#if there's a video of my client's employee doing stupid shit then own it???

[thomas-mvller]

I wonder why is it so difficult for football teams to hold their controversial players accountable. Like they think they're protecting the club's image but little do they know it makes them look even worse when they do the most to defend them.

[thegravityblog]

My alter ego: This is what I hate. Idk what happens some nights, I am like “Why?”. Cheer up boy, sleep. She never lost sleep for you. And whatever she did was just an act. It was all fake. You’re just around the corner one step away. A couple of steps more and you’re there. You’ve already started feeling a sense of relief, don’t destroy it. Fuck her! She doesn’t deserve a soul like you. What the fuck in this world do you think, a woman who in her delusional world thinks she’s strong and a girl boss but when the times were really tough, got somebody to fill the void and just escaped? You think this person deserves to be in your late night thoughts? Cmon dude. Now you being deluded. Some people are fabulous actors, it was just an act. Now sleep, you have things to tackle. Who will take care of the employees, the product, the market, the clients and the associates? The whole fucking company? You put fires off everyday. Its normal, the difference is here you are completely being human. You’re doing absolutely fine. That bitch never deserved you, she was a mistake. You would had recovered by now, but she knowingly chose to fuck you for her own happiness. Her own stupid ass self centeredness. She could had ended things peacefully, but how would she feel better about herself if she couldn’t break you and confuse you? Keep you as a low-hanging fruit? But you won. You’re still around and you have achieved more than her in lesser time. And you’re rocking. There are so many more beautiful woman out there, what are her standards? You deserve someone who is internally beautiful, but not some fake ass girl boss. Girl bosses are accountable for their shit, your own elder sister is an example. That’s what a girl boss is. She owns her stuff and is not afraid to take responsibility. That’s the truth you needed to hear. Cool? I am surprised with all that cash in the bank you still think about a worthless fake human being! Sleep my boy. Winners don’t lose sleep for losers. Reserve this mental space for something meaningful. That chick took seconds to slip into someone’s bed, what makes her a strong woman? 0 self control when things were wrong. And did she win? Leaving you? Have you seen who is she with? Is he even a man? And the lifestyle? Cmon dude, you should treat yourself a single malt next evening that she left you for a loser. Just because someone is always with a person doesn’t mean that person is a man of values. If he was, really, do you think they would had been coupling on a porn site? That’s there side hustle. So you think this man, who also takes the easy route to get rich is a man of values? High value men aren’t fiddling on a chicks tail and following her orders. They make her life better in an unimaginable way. They move their lady to do better in conventional ways. A proper side hustle, in reality that guy is just being her pimp. How much of a reality check do you need more? Which civilized guy would record videos of her girl and post them online for money? Is that a gentleman’s definition? That guy is allowing thousands of guys to jerk off seeing her girls ass. Is this enough for tonight? Reality check. Don’t be them. Don’t be deluded. Being in solitude needs courage which you have been showing, these people are weak. Ask them to be alone for just a month and they’ll get mad, because in reality they can’t be with themselves. They don’t have the time to reflect on who they are! just don’t waste time on thinking why. Why is because she is this way. Not a gentleman’s possession but a pimps public property. Sorry, online pimp sounds accurate.

Yep, my alter ego is right. Sorry dude. 😂🥲

*These convo’s are very interesting between me and my alter ego*

[little-mad]

Downsides of Thievery Pt. 1

~ Next Part ~

“Maybe stealing from an interdimensional diplomat wasn’t my greatest idea,” Gavin thought to himself from his current position in a jail cell.

He’d been hesitant about the job right away. Stealing from humans was one thing, but stealing from alteons was on a whole new level. However, the payment the client had offered Gavin had been too tantalizing to refuse. Who knew it was bad to be greedy?

“Shit,” he grumbled under his breath. How was he supposed to know the diplomat would have some weird magical artifact thing that could detect and identify trespassers? That was just unfair. Gavin was a good thief, so good that he’d managed to make a career out of it. If he had been caught due to his own ineptitude maybe he wouldn’t be so peeved. But this was just a matter of not having enough information. Thus making it unfair.

Prison was something every criminal feared, but it was also something every criminal prepared for in some sense. If Gavin was headed for prison, he might not be so worried. Sure it would suck, but at least he felt sure his undeniable charms would make him friends in no time. But Gavin wasn’t headed for prison--no, he was being extradited to the alteon dimension.

Gavin shivered at the thought. Despite having stolen from one, he had never actually seen an alteon in person. Pictures and videos could only do so much, at least that’s what people said. Apparently the true gravity of an alteon’s massive size couldn’t be understood until you saw one in real life.

Not only would Gavin quite literally be put in the hands of an alteon, but he would also be getting taken to a completely different dimension that only a few very important humans had ever visited before. Maybe he should’ve felt special.

Were the circumstances different, Gavin might’ve even felt excited for the adventure. His work had taken him all over the world, it would be thrilling to get to see a whole new one. However, he had a feeling he wouldn’t exactly be getting the grand tour.

It was at that moment that Gavin began to hear footsteps approaching his cell. A few moments later, two business-suit clad federal agents appeared. Gavin scrambled to his feet and took several unconscious steps towards the back wall. The key jangling in one of the agents’ hands told him exactly what time it was.

“Your ride is here,” the female agent announced, a slight smirk playing at the corner of her lips.

Gavin scowled.

The key carrying agent swiftly unlocked the door and beckoned for Gavin to exit the cell. “Come on, we don’t have all day,” he stated impatiently.

“Aren’t you going to cuff me or something?” Gavin questioned, taking note of the fact that neither agent had brought handcuffs with them.

The woman’s smirk grew but she remained silent. “The alteon won’t need cuffs to restrain you,” the man responded.

Gavin instantly felt the pit of fear in his stomach grow. Horrible images of himself trapped in gigantic hands were invading his mind. Being given over to the alteons meant that his civil rights would be essentially irrelevant. Unless alteons had laws protecting humans, which he doubted, then they could do pretty much whatever they wanted with him. Gavin swallowed hard.

“A-actually, I’m okay staying here…” he stammered. God, he hated how pathetic he sounded. Gavin’s line of work required a lot of guts, and while a healthy dose of caution was always good, he had never considered himself to be cowardly in any sense of the word. But now...well now he felt like the biggest fraidy cat in the whole world.

The male agent gave Gavin what almost seemed like a sympathetic look. “Sorry, but that’s not an option,” he said, once again making a beckoning motion with his hand.

“Dad was right. I should’ve become a doctor,” Gavin thought miserably to himself as he very reluctantly exited his cell.

The trip up from the cell block to the roof of the building pretty much felt like a march to death. Federal employees stared unabashedly at the man practically being sacrificed to giants. Some wore looks of pity, while others had smug expressions on their faces, as if to say “serves him right.” Were Gavin in a better mood he probably would have scowled at the nosy jerks, or at least stuck his tongue out at them. But as things were, he was in no mood.

~

Rael sighed as he shifted his feet impatiently. It didn’t elude him that every human in the vicinity stiffened at his movement. He refrained from rolling his eyes. It was irritating how the humans constantly acted so skittish all the time, as if he would suddenly go on some sort of rampage.

“Why did they have to give me this assignment?” Rael mentally groaned.

Unlike many of the members of the Imperial Guard, he hadn’t joined with some idiotic fantasy of glorious duels and honorable battlescars. Rael joined because he knew it was the easiest way to elevate his station. Plus standing guard at the palace was easy work that he was perfectly content with. That’s why he had been less than pleased when he'd been informed he would have to venture to the human dimension to retrieve some human criminal.

Prior to today, Rael had only seen a human once, it had been from a distance and only for a second as they were being escorted into the palace. Therefore, he’d had no personal reason to dislike humans. It was just that from everything he had heard about them, they sounded so...annoying. And so far, his experiences with them today had proven that to be fairly accurate.

Rael suppressed a sigh as he glanced around. Thankfully the building he’d been told to go to was at the edge of a human city, meaning he wouldn’t have to put up with civilians gawking at him. The federal agents gathered on the roof in front of him were bad enough.

The stories about how giant being in the human realm would make you feel rang true. Rael felt positively colossal next to people who looked to be barely taller than his fingers. Not to mention the building he was standing beside, which appeared to be three stories, reached no higher than his knees. “Humans are lucky our imperialistic urges died a century ago,” Rael thought. Taking over the human realm would no doubt be a piece of cake, even with their supposed technological advancements.

“Sir!” Rael’s attention was caught by the shout of one of the humans standing on the roof below. He looked down to see the speaker was the woman who appeared to be in charge. “We apologize for the wait, the prisoner is being brought up now,” she announced. It was almost amusing, the way they had to yell for their tiny voices to even be perceived by him.

“Good,” Rael responded simply, electing not to mention the fact that the prisoner should’ve been ready and waiting for him when he arrived.

After a few minutes, Rael caught sight of the door on the roof entrance swing open. Three humans stepped out. The two dressed similarly to all the other federal agents practically had to drag the third one out. It was difficult for Rael to see from so far away, but the odd one out appeared to be a young man. He had light skin, a crop of messy brown hair, and appeared to be quite slim.

Rael raised a single eyebrow. “This is the prisoner?” he questioned as he eyed the man. He didn’t look like much, which was applicable to pretty much all humans, but Rael found it hard to believe that this one could’ve successfully stolen from an alteon.

“Yes, sir!” replied the woman in charge. “His name is Gavin Stone, he’s believed to be associated with many high profile robberies,” she explained.

