#its a mess because i was also listening to micro economics.

[ponytailzuko]

zuko gets his education

[valenshawke]

Identity Ask- 1&3!

identity asks… oh shit

3. list your fandoms and one character from each that you identify with.

I’m limiting myself to five.

Claymore - Clare

Death Parade - Chiyuki

My Hero Academia - Izuku Midoriya

Violet Evergarden - Violet

And not to be an anime/manga-cliche-riddled-mess

Deadwood - Al Swearengen

1. if someone wanted to really understand you, what would they read, watch, and listen to?

I’m answering these as to what I was watching/reading/listening to during my late teens/early adulthood as they either proto-formed most of political and social ideology while other things better informed me later. But without these, probably would have turned out different.

Watch: Uh… man… this is gunna be terrible. But probably watch The X-Files, Law & Order, and the first two seasons of The West Wing. The X-Files kinda got me somewhat deep into conspiracy theory circles for a bunch of years before the right wing really got deep into it and it became a mess of fascist white supremacy. Law & Order cause I wanted to be Jack McCoy for a lot of years and he is an influence as to how I lectured when I was teaching. Plus, his righteous sanctimony is something identify with since people do consider a sanctimonious prima donna and drama queen. The West Wing is probably a shocker because that show first about 4 seasons (when Sorkin wrote it) was fucking idealistic as hell and a nice counterbalance to the Bush administration. I’ll also toss in Stargate SG-1 because I loved that show and it replaced The X-Files as must-see-TV after the movie.

Listen: Metallica. If you’re a male, and you like heavy metal, at some point… you listened to Metallica a lot (or Megadeth if you hated Metallica and thought Dave Mustaine was the superior guitarist and songwriter). This WAS the band of my high school years. And Ride the Lightning, Master of Puppets, and … And Justice for All were all great in terms of social commentary on politics, corruptions, religion. I listened to Metallica a lot, and I mean a lot, while I was reading what I’m going to talk about in a bit.

The Black Album also means a lot to me since my first girlfriend in high school actually introduced me to the band and told me her all time favorite song was “The Unforgiven.” I listened to it and it’s still my all time favorite song by Metallica and, AND, I got to see them play it live in December. A moment I will never forget (I also recorded it and bought the official live recording of that concert).

Read: I give this answer a lot but it’s been awhile and I’ll give a why on what someone would read: Dune, specifically the Dune Chronicles. The original six books. I was actually going through my replies one night and someone @thetwistedmentat asked my thoughts on the fourth book, God Emperor of Dune. So I’ll try to cover it all briefly here…

Still going under a cut.

When I was 16 and read the first four books, it really did change how I viewed the world. About 2.5 years earlier, I became an atheist, which went over real well in Catholic school. I was already the ostracized kid in Catholic school, so this added to it. I guess I had a lot of questions on morality and how things really were.

When I read the first book, it really opened my eyes. No, I didn’t get the subtlety or all the commentary the first time I read it, but I got the broad strokes and I got older and learned more, I started to understand the references and the complexity of what Frank Herbert was saying.

Messianic figures are, by-in-large, a bad idea. Either because they become a prisoner to their ideas and mission or don’t have the courage to do what it is needed if they’re smart enough to realize, “Hey, being a single ruler with religious devotion is a terrible thing.”

Dependency on a single resource to move a system’s economy is… a terrible thing as well.

Social engineering (a more complex and devious form of socialization) is a terrible thing and can lead to terrible outcomes.

Religion and government being one and the same… is a terrible thing with terrible outcomes.

Cultural and evolutionary stagnation is… A terrible thing.

Complacency is… A terrible thing.

The ecology of a planet can give us clues and inform us of what a society holds sacred or important. Which also ties into #2.

People tend to drop Dune after the second book or criticize the first book for pretty much the same reason. Dune has been criticized as a colonial white-man’s fantasy because the “hero” wins at the end of the first book. As one gets closer to the end, Paul Atreides makes more more comments about a terrible decision he has to make, a Jihad that is coming, and billions that will die. People will die under and because of his name. When you get to book 2… Frank Herbert takes a wrecking ball to the entire notion that Paul is a hero. Paul compares himself to Hitler for love of Teresa of the Faint Smile. And no, this isn’t Frank Herbert was a Nazi or a sympathizer. For Frank Herbert, this was the clearest way for him to say Paul Atreides was evil, a coward, and weak. Frank Herbert literally said Paul is someone who “thinks he is God. “

And he leaves those terrible decisions to his son, Leto Atreides II.

