#karix business

[tanlakarix]

What not to do on The WhatsApp Business Platform | Karix

The WhatsApp Business Platform has been a game-changer for businesses worldwide. The ability to tap into WhatsApp’s potential audience of over 2 billion people, most of whom use the app daily, has opened a whole new universe of possibilities for brands who want to reach out and engage their customers, offer real-time support, and sell products and services.

But while getting a WhatsApp business account for your business might be a straightforward process, the dynamics of succeeding on the platform require a lot of planning and attention to detail.

Today, we will talk about some of the most common pitfalls of using WhatsApp for your business. As you will come to see, offering a great customer experience over WhatsApp is often a question of what NOT to do.

What not to do on the WhatsApp Business Platform

1. Don’t spam people

This is the prime directive of WhatsApp Quality Based Marketing — do not send people information or offers they don’t need or didn’t ask for. If they initiate a conversation with you, you can use the 24-hour conversation window to share any relevant offers, or promotional content or cross-sell something they may be interested in.

WhatsApp’s Quality-Based Marketing guidelines clearly state that it is a good practice to make users go through an unambiguous opt-in process where they explicitly agree to receive marketing communication from your business.

If you start sending unsolicited WhatsApp promotional messages en masse, you will most likely get marked as spam by a significant portion of your potential audience. This will reduce the quality score of your account, leading to issues with the deliverability of your messages and in some cases, getting your account banned altogether. Make sure you also use your WhatsApp channel to send important notifications, and updates and initiate conversations with your customers to provide some actual value.

You should also have a clear way for people to opt opt-out some or all messaging from your business and honor opt-out requests when you receive them.

2. Don’t set the wrong expectations

While the option to reach your business over WhatsApp is a great value-add for your customers, make sure that you communicate clearly what your WhatsApp channel is going to be used for.

Are you going to use the channel as a 24/7 hotline? Can customers expect to receive any special coupon codes or discounts over WhatsApp? Can customers find and buy products you are selling over a chat conversation? Can customers call your WhatsApp number if they have any support queries? Will they occasionally receive promotional offers from you if they opt in?

Map out your use cases beforehand and make sure you don’t overpromise and underdeliver.

Read More: 

https://www.karix.com/blogs/what-not-to-do-on-the-whatsapp-business-platform/

[syncloudsoftech]

What are the benefits of WhatsApp Marketing Platform?

- Using WhatsApp Marketing Software, you build personalized relationships with customers through 1:1 Live Chat support in real-time on WhatsApp.

- WhatsApp messages have a 98% message open rate & 45-60% click-through rate. This is 5x more than emails & SMS.

- WhatsApp Marketing Softwares allow you to send WhatsApp Broadcasts to unlimited users, thus helping you increase conversions by 45-60%.

-Using an official WhatsApp Marketing Software, apply for a verified Green Tick on WhatsApp which can boost your brand's credibility.

[tanlasolutionslimited]

Suit Up For The WhatsApp Business Solution | WhatsApp API.

With over 1.5 billion people using WhatsApp every month and 2 billion voice and video calling minutes every day, it is safe to say the app is connecting and bringing people closer virtually via smartphones.

WhatsApp is becoming a part of Indian society

In India, more than 200 million people use WhatsApp every month which is over 35% of the country’s internet user population.

And that brings us to the question

If everyone’s on it how can a big business remain far behind?

Big businesses needed an application that they could integrate with their existing platforms at scale. That’s why the WhatsApp Business API was rolled out in 2018. It is available for bigger enterprises via third-party service providers like Karix.

WhatsApp API? What’s that?

The WhatsApp Business API (Application Protocol Interface, basically a tech term for a connector) enables medium to large businesses to connect their existing communication systems to WhatsApp. So, messaging that otherwise would be sent to customers through other channels such as emails, SMS, or phone calls can now be redirected through their favorite app.

Why the API is great news

Apart from the fact that the WhatsApp Business API enables companies to get through to customers on a channel where their communications are most likely to be read and responded to, the API route offers a host of other benefits.

Scalability

With the WhatsApp Business API, businesses can send WhatsApp messages to their customers at scale.

The ability to send out rich media communications

Companies can now send out sparkling images or documents if they choose to when offering customer care. Add in all kinds of media such as audio, rich text, and emojis and you’re speaking the lingo the customer is most familiar with. When you wrap up all of this, with the API’s ability to seamlessly integrate with a business’s existing CRM systems, core applications, and customer apps, the possibilities are endless.

