#indian apparel brands

[incenseclothing]

Looking for the Best Party Wear Women Clothing Store in Delhi? Visit Incense Clothing Co., your ultimate destination for trendy and stylish party wear. From glamorous dresses to chic accessories, we offer an exclusive collection that ensures you stand out at any event. Shop now and elevate your wardrobe! For inquiries, call us at (+91) 9999994531. Don't miss out on the latest fashion trends!

[shreeisspecial]

In the bustling world of fashion, where trends come and go with the seasons, there lies a fascinating realm that goes beyond the surface allure of clothing. This realm delves into the intricate interplay between psychology and style, exploring how our choices in attire reflect and influence our thoughts, emotions, and behaviours. Welcome to the captivating domain of the psychology of fashion, where the threads of our wardrobe weave a tapestry of identity, self-expression, and social interaction.

[wealthview]

Credo Brands Marketing IPO GMP, Price, Date, Company profile

New Post has been published on https://wealthview.co.in/credo-brands-marketing-ipo/

Credo Brands Marketing IPO GMP, Price, Date, Company profile

Credo Brands Marketing IPO: Calling all fashionistas and savvy investors! The menswear scene in India is about to get a major boost with the hotly anticipated IPO of Credo Brands Marketing Limited, the powerhouse behind the iconic Mufti brand. Mark your calendars, because the subscription window opens on December 19, 2023, promising a potential goldmine for those who get in early.

About Mufti:

Mufti has carved a niche for itself in the Indian fashion landscape, synonymous with stylish, youthful, and affordable menswear. With over 250 exclusive stores and 4,500 multi-brand outlets across the country, it’s no surprise that Credo Brands is making waves with its IPO plans.

Credo Brands Marketing IPO Dates & Price :

Dates to Mark:

Subscription Open: December 19, 2023

Subscription Close: December 21, 2023

Listing on BSE/NSE: Tentatively December 26, 2023

Price and Potential:

Price Band: Rs. 266 – Rs. 280 per share (fixed)

Grey Market Premium (GMP): Positive at Rs. 25 – Rs. 30 per share (as of December 16, 2023) – this indicates strong investor sentiment!

What’s on Offer?

Offer Type: Offer for Sale (OFS) of up to 19,634,960 equity shares

Issue Size: Up to Rs. 549.78 crore – a chance to be part of a growing brand

Reasons to Get Pumped:

Strong Financials: Credo Brands boasts impressive revenue and profit growth, along with healthy return on equity (ROE) and debt-to-equity ratio (D/E).

Diverse Portfolio: Mufti is just the tip of the iceberg! The company owns a range of brands catering to different segments, ensuring stability and growth potential.

Experienced Leadership: A team of seasoned professionals with a proven track record steers the company, giving investors confidence.

Of course, no investment comes without its risks. The apparel industry is competitive, and macroeconomic factors can impact consumer spending. However, Credo Brands’ strong fundamentals and growth trajectory make it a compelling proposition for those seeking long-term value.

Stay Ahead of the Curve:

Dive deeper: Download the Red Herring Prospectus (RHP) for a detailed financial analysis.

Track the buzz: Keep an eye on BSE/NSE IPO pages for updates and expert commentary.

Seek advice: Consult a qualified financial advisor to make informed investment decisions.

The Credo Brands Marketing IPO is a game-changer for the Indian fashion industry and a potential goldmine for investors.

Beneath the Brand Buzz:

While Mufti’s name lights up the menswear scene, the IPO offer goes beyond. Credo Brands houses a diverse portfolio, from the urbane Urban Nomad to the comfort-centric BEING. This diversification mitigates brand-specific risks and expands the company’s reach across different segments, a crucial advantage in a dynamic market.

Credo Brands Marketing Financials:

Credo Brands’ financial story is a compelling one. Revenue and profit have consistently trended upwards, showcasing a company on the rise. The cherry on top? Healthy ROE and D/E ratios, indicators of strong financial management and efficient utilization of capital. These numbers paint a promising picture for future growth and investor returns.

But Hold Your Horses, Fashionistas:

While the allure is undeniable, it’s crucial to acknowledge the potential roadblocks. The Indian apparel industry is a competitive battlefield, with established players and nimble newcomers vying for market share. Macroeconomic factors like inflation and consumer sentiment can also play a fickle hand, impacting the company’s performance.

Risks & Rewards: The Mufti Balancing Act:

Competitive Landscape: The battle for retail space and consumer attention is fierce. Can Credo Brands maintain its edge against established rivals and adapt to changing trends?

Macroeconomic Headwinds: Rising costs and fluctuating consumer spending can dampen demand. Is the company equipped to navigate these uncertainties and maintain profitability?

Brand Dependence: While diversification exists, Mufti remains the flagship brand. Is the company’s future overly reliant on its success?

Advice for Investors

Scrutinize the RHP: Dive deep into the financial details and growth projections. Understand the company’s strategies for mitigating risks and capitalizing on opportunities.

Seek Expert Counsel: Consult a qualified financial advisor who can assess your individual risk appetite and tailor an investment strategy aligned with your goals.

Don’t Chase Trends: Stay grounded in fundamental analysis and avoid getting swept away by hype or FOMO. Remember, long-term value trumps short-term thrills.