Rael spared the human called “Gavin Stone” one last look before giving a shrug and reaching for the miniature iron cage attached to his belt.

The cage, which had been especially made for this occasion, was quite simple in its construction. The thing didn’t even have a lock because the latch to open the door was too big for a human’s miniscule hands to manage. It would do perfectly for keeping the criminal contained throughout the duration of the trip back to the palace.

The moment Gavin had laid eyes on the alteon, his body had practically separated from his mind. Physically, he was moving forward with the guidance of his two escorts, but his mind was still struggling to process the impossibly large person looming above him.

If the alteon’s size wasn’t strange enough, the guy looked like he’d stepped right out of a Renaissance Fair or something. His skin was a soft brown color, and he had long black hair that was tied into a loose ponytail behind him. His eyes were a striking teal color that stood out against his angular features. As for his clothing, he looked to be wearing what appeared to be some kind of light leather armor over top of a forest green tunic. Oh yeah, and then there was the fact that he had pointy elf ears.

Gavin had known the alteon dimension was almost medieval in nature, and he’d known the alteons had pointy ears, but it was still so damn bizarre to see in person.

As Gavin was in the middle of gaping, the giant began to move. He flinched at the action, and he noticed everyone else on the rooftop tense up as well. Clearly nobody was comfortable around this--this thing! “How can they hand me over to that?!”

It wasn’t until he had been practically shoved to the edge of the roof that Gavin’s brain caught up with what his body had been doing. Frantically he looked around him. All of the agents, including his former escorts, had backed away from the edge of the building closest to the alteon. This left Gavin stranded, with a giant man a mere few feet away.

With a hard gulp, Gavin tilted his head back to look up at the creature who was about to snatch him away. Those teal eyes were glancing down at him, and in his hand was a cage the perfect size for holding a stupid human who really should’ve just become a damn doctor.

[hs-devote]

18. E X C L A M A T I O N

Moodboard // Content // Masterlist

Disclaimer:

All characters and situation in this story are fictitious. Resemblance to any person living or dead is only God knows.

Previous chapter;

It took a few moments for Y/N to connected the dot. One thought came up yet she really didn't like this, “So, you said that Dale Jespersen–”

“Jaden Peesel and Randell are the same person, and he's Dale Jespersen.” 18. EXCLAMATION

Cutting someone off was rude. But, she didn't mind, for now, since she didn't think her tongue could spill whatever she was having in her head. However, what Douglas just said earlier made her blinked.

“How come?”

She tilted her head toward her boyfriend, watching Harry gave Douglas a keen look. His voice was surprisingly steady yet firm as always. His demeanour was nothing to worried about.

For now.

"Randell didn't take the payment through a bank account, the media paid him cash. Meanwhile, Dale's account was increasing high a week before the tape being published. His transaction record shows money out to Victoria's account three days since she sent the video to Jaden Peesel, and some certain amount made into his account in three consecutive days a week after the media gave the cash to Randell."

“He might look like shrewd, but he made one omission, Mr Styles.” Eric added, “Randell's signature is exactly the same with Dale Jespersen.”

Eric gave him a copy of agreement where Randell sold the video and the media must keep his identity secret. Then, gave him another one of Dale's signature.

How could Dale be smart and stupid at the same time?

“That's a stupid move if he wants to be anonymous but make an agreement like that." Roman murmured.

Douglass nodded, “Not only that, Victoria once sent a message to Dale that she succeeded to steal the tape from Ms Powell and sent it to Jaden Peesel and Randell's number. Here.”

The man gave Harry another copy transcript of the evidence, only made the CEO of Erskine furious. Y/N could tell her boyfriend now was suppressing his anger, it was clear from how hard he gripped the papers of evidence in his hand.

“Jaden Peesel and Randell are Dale Jesperson. Victoria Selley is the one who worked with him and it obvious that the two of them started this commotion."

“Fucking hell!”

Everyone flinched in their seats as Harry punch the table with his bare hand. The atmosphere felt thick and intense, no one dare to open their mouth. Y/N watched Harry lowered down his head, gripping his hair hardly and growling fumingly. Exhaling deeply, all she could do now is rubbing his back up and down to soothe him.

“But, what's the reason?" Elle cried, "Vic and I are best friends! We're good with each other!"

“At this point, Ms Powell," Allen began, "We all know Mr Styles and Dale Jespersen are eternal enemies if I could say. They haven't had a good relationship since back then. As for Victoria Selley, we don't know yet what her motive is. But, all I know is Victoria was bitter about her break up with Mr Styles."

“And now, both of them teamed up to take revenge on Harry.” Y/N mumbled, “How could they both know each other?”

“Those two are still on my list, Ms Y/L/N. After this meeting, we'll file this case immediately with all this evidence. We don't yet know their reason. However, they got arrest, we can get that answer."

All of them was mind-blowing. Never crossed her mind, someone who made this mess was the one who was always looking for trouble with Harry. Dissatisfied with the previous one, Dale now came up with a bigger issue. And to make the matters worse, he teamed up with someone she didn't think of.

“I don't know your friend is such a snake, Elle.” Sebastian sighed, “A true friend would never do that.”

“It all makes no sense. I can't believe it.” whined Elle, “We're still in touch until now for fuck sake!”

“How could you not see that, Elle. The fucking footage proves your rotten friend betrayed you. That bitch doesn't deserve to be called a friend.” Harry snarled, raising his head to stare at everyone in the room. Even though his eyes weren't on her, Y/N could feel he wasn't Harry. His persona turned 180 degrees different.

“I want that pile of shit and the cheap whore get arrested the day after tomorrow at most.” he seethed, “I don't care how much I will pay the police to quickly arrest them. I want the news of their arrest in three days. Widespread throughout the entire earth if necessary.”

Without any other words, he got up from the chair and exited the meeting room – leaving the loud bang of the door echoed in the air.

“I'll come with you. Because it's not only Mr Styles who's a disadvantage here, Ms Powell lost 30% of her contract just because of that." Roman spoke, "I believe we better go today."

“Just, just do what must be done, Allen, Mr Kane. And thanks for the hard work, also for Eric and Douglas." Y/N drew a heavy breath, "And for Elle, I'm sorry for all this mess. You're not the only one who hurt, many parties feel the impact."

“As for Harry, I believe he's unstable right now. You guys know how hard he holds his temper." she added.

“I'm sorry for that old video, Y/N. I intended nothing for keeping the video."

It felt like a dream for Elle being nice to her. Because the first time they met, Elle was uncomfortable with her. And how she was apologising about the tape, made nice progress. Y/N bit her lip before giving the woman a small smile, "It's the past we couldn't get rid of. Some of our younger behaviours are stupid, reckless, and questionable. This has all happened, so.." she shrugged, "The most important thing is, we have to quickly close this case so it doesn't get worse."

Elle frowned, “But, what stuck in my head is.. why?”

“Their reason is still mysterious, Elle. Once we meet them, we have to force them to speak.” she sighed, “No matter what.” . . . .

Some days were still needed before the files completed and submitted. At the same time, it was reported that Dale had submitted his resignation from Machtig. Even his house, which had been spied by Allen's worker, hadn't shown the slightest bit of activity during the last three days of spying.

It was no secret Harry went on a rampage. His current level of anger surpassed anything else, and it was the worst everyone have seen. It all went more and more disastrous when the client bluntly revealed the reasons for their backing out.

We couldn't work with 'someone' like you

How the hell Erskine have porn crazed man as their leader?

It would damage our image if we continued to work with Erskine

All of those made Harry almost destroy his own office. He was seeing red, the only thing he knew was a burning fire – as in his head and feelings right now. He felt like being surrounded by flames that were ready to devour him.

Erskine's stock fell dramatically, he was forced to close several branch offices that weren't profitable and resulted in laid-off his employees. This was the darkest stage in his life; never thought he would step into a black abyss like this.

Every night, Y/N would always accompany Harry on late-night meeting with the finance staffs, HR staffs, and several related divisions to calculate how much money left for Erskine could pay their employees. And it ended with them deciding which candidate to get layoff next.

This wasn't an easy task to write down the names of employees to be fired. Harry knew his soon-to-be fired employees have obligations and responsibilities of their families. However, it was the best choice and he hoped they would understand and get a better job.

How was Marcel doing?

Oh, the man loved it so much.

The anger, the stress, the betrayal burnt his emotion and let Marcel smirked in his glory. Marcel was still Marcel, with his arrogance and extremely temper. The broken door, shattering glass, and pieces of papers were his masterpiece. All the shouting and yelling were him. The office atmosphere was unpleasant and less comfortable. Even when Harry or him passed in front of the employees, everyone seemed afraid albeit in their hearts, Y/N knew they didn't like him. All they could do was stay silent rather than be his target or be the next employee to get layoff.

But, one thing surprised her. He could be a little rational when in a meeting even though a few harsh words slipped out. Hell, even he was nice enough to her.

If he barked at employees, tore their papers, slammed doors in their faces, or smashed glass to intimidate them, Marcel was never more than scowled at her – unlike their first encounter.

Of course in this kind of state, Marcel was more dominant than Harry. No wonder if Marcel was more present than her actual boyfriend. And it made her worry since it had been five days in a row Harry couldn't switch his position. Y/N had started to panic, she couldn't think of Harry wouldn't come back again.

“How's he doing?”

“Awful.” she sighed, “I don't know what to do any more, Niall.”

