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cool-akashy-maximize · 3 years ago

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Global Haptic Driver Product Market – Industry Analysis and Forecast (2019-2027)

Global haptic driver product market size was US$ XX Bn in 2019 and is expected to reach US$ XX Bn by 2027, at a CAGR of ~15% during the forecast period.

Global Haptic Driver Product Market

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The report study has analyzed the revenue impact of COVID -19 pandemic on the sales revenue of market leaders, market followers, and market disrupters in the report, and the same is reflected in our analysis. Global haptic driver product market Definition

Haptic technology is also known as 3D touch technology. Haptic driver product or technology is used to create a touch experience by applying motions, vibrations, or forces to the user. This driver can also be used to control virtual objects, to create virtual objects in a computer simulation and to improve controlling of devices and machines remotely. Global haptic driver product market Dynamics

A surge in the adoption of haptic drivers in consumer electronics products and growing technological advancements in 3D device and modeling technology are the major driving factors behind the growth of the market. A rising demand for haptic driver products in a variety of safety application of automotive devices, growing use of haptic drivers in visual impaired such as gaming console device and education sector to improve the overall performance of the product and rising demand for low power consumption and high performance based haptic drivers in many end user industries are expected to improve growth of the market during the forecast period.

Nevertheless, technical challenges associated with the haptic driver product design and high initial costs are the major restraining factors that could hamper the growth of the market. Global Haptic Driver Product Market: Segmentation Analysis

By industry, consumer electronics segment dominated the market in 2019 and is projected to witness fast growth at a CAGR of XX% during the forecast period. A surge in the adoption of haptic driver products in consumer electronics applications such as Smartphones, touch displays, wearables, video game consoles, portable computing systems, notebook PCs and many others is accredited to the growth of the market. In addition, rising importance of haptic driver products in applications such as robotics, virtual reality, teleoperators and simulators and in virtual art devices are likely to improve growth of the market during the forecast period.

Alternatively, automotive segment is projected to witness fast growth at a CAGR of XX% during the forecast period. A rising adoption of haptic drivers in modern automotive vehicles such as cars to improve drivers’ safety during manual driving is attributed to the growth of the market. A growing introduction of large touchscreen control panels in vehicle dashboards, rising technological advancements in advanced driver-assistance systems (ADAS) and increasing concerns regarding the accidents prevention using emergency warnings and preventing collisions and speeding are further likely to impel growth of the market in the coming years.

A growing introduction and production of various haptic driver products in the market by leading haptic device manufacturing companies is escalating the market growth. For instance,

• In May 2020, Cirrus Logic announced the development of its advanced product portfolio of sensing and haptic integrated circuits (ICs), with the aim to elevate the user experience for a broad range of consumer devices. • In Apr 2020, Sony announced its DualSense controller with haptic feedback for future PlayStation 5. Global Haptic Driver Product Market: Regional Analysis

Region-wise, Asia Pacific held the largest market share in 2019 and is expected to maintain its dominance at a CAGR of XX% during the forecast period. The economies such as China, Japan, India, and South Korea are the major key contributors behind the growth of the market. The growth is attributed to the growing market for consumer electronics and semiconductor manufacturing industry across the region.

The massive presence of various leading semiconductor manufacturing companies, rising adoption of consumer products such as Mobile phone, gaming consoles and many others and increasing significance of haptic drivers in applications such as medicine and dentistry, neurorehabilitation, automotive and aviation applications are driving the growth of the market in APAC region.

The objective of the report is to present a comprehensive analysis of the Global Haptic Driver Product Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Haptic Driver Product Market dynamics, structure by analyzing the market segments and projects the Global Haptic Driver Product Market. Clear representation of competitive analysis of key players by Application, price, financial position, Product portfolio, growth strategies, and regional presence in the Global Haptic Driver Product Market make the report investor’s guide.

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Global Haptic Driver Product Market, By Product Type

• Pulse-Width Modulated (PWM) • LRA • Analog • I2C Global Haptic Driver Product Market, By Industry

• Consumer Electronics • Automotive • Transportation • Gaming • Healthcare • Engineering • Others Global Haptic Driver Product Market, By Region

• North America  US  Canada • Europe  UK  France  Germany  Italy  Spain  Norway  Russia • Asia Pacific  China  India  Japan  South Korea  Australia  Malaysia  Indonesia • South America  Brazil  Mexico  Argentina • Middle East and Africa Global Haptic Driver Product Market, Key Players

• Texas Instruments • National Semiconductor • Fairchild Semiconductor • Maxim Integrated Products • Aito • Arkema • Immersion Corporation • Novasentis • Precision Microdrives • Redux Labs • Solvay • Tactus Technologies • Dialog Semiconductor • Shanghai Awinic Technology Co., Ltd • General Vibration • Artificial Muscle Inc • Ultrahaptics Ltd • NXP Semiconductors • Force Dimensions • Johnson Electric • Cirrus Logic • Sony • XX • XX

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About Maximize Market Research: Maximize Market Research provides B2B and B2C research on 20,000 high growth emerging opportunities & technologies as well as threats to the companies across the Healthcare, Pharmaceuticals, Electronics & Communications, Internet of Things, Food and Beverages, Aerospace and Defense and other manufacturing sectors.

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pradaxdior · 5 years ago

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Most Popular App Development Trends

In this blog, we are going to reveal to you the most recent mobile application development trends in 2019. Kindly remember to leave your remark toward the end of the blog. Since the beginning of the advancement of the modernization, all of you have been hearing that trends will go back and forth, nothing supports or endures long. In any case, the significant thing is, you also need to roll out that improvement alongside the developing trends. Here are some of the best mobile app development studio.

A comparative thing goes for the mobile application development industry. This industry is getting advanced at such a quick speed, that we can see something new in it consistently.

By 2017, the App Market Will Be a $77 Billion Industry

A year ago (2018) has been a powerless however adaptable year for this industry. The running year (2019) has additionally been an energizing year till now with a great deal of new advancements and creations. The moment sprouting mobile application development organizations are fundamentally an aftereffect of expanding smartphone users on the planet, as the smartphone makers are presently giving moderate smartphones at a less expensive rate.

Top 9 Key Trends Of The Future For Mobile Application Development

Here is the rundown of mobile application development trends in 2019, You never know:

1. Design Approach

It is the underlying element, which is vital for having a sound user experience. Viable show of information and substance on your mobile user interface can without a doubt pull in more users on your application. Designers of some effective mobile applications like Instagram, Pinterest, and Wunderlist have created intuitive designs and intelligent interfaces, for making them simple to utilize yet responsive applications.

In addition, designers these days are additionally building up applications, which can suit different mobile difficulties like user interference and incomplete user consideration. The applications today are additionally exploiting a few technologies with novel highlights like roundabout design, intuitive substance layers cards, and control of substance.

