#it is marketing /content/ aimed at a very specific audience

[femwizard]

Art and content are like Schrödingers rectangle & square

Both definitions can simultaneously encompass the other in its entirety, as well as include things that are explicitly outside the sphere of the other

I agree, fuck Spotify, but what is that second point trying to prove. Art is content. That’s what content means… it’s like saying people don’t watch youtube for videos they watch it for content… this is such a strange argument

[eurothug4000]

PIGLET'S BIG GAME - INTERVIEW WITH PASCAL CAMMISOTTO

Earlier this week I interviewed Pascal (game designer on Piglet's Big Game 2003) about the making of the title that has received a whirlwind of attention online recently. You can find more information in my video that's going up today on my channel: https://www.youtube.com/@eurothug4000/videos

How did the project come into existence?

At that time, Doki Denki studio was already working with Disney. 

We had released three PlayStation 1 games with them. Disney was working on the film Piglet's Big Movie and was looking for a studio to develop the video game alongside it. 

I don’t want to say anything inaccurate, but I believe it was, officially, our first PlayStation 2 game released on the market.

If the information I found online is correct, Piglet's Big Movie was released after Piglet's Big Game came out! Were you given any direction by Disney on what the game should be like and if it should be similar to the movie in any way? Or did you have complete freedom in designing the game (story, gameplay etc.) as you wish?

I’m not too sure anymore how everything came together, but I believe Disney didn’t give us access to the film's content. 

They were very secretive (and I think that was quite common at the time). They just wanted a ‘product’ to accompany the movie release. 

All we knew was that it revolved around Piglet. So the game’s story was developed by us (the game design team), as narrative designers didn’t exist back then. 

We had a lot of freedom, both in writing and game design, and I think that was partly thanks to Disney's producer, Risa Cohen. She really supported our decisions in the interest of quality.

What do you specifically remember working on for the game? (Certain levels, overall gameplay loop etc.?)

I remember several things: the horror gameplay, which was completely new for this target audience; the hour of real-time cinematics that I directed with the animation team; the cameras in each room that I placed as best as I could to follow the action; and finally, the overly difficult combat (which I wanted to tone down, but wasn’t allowed to. ^^). 

The atmosphere in the studio was fantastic, and I genuinely recall a sense of pride in what we were doing. 

Yes, it was a kids’ game, and yes, sometimes it was cheesy, but we still had so much fun making it, as if we were making it for ourselves. It was truly a great project.

Do you remember what the reception was to the game at the time of its release?

Yes, the game was very well received. It was considered by reviewers to be a very good children’s game. At that time, many licensed games (especially those for kids) were rushed and uninspired. 

That wasn’t our philosophy at the studio. We wanted to make a good game, even if the target audience was very young. 

I think that’s why the game surprised people with its strong approach and quality.

Have you seen some of the posts about Piglet's Big Game recently? What was your reaction to seeing them if so?

Absolutely not. I just found out, and of course, I’m thrilled that it’s being talked about again!

People online are talking about the "horror" aspects of the game, were these intentional? Was the aim to have a game that had elements of the horror genre?

When Disney spoke with the studio about this game, Marc Albinet (the head of game design, my boss) immediately wanted to make ‘a Resident Evil for kids.’ 

I believe he even went to Disney to pitch the idea, and he must have been convincing because they said yes. 

Since we didn’t have access to the movie’s script, we created a story centered around Piglet. It focused on his lack of self-confidence and the courage he would need to help his friends, who were asleep and trapped in a nightmare. 

The horror element was tied to these nightmares that the player would need to resolve.

Are there any links or anything that you'd like me to mention so people can find you online, or any projects you're working on?

You can find me on X (@KaMiZoTo), but I rarely tweet. Since my time at Doki Denki, I've gained quite a bit of experience, and now I have my own studio: 

http://drawmeapixel.com

We released in 2020 "There Is No Game: Wrong Dimension", which I recommend everyone try without watching any let’s plays to avoid spoilers! (The experience relies on surprise.)

We’re also working on a new secret project with the same meta spirit!

A big thank you to Pascal for taking the time to talk about the game!

[lilirot]

So, the whole situation with NTT, NTT West, NTT Solmare and Obey Me! seems to be: (Preface the Company structure is NTT > NTT West > Solmare > Shall We Date/Obey Me) NTT West is under performing and they were told by NTT that they have to get their shit together and specifically called out Solmare as a means in which they can increase growth for NTT West. Now Solmare has seemingly in a desire to earn more money decided to stop development on Obey Me! games as a whole (in part because they aren't doing well financially) and move their focus into Gal Games (with a new browser game Fantome Rapport, and a seeming revival of Moe!Ninja Girls). Those so far are mostly the facts. Opinions/Speculation below:

It is possible they may revive older otome titles (Most likely Wizardess Heart) but it seems very unlikely at the moment. They already shut down Story Jar. Frankly, I think they were trying to move away from otome for a while. The lacking romance in NB might have very well been trying to steer it into more Joseimuke territory, which considering that some of the top earning Joseimuke games are also Rhythm games (Enstars, and Idolish7) or have notable rhythm game elements (Twisted Wonderland) seems in line with NB being a rhythm game too. How will this go for Solmare? Who knows. Moe!Ninja Girls had a fanbase but it's been four years since they stopped content for the game. Fantome Rapport is a as-of-now japan-only browser title + audio drama series that they're definitely getting well-established VAs behind (the VA for Jolyne Kugo, and Paimon (Genshin) are both cast as side characters). The Gal Game genre (Boy x Girl, or even just "gooner bait") is very broad and absolutely stacked with competition. Like DMM.com already has cornered it with browser-based games (and they have porn) in japan. There is Nutaku for EN. DLsite and Erolabs are even more competition in that space. There is also Azur Lane, Blue Archive, Nikke: Goddess of Victory, Girl's Frontline 2, and plenty of other smaller titles (like Crush Crush). Visual Novels are not as popular as other game genres amongst Gal Games. They are popular ones but they tend to do better as non-mobile experiences. Also, Katawa Shoujo exists and is free. Meanwhile, the Otome, and Joseimuke genres are under served. Especially in NA. Like, Love and Deepspace isn't earning Genshin money because people don't like otome. If they were smart, and really didn't want to keep making Otome games; they'd try to tap both markets with a more inclusive game/series that aimed at both and male and female players with romance. There are games that kinda there (Genshin Impact/Honkai Star Rail/ZZZ, Wuthering Waves, Granblue Fantasy) but they all lack on romance (they also tend to lean more towards a male audience). As far as SWD/Obey Me dev's future; They're actually fighting for their life right now (figurative). They better have a real good plan for whatever they plan to continue OM with because I don't doubt for a minute that Solmare will nuke OM from existence if they don't start earning more/enough. So, like, remember to archive everything! Ex and Bee is also up in the air as their only other kinda-sorta otome project. There was at least a sign of life from the twitter account but at the moment no news on what's next.

[hiveworks]

Hiveworks x InkBlot Partnership & Interview with CEO Jay Brown

June 2023

Hiveworks is proud to announce our partnership with InkBlot! InkBlot is a new queer-run and artist-made social platform for creators and their audiences, with similar vibes to DeviantArt or Pixiv.

