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simplecatgirl · 5 years ago

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Minecraft Diaries Retrospect Part One: How Minecraft Comes Alive Shaped Role plays

A Minecraft mod called Minecraft Comes Alive surfaced in 2012 for the Minecraft versions 1.4 and continues to update for each new installment. However, while the mod was out in 2012, it grew into popularity in 2013 with the huge and game-changing installment of version 1.7-1.7.10; it was respectively called The Update that Changed the World. The update added 11 new biomes that we know and love, including Messa, Mega Taiga, Roofed Forest, Savanna, and so on. It added seven new commands, six new achievements, four new statistics, and two tree types (Acacia and Dark Oak). There were ten new flowers, three new fishing, and a new potion: Water Breathing.

To say that 1.7 was a huge improvement is an understatement because it practically changes how people view Minecraft henceforward. Builders had new materials and biomes to create interesting builds without mods and/or texture packs. Survivalists had a bigger world to explore and new achievements to complete. Adventure maps creators had more commands to shape their maps. It was the perfect blend of being simple but feeling that there is more to the world. A lot of people loved it and a lot of modders jumped on the chance to update their mods.

Minecraft Comes Alive

The mod itself is an embodiment of ‘looks big but easier to master’ once you get into it. It’s about living in a world where the Villagers are actually interactable. It takes the Villagers design from Squidwards to the actual formation of human beings with the stylization of Minecraft skins.

Its place in an interface like this:

Instead of this:

Minecraft Comes Alive, or MAC for a short made world where you can befriend, rival, married, or be a parent to a villager. You can still trade with Villagers, but now you have the option to even hire them for certain jobs based on their occupation. You can marry two strangers together, or find yourself a spouse among the series of villagers. You can divorce your own spouse along with divorcing other married couples. You can procreate with your spouse, with no separation of gender, and then you can marry off your own kids once they hit adult age.

You even had the option to be a monarch, all though this feature is later deleted in forwarding updates. However, you are mortal god to the villagers until you wear out their limited amount to speaking to you in one day. The villagers themselves have a single trait that makes it easier or harder to seduce along with a mood system. There’s a heart count or showcase of red hearts, depending on what version you are using, to tell you what stage you are with a villager. In 1.7.10 of MAC, the hearts are above the villager’s head that goes up to five hearts. Once you hit five hearts, you are in the stage of actually being romantic with the villager. Sooner than later, you have the ability to engage then marry the villager. After all of that, you two are set to procreate as many kids as you like.

The procreate produces a baby (girl or boy) that you or your spouse have to hold until they are ready to grow up. You or your spouse can’t take damage without the risk of losing your kid. The mod even had a secret machinist system in which naming your kid a certain can change to unique skin or up the performance of certain chores you assigned to them.

Along with everything, MAC works so well with so many mods. The most common combination of mods with MAC I have to see: Pam’s Harvestcraft, Mo’creatures mod, MrCrayFish’s furniture mod, Chisel mod, Spider Queen mod, and Witchery mod.

Overall, the mod heavily emphasizes the player to involve themselves with the villagers, which leads players to get creative.

Common Occurrences that Translated to Storytelling

MAC easily turned into multiply Minecraft Let’s Plays since it had so much in it that a simple mod showcase can’t get so into it. It’s similar to how OreSpawn and Twilight Forest had Let’s Plays. It could be only the only mod in the Let’s Play or in a combination of others mods; either way, the Let’s Plays were mainly focused on MAC. It usually starts like any other Let’s Plays: a Minecraft YouTuber is going to explore what the mod offers. First, they try to interact with the Villagers in varying degrees of success. They might accidentally hit a Villager, which makes them hit back with hearts going down. They mine for resources and build a house around the village.

Unfortunately, there’s a villager that you keep hitting purposely or accidentally. The weird percentage of the whole village seem to hate you until you meet that one villager that is nice to you. The wacky AI making Villagers travel into your house; secondly, the AI making a huge amount of Villagers station in one house. Villagers disappearing and reappearing with a baby or other villagers. The way villagers would stare at each other until you walk in their business. Monsters in the game that can make you villages infected(In some updates), which can spread to others.

Sooner than later, you can think of a storyline of a villager taking revenge on you after you mistreated them for so many ‘years’. You might have a plotline of some enemy group inside your village that is planning to overthrow you. You can even imagine your adult kids eloping with someone you have low hearts with. Each wacky occurrence can be explained or elaborated by any idea you can imagine. It can last one episode or many a series of episodes.

Now, there was already a small subset of players starting the series as a narrative playthrough, and not all Let’s Play turned into having a narrative. However, the majority of players should lean in some type of narrative play into their Let’s Plays. All this happens because in the examples above, how seemingly things can be woven into a story. Players could get out of their comfort zone in writing while not having to start from scratch. Along with a way to backpedal when the audience doesn’t receive an episode like that well. It can blend in so well, that many audiences can accept the changes without getting lost. Other mods can co-side with the new narrative since the mods have been around since the start. Everything could quickly be seen as the new norm in the series.

Then Customs NPCs mod come along.

Adventure maps like Herbrones Mansions, Diversity and alike kinda already ‘Customs NPCs’ but those were made from coding, command blocks, and redstone. Customs NPCs mod skipped the nitty-gritty details of coding in a more simple way to create NPCs in Minecraft. This allows players to focus more on the positions and purpose of the NPC without worrying so much about how it’s coded. Where Custom NPCs lack, MAC makes up for it and vice versa. Custom NPCs lacked the nature of background characters without you having to create a whole bunch, so MAC already places a busting, moving amount of villagers to make a scene more lively. Consequently, if you go for an in-depth description of talking to a real character, you don’t get that in MAC; However, Custom NPCs can make up for it.

This matchup can make minecraft roleplays less focus on programming and more focus on the writing, scenery, and visual presentation. However, that type of role play later became obsolete when advances like animation, voice actors, and shaders became preferred. Still, the quirkiness and freedom attracted a lot of people, which lead to pretty amazing things.

#Essay #Long Post #minecraft diaries

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wendynerdwrites · 7 years ago

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Interview With Jonathon Burkhardt AKA ChaosD1

Jon Burkhardt AKA ChaosD1 is a video game reviewer specializing in MMO’s. He’s found himself embroiled in the controversy surrounding his old not-quite-employers, Channel Awesome, with the rise of the Change the Channel hashtag and the publication of the Google Doc Not So Awesome, which he contributed to. Having been a long time contributor to the Video Aggregate, he personally witnessed much of the mismanagement and poor treatment committed by the site’s management, culminating in his own abrupt termination.

He was nice enough to talk to me in some more detail about the controversy, the fallout, and his plans going forward.

First, can you go into, in your own words, who you are, and what you do?

I go by ChaosD1 online, but most people know me as Jon. I’ve been doing video game related content on YouTube for nearly 10 years, but focused specifically on MMOs with my show “MMO Grinder” as well as have livestreams on Twitch.tv most weekdays.

How did you come to work for Channel Awesome?

I was fairly involved with the site as a fan, as I think a lot of us were, back early [during] its inception back in 2008. Funnily enough I had a manager from my job at the time mention [the Nostalgia Critic] NC specifically, but I didn’t end up checking it out until watching Noah’s announcement that he was posting on there.

Early on there was a flash game arcade that kept track of overall points in each game, and I gained recognition when gaining the top rank overall in the arcade. I was contacted by the wiki team, who hired me on to work on the wiki with them.

Far later after meeting and talking with a few friends who started out as people I was just a major fan of, like Phelous, I decided to start making videos of my own. One of them won the Transmission Awesome contest to have me featured and interviewed on the podcast.

It wasn’t until I started my show “MMO Grinder” that I felt I had any content worthy of placing onto the site, and after Julien (Sad Panda) used up one of his schedule spots to give me a trial run, I was well enough received to earn a spot on Blistered Thumbs in October of 2011. I posted there and on TGWTG.com and after the site merger when BT was shut down, until May of 2017 when the incident I wrote about occurred.

How did you get involved in Change The Channel?

I never figured my story was important or interesting enough to provide any fuel to the fire that was quickly becoming #ChangeTheChannel, to the point I didn’t even make a big deal about what happened when I was let go, though I did have forward enough thinking to save the conversation, just in case something like this even came up. People involved as well as curious fans, still asked to tell my story through the Twitter thread, as well as some anon asks on Tumblr. It happened more after I reblogged Allison’s post from years ago describing the incident after she once again received a ton of people asking her why she didn’t watch or work with Doug anymore. Despite my thinking I didn’t really have a great story to add, I figured it was more a cautionary tale for those who still remained, as well as at least symptomatic of what was an overarching problem we all had for years.

There have been rumors and statements flying kind of under the radar for some time about the channel. What do you think sparked this movement now? What about this period in time led all these people to contribute to a mass document like this?

I think with the current climate on social media, as well as less and less people holding onto those idyllic ideas of a peaceful online utopia that was the internet equivalent of making it big in Hollywood, people were just more accepting now. Also with less and less producers being on the site, more were willing to finally let loose with the stories rather than rock the boat for those who were willing to put up with it. Just another case of straws breaking the camel’s back and what not. As you said, these rumors have been around for years… and honestly it’s nice to finally be able to come clean about a lot of them, rather than just let speculation fester and have contributors thrown under the bus for CA’s policies of silence and non-involvement for any form of bad press.

Can you talk about your personal aims in contributing, as well as what you think the general intent of the document was?

If anything, to show support for those that have, and give my take, regardless of how seemingly insignificant it was. The document’s intent is pretty outlined in the opening paragraph, but some people want an apology for their mistreatment, while others just want people to know why we don’t enjoy being questioned about what CA’s been up to, like we’re forced to be lifelong fans just because we were involved with them once. At least that’s my reasoning. I don’t expect an apology. I know how they do. I just remember feeling more disrespected, like every one of us not in the main studio were a burden upon the website they deeply regretted bringing along in the first place.

Something that’s become a hot button topic over the last few years and has been a major point in the Change The Channel complaints is the concept of being paid “in exposure”. What are your feelings about that whole idea and it’s validity?

I understand it to a certain degree. In the event of an aggregate site, it does help when the community is being fostered. Where fans can potentially become contributors, which is exactly what CA USED to be. There’s a slight validity to the claims that people on CA would be NOWHERE without Doug, but that’s not the case for everyone who was involved. People like Smarty [For Smarty’s story, click here], Mike J and myself didn’t really see any level of channel growth directly from CA. In fact, both Mike J and I’ve made mention of how shockingly LOW the metrics coming from CA were. We’re talking a percentage of a percent.

But if that site gains popularity because of you, it’s only fair to share some of that success with the people who helped you reach that point.

And if you’re only there to host people and pay them in “exposure” it’s not fair to make complete demands of them for how they post their content, or what content they post, especially if you were fine with everything they did beforehand.

There’s benefits to the aggregate site, but I don’t think anyone’s willing to put in the work for that kind of thing anymore.

What means do you think an online media worker has to protect themselves, and what measures and protections would you like to see become a reality?

Honestly that’s something I should be looking into myself. It’s still pretty much a Wild West right now, with so many people at the mercy of any company’s whim. If anything it would be nice to see a more hands on approach and clear communication between all parties involved, instead of leaving everything up to an experimental AI. Get some PEOPLE involved and create some jobs. Don’t just shut down channels or delete videos for having footage if they aren’t going to check the context that footage was placed in. I dunno. I’m not really an expert here.

What was your experience fresh off of your split from the Channel?

It was a non-starter all around. As I’d mentioned in my Tumblr post (I would have added more detail to my section of the doc, but figured I’d just keep things concise.) views from CA were next to nothing at the time of my departure. I’m not joking when I say a percent of a percent. 10k views? About 20 from CA. 100k in a month overall? Less than 200 from CA. It just wasn’t worth the effort, but staying just felt like some kind of principle you know? Phelan, Allison and Julien were all wondering why I bothered to stay on as long as I did, but I figured as long as I didn’t get any flak either way, I’d stick around. In a way I knew I was going to get canned for posting just one video that month. I didn’t ever really want to bother asking to get back on until I was encouraged to do so by the producer chat. It felt like I was freeing myself from a needless burden after they let me know, but the whole thing still felt really shitty. They never really did much of anything to promote me. In turn, I never bothered to promote them. Notice how I never included the Channel Awesome logo bumper, nor mentioned them in my credits scrawl after Blistered Thumbs was shut down? That was on purpose.

If anything did surprise me, it was how upset a lot of the producers were after they let me go in such a… and let me use this word correctly here, “callous” manner. In fact I think at least two producers quit in solidarity shortly afterward. For the producers, they all seemed to care about me. For the management? I was a fly on the wall they just shooed out the window. Out of sight, out of mind. They just never asked the fly how much information it gathered beforehand.

Do you think workers at online companies - particularly in online media, are particularly vulnerable given how unregulated the medium is? After all, as we’ve seen with cases involving everything from fair use and “revenge porn” cases, it seems the law is far behind properly addressing how to handle the internet?

I think cases like this, regardless of how important this whole thing might seem to the average viewer, or online atmosphere are steps in the right direction. A lot of these companies did just start out as a group of friends deciding to do a thing, and spiraled into unexpected popularity they weren’t ready to handle. You can say the same about a lot of online producers. Hopefully we just keep moving forward with all of this and perhaps in time we’ll see some protections for new media. As long as old media isn’t still trying to completely invalidate it out of fear of being replaced.

A lot of people have taken notice of this over the last couple of weeks. What do you want to say to people who wish to support you?

To support me, or anyone you choose to support, visit their shows directly. Share their videos. Leave feedback and engage with their communities. Follow them on social media. If they have a Patreon, contribute if you can. Even a dollar makes up for literally HUNDREDS of views worth of ad revenue. Just continue to recognize what they do, as long as you enjoy what they do.

And what actions should they avoid?

Don’t be a sycophant or a zealot. You don’t need to directly “attack” anyone on our behalf, and plenty of innocents tend to get caught in the crossfire around that kind of behavior. Be mindful of those upset by the information, as for a lot of people, it’s very tough to deal with the news. I tend to forget just how long the site’s been around, and some people literally grew up with our videos. That dose of reality is a lot harder to deal with than some.

Also, for the love of God, do NOT speculate on things that have been kept vague. I’m seeing a whole bunch of people trying to piece together parts of the puzzle left by a few anon contributions, and several people I know were NOT involved were thrown under the bus as a convenient scapegoat. Sometimes it’s easy to want to hate someone for a certain reason, and use them to blame all those mysterious stories, but the truth is far darker than you can imagine, and there are none who come out of top by trying to decode the message. If they decide they want to add more information to their stories, they will. Until then, respect their decision to remain anonymous and vague when they feel they need to be.

How have you found the response so far?

I’m genuinely appreciative and shocked for the outpour of support I’ve seen. Yeah, there have been more than a few “hell no we won’t go” die hard fans with some disturbingly zealous responses, or attempts to dismiss our stories as whining or revenge, but far more are willing to accept this kind of thing as reality now. If you’d have asked me years ago if I’d ever wanted this day to come, I would have honestly said no, as we were all starry-eyed hopefuls once, but I think the writing on the wall’s been there for years, and only now are people starting to read it. I’m not hoping to see any one particular outcome from all of this. I’m just glad people are finally reading that writing.

What are your plans going forward professionally?

Having nothing to do with Channel Awesome, the market situation of MMOs has forced my hand into a defacto hiatus, but we’ve been going fairly steady with the side content, and I plan on doing a new show focused on my new gaming passion Indie Games. As much as I’d like to talk about my favorite Switch or AAA games, too, I think it helps to carve out a niche.

Going into #Change the Channel, was there any fear or anxiety about possible legal retaliation by CA?

For me? No. Someone on Tumblr asked why I wasn’t on CA and I answered.

Others might have concerns, but I think many more fans have been concerned, or defenders of CA outright teased producers, that legal action would head their way, but so few things were under contract. I never even got a welcome package. That kinda works both ways.

After leaving CA, did you keep in contact with your old co-workers prior to the Change the Channel collaboration? What was the general atmosphere among ex-CA members before this?

Considering I only really ever spoke with them, and never really the management, yeah I did, and most of us usually did. There were plenty of times collabs would have ex-members pair up with current At that point, most of us were disillusioned with the concept of CA being some kind of exclusive club. It was never a "member vs non-member" mentality. Friends we made there tended to remain friends. There is even a group Skype most of us have remained in just to chat and collaborate. This is far from the first time any of us had grievances with the management, but it's definitely the first time it's been this public.

There's been a lot of talk about how the sense of camaraderie was what compelled a lot of people to put up with the mismanagement and mistreatment. Can you speak to that?