In the third book, Leto and his twin sister, Ghanima, have the same power Paul had, the ability to see the future and the ability to tap into both sides of their genetic memory and Leto struggles with the decision to take on the skin of the Sandworm.

What is the decision? Save humanity. Because on it’s current path as outlined by points 1, 2, 3, 4, & 6… humanity will meet its end. Again this is a galactic empire but it can be controlled by one person who controls one resource.

Which actually leads into the second criticism I actually read very recently. That the books still fall into the strong-man political leader/fascist leader to solve the problems. And I’ll admit, that is a strong criticism if you discount the nuances Frank Herbert brings and the ultimate goal Frank Herbert apparently had in mind (According to Norman Spinrad, Frank Herbert actually detested the royalist politics he wrote about, which is pretty clear, and that the universe would eventually move to some kind of true democratic confederation).

Yes, both Paul and Leto (especially Leto) were strong man/fascist dictators for all intents and purposes. But both clearly could see into the future and had pretty much all of human history in their heads to realize humanity, as a group of people, naturally fall into the trap of charismatic leadership and authority. It’s actually rather easy to do if you examine just how Paul becomes a messiah to the Fremen (which is an explicit criticism of the Catholic Church and its role in European Colonialism).

And this gets into an overall theme in many of Frank Herbert’s work: Harsh social and environmental conditions can produce genius or people able to survive. At the micro-level, you have the Fremen, who can best the imperial militaries best.

At the big, macro-level, Leto’s oppression is meant to foment rebellion, is meant to make people angry generation after generation, is meant for people that want freedom, to never be under the rule of one person ever again, is meant to make him the ultimate symbol of evil everyone can agree upon (sound familiar anime fans?). They must call him Shaitan. He must be remembered as a Tyrant. As evil. He must die in a certain way. The problem with humanity, and you can see it to this day, is we forget the mistakes of the past. Leto’s goal:

“When I set out to lead humanity along my Golden Path, I promised them a lesson their bones would remember. I know a profound pattern which humans deny with their words even while their actions affirm it. They say they seek security and quiet, the condition they call peace. Even as they speak, they create the seeds of turmoil and violence. If they find their quiet security, they squirm in it. How boring they find it. Look at them now. Look at what they do while I record these words. Hah! I give them enduring eons of enforced tranquility which plods on and on despite their every effort to escape into chaos. Believe me, the memory of Leto’s peace shall abide with them forever. They will seek their quiet security thereafter only with extreme caution and steadfast preparation.” - Leto Atreides, The God Emperor of the Known Universe.

It only takes 3500+ years.

There’s also just a lot of gems about leadership, bureaucracy, and the idiotic repetition of history in God Emperor of Dune. The Dune Chronicles aren’t very action-based, there aren’t prolonged battles that are written out. Dune ends with a duel, Dune Messiah has a few moments of violence with stone burners, and a few deaths at the end, Children of Dune has a very sad written death of one of my favorite characters. God Emperor of Dune probably is the closest something heartpounding as Leto’s goal is ultimately achieved. Heretics of Dune again has some moments of violence. Chapterhouse: Dune actually has a battle sequence written out. After that, there are no more Dune books.

“But-”

THERE. ARE. NO. MORE. DUNE. BOOKS.

Why I became a sociologist? Why I ended up reading Marx & Lenin? Why I’m so critical of the intersection of politics, economics, and religion? Here you go.

This isn’t to say stuff HASN’T influenced me later. I’d also suggest reading books by Mira Grant and Ann Leckie, as well as Terry Pratchett’s Discworld and mangas such as Claymore by Norihiro Yagi and Fullmetal Alchemist by Hiromu Arakawa or watch Code Geass, M*A*S*H, and The Wire. Just that the Dune Chronicles was the first, and probably, most important step.

[chocolate-brownies]

Learn in person from Lauren Ash at Wanderlust Stratton or Wellspring this year. For more information on Lauren, click here. 

As the founder of Black Girl In Om, the leading contemporary lifestyle brand and global community invested in black women’s wellness, I recognize that our movement has sparked more, much-needed attention to inclusivity within the wellness movement more broadly. For this I’m both grateful and proud.

