#its 2023 and that is such a low bar. plus there are so many other problematic and harmful narratives writers can engage in | Explore Tumblr Posts and Blogs

thebowerypresents · 1 year

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Willie Nelson Brings Outlaw Music Festival to Forest Hills Stadium

Outlaw Music Festival – Forest Hills Stadium – September 17, 2023

You don’t so much attend a Willie Nelson concert these days as you conform to its warmly understated, sometimes leisurely, sometimes-invigorating pace. Then again, he’s always seemed to have that pause-a-sec-and-listen effect: Whether 30 or 90, delivering sad-eyed, tear-in-beer weepers, tender folk, inspiring hymns or outlaw country rousers, he’s got you. Hearing him play, surrounded by his adoring band, still has that time-stopping quality, and Forest Hills Stadium was in thrall to one of American music’s true and unimpeachable legends on a rainy but warm Sunday evening.

The Outlaw Music Festival, a going concern for a while now, is Willie’s eclectic seasonal caravan, loading up a sprawling six-hour bill with a range of artists that don’t sound quite like Nelson but are at the same time just right for a show like this, underscoring his own lineage and place in the history of many potent strains of Americana. As ever, he and his impressive band crowned the show with an hour-long set of their own, setting a brisk but not workmanlike pace through his classics (“Whiskey River,” “Mammas Don’t Let Your Babies Grow Up to Be Cowboys,” “On the Road Again,” “I Gotta Get Drunk,” “Always On My Mind,” “Roll Me Up and Smoke Me When I Die”) and those of friends and favorites, including Billie Joe Shaver’s “I Been to Georgia on a Fast Train,” “Stay a Little Longer” from the Bob Willis catalog, “Move It On Over” from Hank Williams, and the immortal “Georgia on My Mind.” Willie’s sung these songs thousands of times, but each one still felt like a warm embrace, even the wistful ones, and even the ones for which he wouldn’t need to do more than go through the motions but is just too classy for that.

About the bill: There were plenty of willing conspirators and indeed, half the fun of a tour like this is the cross-pollination and spirit of collaboration that happens throughout. No less than Norah Jones — a surprise guest, unannounced — low-key sat in on keyboards for most of the Willie set. (It wasn’t even clear it was her until she took a few backing vocals and then a full verse of “I Gotta Get Drunk.”) Harmonica ace Mickey Raphael — a stalwart of Nelson’s band — joined for sections of earlier sets from Los Lobos, the String Cheese Incident and Bob Weir & Wolf Bros using a range of harmonica modes, from sawing roadhouse blues to sweet-’n’-tender folk. And as ever, Willie made his customary invite to many of the musicians, including a game and all-smiles Weir, to join in for the rootsy, hymnal “Will the Circle Be Unbroken” and several more selections, hootenanny-ing up the stage to close the night.

Weir’s Wolf Bros — one of the most interesting post–Grateful Dead bands and as oddly compelling a capture of Weir’s Weir-ness as any other group he’s been part of — got about 90 minutes to roam as the night’s coheadliner and more than made the most of it. The core trio of Weir, Don Was and Jay Lane has mushroomed on the road into a full ensemble, including Weir’s longtime swingman Jeff Chimenti on keys and ace pedal steel from Barry Sless, plus a sturdy horns-and-strings section called the Wolfpack. That bigness was well used here: “Jack Straw,” “Estimated Prophet” (neatly segued into its forever companion, “Eyes of the World,” which itself neatly segued into Marvin Gaye’s “What’s Going On”), the Sunday-special “Samson & Delilah” and a rollicking “Turn On Your Lovelight” were Grateful Dead staples all getting jammy workouts.

