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Is Semrush Accurate? What Marketers Need to Know
Good data is needed to make decisions based on facts rather than assumptions in the rapidly evolving world of digital marketing. From competitor analysis to keyword tracking, knowing how reliable the tools we use is always at the top of a marketer's priority list.
Amongst one of the most popular tools in circulation today, Semrush has exhaustive data, especially on SEO and paid search. But Semrush is accurate? Let's now break it down: what marketers should know about its data accuracy, pros, and cons, and its comparison with other tools, such as Similarweb.
What Does Semrush Offer Marketers
Semrush is an all-in-one digital marketing tool that has a tremendous amount of tools within the system, including search engine optimization, content marketing, competitive analysis, social media, and PPC. Most popular for keyword research, backlink analysis, and site audit, the service offers functionalities to track website performance and identify opportunities to improve visibility on search engines.
Deep insights into a competitor's performance can be obtained using Semrush. Here, marketers may find keywords to which their competitors are ranking, analyze their backlink profiles, and also see the performance of their content over time. In addition, the platform provides detailed keyword volume, difficulty scores, and trends - all necessary components for successful SEO and Search Engine Marketing Services.
With so many data points and metrics at your disposal, a natural question is: how accurate Semrush is?
Knowledge about Semrush Data Accuracy
The data collected by Semrush comes from a variety of sources, including third-party data providers, its own crawlers, and user contributions. In terms of volume, traffic, keyword difficulty, and other metrics, this tool estimates the numbers to give marketers an approximation of what's happening in the digital landscape. As with any tool, the data provided here is based on estimates, so there will always be room for a little margin of error.
However, many marketers consider the data from Semrush is good enough to make strategic decisions regarding trends around keywords or the performance of competitors over time. The numbers themselves are only an approximation, though.
For instance, the traffic data might sometimes not be that reliable for smaller sites, especially those with limited data for a project to become less easy and less accurate. Semrush tends to be more accurate for high-traffic sites wherein there is adequate data to be analyzed.
Comparing Similarweb vs Semrush: Which of Them Is Better?
In comparison, regarding the accuracy of Similarweb vs Semrush, there lie some strengths for each. Similarweb is well known for its traffic analysis capabilities; it heavily aims to focus on website traffic data and user engagement metrics. At the end, Semrush does a very good job in the area of keyword research, SEO, and PPC data.
As far as traffic accuracy, it is different, depending on the type of site you are analyzing. For more massive sites, Is Similarweb Accurate? Similarweb might have a better view of how the traffic breakdown will be. Semrush, on the other hand, provides insights regarding SEO-related data like keywords and backlinks.
This makes it essential to consider which data you need most: if your focus is on SEO and search marketing, Semrush is often the better choice. However, if you're more concerned with traffic data across multiple sites, you might find Similarweb or a Similarweb alternative beneficial.
How Does Semrush Track Data?
Another way through which this question "Is Semrush Accurate?" is asked is how it gathers the data. In this sense, Semrush combines data from actual users with the browser extensions with its sources and estimation made based on the search volume. Therefore, it does not use internal data like Google but utilizes observable patterns and user behavior to approximate metrics on keyword search volume and organic traffic.
More important, though, the accuracy of data in Semrush differs across regions. As search engine usage and user behavior patterns are different around the world, the accuracy can vary depending on the target markets. For instance, marketers targeting U.S. or Western European markets will see estimates closer to the actual values as Semrush, whereas other markets might show a tad less accurate figures.
Realistic Expectations: Is Semrush Accurate Enough for Your Needs?
To determine if Semrush is accurate enough for your needs, you have to set goals first, such as:
SEO and Keyword Research: If the basis of your strategy is around Search Engine Marketing Services keywords you should target, the keyword difficulty and volume figures of Semrush will be sufficient. Though the numbers may not get more specific than the last click, it certainly comes helpful in identifying trends and opportunities in a niche.
Competitor analysis: here, Semrush is a real leader, offering lots of really helpful insights into how competitors rank for certain keywords and where the backlinks come from. Although the absolute numbers may differ, the trends and patterns implemented with the tool will reveal useful strategies to be used.
Traffic analysis: Comparing Semrush and Similarweb can be apt if accuracy is what you need. Although the overall estimate of Semrush is generally accurate for big websites, their estimates regarding small or niche websites may happen to be quite off the mark. Averaging out their data using both tools can give you a balance.
Pros and Cons of Data Accuracy of Semrush
Pros:
Comprehensive Keyword Database: This tool is very strong on keyword data and is well known for tracking hundreds of millions of keywords.
Sophisticated Competitor Analysis: The competitor analysis from this tool is strong, which makes it the favorite among marketers who rely on SEO.
Trend Insight: It provides good trend insights, which will enable you to get a general sense in the direction of a website's traffic and keyword rankings.
Cons:
Estimated Traffic Data: As with every tool, the numbers obtained from Semrush for traffic will probably be less reliable for smaller sites.
Regional Difference: The actuality of information may also differ according to the country and the market. For that reason, it may be off by a hair depending on where you're targeting.
Final Verdict: Is Semrush Accurate Enough?
The question of Semrush is accurate would have to be a yes, but with caveats. With respect to SEO, PPC, and competitor analysis, Semrush proves generally reliable in quantifying trends, relative performance, and opportunities. It is not a substitute for real-time, exact traffic data but is a wonderful overview of the digital landscape.
Traffic accuracy over keyword insight is another way of using Semrush, in that case Some comparison of Similarweb vs Semrush or even trial with Semrush or Similarweb may prove useful. This could even be combined with using both together - taking each for their strengths to build a fuller picture of your market.
Summed up, Semrush is a pretty strong and reliable tool for SEO as well as content marketing in which marketers will be informed of the essential data needed for those decisions. It's suitable for people who are working on search engine marketing and want more detailed information about keyword and backlink strategies. However, when highly precise traffic data is in demand, like for smaller sites, it's better to avail oneself of other tools, such as Similarweb.
If you're a marketer who is interested in Search Engine Marketing and competitor analysis, data provided by Semrush is probably reliable enough for a campaign. Use it as part of a more comprehensive data strategy, and don't forget that though they're not 100%, these are some of the best options anyone can have in this digital marketing world today.
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Mastering Market Intelligence Strategy: Essential Steps to Optimization
In today’s competitive business environment, market intelligence (MI) is more than just gathering data—it’s about transforming that data into actionable insights that drive decisions. Whether you’re looking to expand into new markets, launch a new product, or better understand consumer behavior, optimizing your market intelligence strategy is key to staying ahead of the competition. This guide will walk you through practical steps to refine your MI efforts and make smarter, more informed business decisions.
What Is Market Intelligence?
Market intelligence refers to the collection and analysis of data that helps businesses understand their market environment. It involves gathering information on competitors, customers, industry trends, and other external factors that influence business decisions. A comprehensive market intelligence strategy allows businesses to make data-driven decisions that promote growth and profitability.
Components of an Effective Market Intelligence Strategy
Data Collection: Collecting relevant data from various sources, such as customer feedback, competitor analysis, and industry reports.
Data Analysis: Interpreting and analyzing the data to extract meaningful insights.