It’s no surprise, then, that I receive many questions in interview settings and casual conversations with fellow yoga teachers and owners of wellness-focused initiatives related to inclusivity. The advice that I provide is rooted in both my personal experience as a black woman who for years navigated yoga spaces as “the only one”—the only woman of color and also the only black woman.

We know that representation matters. What we see represented racially and ethnically within any space, a hot topic as of late, can tremendously affect our sense of worthiness. I’m so pleased that my awareness of myself being the only one within my yoga classrooms only led to my increased determination to do something about it. In 2014, I earned my yoga teaching certification and began holding space for women of color shortly thereafter. A safe space for women of color to breathe easy. A space that encourages, rather than discourages, self-identified black and brown women to recognize in a tangible way that wellness is and has always been ours.

Photo by Arik Cardenas at Wanderlust 108 Dallas, 2018

Looking to create a more inclusive space for people of color in your mainstream yoga studio or wellness center? Here are my suggestions to get started.

Take an honest assessment. This is step one. Who frequents your studio now? Is your space representative of the real world? Especially if you live in a multicultural, metropolitan city, there’s an opportunity, and I would argue a responsibility, to do all you can to invite your space represent that city and the larger global community we all call home. As part of this assessment, analyze your team and leadership. Do the people nurturing your space illuminate racial and ethnic diversity? Have you taken intentional efforts in your hiring practices to attract a racially and ethnically diverse team?

Be intentional. Hopefully, as a wellness-focused space, intention guides the work that you do. Begin, or seriously continue, to let it guide your efforts around racial and ethnic diversity within the community and team aspect of your decisions. Getting anxiety just thinking about this? Hire someone to help. Put your money where your heart is and prioritize creating a more inclusive space. Warning: Not all “social justice” facilitators or workplace diversity experts are created equal. Do the research and identify someone who may make you and your team feel a bit uncomfortable, and someone who has proven to guide other likeminded organizations through effective change. Rule of thumb: Hire a person of color.

I want to stop hearing horror stories from people of color who step into a yoga studio or attend a wellness retreat only to experience trauma.

Invite community feedback and ideas from “the only ones.” If the studios that I have frequented over the years actually asked for my opinions about how they could create their studio into more of a safe space for people of color, I would have gladly shared with them. Never has this happened. Doing so signals your care. Taking action after the feedback, which can also be gathered anonymously, signals it even more. Do the work to build authentic relationships and demonstrate your willingness to better your understandings of yourself, the world we live in, and your particular community.

Hire people of color as more than just the cleaning staff. And pay them equal to their white counterparts. I’m serious. Economic equity matters on a micro- and macro-level. And you will sleep sounder at night.

Talk to your colleagues within the wellness industry about the efforts you’re making. Because change on a larger level is needed. I want to stop hearing horror stories from people of color who step into a yoga studio or attend a wellness retreat only to experience trauma. Bring it up at your happy hour that you’re intentionally learning about systemic racism and how it even shows up in spiritual, healing spaces. Tell your prospective employee during an interview that you treat everyone equally and even go out of your way to especially get to know the people of color who enter because to even step into your space signals a brave act on their end. Be ready to have the conversations. Your privilege protects you; which is a luxury people of color do not have. As a black woman, having these conversations with white folk can be exhausting, annoying, and at worst dehumanizing.

Go out of your way to especially get to know the people of color who enter because to even step into your space signals a brave act on their end.

Acknowledge when you’ve messed up. And apologize. Publicly, when appropriate. But only if you mean it. There are deeply saddening stories that are not mine to tell about wrongs against people of color working at mainstream wellness spaces. Sometimes there were apologies. Sometimes the apologies came too late. Sometimes the apologies were given individually, but a larger conversation amongst the community could have led to some critical change and awareness.

What efforts have you taken already that you would add to this list? This is a crucial conversation for those of us striving to create more healing and transformation during a time where racism continues to rear its ugly head even within spaces where we affirm the divine light in all beings. Let’s only say namaste if we live and feel it.

—

Lauren Ash is a wellness visionary, yoga and meditation teacher, creative writer, and founder of the culture-shifting lifestyle brand synonymous with black women’s wellness—Black Girl In Om. Through BGIO, Lauren creates and cultivates meaningful experiences and content for a hugely marginalized community. From the BGIO podcast—which has reached more than half a million listeners—to holistic self-care retreats, Lauren considers her work an act of compassion, belonging, and ultimately a space she once needed and didn’t see. Lauren was recently named at the top of ESSENCE’s list of “33 Self-Care Sistahs That Helped Redefine Wellness in 2017” and declared “one of the most important voices in the wellness industry” by Shape. 