That's, from my perspective, an unquestionable truth. Many of us didn't share stories just as we didn't feel it necessary. (Again, my reason for being let go is basically nothing in the grand scheme. It fits more for the "They don't care about non-studio producers." side of the story than the "Here are some generally horrifying practices." portion. I learned about many of these from the doc, just like the rest of you.)There are plenty of people who wanted the status and recognition they perceived they would get from joining the site, two of who I warned personally about, but really, we mostly stayed for the sense of community with each other. That's why so many, past and present, left in small groups of solidarity. It's when we realized that it wasn't the site keeping us together. It was just us.

You can follow ChaosD1 on his youtube page, his Twitch stream, on twitter, and at his tumblr page @chaosd1. You can also find his work on his website, MMOGrinder.net. Also, please consider supporting his Patreon!

Art by Andrew Dickman.

#chaosd1 #channel awesome #change the channel #tgwtg #that guy with the glasses

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kathleenseiber · 4 years ago

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Cosmos Q&A: Eye and AI on the sky

As Cosmos reported this week, new technology continues to change the already hi-tech world of space watching, with the likes of AI, deep learning and computational modelling complementing and expanding on the data that comes from telescopes and satellites.

We spoke with Alan Duffy, an astrophysicist at Australia’s Swinburne University of Technology, about what we know and what we want to know.

Space watching is changing. What, to you, are the most significant changes?

If astronomy in the 20th century was about opening up the full wavelength range of light to explore the heavens, the 21st century is about exploring the full spectrum of the sky as it changes in time. From the motion of stars over the course of years, our Moon or the planets wandering from our point of view over days, to events on our Sun or Jupiter’s atmosphere in minutes.

The sky looks very different if you look across different timespans. But now we can look even more quickly, revealing gigantic explosions occurring faster than the blink of the eye, and we have no idea what is causing that; who knows what remains to be found out there as we continue to explore evermore.

Does technology change the way astronomers and astrophysicists work and think?

I like to hope that it doesn’t change the way we think, that we are still following the same thoughtful and curiosity difference research style that we always have just at larger scales and with better equipment.

There’s no doubt that the technology is changing how we work, however. Our telescopes produce so many images, so much data, that often no human looks at any of it except for the tiny subset which our AI alerts us too. That’s a different way of operating and I sometimes get uncomfortable that we might be missing the surprises out there: that current AI techniques are not flexible enough to spot things, unlike humans who are fantastic at rapidly detecting something new and interesting.

What can we not yet do that you’d like to?

We actually can do, or soon will be able to do, almost everything I hope for. Typically, AI isn’t able to explain to humans why a certain source was selected over another: the reason for its decision if you will. New tools are helping us to even rectify that.

An artist’s impression of the SKA when completed. Credit: SKA Organisation

Probably the one thing we can’t do, and likely never will be able too, is store all the data from new mega-telescopes like the Square Kilometre Array. Essentially, it’s creating an internet’s worth of data every few days and there’s not enough hard discs to save it all. So we will use AI to sift through it as best we can and hope that we didn’t miss anything there before deleting it for good.

Will we ever know it all? What are the “known unknowns”?

Every time in history a scientist has said we are on the verge of wrapping up a field they have been embarrassed by a huge new discovery just a year or two later. That’s not the same as saying that it’s possible to know it all… eventually! And I think we have a reasonable chance of seeing enough galaxies, types of stars and other astrophysical objects to have the story of the large well understood.

Once you get to planets, the complexity becomes much greater. And throw in life and all bets are off. Paradoxically I suspect we will know all about the biggest parts of our cosmos than the smallest. In terms of known unknowns, well that’s the nature of dark energy, dark matter and, of course, the Big Bang itself. There’s no reason to suspect we will ever know what the start of time and space itself actually was. But I hope we will.

What have been the most significant recent discoveries?

Easily the most significant has been the detection of gravitational waves, opening up an entirely new way of exploring the Universe, by “hearing” the collision of black holes that then causes these ripples in spacetime. The ARC Centre of Excellence for Gravitational Wave Discovery (OzGrav), headquartered at Swinburne, is investigating further uses of the ripples to probe the very nature of the Universe itself.

Another huge discovery, but one that was tinged with sadness, was the weighing of the atoms in the vast reaches between galaxies. About a fifth of all the atoms lay there completely invisible until illuminated by impossibly powerful radio waves from exploding, well, somethings. We’re not sure what causes these Fast Radio Bursts, but the weighing of these atoms is now known as the Macquart Relation after the first author on the paper that revealed this, who suddenly and tragically died just weeks later. Who knows what more significant discoveries JP Macquart would have made in the coming years.

To the public, huge black holes and exploding stars get the pulse raising. What excites the professional?

Absolutely the same thing. But we also love the tiny details: the change of a signal from that exploding star that reveals the material it passes through (the Macquart Relation) or just seeing something completely new, for the very first time.

For me, there is simply no greater example of that the image of the supermassive black hole in the centre of the M87 galaxy. Taken by the Event Horizon Telescope, really a world-spanning collection of observatories all combined via supercomputers, this image is a shadow surrounded by a glowing circle of material. The darkness in the centre is the impossible photograph – a black hole, where all light has been pulled into that darkness and indeed causing the end of space and time itself in the singularity at its core.

A composite image showing the galaxy M87 and, in inset, the particle jets emerging from the black hole at its heart. Credit: NASA/JPL – Caltech/IPAC/Event Horizon Telescope Collaboration/Armstrong Roberts/ Classic Stock/Getty Images

What’s the next big thing?

I’m biased, but I think it will be the discovery of the nature of dark matter. It’s a close race, however, with the discovery of the first Earth-like world around a Sun-like star, a twin of our own planet. Thanks to new telescopes like the James Webb Space Telescope, TESS and even backyard astronomers, it’s just a matter of time before we find that Earth 2.0 and then the fun will really begin to determine if it has surface water, oxygen/methane mix in its air and other key indicators for life as we know it. Much as I love dark matter, I have to admit, finding alien life would be officially the biggest thing imaginable.

Is the sky changing?

Every second of every minute of every day – but you have to look in the right way to see it. Or just be very lucky. From shooting stars to new satellite trains launched by SpaceX, there’s never been more going on overhead.

You can also be a part of new facilities like the Large Scale Synoptic Telescopes, now christened the Vera C Rubin Observatory after the great American astronomer. This new facility will take images of the entire night sky, in exquisite detail and sensitivity, every few days. It will show just how much the sky changes, and I think Vera would be proud to have her name attached to such a stunningly advanced and ambitious facility.

For National Science Week this year, you’re hosting a virtual tour of space. How on earth did you plan the itinerary?

Thanks to an Inspiring Australia grant, we were able to send thousands of VR headsets across Australia to allow people to explore the virtual Universe with OzGrav’s Science in VR app on their smartphones. Even if you didn’t get a free headset (and the lottery for that has now closed, sorry all!) you can head to www.scivr.com.au for details on how to use the app in non-VR mode on your smartphone.

Together with my Swinburne colleague and co-host Rebecca Allen we wanted to showcase the changing sky. SciVR now automatically downloads the very latest detections, meaning each time you open the app you will see a completely new set of exploding stars or colliding black holes. It makes it hard to plan for a talk when you don’t quite know what will have happened in the sky that week.

Cosmos Q&A: Eye and AI on the sky published first on https://triviaqaweb.weebly.com/

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cecillewhite · 6 years ago

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Is Your Business Data Really Worth Keeping?

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature advice from Daniel Newman, Principal Analyst at Futurum Research and CEO of Broadsuite Media Group. Daniel is an author, speaker, blogger and educator who works with leading technology brands to help businesses around the world embrace the benefits of digital transformation.

Business Data: Blessing and Curse

Data. Data. Data. Every organization collects data in one form or another. Most of us are already awash in the stuff. Yet we continue to generate more data at an even faster pace. In fact, research estimates that by 2020, the average amount of data produced each second will reach the equivalent of 1.7 MB for every person on the planet. Stunning.

For business, data is the lifeblood of digital transformation. But too much data can actually bog your company down – leaving it vulnerable to security breaches and hindering your ability to make quick, informed decisions. That’s why every company that collects data today must also delete unnecessary data when the time is right.

Move Over Data Hoarders

Have you ever watched one of those reality TV shows about hoarders? From the comfort of our couches, we can clearly see it makes no sense for people to accumulate mounds of stuff that adds little value or meaning to their lives.

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Clinging to every little thing creates houses that are disorganized, dysfunctional and sometimes even dangerous. The same is true with organizations that hold onto data indefinitely.

Why a Data Purge Strategy Makes Sense

There are multiple reasons why your business should create a data purge strategy. Here are three primary benefits to expect:

1) You’ll Save Money on Storage Costs

As affordable and efficient as storing data on the cloud may seem, it certainly isn’t free. Indeed, your cloud provider may even charge early deletion fees for removing data before a particular time interval has passed.

Long story short: storage vendors are running a business, just like you do. And their business model is to maximize the revenues they earn from companies who don’t yet understand the importance of data purge strategy!

Remember this: The less data you’re storing, the less you’re paying them for storage. So, take time to make sure that every piece of data is worth its weight in storage space – and revisit that pool of data regularly to keep it under control.

2) It Will Protect Your Company

The more data you manage, the more difficult it is to keep your data safe. Storing unnecessary data only leaves you open to security threats that could be avoided if you take the time to trim the load.

Remember this: In a data breach, money isn’t the only thing your company loses. Consumer confidence is also jeopardized, which could cost you far more in the long-run than lost time and productivity. Why risk that by storing information you don’t even need?

3) You’ll Improve Data-Backed Decisions

You know the phrase, “Too many cooks in the kitchen spoil the broth”? Your data can suffer from a similar problem. When coordinating too much input from too many places over time, it can become difficult to extract meaningful information and apply it strategically.

Before you know it, your data pool becomes a mess of old information that isn’t relevant to your current environment. It’s useless! But by carefully paring down underlying data, you’ll improve the timeliness, accuracy and value of data-driven business decisions.

Data Purge Strategy vs. Policy

Thus far, we’ve focused on creating a data purge strategy. However, I also want to touch on the importance of a data purge policy. After all, purging shouldn’t be performed only once. It should happen periodically on an ongoing basis, to keep your data clean and safe. With a standards-based policy, you can make the purge process easier to manage consistently in the future.

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Here’s one clear-and-present reason why many organizations are focusing on a data purge policy. You may already comply with the European Union’s General Data Protection Regulation (GDPR), which stipulates, in part, that any customer can ask you at any time to delete all of their data completely from your systems.

With a purge strategy in place, you can better understand how to completely remove all traces of a user’s data from your servers, so you’ll stay in compliance with GDPR rules. (By the way – if you don’t follow the GDPR guidelines, it’s probably a smart idea to start, so you can avoid costly noncompliance penalties.)

Getting Started

Below are a few ideas to help you develop a data purge policy:

1) Determine How Long Each Piece of Data Holds Value

Hint: The answer is most likely not “forever.” Compliance regulations and other industry standards typically specify storage timeframes for various pieces of data. But don’t stop there. For other data elements, be sure to define lifecycle requirements that make sense for your business.

Keep in mind: All storage timeframes don’t need to be the same. The level of security protection doesn’t need to be the same, either.

2) Consider Creating a Central Repository

One of the worst sources of data sprawl is the inclination for everyone in a company to store their own versions of a document on the organization’s network, rather than accessing a centralized version of the file.

To avoid this issue, create a central repository of documents accessed most often. Then clear the one-off variations of those documents from the network, altogether.

3) Narrow the Amount of Data You Collect

Start at the source. The easiest way to purge excessive data from storage is to limit the amount of data your organization collects.

For example, rather than capturing every tiny piece of information you can from customers, think strategically about what matters. What do you really need to know to serve them better? Then closely evaluate what remains. Is it just clutter?

4) Automate the Process

It’s probably unrealistic to rely on yourself or your team to maintain your purge process. Consider using AI-driven automation to keep the policy and related procedures in place, ensuring that you perform regular purges based on predefined guidelines and timelines.

Closing Notes

Obviously, data collection is important in digital transformation. But removing unnecessary data is just as important – even though it receives far too little attention in business today.

With smart data governance on your side, you can save money, improve decision-making and reduce business risk. It starts with an effective data purge strategy and policy.

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thetruthseekerway · 6 years ago

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Progress at the Expense of Moral Bankruptcy

New Post has been published on http://www.truth-seeker.info/oasis-of-faith/progress-at-the-expense-of-moral-bankruptcy/

Progress at the Expense of Moral Bankruptcy

By Aasha Mehreen Amin

The paradox of Progress and Decline

It is one of the biggest paradoxes of the present time — the contradiction of having the most remarkable advancements in technology with the most regressive developments in human civilization. While we may celebrate the discoveries that only a few years ago were nothing more than fantastical science fiction, we cannot avoid that disturbing uneasy question: As we progress phenomenally in terms of science, how are we really doing, as human beings? How well have we been able to imbibe those “modern” concepts such as democracy, social justice, freedom of expression, secularism, pluralism, tolerance, and even our old friend “logic”, for that matter? Whatever happened to the idea of “people power”?

Scientists have indeed come up with the most unbelievable discoveries that will inevitably change the quality of life of humans, mostly for the better. Take the discovery of a revolutionary gene-editing technique that can delete a gene linked to heart conditions from a human embryo or remove the human papillomavirus (HPV) to disable the tumor growth mechanism in women. Or the ability to artificially grow human tissue and even organs that have the potential to repair nerve damage and grow entire limbs and organs in the future. Or how about the discovery of a super-Earth that could sustain extraterrestrial life? And of course, the myriad innovations in Artificial Intelligence (AI) to make life in the future easier, faster and more efficient.

Such mind-boggling developments indicate the natural instinct of humans to survive, to live, to beat the odds, in the best way possible. It also demonstrates the natural instinct of humans to be curious and their incorrigible need to know the truth.

These two instincts — the urge to survive and the drive to know what’s out there — have produced all kinds of concepts including the idea of freedom and the realization of the undeniable interdependence of humans.

Or so we thought.

When Technology Brings Misery

After achieving all this progress in science and technology, the world is taking exponential steps back. It is in a state of collective amnesia, forgetting all that it has learned through trial and error, especially when it comes to human follies and their repercussions. At present, for instance, we have more wars than ever. We have more weapons of mass destruction than we ever had, weapons that are super sophisticated and can kill millions of people — men, women, and children — more than ever before.

In fact, modern-day warfare is the perfect example of how technology has been distorted to actually threaten the very basic human instinct to live and survive. The invention of the AK-47 (in a whole range of variations), a hot favorite among terrorists or rebels (depending on who gets to label them first) or ordinary folk with anger issues, has killed millions of people in the 68 years of its existence. According to The Independent (UK), an estimated one hundred million AK-47s of all varieties have been manufactured by countries including the Soviet Union, China, North Korea, Egypt, Yugoslavia and most of the former Warsaw Pact.

And then, of course, we have nuclear weapons that could blow our entire earth into nothingness with only tenuous, insincere negotiations (with certain countries entitled to keep their own nuclear capability while forcing others to disband) as deterrents to a full-blown nuclear war.

But perhaps the most insidious weapon of modern warfare is the drone through which armies, thousands of miles away, can get video footage of “targets” and instruct their “Predator” or Reaper drones to bomb with maximum precision and damage. In Afghanistan, Pakistan, Somalia, and Yemen, nearly 10,000 people are estimated to have died in 4,413 US strikes since 2002, according to the watchdog Bureau of Investigative Journalism. A majority of these targeted strikes have taken thousands of innocent lives including little children. Is this how humankind has “progressed”? By killing children?

The Politics of Greed and Power

Speaking of children and the use of force, think of the thousands of school students who were compelled to start a movement for gun control after the devastating school shooting in Parkland, Florida, that took the lives of 17 students and staff. Despite all the publicity, the impressive, impassioned appeals of the children, despite the more than 35,000 gun deaths in the US each year, nothing happened. Because the arms business is just too lucrative to give up. The logic of having gun control laws so that a 13-year-old, a psychopath, or a terrorist cannot buy an assault weapon at whim, does not hold when millions of dollars in arms sales are at stake.

That seems to be the essence of why the world is regressing. It is simple, pure, unadulterated greed. The greed for land, resources, strategic territory, endless self-indulgence, and imagined invincibility. In this delusional quest for power and more power, compromises are inevitable. Moral concepts such as justice, human rights, accountability, integrity, etc., become collateral damage (the modern word for mass murder) and therefore justified as such. And all this erodes the very essence of democracy. Which ultimately means snatching power from the ordinary citizen.

