#in the format of a clickbait title: number three may surprise you

[devildom-moss]

MC and Solomon's demon relations

(+18)

[MC chatting with Solomon while Belphie naps on their lap]

MC: I’m still kind of jealous that you have a pact with Barbatos.

Solomon: You have all seven brothers - and you can always call on me for anything. You’re my favorite, most precious apprentice, after all. What more do you need?

Belphie, shifting in your lap: Gross.

MC: Shh, go back to sleep, Bel. Anyway, I know that, but Barbatos is so powerful.

Solomon: And hot?

MC: Extremely hot. The only thing that evens the playing field is his fear of rats. It’s got to suck to have his weakness be a small creature I could literally hold in my hands.

Solomon: To be fair, I know something you could hold in your hands that would make me weak, too.

MC: I swear, if you’re talking about-

Solomon: Yes, my dick.

MC: . . .

Belphie: You don’t even need to use both hands for mine.

MC: I thought I told you to go back to sleep!

Solomon: Did he just. . .?

MC: Yeah, he doesn’t mind admitting he’s on the smaller side.

Belphie: Small dick, open mind. I provide options and variety, what do you offer?

Solomon: This is more information than I wanted to learn today.

Belphie: Next time don’t flirt with my human right in front of my face. Now, take your decent 5.5 and find someone else to handle it.

Solomon: How did- MC?

MC: It wasn’t me.

Belphie: Only two more guesses. Or was it three?

Solomon: . . .

MC: Three of the brothers? Nice. Which ones?

Solomon: No. We're not doing this.

MC: Come on, tell me~!

[expertdigitalmarketingthing-blog]

11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging.

I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!

11 Checkpoints To Write Optimised Content For Your Brand in 2019

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[getfoundfastblog]

How to Write Headlines Your Customers Can’t Resist Clicking

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone.

Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression.

But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time.

The best headlines therefore serve as a promise to the reader about what they’ll get for their time. Never forget that a great headline acts like a bargain: “read this, and you’ll get something special or valuable or informative out of it.”

So how do you start to shape expectations and earn interest right from the headline? You can rely on a couple of tried-and-true formulas, as one option. You should also mull how accurately and succinctly your headline summarizes the central takeaway of your post.

To help you get started, here are three methods you can try in 2018 to write better blog headlines and earn more clicks, along with a few other tips.

Method 1: Distill Your Article Into a Headline by Gradually Dropping Your Word Count

This first method is time consuming and involves some hefty thinking, but after a few tries you’ll be able to do it subconsciously in seconds.

In fact, most of us already try to use this method when writing headlines, we just don’t think about it. Getting practice makes your approach more deliberate while teaching you how to skim your content for an accurate central takeaway.

The method works like this:

Identify a central thesis, argument, idea or purpose of the article

Identify two to four main sub-points or pieces of evidence for the main point

Use the above two items to summarize your article in less than 200 words

After writing your summary, edit it down to 100 words

Edit your 100 word summary down to 50 words

Edit your 50 word summary into a single sentence

Take your sentence-length summary and condense it further into a headline below 90 characters

See if you can condense the message into just a few words using less than 65 characters

Re-read your 200 word summary to see if you left anything important out, then come up with an alternative <70 character headline

Repeat steps 7-9 to come up with a few alternative options

This method may seem tedious, but it’s good practice for teaching your brain to recognize thought processes we take for granted. Translating a huge chunk of text into a short summary involves lots of mental processing, but we are able to do it in seconds thanks to our wonderful minds.

At the same time, our minds are trying to do a million other things when we write headlines. Using the above method keeps us focused on a central idea, and it can steer your headline writing back to a more logical place if you ever feel lost.

Method 2: Use Headline Formulas That Earn Tons of Clicks

Publishers like Buzzfeed, Upworthy and Bored Panda don’t earn millions of clicks a week by coincidence. They have blog writing down to a science, including the practice of writing juicy headlines that generate stampedes of clicks.

Based on research and performance data, here are a few of the most successful three-word headline phrases these publishers use to generate huge, highly engaged audiences:

will make you

this is why

can we guess

only X in

the reason is

are freaking out

X stunning photos

tears of joy

is what happens

Other common traits of popular headlines include:

Using numbers to imply a list (“10 Reasons Why…”)

Referring to the audience in the second-person (“You Won’t Believe…”)

Implying emotion (“This Hilarious Piece of Advice…”)

Lead with a strong, commanding action verb (“Take Control of Your Day by…”)

There are also many other tried-and-true blog headline writing formulas worth experimenting with.

