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In 2016 alone, big tech company Cisco estimated that roughly 90% of all web traffic was video based. In our current market, where everything is moving online, people prefer to spend 2-3 minutes watching a video over reading something that may take up to 20 minutes to complete. In fact, 55% of marketers who use video in their email campaigns reported increased click through rates (eMarketer). Incorporating video into your business marketing model will draw more eyes on your business, and send traffic to your company website. http://impressioncampaigns.com/video-marketing-101-for-2017/
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