So why have we succumbed to our baser, self-sabotaging instincts that were supposed to have been eliminated through modern thinking, logic and the principles of humanity? Why is there a revival of bigotry, racism, materialistic greed, repression, persecution, torture and land-grabbing? The answers to such naïve questions could have something to do with the growing scarcity of resources leading to the fear that they will run out, that there is not enough for the monstrous number of people in this world.

Hence choices have to be made following the “survival of the fittest” principle, to weed out all those “dispensables”—mainly those who fall in the poor or “unyielding” categories. Thus, big nations will bomb their way into little nations, to snatch their oil, minerals or simply their land. In the microcosm of things, the ruling elite will bludgeon away at any kind of dissent to grab whatever they can from the citizens—disregarding human rights and democratic values. Meanwhile, the bullies of society will continue to thrash the powerless and keep on grabbing, until there is nothing left to grab.

And now technology is being used to perpetuate all the ancient evils we thought we had left behind. The most innovative invention of communication—social media—has been added to the cache of sophisticated weaponry. Social media is being used to instigate ancient practices like mob lynching, killing people in the name of faith and lampooning people—anti-Islam, Anti-Semite, anti-liberation, un-American—so that they can be cornered and muted. While bigots and liars enjoy unhindered license on social media, those protesting real injustices (by the state or non-state groups) in this very platform are silenced through intimidation, harsh prison sentences and violence. Ironically and tragically, freedom of speech and expression is the least popular notion in our present times.

Thus, technological innovation by itself does not necessarily ensure that civilization will be at its best. What is the point of curing diseases to prolong lifespans if life itself is annihilated by the effects of unchecked global warming and meaningless war? What is the value of artificial intelligence if we abandon the motto of “liberty, equality and fraternity” that forms the basic elixir to ensure the continuity of human existence?

——–

Aasha Mehreen Amin is Senior Deputy Editor, Editorial and Opinion, The Daily Star.

#advancement #ethics #Faith #Featured #Morals #Progress at the Expense of Moral Bankruptcy

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felixluis · 6 years ago

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Never Worry About What to Do About SEO Again With These Tips

Diana Karcz, Teamleader SEO at Online Solutions Team (a German SEO agency) plus Thomas Gruhle, founder of the particular digital marketing agency Leap, each spoke at the Internet World Expo in Munich in the starting of March. Though it's not really certain that social networking links straight support SEO delete word, solid social media presence indirectly provide many benefits to brands. These SEO Developments of 2018 are ruling the particular digital world. The particular better you get at SEARCH ENGINE OPTIMIZATION, the more traffic - plus much more leads - you aren't likely to attract as time passes. Cloacking is the kind of black hat SEARCH ENGINE OPTIMIZATION, used to present the articles on the webpage to the particular search engine spiders, it provide a different content that the particular user browse in search. They can program a negative SEO attack, delivering a lot of spammy hyperlinks to your website. 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The particular main reason for this blog post is to offer ideas plus open a constructive discussion throughout the future of SEO and electronic marketing over the next twelve months. Almost all capable SEOs understand that the number of customers for the mobile platform will just increase since the years go simply by. So, with that in thoughts, among the top SEO methods for 2018 is optimizing the mobile-friendly website. SEO (or Search Engine Optimization ) is probably the most significant competitive digital marketing advantage that you could have over your competition. For internet marketers who were brought up inside the ‘traditional SEO market, ' 2018 is a time in order to adapt or die. Today, I'll discuss the on-page SEO techniques which will assist you to increase your position searching results in 2018. Long descriptions are usually great for Youtube video SEARCH ENGINE OPTIMIZATION and give you a location to add timestamps, useful hyperlinks, and an overall summary. SEO may be the process associated with maximizing a site's search motors visibility to connect with the potential users and customers throughout their search journey. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local lookup optimization). SEARCH ENGINE OPTIMIZATION professionals have highlighted the chance that Google will get much more specific in analyzing relevant articles. CRAWL it, such as Google does, with (for example) Screaming Frog SEO spider, and repair malformed links or things that will result in server errors (500), broken hyperlinks (400+) and unnecessary redirects (300+). There are usually many guides out there upon the web which can end up being found quite easy using Search engines being a search tool to discover them, which will explain exactly how you can SEO your web site yourself "DIY". But more than time, SEOs have identified a few of the factors they think about when ranking a page. Another post of curiosity might be this one: nine Ways to Use Heatmaps in order to Improve Your SEO” Ways outlined include to determine the perfect length of your articles plus its structure, to improve inner links, and to boost conversion rates. It's a complicated and frequently expensive process but, as along with social listening, the goal is definitely for SEO experts, business experts, and entrepreneurs to be capable to map how websites web page link to one another and extrapolate larger SEO trends and development opportunities. User encounter signals are a major SEARCH ENGINE OPTIMIZATION ranking factor once your articles reaches the very first web page of Google. Within short, content and links will certainly still be the foundation associated with SEO in 2018. These are called SEO ranking factors. In order to help you stay on best of those changes, this write-up will cover SEO trends that will are already noticeable as nicely as the best practices in order to improve digital marketing strategy regarding the business. Topics include; Perform you know the best methods for Local SEO? ”, Search engines My Business optimisation”, Local SEARCH ENGINE OPTIMIZATION Keyword Research”, and other superior tactics that will help your own business get more exposure, visitors, and customers. SEO provides become a crucial piece in order to this shift, as people research for information or products through Google around 5 billion periods every single day. This article will focus on on-page optimization, and am will become sharing lots of good on-page SEO techniques you should carry out while working on optimizing your blog page posts. This is why correct SEO seo is so essential. If you possess an old site in add-on to just started to number out SEO plus it just hit you that OMG, none associated with the keywords I've researched are usually in any of my URLs”, you need to skip the particular whole URL changing process. It gets much better: when you publish SEO-optimized Youtube . com videos, you'll own more Search engines real estate. SEO landscape is definitely dynamic and there is the greater need to stay within touch with the changing styles and adopt optimization techniques that will help you boost your on the web visibility. nineteen. Page Load Speed @jambad 2018 SEO Trends - 5 Strategies to Stay Ahead of the particular Curve What we already know… 2016 - Slow webpages raise bounce rate Study by Search engines, (Akamai) 53% of mobile customers abandon sites that longer compared to 3 seconds to load. In a fast plus results-based world, voice search may continue to be portion SEO 2019 Slide of SEO's future, and we may notice a moment where it may surpass traditionally written searches. The Future of SEARCH ENGINE OPTIMIZATION is here: Understanding and Advertising to Specific and Defined Viewers through Search Engines. ” properly quoted by Adam Audette, Main Knowledge Officer, RKG a efficiency Marketing Agency. Whenever people at Internet Retail Expo, came up with the issue showing how to do SEARCH ENGINE OPTIMIZATION for eCommerce sites, it had been decently answered by a professional.

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nest-raider · 6 years ago

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What is SEO? And Why Should You Care?

SEO differs from nearby search engine optimization in that will the latter is targeted upon optimizing a business' online existence so that its web webpages is going to be shown by search engines when the user enters a local research for its products or providers. In a current survey by Hubspot only 9% of businesses using inbound advertising with SEO failed to observe an ROI. Today, the only way to show up in the search engine webpages like this is by posting your videos on You Pipe or through video SEO. SEO requires an understanding associated with how search engines work, exactly what individuals search for, and exactly why and how people search. While Search engines makes it near impossible in order to completely crack its page standing algorithm code, constantly adjusting in order to accommodate one thousand different detailed aspects will be the challenge with regard to SEOers in 2018 and several a long time. In order to get them, you'll have in order to read other blogs that go through between the lines of exactly what Google representatives are saying which usually publish data that illuminates the consequences, say, of a new criteria change or that tries in order to determine is new ranking elements are taking effect when Search engines isn't being clear about elaborate going on. The comments upon posts in this blog are usually often worth reading, even in the event that just to see what some other SEO professionals are thinking. Google, Bing, plus Yahoo have been the well-known search engines that were desired to make SEO decisions simply by professionals. Very first, you need to understand just how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. 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While understanding and conquering the brand new and more technical aspects associated with Google's internet search engine may be key in the potential, SEO's must also create marketing applications that reach customers directly. You are able in order to either use the Link Study SEO Toolbar to check the particular LRT PowerTrust of a web page or domain you can furthermore use the LinkResearchTools Toolkit in order to evaluate more link building possibilities at once. SEO plays a role within all areas of advertising, advertising, design, optimization, video, content, cellular and e-commerce, for without SEARCH ENGINE OPTIMIZATION all is untuned in want of synchronization, like an band of musicians without an skilled conductor. With quality content that will benefits the user as the focal point in Google's rating algorithm, it is imperative in order to also make that the concern of the SEO when generating content. 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The particular growth of Google's featured little, voice search, Local SEO, plus PPC gives better lead in order to diverting traffic to your web site as compared to the natural listing. SEO stands regarding seo. When you thought mobile SEO might slow down anytime soon, all of us hate to disappoint you. Is definitely voice search the next large thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have actually tried manipulating this part associated with the search algorithms. Hence, it is very best not to resort to any kind of such Black Hat SEO methods for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head straight into 2018, will be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about lookup engine optimization (SEO) with the partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, saying that redirects no longer end result in losing PageRank and a person are free to use any kind of kind of 3xx redirection with no the fear to shed your search positions.

Internal linking is amongst the major aspects of SEARCH ENGINE OPTIMIZATION as with the aid associated with it you can direct visitors to your other pages plus posts too. The thing regarding YouTube Google rankings since Apr 2014 Google had a main update, many vseo have already been crying but the option might be pretty simple. This particular may not sound like a good advanced SEO strategy, but you needed be surprised the number associated with websites are missing basic on-page SEO like page titles or even descriptions. But this has a nice SEO advantage to boot: multimedia helps a person boost those user-interaction signals that will Google continues to be spending more attention to. I was looking to rank with the key word online jobs but as the particular URL is long & the particular keyword is in the conclusion associated with the URL, I am not really ranking on the first place even after my page and my SEO is more preferable than various other first 3 ranked sites. SEO is just about all about backlinks, right?

Google offers a free internet service called Google Search Gaming console which allows you to certainly analyse your website's data, plus provides you an indication displaying how you can optimise your own website in order to enhance visibility and SEO. SEOs also pay more focus upon the formatting and structure associated with content to make it simpler for Google to pull appropriate information for featured snippets. Creating and promoting linkable property is an excellent way in order to improve your SEO through the particular acquisition of backlinks. Actually, the power of any kind of website is based on the particular DA. Domain Authority is SEOmozs calculated metric for how properly a given domain is most likely to rank in search outcomes. This SEO-optimized description helps tell Google plus YouTube what your video is usually all about without being spammy. Backlinks are still extremely important when it comes to Wp SEO. One of the challenges search engines like Google and Bing have always tried to overcome is usually understanding which external links can be found solely for SEO purposes plus which links represent a genuine indication that the source articles is of value to the particular readers. My SEO definition is the concentrate on strategies that can lead to placement around the research engine results pages (often known to as SERPS) when the user performs a search (query). I agree with the particular point you made of making use of LSI keywords and long-form articles as part of the SEARCH ENGINE OPTIMIZATION strategy. Thinking associated with local search only as MyBusiness optimization may limit the possibilities businesses (especially local businesses) may have to earn SEO presence and traffic. Optimizing your SEARCH ENGINE OPTIMIZATION strategy, which includes site rate and content, to reach your own mobile customer will become even more important than ever in 2018. Other SEO ranking factors include: accessible URLs, domain age (older is normally better), page speed, mobile friendliness, business information, and technical SEO. Concerning on-page SEO best procedures, I usually link out to various other quality relevant pages on some other websites where possible and exactly where a human would find this valuable.

Naturally, the styles in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary adjustments that need to be made to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Supreme Facts SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about many methods from GDRP to Amazon . com Alexa. 2018 is almost all about getting the victory, exactly where the SEO success will not really depend on how you deal with and optimize your website intended for Google, rather, Google will right now search for the technical needs, which are simple but should. The particular user experience are at the primary of your SEO strategy. It will become helpful if you share several on-page SEO tips and exactly how to perform a keyword analysis. Is actually important that you think associated with your SEO strategy and objectives once you map out all associated with your other internet marketing programs, as they can help enhance your engine optimization with small to no extra effort, apart from some creative thinking. With Google analyzing sites based on hundreds associated with ranking factors, knowing where in order to aim your SEO strategy within 2018 for that biggest bang may seem impossible. SEO, in an ever-changing technical landscape, means an ongoing procedure of re-imagining how we look at search and what we are usually able to learn from this. It's not just seeing ranks as an end, but because a way of studying just how search engines use our articles to serve their users. Knowing that, smart SEOs are starting to optimize several of their content for tone of voice search. We have some excellent rankings, but we have already been always looking to improve plus see the actual future keeps for SEO. Rather not surprisingly, Google recently stated that content material and links remain the best two ranking factors — RankBrain is #3 — when if you're overlooking quality content and hyperlinks — the foundation of prosperous SEO since the dawn associated with time — you may not really get the rankings you wish. While links are usually still important and it is incredibly tough to rank well without hyperlinks from other websites, content plus on-page SEO is becoming significantly important.

There are usually many guides out there upon the web which can become found quite easy using Search engines like a search tool to discover them, which will explain exactly how you can SEO your web site yourself "DIY". But more than time, SEOs have identified a few of the factors they think about when ranking a page. Another post of attention might be this one: nine Ways to Use Heatmaps in order to Improve Your SEO” Ways detailed include to determine the perfect length of your articles plus its structure, to improve inner links, and to boost conversion rates. It's a complicated and usually expensive process but, as along with social listening, the goal will be for SEO experts, business experts, and entrepreneurs to be capable to map how websites web page link to one another and extrapolate larger SEO trends and development opportunities. User encounter signals are a major SEARCH ENGINE OPTIMIZATION ranking factor once your articles reaches the very first web page of Google. Within short, content and links can still be the foundation associated with SEO in 2018. The particular rise of featured snippets, PAY PER CLICK, voice search and local SEARCH ENGINE OPTIMIZATION can often yield better results compared to an organic ranking. SEO in 2018 is also expected to include some amazing features with new systems and the trends are currently favoring the popular expectations. Content that will is clearly designed for SEARCH ENGINE OPTIMIZATION purposes is something that Search engines is already reducing - annihilation is the only way this can go. Dropping obvious key phrases into a piece of content material as many times as you can, whilst not focusing on the high quality and relevance of the content material will get a site no place (apart from down! ). So, rather than packing plus cracking a keyword into your own content as much as a person can, white hat SEARCH ENGINE OPTIMIZATION will help you with the particular usage in such a method the content makes sense plus engages visitors well. I can clearly state that In 2018, Smart SEOs and even data-driven company can focus more on Searcher intention and less on keyword quantity, difficulty and links metrics. It gets much better: when you publish SEO-optimized Youtube . com videos, you'll own more Search engines real estate. SEO landscape is usually dynamic and there is the greater need to stay within touch with the changing styles and adopt optimization techniques that will help you boost your on-line visibility. nineteen. Page Load Speed @jambad 2018 SEO Trends - 5 Strategies to Stay Ahead of the particular Curve What we already know… 2016 - Slow webpages raise bounce rate Study by Search engines, (Akamai) 53% of mobile customers abandon sites that longer compared to 3 seconds to load. In a fast plus results-based world, voice search may continue to be a part SEO 2019 PDF of SEO's future, and we may observe a moment where it could surpass traditionally written searches. The Future of SEARCH ENGINE OPTIMIZATION is here: Understanding and Advertising to Specific and Defined Viewers through Search Engines. ” completely quoted by Adam Audette, Key Knowledge Officer, RKG a efficiency Marketing Agency. Whenever people at Internet Retail Expo, came up with the query showing how to do SEARCH ENGINE OPTIMIZATION for eCommerce sites, it has been decently answered by a specialist.

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unlovedaddict · 6 years ago

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What is SEO? And Why Should You Care?