We are so excited to help an emerging platform by providing advertising support, working together to help the webcomic community grow with one of the things we do best.

We asked InkBlot CEO Jay Brown to talk with us more about InkBlot, its origins and its future.

. 🦋🐝.

How did the idea for InkBlot originate?

InkBlot started on a call with some friends of mine. I was upset and talking about how social media at that time (and unfortunately still even now) had been suppressing creators. Instagram was my biggest source for my other company selling my designs and merch. It still is, but the reach is minimal and nothing compared to how it was 4 years ago. Then, on top of that, DeviantArt hadn't been listening to its user base about an update they were rolling out. As a person that doesn't like to talk about it but be about it, I set to work making wireframes and getting ideas for InkBlot, building the prototype at my kitchen counter.

We're seeing a cultural shift in how people interact with social media. How would you describe InkBlot's place in the future digital landscape?

InkBlot is certainly a social space for creators and lovers of the arts, and I think I like to really emphasize that it is a community space. It is first and foremost a space that will cater to a specific community and the supporters of that community. It is NOT Twitter. We will never be like Twitter, nor do we want to. There are estimated to be about 16 million people around the world that take part in the creative arts. This doesn’t include music, writing, animation, or comics (source? Trust me– jk Global Art Market). So with that being said, InkBlot exists for a large group of people, mainly artists, but also slowly expanding into other areas like music, voice acting, writing. That’s why we refer to users as creatives/creators, and I quite frankly don’t think it matters if we cater to a niche. This niche is huge and life is one big canvas. In this day and age, the internet is very hostile to creators, especially ones that cannot keep up with the algorithms that consume and churn ‘content’ at paces faster than creatives can make them. InkBlot is here to slow things down, have people enjoy the process and connect with others that do the same.

What is missing from artists' online experience that InkBlot aims to fulfill?

Community. The creative community has been shattered into so many different parts of the internet. We have taken residence in places that weren't made for us and still don’t even think of us. We are stronger together, and InkBlot is here to make a permanent home that is built by and owned by the community.

From an adult artist perspective, InkBlot's content guidelines are pretty clear and generous compared to other content hosting sites. What motivated this decision?

There is really nothing more important than keeping every part of the community. This includes the NSFW/adult spaces. The content guidelines are shaped to still allow for the freedom of the arts. You cannot say you are a space for the community, yet completely cut out a part of it. So many spaces have forced out the NSFW community and with it has also scorched the LGBTQIA+ community. There is something deeper here about this, but I won't write an essay. In short, it is important to keep all parts of the community regardless if it's SFW or NSFW.

Hiveworks is also a queer-run, artist-made organization, with a focus on webcomics. What is your perspective on the value of queer spaces online, particularly for creatives?

It is super important. In a world where queer folks are constantly ‘up for debate’ and our existence is a ‘political ticket’, we need to have a space online for ourselves. It is so very important to have a safe space in a world that constantly tries to erase us. Spaces like Hiveworks and InkBlot give people hope. It gives people a chance to connect with other queer creators and find that they aren’t alone. Making media that is queer is more important than ever right now. Even if it is just one person, it can save someone.

Speaking of comics, do you have a favorite comic (print or digital) or a recently read recommendation?

I am a big fan of Novae by KaiJu, Lies Within by Lacey & Golden Shrike by doeprince

For people who want to see InkBlot grow, what is the best way for them to support you?

The biggest thing is getting the word out about InkBlot and USING IT! Use it, even if it’s just once or twice a week. We need to know what people want to see, how it differs from what people use now, or if we should make it similar to those other tools. Of course, we are user-funded so supporting us through our Kofi or on-site premium works, too! Lastly, give us patience! Rome wasn’t built in a day.

PS: Bee on the lookout! InkBlot users will notice that Hiveworks creators on the site have a little bee badge to help make identifying your fave creators easier!

Badge artist: Ray Armstrong

[mariacallous]

Stories about AI-generated political content are like stories about people drunkenly setting off fireworks: There’s a good chance they’ll end in disaster. WIRED is tracking AI usage in political campaigns across the world, and so far examples include pornographic deepfakes and misinformation-spewing chatbots. It’s gotten to the point where the US Federal Communications Commission has proposed mandatory disclosures for AI use in television and radio ads.

Despite concerns, some US political campaigns are embracing generative AI tools. There’s a growing category of AI-generated political content flying under the radar this election cycle, developed by startups including Denver-based BattlegroundAI, which uses generative AI to come up with digital advertising copy at a rapid clip. “Hundreds of ads in minutes,” its website proclaims.

BattlegroundAI positions itself as a tool specifically for progressive campaigns—no MAGA types allowed. And it is moving fast: It launched a private beta only six weeks ago and a public beta just last week. Cofounder and CEO Maya Hutchinson is currently at the Democratic National Convention trying to attract more clients. So far, the company has around 60, she says. (The service has a freemium model, with an upgraded option for $19 a month.)

“It’s kind of like having an extra intern on your team,” Hutchinson, a marketer who got her start on the digital team for President Obama’s reelection campaign, tells WIRED. We’re sitting at a picnic table inside the McCormick Place Convention Center in Chicago, and she’s raising her voice to be heard over music blasting from a nearby speaker. “If you’re running ads on Facebook or Google, or developing YouTube scripts, we help you do that in a very structured fashion.”

BattlegroundAI’s interface asks users to select from five different popular large language models—including ChatGPT, Claude, and Anthropic—to generate answers; it then asks users to further customize their results by selecting for tone and “creativity level,” as well as how many variations on a single prompt they might want. It also offers guidance on whom to target and helps craft messages geared toward specialized audiences for a variety of preselected issues, including infrastructure, women’s health, and public safety.

BattlegroundAI declined to provide any examples of actual political ads created using its services. However, WIRED tested the product by creating a campaign aimed at extremely left-leaning adults aged 88 to 99 on the issue of media freedom. “Don't let fake news pull the wool over your bifocals!” one of the suggested ads began.

BattlegroundAI offers only text generation—no AI images or audio. The company adheres to various regulations around the use of AI in political ads.

“What makes Battleground so well suited for politics is it’s very much built with those rules in mind,” says Andy Barr, managing director for Uplift, a Democratic digital ad agency. Barr says Uplift has been testing the BattlegroundAI beta for a few weeks. “It’s helpful with idea generation,” he says. The agency hasn’t yet released any ads using Battleground copy yet, but it has already used it to develop concepts, Barr adds.

I confess to Hutchinson that if I were a politician, I would be scared to use BattlegroundAI. Generative AI tools are known to “hallucinate,” a polite way of saying that they sometimes make things up out of whole cloth. (They bullshit, to use academic parlance.) I ask how she’s ensuring that the political content BattlegroundAI generates is accurate.

“Nothing is automated,” she replies. Hutchinson notes that BattlegroundAI’s copy is a starting-off point, and that humans from campaigns are meant to review and approve it before it goes out. “You might not have a lot of time, or a huge team, but you’re definitely reviewing it.”

Of course, there’s a rising movement opposing how AI companies train their products on art, writing, and other creative work without asking for permission. I ask Hutchinson what she’d say to people who might oppose how tools like ChatGPT are trained. “Those are incredibly valid concerns,” she says. “We need to talk to Congress. We need to talk to our elected officials.”