The Final Stitch: A Fashionable Future?

The Credo Brands Marketing IPO presents a compelling proposition for savvy investors seeking a slice of the growing Indian fashion pie. However, a cautious and informed approach is key. By understanding the company’s strengths, risks, and market dynamics, you can make an investment decision that fits your portfolio and risk tolerance.

So, fashionistas and investors alike, remember this: The Mufti Mania is real, but it’s not just about the label. Do your research, weigh the risks and rewards, and invest in the fabric of a future you believe in. Get More details on Groww

Also Read: How to Apply for IPO?

[indiansareedesigns07]

Best Indian Designer Sarees: Exploring the Finest Weaves

Saree, the quintessential Indian attire, is a six-yard long piece of cloth draped around the body, representing grace, elegance, and femininity. The saree has been an integral part of Indian culture for centuries and is worn by women of all ages, across different regions and communities. While sarees come in various styles, designs, and fabrics, each one has its unique story and significance, representing the diversity and richness of Indian heritage. In this article, we will explore some of the different genres of sarees in India and their distinguishing features.

Expressing Different Genres of Sarees in India:

Banarasi Saree

Kanjivaram Saree

Chanderi Saree

Bandhani Saree

Paithani Saree

[charles-leclerizz]

PORSCHE F1 TEAM

Precision Performance, Driven by Innovation

The roots of this prestigious car company date back to the early 20th century, when Ferdinand Porsche created the renowned company for automobiles in 1931. With a plentiful background of enginery exploration and innovation, Porsche has always willed itself to be associated with perfection, performance and precision. In the upcoming 2025 season of Formula One, Porsche has entered the race with a bold vision set to redefine the standard of excellence on the track. With cutting-edge technology, talent of the stars to the pursuit of vigilance, Porsche F1 Teams aim to re-write the triumph and legacy of Formula 1 history.

Sponsors :

Porsche boasts many sponsors on a universal scale, but notable names include:

‐ Hugo Boss ━ Plays a large part in designing the team's racing apparel and merch.

‐ Bose ━ Leading audio equipment manufacturer, could not only provide brand apparel but also help enhance team communication

‐ Adidas ━ For merchandising and casual team sports wear

‐ Rolex ━ A key sponsor that provides gold members with limited edition pieces created for/by the team

‐ Shell [shared with legacy team, Ferrari] ━ Provides fuel and lubricants for the team.

‐ Emirates ━ Major airline, provides commercial air trips for the team members and manufactures private jet's for important participants [drivers, team principal, CEO etc.]

‐ Sabyasachi ━ Provides sponsorship and media advertising

‐ Mahindra ━ Partnered with Porsche design and engine customisation

‐ Royal Enfield ━ Brand deals and apparel in India

‐ Amrapali jewels ━ sponsorship support along with more exclusive pieces for the team

‐ Forest essentials ━ An Indian focussed skincare brand, appealing to the more casual viewers of the sport along with media and sponsorship duties.

Team principal :

Katherine "Kate" Anderson

Katherine Anderson, also known as Kate originated from Manchester, United Kingdom. Growing up in a motorsport passionate family dynamic, her passion was sparked early on as she decided to pursue automobile and engine engineering from Oxford University. Her continued studies in Business and Advertising allowed her to pioneer women in motorsport events and lead to her being picked for the prestigious Porsche F1 team, being entrusted to bring the brand to success.

Kate is known for her dynamic leadership persona and innovative approach to management in general. She empowers her employees and colleagues under her command and fosters a friendly environment, creating excelling team performance on and off the track.

She is known to be a friendly face around the paddock, creating humorous situations and playing pranks on other personal around her. She is a natural-borne leader and commands to power and tenacity in pursuit for perfection, positive change and is a personality for inspiration to all female driver generations all around.

Drivers :

1 . Aisha Patel. 🪷

2 . Pierre Gasly. 🥐

honourary tags [for special pookies] : @disneyprincemuke, @weekendlusting, @woozarts, @mellowarcadefun, @paintedbypoetry, @33-81, @kazuha-pista-badam

[confidential-couture]

The Circular Economy: Gen Z and Millennials; Approach to Sustainable Fashion

Gen Z and Millennials' Perspective on Sustainable Fashion in the Circular Economy

Have you ever wondered how Gen Z and Millennials transform the fashion industry via their commitment to sustainability and the circular economy, making eco-friendly and high end designer fashion the new standard? Imagine a future where fashion is more than simply looking nice; it's also about doing good for the environment. The Millennial and Generation Z are creating this reality. Finding rare artefacts that no one else has is also exhilarating! These generations are driving a change in the fashion business by embracing a circular economy through pre-loved luxury designer brands that prioritizes sustainability and ethics. Let's examine their impact and how it will affect fashion in the future. 

What is a Circular Economy?

So, what exactly constitutes the circular economy? In contrast to the conventional 'take, make, dispose' approach, the circular economy prioritizes prolonging the life of items. It is a method designed to eliminate waste while making the best use of resources. Consider this: instead of tossing away an old sweater, you find a way to give it new life, whether by repurposing it or recycling the materials.

Why Generation Z and Millennials Care?