The API enables seamless two-way communication

Customers can reach out to and interact with a business, request transactions, updates, and information — all of which can be automated at the business end through artificial intelligence and natural language processing (NLP) software — as well as interact with human agents when needed.

Opt-in

WhatsApp does not want users to be spammed or businesses to suffer. Therefore, only users that opt-in to receive messages via an outbound channel can be sent those messages.

Integrations to Enterprise Applications

Just as Email is integrated with Support, Sales, and Internal Communication. WhatsApp is soon becoming an alternate channel of business communication. And, to help it fit into various tools and systems such as Ticketing tools, Sales CRM, Channel management, Inventory management systems, and more, it becomes important to have WhatsApp easily integrated via API.

Sound too good to be true, is there a catch?

Like with every other technological advance, businesses need to internally support the development of WhatsApp technology skills and spend money on hardware and network resources. Also, the systems need to be monitored 24/7, and resources are factored in for system integration, security, upgrades, and maintenance.

Karix can rescue businesses from getting sucked into infrastructure, deployment, and maintenance woes. Karix’s platform has a team with ready infrastructure which can either be set up on-premises or in the cloud. With a trained deployment and 24/7 support team in place, businesses do not need to waste bandwidth getting their hands dirty with implementation and maintenance challenges. Cloud deployment also takes care of scalability and unplanned spikes of traffic.

The two-way street to the customer’s heart

The WhatsApp Business solution is a giant that no business can afford to ignore anymore. And with the right collaboration, the platform can be leveraged to unlock the potential for creating engaging customer experiences at scale that can help companies establish long-lasting customer relationships.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/suit-up-for-whatsapp-business/

Read More Articles from Karix Blog:

Automating Customer Support with WhatsApp API | OTP Platform

Opt-ins for Your WhatsApp Business Number

[prasadtracedealsuniverse]

Lead Generation And Conversion Channel

According to a recent study published by Business2Community, 82% of consumers want immediate responses to their questions when they are interacting with a brand online. Business Insider predicts that by 2023, chatbots will save companies in the healthcare, banking, and retail sectors upwards of $11 billion!

Chatbots are everywhere, and of all the platforms to build these automation flows on, WhatsApp stands out from the pack. With over 2 billion users globally, adopting WhatsApp as one of your main channels for support, communication, and content distribution is a no-brainer. It is an environment where potential customers are already comfortable, making them more agreeable to your messaging.

Let us delve into what makes WhatsApp a uniquely strong option for chatbot automation, customer service, lead generation, and engagement.

Unparalleled reach

As we have mentioned, WhatsApp is by far the most widely used messaging app in the world today. Billions of messages are exchanged daily between users of all demographics. A German study showed that around 63% of WhatsApp users use the app daily, which is significantly more than apps like Instagram (13%).

From these numbers, we can infer that WhatsApp has become essential to people’s texting. Unlike calling a 1-800 number or writing an email, messaging a business on WhatsApp feels natural.

The wide reach also means that WhatsApp is the best channel for receiving important or urgent notifications such as shipping updates or a flight getting delayed.

High alignment between user intent and platform capabilities

According to a Tyntec study, most users polled would like to get tasks like tracking deliveries, schedule delay updates, and appointment settings are done on WhatsApp. With the help of solution providers like Karix, the WhatsApp Business API allows businesses to greatly reduce the number of steps it takes to perform common tasks and move them closer to conversion without leaving the chat window.

What’s more, the API encourages businesses to reply to incoming messages quickly by enforcing a 24-hour Session Messaging window.

Automation and scalability

Research done by Autodesk shows that approximately 50% of user queries can be answered by chatbots. This automation run 24/7 and can solve multiple problems simultaneously.

This cuts down the staffing cost for customer service agents massively. It also frees up human resources for utilization in more complex or nuanced tasks that cannot be handled by an automated conversation.

Additionally, when you use a platform like the WhatsApp Business API, you can code your chatbot to raise a ticket with all the details of the user’s problem making it much easier for a human agent to gain context when the ticket is transferred to them.

WhatsApp Lead Generation and Conversion Use Cases

One of the wonderful things about WhatsApp Business is that all the conversations must be initiated by the customer. This opt-in mentally moves them one step further along the journey to conversion since they voluntarily engage in the conversation.

