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demon-winchester · 4 years ago

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Tremors Behind The Veil Chapter 8

-Chapter 8- Sylvia's POV: You need to pull yourself together I thought to myself as I was leaving my cover. "We meet again" I screamed at Abigor. He glanced at me and I could feel he was smiling. "Hahaha, the small girl survived... I still remember the splendid taste of your brother little vamp" Abigor replied. That broke something in me... Vengeance was calling my name. I started rushing towards the knight, he still had Aiden on his grasp and it was time to free him. I summoned my Twin Sickles and I started stabbing him. The attacks did nothing and I could see Aiden turning purple. I dashed back and I started rushing again. I jumped on some tables, I grasped my sickles tightly, I stretched the chain and I lept on Abigor. I tied the chain on his neck and I started hanging from him. He started sidestepping and I heard him choke, that's when I knew I needed to apply even more pressure. He threw Aiden on a wall, he grabbed my chains and he started gasping for air.

Aiden's POV: I started gasping and gasping trying to catch my breath. This fucker actually came close I thought to myself. I saw Sylvia hanging from him with her chains tied around his throat. "Oh so you finally decided to join the fun?" I sassed while getting up from the rubble. "Oh shit" I whispered. Abigor managed to free himself and he grabbed Sylvia pushing her to a wall. I picked up my gun and I started shooting him. The bullets were affecting him but he wouldn't stop. He kept hitting her while she was down. "You have no magic to help you this time little vamp" he growled. I kept shooting and shooting and after two magazines he screamed in pain. "Erebus...Drag your hand across its blade and let it cut you" Sylvia managed to say while Abigor started to push through the pain. I removed my gauntlet and I followed the instructions cutting myself. As the blood was touching the sword when I was dragging my hand, the blade started changing. It grew wider and somehow purple, it was shining and whatever was inside the blade it was moving around.

While the blade was getting transformed I started losing my armor and my wings, I was now a simple human with simple clothes holding a big shining purple sword. What the hell I thought to myself. I know I need to work fast. I rushed towards Abigor significantly slower than before and this time the sword was actually doing damage, it was really scratching his armor and it left an aftermath of energy after every attack. Red smoke was coming out of every scratch. He was in terrible pain... His screams would shake the ground but he would still not let her go. "You know what...You have taken a toll on all of us...I am ending you" I growled. He started laughing as I was letting the energy from the sword travel through me. I closed my eyes and I took a deep breath as I was trying to contain the energy. One breath, one movement, one moment and this torment would stop. I breathed out and a purple ray flew from the edge of the sword hitting Abigor on his chest. The blast left a hole on his body and red smoke was flowing out of it, he finally fell down helpess. I helped Sylvia up and we slowly approached him. I held the sword on top of his neck. "Sylvia, grab the handle along with me... It's closure for you too" I said to her and if she hadn't been through hell she would smile. "Any last words?" I asked Abigor. "Curse you, your children too. And their children, forever true." he answered as he was chocking. That made me smile. "So...Shall we?" I said to Sylvia. "May God have mercy upon your soul because I won't." I sighed and we pushed the blade through his neck. And with that, complete silence. He stopped moving and what was once the club was now a building in ruins. "Bastard" Sylvia said and she spit on him. "That's a great time for a drink" I said with joy and I headed to the few bottles that weren't destroyed with Sylvia right behind me. I jumped behind the bar. "Pick your poison love" I said. We agreed on a bottle of red wine and we were ready to start drinking. "You know what, it's the perfect time for a toast." I exclaimed. "To putting an end to unfinished bussines." she said raising her glass. "To lady death and may she be on our side on the approaching fights." I continued and our glasses met. "Are you old enough to drink?" she asked. "We killed an executioner that had returned from the dead...Do you want to see my ID or does that cover you?" I sassed. She started laughing. "Calm down boy..let me jest" she answered and she kept laughing. "Anyways, with your club destroyed what are you going to do?" I asked. "Well, good question actually...I've always wanted to move to another country for a fresh start and I don't think I'm getting a better chance... I can't help but see hope throughout this mayhem and well, a fresh start is all I need...I hope. What about you?" she said. "Hm, now that I'm powered up again I need to find Circe though there's a talk I need to have with Lydia." I continued. "How so?" she asked. "Well, you see she doesn't have powers and she came all the way here in the middle of the night while we were fighting...She could've been killed, I told her to stay away from me" and as I was saying that a slap hit me. "She came here to help you, you fool and you're going to hold it against her? You know, you might know how to fight but you really need to learn to understand people more..." she said with anger in her voice. "So what do you think I should do?" I asked. "You should figure it out yourself" she said and she took a sip, "Also about Erebus" she continued. "Oh yeah what's up with that... My armor went away while I transformed it" I said. "Well that's the thing... The hunger this blade has while transformed is insatiable, it draws energy from whenever it can and your armor is a great source, you should remember though... Don't hold it in this form for more than a few minutes after your armor has gone away, it starts eating life force and that's not ideal." she continued. "Alright then, I'll have it in mind" I replied. We talked for a bit more, about her story and about mine too, the bottle had reached its bottom. She placed the glass on the table, she got up, she took a sealed one and she started walking away. "It's time to say goodbye Aiden and about Circe you should try searching in abandoned churches, those places are rotten grounds, perfect for Harbingers...Give her my regards." she sighed. "Bye then, I'll take your words to heart and I hope we meet again." I said with a smile. "You shouldn't hope." she said and she closed the door behind her. Time to head out I thought to myself so I grabbed a bottle of wine and I returned to the hideout..It was morning by now and people have started gathering around the ruins of the club. It took me some time but I reached the hideout and that pun in the entrance always makes me laugh. I jumped on the couch and I fell asleep almost instantly.... I hadn't slept that good in ages. I woke up and I checked my phone. A text from Lydia saying hello sent 10 hours ago....God how long have I been sleeping. "Hi there" I answered and she instantly started typing.