Reporting: Communicating insights clearly and concisely to key stakeholders.
Actionable Insights: Using the insights to guide strategic decisions and business initiatives.
Step 1: Set Clear Business Goals
A successful market intelligence strategy begins with defining clear business objectives. By knowing what you aim to achieve, you can tailor your data collection and analysis efforts. For instance:
Market Expansion: Are you aiming to expand into new regions or segments?
Customer Insights: Are you looking to understand customer needs and preferences better?
Competitive Intelligence: Do you need to understand competitor strengths and weaknesses?
By defining specific goals, you ensure that your MI strategy focuses on gathering the right data to support your objectives.
Step 2: Develop a Comprehensive Data Collection Plan
The next step in optimizing your market intelligence strategy is to build a structured data collection plan. The plan should cover:
Identifying Data Sources: Look at both internal and external sources for comprehensive data collection. Internal sources might include customer databases or sales performance reports, while external sources could be industry reports, market research studies, and competitor websites.
Diverse Data Types: Use a mix of qualitative and quantitative data for a comprehensive view of the market. For example, customer feedback can provide qualitative insights, while sales data offers quantitative evidence.
Timely Updates: Ensure that data collection is continuous and adaptable to shifting market conditions.
A strong data collection plan allows for accurate and relevant insights that drive business decisions.
Step 3: Use Technology to Streamline Data Analysis
Advanced technologies can greatly enhance the effectiveness of your market intelligence strategy. Tools like:
Data Analytics Platforms: Platforms like Tableau and Microsoft Power BI can help you visualize trends, analyze data, and uncover patterns.
Automation: Automating routine data collection tasks can save time and reduce the risk of human error.
Market Intelligence Tools: Tools like Crunchbase or SimilarWeb can provide real-time insights into competitor activity, market trends, and emerging opportunities.
By using the right tools, businesses can quickly turn raw data into meaningful insights that guide strategic decisions.
Step 4: Foster Cross-Department Collaboration
Market intelligence should not be siloed within a single department. Instead, it should be a collaborative effort across all areas of the business. This approach ensures that insights are integrated into decision-making processes and informs strategies across departments like marketing, sales, and product development. To enhance collaboration:
Regular Team Meetings: Hold cross-functional meetings to discuss MI insights and their implications.
Shared Tools and Dashboards: Use collaborative tools where everyone can access MI reports and insights.
Ongoing Training: Provide training on how to use and interpret market intelligence data effectively.
Collaboration ensures that the entire organization is aligned and making decisions based on the same set of insights.
Step 5: Analyze Data and Extract Meaningful Insights
The heart of any market intelligence strategy is data analysis. To make the most of your MI efforts, focus on the following:
Identifying Key Trends: Look for emerging market trends that could present opportunities or challenges.
Competitor Analysis: Track competitor activities to understand their strategies and identify potential gaps in the market.
Market Forecasting: Use historical data to predict future market shifts, helping you stay one step ahead of the competition.
Data analysis should be an ongoing effort, with a focus on extracting actionable insights that can directly influence business strategies.
Step 6: Incorporate Insights into Decision-Making
Once you’ve extracted valuable insights, the next step is to integrate them into your business decisions. Whether launching a new product, adjusting your pricing strategy, or targeting new customer segments, MI insights should guide every decision. To integrate insights effectively:
Link Insights to Business Strategies: Ensure that insights from your MI efforts inform strategic planning, product development, and marketing strategies.
Measure Impact: Track the effectiveness of decisions made based on MI insights and adjust strategies if needed.
Create Feedback Loops: Establish a system where teams can provide feedback on the success of MI-driven initiatives.
Incorporating insights into decision-making helps ensure that your business stays agile and proactive in responding to market changes.
Step 7: Continuously Review and Refine Your MI Strategy
Market intelligence is an ongoing process. As market conditions change, so should your MI strategy. Regularly reviewing and refining your approach ensures that it remains relevant and responsive. Monitor:
Industry Changes: Stay informed about shifts in the industry and adjust your strategy accordingly.
Competitor Behavior: Track competitor actions to identify new threats or opportunities.
Customer Preferences: Continuously assess customer preferences and adjust offerings to meet their needs.
By staying agile and continuously refining your MI strategy, you ensure that your business remains competitive and well-positioned for growth.
Conclusion
Optimizing your market intelligence strategy is essential for businesses that want to make informed decisions and stay competitive. By setting clear goals, building a comprehensive data collection plan, leveraging technology, fostering collaboration, analyzing data for insights, and continuously refining your strategy, you’ll ensure that your business is ready to capitalize on emerging opportunities and respond quickly to challenges.
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Top SEO Tools for Boosting Your Website’s Performance
In today’s competitive digital landscape, SEO tools are essential for optimizing your website, tracking performance, and improving visibility in search engine results. This guide covers the top SEO tools for every need, from keyword research to technical audits.
1. Keyword Research Tools
Keyword research is the foundation of SEO, helping you find the phrases your target audience searches for. Here are some leading tools:
Google Keyword Planner: A free tool ideal for finding keyword ideas and search volume.
Ahrefs: Known for extensive keyword data, with options for keyword difficulty and competitor analysis.
SEMrush: Offers keyword suggestions, volume data, and competitive insights to refine your keyword strategy.
2. On-Page SEO Tools
On-page optimization tools help you improve content relevance and technical elements on individual pages:
Yoast SEO: A popular WordPress plugin that checks readability, keyword usage, and provides recommendations.
Surfer SEO: Analyzes top-ranking pages to give content optimization insights for your chosen keywords.
Moz On-Page Grader: Reviews on-page SEO factors like title tags, headings, and keyword density.
3. Backlink Analysis Tools
Backlinks are vital for domain authority and search engine ranking. Here’s how to track and build quality backlinks:
Ahrefs Backlink Checker: Offers extensive backlink data, including referring domains and anchor text.
Majestic: Known for Trust Flow and Citation Flow metrics that assess backlink quality.
Moz Link Explorer: Provides insights into backlinks, anchor text, and helps identify link-building opportunities.
4. Technical SEO Tools
Technical SEO tools assist with identifying and resolving backend issues that could impact site performance:
Google Search Console: Provides alerts for site issues, indexing errors, and mobile usability.
Screaming Frog: Crawls your site to identify broken links, duplicate content, and redirect issues.
DeepCrawl: An enterprise tool that offers detailed technical SEO audits with actionable insights.
5. Rank Tracking Tools
Track your search rankings and monitor keyword performance over time:
SEMrush Position Tracking: Monitors keyword rankings and provides insights into ranking trends.
AccuRanker: Known for accurate, fast rank tracking across multiple search engines.
SERPWatcher by Mangools: A simple, user-friendly tool that tracks ranking changes and highlights significant shifts.
6. Content Optimization Tools
Content optimization tools ensure your content aligns with SEO best practices and user intent:
Clearscope: An AI-powered tool that suggests related keywords and optimization strategies.
Frase: Helps create and optimize content based on top-ranking pages for your keywords.
MarketMuse: Uses AI to analyze content gaps and suggests keyword and topic improvements.
