#k-news media doing great PR work for BTS

[jmdbjk]

And another thing...

Korean news media hyping how BTS has continued to release content with no gap even while enlisted in the military.

Yonhap News.

KBS News.

"Is this BTS' military service?" astounded, like... what kind of military service is this where the members are still active while they are enlisted??

They've even coined a new term to describe it: Rubber Shoe Content.

Apparently this sort of thing has not been done before, at least not to this extent, when an idol group is on break fulfilling their military obligation and release things for the fans while they are away.

"They are creating a new activity model to fill the gap with so-called 'rubber shoe content' for fans waiting for BTS, from music videos and entertainment documentary films to offline events."

The planning that had to have occurred and length of time it took for all of this to be produced... BTS and their staff, along with their agency BigHit and the resources available to them via Hybe, were able to carry out this extensive effort so that we would continually have things to look forward to while they are away. They worked hard before enlisting for us.

And we know more is coming! Wait until K-news sees Jimin and Jungkook doing MMA in their sleep!!