Hello Hi there What's up MY GOD YOU'RE ALIVE You're not getting rid of me that easily ...... Look we need to talk Okaaay, feel free to say what you want Not here... I mean talk in person What's going on? Look, can you be at the garden behind the hotel at 12? Like... Midnight? Yes Alright... I'll be there

And so time came to pass... I dressed up and I headed to the garden. The place was beautiful. Bushes with unique colours all around... A fountain in the middle frozen from the cold with patches of icebound flowers surrounding it, benches placed under old lamps and snowflakes longing to hug the frigid landscape. I saw her and I approached her, we nodded and we both started looking at the frozen fountain. "Look" I told her, "I know I haven't been the most supportive friend. I've been so caught up with the -whatever the fuck this shit is- and I never took a moment to think that I didn't act the way I should have". She raised her eyebrow. "No matter how difficult this thing is, I should have considered how nerve racking must be seeing a friend you've known all these years put himself on the grasp of death..." I continued. "Could you please tell me what you did that you think was wrong?" she asked. "Well, for starters, when I talked to you about this situation you wanted to help and I did my best to stop you from that, even if I wanted to protect you I should have been a bit more careful. Next when I lost my bluetooth I didn't even try to contact you another way which led you to coming to help me.. I should have escorted you out of harms way that very moment but instead I screamed at you and I returned to the shitshow... Lastly, I should have contacted you the moment I was safe..." I replied. "Hm" she said, "Do you know why I called you here?". "No" I replied. "Look, I do want to apologise myself... I felt like a burden coming on the club, I shouldn't be something else you have to have your mind on". "Wait" I said interrupting her, "I never got to tell you that but thank you... You weren't a burden... on the contrary, I don't know how that fight would have ended if you hadn't stepped in at that moment". "Nevertheless, we had a deal and I broke it... The moment that I saw those pieces of rubble fly towards us I knew that I shouldn't have been there and the fact that I made you endure the hit really made me feel bad" she continued. "Please don't do this... You were the best support I could have asked for" I said. "This world isn't for me and I can't pretend that I am able to withstand the anxiety that comes with it... I don't know if I can help you anymore and that includes comms... It's hard for me to say that you know" she sighed. "I understand... The moment I saw him approaching you... I've never felt so much concern and so much hate, not towards him... Towards me for dragging you into all...that" I said. "What I'm trying to say is I'm sorry and thank you.... You were a big help and I'd feel happy to have you on the comms if you're up to it..." I said with a small smile. "There's another thing... The trip ends in a couple of days and you'll be alone here which will make the situation even worse. I'm asking you... Leave this behind and come home with the rest of us" she continued. "I can't do that... I would love to return to how things were but now that's something I'm unable to do... My plan now is saving Circe, returning home and finding a way to get these stuff off of me" I sighed. "That sounds fair" she said, "So, all good?". "It seems like it..." I replied, "We still have a night to spare, what are you in the mood for?". "Okay, I have a great idea. We head to this great 24/7 diner, get a bite, a drink and then walk in the old city" she said excited. "You know what... I dig that, let's not waste a moment!" I replied. And so we begun. We headed to the diner and we bought some snacks and hot chocolate . We started walking around talking laughing and just enjoying this part of the city. The cold was stinging a bit but nothing we couldn't handle, I didn't really mind because it was just what was needed for the scenery to look like that. Roofs covered in snow all around, tall trees almost crystallised