7. Website Analytics Tools
Analytics tools provide in-depth insights into user behavior, helping you adjust strategies effectively:
Google Analytics: The industry standard for tracking site performance, user demographics, and traffic sources.
Hotjar: Offers heatmaps and user recordings to understand site interaction and improve UX.
Crazy Egg: Provides click tracking, scroll maps, and A/B testing for improved website performance.
8. Competitor Analysis Tools
Understand your competitors’ strategies and identify new opportunities with these tools:
SpyFu: Reveals competitor keywords, ads, and ranking history for a full market view.
SimilarWeb: Shows website traffic data and audience insights for competitive analysis.
BuzzSumo: Helps analyze content performance and competitor engagement on social media.
Conclusion
Each SEO tool serves a unique purpose, from tracking rankings to optimizing content. By choosing the right mix, you can develop a well-rounded SEO strategy, improve website performance, and reach a wider audience. Consider your goals, budget, and specific SEO needs to find the perfect toolset to grow your website.
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The Future of Blogging: Will it Survive or Die?
Blogging is a form of media that has been around for quite a few years now. But the future of blogging might be hard to predict, as we have seen it change and evolve so many times.
There was a time when most bloggers started their journey toward becoming a blogger by joining forums or guest posting on other sites.
Nowadays, bloggers can make money with their blogs too; in fact, they can earn much more than they were able to make earlier — because they can publish online courses as well!
The Current State of Blogging
Today, blogging has become an integral part of any marketing strategy in many types of business. It has many uses, such as engaging with customers, building brand awareness, and increasing website traffic.
His current state is described as growth and innovation. Bloggers are using new technologies to create more engaging content, while platforms like WordPress make it easier for anyone to start a blog.
As more people become comfortable with the idea of blogging, they are changing how they think about it.
In the early years of blogging, writers were producing content only for social or informational purposes.
But today, they consider it as a kind of online business. Others, who have built successful blogging businesses and become profitable with their projects, have begun to create blogs as advertising and marketing channels to promote their products/services and grow their businesses that’s why, according to Content Marketing Institute, 71% of marketers are considering content marketing, especially blogging, an important element to their organizations.
Here are some statistics related to blogging:
There are more than 600 million blogs worldwide in 2023 (Web Tribunal)
80% of bloggers reported that their blogs are getting results (Orbit Media)
In 4 years, the content marketing industry is expected to grow by $584.02 billion (ReportLinker)
45% of bloggers generate over $50.000 buying their products and services (GrowthBadger)
WordPress, the famous blogging platform, takes around 43.2% of the internet (W3 Techs)
Factors that Will Affect the Future of Blogging
social media
In recent years, social media has completely revolutionized how we communicate, share information, and connect. In addition, according to Statista, social media users reached 4.8 billion in 2023. As a result, it’s no surprise that this trend is also impacting blogging.
However, many bloggers use social media to promote their content, engage with their readers, and build their brands. Social media can be a powerful tool for bloggers to increase their reach, attract new readers, and grow their websites.
With the apparition of Facebook, Instagram, and Twitter, users can easily prefer more visual content of information and entertainment, such as images and infographics due to being shorter.
Also, social media can be a source of inspiration for bloggers. By following influencers and thought leaders in their niche, bloggers can stay up to date on trends and developments and find new topics and ideas to write about. Similarly, social media can be valuable for building relationships with others and industry professionals.
Video and podcast content
As more people are consuming content through video and audio, bloggers need to stay ahead of the trend and understand how video content and podcasts can affect their future.
Video content and podcasts can be used to create engaging stories that attract more viewers and listeners. They can also help bloggers reach a larger audience by providing informative and entertaining content based on videos and episodes.
However, the number of YouTube (N°1 video content platform) users has reached more than 30 billion users per month in 2023, according to SimilarWeb and the number of podcast listeners in the U.S. reached 82.7 million in 2021 (Statista).
The rise of AI
Nowadays, AI technology is set to transform the blogging industry.
It can create content faster, more accurately, and more efficiently than ever before. AI-powered tools can be used to analyze data, find trends, and generate content ideas from scratch.
As an example, we can choose ChatGPT, which is an AI-language chatbot, released in November 2022 by OpenAI. It has become one of the most popular AI tools and gets monthly around 1.8 billion visitors.
Additionally, by offering data on keyword research and content optimization, AI-driven tools can help bloggers optimize their SEO efforts. As a result, bloggers will be able to create high-quality content that is better for search engines.
With the help of AI-driven tools, bloggers will also be able to increase their efficiency and productivity in the long run.
Adapting to the changing blogging landscape — tips and strategies
E-E-A-T
It stands for “Experience — Expertise — Authority — Trust”. It means that you need to put your expertise and experience in your field into your articles and be honest with your audience. For example, if you write an article about tax returns, then you have to be an expert in the accounting field.
You can use AI tools, such as ChatGPT, and Google Bard, to write your articles but use them as an assistant. AI can help you, but it can’t replace your style of writing and experience. People love to read real experiences. You can find more about E-E-A-T here.
Stay updated on trends
There are several ways to stay updated on blogging and content marketing trends, such as subscribing to newsletters and reading the latest blog posts of many experts in the field, like:
Neil Patel: I consider him the G.O.A.T. of digital marketing. He has an amazing blog and a YouTube channel about online marketing. He’s also recognized as a top 100 entrepreneur under the age of 30 by President Obama.
Brian Dean: He’s an internationally recognized SEO expert and the founder of Backlinko, a very popular newsletter in the SEO and content marketing field. That’s why big companies like Apple, Disney, and Amazon subscribe to his email newsletter.
So, will blogging survive or die?
Blogging will survive and cannot die, and this is the proof. People still use Google as their main search engine, which is based on producing blog content.
Even with the rise of ChatGPT, which has around 2 billion visitors per month (according to SimilarWeb), and of social media like Facebook gets more than 16 billion visitors monthly, people still consider Google to be the top dominant website with more than 80 billion visitors per month.
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How do I find out how much traffic a site gets?
To find out how much traffic a website gets, you can utilize a variety of tools and techniques:
Website Analytics Tools: Many websites use tools like Google Analytics, Adobe Analytics, or similar services to track their traffic. If you have access to the website's analytics, you can view detailed information about its traffic, including the number of visitors, page views, demographics, and more.
Third-Party Traffic Estimators: Several online tools can estimate a website's traffic based on publicly available data. Tools like SimilarWeb, Alexa, and SEMrush provide estimates of a site's traffic, keywords, and referral sources.
Browser Extensions: Some browser extensions, like SimilarWeb's Chrome extension, can provide traffic estimates for websites you visit. These extensions can give you a rough idea of a site's popularity.
Check for Public Information: Some websites share their traffic statistics publicly. Look for a "Media Kit" or "Advertise with Us" section, where they may disclose their monthly visitors or page views to attract advertisers.
Social Media and Engagement: Check the website's social media profiles for follower counts and engagement metrics. High engagement often correlates with higher traffic.
SEO Tools: SEO tools like Ahrefs or Moz can provide insights into a site's organic search traffic, top-ranking keywords, and backlinks.
Competitor Analysis: Compare the site in question to its competitors using tools mentioned above. This can help you gauge its relative popularity.
