#its been a minute since ive done a page like this it was fun! im quite happy with it

[blanketfortz]

hwat happened

[transxfiles]

hii bailor how are you. have you read or watched anything cool recently. i just started fellow travelers (the book) and it's making me feel so crazy i had to put it down and like go walk around to feel normal again

HIIIIIIII i have been doing so mcuh with work and art and everything so i haven't done much reading since june (i read like 7 books in a row i was doing so well) BUT i have been watching movies bc i found out that the local arthouse theater gives a really good student discount. also i have been hanging out at the video store and befriending the ppl who work the front desk there so i've watched a bunch of fun movies recently. SO!! some movie recs from things i've watched recently

humanist vampire seeking consensual suicidal person (2023)

dark comedy film about a young vampire who cannot hunt for food bc she cant morally justify killing people. after her parents stop hunting for her (finally forcing her to confront her fear of taking human life) she realizes that she might be able to work around her issues when she meets a suicidal teenager who wants her to kill him. genuinely such a sweet coming of age movie. and VERY silly. and beautifully filmed.

latter days (2003)

found the dvd at the local tax evading secondhand bookstore and bought it as a joke but genuinely this movie was very good. how do i even begin to describe latter days. blowjob scene in the first 5 minutes. the "sweet home alabama" screenwriter's passion project that he described as him trying to figure out what his repressed mormon past-self and his young newly out queer self would've done if they'd met. the answer is gay sex. apparently. this is an insane movie. i really enjoyed it but tbh i had the unique viewing experience of watching the movie with my old homoerotic best friend from high school so idk if my opinions on it are valid. they may indeed be tainted by that viewing experience. some insane fucking one liners though.

scream, queen! my nightmare on elm street (2019)

really great documentary for queer horror fans. follows the life of mark patton, the man who is most well-known for being the "first male scream queen" after he starred in nightmare on elm street 2: freddy's revenge. this was a video store rental and did not disappoint! experienced a positive jumpscare when i heard the first voiceover and was like "WAIT!!! cecil gershwin-palmer??????" it is indeed voiced by mr cecil welcometonightvale himself, cecil baldwin 👍

this ask also gives me an excuse to share some of my journal pages about movies i've seen recently so !

(+ bonus photo of my latter days dvd. insane fucking movie. btw fun fact the sticker on this dvd says 3 dollar but i did in fact get it for free bc the bookstore ladies love me. so)

i should add fellow travelers to my TBR probably,,, i need to read again. im always saying that when i haven't read for a while but it's true. i've been reading so many theater related nonfiction books recently for work and school and independent study and stuff but i gotta read A Narrative again soon.

i also need to go insane over A Narrative again and i think that'd do the trick........

rn i'm reading "standby" which is this book about theatrical design theory and it's so SO good but a little dense. i will say the last book that i devoured was andrew rannells' book of essays "too much is not enoguh" i read that in like 3 days and that was me pacing myself. it also got the stamp of approval from my mom who i lent the book to pretty much as soon as i saw her after i finished it.

also read this weird script a while ago called "the last thing i'll ever write" by adam lauver but i really don't know how i feel about that one. it was fun to read in the moment bc reading it was like putting together a puzzle of trying to figure out how i would actually put the show on a stage but idk if i;d recommend it. it IS weird art though and i do love weird art.

ive also been watching falsettos pretty frequently. idk why. its been scratching a theatre itch in my brain.

[xxstarl1ghtxx]

earthspark season 2 episode 4 liveblog under cut. spoilers obvi

-my boy swindle!!! -ok that one ride is definitely where cosmos shows up i mean just look at it. -for swindle it makes perfect sense that he's the same as ever. you can't make a guy named swindle an honest man. can't be done. -swindle selling a flamethrower. i can see the spaceballs reference in the tfwiki captions as we speak, so long as they don't go full weird al theming since ive been spoiled on his appearance. so hyped for that btw -the background humans look… bad. humans are not the strong suit of the new animation team, i can tell you that -is that… what. no, robbie, what??? -NO no no no no please don't be a forced romantic subplot with a character we just met earthspark you are better than that -NO -ok maybe. seems with the episode title the focus will be more on the other group and how they handle whatever robbie's feeling?? not a bad concept!! kinda fun!! -'redundant! but still scary' ok that line was good -laptop gotta charge so i'll take the rest of this episode's notes from my phone and transfer from there -you met 5 minutes ago eating weird fair food robbie why is your reaction somehow this strong. what is happening -ok this episode is kinda unbearably awkward but im holding out for cosmos. weird al save me from this -CHASE SCENE!! now its getting good -love the realism of that kind of mediocre looking ddr. i don't think i've ever seen that in a show before--we can't all be pros but impressive ddr playing i think is all i've seen in shows -izzy is having the weirdest afternoon of her life -man if this were like 2010 i could SEE the promotional flash game with the ship chase. but it isn't, so that will never exist. sigh -WOOOOOOOO WEIRD AL LETS GOOOO -note to self: add 'suspiciously specific denial' to tv tropes page for fairmaestro's line there -ok izzy has a name!! had to go back and edit it into my earlier reaction--wonder if she'll show up again

[night-dark-woods]

tagged by @villanevehaus :3

9 people you'd like to get to know better

last song: unfortunately. c'est la vie by bbno$ yung gravy and rich brian. its been stuck in my head for three weeks now.

fave colour: most jewel tones, but i love a good pthalo green.

currently watching: finally finishing person of interest bc i could never bring myself to finish the last season. also bob's burgers.

last movie: THE THING 1982. MOVIE OF ALL TIME. technically Bottoms but given that i left the room 15 minutes in since i'd just been sitting there plugging my ears bc i can't handle secondhand embarrassment. i don't think that counts.

currently reading:

see when i was a kid i was always like HOW is my mom in the middle of a bunch of books at once. however. here we are:

the archive undying - emma mieko candon

the bright ages - matthew gabriele and david perry

shadow and claw - gene wolfe

into the planet: my life as a cave diver - jill heinerth

and then technically, though i havent picked these up in a few months:

gardens of the moon - steven erikson

kushiel's avatar - jacqueline carey

antigonick - anne carson (going slowly since im reading it with carson's actual translation and then also got a copy of the greek to reference to see what's up with specific really fun word choices)

sweet/spicy/savoury: savory!

last thing I googled: george costanza (needed to check that i was identifying him correctly for an image id lol)

current obsession: memorizing the entirety of the unveiling lore book from destiny 2! ive got the first chapter down and the first paragraph of the second, but i mostly do it when it's slow at work and im on register lol so that's longterm.

also putting native shrubs in the yard since the landlord said i could do what i want.

currently working on: eris/ikora lyricstuck set to curses by the crane wives! ive got... 3 of 10 pages done, each of which have 2 illustrations on them.

okay lets see. tagging: @planet4546b @mxsovereign @siyurikspakvariisis @oystermustroom @prismaplex @whatwwwwwww @37q @shawsbear @sotvrna also hi any other mutuals if i didnt tag u pls consider yourselves tagged.

[okay-j-hannah]

Hii hannah!! It's me, the mysterious anon and I'm officially done with not just my exams but highschool! I got my results back few days ago and im surprised i almost got all As because during the last three exams I was literally reading will turner and lotr fanfictions more than my textbooks lmao 😭

And can I just say you're so so sweet and ilysm !!! tysm for accepting my request, can't wait to see how you are gonna write them! although, do remember to write it with your own pace, you don't have to feel obligated to finish it and post it asap (and this goes to all the requests you've gotten) we know you're a human being too with your own things in your daily life and ofc we acknowledge and respect that, that's the least we can do when you actually take time out of your life and accept to write our requests <333

I know I said it in the last ask I sent you but thank you so so much for accidently introducing me to will turner, remember how I fell down the rabbit hole? it seems i am still falling, but now in another rabbit hole named lord of the rings; yes I joined the lotr fandom! i was lookin for more orlando bloom movies and found out he played legolas and I started the series just for him lol,, really though the lotr universe is so beautiful!! ive always loved fantasy universes but was too lazy to actually start something classic like lotr but now that i've done it im feeling the hyperfixation literally running through my veins!! I ordered silmarillion and im like this close to ordering all the books in Tolkien legendarium even though im nearly broke lmao. and my bi ass is in love with everyone, especially the elves, came just for legolas but staying for all the tolkien elves and faramir, eowyn, sam and aragorn 😭 really though, I have barely read silmarillion yet i am in love with elves like ecthelion and glorfindel too 😭

i can't wait read more of your lotr work, so far, I've only read haldir fic (it was so cute!) and hobbit/doctor who one and im in love with that one!! i spend so much of my time thinking what if I were to accidently end up in my current hyperfixation universe. will I survive actually? Will I even be able to make eye contact with my comfort characters, or speak to them? unless somehow I get some kind of superpowers or immortality, i would likely die in the first fifteen minutes for sure haha. can't wait to read the second part of that story and how doctor fits into the story! Also mgime trope is actually so fun to read! after this one, I went to ao3 for more and im so in love with this trope im thinking about writing one myself! 

Just realising, It's funny thing, joining new fandom tbh ; i remember scrolling through your page in March and i had no idea who any of the lotr characters or potc characters were but now im in love with the lotr&potc universe and its all i can think about. do you mind, if i ask you how do you balance fandoms thing? you're in so many fandoms and i always wonder how you love them/give them time equally even after having so many other fandoms. in recent years I've joined many fandoms but every time I join a new one, i start loving the new one so much i  completely stop even thinking bout the old one. and it's incredibly silly i know but I feel like I'm betraying/cheating my old fandom and my comfort characters in a way by hyperfixating on whatever my current fandom is. 

Speaking of hyperfixations, also so so excited for David tennant in the 60th specials!! And donna n wilf!! I too will have to finish 13's episodes before November though. btw did you see the bts pictures of 15 and the new companion Ruby? It seems like we're gonna get good history episodes with the new doctor !! 

Oh also!! It's been officially a year since I started reading your fics! And today 29 May actually marks the day(technically night ig) I read the last parts of dying girl series. I still remember that day, I had finished watching stranger things' then new episodes, I was already crying because of The max and vecna episode and I decided to torture myself more by reading the series and cried more lmao.

Ahh cant believe its been a year, i remember being anxious to send you my request and all those asks and now I am actually talking to you! I am so glad I decided to check out your blog last May, one of the best decision ive made! If it werent for you, i probably would've never further watched doctor who, or started potc and lotr/hobbit series and just Tolkien's work tbh. Ik I've said it a lot of times but really though, thank you so much for introducing me to all these movies, shows, books and ofc, your writing. I've loved every single second I've spent on your blog and while watching these tv and movie series, idk how to exactly word this because english isn't my first language, but the time spent on your blog and while watching the shows/movies really is best time I've spent in my boring life, I've felt more alive doing that than I actually had while living my "life". 

Oh and I'm glad you had fun writing my domestic fic request! I would also love to read about the reader and doctors' in between adventures, hope you write about it and honestly, I'd love to read whatever you write, even if it isn't full fics, just random stuff like headcanons or draft ideas you had! And I would request bout it but I've already requested two fics and honestly, my brain feels too disconnected from the fic to give you ideas kinda stuff for the fic. I guess, its time to reread the series ; I hope I can get through it this time without crying though 😭

I still haven't finished watching all the potc movies, only two or three because I got into lotr, but more will turner content from you? So excited!! And yeah It is surprising that I haven't watched the movies because they are classic! but they actually came out before I was born/when I was really young so I didn't get to watch them at that time, plus movies, especially from outside my country weren't as accessible so my brain focused on what I had, the barbie and disney movies and tv cartoons.

Sometimes I honestly can't believe that all the movies/TV series I'm hyperfixating over came out so long ago and that I am watching and obsessing over them after like 15-20 years, that really is a lot of time! but tbh, I feel like this is how it was meant to be, yknow? I was meant to love these movies and characters rn, because maybe I needed them now more than I did back then. And as I said, I was barely a kid and didn't even speak English language, even if I did get to watch all the movies I don't think I'd even understand them lol. 

Oh and I too love the pen pal things we have going, it's fun, isn't it? Really sorry for replying months late though, i wanted to write earlier but I have executive dysfunction so it's really hard to do even the simplest of things😭 next time i'll try not to be months late lol.

I just realised I wrote a lot lol, Thank you for reading the whole rambling, I hope the whole thing doesn't seem too diorganised to read . And yeah, Bye! hope you have good day/night or whatever time of the day you're reading this at<333

Hello mysterious anon!

I think our trend will now be just randomly replying to each other every few months because 100% we both have busy lives.

I feel weirdly proud to have instigated some of your new fandom hyperfixations, I am so obsessed with too many. It is really hard to spread all my love/attention to so many.

I think I look at it like phases. I will always return to my old loves, but depending on my mood or phase in life I'm drawn to a certain fandom. I started rewatching Criminal Minds a while ago and got so reinvested in the show that I started writing a series with Spencer Reid {it's like 21k words right now and I haven't decided if I'm posting it or not}

And I started watching The Crown, so I've fully entered another time period phase and I want to watch all things Jane Austen. I read Sense and Sensibility recently because of it. I think I'm going to watch Little House on the Prairie for the time period drama. I might watch Poldark or Outlander or Vikings for the same reason.

I agree it's hard to move on to another fandom when you feel you're neglecting the others. I try to refresh my brain of my old favorites, like I remember the day I mixed up Death Eaters and Dementors and I felt so ashamed that I reread the whole Harry Potter series just to remind myself.

I guess I just do my best to acknowledge all of them and then be patient when I'm fixating on only one in particular. I find a balance when I'm writing fics about them because I'll rewatch something so I can get a feel for the characters before I write about them. But sometimes it is hard to write a request for a character that I am not currently obsessed with.

I'm glad you passed your classes and are hopefully moving on to bigger and better things {I know you are fandom wise}. I haven't been writing much the last year, but I do still check my activity frequently. We'll see what and when I'll decide to post next.

But for now, I wish you luck in life and hopefully the comfort you'll get from your new potc and lotr friends will get you through some of the tough times.

💜 Hannah

[abrakophile]

I was looking through a bunch of junk and found some letters from my dad when he was in the army. I’m afraid I'll accidently toss them, so maybe I’ll put them here?

OPs Name JUNE 02 03

I LOVE YOU

THIS IS MY NAME IN KURDISH

*my dad wrote his first and last name, and under it, in Kurdish*

ILL TRY AND FIND OUT HOW TO WRITE YOUR NAME AND MOMS TOO.

ITS STILL HOT. I WORK AND READ BOOKS TO PASS THE TIME AWAY.

HOW ARE YOU DOING? GOOD I HOPE. WHAT DO YOU DO FOR FUN? DO YOU EVER HANG OUT WITH YOUR FRIENDS? TELL THEM I SAID “WASSUP?” NAH, DONT TELL THEM. TELL ME WHAT YOUR THINKING. I’M TRYING TO SEND YOU SOME MORE OF MY DRAWINGS. WHAT DO YOU WANT ME TO DRAW YOU? DID YOU LIKE THE DRAWING I SENT YOU OF YOU NAME? ITS ALRIGHT IF YOU DIDNY. JUST TELL ME WHAT YOU DO WANT ME TO DRAW YOU.

(Flip Page)

THIS IS WEIRD! (The page does not have lines on the left side of it) i WONDER WHAT HAPPENED TO THIS PIECE OF PAPER. HaHa

I MISS YOU ALOT. PLEASE SOND ME SOME MORE OF YOUR DRAWINGS, YOU CAN DRAW ME ANYTHING YOU WANT TO.

ARE YOU BEING GOOD FOR YOUR MOM? ITS NICE IF YOU HELP HER OUT WHILE I’M AWAY.

HAVE YOU BEEN ANYPLACE NEW? HOW IS SCHOOL GOING FOR YOU? IS MOMMY GOING TO SCHOOL? I KNOW I WANT TO GO TO SCHOOL WHEN I GET BACK. HOPEFULLY I GET THE CHANCE TO LEARN EVERYTHING THAT THERE IS TO KNOW. THAT WOULD BE GREAT.

ALSO, ID LIKE TO DO SOME FISHING? HOW ABOUT YOU? I GUESS ILL END HERE. BE GOOD AND STAY IN SCHOOL. AND JUST SAY NO TO DRUGS.

THEYRE BAD.

I LIVE YOU OP

*hearts and x’s* DADDY

---

(I don’t know if all these pages are in order or if it’s missing any, but this was the letter in the same stack as the last but this one was for my mom. In some places his indents indicate passage of time.)

I HAVENT HAD ANY TIME TO WRITE SINCE WEVE BEEN ON THE ROAD, NOT TO MENTION THAT WE CAN’T SEND MAIL WHEN WE’RE MOVING ALL THE TIME.

WEVE BEEN ON THE ROAD FOR ABOUT FIVE OR SIX DAYS, I HAVENT REALLY BEEN COUNTING. I KNOW I TOLD YOU THAT WE’D BE IN KUWAIT FOR A WHILE, BUT THAT WAS SO YOU WOULDNT BE WORRIED. I’M GOING TO KEEP THIS LETTER THOUGH, TILL I GET HOME.

ABOUT TWO NIGHTS AGO, WE DROVE THROUGH BAGDHAD, SOMEBODY SAID THAT THERE WERE PILED BODIES, I DONT KNOW IF IT WAS TRUE.

AND I GUESS YESTERDAY, A COUPLE OF PEOPLE SAID THEY SAW A MISSILE OR SOEMTHING SHOT AT US. I WAS TRYING TO FIX A TRUCK SO I DIDNT SEE IT.

ITS NOT AS DUSTY HERE IN IRAQ. IT REMINDS ME OF THE CONVOYS IN KOREA.

MOST OF THE PEOPLE WILL WAVE “HI”. SOME OTHERS DONT.

I SAW A KID OPEN HIS HAND ONCE WHILE MOVING, AND IT SAID “BUSH” THAT WAS KIND OF COOL.

OH YEAH. HERES A STORY. WHILE OUT DOING A MISSION, ONE OF OUR “BRADLEY” TANKS FIRED ON AN ENEMY AMMO TRUCK AND CLIPPED A KID. THE ROUNDS BLEW ONE OF HIS LEGS OFF AND SOME OF THE OTHER, FROM THE KNEE DOWN. SO THE MEDICS PICKED HIM UP AND BROUGHT HIM TO OUR RECONCOLIDATING POINT FOR MEDICAL TREATMENT. I GUESS HE EVENTUALLY DIED FROM LOSS OF BLOOD THE NEXT NIGHT AND YESTERDAY THEY TOOK HIM OUT AND BURIED HIM.

ALSO WE PICKED UP ABOUT 25-30 P.O.W.s AND SENT THEM SOUTH.

IT GETS PRETTY COLD AT NIGHT. AND THE DAY’S ARE VERY HOT.

SINCE WE LEFT KUWAIT ITS BEEN ME AND MENDOZA IN THE FIVE TON WRECKER AND I HAVE TO ADMIT THAT ITS BEEN EXCITING. WE KEPT GETTING SEPERATED FROM THE CONVOY AND BREAKING DOWN. BUT I THINK THAT WERE BETTER NOW. HOPEFULLY.

IM STILL WAITING TO BE AMBUSHED TO MAKE ALL THIS SEEM REAL TO ME. A PART OF ME WANTS IT AND ANOTHER DOESNT.

AND IT SEEMS LIKE ONLY OUR UNIT HAS TO STAY IN UNIFORM, EVERYONE ELSE WEARS T-SHIRTS AND BANDENA’S AND RAGS ON THEIR HEAD

WERE STILL GOING NORTH. NOBODY KNOWS HOW LONG WE’LL STAY. ITS NOT THAT BAD HERE. MEANING, IT COULD BE WORSE. 

I USED A “SHIT-CHAIR”. ITS JUST A METAL CHAIR WITH A HOLE CUT IN THE MIDDLE AND THE SEAT FROM A TOILET BOLTED TO IT, GROSS.

HELICOPTERS CAN BE HEARD ALL DAY AND NIGHT. I GOT TO SEE THEM DROP BOMBS ALL DAY ABOUT 3 DAYS AGO, FROM A DISTANCE OF COURSE.

ILL BE DRIVING AGAIN, IN A MINUTE. PROBABLY RE-FUEL AND BACK ON THE ROAD AGAIN. IM ENJOYING IT.

I HAVE 8 MAGAZINES FULL OF ROUNDS. NO GRENADES, BUT I LIKE IT LIKE THAT.

SOMETIMES IT SMELLS LIKE SHIT.

I GUESS ILL END IT HERE FOR NOW

I LOVE YOU AND MISS YOU TWO TWICE IF NOT THRICE AS MUCH AS YOU MIGHT MISS ME TOO.

HELLO AGAIN. WERE SOMEWHERE NEAR TIKRI + MOSUL. YESTERDAY, ME + MENDOZA WENT LOOKING FOR MOMENTO’S. WE BROKE A LOCK TO A NEAR BY BUNKER AND FOUND 6 A.K.47s! BUT ON OUR WAY BACK TO TURN THEM IN, MAJOR TATU GOT THEM FROM US. I WAS SO PISSED. BUT I GOT A GAS MASK w/ FILTER, A FULL MAGAZINE CLIP FROM ONE OF THE A.K.s AND A BERET WITH IRAQ 1 RANK ON IT.

I MADE A STENCIL FOR THE TRUCK WERE RIDING IN. ITS CALLED THE “GAMBLER.” YESTERDAY MENDOZA DROVE, SO TODAY ILL BE DRIVING.

IM NOT POSITIVE, BUT, I THINK WERE GOING TO TURKEY. NIETO SAYS THAT HE OVERHEARD SOMEBODY FROM S1 (or SI, I’m not sure) SAYING WE MIGHT GET PAID EXTRA FOR GOING THROUGH BAGHDAD.

I THINK NIETO’S MAD AT ME. CANT EXPLAIN WHY. MAYBE ITS BECAUSE IM RIDING WITH MENDOZA AND HE DOESNT LIKE MENDOZA TOO MUCH. OH WELL, WHATEVER REASON, HOPE THINGS GET NORMAL AGAIN. HAVE TO GO,

*hearts and xs*

TODAY IS THE 25th OF APRIL, I RECEIVED FIVE OR SIX (OR SEVEN) LETTERS YESTERDAY. THE LATEST WAS DATED 07 OF APRIL. THAT TELLS ME THAT ITS GOING TO TAKE A WHILE TO COMMUNICATE.

WE HAVENT RECEIVED MAIL BECAUSE WEVE BEEN MOVING NEVER STAYING IN ONE PLACE MORE THAN A DAY, OR TWO, UNTIL NOW. WE’VE BEEN IN THIS SPOT GOING ON FOUR DAYS TOMORROW?!

GIVE ME A MINUTE...