I ask whether BattlegroundAI is looking at offering language models that train on only public domain or licensed data. “Always open to that,” she says. “We also need to give folks, especially those who are under time constraints, in resource-constrained environments, the best tools that are available to them, too. We want to have consistent results for users and high-quality information—so the more models that are available, I think the better for everybody.”

And how would Hutchinson respond to people in the progressive movement—who generally align themselves with the labor movement—objecting to automating ad copywriting? “Obviously valid concerns,” she says. “Fears that come with the advent of any new technology—we’re afraid of the computer, of the light bulb.”

Hutchinson lays out her stance: She doesn’t see this as a replacement for human labor so much as a way to reduce grunt work. “I worked in advertising for a very long time, and there's so many elements of it that are repetitive, that are honestly draining of creativity,” she says. “AI takes away the boring elements.” She sees BattlegroundAI as a helpmeet for overstretched and underfunded teams.

Taylor Coots, a Kentucky-based political strategist who recently began using the service, describes it as “very sophisticated,” and says it helps identify groups of target voters and ways to tailor messaging to reach them in a way that would otherwise be difficult for small campaigns. In battleground races in gerrymandered districts, where progressive candidates are major underdogs, budgets are tight. “We don’t have millions of dollars,” he says. “Any opportunities we have for efficiencies, we’re looking for those.”

Will voters care if the writing in digital political ads they see is generated with the help of AI? “I'm not sure there is anything more unethical about having AI generate content than there is having unnamed staff or interns generate content,” says Peter Loge, an associate professor and program director at George Washington University who founded a project on ethics in political communication.

“If one could mandate that all political writing done with the help of AI be disclosed, then logically you would have to mandate that all political writing”—such as emails, ads, and op-eds—“not done by the candidate be disclosed,” he adds.

Still, Loge has concerns about what AI does to public trust on a macro level, and how it might impact the way people respond to political messaging going forward. “One risk of AI is less what the technology does, and more how people feel about what it does,” he says. “People have been faking images and making stuff up for as long as we've had politics. The recent attention on generative AI has increased peoples' already incredibly high levels of cynicism and distrust. If everything can be fake, then maybe nothing is true.”

Hutchinson, meanwhile, is focused on her company’s shorter-term impact. “We really want to help people now,” she says. “We’re trying to move as fast as we can.”

[literaticat]

I know YA isn’t a hot market, but is it even harder to sell a YA these days for a younger audience, as opposed to something with more mature content like Fourth Wing? In other words, I know technically YA is 13+, but is it harder to sell those YA books for 13 year olds?

The context for this question is that I’ve been following the discourse among writers and librarians who believe there aren’t many books aimed at 13-15 year old readers, and the writers say there’s no market for that, but that seems at odds with the “official” age categories that would place those readers in YA.

To start us off with this, a few facts:

Fourth Wing is not YA, it's an adult fantasy. (Teens may certainly read it, and I'm sure they are! I don't think it's particularly HARDER to read than a YA book. But there's more explicit material in it than in typical YA books, it's set in a college, it's marketed as "New Adult" or "Adult Fantasy" and it is shelved in the adult SF/F section at the bookstore. If somebody is calling it YA or shelving it in YA, they are mistaken.)

In the USA**, approximate age ranges for MG = 8-12 -- for what we call "Upper MG" is like, 10+ -- for YA, 12+ -- for "Upper YA" 14+. BUT! "Upper MG" and "Upper YA" are not actually real categories in a bookstore. We use those terms just to clarify the audience, but in practice, those books just fall into their larger categories.

That's why, say, THE DOLL PEOPLE by Ann M. Martin and WHEN YOU REACH ME by Rebecca Stead can both be found in MG, though Doll People is probably appealing to 7-9 year olds the most, and WHEN YOU REACH ME is probably appealing to 10-13 year olds the most. Or, on the YA side, why something like the graphic novel HUDA F CARES by Huda Fahmy that's probably most appealing to 12-14 year olds is in YA, as is some intense and dark YA fantasy that's probably most appealing to 15-18 year olds and adults. As you can see, there's a fair amount of crossover between these categories -- a very strong 10 year old reader might well be dipping into YA books, plenty of 15 year olds are still reading MG books or a mix of MG and YA. (And plenty of YA readers read adult books, too!)

There are a couple other factors to consider, though. The first is the adage "Kids Read Up." By that we mean, a 10 year old will happily read about a 12 or 13 year old -- but would likely not particularly relish reading about an 8 year old. A 13-14 year old who is about to start High School or has just started will happily read about a 16-17 year old in High School -- but wouldn't love to read about a 10 year old who is still in Elementary School. THAT means that for the chapter book readership, the characters are probably in early elementary. For the MG readership, the characters are probably 10-12. For the UPPER MG readership, the characters are probably 12-14. For the YA readership, the characters are probably 15-18. ETC.

Additionally, though, (and crucially for this conversation), LOTS AND LOTS of adults read YA -- specifically, Upper YA books. That means the books that tend to be the biggest hits are books that are selling to two markets -- regular YA readers AND adult readers. Since those books tend to be the "oldest" and steamiest of YA fare, their success has skewed the market toward those books. There are more and more sophisticated books published, people are trying to push the age range of the characters up into more senior year, "gap year" narratives and even college-age narratives, etc.

Essentially, the result is that older kids and younger teens who are strong readers and WANT to be in the YA section aren't prepared for or interested in the dark and sexy content that seems to prevail there, so they are essentially shut out of the section that SHOULD be for them. That's what the complaint from those librarians is all about. And they are not wrong!

BUT ALSO, the writers saying there's "no market" for younger YA are not wrong -- because as you can see, books STARRING 13-14-15 year olds sort of fall into the nebulous area of "Upper MG" or "Lower YA" -- fitting neither area perfectly. And combined with the Aging Up of YA and the downturn of MG, that has left those books in a bit of a no-mans-land.

Now: IT SO HAPPENS that I love this little weird area of books, and those books ARE, in fact, published -- just usually they are sold as "Upper MG" and would be shelved in MG. There are, in fact, LOTS of upper MG titles that would fit the bill - I did a podcast on the topic with Rebecca Stead, you can go listen to it! The problem is, they are all melded in to MG, they aren't easy to know about, kids/tweens who want those books might not want to shop in the MG section anymore, etc.

IN AN IDEAL WORLD, Publishers and Bookstores would create a "Teen" category distinct from Young Adult, and deliberately publish books that fit into this category. That category would include both books about 12-15 year olds that are currently considered Upper MG, and "Younger" YA that has characters in early high school but doesn't have explicit sex and drugs or huge relationship melodrama, etc. Because let's face it, the things that most 12-13 year olds are interested in and concerned about are often WAY DIFFERENT than the interests and concerns of most 17-18 year olds!

The PROBLEM with that is, adding a "new" category is a daunting task that no publisher wants to be the first to start. (Ask the "New Adult" proponents, who have been trying in vain to make New Adult happen in bookstores for a decade!)

TL;DR, Yes, given the current realities of the categories as they are right now, it would be harder to sell a 13-15 year old book as a YA. Those books DO exist, they are just usually in the MG section, not the YA section.