Let us talk about a few ideas for how WhatsApp Business can be used to create deep customer connections, generate new leads, and convert them into paying customers.

Automobiles

Nobody likes being cold called at random times of the day about ‘a new car you might be interested in.’

The WhatsApp Business API allows businesses in the automotive space to reach out to potential customers about new product launches in an engaging and non-intrusive manner. A lot of your potential buyers are most likely already using WhatsApp regularly.

By creating a series of conversational flows that highlight the key features of the vehicle, you can pique the interest of potential buyers.

If they proceed far enough into the conversation and indicate enough interest, you can offer them the option to schedule a test-drive session within WhatsApp.

One of the major consideration’s prospects have when they are looking for a vehicle to buy is comparing the features of the car they’re looking at to others on the market – ‘Product X vs Product Y’. This is where the flexibility of WhatsApp as a platform shines through – you can easily send prospects product comparison videos, FAQ documents, spec sheets, and brochures over chat so they can go through all the technical details they need to make an informed buying decision.

In addition, sending them engaging videos which show the car in action on different terrains and locations can really solidify their vision of seeing themselves owning and enjoying the vehicle.

To reach out to as many potential buyers as possible, you can target your specific demographic with click-to-WhatsApp ads on Facebook and Instagram.

Retail

WhatsApp is a great tool to improve conversion rates from the traffic you are already generating through your website and your social media platforms. Instead of asking people to opt-in to an email newsletter or communicate via a different third-party chatbot service, you can just drive them to a WhatsApp conversation to continue the conversation.

Within WhatsApp, it is much easier to gauge user intent and gently nudge them toward a conversion by offering specific product links and product guides.

For example, if they are considering a specific piece of furniture, you can send them different finishing options to help them visualize how it would look in their living room. Additionally, you can send them detailed product guides and images/videos of other customers using the same or related products so they can make a more informed decision. Send them links to buy the product in question at the appropriate time within the chat. If they so desire, give them the option to speak to an expert who can answer any other questions they may have before buying.

Finance

If you are a banking firm or a financial advisory company, WhatsApp is a great platform to create lasting customer relationships and offer priority service to high-value clients.

Business owners are usually inundated with all kinds of unsolicited emails offering them memberships to exclusive clubs and ‘top-secret’ advice that will supposedly transform their businesses. The last thing they need from you is another few emails in their inbox which they won’t even open, let alone read.

Instead, you could create a click-to-WhatsApp campaign that targets business owners and high-income individuals and offers them no-fluff advice and answers to important questions they have. You can ask them a series of questions to gauge if they will be a good fit for your service. Once they are vetted, you can assign them a combination of automated chat flows and a personal customer service rep that will be available to answer their queries any time of the day or night.

WhatsApp messages have an open rate of over 95% across the board (99% in some cases) which in combination with all the other advantages WhatsApp has over traditional channels like SMS or email (automation, multimedia, interactivity) makes it a frontrunner for any lead generation or conversion campaigns you may want to undertake. Whether it is answering a few final doubts before the prospect clicks ‘Buy’ or impressing them with the spontaneity of your customer service to turn them into repeat buyers, WhatsApp Business is a must-have for brands who want serious growth.

We hope this article opens a few new frontiers for you to consider with your marketing campaigns. For more cutting-edge research and insider tips on using WhatsApp Business, stay tuned to the blog!

For More Info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/why-whatsapp-is-a-fantastic-lead-generation-and-conversion-channel/

[karix]

Discover how Karix powered Urban Company's Hyper-Local Success.

Being hyper-local requires communications to be personal, contextual, immediate, and actionable. In addition to these, convenience through communication is another important feature for consumer-facing brands in the hyperlocal segment.

Discover how brands like Urban Company are pairing WhatsApp with other tools to drive successful hyper-local strategies. http://bit.ly/3hWfN4V

[hatchetentertainment]

Hi there!

Hatchet Entertainment welcomes you! Here you'll find announcements on upcoming episodes, new contestants, and public announcements! You can also become a SPONSOR for only $5 a month! Sponsorship gives you early access to all our shows, and every season of your favorite series on demand! Feel free to email us at HatchetEntertainment@company.co.hf, or call 0700-HATCHET for any complaints or inquiries!