FOR THE LAST COUPLE OF DAYS IVE BEEN HELPING MENDOZA PULL THE ENGINE OUT OF A 5 TON TRUCK AND SWITCH IT w/ ANOTHER ONE. IT WOULD HAVE BEEN EASY BUT THE FLY WHEEL SEIZED UP INSIDE THE BELL HOUSING. ITS FINISHED NOW AND THE RUMOR IS WE’RE LEAVING  (OR MOVING) AGAIN TOMORROW.

ITS 10:33 THURSDAY MORNING. YOUR TIME IS 12:32 JUST TURNING THURSDAY.

I ALMOST CRYED WHEN I SAW ELIS PICTURE. I REALLY MISS BOTH OF YOU. LET ME BACK TO BEFORE I GOT DISTRACTED. I HAVENT BEEN ABLE TO SEND MAIL BECAUSE WE’VE BEEN MOVING. BUT I GUESS THAT WHATEVER THREAT THERE WAS (IF ANY), ISNT SO THREATFUL ANYMORE, WE CAN START RECEIVING AND SENDING MAIL. NO PHONE TO CALL FROM, AND NO INTERNET TO E-MAIL FROM.

THE WHOLE UNIT IS SCATTERED, SO EVEN IF I GET WHAT YOU NEED IT’LL TAKE FOREVER TO GET IT TO YOU. LET ME PULL THOSE LETTERS BACK OUT. OH WAIT. I DID LAUNDRY AND SOME UNDERWEAR THATS DRY, FELT HARD, OH WELL, WAIT A SECOND, K

I HAD TO FOLD SOME T-SHIRTS. ALL MY SOCKS ARE STILL DAMP. 

YOU CAN USE MY CONTRACT TO SHOW THAT I ENLISTED IN TEXAS AND HOWS THIS

*On a separate sheet my dad wrote a detailed note for my mom to give to someone to confirm that he did want to buy a house. He writes “I AM ALIVE AND WELL.” and “PLEASE ACCEPT THIS PAPER”, then he signed it with his scribble signature, and underneath it wrote his name in print and added “1st SQUADRON 10th CAVALRY HEADQUARTERS TROOP (I have no clue what this means)*

HOW’S THAT? HOPE I SPELLED EVERYTHING CORRECTLY. IM ALMOST READY WITH A DESIGN TO COVER THE OTHER TATTOOS ON MY LEFT FOREARM.

I JUST FINISHED LOOKING OVER ALL THOSE LETTERS YOU SENT FOR ME

IM BACK! I GOT SLEEPY SO I TRYED TO LAY DOWN FOR A LITTLE BIT. NO SLEEP. I DONT THINK. I DIDNT HAVE ENOUGH WATER TO WASH MY DCV’S AND A PAIR OF BDV’S. BESIDES FOR DRINKING WATER, BUT WE HAVE TO CONSERVE IT.

LET ME TELL YOU ABOUT THE RUMORS. TOMORROW WE’LL BE LEAVING FOR THE IRAN/IRAQ BORDER TO DO “PEACE KEEPING” FOR 3 TO 6 mths. OTHERS SAY THAT THE 4ID (i think is what this says) GENERAL WANTS TO KEEP US HERE TILL NOV., THATS WHEN 1 CAV WILL COME TO REPLACE US. WHILE OTHERS SAY WE MIGHT LEAVE BY JUNE. NOTHINGS FOR SURE.

SMALLER RUMORS FLOATING AROUND THE SITE ARE; RAMSEY AND SFC BACON ARE SLEEPING TOGETHER. SGT SIREK HAS PLANS TO TAKE NIETO AS HIS APPRENTICE AND PADIWAN LEARNER OF THE DARK SIDE. LITTLE BLACK ARNOLD IS MILITARY INTELLIGENCE FOR SPECIAL FORCES OPERATING UNDER COVER A SURVEILLENCE AS PART OF

*the rest of the page is blank*

IM BACK. TODAY IS THE 27th. I GOT BACK TO THE LITTLE CAMP AREA ABOUT AN HOUR AND A HALF AGO. I LEFT YESTERDAY MORNING TO, WELL, AS PART OF DE-CON (DE-CONTAMINATION) MISSION. HERES THE INFORMATION THAT I GATHERED.

A SITE HAD BEEN FOUND THAT WAS THOUGHT TO HAVE CHEMICAL WEAPONS AND 1-10 WAS APPOINTED TO GO TO THE SITE AND DE-CON THE CIVILIANS THAT WERE GOING TO OPEN THEM. AS IT TURNS OUT THE CIVILIANS HAVE BEEN DE-LAYED AND WOULD BE SET BACK 1 DAY.

THE NBC TEAM THAT I WAS WITH WERENT PREPARED TO STAY OVER NIGHT AND AS FORCASTED BY SSG MINOR WE MIGHT HAVE HAD TO STAY 3 TO 4 DAYS. EVERYBODY WAS PISSED.

LATELY ITS BEEN GETTING REALLY COLD AT NIGHT AND WE JUST HAPPENED TO BE NEAR A RUNNING RIVER. SO THE, ITS ABOUT 9 O’CLOCK AND IM BEAT, NO SLEEPING BAG OR ANYTHING TO COVER UP WITH AND I DECIDE TO TRY AND SLEEP. I GET AS COMFORTABLE AS POSSIBLE AND I GET ATTACKED BY MOSQUITOS. NOW IM PISSED SO I DECIDED TO JUST TO STAY UP ALL NIGHT. ABOUT 10PM ONE OF THE HEMTT (this might just say “hemi”, I don’t know) FUELERS SHOWS UP AND SGT TORRES SAYS HE HAS EVERYBODYS SLEEPING BAG! THE SITES ABOUT 45 MINS AWAY AND THEY LEFT SOMETIME MID AFTERNOON TO GET OUR SHIT, I HATE THESE PEOPLE.

RIGHT NOW ITS 9:01 PM AND ITS 11:02 AM YOUR TIME. I MISS YOU.

RIGHT NOW IM GOING TO ADDRESS AN ENVELOPE AND HAVE IT READY TO SEND TOMMOROW THE 28th. IM SORRY IF IT SEEMS THAT IM NOT WRITING VERY OFTEN. FOR A WHILE WE COULDN’T. AND NOW THAT IT SEEMS WE MIGHT BE HERE A LITTLE WHILE, THEYVE KEPT ME REALLY BUSY. LET ME ADDRESS THE ENVELOPES (he drew a star here)

ALL DONE. I THOUGHT ABOUT THE HOUSE A LOT TODAY AND YESTERDAY. IM SURE BY THE TIME THIS LETTER REACHES YOU, YOU’LL HAVE EITHER GOTTEN IT OR GAVE IT UP. IM O.K. WITH EITHER DECISION YOUVE MADE.

YOUVE KEPT THIS FAMILY TOGETHER, AND THAT MAKES ME PROUD. YOUR SMART, ATTRACTIVE AND FUNNY. AND YOU DONT TAKE ANY SHIT FROM ANYBODY. I LOVE YOU.

I HOPE THAT OUR DAUGHTER TURNS OUT TO BE LIKE YOU.

I GUESS ILL MAIL THIS TOMORROW, FIRST THING, SO

EVER YOURS

EVER MINE

*my dad signed it with his scribble, and wrote his name under it. under that are hearts and x’s with my mom’s name and then my name under hers.*

[suearthboundau]

hey guys i know its been pretty quiet, so im posting to give u all a little update.

first of all, thank u for all the support and well-wishes. i really appreciate it in this difficult time.

secondly, ive been thinking about this story and how its delivered, and potentially there will be changes.

right now, i am posting this story as a comic 11 panels at a time. when i first started this blog, a comic was the format i chose (rather than fanfic) because i wanted to work on my drawing, i could easier match the show’s tone/storytelling style through visuals, i would be more likely to have a larger viewerbase, and because i already have a different “zircons on earth” au on ao3 with different characterisation/headcanons and didnt want confusion between the two.

when i first started, drawing an update was easy because i was so passionate about this project. i wouldnt even need a script sometimes because i had so many ideas, and i could get the sketches done in an hour and the digital done in another four. now, it takes me 4-5 hours just to do the script and sketches. i most likely have adhd, ive seen a doctor and im going to be tested soon, and when im not super passionate abt a project it can be completely impossible to focus on. sometimes ive had to split the sketching over two days because after a few hours of trying to work on it i could only get 3 panels done. its like i try to think and something blocks thoughts from forming, even though i usually know whatll happen in a page just figuring out how to script it is hard. after the sketching, the digital is another 4-5 hours, and while it was fun and quick-feeling once, now it’s something i really have to slog through, doing all the simplest panels first like im eating my potatoes before my brussel sprouts. the whole time i work, i feel stressed and frustrated and i want to be doing anything else. sometimes i end up staring at a wall for ten minutes because my brain is so unwilling to focus.

on top of that, a comic like mine moves at a glacial pace. if i keep posting 11 panels a week for a year from today, thatll be 612 panels. so far we’ve had over 100 and practically nothing has happened. it could take years to get through the whole story i had planned, and i dont want to work on this for years. when i started, i didnt realise my choices would make this such an undertaking. or i just assumed id always be passionate enough that it wouldnt feel like a chore.

an option ive considered is either partly or fully telling the story in writing instead. a single 2000 word chapter could bring six months worth of comic-told story, and take way less time. plus, im way way better at writing than drawing. however the problem is a single week’s update would take longer than drawing, because writing takes more effort and i hold myself to a higher standard with it. plus, writing gets less notes and noone will reblog it, and that mightnt seem like something i should care about but entertaining people is the only reason i keep working on this. so if i switched and my average notes dropped from 20 to 5 itd be disheartening.

another thought i had was just posting the dot-pointed story ideas i had and then ending the blog. the reasons i might do this:. im kind of losing my special interest in su. and my wrist issues keep recurring so i basically always am limited in how much i can write/draw each day, and i want to use my limited time to work on new story ideas im passionate to work on. also i have pretty bad depression to the point that i can really only set myself one big task every second day without feeling overwhelmed, and this blog can take up multiple of those slots since sometimes i have to split the work over 2-3 days. also, now that suf has been done for a while, the su fandom is less active and interaction is way down on my posts, indicating that i wont have an audience for much longer anyway. plus this is about the zircons and im pretty sure me and like 5 other ppl are the only ones posting/reblogging abt them anymore so theres no market for this idea. a reason i might not shut down the blog is that its personally disappointing to me to give up on a project i was once so excited to finish.

so yeah, let me know what u guys think.

[trenchcoatkitten]

So I’ve been reading Temperature of the Heart, and you’ve mentioned how you have the whole thing written already. Can you describe what that’s like? What’s your writing process? How long does it take for you to write everything start to finish? Do you plan it all out or just kind of wing it? How long do you sit in an idea before you start?? Sorry about all the questions, I’m just so curious >_

bro!!! are you sure i will scream about writing for days omg

first of all THANK YOU its so freaking cool that you came to ask your questions and that you like my writing, im still sort of getting used to my writing not just being garbage that i read in the dark at 2am and never share with anybody, and i am always excited to answer questions waaaah 

(THIS IS GOING TO BE LONG I APOLOGIZE IM PUTTING A READING BREAK IN CAUSE I WENT OFF BRO, IM THE WOOOOORST) 

my process is pretty weird, it’s kind of all over the place? I’m kind of a halfway planner halfway pantser. I have an idea and usually make some disjointed notes about character and the main idea, in my phone or maybe on a google doc, and then a pinterest board maybe? Something to get excited about, a visualization. I ALWAYS tell myself im going to make an outline first and then i ALWAYS just jump right into writing because I’m too excited/impatient to wait. give me words on a page. give me dialogue. 

Usually when I’m a little bit into the project, when i know that I’m not going to abandon it to the depths off where my WIPs go to die (rip like literally over 300 individual and unique works, this is NOT an exaggeration, you should see my document bank its gross) Ill say “ok fuck you sami its time to actually know where you’re going” and I’ll sit down and make the grossest outline you have EVER seen. like im talking, my outlines are littered with memes, me yelling at myself, actual stuff thats going to end up in the final project, and just general random garbage? its so gross. Ive literally only showed one of my outlines to one person ever (hi akira!) bc im super self conscious of them and hate the way that i write them. making an outline usually sucks up an entire day of writing. they’re pages and pages because some parts will be INCREDIBLY specific and other parts will be so vague you dont even know

From there, when im done with my garbage outline, (after going back through what I’ve written and fixing the shit that was just me going off like a psycho) I usually start writing in earnest. I’ll highlight the parts of the outline that I’ve done and I’ll go back and check it often to make sure im following through on my plans and the character arcs and such, making sure that everything ties in and such. This section is me like. every day getting home from work or whatever and sitting down at the computer and not moving until 2am, this is the section where i forget to eat and I dont sleep enough and i forget to drink water or take my vitamins and I do word sprints with myself and have days where I write 10 thousand words in one sitting. (very not healthy and also terrible i do NOT recommend) this is the section where I’ll handwrite anything i can in the back of classes and at rehearsals because im pouring out words.

during this section I go back and edit ENDLESSLY. i cannot write something and just let it be. I go back to the section I wrote the night before, I go back to the section I just wrote, i go back to the very beginning. I generally dont have to do 1st 2nd 3rd draft this way, but it is much more time consuming as Im just writing. i dont know if i reccommend this its a MESS

THeN once i finish writing the whole thing, i sit down and reread/edit the whole thing once through. this makes sure i have good flow, the paragraphs go together well, the prose feels right to me, timelines make sense. during this time i make ENDLESS paper notes with calendars, section notes, additions, drabbles, thoughts about my own shit. i have notebooks full of just garbage. im not kidding. full notebooks. 

Once I finish that read/edit through I’m usually happy. only once something is completely finished will I consider posting. I go back too much, I add shit, I can’t let go of shit, not until it’s done. While I’m posting - I go through the chapter I’m going to post with a fine tooth comb, try to catch any tiny little mistake, add words here and there, but never change anything large if I can help it. Then i format it on Ao3 (this is literal hell, fuck the HTML editor it wants me to die) and then post it. Deciding to post a chapter to actually hitting ‘post’ usually takes me 1-4 hours, depending on the length, the difficulty of formatting, and how many goddamn links i wanna put in the chapter notes cause im the worst~ (insert jean ralphio voice) 

~~~

LISTEN im probably super extra but I’ve been writing since I was in sixth grade (thats twelve years! time is an enigma and i hate it!) and so I have a bit of practice, i have a bit of experience and while I’m not the best me that I can be, I KNOW myself, and this is just what works best for me. 

As for timing - it depends on the length of the project and how motivated I am. It took me about a month to write Royal (~50k), just a little over a month to write All Might’s All Night Shop Stop (~75k), and just about two months to write Temperature of the Heart (~115k). I try to post every few days, because as a person I hate waiting and I don’t want to do that to my readers! 

~~~

As for the ‘how long do i sit on an idea before writing it’ it really depends. Some things I will receive inspiration or a sliver of an idea and start writing it in the next ten minutes, even if I have to stop working on something I’m already working on, because that was Brain Has Decided. Sometimes I will consider an idea for like. months before actually doing it. I’ve had the idea for FBoW (the newest thing im working on oops? have i told anybody about this NO cause that will make it REAL) since before I started Royal, which was like. Last november. But I just couldnt quite do it for some reason, and it wasn’t pressing. My brain is super broken, and a lot of times I get sick over ideas. I can’t sleep or eat until I’ve written, and I will repeat phrases to myself until i can get them out of my head by writing them down. (Sometimes this is something nice or poetic - “The golden hour lights up the whole world, wiggling its fingers into every nook and cranny, lighting up two people lounging on a bench-swing, someone leaned onto porch stairs with a mug of tea, the space between those walking down a dirt road, a couple of dogs laid out on the deck.” and other times its literally “Ranch Fiddlesticks.” I’m not kidding. i have a note in my phone that says ranch fiddlesticks because I was actually going to Die if i didnt write it down.)

I do wish my brain didn’t do this - but I guess it makes some fun art, doesn’t it? 

WOW OKAY THIS WAS SO LONG im so sorry jesus christ. SOrry i will ALWAYS go off about my process and what it’s like to write. Writing is so so important to me, I LOVE it with every tiny atom of my weak, alcohol-infused, overworked heart. Despite how scary it is sometimes I am very glad to be sharing my work with the world, seeing peoples’ reactions and hearing things about my words, hearing how this little picture in my mind has gone into yours. 

okay jfc im done now im so sorry. thank you again and again and again, a thousand times over, for reading my work and enjoying the worlds that i enjoy building. It makes me feel like I’m worth it. It makes me feel like I’m doing something good. 

ily :’)

[shakespearean-tc]

Last day of school post?

Originally posted July 3rd, 2019 Ok so i guess it wasnt my official last dayof school but it was like a month ago and i decided to,,, talk about it??? since i never did and it was literally like ugh my heART this is basically more stuff about A so if you arent interested ignore this post

So,,, the last day that i really went to school was this thing that ,,,, idk if other schools do it but its lagoon day where the seniors go to Lagoon and like half the teachers go to chaperone, right??? So i got there early because I always get to school early and I saw a familiar mess of brown hair and i just got hype??? My heart practically did the happy emote and he turned around and smiled really big and he was like “M!!!! Hi!” and he waved and stuff then he went up the stairs because he was heading to the class he was subbing for (that was before class)

Later my friends came to school and i was just kinda sitting there being a dork and daydreaming and then i was like “OH YEAH A is here!!!” and my theatre friend was really happy yknow and we jsut talked for a while and i was like “man i wish he was subbing for my french teacher, but i know hes not because she didnt hire a substitue because she knew like no one would come” and so i got a little sad but yknow i knew id see him at lunch and stuff

well the bell rang and i headed up stairs to the french room and it was empty from what i saw so i popped my head in and GUESS WHO WAS SITTING AT THE DESK

YUP YOU GUESSED IT

So i played it cool because i can totally do that yknow and just kinda leaned against the doorframe and i was like “well, fancy seeing you here.” and he looked up and smiled again and laughed and he was like “are you following me?” and i laughed and sat down in my desk and i asked him how he was etc etc and we jsut talked for a while until the bell rang signaling that class was to start but??? no one walked in??? and so i was talking to him when two of my friends walked in and stuff and so we just?? sat and played cards all period long?? i say this but we actually (A and I) broke into song because I mentioned this musical I really love (Hadestown) and A kinda stared at me for a minute and his eyes went wide and the conversation went as such:

A: “Wait, you like Hadestown?” Me: “Yeah? I LOVE Hadestown.” A: “I… I love Hadestown too! I just didn’t know that anyone liked it.” Me: “Okay, wait- What’s your favorite song?” A: “Well, Way Down Hadestown is SUPER great, but the one I really love is Wait for Me or Hey, Little Songbird. I wish I had Patrick Page’s voice. What about you?” Me: “Hey, Little Songbird is literally one of my favorites. Also same?? I wish I could sing as good as anyone in the cast.” A: *he smiled and started singing it (his vocal range is tenor so he hiked up the key and we changed the tune a bit because yes)*

So we literally ran around the room singing Hey, Little Songbird and like, 17 other songs from miscellaneous musicals. My other friends joined in too and it was so much fun

Obviously, we were still in school, and so that class period had to end ;-; I had Physics next and I was whining to him how I really didn’t want to go. He turned to me and said “Listen. You’ve gotta go to class M. If you actually get permission from your teacher to come back, then fine. But I don’t want you to skip class because you missed me.” I agreed, begrudgingly and headed to Physics, which was literally across the hall.

I went in talked to my teacher and was back in the french room in like under 15 minutes

The classroom was empty and he was just sitting at the teachers desk playing pokemon on his frigging nintendo ds and i laughed and he looked up and was like “oh hey, i didnt think you’d be back” i told him my physics teacher told me i could leave since,,, she doesnt really like me and i had already done everything i needed to do like fr its the end of the school year why would she want me to hang out in her class for an hour???

anyway i hopped up onto the table and we just,,, talked??? about everything??

I told him I was super bummed about school ending and not being able to go to Drama class everyday. He told me he was worried because him and his girlfriend were having a lot of issues lately and he was struggling with knowing to stick it out or just break it off. I told him that I was not gonna influence his decision whatsoever, but that whatever he chose,,, he needed to keep in mind that HIS mental and physical health was the most important at this point. We eventually brushed that subject away because I told him I would be of no help at all bc,,, ive like never been in a healthy relationship so i didnt know what was right and what was wrong - i dont remember how but i think he asked me how class was going and what classes i was going to be happy to be done with and i was like “hOOOO BOI HISTORY CLASS fOR SURE” and he kinda laughed and was like,,, “what why”

and i just weNT OFF telling him how trashy of a class it was and that no one would pay attention and that my teacher would always rant about democrats and liberals and just say all this garbage about how trashy immigrants were and etc etc and he just sighed and he apologised that i had to deal with a teacher like that and we started to talk about some prick in that class that went off about how rape isnt rape if she doesnt outright say no

me and A just,,, bonded over mutual disgust for this kid haha

anyway after that i just kinda,,, decided to lay down on the table bc i was tired and i kinda sighed and stared at the ceiling. I think A could tell something was up with me because he asked me what was wrong and I kinda gave him a “nothing is wrong im fine” kinda mumbled response. of course this is A and he obviously knew i was lying so he asked me again and i jsut kinda started to choke up and I sat up with tears in my eyes. Immediately he was like, “Omg what’s the matter whats up” and I just,, broke down and told him I was super worried about my friend who he knows as well. I told him that I was stressed and that I felt like our friendship was mostly one sided. That I was just there because… I was the one that put everything into our friendship and instead of her giving AND taking as well, it was just her taking and taking and i was left in the dust. I basically poured my heart out to him and told him that I didn’t want to break things off because I didn’t want to hurt her but I told him that my mental health was suffering gREATLY. Of course, he took my advice and shoved it back into my face. It went something like this,,, A: “You need to take care of yourself. You. Come. First. You put everyone else before you, and that’s such an admirable trait, but you need to take care of yourself as well. Your mental health is in danger because you refuse to put yourself first. And you need to. At least, every once in a while. Anyone is lucky to have you care so deeply for them, but… you need to step back and be selfish for a while.” (I kind of flinched when he said selfish, because I have a big issue with that word, and I guess he noticed) “Why do you- You don’t like that word. Selfish. You don’t like it, do you?” Me: “I just… I’ve been called selfish a lot by my family and past friends and romantic… partners…? I don’t like it at all.” A: “You? Selfish?” *he laughs* “Bull. You’re one of, if not THE most selfless people I know. Listen to me. It is OKAY to be selfish sometimes. Not all the time, yeah. But you need to take care of yourself.” Me: “I just… I love my friends so much that I… I’d rather that I be miserable and they be happy, because… then they’re happy. Y’know?” A: *he smiles, but I think it was kinda a sad smile because his eyes looked a little tearful* “M. You have a heart of gold.That’s rare nowadays. In my opinion, it’s a blessing and a curse. You just need to learn to take care of yourself. You are the most important person in your life.” The conversation kind of… fizzled out after that emotional,,, discussion but we did talk about college and I asked him a lot about being a student teacher. The bell rang, we said goodbye and??? That was really it? I visited him at lunch and we ate and talked a lot more because I had a bunch of questions about college (i’ve been thinking about going to the same college that he is because they have a really good teaching program) but that was,,, pretty much it. School’s been over for a while and I just asjdfajf i miss him a lot this post was so  long super super sorry haha have a good day i guess??? end of the post??? how do i finish this whatever goodbye yall haha

[scarletrebel]

⭐star⭐ waffle at me about your favourite lines youve written

ohhh friend you have opened a pandoras box and i hope you are ready also thank you aha

so i started…….. picking some lines and made the Executive Decision to just do one fic because i was planning on doing a couple from a handful of fics but turns out im far too prone to waffling about this kind of stuff because i love picking things apart and figuring out why they work because i love fuckign words and the things they evoke and stuff so yeah this is just some fave lines from most recent fic, requital. 

this was part of a ‘directors cut’ writer thing and if anyone has any more prompts, feel more than free to send them my way! 