Now, when looking at these lists, some may refer to this data-based approach to writing blog titles as “making clickbait.” Those people would be correct.

Even though clickbait-ish headlines have become a punchline, they still work. A post like “Watching This Baby See Her Dad for the First Time Will Make You Smile” sets a concrete promise to the reader for what they’ll get out of the post.

Our cynicism towards headlines like these comes from the fact that we click on these posts only to feel deceived. E.g.: “No, #16 did not surprise us, Buzzfeed, because it’s literally the first thing we thought of.”

So, when writing headlines with this approach, make sure they still accurately reflect the actual content of your article. Which brings us to method #3.

Method 3: Compromise by Combining Headlines From Methods 1 and 2

Rand Fishkin of Moz offers a handy way to resolve the conflict between headline descriptiveness and viral appeal.

He suggests creating at least one headline using each of the above methods. Then, try to combine them.

Here’s an example:

Descriptive Headline: “Implied Consent Laws Demand Choice Between Incriminating Yourself and Mandatory Jail Time”

Sensational Headline: “This One Weird Trick Could Get You Out of a DUI, But You May Spend the Night in Jail!”

Combination: “Here’s What Happens When You Delay Your Breathalyzer Test in an Implied Consent State”

Now, an even better headline might read: “5 Reasons to Delay Your Breathalyzer Test in an Implied Consent State”. Why? Because they then know they don’t have to read the whole article to get the gist. They can just read the five subheadings in quick succession.

That particular headline requires the article to be broken down in list format, though, so consider the how you might use the structure of your article to create an appealing headline before you start writing.

A Few Other Tips to Help You Write Better Blog Headlines

Look up synonyms to replace weak words with stronger ones or multiple words with a single descriptive one

Use strong verbs

Avoid using “being” verbs like “is” and “are”

Use CTR to gauge how clickable your headline is; make note of high benchmarks to learn from them

If you have a high CTR but a high bounce rate for your content, that’s a sign your headlines need to more accurately reflect your post content

Beware of spam trigger words, especially when sending emails

You can A/B test multiple headline options when creating promoted social media posts or email campaigns; study the results to find patterns for successful headlines

When in doubt, come up with at least five alternatives and ask someone for their input!

Headline writing is a tricky dance, but when you recognize what’s important, it becomes that much easier. Keep your audience’s valuable time in mind, promise them something great, don’t misrepresent the post, and study your own data to discover what works!

For more information on how Get Found Fast can help with your marketing strategy contact our Denver SEO office today.

  Article Source right here: How to Write Headlines Your Customers Can’t Resist Clicking

[expertdigitalmarketingthing-blog]

11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging.

I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!

11 Checkpoints To Write Optimised Content For Your Brand in 2019

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[expertdigitalmarketingthing-blog]

11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging.

I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!

11 Checkpoints To Write Optimised Content For Your Brand in 2019

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[expertdigitalmarketingthing-blog]

11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging.

I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!

11 Checkpoints To Write Optimised Content For Your Brand in 2019

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[expertdigitalmarketingthing-blog]

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging.

I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!  

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[expertdigitalmarketingthing-blog]

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging. I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!  

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[expertdigitalmarketingthing-blog]

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging. I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!  

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article

[expertdigitalmarketingthing-blog]

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019

Best 11 Checkpoints To Write Optimised Content For Your Brand in 2019 - We all know the historical importance of blogging. I’m not surprised when I see statistics like: 53% of the marketers admit that blogging is their apex priority. At the same time, as a marketer I know, a lot can be done to create interactive and optimised content; not just for backlinks. Here we have a list of checkpoints you can refer before creating a blog for your site. These checkpoints will help you to create an optimised content that will help you rank better and it would be interactive for your audience too. Here we go…!!!  

1. Follow The Customer Conversion Funnel

The three stages of customer conversion funnel are Awareness, Consideration, and Decision. Figure out first, into what stage your content would fall. Identifying your target market helps in creating meaningful and optimized content as you would be knowing what exactly they are seeking.

2. Create a killer headline

The headline is one of the points in the flow chart that decides whether the person would click on your blog to read in depth or not. So, it must be attractive. By attractive, I don’t mean clickbait, It should simply let visitors know that this is the blog they should never miss to read. Rather than putting the headline like Here are the 5 locations in Nova Scotia to visit, write something like 5 Locations You Shouldn’t Miss In Nova Scotia! Also, avoid clickbait titles like What Locations Did Halle Berry Visit in Nova Scotia?