Due to their shared values, Patagonia, Reformation, and Everlane have grown in popularity. They grew up in a world where the effects of climate change and environmental degradation are impossible to ignore. For them, sustainability is more than a slogan; it is a way of life. 

Sustainable Consumption Patterns: Thrifting and Secondhand Shopping

Thrifting is no longer deemed uncool. Shopping at thrift stores and online second-hand platforms such as Depop, ThredUp, and Poshmark is now not only popular but also considered a smart and trendy option. By purchasing used items, these astute shoppers lessen the need for new things, reducing waste and conserving resources. Finding rare artefacts that no one else has is also exhilarating!

Upcycling and DIY Fashion

Another popular trend is upcycling, which involves transforming old clothing into something fresh and wonderful. DIY fashion is all about creativity and sustainability, whether upcycling an old pair of jeans into a stylish denim skirt or embellishing a simple blazer with patches and embroidery or simply investing in a discounted handbag. It's a fun way to update your wardrobe without purchasing new clothes, and it's an excellent example of the circular economy in action.

Supporting ethical brands

Gen Z and Millennials are putting their money where their mouth is by promoting brands that value sustainability and ethical practices by adopting pre-owned luxury fashion brands. They are searching for companies that are open about their supply chains and dedicated to fair labour and environmental stewardship. 

Eco-friendly materials.

These generations also value environmentally friendly materials. They choose apparel made of organic cotton, recycled polyester, and new textiles such as Tencel, derived from sustainably generated wood pulp. These materials are more comfortable, long-lasting, and ecologically friendly. Apart from this, investing in a designer handbag is also a fruitful idea. Indians are becoming more well-known for their pre-owned handbag collections, which include pre-owned Gucci handbags. 

Transparency and Accountability

Young consumers want to know where their clothes come from, who made them, and under what conditions. Brands that provide this information and take responsibility for their environmental and social impact are building trust and loyalty among these buyers. It’s about more than just the end product; it’s about the entire process from start to finish.

Social media is a valuable tool in the fight for sustainable fashion. Generation Z and Millennials use social media sites such as Instagram, TikTok, and Twitter to enhance environmental awareness and encourage sustainable fashion choices. Influencers and campaigners are discussing how to shop sustainably, the value of ethical production, and the environmental impact of rapid fashion.

Social Media Influence

Social media has made it easier than ever to create awareness about sustainable fashion. Influencers that promote eco-friendly practices and companies have a large following and can greatly influence customer behaviour. They encourage others to adopt greener choices by showing sustainable attire, thrift store finds, and upcycling projects.

Online Community and Movements

Online communities and movements also have enormous influence. Campaigns such as #SecondHandSeptember and #BuyNothingNew encourage individuals to reconsider their purchasing habits and embrace more sustainable alternatives. 

The Circular Economy: Sustainable Fashion from the Viewpoint of Generation Z and Millennials

 If you've been following the fashion world recently, you've probably seen a huge shift in how people think about their apparel. Now the same goes for the designer and branded handbags as well. The days of disposable fashion and transient fads are over; instead, a new movement is rising, led mostly by Generation Z and Millennials and that is pre-owned luxury handbags. Take for example, The Bottega Venetta clutch price in India has seen a huge shift and millennials are approaching it to get discounted designer handbags. This movement revolves around the circular economy, in which sustainability and longevity are prioritized over constant consumption. But what is the circular economy, and how are younger generations paving the way? Look at how Generation Z and Millennials are transforming the fashion world through their devotion to sustainability. The circular economy emphasizes the design of clothes and handbags that can be reused, repaired, and recycled, reducing environmental impact.

The Role of Generation Z and Millennials

Generation Z and Millennials have grown up in an increasingly environmentally conscious world, and their shopping patterns reflect this. They prefer brands that exhibit a commitment to sustainability, and they are more willing to support businesses that provide information about their manufacturing procedures and materials.

Thrift Shopping and Secondhand Fashion

One of the most notable trends among these generations is the increase in thrift shopping and second-hand clothing. This trend not only lowers the cost of fashion but also extends clothing life cycles, decreasing waste. It's a win-win situation for customers who want to find unique things while also reducing the environmental impact of the fast fashion industry.

The Appeal of Vintage

Vintage clothes have a distinct attraction for Generation Z and Millennials, who see it as a means to express themselves while simultaneously supporting sustainability. Wearing antique clothing is a chance to distinguish yourself in a world filled with mass-produced goods. Furthermore, the quality and craftsmanship of vintage clothes frequently outperform modern fast fashion, making it a more sustainable option in the long run.

Upcycling and DIY Fashion

Upcycling, or creatively repurposing old materials to make new things, is a trendy trend among younger generations. This DIY approach allows people to personalize their clothing while eliminating waste. Upcycling stimulates creativity and sustainability at the same time, whether it's converting old trousers into chic coats or turning discarded materials into unique accessories.

Ethical and sustainable brands.

The need for ethical and environmentally friendly products is also rising thanks to Generation Z and Millennials. Companies like Patagonia, Everlane, and Reformation are gaining popularity due to their dedication to fair labour methods and environmentally sustainable products. These firms are open about their supply chains and work to reduce their environmental effect, which aligns with the ideals of younger consumers.