by the cold and snowflakes dancing in the breeze. The time was passing fast and after walking around for hours we concluded that we should return. We were moving in an alley to save time and we saw a person emerge from its end. I have a bad feeling I thought to myself, I looked behind us and I noticed someone was on our tail. "Give me your gloves" I said with a low voice and that's exactly what she did. I summoned my gauntlets and I covered them with the gloves. We had almost reached the end of the street but the man was still blocking, he now had his hand inside his jacket... We were getting closer and closer. "Look what we have here" the man said while drawing a knife , "such a great night to do a good deed and help my poor soul". We tried to step back but a woman was in the way with a knife on her hand as well . "I don't think they are really into charity love" she said to who I presume was her boyfriend. "Here's the thing kids, if you give us your stuff we'll let you go, it would be terrible to stain this street with blood wouldn't it" the man said to us, "I like your pink gloves dude, really... Manly" he continued and the couple started chucking. "Oh you have no idea" I said under my breath. "Don't" Lydia told me. "We don't have all night, start with your wallets" said the woman. "You heard the lady, now hurry... It would be a pity for something bad to happen to your lady friend... You get me dude, man to man, you know how that is, she looks like fun" the man said and I felt my heart pumping. "You done fucked up" said Lydia. "Stop talking girl" said the man while putting the knife closer to her throat. I grabbed the hand and I smashed his elbow, a loud crack echoed in the alley, the man fell down and he started screaming in pain and in disbelief. "You little shit!" screamed the woman and she tried to stab me but I blocked the knife with my gauntlets. "What the fuck" she muttered and I grabbed her head with my arm, I smiled and I smashed it on the wall letting her drop down unconscious. His screams were still going and I saw Lydia kicking him in the guts. "His stupid voice enrages me" I said to her and I approached him. "Nah I got it" she said, she took a few steps back and she kicked him in the head knocking him out. "Ouch, that's gonna hurt like a bitch when he wakes up" I chuckled. "Thank you... Exactly what I was going for" she replied and she started laughing. "I hope you won't kick me too but I may have stained your gloves with a tiny bit of blood" I said. "Nah they make them look less childish... You know, the blood really brings out a murderous intent the normal pink just can't" she replied smiling. "Cool point of view... Does that mean I should stain your pyjamas too?" I said with a grin. "Sheesh, I'm trying to make a joke here and you take it as a chance to hit more people" she laughed. "On my defense I read on a fashion magazine that scarlet red is gonna be worn a lot this year" I continued. "Admitting you're reading fashion magazines isn't a great defense per say but you do you" she replied with a laugh. "We should probably call the police shouldn't we?" I said and she pulled out her phone. "Already on it" she Said. She left an anonymous tip and we continued our wall back. Some time passed and we finally managed to reach the hotel. I followed her to the lobby "So I guess this is goodnight" I said. "Oh, you're not going to your room?" she asked. "We shouldn't give miss old hag the chance to ask questions should we" I replied. "Fair" she said, "That was fun... You know, up until the mugging part". "Attempted mugging you mean... But yeah, it was fun" I said. "The trip days are running out" she continued, "we should do something tomorrow". "I would love to but I have a lead for Circe that I need to follow... Can't wait for when I get back so we can hang out more" I said. "Likewise" she said and she yawned, "I guess it's goodnight then". "I guess it is" I replied with a smile, "Goodnight". "Night" she answered and she started going up the stairs. Time to go back to the hideout and be all alone I thought to myself and I sighed. I walked out of the hotel and the sun was rising.