Ask the Website Owner: If all else fails, you can reach out to the website owner or administrator directly and inquire about their traffic. Some may be willing to share this information.
Remember that traffic estimations may not always be perfectly accurate, especially for smaller websites. It's a good practice to cross-reference data from multiple sources for a more reliable estimate of a site's traffic.
#seo services#payperclick#ahmedabad#digital marketing#smm services#digitalmarketing#online marketing
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Exploring the Benefits of Free SEO Tools for Effective Online Marketing
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a fundamental strategy for driving organic traffic and enhancing online visibility. While the world of SEO may seem complex, there's good news for marketers and website owners – a plethora of free seo tools are available to simplify and streamline the optimization process. In this article, we'll delve into the benefits of using these tools and explore how they can contribute to your online success.
1. Keyword Research:
Effective SEO begins with targeted keyword research. Free tools like Google Keyword Planner, Ubersuggest, and AnswerThePublic provide insights into relevant keywords and phrases. These tools help you understand what your audience is searching for, enabling you to tailor your content accordingly.
2. On-Page Optimization:
Optimizing your website's individual pages is crucial for higher search engine rankings. Tools like Yoast SEO and Moz's On-Page Grader offer suggestions for optimizing content, meta tags, headings, and more. These tools ensure that your content aligns with best practices for on-page SEO.
3. Backlink Analysis:
Backlinks play a vital role in SEO, and analyzing your backlink profile can identify areas for improvement. Tools like Ahrefs' Backlink Checker and Google Search Console help you track and evaluate your website's backlinks. This insight allows you to disavow harmful links and foster relationships with authoritative websites.
4. Technical SEO:
Technical issues can hinder your website's performance in search rankings. Tools such as Google PageSpeed Insights and Screaming Frog crawl your website to identify issues like slow loading times, broken links, and mobile responsiveness problems. Addressing these technical aspects enhances user experience and search engine visibility.
5. Rank Tracking:
Monitoring your search engine rankings over time provides valuable insights into your SEO efforts. Free tools like SERPs' Rank Checker and AccuRanker allow you to track your keyword positions and observe fluctuations. This information helps you adapt your strategies and optimize for improved rankings.
6. Content Analysis:
Creating high-quality content is a cornerstone of SEO. Tools like Grammarly and Hemingway Editor ensure that your content is not only optimized for search engines but also engages readers effectively. They highlight readability and grammar issues, enhancing the overall quality of your content.
7. Local SEO:
For businesses targeting local audiences, local SEO is crucial. Google My Business and Moz Local help you manage and optimize your local business listings. These tools ensure accurate business information, customer reviews, and location details, increasing your chances of appearing in local search results.
8. Competitor Analysis:
Understanding your competitors' strategies can provide valuable insights for your own SEO efforts. Tools like SimilarWeb and SEMrush offer competitor analysis features that allow you to explore their keywords, backlinks, and traffic sources. This knowledge helps you refine your approach and identify untapped opportunities.
In conclusion, free SEO tools offer a wealth of benefits for marketers and website owners seeking to enhance their online presence. From keyword research and on-page optimization to technical analysis and competitor research, these tools empower you to make informed decisions and optimize your website effectively. Incorporating these tools into your SEO strategy can lead to improved search rankings, increased organic traffic, and overall online success. So, dive into the world of free SEO tools and unlock the potential for your website's growth.
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Stack Overflow Loses Traffic to ChatGPT
More news on the influence of AI in arenas outside of education: Web analytics firm SimilarWeb reported last month that Stack Overflow has seen a drop in traffic every month since the beginning of 2022, with the average drop being 6%. In March, Stack Overflow saw a 13.9% drop in traffic from February and in April, the website saw 17.7% drop in traffic from March. SimilarWeb argues that some of that dropping traffic could be due to GitHub’s AI helper called CoPilot, but users could also be using the more popular ChatGPT as a way to help debug their code—the same way they may via posts on Stack Overflow’s forum. Gizmodo Stack Overflow is a popular website among programmers, where they can ask and answer technical questions related to coding. Users can also vote on the best answers so that the most helpful ones rise to the top. The site is widely used as a resource for debugging and problem-solving, and its community is known for being helpful and knowledgeable. ChatGPT, which uses AI to generate responses to programming questions, has been gaining popularity as an alternative to Stack Overflow. The website's AI technology can provide more personalized and accurate answers to users' questions, making it a more efficient tool for debugging and problem-solving. We’ve already seen how ChatGPT has taken a large chunk of business away from Chegg. I wonder what site/industry will take the next hit. Love it or hate it, AI is here to disrupt your reality. Read the full article
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Top 18 Best Free SEO Tools for Beginners in 2021
August 31, 2021
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Top 18 Best Free SEO Tools for Beginners in 2021
August 31, 2021
Blogging,
by Sameh Alhammouri
Best Free SEO Tools for Beginners
Here are the best free SEO tools that help your website articles quickly rank on Google. Every blogger and small business website owners should have to use these SEO tools to increase traffic for their website.
These free Search Engine Optimization tools solve your SEO problem and save your time and money. Are you a beginner and you are not ready to spend money on the premium SEO tool like SEMrush. There are lots of free online SEO tools available for website owners. You can use these free tools to get more organic search traffic for your blog. This post will show you how to use it effectively to bring more visitors from Google search.
Let’s take a look at the top free SEO tools in 2021 list below.
The top best free SEO tools for beginners
1. Ubersuggest
Ubersuggest is one of the best free keyword research tools. If you are using Google Keyword Planner for keyword research, you can try it. You can use Ubersuggest tool for finding related search terms with your main keyword and getting better keyword ideas from competitors’ domain.
Just go ahead to neilpatel.com/Ubersuggest and type your main keyword, for example, digital marketing and then select a country you want to target press enter.
You will get hundreds of long tail keyword ideas with keyword difficulty score and CPC rate so you can easily optimize your articles keywords. If you want to find a competitor google ranking keywords just type your competitor website URL, you will get all keywords they are ranking on Google. You will get all search queries with keyword difficulty score. So this is the best free keyword research tool that help you find low competition keywords rank on Google.
2. SEO by Yoast
Yoast SEO is the best WordPress plugin for both beginners and advanced users. SEO by Yoast suggests on page SEO tips and solutions while you are writing blog post.
If you build your website or blog on the WordPress platform, you can’t ignore SEO by Yoast plugin. Yoast SEO solves your on-page SEO problem before you publish your post. This is a free plugin that comes with all essential features and advanced features like XML sitemap, robot text and more. It’s also available premium version, but free version fulfils all your on-page SEO needs.
It shows the readability score of your article. It is one of the important factors that you should consider when you write a post. The readability analysis uses an algorithm to determine how readable your post is.
It suggests many essential On-page SEO tasks that you have to complete before publishing the post like Focus keyphrase, article word length, internal links, outbound links, Meta description length and many more. If you are using WordPress, Yoast SEO must have a plugin for your site rank on Google and other search engines.
3. Keywords Everywhere
If you want to know keyword volume when you type a word on any search bar, Keywords Everywhere is the tool for you. Keywords Everywhere is a free Chrome extension for free SEO keyword research. This tool will provide keyword search volume more than 15 websites including Google Analytics, Google Search Console, Moz, YouTube, Majestic, Amazon & more.