Earlier came a potent set from jam-bluegrass stalwarts the String Cheese Incident, somehow now approaching their own 30th anniversary. And earlier still came the mighty Los Lobos — themselves, whoa, 50 years along! — who played a ripsnorting 45-minute frame full of cumbia and full-boogie rockers, including the beloved “Georgia Slop.” 30 years? 50 years? So much beautiful longevity here, but the bar appears to be 90 years, gang. —Chad Berndtson | @Cberndtson

Photos courtesy of Silvia Saponaro | @Silvia_Saponaro

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wherespaulo · 2 years

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Ripper Runs along Australia’s City Waterfronts

Jan 30 – Feb 10, 2023

On my way to New Zealand for some trail racing with Race2Adventure I thought I’d stop off en route in Oz for a couple of weeks. It was a chance to explore some of the Australian cities I’d missed in 2016. Not a running vacation as such but that’s always a great way to explore and feel grounded in a new city, especially when jogging alongside likeminded locals.

Brisbane

Brisbane was an obvious choice since it was my first port of entry into Australia after my flight from New York, plus I hoped to catch-up with my cousin whom I’d not seen since my previous trip to Australia in 2016. In the event she was unable to meet up since she was working nights in her job as a maternity nurse.

My hotel, the Royal in the Park, was in a great, secluded spot on the edge of the botanical garden, university, and Brisbane River -- perfect for accessing the riverside footpaths, Bunya Walk, City Reach Boardwalk and Bicentennial Bikeway, which I gladly did for my five mile morning runs followed by bonzer brekkies at the River Bar and Kitchen. A buzzing city with lots of modern high rise development along the river’s north shore, the Goodwill Pedestrian Bridge made for easy access to the south shore and a completely different, low-rise chilled vibe for running along the Clem Jones Promenade. I was surprised how quickly I acclimated from NYC’s freezing winter temperatures, the slight breeze from the river seemingly taking the edge off Sunshine Coasts heat and humidity – being able to acclimate to extremes of hot and cold is something I’ve developed since living in NYC after moving from the more temperate climes of the UK.

At the numerous Irish bars I continued my search for the elusive and iconic ‘pie floater’, an upside down meat pie submerged in the mushiest of peas. I’d been hooked since my first taster in a small Manhattan Australian café and had started my search for the real thing on home turf during my 2016 Australia trip. But alas, I live in hope as the dish still continued to evade me.

Cairns

I’d initially hoped to fly my mate Topul over from Papua New Guinea for a quick catch-up since Cairns is very close, but I’d had trouble contacting him – I was worried that his email and social media accounts might have been hacked, so was never sure it was him I was conversing with.

I arrived in the wet low-season so it seemed very quiet in the high humidity which it seemed you could cut with a knife. But lunch and cocktails were beckoning so I quickly discovered Ochre alongside the marina – run by well-known chef Craig Squire, it was hands down the best restaurant of my whole Australia trip! Over the next few days I would visit this place many times, sampling the excellent quinoa salad, tenderloin steak and frozen cocktails amongst other things.

I discovered Cairns Esplanade, an excellent path along the seafront, full of joggers, for my five mile morning runs with brekky afterwards at Muddy’s overlooking the ocean. The regular downpours provided a welcome respite from the heat and humidity.

Near the start of the 4.4 mile hike up Lumley Hill and Mount Whitfield from the botanical gardens (red and blue arrow circuit) I had an enlightening conversation with a guy coming the other way. He informed me that this was the ‘singles trail’ where chance encounters were rife, claiming that he’d once caught a couple in a delicate position on the summit. And he seemed to be on a mission for more voyeurism. I was skeptical but felt duty bound to keep my eyes open for the rest of the hike, just in case. Suffice to say the only brief encounter I had on the summit was with a beautiful, iridescent butterfly, seemingly intent on making my acquaintance. During my travels through the woods I do seem to have garnered a connection to the butterfly spirit and was grateful for its presence, surmising it was an angel sent in disguise.