Since Marcel had been here long enough than Harry, and of course he missed the therapy, Y/N took initiative to meet with Niall herself – without Marcel knowing. She was sure Marcel would go mad if he found out that she secretly met Niall to fix him. Both of them now were in a coffee shop somewhere in Borough, and had been talking for half an hour – about none other than Harry Styles.

“Where is he now?”

“In his penthouse. The last time I checked he was playing FIFA when I said goodbye.”

Niall raised an eyebrow, “And Erskine?”

“We're on the most critical stage since it was founded, according to the legal team. Marcel even want to retire and sell the company for fuck sake!”

“H would smack him for that.”

“Absolutely," she nodded, "Since the client doubt Harry's performance and scoffs at our leader is a porn star – according to them, we now just have five companies remaining. And we don't know if when they will announce the back out."

“I'm sorry for that, Y/N.” Niall smiled apologetically, “God knows how strong you're guys.”

“That's why we think to change the CEO's position temporarily until Harry and Erskine are completely clean from this case.” she shrugged, “At least it may growth their trust again, while we rest Harry and help him to find his way back.”

“How did he respond that?” Niall sipped his coffee, “That's a huge step.”

“The directors and I haven't told him yet. But I think, we'll kinda lie at him. Says he definitely needs his leave while someone will take over the position. And of course, we'll lend that important seat to the rightful person."

“Do you have the name?”

“We have. But, I'll discuss this thing with his mother first. It's her late husband's company after all.”

“If I could be honest, Y/N, this is the most Marcel has been in Harry's body in consecutive days. And if we don't help him, it might get worse than we thought. I bet he threw the medicines away.” he stared at her, “Why don't you take him on holiday? It can help him to clear his mind.”

Y/N squinted her eyes, “Don't you think it's a bit risky? He'll reject it at very second.”

“From what I've heard from you, Marcel was likely growing an attachment with you." he smiled, "Which something I was surprised."

“Take the advantage and bring Harry back with us. I can't lose my best friend and we'll work together for that, Y/N.” . . . .

To Y/N dismay, Marcel rejected her offer first, said it wasn't important. Yet, she managed to persuade him and said he needed some time away to shut off this mess. She wouldn't take a risk to bring him far away from London, and her choice fell on Windermere.

The natural beauty of England's largest lake could be enjoyed directly through the cottage she rented for a week. She didn't know how many days they would need, that made her rent the contemporary property for the whole week. The house was lying on the shores of the lake, offering four bedrooms with four bathrooms also. The kitchen and dining space holding magnificent views across the lake, not to mention they had private shoreline and jetty mooring. Such a unique escape and worth the four hours drive from home.

It had been three days they were there and Harry seemed to be enjoying his rest here. The new situation and different vibes calmed him and made Marcel less frequent. Everything Harry did was cycling around the district, took a long walk, even swimming in the Lake Windermere. The lake itself was well-known as the largest and deepest in England, it made her nervous because Harry was so stubborn and insistent to do wild swimming there.

However, a few things happened and made him changed upon his return. If he left as Harry, he would back as Marcel. Like this morning, he was her Harry. But, when he got back after finished his jog, his aura was different. He was cursing all the time, ignoring her questions. And from that moment, she knew he was Marcel.

“What happened, Harry? You were fine this morning." Y/N asked her tenth question for him, didn't give up to get the answer she wanted. She knew the man who was drinking in front of her was Marcel, but if he didn't want to answer, Y/N would find it difficult to find out the case.

“That fucking asshole got on my nerves,” grunted him, “He threw his water on me. Who does he think he is?!”

She raised an eyebrow, “He threw water on you? What was the reason?”

“Like the hell I care?” he rolled his eyes, “But, I think the bloody nose will teach him the lesson.”

“Harry.” Y/N stressed her words, her legs stepping closer to him, “Did you punch him?”

“Of fucking course! What do you expect me to do? Doing nothing like an idiot?” Marcel tilted his head, “He got my face wet, and I got his nose wet. Paid off.”

Her shoulder fell off, "The wet is a different kind, Harry. But, you just punched him, right? Nothing more serious?"

“Why do you ask me like that, darling?" he smirked, "That's a bit weird. You seem don't mind me punching someone."

She gulped, feeling overwhelmed by the fact that Marcel brought his face closer. His eyes which although almost resembled Harry's, still kept her struck in the place. Albeit Marcel inhabits the body of her lover, the feeling of intimidation by someone who wasn't so familiar still made her skin tingled.

“That better than you drown him on the lake.” she murmured, yet at once she cursed her stupidity for saying like that. She had to quickly cover it before Marcel got suspicious, “I'm joking. I don't know if he was rude to you or not but I think he kinda deserved it if he had no reason to threw his water.”

“You're funny," he shook his head before pulling his face away and walked inside, "Would you fancy home-cooked meal? I'm not into a take away for today."

“Would you do the dish afterwards?" Y/N wiggled her eyebrow, looking at Marcel who was digging the shelves in the kitchen. One thing she liked about him was, he loved cooking more than Harry. Harry loved to cook, but not as often as Marcel if he was here. Marcel would almost cook every day if he was present, even though he had a rough day or his anger was on the cloud.

“Only if you clean the table beforehand.”

“Only clean the table?”

“You heard me m'lady.”

“Deal.”

. . . .

The holiday originally was for them only. But, Y/N invited Anne to come two days before their return to London. This short escape was help Harry to rest and gather his energy, as evident from Marcel that barely appeared since he admitted he punched someone's nose.

The morning was only seven straight, Harry was still sleeping safe and sound while Y/N just opened her eyes five minutes ago. His heavy arm draped her naked side tightly with his other one was folded behind his head. She brought her fingers running along his chiselled jaw, down to his lower lip and made a stop in the chin. He was so peaceful and fragile when he was sleeping, yet once he opened that damn gorgeous pair of green eyes, he would turn into a solid one.

Her memory took her back to the last night sex. She didn't lie when she said both of them were sex-crazed. They were always constantly had sex everywhere or whenever they had the chance. Either a wild one or the gentle one. Y/N also didn't understand why her intercourse activity was high, whereas previously with Elliott, she wasn't that frequent to have sex.

She drew a smile remembering how beautiful the sunset was while she moaned Harry's name. Since their bedroom had windows overlooking the lake, it was a nice addition to heeding their sex activities. The warm sunlight cast Harry's beautiful face sweating as he deepened his thrust, grunting deeply while the woman beneath him squinted her eyes in pleasure. And when they both reached their high together, the sky was already dark since the sun had gone down, their hot bodies shivered from the cold wind kissed their body.

Hell, even thinking about that made her down there throbbing nervously.

Y/N never denied that Harry was the greatest sex she ever had. His little seductive comment would always get her wet. And sometimes made her think there was something wrong with her because she was so easily aroused.

She was too busy with her own daydream to notice that Harry had opened his eyes and was watching his girlfriend stroking his cheek slowly. He intentionally didn't make the slightest sound or movement, waiting for Y/N to realise that he was awake.

“Enjoying me that much?”

The way his morning voice was raspy and thick out of his mouth, startled the girl all of sudden. Her hand jerked away from his smooth cheek, tucking it below her chin. Harry giggled of the way she blinked her eyes, before throwing the sharp look on him.

“Good morning, baby.” he snuggled closer to her neck with arms tightening around her waist, his naked fingers drawing the circle on her lower back seductively.

“Good morning, golden.”

“Golden?” raised an eyebrow, Harry gave her a questionable look while head tilted up to her. “What's golden?”

She hummed, stroking his sharp jawline playfully, “Mmhm. The way your face lit up when the ray of sunshine glistened your pretty face, it has the golden beauty, H.”

“Such an unusual nickname,” he shrugged, “But, I like the definition.”

“Glad to hear that.”

“Anyway," he sighed, placing his palm on her hip instead, "Mum will come today, right? What time will she arrive? I think we can get her from the station?"

“Around four? But, she told me earlier we don't need to pick her up since she will take a taxi to get here.”

“All right,” he yawned, “Let me stay still like this for a bit before we have breakfast.” said him before nudged his head on the crook of her shoulder, his index finger stroking her hip gently.

Harry and Y/N were silent for five minutes, didn't say a word – just enjoying the closeness to each other. She almost fell back asleep if Harry's cheeky hands went down her stomach, teasing her down there. She gulped and whined at the same time when his fingers nudged her core, playing with her clit before gone to feeling her inner thigh.

“Harry..”

“Darling..”

A frustrated sigh was coming from her mouth when Harry rolled his finger up and down her cunt, feeling the sticky and wetness of her before taking the next step that made Y/N shake. She let out a whimper when his thumb nudged her clit, moaning deeply when she felt his two fingers being pushed into her.

“My sweetheart is always wet and ready for me.” he hummed in her ear, still with his fingers pumping in and out of her, “Such a beautiful morning, yeah? Me and you, after our endless sex last night and waking up aroused and loaded.”

“Harry..” she whined, her chest rose up and down to catch the breath since she was running out of the oxygen. And all of that because how magically his fingers worked her out.

“Come for me, baby. Come in my fingers, I know you need that. Want you to clench my fingers.” muttered him while fastening his fingers' thrust on her, “Do it, darling. Do it for me.”

Harry didn't need much time for lifted his body and hovering the girl he was fingering, while he added the third finger, he leaned down to kiss her. A satisfaction smirk formed on his lips when Y/N buckled her hip and lolling her head, feeling the overwhelmed of his three fingers working on her. She cried out when her man picked up the speed, only for made her moan even more.

“Harry..”

He kissed her throat, “Such a good girl. You feel so good.”

