#indian tradional clothing brand

[dominic710]

[oshenikawdesign702]

WEEK 3.1

PART A: THEMATIC MINDMAPPING

Mindmapping terminologies, questions, and ways to collect.

During the first half of our class, we did thematic mindmapping. This was to enable us to expand on our project and map out what we want to know or know, any key terms of what we are doing, and how we can collect content for that work.

For my project, I want to do a brand design for a Sri Lankan alcohol drink "Arrack". I want to incorporate illustrations of Sri Lankan iconography and have the bottle/can designs filled with Sri Lankan culture.

For this mindmapping I chose the question: How can brand design promote Sri Lankan culture? With the help of my tutor I was able to add moe statements/words on my map and slowly find my way around this project and where I should be heading for.

My Sub Q's:

How type can bring out a culture.

How does the drink taste like?

How will it bring a culture in light to others?

How are the different ways to bring out a culture on a brand?

How will it be promoted in NZ?

Using cultural iconographys can bring out a culture on a brand.

Terminologies + Contextual Areas:

Culture.

Traditional icons.

Sri Lankan traditional masks: Raksha Masks.

Colours that represent the country.

History/meaning of icons.

Traditional drinks - Ceylon arrack.

How can I collect + generate content and all the ways I can go about?

Research history + traditions collect content.

Illustrate Sri Lankan iconographys.

Find the drink in NZ (how does it look, taste, packagaing etc).

Sri Lankan markets (colours, any patterns style etc).

Symbols of Sri Lanka patterns (Temple designs, clothing patterns etc).

Interview people born from the country - their childhood.

Look into Sri Lankan brand designs.

Look into the country - the area the drink is from, the local.

We were then put into groups of three and received any feedback or ideas to help us in our project. The two feedbacks I got was:

"Your brand could cover a variety of Sri Lankan drinks. How can you use symbols to your advantage? (Masks, etc..)."

"Traditional icons - packaging. Different flavours - a series."

Though the feedback are short and simple, this does help me to think wht to do next and look into using tradional icons to pronote culture and using different icons for different drinks = a series.

PART 2A: TERMINOLOGY INVESTIGATION

Raksha Masks: A Sri Lankan mask used in festivals and cultural dances. Raksha means "demon" and the masks are apotropaic which means it is intended to ward off evil. They are painted in vibrant colours and protruding tongues depicting various types of demons.

In my project, I see this as a unique cultural icon in Sri Lankan culture that can be a great way to be used in a brand packaging and can be a unique feature that could hopefully be recognised among people.

Arrack:

Arrack is a distilled alcoholic drink made from only two ingredients: water and the distilled sap of unopened coconut flowers from the Sri Lankan coconut palm. Typically produced in Indian, Sri Lanka and Southeast Asia. Traditionally consumed itself or in cocktail.

In my project, I see this as a great way to show a popluar Sri Lankan drink that can be enjoyed in various ways. It is something as far as I know you can't get in NZ, so would be great way to promote the drink in this branding project and have people discover new drink.

Traditional Icons:

Water Lily Flower - Sri Lankan traditional flower. Considered a symbol of truth, purity and discipline. It has connections to Buddha and used as a ceremonial flower throughout history.

Sri Lankan Elephant - Elephants were a common element in Sinhalese and Sri Lankan Tamils heraldy for over two thousand years and remained so through British colonial rule.

Lion - The symbol of a lion in Sri Lankan heraldry dates back to 486 BC, when Vijaya, the first King of Sri Lanka, arrived on the island from India and brought with him a standard depicting a lion. The symbol appears to have influenced subsequent monarchs, being used extensively by them and becoming a symbol of freedom and hope.

In my project, I want to use these icons in my illustrations here and there bringing out other aspects of the culture.

[getdistributors4]

Indian Apparel Industry- An outlook

Textile sector has been one of the flourishing and fast growing sector in the Indian Economy. The history of Indian textile industry can be traced back to the Harappan civilisation that continued further to the sino Indian silk trade. Form this time, this particular industry in Indian has witnessed many development during the colonial rule until the industrialisation in the current times. The textile industry comes after the agricultural sector and has generated huge number of skilled as well as unskilled employment. Moreover this industry has a huge economical contribution year by year and also increasing the Foreign Exchange reserve of the nation.

Contribution in the Indian Economy

The country's apparel industry is one of the oldest industries in Indian economy and its overall exports during FY 2017-18 stood at US$ 39.2 billion and it is further expected by experts to grow and reach US$ 82.00 billion by 2021. By showing constant growth, India has become a manufacturing destination for varied textile because of the availability of cheap labour, cotton based raw materials and easy accessibility to the markets in US and Europe. Though, country is showing good growth in terms of exports but in parallel to it the the textile industry has also getting the huge opportunity from the domestic market as well, so if you are planning to invest in this sector go ahead.

What apparel market includes

The textile industry comprises of all clothing line that are produced for the consumption by the customers across world. This is a wide sector and can be broken down into various clothing segments like Women's apparel Men's Wear Children's wear Sports wear Inner wear for both male & female Party wear

and list goes one, its too huge to cover in single write up

For more information on categories, check the link http://bit.ly/2GSXpDN

There are many big brands in the market like Nike, Zara, H&M etc. along with other small brands who are also making huge profits in both domestic as well as foreign markets. The apparel market works in a chain that includes, raw material supply like cotton, silk, synthetic materials etc. Then the raw material is processed and made into yarn usine hugh end technology. The yarn is then supplied to the factories, where fabrics are made. Further, the fabrics are turned into the final garments that are then sold or exported in the market through various distribution channels. Then, clothes are sold to the end customers either through tradional marketing or e commerce platforms.  

About the Indian consumers

Due to the growing working class and spending capacity, the fashion preference for apparel among Indian consumer is changing constantly. Western influence can also be the reason for the change. Later the apparel preference among people was mainly depend upon the richness of the country's culture but now they are going for more refined and globally trending fashion. Today, Indian apparel sector is more vibrant and includes huge segments than ever before like tradional, formal, casual, active, sports, party wears etc.

Why to invest in Indian textile sector

Huge & ever growing sector

Availability of raw material

Availability of cheap labour

Availability of complete value chain

Huge infrastructure

Good domestic market

Governement support

Are you planning to invest in this sector

If you are planning to start business all down from scratch then be prepared for higher risk and uncertain results. Instead, if you represent a well established brand, you will get to know the market well, risk will be low and return on investment will be high.

GetDistributors is offering opportunity for you to become sales agent of Apparel & Fashion Products. It is a leading online B2B platform that includes huge data of manufacturers from which, you can choose on various criteria like commissions, pre requisites and other beneficial points.

[dominic710]

Hastkala – Ethnic Wear Brand for Women in India - Glamorously Graceful

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