IMPORTANT ANNOUNCEMENT - 04/04/24 Hello loyal viewers! We'd like to begin by thanking you for your continued support even in light of previous events, and would like to reiterate that any information useful to the investigation of the students should be reported directly to us at Hatchetfield Entertainment. We're here to announce a short break over the Easter weekend, from Friday to Sunday. During this time, none of our services will be available. Easter is a time symbolic of rebirth, and we would like to bring this ideal into our productions from here on. Thank you all, and see you on Monday! Happy Easter to all who celebrate. IMPORTANT ANNOUNCEMENT - 12/02/24 Everyone here at Hatchet Entertainment is heartbroken and mournful after the loss of six students chosen for a trip to out exclusive studios. We assure the public that any information about these children's whereabouts will be immediately reported to the HFPD, if and when it arises. We reject any claims that their disappearances were staged by the Industry, and will be taking the appropriate action against any individual or company who promotes such slander. As the children did not arrive at the studio at the time agreed with Hatchetfield Highschool, all knowledge of their location lies on the school, rather than us. Despite this, we are doing all we can to find these children and get them home. If you have any information on the following children, please report immediately to Hatchet Entertainment. Thank you for your co-operation:

Grace Chasity

Ruth Fleming

Stephanie Lauter

Richard Lipschitz

Max Jagerman

Peter Spankoffski

AVAILABLE TO WATCH! (Sponsors Only) Wiggly's Playpen: With barrels of laughs and lots of friends, Wiggly's playpen is the perfect show for all our littlest friendy-wends in Hatchetfield. Join Wiggly as he teaches about friendship, loyalty and the important things in life! This show is only available to sponsors! Become a sponsor here.

Eye Spy: Drama, Romance, Hate. Watch six contestants battle it out in the Iris for a grand prize of $100,000. Be careful who you trust, and who you betray, because Blinky is always watching. This show is only available to sponsors! Become a sponsor here. Double Time: The rapid fire gameshow that makes sure you know your past, present and future! From Pop Culture to Science, History to Economy, join our host Tony Karix in seeing who'll beat the clock and the odds with their trivia knowledge. This show is only available to sponsors! Become a sponsor here. One Week Musical: Watch the incredible talent of director Peter Otto and his cast as they put on a musical every week! Professional quality achieved in only 6 days, you won't want to miss a single performance. This show is only available to sponsors! Become a sponsor here. Turn up the Heat!: Think you've got what it takes to become a star chef in one of Noel Lephim's Five Star Restaurants across the globe? These five sure do! Watch as Noel turns the heat up on our aspiring chef's to see if they've got what it takes to manage a restaurant like his! This show is only available to sponsors! Become a sponsor here.

Hatchetfield Entertainment Industries are a production company based in Hatchetfield, Michigan, U.S.A. Any mail sent to HEI must be sent to the following adress: 19902 Webine Rd. Pinebrook. Any further inquiries can be sent to the email adress or phone number listed at the top of the page. Business inquiries (e.g. show pitches, financiary concerns, etc.) should be brought up with Willow Black, head of the economic district of HEI. Her email can be found at willow-black-HEI. 6 15 12 12 15 23 20 8 5 19 16 9 4 5 18

[exrconsultancy]

E-Commerce Brands: How Can Multi-Channel Touch Points Drive Personalization?

The landscape of e-commerce business has changed dramatically and forever. Consumers today have unlimited access to information that influences their purchasing decisions, such as product features and reviews. In order to personalise e-commerce offerings, predictive analytics and multichannel touchpoints are valuable.

Personalization is key to driving sales and increasing customer lifetime value. To create a comprehensive personalization strategy, brands must integrate every touchpoint into their customer interactions. Deliver high-quality experiences across channels with the right technology and data capabilities.

Data-driven personalization is the most effective way to provide those experiences. When properly integrated across all of your ecommerce touchpoints, it can provide shoppers with a seamless whole-of-marketplace experience.

Read Full Blog@ https://exrconsultancyservices.com/e-commerce-brands-how-can-multi-channel-touch-points-drive-personalization/

Therefore, creating and maintaining competitive advantages requires a multichannel personalization strategy. We’ll show you how to adapt your current customer journey, integrate customer data, and collect insights that drive conversions, from developing an intuitive and seamless omnichannel experience to measuring the success of each touchpoint.

To remain relevant, e-commerce brands need to reach shoppers across multiple touchpoints where customers can interact with brands and products, such as websites and apps, marketplaces and social media, and more. These touchpoints generate data on individual shoppers that are scattered across these channels. 