Y/N felt that. Her stomach twisted in pleasure while she screamed out his name, feeling the high came to reach her. Harry smiled, shaking his head looking down at his wet-sticky fingers after he pulled out. Bringing them on his mouth, he licked all of them clean.

She was gasping for a breath while her eyes set off of her boyfriend who was licking her sweetness on him. Her droopy eyes stared dreamily on him, watching the way he was naked with all of his glory and his pride resting stiffly between his thick thighs. She gulped, thinking how easy for him to get horny and now, the way his length sprung confidently in front of him, she was sure they wouldn't get off this bed for another hour.

“Your cock is cocked.” she bluntly said, giving him an unbelievable look.

“Love that my baby paid attention,” he chuckled, “Thinking you can handle the loaded morning?”

“I th–”

The way Harry frowned over the ringing phone showing he was annoyed. He was about to fulfil his lust but the damn call in disturbed their morning. Y/N giggled softly when Harry moved away from the bed and stomped his footsteps, acting like an annoyed little kid.

“It's Allen." he murmured while looking at the bright screen, then exchanging a look with Y/N.

“Harry." she gave him a warning look before shaking her head – no. Along they spent the time here, both of them agreed to not picking up a work call. Whatever it was. She wanted to make this short holiday their temporary escape from work, she just wanted to unwind and forget about problems for a moment.

“This must be important." he looked at her, like he was asking permission, "Please?"

If it was Allen, something must have happened. And Harry was right; if Allen called him, he would deliver important news. And maybe, maybe it would bring some relief for both of them considering how much they were facing right now.

“Put on the speaker, I don't want you to take the news yourself."

Harry just nodded, before swiped up his screen and put his phone on the bed – leaving the speaker on. She mouthed a thank you, then focusing on what Allen would tell them.

“Allen?”

“Hello, Harry. How are you? How's the holiday?”

He stole a glance from her before shrugging his shoulder, “I'm fine, thanks. The holiday is.. amazing. What made you call me, Allen?”

“Something with the case, H.”

Again, he looked at Y/N who was also staring at him. The way they exchanged looks telling each other they didn't know what the lawyer would tell him. Y/N just nodded her head, letting her boyfriend continue.

“And.. what's that?”

“We knew we've taken this case to legal action. With all of the evidence lead to Dale Jespersen and Victoria Selley, they were being sought while this escalates the lawsuit in court. Victoria Selley has been arrested at her house, but for Dale Jespersen, they still couldn't find them." he paused, "We have a suspicion that he changed his identity. Or the worst, fled out of England."

“I thought you should know what to do, Allen." he scoffed, "Spread out his picture and activity record! Ban him for travelling overseas. Should I be the one who tells you such a simple thing like this?"

The rage on his eyes wasn't something difficult to understand, Y/N might never know what it was like if she was him for now, but she knew well the anxiety and anger flooded on him. She couldn't reprimand him who was currently yelling at his lawyer, all she did was wait for him. She flinched when he was screaming at the top of his lung at Allen when he got the dissatisfaction, only to get him angered even more. Raised her hand to try to ease him, she was flabbergasted when Harry quickly shoved her palm away – grabbing his mobile phone and walked out of their room. Y/N could no longer her Allen's voice, it seemed her boyfriend had turned off the speaker.

Harry never shied away from her, no matter what.

She didn't know what are they talking any more or how he cursed his lawyer. She would take a guess he was on the other side of the cottage, or even on the patio. But, that was impossible considering he was still naked. He didn't even take his shorts on him before walking out!

“Fucking moron!”

No, it wasn't the curse made her flinch. The way Harry slammed hard the door made her jump on the skin, along with the banging wooden table. She just prayed that Harry didn't break something here, but she had to get prepared – especially Anne would come today. She didn't want Marcel's presence today.

Should she do that?

Her phone was in her hands, but she was still hesitant to call someone she wanted to ask for help. She didn't want to bother that person, especially they were on holiday. However, her determination was unanimous when another slamming door being heard again. Y/N didn't know if it was still Harry, or Marcel. Quickly she found a name in her contact and pressed the call button without hesitation.

. . . .

Anne knocked on their door exactly at four while her son was out from an hour ago. Both of the women hugging each other before Y/N helped Anne with her suitcase, and of course the mother would ask her son whereabouts since it was only Y/N who opened the door for her.

“Harry is out. I think he's taking a walk, or cycling?” Y/N mumbled after escorted Anne to her room.

Anne just nodded, but, she quickly noticed something was wrong when her son's girlfriend looked off. Squinting her eyes, she took Y/N's arms and bring her down to sit with her.

“Are you okay, sweetheart? You look.. off.”

A nervous laugh came out from Y/N's mouth, "I'm fine. It's just.. well, Harry is in a bad mood today, so don't be surprised if he's a little grumpy."

“You two didn't fight, did you?” Anne frown, “Did I come at a bad time?”

“No, no. We didn't fight. We're fine, really fine.”

“Good then. The bruised on your neck told me so.”

Y/N gaped at what Anne just said, her face flushed in embarrassment and reflexively covered her neck. While she was feeling awkward, Anne just winked at her – laughing softly before patted her arm.

“Do you want me to look around? We have our private dock and I believe you'll like it.” she quickly changed the subject, hoping Anne would do that. She couldn't linger staring at the older woman after she was being caught for her sex life.

“Sure. This cottage is so pretty, you know?” Anne smiled, getting up from the bed and went out with Y/N.

“Definitely. I rented this right away when I saw the description.”

Y/N happily guided Anne to each room while Anne admired every corner of the cottage they rent. She squealed in surprise when her eyes caught an outside hot tub with the lake viewing. But, the things she liked the most were the massive kitchen and the terrace with the beautiful lake view every day.

“How's him, Y/N? How's Harry coping with all those problems?” asked Anne, sitting in the iron chair. Her eyes stared warmly at Y/N, soft yet worries smile adorned her lips, “He wouldn't tell me about that in the slightest, and I'm worried about him if he keeps it to himself.”

“The good news, Anne, we're going to file a lawsuit in court with all valid evidence we have, and I'm sure Harry will win this case. One of the subjects has been arrested while the main man is still out there. And it leads to the bad news."

“That was... fast?”

Y/N nodded, "I know. But, it's not – according to Harry. He thinks Allen and his team are taking too long to deal with all of these, and he has been emotionally unstable since Allen called him this morning for only told him another subject still hasn't caught."

“And.. Erskine? Lucas would take over his job for a while, wouldn't he?"

“It's the best choice at the moment. We thought with Harry being so unstable controlling his anger lately, and the client's currently waning trust in him – we asked your nephew to help us at our headquarter since he already understands his duties and not someone else for the company – especially he's the family. I apologise if our plan is presumptuous, we're just trying to keep your family's business."

“I understand, Y/N. Lucas told me your plan to try to foster the client's trust by temporarily changing Harry's position. He also said you guys lost a lot of clients, and that's obviously a big problem." Anne sighed, "This isn't easy for my son."

“I can't even imagine being him, Anne. With so much to endure, he must be so depressed. I don't blame him for always having a hard time holding back his anger.” she mumbled, “He didn't even take his medicine! He needs them to help him relax.”

The sound of the opened gate made the two woman pause, turning their gaze to Harry's figure who had just returned. Anne hurriedly walked in to meet him in the hallway, while Y/N following behind her. Harry wasn't so surprised to see his mother in front of him, he quickly greeted her and hugged the woman who gave birth to him.

“I'm going upstairs. Just call me if the dinner was ready." he gave them a small nod before jog up to the second floor. Y/N just smiled apologetically at Anne who was shrugging her shoulders, "That's what worries me."

“Was he like that from the start of this holiday?”

“He was unstable. He was fine at first, but if something ticked him, he just threw rude or harsh word. Then, this morning became worst – like what I told you before. He was screaming, even slamming the door.”

Anne pinched her temple, “I'll try to talk to him at dinner. Maybe he'll listen to his mother. He shouldn't be so tense on his break time.”

. . . .

“What are you doing here?”

Yesterday, exactly when Harry was on the phone with Allen, Y/N took a risky decision. With doubts put aside, she called Niall for advice. Since their holiday should go well, it turned a little unpleasant because a few small things bothered Harry and even got Marcel had the chance to swap their positions. Being the kindest person he was, Niall offered to visit them. Mainly last night Y/N sent him a message that Harry or Marcel, had yelled at Anne. And that wasn't a nice thing to see.

How did Anne respond? Of course, she was shocked. Her son had never yelled at her for such a small thing. No, Anne wasn't angry. Anne was concerned and worried about him.

Niall's smiled faltered when his blue eyes seeing Harry was standing in front of him. The way his best friend's green eyes showed displeasure at his presence, and from then on he could tell Harry was in a complete mess.

“I met him at a cafe not far from here this morning, he was ordering his breakfast when I said hello. Turn out he's in a symposium. And I invited him over for lunch.” Y/N lied, exchanging the look with Niall beside her. Impossible for her to be honest with her boyfriend, he could have thrown his best friend out if she intentionally invited Niall to come over.

“Hello, H. It's been so long since your last session.” Niall shrugged, “How are you?”

“Fine,” Harry muttered, then he flicked his eyes to her, “Mum was asking for you. She needs your help with the noodles.”

She nodded, “All right.” then smiled to both men, “I'll leave you two.”

Y/N rushed to meet Anne in the kitchen while occasionally glancing out the window watching Harry and Niall who started talking while walking towards the patio.