I booked a boat trip to the un-spoilt Fitzroy Island, hoping to get some snorkeling in on the edge of the Great Barrier Reef. Encased in a giant condom-like black lycra suit on Nudey Beach (not actually a ‘nudey’ beach) to protect me from any stingers (jellyfish) rather than any transmittable disease, I headed for the water, only to find my snorkeling cut short by a leaky snorkel. Luckily there was a bar close by where I could extricate myself from the lycra capsule and chug a couple of excellent thirst quenching IPA’s.

Perth

I’d never been to the remote west coast so this was a must, but it was an inauspicious start as the day before I arrived a teenager was killed by a bull shark in the Swan River.

Although still hot, I was grateful for the west coast’s low humidity during my five mile morning runs alongside the Swan River. Together with the extra incentive to get back to my hotel, The Alex, for the amazing buffet brekky including marmite/vegemite and cheese puff pastry swirls, it was a perfect recipe (excuse the pun) for speeding me up – as with the pie floater, only the Australians could be so bold as to put these things on the menu!

Always up for sampling the local plonk, I booked the Swan Valley Wineries Tour with d’Vine Tours. With about 15 of us on a small bus and an entertaining driver, we visited three wineries (with lunch at one), a brewery and a chocolate factory. By the end of it we were all fair dinkum sozzled and singing along to the drivers play list.

On Cottesloe Beach the shark nets looked robust, but I only dared dip my feet in after that shark attack, and laying on the beach while reading was limited without an umbrella. It wasn’t all bad since I’d recently discovered ‘beach strolling’ where I could stretch my legs, take in the views and ponder the meaning of life, all while attempting to translate the mysterious language of the crashing wave, a language which has so far eluded me.

I strolled through miles of sandy trails that run through Perth’s beautiful botanical gardens. With its dry, Mediterranean type summer climate, the trees are typical of a dry forest region with many eucalyptus and pines amongst others, and inhabited by noisy flocks of large Carnaby’s black cockatoo’s which seemed to have fun bombarding me with squawks and pinecones.

A quick train trip to Freemantle, Perth’s old town which became the primary destination for transported convicts from 1850, was a worthwhile detour. As I strolled alongside quaint Victorian style architecture in the scorching sun, with their resplendent verandas, I couldn’t help noticing how many had been taken over by public houses – and after a quick visit to one of them to quench my thirst, I pondered the age old mystery of why such a beer drinking nation sells so many tasteless brews.

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samsurr007 · 2 years

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vividracing · 3 years

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New Post has been published on https://www.vividracing.com/blog/first-look-introducing-the-all-new-2024-gmc-hummer-ev-suv/

First Look: Introducing the All-New 2024 GMC Hummer EV SUV

The GMC Hummer EV electric truck was unveiled to the world last Fall and it looks as though General Motors stayed true to its word of expanding the lineup. Introducing the Hummer EV SUV because, well, not everyone favors a pickup. GMC showed off the 2024 Hummer EV SUV earlier this month during the NCAA’s Final Four telecast in a new commercial narrated by LeBron James. The SUV version will offer many of the same capabilities and off-roading features as the Hummer EV pickup, making this duo the most “capable and compelling electric supertrucks” ever produced.

“The new Hummer EV SUV is the next chapter, offering more options for customers to tailor the truck to their lifestyles, while continuing to encourage them to forge new paths with zero emissions,” said Duncan Aldred, vice president of Buick and GMC.

Browse All Hummer Parts Here

The all-new Hummer all-electric SUV is expected to arrive in the first half of 2023 as part of GMC’s 2024 model year lineup. So far, we know that the Hummer EV pickup will go into production at Factory Zero in Detroit and Hamtramck later this fall. GMC has about 10,000 preorders for the pickup, which starts at $112,595. Subsequent editions will come out starting in 2022, but the cheapest edition still starts at nearly $80,000.