Our e-commerce brands messaging solution at Excelsior Consultancy Services is a comprehensive, fully integrated omni channel messaging service that integrates data from multiple sources to enable e-commerce brands to target and engage with customers across multiple touchpoints such as WhatsApp, SMS, email, voice, and more.

To sell effectively online, brands or e-shopping websites must have access to the right data. Not only do they have ecommerce websites or app examples like Amazon, but they also have third-party marketplaces like eBay and Flipkart. They also require data from social media platforms like Facebook, WhatsApp, and Pinterest, as consumers increasingly use these apps as primary purchasing channels. E-commerce brands can use sophisticated messaging solutions like Karix to consolidate fragmented information from multiple sources and create a comprehensive profile of each customer. With this knowledge, they can create personalised experiences that increase customer loyalty, sales, and trust.

Get in touch@ https://exrconsultancyservices.com/contact-us/

For decades, companies have used hard selling or direct marketing consistently to push customers to make a clear and quick choice. However, this approach does not work anymore for attracting consumers who are already spoiled for choices in an experience-driven market. 

The only way to get their consideration and win them over is through meaningful narratives and the soft power of persuasion. A study by Adobe highlighted that nearly 67% of shoppers today say that when shopping in-store or online, they would like to receive personalised promotions or offers based on spending habits. In brief, retail websites or brands need to move away from generic solutions and bring personalization to the fore to create a memorable impact if they want to unleash spontaneous recall.

Personalization is the new marketing. It makes your company loyal to its customers by delivering what customers want. In other words, personalization can be a strategic advantage for your brand. Personalised products and offers – whether seasonal, special occasion, or one-of-a-kind promotions – are driven by the data you collect about your customers. That’s why e-commerce websites need to move away from generic solutions and bring personalization to the fore to create a memorable impact.

In an increasingly saturated market, personalization is one of the major ways brands are leveraging data for better results and improving customer experience. Leveraging the power of personalization can not just help remove market noise and focus more on targeted communication but also ensure brands are delivering value through unique product offerings, benefits, deals, and discounts. This, in turn, may help retain shoppers despite fast-shrinking customer loyalty. However, this could be an onerous task for many of the 5,000+ active e-commerce startups operating in India. Take, for instance, how data is gathered and analysed by small-to-medium businesses keen to provide a compelling customer experience.

Ecommerce Brands has digitised the process of data analysis to provide small-to-medium businesses with a solution that scales as needed. We take care of analytics, and data gathering, and ensure that your products are visible across platforms. We create an interface for you so that you can easily track your metrics daily. Check out how leading e-commerce brands are using product personalization to drive sales and increase customer engagement.

A company collects and stores customer data from various touchpoints, including all sales channels, intending to integrate it with its data stack to enhance comprehension, communication and purposeful action. But in most cases, technological silos and data scattering/dispersion hinder reconciliation and comprehensive information visibility.

The solution to this problem is big data and predictive analytics. A layered approach of integrating data from these silos, cross-pollinating it across multiple channels, using predictive analytics to automate insights and action quickly and effectively provides a robust customer journey mapping which enables customer personalisation at micro-levels and personalised recommendations thereby creating an engagement loop that is predictive, personalised and ecosystem Agnostic.

As ecommerce becomes more complex, with multiple sales channels, the need for easily accessible customer information grows. The traditional approach to data integration and access is not adequate for today’s modern brands.

Understanding the customer data landscape, especially their differing characteristics and needs, is crucial for an effective customer engagement strategy creation and execution.

To ensure an efficient and unified data outcome for building a holistic customer experience, brands can leverage thirty-party martech platforms like Karix’s Gamooga (its marketing automation platform), Moengage and CleverTap. Karix’s Gamooga is built on AI technology to add intelligence to customer interactions and deliver customer context-aware messages.

The solution uses AI algorithms to generate unique customer segments based on transactional data. It can also be configured for predictive analytics around churn risk profiling, which allows businesses to understand who is at risk so that quality services can be proactively provided. According to Kaul, the response rate post gamification has been more than 20 percent higher than pre-gamification when it comes to cross sales, while the average order value after gamification is three times more than before.

Source@ https://exrconsultancyservices.com/e-commerce-brands-how-can-multi-channel-touch-points-drive-personalization/

Website@ https://exrconsultancyservices.com

[hansaeventsseo-blog]

Services by Hansa Events

Hansa Events is one of the most illustrious event management companies in India to organise events right from the production stage until the very end. It aspires to create an experience that is nothing short of absolutely fabulous and doesn’t leave any stone unturned to create an event that is phenomenal in every aspect. With a keen eye for detail, a subtle sense of perfection, and meticulous curation, Hansa Events organises events that are customised based on your brand’s taste, target audience, and occasion.