Requital, Chp. 1: 

His honesty, wrapped tightly underneath a chivalrous act; a throwaway comment to soften the exposure of such a question, draws her closer.

She kisses him, and hopes that even though the motion is countless in the amount of times they’ve come together, that the answer is plain enough. A claim, she hears her own words in her head, tasting the tobacco of his morning cigarette on her tongue, the warmth of the pull at his hands on her hips.

so whilst i cant say this section was directly inspired by the ecdysis book, what i can say is that there is definitely some influence going on here, in particular these two lines from the page ‘synesthesia’:

“Wu Ming is a bonfire in the darkness, and she crawls toward his warmth.”

“Wu Ming leaves his questions by the wayside as he is drawn inexorably into the gravity well of her desperate honesty.” 

and thats not something i realised until i was writing the final draft, and im pretty pleased with myself considering not only is requital going to examine some of the similarities between avia and drifter, but also the fact that ecdysis is probably my favourite book. i mean…… ‘drawn inexorably into the gravity well of her desperate honesty’ what the FUCK KIND OF LINE its gorgeous i cant deal with it or this book or this page or how desperately gorgeous the tragedy of drifter and orins relationship is 

also…… look. im a hopeless romantic. always have been, probs always will be, so when i say avia and rook are soulmates i mean it in the cheesiest way possible. right before this is rook feeling a bit self-conscious about the whole awoken engaging thing, and theres no way avia can actually put into words how irrevocably in love she is with rook. so she kisses him, and hopes beyond hope that she can put those feelings into motions if not words. i also enjoy the small bit of possessiveness that came out of her too, because the whole ‘claim’ thing with the awoken was there since the first draft but this section came in the final edit, she thinks of it so casually but when she goes on to say that she’d actually duel anyone who came between them i…….. would not put it past her to be 100% down to do that. 

rook isnt a bonfire in the darkness, he’s an anchor in the deep, a solid tether when the sea becomes a storm. 

(ayyy where the FUCK WAS THAT WHEN I WAS WRITING THIS) 

Requital Chp. 2:

Here’s the thing, if you’ve gone through the trouble of decrypting this (a fortified certain-eyes-only encryption that took me a couple of hundred years to perfect, thank you very much), it at least means you’re interested, so hear me out.

i like this line a lot, for a few reasons. drifter knows avia well enough at this point to be well acquainted with her temper and lack of time for dealing with his nonsense. it’s the first flick of the coin between the two of them, drifter laying the proverbial gauntlet down and at the end of the day, its up to her whether or not she picks it up. 

and she does, avia asks levi to decrypt it, and the first thing she sees is drifter acknowledging that shes done so and asking her to at least hear him out. he’s kind of caught her out, and she can respect that even if thats not at the forefront of her mind. avia also has her own brand of curiosity when it comes to people like the drifter, so this is kind of the first inkling of that. and it also (i hope) makes you wonder if drifter is aware of that curiosity that she has, if he sent the message decrypted on purpose to get her interested. 

She smiles at the note, throws her legs over the bed and stretches around a yawn. Five minutes later, Levi puts her in her armour.

“Are you sure you don’t want to stick around?” The Ghost asks. “We don’t have anything urgent to do. There’s breakfast here.”

Avia hums, considering. She moves into the kitchen, glances over the fridge, the cupboards. She looks then onto the sofa, the sprawled pillows, untidy blankets. Suddenly the armour on her body feels heavy, out of place, like the metal has no right being somewhere like this.

“No. I’m not hungry, let’s go.”

“Okay,” Levi says in that tone of voice that lets her know they aren’t buying it. “Should we walk, or transmat?”

Avia notices the balcony door is still open. She walks over and closes it, the streets barely alive as one or two civilians walk to and fro, glancing idly at each other as they pass. “Transmat.”

avia immediately makes an comment about being all domestic with rook in chapter 1. its just not something that suits her in her own mind, and that line (even though i havent waffled about it bc dear god theres too much here already) was something i immediately knew i wanted if i was going to write a day of domestic bliss with her and her fiance, because i knew it’d be a hard thing for her to just get on with like a normal person aha. 

so, we get this part in chapter 2. the domestic bliss is over, and what avia knows best, what shes always known best, is a set of armour and getting back to work. however this part of herself contradicts that which she’s experienced for the past day, and especially the line ‘Suddenly the armour on her body feels heavy, out of place, like the metal has no right being somewhere like this.’ i put in to really reinforce that idea. its not the metal that feels out of place in this scene, its the person in the metal. and her eagerness to transmat straight to the tower rather than walk through the peaceful city streets shows her tendency to run from such thoughts.

this part came really naturally, actually. its a small snapshot into a bigger struggle avia has with herself (especially given the dreaming city, the reef, petra and now potentially going back to the worst part of the shore with drifter) of where she belongs, and more importantly, if she deserves to belong. which is why levi talks to her in that tone because they know what shes doing, theyve seen it so many times before – avia in a scenario that resembles something normal and running from it with no one around to stop her, because in her subconscious she doesnt believe she deserves it. 

“Ada-1, I believe, has fully settled into the Tower. She becomes more and more tolerable of the Guardians by the day. And with the discovery of Niobe labs, her mood has been favourable.”

i had no idea how fun scarlet was to write until i got to this part. she almost has her own language, really. writing ‘im really proud of ada because i spent all morning with her and she was only snippy with like two guardians and shes been really uplifted and im really happy for her since they found niobe labs’ in scarlets own ‘okay but heres the relevant information’ way of explaining things is a challenge but FUN. like, really fun?? 

because scarlet wouldnt be mentioning adas mood if she didnt care, ya know? and its not that she cant say that longer thing about being proud and stuff, its just that she doesnt see the sense in it and its not important information. like, if avia and eden were to spend a dedicated amount of time whittling her down she would absolutely say ‘i am so proud of ada and also i wanna smooch her face how do i do that as an exo’ but its just not a thing for her. but part of the reason why ada and scarlet being together was an idea that i had was because i imagine that line of thinking probably suits ada. 

“It was at Ada’s request. I had more knowledge of the area in its current state, and felt more comfortable talking to Ikora and her Hidden agents than Ada did…”

supportive exo girlfriends. that is all. man ive gotta write more about these two

“Hmm,” Ada wears a concerned stare masked behind a formal rigidity that Avia knows her Warlock teammate best for.

if im being honest, i just really enjoy this line. i imagine its hard for exos to show concern, esp a character like ada and my girl scarlet, so avia has spent a lot of time dissecting certain facial cues and yeah im proud of how this description came out aha

…as if she hadn’t spent the past few months clipping sidelong comments and threatening him when his Gambit veered out of the realm of her control.

avia is a control freak. plain and simple, and i wanted to make that as obvious as possible considering this sentence is only a few away from avia choosing to go and talk to drifter. 

there’s a certain amount of ‘i need to understand this thing that i have limited knowledge on so i can predict/control/plan for it in the future’ in how avia views drifter in general, its a kind-of warlock way of thinking about things but the big difference is avias need for control in these situations is a) selfish and b) only applies to things that she knows she has a good chance of understanding/taming. shes not going around learning about the hive because she has a good understanding that thats a cosmic threat that can only be defended against until it comes. drifter on the other hand is on her doorstep.

i also really loved the contradiction in putting ‘gambit’ and ‘control’ next to each other in a sentence, i kinda hoped it showed how conflicted avia is about going and talking to drifter, and maybe even how naive it is of her to think that it could turn out okay. 

She was incensed, maybe, at the way he spoke to Ada, needed to go and stomp the idea out of his head but he got her talking, like he does

i like this line bc its avia acknowledging that she knows how shes viewed. she knows everyone sees her as a hot-head, she knows her anger veers away from her sometimes and whilst she’s gotten better at getting a handle on it, it’s still an aspect of her that people who dont know her well enough find it hard to get past. 

i also enjoy how new people to this fic/avia in general might not know that this is a big part of her? so she’s trying to use it as an excuse, ‘well no one can blame me if i say i got really mad because thats what i do’ and it (hopefully) tells new people about that aspect of her character without having to show the worst part of it, the convo with ada being an introduction to it i guess – especially since the past few scenes have seen her a lot softer than im used to writing aha. 

“Dammit,” she mutters under her breath. And walks towards the Drifter before she can make a better decision

fun fact – this line was originally ‘and walks down the corridor before she can make a better decision.’ 

i changed it because i wanted to make it more obvious that avia is making a conscious decision to choose drifter, that she’s walking towards a path that she knows is not a good idea. it provides foreshadowing for the allegiance quest and referring to him as ‘The Drifter’ cements it as an idea that she’s walking towards and not necessarily a person. 

[thenightisland]

you know the drill:

this is becoming like its own series but idk how else to explain this awful year i don’t even feeling like properly linking so here’s just the URLs of the other ones in the series: 1. http://thenightisland.tumblr.com/post/161087786689/explanationsupdates-under-the-cutmore-i 2. http://thenightisland.tumblr.com/post/161920216354/additional-updatesexplanations-under-the-cut 3. http://thenightisland.tumblr.com/post/163767959805/updates-under-the-cutmore-post-one-post-two-on 4. http://thenightisland.tumblr.com/post/164398486219/on-the-fourth-edition-of-what-the-fuck-is

one of the assessors got jumped a while back. she was just walking past a pt in the main assessment dept and he jumped up, punched her in the back of the head, took her to the ground and beat the fuck out of her. she was out for weeks and weeks and had broken facial bones. i can’t believe she didn’t quit.

our nurse executive quit though. not like, went prn or gave two weeks notice, like just straight up was like I’M DONE and walked out which honestly is the closest i’ve ever come to respecting him.

while having more psychologically unstable pts isn’t new, having more medically unstable pts has been a problem lately. like our crash cart is not like a medical hospital’s crash cart it’s like. an ambu bag some iv supplies and a stethoscope no lifesaving medications. when a pt has a medical issue we send them out to a medical hospital because obv we don’t have the resources to treat complex medical issues where we work. which didn’t used to be an issue because you’d used to see maybe two medical codes a year on my unit. we’ve had /ten/ since my last update post /just on my shift/. two of which weren’t even “pt is going downhill fast” codes they were “pt has no heartbeat and isn’t breathing” like we had to fucking bring two people back from the goddamn dead /within ten minutes of each other/. we’re all like we’re psych nurses man if we wanted to do this shit we’d work er. [and the er we’re required to send these pts to is awful like they sent us back a guy who had almost died twice in three days who had an /untreated brain tumor/ bc obv he’s totally fine]. or we’ve been doing mash unit style medicine like the suicidal kid with partial thickness burns all over his chest and neck that literally no one was doing anything about. we were debriding burns with a mixture of different PO IM and SQ drugs to achieve the same effect as IV morphine because debriding is extremely painful but not doing it will just make things worse and no one else seemed to care so we just fucking did it. like we’ve done so much medical nursing lately. like the one with the uncontrolled severe seizures that led to the medical hospital labeling her first break schizophrenia despite no family history of mental illness but /five different medical issues that all cause psychosis/. or the one they let on the unit despite being on the do not readmit who has untreated hiv that he actively tries to give to other people and /active tuberculosis/. or the one with the aneurysm. or the one with severe CHF. and on and on and on. and remember: we’re not the most medically unstable unit in the hospital because we have a 40 bed /geriatric psych unit/ so you can imagine the kind of pts /they’re/ getting. on the plus side, all of our ten odd codes lived.

my personal life is still a goddamn mess, of course, but that’s a given. don’t even know where to begin with all that. and i can’t talk about a lot of it which makes it that much more fun.

i had an entire crisis about the odyssey [which tbh is still kind of going on even after /weeks/] because i’m getting so cagey in memphis because i fucking hate this town. and i just got back from new orleans which is the closest thing i have to an ithaca at the moment and it killed me to come back to this fucking city.

i’m also really paranoid right now because after i come back from vacations, something terrible always happens and i’m not exaggerating it’s like clockwork to the point that the bad things have all happened between friday and sunday after i’ve returned from my vacation, each time, without fail. well that would be this weekend so i am just waiting to see what great horrors await me this goddamn time. [last time, it was the whole coworker killed in vehicular homicide thing]. but i guess paranoia isn’t the right word. you’re only paranoid if you’re wrong, and my life has already set the precedent. so i guess anxious is the better word.

the anxiety is increased given that my mother has been out of work all week because they’ve had trouble regulating her blood sugar and so she’s been really sick and even said so herself she’ll probably end up in the er over the weekend because she doesn’t think she can make it till her next doc appt because she’s miserable, and she’s already been in the er once when this weird shit started happening a month or so ago so the Vacation Curse has me even more concerned than usual, which is saying something. 

there’s a new psych doc working now and everyone is really unsettled by him and we’re pretty sure he’s a genuine psychopath like completely without exaggeration and he’s already done a lot of really creepy things to/with staff members and one nurse said in passing “i’ve known a lot of doctors like him he’ll end up fucking a pt at some point” which we initially left to hyperbole but he’s been doing shit like transporting female pts to other units without the staff’s consent in his own car which is like all kinds of not allowed, and the way he talks to some of the staff is just downright rapey honestly. and so we had a rough case this summer who, through the combined efforts of my squad, we got her from a diagnosis of intellectual disability with schizophrenia, nonverbal, self harming all the time, history of physical and sexual abuse, constantly in restraints and on a 1:1 obs level to a new diagnosis of autism spec with ptsd because her “hallucinations” were /flashbacks/ and she ended up very social and verbose and like fucking read william blake for fun and had a great sense of humor and was off all special observations and had a transfer to another facility pending so she could get more 1:1 long term therapy, and the creepy doctor was covering her case while her actual doc was out of town and he rode all the way to the other hospital with her which is another thing you do not do, and we found out from a coworker that she is now a /2:1/ [two staff members within arm’s reach 24/7], self harming again, in full shutdown/meltdown mode, and nonverbal. and it was such a rapid deterioration that all of us lost sleep over the possibility that this creepy doctor might have done something because even after she was at the other hospital and therefore no longer our pt, /he kept going to see her/. which fucked us up a lot because we were the ones who worked so hard for so long with her. like even the thought of it.

recently had 25th birthday so naturally had a crisis about that because i’d always said my goal was to be out of memphis by 25 and yet here we are. 

another of our fave pts, esp one of /my/ fave pts, died out of literally nowhere. the day before my birthday. so that was great.

also felt really surreal to see the news about the convictions in the holly bobo case, which i found out about when one of my coworkers was reading the news on his phone during a lull one night i forgot that to him and everyone else it’s a national news story [hell it even has its own wikpedia page] but to me it’s just /holly/ because she was /in the class above me in our nursing program/. my first semester in college i remember seeing her face on missing posters on every building on campus. so it was really a weird moment of dissociation for me. glad the motherfucker was found guilty on all charges, obv. 

the tech of mine who got his skull slammed into the floor, the one who’s been out with what can only be called severe psychological trauma, is supposed to be coming back the third week in october. which i just. i mean i’m glad because he’s one of our best guys, but i’m also like /why the fuck would he come back/ because he could be a fucking english professor again. motherfucker spent part of his youth growing up in italy and montreal, lived on the west coast for years, /was/ a college professor, did time as a script doctor in LA, and was a fucking thriller novelist who just gone girled himself for whatever reason and ended up working with us. there’s literally a reddit thread asking if anyone knows what happened to him and i want to be like don’t worry it’s fine he works with me. but so we’re like why would you come back to this place after what happened to you when you have so many other options available to you????? what are you running from that makes you so desperate to keep centering your life around a locked acute psych ward???? why did you gone girl yourself to begin with??? like he was screwed up enough there for a while that he wasn’t even answering his calls or texts and our boss had to send the police to do welfare checks on him because he lives alone so it’s like man why not go back to the life you had before and /get away from all of this/ it’s not like my situation where i’d rather be living a different life but have never done so, he already has the foundation because he’s already lived a different life he has an in that i don’t have and i can’t for the life of me figure out why he thinks working as an acute pysch tech is the better option. 

but i mean. we /do/ call our unit the hotel california for a reason.

[77live]

i got ttagged by @homosexualhufflepuff thänks u

1. LAST TEXT SENT: "yeah” to my mom 2. LIST 3 FAVORITE COLORS: black white and uhhhh like crimson maybe? 3. WHAT TIME DID YOU WAKE UP TODAY: at about noon 4.WHAT WERE YOU DOING LAST NIGHT AT MIDNIGHT: probably sleeping lmao 5. NAME SOMETHING YOU CANT WAIT FOR: summer, its may but its like still snowing sometimes  6. LAST TIME YOU SAW YOUR MOTHER: last night before she went to bed 7. WHAT IS ONE THING YOU WISH YOU CHANGE ABOUT YOUR LIFE: i wish i wasnt so fucking anxious in social situations 8. WHATS GETTING ON YOUR NERVS RN: i dont think ive eaten since yesterday morning so im feeling a bit shitty because of that 9. RELATIONSHIP STATUS: uhhhhhh i dont even know lmao 10. FAVORITE TV SHOW: twin peaks definitely but i dont really have the energy for tv shows 11. FIRST BEST FRIEND: this one guy who i bonded with over zelda when we were like 11, i miss him 12. LISTENING TO RIGHT NOW: slowdive - souvlaki 13. 3 FEARS: deep water, social situations, situations in general lmao 14. 4 TURN ON’S: a music taste that matches mine, c o l l a r b o n e s, glasses, being artistic 15. 4 TURN OFF’S: closed mindedness, being an asshole in general? idk 16. SEXUAL ORIENTATION: sex or gender doesnt really matter a whole lot to me 17. MY SENIOR QUOTE IN MY YEARBOOK: this is like an american thing and im not american 18. FIRST THING I NOTICE IN A NEW PERSON: uuuuuuuhhhhhhh no idea sorry 19. SHOE SIZE: 42 20. EYE COLOR: no idea like dark greyish maybe 21. HAIR COLOR: dirty blond/brown 22. FAVORITE CLOTHING ITEM: no idea  23. WHAT COLOR UNDERWEAR I’M WEARING RIGHT NOW: black 24. ULTIMATE BIAS: idk what this means  25. ULTIMATE BIAS GROUP: or this im sorry aaaaaa 26. FAVORITE SEASON: summer 27. HOW MUCH TIME I SPENT ON DESIGNING MY BLOG PAGE: no fucking clue i dont even know what it looks like tbh 28. THE REASON I JOINED TUMBLR: i dont remember at all 29. LAST BOOK I READ: peter hooks memoir about joy division  30. DO I EVER GET “GOOD MORNING” OR “GOODNIGHT” TEXTS?: yeah kind of 31. WHEN DID I LAST HOLD HANDS?: yesterday morning i think :))) 32. HOW LONG DOES IT TAKE ME TO GET READY IN THE MORNING?: 20 or so minutes, i want to sleep for as long as possible so ive gotten pretty good at getting ready fast 33. HAVE I SHAVED MY LEGS IN THE PAST 3 DAYS?: no but maybe i should, they look pretty bad 34. WHERE AM I RIGHT NOW?: my bed  35. DO I LIKE MUSIC LOUD OR LOW: idk relatively low i think 36. 3 THINGS I LOVE: art, sleeping, my friends 37. HOW I FEEL RIGHT NOW: hungry and im a bit shaky  38. SOMETHING I REALLY, REALLY WANT: just happiness i guess whatever thats gonna take 39. 3 THINGS THAT UPSET ME: the state the world is in, idk what else im really bad at this sorry 40. WHAT I FIND ATTRACTIVE IN OTHER PEOPLE: i already answered this in the question about turn ons pretty much but collarbones and hands are hot 41. 3 HABITS I HAVE: checking my phone way too often, procrastinating a lot, being way too shy 42. SOMETHING I FANTASIZE ABOUT: like the future and stuff? life in general 43. MY OTPs: never been into that stuff so none 44. SOMETHING IM TALENTED AT: lmao i have no fucking clue 45. THE BLOG I GIVE MOST NOTES TO: idk 46. THE LAST PERSON THAT RE-BLOGGED FROM ME: idk 47. DO I SMOKE/DRINK?: very occasionally 48. MY FAVORITE FOOD: idk i really like eating but i dont really have a favorite food 49. MY FAVORITE DESSERT: same here i really like desserts but i dont have a favorite 50. WHAT I DID YESTERDAY: nothing too special 51. NUMBER OF KIDS I WANT: idk i would have to learn to take care of myself first lmao 52. NUMBER OF SIBLINGS I HAVE: just one 53. SOMETHING THATS CONSTANTLY ON MY MIND: school and other things that are stressing me out 54. LAST PERSON I MESSAGED ON TUMBLR: @homosexualhufflepuff 55. CAN I DRIVE: no cars are scary 56. WHAT STATE OR PART OF THE WORLD DO I LIVE IN: sweden but im finnish  57. AM I IN SCHOOL?: yeAH 58. DO I GET GROSSED OUT EASILY?: yeah i think so 59. SOMEWHERE I WOULD LIKE TO VISIT FOR A WEEK: maybe like japan or some country in europe 60. I’LL LOVE YOU IF…: if u listen to the same music as me 61. LAST SHOW I BINGE-WATCHED: stranger things probably 62. WHAT WORDS UPSET ME THE MOST: i dont really get annoyed by specific words but i dont like when people use really big words for no reason other than trying to seem like theyre better than everyone else 63. WHAT WORDS MAKE ME FEEL THE BEST ABOUT MYSELF: jsut compliments in general 64. A WISH THAT I’VE WISHED FOR REPEATEDLY ON 11:11: dont think ive done that more than like once and i dont remember what i wished for 65. WHO I WOULD SWITCH LIVES WITH FOR A DAY: i dont think i would want to do that 66. MY FAVORITE ICE CREAM: maybe mint or lemon flavor?? idk i like most ice creams 67. ALLERGIES: cats and pollen 68. SEXIEST PERSON TO COME TO YOUR MIND IMMEDIATELY: david bowie lol 69. MY CHILDHOOD CAREER CHOICE: i dont remember  70. ONE OF MY INSECURITIES: lol theres way too many to pick just one 71. HOW MANY BLOGS AM I FOLLOWING: 69 lmao 72. HOW MANY TABS/DIFFERENT WINDOWS ATM: just 4 rn 73. COKE OR PEPSI: i rarely drink soda so i dont even remember what pepsi tastes like so maybe pepsi to see what its like 74. TEA OR COFFEE: coffee, baby 75. MOVIE OR BOOK: if this is between a book and its movie adaptation then the book any day of the week, otherwise it really depends  76. A SENSE I WOULD BE WILLING TO LOSE: none of them?? i feel like this question was worded a bit poorly 77. QUOTE I LIVE BY: idk im just winging it 78. TYPE OF ACCESSORIES I WEAR THE MOST: i dont really wear any accessories ever 79. LAST AWKWARD SITUATION I FOUND MYSELF IN: uhhhh it wasnt that awkward but a couple days ago i just didnt really know waht to do or say bc i was meeting a lot of new people and im very bad at that kind of stuff 80. WHAT TIME IS IT RIGHT NOW: 1 pm 81. A SONG THAT’S MADE ME CRY: theres so many but the last song that made me cry would b 4th of july by sufjan stevens 82: FIRST SONG I EVER SANG AT KARAOKE: idk sorry 

this was honestly a bit of a chore so im not gonna tag anyone but if u see this and think it looks fun do it!!!!!