4. Free On-Page SEO Checker
With sitechecker.pro, you can quickly analyze web pages on page SEO and get free reports to fix problems. The sitechecker provides detailed information for site auditing. You can easily find and eliminate errors in meta tags, images, links.
5. Google Trends
When you are looking to build a sensitive content website, Google Trends is the best free tool for bloggers. Google trends will show you current search popularity on topics you are looking. So that, bloggers can easily identify what types of topic and region they want to target when creating a website article.
Using Google trends is a great way to analyze specific search term current trends how likely people interact with related search over the years. Bloggers and small business owners can easily identify what types of topics and region they want to target when they are creating articles to reach local area or specific country.
6. Answer the public
Are you want to know what questions and queries your consumers have? Answer the public is the powerful tool for business who is looking content marketing. Also, it’s best for beginners to get content ideas for their website. Simply put your search terms on the search box and then the tool will give hundreds of question that people ask on the search engine.
7. Google Search Console
Google Search Console is one of the best free SEO tool for bloggers. If you are beginner to blogging world, you must deep dive into this tool, because it makes your blogging career easier.
You should use Google Search Console to get in-depth search queries ranking position and your site errors. It shows lots of information like click-through rate, the average position of the specific search query, internal and external links, top linking text and sites.
It also shows mobile usability and AMP version of the site errors so you can use this free tool you can improve your ranking on Google search page.
8. PageSpeed Insights
High webpage loading time will affect your site rank on Google. You need to eliminate unnecessary script or reduce image sizes. Google PageSpeed Insights tool gives handful report that what factors impact on your page loading in desktop and mobile devices. You can also check your site on tools like GTmetrix and Pingdom Tools.
Web page speed is one of the search engine ranking factor. Improving page load time will help boost SEO performance. GTMetrix is a great tool to analyze your site page load time. And also, you can use Google page speed tool to check your website page speed on the mobile and desktop.
9. Screaming Frog
You want to find and fix technical SEO issues in minutes. Screaming Frog is a free super technical SEO tool. The Screaming Frog SEO Spider software crawls websites’ links, images, CSS, script, and apps from an SEO perspective. This program is available for Windows PC or Mac computers so you can download for free. When you put a site URL, it crawls a website instantly and finds broken links, server errors, many other essential technical SEO issues.
10. Siteliner
Duplicate content will affect your site rank on Google. Siteliner is the best tool that scans duplicate content and other SEO problems like blocked pages, messed up redirects and broken links on your website.
11. MozBar
MozBar is a free all-in-one SEO toolbar Google Chrome extension. You can get domain authority and page authority metrics for any website on the SERPs. MozBar is one of the best free competitors analyse tools for beginners, so you are able to access and compare link metrics while viewing search results on the Google.
12. Free Backlink Checker
Analysing backlinks is essential because it helps you find a good and bad sites link to your site. Building quality backlink can boost website SEO. There are many free backlink checker tools available that give overall backlinks data for any websites.
13. Google Analytics
Google Analytics is an essential tool that you should integrate with your website. You can easily track your best performing contents, traffic source, adsense earning for each page, geo location of your visitors and other lots of features that you can use for optimizing your site to search engine.
14. Zadroweb.com/SEO-auditor
Zadro SEO Audit Tool provides overall SEO information for your site. It shows Page Authority, Domain Authority, load time, and Google page speed. So you can quickly analyze backlinks and load time issues. It’s gonna give you overall score success, warning and errors. If you see any errors, first you need to fix it in your site.
15. SimilarWeb
SimilarWeb is a free competitor analyze tool, you can get basic data of your site and competitors details with the free version. You can see your site global ranking and country ranking, traffic sources, referral sites detail, top five keywords so lots of detail you can analyze.
16. Google’s Mobile-Friendly Test
Your site has to get ready for Google’s Mobile-first Indexing. You might have heard that Google recently made a significant change to its algorithm. This change is officially called Mobile-First Indexing. If your website isn’t optimized for mobile devices, you will lose Google rank on the mobile version. your blog will get less mobile traffic.
17. Animalz Revive
Animalz Revive is a free tool that helps you analyzing old content to refresh. This online tool shows you accurately which posts on your blog needed to improve so you can maintain your traffic or get more traffic.
18.Conclusion
So these are the best and essential free SEO tools you should use every day to get rank number one on Google search page. If you are looking best all in one SEO tool to rank one on Google, SEMrush is the very best SEO tool for you, check out the link in the description.
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The Rival Analysis Tool Every Single Company Must Use
Organizations devote a lot of opportunity stressing over the competition, but your rivals may not be only a threat to your potential earnings, they're also a valuable source. Analyzing that your rivals are actually and what they're doing is a rich chance for obtaining knowledge you can utilize to strengthen your marketing strategy. And there are actually an amount of useful competitor analysis tools available to produce the method much easier. To learn more info about competitor analysis tool, you have to check out rivalscan site.
The Perks Of Performing Competitor Analysis With Competitor Analysis Tool
For marketers along with a great deal on their layers, to commit opportunity to perform a thorough rival analysis, you have to be positive it costs it. And also it is actually-- there are a number of tangible benefits to researching your competitors.
Simplify your competing advantage
Every company should manage to define its one-of-a-kind market value recommendation (UVP). This is actually a basic line or two that explains who you are actually, what you do as well as what creates you different coming from various other labels performing something identical.
You can't determine what creates you special till you possess a very clear idea of what your rivals must use. A competitor evaluation is actually an important action in generating an accurate value recommendation that are going to aid form your general marketing method.
Gain expertise concerning what works for your viewers
Advertising constantly calls for some trial and error, yet you may get a head start on discovering what jobs by observing what is actually getting end results for your rivals. You will not have the capacity to access all of their analytics, yet competitor evaluation tool can easily offer you some understandings into which of their strategies as well as campaigns are actually paying off in vital locations. You can administer that knowledge to your very own strategy.
Receive creativity for your content method
Content advertising and marketing calls for generating a constant stream of wonderful ideas. While there are actually an amount of various strategies you can easily make use of ahead up with web content tips, taking a look at what other businesses are actually performing may function as beneficial motivation.
Recognize web content spaces
In addition to assisting you generate web content tips, competitor evaluation is a fantastic method to find subject matter areas of rate of interest to your audience that nobody's generating web content regarding. If you can determine common inquiries your audience has that don't have really good answers on the internet, that is actually a valuable opportunity to produce web content that's truly valuable.
Make standards to evaluate your results
Determining advertising and marketing functionality is important, however recognizing what awaits as really good outcomes for a particular campaign isn't always direct. It's useful to possess a tip of what is actually ordinary to understand whether your very own results are actually an effectiveness. Competitor evaluation aids you develop standards of what's typical for companies like yours.
Comprehensive competitor Evaluation tools
Many good tools pay attention to helping you learn about what your rivals are actually performing in a specific marketing network, yet there are a handful of that supply knowledge on multiple networks instantly. These are great ones to consider if you prefer to carry out a great deal of your analysis in one place.
