#jiomart on whatsapp

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Close Deals Faster: Get WhatsApp API for E-commerce Success

This blog highlights the importance of using WhatsApp Business API to enhance customer engagement and improve e-commerce success. It discusses how WhatsApp, with its vast user base, plays a key role in sales and customer service. The API helps businesses manage large-scale communications, automate messages, and personalize customer interactions. Key benefits include reviving sales with cart reminders, offering instant support, gathering customer feedback, promoting targeted offers, and sending real-time updates. The blog also provides a guide for setting up WhatsApp Business API and examples of top brands like Zara, Flipkart, and JioMart leveraging it successfully.

[myjiomart]

(via JioMart WhatsApp: How to Place an Order on JioMart)

[waboai]

Want a Breakthrough In Customer Engagement? Chill With WhatsApp AI Chatbot!

Businesses are always on the lookout to introduce innovative ways to engage with customers. The rise of automated messaging for smart customer service, powered by solutions like Wabo, is creating a windfall. India's chatbot market size is forecasted to see a growth rate (CAGR) of 21.10% during ​2024-2032​.

The increased demand for integrating chatbots with messaging platforms such as Facebook Messenger, WhatsApp, and Slack is driving the market with WhatsApp marketing bot, or WhatsApp AI chatbot, as it is called, taking the lead.

It is emerging as a revolutionary tool with not just answers but anticipating customer needs.

WhatsApp Marketing Bot- Explained

It is a computer program, an automated tool designed to mimic human conversation via WhatsApp messaging platform.  Without the need for any human interventions, it automatically responds to different customer queries and sends promotional messages, updates, and standard communications when integrated into the WhatsApp Business Platform.

It helps businesses to scale their communications, at the same time keeping it personal and relevant. Its main advantage is, it can automate repetitive tasks freeing up a business’s time to focus on other important areas.

This automation goes a step ahead when it gets integrated with artificial intelligence. Such AI-powered WhatsApp AI chatbots use natural language processing (NLP) to understand customer inquiries and provide relevant, real-time responses.

Their beauty lies in that, unlike basic bots which follow set scripts, AI chatbots can learn from interactions and improve. Over time, they offer better and more accurate responses based on their learned data.

WhatsApp AI chatbots – The Features

● Instant Responses

Provide real-time answers to customer inquiries, minimizing wait times.

● Personalization

Can tailor messages based on customer data, making a more engaging interaction.

● Automation

Can handle repetitive and routine tasks like sending booking confirmations, order updates, etc.

● Rich Media

Can send images, videos, and documents to customers, making communication more engaging and dynamic.

WhatsApp AI chatbots – Case Studies

1) How JioMart Remarkably Reduced Response Time  Using WhatsApp Marketing Bot

The Challenge

JioMart is an Indian e-commerce mart operated by Jio Platforms. During the COVID-19 pandemic it faced challenges with the huge rise in online shopping.

The Solution

It partnered with Haptik (a conversational AI company in India) to develop a WhatsApp chatbot to handle the increased traffic and provide a seamless customer experience.

The WhatsApp AI chatbot helped JioMart with:

Checking order status

Informing delivery delays

Processing replacement requests

Issuing refunds

 The Results

Increased Sales- JioMart could complete 1500+ average daily sales.

Reduced Response Time- Led to a 60% reduction in average response time.

Customer Retention- The chatbot achieved a 15% retention rate, considerably increasing customer loyalty.

2) How Eureka Forbes’ Whatsapp Chatbot Saved 200,000 Hours for Employees

The Challenge

Eureka Forbes, selling health and hygiene products in India saw an exceptional rush in customer inquiries during the COVID-19 pandemic.

 The Solution

It partnered with Haptik to develop a WhatsApp AI chatbot to manage the rush in customer inquiries.

The Results

Efficiency- The chatbot handled over 1.5 million conversations, remarkably reducing the customer support team’s workload.

Customer Engagement- Engaged with over 1 million users giving personalized product recommendations and support.

Time Saving-WhatsApp AI chatbot automation saved more than 200,000 hours for employees, freeing them up to handle other complex tasks.

Improved Response Time- 60% reduction in average response time with faster resolutions of customer queries.