GM has also announced that the Hummer EV SUV will be built at Factory Zero as well, and it goes on sale in early 2023. At that time, it will be a fully loaded Edition 1 model priced at $105,595, which is slightly lower than the pickup Edition 1’s price tag of $112,595. Subsequent SUV models will follow, namely the EV2, EV2X, and EV3X. Consumers who want to get the full power of three electric motors can wait until spring of 2023 for the 3X with a starting price of $99,995. The price for the two-motor version (EV2X) is reduced by $10,000 and is also scheduled for spring of 2023. The base Hummer EV2 will take a little longer and will not arrive until spring of 2024 with a price tag of $79,995.

In both cases, the limited-run trim called Edition 1 sold out in about 10 minutes after the order books opened up on October 20, 2020 for the pickup and April 3, 2021 for the SUV. This just goes to show that people flocked to the Hummer EV website and reserved a truck or SUV of their own with a $100 refundable deposit on those two dates. That’s pretty impressive, but we are not surprised given the looks, spaciousness, performance, handling, and special features of these next-level, all-electric vehicles.

This revolutionary Hummer EV combines the significant features of the pickup with the versatility of an SUV. The SUV boasts a rugged design that includes a new rear end with a mounted full-size spare tire. The SUV is a bit shorter than the truck on which it’s based – GM cut off 20 inches in total length as well as 8.9 inches off the wheelbase. In fact, the Hummer EV SUV has a 126.7-inch wheelbase that delivers “best-in-class off-road proportions” with a tight turning circle of just 35.4 feet. According to GM, not only do these measurements give the SUV a more muscular and stubby aesthetic, but it also allows the vehicle to have more agility in the trails. Expect the SUV to be an open-roof off-roader like its pickup sibling and sized somewhere between a Tahoe and Suburban.

Inside, a similar five-passenger layout from the Hummer EV pickup truck remains and includes a large and useful rear cargo area. You can fold down the rear seats to open up 82 cubic feet of additional cargo space, with even more room available under the load floor. The cabin also features the pickup truck’s easy-to-remove Infinity Roof sky panels, which can be stored directly in the frunk for when you feel like transforming your Hummer SUV into a 4×4 convertible. Other interior elements include a dashboard a 12.3-inch Driver Information Center and a 13.4-inch touchscreen infotainment center. From this system, you will be able to engage the EV’s Super Cruise hands-free driving and use its new trail mapping, accessible through the myGMC app.

Driven by General Motors’ next-generation Ultium Platform, the new Hummer EV SUV has an output of 830 horsepower and 11,500 pound-feet of torque, enough to go from 0 to 60 mph in just 3.5 seconds. That’s certainly an impressive figure given the burly body of this off-road beast. These numbers are for the EV3X and the Edition 1, which have a trio of motors (one up front and two at the rear). The EV2 and EV2X have the dual-motor setup that delivers an estimated 625 horsepower and 7,400 pound-feet of torque.

The Hummer EV SUV launches with the exclusive Edition 1, which gives customers the choice to equip the beast for optimal driving range or maximum off-road capability. The Edition 1 comes standard from the factory with 22-inch premium wheels, assist steps, and floor liners. You can also opt for the available Extreme Off-Road package which adds 18-inch wheels and 35-inch-OD MT tires, underbody armor and rock sliders, front eLocker and virtual rear lockers, heavy-duty ball-spline half shafts, UltraVision2 with underbody camera views, and more!

Standard features on 2X, 3X, and Edition 1 models include 4-Wheel Steer with CrabWalk, which allows diagonal-drive functionality, as well as Adaptive Air Suspension with Extract Mode. You may have seen some videos surface of this so-called “crab walk” which is a revolutionary setting that utilizes the Hummer’s 4-Wheel Steer that lets the rear wheels turn up to 10 degrees in either direction. This allows the vehicle to drive diagonally at low speeds, helping it to traverse tight trails with a capability that no other SUV can brag about. Meanwhile, the first-of-its-kind Extract Mode helps the Hummer get over tough spaces with added height using the Adaptive Air Ride Suspension to raise approximately 6 inches.