[broke-ass-twat]

all of them . . .

Fuck you and fuck the anonymous asker and lets fucking get this shit started. Also do your goddamn work Izzy.

200: My crush’s name is: Hey Izzy. Because that was such a huge secret199: I was born in: October198: I am really: Bored197: My cellphone company is: AT & T (Are you gonna ask my mother’s maiden name and first pet name now?)196: My eye color is: Brown195: My shoe size is: 11?194: My ring size is: Decently large193: My height is: 6 foot tall god192: I am allergic to: Assholes. And cats and dogs and eggs and milk and eggplant191: My 1st car was: I had a first car?190: My 1st job was: I had a first job?189: Last book you read: The first 6 pages of Cat’s Cradle. Alternatively book 25 of Desolate Era (it’s a Chinese wuxia novel)188: My bed is: Comfortable?187: My pet: Don’t have one186: My best friend: I have several185: My favorite shampoo is: Head and shoulders184: Xbox or ps3: Xbox183: Piggy banks are: Chill182: In my pockets: 2 bic pens, typically my phone, wallet, asthma pump, chapstick, and keys181: On my calendar: I don’t really use calendars180: Marriage is: Something I’ll get to179: Spongebob can: Suck my dick (I don’t really get spongebob?)178: My mom: is caring but could use some chill177: The last three songs I bought were? I don’t honestly remember the last time I bought a song. Which is a lie but I don’t know what I bought176: Last YouTube video watched: Vaguely watched the youtube video for Girls by Mura Masa175: How many cousins do you have? Total of 3 I think174: Do you have any siblings? I have a twin sister173: Are your parents divorced? Yes172: Are you taller than your mom? Definitely171: Do you play an instrument? Nope170: What did you do yesterday? Die slowly

[ I Believe In ]169: Love at first sight: Sort of yeah168: Luck: Sort of but not really167: Fate: No166: Yourself: Honestly not really and that accounts for at least 2 rather important problems I can think of165: Aliens: Sure164: Heaven: No163: Hell: No162: God: No161: Horoscopes: They’re fun and sometimes fool me but no160: Soul mates: Not really?159: Ghosts: Sometimes momentarily hen I se shit move in the dark out of the corner of my eyes158: Gay Marriage: Yah157: War: Depends but yah156: Orbs: ????155: Magic: I fucking wish

[ This or That ]154: Hugs or Kisses: Um. Fucking both. but kisses153: Drunk or High: Depends. Mostly drunk152: Phone or Online: Online151: Red heads or Black haired: Read heads are hot150: Blondes or Brunettes: Brunettes149: Hot or cold: Hot148: Summer or winter: Feeling winter atm (I know its odd)147: Autumn or Spring: Autumn 146: Chocolate or vanilla: Chocolate when eh. Vanilla when stuff is quality145: Night or Day: Night144: Oranges or Apples: Orange143: Curly or Straight hair: Um. Curly?142: McDonalds or Burger King: McDonalds is my shit (cuz apple pie)141: White Chocolate or Milk Chocolate: Milk chocolate you fucking heathen140: Mac or PC: Mac (theyre prettier tho I know PCs can be better)139: Flip flops or high heals: I don’t really wear either. Both are fine.138: Ugly and rich OR sweet and poor: I can be ugly, sweet, and rich. Tho I guess this means ugly person. Ugly and rich since I’d just do whatever the hell I want and be rich137: Coke or Pepsi: Coke136: Hillary or Obama: Obama135: Burried or cremated: Cremate this mess134: Singing or Dancing: Dancing133: Coach or Chanel: My dude I know fuck all about either brand. Still would go with Chanel132: Kat McPhee or Taylor Hicks: Who the fuck?131: Small town or Big city: Big city130: Wal-Mart or Target: They’re both cool. target feels nicer tho129: Ben Stiller or Adam Sandler: I hate them both128: Manicure or Pedicure: manicure127: East Coast or West Coast: This is actually hard. Um. Shit. Hm. Weast coast?126: Your Birthday or Christmas: Christmas. My birthday doesn’t tend to mean a whole lot to me (probably cuz I didn’t really have birthday parties as a kid)125: Chocolate or Flowers: I’ve never gotten flowers and that’d be chill but chocolate124: Disney or Six Flags: Disney probably.123: Yankees or Red Sox: Yankees you fucking heathen

[ Here’s What I Think About ]122: War: Avoid it if possible121: George Bush: No very intelligent120: Gay Marriage: It’s fine119: The presidential election: Kill me118: Abortion: It’s your choice and fuck what other people have to say. Though it’s interesting to think about if one potential person wants the child and the other doesn’t. At which point I feel like whoever really wants it that bad should have sole care of it otherwise it’s unfair to both the child and one who didn’t want it. And if the dude wants the child then it’s still the woman’s choice I feel like? But this is rocky but would make a fun conversation tbh117: MySpace: Stop poking the dead thing with a stick116: Reality TV: Mostly really dumb with marginal entertainment115: Parents: Mine I guess are half really good but hard on me for good reason and the other half I seriously feel like I couldn’t care less about. In general Id hope for them to be caring, understanding, firm, and logical114: Back stabbers: Fuck em113: Ebay: Chill concept I’ve never used112: Facebook: Blackhole for my time111: Work: I hate doing it as it very rarely interests me110: My Neighbors: Chill109: Gas Prices: High I guess?108: Designer Clothes: Can be cool but mostly just why and dumb107: College: Fucking scam but also really cool adult babysitting106: Sports: theyre alright I suppose. Don’t really pay them any mind at all105: My family: I only pay attention to the ones I interact with even though there is a family member I really should talk to but don’t cuz I have a hard time caring although I really should104: The future: Scary

[ Last time I ]103: Hugged someone: Today sorta. If not today then sunday102: Last time you ate: Like an hour ago101: Saw someone I haven’t seen in awhile: Thanksgiving100: Cried in front of someone: It’s been a while. Don’t remember99: Went to a movie theater: During spring break like 2 weeks ago98: Took a vacation: like 2 weeks ago97: Swam in a pool: been a while. Swam in the ocean like 2 weeks ago

96: Changed a diaper: I’ve never done that

95: Got my nails done: never94: Went to a wedding: It’s been a few years. Would’ve liked to go to one this year but couldn’t for some pretty shit reasons93: Broke a bone: Never92: Got a peircing: Never91: Broke the law: Um. Like Saturday90: Texted: like 30 minutes ago

[ MISC ]89: Who makes you laugh the most: Things that are funny. Also myself88: Something I will really miss when I leave home is: Parents paying for shit87: The last movie I saw: Get out86: The thing that I’m looking forward to the most: Figuring out my shit85: The thing im not looking forward to: the future84: People call me: Kemi83: The most difficult thing to do is: Have self control and follow through on it82: I have gotten a speeding ticket: Never81: My zodiac sign is: Libra80: The first person i talked to today was: Today a girl named sara cuz I was up and around at 2am79: First time you had a crush: Like elementary school78: The one person who i can’t hide things from: There is no one I can’t hide things from77: Last time someone said something you were thinking: I have no idea. Probably within the last few days76: Right now I am talking to: Well right now I’m not talking to anyone75: What are you going to do when you grow up: Hopefully happy and relatively successful74: I have/will get a job: hopefully over the summer73: Tomorrow: Is another day72: Today: Is my current reality that I really should use a lot more wisely but tend not to71: Next Summer: It’d be nice to be a more productive person70: Next Weekend: Probably gonna be doing fuck all instead of doing work69: I have these pets: I don’t have pets68: The worst sound in the world: Nails on a  chalkboard, velcro ripping, people chewing with their fucking mouths open. I can’t choose one67: The person that makes me cry the most is: Um. Prolly my stepfather?66: People that make you happy: My friends occasionally family when they aren’t disappointed in me65: Last time I cried: I dunno64: My friends are: Chill63: My computer is: Cool but mostly a huge distraction I literally can’t live without cuz I need it for everything. And I also really like it.62: My School: Is meh. Some chill people61: My Car: Don’t have one60: I lose all respect for people who: I suppose cheat59: The movie I cried at was: I dunno58: Your hair color is: Black57: TV shows you watch: I dunno. A lot 56: Favorite web site: Youtube probably55: Your dream vacation: Europe54: The worst pain I was ever in was: I don’t remember feeling pain I thought was all that intense. Like shit has hurt a lot but not like holy fuck I’m screaming53: How do you like your steak cooked: Medium52: My room is: A little dirty atm51: My favorite celebrity is: Um. Gordon Ramsey I suppose? Don’t really have one50: Where would you like to be: In a very nice restaurant sipping very nice whiskey with a lot of money. Ive said this before.49: Do you want children: Maybe eventually. At least 2 but not more than 348: Ever been in love: yeah47: Who’s your best friend: I have multiple46: More guy friends or girl friends: I definitely have more girl friends45: One thing that makes you feel great is: music44: One person that you wish you could see right now: My girlfriend would be nice to just chill with tbh43: Do you have a 5 year plan: Don’t be a failure is sorta just it. realistically grad school.42: Have you made a list of things to do before you die: I actually haven't 41: Have you pre-named your children: Nope40: Last person I got mad at: Um. I dunno39: I would like to move to: Somewhere on the west coast38: I wish I was a professional: Chef

[ My Favorites ]37: Candy: Twix is up there36: Vehicle: Teslas are pretty fucking cool35: President: Obama probably wasn’t the best but damn was he chill34: State visited: California never really disappoints me33: Cellphone provider: AT &T I guess? What the hell sort of question is this32: Athlete: Um. Don’t really have one. Ichiro Suzuki seems pretty chill. Curtis Grandson also seems chill. What can I say my stepdad likes the Yankees. Well so does my father31: Actor: Um. idk30: Actress: Idk29: Singer: Adele comes to mind cuz damn that voice. But I probably have others I like more and don’t remember28: Band: Mura Masa is high up there for producers. So is Flume, Ekali atm, Ta-ku, and Snago27: Clothing store: Don’t really have one. Uniqlo is pretty chill26: Grocery store: Fairways is chill25: TV show: Adventure time probably24: Movie: Don’t really have one tbh23: Website: I Don’t per se have a favorite. I like tumblr and Facebook 22: Animal: Deer are chill21: Theme park: Don’t have one. Which ever one has the wildest roller coasters20: Holiday: Um. Christmas19: Sport to watch: Baseball if I had to choose18: Sport to play: Ultimate frisbee17: Magazine: Cooks Illustrated is cool16: Book: Don’t really have one15: Day of the week: Friday or saturday14: Beach: Orange beach atm cuz it’s the nicest one i’ve been to13: Concert attended: Shitttttttt. Alina Baraz and Jauz are really high up there12: Thing to cook: I like making pasta cuz I do all sorts of shit to the sauce and I’m good at it. I also make pretty decent pork chops and shit. I dunno. 11: Food: Sushi probably. Also like steak and curry a lot.10: Restaurant: Um. Five guys? I don’t really have one.9: Radio station: Don’t really listen to radio8: Yankee candle scent: Don’t know any7: Perfume: same as above6: Flower: honeysuckle5: Color: Blue and green4: Talk show host: Don’t have one3: Comedian: Louis C.K. is great2: Dog breed: Cant choose1: Did you answer all these truthfully? Very

[survivor-rebelsvsroyals]

EPISODE 2- I made an oopsie!! - Asya

HEY GUYS WELCOME BACK TO MY CHANNEL lmfaooo it’s been so damn long i’m so rusty but we’re here and we're doing this ladies! Going into this I was worried it was gonna be a ton of new school people I didnt know who were all friends but I was fairly pleased that I actually know a good majority of the cast and I know everybody on my tribe except Anabel which is WILD. I didn't expect to know that many but its great. I’m gonna talk a bit about everybody then ill go into more: Anabel is the one person I didn’t know coming in but i’ve heard she’s super social which is MY THING so i gotta watch my back with that. We’ve had fun conversations though so nothing bad to say yet Dane Dane Dane where do I start? I don’t trust him one bit. I know we can have fun conversations but because of personal things with my friends I will forever watch my back with him because i’m a stubborn protective Mama Bear. Ryan and I already talked about getting him out lmfao Gloria has always been sweet to me but I have to figure out how to talk game with her. I’ve never actually played with her myself before just been in VLs or a jury host for a game shes in or something so this is a different perspective. Im not sure how its gonna go yet. Linus is my TUMBLR SURVIVOR BUDDY HERE LMFAOO Ive played with people on this tribe before but I don’t think i’ve played TS with anybody else? Either way we played to the end of Myanmar- oh wait excuse me ALMOST THE END BECAUSE OF A DUMB TWIST but yeah I honestly trust him alot because if I remember correctly he wasnt afraid to make moves but he was straight up with me and I appreciate that I’d rather someone be blunt with me and I dont like what they say than deal with a shady bitch! Also we just have good conversations imo and I think we’d be on the same wavelength talking game so he’s definitely someone I wanna work with Pippa is a SWEETIE I always love talking to her we can talk musicals all day all night but with her schedule we’ll have to see how much shes here because idk if she’s gonna be that into it tbh Ruthie is another sweetie but shes also smart and she knows i’m smart so I gotta watch she won’t kick my ass and stab my back singing Zip-a-dee-doo-dah Ryan Matthew OK SO RYAN AND I HAVE A WILD HISTORY we always either love or hate eachother and so far we’ve decided this is a love game? Hopefully it’s legit but we’ll see im sure he’d flip on my ass if he felt like it lmfao but i’m gonna take it for what it is right now. We both don't trust dane and want him gone so I think right now we’re kinda following that “the enemy of your enemy is your friend” kinda motto. I actually wanna work with him this time though so we’ll seeeee RTP is always a blast I don't remember if i’ve actually ever played with him before but we’re both old as fuck in this community so we’ve been around the BLOCK. I know he knows how shit goes so he’ll probably pick up on bullshit quick so I wanna keep him on my good side! I definitely can see myself working with him Seamus i’ve always assumed is a hot ass mess lmfaooo he’s another one i dont remember if i’ve actually played with but I dont know if I trust him we had fun chats but idk how much I’ll trust him as a strategist but we havent gotten to that kind of discussion so we’ll see how that goes. For the most part I have general vibes/ experiences with these people on their own but I don’t know how they’re gonna mesh together so I really gotta watch them all and try to sort it out. I really think I can be in a good spot on this tribe and weasel my way through it but I have to calculate it PERFECTLY. These people aren’t newbies all of us have been here before and know how this works. I’m gonna work my social, be decent in the challenges and keep my mouth zipped while I try and figure our where everyone lies. I haven’t honestly really tried in a game in a long time and if people have forgotten what i’m capable of when I give a shit I can use that to my advantage. So i just gotta try and gage where everyone falls. STAY TUNEDDDD ALSO I JUST WANNA SAY MY FRIENDS AND PEOPLE I KNOW I COULD TRUST ARE ON THE OTHER TRIBE AND IM SAD I wanna work with them 😩😩😩 I need Dan Coffeycakes and Asya to get to swap but I'm also praying to the survivor Lorde™️ for the Royals so I don't die lol i’ll give more entertaining updates as thing progress but I just wanted to knock out the basic intro update ok byeeeeeeee 😘

THE GAME HAS OFFICIALLY COMMENCED AND I AM IMMEDIATELY SHOOK. My number one ally and my friend or die and most importantly my friend got first boot but I’m proud of myself that I didn’t sell myself out and didn’t vote him. So the vote was 7-1-1-1 7 Keaton 1 nic 1 Lachie 1 Raffy which was me After the tribal finished I told everyone on call (Chloe Asya Lachie and Raffy) THST I voted Raffy because I had already told John anyway and I didn’t want it to get spread around so I came clean and I can just hope they all respect me for it. I gotta take it day by day and continue to build and maintain bonds. I wanna see if I can’t build a majority alliance I gotta go balls to the wall and leave no stone unturned because for my own sanity I want no regrets when I’m eventually voted out. I think Raffy respected that I can’t clean and that our game relationship can be worked on from here.

Tribal was absolutely crazy. Keaton just popped the fuck off on everyone. He was the fourth crackhead that we needed, but didn't deserve. Asya, Lachie, and I being in an alliance? Nic controlling the game? Absolutely wild. The most interesting thing for me is that Brien voted me. I get that you know Keaton personally, but that just tells me that you will always choose your pre-existing relationship over me. It makes me hesitant to work with Brien since I don't know if he has anymore of these relationships throughout the game. I need to be careful what I say to him and how I come across from now on. I'm still playing the social game, talking with everyone, making sure things are going well for them. Hopefully it continues to go well and I can position myself into multiple alliances, but I don't know if I want to get that messy just yet. This two day challenge enables me to branch out my social game, so that's a plus. John brought up an alliance with Asya and Lachie that would include the Crackheads. However, he meant it as a joke. I wouldn't be entirely opposed to such an alliance. Though I would replace Lachie with someone else like Brien or Nic. It's just that I talk the least with Lachie and Asya so it would go pretty terrible in my opinion. We have to talk about that on call soon.

*a little while later*

Brien wants to start an alliance with me, him, John, Nic, and either Chloe/Trace. It would be a majority alliance, but I need to tell the Crackheads about it. We all need to be on the same page about things, otherwise we'll be a hot mess of an alliance (more so than we already are). Personally, I'd be perfectly fine with that kind of alliance, it'll give me the majority that I so desperately want.

i’m gonna cry i have no time to do this challenge i hate this i hate isaac pls let someone be the dummy who doesn’t submit at all so i don’t get 19th

Calling John and Raffy is like the highlight of my day

*a few minutes later*

"I need to find a shirt that I don't mind getting wet" - John 2K19 

 So what I'm hearing from that is he doesn't wash his clothes

My tribe is absolutely THRIVING and I’ve never been happier. I know I’ll see tribal one day but until then it’s nice to have another night off! I can go about my day not scrambling around to make sure I’m good! Now to search for the idol HMM

It sucks that we lost the challenge again. It's really bringing down morale. Because of this, I do think the next vote is going to be based on challenge performance which I take issue with. The two who did the worst are Chloe and Asya which means it's a pretty clear cut choice for me of who goes. It sucks because I like Asya a lot, but she just hasn't been as active as I would like her to be. At the end of the day, however, I just have to let it go and focus on the now. I'm not going to be pushing for Asya, but I sure hope she goes instead of Chloe.

i made an oopsie !!! was the lowest scoring person in the whole game so that’s hot !!! don’t feel good about my chances this round since in the early game, challenge strength IS what you have to go off of. but i’ve had good conversations w people and i will continue to build on that til i’m gone. i think i have a solid grasp on dan, chloe and lachie. like i don’t think they’ll vote me. i think i’m getting along well w brien? idk. there’s also that one unaccounted for stray vote from last round so like. much to consider. i just need 4 people to not vote for me and i’m fine. who i’m voting for? wish i knew !!

I was talking to Nic about the vote and he brings up two names: Chloe and Asya. I obviously preferred Asya to go so I said that to him. Then, not 5 seconds later, I hear from Chloe that Asya came up to her saying that I threw Asya's name out. Obviously Nic told Asya that I said her name. He's a little snake. I want him out of this game because he cannot be trusted with any information right now. I'm trying to leverage the situation in my favor by spreading that Nic told me it was Asya. So, something needs to be done.

*a little while LATER (you know the drill, this man talks A LOT)*

I'm currently talking to Lachie and Trace. However, Nic has also gotten to them too. I don't like this gut feeling that I am getting voted out. Apparently, Trace is onboard with getting Asya out according to Nic. Furthermore, Chloe told me that Asya is confused about what is happening with this vote. I am trying to confuse her. I told her that her name is getting thrown around, but I want to keep her. I need to keep this up till tribal in order to keep myself safe. Paranoia is the best coverage. Honestly, Nic going right now would not be bad. However, I need to make my play carefully

*literally like six seconds later*

Nic is very shady. The Crackheads want to vote out Nic now instead of Aysa. Chloe suggested making an alliance with Lachie and Asya to vote him out this tribal council. This only works if the two of them are online and agree. Lachie seems down for it, but Asya is a mystery. I just have a feeling that things are going to blow up in our faces. Hopefully, we can make a big move, but if Asya doesn't respond then nothing can happen.

Everyone is confused

ok SO im now in an alliance w me dan nic trace and brien which like?? is not the alliance i envisioned myself in but idc because thats majority and im not trying to go home tonight. with that group not an option i kinda wanted to push for raffy to go so i brought up how like aggressive he is and not even a second later nic tells me that raffy is saying my name so like. it's time for that man to go. did i flop in the challenge? yes, but i know how to talk my way out of a bad situation and thats what im gonna do. mark my words, raffy is getting voted out tonight. keaton made points!