Conclusion

Using WhatsApp AI chatbots like Wabo is not just about automating communication but enhancing personalization, engagement, and efficiency. From handling customer inquiries, offering product recommendations, or gathering valuable leads, WhatsApp bots are becoming essential tools for any business.

[vertexsuite01]

Why has Meta provided the search box and subcategory features exclusively to JioMart on WhatsApp? Why hasn't this feature been officially extended to other WhatsApp Commerce platforms?

[ardhra2000]

What is Ecommerce Chatbot? Understanding with Examples

The e-commerce industry has witnessed a transformative shift in recent years, with technological advancements reshaping how businesses interact with customers. As online shopping thrives, so does the demand for seamless and personalized customer experiences. This evolving customer journey has led to integrating chatbots for e-commerce as a pivotal tool for e-commerce websites and apps.

An e-commerce chatbot is an AI-powered virtual assistant designed to simulate human-like conversations with online shoppers. These e-commerce AI chatbots utilize natural language processing (NLP) and machine learning algorithms to effectively understand and respond to customer queries.

By guiding customers through return and exchange procedures, e-commerce chatbots can simplify these often cumbersome processes. They provide clear instructions and support, enhancing the overall customer experience and reducing the burden on customer service teams. E-commerce chatbots analyze customer preferences and browsing behavior to offer personalized product recommendations. By understanding customer needs and preferences, chatbots for e-commerce enhance the shopping experience and increase the likelihood of conversion.

By integrating e-commerce chatbots with these voice assistants, e-commerce platforms can provide a hands-free shopping experience. Customers can browse, order, and receive personalized recommendations using just their voice. This integration improves customer convenience and opens new channels for businesses to engage with their audience.

JioMart is an Indian convenience store brand. Its WhatsApp e-commerce chatbot helps customers check their order status, track delivery, request returns or exchanges, search for products, and more. The e-commerce chatbot also acts as JioMart's virtual assistant and allows customers to clarify their queries related to any products.

In conclusion, in the lively world of online shopping, e-commerce chatbots have emerged as powerful tools for their convenience and prompt service. With the help of e-commerce AI chatbots, businesses can offer more personalized and prompt customer service, streamline operations, and boost sales and conversions. 

[twnenglish]

How Amazon Plans to Compete with other eCommerce Players in India

Too far, the Indian internet has emerged as a theatre for startups and global digital corporations, with rivalries raging between rivals like Flipkart and Amazon, Uber and Ola, as well as Swiggy and Zomato. The nearly 150-year-old Tata Group is allegedly working on a "super app" that will integrate all of its services, including food and groceries, fashion and lifestyle, electronics, insurance, financial services, and education, healthcare, and utilities, into a single platform. Tata Sons chairman Natarajan Chandrasekaran told the Financial Times in August that the company hoped to deploy the app by the end of the year.

The oil-to-telecom company Reliance Industries, which has been in business for over half-century, has made significant investments in the internet area this year, as well as bringing in new investors like Facebook and Google. According to reports, Mukesh Ambani's business, Reliance Industries, also plans to create a super app in conjunction with Facebook. From food delivery to lifestyle retail, Ambani's internet businesses cover the gamut. Experts feel that despite their tardiness, these political heavyweights have a strong chance of winning. For some time now, significant-tech initiatives made by Reliance Industries have been making headlines. In addition to its online lifestyle platform Ajio, Jio presently operates JioMart, a supermarket delivery business in conjunction with WhatsApp. It bought e-pharmacy Netmeds and a 15% interest in online lingerie shop Zivame last month.

Another retailer owned by Reliance Industries is Reliance Digital, which sells gadgets online. Reliance Jewels, the company's retail jewelry division, also maintains a website. Reliance Industries purchased Future Group, a large retailer with a lifestyle retail website, in August. As a result, all that Reliance Industries has to do to build an amazing super app is tie all of these disparate internet companies together into a single UI. And with digital giants like Facebook and Google on its side, it shouldn't be too difficult.

Tata CLiQ, the company's e-commerce business, was established in 2016 and is now active on the market. Despite the lack of success of the internet brand, Trent, the group's retail arm, operates well-known stores including Westside, Zudio, and Landmark and has a proven track record in retail. Tata Group's desire for a super app, in fact, may have something to do with Trent. There is an increase in internet buying because of the Covid-19 epidemic. In addition to e-commerce, the Financial Times reports that Tata's super app would also include financial services and entertainment.