#fantasy #darkfantasy #supernatural #dark #fiction #book #writing #writer #author #books #dark fantasy #dark fic

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zacdhaenkeau · 7 years ago

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How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these aren’t the only two options, but in my opinion, they promote a universal adaptability while still offering flexibility (depending on the account’s needs).

In this post, I will be discussing only one of these options for two reasons.

It’s way too much information to squeeze into one post.

I want to provide as much detail as I can in the case you are able to bring this Shopping structure back to your own accounts.

However, if the first option doesn’t fit your paid strategy and/or you’re interested in learning more about the second option, I promise to deliver Part 2 next month, so keep an eye out!

Anyway, the first part of my Shopping structure series, if you will, is centered around organizing through priority tiers. In this case, we will have three tiers that align with the three campaign priority settings for Shopping: High, Medium, and Low.

(Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account.)

Settings

Before getting started, it is important to have a good understanding of the backend in Shopping campaigns. Even if you feel confident in your knowledge of Shopping and how your campaigns are set up, at least glance over The Complete Google AdWords Shopping Campaign Settings Breakdown. I will cover some aspects in this post, but that specific post provides a more thorough explanation.

Defining The Tiers

The primary concept of this organization strategy is breaking everything out into tiers based on campaign priority. Again, those priorities are High, Medium, and Low. We will use these to group our campaigns by Top Performers, Product Groups, and All Products.

Top Performers

You can define Top Performers in a variety of ways. However, I typically do so at a product level based on those products that lead in conversions. More often than not, your top-converting products will also be responsible for a higher amount of impressions and spend. If you have a smaller inventory of products, you can have these in one campaign. To do this, simply add them in by their Item ID number when creating the ad group. Then, name your campaign something along the lines of “Google_Shopping_Top Performers”.

However, if you have a larger inventory, you can have multiple Top Performer campaigns. Just be sure to group them with like themes for organizational purposes at the campaign level, with a similar Item ID setup at the ad group level. For example, you could group top performers by product types with naming conventions similar to this.

Google_Shopping_Top Performers_Boots

Google_Shopping_Top Performers_Sandals

Google_Shopping_Top Performers_Sneakers

Google_Shopping_Top Performers_Dress Shoes

Or, you could group them by Brand, if that makes more sense with your inventory. For example:

Google_Shopping_Top Performers_Ariat

Google_Shopping_Top Performers_Birkenstock

Google_Shopping_Top Performers_Nike

Google_Shopping_Top Performers_Tommy Hilfiger

In either case, you should give these a high campaign priority, their own budget, and aggressive bidding.

Product Categories

Product categories are your middle-tier campaigns. In most cases, this tier will have the most campaigns and each must always have a medium campaign priority. In theory, since you’ve now segmented out the Top Performers, these campaigns will allow those middle tier products to receive more traffic. Remember that your Top Performers steal most of the impressions and budget, so this structure allows you to better allocate budgets and ensure a wider variety of your inventory is receiving traffic.

Again, depending on the account, feed, and inventory, these categories will vary. However, I like to have a Product Category campaign present for all categories in my inventory. For example, if I sold sports equipment, my campaigns could look similar to this.

Google_Shopping_Product Categories_Basketball

Google_Shopping_Product Categories_Baseball

Google_Shopping_Product Categories_Football

Google_Shopping_Product Categories_Soccer

The most important piece to the Product Category breakouts is excluding those Top Performer IDs from their respective Product Category campaigns. For example, if a certain Nike Basketball is a Top Performer, that ID should not be in the Product Categories_Basketball campaign. However, it isn’t the end of the world if you forget this step (often times you may intentionally ignore this step, in fact). If you were to keep the item ID in both, that certain Nike Basketball would not show in the Product Categories campaign until the Top Performer campaign ran out of budget. Again, Google will show an ad for that basketball in the campaign with the highest priority (even if the bid is lower). But, if that high priority campaign is out of budget, it will default to the next lowest available. So, it really comes down to advertiser preference. However, I like to exclude them in the Product Category campaigns for two reasons.