1

The post Representation Matters: Creating a Space for All appeared first on Wanderlust.

[lendoco]

Hoard Invest in the Clash of Titans

You can listen to the soundtrack of this article here: Play me

Have you ever heard a story, About Mrs. Feelesspaymentsglory?

Prologue

Hello everybody! My name is Mickey, also known as Tezkatlypoka from Reddit, and I would like to show you my own gathered information about a great project which will have its own *ICO** very soon, the Hoard Invest. Hoard, the One and Only project setting you up to be your own bank!

Introducing

Web page White Paper Team

The name of this little post is “Clash of Titans” and that's simply because we will have two big players in the field of cryptocurrency banking, where each of these two giants will trying to demonstrate their vision and make you be able to use your Crypto in a daily life.

One of these two Ambassadors of crypto banking will be definitively ETHOS. ETHOS was the very first project where I have been convinced that their goal is to improve whole paying system and basically to build one. Their ICO was very successful, they obtain decent support from the medial world, their community is strong and the main fact is, their team is awesome.

They have one young genius named Shingo Lavigne as a CEO and great strategies and visionary Mr. Stephen Corliss who has got a lot of experiences and connections to grant the opened door leading up to the institutional sphere for Ethos. Who was in ICO, made a decent amount of money. Everybody thought that has to be a true champion without any possible competition.

When I heard about the Hoard for the first time, it was like when you get struck by the lightning. And hit by a truck right after! I immediately download their WP right to my phone and started to read it. I have to read it twice (you know, good stuff...well written, but lightning...truck...these can mess up your day completely). I have known right from a spot that I was reading about a true gem. I get Inspired. I wanted to know more and the baseline which started all of this was: They are like Ethos but slightly better!

There is a man in Hoard Invest who is very good at making things done. His name is Jason Davis and he is a new Rockstar in the cryptocurrency Rock and Roll Hall of Fame. He will bring a whole new concept to the world of the banking industry. He will create a special kind of bank without a possibility to provide loans. Hoard will partner with some banks to provide a real bank account with all the basic stuff in a little while.

Mr. JD has a tremendous experience in banking systems and also in application design and development. He has learned what struggles a new customer has to overcome and that's because he was a new customer once too. He is able to assemble those two things together and create ripper breakthrough product. The last piece of this puzzle is Mr. Dan Lipert, an expert who can code everything Don't get confused! This "ZZ Top look" guy has got very high expertise rating in coding stuff and if He looks like Jazzy Hipster, his ability to write a code is like when you are watching Eddie Van Halen play his Eruption solo. The movie Hacker with Hugh Jackman has been written by his CV btw and since he was working for the government of US as an IT expert, he has to know the drill. The team like this has a decent power to attract and create powerful alliances.

I choose to write about Hoard Invest because everything about it makes sense to me. This is where crypto needs to go for adopting. Only with projects like Hoard will the world start to take cryptocurrencies seriously.

The world will start taking crypto seriously if there will be a real use for that...like “Let's use it as a money”! (JD)

Someone sings to Shingo drone, Someone hails from Jayson’s throne.

The Hoard ecosystem

Let me tell you about another ecosystem which will make a huge impact on the future world, let me tell you about the possibility to be your very own bank, let me tell you about a team which is good as a hack and about their application modern design of which is fucking sick!

The Hoard is an ecosystem build on very good foundations. In this ecosystem, you will be using the hybrid multifunctional wallet where you can store all your coins and if this is not a game changer for you right now maybe I will change your opinion by adding another game-changing and astonishing tool, the Fiat gateway. That's right!

Unless you are not one of the most demanding readers and you are already convinced to buy their stuff, here you have a link https://www.hoardinvest.com/token/ and take care, but if you like it in more hardcore motion like I do, let's continue with some special perks list reading, shall we? :)

By implementing FIAT gateway they successfully put away any need for logging into an exchange. So you don't have to buy BTC or ETH (and pay the fee) for your EUR/USD, then send them on Binance/Bitrex (and pay the fee), purchase a Litecoin (for a fee) and then make a final payment with some fee (well fu*ck me, that's a lot of fees). We got to used to it.