SEMRush
SEMRush is a comprehensive competitor analysis tool that give insights and also records on your competitors' techniques in S.E.O, spent hunt, content and also social marketing. That consists of info on what their adds look like and their add budget plan, their backlink particulars, key phrases they target as well as their social interaction metrics.
Serpstat
Serpstat provides a checklist of your major rivals, in addition to comprehensive relevant information on their Search Engine Optimization and paid for on the internet advertising and marketing outcomes. That features positions details, keywords they target, and also backlink evaluation. They additionally give relevant information on the content and also webpages that receive the most reveals on social. Serpstat possesses a restricted cost-free possibility and paid plannings that start at $19/month.
Owler Competitor Analysis Tool
Owler works for taking a wider viewpoint in your competitor competitor. It doesn't get involved in specific advertising and marketing stations, however carries out offer a easy as well as practical overview of that your leading competitors are actually as well as exactly how major they each are in regards to staff member measurements and funding details. They additionally deliver normal email updates on new rivals and also appropriate accomplishments getting in the market therefore you stay up to day.
Kompyte Competitor Analysis Tool
Kompyte tracks the social, search and weblog involvement analytics of your competitors. It likewise informs you each opportunity your competitors make an improvement to their site or even discharges a brand new add. And also it packages the facts it offers in a control panel that makes it very easy for you to see just how their outcomes review to your very own at a glance.
SimilarWeb competitor analysis tool
It is the best competitor analysis tool to explore records on your rival's visitor traffic amounts, knowing where the web traffic comes from, the typical pages folks visit as well as what they perform once on the site. If you wish to recognize not simply how popular your competitors' internet sites are, but why, this tool works.
Ahrefs
For Search Engine Optimization technique, Ahrefs offers web traffic records, backlink details as well as ranking monitoring. For web content advertising and marketing, they'll show a listing of the best conducting web content pieces in your subject matter location and also analytics on exactly how they conduct in terms of web traffic, social allotments and also links. As well as for paid for marketing, the tool offers particulars on which of your competitors is performing on the web marketing, the keywords they're targeting and the touchdown pages they are actually delivering site visitors to.
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How To Access Websites That Don’t Load
Marketing
A sudden burst of publicity may accidentally cause an internet traffic overload. A information merchandise within the media, a shortly propagating email, or a hyperlink from a well-liked site may cause such a lift in visitors (sometimes referred to as a flash crowd or the Slashdot effect). Search engine optimization (web optimization), is the continuing practice of optimizing an internet site to help enhance its rankings in the various search engines. Several internal and exterior factors are involved which may help enhance a website's itemizing inside the search engines. The larger a site ranks within the search engines for a specific keyword, the more site visitors they will receive.
Web Traffic
Some net visitors is free, but many on-line stores depend on paid site visitors — such as PPC or associates — to support and grow their business. Cost of Acquiring Customers (CAC) and Cost Per Acquisition (CPA) are arguably the 2 most important ecommerce metrics. The degree to which this occurs comes down to the size of their key phrases database; the bigger it's, the more accurate their traffic estimations shall buy uk traffic be. This is a "stay" traffic estimate, which means that it’s a "rolling common." It will get adjusted each time we replace the pool of keywords for which the website ranks in our database.
What is a good average visit duration for a website?
In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales (of advertisement or commercial space) and traffic in keeping the information about commercial time availability.
Google Analytics can provide intelligence into your individual digital advertising and website efficiency, there may be typically a must also perceive a competitor’s digital advertising presence. This example illustrates why advertising metrics corresponding to web site visitors cannot be seen in a vacuum. Two contrasting websites achieve the identical end result, where they are failing to capitalize on what they do properly. By specializing in the one metric the place they excel, it fails to acknowledge the realm for enchancment. By learning the whole picture and optimizing areas of subpar efficiency, ecommerce stores give their prospects the very best experience while maximizing revenue. For example, if we check the Top Contentreport for ahrefs.comin Site Explorer, we can see that a lot of the posts on Ahrefs’ blog obtain tons of social shares. Most readers don’t bother leaving a remark, irrespective of how nice the content occurs to be. So a blog that receives a persistently high number of feedback will virtually actually be getting a major quantity of visitors. So even if do attain out to the blogger and get those elusive visitors stats, we might nonetheless advocate verifying their legitimacy with third-celebration instruments. This is how all natural visitors estimation tools work, so we’re not alone right here. The amount of site visitors seen by an internet site is a measure of its popularity. By analysing the statistics of tourists it's attainable to see shortcomings of the site and look to improve these areas. It can be possible to extend the recognition of a website and the variety of people that visit it. Websites produce visitors rankings and statistics based mostly on these people who entry the websites whereas utilizing their toolbars and other technique of on-line measurements. You can get inspiration from other websites concerning the kind of articles that may carry out nicely in your websites. To wrap up this not-so-quick post, knowing what kind of selling actions opponents are actively pursuing can show very helpful as you build your marketing campaigns. With the explosion of recent on-line media and instruments obtainable for marketers to take advantage of, you positively don't wish to fall behind the curve. Ahrefs’ Backlink Checker exhibits the top a hundred backlinks to any website or net web page. Because of this, traffic estimates can vary slightly from daily. You’ll do not forget that SimilarWeb calculates their estimates based mostly on knowledge from a small subset of the complete on-line inhabitants. So if they don’t show visitors estimates for a specific site, it’s because not enough people within the subset from which they derive their information have visited the website in query. You’re in all probability attempting to guess how much site visitors your competitor will get, and it’s unlikely that they’ll share their Google Analytics with you. You can set up Google Analytics(at no cost) and see near exact site visitors numbers. When balanced with AOV (average order value) and CLV (buyer lifetime value), a enterprise can assess and modify its advert spend as needed. Shows what number of completely different web sites are linking to this piece of content. As a general rule, the more web sites link to you, the higher you rank in Google. It also tells you the estimated month-to-month organic search visitors to every linking web page. This could be useful for understanding your opponents' greatest sources of referring site visitors. You could even wish to try to get featured on these pages your self. This free tool runs off Ahrefs’ big database of 16.6 trillion backlinks. Even should you’re at the high of your trade, staying there is usually a challenge, so preserving a tab on competitive efforts can help you stay forward of the curve.
Increase your web traffic & sales! Give your clients something refreshing to see on your website, just the way you remember to renovate your office. Create a stunning design for your website whether new or old.https://t.co/R7sHYnfLaW #Website #Accra pic.twitter.com/6ZZDIMU6Ri
— LinQworth Limited (@linqworth) July 6, 2020
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Free traffic sources for affiliate marketing
Successful affiliate marketing does not have to cost a fortune. In fact, attracting an audience can be done for free, as long as you’re willing to be patient.
Most people are aware of blogging and the many site builders that are available for free. What you may not know, is the vast array of free resources that you can use as an affiliate marketer to gain more traffic.
Once you increase your traffic, you can begin promoting an array of products and services that are in line with your niche. You will need to market these products differently depending on the sources you are using to generate traffic.
It’s important that you understand the fundamentals of affiliate marketing before you start promoting products and services to your audience. This will help you increase conversions through your marketing campaigns.