It allows me to better control the budgets on the Top Performers (whether that be increasing or decreasing).

It prevents those Top Performers from stealing traffic from the middle tier of the inventory (the whole point of this structure).

All Products

All Products make up the final tier in this type of account structure for Shopping. Typically, you will only need one campaign for this. It will be set on a low campaign priority with a much lower bid than your Top Products and Product Categories. It really serves two primary purposes in this type of structure.

A catch-all for those items that you haven’t specifically targeted yet or those items other campaigns are not targeting.

A safety net to show top-converting products when higher-tiered campaigns run out of budget. In this case, you wouldn’t have to worry about Item ID exclusions since the priority and bids are so low.

In other words, one of the purposes of this campaign is to show for those Top Products on a secondary level, whereas the Product Category campaigns are supposed to show for other products.

For this type of campaign, you can simply target “Everything else in All Products” at one low bid. There is no need to break down by Item IDs or Product Types. Also, this is the only campaign where you should ever be targeting “Everything else in All Products”. It should be excluded in all other campaigns.

There are two final notes for the All Products campaign.

You should have an All Products campaign in just about any PPC account with Shopping Ads. It doesn’t matter what your structure is, they are a great catch-all to have in place.

I have had some success with breaking the All Products campaign out by device. In other words, I had three bottom-tier campaigns, each specific to desktop, tablet, and mobile. This can be a good option if you’re noticing poor performance in your All Products campaign.

Putting It All Together

Since we have determined what each tier consists of, here is a visual to help put everything into perspective.

In summary, this structure allows you to pull out Top Performers and put them into their own campaign. This helps you be more competitive with bidding since the return is there. Plus, it helps you keep a more accurate pulse of those products. Then, by pulling out those Top Performers, you can now drive more traffic to the middle tier of your inventory with the Product Categories campaigns. Since the Top Performers aren’t completely stealing all of the traffic and budget, other products now have the chance to get a higher quantity of traffic. Finally, the All Products campaign will act as a catch-all. Again, it should have a low priority and a much lower bid than the other campaigns. It will cover both untargeted products and act as a secondary option for when other campaigns run out of budget.

Cyclical Maintenance

Aside from the normal bid changes, search query reports, audience layering, bid adjustments, etc., this type of structure also allows you to have an ongoing cyclical maintenance. In other words, you should be moving item IDs and product groups around based on performance. Here is a visual of this ongoing optimization strategy.

Lower Than ROAS Goal

This type of structure won’t always be perfect. So, when you see certain Top Performers fall below your desired return goal (to the point that slightly lowering the bid won’t fix it), you need to move it back to its respective Product Category campaign. This allows more budget to go to other Top Performers and allows the product you bumped to the middle tier to still show at a lower bid.

Then, if that same item ID/product continues to be below ROAS goal (or even the product group for that matter), you must then exclude it from the middle tier as well. At this point, you are still showing for those products, but at a much lower bid. This allows you to still show for that part of your inventory while making better use of the Shopping budget in other areas where there is a higher return.

Above ROAS Goal

On the other end of the spectrum, you can also you use this cyclical optimization pattern on high performing products or categories. For example, if you pull a report that shows 75% of the conversions in your All Products campaign are coming from one product or a group of products, make sure you are showing them in higher-tiered campaigns. If you are already showing them, maybe it’s time to adjust budgets, bids, and targeting. If you aren’t, then you will obviously want to add them in. You can follow this same strategy when analyzing both All Products and Product Category data. Just remember to exclude products as necessary, as previously discussed.

Conclusion

Again, this isn’t the only way to organize the Shopping campaigns in your account or even one of only two ways. However, it is a great strategy for allocating budgets, competitive bidding, mitigating cross-pollination, and continually optimizing your PLAs. In my post next month, I will discuss another Shopping structure I like to use that focuses on segmenting between branded and non-branded PLA targeting. So, if your account battles other vendors bidding (and using) your own brand in their PLAs, be sure to check it out!

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-1/

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archiebwoollard · 7 years ago

Text

How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

In this post, I will be discussing only one of these options for two reasons.