--

** (I specify "in the USA" because not all countries are the same. In the UK, for example, the age categories are a little different and they DO differentiate the younger vs older YA -- but since I'm not there, and neither are the people you are reading complaints from online, we're just sticking with the US for this answer!)

[muzammils7]

Digital Marketing Career Opportunities in India.

The increase of digital technology in the existing environment has resulted in shifts in business operations, and India is certainly not going to be left behind. As more companies realize the relevance of being present on the web, the demand for digital marketing professionals has increased significantly. For those who are aiming to make a career in this domain, digital marketing in India is an arena of opportunities. This article will talk about the Opportunities & Challenges of Digital Marketing in India, different career options, potential growth, and the skills needed to play a major role in this fast-growing industry.

Booming of Digital Marketing in India.

The fast growth of the internet in India, the increasing usage of smartphones, and the growing e-commerce industry have led to an increased demand for digital marketing. By 2024, more than 750 million people in India will be internet users, making it one of the largest digital populations in the world. Both big and small companies are very keen to get a slice of this giant online pie, thus digital marketers are in high demand.

Factors:

Shift from Traditional to Digital Media: An increasing number of businesses are moving their advertising spending from traditional media (like TV or print) to online channels like Google, Facebook, and Instagram.

Startup Boom: India’s startup ecosystem is thriving, and every new company needs effective digital marketing to scale its business.

Government Initiatives: Digital India and the growing focus on the digital world have boosted the demand for digital marketing professionals.

Opportunities & Challenges of Digital Marketing in India.

Opportunities in digital marketing in India:

1. Expanding Internet Users: 

India has one of the fastest-growing internet users, with over 750 million users in 2024, and the number will continue rising. This provides a vast audience for businesses to tap into digital marketing to reach that audience.

2. Growth of Social Media:

Social media platforms like X, Instagram, Facebook, LinkedIn, and YouTube, have become essential tools for businesses to engage with their audiences, with millions of users. Businesses can post creatives post, build brand awareness, and create engaging content to grow more and reach new customers.

3. Target Audience:

One of the key advantages of digital marketing is to create highly target-oriented campaigns.

With data-driven marketing strategies, businesses can analyze user behavior and preferences, which will help them target and offer specific costumes.

Challenges in digital marketing in India:

1. High Competition:

As the benefits of digital marketing are more widely recognized, businesses across all industries are now investing in online marketing to grow more in this digital age, this has resulted in more competition in online marketing, making it more difficult for small businesses to stand out in the high competition market.

2. Multiple Channels:

Digital marketing comes up with a wide range of channels, Like Social media, Email Marketing, SEO (Search Engine Optimization), PPC (Pay-per-click), and Content Marketing. Managing multiple channels will result in more Opportunities. But it also comes with multiple challenges to manage.

3. Skill Shortage:

Rapidly increasing digital marketing in India, there is a shortage of professionals in the industry. Many businesses face challenges in hiring an experienced digital marketer, especially small firms, who have the expertise to run successful campaigns.

How To Get Started In Digital Marketing

If you are interested in starting your career in the world of digital marketing, here are a few steps guide to start.

1. Enroll in Digital Marketing Course: 

There are several institutes where they provide full courses of digital marketing. Like AADME and Coursera these are my preferred options.

2. Build Portfolio:

Start a blog, manage a social media account, or run a small campaign to get on hand experience.

3. Stay Updated:

Digital marketing trends change frequently, you can follow some blog pages to stay updated.

4. Certifications:

Earning a certification in Google Analytics, Facebook ads, or SEO tools, will help to boost your credibility.

Scope Of Digital Marketing In India.

Job Demand:

According to the reports, India needs 2 million digital marketers by 2025. With the rise of businesses and startups, companies are actively searching for professional digital marketers who can create and handle campaigns.

Salary / Packages:

The salary in Digital marketing varies on the experience and specialization:

- Entry Level Positions: ₹3-5 LPA

- Mid-Level Positions: ₹8-12 LPA

- Senior Level Positions: ₹15-30 LPA

Click Here To Know More About The Challenges And Opportunities of Digital Marketing In India. 

[influencer-agency123]

Influencer Marketing for Fintech Brands in Dubai, UAE, GCC, MENA Region

Fintech companies are quickly gaining popularity all over the world, and Dubai, UAE has identified itself as a potent player in carrying Fintech companies. The core of this sector is innovation and therefore it is in a continuous search on how to reach the target market in a unique way. This is where influencer marketing for Fintech brands in Dubai comes into play.

That is why, the Influence marketing for Fintech brands in UAE becomes mandatory rather than a luxury. The discussion reveals that such an approach can be used by fintech organizations to improve the gap between products and consumer knowledge.

This blog post will explore the various ways in which FinTech brands can leverage creators, the value of influencer marketing, and how brands can effectively work with social media influencers.

How Can FinTech Brands in UAE Strategically Collaborate with FinTech Creators in the Middle East?

Choosing the Right Influencers

The first significant challenge that Fintech brands have to contend with is the finding of the right fintech influencers. This means that the strategy needs to be distinct from general consumer niche marketing since the target audience is structured within the financial sector. Some of the usual popular opinion leaders in this area are financial analysts, technology bloggers, and investment consultants who would usually have a large fan base among potential FinTech consumers in GCC region.

Establishing Clear Objectives

Collaboration with fintech influencers should be focused on certain goals, which should be written down. Regardless of whether the aim is to generate brand recognition, drive leads, or increase users’ engagement, such objectives are going to be set at the beginning to help identify the most suitable influencer marketing agency for FinTech brands in UAE, Middle East.

Creating Authentic Content

Authenticity is key. It is something that fintech influencers should be allowed to do to tweak the message in a way that they find will appealed to the audience. To increase people’s trust and credibility some ideas of content creation can be tutorials, live Q&A sessions, and financial planning webinars.

Leveraging Data and Analytics

There is also the aspect of performance tracking when working with an influencer marketing platform for FinTech brands. Evaluation enables changes to be made to the strategies so as to enhance the results. These are the types of data: engagement rates, conversion rates, and ROI.

Why Should FinTech Brands Choose Influencer Marketing to Reach Their Potential Customers?

Enhanced Trust and Credibility

Another major benefit of influencer marketing services for FinTech brands in MENA region is the passive or inherent trust, which audiences have placed on the promoters themselves. This is because when one influential personality comes out to recommend a given brand to his or her followers, such a brand will definitely gain a lot of recognition from the targeted group.

Targeted Audience Reach

Thus, brands benefit from fintech influencers because they help them attract a more specific audience. Whether you are looking at Facebook Influencer marketing for FinTech brands in UAE, Tiktok Influencer marketing for FinTech brands in Middle East or variations in other social platforms, the audience segmentation is very achievable.

Cost-Effective Marketing

Compared to other forms of advertising such as the print, electronic or billboard, this form of advertisement is cheaper. It’s about getting access to the audience of a person who already has their trust and attention partially earned.

Improved Engagement Rates

Awareness is usually considered to be an undeniably valuable component of any marketing plan and the same can be said about engagement. Fintech influencer content is likely to appeal more to the audience because it is considered to be much closer to reality and everyday life. The upshot of this higher engagement is usually a corresponding better ROI.