2. Wearable Gadgets

As indicated by certain reports from IDC, 79 million of wearable gadgets were dispatched in 2015, which further got an extraordinary climb of 29 percent in 2016 and went up to 101.9 million units.

Apple and Microsoft assumed an immense job in carrying the change from essential to shrewd wearables by presenting their Apple Watch and Microsoft Hololens separately. This makes these wearables one all the more method to extemporize the human-machine relationship. These wearables will at that point need to speak with mobile applications to convey data to some other gadget.

This will help in the improvement of a wide scope of administrations in regions like game, wellness, design, interests, and medicinal services. Henceforth, we can presume that joint effort of wearable gadgets with smartphones will without a doubt impact the up and coming age of mobile application development techniques.

3. Quick The Demanding Language

By and large, the fundamental reason for the Swift programming language is to expand the speed of app creation while diminishing in general cost. Quick is the programming language, which is utilized to create iOS applications. This language offers some bewitching highlights, which have never been experienced by the engineers in other local dialects. One of the greatest featuring highlights of it is Interactive Playgrounds, which enables engineers to make changes to any piece of code, without having to recompile and fix blunders so as to see a result set on an emulator or gadget.

A portion of the other featuring highlights of Swift programming language are Automated Memory Management and Inferred Types. Additionally, Apple has likewise presented the interoperability between the Objective-C programming language and Swift, by which engineers dont need to change the entirety of their Objective-C applications for Apple smartphones and tablets. This language without a doubt has an extraordinary centrality in the mobile application development division today.

4. Web Of Things

As per a few reports from Gartner, the quantity of the associated gadgets will reach up to 26 billion by 2020 that will incorporate several savvy objects like toys, LED lights, athletic gear, residential appliances, therapeutic gadgets, and controllable power attachments and so on. These residential items are said to function as a piece of Internet of Things and will be worked through an app on your smartphone or tablet.

Smartphone or tablet will fill in as a remote control framework, which will show and investigate your data. Driving associations like Microsoft alongside its venture programming vendors likes SAP, its Intelligent System Service and its Internet of Things Solutions, have additionally begun to apply Internet of Things capabilities to their items.

5. Computerized reasoning

Computerized reasoning (AI) is without a doubt understood and all inclusive appreciated innovation, which has presented the method for another time of human-machine collaboration. Many driving associations like Google are wagering a ton of cash on this innovation alongside a conviction that AI is the fate of the innovation world.

The amazing mix of AI with mobile applications is changing the essence of innovation and will take it to an unheard of level in the coming future. The quick improvement in the utilization of AI innovation in mobile app development has demonstrated that this innovation can be utilized as a panacea for the business development and user commitment.

A few instances of trending mobile app innovation with AI are Siri from Apple, Google help, and Cortana from Microsoft.

6. Enlarged Reality And Virtual Reality

Indeed, even the individuals who dont think a lot about mobile application development industry are totally mindful of Virtual Reality (VR) and Augmented Reality (AR). These technologies have gotten progressed over the most recent couple of years, whose outcome can be viewed as an incredible transformation in the gaming and media outlets.

In 2016, different VR-based games like Sky Siege, Pokemon Go, myNav, and iOnRoad were presented and took the breath of the users. In addition, a few VR gadgets like Google Cardboard, Samsung Gear VR, Oculus Rift, and considerably more additionally assumed the job of a work of art in 2016. The VR and AR technologies are consistently improving with a quick speed and will doubtlessly go further for movement apps, live gushing, and in any event, treating fears and mental issue in coming years.

7. Cross-Platform Development

Cross Platform applications are essentially the apps which can be utilized on various mobile applications like Android, Windows, iOS, Blackberry and so on. Cross Platform mobile application development either includes an organization to build up the first application on a local stage or to build up the first application in a specific situation, which will at that point permitted to be sent to a wide range of local stages.

The Cross-Platform development apparatuses assume a significant job in mobile application development, as they decline expenses and increment the speed of application development. Additionally, these development apparatuses are quite easy to use, as they depend on the basic programming dialects, for example, CSS, HTML, and JavaScript.

8. Distributed computing Applications

Distributed computing enables the user to store data on brought together servers, which can be gotten out later incidentally on any customers gadgets including work areas, journals, handhelds, and numerous different gadgets. In straightforward words, we can say that Cloud Computing is where assignments and information are kept on the Internet rather than any individual gadget, which can be gotten to a while later on-request.

With the assistance of Cloud Computing, smartphone users can store colossal measure of information, without utilizing a solitary piece of their mobile space. It can likewise give data about the user's area, setting, and other mentioned administrations to ad lib user experience.

9. Signal And Different Locations-Based Services

The vast majority of the mobile phones of current period highlight area sensor capabilities, which utilizes different strategies to show you the careful area information. Getting the area subtleties of a person from certain meters can be helpful for conveying profoundly pertinent logical administrations. Area based highlights can likewise be seen Geotagging, Games, Vehicle route, and wellness apps.

Applications for getting indoor area use estimates, for example, Wi-Fi, imaging, ultrasonic reference points, and geomagnetic. Mobile applications alongside the mix of exact indoor area detecting can be very useful in empowering another age of incredibly customized administrations and data.

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shurovdmitry · 6 years ago

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Helpful Ideas To Inspire Your Video Marketing Efforts

Video marketing is one of the best techniques you can use to improve your business. It is a huge mistake not to utilize this highly effective marketing method. This article contains several great video marketing tips. By studying them carefully and applying them to your business, you are sure to enjoy tremendous success.

Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.

Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.

Try using others in your videos. This will give people the idea that you are not full of hot air. While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone.

Make sure that any video content you post online is optimized for search engines. Remember that search engine spiders cannot watch video content, so make sure that you have fitting titles, tags and descriptions. Fill them in the appropriate fields. You would be shocked to see how many video posters do not even bother doing this.

Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera, do as many takes as you need and edit your video. Ask a friend or a colleague to help you by demonstrating products with you or interviewing you.

If you want to film yourself talking about your products or demonstrating them, you should put together an outline for your video before you start. Make a list of all the points you feel are important and organize them logically so your video is easy to follow. Remember that you can edit your video to organize different points in a logical order too.

Sometimes you just need to hype up your other websites and blogs in order to get the word out. People are going to be more likely to view your videos or the videos you wish to share if they like your content from other places. Once they began to enjoy you, they likely will enjoy all the content you have to offer.

Your videos do not have to be perfect. You do not have to invest in state-of-the-art equipment in order to create a quality video. Indeed, you can probably do just fine with your computer’s standard equipment. Also, smartphones have built-in cameras, so if you own this type of phone, you can use its camera for your videos. Conduct yourself in a professional manner and give people great content, and they will watch.

Make a video, not a commercial. Even if you are selling something, people don’t like watching commercials, either on television or online. Instead, make a video that is fun or informative, while still related to your product or service. People looking at videos are usually looking to be entertained, not pitched to.

