#jamie hawksworth

[athinginmotion]

Jamie Hawksworth, Untitled | From the series “The British Isles“

[statemant]

KRIS VAN ASSCHE PREVIEWS NEW BERLUTI

Here’s to new Berluti – a preview of what’s to come under Kris Van Assche’s creative direction.

A new campaign, photographed by Jamie Hawksworth is a first of what we’ve seen after Kris Van Assche’s arrival to the legendary Parisian house. As designer noted, he wanted to showcase codes of the house mixed with his aesthetic. Images feature nude models posing with brand’s signature Alessandro oxford shoes  - being a very unique piece, made from one piece leather, without stitches. Images also reveal the re-designed logo (by M/M Paris)  - a trend throughout various fashion brands after the changes at creative direction. Campaign posters will be all over Paris during the upcoming Menswear Fashion Week, to create little bit of a buzz and excitement for future development.

Van Assche, who has left Dior Homme after 11 years in January 2018, has been appointed as a Creative Director of Berlut in April this year (replacing Haider Ackermann, who spend 2 years at the house). Berluti plans to unveil Spring/Summer 2019 collection with lookbook and will stage runway show in Paris, in January 2019, for its Fall/Winter 2019 collection.

[wherethespiritmeetstheboneposts]

Ph. Jamie Hawksworth

[apersonableperson]

Jamie Hawksworth

[wesdelval]

Jamie Hawksworth

[mattsphotoma]

Alexander Mqueen SS17 by Jamie Hawksworth

where is the eye instantly drawn - the punctum?

My eye is drawn to the blurred dress flowing in the wind on the left image. However what makes these images different is the emptiness of the space around the model and the curving lines the sand dunes draw across frame

Who are the subjects? How old are the models?

The model is young and female. Her name is Vittoria Ceretti and she would have been 17 or 18 at the time of shooting. And 18 at the time it was published

Who are the photographer and stylist?

The photographer is Jamie Hawksworth, a British documentary and occasional fashion photographer

Is there a control dynamic?

There is no obvious control but if we think about the white dress which are usually associated with marriage, some might consider it a loss of control for women, since marriage comes from an idea of ownership. That’s possibly a bit of a stretch though

What is the narrative?

The only narrative I can see a kind of “day at the beach” as the dress the model is wearing a thin dress that could be an overdress that is worn over a swimming costume or bikini

What does the image invite the viewer to imagine? What thoughts are provoked? What atmosphere does the image evoke?

The isolation of the model and the sunset suggests long summer nights, days at the beach and idillic sand dune landscapes

Are the subjects showing emotions, if so what are they?

The model is completely void of emotion

What are the underlying themes?

Themes are very summery, the model’s isolation makes her seem more lonely than independent, I think the reason for that is her facial expression and stance. If anything she looks a little scared. 

There is also a hint of run-away bride about this image, again because of the hint of wide-eyed fear in the model’s face and the fact that she’s wearing a long white dress

Are the models sexualised, and how much so?

The model is not overtly sexualised here, she isn’t wearing a bra and the shape of her body is easily visible through her transparent dress however in this case I do not think Hawkesworth was attempting to sexualise her. For images like this I believe that sexualisation is in the eye of the beholder, there is no overt sexualisation and I don’t think fashion photography has to be completely void of the female form for it not to be sexualising. 

What product is being sold?

 The product is the dress. The images fit into a series with a narrative that feature other clothes from Alexander Mcqueen’s Spring Summer 2017 collection

How does the image connect with the product and the situation the viewer is invited to imagine?

This is a summery scene, one that a lot of people fondly remember and look forward to, seemingly endless summer evenings with vibrant sunsets and a warm breeze. Having the model wearing the dress in that scene relates the dress to that feeling.

Who is the image aimed at?

Young women, especially ones going somewhere hot in the summer

Are the women subjects active or passive?

This model is passive in my opinion, she isn’t going anywhere or expressing any clear emotion. She is isolated but not independent

Are there any gender stereotypes in the image, or any active opposition to them?

The model is slim and young, with long flowing hair and dewy skin. She is a stereotypical fashion model and an unrealistic ideal for most women. 

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Jamie hawksworth

Jamie is a British fashion and documentary photographer originally from London. He began doing street photography, portraits and he even made a short film of Preston bus station. His fashion photography has consisted of shooting campaigns and catalogues for JW Anderson and Loewe. In 2018 he won an Award for Editorial, Advertising and Fashion Photography, Royal Photographic Society. I think his work is my favourite of all the photographers I’ve researched as it’s very real. It shows just the average person living their everyday life, he doesn’t try to dress it up to something it’s not.

[hollyfpandnt]

JAMIE HAWKSWORTH SHOOT IN PRESTON.

[marianneagb]

Loewe Photo: Jamie Hawksworth Style: Benjamin Bruno Makeup: Marianne Agb

[jemmasmithinterior]

Newcastle bar plan from Tapped Brew Co could create raft of new jobs

Now founders Jamie Hawksworth and Jonathon Holdsworth are working with Newcastle interior design firm Collective Design on plans for the …

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[skt4ng]

"Fade To Black" | Estella Boersma by Jamie Hawksworth for Vogue UK September 2015

[skt4ng]

"Fade To Black" | Willow Hand by Jamie Hawksworth for Vogue UK September 2015