It’s way too much information to squeeze into one post.

I want to provide as much detail as I can in the case you are able to bring this Shopping structure back to your own accounts.

However, if the first option doesn’t fit your paid strategy and/or you’re interested in learning more about the second option, I promise to deliver Part 2 next month, so keep an eye out!

(Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account.)

Settings

Defining The Tiers

Top Performers

Google_Shopping_Top Performers_Boots

Google_Shopping_Top Performers_Sandals

Google_Shopping_Top Performers_Sneakers

Google_Shopping_Top Performers_Dress Shoes

Or, you could group them by Brand, if that makes more sense with your inventory. For example:

Google_Shopping_Top Performers_Ariat

Google_Shopping_Top Performers_Birkenstock

Google_Shopping_Top Performers_Nike

Google_Shopping_Top Performers_Tommy Hilfiger

In either case, you should give these a high campaign priority, their own budget, and aggressive bidding.

Product Categories

Google_Shopping_Product Categories_Basketball

Google_Shopping_Product Categories_Baseball

Google_Shopping_Product Categories_Football

Google_Shopping_Product Categories_Soccer

It allows me to better control the budgets on the Top Performers (whether that be increasing or decreasing).

It prevents those Top Performers from stealing traffic from the middle tier of the inventory (the whole point of this structure).

All Products

A catch-all for those items that you haven’t specifically targeted yet or those items other campaigns are not targeting.

In other words, one of the purposes of this campaign is to show for those Top Products on a secondary level, whereas the Product Category campaigns are supposed to show for other products.

There are two final notes for the All Products campaign.

You should have an All Products campaign in just about any PPC account with Shopping Ads. It doesn’t matter what your structure is, they are a great catch-all to have in place.

Putting It All Together

Since we have determined what each tier consists of, here is a visual to help put everything into perspective.

Cyclical Maintenance

Lower Than ROAS Goal

Above ROAS Goal

Conclusion

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-1/

0 notes

racheltgibsau · 7 years ago

Text

How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

In this post, I will be discussing only one of these options for two reasons.

It’s way too much information to squeeze into one post.

I want to provide as much detail as I can in the case you are able to bring this Shopping structure back to your own accounts.

However, if the first option doesn’t fit your paid strategy and/or you’re interested in learning more about the second option, I promise to deliver Part 2 next month, so keep an eye out!

(Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account.)

Settings

Defining The Tiers

Top Performers

Google_Shopping_Top Performers_Boots

Google_Shopping_Top Performers_Sandals

Google_Shopping_Top Performers_Sneakers

Google_Shopping_Top Performers_Dress Shoes

Or, you could group them by Brand, if that makes more sense with your inventory. For example:

Google_Shopping_Top Performers_Ariat

Google_Shopping_Top Performers_Birkenstock

Google_Shopping_Top Performers_Nike

Google_Shopping_Top Performers_Tommy Hilfiger

In either case, you should give these a high campaign priority, their own budget, and aggressive bidding.

Product Categories

Google_Shopping_Product Categories_Basketball

Google_Shopping_Product Categories_Baseball

Google_Shopping_Product Categories_Football

Google_Shopping_Product Categories_Soccer

It allows me to better control the budgets on the Top Performers (whether that be increasing or decreasing).

It prevents those Top Performers from stealing traffic from the middle tier of the inventory (the whole point of this structure).

All Products

A catch-all for those items that you haven’t specifically targeted yet or those items other campaigns are not targeting.

In other words, one of the purposes of this campaign is to show for those Top Products on a secondary level, whereas the Product Category campaigns are supposed to show for other products.

There are two final notes for the All Products campaign.

You should have an All Products campaign in just about any PPC account with Shopping Ads. It doesn’t matter what your structure is, they are a great catch-all to have in place.

Putting It All Together

Since we have determined what each tier consists of, here is a visual to help put everything into perspective.

Cyclical Maintenance

Lower Than ROAS Goal

Above ROAS Goal

Conclusion

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-1/

0 notes

maxslogic25 · 7 years ago

Text

How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

In this post, I will be discussing only one of these options for two reasons.

It’s way too much information to squeeze into one post.

I want to provide as much detail as I can in the case you are able to bring this Shopping structure back to your own accounts.