Host video contests in order to increase your site’s number of videos. This can be something silly such as telling a joke or doing something funny; or it can be something serious such as a demonstration or how-to video. Videos that your viewers send in are a great way to get even better acquainted with your viewers.

Do not be afraid of posting your videos. You may think that they are terrible, but for the most part, you are your own worst critic. It is okay if you aren’t a video professional and don’t have all the latest equipment. Create videos to the best of your ability, and post them. Nothing ventured is nothing gained.

When posting a video on your website, surround it with descriptive text so Google knows what the video is about. You don’t have to provide a transcript, although that can be helpful as well, but you should give at least a short blurb about what the video discusses without giving away the juicy bits.

Business who are trying out video marketing would be wise to publish content regularly. Too often, business worry about the quality, proper editing and things of that nature. In reality, it is more important to get as much information out there as possible. Strive to release a new video once a week.

As was talked about in the opening paragraph of this article, video marketing is a terrific, highly effective way to improve your business and boost profits. By taking advantage of the great information you’ve learned by reading this article, you can see higher profits than you ever imagined. Don’t wait any longer, start working on your video marketing strategy today!

The post Helpful Ideas To Inspire Your Video Marketing Efforts appeared first on E D Vogue.

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sbknews · 6 years ago

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New Post has been published on Superbike News

New Post has been published on http://superbike-news.co.uk/wordpress/aprilia-tuono-v4-1100-rr-and-factory/

Aprilia Tuono V4 1100 RR and Factory

The factory version adopts the most advanced electronic suspension system available on the market: higher performance and precision both on the track and on the road with a significant improvement in comfort as well

The Tuono V4 range represents the state-of-the-art in technology: the sophisticated electronic management includes the advanced dynamic controls package with APRC, cornering ABS, quick shift active even in downshifting, pit limiter and cruise control

The 175 HP V4 engine and the racing frame provide unparalleled performance

Attractive new graphics for both Tuono V4 1100 RR and Tuono V4 1100 factory

Simply unrivalled. The Aprilia naked range, heir to a family of motorbikes which has been voted over time as one of the most adrenaline pumping and efficient bikes ever, achieves absolute performance levels and sophistication, thanks to Aprilia’s know-how acquired over years of winning premier level competitions and the experience of the Tuono history, which is thus confirmed as being unbeatable on the track and loads of fun on the road. The Tuono V4 family of motorbikes is made up of two distinctly outfitted models. Tuono V4 1100 RR represents an exceptional thrill machine, the heir to a dynasty of naked sport bikes acclaimed by critics as the most effective and fastest bike in its segment. Tuono V4 1100 Factory is the more exclusive version, dedicated to an extremely demanding public, this bike is equipped with components which are largely derived from the Aprilia RSV4 RF superbike. The new Factory now comes standard with the most advanced semi-active electronic suspension system currently available on the market, developed by Öhlins and fine tuned with the collaboration of Aprilia engineers. Maximum ease of calibration for the suspension through simple handlebar controls to give you an even more thrilling riding experience in any area of use.

Even more electronics features thanks to the introduction of the electronic suspension system

The new Aprilia Tuono V4 1100 Factory comes standard with the most advanced and efficient electronic suspension system currently available, the latest technological frontier offered by manufacturer Öhlins, developed in close contact with Aprilia engineers for the new Tuono V4 1100 Factory. The new electronic suspension management system is conveniently implemented on the Aprilia Tuono V4 1100 Factory, the super naked par excellence, unbeatable on the track and fabulous to ride on the road too. The particular technology of the Smart EC 2.0 semi-active suspension system allows calibration, simple and even customisable, of the fork and shock absorbers with two operating modes on the units: semi-active mode and manual mode, both selectable using the buttons on the handlebar. There are 3 Riding Modes the user can select: Track, Sport and Road. In the semi-active mode, suspension performance is managed by the Smart EC 2.0 system which actively intervenes on operation thanks to an algorithm that processes the data transmitted from the vehicle to the dedicated ECU in real time. In this mode, the Aprilia Tuono V4 1100 Factory suspension adjust their hydraulic calibration, second by second, to the type of route and the riding style used. In the manual mode, on the other hand, the 3 Riding Modes provide as many predefined calibration types without semi-active assistance, therefore in the same way that mechanical type suspension systems operate. Both in the semi-active and manual mode, the user is still left with the possibility, within the three aforementioned logic maps, of fine tuning and customising the suspension calibration based on personal taste and riding style, particularly to the advantage of more expert and demanding riders. The Öhlins steering damper is also managed electronically by the Smart EC 2.0 system now and it is fully customisable in order to best adjust the calibration depending on that of the fork and shock absorber. The OBTi (Objective Based Tuning Interface), visible on the 4.3 inch colour TFT dashboard of the Aprilia Tuono V4, makes the settings intuitive. The operating logic of the new OBTi is based on the situations of use and the sensations that the rider feels. The system allows the rider to customise suspension calibration in every single situation in which the suspension system is stressed such as, for example, in the acceleration and braking phase, in order to have the ideal settings in each of these areas. Simple and quick to adjust, as well as extremely effective in any condition: the innovation introduced by the electronically managed suspension system is important on a motorcycle like the Tuono V4 1100 Factory, intended for use in very different environments (from the track to the road and touring) which demand as many different setups to provide the best riding experience.

The Aprilia Tuono V4 on board electronics remain unchanged, already considered “best in class”. Aprilia Performance Ride Control is the patented control suite derived directly from the winning technology in world Superbike, the most complete and refined of those available on motorbikes in the same segment. The fourth generation of APRC, standard on the Tuono V4 1100, integrates seamlessly with the fine electronics management guaranteed by the fully integrated full Ride-by-Wire throttle control and the inertia platform that allows an optimum possibility of detecting the dynamic conditions of the bike and therefore effective electronic control strategies.

The Tuono V4 1100 RR and Tuono V4 1100 Factory APRC includes:

ATC: Aprilia Traction Control, adjustable on the fly (without having to release the throttle) to 8 settings thanks to a practical joystick, boasts precise and high performance operating logic.

AWC: Aprilia Wheelie Control, the wheelie control system that can be adjusted to 3 levels, has extremely precise operating strategies. Wheelie control can be adjusted on the fly without closing the throttle, like the ATC, thanks to the practical left side electric block.

ALC: Aprilia Launch Control, for use on the track only, with 3 settings, uses extremely effective operating strategies.

AQS: Aprilia Quick Shift, the electronic gearbox that allows shifting without closing the throttle and without using the clutch, also equipped with the downshift function, to allow clutchless downshifting. Its open-throttle downshifting feature is exclusive.

APL: Aprilia Pit Limiter, the system that lets you select and limit the top speed allowed in pit lane at the track or simply to make it easier to comply with posted speed limits on the road.

ACC: Aprilia Cruise Control. This is very convenient on longer trips because it lets you maintain the set speed without touching the throttle.