 Hansa Events is known to be one of the top event management companies in India to have tied up with prestigious brands and icons to manage and organise large-scale events. It has organised some of the biggest award functions in the country, like the IAA Olive Crown Awards, the CNBC Business Leadership Awards, the IAA India Awards, the IAA Leadership Awards, the CNBC Healthcare Awards, and the CAIRN Cafe Awards. Hansa has also organised launch parties for a plethora of renowned brands. Some of the best of these include the Rowdy Rathor Trailer Launch, the Suzuki Hayabusa and Intruder Launch, the Vodafone 4G Launch, the ETA General Launch, the Bosch Washing Machine Global Launch, and the Bosch Mixer Grinder Launch.

 Unlike other event companies in India, Hansa Events caters to a large and varied audience and doesn’t limit itself to just large-scale events. It has organised national conferences like the Zee5 Skyfire Press Conference, the MAERSK GSC Leadership Conference, and important conferences that raise awareness too, like the International Conference on Women Trafficking, the Bancon Banking Conference, and the Vodafone Management Conference. Hansa has also organised influencer meet-and-greets and has been associated with brands like Nikon, Vodafone, Michelin, Zee, Google, TATA, Karix, Reliance, and more.

[tanlakarix]

Build Customer Relationships with WhatsApp Messages | Karix

Research from Gallup has shown that WhatsApp Businesses that create an emotional connection with their customers outperform their competitors’ sales growth by 85%. A study by Genesys showed that 1 out of 3 customers is willing to pay more if it means that they will receive better service.

The statistics are clear — today’s customers expect a great customer experience and will not hesitate to take their WhatsApp business elsewhere if they are not satisfied.

To aid this continuing push towards a better customer experience worldwide, WhatsApp has recently introduced support for more message types that businesses can send out to their customers and improve the quality of commercial communication. People should have opted in before brands start sending them this kind of WhatsApp message to ensure you do not generate a reputation as a spammer.

Specifically, the new message types can be used to address specific use cases over WhatsApp such as Product recommendations

Let us consider a case where a customer has purchased a necklace from a retail brand and can recommend more products based on the user’s past purchases and behavioral history.

New product announcement

Brands can send their customers a quick message letting them know they have something new in their store that they might be interested in.

Personalized offers or promo codes

Brands can offer discount codes that correspond to a personal milestone for the customer, such as a birthday or reaching a certain level of loyalty points.

Price alerts

This type of notification is used a lot in the travel and aviation space since prices fluctuate often.

Abandoned cart reminders

Retail brands can use this type of notification to combat their most pressing issue — cart abandonment — without needing users to scroll through their email inboxes.

Back-in-stock alerts

If customers have expressed interest in a previously out-of-stock item, these notification types can prompt them to revisit your brand’s store and make a purchase.

Read More: 

https://www.karix.com/blogs/build-better-customer-relationships-using-whatsapp-business-platforms-new-message-types/

For more info: 

https://www.karix.com/products/whatsapp-business-api/

[the-pressnews]

Karix Mobile partners Truecaller to offer business caller ID solutions

Karix Mobile partners Truecaller to offer business caller ID solutions

Karix Mobile, a wholly-owned subsidiary of Tanla Platforms Limited, India’s largest CPaaS provider, and Swedish Caller ID firm Truecaller announced their partnership to launch the Verified Business Caller ID solutions for enterprises to enrich the user experience by fostering a communication ecosystem built on trust and safety. Enterprises in India can now leverage this solution to connect…

[tanlasolutionslimited]

Automate your workflows and scale your business. Segment your customer database to send the right message at the right time with Marketing Automation solution from Karix. Check out more here : https://lnkd.in/gsz_wD7u #Karix #MarketingAutomation

[prasadtracedealsuniverse]

WhatsApp Business Solution | WhatsApp Business API

Across several industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses a major motivational factor for them to engage with businesses via an app they already use and trust.

WhatsApp presents two possibilities.

Brands can use the platform to send out communications to notify consumers. If the consumer reaches out with a query or a response, two-way communication between users and the brand is possible, provided the brand responds within the 24-hour window.