3. Assign One Primary Keyword

It is important to assign a primary keyword, so you can add the particular query in the appropriate amount. Apart from a primary keyword, you would also want to add some Latent Semantic Indexing (LSI) & long-tail keywords. These keywords help you climb the rank ladder and also showcase your blog on multiple keywords (other than your primary keyword.)

4. Analyze the Competitor Content on the Primary Keyword

Before writing the blog, have a quick look at the ranking articles for the same query. Check out the number words, keyword density, the tone of the article, the depth of the subject, etc. To rank above these competitive articles, you need to write a better article considering all these factors. Write at least 150 words more than the ranking article and make sure to cover 2-3 more subjects. That shows the search engine that your article is better in terms of providing information, and more helpful to the readers.

5. Provide Useful Statistics And References

It’s authentic to include statistics that strengthen your opinion. It supports your views and builds trust in the audience. It’s always a good habit to link the statistics with the right references so that readers can get a sense of trust. Apart from statistics, you can also add news, announcements, tutorial, and other data that can be useful to the readers.

6. Keep it Simple

Many writers/marketers try to sound knowledgeable by using difficult words in the blogs. You don’t have to sound knowledgeable, you already are. Keep the writing simple enough, so everyone can read it till the end without thinking “now, what does that mean?” If you use hefty words, readers have to lose focus from your article and Google the meanings. Can you live through such article that is so hard to read? A simple solution to keep blogs simple is - Write as you talk. Simple, you write an article like you’re having a conversation with someone. This approach makes the article readable.

7. Format Your Article Mindfully

Nobody likes to read an essay. Keep appropriate gaps in the article with suitable headings and subheadings. This practice keeps the article interesting enough for readers, and they can read for an extended period. A good format also helps you lower the bounce rate of the article. The psychology is pretty clear; readers will stick to your content if it’s interesting enough. Hence, lower bounce rate. Interlinking is also a huge part of formatting. When you interlink the existing piece to previous blogs, it directly increases the views on previous blogs. Plus, interlinking can also help you cut down bounce rate.

8. Use Logical Graphics

Many marketers have taken the use of graphics very lightly and started inserting irrelevant pictures in the middle. Clearly, when influencers suggest putting graphics in the content, they mean “put relevant pictures.” Use graph, charts, flow diagrams, or relevant example images. Basically, graphics are suggested to use at the point where readers are tired of reading. That’s when graphics hold the audience and keep the interest alive. Like this:

Put graphics that make things easier for the audience. Pointless GIFs and stock images may not help here.

9. Use Links Wisely

Put links on the right anchor text, so you can get the benefit of SEO. However, also make sure that readers don’t get distracted by the reference links. You would want the readers to continue reading your current piece, certainly not the article you’re linking to. Linking internal services pages mindfully will give you a significant benefit in organic ranking. For example, here, the BigCommerce development page is linked at the end of the article. That’s the right time the readers check out the services without getting distracted in the middle of the article.

10. Use CTA Buttons

Using CTA (call to action) buttons have many benefits. It helps you increase views on your desired page. Plus, it looks more attractive compared to simple linking. Check out this example:

Here, visitors have already read about various advantages of Shopify themes for their business. It’s a great way to put a button and let the readers know that you’re providing such products or services.

11. Maintain The Tone of The Article

The last checkpoint, probably among the most important ones is maintaining the tone of the article thoroughly. In many cases, the writer starts the blog with a lighter note but end up making it very professional at the end. The best way to avoid such ups and down is to write the complete blog in one session. If the article requires more time and efforts, just read the written portion before resuming the next part. This practice will help you keep the article at the same pace, and you can continue the same tone throughout the blog.

Bottomline

I hope these 11 checkpoints will help you create engaging content with the benefit of SEO. There are endless things you can do to create optimized content, but these seem the most essential points to remember. Cheers!

See More Related Articles

  Take Guided Steps To A Successful Email Marketing Campaign   Sub Domains Vs Sub Folders Battle in Ranking: But Google is Neutral!   How To Get Fresh Ideas For Content Marketing?   Top 5 Digital Marketing Strategy That Work As a Backbone For Your Business   Learn basics of SEO in 7 simple steps   How Digital Marketing Helps To Boost Your Business in 2019   Is Your Digital Marketing Strategy Result Driven?   Ranking and Conversions; More Number of Blogs Vs One Good Blog of High Quality   Automated call extensions for Google AdWords Click-To-Call Ads   Why is Blogging an Important Part of SEO? Read the full article