However, if the first option doesn’t fit your paid strategy and/or you’re interested in learning more about the second option, I promise to deliver Part 2 next month, so keep an eye out!

(Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account.)

Settings

Defining The Tiers

Top Performers

Google_Shopping_Top Performers_Boots

Google_Shopping_Top Performers_Sandals

Google_Shopping_Top Performers_Sneakers

Google_Shopping_Top Performers_Dress Shoes

Or, you could group them by Brand, if that makes more sense with your inventory. For example:

Google_Shopping_Top Performers_Ariat

Google_Shopping_Top Performers_Birkenstock

Google_Shopping_Top Performers_Nike

Google_Shopping_Top Performers_Tommy Hilfiger

In either case, you should give these a high campaign priority, their own budget, and aggressive bidding.

Product Categories

Google_Shopping_Product Categories_Basketball

Google_Shopping_Product Categories_Baseball

Google_Shopping_Product Categories_Football

Google_Shopping_Product Categories_Soccer

It allows me to better control the budgets on the Top Performers (whether that be increasing or decreasing).

It prevents those Top Performers from stealing traffic from the middle tier of the inventory (the whole point of this structure).

All Products

A catch-all for those items that you haven’t specifically targeted yet or those items other campaigns are not targeting.

In other words, one of the purposes of this campaign is to show for those Top Products on a secondary level, whereas the Product Category campaigns are supposed to show for other products.

There are two final notes for the All Products campaign.

You should have an All Products campaign in just about any PPC account with Shopping Ads. It doesn’t matter what your structure is, they are a great catch-all to have in place.

Putting It All Together

Since we have determined what each tier consists of, here is a visual to help put everything into perspective.

Cyclical Maintenance

Lower Than ROAS Goal

Above ROAS Goal

Conclusion

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-1/

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onireview · 7 years ago

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Viddyoze Live Action Review – Harness the Power of 3D Animation in Video Marketing

Viddyoze Live Action Review - Done-For-You Video Templates For You To Choose

Obviously, digital animation has had its rapid development over the last couples of years. If you have the intention of utilizing it in your business, you know how to refrain from falling behind. In contrast, your promotional campaigns will not be able to stand out from those of your competitors.

The attention-grabbing ability of your videos depends on whether they convert or not. As a matter of fact, people these days have been fed up with old-fashioned marketing measures. Consequently, the innovative animation scenes allow you to make more captivating videos, thus increasing audience engagement.

If you usually keep track of recent software launches, you may have known the trending Viddyoze series. The two previous versions were well-known for helping users produce intimidating marketing videos for their online businesses.

Recognizing that Viddyoze’s potentials haven’t been maximized, the developers have finally decided to take this tool to the next level. This edition lets you produce multiple profitable videos that has your logo rendered into the live action scenes.

Consequently, you can leave a long-lasting impression for your potential clients about your videos. Not to mention that you can generate massive amounts of traffic for your business. For more details, please stay tuned with my Viddyoze Live Action Review.

[wp-review id="284"]

Viddyoze Live Action Review – Overview

Vendor: Joey Xoto et al

Product: Viddyoze Live Action

Launch Date: 2017-Jun-26

Launch Time: 11:00 EDT

Front-End Price: $67

Commission: 50%

Officical Page: http://viddyoze.com/action/

Niche: Software

Recommend: Highly recommend

What is Viddyoze Live Action?

As I have mentioned, Viddyoze Live Action is introduced as the most recent update from the Viddyoze series. Besides the existing features, many brand new functions have been added, including the 3D animation scenes and live recorded footages.

To be specific, Viddyoze Live Action allows you to include logos, images, texts in the real cinematic templates. What’s more, there is a wide variety of done-for-you video templates for you to choose, not to mention that there multiple templates added to this package.

About Author

Continuing the success of the Viddyoze series, Joey Xoto, along with his team, has once again gathered to produce Viddyoze Live Action. Not only are they famous for being prestigious marketing consultants and online entrepreneurs, but they have also buzzed the video niche many time before with their innovative services and products.

Some successful launches under the supervision of Joey Xoto are Graphitii, Viddify, Brandrr, to name but a few. This time, Viddyoze Live Action continues to assist users with their video marketing campaigns by eliminating relevant issues.