Additional highlights:

Master of maneuverability, with a 126.7-inch wheelbase giving it expected best-in-class off-road proportions with impressive departure and break-over angles, and a tighter turning circle of only 35.4 feet (10.8 meters) with 4 Wheel Steer standard on 2X, 3X, and Edition 1

An immersive interior puts the driver at the center of every moment, including customizable, multisensory user features and an open driving experience with the standard Infinity Roof with removable Sky Panels, I-Bar, and rear drop glass

GM’s Ultium Drive System offers up to 830 horsepower and up to 11,500 lb-ft of torque (GM estimated) — enough power for super-fast 0-60-mph sprints in approximately 3.5 seconds with Watts To Freedom

New tactical technology via the redesigned myGMC app including Energy Assist

Great degree of customization via My Mode, auxiliary buttons, and nearly 200 accessories available at launch

Next-gen electric, with a 20-module Ultium battery system offering up to a GM estimated 300-plus miles of range on Edition 1 (with standard equipment)

New automatic lane changing feature, where the system can determine when a lane change is optimal and initiate the maneuver, while following signaling protocols

Super Cruise6, an available driver-assistance technology offering hands-free driving on more than 200,000 miles (approximately 322,000 km) of enabled roads

youtube

To see the reveal of the 2024 Hummer EV SUV or place a reservation, visit GMC.com/HummerEV.

#EV #GM #GMC #hummer #Hummer SUV #pickup truck #suv

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jimmyjohnsmnm · 4 years

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The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change.

Your ecommerce business will need help.

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

One thing that sets NP Digital apart from other agencies is our focus.

Every improvement we make needs to lead to revenue in some way. If we’re optimizing images, rewriting copy, or redesigning graphics, it needs to lead to revenue. Our focus on revenue changes how we approach problems; it forces us to analyze the profitability of each decision. If it doesn’t work financially, we generally try to avoid it.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

They follow a specific e-commerce marketing process that focuses on brand discovery, creating a strategic plan, tracking and reporting set up, and ongoing optimization. They’re one of the few e-commerce agencies that provide complete A-to-Z coverage and optimization. They can design, create, optimize, and promote your e-commerce business.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

While other agencies provide A-to-Z support covering design, optimization, and promotion, Inflow focuses exclusively on the marketing and advertising side. They offer SEO, PPC, paid social, and CRO services. If you’re looking for an agency to provide you with marketing and advertising support, but you can handle the design and creative services on your own, Inflow may be a fit.

Here’s one thing that sets Inflow apart.

Inflow doesn’t have account managers. Clients work directly with industry veterans on their campaigns. These experts have a significant amount of experience in their chosen specialty, whether that’s search engine optimization, paid advertising, or conversion optimization.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric rebuilt Single Grain, turning it into the digital marketing powerhouse it is today.

Single Grain focuses on rapid growth.

When it comes to ecommerce marketing, many e-commerce marketing companies rely on an assembly line approach. They apply the same strategies and tactics they’ve used with other clients; they repeat the same procedure until it’s overused.

Single Grain creates a unique digital marketing campaign for each of their clients. They analyze their client’s circumstances, creating custom strategies on a case-by-case basis. This sounds obvious, but it’s also the strategy that enables Single Grain to grow its client businesses at such a fast pace.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

While other agencies focus on a specific e-commerce platform, 1Digital works with a variety of mainstream platforms, including Shopify, Magento, Volusion, Woo Commerce, and others. They’re known for their work with BigCommerce and Shopify.

Their focus on e-commerce includes design and development, SEO, and CRO. They’re not as heavily invested in paid advertising, so that’s something to consider if you’re looking for an agency with significant advertising expertise.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex is a boutique creative e-commerce agency based in New York City. Their agency focuses exclusively on e-commerce. They design, build and optimize e-commerce websites for beauty, luxury, lifestyle, and fashion companies. As Shopify Plus Partners, they’re focused primarily on optimizing and marketing Shopify websites.