To Read This Full ARTICLE, Click Here

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Competitive Strategies: JioMart vs Amazon Fresh in the Cart Race

In the ever-evolving realm of e-commerce and online grocery shopping, two major players have emerged as prominent contenders: JioMart and Amazon Fresh. Both JioMart, a venture by Reliance Industries, and Amazon Fresh, an arm of the global e-commerce giant Amazon, have been fiercely competing to dominate the burgeoning online grocery market in India. Their competitive strategies, service offerings, and approach to customer satisfaction are key factors in this intense cart race.

Understanding JioMart

JioMart, launched by Reliance Industries in collaboration with WhatsApp, entered the market with a unique omnichannel approach. Leveraging Reliance Retail's extensive network of physical stores, JioMart integrates online ordering with nearby offline stores, ensuring efficient delivery through the 'kirana' (small local) stores. This hybrid model enables customers to place orders online while benefiting from the convenience of local store fulfillment, ensuring faster delivery and access to a wide array of products.

The Amazon Fresh Experience

Amazon Fresh, on the other hand, is an extension of Amazon's globally acclaimed e-commerce platform. With a focus on providing customers with a seamless online shopping experience, Amazon Fresh offers a vast selection of groceries, household essentials, and more. Its robust logistics network, Prime membership benefits, and user-friendly interface make it an attractive choice for customers seeking convenience and reliability in their online grocery shopping.

Competitive Strategies

1. Pricing and Discounts

Both JioMart and Amazon Fresh compete aggressively on pricing and offer various discounts and deals to attract customers. JioMart often provides attractive introductory offers and discounts on bulk purchases, while Amazon Fresh leverages its Prime membership benefits, including exclusive deals and free delivery options.

2. Product Range and Quality

The range of products available and their quality significantly impacts customer choice. JioMart emphasizes collaborating with local 'kirana' stores, offering a diverse range of products while maintaining quality. Amazon Fresh, on the other hand, focuses on an extensive selection of items, often including imported goods and premium brands, ensuring a wide variety to cater to diverse customer preferences.

3. Delivery and Fulfillment

Efficient and timely delivery is crucial in the online grocery space. JioMart's integration with local stores enables quicker delivery, leveraging their existing infrastructure. Amazon Fresh, known for its robust logistics, ensures reliable and fast delivery, especially for Prime members, with options for scheduled delivery slots.

4. Technological Integration

JioMart's collaboration with WhatsApp allows customers to place orders via the messaging app, simplifying the ordering process. Amazon Fresh, with its user-friendly app and website, focuses on an intuitive shopping experience, offering features like voice-enabled shopping through Alexa devices.ConclusionThe cart race between JioMart and Amazon Fresh in the online grocery market is intense, with each platform employing unique strategies to attract and retain customers. JioMart's integration with local stores and omnichannel approach versus Amazon Fresh's robust logistics and extensive product range highlights the diversity in their strategies. Ultimately, customer preferences, convenience, pricing, and the overall shopping experience will dictate the winner in this competitive battle for supremacy in the online grocery space.

[dipsiven]

To celebrate 1st anniv of their partnership, WhatsApp-JioMart roll out huge offers, up to 70% discounts – The Lifestyle Insider

[paynxt360]

Conversational commerce will aid the growth of the global social commerce industry in 2023

Conversational commerce is gaining strong momentum and the trend is projected to further continue in 2023. The rise of interactive marketing messages, coupled with the surge in live shopping events, is expected to drive industry growth. Although the live streaming and shopping sector is still in its nascent stages of development, the market is poised to record strong growth over the next five years, as consumers seek a more interactive and enhanced shopping experience. To capitalize on the potentially lucrative market, many firms - including e-commerce platforms - are launching and expanding their live shopping capabilities.

In January 2023, Shopstar, an Africa-based e-commerce platform, announced the launch of Flick Live, a social commerce platform wherein brands and retailers can sell their products, interact with consumers, and gain potential customers through live streams. The live shopping platform is interoperable with any existing e-commerce platform. To drive the adoption of the social commerce platform, Shopstar is following success-based pricing, meaning that it charges a commission only when the retailer makes a sale.