Another ripper they can provide you with is the system of Instant payments. You just click on the button “spend” and sell whatever coin you have at the moment and you will instantly get a value in dollars which you can use for your morning coffee purchase. That is really important because you can pay for whatever you just have right now. What suit your needs better. If you have only Neo and you want to pay with Neo, but your shop receives only Litecoin and Bitcoin, you have to go on the exchange and consolidate it, make a transaction, do a market, spend some time, pay the fees. Not anymore with Hoard. Another thing is they want to create 1:1 peer to peer relationship in transactions (you send One BTC, the guy will receive one whole BTC, not 0,98). So we have an Ethos on steroids here but what is their vision? I think the basic idea is to make a highway for completely new users in the sphere of the crypto world and clear a path for them completely; no obstacles if possible. You are also a Master of your private keys and passwords. Hoard can hold them for you if you like (in a way of provided service/support as encrypted backup).

You can be your own bank. Hoard is not a bank in the classical way of thinking. The mission isn't to work for as many banks as possible but make the banks want to work with HOARD.

Using Hoard means = Technology+security+support and almost Zero fees

You can also Invest your crypto profits right from the App and then forget about it for a while and let your money grow. This is first very first ICO available in the US and bears witness to this historical moment, when 3-8 % of world economic lays peacefully in the arm of cryptocurrencies and do this all from your smart device, with a help of the elegant and well-written application.

Someone in hoard with shiny might, Someone is alone, in the endless night.

What can Hoard offer to you

1) Cross-chain transactions and inter-exchange price matching 2) Instant transactions with Masternodes and minable transactions for scalability 3) Dapps on the Smaug network and possible ICO hosting. Airdrops to token holders each ICO 4) Public or Private transactions 5) The decentralized exchange where you always control your private key never the exchange 6) Fiat Gateway with the first fully compliant US-based ICO 7) Multi-currency wallet where Hoard never holds your private keys 8) Merchant services — send and receive payments in any currency including fiat regardless of initial currency type 9) Low transaction and other fees. Fees will be very low and allow you to do microtransactions for zero or almost zero fees 10) Sidechain for instant low fee transactions (think the lightning network and plasma) with multiple layered blockchain 11) Portfolio tracking 12) INV Fintech partnering 13) Self-auditing process via Oracles 14) Two possible levels of KYC authentication 15) You have all needed tools to be your Own bank 16) Strong community

Someone tried to get that throne, He shall be doomed with crown of thorns.

Summary and Technical shortcut for advanced readers

The basic idea is to make a highway for an experienced user and clear a path for him, no obstacles if possible

You are the master of your keys and passwords, Hoard can hold them for you if you like in a way of provided service/support (encrypted backup)

Direct communication with banks; the idea is banks should want to work with HOARD

Their contribution to blockchain is a second layer payment protocol (Raiden; it is off-Chain; it is cross-chain capable)

They want to create 1:1 peer to peer relationship in transactions (you send One NEO, the guy will receive ONE whole NEO)

HOARD = Technology+security+support

HOARD is not a classic "bank"

The world will start taking crypto seriously if there will be a real use for that...like for money!

Important thing is that you can pay for whatever you have. If you have the only NEO and you want to pay with NEO, but your shop receives only Litecoin and Bitcoin, you have to go on the exchange and consolidate it, make a transaction, do a market, spend some time, pay fees.

Hoard has got an instant payment system, so you click button spend and sell whatever the fuck you have and you will have dollars

If you try to screw our network, they will take your value(basically PoS for exchanges)

By running Master node you can store your keys on our own system when doing trading with our platform; never keep your keys on an exchange.

They will have well know customers and unknown customers (true decentralization)

So it is basically a side chain with PoS in OAR

MM, Oracle(transparent auditing system), low fees, micro/instant transaction, support -> you want this

The Hoard is an ecosystem

Banks are in use of the BlockChain for 6 years already

Providing a trusted and secure bridge between the fiat money and cryptocurrency environments -FINRA/MSB regulated and KYC/AML compliant

2nd-layer cross-chain payments protocol for everyday use, serving as a valuable utility reinforced by our native currency from day one

OAR can be used to accelerate the conversion of fiat-to-crypto when buying cryptocurrency and crypto-to-fiat when cashing out or as a daily settlement mechanism for merchants. OAR enables holders to atomically transact - spend using (X) or (X + Y) currency while the recipient receives (Z) currency, instantly

OAR is ERC20 token running on Ethereum platform. They will migrate to their own chain in the future

They are opposite of Ripple

Oracle It is a software for auditing. Oracle sees everything, it knows what everyone has in their wallets on the platform. They will monitor the blockchain and collect data and use that data to react...its kinda like AI. Setting a current value of the crypto you are hoarding. Will be open-source in the future.