The Tuono V4 1100 range is fitted with the advanced multimap Cornering ABS system, developed in collaboration with Bosch to guarantee maximum safety on the road, without sacrificing any performance on the track. The 9.1 MP system, with truly contained weight and dimensions, is able to optimize braking and the ABS intervention in corners, thanks to a specific algorithm that constantly monitors various parameters such as lateral acceleration, the pressure applied to the front brake lever, the lean, pitch and yaw angle, modulating the braking action in order to better guarantee the ratio between deceleration and stability. The ABS system works in unison with the Aprilia RLM (Rear Liftup Mitigation) system that limits the lift of the rear wheel during more abrupt braking. Cornering ABS, fine tuned in accordance with Aprilia’s specific indications, is adjustable to 3 levels of sensibility and can be switched off. In order to allow riders with various levels of experience to find the best possible combination, each of the three Cornering ABS maps can be combined with any of the three engine maps (Sport, Track, Race). The latter are all three “full power” and differ in the way they dole out the 175 HP of which the Aprilia V4 is capable, in addition to the percentage of engine brake dedicated to them.

The colour TFT digital instrument cluster boasts exceptional display options and it is capable of managing the user interface required for the intuitive electronic adjustment of the new Tuono V4 1100 Factory’s suspension system. The two selectable screen pages (Road and Race, both with night and day backlighting) correspond to as many represented indexes. V4-MP is available as an option. This is the Aprilia multimedia platform that lets you connect your smartphone to the vehicle, introducing a true corner by corner electronic settings calibration system with data that can subsequently be downloaded to your laptop (or displayed directly on the smartphone screen) for analysis, just like they do at the races. V4-MP offers a new connection protocol that reduces smartphone battery consumption to a minimum, in addition to providing a larger range of circuits already mapped in which you can manage the electronic settings corner by corner, as well as user acquisition of a new circuit that is not in the list Aprilia has provided. V4-MP includes the infotainment system, introduced by Aprilia for the first time on the Tuono V4, to manage voice commands and incoming/outgoing telephone calls with your smartphone.

The Aprilia V4 with unrivalled performance

The Tuono V4 1100 is the only naked powered by a 65° V4 engine with unique characteristics. The narrow V architecture has made it possible to make an engine that is extremely compact lengthways which helps to centralise weights and to have a compact chassis. The changes made in this evolution of the Italian V4 resulted in an increase in overall reliability and performance, without sacrificing any of the great character and marvellous sound that bikers love so much. The powerplant adopts an exhaust system with a silencer that has a double oxygen sensor and a built in valve. The engine ECU has high calculating capacity and is capable of managing the engine’s significant maximum rotation speed. In order to guarantee maximum reliability, decreasing friction at the same time, the piston pins have DLC surface treatment, whereas the connecting rod heads boast a surface honing treatment. The combustion chambers are no longer obtained through a fusion process, but by a finer, numerically controlled mechanical process, whereas the gearbox has a linear sensor that guarantees impeccable gearshift operation.

Top of the line suspension systems and brakes

The new Tuono V4 range fully confirms all the proverbial qualities of handling and stability provided by a frame that is closely derived from that of the Aprilia RSV4, seven-time World Superbike champion, assisted by top of the line braking and suspension systems. The front Brembo braking system comes from the one on the RSV4 and relies on a pair of steel discs with a diameter of 330 mm, gripped by monobloc M50 callipers and activated by a radial master cylinder on the handlebar. Aprilia Tuono V4 1100 Factory has the new Öhlins Smart EC 2.0 semi-active electronic suspension system which includes an electronically adjustable steering damper, a high-end fork with semi-active NIX technology and travel extended from 117 mm to 125 mm, as well as a shock absorber that goes to semi-active TTX technology that, compared to the previous mechanically adjusted unit, is lighter and has a lower stiffness coefficient load (to the benefit of comfort), easily adjustable in preload through a convenient hex screw.

Versions and colours

The Aprilia Tuono V4 1100 range includes two models distinguished by different technical equipment and different colour schemes: Tuono V4 1100 RR is available in two attractive new colour schemes, Sachsenring red and Magny-Cours grey, while the new Superpole graphic on the Tuono V4 1100 Factory, revamped in terms of the black and red pattern, confirms the decidedly non-conformist and colourful spirit typical of Aprilia stylistic tradition. Tuono V4 1100 Factory stands out technically because of the most refined trio of Öhlins semi-active electronic suspension systems and stylistically because of its magnificent tail fairing (approved for two-up) derived from the RSV4. The wheel rims are the same for both models: their lightweight quality contributes to a maximum reduction of the gyroscopic effect, all to the advantage of great handling. Tuono V4 1100 Factory is shod with the more sporty Pirelli Diablo Supercorsa, with a wider 200/55 on the rear, in any case approved for street use and available for the Tuono V4 1100 RR as well which, on the other hand, comes standard with 190/55 on the rear and Pirelli Diablo Rosso III tyres.

Wide range of accessories

Aprilia has designed and developed a wide range of accessories so you can personalise your Tuono V4 1100. These are select high quality items that you can use to increase the performance of your Aprilia Tuono V4, make it more attractive or more comfortable.

Slip-on racing exhaust: made by Akrapovic, this item is available with a carbon silencer.

Complete racing exhaust: this is an exhaust system complete with headers made by Akrapovic. This item is available with a carbon muffler.

Öhlins Shock Absorber (for Tuono V4 1100 RR): Allows full and fine adjustment in all shock absorbing functions, ensuring maximum performance on the track and on the road.

Öhlins Steering Damper (for Tuono V4 1100 RR): the fine adjustment of this item’s hydraulics provides a front end that is always solid even during the most violent acceleration.

Öhlins NIX Fork: (for Tuono V4 1100 RR): top shelf performance on the track and on the road. A wide range of precision pre-load and hydraulic rebound and compression adjustments.

Components in carbon: side fairings, mudguards and heel guards. Made in matte finished carbon fibre. They guarantee a sporty look and lower overall weight.

Frame guards: made of billet nylon, these are useful to prevent damage to the frame in the event of a sliding crash.

Inverted racing gear lever: this is a mechanical element that inverts the gear shifting mode in order to improve performance on the track.

Forged rims: made from aluminium with a forging process, these provide maximum resistance at a light weight, essential for increasing handling.

Tank bag: this bag is made of technical fabric with carbon-look inserts. Tested and approved to resist oil, fuel, UV rays and not to compromise stability even at high speeds.

Adjustable license plate bracket: made in laser cut steel. Includes the LED licence plate light.

LED turn indicators: The LED turn indicators guarantee a brighter light and

lower consumption.

Motorcycle cover: made of breathable Lycra, this cover was designed to protect your bike from dust.

V4-MP kit: this is the installation kit for the multimedia platform dedicated to the Aprilia V4 models made up of a Bluetooth control unit and all the wiring needed for installation.