*exactly 11 minutes later*

ok so... ignore everything i just said. it's been wiped from the record. never happened. i'm officially aligned with everyone on my tribe one with myself, dan, brien, trace and nic, and another with myself, chloe, raffy, john and lachie. alliance one is voting raffy, alliance two is voting nic. I ! AM ! THE SWING ! shook. if i don't get a vote tonight then... my fucking mind but... there will be consequences no matter what i do. at this point in time, i think that nic is a snake. raffy is a bigger target, and if he makes the swap he will keep making himself a target. nic is sneaky and will slide thru this game. so. i think my mind is made up

The Godfathers Alliance is officially set in stone. With this, we can make a move against Nic who is very talkative. Now we have a majority alliance that will dominate this tribe. I'm winning in this stage of the game.

The royals are killing it and I’m so proud of this tribe. So far I’m not a part of any official alliance, there’s been very little actual game talk, but Dane and I are both saying we won’t vote each other if we lose, and Seamus and I started sharing idol guesses. I wish there was more I could say but really when it comes to talking the tribe is kinda a bunch of lame ducks right now. A loss would probs change that, but it’s a slow burn atm.

Dan was messaging Asya about voting Nic, so we are trying to bring him into the vote in order to lessen the blindside. Plus, if we let Dan think he's in control, then we can put the heat on him in case of a potential blindside.

I'm sharing my idol guesses with Amanda and Ryan. I kind of made a F2 with both of them and they're my dream f3 but I have no idea how they feel about each other. But idk i guess im kind of fake. Tried my best at immunity, I hate scav hunts!!!!!!! But thank god we won immunity I never wanna go to tribal. I wanna be immune until f2.

[brendajhensonblog]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 Announcement

Bradley: Okay. Now we’re live. This is screwing me up. Hey everybody! This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts Episode 224. It is February 20th, 2019. I’m sorry I don’t have my camera today. For some reason Google Hangouts decided it did not wanna recognize my camera at the last minute. You guys would probably appreciate the fact you don’t have to look at my face. I’ve only got two people on with me today because Adam and Hernan are out at the Funnel Hacking Live event. They’re out having fun while we’re hard at work.

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

Bradley: Good. I don’t really have any announcements specifically, except that we’ve got a Mastermind webinar tomorrow, for those of you that are in the Mastermind. We’re gonna be covering several things that I’ve been tracking for the last few weeks now as far as doing some off-page tests for ranking GMBs, doing a whole bunch of different types of off-page tests and isolation.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

Marco: No. But I’m so glad you’re gonna talk about this because my write-up for the Mastermind, which I’m finishing up today by the way, is about that, testing, whether it’s single variable testing or whether it’s testing in isolation, or what it actually is that you’re trying to do.

What you’re trying to do is gauge whether there’s an effect. You’re not trying to show that something doesn’t work. It’s crazy going in and trying to test that something doesn’t work. The test should be, what does it do? You should get the data. The data should speak for what the tests. You’re testing a variable, but does the variable move the needle? No, it doesn’t. Okay, onto the next thing, which is what you’re doing, you’re testing all of these different variables and you’re isolating so that you can do whatever it is that you’re doing to each one.

I’m really glad that you’re talking about this. I’m gonna go a little bit more in-depth in the Mastermind newsletter about testing and how people are being misled by so-called, all of these are expert testers that don’t know what the fuck they’re doing. So I’ll just leave it at that.

Bradley: Yeah. I’ve been tracking, well, about a month ago was. It was around January 21st when I started setting these tests up. I’m testing every one of these methods and isolation. In other words, they’re GMB or Google My Business profiles that had the initial on-page stuff done and what my standard operating procedure is for optimizing a new profile, and then from there, all I’m doing is specifically one of these methods.

I’m testing across multiple properties per methods so that I can see if we get positive results or negative results or no results on any one method, I want to see if that occurs across more than one property for the same type of method. Because if we get positive results on two properties, if I’m only doing two tests or testing on two locations per method and they’re both positive, then that’s a really good indication that that’s a viable method or something that moves the needle.

Like he says, that’s actually funny you said that because that’s the title or the subtitle of the actual test that I’m doing Which Method Moves the Needle the Most? These different tests that I’m doing, and like I said, if a positive result occurs on two properties, two separate locations, then I know that it’s a good method to use and that it will continue … It will be duplicatable, in other words.

I will obviously set it up and see if I can repeat it again across other properties. If I get two no changes, or two negative changes, then it’s probably the case also. But if we get one that’s positive and one it’s neutral, or one that’s positive, one is negative, then it’s obviously gonna have to require further investigation.

So that’s essentially what I’m doing. I’ve tried several these things and I’ve got some really super good results back with one of these methods in particular. I’m not gonna tell which one here, guys, you got to join a Mastermind for that. But I’m gonna be covering it tomorrow because I’ve got really, really good results from one method in particular. It’s actually one of the easiest methods and that’s what I love about. I’m pleasantly surprised. Actually, I was not surprised that the method works because of what I know about that method, but I’m glad that it’s one of the easier methods for any one of us to achieve, or to implement, I should say.

Again, I’m gonna be covering that in the Mastermind webinar tomorrow as well as I’m also gonna be covering some questions about PR stacking from some of our members. I’m also gonna be talking about setting up display ads for remarketing using the Google Display Network because it’s a much, much easier process now and it’s very, very effective.

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Chris: I scrolled through my Facebook feed today, people are literally scared of GMB and Google all of a sudden. You just were talking about, yeah, which method is the most potent or the biggest needle move of them. Anybody, you wanna share your insights on that, Marco or Bradley?

Bradley: I’ll start. Yeah. Armageddon is coming, right? The sky is always falling, Chicken Little type stuff. By the way, that screenshot that you’re looking at there, guys, that’s the tease for tomorrow’s webinar in Mastermind because those are the movements that I’ve seen occur just in the last few days from that one particular method I’m gonna be covering.

Anyways, Marco and I, well, we’ve been around long enough to know that shit changes all the time. It’s SEO. For the last several months we’ve been pushing really hard on GMB stuff because it’s been working so well and I’ve been saying all along it at some point Google’s gonna shut it down. I don’t necessarily think that existing properties are gonna be taken down. What I think is gonna happen, and this is just my assumption, guys, my educated opinion about this or my educated guess, prediction I should say, is that it’s gonna become damn near impossible to register new GMB profiles. I think that’s how it’s gonna be shut down.

That’s why I’ve been pushing for people to build, build, build for the last several months, and to build your ass off and to build a team for scaling your build processes so that you can secure as many location as possible prior to what I think is going to happen, which is going to be damn near impossible to register new businesses.

I don’t know exactly what they’re gonna do to shut it down, but it’s likely going to be something like having to take photographs at a storefront or at the business location. It could also be requiring … Again, guys, just speculation, but it could also require you to send corporate documents in or something that shows proof of address with the business name on it, so like a utility bill or something. I know because I’ve actually had to call Google Support before to get help moving a legit business for a client of mine to get the Maps listing updated. That was one of the things required, was a bank statement, the account details and everything could be blurred, but it had to show the company name and the mailing address and all that.

Those are things that I assume or that I predict are going to happen. But we always find workarounds and we always find ways to continue to make money. That’s really the name of the game, guys. Don’t freak out. Don’t go into panic mode. Relax. Know that you’re gonna have other options. We’re gonna figure them out eventually and other people will figure them out as well, and you can too. But it’s about keeping your head cool and realizing that this is a cat-and-mouse game that we play and that’s the business that we’re in.

Marco, what are your thoughts?

Marco: I get a little bit more basic, man. Yeah, I don’t care. Why? I say basic because there’s basic web principles. The foundational stuff that we teach is based on web principles, right? We’re in the semantic web. We all know that, right? We talked about ART, activity, relevance, trust and authority, and how to generate all that. But there’s foundation of principles. You can only code one way. If you write spaghetti code, you’re writing garbage that nobody’s ever going to be able to tell what it is if someone needs to come and take over. So there’s international standards that are set.

There are basic principles where the guidelines are not set by Google. Google’s Terms of Service and Google’s guidelines are determined by Google, but coding standards are set by other people. In order for Google to mess with that, Google has to go and push at a higher level where there’s a bunch of other people pushing back. I’ve been talking about this since Semantic Mastery began. Google is the 800-pound gorilla in the room. Correct, but there’s others on the web. Google can’t just go and do whatever the fuck they want to do. There’s some stuff that they just can’t touch.

While that goes on we’ll just keep going and getting the results that we get. That’s what you saw. The test that you’re shown, which is beautiful because it’s based on basic foundational principles, that’s what we work from. Now all of these other stuff, yes, they’re hacks, guys. We manipulate. That’s our job. We’re in this to make money. We’re not here to make people happy. We’re not here to make Google happy. I’m in this to make money. I don’t care. They can’t tell me that it’s wrong to do what I’m doing, well then, Google should go and change their whole scheme for making money online because it’s all based on lies and it’s all based on moving people into their funnel and keeping them there as long as possible; they don’t care how they do it, they just want to do it. Well, that’s fine. That’s their business model. I have mine.

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Bradley: Yeah, I agree with that. Let’s get into questions, guys. Not a whole lot of questions and I’m surprised. Maybe it’s this new platform that’s scaring people off, the discus platform. All right.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Bradley: Chicken Little, yeah. Okay. Ben’s up. He says, “Hey Bradley, thanks for our call last Thursday.” Okay. Ben’s one of our Mastermind members and I’d been doing Mastermind calls. I opened up an opportunity for our Mastermind members to schedule a 30-minute call with me. It started the first week in January and this is the seventh week that I’ve been doing those calls. Next week, I’ll wrap it up and then it’ll be closed down until June. In June, I’m gonna open it back up again.

I encourage our Mastermind members that even scheduled to call with me in this first round to call schedule a second call with me in June because in six months you will have hopefully overcome some of the issues that we discussed on our call, and hopefully you have a new set of issues. I really want to continue to find out what’s going on with our members. It’s been super insightful for me to learn more about what’s going …

Well, first, to get to know our members on a more personal level. It’s been great. It really has been. I’ve really enjoyed the calls. Number two, it’s given us a lot of insight as to what’s going on, and in our Mastermind, which is our top level program, what’s going on in our members’ businesses, so that we can develop better tools and resources and training to help them overcome their obstacles. It really has been beneficial to me as well as, hopefully, to others.

Is Local GMB Pro Included In The MasterMind?

That’s what Ben is referring to here. He says, “Thanks for our call last Thursday. It was good to talk to you and I got a lot out of it.” Well, thank you, man. I appreciate that. He says, “A couple of questions. Number one, is Local GMB Pro included in the Mastermind? Not that I need it. Local Lease Pro is looking pretty comprehensive as I go through it. I’m just curious as it doesn’t recognize my username.”

Yeah, I know. We had Rob Beale collaborate on that with us and so there is an additional charge for that. But as a Mastermind member you get it at a silly ridiculous discount from what the advertised price is, if you look at the sales page publicly. Just contact Support when you’re ready for that, Ben. But since I did talk with you, trust me, you’re not ready for that yet. Go through Local Lease Pro, start implementing those strategies, provided that they’re still going to work, depending on what happens with the GMB stuff going forward.

As it stands right now, it’s still working just fine. But just keep in mind that you should be implementing that right now and then the Local GMB Pro training would really be more about assets that need the additional push, or if you’re in super competitive areas, that’s where you’re going to want to implement Local GMB Pro. But again, that’s not something that I would recommend you start with right now, you’re gonna be overwhelmed. I know you and I talked about that. Do not overwhelm yourself with too much training. I’d rather you take action and Local Lease Pro is set up with actionable data, actionable information for you to go out and implement immediately to start building, and that’s the most important thing. Okay.

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Number two, he says, “You said you were a former shiny object syndrome sufferer.” Yes, I was. That’s absolutely true. I think most of us in this industry or in this space are or have suffered from that, and maybe still do at this point. As SOS is so clearly at the root of my lack of progress to this point, I was wondering what it was that helped you turn the corner. You are clearly totally recovered and in control today.”

Yeah. You know what it was, honestly, it was kind of a perfect storm in that I was trying to do too many things and trying to not only teach on too many different topics as far as digital marketing, but I was trying to do too many things for my agency and provide too many services. What happens is I became overwhelmed with chasing different methods and trying to implement every method that I could learn about. So every time I saw a marketing email come through, and you guys know, I’m sure you are all on a million email list too, I would get the same type of emails, you guys would about new methods, about new tools and processes and things like that and I would get sucked in. The grass is always greener, right? I would see the opportunity that I thought, as an entrepreneur, I would see opportunity and I’m want to go after it, I want to chase it.

But what happened was over time things started to accumulate and accrue to the point where I had 15 projects going on and none of them were really progressing because I was spread too thin across too much. We, as a corporation, Semantic Mastery kind of suffered that for a period of time too and in part, I’m the face of the company, I should say, not to discredit my partners or anything, but in part because I was doing that in my own business as well. So we were kind of going that way with Semantic Mastery, trying to be too many things to too many people.

Really what happened was, and fortunately, my partner Adam, he’s not here today, but he introduced us to a book by Gino Wickman, I think it is, called Traction. It’s a program for really zeroing in on a singular focus and purpose for a company, for any organization. We’ve been working through that now, guys. What are we, over a year now into that, Traction? Are we on our fifth quarter now? Somebody would comment on that?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Bradley: I think we’re on our fifth quarter now. Anyways, we do everything now. It’s kind of a combination of various methods, but the 12-week year is one of the books that we provide to our Mastermind members when they come join. Another one is That One Thing. That’s another book that where it teaches you how to really focus in on one thing to get results and find out what is the most important thing, the one thing that I can do such that everything else becomes irrelevant or less important or irrelevant, or something like that. It’s a great book. Then there’s the 12-week year, which is about taking 12-month goals and boiling them down into 12 weeks, which is a 90-day period. What we call them 12-week Sprints. It’s a quarter every year.

We started implementing these strategies and then traction really kind of started giving us the organizational structure as a corporation to start developing our goals, figuring out what our primary focus was going to be, zeroing in on that, and then building out our processes and systems to achieve those goals. Like I said. I think we’re on our fifth quarter of that process now. That’s why over the last probably six months or so, you guys have been following us and probably noticed we’ve really shifted to just local marketing stuff. Not that we don’t still talk about and teach and share and present information in the Mastermind about all types of marketing, but our primary push is local.

That’s because I needed to do that in my own business in order for me to get better results for my clients to increase my own income and to get some of my time and my sanity back because I was just all over the place and it was overwhelming and, honestly, it was exhausting. Also, as you guys know, shit’s changing all the time in the digital marketing space, so having to stay on the cutting edge of everything is incredibly difficult.

So I really wanted to shift my focus into something that I preferred, which was local marketing. I also feel that that’s one of the quickest ways to earn revenue, is local marketing. So I kind of shifted to that. We took several surveys of you guys, our members, to find out that that’s what the vast majority of our audience was doing, was local marketing or lead generation, that kind of stuff. So we really shifted all of our focus to that.

Again, Ben, to answer your question, how I got over it was kind of a combination of recognizing the fact that I was really spinning my wheels and not making any progress in a lot of different areas because I was going after too many things, my attention was spread too thin, and then also, again, when the student is ready the teacher appears.

Adam kind of presented us or brought to our attention like this, Gino Wickman’s Traction program and they call the EOS, I guess the employee operating system, and all this stuff. Just get the book, guys, it’s inexpensive, and go through it. It’s a lot of work. We’ve been at it for five months now-, or excuse me, five quarters now, I think five quarters, and it’s a lot of work. But it’s totally worth it because we’re seeing the benefits and the fruits of the work that we’re putting in.

So a combination of those two things for me really kind of got me to stop … Guys, I’m not kidding, I’ve unsubscribed from just about every single email list. I got one specific email that I would always sign up for stuff and now, because over the years I’ve subscribed to so many lists, I’ve unsubscribed from just about everything. But yeah, I still get emails for internet marketing products and stuff all the time, from stuff that I’ve never even subscribed from. You guys know how that goes, people sell lists and your name gets passed, your email gets passed around from one list to another, whether you subscribed or not.

I’m not gonna lie, every single day now when I get a marketing email unless it’s from somebody that I want to be on their list, I go find the unsubscribe button. as soon as I open an email, hit the unsubscribe button, and then I come back and hit the spam button. I do it every fucking day every single day. Some days I might only get one email now, other days I might get five or six spam type marketing emails. But I do the same thing. I open them up, I don’t even read them, I just go right find an Unsubscribe button, click Unsubscribe, and then I come back it’s hit the Spam button. What it’s done is it’s really reduced the amount of junk that I see on a daily basis.

I was telling this to Ben when we had our call, our Mastermind call, it’s like being an alcoholic and going to a bar. Right? When you open your email account, if you know you have shiny object syndrome and you’re not getting any traction in any one area of your business because you keep chasing opportunity, stop, stop going in your email box and reading these emails, guys. Stop. It’s like get yourself out of the bar if you’re a recovering alcoholic, right? It’s the same principle. You need to avoid the shit that’s detracting from you being able to get make progress in your business.

So for me, it was just eliminating the marketing messages. I’m a marketer so I’m susceptible to marketing messages, right? For me, it was just avoiding them. Out of sight, out of mind. Putting blinders on. Putting my nose down. Working through what I knew I needed to do and that was local marketing. Right now it’s about building a lead gen business and developing processes but I’m not doing all the work and then teaching our members about what I’m doing and how we’re doing it. So that’s what’s worked for me.

Any of you guys have comments on that?

Chris: Yeah. You probably should read the latest Mastermind issue, for February, because what I wrote about was pretty much what you’ve just talked about, but in steroids. It’s like if you’re struggling with that there’s something really, really valuable in there for this month.

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Marco: Well, the way that I stopped is I realized that we’re producing better shit than most people out there. So I focus on our own things and I know that you focus, we, the Mastermind’s focus is local. But I’m still in the lab looking at manipulation methods for national, global, just whatever, because that’s just how my mind works. I can’t just do the local thing and be happy. I have to be able to see where all of the algorithms are going, where Google is going, where it’s taking us and why, and then try to intercept at the right time, which is kind of like how RYS Academy was born, then RYS Reloaded, Local GMB Pro, as a matter of fact, came through because of that. It was just looking to see where Google was going and why. So I’m constantly after that, where is Google going, why?

As long as I’m on that, I don’t care about somebody else’s shit because I’m too busy with my own shit. That’s how I was able to overcome. We’ve all been there. If you’ve been online for any length of time, it could be a week, you bought something. Yeah. That’s just the way it is.

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

Bradley: Yeah. That’s a great question, Ben. I really appreciated that question. Hopefully, that was helpful. Ken. What’s up, Ken? He says, “Are both G Plus personal and business profiles going away or is it just personal?” I believe it’s all Google Plus. I think the only Google Plus that’s going to remain, and I could be wrong about this guys, but I’m pretty sure that they’re all being killed off unless you’re what they call Google Plus Enterprise, which is only for like, it’s like internal Google Plus for large organizations. I don’t even know anything about it. I just read somewhere about it.

So as far as I know, Google Plus is being completely killed. I think in April it’s gonna be down completely. You won’t be able to access even your old stuff. I got notifications, dozens and dozens of notifications about it where they say if you got any photos in Google Plus, the notifications, you got to download the photos and all that kind of stuff because in April they’re gone. That’s it. They’re extinct. Whatever. Good riddance. No big deal. Move on.

Which, by the way, guys, we covered the Google Plus … Oh, yeah, guys, if you’re in the Syndication Academy and you didn’t watch the update webinar from last week, go back and watch it. I mean, literally, as soon as Hump Day Hangouts is over, go watch it because it’s super, super powerful what I was talking about, because one of the things I was covering was Google Plus being shut down. We had a lot of people comment and question about, “What’s going to happen? Because Google Plus is down and that’s one of our main social hubs.” Yeah. So what? We find others.

I shared exactly what I’m using now, which is so much more effective anyways, and it’s really, really powerful. If you’re in Syndication Academy, guys, go watch the update webinar that was just recorded last week. It’s in the archives area, the updates area along with all the notes and everything in there. Super powerful and it’s easy to do. Okay. AlL right. I’m gonna keep on moving.

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Jay says, what’s up, Jay? “Inside the GMB, what photo selection option is it that the dictates which image is displayed in Google Maps? I’ve tried several options there but it won’t change.” Yeah. I’ve had that issue in the past too, Jay. I don’t know, maybe Marco has an answer. I’ve tried in some cases to get an image to change too and not been able to get it to change. I just don’t even care at this point. I know some clients do, but it’s not been a major issue for me so I haven’t dug into it that much.

Marco, do you have an idea as to what you can do to get Google to display what you want?

Marco: No. I don’t have an answer for that. It sometimes displays the latest one, it sometimes displays what it wants to, I don’t know. If you have GMB that is legit, that is tied to a company or whatever, you might wanna get in touch with a Google rep and see if they can help you out. If you act really ignorant, if you act really stupid, like you don’t know what’s going on, they’ll really help you out. They’ll go out of their way to help you out. I found that the more ignorant you act and the more that they … “I don’t know …” “Oh, you mean like Chrome?” I mean they go that deep into … Just totally being blissfully ignorant about everything online.

Because you’re a business owner who doesn’t have time for all of this. The only people who have time for this are marketers who are in there trying to manipulate every day, who are the first ones that find out what doesn’t work and what does. So you wanna try to avoid being that know-it-all marketer because if you do that you’re gonna get nuked, your IP is gonna get tagged, and you’re in for a lot of trouble.

Bradley: Yeah, I agree. If it’s a legit business, man, just contact the Google My Business Support. Again, if it’s legit verifiable business, guys, I don’t have any problem contacting Support anymore. I found them to be quite helpful when needed. Again, don’t be afraid to do that. I remember years ago it was damn near impossible to get support help from Google and it was only via email and it would be sometimes days or even weeks before they would reply and it was just a bitch. But now it’s a lot easier to get in touch with Google Support. Again, if it’s for legit business, don’t be afraid of trying.

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Okay. Jeff says, a minute, I still got to get used to this platform, guys. Jeff says, what’s up, Jeff? He says, “Two questions. What is the record for most F-bombs dropped by Marco in one rant?” Well, apparently, Ken’s been counting, he says 87.

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Marco: Guys, listen, I don’t do it purposely. It’s just when I get excited I get really animated and it just flows. Please excuse me, I don’t mean to offend. Well, I have meant to offend people in the past, let me change that. You guys, in general, I don’t intend to offend you. If you are, please excuse me. Please understand that that’s just … My partners know that that’s me because they have to deal with me on a daily basis, so they know. They know Marco.

So you guys, just please excuse me. Next time if you come to my webinars or whatever, please put the kids away and you might not want the wife, girlfriend, boyfriend or whatever around while you’re listening to me talk.

