#invalidtraffic

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Is your CTV Ads Budget ROI Optimized with Ad Fraud Detection?

Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage in a more targeted and interactive manner. As CTV viewing time has doubled over the last four years, CTV ad spending is also projected to reach $27.47 billion. 

Some of the popular CTV platforms for advertising are Roku, Amazon Fire TV, Apple TV, etc. The radical shift in viewership from traditional TV to streaming TV has opened this great opportunity. However, the opportunity is coupled with threats and challenges to ensure the integrity of ad traffic. Advertisers spending on CTV ads risk wasting precious ad budgets on illegitimate views and impressions, ultimately diminishing their return on investment (ROI).  

According to a recent study, in the second quarter of 2024, 19.4% of programmatic ad traffic to CTVs was invalid worldwide. To protect CTV ad campaigns, automation with advanced processes and AI ML-powered solutions is necessary.  

Let’s dwell deeper and explore why validating ad traffic is essential for CTV campaigns and how it can significantly enhance your advertising effectiveness and profitability.   Click here to read more about CTV Ads

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Click Fraud: A Silent Budget Killer

Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now being cannibalized by nefarious affiliates. Brands and agencies often consider well-reputed platforms like Google, Facebook, and other platforms to give them good-quality traffic.  

In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. 

Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to 74% of Click Fraud.   

To Read More: Click Fraud: A Silent Budget Killer

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3 Major Quick Commerce Problems Resolved Through mScanIt

E-commerce paced up the sale of products largely due to convenience, and quick commerce is boosting these sales through faster deliveries. Earlier online shopping orders were delivered within a week. Then, Amazon introduced two-day, one-day, and same-day delivery, implementing the same approach for groceries or daily need products. Today, Dunzo, Instamart, Zepto, BlinkIt, and other brands have become pioneers in quick deliveries.

Quick commerce refers to the delivery of online orders within 15-30 minutes. The fast-delivery concept was first implemented by Domino’s, and you can recall it if you ever received a free pizza due to a delay in delivery. Quick commerce has rapidly gained the attention of Gen Z and millennials that want to watch their favorite sport or movie at home.

Both groups made unplanned orders in 2021, which enhanced the purchase of consumables within the year. According to the same source, the Q-Com industry had a revenue of $100 million in 2021, and 70% of the Indian Q-Com revenue came from Delhi, Bangalore, and Mumbai. During the pandemic, safe deliveries were the trend; however, Q-Commerce is bringing its fast-paced delivery concept into the limelight.

Q-Commerce has become a substitute for phone-based orders from the nearest retailers and a swift mechanism for receiving frozen, pre-packaged, and fresh orders. Brands offering this service focus on order fulfillment, timely reachability, and swift packaging, which has raised the demand for Micro-Fulfillment Centers (MFCs).

Read more about Quick commerce.