MasterNodes The master nodes have not yet been finalized. Master nodes are things you can run on your own by holding tokens, stabilizing the token value and help the Hoard to run transaction easily. By running a master node you provide a help with building decentralization.

Smaug protocol Instant trustless payments across any currency or smart contract based blockchain. Instantly and automatically swap holdings at transaction versus manual coin consolidation. Decouple reliance on any specific chain, foundation or exchange.

Decision making

Now, let's get back to our comparison. Mr. Corliss opens up the institutional side for ethos. He has deep connections from his time with BlackRock and knows how to give confidence and legitimacy to the ethos project. Having top talent like him attracts other top talents to join too. Shingo had a good idea. He cocked the rest of it up. Ideas like prediction or betting... then who knows what. They can still make it a good platform in the long run.

Mr. JD on the other hand, is so Fair dinkum and True blue developer/programmer/businessman/dealmaker/blockchain-evangelist/ and a great entrepreneur, because he understands the day to day problems in our own personal financial dealings and management systems, having a vast knowledge of blockchain technology he has come up with the solution we have all been waiting for. He is a solid unit. He made a tool to let us be our own bank and be less reliant on corporations who love to take your hard earned money and fee you to the death. If Roger Ver is Jesus of Bitcoin Cash, then JD is Chuck Norris of banking systems in the cryptocurrency world.

Ethos vs. Hoard. When it comes down to it, show that Ethos is offering two things. A fiat gateway for cryptocurrency investing and crowd sentiment for investing..(with Binance offering USD pairing soon ETHOS needs to step its game up). Hoard will be a fiat gateway with a minimal to no fee exchange and its base, with a network for instant transactions of any coins and also the ability to make any transaction private. Think what lightning network was for bitcoin but quicker and for any currency. Along with AI investing, spare change investing. The last thing is the fact you hold your own private key (at ETHOS you don't).

So my advice is: Do not sell your ETHOS for HOARD even thought that I am very bullish in the HOARD case. It’s not always about the best technology remember, but don't hesitate with HOARD very long.

But need to say they are both very decent projects. I like Hoard more and that's all. Remember that without a strong competition they would not be a true winner and how could we recognize a great gem if there isn't anything similarly good for comparison?

I am using a reference to my good buddy EvilMonkey. He is an awesome writer and he did a great review about Hoard a few days ago. You can read his article here: https://medium.com/@ICOProReivews/hoard-invest-ico-review-52f18c3227d6

Epilogue and acknowledgment

Ok my friends, regular people, fans of crypto, early adopters and decent readers, you have made it again.

This is the end of this sorry and I frankly thank all of you for your kind attention and wish you all have a great day (...or a bad day, depends on your level of self-sadomasochism, haha).

For me is the Hoard Invest the winner of this Clash of Titans and We my friend will meet again in Jason Davis interview, which will be pretty awesome.

Future will show, who will bow, Who shall be victorious in Titan's brawl.

submitted by /u/Tezkatlypoka [link] [comments] Hoard Invest in the Clash of Titans published first on https://icoholder.tumblr.com/

[trigafy]

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The meaning of the Monica Vance Professional Hypnosis logo

Mystical Hypnosis Logo Template https://cmkt-image-prd.global.ssl.fastly.net/0.1.0/ps/1500674/580/386/m1/fpnw/wm0/mystical-hypnosis-logo-01-.jpg?1469856075&s=f21a3baf4ab04ac20235f3884f40eef4 https://cmkt-image-prd.global.ssl.fastly.net/0.1.0/ps/1500675/580/386/m1/fpnw/wm0/mystical … News story posted on 2016-07-30 There are no original ideas. Our imagination is fueled by outside elements. And forget about the lie of freedom of choice you’re just one of a few Jungian character types directed by 13 propaganda absolutes. Propaganda techniques such as testimonial, plain folks, bandwagon, card stacking, fear and name calling hardly even scratch the surface anymore and it’s almost laughable that Edward Bernays was able to tower as the standard in perception management and propaganda facilitation for so long. Perhaps that’s why the industry experienced zero qualified growth and is even now still riddled with wannabes. The industry has evolved to persuasion via subliminal awareness, scent science, color psychology and covert hypnosis via staircase conversation and targeted tonality. Many PR firms and advertising agencies try to make use of these concepts but few get it right.