The Future Of Fashion

So, what does the fashion industry's future look like? If Gen Z and Millennials had their way, sustainability would be the norm rather than the exception. Here are a few ways they are influencing the future of fashion.

Innovation and Technology.

More innovation and technology are expected in pre-owned luxury fashion brands, ranging from biodegradable materials to computerized closets. These generations are technologically adept and open to new ideas, which drives developments in fashion sustainability. For example, firms are producing fabrics that degrade harmlessly after use, decreasing the impact on landfills.

Circular Fashion Business Models

We're also witnessing an increase in circular fashion business models. This includes rental companies like Borrow the Runway, which allows you to borrow high-end apparel for a fraction of the price, as well as resale platforms that make it easy to buy and sell used items. 

Education and Policy Change

Education and policy reform are also important. Young people are campaigning for improved sustainability teaching in schools and universities, as well as legislation that holds businesses accountable for their environmental impact. This could range from stricter waste and emission laws to incentives for sustainable materials.

Thrift Shopping and Secondhand Fashion

One of the most notable trends among these generations is the increase in thrift shopping and second-hand clothing. Thrift shopping benefits the environment by reducing the demand for new apparel production.

Affordability: Thrift stores frequently sell pre-loved luxury designer brands with high-quality things at a fraction of the original price.

Unusual Finds: Finding vintage or one-of-a-kind items that are not sold in traditional retail outlets.

Supporting Charities: Many thrift stores are operated by nonprofit organizations, so your purchase usually benefits a good cause.

Conclusion The pre-owned luxury designer bags industry is flourishing at the same pace. Gen Z and Millennials are at the forefront of this movement, leveraging their purchasing power and influence to force change in the fashion industry. They demonstrate that fashion can be stylish and sustainable by thrifting, upcycling, supporting ethical products, and utilizing social networking. Even in India, millennials are keen on buying preloved handbags including Gucci, Prada and second hand Balenciaga bags. There is a huge popularity for bags online where you can easily buy on its website. Chanel, Bottega Veneta or Burberry bags online are easily accessible. As these generations continue to push for environmental protection and demand transparency and accountability from brands, the future of fashion appears greener and brighter than ever. Movements foster a sense of community and collaborative action, demonstrating that modest improvements may add a significant impact.

[fashiondesign-college]

Discover Your Path: Top Careers in the Fashion Industry

The world of fashion is a dynamic and multifaceted realm, offering a plethora of exciting career opportunities beyond the runway. If you're passionate about style, design, and creativity, the fashion industry has a place for you. In this article, we'll explore some of the top careers in the fashion industry that allow you to make your mark and express your unique talents.

1. Fashion Designer As the heartbeat of the fashion industry, fashion designers are the creative visionaries who conceive and create clothing and accessories. They turn concepts into reality through sketching, pattern making, fabric selection, and garment construction. Fashion designers work for established brands, create their own labels, or design costumes for theater and film.

2. Fashion Merchandiser Fashion merchandisers bridge the gap between design and retail. They analyze market trends, make purchasing decisions, and manage product assortments for fashion retailers. A keen understanding of consumer behavior and fashion forecasting is essential for success in this role.

3. Fashion Stylist Fashion stylists curate outfits and looks for individuals, fashion shoots, editorials, and events. They have a deep knowledge of current trends, fashion history, and an eye for aesthetics. Fashion stylists often work freelance or collaborate with magazines, photographers, and celebrities.

4. Fashion Photographer Fashion photography is an art form that captures the essence of fashion through the lens. Fashion photographers collaborate with designers, models, and stylists to create visually stunning images for magazines, advertisements, and social media campaigns.

5. Fashion Buyer Fashion buyers are responsible for selecting and purchasing apparel and accessories for retail stores or online platforms. They need to have a keen sense of style, market trends, and negotiation skills to make informed buying decisions.

6. Fashion Marketing and PR Fashion marketers and public relations specialists promote fashion brands, designers, and products. They create marketing campaigns, manage brand image, and organize events to generate buzz and engage consumers.

7. Textile Designer Textile designers create fabric patterns, prints, and textures used in fashion and interior design. They play a crucial role in the design process by providing unique textiles for clothing, upholstery, and home decor.

8. Fashion Illustrator Fashion illustrators bring fashion concepts to life through drawings and digital illustrations. They communicate design ideas, sketches, and collections in a visually captivating manner.

9. Fashion Educator If you have a passion for fashion and a desire to share your knowledge, a career in fashion education might be for you. Fashion educators teach aspiring designers and industry professionals about design principles, fashion history, and practical skills.

10. Fashion Entrepreneur For those with an entrepreneurial spirit, starting your own fashion brand or business is a rewarding path. It allows you to create your unique designs, manage your brand, and showcase your creativity to the world.

Unlock Your Fashion Career at IIFD

.IIFD - Indian Institute of Fashion and Design is one of the best fashion design colleges in India and IIFD is your gateway to a successful career in the fashion industry. Whether you aspire to be a fashion designer, stylist, merchandiser, or any other fashion professional, IIFD offers industry-relevant programs, experienced faculty, and state-of-the-art facilities to nurture your talents.