“Do you think this is a good idea?” Anne threw a question while stirring her pot, “Is he suspicious?”

“I told him I met Niall just this morning and he's on.. a business trip, kind of. Then, I asked him to come over.” she answered, “He was a little unfriendly to Niall. But, he did nothing.”

“I just wish he could open up to his friend, at least. Maybe he's a bit hesitant to talk with me.” Anne sighed, “I can't believe he hesitated to talk to his mother or girlfriend.”

“Maybe he would feel comfortable talking to another male."

If only Anne knew..

Niall was her son's doctor, a psychiatrist. It was very easy for a professional like him to get Harry to talk to him. He wasn't only acting like a best friend, but also a doctor to his patients. And Y/N put hopes on Niall, so at least her boyfriend could hold his emotions and let this short getaway be a success for him to calm down.

“Harry doesn't look that tense any more. The way he's standing more relaxed now.”

“Should we call them in? I think they'll be more comfortable talking with stomach full.”

Anne just smiled and nodded while preparing the plates. The conversation between Niall and Harry stopped as she slid the door and invite them for the lunch.

During the lunch, Harry had his mouth shut closed – just enjoying his meal. Sometimes it made Niall had to led the conversation so he would join them. Y/N and Anne sighed in relief when Harry was laughing a little for whatever jokes that Niall said. At least, that's a good thing Y/N had seen since he received the call from Allen.

Talking about that, Harry still hadn't told her what made him so annoyed when his lawyer called him. She also didn't dare to ask him straight forward, just let him took his time to come and told her – if he wanted to.

The sun was getting dimmer, and Niall was still talking with Harry – took him to the dock and making Harry unconsciously undergo his therapy session. It took them almost two hours before they get back inside.

Y/N paced back and forth waiting for Niall in the hallway, while peeking at him who was saying goodbye to Harry and Anne. She exhaled in relief when Niall approached her at the door.

“Is it done?” she bit her lip, whispering to Niall since she didn't want Harry to hear them.

“He's fine,” Niall nodded, “He's unstable, even when I talked to him his emotions were volatile. His resentment towards Dale greatly affected his mood.”

She lowered his voice, “Was Marcel there? He showed up this morning, I think. It was when his lawyer called him.”

“Even Harry behaved as normally as possible, I think a third of our conversation – I spoke to Marcel. And that was the most friendly conversation with Marcel. If usually he always bitter to me, he just told about his grudge and disgust – albeit he had snap at me beforehand.”

“Will he be okay? Do you think this will be successful?” she worried, “He could stay away from his phone and not think too much about all of these. But, Harry is still Harry.”

“Honestly, he refused when I asked him to take his medicine. Which I think it was Marcel who refused me, not Harry. But, you may try dissolving the medicine and mix it with his food.”

“I'll try.” she mumbled, then smiling sincerely, “Thank you so much for taking your time to come here. That's very helpful.”

“My pleasure, Y/N. I happen to be in Leeds, so not that far to drive here. Besides, I'm also worried about him.” he sighed, scratching his nose, “How's Erskine, anyway? Heard from him, he has no more control in the company.”

“He's exaggerating too much. Lucas, his cousin, currently takes his place for a moment only until Erskine gets its clients back. His job is nothing more than restoring public confidence in Erskine. When it starts to recover, Harry will return to the office.”

“Fine then. I hope everything goes well.” Niall smiled, “I should go now. Thank you for the lunch.”

“You don't wanna stay for dinner?”

“Ah, thank you. But, I have to go back to Surrey tomorrow morning.”

Y/N nodded in understanding, then escorted him out and waited until his car left her cottage. A small smile on her lips faded when she turned around – finding her boyfriend standing just a few feet away. The man was just silent while staring at her, his eyes sharp made her shudder.

“Harry?” mumbled her, taking a few step forward carefully. Her eyes were still staring at him who hadn't respond. Her heart rumbling, was it Marcel in front of her right now?

“Mar–”

“You invited him on purpose, why?”

Y/N froze. Did Harry hear her conversation with Niall? Since when was he standing there?

She wanted to lie, but if she did, Harry would be furious at her. His cold voice indicated that he didn't like what he has accused of her. And she had no choice.

“I talked to him about your session. And he told me he was in Leeds and would come over if he had time.” she said, “And then he came over. So, I assumed he had spare time.”

“And you lied to me.”

“I have no intention of lying to you, H.” she pleaded, “I was just asking for an advice and he offered to help, by coming over.”

She wasn't lying but that wasn't the truth.. her inner goddess facepalmed.

Harry snickered, shaking his head, “Don't lie to me.”

“H..”

“What are you hiding from me?!”

She paused her step when Harry shouted at her. Her heart was beating wildly yet he still dared to look into his eyes. She wasn't sure, was this Harry or Marcel?His irises were still bright like Harry's, but suddenly darkened a second later – before brightened again.

“I'm not hiding anything from you.” whispered her, “Don't you trust me?”

A deep frown formed on the forehead when Harry was laughing, shaking his head like she just told him something funny. But, what came out of his mouth struck her.

“How can I trust you if you lie to me? What's your intention brought Niall here? Trying to give me a ted talk and tell me everything is gonna be okay?! Bullshit, Y/N! All is not well.”

His loud yelling made her shrink and it was depressing. It might not be good for her to lie to her boyfriend but she did it for his good. She just wanted him to recover and stay positive through the problems.

“Harry, can you lower your voice, please? I don't want Anne to hear." she begged, "I'm sorry if you don't feel that way and I don't understand how you feel. But, this isn't the end. Soon, you'll be free. Victoria had been arrested, and the case still running while they hunt Dale down. Once he's caught, everything will slowly return to normal."

Taking a step closer, Y/N placed her palm on his bicep – stroking the tense muscle, trying to ease him. “At least your anger and resentment will pay off.”

Harry roughly brushed her hand away, looking at her sarcastically then left her alone.

“Don't repeat that bullshit again," he scoffed from the dining room, "How will everything be all right? You don't know how hard it is to grow trust. Not everything will be. Maybe for you, but not for me. Everything won't be the same."

“Harry,” she walked to him who was standing by the sliding door, looking through a glass the like across them, “We'll go through this together. If everything will no longer be the same, we'll face it together. And I believe, good fortune will be on our side.”

Y/N thought Harry heard her when he didn't argue. Yet, she was wrong when the man smirked at her. He turned his body to face her with his eyes gazed at her so scornful.

“How many times have I told you, how can I trust you after you lied to me about that fucking doctor?”

“HOW CAN!?”

She flinched when his loud voice rang in her ears, reflexively kept her head away from him. She didn't lie when she felt like wanted to cry. This was the first time Harry screamed at her after a long time. The feelings of worry and disappointment stirred in her heart.

“How can I trust you when you have another intention with that fucking psychiatrist?! How can I trust you after you made my directors agreed to have Lucas as your new boss and kicked me out of my own company?!” he screeched, “How can I trust anyone when they can betray me?!”

“How could you say that?" her voice trembled, "I don't kick you out from your own company. We all know Lucas is just for clout. You still hold the highest position, and the most important one."

“You know very well I hate a liar, Y/N.” he rolled his eyes, “I can't just believe what you say while you keep a lot of things to hide. I don't know as much and as important as how much you cover up. I can't believe with people around me just like that.” he growled, “Everyone always put on a mask before it finally disappointed me.”

“I don't hide anything from you! Why are you doubting me, H?" she cried out, "If I lie or was pretending in front of you, why am I always beside you? Don't you think I'm not tired? I'm exhausted! I'm exhausted of all these problems!" her panting breath suffocated her, "Who's not tired of dealing with problems of someone disordered?"

Harry clenched his teeth, “Watch your mouth, Y/N. You can't carelessly call me abnormal.”

“I don't call you abnormal? You're just.. different.”

“And now you're just lying to me.”

“Harry?” she looked at him shocked, “I'm not lying to–”

“Yes, you're. You just called me abnormal, different, someone with disordered and won't admit it. What's the difference between abnormal, different, and disordered?"

“Don't twist my words, Harry..”

“Fucking liar!” He violently hit the glass door until she could feel the vibration, her breath caught off when he leaned forward – staring at her coldly while his raged breath kissed her skin. She noticed his pupils were dilated and irises grew darker with face reddened with anger. Was Harry so annoyed with her?

“I'm not fucking liar!" she shook her head, "Stop accusing me of being a liar!"

“Then, what's the right nickname for you?” he challenged, “A fucking slut?”

Hearing your significant other uttered something that you never imagined before, of course it would break your heart. Y/N had never thought before her Harry would shatter her feelings – her heart. Especially she was aware enough it was really him who said that, not another one. When the rude nickname slid out of his mouth, she looked him in disbelief. The way her eyes flashed how upset she was, her breath was short as if there was something suffocated her.

“Excuse me, Harry?” her voice was low, “A slut? Really? What do you mean by that?”

“What other nicknames suits you if you don't want to–”

“I'm not a fucking slut!”

This was the first time, and Y/N hoped would be the last time, she raised her voice in front of Harry. They would never yell at each other if they got into a small argument. For Harry himself, it was no secret he had shouted in her face, well it was Marcel actually, but what he just said was completely out of his own soul. Somehow if he was annoyed and uncomfortable, everything would look wrong for him. Even if he could be honest, he thought this holiday was useless since that made it difficult for him to monitor his company, and all of the problem he had.

“What's better than slut for someone moaned another man's name when she had sex with her boyfriend?" he laughed derisively, his eyes refused to look at his girlfriend who saw him with a dropped jaw.