How to Use Social Media Influencers for FinTech Brands?

Facebook Influencer marketing for FinTech brands

Facebook Influencer marketing for FinTech brands in UAE can be even more beneficial because Facebook provides shifting and diverse advertising opportunities and sir for branding. The use of Facebook Live sessions, advertisements, and posts from money influence personalities can go a long way.

TikTok Influencer marketing for FinTech brands in the Middle East

Another path is Influencer marketing for FinTech brands in MENA region using TikTok which is still not highly explored but promising. Specifically due to its content sharing mechanism, TikTok is a great way to reach the younger audiences with short and entertaining pieces of content. Simple financial tips, a few tricks to make investment, or possibly cheerful animations will help to attract the attention of potential users.

Instagram Influencer marketing for FinTech brands

Instagram Influencer marketing for fintech primarily focuses on visuals. It is Instagram Stories, IGTV, and posts that showcase personal finance tips, and technology updates arranged in an appealing manner that can generate more traffic. Getting in touch with influential fintech social media personalities who are indeed savvy in matters concerning finances will aid in establishing content that will be appealing to the eye as well as filled with lots of informative data.

Linkedin Influencer marketing for FinTech brands

In regards to the best platforms, influencer marketing through LinkedIn is appropriate for B2B FinTech brands in GCC region. This platform enables FinTech brands to target the professional user group. LinkedIn has enabled its influencers to hold webinars, author articles, and proffer case studies that in turn boost your B2B FinTech solutions, thereby amplifying a brand’s reach.

Conclusion

The rise of influencer marketing shows that it opens various prospects for FinTech brands in Dubai. Evaluating the customer experience, focusing on the target audience, and a multiple-approach approach are the foundations of effective influencer marketing. Whether your niche is Facebook, Tiktok, Instagram, or Linkedln let the right influencer marketing company for FinTech brands get your products closer to consumers.

To tackle FinTech’s dynamic marketing strategies, it will be vital in the future to adapt these strategies to constantly target a more refined audience.

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[thereviewinsight]

VocalClone AI Review — Clone & Create Human-Like Voices in Multi-Language in Just a Few Clicks!

VocalClone AI Review — Introduction

Free your voice with VocalClone AI — the innovative application that lets you copy your voice and amplify all kinds of marketing materials. It is called Voice Cloning or Voice Copying and is based on the ChatGPT-4o platform; with this tool, you can mimic and/or describe any voice and/or video in more than 100 languages. By using VocalClone AI for voicing your texts you can change the interaction with your audience drastically and increase the salability of your content. And, it is conceivable to extend your outreach to millions without opening your mouth — VocalClone AI can become a real godsend for content creators, marketers, and businesses that are eager to appeal to customers sincerely.

VocalClone AI Review — What Is VocalClone AI

Vocal Clone AI can be described as a unique concept that implements the possibility to mimic human voices with utmost precision. It features state-of-the-art AI and machine learning to generate realistic, personalized voices. Three specific features that are crucial when it comes to competition of similar projects and make VocalClone AI stand out: the quality and authenticity of the voices, and the possibility of creating voices in different languages.

VocalClone AI Review — Overview

VocalClone AI is the first of its kind in the world, ChhatGPT-4o that directly applies human voice AI to marketing. In simple terms, with one click you get natural and appealing voices that perfect your content and make it appealing to a larger society. This creative application provides one of the best ways for marketers to reinvent their brands and bond with new customers. By using the most effective AI technology, VocalClone AI facilitates interaction and helps to increase your conversions. It is an efficient and affordable online platform with a very simple interface, aimed at increasing your efficiency and decreasing costs, making it an appropriate tool to adapt to the current marketing environment.

Creator: Yogesh Agarwal

Product: Vocal Clone AI

Date Of Launch: 2024-Jun-25

Front-End Price: $17

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VocalClone AI Review — Features

1. Voice Cloning: Record or select a voice that is similar to your own voice or get a different voice from a large database.

2. Multilingual Support: Speak text to voice and read content out loud in more than one hundred global languages.

3. Emotion-Driven Voices: Put feelings such as excitement or pre-pressures in your voice-over.

4. Advanced AI Technology: Take or upload text and make it sound like a professional voice-over in a matter of minutes, with options.

5. Content Creation Tools: Edit audio for adding to images or videos, writing copy for videos with text on the screen, and improve audio.

6. AI Image and Video Creation: Design beautiful images, graphics & videos from your text with no prior design experience.

7. Commercial License: You market your voice-over service and you keep all the money you make out of the service.

VocalClone AI Review — How It Works

VocalClone AI Review — Who Should Use It

VocalCloneAI is perfect for:

Affiliate Marketers: They write exciting video reviews and advertisements.

E-commerce Sellers: Have the product demonstrations and social media campaigns to be made by AI voices.

YouTube Creators: Improve the content of the videos by adding a unique natural-sounding voice.

Social Media Influencers: Focus on the lifestyle and landing page with relevant stories and with the help of AI — create voiceovers for the posts.

Podcasters and Trainers: Record the best-sounding audio for any task or project in mere minutes.

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[pauline-03]

"Is blogging still relevant in the age of TikTok and Instagram?"

Trends change with the seasons in the always changing world of the digital era. One may question the continued relevance of blogging, the long-time champion of long-form material, in the age of TikTok's 60-second clips and Instagram's finely curated photo grids. Let's first take a closer look at blogging before moving on to the subject.

Blogging

A blog, often known as a weblog, is a frequently updated online page that is used for business purposes or personal comments. The original forms of content marketing on the internet were blogs. They have existed since the earliest days of the internet (Beyond the Panorama 2022). Today's blogs are more likely to be personal online diaries or business-related commentary that's updated often and aimed at the broader public (Barney 2022).

TikToks and Instagram

 

Now that we know what blogging is, let’s dive into TikTok and Instagram. TikTok is a social media site that only supports short-form videos, whereas Instagram is a fully developed visual social media platform that supports photo sharing on top of any type of video, including both short-form and long-form clips (Maria 2022). Instagram was designed from the beginning to be a platform for sharing everyday stuff. a picture of your dinner or a picture of you eating with your companions. But with time, that type of stuff seemed to shift. We now hear more about Instagrammers, influencers, and content creators than phrases like bloggers because Instagram has grown into what feels like an unstoppable force.

So, how do we determine if blogging is still relevant in the era of TikTok and Instagram? Let’s decide it by looking at their main factors.

Longevity

Like gemstones, blogs are eternal. Blogs are permanent, unlike reels and TikTok videos, which only last a short while. This is because even if the videos are out-of-date, users can continue to discover relevant content on blogs via search engines (Beyond the Panorama 2022).

Purpose

Reels and TikTok were primarily developed as forms of entertainment, or at the very least, infotainment. On the other hand, blogs can be educational, amusing, or sales-focused, and they can support businesses in achieving a variety of goals (Beyond the Panorama 2022).

Media Flexibility

Reels and TikTok videos only enable video formats, whereas blogs allow for the inclusion of text, photographs, video, and other media. As a result, blogs may be utilised far more effectively to spread the word by utilising a variety of media formats. Because blogs offer more options, this offers consumers more freedom to decide (Beyond the Panorama 2022).