Ready to embark on your fashion career? Join the Indian Institute of Fashion and Design (IIFD) and take the first step toward a vibrant and creative future in the fashion industry. Explore IIFD programs, learn from experienced faculty, and ignite your passion for fashion.

[paneerlajwanti]

khud ke products ko market karke back in trend decide karna ← indian fashion apparel brands

[nickronindia]

Update Your Styling Game With Sneakers

Sneakers have developed from a gym need to a casual necessity that every man must have in this day and age. Honestly, the lure of a good pair of casual shoes is unrivaled. They can help you seem effortlessly dapper while balancing comfort and sophistication. If you're wanting to buy a pair of stylish casual sneakers shoes for men, or if you already have a pair or two, here's how to dress them up. 

 Essential yet classic

The most casual way to wear your trainers is with casuals that scream comfort and relaxation. Whether you call these men's casual shoes sneakers, low chucks, canvas, or something else, they are your best chance for making a simple yet substantial sophisticated casual statement.

The basic trainer is a really adaptable garment, but it works best with certain styles, particularly safe types like the good classic' jeans and shirt combo. While there are no hard and fast rules, when it comes to styling fundamentals with trainers for guys, one may experiment and figure out what works best.

 A pair of jeans in your favorite color. Combine it with a sophisticated plain shirt.  

A formal classy twist

Men like experimenting with their fashion sense, and trainers allow them to do so with their diverse appeal. Moving beyond safe casual tees, one may pair their casual shoes in a little unconventional way - with a blazer. As absurd as it may appear, trainers are a wonderful option when seeking to liven up an elegant style quo. 

Pair with: Denim, a T-Shirt, and a Blazer for a modern and stylish appearance. 

 The luxe appearance 

Red carpet ready, but want to skip the traditional shoes for a more modern look? Adding a pair of fashionable trainers to your suit is the perfect way to liven up your look. And which is better than "Nickron" one of the best and the finest luxury sneakers brand.

Expert Styling Advice 

 Always put comfort first - choose shoes that guarantee both comfort and style. Here you may get comfortable but fashionable casual shoes for everyday usage.

Choose classics over fads - although too fashionable shoes may become obsolete in a season, classics like these white shoes from our luxury collection can last you a lifetime.

Versatility is important: Choose sneakers that may be worn with a variety of outfits. Colors such as black, white, and neutrals are safe bets.

Maintaining the sneakers will not only give you the confidence to flaunt them, but it will also make a lasting impression.

Our Top Picks For The Latest Sneakers For Men

Men's Classic White Sneakers 

A simple traditional pair of white casual shoes for guys will get the job done. They're so fashionable and adaptable that they'll go with every outfit you wear. 

Shoes for a Casual Look 

Black is the color of fashion aficionados and a real testament to style in the present day. It never goes out of style and gives immediate sophistication to any apparel. 

Shoes for Everyday Use 

The neutral color is a perfect addition to your shoe collection if you want to add color to your ensemble while remaining sophisticated. 

Sneakers are a fad that will be around for a long time. Investing in a decent pair will give your look a much-needed boost. Purchasing sneakers does not have to drain your bank account. Choose from the latest men's sneakers from Nickron's luxury collection and be ready to be astounded by the variety of designs available at reasonable rates. Choose from a variety of colors and styles of casual shoes for men, all intended to provide the finest in comfort and style to the modern Indian guy.

Shop our latest collection of casual shoes for men and prepare to elevate your style game like never before. Nickron allows you to shop from the peace of mind of your own home.

[cybermart-india]

Top online fashion store in india

The purpose of Online Shopping Sites in India is to provide customers with convenience while shopping. It can be anything like clothes, household materials, books, or electronic equipment. Online shops are considered the one-stop platforms for buying and selling any item. Cybermart is one of the leading E-commerce companies. Here we have a wide variety and brands with fascinating colors, quality and adorable outfits, accessories that are bombarded with your style, a Classy Men's collection, and so on. 

Smartbuy Cybermart was well-established in the US but now expanded to India. On July 23, 2021, it incorporated its origin in Hyderabad. It is a non-government organization. The paid-up and the authorized company share is 1,00,000.  The team works efficiently in delivering products that have efficient qualities. This commercial company prioritizes the requirements of customers and provides reasonable prices along with that there will be seasonal & festival offers on various brands. 

All materials required by customers are accessible on the website. Being stylish and trendy with transparency on products are sold on the website. Let's discuss how women's apparel collections are unique. There are size options along with colors and excellent quality fabrics. Indian and western wear based on current fashion gathered in one place in Cybermart. The one who wants to grab attention, gain lime-light and adore self-beauty should visit and grab the deals on the accessories and footwear ranges. 

Men’s clothing range consists of multiple options based on the color combinations for casual daily wear jackets and hoodies. The availability of distinct fashion wear does not compromise on quality. Huge sales and discounts on the multiple products can be grabbed by making the Cybermart best place to shop and even in lesser duration, one can obtain the products. Easy to return and deliver the products in time increases the credibility of the product and helps in gaining customers' trust. The accessories and the collection of footwear for casual and sports for men are excellent. 

Cybermart is the leading commercial website that has numerous products in fashion, household, and electronics. All affordable products online that to the tip of the finger is added advantage of our products. When quality meets quantity miracles happen so that is the case here.