“Are you fucking mental, Harry? When did I ever do that?" she gritted her teeth, "Don't make up something that–"

“Marcel was laughing at me after that night. He's always bragging how he could make you moan his name.”

It was like being thrown to the bottom of the ocean when Harry muttered something she never expected. She was dizzy, she felt she couldn't breathe. The nape of her neck was hot, her tongue locked leaving her speechless. She never found out Harry knew the accident that night, in which they were – or she and Marcel, drunk and ended up taking off each other's clothes, – and you knew what happened the rest. In her mind, he never remembered it since he was drunk and never brought it up later.

“And you just realised it, Y/N?” he tilted his head with the look in his eyes was piercing through her heart, “You don't know how disgusting it was to see you fucking him, Y/N.”

“And now tell me..” his chest panted, “WHAT'S MORE FITTED ON YOU THAN A SLUT!?”

His voice boomed around the cottage making Y/N turned her head away. She could feel the flames of rage roiling within him, and she wasn't brave enough to go any further. Her heart pained by the way he called her, but she realised that Harry was hiding his pain and pretended that he didn't know that his lover was having sex with another man.

“Harry, we were drunk that night and–”

“And you realised that he wasn't me, didn't you? And yet you still let him fucked you.” he scoffed, “You were aware he's Marcel, Y/N.”

“I– ”

Harry turned his body, his hands crossed on his chest. And at that time, Y/N wanted to cry because she couldn't recognise the eyes was staring at her. No, not whose eyes they belonged to. But, the way he was looking at her like she was a trash.

“Or maybe you enjoyed being fucked by Marcel?”

“Harry, I'm sorry. I didn't mean to–”

Her trembling voice was refuted by him who looked so done, "You don't know the feeling. My heart broke to see you did that but on the other hand I couldn't do anything. I am sick of being helpless when something that should be mine is being used by others."

“Now, tell me, Y/N. What would you feel if you were me?”

Y/N shook her head, her eyes were squinting. No, she couldn't imagine it. She couldn't imagine it because she didn't want her heart break. She couldn't imagine the disappointment she had to accept.

“Why, Y/N? Why did you do it? Why did you let it happen?”

She shuddered, his whisper right in her ear made the goosebumps appeared on her skin. She could feel how close his face was to her right now albeit her eyes still shut closed, refusing to look at his eyes. She couldn't bear the eyes of someone who disappointed with her.

“Do you want him instead?”

“TELL ME!”

With the blink of an eye, Harry grabbed her hand and pushed her down to the floor, sending her squeezed into the corner of the kitchen. His rough behaviour once again made her frozen in place, never in her head she thought he could rude to him. And this was Harry, not Marcel.

His slow steps took him to the woman who was curled in the corner. She gulped harshly when he squatted in front of her. She couldn't make a sound, her adrenaline was racing, her heart was pounding with fear. She felt like a lonely deer ready to be pounced on by a hungry tiger.

“How could I trust someone who lied to me?” he worked his jaw, “And the most pathetic thing is, she's someone who's important. But, she played me with lies and bullshit.”

“I'm not, H..” her voice quaked, “I'm not lying anything. And for Marcel incident, I couldn't say how wrong I was.”

“You know I don't like liars and traitors, Y/N. We've talked about this before. I even entrusted my big secret to you but this is what I got?” his voice was cold, sharp and heart-wrenching, “You have no idea how disgusted I am for thinking my girlfriend fucking someone. And both of them seemed enjoyed it so much.”

“Harry..” she began to sob, “I don't mean that way..”

He got up, walking away from her. With a huff, he paced back and forth in front of her. For a moment, he rubbed his face before shaking his head with a chuckle. She cautiously watching him carefully, she didn't dare enough to move from there since her body becoming numb.

“We both knew we enjoyed that night, darling.”

She had never turned her head this fast, staring at him who suddenly was standing in front of her. Oddly enough, he was smiling at her. Smiling like he wasn't mad at her like a few moments ago. And now, she recognises the pair of eyes that always haunted her nightmare. She saw Marcel there, smiling sickly at her.

“What do you want, Marcel?" she growled at her, muster up the courage to confront the creator of all these messes, "Don't you feel enough? Don't you feel enough to ruin Harry's life? My life?"

“Oh, darling.” he cooed sweetly, “He was very upset. He was crying because he couldn't stop me and saw with his own eyes how much you enjoyed our sex.”

“I was drunk, Marcel.”

“I'm aware. But, whose name did you moan that night? Harry or me?” he smirked, “I'm flattered that you knew I was there and still let me made you orgasm.”

“Stop it, Marcel.”

“Why? I'm talking the truth, am I?” he arched an eyebrow, “You have no idea how much I missed the feeling of your skin on me. Can we do that again? And maybe give Harry a little show?”

Y/N didn't think twice as she stood up to attack Marcel. She didn't care that the person in front of her now shared the same body as Harry. All she wanted was to punch Marcel. But, he quickly stepped back before turning his body away.

“No! Go away, Marcel.”

She heard he was talking to Marcel. Was this Harry talking to Marcel?

“Stop!”

He grabbed his own hair with knees fell to the floor. He grimaced, as if in pain, with his fingers still tangled between the roots – pulling them harder. Y/N hesitated. What should she do? Should she approached him or keeping the distance?

Because what she was paying attention to at this time, Harry was trying to prevent Marcel from taking over. His hoarse voice repeatedly saying no to the person who tried to control his mind.

Yet, everything went silent when no more sound came out of his mouth. Only their ragged breath filled the open air. Y/N still huddled in the corner while Harry still backing her. She thought this was the right moment for her to approach him. She got up and took her steps painfully slow, hand reached out to touch her boyfriend's arm. Her heart was pounding so heart like she could hear them clearly in her ear, cold sweat pouring down her neck like she was about to experience something. Everything was so quiet, painfully quite that it scared her. Never once did she feel like this even when Marcel was around.

“Harry?”

Not for a second she landed her hand on his arm, the man quickly turned his body making her flinched. She didn't know why Harry scared her so much with the way he glared at her. She ventured back into touching him, but what happened next made her gasped – again. He pushed her again until she fell near the dining table, made her head hit the edge of the table. What's wrong with him?

“What's wrong with you?” she cried out, touching her temple which seemed to be swollen. Hell, she wanted to scream at him. She really understood his emotions were unstable but pushing her away wasn't something nice.

“Sometimes I think, maybe it was a mistake to let you knew my secret.” he murmured, eyes looking away from her, “At the end of the day, you would use that for your own good.”

“Pardon?”

“I trusted you with my secret. I trusted you with him. If I never told you about him, I would never see you were fucking with him!”

Harry thought everything would be fine if he pretended to know nothing. Yet, every time he thought about it, his chest was aching. Like something was giving him a pressure. The feeling of betrayal and guilt, always haunted his heart and mind. He felt betrayed by the two of them but it was all his fault. Who wouldn't get mad if their girlfriend betrayed him in such a thing like that?

“But, you're the one who chose to tell me, Harry! I never asked you. You told me you thought I was the right person to deserve your difference. You trusted me, Harry." she panted, "Let me ask you right now. Where's your trust in me? Why do I even think you don't trust me any more?"

“Don't you think I'm tired of all this? I'm tired of your erratic temper. With your emotions that I couldn't guess. I'm sick of you not being able to control yourself when I know you can! But, guess what? You chose to won't try.” she screamed, didn't care if Anne heard them upstairs. “Do you think it's easy to handle someone like you? Absolutely not! God was very kind to give me patience all of this time.”

“Now, I'm thinking. Maybe all this is God's way of repaying everything you've done. As Harry, or even Marcel.”

Harry didn't even need to think twice when he grabbed the nearest pitcher and threw it to her. Y/N couldn't even dodge it since it was so fast hitting her. She looked at him dead in the eye, not believing what had just happened. But the pain in her head seemed to make her realised that the man who was supposed to protect her, treated her harshly and didn't hesitate to hurt her.

She blinked her eye, trying to digest what just happened. Y/N didn't know how hard the pitcher hitting her head until it was shattered and hurt her. She felt the pain just after a drop of blood ran through her face. Then, she shifted her eyes to him. Harry. She couldn't trust her voice at this point, just giving him a look of disappointment and pain to him to understand. And for Harry, he was still had his eyes on her with a reddened face, jaw tightened and both fists were clenching tightly.

Both of them didn't say a word, just exchanged glances. Y/N didn't feel the pain, her adrenaline was racing so hard that she felt like he was numb.

“How many more times do you need to hurt me, Harry? Have you not realised all this time, the way you closed yourself for me is also hurting me? And do you realise that too makes me question your trust in me?” whispered her, “Tell me, H. How can we restore the trust and be optimistic about everything we face?”

Harry still had his mouth closed, eyes sharp on her. During the silence, Y/N felt the excruciating pain in her bloody head. But, she ignores it. She needed an answer from him, now.

“TELL ME!”

Harry was seeing red. No one ever tested his patience like this. Not his family. Not the company. Not even Marcel. Maybe Marcel would applaud him seeing he couldn't make peace with himself. After all, that was what Marcel wanted, right?

Hearing his girlfriend raised her voice at him, he felt she was insulting him. With jaw clenched tightly, he pulled her away before smashing her against the wall. Y/N felt her back and head hit the wall hard. She couldn't count the number of times her body being slammed, she was too busy trying to get Harry's hand off her and begging him mercy.

“This is what you've got for betrayed me.” Harry gritted his teeth, no longer slamming her body but hands still tightly gripped her hair, “Don't even test my patience if you can't handle it.”