Advertising hacks who have the sense to see the subliminal messaging behind logos and global campaigns by top ten conglomerates often try to mimic what they see but fail because they don’t see the full picture. Take into consideration the more recent Burger King logo that is demonstrative of ‘motion’ that pushes traffic through their drive through while the aroma of faux flame broiled goodness gets pumped out of the rooftop exhaust. TV commercial producers with a modest comprehension of subconscious stimuli via imagery interruption fail to close out the concept at the end of the 60 second ad leaving the viewer only partially stimulated and without triggers for call to action. Even presidential campaign advertisers, the creme de la creme of subliminal messaging and campaign cohesion still fail at this concept of Memetics and neo social engineering. Don’t even get me started on McDonald’s or the KFC’s ‘Snacker’ commercials.

I think the most blatant and unqualified attempts at these techniques are more relevant in the political sector. Remember the Bush Campaign ‘Rats’ commercial? Watch from .20 seconds to .25 seconds and you’ll see the word ‘Rats’ flash up on the screen, actually you won’t see it but your subconscious mind will, slow the video down and see if you can catch it. This is a clear case of a desperate advertising agency trying to play catch-up and they left the subliminal stimuli on the screen too long just before the verbal stimuli of ‘Bureaucrats’ backed up by the visual stimuli of ‘Bureaucrats’. The beginning of this 30 second segment lulled the viewer in with tranquil music and confused the subconscious, whether they intended to or not, with motion via video clip and text. Next the first stimuli, the emotional association of patriotism via the American flag with bush standing at its center. Then a concentrated visual of bush with seniors pulling the viewer in by shadowing the circumference of the screen to zero the attention of the viewer in on the text and association with the target market ‘seniors’.

Listen, the truth is that without the test subject classified with a Jungian character profile, Socionics profile, LUsher test done hourly throughout the qualification and an honest background on the subject representing that particular character type in the public marketplace, you’re wasting your time. Once you’ve done the above you still need to constantly test anxiety and sincerity levels with micro expression and body language definitions per subject. It doesn’t matter if you are attempting to profile a target market for a brand, political campaign or angles for passing socially and economically difficult to digest legislation without the full gamut of tests, checks and balances your attempts are futile.

OK, let’s say that you have qualified talent, which is virtually impossible, to facilitate the above, now you need message delivery. Taking into consideration that subliminal implementation is a reality, color and scent psychology is relevant and from a verbal perspective tonality, intonation and background frequency (binaural beats and solfeggio frequencies) will expedite the tunneling beneath the critical faculty and tap into the subconscious mind you’ll need more. Ring in Memetics. The implementation of an interruption, soon to be a mainstay, that assists in dictating how the mind defines new concepts and ideas. Memetics needs reinforcement that caters to the psychological profile of the target and for this you’ll need a fat pocketbook or a lot of media contacts. You’ll use these media mediums to stimulate the concepts when the emotional state of the target is at ease and peace; this is when access to the subconscious mind is easiest (by media I mean auditory stimulants such as radio, podcasts video and other digital means).

Next you’ll need to use the new science of subliminal awareness to pave the daily path of the target with reinforcements for your desired outcome. In an urban situation you’ll have access to billboards, posters etc. Suburban regions will need a higher budget. Suburban regions will typically be more conservative thus radio talk shows will make up for the visual stimulation that the urban community has access to. The idea is to bombard the target with a message using traditional propaganda techniques.

Crisis management scenarios, personal, corporate and political are absolutely dependent on pure comprehension of the above. Missing even one ounce of minutia will render the entire campaign pointless with zero effect. If you’re a politician running for reelection, civilian being targeted by ethics vampires in a lawsuit or a corporation in crisis management mode or brand defense you’ll most likely need to hire professionals from different firms to make up the whole as listed above.

Find out more about practical use of Socionics and Memetics and other topics at the Princeton Corporate Solutions blog