This particular on page seo guide is usually really helpful to rank within first page of google. Several consumers and small businesses from this point have hired SEARCH ENGINE OPTIMIZATION companies in the past that will hurt them with bad back-links and more. Since many marketing is today digital, SEO includes a correct seat at the table create as a lead organic visitors driver contributing to end company goals. On-Page SEO through strategic keyword marketing in meta tags and articles. Nevertheless, in 2018, with the latest updates associated with Google and the evolution associated with technology, refining the rankings is usually unquestionably possible by embracing tone of voice search, mobile optimization, featured thoughts, user experience, machine learning plus artificial intelligence, Google Quick Response Box, long-tail keywords, and visible search in your SEO methods. Effective SEO aims to enhance search engine position, user appointments, return visits, and to enhance conversion rates, which reflect the particular amounts of visitors who get desired actions on the web site. The proximity of your local business's address to the centroid can have a large role to play in the Local SEO ranking positions for your business. There are two. 5 + years of expertise in Internet Marketing and have got strong understanding of an Web Marketing like Search Engine Marketing (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM), Cell phone SEO, Ecommerce SEO, WordPress. A a lot more recent post appealing is entitled This Changes Everything: How AI Is Transforming Digital Marketing” The particular blogger notes that SEO will be the subset of digital marketing and advertising most affected by artificial cleverness (AI) with Google changes causing consumer metrics to become some associated with the most important ranking indicators. Nowadays mobile-friendliness of a website will be now considered as an essential lookup ranking factor and one need to know that mobile site provides an impact on your SEARCH ENGINE OPTIMIZATION ranking. Meta keywords would be the minimum priority in ranking factors within SEO. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a head in SEO and content efficiency suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what our own customers are searching for then create awesome, relevant, quality articles for them. Without quality links, your web page will probably not rank high in search, even if a person have excellent copy or make use of every other SEO ranking aspect out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled because spam in 2018) then Search engines will not index all associated with the pages and your web site ‘quality score' is probably heading to be negatively impacted. Voice search is another one particular of the latest trends within SEO that will be impacting search engine optimization in 2018. Local SEO can be the bit technical to some individuals. You know great content ranks higher on checklist of SEO. I actually may think you need to alter much of your local SEARCH ENGINE OPTIMIZATION optimization for local search. When deciding exactly what search topics to and exactly how best to focus your SEARCH ENGINE OPTIMIZATION efforts, treating keyword querying as an investigative tool is where you are going to likely have the best results. To understand how SEO works to improve search engine rankings, we'll need to break it down a little. Many of the SEO strategies we've been using for yrs are still worth our marketing and advertising dollars — blogging, social press, and inbound marketing — one example is. For years, links have got been the trust signal with regard to search engines — one that will SEOs spent the most period on optimizing (and often manipulating). It makes sense therefore that will focusing on brand relevance plus prominence will result in rank higher in local SEO. SEO provides never been about rankings just. Ensuing, new SEO trends of 2018 are evolved. SEARCH ENGINE OPTIMIZATION today, particularly link building, is about relationships because ranking highly demands quality links from authoritative internet sites. Well presently there are more than enough affects of SEO but the almost all worth mentioning impacts of this are typically consisted of improved website visibility, availability of natural traffic, rapid sales volume, prolonged return on investment (ROI), inexpensive business promotion and marketing, improved website exposure and awareness, enduring business identity development, and aggressive edge over the other companies in the global marketplace. Power Suggestion: Like with a blog blog post, I've found that you obtain a slight video SEO increase by putting your keyword in the beginning of the name. The good news is usually that there are plenty associated with excellent tools you can make use of to tackle SEO and acquire the data you need in order to improve your rankings. Once the post is drafted up, it's time for an SEO check always via Yoast (WordPress Plugin).

Internal linking is amongst the major aspects of SEARCH ENGINE OPTIMIZATION as with the aid associated with it you can direct visitors to your other pages plus posts too. The thing regarding YouTube Google rankings since Apr 2014 Google had a main update, many vseo have already been crying but the option would certainly be pretty simple. This particular may not sound like a good advanced SEO strategy, but a person would be surprised the number associated with websites are missing basic on-page SEO like page titles or even descriptions. But this has a nice SEO advantage to boot: multimedia helps a person boost those user-interaction signals that will Google continues to be paying out more attention to. I are seeking to rank with the key phrase online jobs but as the particular URL is long & the particular keyword is in the conclusion associated with the URL, I am not really ranking on the first place even after my page and my SEO is way better than various other first 3 ranked sites. SEO is almost all about backlinks, right?

This offpage SEO activity became immensely popular after Google's Gary Illyes revealed that a thriving community can boost SERP rankings immensely. For example, Copyblogger focuses on the keyword SEO copywriting” upon one of their landing webpages. In 2108, you will have at minimum five SEO trends no company can afford not to consider advantage of. These trends can be the cornerstone of achievement for hundreds of new plus thriving businesses, which will furthermore determine the end result associated with their future success. In our previous blog, we all discuss the fundamentals of SEARCH ENGINE OPTIMIZATION and significance of on web page SEO; but it can furthermore be very true that in order to bring the website within the 1st page of Google, it actually is imperative to put hard work on off page as properly as on page SEO. SEARCH ENGINE OPTIMIZATION is really a holistic work of all pieces of the company, including social media, advertising, web design, networking and copywriting. My SEO definition is the concentrate on strategies that will certainly lead to placement around the research engine results pages (often known to as SERPS) when the user performs a search (query). I agree with the particular point you made of making use of LSI keywords and long-form content material as part of the SEARCH ENGINE OPTIMIZATION strategy. Thinking associated with local search only as MyBusiness optimization may limit the possibilities businesses (especially local businesses) may have to earn SEO presence and traffic. Optimizing your SEARCH ENGINE OPTIMIZATION strategy, which includes site rate and content, to reach your own mobile customer will become even more important than ever in 2018. Other SEO ranking factors include: accessible URLs, domain age (older is generally better), page speed, mobile friendliness, business information, and technical SEO. Concerning on-page SEO best procedures, I usually link out to additional quality relevant pages on some other websites where possible and exactly where a human would find this valuable.

Naturally, the tendencies in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary adjustments that need to be made to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Greatest Explained SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about many methods from GDRP to Amazon . com Alexa. 2018 is almost all about getting the victory, exactly where the SEO success will not really depend on how you deal with and optimize your website intended for Google, rather, Google will right now search for the technical needs, which are simple but should. The particular user experience reaches the primary of your SEO strategy. It will become helpful if you share several on-page SEO tips and just how to perform a keyword study. It can important that you think associated with your SEO strategy and targets if you map out all associated with your other internet marketing programs, as they can help enhance your engine optimization with small to no extra effort, apart from some creative thinking. SEO (or Search Engine Optimization ) is probably the most significant competitive digital marketing advantage that you could have over your competition. For internet marketers who were brought up inside the ‘traditional SEO market, ' 2018 is a time in order to adapt or die. Today, I'll discuss the on-page SEO techniques which will assist you to increase your position searching results in 2018. Long descriptions are usually great for Youtube video SEARCH ENGINE OPTIMIZATION and give you a location to add timestamps, useful hyperlinks, and an overall summary. SEO may be the process associated with maximizing a site's search motors visibility to connect with the potential users and customers throughout their search journey. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local lookup optimization). SEARCH ENGINE OPTIMIZATION professionals have highlighted the likelihood that Google will get much more specific in analyzing relevant articles. CRAWL it, such as Google does, with (for example) Screaming Frog SEO spider, and repair malformed links or things that will result in server errors (500), broken hyperlinks (400+) and unnecessary redirects (300+).

There are usually many guides out there upon the web which can end up being found quite easy using Search engines as being a search tool to discover them, which will explain exactly how you can SEO your web site yourself "DIY". But more than time, SEOs have identified several of the factors they think about when ranking a page. Another post of curiosity might be this one: nine Ways to Use Heatmaps in order to Improve Your SEO” Ways detailed include to determine the perfect length of your articles plus its structure, to improve inner links, and to boost conversion rates. It's a complicated and usually expensive process but, as along with social listening, the goal is definitely for SEO experts, business experts, and entrepreneurs to be capable to map how websites web page link to one another and extrapolate larger SEO trends and development opportunities. User encounter signals are a major SEARCH ENGINE OPTIMIZATION ranking factor once your articles reaches the very first web page of Google. Within short, content and links may still be the foundation associated with SEO in 2018. The particular rise of featured snippets, PAY PER CLICK, voice search and local SEARCH ENGINE OPTIMIZATION can often yield better results compared to an organic ranking. SEO in 2018 is also expected to include some wonderful features with new systems and the trends are currently favoring the popular expectations. Content that will is clearly designed for SEARCH ENGINE OPTIMIZATION purposes is something that Search engines is already reducing - annihilation is the only way this can go. Dropping obvious key phrases into a piece of content material as many times as you can, whilst not focusing on the high quality and relevance of the articles will get a site no place (apart from down! ). So, rather than packing plus cracking a keyword into your own content as much as a person can, white hat SEARCH ENGINE OPTIMIZATION will help you with the particular usage in such a method that this content makes sense plus engages visitors well. I can clearly state that In 2018, Smart SEOs and even data-driven company can focus more on Searcher objective and less on keyword quantity, difficulty and links metrics. Here I'll show a person using the two main equipment within the Google Keyword Advisor that will land you an excellent list of keywords for your own SEO campaigns. Serpstat is an helpful digital growth hacking tool in order to help you optimize your SEARCH ENGINE OPTIMIZATION, PPC and content marketing strategies. SEO, or even search engine optimisation, is one particular of the most significant aspects of running a successful web site. So, direct advertising of your website is a good indirect but one of the particular best SEO technique you may use to rank on the particular first page searching results. So how are a person able to make sure in order to stay on top of the particular SEO trends for 2018? The keywords and Linking SEARCH ENGINE OPTIMIZATION strategies will take the backcourt. The field of lookup SEO 2019 Slide engine optimization (SEO) is certainly ever-changing. A person are not completely wrong, yet the latest SEO Trends plus Techniques in 2018 is very complicated. With search motor optimization (SEO) applications, you are usually able to "optimize" your home page's position, which roundup provides exactly what you need to choose the particular right tool.

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nedostajeminasaljubavmila · 6 years ago

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Never Worry About What to Do About SEO Again With These Tips