“You're the one who tested my patience, Harry.” her breath stammered, her head was burning.

She cackled slightly, before coughing because her breath was shortened. Her eyes glanced slightly at Harry who still gripping her roots, “Do whatever you want, Harry. I can't stop you, can I?”

Everything went creepy silence along with Anne's deafening scream. She blinked softly, lolling her head towards her boyfriend. She didn't know why she was smiling like nothing happened. The last thing she knew, she smelt her own blood soaking her face as her breath slackened. . . Please excuse some errors Talk to me :)

[metalbatandzenko]

Help, People Think My Bodyguard Is Hot!AU

So I posted earlier about the fact that my dumbass gremlin brain managed to mix a Bodyguard AU, Fake Dating AU, Unrequited Love, Childhood Friends, and Mutual Pining into one AU...this is that AU. It’s Mumensai and Flashysonic endgame.

Main Plot:

So Flashy Flash is an idol and Mumen’s his personal assistant. The two have been working together for a few years, and Flash has come to trust Mumen’s judgement, even though he thinks Mumen can be a bit high-strung/get’s anxious easily. 

The night before a major event, Flash’s security detail fell through.

Mumen panics, and asks his best friend Saitama, who works as a security contractor/bodyguard at a company he and Genos own.

Previously, Mumen hadn’t asked him to because Mumen was worried it would come off as biased, and Saitama thought that was fair. Plus he wasn’t exactly sold on the idea of working for Flashy Flash in the first place, so no hard feelings.

This time around was an emergency though, so Saitama agrees to fill in, and brings a few of his coworkers (it is supposed to be a detail after all. He’s pretty sure that means more than one guy. He’s not sure to be honest, Genos handles the logistics most of the time.)

There ends up being a scuffle at Flash’s show and long story short Saitama takes down like 6 guys.

Flash is suitably impressed and offers him a position as his personal bodyguard Saitama being the cheapskate he is, and hearing the paycheck associated with it accepts on the spot.

Everything’s going smoothly for a few days, but then someone on twitter tweets a picture of Saitama helping Flash out of his limo with the caption “Wait is it just me or is Flashy Flash’s bodyguard hot? 😳”

Saitama becomes an overnight sensation (remember Kylie Jenner’s bodyguard? Yeah that) and people start following him on socials, except—you know—he’s Saitama so his ig account isn’t curated pictures but is just stupid pics of things in his house and him goofing off with Genos (who is also his roommate) and King.

He gets even more popular when someone posts a video of Saitama taking down the guys at Flashy’s show.

Flash is pretty amused by this, and thinks Saitama’s floundering in the new spotlight is really funny. 

He gives Saitama a few tips and tricks on how to keep a clean feed for ig (which Saitama only follows sometimes), and has Mumen create a twitter account for him under the username baldandbeautiful and get it verified. 

Saitama does not think this is funny, and begins tweeting absolute nonsense to try to spite Flash. This does not work. He keeps gaining followers. What the fuck. His tweet that was just “do you think birds know we love them” got 81k retweets. What is twitter.

So Flash, Saitama and Mumen continue on like this for a few months, and things are going swimmingly.

Then it comes out that Amai Mask (Flashy’s ex who he had a really messy public breakup with) began dating his personal bodyguard (Sonic).

Now Amai seeing someone new would be fine by itself, but it turns out Sonic is Flash’s childhood friend, and ex. 

So Flash vents to Saitama about how his exes are dating just to spite him and how he needs to figure out his next public appearance because all eyes are going to be on him.

Spoiler alert: he ends up going and partying at a club and getting wasted. This isn’t especially out of the ordinary for him, but what is out of the ordinary is him climbing on Sai’s lap in the middle of the lounge, and leaning in to kiss him. (The paparazzi lose their minds)

Saitama pulls back and asks him what he’s doing and Flash (who it turns out is actually completely sober) explains the publicity behind him dating his famous hot bodyguard would be great for both of them and he’ll double how much he’s paying him.

Saitama hesitates for a moment because he’s been in love with Mumen since they were in high school, but he relents, because honestly, money is tight, and Mumen doesn’t like him back so there’s no reason to hold out. And Flash is attractive, so there are worse people to pretend to date.

Flash and Saitama’s “steamy makeout sesh” is all over the rag magazines the next day and they’re getting tons of good publicity from it. 

Mumen starts acting a bit weird around Saitama which he gets—Mumen’s always been a romantic so him pretending to date someone wouldn’t sit well with the guy.

The two continue to fake date for a while. Flash ends up genuinely falling for Saitama, but also confesses to him while drunk one night that he’s still in love with Sonic. 

Saitama in turn confides in him that he’s been in love with someone for years, but is scared of ruining what they have by telling them.

He doesn’t tell Flash who it is, but Flash puts two and two together and just has to watch Mumen and Saitama pine for each other like idiots. He eventually ends up “firing” him as a boyfriend but keeping him on as his security guard.

But anyways it ends up with Flashysonic, Mumensai and Amai x Tons of money from the breakup album he puts out ajrbvttv

Other characters:

Sonic is a private contractor. His backstory is actually fairly similar to canon in terms of having taken jobs as a hitman, bodyguard and/or thief. He and Flash grew up together, and “dated” up until fairly recently. When Flash got discovered, it drove a wedge between the two of them and they split on bad terms. He ended up hired as extra security for an event Amai was holding. Despite being told he could enjoy himself as he was mostly there for show bc Amai could handle himself, he ended up taking down a guy who tried to attack Amai Mask, and made quick work of him. When Amai mentioned he could handle himself, Sonic told him to shut up, because he’d hired him for a job, and damn if he wasn’t going to do it. Amai, surprisingly, found this hilarious it helps he that found Sonic attractive and ends up offering him a job. He still sees Saitama as his rival because Saitama once caught him trying to steal from his client and knocked him out. He ended up wiggling out of a felony charge because his client at the time was incredibly wealthy and got him a good lawyer.

Amai Mask is still a famous actor, singer and model. He and Flash dated briefly (originally for publicity but they both got attached). It ended because he realized Flash was still in love Sonic.

Genos is Saitama’s roommate and coworker. He handles more of the business/logistical end of their security work, but he’s no pushover, and occasionally contracts out himself. Saitama usually benches him though because he has a tendency to get in fights.

King is one of the bodyguards but he’s mostly there to add numbers to the security details bc he can’t fight for shit, he just looks big and scary enough that people back down. He actually does better with the tech elements, and he and Genos work on that together.

Fubuki is Flash’s current agent. She’s constantly trying to help him raise his status, and by extension her own. She poaches a few of Saitama’s employees/coworkers to come work for her, or sign a contract for her. (What? You’ve managed to surround yourself with very attractive bodyguards. They could make it as models, Saitama.)

Tatsumaki is Amai Mask’s agent, and Fubuki’s older sister. She discovered Amai Mask, and turned him into a worldwide phenomenon. 

Badd and Garou probably won’t make a major appearance in this AU but if they do, it’ll be as Saitama and Genos’ coworkers that Fubuki successfully convinces to go into modelling...but not under her.

[statusquoergo]

Part II

Deposition, take two.

Harvey and Mike run into each other on their way into the conference room and Harvey informs Mike that this case is never going to make it in front of a jury, thanks to their decision to waive a jury trial. Mike is aghast but refuses Harvey’s suggestion to terminate the deposition, because “while a jury might never hear it, [he’s] gonna make that motherfucker answer for what he’s doing.”

Here’s the thing about that: As long as he does it in a timely fashion, the plaintiff has the right to demand a jury trial. So Mike can goad Haskins (the CEO of Brick Street Athletics, I guess) into saying whatever he wants in the deposition, but none of this finitely precludes the case from appearing before a jury.

During questioning, Mike lays out the working conditions at the factory—2000 people working “twice what they’re supposed to” (however this is supposed to be quantified), employee salaries of less than twenty cents per hour compared to Haskins’ salary of $20,000,000 per year, “building an empire on the backs of women and children” (Haskins denies that they employ children and Mike challenges that “it’s just women, then”)—and Haskins repeats the defense that they’re not breaking any local or international laws. Mike argues that conditions are so bad that two people have killed themselves in as many years, and Haskins bursts out with the key phrase: “God dammit, I don’t care how many people have killed themselves! This has nothing to do with my company!”

Real friendly. Appearing quite weary of this whole charade, Harvey asks if Mike is done, “Because [Mike] can get emotional, and [Haskins] can get emotional, but [Mike] still [has] no jury, and no case.” Not to mention “this testimony isn’t to be revealed outside this room.”

Actually I can think of at least one instance in which the deposition testimony would be admissible at trial, or in front of a judge: If Haskins testifies to anything contrary to what he said in deposition, Mike could introduce it to contradict or impeach the testimony given by the deponent as a witness, i.e., prove he lied.

But who cares about the law, this is Suits.

Louis and Sheila go to Lipschitz for therapy, and it’s nice that they’re trying to work out their problems, and the dialogue feels honest, and Sheila never wanted kids but now that she’s pregnant she’s embracing the idea of becoming a mother, and Louis supports her 1000%, and she loves him, and it’s no wonder Lipschitz is always so busy if this is how quickly he’s able to fix his clients’ problems.

Alex fills Katrina in on Faye’s request that he oversee Mike and Harvey, and Katrina tells him not to tell them about it because “Have you ever seen either one of them react well to an authority figure telling them not to do something?” It’s a pretty inconsequential scene, but I like the reminder that Mike and Harvey used to be, like. Marvey.