Take a look at this list to learn more ways to increase traffic to your affiliate site for free. I recommend having a website so that you have a designated place to where you send your traffic.
SEO
I can’t write an article about free traffic sources without talking about search engine optimization. If you’ve been in the game for any time at all, you already know how crucial it is to harness the power of search engines if you want organic traffic.
Take a look at Labrador Training HQ, for example:
Labrador Training HQ is able to generate over $30K per month from leveraging organic Google traffic and monetizing it with affiliate marketing offers.
Keywords have proven to be one of the most important ranking factors out there. Keywords are how search engines categorize your work and determine if it is valuable to a specific audience. If you haven’t already, it’s crucial that you start conducting keyword research for your site.
It would be impossible to cover every ranking factor that Google accounts for. However, one often overlooked factor is topical authority. Topical authority is demonstrated by creating a significant amount of in-depth content related to a very specific niche.
In other words, if you center your site around one niche topic and make great content, Google sees this as far more valuable than, say, only getting backlinks.
To make this work in your favor as an affiliate marketer, make sure your blog is truly focused on the niche that you’re promoting. That also means choosing affiliate products that fall into the niche you’ve chosen.
Reddit
When we talk about free traffic, Reddit might not be the most obvious choice, but it is a powerful engine that can drive visitors to your affiliate website.
The cool thing about Reddit is that people often use it as a place to get recommendations and advice from other redditors.
By adding links to your website in the comments you can drive consistent targeted traffic to your affiliate offers. For this to be effective, you must add comments that add value to the user so that it doesn’t look spammy.
Take a look at how I used Ahrefs to filter Reddit.com by “top pages” and added a parameter to only include results with the keyword “VPN.”
Notice all the pages that come up, which are currently generating substantial amounts of traffic from Google.
As a marketer, the first thing that comes to mind is how to use these pages to drive traffic back to my site.
If I do a quick Google search for “best VPN Reddit,” the page that shows up in the first position generates over 17K monthly visitors with a traffic value of $79K dollars.
Now, if we take a closer look at that page, you will see that the first comments are loaded with links that drive traffic directly to an affiliate website that recommends the “best VPNs.”
This Reddit page probably generates over $30K dollars per month from affiliate commissions.
Sounds easy right? Well, it can be if you find the right pages with the right keywords and enough traffic to make money.
I can pull up hundreds of examples of Reddit pages that have cloaked affiliate links hidden in the comments, or drive traffic to a website that is nothing more than a landing page for affiliate offers.
Any platform that uses highly specific categories is going to be your best friend as an affiliate marketer.
You can become an active member of any given subreddit and share your content. Now, keep in mind, each subreddit has its own rules and may have restrictions on things such as YouTube videos, so make sure to read through the guidelines.
Guest posts
Collaborating with other content creators in your niche is a great way to bring visitors to your site. As we already know, when it comes to affiliate marketing, it’s all about the right audience.
Guest posting is not only free, it’s a win-win for both you and the person you’re collaborating with. It expands your reach to a wider audience while providing another blogger with quality content.
For example, this post you are reading now is a guest post, and I have included a link to my website in order to improve the value of this article.
If you’re interested in guest blogging, here’s how you can get started for free:
Research blogs within your niche or similar niches that post quality content
Email them or use their contact form to find out if they accept guest posts
Once you hear back from the site you can send them your pitch
If your pitch is approved, you can submit your guest post
You may find that once you start making more connections in your field, exchanging guest posts becomes more natural.
As always, focus on networking and making connections to increase these opportunities.
Pinterest
They say a picture is worth a thousand words, and in this case, that couldn’t be more accurate. Pinterest is an image sharing website that categorizes compelling images into several distinct categories.
I could probably write an entire article about how valuable Pinterest can be for businesses or affiliate marketers.
According to Hootsuite, Pinterest is the third-largest social network in the U.S. But Pinterest is as much a search engine as it is a social network. Think of it as the Google of images.
Some very popular categories are fashion, home decor, fitness, gardening, and travel, just to name a few.
Now, the cool thing about Pinterest is that you can upload an image attached to a URL. That means, whenever someone clicks on that image, they are redirected to the attached website.
If you’re using compelling images and your article falls into a Pinterest category, it’s a great (and free) way to reach a wide audience.
Let’s take a look at a website called The View from Great Island. According to SimilarWeb, this website generates around 650K monthly visitors, 26% of which is generated using social platforms and 90% of that is generated from Pinterest alone.
I think it’s safe to say that this site generates thousands of monthly visits from leveraging the power of Pinterest.
YouTube
If you’re an affiliate marketer on a budget, the idea of starting a YouTube channel can seem out of reach. Fortunately, you don’t have to invest in any expensive filming set up right away.
YouTube is one of my favorite ways to generate free traffic because all you need is a phone, and you can actually use your phone camera to get a YouTube channel off the ground.
YouTube is great for affiliate marketers for several reasons. I wrote an entire article about how to do YouTube affiliate marketing with little to no money.
Aside from being low- to no-cost, it also gives you the opportunity for your videos to get indexed on Google. This will get you some of that sweet Google traffic, as well as organic YouTube traffic.
If you’re creating helpful tutorials, guides, or reviews, your video may appear in relevant Google search results, which gives you more exposure.
Affiliate marketers can create a variety of content that showcases products and services such as guides, reviews, comparisons, and unboxing videos. You can then add affiliate links in the description below.
As with any form of content marketing, you need to create high-quality content that sticks to a given niche.
Some of the most profitable YouTube niches are technology, beauty, fashion, gaming, fitness, and education.
Niche forums and groups
Here’s an example of how you can use forums to your advantage.
I recently published an article about a website builder called Beaver Builder. There is a Facebook group dedicated to this particular website builder with several thousand members.
Because this group is clearly interested in Beaver Builder, chances are they’d be interested in an article on this topic.
You can do the same with your own articles. Find groups and forums that are centered around your post and share it.
Keep in mind, it’s important to provide context when you post your article. Avoid just sharing a link with no explanation, otherwise, you appear spammy.
Expert roundup
Since we went over guest posting, I think it’s appropriate to talk about expert roundups.
These are articles in which you are interviewing a selection of experts in your field. Usually, you pose a couple of questions to which the experts respond in a short quote.
Once the article is published, all of the experts featured in the article typically share the link on their own site and to their social media followers, bringing more traffic to your website.
To create an expert roundup, you can follow similar steps to what we went over for guest blogging.
Reach out to similar blogs with an email asking if they would be interested in participating in an expert roundup.
Once the article is complete, make sure to share it with all of the people who participated.
Write for Medium
Medium is an online publication that offers abundant opportunities for bloggers. Just like with guest posting, writing for Medium offers you access to a wider audience.
Medium has a built-in audience already, so you can count on reaching a decent number of readers.
Here’s where traffic to your site comes in: you can add blog links to your post on Medium. You can also embed your YouTube videos into your Medium article.
Contributing to Medium is totally free and can be completed in a few simple steps:
Write a relevant blog post.
Wait for an editor to review and approve your work.
Once approved, your post will be recommended to relevant Medium readers.