Men acquire classy, decent, and at the same time trendy collections for the upgradation of their wardrobe. All wardrobe essentials for men are available on the Cybermart online shopping site in India. It can be formal, casual, T-shirts, buttons, and in the footwear collection of men's shoes, and loafers of various brands for a casual, party, and stylish wear included. 

[madchatter]

These PR disasters defined the course for certain brands in 2019

No matter how many precautions you take, sometimes things go out of control. You cannot possibly prevent every single disaster that might come your way and PR campaigns are no exceptions. PR campaigns sometimes go wrong too, and sometimes you’re in the middle of a murky PR disaster with no scope of salvation. It is important to learn from mistakes (yours and others) to ensure your brand and organization is best prepared to save its reputation. And sometimes, it is best if we learn from other’s mistakes. With the year ending, here’s a look at some of the biggest PR mishaps of 2019:

Tesla’s Cybertruck launch

This goes up #1 because it’s my favourite fail of all times. Not only did Cybertruck’s unbreakable windows smash, leaving Elon Musk very red-faced, but also turned around the entire PR mishap into a unique sales opportunity for Tesla. The company now has more than 200,000 pre-orders, all through the window smashing incident.

While the initial incident dipped Tesla’s stock prices, the PR and media curiosity around Cybertruck eventually led to the huge spike in intrigue seen in the form of pre-orders. This is a one-off instance of “Any publicity is good publicity” that just turned out great for Cybertruck eventually.

The case of a split Nike shoe and a pregnancy debacle

The world’s largest and one of the most revered sports apparel brand suffered a major embarrassment this year when basketball player Zion Williamson’s Nike show fell apart during one of the biggest games of the year. He even ended up spraining his knee as a result of the mishap. This could have been a product liability case for Nike, let alone embarrassment in front of millions of views. The “Just Do It” brand has been known to be motivational and aspirational for people across the globe, this incident led to their stocks falling 1% on that trading date. Even with small incidents like a shoe breaking apart, it means a brand instantly loses an amount of trust and market cap among consumers.

Apart from that, the revered brand also was caught up in a compensation case around payments. It was reported that Nike would reduce the payments towards athletes if their performances fell short (even during pregnancy/childbirth). This opened a can of worms with regard of double standards. The company faced major backlash over cutting compensation during pregnancy and childbirth. Later, the company worked towards changing their policies.

Gillette’s “The Best Men Can Be” campaign

Admittedly, this campaign by Gillette has been one of the bravest and clutter breaking campaign in the post #MeToo era. While the intention of the popular razor company was to start a conversation about men holding each other accountable, the campaign did not go down too well with their core target audience – men. This ad campaign is split in half and half with its appraise as well as criticism. The internet is abuzz with equal amounts of praise and backlash. MarketingWeek claimed the ad backfired on the brand and affected sales metrics.

The Great Indian CAA-NRC Uproar

Closer home, nothing has hit the country like the recent uproar over the Citizenship Amendment Bill and National Registry of Citizens. With millions out on the roads protesting the government’s move, this has probably snowballed into the biggest PR crisis for Bharatiya Janata Party in a very long time. While the future of the act is undecided at the time of writing of this article, people will look back as this moment being a landmark positioning factor for the political party in coming elections.

With 2020 inching closer, let’s hope they find recourse that helps in rebuilding brand credibility and equity.

[sitaram-designer]

Why Does Every Womens Wardrobe Must Have Traditional Ethnic Wear

The women's traditional clothing of a culture is an essential component of a lot of different societies, not to mention a classic fashion statement. These articles of clothing, including sarees, kurtas, and lehengas, are steeped in history, tradition, and culture, and they have the ability to lend a one-of-a-kind quality to any wardrobe. Keep reading to know why your wardrobe must have traditional ethnic wear for women.

The adaptability of traditional ethnic clothing for women is one of the primary reasons why every closet ought to contain some of this clothing. These articles of clothing are appropriate for both business attire and more relaxed settings. For example, a saree can be worn in a manner that is traditional and formal for an event like a wedding, or it can be worn in a manner that is less formal and more modern for an occasion like hanging out with friends. Because of its adaptability, the product offers excellent value for the money.

A person's cultural history can be celebrated and honored in several ways, and possessing traditional ethnic clothing can be one of those ways. These articles of clothing are an essential component of many different cultures and can be worn as a display of pride and admiration for one's ancestry and tradition. One method to honor one's Indian ancestry while also celebrating the celebration of occasions like Diwali is to dress in traditional Indian garb, such as draping oneself in a saree. You must buy traditional ethnic wear for women online for better options.

In addition, weddings, festivals, and religious rituals are all occasions that call for special attire, and one option that is both exquisite and fashionable is traditional ethnic apparel. The fact that traditional ethnic wear for women typically has sophisticated designs and is covered with lovely embroidery and embellishments makes them well-suited for the events in question. They offer a means by which one can distinguish oneself from the crowd and express one's individuality.

Traditional ethnic wear for women is not only significant in terms of culture and fashion, but they also offer a choice that is sustainable and kind to the environment. The majority of these garments are hand-woven, and they are constructed out of natural fibers such as cotton and silk, both of which are non-toxic to the environment and biodegradable. As a result, compared to rapid fashion, wearing traditional ethnic wear is the option that is more responsible and better for the environment.