Aprilia Tuono V4 1100 Factory: Technical Specifications

[in brackets data for Tuono V4 1100 RR]

Engine type Aprilia longitudinal 65° V-4 cylinder, 4-stroke, liquid cooling system, double overhead camshafts (DOHC), four valves per cylinder Bore and stroke 81 x 52.3 mm Total engine capacity 1077 cc Maximum power at crankshaft 175 HP (129 kW) at 11,000 rpm Maximum torque at crankshaft 121 Nm at 9,000 rpm Fuel system Airbox with front dynamic air intakes.

4 Weber-Marelli 48-mm throttle bodies with 4 injectors and latest generation Ride-by-Wire engine management that the rider can select on the fly: T (Track), S (Sport), R (Race)

Ignition Magneti Marelli digital electronic ignition system integrated in engine control system, with one spark plug per cylinder and “stick-coil”-type coils Starter Electric Exhaust 4 into 2 into 1 layout, two oxygen sensors, lateral single silencer with ECU-controlled bypass valve and integrated trivalent catalytic converter (Euro 4). Alternator Flywheel mounted 450 W alternator with rare earth magnets Lubrication Wet sump lubrication system with oil radiator and two oil pumps (lubrication and cooling) Transmission 6-speed cassette type gearbox

1st: 39/15 (2.600)

2nd: 33/16 (2.063)

3rd: 34/20 (1.700)

4th: 32/22 (1,455)

5th: 34/26 (1,308)

6th: 33/27 (1,222)

Gear lever with Aprilia Quick Shift electronic system (AQS)

Clutch Multiplate wet clutch with slipper system Primary drive Straight cut gears and integrated flexible coupling, drive ratio: 73/44 (1,659) Secondary drive Chain: Drive ratio: 42/15 (2.8) Traction management

APRC System (Aprilia Performance Ride Control), which includes Traction Control (ATC), Wheelie Control (AWC), Launch Control (ALC), cruise control (ACC) and speed limiter (APL), all of which can be configured and deactivated independently Frame Aluminium dual beam chassis with pressed and cast sheet elements.

SmartEC 2.0 electronically managed Öhlins steering damper [Sachs steering damper]

Front suspension SmartEC 2.0 electronically managed Öhlins NIX fork with TIN surface treatment. [Sachs upside-down “one by one” fork, Ø 43 mm stanchions]. Forged aluminium radial calliper mounting bracket. Completely adjustable spring preload and hydraulic compression and rebound damping. 125 mm [117 mm] wheel travel. Rear suspension Double braced aluminium swingarm; mixed low thickness and sheet casting technology.

SmartEC 2.0 electronically managed Öhlins monoshock absorber with piggy-back [Sachs monoshock absorber with piggy-back, fully adjustable in: spring preload, hydraulic compression and rebound damping]. APS progressive linkages. Wheel travel: 130 mm

Brakes Front: Dual 330-mm diameter floating stainless steel disc with lightweight stainless steel rotor with 6 pins. Brembo M50 monobloc radial callipers with 4 Ø30mm opposing pistons. Sintered pads. Radial pump and metal braided brake lines. Rear: 220 mm diameter disc; Brembo floating calliper with two 32-mm Ø isolated pistons. Sintered pads. Master cylinder with built in reservoir and metal braided hose.

Bosch 9.1 MP ABS with cornering function, adjustable on 3 maps, featuring RLM strategy and can be disengaged.

Wheel rims Cast aluminium wheels with 3 split spoke design.

Front: 3.5”X17”

Rear: 6.00”X17”

Tyres Radial tubeless.

Front: 120/70 ZR 17

Rear: 200/55 ZR 17 (alternative: 190/50 ZR 17; 200/55 ZR 17) [190/55 ZR 17]

Dimensions

Wheelbase: 1450 mm

Length: 2,070 mm

Width: 810 mm

Saddle height: 825 mm

Headstock angle: 27°

Trail: 99.7 mm

Weight

Consumption

209 kg weight with a full tank of fuel

7.71 l/100 km

CO2 emissions 183 g/km Fuel tank capacity 18.5 litres (including 4-litre reserve)

Industry News Gallery

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rivaco · 7 years ago

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AI will change the workplace. Here’s how.

A quick look at some use cases for AI in the workplace

Once the poster child of science fiction, artificial intelligence (AI) is no longer so. In the reality of now, AI has made inroads into the tools and services we use everyday.

Machine learning is what makes Google Assistant and Alexa do what they do. Google’s photo search uses deep learning frameworks to better identify our pictures. Prisma, the ‘take any pic and make it art-sy’ app that shot into the limelight in 2016, was, you guessed it, powered by neural networks i.e., AI.

Can AI get anymore mainstream than that?

The answer is yes. Some consumers are already conversing, searching, and shopping with chat bots, and this is going to be an increasingly frequent occurrence. As chat bots grow in capability, and as machines start understanding the language of our choice (or at least English), we will have many more conversations with virtual assistants and technical support bots.

In 2011, Gartner predicted the growth of chatbots and automation in CX:

By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.

Today, as we inch closer to the start of a new decade, the reality of artificial intelligence taking over some jobs previously handled by humans is hitting us. There is an increasing number of discussions about the future of work, the future of humanity, and the economics of the future. Surprisingly, the technology that will result in loss of jobs is also creating a new class of jobs!

According to the Gartner Predicts 2017 report, script writers and conversation programmers for bots will be a new, growing job category, and there will be quite a few of those jobs available.

By 2019, more than 10% of IT hires in customer service will mostly write scripts for bot interactions.

By 2020, 20% of companies will dedicate workers to monitor and guide neural networks.

AI is ushering in a new era in the workplace, an era where the complexity of one’s work is paramount. Easier jobs? The machines can handle them. Human potential will be used to tackle a higher order of problems — ones that require complex levels of human thought, such as creative challenges and decision-making.

So, how will artificial intelligence change the workplace? We list a few of many use cases:

Chat bots for everything

Human-like interactions with Chat Bots <credits>

Chat bots are already seeing use in enhancing employee services, on-boarding new employees, and employee counselling. Expect a sharp spike in the usage of bots in the enterprise, for all kinds of conversations. It won’t be a surprise if, in the future, our initial job screening interviews are handled by bots too!

“So, tell me about yourself.”

Personal assistants for everyone

We are now used to carrying personal digital assistants aka our smartphones, talking to them and ordering them to get things done. The logical next step? Take them to the workplace and use them as personal assistants. Everyone will have one. AI-based assistants will schedule meetings for us, place calls, and maybe, answer our voicemails too!

“Hey Siri, call Jonathan!”

Never miss a thing in a meeting

Ever been in a meeting that lasted longer than an hour, where you forgot to take notes, and couldn’t remember much of it afterwards? AI has applications beyond the here and now. Software could record meetings, transcribe discussions using AI and natural language processing (NLP), and archive it all for easy access. All you have to do is play the recording with transcripts, and you can relive the meeting. Or just fast forward it to the good bits so you can catch up quicker.

At 43:34 in the video, Susan says, “We need infographics!”