Social media
I would be neglecting my duty if I were to leave out social media. Social media is free and gives you access to a huge audience.
As long as you follow the correct guidelines, most social media sites allow users to promote affiliate products on their accounts. Instagram is one of the most popular options out there.
Learning the ins and outs of Instagram marketing deserves a post unto itself, but if you are willing to learn the ropes, it’s a great platform for affiliate marketers.
TikTok is the new kid on the block but it is making huge waves. While the Instagram algorithm is notoriously hard to crack, TikTok is a bit more forgiving.
My advice would be to strike while the iron is hot and make a TikTok account for your business.
Final thoughts
You don’t need a big budget to gain traffic as an affiliate marketer. While there are certainly places where your money is well spent, attracting your target audience doesn’t have to be one of them. If you follow these tips and put in the time and effort, your traffic will begin to increase.
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Donald Trump is back on Twitter. But instead of a roaring return to his former favorite social network, the most recent tweet on his account is from January 2021.
That’s because the former US president has his own megaphone in Truth Social, the social media platform that he helped launch after Twitter banned him for inciting a riot at the US Capitol. Truth Social has found a fanbase among conservatives—and seems to garner only more attention as news breaks about Trump and Elon Musk’s Twitter. It would seem Musk’s vows to bring near-absolutist free speech back to Twitter might entice those on Truth Social—a platform that claims to shun “censorship”—to spend more time on Twitter. But Truth Social’s users might be happy with their conservative community on Trump’s alternative app.
“People didn’t have much of an anticipation for Truth Social. It was widely mocked when it originally launched,” says Cameron Hickey, director of the Algorithmic Transparency Institute, which collects and analyzes digital media data. “People are using it. And it’s not just people shouting into a void, either. People are engaging.”
Like Mastodon and other Twitter alternatives, Truth Social’s popularity has seen boosts tied to the recent chaotic news cycle. It boasted 10 million visits in November so far, up from about 8 million in October, according to SimilarWeb, a company that monitors web traffic. It regularly outranks other conservative-leaning social outlets like Parler and Gettr. And it saw spikes tied directly to Musk’s Twitter takeover, the US midterm elections, and Trump’s announcement that he would run for president again. But the largest uptick this month came on November 20—as Musk reinstated Trump’s Twitter account, people ran to Truth Social to see what he might say.
And Hickey says data tracking 270 of Truth Social’s popular accounts show posts and engagements are trending upward over time, showing a “solid growth trajectory.”
It’s a small but loyal group. Around 2 percent of US adults say they use Truth Social for news—compared to 14 percent getting news on Twitter, according to the Pew Research Center. They’re more likely to be right-leaning or supporters of Trump. And about 87 percent of Truth Social users say they expect the news and posts there to be mostly accurate. They also report higher levels of friendliness and satisfaction from using the site than those reported by people who use Twitter or Facebook for news. It’s been mired in controversy, with a man accused of attempting to attack an FBI office allegedly posting threats to the network first. The Truth Social app also became available for Android in mid-October—after the company agreed to moderate content that violates Google’s policies—giving it more room to grow.
“Not only are people going there, getting news and information and finding it accurate, but they also feel at home there,” says Galen Stocking, a computational social scientist with the Pew Research Center who has studied Truth Social and other alternative platforms.
Truth Social is both a replica and the antithesis of Twitter-like social network Mastodon. Focused on dialog and respect instead of ads, profit, and virality—meant to disincentivize trolls—Mastodon grew slowly. Mastodon also has heavy moderation capabilities, allowing server administrators to act on hate speech and other inappropriate content. It’s volunteer-run and crowdfunded, and many users encourage liberal use of the platform’s “content warnings” on posts about everything from sex to politics to news.
Then there’s Mastodon’s code. As Truth Social was under development in 2021, the Software Freedom Conservancy accused it of violating a free and open source software licensing agreement for taking Mastodon’s code. Anyone can use Mastodon’s code, but they must make the source code public. Truth Social called its code “proprietary,” which violated the licensing agreement. It later quietly added an open source section to its website, acknowledging the open source code and Mastodon.
Alongside its growth, Truth Social is dealing with a financing snag: Some $1.3 billion in funding is entangled with a merger between Trump Media and Technology Group, which owns Truth Social, and Digital World Acquisition Corp. Federal prosecutors and regulators are investigating the deal, which could push Digital World to liquidate and the funding to evaporate. The clock was ticking with a December 8 deadline for the merger, but shareholders of Digital World voted on November 22 to delay the merger until 2023. Trump Media has also reportedly eyed partnerships with right-wing social media sites Rumble and Parler.
That’s exactly the kind of problem something like Mastodon can avoid. It’s founded on an ideal of decentralization, meaning it cannot be bought and manipulated by one person because the network is made up of more than 7,700 independent servers. Mastodon has had explosive growth since Musk bought Twitter, and now has 2.4 million active monthly users, up from 381,000 the day the deal closed.
Truth Social is not decentralized, and it boasts several conservative celebrities but orbits around Trump and his brand. (He has 4.6 million followers on the platform.) Trump Media and Technology Group did not respond to requests for comment on the site’s size, how it has grown amid recent events, or whether Trump will return to Twitter.
Trump has a vested interest in standing up Truth Social, so his indifference in returning to Twitter when Musk first bought the platform and floated the idea made sense. But now that he’s running for president in 2024, it may be difficult and detrimental for Trump to resist the lure of 88 million followers awaiting him on Twitter, compared to fewer than 5 million on Truth Social. Still, he’s staying away, for now. “I hear we’re getting a big vote to also go back on Twitter,” Trump said Saturday. “I don’t see it because I don’t see any reason for it.”
Trump also reportedly has a contract with Truth Social that requires him to make many of his posts there exclusive for eight hours before they appear on other networks. (There are exceptions for some content directly related to political messaging, fundraising, and voter turnout.)
Many people who use alternative platforms like Truth Social still get information from the giants like Facebook, YouTube, and Twitter, according to the Pew research. Like users of Mastodon, which people have signed up for as they wearily watch how Twitter could change, Truth Social users might be supplementing their social media rather than fully replacing Twitter. But it’s a go-to spot for breaking news—or, at least, as the place to watch Trump’s unfiltered reactions. After US federal agents searched Trump’s Mar-a-Lago estate in August, downloads of the Truth Social app increased fivefold.
Neither Mastodon nor Truth Social may ever rival Twitter. And Trump has remained characteristically vague about his intentions for the bird site he once called home. As Musk posed a poll to Twitter on November 19, asking whether he should reinstate Trump’s account, the former president shared it on his Truth Social. “Vote now with positivity, but don’t worry, we aren’t going anywhere,” he wrote. “Truth Social is special!”
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That anon is being completely disingenuous. It is well known that the comments section in the UK tabloid DM is a very accurate snapshot of general public feeling. They are the 4th biggest online news site in the world [similarweb*com/website/dailymail*co*uk] and their analytics show the comments area is as widely read as the news content itself. Louis getting ripped apart there is hugely damaging as it perpetuates a poor image to passive readers also.
Thanks anon. That ask was not blessed with great logic. The website may be trashy and hateful but it can't be dismissed as irrelevant.
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