Diana Karcz, Teamleader SEO at Online Solutions Team (a German SEO agency) plus Thomas Gruhle, founder of the particular digital marketing agency Leap, each spoke at the Internet World Expo in Munich in the starting of March. Though it's not really certain that social networking links straight support SEO delete word, solid social media presence indirectly provide many benefits to brands. These SEO Developments of 2018 are ruling the particular digital world. The particular better you get at SEARCH ENGINE OPTIMIZATION, the more traffic - plus much more leads - most likely likely to attract with time. Cloacking is the kind of black hat SEARCH ENGINE OPTIMIZATION, used to present the content material on the webpage to the particular search engine spiders, it provide a different content that the particular user browse in search. They can program a negative SEO attack, delivering a lot of spammy hyperlinks to your website. Many web-content creators concentrate on optimizing various aspect associated with their SEO in areas like as local search, academic lookup, image search, video search, plus news search among others, which usually involves the information seen simply by search engines, as well because, website visitors. There are various free equipment such as Pro Rank System and SEO Book Rank Band that will help you discover potential longtail keywords. It's important to keep an eye on the key SEO trends for 2018 from a marketers point of view. Above mentioned Most recent SEO trends for your upcoming season, 2018 will be effective plus our company consists of the particular professional team who helps their own client to grow its on-line presence considering these SEO suggestions and tricks. In previous years, SEO suggestions involved only adding keywords with regard to better ranking but in this particular current year, SEO is getting more complicated. If a person are in SEO for very some time, you definitely keep in mind the golden rule: don't overdo with redirects — they are usually a PageRank leak. Within the search industry, there are a number of SEO trends that manifested itself at the outset of this year and continue. Google did not impact web pages so much right after updates, quickly but they gather data all the time therefore they are testing their methods then it effects all web directories in seo. Latching on in order to SEO trends and techniques rapidly puts you at an advantage, so start now by optimising a few of your content material for voice search. A effective SEO effort needs to proceed beyond building content to position on highly searched keywords plus should possess a heavy concentrate on providing answers for styles of unique queries that a lot of people might search simply by voice. The particular digital marketing landscape is continuously changing, and SEO is less likely to be the exception within 2018. Once we all know it, Search engines has always been mysterious regarding revealing a clear list associated with the ranking factors, so SEARCH ENGINE OPTIMIZATION managers need to be wondering, cogitative, and sharp-witted to discover the right solutions and create their strategies successful. Lower-quality content can severely impact the accomplishments of SEO, in 2018. These types of factors may involve site content material strategy and its user relevance, SEARCH ENGINE OPTIMIZATION optimization, length of time given that online presence was established and even more. In the next yr, we are going to see how the focus will be upon mobile SEO, featured snippets, tone of voice search optimization, content marketing, interpersonal media, user experience, and AI and machine learning. SEOs will start to optimise content for incredibly defined user locations, like about among their shops or within a cafe district, to ensure they capture every potential experienced lead. But along with the most recent changes in the SEARCH ENGINE OPTIMIZATION industry, getting this coveted #1 spot may not be good enough to get you all the particular traffic that you might want for your company. While it's impossible in order to keep pace with every up-date in your efforts to boost your own page ranking, there are a few key SEO trends and methods to follow in 2018. SEOs conveniently call this effect ‘domain authority' and it also seemed to end up being related to ‘PageRank' - the device Google started to rank the particular web within 1998. Ranking for seo” is hard. An accessible URL is definitely an important SEO ranking element. Key word research is an important section of SEO. Google's CEO Sundar Pichai announced that will voice searches make up in order to 20% of mobile queries, which usually puts new challenges in top of SEO experts. Top SEO businesses will even advice you within good time on the solutions and features that you require to increase traffic onto your own website within a more practical time frame. Here I have began my Post title with our target keyword SEO”. And, as this so happens, engagement with your own listing may have a beneficial impact on your rankings, therefore shock horror doing good advertising is also good for your own SEO. Yet, I'm quite sure by the particular end of 2020, voice research will be very common, plus there will be many discussions going on in the SEARCH ENGINE OPTIMIZATION world on how to enhance the content for a tone of voice search, similar how it's right now about mobile. On-Page SEARCH ENGINE OPTIMIZATION describes all the things that will you can do on your website in order to assist you rank higher, like as page titles, internal backlinking, Meta tags & descriptions, and so on. Success in SEO is definitely the best content around the subject you picked and quality back links to it from other sources with high authority level. Now SEARCH ENGINE OPTIMIZATION trends 2018 have to match with limited property, preliminary cable connections in addition to all these people already deal with. The shift toward long-tail keywords will be even more necessary to SEO success in 2018. I firstly read your own SEO strategy: #1 Ranking Along with Guestographics, I really liked therefore. And when you tailor your own on-page SEO around the best keywords, you'll watch your web site rocket to the top associated with Google — landing you even more traffic, leads, sales along the particular way. Analyze the top 3 search results with any keywords density tool or Chrome extension, like SEOquake This is enough to form a list of relevant keywords and synonyms. Intended for businesses looking to raise their own search engine rankings, it signifies that a comprehensive social press strategy might be in purchase - in addition to almost all the usual SEO tactics. This used to be the bigger factor in SEO, however it still provides a high quality user experience when done nicely, increasing actions. This particular on page seo guide will be really helpful to rank within first page of google. Several consumers and small businesses in this point have hired SEARCH ENGINE OPTIMIZATION companies in the past that will hurt them with bad back-links and more. Since many marketing is today digital, SEO includes a correct seat at the table create as a lead organic visitors driver contributing to end company goals. On-Page SEO through strategic keyword optimisation in meta tags and content material. Nevertheless, in 2018, with the latest updates associated with Google and the evolution associated with technology, refining the rankings is definitely unquestionably possible by embracing tone of voice search, mobile optimization, featured clips, user experience, machine learning plus artificial intelligence, Google Quick Reply Box, long-tail keywords, and visible search in your SEO strategies. Effective SEO aims to raise search engine position, user trips, return visits, and to enhance conversion rates, which reflect the particular amounts of visitors who consider desired actions on the web site. Google, Bing, plus Yahoo have been the well-known search engines that were desired to make SEO decisions simply by professionals. Very first, you need to understand just how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. Long tail keywords may be very profitable to your own SEO strategy and narrow lower on the needs of particular customers by using descriptive lengthy tail keywords which can end up being very useful to improve traffic. One of the particular most important parts of the particular SEO is creating unique from ease with proper keywords. I predict the particular biggest SEO trend in 2018 will be companies and people diving into video as the particular written content space gets even more competitive. But there are usually some affordable SEO trends that you might use in 2018 to position your page in Google. Another most recent post is simply titled How to Write for SEO” Advice includes writing from a customer's perspective, forgetting in regards to the hoary idea of keyword density, creating supplemental content for your site and much more. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a innovator in SEO and content efficiency suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what the customers are searching for after which create awesome, relevant, quality content material for them. Without quality links, your web page will probably not rank quite high in search, even if a person have excellent copy or make use of every other SEO ranking aspect out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled because spam in 2018) then Search engines will not index all associated with the pages and your site ‘quality score' is probably heading to be negatively impacted. Voice search is another 1 of the latest trends within SEO that will be influencing search engine optimization in 2018. Local SEO can be the bit technical to some individuals. You are already aware great content ranks higher on record of SEO. I actually avoid think you need to modify much of your local SEARCH ENGINE OPTIMIZATION optimization for local search. When deciding exactly what search topics to focus on and just how best to focus your SEARCH ENGINE OPTIMIZATION efforts, treating keyword querying such as an investigative tool is where you will likely obtain the best results. To understand how SEO works to improve search engine rankings, we'll need to break it down a little. Many of the SEO strategies we've been using for many years are still worth our advertising dollars — blogging, social mass media, and inbound marketing — one example is. For years, links possess been the trust signal intended for search engines — one that will SEOs spent the most period on optimizing (and often manipulating). It makes sense therefore that will focusing on brand relevance plus prominence will result in rating higher in local SEO. SEO offers never been about rankings just. Causing, new SEO trends of 2018 are evolved. SEARCH ENGINE OPTIMIZATION today, particularly link building, is about relationships because ranking highly needs quality links from authoritative web sites. Well generally there are more than enough affects of SEO but the almost all worth mentioning impacts of this are typically consisted of improved website visibility, availability of natural traffic, rapid sales volume, continual return on investment (ROI), inexpensive business promotion and marketing, improved website exposure and awareness, long lasting business identity development, and aggressive edge over the other companies in the global marketplace. Power Suggestion: Like with a blog article, I've found that you obtain a slight video SEO increase by putting your keyword from the beginning of the name. The good news is definitely that there are plenty associated with excellent tools you can make use of to tackle SEO and acquire the data you need in order to improve your rankings. Once the post is drafted up, it's time for an SEO check always via Yoast (WordPress Plugin). Techmagnate, as a responsible digital marketing and advertising agency, is hereby compiling almost all the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around six Local SEO ranking factors that play a major role. So it is quite important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and make certain that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' recommendations and involves no deception. Search Engine criteria being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still functioning. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it need to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links. Google offers a free internet service called Google Search Gaming console which allows you to certainly analyse your website's data, plus provides you an indication displaying how you can optimise your own website in order to enhance visibility and SEO. SEOs also pay more focus upon the formatting and structure associated with content to make it simpler for Google to pull appropriate information for featured snippets. Creating and promoting linkable property is an excellent way in order to improve your SEO through the particular acquisition of backlinks. In fact, the power of any kind of website is based on the particular DA. Domain Authority is SEOmozs calculated metric for how nicely a given domain is most likely to rank in search outcomes. This SEO-optimized description helps tell Google plus YouTube what your video is definitely all about without being spammy. Backlinks are still essential when it comes to Wp SEO. One of the challenges search engines like Google and Bing have always tried to overcome is usually understanding which external links can be found solely for SEO purposes plus which links represent a genuine indication that the source content material is of value to the particular readers. My SEO definition is the concentrate on strategies that may lead to placement for the research engine results pages (often known to as SERPS) when the user performs a search (query). I agree with the particular point you made of making use of LSI keywords and long-form articles as part of the SEARCH ENGINE OPTIMIZATION strategy. Thinking associated with local search only as MyBusiness optimization may limit the possibilities businesses (especially local businesses) may have to earn SEO presence and traffic. Optimizing your SEARCH ENGINE OPTIMIZATION strategy, which includes site rate and content, to reach your own mobile customer will become even more important than ever in 2018. Other SEO ranking factors include: accessible URLs, domain age (older is generally better), page speed, mobile friendliness, business information, and technical SEO. Concerning on-page SEO best procedures, I usually link out to some other quality relevant pages on various other websites where possible and exactly where a human would find this valuable. Naturally, the tendencies in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary modifications that need to be created to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Greatest Explained SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about from GDRP to Amazon . com Alexa. 2018 is most about getting the victory, exactly where the SEO success will not really depend on how you control and optimize your website with regard to Google, rather, Google will today search for the technical specifications, which are simple but should. The particular user experience reaches the primary of your SEO strategy. It will end up being helpful if you share several on-page SEO tips and exactly how to perform a keyword study. It can important that you think associated with your SEO strategy and targets once you map out all associated with your other internet marketing programs, as they can help enhance your engine optimization with small to no extra effort, apart from some creative thinking. With Google analyzing sites based on hundreds associated with ranking factors, knowing where in order to aim your SEO strategy within 2018 for that biggest bang may seem impossible. SEO, in an ever-changing technical landscape, means an ongoing procedure of re-imagining how we watch search and what we are usually able to learn from this. It's not just seeing ratings as an end, but since a way of studying just how search engines use our content material to serve their users. Knowing that, smart SEOs are starting to optimize several of their content for tone of voice search. We have some excellent rankings, but we have already been always looking to improve plus see the actual future retains for SEO. Rather not surprisingly, Google recently stated that content material and links remain the best two ranking factors — RankBrain is #3 — when you aren't overlooking quality content and hyperlinks — the foundation of productive SEO since the dawn associated with time — you may not really get the rankings you wish. While links are usually still important and it's really incredibly challenging to rank well without hyperlinks from other websites, content plus on-page SEO is becoming more and more important. There are usually many guides out there upon the web which can become found quite easy using Search engines being a search tool to discover them, which will explain exactly how you can SEO your web site yourself "DIY". But more than time, SEOs have identified several of the factors they think about when ranking a page. Another post of attention might be this one: nine Ways to Use Heatmaps in order to Improve Your SEO” Ways detailed include to determine the perfect length of your articles plus its structure, to improve inner links, and to boost conversion rates. It's a complicated and usually expensive process but, as along with social listening, the goal is definitely for SEO experts, business experts, and entrepreneurs to be capable to map how websites web page link to one another and extrapolate larger SEO trends and development opportunities. User encounter signals are a major SEARCH ENGINE OPTIMIZATION ranking factor once your content material reaches the very first web page of Google. Within short, content and links will certainly still be the foundation associated with SEO in 2018. The particular rise of featured snippets, PAY PER CLICK, voice search and local SEARCH ENGINE OPTIMIZATION can often yield better results compared to an organic ranking. SEO in 2018 is also expected to include some amazing features with new systems and the trends are currently favoring the popular expectations. Content that will is clearly designed for SEARCH ENGINE OPTIMIZATION purposes is something that Search engines is already reducing - termination is the only way this can go. Dropping obvious key phrases into a piece of content material as many times as you possibly can, whilst not focusing on the high quality and relevance of the content material will get a site no place (apart from down! ). So, rather than packing plus cracking a keyword into your own content as much as a person can, white hat SEARCH ENGINE OPTIMIZATION will help you with the particular usage in such a method how the content makes sense plus engages visitors well. I can clearly state that In 2018, Smart SEOs and even data-driven company will certainly focus more on Searcher objective and less on keyword quantity, difficulty and links metrics. Here I'll show a person using the two main equipment within the Google Keyword Adviser that will land you an excellent list of keywords for your own SEO campaigns. Serpstat is an helpful digital growth hacking tool in order to help you optimize your SEARCH ENGINE OPTIMIZATION, PPC and content marketing strategies. SEO, or even search engine optimisation, is a single of the most significant aspects of running a successful web site. So, direct marketing and advertising of your website is a good indirect but one of the particular best SEO technique you may use to rank on the particular first page searching results. So how are a person able to make sure in order to stay on top of the particular SEO trends for 2018? The keywords and Linking SEARCH ENGINE OPTIMIZATION strategies will take the backcourt. The field of lookup SEO 2019 Slide engine optimization (SEO) is certainly ever-changing. A person are not completely wrong, yet the latest SEO Trends plus Techniques in 2018 is very complicated. With search motor optimization (SEO) applications, you are usually able to "optimize" your home page's position, which roundup provides exactly what you need to choose the particular right tool.

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deconstruction-junction · 6 years ago

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WHEN SOCIAL MEDIA MARKETING GOES WRONG -- AND WHAT YOU CAN DO ABOUT IT

In the current world, social websites is crucial. Nonetheless, in the grand scheme of things, the technologies and the methods are still comparatively young. Consumers are using social networking more than ever to locate new services and products, even as it is constantly evolving.

Unfortunately, for many businesses, clients are adapting considerably faster to social networking fluctuations than they are. Therefore, it's simple to see how businesses all around the world suffer with blunders and missteps using their social networking marketing campaigns.

Even though a social media neglect is not necessarily the end of the planet, it may have a deep effect on your bottom line in a universe where everything goes viral exactly the minute it is posted online.

Online, everything continues forever. The backlash to such incidents can be unpleasant, but the fantastic thing is that, for the most part, clients have a tendency to overlook blunders soon enough since the upcoming big thing is happening. Having said this, however, companies can't overlook about those blunders to avoid making the specific same mistakes.

During the last ten years, plenty of businesses have undergone the unforgiving nature of social networking. Have a peek at a few of their social websites marketing fails and find out what you could do in order to prevent something similar from happening to you.

Do Your Research -- American Apparel Firms targeting the younger generation are constantly seeking to obtain the upcoming trendy visual to use in their own societal marketing approaches. Everyone is drawn to great visuals, but because of its fast-paced universe of millennials, visuals reign supreme.

About the 4th of July, 2014, the clothes manufacturer American Apparel submitted a picture in their corporate Tumblr accounts that revealed a stunning plume of smoke shooting into the atmosphere together with all the hashtags #clouds and #smoke. Apparently unfamiliar to the poster, which is an image of the 1986 Challenger explosion, through which seven astronauts lost their lives on live tv. The article was deleted shortly after.

As soon as it's a chance that the individual submitting the picture was not even born when this horrible incident occurred it goes to prove that a tiny bit of study might go a very long way in social networking marketing. Always do your research if submitting pictures, quotations or anything else which could be something other than what it seems to be.

Separate Personal and Corporate Accounts -- both Chrysler and KitchenAid When you employ a social networking pro , you want somebody who enjoys to be on social networking. It simply comes with the territory. Unfortunately, hiring experts who like to converse and place a bit too much could finally result in a crossed wires. As we could see in the instances of Chrysler and KitchenAid, occasionally private posts earn their approach to corporate accounts.

In an ironic scenario, the official Chrysler Twitter accounts posted a really denigrating and crude tweet regarding the driving capability of men and women in Detroit. The kicker? The tweet was published after Chrysler started an ad campaign celebrating Detroit. Not quite consistent with new messaging. The individual in charge of the tweet had been fired, and also the third party firm Chrysler had contracted running their social websites also dropped its contract.

Another illustration of blending private and company accounts stems out of KitchenAid, the favorite kitchen appliances firm. It is safe to say that each U.S. Presidential Election is worried and stressed. A KitchenAid worker added to all those worries throughout the 2012 Election if they tweeted an offensive joke about President Obama's late grandma from the corporate manage. The CEO of KitchenAid immediately took over the accounts to perform damage control, which worked surprisingly well.

It's easy to combine up corporate and personal social networking accounts. There are loads of approaches to avert this, but among the most usual is dividing accounts by apparatus. Offer your social networking experts company-owned devices which are only permitted for corporate usage, assisting your employees depart private accounts on private devices.

If You Automate, Automate Well -- Microsoft and the Patriots There are numerous elements of social websites which may be automated. Many applications help you handle liking, reacting, posting and sharing. But, automating all has a few drawbacks. There is likely a joke about robots taking over the planet in here someplace, but we will allow the real-world illustrations speak for themselves.

In 2016, Microsoft introduced Tay, a Twitter bot intended to make a"conversational understanding" between AI and people. But within one day, people began begging offensive and racist things in the bot, making it become offensive and racist . Microsoft closed down the account and nobody has ever seen Tay since.

Even the New England Patriots experienced a number of their own troubles with automatic Twitter bots back in 2014 throughout a effort to be the first NFL Twitter accounts to achieve one million followers. Twitter users may use the hashtag Number 1MillionPatriots along with the group's accounts would automatically produce and tweet a jersey with an consumer's Twitter manage on the trunk.

Obviously, it was not long before the incredibly racist username created it wreaked havoc. The Patriots deleted the conversation as swiftly as possible, however, the harm was already done.

Some social networking automation can be unbelievably beneficial and convenient, particularly during protracted social networking marketing campaigns. Just remember that in the event that you automate, then you ought to have the proper filters and tracking set up before the campaign begins.

Don't Force Connections to Current Events -- Cinnabon Lots of individuals use social media to stay on top of current events and post their ideas about these occasions. Therefore, there are lots of businesses seeking to do exactly the same as a means to get in touch with potential clients. Unsurprisingly, a number of these efforts fall flat. Worse, a few of those efforts are downright offensive.

In 2016, after Star Wars celebrity Carrie Fisher passed off, Cinnabon chose to Twitter to place a"tribute" to the late icon. Their tweet contained an image of Fisher's most iconic personality, Princess Leia, attracted in cinnamon, using a Cinnabon cinnamon roll as the character's classic facet bun hairstyle. To top off the article, they utilized the caption:"RIP Carrie Fisher, you'll always have the best buns in the galaxy." The article was tacky and tasteless in the aftermath of such a dreadful occasion. The worst part? Carrie Fisher often spoke about how much she hated the unwanted bun look.

Connections to present events can be incredibly effective strategies to get in touch with potential clients, but only if done correctly. If your brand doesn't have anything to do with the event happening, do not attempt to induce it.

Use Trending Hashtags Appropriately -- DiGiorno It is fairly common knowledge that using trending hashtags is an excellent way to learn more exposure to individuals tracking those hashtags. They are trending for a motive, and also a fantastic social networking team understands how to correctly capitalize on the trends. Obviously, as you have seen above, there are also a lot of methods to mess this up.

Input DiGiorno pizza at 2014. In the hours prior to the frozen pizza tweeted, a scandal involving the suspension of NFL player Ray Rice for national abuse became public awareness. In reaction to this scandal, girls around the world began using the hashtag #WhyIStayed to start about the reasons they remained in abusive relationships.

At a fast effort to make the most of this trending hashtag, as is DiGiorno's favorite way of submitting, they published this:"#WhyIStayed You had pizza." Understandably, many people were angry about the tweet along with DiGiorno immediately deleted the article and apologized, blaming a lack of research to the hashtag. To the social networking pro's charge, they worked extra hard to react personally to people who responded to this tweet.

That is the reason it's vital to explore trending hashtags to be certain that you are able to suitably capitalize on these. If you do not, you could offend a massive number of people and return in social media neglect history.

Be Smart and Responsible At the hands of a societal media-savvy worker, your social networking accounts can be incredibly strong. But, they may also be the source of your downfall. As you make and run social networking marketing campaigns, be wise and responsible. It is fine to take more time to make a trusted campaign when it means you prevent social media neglects. Bear in mind, the world wide web always recalls, even when your clients do not. Read more info click Houston SEO for your business

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analiecious · 6 years ago

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Never Worry About What to Do About SEO Again With These Tips

This particular on page seo guide will be really helpful to rank within first page of google. Numerous consumers and small businesses from this point have hired SEARCH ENGINE OPTIMIZATION companies in the past that will hurt them with bad back-links and more. Since many marketing is right now digital, SEO includes a appropriate seat at the table create as a lead organic visitors driver contributing to end company goals. On-Page SEO through strategic keyword marketing in meta tags and content material. Nevertheless, in 2018, with the latest updates associated with Google and the evolution associated with technology, refining the rankings is usually unquestionably possible by embracing tone of voice search, mobile optimization, featured thoughts, user experience, machine learning plus artificial intelligence, Google Quick Response Box, long-tail keywords, and visible search in your SEO methods. Effective SEO aims to boost search engine position, user appointments, return visits, and to enhance conversion rates, which reflect the particular amounts of visitors who consider desired actions on the web site. Google, Bing, plus Yahoo have been the well-known search engines that were desired to make SEO decisions simply by professionals. Very first, you need to understand just how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. Long tail keywords may be very profitable to your own SEO strategy and narrow lower on the needs of particular customers by using descriptive lengthy tail keywords which can end up being very useful to boost traffic. One of the particular most important parts of the particular SEO is creating unique from ease with proper keywords. I predict the particular biggest SEO trend in 2018 will be companies and people diving into video as the particular written content space gets even more competitive. But there are usually some affordable SEO trends that you might use in 2018 to position your page in Google. Another more modern post is simply titled How to Write for SEO” Advice includes writing from a customer's perspective, forgetting concerning the hoary idea of keyword density, creating supplemental content for your site and much more. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a head in SEO and content efficiency suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what our own customers are searching for after which create awesome, relevant, quality articles for them. Without quality links, your web page will probably not rank high in search, even if a person have excellent copy or make use of every other SEO ranking aspect out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled since spam in 2018) then Search engines will not index all associated with the pages and your internet site ‘quality score' is probably heading to be negatively impacted. Voice search is another 1 of the latest trends within SEO that will be influencing search engine optimization in 2018. Most SEOs use third-party tools to figure out exactly what people are looking for, exactly how users are looking for items, and use that to boost their content. SEOs have understood user research intent to fall broadly straight into the following categories and right now there is an excellent post upon Moz about this. The word "SEO" can also refer to "Search Engine Optimizer". To get more exposure within visual searches, make sure that will likes, shares and comments upon social media posts all have got SEO relevance. Because there was a lot of positive reviews and I am just along the way of understanding local SEO and local company lead generation online. The business offers excellent SEO packages that will help rank the clients' internet site within top three pages associated with search engine pages. Google's always tweaking its search algorithms, so there is no guarantee that SEO techniques that worked in the past will keep doing work in the future. The particular growth of Google's featured little, voice search, Local SEO, plus PPC gives better lead in order to diverting traffic to your web site as compared to the natural listing. SEO stands regarding seo. In the event that you thought mobile SEO would certainly slow down anytime soon, we all hate to disappoint you. Is definitely voice search the next large thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have actually tried manipulating this part associated with the search algorithms. Hence, it is finest not to resort to any kind of such Black Hat SEO methods for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head straight into 2018, may be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about research engine optimization (SEO) with our own partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, launching that redirects no longer effect in losing PageRank and a person are free to use any kind of kind of 3xx redirection with out the fear to shed your search positions.