Bradley: Yeah. I remember we had a Mastermind webinar about three years ago, maybe three and a half years ago, and Marco and I, we’re a little loose with our lips as far as some of the things we were saying. One of the members posted like “I’ve got kids in the room.” It was so funny because immediately after that I put a parental guidance suggested explicit language, image, or whatever, graphic on the bottom of the header image for the page that we were hosting the webinars on. In that point forward, we always kept it to be like, hey, keep your kids out. It’s not safe for work-type stuff. I think it was really funny. I think Carolyn was her name.

Anyway, so to carry on with the real stuff here, guys. Jeff says, “I know you mentioned this previously, but I couldn’t find it when researching out-, or excuse me when reaching out to business owners. In an effort to sell them the leads we were generating, what has been your more successful tactics for getting them to respond? This is primarily a cold email question.” Jeff, that’s a great question. That’s something we’re going to be covering a lot in depth in actually going through real live tests in case studies and such for monetizing GMB assets. We’re gonna be doing a lot of outreach stuff in the Mastermind coming up over the next several weeks. In fact, that was supposed to be started this week. I’m a little bit delayed, but I’m gonna be working on that a lot next week. I’ve got several assets that I need to start doing outreach for too.

But to answer your question, what I found and I spent a lot of time last year, in 2018, doing prospecting and trying to do sales for traditional agency services. I got really good at prospecting, getting the conversation started. As far as sales, I failed miserably. I think we spent like $18,000 between our salesperson and our VA staff which was handling the cold email outreach and all that stuff. I think we made like $6,000 in sales. It was ridiculous. That in part is just because I think that the local business market is so saturated with solicitation calls from marketing and advertising agency.

So long story short, that’s part of the reason we shifted back to the lead generation model because it changes the dynamic entirely, and I know that’s what you’re asking about. But when it came to prospecting, I found the easiest thing to do is, are quick question type emails.

There’s a great book by the guy that the developer of quickmail.io. If you go to quickmail.io, it’s a service that you can subscribe to, it’s like an email tracking service and all that. I personally like gmass.co better as an email marketing platform, but I started out with using quickmail.io. There’s a book by the developer. It’s a real short book. You can get it on Amazon, Kindle. I think you can get in paperback too, but I got it on Kindle. It’s a real short book, it’s only like 30-some pages I think, really inexpensive. I think it might only be $1 or $2.99 or something like that.

Go get it. Go to quickmail.io and probably click through some of the links and you’ll find the guy’s name, the developer’s name, and then you can find the book on Amazon. Pick that book up. Guys, I tested last year multiple types of cold email outreach methods for prospecting. Out of everything that I tested, and I tested David Sprague stuff, David Sprague’s got some really good tools, guys, there’s no question, but as far as his cold email outreach programs and stuff, I just had miserable success and we gave it full on effort.

I mean, for months, not just his program but all different types of outreach methods. What I found that produced the most success, especially dealing with contractors, was the quick question type emails. That strategy is outlaid perfectly in that short little book by the developer quickmail.io. His name is Jeremy something, I think. Anyways, just go pick it up, read through that book, and then start testing. That’s what I did and it worked really, really, really well.

We’re actually gonna be testing in the Mastermind. I’m gonna be using a combination of the more mass email approach, which is what I was talking about with the quick question type emails, which all you’re trying to do is solicit a response, a reply, that’s it. No, you’re not asking them to click through any links, you’re not getting diarrhea of the mouth and dumping a whole bunch of information and doing an email. You just ask them a simple question that’s kind of disguised like a lead for them. It’s a little bit misleading, but not so, because you’re gonna present them with an opportunity.

Again, it’s not unethical. Like I said, it’s just a way to ask questions. For example, maybe if I got a tree service site or assets that I need to monetize, I might contact 10 or 15 different … When I was doing the mass prospect, I would contact 50, 60 tree service contractors with these quick question type emails. Now I’m going to be doing a hybrid model that it incorporates the video email process, which is, we have a training program that I developed that I’ve used for years to get results for prospecting and sales and that’s called the video lead gen system.

It’s how to use video emails to get people’s attention. It’s a bit time-consuming because you got to record videos that are personalized to each person you reach out to. I’m trying to templatize that now to where it’s going to be a lot easier and more efficient and have a team that does the video editing and all that kind of stuff so that we can turn it into more of a process. Like an assembly line to where we can do 10 or 15 videos in a short period of time and then targeted emails out.

But I’m still going to be using those quick question type emails where I might say like, “Quick question, are you guys accepting or are you guys providing estimates for tree removal right now?” When they reply yes, that’s the conversation starter. “Okay, great. Would you mind if I sent you a video explaining what it is that I’ve got?” Then if they reply yes again, now you they’ve given you permission to send them a video. Then you send them the damn video, which is a personalized video explaining what you got.

“Hey, look, I got these leads coming in right now.” You don’t show your assets, guys. You show call volume or you show the fact that you’re generating leads. Show proof. Say, “Look, I really need somebody who can take these leads. If you’re interested, let me know I’ll send a few of them to you for the next week, or I’ll send you five leads or 10 leads or whatever, whatever your business model is good for. You say to them, “I’ll send you five leads for free,” and then, “I’ll follow up with you after that to find out if you’re if you like them. If they were good genuine valid leads that you’d like to continue that service, we can talk then,” stuff like that. Just real simple little questions, guys.

I’ve tested all kinds of processes and what I found was those quick questions where you don’t drop a link in it, you don’t ask them to click, you don’t ask them to go to a landing page and fill out a survey, or watch a video on the first email, none of that, you just ask them to reply. That’s a conversation starter. That starts the dialogue. Once the dialogue starts, then you ask permission to send them a link for them to click, which is just a video essentially. You say, “Can I send you a video to explain what I’ve got?” If they say yes, now they’re giving you permission.

Then you send them the video link, and then they’ll click on it, and now watch the video. Then sometimes they will reply, sometimes they won’t. But that’s really the whole point. Again, video lead-gen system was the course that we did on how to use video email. Then I’m going to be kind of mixing that with the more … I’m trying to templatize that and make it towards a process to where it’s not so time-consuming to do those emails, although they’re very, very effective. Okay?

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Bradley: Okay. Cool. Yeah, it’s a great little book. All right, moving on. Martin says, “Have you any experience with the WebFire 3.0 tool?” No, Martin. When you said that, I clicked on it and I looked, I don’t, so I can’t really comment on that. I don’t have time to look through it right now. Perhaps, if you remind me, next week I will take a look at that before. I might look through that thing when we’re off this webinar today.

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Marco: The problem that I’m seeing, and by the way, they’re working. Some are working better than others. I’m not gonna say which one because then everyone will run there and ruin it for me. I don’t want you guys messing with my money. At any rate, they are working, go and test them out. But interestingly enough, what I found works the best is … You did a course on it, it’s only available in the Mastermind.

Bradley: Yeah.

Marco: The way that you teach it becomes actually cheaper than most of these click-through spams or spam traffic networks, which is really interesting because you’re targeting real people to come and visit your stuff. These real people have a genuine interest in whatever it is that you’re doing right and they’re going to ask way-, they’re going to act, excuse me, way differently than the people that have to click on your link. Does that make sense? They pay for it. Well, you paid for it, they go, they click, then they get credit. It just becomes crazy because they’re not really interested in your stuff, they’re only interested in theirs.

Now since we’re targeting real people with the real interest, through Bradley’s training, it becomes that much better. Guys, activity, relevance, trust and authority. We’re in trusted and authoritative to the max because were inside Google.

Bradley: That’s right.

Marco: Relevance because we’re targeting whatever it is that we’re targeting. I’m not gonna say anything because it’s something that’s right now only available in the Mastermind. Then, activity on that link. It’s relevant activity. People clicking on that link going and acting the way that real people do. Some might not like it and bounce back, many will. But that’s what real people do and that’s what we’re after.

Bradley: Yeah. I’m not gonna reveal the method here either, but exactly what Marco was saying, because that is real genuine traffic that Google knows has an interest in what you’re sending them to. So guys, when you’re talking about activity and engagement, which is one of the primary ranking signals now, is engagement, it’s not just blind engagement.

Again, if you are trying to rank something locally and you’re getting clicks from China and Russia and Korea and UK, and I’m talking about in the US, I’m just using this as an example, guys. But if you’re getting a bunch of clicks from things that are non-relevant either geographically especially for local stuff or non-topically relevant, in other words it’s just kind of like random traffic coming, do you think Google counts that traffic as an engagement signal, the same type, and gives it the same amount of weight as somebody that is in the local area that’s clicking from a local IP, likely from a mobile device that is intimately connected to them at all times, that they have a history of being interested in that particular type of content or service or product? Think about that guys, which click, which engagement signal is gonna be given more weight by Google? You already know the answer to that.

It’s not that these kind of tools and stuff can’t produce some nominal results, they can, but if you wanna get really good results and do it within terms of service, there are alternative ways to do it and it’s super, super effective. I mean, super effective. So it’s absolutely true.

Marco: I just want to be clear, Fiverr geeks, Fiverr traffic geeks, they get some results. These types of websites, the spam traffic, they get some results. But when you compare them all and compare them to the course that we have, it’s night and day. it’s just totally different because it’s just targeted traffic, people that are targeted to the geolocation so that they interact with whatever it is that you’re doing at that level, if that’s necessary. If not, then you can adjust to whatever it is that you’re doing and get traffic for pennies on the dollar, guys. That’s what it’s all about.

Bradley: Yeah. Again, topical relevance and geographic relevance, and you can combine both and get super, super good results. It doesn’t take a lot of traffic to get good results when you have heavily weighted engagement signals, which is what that is. It only takes a few engagements to get significant results when you have a really targeted audience that Google knows about. All right.

Anyways, we’re gonna keep moving. Sorry, I can’t give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I’m out about four weeks.” Bryan, you’d have to contact support. I don’t manage any of that stuff, I’m sorry. Just contact support or send us ticket to support@mgyb.co and we’ll get it answered for you. Okay?

Marco: I was just talking to Rob about this to make sure. We have to deal with whatever it is that Google decides. I mean, they were on the show, we don’t control them. So we can’t say it’s definitely this or definitely that, or we’ll have it in a day, in seven days or whatever. It takes however long it takes. Some of them are nearly impossible. I believe that Bryan has already contacted Support and gotten an answer.

Now my thing is if you go through Support and then you come here, it just slows the process because then I have to go reach back to support, ask what’s going on, track it down, and then they all go and track it down and try to see what’s going on when it has already been answered.

The only thing that I can add to this is, guys, we’re not in control of this. We’re trying to do what we can. Bryan, you’re welcome to request a refund. If it gets too long, you’re welcome to request a refund and try to find someone who stands behind the product like we do 60-day guarantee replacement. If it gets suspended within those 60 days, we offer a legitimate guarantee. Now how long it takes to get it for you, that’s another question altogether.

Bradley: What’s up, Daniel? Hey man, the question you asked two weeks ago on Mastermind that we didn’t get to because the training went so long, please repost that for tomorrow because the Mastermind webinar is tomorrow and I didn’t want to spend some time on that. It was about a GMB question you had. We’re gonna have time. I’m gonna be covering specific training tomorrow, but it will be a lot shorter because I just did the Mastermind newsletter entry specifically about that. So that we’re gonna do some video training on it tomorrow, but you guys will have the written process.

You guys know how I do my process stocks. Well, you’re gonna have the written processes, the newsletter entry that you’re gonna get in about two or three weeks, whenever you get the next newsletter. That means my training tomorrow, the video training, will be a bit more streamlined so I should be able to get to your question. All right. I apologize I didn’t get to that, man, and it’s been weighing on me for almost two weeks now.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Anyways, Quentin’s up. He says, “Hello my name is Quentin Ravenel. I’m a full-time musician based in Charleston, South Carolina. Arthur Ravenel Jr. is a staple here. We’ve named a bridge after him that gathers 25,000 people every year in April to run or walk on the Ravenel Bridge. Is there any way to use my last name as leverage?”

That’s a really good question. Yeah. I would think Press Releases would probably be a great way to kind of piggyback off of that name recognition because that’s essentially … It’s a brand, right? Ravenel is a brand, right? If you can use that … There’s a strategy called newsjacking. Look into that, Quentin. Look in the newsjacking. In fact, you could just do a Google search for newsjacking and find plenty of resources, Amazon books, whatever that can teach you the strategy of newsjacking that I think would be perfect for that, for what you’re saying here because you have the same last name-, excuse me, as a brand that’s well-known in that area. I would use that newsjacking strategy as a way to get some press and some media. It’s almost like click bait but in a proper way, in an ethical way.

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Marco: Entity relationship, man. That’s what he’d have to do. Relate his name to the Ravenel Bridge name so that when it comes in the, what they call, the Google auto predict, autosuggest, so when people go looking for the Ravenel Bridge walk, or a Ravenel Bridge run, Ravenel Bridge weekend, all of that stuff, your name comes up in there too. I mean, we’ve done that, right? Social conditioning?

Bradley: Yeah, social engineering.

Marco: Yep.

Bradley: Newsjacking, go check it out. There’s tons of information about it. There’s the book, David Meerman Scott, I think is the pioneer of that or whatever, at least the most well-known, but you can find all kinds of information about this free and paid. Just spend some time researching that newsjacking because it’s something that I think you could implement and get some significant results that way. Okay. By the way, go to mgyb.co to purchase Press Releases and we’ll publish them for you, they’re really, really nicely done. Okay.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Urban Towing says, “Does SerpClix work well for traffic to RYS or is there something else you would recommend?” Again, I’m not familiar with SerpClix. If it’s another CT spambot or crowd search, click-through thing-

Marco: It is.

Bradley: -which I imagine it would be. Yeah, I would probably produce some results, I don’t know how much. But I would recommend finding some better methods where you can actually buy or get real targeted traffic from real people that may have a genuine interest in your potential product or service. Guys, paid traffic is a good way to do that kind of stuff.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

Bradley: Yeah. Guys, we did … for years, Dan Anton had a product called crowdsearch.me. It works like gangbusters for a long time. Click-through spam was an engagement signal … I call it click-through spam. But that’s when somebody does a search on Google for example, keyword search, it could be a brand search, which is called a navigational search.

Guys, you can go to our YouTube channel. You can just go to Google and search crowdsearch.me and you’re gonna find this Semantic Mastery webinars. I’ve done two of them because we did one webinar and I think two years later we did another webinar because it was still working so well. I explained in that webinar, and both of those webinars and great length what click-through spam is and why it works so well.

It was actually a method that I learned way back in 2011 from Ivan Budimir, who was my most influential mentor in the local marketing, digital marketing space. It was Ivan Budimir. He’s no longer in the space, but he was absolutely amazing. I learned so much from that guy. He actually introduced that method to me back in 2011 and showed the Google patent. It’s not the actual official name of the Google patent, but he always called it site weight.

Site weight. In other words, if all things being equal, if there were two sites that were identical, which we know is impossible, pretty much, but theoretically, if two sites were equally authoritative, like they had the same amount of on-page optimization, the same amount of off-page optimization but one site got navigational search queries, which now in the semantic web is incredibly important, what is a navigational search query?

That’s a brand search or a variation of a brand search, like brand plus keyword, or brand a plus phone, like for somebody looking for the phone number of a company, or brand plus location, or brand plus map so that people looking for how to get to that location or get to that company or that store or whatever the case may be. Those are called navigational queries. If all things being equal, there were two identical sites competing brands and one had navigational queries and the other did not, the navigational query site would outrank the other, one hands down, two to one every time. Every time and it was tested over and over and over again. That was because of the site weight algorithm, or filter, or whatever you call that shit. Again, I’m not the patent nerd like Marco. Marco, that’s a term of endearment, by the way.

He introduced that way back in 2011 and the strategy then was to hire microtask workers to set up these little gigs. You would pay microtask workers two or three cents or something like that to go do a particular search, preferably with the brand dimension. Then find the link that you told them to find, click through, and then you would tell them, “Go find copy and paste the third word of the seventh paragraph on that page into the answer box,” and the answer box was their proof that they did the task that you assigned.

The reason why you wouldn’t just tell him to go click the link and copy because you want them to dwell on the page. That dwell time counted as an engagement signal, right? They would land on the page and then they’d have a hunt for that specific word or phrase or whatever it was that you told them to do that would make the answer. That would be the answer that means they solved the task that you gave them to do. That would create the dwell time, potentially scroll, you might ask them to click through to another page, whatever the task might be, click through to the link, then click through to the contact page, and then leave a message or whatever the case may be. You could set it up multiple different ways, but those were engagement signals way back in 2011 guys and it moved the needle like almost overnight.

The problem was as soon as you would stop paying in microtasks workers within just a few days your rank positioning start falling again because it was all about those engagement signals. Guys, again, this was eight years ago. Well, now, we’ve just been talking on this webinar alone about how important engagement signals are. So engagement signals are weighted even more now than they were back then.

Now the engagement signals are weighted more because Google can track and knows its users and the users’ behavior and their history. That’s what I was talking about. If you can get engagement signals from people that are locally and/or topically relevant to the content that you’re having them engage with, then that’s going to be weighted so much more.

What I’m saying is, again on a local level, if you can get people from a local geographic area that have a history for having an interest in that topic or that product or service as well as being local, a handful of clicks from them can produce better results than dozens or hundreds of click from non-relevant and non-non topically and non-geographically relevant clicks. Does that make sense?

So the click-through spam, and that’s what I called it because we were literally spamming click-throughs, isn’t as effective as it is when you can get relevant audience to engage because Google understands its audience, guys. Google knows its audience because everybody’s connected to Google all the time, right? So it knows what their history is and what their interests are and where they’re located and all that kind of stuff.

So that’s what I’m getting at. As far as the click-through spam stuff, for a long time it was working really well. Dan Anton’s, I think the best bot that came out, which was crowdsearch.me and for I think three, four years, I mean, I used it heavily. I was getting 50,000 credits per month and I was using every bit of them. It worked like gangbusters. But over time, it slowly started to stop working as well. I know that service is still out there. There are potential uses for it but it’s not something that I would do to direct to money site anymore. There are better alternatives now in my opinion, which is what we we’ve been talking about. We did some training about that in the Mastermind a few weeks ago.

It was a good question though. I was worried we’re not gonna have enough to talk about today, man, and look, we’re almost up. It’s awesome. Let’s see. “Think of how stupid the average person is and realize half of them are stupider than that.” That should actually be how stupid the median person is, right? It’s awesome. Thanks, Greg.

Okay. Grant says, “It might be easier to just close/delete designed junk email accounts ThAn unsubscribe endlessly.” Yeah. I know what you’re saying, Grant, but this is an email account that I’ve had for, God, 15 years, so it’s not something I wanna get rid of. But, yeah, I know what you mean.

By the way, I did all the heavy lifting. Now it’s just a daily maintenance thing. If I see an email come in, if that’s from something that was unsolicited, I open it, unsubscribe, and then as soon as the unsubscribe is successful, I go back and hit the spam button. Again, most days now guys, I might only get one or two spam emails. There are some days where I’ll get five or six or whatever, but almost every day now it’s just a bare minimum. So it’s manageable now. It just took a little bit of time.

Also, there’s a service called unroll.me. Guys, go check it out. Go to unroll.me, especially any of you suffering from shiny object syndrome. Type in your email and it’ll take a few minutes to run and it’ll come back and show you how many lists you’re subscribe to, and tell me it doesn’t take your breath away. It’s like, holy shit, how did I get subscribed … It’s just over the years, you accumulate, you get added to so many subscription lists either voluntarily or involuntarily, a combination of both really.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

Bradley: Yeah. Well, now, I am, yeah. But trust me, a lot of email marketers made a lot of money from me too. All right. Let’s see, Walt says, “Not an affiliate link.” Okay. This is the quick, probably the quick … There you go, Grow Your Business With Cold Emails, Jeremy Chatelaine. That’s correct. He’s got an accent or whatever. It’s awesome, guys. Really short book. Look at that, it used to be cheaper, but 10 bucks, buy it, guys, it’s worth it. 100% worth it, buy it, and read it. It’s a great book for anybody’s doing prospecting. Guys, hands down, that has been the best strategy for me that I’ve ever found. Okay.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

Daniel, awesome. “Guys, I’m not whining about the GMB question, and I do have faith in SM.” Bryan, I think he took offense to which you said, Marco. Just looking to start implementing building out the local strategy and certainly anxious to get moving.” I totally get it, Bryan. I totally get it.

Marco: Yeah, so do we. I didn’t expect or intend again to offend. I just come across that way. I was just explaining that it just takes time. We try to get as quickly as possible. We know all you guys were anxious, but there’s only so much we could do when the beast keeps changing shit around.

Bradley: Correct. Yeah. That’s one of the issues, guys. Again, we all have to keep changing our methods to get these things done verified and such. I don’t even know what they’re doing to do it. I don’t care. Bryan, I’m just like you. I placed my orders too. I’m not kidding. Guys, I placed my orders just like you do now. I do have a little bit of pull sometimes, most of my orders are in queue still now because they’re not critical. But sometimes, for clients, for example, that have requested maps expansion, then I pull some strings to get them pushed forward a little bit. So that’s one of the benefits I guess of the CEO.

But for the most part, guys, I’m in queue just like you guys. It’s not you guys aren’t waiting because I’m getting all mine done. Trust me. I’m waiting too. Awesome. Unroll.me, You’re welcome, Grant

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Bradley: All right, there you go. ‘Nuff said. All right everybody. Thanks for being here. Mastermind webinar tomorrow, don’t forget. If you did not check out the Syndication Academy update webinar from last week, do it, guys. Super, super powerful stuff. I showed you how to use RSS feeds there with geo-tagging.

By the way, I’m doing a lot of testing with I have it … No, I must already closed it down. No, there it is, RankFeedr. I’ve got it open. I’m not gonna show my projects. But Lisa Allen’s RankFeedr, guys. I know the coupon has expired now. She actually extended it because of the Syndication Academy update webinar that I did last week. I talked about it in there. Although the method that I showed was how to use Feedburner feeds to create local geotag feeds and they’re super powerful too, not as powerful as the RankFeedr feeds though because RankFeedr you can splice together and create static or sticky items and you can add the geotag and not just a specific geo coordinate but you can add what’s called a geo box, which is like a service area business. Super powerful stuff, guys.

I’ve been testing really hard for the last week now with the RankFeedr stuff and I’m seeing good results. Again, I know the coupon that she gave is expired, but it’s still totally worth it. It’s super inexpensive guys for the elite subscription, which I think allows you to create eleven hundred RankFeedr feeds.

Guys, it’s a set and forget. You set up a RankFeedr feed one time and you let it go. It just runs for as long as you keep your subscription active and you don’t have to do anything else. It will help to create co-citation geographic and topical relevancy on autopilot, guys. I’m telling you and for the elite service the elite subscription level, which again I think is 1,100 feeds, it’s $47 a month. It’s a no-brainer.