Last but not least, traditional ethnic wear for women from a particular ethnic group is frequently an heirloom that is handed down through the generations. They are frequently appreciated and cared for, and as a result, they might be considered a unique thing by many people. These garments have the power to bring back happy thoughts and feelings from the past, as well as offer a sense of connection to the past.

If you have been looking for the best online womens clothing store, you may get in touch with Sitaram Designer. Our brand has the most amazing designs of traditional clothing. Shop them now!

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Lakshita Franchise: A Lucrative Opportunity in Women’s Fashion

Lakshita, a well-recognized women’s apparel brand, started its journey in 2000 in Noida and has since carved a prominent name in the Indian fashion industry.

With a strong presence across Delhi NCR, Punjab, Haryana, J&K, Uttarakhand, and Uttar Pradesh, Lakshita is rapidly expanding its footprint nationwide.

Offering a perfect blend of modern styles and traditional Indian values, Lakshita is a trusted brand catering to women from all walks of life.

Why Partner with Lakshita?

Becoming a Lakshita franchisee means joining a thriving community that prioritizes quality, inclusivity, and customer satisfaction.

With a wide range of stylish and affordable designs, including sizes up to 4XL, Lakshita caters to a diverse audience.

The brand’s tagline, “many roles, one life,” resonates with women across India, making it a trusted choice for modern and traditional wear.

Lakshita operates on a Franchise Owned Franchise Operated (FOFO) model, allowing franchisees to own and manage their stores while leveraging the brand’s well-established reputation and comprehensive support.

The company also offers a Company Owned Company Operated (COCO) lease model, strategically located in high-traffic metro areas, ensuring a consistent customer experience.

Investment Details

Space Requirement: Lakshita stores require 600–1000 sq. ft. of covered area to showcase the extensive product range and create an immersive shopping experience.

Interior Design: Franchisees need to invest INR 2000–2500 per sq. ft. for store interiors, ensuring a modern and appealing ambiance.

Security Deposit: An additional INR 2000–2500 per sq. ft. is required for inventory, stocked on a Sale or Return (SOR) basis, minimizing financial risks.

Profit Margins: With gross margins of 25–32%, Lakshita ensures profitability while maintaining competitive pricing.

Comprehensive Support for Franchisees

Lakshita offers end-to-end support to franchisees to ensure smooth operations and sustained success.

1. Marketing Support: Franchisees benefit from extensive online and offline marketing campaigns, including social media promotions and digital advertising.

2. Staff Training: Comprehensive training programs equip staff with customer service and operational skills.

3. Inventory Management: The SOR system allows franchisees to stock a variety of products without bearing inventory risk.

4. Operational Guidance: From store layout to daily operations, Lakshita provides continuous guidance to maintain operational excellence.

A Sustainable Brand with a Legacy

Lakshita’s commitment to sustainability includes waste management strategies, electric vehicle use, and plans for solar panel installation.

With a focus on corporate social responsibility, the brand supports employee families and various social causes, further enhancing its appeal.

Conclusion

Investing in a Lakshita franchise is a gateway to success in the dynamic fashion industry.

With a proven FOFO model, extensive brand support, and ambitious expansion plans, Lakshita offers a lucrative opportunity for entrepreneurs.

Explore this rewarding franchise opportunity today and join the legacy of a trusted women’s fashion brand.

For more information, contact: +91 92054 34226.

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International expert on business and human rights interacts with apparel industry on responsible business conduct

The United Nations in India convened an interactive roundtable on Responsible Business Conduct in the Textile and Apparel sector this week with an international expert on business and human rights and representatives from the apparel industry and UN agencies in India.

The roundtable focused on the Indian industry’s leadership in driving sustainability in responsible business and its readiness to comply with national and global regulatory changes and due diligence processes.

Responsible business practices help the industry manage environmental risks, strengthen worker trust, and help the industry stay ahead of consumer and regulatory expectations.

Professor Surya Deva of Macquarie University spoke about the need for industry to look at an agenda of profit with principles and the crucial role that businesses play towards communities, the environment, and the wider planet. He gave an overview of the changing international regulatory landscape and the impact on Indian businesses, given the interconnectedness of global supply chains.

“I strongly believe that business leadership must adapt to this transformation,” Professor Deva said, “Businesses are here to make a profit and if they make a profit, they promote human dignity and development. They provide employment and fair wages, contributing to inclusive growth. However, the Business and Human Rights agenda cannot be one-size-fits-all. This is where UN agencies in India can support with pathways that help businesses become responsible.”

Representatives from the Clothing Manufacturers Association of India (CMAI), clothing brands including Tata Trent, Reliance Brands, Peppermint, Spykar, Blackberry, Bonsoir, Fritzberg and La Romani, Lacoste, and exporter Matrix Clothing shared their experience and expertise on driving sustainability in their operations and value chains, as well as challenges related to compliance, especially in the Micro Small Medium Enterprise (MSME) sector.