Everyone is a decent writer, kind of

This might sound funny, but it’s not true. Consider the number of undecipherable work emails you receive, or presentations that can only be understood by the presenter, or even strategy meetings where someone just goes on and on with atrocious grammar. Point proved.

Artificial intelligence is already helping some people write better emails, and some others write better job descriptions. Next step? It should help us all write better.

Humans shall write better, assisted by AI. 🍻

In essence, once we understand a business and the processes involved in running it, technology will help us strip away everything inefficient in the processes, and make it all happen faster, more efficiently, and, dare we say, more effectively.

While behemoths like Google, Apple, Microsoft, Amazon, and Facebook have all invested in artificial intelligence, it’s startups that are leading the way in showing us how AI can change the world.

There are startups trying to solve challenges in natural language processing, image recognition, and speech synthesis. There are startups using AI to detect, predict, and deter security breaches. There are even startups teaching AI how to code, so code can code itself. Really.

As AI matures in capability and availability, a movement that is already underway, it has the potential to change the way we live and work. We are poised for a year of growth and innovation in AI and how it can be applied to human lives in ways that uplift it.

Stay tuned to hear more about how technology, in different forms and monikers, is transforming our lives — in our homes and at work.

Authored by Kesava Mandiga, who is excited by, and a little scared of, how fast artificial intelligence is, well, becoming intelligent. Also, a content marketer at Flock.

Consider these for your next read:

What’s hot this year? Technology #TrendsFor2018

Disruption and opportunity: CEOs optimistic about impact A.I. will have on the workplace

AI will change the workplace. Here’s how. was originally published in Flock Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

#Flock #Enterprise Chat

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omgchocolateunknownbouquet-blog · 8 years ago

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2017 Hyundai Azera Limited

New Post has been published on http://auto.tintoantap.com/2017-hyundai-azera-limited/

2017 Hyundai Azera Limited

The Hyundai Grandeur is a mid-size car (initially full-size car) produced by the South Korean manufacturer Hyundai since 1986. The Grandeur has evolved through five generations with intermediate restylings, and is marketed under various nameplates worldwide prominently as the Hyundai Azera . As the Azera, it was considered the flagship model of Hyundai’s United States lineup until the arrival of the Genesis sedan. Currently the Azera slots between the midsize Sonata and the Genesis sedan. 2017 Hyundai Azera is in its sixth generation.

It makes sense that premium car buyers have extremely high expectations. They’ve got a lot riding on their decision. Azera was designed to offer a complete premium/performance profile delivering the power, ride and handling that particular drivers value most. If we’re going to build a premium car, we’re going to make sure it’s one of the best on the road.

A good measure of Azera’s innovative thinking starts under the hood. The 3.3L V6 engine creates an effortless flow of power and surprising fuel efficiency using advancements that include Gasoline Direct Injection (GDI) and Dual Continuously Variable Valve Timing (D-CVVT).

Azera’s smooth-shifting 6-speed automatic transmission with SHIFTRONIC® makes skillful use of all the power its V6 engine generates efficiently applying it to the road.

The 2017 Hyundai Azera Limited is one premium sedan that knows what to do with all of that fluid power when the road turns, or turns rough. Equipped with SACHS® Amplitude Selective Damping shock absorbers, it delivers a sophisticated handling response in a variety of driving situations and a smooth ride over road surfaces that aren’t smooth at all.

Don’t let their beautiful design and immaculate finish fool you. These wheels give a big boost to Azera’s composed and confident stance on the road. Both the standard 18-inch and available 19-inch alloy wheels enhance the Azera’s appearance and performance.

From the high-speed oval to the Belgian blocks to the twisting body flex course, our California Proving Grounds takes every aspect of performance to the limit. We have some of the most advanced vehicle testing facilities ever built, and we’re not afraid to use them. Learn more about our state-of-the-art American facilities in.

Azera is the only car in its class to offer Blind Spot Detection,* standard. It helps detect when a vehicle is in the driver’s blind spot and provides both an audible and a visual alert. When reverse gear is selected, Rear Cross-traffic Alert helps identify and warn the driver of vehicles approaching from the side. Lane Change Assist measures the closing speed of an approaching vehicle in the adjacent lane to determine if changing lanes is safe and if it’s not, gives an audible and visual warning.

Drift outside your lane without signaling and this available system is designed to inform you with an audible and a visual cue. It turns technology into a tool that helps drivers maintain vehicle control and lane positioning.

Along with the rearview camera, Azera’s available rear parking sensors make backing up easier. Sensors in the rear bumper give you an audible warning that increases in frequency and tone as you get closer to objects it detects in the area behind your vehicle.

Using a forward-sensing camera, this available feature looks down the road to determine the closing speed of your vehicle in relation to the vehicle ahead and provides an audible and visual warning to alert the driver of a potential collision.

According to national insurance claims, over 25% of accidents happen while in reverse. When you put the Azera into reverse, the rearview image with parking guides is displayed on the Azera’s 8-inch touchscreen to help increase your vision and awareness.

This thoughtful, available feature automatically switches from high to low beam headlights when another vehicle is detected by the front camera. While the available LED fog lights, HID headlights, and standard LED taillights not only look great but also add increased visibility.

Its extensive passive safety technology adds to the secure feeling that comes with driving the Azera. For protection in a collision, Azera’s nine-airbag safety system includes two front airbags, four front and rear side-impact airbags, two side-curtain airbags, and even a driver’s knee airbag.

2017 Hyundai Azera Limited PRICING/PACKAGES

Pricing

Starting MSRP : $34,100

2017 Hyundai Azera Limited EPA MILEAGE ESTIMATES*/FUEL CAPACITY

EPA MILEAGE ESTIMATES/FUEL CAPACITY

City/Highway/Combined : 20 / 28 / 23

Fuel tank capacity (gal.) : 18.5

2017 Hyundai Azera Limited MECHANICAL

Engine

Type : V6

Displacement (liters) : 3.3

Horsepower @ RPM : 293 @ 6400

Torque (lb.-ft. @ RPM) : 255 @ 5200

Compression ratio : 11.5:1

Valve train : DOHC 24-valve with D-CVVT

Fuel system: Gasoline Direct Injection (GDI) : Standard

Drivetrain /Transmission

Front Wheel Drive (FWD) : Standard

6-speed automatic transmission with SHIFTRONIC® and Active ECO System : Standard

Final drive ratio : 2.885

Body / Suspension /Chassis

Body construction: Unibody : Standard

Front suspension: MacPherson struts with SACHS® Amplitude Selective Damping (ASD) shock absorbers : Standard

Rear suspension: Multi-link with SACHS® Amplitude Selective Damping (ASD) shock absorbers : Standard