Additionally, users need to first opt in via the brand’s website or any other such channel to be able to receive messages on WhatsApp.

Let us break this down via each industry for you.

·        Banking, Insurance & Financial Services (BFSI)

·        Travel & Hospitality

·        Automobiles

·        Retail

·        E-commerce

·        Medical and Healthcare

·        Consumer electronics, Appliances & Durables

Banking, Insurance & Financial Services (BFSI):

Customers today would rather carry out most transactions digitally rather than talk to an agent or visit the branch.

Banking, Insurance, and Financial Services can carry out most of their processes that require agent interactions and high wait times for customers with ease on WhatsApp.

Whether it is updating KYC or a mutual fund risk preference, helping a customer understand the account opening process or something as critical as reporting fraud/loss/block of a card, banks, and financial institutions can use the WhatsApp Business solution to simplify processes and make them convenient for their customers and employees alike.

Enterprises can also use the medium to notify and keep their customers informed for processes such as transaction alerts, OTP authentication, trade summary and confirmations, portfolio updates, policy renewal reminders and so much more.

Alternatively, customers can chat with a customer care agent to request the program to retrieve information for mini statements, and even update important information such as adding on an insurance nominee for example.

The platform can also be used to address customer grievances and locate ATM and insurance branches and calculate insurance premiums and loans.

Additionally, with Karix, the WhatsApp Business solution can easily be integrated into existing APIs.

Travel & Hospitality:

Adding WhatsApp to your communication suite will make you a more reachable and better-connected host and travel partner.

You can carry out an entire buyer’s journey end-to-end in WhatsApp.

For example, the interested customer can initiate a ticket booking inquiry with a WhatsApp message which can be responded to with seat availability and prices.

After the customer shares his preferences, you can next help the customer with the booking by sharing a URL where the customer can make the payment.

You can close the transaction by sending out a confirmation message after the payment has been made and next share the ticket, invoice, and PNR number.

Before the flight, the customer can enquire about the flight status and complete his web check, all via the same platform.

The platform can also be used to keep customers informed about important reminders and updates. Additionally, if the company opts to integrate Karix’s Natural Language Processing (NLP) engine into its ecosystem, customers can reach out to retrieve airline miles or even with an unstructured query and retrieve instant responses from the brand.

Automobiles:

Use WhatsApp to provide a better overall customer experience.

Before a sale, you can let potential customers locate a showroom, schedule an appointment or a test drive and manage dealers within the same application.

After the sale, for existing customers, you can share insurance processing alerts, smart car functions, updates, and roadside assistance.

Customers can also directly reach out to you if they want to check on their invoice, insurance status, warranty information, and feedback on the entire process.

If you opt for Karix’s Conversational solutions, WhatsApp can also double up as a round-the-clock customer care service to address customer grievances, unstructured queries, and FAQs.

Retail:

With the rise of e-commerce, retail enterprises need to put in more effort to retain their customers. An investment in WhatsApp will result in higher customer retention numbers and eventually a higher annual ROI (return on investment).

Use WhatsApp as part of your retention strategy to inform customers about holidays and maintenance activities. You can share gamification messages and offer them to look for product information when you are expecting long wait times outside trial rooms during sales. After a purchase, share transaction details and collect feedback.

Retailers that decide to add Karix’s Natural Language Processing Manager (NLP) can use the platform to support two-way communication with their customers and help them with several services.

Existing customers can seek information on the purchase or want to update their profiles, while customers interested in making a purchase might want store locations – and all this information can be shared via WhatsApp with rich text content supported by images.

E-commerce:

E-commerce is a digital medium that attracts people because of its convenience must factor in the need for upgrading their customer experience consistently.

It is important to develop key touch points with customers since the whole process for an e-commerce player is virtual.

To supplement the sales process, information such as transaction success, order processing, and shipping status can easily be shared via WhatsApp.

E-commerce players can also easily avoid any negative feedback or losing out on their customer base if they

Share information on delays, order cancellations, refund status, and delivery rescheduling with their customers ahead of time.

In case things escalate, and you need to manage customer grievances, you can use WhatsApp for live customer care and FAQ channel and take up unstructured queries via the medium, provided you opt for Karix’s chat interface.

Medical and Healthcare:

With platforms now available to review and recommend doctors, the perspective on healthcare as an industry has changed drastically over the years. Customers now expect more value, best-in-class facilities, and a higher level of expertise from a healthcare service/institution.