Platform Independence

According to Beyond the Panorama (2022), reels and TikTok are only available on those two platforms, respectively. They can only be used to target the usual young adult and teenage audiences of these networks. In contrast, blogs may be optimized for SEO to be found by Google on any platform.

More Structured

Even now, people read articles and blog postings. Sometimes people just want to click on a link, browse the content, and choose the information they need. Not every individual wants to watch a video for a piece of information. Articles are more structured, you don't have to know who wrote them, and they're highly useful in numerous areas of life.

Community

In the quick-paced world of TikTok and Instagram, there is frequently a lack of a sense of community and connection. Although these platforms are fantastic for getting instant likes and comments, bloggers may build long-lasting relationships with their readers by participating in continuous discussions in the comments area or through email newsletters. In addition to knowledge, many readers flock to their favourite bloggers for a sense of community and belonging to a specific specialty.

In conclusion, while TikTok and Instagram are undeniably popular and play a big part in how people consume material today, they cannot replace blogging for its distinctive contribution to the online world. There is still a place for bloggers who are passionate about sharing their ideas and tales with the public in a world that seeks both instant enjoyment and in-depth knowledge.

List of References

Beyond the Panorama 2022, ‘Content Marketing’, 6 reasons that make blogs remain relevant in the age of reels and tiktok, 5 August, viewed 25 September 2023, < https://beyondthepanorama.com/6-reasons-that-make-blogs-remain-relevant-in-the-age-of-reels-and-tiktok/>.

Barney, N 2022, What is a blog?, TechTarget, viewed 26 September 2023, < https://www.techtarget.com/whatis/definition/weblog#:~:text=Today's%20blogs%20are%20more%20likely,page%20in%20reverse%20chronological%20order>.

Maria 2022, TikTok vs Instagram: Key differences you need to know, SocialBee, viewed 26 September 2023, < https://socialbee.com/blog/tiktok-vs-instagram/#:~:text=How%20Is%20TikTok%20Different%20from,videos%20through%20the%20IGTV%20feature>.

[rafiq-mia]

Why important Facebook ads?

Facebook Ads services are crucial for businesses and marketers for several reasons, primarily due to Facebook's vast reach, sophisticated targeting capabilities, and detailed analytics.

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Here's a deeper look into why these services are so important:

1. Massive Audience Reach

Facebook, along with Instagram (also owned by Meta), has a combined audience of over 3.7 billion monthly active users. This provides businesses access to a global audience, enabling them to reach potential customers across different demographics and geographies.

2. Advanced Targeting Options

Facebook Ads offer highly sophisticated targeting options, including:

Demographics: Age, gender, education, job title, etc.

Location: Country, region, city, or even a specific radius around a location.

Interests and Behaviors: Hobbies, interests, online behaviors, purchase intent, etc.

Custom Audiences: Upload customer lists, website visitors, or app users for precise retargeting.

Lookalike Audiences: Find new users who resemble your existing customers.

These targeting capabilities ensure ads are shown to the most relevant audience, enhancing the chances of conversion.

3. Diverse Ad Formats

Facebook Ads offer a range of ad formats to suit different marketing goals and creative needs:

Image Ads: Simple, visual ads that showcase products or services.

Video Ads: Engage users with video content.

Carousel Ads: Feature multiple images or videos in a single ad.

Collection Ads: Allow users to browse and purchase products directly from the ad.

Lead Ads: Collect contact Facebook Ads can be very cost-effective, particularly for small to medium-sized businesses. The platform allows for flexible budgeting, and advertisers can start with as little as a few dollars a day. With proper targeting and ad optimization, businesses can achieve a high return on investment (ROI).

5. Detailed Analytics and Performance Metrics

Facebook provides comprehensive analytics tools to tracinformation directly within Facebook.

Stories Ads: Full-screen ads that appear in between user stories.

This variety allows businesses to choose the best format for their specific campaign objectives, whether it's driving awareness, engagement, or direct sales.

4. Cost-Effective Advertising

k the performance of ad campaigns:

Ad Performance Metrics: Impressions, reach, clicks, and conversions.

Audience Insights: Information about the demographics and behaviors of people interacting with your ads.

Conversion Tracking: Track actions taken on your website or app after interacting with your ad.

A/B Testing: Experiment with different ad creatives, audiences, and placements to find what works best.

These insights help businesses make data-driven decisions, optimize their campaigns, and improve future marketing strategies.

6. Integration with E-commerce and Lead Generation

Facebook Ads integrate seamlessly with e-commerce platforms and CRM systems, making it easy to run campaigns aimed at driving online sales or capturing leads. Features like Facebook Shops, Dynamic Ads, and Lead Generation Forms streamline the process of converting ad interactions into sales or leads.

7. Brand Building and Customer Engagement

Beyond direct sales, Facebook Ads help in building brand awareness and engaging with customers. Through consistent and creative ad campaigns, businesses can reinforce their brand message, build loyalty, and keep their audience engaged with content that resonates.

8. Remarketing Opportunities

Remarketing allows businesses to target users who have previously interacted with their brand, increasing the likelihood of conversion. For example, you can target ads to people who visited your website but didn't complete a purchase, encouraging them to return and complete their transaction.

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[harveehealthcare]

7 Proven Digital Marketing Strategies for Hospitals

Which digital marketing techniques are most popular in hospitals? What effect does it have on consumer engagement? An organized strategy that successfully aids in reaching and interacting with the target audience is a digital marketing plan. Patients have a lasting image of the healthcare profession thanks to the numerous benefits that the digital world has brought forth. Additionally, it improves patient communication more effectively. It facilitates data collection, which makes it simple to swiftly reach the intended audience. Digital marketing techniques raise brand recognition by making your brand more visible. Let's go over some of the most popular and effective digital marketing techniques for the healthcare industry. Hospital Digital Marketing Strategies

Marketing on Social Media

Establish a strong online presence on social media by interacting with your intended audience.

and advertising your offerings. Social media sites such as Facebook, Instagram, LinkedIn, and Twitter are useful resources for disseminating information about your healthcare services and updates, facilitating quick access for others. By including interactive surveys, quizzes, and other content on social media, you may raise user engagement. Social media marketing aims to foster relationships in addition to driving traffic. Email Promotion

Hospitals can benefit much from email marketing in terms of patient outreach. For healthcare brands, it is a crucial tool for internet marketing. Reaching out specifically to those who have shown interest in your goods and services is possible with email marketing. Additionally, you can utilize it to upload new information or communicate updates about the healthcare services you offer.