Motor-Driven Power Steering (MDPS) : Standard

Turning diameter, curb-to-curb (ft.) : 36.5

18-inch alloy wheels with P245/45R18 tires : Standard

2017 Hyundai Azera Limited EXTERIOR DIMENSIONS

Exterior Dimensions

Wheelbase (in.) : 112.0

Length (in.) : 193.7

Width (in.) : 73.2

Height (in.) : 57.9

Wheels

Track (in., front/rear), 18-inch wheels : 63.2 / 63.3

Weight

Curb weight (lbs.) : 3,684

2017 Hyundai Azera Limited INTERIOR DIMENSIONS

Interior Dimensions

Head room (in., front/rear) : 40.3 / 37.6

Leg room (in., front/rear) : 45.5 / 36.8

Shoulder room (in., front/rear) : 58.3 / 56.4

Hip room (in., front/rear) : 54.6 / 54.2

Interior Volume

Passenger volume (cu. ft.) : 107.0

Cargo volume (cu. ft.) : 16.3

Total interior volume (cu. ft.) : 123.3

2017 Hyundai Azera Limited SAFETY FEATURES

SAFETY FEATURES

Rearview camera : Standard

Blind Spot Detection (BSD) : Standard

Rear Cross-traffic Alert (RCTA) : Standard

Lane Change Assist (LCA) : Standard

Vehicle Stability Management (VSM) system : Standard

Electronic Stability Control (ESC) : Standard

Traction Control System (TCS) : Standard

Anti-lock Braking System (ABS) : Standard

Electronic Brake-force Distribution (EBD) : Standard

Brake Assist (BA) : Standard

Advanced driver and front passenger airbags (SRS) with Occupant Classification System (OCS) : Standard

Front and rear side-impact airbags (SRS) : Standard

Side-curtain airbags (SRS) : Standard

Driver’s knee airbag (SRS) : Standard

Tire Pressure Monitoring System (TPMS) : Standard

Energy-absorbing steering column : Standard

Front seatbelt pretensioners and force limiters : Standard

Rear LATCH (Lower Anchors and Tethers for CHildren) : Standard

Power window lock-out button : Standard

Front and rear crumple zones : Standard

Daytime Running Lights (DRL) : Standard

Remote keyless entry with alarm : Standard

2017 Hyundai Azera Limited EXTERIOR FEATURES

EXTERIOR FEATURES

Dual fold-away heated, bodycolor power side mirrors : Standard

Side mirrors with turn-signal indicators : Standard

Power-folding side mirrors : Standard

Center High-Mount Stop Light (CHMSL) : Standard

Chrome insert bodyside moldings : Standard

Chrome insert door handles : Standard

Chrome window-belt molding : Standard

Chrome-tipped dual exhaust : Standard

Solar control glass : Standard

Variable intermittent windshield wipers/washer : Standard

Shark-fin antenna : Standard

Projector headlights : Standard

Automatic headlights : Standard

Daytime Running Lights (DRL) : Standard

LED taillights : Standard

Front fog lights : Standard

Proximity Key entry : Standard

Hands-free smart trunk : Standard

2017 Hyundai Azera Limited INTERIOR FEATURES

INTERIOR FEATURES

Proximity Key entry with push button start : Standard

Dual front automatic temperature control : Standard

Floor console-mounted rear vents : Standard

Power windows with front window auto-down/up with pinch protection : Standard

Power door locks : Standard

12-way power-adjustable driver seat including driver seat cushion extension : Standard

8-way power passenger seat : Standard

Integrated Memory System (IMS) for power driver seat, exterior mirrors and steering column : Standard

Leather seating surfaces : Standard

Heated front seats : Standard

Heated rear seats : Standard

Ventilated front seats : Standard

60/40 split fold-down rear seatback : Standard

Dual illuminated vanity mirrors : Standard

Carbon fiber-appearance trim : Standard

Leather-wrapped steering wheel and shift knob : Standard

Power tilt-and-telescopic steering wheel : Standard

Steering-wheel-mounted audio, Bluetooth® and cruise controls : Standard

Bluetooth® hands-free phone system : Standard

Blue Link® Connected Care 1-Year Complimentary Trial (enrollment required) : Standard

Auto-dimming rearview mirror with HomeLink® and compass : Standard

Infinity® Logic 7® AM/FM/SiriusXM/CD/MP3 audio system with 14 speakers, external amplifier (550 watts) and subwoofer : Standard

HD Radio™ technology with multicasting : Standard

Navigation system with 8-inch touchscreen display : Standard

Complimentary SiriusXM Travel Link® activation and 3-month trial subscription : Standard

Smartphone/USB and auxiliary input jacks : Standard

Electroluminescent Gauge Cluster with color LCD trip computer : Standard

2017 Hyundai Azera Limited WARRANTY

10-Year/100,000-Mile : Powertrain Warranty

Covers repair or replacement of powertrain components (i.e., selected engine and transmission/transaxle components), originally manufactured or installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance. Coverage applies to original owner only, effective with 2004 model year and newer model-year vehicles. On 1999-2003 model years, coverage applies to original owner and immediate family members (i.e., wife, husband, daughter, son, stepdaughter, stepson). Second and/or subsequent owners have powertrain components coverage under the 5-Year/60,000-Mile New Vehicle Limited Warranty. Excludes coverage for vehicles in commercial use (e.g., taxi, route delivery, delivery service, rental, etc.).

5-Year/60,000-Mile : New Vehicle Limited Waranty

Covers repair or replacement of any component manufactured or originally installed by Hyundai that is defective in material or factory workmanship, under normal use and maintenance.

The following components are covered for time and mileage limits indicated:

Radio and audio systems (i.e., radio, compact disc player, DVD player, navigation system and Bluetooth®): for MY 15 and prior, 3 years/36,000 miles—Equus: 5 years/60,000 miles

Radio and audio systems (i.e., radio, compact disc player, DVD player, navigation system and Bluetooth®): for MY 16, 5 years/60,000 miles for all models

Paint: 3 years/36,000 miles

Battery: for MY 15 and prior, 3 years/unlimited miles (100% covered 2 years/unlimited miles; after 2 years and within 3 years, 25% cost of battery and 100% labor cost covered)

Battery: for MY 16, 3 years/36,000 miles (no proration)

Air conditioner refrigerant charge: 1 year/unlimited miles

Adjustments: 1 year/12,000 miles

Wear items: 1 year/12,000 miles (e.g., belts, brake pads and linings, clutch linings, filters, wiper blades, bulbs and fuses)

7-Years/Unlimited Miles : Anti-Perforation Warranty

Covers 7 years/unlimited miles starting with 2005 model year (previously 5 years/100,000 miles for 2004 and prior model years).

Covers perforation (rust hole through the body panel from inside to outside) corrosion of original Hyundai body sheet metal due to defects in material or factory workmanship, under normal use and maintenance.

Excludes surface corrosion.

5-Year/Unlimited Miles : 24-Hour Roadside Assistance

Effective from the date the vehicle is delivered to the first retail buyer, or otherwise put into service (in-service date), whichever is earlier.