To complete the production of this system, Joey and his partners have spent the last few years constantly testing and perfecting the features. As their team expects to make this launch a global trend, they have decided to make newbie-friendliness the top priority. Hence, I have no doubt that Viddyoze Live Action is promising to be a big hit in the market.

What are the Features of Viddyoze Live Action?

What sets Viddyoze Live Action apart from other counterparts is that it provides users with a huge collection of ready-made video templates. To put it another way, Viddyoze Live Action supplies purchasers with direct access to its enormous source of more than 100 live action templates.

In addition, the templates contained in this compilation are all editable, which means that you can totally customize any element within the chosen templates such as changing photos, changing text fonts, rendering your logos, etc. in order to transmute the available videos into your own unique versions.

Furthermore, all of the video templates and recorded footages inside this library were organized and compiled by professional video makers. Besides, well-qualified voiceover actors also participate in the production of these videos.

How does it Work?

In this part, I’m going to indicate the three major steps that you need to go through in order to rebrand the video template in Viddyoze Live Action library with your own version.

Step 1: Select a template from above 100 templates in the collection.

Step 2: Customize the chosen video to your own taste.

Step 3: Click the “Render” button and wait another few minutes for your video to be exported in high resolution.

Within the demo video below, Joey Xoto, the creator of Viddyoze, is going to show how the software works.

https://youtu.be/a_44NwzMkKY

Who Should Use It?

Viddyoze Live Action is an optimum choice for digital marketers as they are likely to deal with creating advertising videos. However, in this digital era, creating old-fashioned videos will not make you stand out from your competitors. Therefore, opting for this package is a smart move if you want to enhance your sales performance.

So, I strongly believe that bloggers, vendors, affiliate marketers and online companies should take this application into consideration. By implementing the provided templates, you will be capable of empowering your promotional campaigns with high-quality and proven-to-convert videos.

Another reason why video marketers ought to invest in this platform is that this system lets you generate massive amounts of free traffic. The more views you get, the higher chance your business may become viral on social media channels. As the templates have been professionally designed, you do not have to waste time doing it on your own.

Pros and Cons

This section of my Viddyoze Review focuses on giving a thorough analysis on its strengths and weaknesses.

Regarding the advantages, I believe that Viddyoze Live Action has a surprisingly newbie-friendly interface, which matters a lot since they do not have to waste time getting familiar with its dashboard. Besides, I have noted that Viddyoze contains videos on many popular niches, thus you don’t have to worry that you cannot find templates for your niche market.

Another stunning fact about Viddyoze Live Action is that it is completely cloud-based, giving you a perfect opportunity to gain access to this system from anywhere. Therefore, you can easily edit the templates from any technological device with an Internet access.

On the other hand, I think it would be better if Viddyoze Live Action adds in some buttons which enable users to share their videos on social media networks directly from its dashboard. As a result, your videos can achieve wider exposure to the public attention.

User experience

In this segment of Viddyoze Live Action Review, I’m going to emphasize my personal experience with this software.

First of all, all video templates included in this package are fully applicable with multiple different niches. It is easy for users to rebrand the templates with their unique versions, as well as customize the visual contents.

In addition, I highly recommend that you should keep the message of your videos clear and comprehensive. As a matter of fact, people get bored easily after watching for a few minutes, so it is vital that you keep your videos brief yet on point.

Evaluation and Price

Personally, I think Viddyoze Live Action actually deserves being invested in. What this mammoth compilation provides might alternate the way you think about advertising videos forever. For those who are interested in this application, please mark your calendar its launch date which is on June 26, 2017.

The front-end package has a price range between $47 and $67. The image below has already illustrated other price offers of Viddyoze, so just take your time considering. Nevertheless, I suggest that you make up your mind quickly as the price might increase anytime without advance notice.

Conclusion

To sum up, my Viddyoze Live Action Review has hopefully offered you a more general view of this product. I’m also really grateful to you guys for keeping up with me to the end. Moreover, please don’t forget to send me your questions if there is something that isn’t clear yet. Good luck!

See more at : Viddyoze Live Action Review – Harness the Power of 3D Animation in Video Marketing

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