Speaking on this matter, Rahul Mehta, Chief Mentor, of the Clothing Manufacturers Association of India (CMAI), said, “There is awareness about sustainability and human rights in businesses, even in small manufacturers. What we need to do is to get the concepts out of seminar rooms and bring them to the real world. It won’t be easy and will take time. But we are moving in that direction. We are showing the industry that we can adopt these practices and still stay profitable.”

Presenting best practices from the Indian industry, Sanjay Rastogi of Tata Trent provided an overview of how they have embedded human rights into their business, including the value chain, frameworks and assurance mechanisms.

UN Resident Coordinator in India Shombi Sharp underlined the commitment of UN agencies in India towards mainstreaming sustainability and circularity in the textile industry. He said: “Responsible business isn’t just a goal – it’s a strategy – for enterprise resilience, value creation and success in an evolving global market. The UN team in India is already engaging significantly with the textile and apparel sectors, but so much more we can do together, with industry stakeholders such as CMAI.”

The roundtable was part of Project SU.RE or Sustainable Resolution, an initiative of the Ministry of Textiles, Reliance Brands Limited, CMAI, and UN in India. The project represents the Indian apparel industry’s largest voluntary commitment to sustainability. This collaboration not only empowers signatories to transform into sustainable brands, but through the sharing of best practices, it seeks to reduce the footprint of the sector, both locally and globally.

Aside from his academic work, Professor Deva is also the UN Special Rapporteur on the right to development. He is currently in India in his personal capacity.

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Which is the best cotton in India that is as superior as pima cotton?

India is renowned for its cotton production, and among its vast varieties, Egyptian cotton, Suvin cotton, and organic cotton stand out for their premium quality. Suvin cotton, in particular, is often compared to the globally acclaimed Pima cotton. Known for its exceptional softness, high strength, and long-staple fibers, Suvin cotton is a favorite among luxury apparel manufacturers.

When it comes to kids’ clothing, choosing superior-quality cotton is essential. The fabric must not only be gentle on sensitive skin but also durable and breathable. Suvin cotton ticks all the right boxes, making it a preferred choice for kids apparel manufacturers in India. Its naturally smooth texture and hypoallergenic properties ensure comfort and safety for children while maintaining durability even after multiple washes.

Manufacturers like Cotton O Kids leverage the finest Indian cotton, including Suvin, to create high-quality, sustainable garments for children. With a focus on premium materials and advanced production techniques, they ensure that the fabric retains its luxurious feel while meeting global quality standards. This dedication to quality and sustainability has made them a reliable partner for brands seeking ethically produced, superior kids' apparel.

For brands looking to deliver exceptional clothing lines, opting for Indian cotton like Suvin can elevate product quality. With its unparalleled characteristics, this cotton variety offers a perfect blend of comfort, durability, and luxury—making it an excellent alternative to Pima cotton.

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List of top trouser pant manufacturers and suppliers

Trouser manufacturers in india India has a thriving garment and textile industry, with numerous manufacturers producing trousers for both domestic and international markets. The country is known for its large-scale production of various types of trousers, including casual, formal, and workwear options. Here are some notable trouser manufacturers in India. Raymond is one of India’s largest and most recognized textile and garment manufacturers, known for producing high-quality trousers, including formal and semi-formal styles. trouser manufacturers in india They are renowned for their fine fabrics and premium tailoring. Van Heusen is a popular brand in India, offering a wide range of trousers for men and women. They are particularly known for their business and formal wear, with a focus on stylish and comfortable trousers. Peter England is another leading brand in India that manufactures affordable, quality trousers for both formal and casual wear. The brand is well-known for its classic fits and durability.

trouser manufacturers in india Jabong is a well-established online retailer in India that sells trousers from various Indian and international manufacturers. trouser manufacturers in india They stock everything from casual chinos to business trousers. Pantaloons offers a wide variety of trousers for all occasions, including formal, casual, and ethnic trousers. The brand is known for affordable yet high-quality pants for the Indian market. Japanese brand, operates in India as well. They produce a wide range of trousers, including chinos, dress pants, and casual styles. They focus on comfort, style, and affordability. Arvind is one of India’s largest textile manufacturers and also produces high-quality trousers. The company manufactures pants for both domestic and international markets and is known for premium denim, chinos, and other fabric-based trousers trouser manufacturers in india.

Specializing in children’s apparel, Gini & Jony also manufactures trousers for young adults. They offer trendy and comfortable trousers that are well-suited to the modern Indian market. A leading retail chain in India, V-Mart sells affordable and stylish trousers for both men and women, with a focus on value for money and a wide range of designs and fabrics. Siyaram's is known for its premium fabric production, including a range of trousers. The company manufactures men’s formal and semi-formal trousers under its own brands. While primarily known for footwear, Bata also manufactures a range of trousers, especially casual and smart-casual designs. They offer both affordable and durable options.

trouser manufacturers in india well-established brand in India, known for producing affordable formal and semi-formal trousers for men. They specialize in good quality at reasonable prices. While Liberty is primarily known for footwear, they also produce a limited range of clothing, including trousers, focusing on quality and comfort. This manufacturer specializes in cotton-based fabrics and produces various garments, including trousers, for both the domestic and international markets. Based in India, Sudarshan Clothing manufactures custom trousers for both local and international clients. They specialize in private-label production and have expertise in creating both casual and formal trousers.