TIPS FOR CALLING

When you call 1-800-243-7766 for Roadside Assistance, please provide the following:

Your Name

Vehicle Identification Number (VIN) – located on the driver’s side dashboard

Vehicle Mileage

Vehicle Location

Description of Your Vehicle’s Problem

BUILD 2017 Hyundai Azera Limited IN YOUR AREA

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juliandmouton30 · 8 years ago

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"Augmented reality heralds the abolition of architectural practice as we know it"

Augmented reality could lead to a dystopian world where everyone is trapped by their own views. It's up to architects to set them free, argues Owen Hopkins in his first Opinion column for Dezeen.

Walking down a street in central London, I stare down at my smartphone screen. Only a few more metres to go. I quicken my pace, facedown in my phone, oblivious to the world passing around me. I reach a small intersection. Where is it? It should be here. Then I see it. It's small, about the size of a dog, but yellow and with a strange zig-zag tail. It looks at me expectantly. At last, I've caught my first Pikachu.

My pursuit of this cartoon-like fictional creature will be familiar to any one of the millions of people who have played Pokémon Go, which took the world by storm last year.

Part of the game's popularity clearly stemmed from the nostalgia around its 1990s Gameboy forebears. Yet its seductive merging of the digital world of Pokémon with external reality showed the potential of a 21st-century technology set to fundamentally transform the ways in which we interact with the world: augmented reality, or AR.

AR's current dependency on smartphone screens is diminishing, and quickly

At the moment users have to consciously switch into the AR of Pokémon Go, which only comes into being on a smartphone screen. However AR's current dependency on smartphone screens (at least in its mainstream applications) is diminishing, and quickly. Even after the market failure of Google Glass, companies like Microsoft, HTC, Magic Leap and, if we believe a recent rumour, Apple are devoting serious time and money into developing AR (and VR) headsets and glasses.

Some of these products are already on the market. Given the pace at which this technology is developing it won't be long before AR functionality is integrated into contact lenses, ensuring that there will be no perceptible signifier that someone is experiencing AR or not.

With this weight of capital driving AR forward, it is safe to say that catching the occasional Pokémon is just the start. The logical endpoint of AR is to be seamless and pervasive, with digital overlays constantly and completely mediating how we experience the world. In effect, we will view everything refracted through our smartphone – phone calls, emails, news, social media, games will all be their right in front of us.

But, of course, that's just the start. When, for example, we look up towards the flashing lights of Piccadilly Circus or Times Square, we will see ads that are tailored to us personally. When we walk through the supermarket, products will actively encourage us to purchase them, based on our previous purchasing habits, or perhaps even a realtime analysis of our blood-sugar levels. If we're trying to find a restaurant, a trail will be laid out on the pavement for us to follow. And these are just the obvious, initial applications; the possibilities of AR are limitless.

The consequences for architecture are quite troubling. Why spend money on an elegant facade or an expensive material when it can be created far more cheaply as an AR digital overlay? And what's more, that overlay is infinitely flexible.

If I prefer the classical style, then the building can present itself as a classical one. Then again, if I'm a brutalist nut, the AR can make sure I see only concrete. Why bother with windows facing a particular view, when we can decide whether we're looking out on London, Paris, a Tuscan landscape or even the Great Barrier Reef? Why spend time lighting a room in a particular way, painting it a particular colour or lining it with a particular material, when its appearance will be able to change automatically depending on each individual's preference?

Mechanisms exist for ensuring that alternate views aren't just ignored, they're filtered out

With every visual aspect of a building rendered infinitely alterably, it is no understatement to say that AR heralds the complete abolition of architectural practice as we know it. So, where does this leave architects, if it leaves them anywhere at all? A clue, I think, lies in the social and political implications of this blurring of the physical and digital worlds, which we are already seeing play out.

In the era of "fake news" and increasingly polarised online communities, it has become abundantly obvious that what we see on Facebook, Twitter, even when we do a simple Google search, is far from an objective or unmediated view of the data, but a curated one, shaped in its entirety by algorithms. All the tech giants that depend on clicks and traffic have a vested interest in showing us only what we want to see, and in screening out what we don't. And the more we use their platforms and click on what we like, the better that screening and selecting process becomes.

This is not just only showing us the particular brand of shoes we're into, but news stories, factual articles and opinion pieces that correspond with and then, in turn, reinforce our pre-existing ideas and preferences. In time, this begins to alter our world view; we see only that which we already agree with, which we then uncritically assimilate, even if something it bears little or no relation to reality.

Architects could become "closer to game designers or filmmakers"

"Group think" is, of course, nothing new – architects are among the most frequent offenders – but now the mechanisms exist for ensuring that alternate views aren't just ignored, they're filtered out before we ever encounter them.

Currently, social media exists on a screen, separate from external reality, but what will ensue when it inevitably follows Pokémon Go and crosses over into AR? What will happen when the social-media echo chamber exists not just online, but in external physical reality, and the self-selecting and screening effects apply to our everyday existence – affecting not just ideas and opinions we receive, but places we visit and people we see?

Perhaps while chasing the Pikachu down that London street, I saw several people sleeping rough. What will it do to my views on welfare provision, on taxation, on the type of society I want to live in, if the algorithms that shape my AR decide (without my explicit knowledge) that maybe I'd prefer not to see the homeless, or the poor or people of different races? The implications of AR are not just troubling, but downright dystopian.

The implications of AR are not just troubling, but downright dystopian

The fragmentation of the public sphere that we're already experiencing is just the beginning. AR threatens its complete and irrevocable shattering, taking us to a world where our views, ideas and opinions have been wholly privatised and are constantly served back to us in a never-ending cycle of regurgitation.

But this doesn't have to be inevitable. Technology can be moulded to benefit everyone, and rather than facing professional oblivion as most of their traditional tasks are all but subsumed by AR, architects might actually take the lead in doing so.

Architecture is fundamentally an optimistic pursuit. We build in order to create a better world. Some buildings inevitably contribute more than others. But even the most cynically conceived project contributes in some way to the public sphere and has some element of human progress inherent in it.

The task for architects over the next few decades is to seize the optimism inherent in their discipline and harness it to stop the otherwise inexorable march towards a world of ever-increasing extremes. In a world where everyone is trapped in their own AR, it's up to architects to set them free.

Owen Hopkins is an architectural writer, historian and curator. He is senior curator of exhibitions and education at Sir John Soane's Museum and was previously architecture programme curator at the Royal Academy of Arts. He is the author of books including Reading Architecture: A Visual Lexicon (2012), Architectural Styles: A Visual Guide (2014) and Mavericks: Breaking the Mould of British Architecture (2016).

The post "Augmented reality heralds the abolition of architectural practice as we know it" appeared first on Dezeen.

from ifttt-furniture https://www.dezeen.com/2017/01/31/owen-hopkins-opinion-augmented-reality-heralds-abolition-current-architecture-practice/

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jeniferdlanceau · 8 years ago