Techmagnate, as a responsible digital advertising agency, is hereby compiling almost all the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around some Local SEO ranking factors that play a major role. So it is extremely important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and ensure that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' recommendations and involves no deception. Search Engine formula being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still functioning. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it need to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links.

Google offers a free internet service called Google Search System which allows you to certainly analyse your website's data, plus provides you an indication displaying how you can optimise your own website in order to boost visibility and SEO. SEOs also pay more focus upon the formatting and structure associated with content to make it simpler for Google to pull related information for featured snippets. Creating and promoting linkable resources is an excellent way in order to improve your SEO through the particular acquisition of backlinks. Actually, the power of any kind of website is based on the particular DA. Domain Authority is SEOmozs calculated metric for how properly a given domain is most likely to rank in search outcomes. This SEO-optimized description helps tell Google plus YouTube what your video will be all about without being spammy. Backlinks are still extremely important when it comes to Wp SEO. One of the challenges search engines like Google and Bing have always tried to overcome will be understanding which external links can be found solely for SEO purposes plus which links represent a genuine indication that the source articles is of value to the particular readers. My SEO definition is the concentrate on strategies that will certainly lead to placement within the lookup engine results pages (often known to as SERPS) when the user performs a search (query). I agree with the particular point you made of making use of LSI keywords and long-form articles as part of the SEARCH ENGINE OPTIMIZATION strategy. Thinking associated with local search only as MyBusiness optimization may limit the possibilities businesses (especially local businesses) may have to earn SEO presence and traffic. Optimizing your SEARCH ENGINE OPTIMIZATION strategy, which includes site rate and content, to reach your own mobile customer will become even more important than ever in 2018. Other SEO ranking factors include: accessible URLs, domain age (older is normally better), page speed, mobile friendliness, business information, and technical SEO. Concerning on-page SEO best procedures, I usually link out to various other quality relevant pages on various other websites where possible and exactly where a human would find this valuable.

Your goal — in case you want to be great at SEO — is in order to appear on the very greatest of the search engine outcomes pages for the keywords that will are important for your company. This review roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl,, LinkResearchTools, Regal, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. However in the drive in order to more closely align search outcomes to actual human experiences, wishes and intentions, Google's engineers plus algorithms are pivoting to research quality as the next excellent transformation in SEO. The particular agency is led by the digital marketing expert who keeps more than a decade-long encounter in the SEO field. The particular main reason for this write-up is to offer ideas plus open a constructive discussion throughout the future of SEO and electronic marketing over the next twelve months. Almost all capable SEOs understand that the number of customers within the mobile platform will just increase since the years go simply by. So, with that in brain, among the top SEO techniques for 2018 is optimizing the mobile-friendly website. SEO (or Search Engine Optimization ) is probably the most significant competitive digital marketing advantage that you could have over your competition. For online marketers who were brought up inside the ‘traditional SEO market, ' 2018 is a time in order to adapt or die. Today, I'll discuss the on-page SEO techniques which will assist you to increase your position searching results in 2018. Long descriptions are usually great for Youtube video SEARCH ENGINE OPTIMIZATION and give you a location to add timestamps, useful hyperlinks, and an overall summary. SEO could be the process associated with maximizing a site's search motors visibility to connect with the potential users and customers throughout their search journey. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local research optimization). SEARCH ENGINE OPTIMIZATION professionals have highlighted the probability that Google will get a lot more specific in analyzing relevant content material. CRAWL it, such as Google does, with (for example) Screaming Frog SEO spider, and repair malformed links or things that will result in server errors (500), broken hyperlinks (400+) and unnecessary redirects (300+).

SEO has been enjoying a significant role in rank up your website, and this has been even misused simply by many to get the unimportant content on top of the particular search engines. Considering simply how much effort it requires to have a quality SEARCH ENGINE OPTIMIZATION campaign, many people choose in order to outsource any part of this. To stay afloat with SEO in 2018, create sure that you're optimizing for that user, not the search motor. In this fast increasing world, SEO techniques always maintain changes time to time plus the worst part is that will you simply might not also know it. That's why a person always need to stay up-to-date with all the latest trends and strategies in SEO. From the particular basics of how search motors work and how they position the websites to the sophisticated understanding of SEO tools plus techniques, a training course can cover the entire spectrum associated with Online marketing skills. If RankBrain will turn out to be more and more influential within rankings, which is very most likely, that means that SEO's will certainly start optimizing more and a lot more for user experience instead associated with other factors. These are called SEO ranking factors. In order to help you stay on best of those changes, this write-up will cover SEO trends that will are already noticeable as properly as the best practices in order to improve digital marketing strategy with regard to the business. Topics include; Perform you know the best procedures for Local SEO? ”, Search engines My Business optimisation”, Local SEARCH ENGINE OPTIMIZATION Keyword Research”, and other superior tactics that will help your own business get more exposure, visitors, and customers. SEO provides become a crucial piece in order to this shift, as people research for information or products through Google around 5 billion occasions every single day. Modern-day article will focus on on-page optimization, and am will end up being sharing lots of good on-page SEO techniques you should put into action while working on optimizing your blog site posts. This is why appropriate SEO seo is so essential. If you possess an old site in inclusion to just started to shape out SEO also it just hit you that OMG, none associated with the keywords I've researched are usually in any of my URLs”, you need to skip the particular whole URL changing process. Here I'll show a person using the two main equipment within the Google Keyword Adviser that will land you an incredible list of keywords for your own SEO campaigns. Serpstat is an helpful digital growth hacking tool in order to help you optimize your SEARCH ENGINE OPTIMIZATION, PPC and content marketing strategies. SEO, or even search engine optimisation, is 1 of the most significant aspects of running a successful web site. So, direct marketing and advertising of your website is a good indirect but one of the particular best SEO technique you may use to rank on the particular first page searching results. So how are a person able to make sure in order to stay on top of the particular SEO trends for 2018? The keywords and Linking SEARCH ENGINE OPTIMIZATION strategies will take the backcourt. The field of research SEO 2019 PDF engine optimization (SEO) is certainly ever-changing. A person are not completely wrong, yet the latest SEO Trends plus Techniques in 2018 is very complicated. With search motor optimization (SEO) applications, you are usually able to "optimize" your home page's position, which roundup provides exactly what you need to choose the particular right tool.

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seattle-fog · 6 years ago

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What is SEO? And Why Should You Care?

SEO differs from regional search engine optimization in that will the latter is targeted upon optimizing a business' online existence so that its web web pages is going to be shown by search engines when the user enters a local research for its products or providers. In a current survey by Hubspot only 9% of businesses using inbound advertising with SEO failed to notice an ROI. Today, the only way to show up in the search engine web pages like this is by publishing your videos on You Pipe or through video SEO. SEO requires an understanding associated with how search engines work, exactly what individuals search for, and exactly why and how people search. While Search engines makes it near impossible in order to completely crack its page positioning algorithm code, constantly adjusting in order to accommodate one thousand different technicalities will be the challenge regarding SEOers in 2018 and a lot of a long time. In order to get them, you'll have in order to read other blogs that examine between the lines of exactly what Google representatives are saying which usually publish data that illuminates the results, say, of a new criteria change or that tries in order to determine is new ranking aspects are taking effect when Search engines isn't being clear about elaborate going on. The comments upon posts in this blog are usually often worth reading, even in case just to see what some other SEO professionals are thinking. The proximity of your local business's address to the centroid can have a large role to play in the Local SEO ranking positions for your business. I possess two. 5 + years of encounter in Internet Marketing and possess strong understanding of an Web Marketing like Search Engine Marketing (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM), Portable SEO, Ecommerce SEO, WordPress. A a lot more recent post appealing is entitled This Changes Everything: How AI Is Transforming Digital Marketing” The particular blogger notes that SEO is definitely the subset of digital marketing and advertising most affected by artificial cleverness (AI) with Google changes causing consumer metrics to become some associated with the most important ranking indicators. Nowadays mobile-friendliness of a website is definitely now considered as a significant lookup ranking factor and one need to know that mobile site provides an impact on your SEARCH ENGINE OPTIMIZATION ranking. Meta keywords would be the minimum priority in ranking factors within SEO. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a chief in SEO and content efficiency suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what the customers are searching for after which create awesome, relevant, quality articles for them. Without quality links, your web page will probably not rank high in search, even if a person have excellent copy or make use of every other SEO ranking element out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled since spam in 2018) then Search engines will not index all associated with the pages and your web site ‘quality score' is probably heading to be negatively impacted. Voice search is another a single of the latest trends within SEO that will be impacting search engine optimization in 2018. Most SEOs use third-party tools to figure out exactly what people are looking for, just how users are looking for points, and use that to improve their content. SEOs have understood user lookup intent to fall broadly directly into the following categories and generally there is an excellent post upon Moz about this. The phrase "SEO" can also refer to "Search Engine Optimizer". To get more exposure within visual searches, make sure that will likes, shares and comments upon social media posts all have got SEO relevance. Because there was a lot of positive reviews and I am along the way of understanding local SEO and local company lead generation online. The organization offers excellent SEO packages that will help rank the clients' site within top three pages associated with search engine pages. 37 years old Florist Donahey from Fort Erie, has hobbies for example table tennis, top seo trends in 2018 and yoyo. Has signed up for a world contiki trip. Is very excited in particular about going to Mausoleum of Khoja Ahmed Yasawi. Google's always tweaking its search algorithms, so there is no guarantee that SEO techniques that worked in the past will keep doing work in the future. The particular growth of Google's featured little, voice search, Local SEO, plus PPC gives better lead in order to diverting traffic to your web site as compared to the natural listing. Producing, new SEO trends of 2018 are evolved. SEARCH ENGINE OPTIMIZATION today, particularly link building, is focused on relationships because ranking highly demands quality links from authoritative sites. Well generally there are more than enough affects of SEO but the nearly all worth mentioning impacts of this are typically consisted of improved website visibility, availability of natural traffic, rapid sales volume, consistent return on investment (ROI), inexpensive business promotion and marketing, improved website exposure and awareness, long lasting business identity development, and aggressive edge over the other companies in the global marketplace. Power Suggestion: Like with a blog blog post, I've found that you obtain a slight video SEO increase by putting your keyword in the beginning of the name. The good news is definitely that there are plenty associated with excellent tools you can make use of to tackle SEO and acquire the data you need in order to improve your rankings. Once the post is drafted up, it's time for an SEO check always via Yoast (WordPress Plugin).

Internal linking is amongst the major aspects of SEARCH ENGINE OPTIMIZATION as with the aid associated with it you can direct visitors to your other pages plus posts too. The thing regarding YouTube Google rankings since 04 2014 Google had a main update, many vseo have already been crying but the option might be pretty simple. This particular may not sound like a good advanced SEO strategy, but a person would be surprised the number associated with websites are missing basic on-page SEO like page titles or even descriptions. But this has a nice SEO advantage to boot: multimedia helps a person boost those user-interaction signals that will Google continues to be having to pay more attention to. I feel looking to rank with the key phrase online jobs but as the particular URL is long & the particular keyword is in the finish associated with the URL, I am not really ranking on the first place even after my page and my SEO is way better than some other first 3 ranked sites. SEO is most about backlinks, right?

This offpage SEO activity became immensely popular after Google's Gary Illyes revealed that a thriving community can boost SERP rankings immensely. For example, Copyblogger focuses on the keyword SEO copywriting” upon one of their landing webpages. In 2108, you will see at minimum five SEO trends no company can afford not to get advantage of. These trends will certainly be the cornerstone of achievement for hundreds of new plus thriving businesses, which will furthermore determine the end result associated with their future success. In our previous blog, we all discuss the fundamentals of SEARCH ENGINE OPTIMIZATION and significance of on web page SEO; but it can furthermore be very true that in order to bring the website around the initial page of Google, it actually is imperative to put hard work on off page as properly as on page SEO. SEARCH ENGINE OPTIMIZATION is really a holistic energy of all pieces of the company, including social media, advertising, web design, networking and copywriting. During this phase we furthermore perform tasks like keyword analysis (for existing pages), on page” SEO corrections, schema markups plus more. As far because I know, this only functions for HTML or CSS webpages - I don't go very much for Flash websites, and are am not sure how that will pans out with respect in order to search engines and SEO. SEO will be targeted on organic search outcomes — progressing to the top associated with the list when a consumer searches for keywords related in order to your business. With no Local SEO program in place your company may not be able to consider advantage of the local on the web demand for your products or even services. If a person want higher rankings, you require to read his stuff : he's the Unicorn among the sea of donkey SEOs. Every business is limited in order to its own budget for enhancing organic marketing results and the particular SEO professionals' aim is in order to make the most of elaborate allotted. Consequently, Link Building is a single the most important in the particular list of ‘SEO trends 2018'.

Your goal — in case you want to be great at SEO — is in order to appear on the very greatest of the search engine outcomes pages for the keywords that will are important for your company. This review roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl,, LinkResearchTools, Regal, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. However in the drive in order to more closely align search outcomes to actual human experiences, wishes and intentions, Google's engineers plus algorithms are pivoting to research quality as the next excellent transformation in SEO. The particular agency is led by the digital marketing expert who retains more than a decade-long encounter in the SEO field. The particular main reason for this article is to offer ideas plus open a constructive discussion across the future of SEO and electronic marketing over the next twelve months. Almost all capable SEOs understand that the number of customers around the mobile platform will just increase since the years go simply by. So, with that in thoughts, among the top SEO techniques for 2018 is optimizing the mobile-friendly website. With Google analyzing sites based on hundreds associated with ranking factors, knowing where in order to aim your SEO strategy within 2018 for your biggest bang may seem impossible. SEO, in an ever-changing technical landscape, means an ongoing procedure of re-imagining how we look at search and what we are usually able to learn from this. It's not just seeing search positions as an end, but because a way of studying just how search engines use our content material to serve their users. Knowing that, smart SEOs are starting to optimize a few of their content for tone of voice search. We have some excellent rankings, but we have already been always looking to improve plus see the actual future retains for SEO. Rather not surprisingly, Google recently stated that content material and links remain the best two ranking factors — RankBrain is #3 — when most likely overlooking quality content and hyperlinks — the foundation of prosperous SEO since the dawn associated with time — you may not really get the rankings you wish. While links are usually still important and it's really incredibly tough to rank well without hyperlinks from other websites, content plus on-page SEO is becoming progressively important.