So if you haven’t already picked it up, guys, go watch the Syndication Academy update webinar, and go pick up the RankFeedr subscription service, which is how you create those things. I’m only telling you guys, we don’t pimp other people’s products unless we truly believe in them and I’m endorsing this because it’s such a good product and you can go to our website SemanticMastery.com I think it’s RSS-authority-sniper-3 I think. You could find the webinar replay and go through that process, if you want to watch the webinar where she talks about it.

But honestly, you don’t even need to watch the webinar, just go pick up the damn service because it’s really powerful. All right. With that, we’re gonna close it out. See you all next week. Thanks everybody. Thanks, Marco. Thanks, Chris.

Marco: Bye everybody.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224 posted first on your-t1-blog-url

[makironata-blog]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Bradley: Okay. Now we’re live. This is screwing me up. Hey everybody! This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts Episode 224. It is February 20th, 2019. I’m sorry I don’t have my camera today. For some reason Google Hangouts decided it did not wanna recognize my camera at the last minute. You guys would probably appreciate the fact you don’t have to look at my face. I’ve only got two people on with me today because Adam and Hernan are out at the Funnel Hacking Live event. They’re out having fun while we’re hard at work.

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

Bradley: Good. I don’t really have any announcements specifically, except that we’ve got a Mastermind webinar tomorrow, for those of you that are in the Mastermind. We’re gonna be covering several things that I’ve been tracking for the last few weeks now as far as doing some off-page tests for ranking GMBs, doing a whole bunch of different types of off-page tests and isolation.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

Marco: No. But I’m so glad you’re gonna talk about this because my write-up for the Mastermind, which I’m finishing up today by the way, is about that, testing, whether it’s single variable testing or whether it’s testing in isolation, or what it actually is that you’re trying to do.

What you’re trying to do is gauge whether there’s an effect. You’re not trying to show that something doesn’t work. It’s crazy going in and trying to test that something doesn’t work. The test should be, what does it do? You should get the data. The data should speak for what the tests. You’re testing a variable, but does the variable move the needle? No, it doesn’t. Okay, onto the next thing, which is what you’re doing, you’re testing all of these different variables and you’re isolating so that you can do whatever it is that you’re doing to each one.

I’m really glad that you’re talking about this. I’m gonna go a little bit more in-depth in the Mastermind newsletter about testing and how people are being misled by so-called, all of these are expert testers that don’t know what the fuck they’re doing. So I’ll just leave it at that.

Bradley: Yeah. I’ve been tracking, well, about a month ago was. It was around January 21st when I started setting these tests up. I’m testing every one of these methods and isolation. In other words, they’re GMB or Google My Business profiles that had the initial on-page stuff done and what my standard operating procedure is for optimizing a new profile, and then from there, all I’m doing is specifically one of these methods.

I’m testing across multiple properties per methods so that I can see if we get positive results or negative results or no results on any one method, I want to see if that occurs across more than one property for the same type of method. Because if we get positive results on two properties, if I’m only doing two tests or testing on two locations per method and they’re both positive, then that’s a really good indication that that’s a viable method or something that moves the needle.

Like he says, that’s actually funny you said that because that’s the title or the subtitle of the actual test that I’m doing Which Method Moves the Needle the Most? These different tests that I’m doing, and like I said, if a positive result occurs on two properties, two separate locations, then I know that it’s a good method to use and that it will continue … It will be duplicatable, in other words.

I will obviously set it up and see if I can repeat it again across other properties. If I get two no changes, or two negative changes, then it’s probably the case also. But if we get one that’s positive and one it’s neutral, or one that’s positive, one is negative, then it’s obviously gonna have to require further investigation.

So that’s essentially what I’m doing. I’ve tried several these things and I’ve got some really super good results back with one of these methods in particular. I’m not gonna tell which one here, guys, you got to join a Mastermind for that. But I’m gonna be covering it tomorrow because I’ve got really, really good results from one method in particular. It’s actually one of the easiest methods and that’s what I love about. I’m pleasantly surprised. Actually, I was not surprised that the method works because of what I know about that method, but I’m glad that it’s one of the easier methods for any one of us to achieve, or to implement, I should say.

Again, I’m gonna be covering that in the Mastermind webinar tomorrow as well as I’m also gonna be covering some questions about PR stacking from some of our members. I’m also gonna be talking about setting up display ads for remarketing using the Google Display Network because it’s a much, much easier process now and it’s very, very effective.

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Chris: I scrolled through my Facebook feed today, people are literally scared of GMB and Google all of a sudden. You just were talking about, yeah, which method is the most potent or the biggest needle move of them. Anybody, you wanna share your insights on that, Marco or Bradley?

Bradley: I’ll start. Yeah. Armageddon is coming, right? The sky is always falling, Chicken Little type stuff. By the way, that screenshot that you’re looking at there, guys, that’s the tease for tomorrow’s webinar in Mastermind because those are the movements that I’ve seen occur just in the last few days from that one particular method I’m gonna be covering.

Anyways, Marco and I, well, we’ve been around long enough to know that shit changes all the time. It’s SEO. For the last several months we’ve been pushing really hard on GMB stuff because it’s been working so well and I’ve been saying all along it at some point Google’s gonna shut it down. I don’t necessarily think that existing properties are gonna be taken down. What I think is gonna happen, and this is just my assumption, guys, my educated opinion about this or my educated guess, prediction I should say, is that it’s gonna become damn near impossible to register new GMB profiles. I think that’s how it’s gonna be shut down.

That’s why I’ve been pushing for people to build, build, build for the last several months, and to build your ass off and to build a team for scaling your build processes so that you can secure as many location as possible prior to what I think is going to happen, which is going to be damn near impossible to register new businesses.

I don’t know exactly what they’re gonna do to shut it down, but it’s likely going to be something like having to take photographs at a storefront or at the business location. It could also be requiring … Again, guys, just speculation, but it could also require you to send corporate documents in or something that shows proof of address with the business name on it, so like a utility bill or something. I know because I’ve actually had to call Google Support before to get help moving a legit business for a client of mine to get the Maps listing updated. That was one of the things required, was a bank statement, the account details and everything could be blurred, but it had to show the company name and the mailing address and all that.

Those are things that I assume or that I predict are going to happen. But we always find workarounds and we always find ways to continue to make money. That’s really the name of the game, guys. Don’t freak out. Don’t go into panic mode. Relax. Know that you’re gonna have other options. We’re gonna figure them out eventually and other people will figure them out as well, and you can too. But it’s about keeping your head cool and realizing that this is a cat-and-mouse game that we play and that’s the business that we’re in.

Marco, what are your thoughts?

Marco: I get a little bit more basic, man. Yeah, I don’t care. Why? I say basic because there’s basic web principles. The foundational stuff that we teach is based on web principles, right? We’re in the semantic web. We all know that, right? We talked about ART, activity, relevance, trust and authority, and how to generate all that. But there’s foundation of principles. You can only code one way. If you write spaghetti code, you’re writing garbage that nobody’s ever going to be able to tell what it is if someone needs to come and take over. So there’s international standards that are set.

There are basic principles where the guidelines are not set by Google. Google’s Terms of Service and Google’s guidelines are determined by Google, but coding standards are set by other people. In order for Google to mess with that, Google has to go and push at a higher level where there’s a bunch of other people pushing back. I’ve been talking about this since Semantic Mastery began. Google is the 800-pound gorilla in the room. Correct, but there’s others on the web. Google can’t just go and do whatever the fuck they want to do. There’s some stuff that they just can’t touch.

While that goes on we’ll just keep going and getting the results that we get. That’s what you saw. The test that you’re shown, which is beautiful because it’s based on basic foundational principles, that’s what we work from. Now all of these other stuff, yes, they’re hacks, guys. We manipulate. That’s our job. We’re in this to make money. We’re not here to make people happy. We’re not here to make Google happy. I’m in this to make money. I don’t care. They can’t tell me that it’s wrong to do what I’m doing, well then, Google should go and change their whole scheme for making money online because it’s all based on lies and it’s all based on moving people into their funnel and keeping them there as long as possible; they don’t care how they do it, they just want to do it. Well, that’s fine. That’s their business model. I have mine.

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Bradley: Yeah, I agree with that. Let’s get into questions, guys. Not a whole lot of questions and I’m surprised. Maybe it’s this new platform that’s scaring people off, the discus platform. All right.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Bradley: Chicken Little, yeah. Okay. Ben’s up. He says, “Hey Bradley, thanks for our call last Thursday.” Okay. Ben’s one of our Mastermind members and I’d been doing Mastermind calls. I opened up an opportunity for our Mastermind members to schedule a 30-minute call with me. It started the first week in January and this is the seventh week that I’ve been doing those calls. Next week, I’ll wrap it up and then it’ll be closed down until June. In June, I’m gonna open it back up again.

I encourage our Mastermind members that even scheduled to call with me in this first round to call schedule a second call with me in June because in six months you will have hopefully overcome some of the issues that we discussed on our call, and hopefully you have a new set of issues. I really want to continue to find out what’s going on with our members. It’s been super insightful for me to learn more about what’s going …

Well, first, to get to know our members on a more personal level. It’s been great. It really has been. I’ve really enjoyed the calls. Number two, it’s given us a lot of insight as to what’s going on, and in our Mastermind, which is our top level program, what’s going on in our members’ businesses, so that we can develop better tools and resources and training to help them overcome their obstacles. It really has been beneficial to me as well as, hopefully, to others.

Is Local GMB Pro Included In The MasterMind?

That’s what Ben is referring to here. He says, “Thanks for our call last Thursday. It was good to talk to you and I got a lot out of it.” Well, thank you, man. I appreciate that. He says, “A couple of questions. Number one, is Local GMB Pro included in the Mastermind? Not that I need it. Local Lease Pro is looking pretty comprehensive as I go through it. I’m just curious as it doesn’t recognize my username.”

Yeah, I know. We had Rob Beale collaborate on that with us and so there is an additional charge for that. But as a Mastermind member you get it at a silly ridiculous discount from what the advertised price is, if you look at the sales page publicly. Just contact Support when you’re ready for that, Ben. But since I did talk with you, trust me, you’re not ready for that yet. Go through Local Lease Pro, start implementing those strategies, provided that they’re still going to work, depending on what happens with the GMB stuff going forward.

As it stands right now, it’s still working just fine. But just keep in mind that you should be implementing that right now and then the Local GMB Pro training would really be more about assets that need the additional push, or if you’re in super competitive areas, that’s where you’re going to want to implement Local GMB Pro. But again, that’s not something that I would recommend you start with right now, you’re gonna be overwhelmed. I know you and I talked about that. Do not overwhelm yourself with too much training. I’d rather you take action and Local Lease Pro is set up with actionable data, actionable information for you to go out and implement immediately to start building, and that’s the most important thing. Okay.

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Number two, he says, “You said you were a former shiny object syndrome sufferer.” Yes, I was. That’s absolutely true. I think most of us in this industry or in this space are or have suffered from that, and maybe still do at this point. As SOS is so clearly at the root of my lack of progress to this point, I was wondering what it was that helped you turn the corner. You are clearly totally recovered and in control today.”

Yeah. You know what it was, honestly, it was kind of a perfect storm in that I was trying to do too many things and trying to not only teach on too many different topics as far as digital marketing, but I was trying to do too many things for my agency and provide too many services. What happens is I became overwhelmed with chasing different methods and trying to implement every method that I could learn about. So every time I saw a marketing email come through, and you guys know, I’m sure you are all on a million email list too, I would get the same type of emails, you guys would about new methods, about new tools and processes and things like that and I would get sucked in. The grass is always greener, right? I would see the opportunity that I thought, as an entrepreneur, I would see opportunity and I’m want to go after it, I want to chase it.

But what happened was over time things started to accumulate and accrue to the point where I had 15 projects going on and none of them were really progressing because I was spread too thin across too much. We, as a corporation, Semantic Mastery kind of suffered that for a period of time too and in part, I’m the face of the company, I should say, not to discredit my partners or anything, but in part because I was doing that in my own business as well. So we were kind of going that way with Semantic Mastery, trying to be too many things to too many people.

Really what happened was, and fortunately, my partner Adam, he’s not here today, but he introduced us to a book by Gino Wickman, I think it is, called Traction. It’s a program for really zeroing in on a singular focus and purpose for a company, for any organization. We’ve been working through that now, guys. What are we, over a year now into that, Traction? Are we on our fifth quarter now? Somebody would comment on that?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Bradley: I think we’re on our fifth quarter now. Anyways, we do everything now. It’s kind of a combination of various methods, but the 12-week year is one of the books that we provide to our Mastermind members when they come join. Another one is That One Thing. That’s another book that where it teaches you how to really focus in on one thing to get results and find out what is the most important thing, the one thing that I can do such that everything else becomes irrelevant or less important or irrelevant, or something like that. It’s a great book. Then there’s the 12-week year, which is about taking 12-month goals and boiling them down into 12 weeks, which is a 90-day period. What we call them 12-week Sprints. It’s a quarter every year.

We started implementing these strategies and then traction really kind of started giving us the organizational structure as a corporation to start developing our goals, figuring out what our primary focus was going to be, zeroing in on that, and then building out our processes and systems to achieve those goals. Like I said. I think we’re on our fifth quarter of that process now. That’s why over the last probably six months or so, you guys have been following us and probably noticed we’ve really shifted to just local marketing stuff. Not that we don’t still talk about and teach and share and present information in the Mastermind about all types of marketing, but our primary push is local.

That’s because I needed to do that in my own business in order for me to get better results for my clients to increase my own income and to get some of my time and my sanity back because I was just all over the place and it was overwhelming and, honestly, it was exhausting. Also, as you guys know, shit’s changing all the time in the digital marketing space, so having to stay on the cutting edge of everything is incredibly difficult.

So I really wanted to shift my focus into something that I preferred, which was local marketing. I also feel that that’s one of the quickest ways to earn revenue, is local marketing. So I kind of shifted to that. We took several surveys of you guys, our members, to find out that that’s what the vast majority of our audience was doing, was local marketing or lead generation, that kind of stuff. So we really shifted all of our focus to that.

Again, Ben, to answer your question, how I got over it was kind of a combination of recognizing the fact that I was really spinning my wheels and not making any progress in a lot of different areas because I was going after too many things, my attention was spread too thin, and then also, again, when the student is ready the teacher appears.

Adam kind of presented us or brought to our attention like this, Gino Wickman’s Traction program and they call the EOS, I guess the employee operating system, and all this stuff. Just get the book, guys, it’s inexpensive, and go through it. It’s a lot of work. We’ve been at it for five months now-, or excuse me, five quarters now, I think five quarters, and it’s a lot of work. But it’s totally worth it because we’re seeing the benefits and the fruits of the work that we’re putting in.

So a combination of those two things for me really kind of got me to stop … Guys, I’m not kidding, I’ve unsubscribed from just about every single email list. I got one specific email that I would always sign up for stuff and now, because over the years I’ve subscribed to so many lists, I’ve unsubscribed from just about everything. But yeah, I still get emails for internet marketing products and stuff all the time, from stuff that I’ve never even subscribed from. You guys know how that goes, people sell lists and your name gets passed, your email gets passed around from one list to another, whether you subscribed or not.

I’m not gonna lie, every single day now when I get a marketing email unless it’s from somebody that I want to be on their list, I go find the unsubscribe button. as soon as I open an email, hit the unsubscribe button, and then I come back and hit the spam button. I do it every fucking day every single day. Some days I might only get one email now, other days I might get five or six spam type marketing emails. But I do the same thing. I open them up, I don’t even read them, I just go right find an Unsubscribe button, click Unsubscribe, and then I come back it’s hit the Spam button. What it’s done is it’s really reduced the amount of junk that I see on a daily basis.

I was telling this to Ben when we had our call, our Mastermind call, it’s like being an alcoholic and going to a bar. Right? When you open your email account, if you know you have shiny object syndrome and you’re not getting any traction in any one area of your business because you keep chasing opportunity, stop, stop going in your email box and reading these emails, guys. Stop. It’s like get yourself out of the bar if you’re a recovering alcoholic, right? It’s the same principle. You need to avoid the shit that’s detracting from you being able to get make progress in your business.

So for me, it was just eliminating the marketing messages. I’m a marketer so I’m susceptible to marketing messages, right? For me, it was just avoiding them. Out of sight, out of mind. Putting blinders on. Putting my nose down. Working through what I knew I needed to do and that was local marketing. Right now it’s about building a lead gen business and developing processes but I’m not doing all the work and then teaching our members about what I’m doing and how we’re doing it. So that’s what’s worked for me.

Any of you guys have comments on that?

Chris: Yeah. You probably should read the latest Mastermind issue, for February, because what I wrote about was pretty much what you’ve just talked about, but in steroids. It’s like if you’re struggling with that there’s something really, really valuable in there for this month.

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Marco: Well, the way that I stopped is I realized that we’re producing better shit than most people out there. So I focus on our own things and I know that you focus, we, the Mastermind’s focus is local. But I’m still in the lab looking at manipulation methods for national, global, just whatever, because that’s just how my mind works. I can’t just do the local thing and be happy. I have to be able to see where all of the algorithms are going, where Google is going, where it’s taking us and why, and then try to intercept at the right time, which is kind of like how RYS Academy was born, then RYS Reloaded, Local GMB Pro, as a matter of fact, came through because of that. It was just looking to see where Google was going and why. So I’m constantly after that, where is Google going, why?

As long as I’m on that, I don’t care about somebody else’s shit because I’m too busy with my own shit. That’s how I was able to overcome. We’ve all been there. If you’ve been online for any length of time, it could be a week, you bought something. Yeah. That’s just the way it is.

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

Bradley: Yeah. That’s a great question, Ben. I really appreciated that question. Hopefully, that was helpful. Ken. What’s up, Ken? He says, “Are both G Plus personal and business profiles going away or is it just personal?” I believe it’s all Google Plus. I think the only Google Plus that’s going to remain, and I could be wrong about this guys, but I’m pretty sure that they’re all being killed off unless you’re what they call Google Plus Enterprise, which is only for like, it’s like internal Google Plus for large organizations. I don’t even know anything about it. I just read somewhere about it.

So as far as I know, Google Plus is being completely killed. I think in April it’s gonna be down completely. You won’t be able to access even your old stuff. I got notifications, dozens and dozens of notifications about it where they say if you got any photos in Google Plus, the notifications, you got to download the photos and all that kind of stuff because in April they’re gone. That’s it. They’re extinct. Whatever. Good riddance. No big deal. Move on.

Which, by the way, guys, we covered the Google Plus … Oh, yeah, guys, if you’re in the Syndication Academy and you didn’t watch the update webinar from last week, go back and watch it. I mean, literally, as soon as Hump Day Hangouts is over, go watch it because it’s super, super powerful what I was talking about, because one of the things I was covering was Google Plus being shut down. We had a lot of people comment and question about, “What’s going to happen? Because Google Plus is down and that’s one of our main social hubs.” Yeah. So what? We find others.

I shared exactly what I’m using now, which is so much more effective anyways, and it’s really, really powerful. If you’re in Syndication Academy, guys, go watch the update webinar that was just recorded last week. It’s in the archives area, the updates area along with all the notes and everything in there. Super powerful and it’s easy to do. Okay. AlL right. I’m gonna keep on moving.

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Jay says, what’s up, Jay? “Inside the GMB, what photo selection option is it that the dictates which image is displayed in Google Maps? I’ve tried several options there but it won’t change.” Yeah. I’ve had that issue in the past too, Jay. I don’t know, maybe Marco has an answer. I’ve tried in some cases to get an image to change too and not been able to get it to change. I just don’t even care at this point. I know some clients do, but it’s not been a major issue for me so I haven’t dug into it that much.

Marco, do you have an idea as to what you can do to get Google to display what you want?

Marco: No. I don’t have an answer for that. It sometimes displays the latest one, it sometimes displays what it wants to, I don’t know. If you have GMB that is legit, that is tied to a company or whatever, you might wanna get in touch with a Google rep and see if they can help you out. If you act really ignorant, if you act really stupid, like you don’t know what’s going on, they’ll really help you out. They’ll go out of their way to help you out. I found that the more ignorant you act and the more that they … “I don’t know …” “Oh, you mean like Chrome?” I mean they go that deep into … Just totally being blissfully ignorant about everything online.

Because you’re a business owner who doesn’t have time for all of this. The only people who have time for this are marketers who are in there trying to manipulate every day, who are the first ones that find out what doesn’t work and what does. So you wanna try to avoid being that know-it-all marketer because if you do that you’re gonna get nuked, your IP is gonna get tagged, and you’re in for a lot of trouble.

Bradley: Yeah, I agree. If it’s a legit business, man, just contact the Google My Business Support. Again, if it’s legit verifiable business, guys, I don’t have any problem contacting Support anymore. I found them to be quite helpful when needed. Again, don’t be afraid to do that. I remember years ago it was damn near impossible to get support help from Google and it was only via email and it would be sometimes days or even weeks before they would reply and it was just a bitch. But now it’s a lot easier to get in touch with Google Support. Again, if it’s for legit business, don’t be afraid of trying.

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Okay. Jeff says, a minute, I still got to get used to this platform, guys. Jeff says, what’s up, Jeff? He says, “Two questions. What is the record for most F-bombs dropped by Marco in one rant?” Well, apparently, Ken’s been counting, he says 87.

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Marco: Guys, listen, I don’t do it purposely. It’s just when I get excited I get really animated and it just flows. Please excuse me, I don’t mean to offend. Well, I have meant to offend people in the past, let me change that. You guys, in general, I don’t intend to offend you. If you are, please excuse me. Please understand that that’s just … My partners know that that’s me because they have to deal with me on a daily basis, so they know. They know Marco.

So you guys, just please excuse me. Next time if you come to my webinars or whatever, please put the kids away and you might not want the wife, girlfriend, boyfriend or whatever around while you’re listening to me talk.

Bradley: Yeah. I remember we had a Mastermind webinar about three years ago, maybe three and a half years ago, and Marco and I, we’re a little loose with our lips as far as some of the things we were saying. One of the members posted like “I’ve got kids in the room.” It was so funny because immediately after that I put a parental guidance suggested explicit language, image, or whatever, graphic on the bottom of the header image for the page that we were hosting the webinars on. In that point forward, we always kept it to be like, hey, keep your kids out. It’s not safe for work-type stuff. I think it was really funny. I think Carolyn was her name.

Anyway, so to carry on with the real stuff here, guys. Jeff says, “I know you mentioned this previously, but I couldn’t find it when researching out-, or excuse me when reaching out to business owners. In an effort to sell them the leads we were generating, what has been your more successful tactics for getting them to respond? This is primarily a cold email question.” Jeff, that’s a great question. That’s something we’re going to be covering a lot in depth in actually going through real live tests in case studies and such for monetizing GMB assets. We’re gonna be doing a lot of outreach stuff in the Mastermind coming up over the next several weeks. In fact, that was supposed to be started this week. I’m a little bit delayed, but I’m gonna be working on that a lot next week. I’ve got several assets that I need to start doing outreach for too.