WhatsApp can act as a mediator and facilitate several urgent requests from sharing test reports to updates on insurance processing and outstanding balance.

Leverage WhatsApp to share reminders and updates for appointments to avoid long queues outside waiting rooms and disgruntled patients.

You can also share available appointment schedules and allow them to reschedule appointments in case of delays or changes of schedules on either you’re or the customer’s end.

The platform can also be used for a host of other services by customers like browsing services, package selection, and FAQs.

 Consumer electronics, Appliances & Durables:

There is no dearth of new products and appliances in the market today. With innovative technologies and so many new products available across channels, how does a brand develop and maintain brand loyalty with its customers?

The answer is simply by valuing customers, taking note of their grievances and queries, and providing better customer support. And all of this can be easily executed via WhatsApp.

Whether a new software version or update is available or if the warranty is about to expire, Karix can help you send out automated WhatsApp messages to your customers.

Information like product verification, warranty details, and service center location can easily be available at their fingertips with the WhatsApp Business API with an add-on to Karix’s Knowledge Repository service. You can make it easier and more convenient for customers to now book service appointments, and request warranty extensions, all via the same platform.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/blogs/do-more-with-whatsapp-business-api/

[karix]

What exactly is an SMS notification? Examples & Benefits from Various Industries

SMS is an easy way for businesses to communicate with their clients. Let’s look at how promotional SMS and Transactional SMS messages play a part in consumer interactions.

What exactly is an SMS notification?

A text message sent to a mobile device to notify consumers of crucial or time-sensitive information is known as an SMS notification. You are free to send SMS notifications can be issued to share news, updates, and alerts, such as the ones below:

Package Delivery

Payment Reminders

Event Updates

Promotional Messages

Security Notifications

The Advantages of SMS Notifications

High Open Rates: SMS messages have extremely high open rates. Almost 90% of SMS messages are read within three minutes.

Improved Engagement: SMS has a greater response rate than other traditional communication channels, making it an effective technique for getting people to act.

SMS has a wide reach, and with mobile use on the rise, organizations can engage with clients regardless of their location.

SMS is less expensive than other media, allowing businesses to provide timely notifications and updates to clients at scale without incurring large expenses.

Simple to Implement: SMS APIs (application programming interfaces) can be integrated with your existing business tools to create seamless workflows.

SMS notifications enable you to reach clients in real-time. This allows businesses and organizations to send critical information, notifications, and reminders to their target audience with minimal delay.

SMS Notification Examples from Various Industries

SMS notifications are used by retailers to notify customers about special discounts, sales events, and promotions. They may also use it to send order confirmations, shipment and delivery updates, and other information. This guarantees that clients are always aware of the status of their orders and when a sale is taking place.

Healthcare

SMS notifications can be used by healthcare organizations for appointment reminders, test result updates, and medication refills. They can also send SMS alerts to patients to remind them of forthcoming appointments, lowering no-show rates and increasing overall patient care.

Transportation

SMS notifications are used by public transport, airlines, and ride-sharing platforms to deliver real-time updates regarding delays, cancellations, or changes to scheduled services. This information enables passengers to better plan their trips and prevent excessive wait periods.

Services in Finance

SMS notifications are used by banks and financial institutions to notify consumers of transaction alerts and account activities such as withdrawals, deposits, balance updates, and potential fraud detection. These real-time messages boost transparency and assist clients in making more educated financial decisions, while also adding an extra degree of security.

Karix allows you to send SMS notifications.

SMS notifications are a very efficient mode of communication with several advantages that can be realized across a wide range of sectors. You may increase your contact with clients, customers, and partners by utilizing Karix’s SMS service, hence increasing your overall success and effectiveness.

you may be able to improve the consumer experience. Send us an email at marketing@karix.com as soon as possible.

For More Info:

https://www.karix.com/products/sms-solutions/

[digitalfime]

Top banks in TRAI list of defaulters of pesky SMS norms

Top banks in TRAI list of defaulters of pesky SMS norms

Over 40 entities including top banks such as , HDFC, , PNB etc, besides LIC, Samsung, Delhivery are in a defaulters’ list released by the Telecom Regulatory Authority of India (Trai) of business entities who have failed to comply with the latest norms to control pesky SMSes. Top SMS aggregators including Karix, Kaleyra, Gupshup, Route Mobile, ValueFirst and 35 others have also been named by Trai…