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[swiftnliftbusinessmagazine]

Insurance is highly under-penetrated in India, especially in rural areas; penetration of life insurance in India stood at 3.20% 2020-21, and a mere 1% for the non-life segment.

The insurtech start-ups see a big opportunity in this under-penetrated market and are trying to make insurance available to the rural populace with the help of their tech prowess.

From embedded sales to the use of tech to cut distribution costs, these start-ups are employing a variety of techniques to take insurance products across the country.