In addition to new platform launches, existing players in the live-streaming social commerce segment are also seeking to expand their geographical footprint, with the aim to record strong growth over the next five years. Voggt, the European provider of video shopping services, announced that the firm is launching its video e-commerce platform in the United Kingdom in November 2022. This will enable Brits to shop and collect comic books, sports memorabilia, playing cards, fashion products, and sneakers, among others.

The platform is seeking to enhance shopping experiences for Brits. Furthermore, it also seeks to improve customer engagement. Consequently, Voggt is also offering a chat feature for shoppers where they can share views and ideas.

Notably, conversational commerce is projected to become the next big trend in the social commerce industry. Globally, many of the leading brands and e-commerce platforms are partnering with messaging apps, such as WhatsApp, to drive customer engagement and revenue growth.

In December 2022, Carrefour, one of the leading retailers in Europe, announced that the firm had entered into a strategic collaboration with WhatsApp, enabling consumers to order gifts through the messaging app during Christmas. The pilot project, launched between December 5 to December 21, allowed customers to purchase products across different non-food categories, such as gaming, household appliances, toys, and high-tech. The collaboration with WhatsApp is part of the firm’s strategy to boost customer engagement and provide them with innovative shopping experiences.

In the Middle East, Mall of the Emirates announced that it is allowing shoppers to purchase products from over 350 international and domestic brands entirely through WhatsApp. With conversational commerce, Mall of the Emirates is seeking to bridge the gap between physical stores and digital platforms. Lulu Hypermarket, on the other hand, also launched an artificial intelligence-powered customer experience on WhatsApp in March 2023.

Meesho, one of the leading firms in the e-commerce market in India, announced the firm is running a pilot project with WhatsApp for conversational commerce. Through the initiative, announced in March 2023, the firm is positioning itself to launch a personalized conversational platform for the next 200 million consumers in India. With curated product recommendations, Meesho aims to deliver a tailored shopping experience for its shoppers through conversational commerce capabilities.

With over half a billion people using WhatsApp in India, the collaboration with WhatsApp can bring several million new shoppers for Meesho from the short to medium-term perspective. In 2022, JioMart also collaborated with WhatsApp, allowing Indian consumers to shop for groceries and other daily products through the messaging app. With conversational commerce gaining rapid momentum, PayNXT360 expects more such strategic collaborations between retailers, e-commerce platforms, and WhatsApp in 2023.

WhatsApp is seeking to become one of the largest players in the conversational commerce sector. These partnerships with leading retailers and e-commerce firms are an indication of its ambitions in the social commerce market.

In November 2022, Meta, which owns WhatsApp, launched a new business search feature for WhatsApp. The feature allows users to search businesses, find, and buy products in-app. This service is currently active in Brazil, Indonesia, Colombia, Mexico, and the United Kingdom.

From the short to medium-term perspective, the firm is expected to launch in-app business search and shopping capabilities in more countries. With its large user base globally, WhatsApp is well-positioned to capitalize on the growing trend of conversational commerce over the next five years. The growing penetration of WhatsApp in the segment will, therefore, also aid the growth of the global social commerce industry.

To know more and gain a deeper understanding of the global social commerce market, click here.

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News from last week that you may have missed.

1. Philips to lay off 6,000 employees 2. OYO estimates a 19% revenue increase from FY22 3. JioMart sees a 37% monthly increase in orders via Whatsapp 4. SAT sets aside disgorgement order on NSE 5. Sterlite Power bags orders worth Rs 3,800 cr in Apr-Dec 6. Reliance Retail Ventures reported 6.2% YoY growth. 7. Fincare SFB forecasts growth rate return to pre-Covid by the end of FY23 8. Paytail has partnered with HDB Financial Services.

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Your Local Kirana Store Goes Online Thanks to JioMart-Whatsapp Tie-up

Thanks to the investment by social media giant Facebook, JioMart will leverage the power of WhatsApp messaging to bring local vendors, independent hawkers and small kirana stores online. The move was announced as a part of the deal signed between Mark Zuckerberg’s Facebook and Mukesh Ambani-backed Jio Platforms back in April which also involves Reliance Retail. JioMart is an online groceries…

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(via How to Place an Order on JioMart WhatsApp)

[your-flipshope]

you are facing any problem with JioMart services, then you can call on JioMart customer care number. 

[aniketgole296]

India new grocery store 'jiomart' http://ani296.blogspot.com/2020/05/introducing-india-grocery-store-jio.html