As an agency, they’re heavily focused on the creative and design side of marketing. They provide their clients with additional support in the form of conversion rate optimization, usability testing, split testing, marketing, and consulting.

They’re a small 20+ person team that’s focused on serving a specific group of clients in particular niches. This is a good fit for clients who specialize as well — fashion, luxury, or beauty companies are an obvious fit. They may also be a good fit for e-commerce companies with a broad product offering, as long as they’re comfortable with the specialization that Avex offers.

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

E-commerce businesses aren’t created equal. Every industry has its own set of expectations; it’s own culture, unique jargon, and unique problems. Your agency should have an in-depth knowledge of your customers, your business, and the industry as a whole.

If your e-commerce business focuses on health and wellness, or fashion, you’ll want to work with an agency that has significant experience in that space. The more technical or specialized your industry, the more important it is to have subject matter experts who understand your customers, business, and the industry well.

This is important because this knowledge gives your agency the know-how they need to promote your business effectively. They’ll have a clear idea of the images that work best for your company, the words they should use, and the promotions your customers will respond to.

2. Obsessive customer focus

Your e-commerce customers are the priority. Your agency should focus on helping you serve your customers. They should work to get to know your customers as well as you do. This isn’t just an understanding of the things your customers want and need. It’s an understanding of the way you work with your customers.

Zappos focuses on customer service. Apple focuses on quality. Walmart focuses on low prices. A great agency understands your business and your focus, so they’re able to create offers, content, or ads that appeal to your audience. This is important because it means you can create marketing you know will work. By understanding your customers, and your business, your agency has the knowledge they need to generate the results you need. It’s also helpful because it helps you manage the financials on your end.

If your agency understands your breakeven cost, and they know what your margins are, they’ll avoid creating ads with offers that put them in the negative. For example, if margins are tight, discounts should be out. Instead of creating discounts on the front end to win customers, your agency can make low price guarantees and warranties to win customers over.

3. Sales and revenue-focused

Your agency should focus on generating leads, sales, and revenue. Everything your agency does should be oriented around you closing the sale and enticing customers to buy. If your agency wants to focus on brand building with no long term plan to generate revenue, they’re probably not a good fit.

Your agency should help you find ways to reduce expenses, particularly those due to shipping or returns. They should work to consistently lower advertising costs while increasing your return on ad spend. This sounds like it’s pretty obvious advice, but you’d be surprised at the number of agencies that ignore this.

4. Your agency should understand your metrics and KPIs

There are lots of ecommerce metrics you can track, but it’s probably not a good idea to try and track them all. A better idea would be to identify the most important metrics you need to maintain and grow your business, then build on the metrics you need, on an as-needed basis.

Your agency should focus their attention on your:

Website traffic rates: You’ll want to identify several details with your traffic: The traffic sources that make you money, sources that cost you money, and the sources that lead to increased conversion rates over time. If you have a steady supply of good traffic from interested customers, you’ll have the demand you need to sell more products. If your agency’s CRO protocols are consistent, you should be able to increase revenue whenever you increase your traffic.

Sales conversion rates: You’re probably already familiar with this, but for those who aren’t, your conversion rate is sales divided by users times 100 percent. The average ecommerce conversion rate is 2 to 4.9 percent in the United States. Your agency, with consistent testing, should be able to increase your conversion rates year-over-year. Your agency should also be tracking both micro and macro conversion rates.

Average order values: This tracks the dollar amount spent by your customers each time an order is placed on your website. Your agency should be able to provide you with concrete steps you can take to increase your average order values (and customer lifetime values) over time.

Email opt-in rates: According to Campaign Monitor, email produces an ROI of $42 for every $1 spent. Building an email list means you’re less dependent on paid media to grow. Your agency should be able to help you build your email list. The more reliant you are on earned media (i.e., email), the more stable your cash flow and revenue.