Make customized email messages for particular audiences by using an expert email marketing platform. Optimization for Search Engines

Information, as they say, fosters trust. An audience becomes more aware of a brand when it has a website optimized for search engines. In addition, it provides the audience with a great user experience while generating leads and conversions. Use high-quality, pertinent material on your website along with pertinent keywords to improve its search engine ranking. Marketing of Content

Produce insightful and timely material to captivate the audience. Healthcare digital marketing places a high value on educational blogs, articles, and videos that increase user interaction. It is essential to social media interaction as well as search engine optimization (SEO). By adding fresh treatment-related data and technologies, content marketing enhances the ability to retain customers. Create blog posts and articles that highlight the hospital's expertise on common health issues and include professional advice. Marketing with Search Engines (SEM)

Put differently, Pay Per Click (PPC) represents a very efficient means of reaching a larger audience that is utilizing online platforms to look for healthcare solutions. Use your spending wisely to run search engine advertisements that target particular demographics and phrases. PPC is a type of advertising that increases website traffic while assisting with search engine visibility. Search engines and other social media sites run this service; you only pay when a lead clicks on an advertisement. Management of Online Reputation

Building credibility and trust on the internet can be facilitated by online reputation management. It entails keeping a close eye on any references of the hospitals on any number of internet forums, social media sites, and search engines. To keep up a positive online reputation, respond positively to people's evaluations and complaints. Present encouraging comments, patient success tales, and endorsements to establish credibility with the audience. Optimization for Mobile

It is crucial to optimize websites and digital content for mobile devices, as 56.8% of internet users access the internet through mobile devices. It makes sense to employ responsive web design to optimize the loading speed of the website layout in order to boost user engagement. In addition to raising search engine ranks, it lowers bounce rates. To generate leads, this entails using content that is optimized for mobile devices, featuring large fonts and a clear call to action. Mobile optimization substantially facilitates the online payment procedure for hospitals that provide online consultation services and payments. The first step on the road is taken.

With the help of digital marketing, you may differentiate yourself from the competition and highlight your services when they are most needed. Hospitals must be adaptable and flexible in order to stay up to date with future developments in medicine and technology. By establishing your credibility and trust online, you can use digital marketing to connect and interact with your intended audience. Every component—from social media marketing to content marketing to search engine optimization—plays a crucial part in creating a powerful online presence.

[idiosys1]

CLASSIFIED AD POSTING: A SECRET WEAPON FOR YOUR EFFECTIVE OUTBOUND SEO STRATEGY

Nowadays, the internet is very important for businesses. They want to get more customers and beat their rivals. They try to use different methods to make their websites more visible on search engines. This is called SEO. Most businesses use two types of SEO: on-page and off-page. But there is another method that can help a lot: posting ads on classified websites.

In this blog, we’ll delve into the power of classified ad posting for SEO, explore best practices, and demonstrate how it can be seamlessly integrated into your overall outbound SEO strategy for any business websites.

Why Classified Ads Matter for SEO

Classified ads might seem like a throwback to simpler times, but their relevance in the digital age shouldn’t be underestimated. Here’s why they hold immense value for your SEO strategy:

Increased Backlinks: Classified ad platforms often allow you to include a link to your website within your ad copy. This creates valuable backlinks, which are crucial for SEO as they signal to search engines that your website is trustworthy and relevant.

Improved Brand Awareness: Classified ads offer a cost-effective way to get your brand name and website address in front of a targeted audience. By strategically choosing platforms frequented by your ideal customers, you can significantly increase brand awareness and drive traffic to your website.

Local SEO Boost: Many classified ad platforms cater to specific locations, making them ideal for local businesses. Posting relevant ads on local platforms can significantly improve your local SEO ranking, increasing your visibility in local search results.

Targeted Audience Reach: Classified platforms often allow for specific targeting options based on demographics, interests, and location. This enables you to reach a highly targeted audience most likely to be interested in your products or services, maximizing the impact of your ad spend.

Best Practices for Effective Classified Ad Posting

While classified ads offer a multitude of benefits, maximizing their effectiveness requires strategic implementation. Here are some best practices to follow:

Target Relevant Platforms: Don’t just post on every classified ad platform you come across. Research and identify platforms frequented by your target audience and relevant to your industry.

Craft Compelling Ad Copy: Your ad copy needs to be concise, informative, and attention-grabbing. Use strong keywords, highlight your unique selling proposition (USP), and include a clear call to action (CTA).

Optimize for Local Search: If you’re a local business, leverage the location targeting options available on many platforms. Include your city, state, and relevant keywords in your ad copy.

Maintain Consistency: Posting consistently across your chosen platforms helps build brand recognition and establish your online presence. Aim for a regular posting schedule.

Track and Analyse Results: Monitor the performance of your classified ads to see what’s working and what’s not. Analyse metrics like clicks, website traffic, and conversions to refine your strategy and optimize your ad spend.

Integrating Classified Ads into Your Outbound SEO Strategy

Classified ad posting shouldn’t be viewed as a standalone tactic but rather as a valuable piece of your broader outbound SEO strategy. Here’s how you can seamlessly integrate it with your existing efforts:

Combine with Social Media Promotion: Share your classified ads on your social media platforms to amplify their reach and drive additional traffic to your website.

Incorporate into Content Marketing: Mention your classified ads in relevant blog posts or articles, further promoting your offerings and establishing a cohesive marketing approach.

Utilize Email Marketing: Include a call to action in your email newsletters, encouraging subscribers to check out your classified ads for exclusive deals or promotions.

By leveraging the power of classified ad posting and integrating it with your existing SEO efforts, you can significantly enhance your online presence, attract new customers, and ultimately achieve your business goals. Remember, it’s all about being strategic, consistent, and persistent in your approach.

Looking for a comprehensive SEO strategy that goes beyond the basics? Look no further than Idiosys Technologies. Our team of certified SEO experts Kolkata and digital marketing experts in Kolkata can help you develop a data-driven SEO strategy that incorporates classified ad posting, content marketing, social media promotion, and other impactful tactics. Contact us today for a free consultation and let’s discuss how we can help your business thrive online.

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[winxwiki]

"Hopes and Regrets from Winx Club's father" Iginio Straffi interview from 29/10/2010 translated

This interview came out during Magical Adventure 3D's italian press tour. There's a few interesting tidbits in here and it's a bit funny to read in hindsight now. How things change...

More under the cut!

What were your references for this film and, in general, for the creation of its protagonists?

Iginio Straffi: Here we wanted to take up the Shakespearean theme of Romeo and Juliet, and therefore a love thwarted by families, but without that tragic aspect. For Winx, I was vaguely inspired by Sailor Moon, but what I had noticed was that there was not, at the time, a cartoon with really badass protagonists who were not just ballerinas (translator's note: I think he means 80s magical girls like Creamy Mami). For boys there were a lot of interesting heroes, for example Spider-Man, but no super heroines for girls. (translator's note: Wedding Peach, PowerPuff Girls, Corrector Yui, SuperDoll Licca Chan and CardCaptor Sakura all came out after Sailor Moon in Italy and before Winx Club ever broadcasted)

Having started out as a comic book artist, then, was the American scene also an inspiration? And what were your favorite comic books?

Iginio Straffi: Sure, as a child I loved Mickey Mouse (translator's note: he specifically means the Topolino weekly comicbook magazine in Italy. Disney Comics industry in the country is huge!), then at the time there was also Corriere dei Ragazzi (translator's note: short ran comicbook magazine focused on western comics), then all the Bonelli comics, from Zagor to Ken Parker. Growing up I discovered Hugo Pratt and then all the French cartoonists, who are real masters.

In many scenes in the film the 3D aspect is not particularly evident, was that a specific choice?