SEO has been enjoying a significant role in position up your website, and this has been even misused simply by many to get the unimportant content on top of the particular search engines. Considering simply how much effort it will take to have a quality SEARCH ENGINE OPTIMIZATION campaign, many people choose in order to outsource any part of this. To stay afloat with SEO in 2018, create sure that you're optimizing for that user, not the search motor. In this fast expanding world, SEO techniques always maintain changes time to time plus the worst part is that will you simply might not actually know it. That's why a person always need to stay up-to-date with all the latest trends and strategies in SEO. From the particular basics of how search motors work and how they position the websites to the superior understanding of SEO tools plus techniques, a training course may cover the entire spectrum associated with Online marketing skills. If RankBrain will turn out to be more and more influential within rankings, which is very most likely, that means that SEO's will certainly start optimizing more and a lot more for user experience instead associated with other factors. These are called SEO ranking factors. In order to help you stay on best of those changes, this content will cover SEO trends that will are already noticeable as nicely as the best practices in order to improve digital marketing strategy with regard to the business. Topics include; Perform you know the best procedures for Local SEO? ”, Search engines My Business optimisation”, Local SEARCH ENGINE OPTIMIZATION Keyword Research”, and other sophisticated tactics that will help your own business get more exposure, visitors, and customers. SEO offers become a crucial piece in order to this shift, as people lookup for information or products through Google around 5 billion periods every single day. All of us article will focus on on-page optimization, and am will become sharing lots of good on-page SEO techniques you should carry out while working on optimizing your blog site posts. This is why correct SEO seo is so essential. If you have got an old site in add-on to just started to determine out SEO and it also just hit you that OMG, none associated with the keywords I've researched are usually in any of my URLs”, you need to skip the particular whole URL changing process. Here I'll show a person using the two main equipment within the Google Keyword Adviser that will land you an incredible list of keywords for your own SEO campaigns. Serpstat is an helpful digital growth hacking tool in order to help you optimize your SEARCH ENGINE OPTIMIZATION, PPC and content marketing strategies. SEO, or even search engine optimisation, is a single of the most significant elements of running a successful web site. So, direct marketing and advertising of your website is a good indirect but one of the particular best SEO technique you may use to rank on the particular first page searching results. So how are a person able to make sure in order to stay on top of the particular SEO trends for 2018? The keywords and Linking SEARCH ENGINE OPTIMIZATION strategies will take the backcourt. The field of lookup SEO 2019 Slide engine optimization (SEO) is certainly ever-changing. A person are not completely wrong, yet the latest SEO Trends plus Techniques in 2018 is very complicated. With search motor optimization (SEO) applications, you are usually able to "optimize" your home page's position, which roundup provides exactly what you need to choose the particular right tool.

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id0l-atry · 6 years ago

Text

What is SEO? And Why Should You Care?

SEO differs from regional search engine optimization in that will the latter is targeted upon optimizing a business' online existence so that its web web pages is going to be shown by search engines when the user enters a local lookup for its products or solutions. In a latest survey by Hubspot only 9% of businesses using inbound marketing and advertising with SEO failed to observe an ROI. Right now, the only way to show up in the search engine webpages like this is by publishing your videos on You Pipe or through video SEO. SEO requires an understanding associated with how search engines work, exactly what individuals search for, and exactly why and how people search. While Search engines makes it near impossible in order to completely crack its page rank algorithm code, constantly adjusting in order to accommodate one thousand different detailed aspects will be the challenge with regard to SEOers in 2018 and numerous a long time. In order to get them, you'll have in order to read other blogs that go through between the lines of exactly what Google representatives are saying which usually publish data that illuminates the consequences, say, of a new criteria change or that tries in order to determine is new ranking aspects are taking effect when Search engines isn't being clear about exactly what is going on. The comments upon posts in this blog are usually often worth reading, even in the event that just to see what various other SEO professionals are thinking. Google, Bing, plus Yahoo have been the well-known search engines that were favored to make SEO decisions simply by professionals. Very first, you need to understand exactly how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. Long tail keywords may be very profitable to your own SEO strategy and narrow lower on the needs of particular customers by using descriptive lengthy tail keywords which can end up being very useful to boost traffic. One of the particular most important parts of the particular SEO is creating unique from ease with proper keywords. I predict the particular biggest SEO trend in 2018 will be companies and people diving into video as the particular written content space gets even more competitive. But there are usually some affordable SEO trends that you might use in 2018 to position your page in Google. Another most recent post is simply titled How to Write for SEO” Advice includes writing from a customer's perspective, forgetting regarding the hoary idea of keyword density, creating supplemental content for your site and much more. There have got been not-so-silent rumblings within the particular SEO industry about Google lastly deploying their mobile first list in 2018. While understanding and conquering the brand new and more technical aspects associated with Google's internet search engine will certainly be key in the potential, SEO's also needs to create marketing applications that reach customers directly. You are able in order to either use the Link Study SEO Toolbar to check the particular LRT PowerTrust of a web page or domain you can furthermore use the LinkResearchTools Toolkit in order to evaluate more link building possibilities at once. SEO plays a role within all areas of advertising, marketing and advertising, design, optimization, video, content, cellular and e-commerce, for without SEARCH ENGINE OPTIMIZATION all is untuned in want of synchronization, like an band of musicians without an skilled conductor. With quality content that will benefits the user as the focal point in Google's rank algorithm, it is imperative in order to also make that the concern of the SEO when generating content. Local SEO can be the bit technical to some individuals. You are already aware great content ranks higher on record of SEO. I actually avoid think you need to modify much of your local SEARCH ENGINE OPTIMIZATION optimization for local search. When deciding exactly what search topics to and exactly how best to focus your SEARCH ENGINE OPTIMIZATION efforts, treating keyword querying such as an investigative tool is where you are going to likely have the best results. To understand how SEO works to improve search engine rankings, we'll need to break it down a little. Many of the SEO methods we've been using for yrs are still worth our advertising dollars — blogging, social press, and inbound marketing — one example is. For years, links have got been the trust signal intended for search engines — one that will SEOs spent the most period on optimizing (and often manipulating). It makes sense therefore that will focusing on brand relevance plus prominence will result in rank higher in local SEO. SEO offers never been about rankings just. Causing, new SEO trends of 2018 are evolved. SEARCH ENGINE OPTIMIZATION today, particularly link building, is focused on relationships because ranking highly demands quality links from authoritative sites. Well generally there are more than enough affects of SEO but the nearly all worth mentioning impacts of this are typically consisted of elevated website visibility, availability of natural traffic, rapid sales volume, consistent return on investment (ROI), inexpensive business promotion and marketing, improved website exposure and awareness, long lasting business identity development, and aggressive edge over the other companies in the global marketplace. Power Suggestion: Like with a blog article, I've found that you obtain a slight video SEO increase by putting your keyword from the beginning of the name. The good news will be that there are plenty associated with excellent tools you can make use of to tackle SEO and acquire the data you need in order to improve your rankings. Once the post is drafted up, it's time for an SEO check always via Yoast (WordPress Plugin).

Internal linking is amongst the major aspects of SEARCH ENGINE OPTIMIZATION as with the aid associated with it you can direct visitors to your other pages plus posts too. The thing regarding YouTube Google rankings since 04 2014 Google had a main update, many vseo have already been crying but the option would certainly be pretty simple. This particular may not sound like a good advanced SEO strategy, but you'd probably be surprised the number associated with websites are missing basic on-page SEO like page titles or even descriptions. But this has a nice SEO advantage to boot: multimedia helps a person boost those user-interaction signals that will Google continues to be spending more attention to. I was looking to rank with the key word online jobs but as the particular URL is long & the particular keyword is in the conclusion associated with the URL, I am not really ranking on the first place even after my page and my SEO is way better than some other first 3 ranked sites. SEO is just about all about backlinks, right?

This offpage SEO activity became immensely popular after Google's Gary Illyes revealed that a thriving community can boost SERP rankings immensely. For example, Copyblogger focuses on the keyword SEO copywriting” upon one of their landing webpages. In 2108, you will have at minimum five SEO trends no company can afford not to consider advantage of. These trends will certainly be the cornerstone of achievement for hundreds of new plus thriving businesses, which will furthermore determine the end result associated with their future success. In our previous blog, all of us discuss the fundamentals of SEARCH ENGINE OPTIMIZATION and significance of on web page SEO; but it can furthermore be very true that in order to bring the website within the very first page of Google, it actually is imperative to put hard work on off page as properly as on page SEO. SEARCH ENGINE OPTIMIZATION is really a holistic work of all pieces of the company, including social media, marketing and advertising, web design, networking and copywriting. My SEO definition is the concentrate on strategies that can lead to placement for the lookup engine results pages (often known to as SERPS) when the user performs a search (query). I agree with the particular point you made of making use of LSI keywords and long-form content material as part of the SEARCH ENGINE OPTIMIZATION strategy. Thinking associated with local search only as MyBusiness optimization may limit the possibilities businesses (especially local businesses) may have to earn SEO presence and traffic. Optimizing your SEARCH ENGINE OPTIMIZATION strategy, which includes site rate and content, to reach your own mobile customer will become even more important than ever in 2018. Other SEO ranking factors include: accessible URLs, domain age (older is generally better), page speed, mobile friendliness, business information, and technical SEO. Concerning on-page SEO best procedures, I usually link out to additional quality relevant pages on additional websites where possible and exactly where a human would find this valuable.

Naturally, the tendencies in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary adjustments that need to be made to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Greatest Explained SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about many methods from GDRP to Amazon . com Alexa. 2018 is most about getting the victory, exactly where the SEO success will not really depend on how you control and optimize your website regarding Google, rather, Google will right now search for the technical needs, which are simple but should. The particular user experience are at the primary of your SEO strategy. It will become helpful if you share several on-page SEO tips and exactly how to perform a keyword study. It can important that you think associated with your SEO strategy and targets whenever you map out all associated with your other internet marketing programs, as they can help boost your engine optimization with small to no extra effort, apart from some creative thinking. With Google analyzing sites based on hundreds associated with ranking factors, knowing where in order to aim your SEO strategy within 2018 for your biggest bang may seem impossible. SEO, in an ever-changing technical landscape, means an ongoing procedure of re-imagining how we watch search and what we are usually able to learn from this. It's not just seeing ranks as an end, but since a way of studying just how search engines use our content material to serve their users. Knowing that, smart SEOs are starting to optimize a few of their content for tone of voice search. We have some excellent rankings, but we have already been always looking to improve plus see the actual future keeps for SEO. Rather not surprisingly, Google recently stated that content material and links remain the best two ranking factors — RankBrain is #3 — when if you're overlooking quality content and hyperlinks — the foundation of prosperous SEO since the dawn associated with time — you may not really get the rankings you wish. While links are usually still important and it is incredibly tough to rank well without hyperlinks from other websites, content plus on-page SEO is becoming progressively important.

SEO has been enjoying a significant role in rating up your website, and this has been even misused simply by many to get the unnecessary content on top of the particular search engines. Considering simply how much effort it will take to have a quality SEARCH ENGINE OPTIMIZATION campaign, many people choose in order to outsource any part of this. To stay afloat with SEO in 2018, create sure that you're optimizing for that user, not the search motor. In this fast developing world, SEO techniques always maintain changes time to time plus the worst part is that will you simply might not actually know it. That's why a person always need to stay up-to-date with all the latest trends and strategies in SEO. From the particular basics of how search motors work and how they position the websites to the sophisticated understanding of SEO tools plus techniques, a training course will certainly cover the entire spectrum associated with Online marketing skills. If RankBrain will turn out to be more and more influential within rankings, which is very most likely, that means that SEO's can start optimizing more and a lot more for user experience instead associated with other factors. These are called SEO ranking factors. In order to help you stay on best of those changes, this post will cover SEO trends that will are already noticeable as properly as the best practices in order to improve digital marketing strategy with regard to the business. Topics include; Perform you know the best procedures for Local SEO? ”, Search engines My Business optimisation”, Local SEARCH ENGINE OPTIMIZATION Keyword Research”, and other innovative tactics that will help your own business get more exposure, visitors, and customers. SEO provides become a crucial piece in order to this shift, as people lookup for information or products through Google around 5 billion instances every single day. All of us article will focus on on-page optimization, and am will end up being sharing lots of good on-page SEO techniques you should put into action while working on optimizing your blog site posts. This is why correct SEO seo is so essential. If you possess an old site in inclusion to just started to shape out SEO also it just hit you that OMG, none associated with the keywords I've researched are usually in any of my URLs”, you need to skip the particular whole URL changing process. It gets much better: when you publish SEO-optimized Youtube . com videos, you'll own more Search engines real estate. SEO landscape will be dynamic and there is the greater need to stay within touch with the changing developments and adopt optimization techniques that will help you boost your on the internet visibility. nineteen. Page Load Speed @jambad 2018 SEO Trends - 5 Strategies to Stay Ahead of the particular Curve What we already know… 2016 - Slow webpages boost bounce rate Study by Search engines, (Akamai) 53% of mobile customers abandon sites that longer compared to 3 seconds to load. In a fast plus results-based world, voice search will certainly continue to be a part SEO 2019 PDF of SEO's future, and we may notice a period where it could surpass traditionally written searches. The Future of SEARCH ENGINE OPTIMIZATION is here: Understanding and Advertising to Specific and Defined Viewers through Search Engines. ” flawlessly quoted by Adam Audette, Main Knowledge Officer, RKG a overall performance Marketing Agency. Whenever people at Internet Retail Expo, came up with the query showing how to do SEARCH ENGINE OPTIMIZATION for eCommerce sites, it has been decently answered by a professional.

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infotainmentplus-blog · 7 years ago