Refund and Return rates: A good agency will help you find the hidden problems behind your refunds and returns. They should be able to use non-traditional sources like online reviews and competitor research as well as traditional sources like customer feedback to help you reduce your refund and return rates.

Ecommerce churn rate: Churn measures customer attrition; this is a problem for ecommerce. How do you measure churn rates if your customer never cancels? Your agency should be able to use metrics like repeat purchase rate or time between orders to calculate your churn rate and provide you with a plan to reduce churn in the future.

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Before you hire an agency, you’ll want to make sure you’re prepared for their help. You should expect your budget to mirror the kind of attention, value, and support you receive. Big budgets = lots of attention and support.

A clear track record: Your agency should be able to provide you with samples, references, case studies, and reviews showing their performance. If you found your agency through marketing, it’s a good indication that they know how to market your business. If you are introduced through partnerships or referrals, the same concept applies.

Clarity on their expertise: Your agency should be able to explain their strengths and weaknesses candidly without any weasel words, generalities, or weird marketing speak. They should be able to provide you with clear samples showing that they have the expertise and experience needed to sell your products well.

A clear timeline: Your agency should be able to provide you with a clear timeline showing you how to approach her campaign, how long everything will take to implement, and when they anticipate you’ll begin seeing results.

Questions about your capacity: Your agency may have questions about who handles what — which tasks will be handled by the agency and which jobs will be handled in-house (by you). Set clear boundaries and expectations ahead of time, so there’s no confusion in the middle of your marketing campaigns.

A list of their credentials: Is your agency a Google Premier Partner or Facebook Pro Partner? Are they HubSpot certified? You want to get a list of the credentials they have. This will verify their experience and expertise in several areas.

Their process, policies, and procedures: You’ll want to see how your agency plans on approaching your campaign or project. They should be able to breakdown their approach to marketing your business, how they’ll approach your campaign, and their internal dos and don’ts as it applies to your business.

Communication guidelines: When and how will their team communicate with you (e.g., Slack, Skype, Trello, or email, etc.)? Who will be your point-of-contact? Are you free to call your point of contact whenever you need help, or is there a specific time they’re available? Is support included (it should be).

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

Ecommerce sales will continue to grow. This growth means more competition for ecommerce businesses. Today, ecommerce businesses are struggling to get customers. Your ecommerce business will need help. Choosing the right ecommerce marketing company can be the difference between failure and success. Choose the right company, and your growth skyrockets. Choose the wrong company, and your business takes a giant step backward. Use this list to identify the pros and cons of the ecommerce company you hire. Invest with the right company, and your business will grow faster than you expect.

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://ift.tt/34yQ3RD via https://neilpatel.com The post, The 6 Best Ecommerce Marketing Companies of 2020, has been shared from https://ift.tt/34sgE2F via https://ift.tt/2r0Go64

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jjpocketbook · 4 years

Text

The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Your ecommerce business will need help.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

One thing that sets NP Digital apart from other agencies is our focus.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

Here’s one thing that sets Inflow apart.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

2. Obsessive customer focus

This is important because it means you can create marketing you know will work. By understanding your customers, and your business, your agency has the knowledge they need to generate the results you need. It’s also helpful because it helps you manage the financials on your end.

3. Sales and revenue-focused

4. Your agency should understand your metrics and KPIs

Your agency should focus their attention on your:

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

Choosing the right ecommerce marketing company can be the difference between failure and success. Choose the right company, and your growth skyrockets. Choose the wrong company, and your business takes a giant step backward.

Use this list to identify the pros and cons of the ecommerce company you hire. Invest with the right company, and your business will grow faster than you expect.