Iginio Straffi: Yes, we calibrated this aspect scientifically so that it would not be dangerous for young children to watch the film. With 3D you can "push" more or less: it is clear that in a four-minute film you can create much more spectacularity, but here we had the responsibility of an entire film, which had to be suitable for everyone.

Since the television market is also moving toward 3D content, could future Winx series also go in this direction?

Iginio Straffi: We are thinking about it, because as it is also for cinema, 3D means a much higher cost for TV animation, about 30% more than for a standard series. We will have to consider whether in two or three years there will be a sales boom big enough to justify the investment, and also we will have to understand whether this 3D TV animation will be used only for movies or there will be a way to implement a more interactive experience. Perhaps for the fifth season it is still early, but maybe for the sixth season it can be considered (translator's note: lmao).

His future plans include talk of a film set in an academy for young gladiators. Is this a choice aimed at pleasing a male audience?

Iginio Straffi: That movie is really for everyone, it's a comedy about these goofy gladiators, but mainly it's also a love story, again with very badass female protagonists. We think it's going to be a movie for everyone, as they say in America, although still in 3D animation. (translator's note: this is about Gladiators of Rome, which later flopped)

Is there any project you gave up to make room for the Winx that you regret?

Iginio Straffi: Yes, there is one that I really care about and that I hope to be able to realize, sooner or later. It used to be in a drawer, now it's in a hard drive, but I have to slow down the pace if I want to have time for that as well. It is, however, a story not for children, as wonderful an audience as children are, and always able to win you over. (translator's note: could refer to the cancelled adult cartoon he's talked about other times)

[wickedkris]

The Power of Affiliate Advertising: Boosting Your Business Online

First Paragraph: On the planet of on the internet organization, affiliate advertising has actually become a prominent strategy for business to create income. Put simply, associate advertising is the procedure of advertising one more firm's services or products and earning a compensation for each sale made via your distinct associate web link. This can be done with various channels such as article, social media sites, or e-mail advertising. The appeal of associate advertising is that it permits businesses to increase their reach and also tap into new audiences without the requirement for extra advertising and marketing efforts.Second Paragraph: For those aiming to start their own associate advertising and marketing trip, the secret is to select the right product and services to promote. It is very important to choose items that straighten with your specific niche and also target market, as this will certainly increase the possibility of conversions. Structure trust fund with your audience is additionally vital, as they are most likely to buy items recommended by a person they trust. As an affiliate marketing expert, producing important web content that informs and also notifies your target market can assist develop this count on and also inevitably bring about greater conversions. With the appropriate technique and approach, associate advertising and marketing can be an effective tool for companies seeking to grow their on-line visibility as well as drive sales.

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[helpfulhomehoney]

How to Promote Your Handyman and Housekeeping Business?

Starting a handyman and housekeeping business is an exciting venture. However, to ensure its success, you need to promote your services effectively. In this article, we will explore a variety of strategies that can help you reach a wider audience, increase your customer base, and ultimately grow your business. From online marketing tactics to local networking, we will cover various approaches that will enable you to establish a strong presence in the market. 

What is Handyman and Housekeeping business?

A handyman and housekeeping business is a service-oriented business that gives you a range of home maintenance, repair, and cleaning services to residential and commercial clients.

Handyman Services

Handyman services typically involve various tasks related to home improvement, maintenance, and repairs. Handymen are skilled professionals who can handle a wide array of tasks, such as plumbing repairs, electrical work, carpentry, painting, furniture assembly, appliance installation, and general handyman services. They are often called upon to fix small to medium-sized issues around the house or office.

Housekeeping Services

On the other hand, housekeeping services focus on cleaning and maintaining the cleanliness and orderliness of living or working spaces. Housekeepers or cleaning professionals provide services such as regular house cleaning, deep cleaning, move-in/move-out cleaning, post-construction cleaning, window cleaning, and organizing services. They may also provide you with specialized cleaning services like carpet cleaning, upholstery cleaning, or exterior cleaning.

Both handyman and housekeeping businesses cater to individuals or businesses that lack the time, skills, or resources to handle these tasks themselves. By offering their expertise & services, these businesses only aim to provide convenience, efficiency, & a well-maintained living or working environment for their clients. Now, we are going to share with you some ways that help you to promote your business.

How you can promote your Handyman business

Here, we will share with you some amazing points that help you to promote your Handyman & Housekeeping business in Maple Falls, Washington. 

Build an Engaging Website: The first step that you should follow to promote your Handyman and Housekeeping business is building your own website. In today's digital age, having a professional website is very important for any business. Create a visually appealing and user-friendly website that showcases your services, includes client testimonials, and provides easy ways to contact you. After building your website optimize your site for search engines to improve its visibility, and ranking, and ensure it is mobile-friendly to accommodate smartphone users. Building a website is a major thing for every size of business if you want to achieve heights. 

Leverage Online Marketing Channels: In today's digital world, every single person uses social media. Everybody has at least one social profile. So, take advantage of online marketing channels to expand your reach. Utilize search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Invest in pay-per-click (PPC) advertising campaigns to target specific keywords and demographics. Utilize social media platforms such as Facebook, Instagram, and LinkedIn to connect with potential clients and showcase your work through compelling visual content.

Encourage Customer Reviews and Referrals: Did you know Word-of-mouth is one of the best & most powerful marketing tools for engaging more customers? Encourage satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, or local directories. Offer incentives, such as discounts or referral bonuses, to clients who refer new customers to your business. Positive reviews and referrals can significantly boost your reputation and attract more customers.

Develop Local Partnerships: Establishing partnerships with local businesses can be mutually beneficial. To get more benefits, collaborate with local businesses like real estate agents, interior designers, or home improvement stores to cross-promote your services. Leave business cards or flyers in relevant establishments, and consider offering special discounts exclusively for their customers. Attending local networking events and joining community organizations can also help you make valuable connections and gain exposure. This is also one of the best ways to promote your Housekeeping and Handyman business.

Offer Specialized Services and Packages: Differentiate your business by offering specialized services or packages. For instance, consider providing eco-friendly cleaning options, emergency repairs, or seasonal maintenance packages. Highlight these unique offerings on your website & in your marketing materials to attract customers who are looking for specific solutions.

Invest in Vehicle Branding: Transform your work vehicles into moving billboards by applying eye-catching signage or wraps that display your business name, logo, and contact information. This can increase brand visibility and attract attention while you are on the job or driving around town.

Utilize Email Marketing: Implement an email marketing strategy to stay connected with your existing customers and reach out to potential leads. Offer a newsletter subscription on your website and send regular updates, exclusive offers, and helpful content to keep your audience engaged and informed. Personalize your emails and segment your subscriber list based on their interests and preferences. In today's digital world, Email marketing is one of the best ways to promote your business online. 

Here, we shared with you the 6 top ways that helped you to promote your Handyman and Housekeeping business in Maple Falls, Washington. 

Conclusion:

Promoting your handyman and housekeeping business effectively is crucial for its success. By implementing the strategies discussed in this article, including building an engaging website, leveraging online marketing channels, encouraging customer reviews and referrals, developing local partnerships, offering specialized services, and investing in vehicle branding, you can increase your business's visibility, attract more customers, and grow your business. Stay consistent with your promotional efforts, adapt to changing market trends, and continuously assess the effectiveness of your strategies to ensure long-term success.