But to answer your question, what I found and I spent a lot of time last year, in 2018, doing prospecting and trying to do sales for traditional agency services. I got really good at prospecting, getting the conversation started. As far as sales, I failed miserably. I think we spent like $18,000 between our salesperson and our VA staff which was handling the cold email outreach and all that stuff. I think we made like $6,000 in sales. It was ridiculous. That in part is just because I think that the local business market is so saturated with solicitation calls from marketing and advertising agency.

So long story short, that’s part of the reason we shifted back to the lead generation model because it changes the dynamic entirely, and I know that’s what you’re asking about. But when it came to prospecting, I found the easiest thing to do is, are quick question type emails.

There’s a great book by the guy that the developer of quickmail.io. If you go to quickmail.io, it’s a service that you can subscribe to, it’s like an email tracking service and all that. I personally like gmass.co better as an email marketing platform, but I started out with using quickmail.io. There’s a book by the developer. It’s a real short book. You can get it on Amazon, Kindle. I think you can get in paperback too, but I got it on Kindle. It’s a real short book, it’s only like 30-some pages I think, really inexpensive. I think it might only be $1 or $2.99 or something like that.

Go get it. Go to quickmail.io and probably click through some of the links and you’ll find the guy’s name, the developer’s name, and then you can find the book on Amazon. Pick that book up. Guys, I tested last year multiple types of cold email outreach methods for prospecting. Out of everything that I tested, and I tested David Sprague stuff, David Sprague’s got some really good tools, guys, there’s no question, but as far as his cold email outreach programs and stuff, I just had miserable success and we gave it full on effort.

I mean, for months, not just his program but all different types of outreach methods. What I found that produced the most success, especially dealing with contractors, was the quick question type emails. That strategy is outlaid perfectly in that short little book by the developer quickmail.io. His name is Jeremy something, I think. Anyways, just go pick it up, read through that book, and then start testing. That’s what I did and it worked really, really, really well.

We’re actually gonna be testing in the Mastermind. I’m gonna be using a combination of the more mass email approach, which is what I was talking about with the quick question type emails, which all you’re trying to do is solicit a response, a reply, that’s it. No, you’re not asking them to click through any links, you’re not getting diarrhea of the mouth and dumping a whole bunch of information and doing an email. You just ask them a simple question that’s kind of disguised like a lead for them. It’s a little bit misleading, but not so, because you’re gonna present them with an opportunity.

Again, it’s not unethical. Like I said, it’s just a way to ask questions. For example, maybe if I got a tree service site or assets that I need to monetize, I might contact 10 or 15 different … When I was doing the mass prospect, I would contact 50, 60 tree service contractors with these quick question type emails. Now I’m going to be doing a hybrid model that it incorporates the video email process, which is, we have a training program that I developed that I’ve used for years to get results for prospecting and sales and that’s called the video lead gen system.

It’s how to use video emails to get people’s attention. It’s a bit time-consuming because you got to record videos that are personalized to each person you reach out to. I’m trying to templatize that now to where it’s going to be a lot easier and more efficient and have a team that does the video editing and all that kind of stuff so that we can turn it into more of a process. Like an assembly line to where we can do 10 or 15 videos in a short period of time and then targeted emails out.

But I’m still going to be using those quick question type emails where I might say like, “Quick question, are you guys accepting or are you guys providing estimates for tree removal right now?” When they reply yes, that’s the conversation starter. “Okay, great. Would you mind if I sent you a video explaining what it is that I’ve got?” Then if they reply yes again, now you they’ve given you permission to send them a video. Then you send them the damn video, which is a personalized video explaining what you got.

“Hey, look, I got these leads coming in right now.” You don’t show your assets, guys. You show call volume or you show the fact that you’re generating leads. Show proof. Say, “Look, I really need somebody who can take these leads. If you’re interested, let me know I’ll send a few of them to you for the next week, or I’ll send you five leads or 10 leads or whatever, whatever your business model is good for. You say to them, “I’ll send you five leads for free,” and then, “I’ll follow up with you after that to find out if you’re if you like them. If they were good genuine valid leads that you’d like to continue that service, we can talk then,” stuff like that. Just real simple little questions, guys.

I’ve tested all kinds of processes and what I found was those quick questions where you don’t drop a link in it, you don’t ask them to click, you don’t ask them to go to a landing page and fill out a survey, or watch a video on the first email, none of that, you just ask them to reply. That’s a conversation starter. That starts the dialogue. Once the dialogue starts, then you ask permission to send them a link for them to click, which is just a video essentially. You say, “Can I send you a video to explain what I’ve got?” If they say yes, now they’re giving you permission.

Then you send them the video link, and then they’ll click on it, and now watch the video. Then sometimes they will reply, sometimes they won’t. But that’s really the whole point. Again, video lead-gen system was the course that we did on how to use video email. Then I’m going to be kind of mixing that with the more … I’m trying to templatize that and make it towards a process to where it’s not so time-consuming to do those emails, although they’re very, very effective. Okay?

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Bradley: Okay. Cool. Yeah, it’s a great little book. All right, moving on. Martin says, “Have you any experience with the WebFire 3.0 tool?” No, Martin. When you said that, I clicked on it and I looked, I don’t, so I can’t really comment on that. I don’t have time to look through it right now. Perhaps, if you remind me, next week I will take a look at that before. I might look through that thing when we’re off this webinar today.

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Marco: The problem that I’m seeing, and by the way, they’re working. Some are working better than others. I’m not gonna say which one because then everyone will run there and ruin it for me. I don’t want you guys messing with my money. At any rate, they are working, go and test them out. But interestingly enough, what I found works the best is … You did a course on it, it’s only available in the Mastermind.

Bradley: Yeah.

Marco: The way that you teach it becomes actually cheaper than most of these click-through spams or spam traffic networks, which is really interesting because you’re targeting real people to come and visit your stuff. These real people have a genuine interest in whatever it is that you’re doing right and they’re going to ask way-, they’re going to act, excuse me, way differently than the people that have to click on your link. Does that make sense? They pay for it. Well, you paid for it, they go, they click, then they get credit. It just becomes crazy because they’re not really interested in your stuff, they’re only interested in theirs.

Now since we’re targeting real people with the real interest, through Bradley’s training, it becomes that much better. Guys, activity, relevance, trust and authority. We’re in trusted and authoritative to the max because were inside Google.

Bradley: That’s right.

Marco: Relevance because we’re targeting whatever it is that we’re targeting. I’m not gonna say anything because it’s something that’s right now only available in the Mastermind. Then, activity on that link. It’s relevant activity. People clicking on that link going and acting the way that real people do. Some might not like it and bounce back, many will. But that’s what real people do and that’s what we’re after.

Bradley: Yeah. I’m not gonna reveal the method here either, but exactly what Marco was saying, because that is real genuine traffic that Google knows has an interest in what you’re sending them to. So guys, when you’re talking about activity and engagement, which is one of the primary ranking signals now, is engagement, it’s not just blind engagement.

Again, if you are trying to rank something locally and you’re getting clicks from China and Russia and Korea and UK, and I’m talking about in the US, I’m just using this as an example, guys. But if you’re getting a bunch of clicks from things that are non-relevant either geographically especially for local stuff or non-topically relevant, in other words it’s just kind of like random traffic coming, do you think Google counts that traffic as an engagement signal, the same type, and gives it the same amount of weight as somebody that is in the local area that’s clicking from a local IP, likely from a mobile device that is intimately connected to them at all times, that they have a history of being interested in that particular type of content or service or product? Think about that guys, which click, which engagement signal is gonna be given more weight by Google? You already know the answer to that.

It’s not that these kind of tools and stuff can’t produce some nominal results, they can, but if you wanna get really good results and do it within terms of service, there are alternative ways to do it and it’s super, super effective. I mean, super effective. So it’s absolutely true.

Marco: I just want to be clear, Fiverr geeks, Fiverr traffic geeks, they get some results. These types of websites, the spam traffic, they get some results. But when you compare them all and compare them to the course that we have, it’s night and day. it’s just totally different because it’s just targeted traffic, people that are targeted to the geolocation so that they interact with whatever it is that you’re doing at that level, if that’s necessary. If not, then you can adjust to whatever it is that you’re doing and get traffic for pennies on the dollar, guys. That’s what it’s all about.

Bradley: Yeah. Again, topical relevance and geographic relevance, and you can combine both and get super, super good results. It doesn’t take a lot of traffic to get good results when you have heavily weighted engagement signals, which is what that is. It only takes a few engagements to get significant results when you have a really targeted audience that Google knows about. All right.

Anyways, we’re gonna keep moving. Sorry, I can’t give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I’m out about four weeks.” Bryan, you’d have to contact support. I don’t manage any of that stuff, I’m sorry. Just contact support or send us ticket to support@mgyb.co and we’ll get it answered for you. Okay?

Marco: I was just talking to Rob about this to make sure. We have to deal with whatever it is that Google decides. I mean, they were on the show, we don’t control them. So we can’t say it’s definitely this or definitely that, or we’ll have it in a day, in seven days or whatever. It takes however long it takes. Some of them are nearly impossible. I believe that Bryan has already contacted Support and gotten an answer.

Now my thing is if you go through Support and then you come here, it just slows the process because then I have to go reach back to support, ask what’s going on, track it down, and then they all go and track it down and try to see what’s going on when it has already been answered.

The only thing that I can add to this is, guys, we’re not in control of this. We’re trying to do what we can. Bryan, you’re welcome to request a refund. If it gets too long, you’re welcome to request a refund and try to find someone who stands behind the product like we do 60-day guarantee replacement. If it gets suspended within those 60 days, we offer a legitimate guarantee. Now how long it takes to get it for you, that’s another question altogether.

Bradley: What’s up, Daniel? Hey man, the question you asked two weeks ago on Mastermind that we didn’t get to because the training went so long, please repost that for tomorrow because the Mastermind webinar is tomorrow and I didn’t want to spend some time on that. It was about a GMB question you had. We’re gonna have time. I’m gonna be covering specific training tomorrow, but it will be a lot shorter because I just did the Mastermind newsletter entry specifically about that. So that we’re gonna do some video training on it tomorrow, but you guys will have the written process.

You guys know how I do my process stocks. Well, you’re gonna have the written processes, the newsletter entry that you’re gonna get in about two or three weeks, whenever you get the next newsletter. That means my training tomorrow, the video training, will be a bit more streamlined so I should be able to get to your question. All right. I apologize I didn’t get to that, man, and it’s been weighing on me for almost two weeks now.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Anyways, Quentin’s up. He says, “Hello my name is Quentin Ravenel. I’m a full-time musician based in Charleston, South Carolina. Arthur Ravenel Jr. is a staple here. We’ve named a bridge after him that gathers 25,000 people every year in April to run or walk on the Ravenel Bridge. Is there any way to use my last name as leverage?”

That’s a really good question. Yeah. I would think Press Releases would probably be a great way to kind of piggyback off of that name recognition because that’s essentially … It’s a brand, right? Ravenel is a brand, right? If you can use that … There’s a strategy called newsjacking. Look into that, Quentin. Look in the newsjacking. In fact, you could just do a Google search for newsjacking and find plenty of resources, Amazon books, whatever that can teach you the strategy of newsjacking that I think would be perfect for that, for what you’re saying here because you have the same last name-, excuse me, as a brand that’s well-known in that area. I would use that newsjacking strategy as a way to get some press and some media. It’s almost like click bait but in a proper way, in an ethical way.

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Marco: Entity relationship, man. That’s what he’d have to do. Relate his name to the Ravenel Bridge name so that when it comes in the, what they call, the Google auto predict, autosuggest, so when people go looking for the Ravenel Bridge walk, or a Ravenel Bridge run, Ravenel Bridge weekend, all of that stuff, your name comes up in there too. I mean, we’ve done that, right? Social conditioning?

Bradley: Yeah, social engineering.

Marco: Yep.

Bradley: Newsjacking, go check it out. There’s tons of information about it. There’s the book, David Meerman Scott, I think is the pioneer of that or whatever, at least the most well-known, but you can find all kinds of information about this free and paid. Just spend some time researching that newsjacking because it’s something that I think you could implement and get some significant results that way. Okay. By the way, go to mgyb.co to purchase Press Releases and we’ll publish them for you, they’re really, really nicely done. Okay.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Urban Towing says, “Does SerpClix work well for traffic to RYS or is there something else you would recommend?” Again, I’m not familiar with SerpClix. If it’s another CT spambot or crowd search, click-through thing-

Marco: It is.

Bradley: -which I imagine it would be. Yeah, I would probably produce some results, I don’t know how much. But I would recommend finding some better methods where you can actually buy or get real targeted traffic from real people that may have a genuine interest in your potential product or service. Guys, paid traffic is a good way to do that kind of stuff.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

Bradley: Yeah. Guys, we did … for years, Dan Anton had a product called crowdsearch.me. It works like gangbusters for a long time. Click-through spam was an engagement signal … I call it click-through spam. But that’s when somebody does a search on Google for example, keyword search, it could be a brand search, which is called a navigational search.

Guys, you can go to our YouTube channel. You can just go to Google and search crowdsearch.me and you’re gonna find this Semantic Mastery webinars. I’ve done two of them because we did one webinar and I think two years later we did another webinar because it was still working so well. I explained in that webinar, and both of those webinars and great length what click-through spam is and why it works so well.

It was actually a method that I learned way back in 2011 from Ivan Budimir, who was my most influential mentor in the local marketing, digital marketing space. It was Ivan Budimir. He’s no longer in the space, but he was absolutely amazing. I learned so much from that guy. He actually introduced that method to me back in 2011 and showed the Google patent. It’s not the actual official name of the Google patent, but he always called it site weight.

Site weight. In other words, if all things being equal, if there were two sites that were identical, which we know is impossible, pretty much, but theoretically, if two sites were equally authoritative, like they had the same amount of on-page optimization, the same amount of off-page optimization but one site got navigational search queries, which now in the semantic web is incredibly important, what is a navigational search query?

That’s a brand search or a variation of a brand search, like brand plus keyword, or brand a plus phone, like for somebody looking for the phone number of a company, or brand plus location, or brand plus map so that people looking for how to get to that location or get to that company or that store or whatever the case may be. Those are called navigational queries. If all things being equal, there were two identical sites competing brands and one had navigational queries and the other did not, the navigational query site would outrank the other, one hands down, two to one every time. Every time and it was tested over and over and over again. That was because of the site weight algorithm, or filter, or whatever you call that shit. Again, I’m not the patent nerd like Marco. Marco, that’s a term of endearment, by the way.

He introduced that way back in 2011 and the strategy then was to hire microtask workers to set up these little gigs. You would pay microtask workers two or three cents or something like that to go do a particular search, preferably with the brand dimension. Then find the link that you told them to find, click through, and then you would tell them, “Go find copy and paste the third word of the seventh paragraph on that page into the answer box,” and the answer box was their proof that they did the task that you assigned.

The reason why you wouldn’t just tell him to go click the link and copy because you want them to dwell on the page. That dwell time counted as an engagement signal, right? They would land on the page and then they’d have a hunt for that specific word or phrase or whatever it was that you told them to do that would make the answer. That would be the answer that means they solved the task that you gave them to do. That would create the dwell time, potentially scroll, you might ask them to click through to another page, whatever the task might be, click through to the link, then click through to the contact page, and then leave a message or whatever the case may be. You could set it up multiple different ways, but those were engagement signals way back in 2011 guys and it moved the needle like almost overnight.

The problem was as soon as you would stop paying in microtasks workers within just a few days your rank positioning start falling again because it was all about those engagement signals. Guys, again, this was eight years ago. Well, now, we’ve just been talking on this webinar alone about how important engagement signals are. So engagement signals are weighted even more now than they were back then.

Now the engagement signals are weighted more because Google can track and knows its users and the users’ behavior and their history. That’s what I was talking about. If you can get engagement signals from people that are locally and/or topically relevant to the content that you’re having them engage with, then that’s going to be weighted so much more.

What I’m saying is, again on a local level, if you can get people from a local geographic area that have a history for having an interest in that topic or that product or service as well as being local, a handful of clicks from them can produce better results than dozens or hundreds of click from non-relevant and non-non topically and non-geographically relevant clicks. Does that make sense?

So the click-through spam, and that’s what I called it because we were literally spamming click-throughs, isn’t as effective as it is when you can get relevant audience to engage because Google understands its audience, guys. Google knows its audience because everybody’s connected to Google all the time, right? So it knows what their history is and what their interests are and where they’re located and all that kind of stuff.

So that’s what I’m getting at. As far as the click-through spam stuff, for a long time it was working really well. Dan Anton’s, I think the best bot that came out, which was crowdsearch.me and for I think three, four years, I mean, I used it heavily. I was getting 50,000 credits per month and I was using every bit of them. It worked like gangbusters. But over time, it slowly started to stop working as well. I know that service is still out there. There are potential uses for it but it’s not something that I would do to direct to money site anymore. There are better alternatives now in my opinion, which is what we we’ve been talking about. We did some training about that in the Mastermind a few weeks ago.

It was a good question though. I was worried we’re not gonna have enough to talk about today, man, and look, we’re almost up. It’s awesome. Let’s see. “Think of how stupid the average person is and realize half of them are stupider than that.” That should actually be how stupid the median person is, right? It’s awesome. Thanks, Greg.

Okay. Grant says, “It might be easier to just close/delete designed junk email accounts ThAn unsubscribe endlessly.” Yeah. I know what you’re saying, Grant, but this is an email account that I’ve had for, God, 15 years, so it’s not something I wanna get rid of. But, yeah, I know what you mean.

By the way, I did all the heavy lifting. Now it’s just a daily maintenance thing. If I see an email come in, if that’s from something that was unsolicited, I open it, unsubscribe, and then as soon as the unsubscribe is successful, I go back and hit the spam button. Again, most days now guys, I might only get one or two spam emails. There are some days where I’ll get five or six or whatever, but almost every day now it’s just a bare minimum. So it’s manageable now. It just took a little bit of time.

Also, there’s a service called unroll.me. Guys, go check it out. Go to unroll.me, especially any of you suffering from shiny object syndrome. Type in your email and it’ll take a few minutes to run and it’ll come back and show you how many lists you’re subscribe to, and tell me it doesn’t take your breath away. It’s like, holy shit, how did I get subscribed … It’s just over the years, you accumulate, you get added to so many subscription lists either voluntarily or involuntarily, a combination of both really.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

Bradley: Yeah. Well, now, I am, yeah. But trust me, a lot of email marketers made a lot of money from me too. All right. Let’s see, Walt says, “Not an affiliate link.” Okay. This is the quick, probably the quick … There you go, Grow Your Business With Cold Emails, Jeremy Chatelaine. That’s correct. He’s got an accent or whatever. It’s awesome, guys. Really short book. Look at that, it used to be cheaper, but 10 bucks, buy it, guys, it’s worth it. 100% worth it, buy it, and read it. It’s a great book for anybody’s doing prospecting. Guys, hands down, that has been the best strategy for me that I’ve ever found. Okay.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

Daniel, awesome. “Guys, I’m not whining about the GMB question, and I do have faith in SM.” Bryan, I think he took offense to which you said, Marco. Just looking to start implementing building out the local strategy and certainly anxious to get moving.” I totally get it, Bryan. I totally get it.

Marco: Yeah, so do we. I didn’t expect or intend again to offend. I just come across that way. I was just explaining that it just takes time. We try to get as quickly as possible. We know all you guys were anxious, but there’s only so much we could do when the beast keeps changing shit around.

Bradley: Correct. Yeah. That’s one of the issues, guys. Again, we all have to keep changing our methods to get these things done verified and such. I don’t even know what they’re doing to do it. I don’t care. Bryan, I’m just like you. I placed my orders too. I’m not kidding. Guys, I placed my orders just like you do now. I do have a little bit of pull sometimes, most of my orders are in queue still now because they’re not critical. But sometimes, for clients, for example, that have requested maps expansion, then I pull some strings to get them pushed forward a little bit. So that’s one of the benefits I guess of the CEO.

But for the most part, guys, I’m in queue just like you guys. It’s not you guys aren’t waiting because I’m getting all mine done. Trust me. I’m waiting too. Awesome. Unroll.me, You’re welcome, Grant

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Bradley: All right, there you go. ‘Nuff said. All right everybody. Thanks for being here. Mastermind webinar tomorrow, don’t forget. If you did not check out the Syndication Academy update webinar from last week, do it, guys. Super, super powerful stuff. I showed you how to use RSS feeds there with geo-tagging.

By the way, I’m doing a lot of testing with I have it … No, I must already closed it down. No, there it is, RankFeedr. I’ve got it open. I’m not gonna show my projects. But Lisa Allen’s RankFeedr, guys. I know the coupon has expired now. She actually extended it because of the Syndication Academy update webinar that I did last week. I talked about it in there. Although the method that I showed was how to use Feedburner feeds to create local geotag feeds and they’re super powerful too, not as powerful as the RankFeedr feeds though because RankFeedr you can splice together and create static or sticky items and you can add the geotag and not just a specific geo coordinate but you can add what’s called a geo box, which is like a service area business. Super powerful stuff, guys.

I’ve been testing really hard for the last week now with the RankFeedr stuff and I’m seeing good results. Again, I know the coupon that she gave is expired, but it’s still totally worth it. It’s super inexpensive guys for the elite subscription, which I think allows you to create eleven hundred RankFeedr feeds.

Guys, it’s a set and forget. You set up a RankFeedr feed one time and you let it go. It just runs for as long as you keep your subscription active and you don’t have to do anything else. It will help to create co-citation geographic and topical relevancy on autopilot, guys. I’m telling you and for the elite service the elite subscription level, which again I think is 1,100 feeds, it’s $47 a month. It’s a no-brainer.

So if you haven’t already picked it up, guys, go watch the Syndication Academy update webinar, and go pick up the RankFeedr subscription service, which is how you create those things. I’m only telling you guys, we don’t pimp other people’s products unless we truly believe in them and I’m endorsing this because it’s such a good product and you can go to our website SemanticMastery.com I think it’s RSS-authority-sniper-3 I think. You could find the webinar replay and go through that process, if you want to watch the webinar where she talks about it.

But honestly, you don’t even need to watch the webinar, just go pick up the damn service because it’s really powerful. All right. With that, we’re gonna close it out. See you all next week. Thanks everybody. Thanks, Marco. Thanks, Chris.

Marco: Bye everybody.

Nguồn chia sẻ:

Nguồn chia sẻ: https://ift.tt/2SJXUsl