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ecommerce-marketing-companies/ via https://neilpatel.com

The original post, The 6 Best Ecommerce Marketing Companies of 2020, has been shared from https://imtrainingparadise.wordpress.com/2020/10/06/the-6-best-ecommerce-marketing-companies-of-2020/ via https://imtrainingparadise.wordpress.com

0 notes

remelitalia · 4 years

Text

The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Your ecommerce business will need help.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

One thing that sets NP Digital apart from other agencies is our focus.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

Here’s one thing that sets Inflow apart.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

2. Obsessive customer focus

3. Sales and revenue-focused

4. Your agency should understand your metrics and KPIs

Your agency should focus their attention on your:

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ecommerce-marketing-companies/ via https://neilpatel.com

See the original post, The 6 Best Ecommerce Marketing Companies of 2020 that is shared from https://imtrainingparadise.weebly.com/home/the-6-best-ecommerce-marketing-companies-of-2020 via https://imtrainingparadise.weebly.com/home

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reviewandbonuss · 4 years

Text

The 6 Best Ecommerce Marketing Companies of 2020

Ecommerce is still growing.

Your ecommerce business will need help.

Here’s a list of the best ecommerce marketing companies.

1. NP Digital – Best for Maximizing ROI

One thing that sets NP Digital apart from other agencies is our focus.

NP Digital’s client list includes:

Facebook

Viacom

Google

eBay

NBC

Thomson Reuters foundation

TechCrunch

Cheezburger

American Greetings

2. Upgrow – Best for Strategic Planning

Upgrow is an e-commerce marketing agency based in San Francisco.

Upgrow is data and process-driven; as a result, the average client experiences a 259 percent ROI.

Think of their agency as an expert generalist. They’re comfortable working with e-commerce clients regardless of their industry, whether they’re selling $1 pencils or $5,000 vacation packages.

They have approximately 33 clients, manage a client budget of 6.1 million, and they’ve generated more than 125,000 conversions for their clients.

Upgrow’s client list includes:

Talkdesk

memSQL

Nurx

Impact Fund

Cloud Logistics

Platform9

Miss Jones Baking Co.

Seal

Stessa

Juris.co

Knowable Magazine

3. Inflow – Best for Ecommerce Specialist

Inflow is an award-winning e-commerce agency based in Denver.

Here’s one thing that sets Inflow apart.

They prioritize search engine optimization, conversion optimization, and pay per click management in that order. That’s an important detail to keep in mind if you prefer one channel over another.

Inflow’s client list includes:

Amazon

Overstock

Moving.com

Vince

Mountain House

Gaia

Colorado State University

Aviator Gear

Tilebar

4. Single Grain – Best for a Custom Marketing Plan

Single Grain focuses on rapid growth.

Single Grain’s client list includes:

Cafepress

Fujitsu

KitchenAid

Random House

Nordstrom Rack

Airbnb

Alexa

Amazon

Uber

TurboTax

5. 1Digital – Best for Bigcommerce Customization

1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing.

1Digital’s client list includes:

MiR Tactical

Oakwood Veneer Company

VitaRx

Everything for Offices

Mac Me an Offer

Maca

Kids N Cribs

Atlantic Cigar

Genius Ecommerce

6. Avex – Best for Shopify Plus

Avex client list includes:

O’Neill

Simmons Bedding

Wolf & Shepherd

Hugo Boss

Kith

Marchesa

TomboyX

Haus

Starter

Pony Sneakers

Packer

Coffee for Less

4 Characteristics That Make a Great Ecommerce Marketing Company

E-commerce companies are facing more competition than they’ve ever met before. Great ecommerce marketing companies have the following characteristics.

1. In-depth knowledge of your business

2. Obsessive customer focus

3. Sales and revenue-focused

4. Your agency should understand your metrics and KPIs

Your agency should focus their attention on your:

The ecommerce marketing company you choose should have these characteristics. They should be able to provide you with the information you need to grow your business.

What To Expect From a Great E-Commerce Marketing Company

Your agency should provide you with detailed specifics for each of these points. If you have more questions or concerns, you’ll want to bring those up with your agency.

Conclusion

The post The 6 Best Ecommerce Marketing Companies of 2020 appeared first on Neil Patel.

0 notes