Photo

Google Clips review: the $249 smart camera that shoots for you Are you a parent or pet owner? If so, you are probably frustrated with your inability to share enough content online. Don’t worry, Google’s here to help. The search giant has released Google Clips to help make sure every single person in your friend lists sees your little creatures, furry or otherwise. We’ve played around with one for some time and we’re ready to give you our full Google Clips review. Google Clips is a small camera that captures short videos, so we will keep this review appropriately short and simple. Related Articles Here are the best 360-degree cameras you can buy right now Opting for one of the many 360 degree cameras out there is a great way to take your videography to the next level. It allows you to capture your entire surroundings and can give viewers … Best of Android 2017: Which camera LOOKS the best? This year saw the release of some of the best and most interesting smartphone cameras to date. Dual lenses have become the norm among high-end devices and camera software is giving users more power. But … Design and build quality Google Clips focuses on simplicity. The tiny square weighs only 60.6 grams (with the clip on) and measures two square inches. It is equipped with a large shutter button, three LED lights, a rotatable lens, a nearly invisible reset button, and a USB-C port. Everything feels solid. The colorful back makes it look fun. The spotted white clip case offers both protection and functionality. Nothing feels loose, the button offers good feedback, and the lens can be rotated with complete confidence. A minimalist device is judged by the details, and we can say Google didn't miss a single one with the Clips camera. Edgar Cervantes A minimalist device is judged by the details, and Google didn’t miss any here. The search giant has given you what you need and nothing more. It looks like a smaller, more elegant action camera, but its features make it something else entirely. A bit on the specs and performance Google Clips touts a 12MP sensor with 1.55μm pixels, so it can handle low light situations with minimal noise. The clips I recorded in the darker environments looked rather clean. The Google Clips' biggest caveat is it shoots at 15 fps, which is crazy slow for video. Edgar Cervantes The 130-degree field of view also makes it simple to get potential subjects in frame. That field of view is especially important because the camera has no viewfinder. You can see a live preview using the smartphone app, but that is only for peace of mind. Once you get a feel for how wide the lens is, it is very easy to just wing it. The camera’s biggest caveat is it shoots at 15fps, which is crazy slow for video. This is because it is meant to produce short, shareable clips, but we must also keep in mind pets are an important part of the equation. Pets can be fast; especially my bengal cat. I had to scrap some of the videos because the frame rate just couldn’t keep up with some of its movements. The f/2.4 aperture offers a good balance, letting in enough light to keep shots well exposed without much noise and keeping a healthy depth of field for that fixed focus. Under three hours of battery life is not great for a camera that just sits there waiting for stuff to happen. Edgar Cervantes Another downside is battery life. Google claims about three hours per charge. I found it was usually a little less than two and a half hours. It’s not horrible, but I wish it was more. The camera is meant to be waiting for stuff to happen, after all — it’s not like you can really ration that juice. There’s also no audio — videos will be silent. That’s definitely a downside for many of us, but according to Google it’s all part of the plan. They only made this to produce light, shareable clips. Audio would apparently hurt the cause (also remember that in many places it’s illegal to record video and audio of an unsuspecting person, but silent video is OK). The only other thing you need to know is the camera uses Wi-Fi Direct and Bluetooth LE to connect to your smartphone. Those work well and make for a fast connection. How Google Clips works You can’t do much manually with Google Clips, but that is the whole point. This camera will do everything for you. It can recognize people, animals, and fun moments. The camera will simply start recording seven-second clips when the time is right — or at least, that is the claim. Google Clips picks its shots using its baked-in smart system, powered by artificial intelligence which Google trained with the help of professional photographers. It can also sync with your Google Photos account, which the camera will use to recognize familiar faces. Furthermore, Google states the camera will learn to better recognize people, pets, and potential clips of interest with time and use. It all works as part of Google’s magic algorithm. Simply turn the lens to the right, point it in the direction of your desired subject, and let it do its thing. Of course, the shutter button will also force Google Clips to start recording when you know there’s a picture or clip to be had. How does Google Clips work? In summary: it's all part of Google's magic algorithm. Edgar Cervantes It has 16GB of storage, which I found was enough. It will take a while before you start feeling the need to delete anything. I never went past 15 percent of its capacity before offloading what I had. Does it do a good job? For the sake of testing Google’s AI, we decided not to touch the shutter button. This is not exactly a test of camera quality (though that matters too), we just wanted to know if Google Clips is actually smart enough to capture the right moments. The truth is it didn’t get all the moments I wanted. It’s better to think about Google Clips as a bonus round rather than as your sole camera of record. Like, there was a time at the beach when I saw a dude popping a sick wheelie on his bike. I thought the camera would definitely get that. It didn’t. Maybe the bike was too fast, I don’t know. I was also shooting my cat and noticed him sprinting around his favorite dead tree, chasing a ball he pushed himself. It didn’t record that either. Regardless, it will probably capture more than you, though. In both instances, I probably wouldn’t have been able to record the moments, even if I rushed for my camera phone. Clips also captured plenty of normally impossible shots, which were great. Want to see some of them? We converted the videos to GIFs for the sake of web viewing. In addition, the GIF files have also been compressed, as the originals are about 10 MB each. Depending on your data plan, these clips might not so shareable, after all, huh? Anyways, those who want to see the full, uncompressed clips can click here. Chilling at the a beach recording strangers. Not creepy at all. We had to hide inside and finish our drinks. Time to go. Is this guy trying to race us? Google Clips recording while riding motorcycle. Yep, he is. Let’s show him who is boss. Time to go. Is this guy trying to race us? Dude, traffic! I guess he was boss. And also crazy. People watching again. Did you know that is where the Ceasar Salad was invented? I am thirsty! The moment you were all waiting for: the bengal cat! No more Ms. Nice Girl. I am a beast! Wait, what is this thing?! Sorry parents, I don’t have any kids to test it with — maybe one day. Let’s focus on these clips for now. As you can see, the camera struggled with dynamic range. If the background was too bright, it blacked out the subjects. You can still appreciate them, but we wish they were better exposed. We also took Google Clips out for a ride on my motorcycle. This may not be an action camera, but it did an alright job at it. Can’t complain about much else. These are pretty fun short videos. Google Clips did its job pretty well. The app You don’t need the app to shoot, but it will help for retrieving videos and getting the details right. Just like the device, the application is pretty straightforward. The clips show up in a vertical stream and play as you scroll over them. Tap on the clips and you will be shown three options: save, edit, and delete. There isn’t much in the way of editing here — basically all you can do is crop the clip. There is also a toggle on the top-right corner. Switch it on and the icon will turn into that Assistant logo from Google Photos. Google Clips already uses its artificial intelligence to get curated clips, but this switch pretty much grabs the best out of the bunch and presents them to you in an even more exclusive list. Tap the Google Clips icon on the top and more options will show up. You can see a live preview from there. In addition, a settings button will appear on top, in between battery and storage percentage indicators. The settings is where you can make pretty much all the important decisions, like if you want to output footage in GIF, MP4 or live photo formats. You can also improve the video quality, modify the capture rate, modify the Hz, and more. I like this application. It is intuitive and there is not much of a learning curve to worry about. It does what it is meant to do in a very efficient way. I have had no problems with it so far, which makes it amazing in my book. Price and conclusion Google Clips turned out to be a pretty fun device. It produces some good quality short videos you can easily share online without wasting all your data. They show more than a simple photo, but provide more snackable content than a full video. Google’s algorithm works pretty well too, at least most of the time. It misses some good moments, but overall I found it caught shots of unexpected events I likely would’ve missed. It is great for shooting candid videos of unpredictable beings like kids and animals. The Google Clips is $249. It is hard to justify that price for what is essentially a glorified GIF generator. Edgar Cervantes I wish Google had done better in some areas (frame-rate, battery life, no mic), but the Google Clips camera is amazingly fun — if you can get it for the right price. That’s the problem, though. This thing is way too expensive for what it does. You can grab a Google Clips camera for $249, but it’s hard to justify that price for what is essentially a glorified GIF generator. Plenty of great portable action cameras out there for less money could do the same job, and then some, with a bit of extra effort. Buy Google Clips , via Android Authority http://bit.ly/2HeTpMI

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cryptochurp · 7 years ago

Text

The Ultimate Guide To Cannabis Tokens

Disclaimer: The author does not provide investment advice. This article has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for investment advice.

By now, Bitcoin is as famous as can be.

But deep down, Bitcoin is just blockchain technology disrupting our concept of money.

Blockchain is rapidly revolutionizing more and more industries. And it’s all thanks to tokens, tools that aim to do more than just to replace money.

Nowadays, the legal cannabis industry is just another stage for the blockchain to rock in.

It doesn’t matter if you’re a cannabis enthusiast yourself, an investor or just an up-to-date citizen of the world, the speed at which social and political perception of cannabis are shifting is a sight to behold (see USA and Canada).

Last year, several tokens and coins tied to cannabis emerged, meeting this fast-growing market. Analysts point to an even better development for 2018. Both tokens and the industry are truly flying high.

It doesn’t matter if you’re a user, connoisseur, business-owner or investor, you absolutely must understand how this game will play out.

So, buckle up, because here we are about to break down the cannabis industry, then discuss the most important tokens that will stick to its unstoppable growth. We’ll also get to highlight some talking points along the way.

Because the hard part of this popularity peak of cannabis tokens has led to so many projects and start-ups that choosing the right one has become a huge hassle; so we’ve taken the liberty to do the homework.

Here’s what’s going down.

Cannabis industry

Recreative cannabis was first legalized in 2014 in the state of Colorado. In the following years another 9 states joined the legalization initiative in the US (1). Since then the market has experimented an ongoing boom, creating thousands of jobs and millions in tax revenue.

Some years down the line, historians may well call it the green rush.

An enormous user base and no previous legal competition make this a market ripe for investment. The industry of legal cannabis is expected to grow at least by 16% each year until 2025.

By then, it’ll have reached a market cap of $24 billion.

And the growth is fast. Dispensaries’ monthly revenue has increased from $10 million in 2014 to above $70 million in 2016.

This has impacted cannabis price. In that same timeframe, average price per gram has plummeted from $45 to $12.77 in Washington for example (2). This has been ideal to keep a steadily growing demand.

Credits to Frontier Financial Group

But this infant market could grow faster. Indeed, the tricky legal status of the plant hinders the growth of this industry.

Not only do they have to fight against social prejudices and federal laws in conflict with state regulation. Cannabis businesses still have no access no banking. Their multi-million dollar industry runs mostly on cash.

Besides, there are no standards for product quality, use of pesticides and origin.

It is wild.

But where governments and regulation have failed to make room for a strong, growing industry, blockchain has come to the rescue. Many tokens and solutions have sprung last year, ready to give the cannabis market a turbo boost.

First, let’s check why tokens can be catalyzers for change.

The Tokens: An Overview

You’re probably asking yourself how on earth can a big business flourish without access to banking.

Picture gas stations, fast food chains or pharmacies working on cash only.

Sadly the federal ban on cannabis prevents banks from servicing cannabis dispensaries and related businesses.

That’s why many cannabis tokens are basically payment solutions like bitcoin is.

This means they’re straightforward ways to facilitate payments between industry players like dispensaries, clients and growers. In a way, then, most cannabis tokens are basically cannabis-related money.

Thanks to a reliable, secure, digital tradable value coin, the logistics nightmare of cash-only dealing may be over.

We can call these tokens cannabis-money.

But there are others which aim even higher.

Projects like Paragon, Hemp Coin, Smoke Exchange and Budbo are trying to not just solve major hurdles in logistics and management. They want to tangibly improve the infrastructure of the whole cannabis industry.

How? By

Making supply chains more efficient and manageable,

Allowing payments between different parties

Increasing transparency when it comes to the origin of seeds and produces

And of course, there’s the odd one out. There’s one blockchain project from AgroTechFarm, that is about cannabis production.

That’s how we will divide the guide: production, cannabis-money, and infrastructure

Production

You’re probably wondering how can a token affect cannabis production. Although it’s not so straightforward, you’ll see that blockchain can be used in many ways.

The cool part: changing how cannabis is produced will transform the industry. Especially if it can disrupt the distinction between industrial producers and individual users.

AgroTechFarm

AgroTechFarm occupies a blue ocean in the cannabis industry. The aim of the project is to provide a zero-chemical, zero-environmental impact way to grow cannabis and other crops.

Their product uses aeroponics in their smart appliance for organically growing cannabis, tomatoes, peppers and other large crops at home. The appliance allows people to become self-sufficient and produce their own fruits and vegetables. Everything is automated, the yield is optimized and less resources are used.

Since everything grows in the user’s kitchen there is no need for transportation neither for farming land. Considering that these two are among the biggest contributors to global warming.

We could not find any other cannabis token that was dealing with production. And it’s a nice combination of the cannabis industry with organic farming. In one sense, it implies diversification (the art of not putting all your eggs in one basket).

This means that in case the cannabis industry goes down, their other clients will be intact.

More about it in their whitepaper or on their website.

Industry Boosters: Infrastructure

[HempCoin][Paragon][Budbo]

Infrastructure is the backbone of all industries.

A market’s growth potential is worthless without proper infrastructure. Without it, nothing can happen. Think about it this way: even if you have the fastest car in the world, it would be good for nothing if there were no roads.

That’s why some visionary projects want to create a stronger base for all cannabis-related businesses to flourish.

The boost can come in many ways, as we’ve seen. And some projects focus one some over others, but each has something to contribute. This showcases blockchain’s amazing capability to change our markets!

Let’s jump in and see what these projects can offer.

Budbo

Budbo has created a global cannabis blockchain, on which any ancillary service or cannabis related business can utilize and harness its immutable ledger.

Budbo has been an operating company since 2015, offering an enterprise level suite of business products. Budbo has a consumer mobile application that focuses primarily on product discovery, a dispensary and product manufacturer dashboard that breaks down predictive AI consumer analytics, and a GPS enabled program it calls Budbo Trax that monitors commercial cannabis shipments through geofencing technologies and electronic documentation.

Their app already has 75,000 individual active users and 2,000 dispensaries within their network. Their application has an interface similar to “Tinder”, in the way it allows users to quickly swipe through 100s of locally available strains and products. Allowing for online ordering, or getting directions to the dispensary that has the desired product.

Budbo wants to integrate all players in the industry, with a stated mission of bringing together a solid global community.

Their platform currently involves seed suppliers, growers, dispensaries, users, and patients.

The platform will provide not just information, but tracking as well to help with complex local, state, and federal compliance regulations, which will benefit all recreational and medical cannabis users and patients.

Budbo is currently closing out their token sale, having sold more than 130,000,000 utility tokens. The tokens act as the API key for access to the transactions stored on the ledger.

Learn more about them from their whitepaper or on their website

HempCoin

The Hemp Coin project is a bit of a hybrid. It combines a payment solution with a mission to rebrand the industries they serve. In contrast with Dope Coin and Smoke Exchange, this project is one whole thing.

Their eight-page whitepaper does not shed much light on what they mean by this rebranding. The only explanation we get in their roadmap is that implies: “Connecting with agriculture industry to accept HempCoin’’.

A user on Reddit defended the team saying that the information was not made public due to pressure from competitors.

So, what we can make out of this is that they seek to develop a community of people who will be actively pushing pro-cannabis materials like artwork, blog posts and articles. This would, in turn, improve the image of cannabis and its industry.

Paragon

Paragon intends to put the cannabis industry on blockchain through its extensive suite of solutions

Paragon successfully launched its initial platform and functionality in late 2017 and is now progressing towards a fully-fledged release in mid 2018.

Importantly, Paragon aims to do a lot more than just solve part of the cash problem that the cannabis industry currently faces. Paragon is developing a seed-to-sale tracking solution for cannabis products. All users and governments will be able to verify the entire life cycle of a product for free and be certain that no data was manipulated or deleted. These solutions are all made possible by smart-contracts and fueled by PRG to incorporate all elements of the supply chain.

On top of the extensive blockchain-based solutions that Paragon is creating, the company is also launching Paragon Spaces – these are co-working spaces that serve the cannabis industry with flex desks and office space – all paid for in PRG.

Learn more about them from their whitepaper or on their website

Payments Solution

[PotCoin][Cannabis Coin][Canna Coin][Dope Coin]

All of these tokens are peer-to-peer cash systems devoted to payment within the cannabis industry. The -coin in their names says it all.

But do we really need a cannabis-bitcoin?

As we explained earlier, the industry is handicapped without access to banks. Security becomes a headache, logistics are nightmarish and your consumer base is hindered. This is all because of bad policy.

Crypto has always been praised as a way to go around governments and banking institutions. It’s even how most illegal trading is paid for, sadly.

So it’s inevitable that this new tech can now serve as the safe, easy to use money this industry so desperately needs.

As a bonus, a specialized payments solution allows for reward programs and community building and integration. So, if they become widely used, they do offer some benefits over money.

Let’s take a look at this new cannabis money!

Cannabis Coin and Canna Coin

We bundled these two together since we found them to be quite similar in terms of what they do, when were they launched and how they perform.

Both projects market themselves as the peer-2-peer cash systems for cannabis and aim to facilitate payments to cannabis businesses in a secure way. Similar to a cannabis bitcoin.

Yet, their websites do not offer enough information about the projects or the teams. Information is good, always.

We could not find a dedicated whitepaper for either of them. Whitepapers have become the bread and butter of tokens market for a reason: they’re professional tools that explain all aspects of any token-venture.

The main issue is that dispensaries may not benefit from a dedicated token only for them. They have to pay for for most of their supplies and logistics in cash. It is possible that they will need something more widely used or more liquid.

If you are interested in the code, you can take a look over at Github, where you’ll find both.

Pot Coin

Pot Coin stands out among other tokens in this section. Their website looks professionally made and contains all the information you’ll need.

Also, its whitepaper is well laid out and there is a thorough explanation of how the company aims to reach every milestone on their roadmap.

PotCoin offers some key bonuses: it aims to tokenize seeds and strains through a reward program. People will be able to convert their PotCoins into real cannabis seeds. Also, those who develop a new strain will have the opportunity to sell it on their platform and earn tokens.

These two reward options sound like good incentives to prefer Potcoins over bitcoin or fiat money.

The resources we found were conflicting, one quoting them as the best among the cannabis bitcoins and another that was not so flattering.

So, what can we make out of them? It seems Pot Coin’s success or failure will largely depend on their skill and effort at creating and maintaining an engaged community.

Dope Coin/ Smoke Exchange

Just as the name suggests, Dope Coin is made to serve the underground world.

Their mission is to provide a payment solution for both the legal cannabis market and the illicit one like the darknet silk road.

Since last year, when governments around the world announced they could now track bitcoin, privacy coins have been big. For example, the price of Monero (a secrecy-oriented cryptocurrency) skyrocketed from around $50 to around $300. This came about because the darknet was switching from bitcoin to Monero, to avoid wary eyes.

Just recently the Dope Coin team announced that they are starting a new project called Smoke Exchange that aims to be a marketing and advertising platform specifically for cannabis businesses. They will integrate dope coin and bitcoin as payments on this platform.

Smoke Exchange is to release a working demo in Q1/2018.

Get more information about Smoke Exchange from their whitepaper. Sadly, Dope Coin does not have one.

The future is even wilder

The cannabis industry is a wild place.

Cannabis tokens have come as a much-needed relief for its main issues, a powerful boost to its infrastructure, and as a new paradigm in its production.

These tokens are definitely a good buy in 2018.

But be cautious when it comes to projects without a working product or that have too much hype around them. We all know that sometimes huge profits can come from investing in tokens with a lot of FOMO surrounding them. Other times, it’s just a loss.

There are many ways to improve your decisions, but the key to all is basically the same: acquire as much reliable information as you can.

Pro tip: look at the whitepaper!

Think about the product, the solution they offer. Whatever your plans for the future, make sure to keep an eye out for the legal cannabis industry. It’s size, its potential and individual characteristics make it one of the most interesting of our times.

And if you’re looking to invest, think about real-world problems and real-life solutions.

Often the not so flashy looking projects turn out to be, you know, the big hits.

The post The Ultimate Guide To Cannabis Tokens appeared first on NewsBTC.

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