Harvey swings by Mike’s place to make sure they’re still on good terms after Mike got his ass kicked at the deposition, but Mike drops the bomb that Jeremy had a televised interview that day and wore a t-shirt to said interview printed with the quote: “I don’t care how many people kill themselves, we abide by the law,” attributed to Haskins. Harvey angrily charges that “Dammit, Mike, that deposition was under seal,” and Mike retorts, “So sue me.”

Excuse me, gentlemen, I just want to point something out here:

“Anything that could get us disbarred or put in prison is off limits.”

You know what two of the several qualifiers for disbarment are in New York State? Crimes and misdemeanors featuring interference with the administration of justice, and misappropriation.

Mike, that was your fucking ground rule.

Mike then argues that if Harvey does sue him, “it won’t be a countersuit anymore” (it’s not a countersuit now), “which means there will be a jury” (he can still demand a jury trial). Harvey threatens to have him sanctioned, and Mike says that’s fine since the video is already going viral; Brick Street’s best option is to give in to Jeremy’s demands and let him out of his contract with full pay so, wait for it, he can start his own competing and much more ethical apparel company, using the contract salary as seed money and the suit as free publicity.

This is bullshit. This is total bullshit.

Forget the part where it’s legal nonsense, let’s just focus on what an underhanded move this was for Mike. Harvey, for some ungodly reason, seems proud of him for pulling this off, guessing that Mike “helped [Jeremy] plan this thing from the beginning”; Mike says it was easy to pull off, since he knew Harvey would try to play the man, “but the thing is, the version of [Mike who Harvey] thought [he] was playing, he doesn’t exist anymore. The new Mike cares more about results than he does about playing the violin.”

Great. That’s great. But what the fuck does Korsh think he’s doing? Why send Mike off to Seattle to take on class action suits against Fortune 500s, why highly publicize Mike’s return, why bring him back at all to turn him into some unrecognizable version of himself who’s not even doing the work he supposedly left New York, the firm, and Harvey to follow his heart for in the first place? If anything, this episode is a tragedy, a stab directly into Harvey’s already fragile heart; Mike, his protégé, his best friend, his comrade in arms, abandoned him to fight for the greater good and has made a triumphant return to once again do battle, to show how much he’s learned from Harvey, how much he’s grown since they parted ways, but instead of playing on an even field, or joining forces to accomplish something actually meaningful, Mike uses the fact that Harvey’s usual tactics of skirting the law are hampered by Faye’s oversight in order to give himself a huge (and illegal) advantage which he started this case by promising not to use.

So I guess that when it comes right down to it, all Mike has really learned by setting out on his own is how to walk past the bodies he piles up in his wake. The ends justify the means, and that’s all there is to that.

God dammit.

Oh, but we’re not even out of the woods yet, because after some cute but logically unsound banter (“Are you actually taking credit for my win when you lost? Let’s be very clear about something here, Harvey, right now you are the governor of Loserville, and I am the mayor of Winnertown.” “You know mayor’s below governor, right?” “Not in Winnertown, he isn’t.”) Harvey invites Mike for drinks, which after this catastrophe of an episode would’ve been a nice Moment for the two of them, except that he goes on to invite Donna along for absolutely no reason whatsoever except to keep repainting every hint of Marvey that this show has ever had with a big old brush of Darvey.

Before drinks happen, though, Katrina stops by to inform Donna that she’s taken her advice to focus more on herself, signing up for a ballet class to follow up on an interest she had when she was younger and piggybacking on Alex’s interest in tap by showcasing Amanda Schull’s history as a professional ballet dancer. And one more thing: Brian called her back and left a message, but she “deleted it without even listening,” which Donna cites as “amazing,” for…some reason. Seems kind of rude to me, but alright, sure, whatever. Donna then invites her over for drinks with Mike and Harvey (not that this was supposed to be an intimate personal affair or anything), which she refuses because “Tonight’s the first night of class,” so, good for her.

Samantha, unsurprisingly, has become aware of Mike’s little stunt with Jeremy’s interview attire and declares to Harvey that she’s not going to let him get away with it. Harvey bleakly submits that “he beat us fair and square” (no, he didn’t) but Samantha says that’s bullshit, that he planned this in advance and it’s a clear violation of Jeremy’s contract. (Is it? I wouldn’t know, the specific contract details have been kept very under-the-table. Plausible deniability, I suppose.) Harvey doesn’t want to fight this because “knowing Mike, [they’ll] never prove it”; Samantha accuses him of being proud of Mike (why), and Harvey asks so what if he is (why), and Samantha says that if they can’t find proof, she’ll make it. Shockingly, Harvey orders her not to do that (what, because it’s illegal? Or because it reminds him too much of Cameron Dennis?), and she storms out.

Remember when Louis asked Benjamin for help with the whole donation thing? Benjamin’s finally getting his just reward for all the shit he pulls for these people as Louis promotes him to Vice President (the benefits of such a thing being utterly unclear, but I suppose it’s the thought that counts) and gives him a thirty percent raise. So, uh. That’s nice.

Now about those drinks. At Harvey’s place, Donna prepares a cheese plate, and Harvey tries to greet Mike with a somewhat excessively enthusiastic “Hey! You want some cheese?” Mike, however, is not interested in any cheese, because it seems Samantha went ahead and fabricated that evidence after all; Mike accuses Harvey of bribing Charles Hu to say Mike contacted him eighteen months ago with the scheme to get Jeremy out of his contract, which he can’t dispute because “[he’s] on the record saying the guy’s a saint.” (What record, what is he talking about?) Harvey says he had nothing to do with it, Mike calls bullshit, and Donna steps in to say, in a slightly creepy tone of voice, that “It’s not bullshit, Mike. He’s telling the truth.” For some stupid fucking reason, Mike didn’t believe Harvey but he does believe Donna, so he determines it must have been Samantha who lied about him, and asks Harvey what he intends to do about it. Harvey says there’s nothing he can do about it, and when Mike points out that he can say she fabricated evidence, Harvey pulls his loyalty card at the worst possible time:

“Are you out of your mind? Do you have any idea what would happen to her?” “I don’t care! She is cheating my client out of a company that could change people’s lives!” “And I’m not gonna sell her out! Just like I’d do for you if you were still here.” “I don’t believe this. You’re pissed that I left!” “No, Mike, I’m glad that you left, and you could have come back to visit any fucking time, but you came back to pick a fight with me that you rigged six months ago.” “Oh, so it’s not that I left. It’s just that I beat you.”

Oh boy.

First of all, we get out of the way the hint that Mike really was taking this case on to make a difference in the world, but I dunno, man, feels to me like this is too little, too late.

Then, finally, after a full season and a half of no resolution, we finally get Harvey’s admission that he’s upset Mike left. Yeah, no shit; their goodbye, as I’ve lamented to the point of tear-inducing monotony, was terrible and inconclusive, and Harvey’s behavior afterwards has not been that of a man who’s at peace with the change in his life (s08e01-04, 13). And finally, he acknowledges out loud that he’s angry (yes, angry) that Mike hasn’t come back to visit, and now that he has, it’s just to pick a fight with Harvey that he secretly rigged far in advance. That doesn’t seem to me like a fight Mike should be particularly proud to tout as a win; the odds were artificially weighted in his favor, and he went out of his way to tip them even further by making them both promise not to do anything illegal and then breaking that promise himself when he knew Harvey would be in no position to follow suit.

That is a dick move.

But we’re not done yet:

“No, you almost did. I was gonna let you get away with it, but she didn’t. And I might want to kill her, but I’m not gonna betray her.” “I don’t care about her! I care about you. You gave me your word, and the Harvey I know wouldn’t break his word and screw over a bunch of innocent people in the process. You lost yourself, Harvey. And you know it.”

Fuck.

Not only should Mike not be proud of this win he achieved illegally, but it was only his to take because Harvey made the conscious decision not to turn him in for those illegal activities.

You know what’s the real gut punch here?

“I care about you.”

You sure about that, Mike? Because you could stand to fucking act like it.

He goes on to as much as admit that Samantha’s involvement—not her fabrication of evidence, just the fact that she was there, was the thing that ruined this for him, because “the Harvey [he knows]” would have acted predictably, and he would have been able to manipulate him. “I always have time for an old friend”? He always has time to use an old friend for his own advantage, maybe. I agree that Harvey hasn’t been acting like himself of late, but my rationale for that has always been that Mike’s rapid departure broke him and he’s been unable to recover, and if this is what Mike’s return means, well, maybe Harvey’s better off.

(Harvey would be better off leaving the firm and going into intensive therapy, but I’m trying to keep my goals achievable for the time being.)

Harvey then returns to the firm to confront Samantha and yell at her for lying to him, and she says she didn’t lie, she just changed her mind, so that’s mature. She asks if he’s really mad at her crossing a line or because she beat “[his] little adopted son” (did you catch that? "Adopted son," i.e., "definitely not a love interest thank you very much"), and Harvey tells her that he defended her to Mike, but that’s over now because he doesn’t trust her anymore, and I guess he’s taking his ball and going home and there’s nothing she can do about it.

Spoiler alert, Faye happened to observe this whole exchange, and now has some mulling to do.

This whole episode has been one giant offense to the memory of Mike and Harvey’s relationship, but this part might just take the cake: Louis arrives at Mike’s apartment while Mike is packing to go to the airport, because Donna sent him, and she would’ve come herself but “she’s with Harvey now” and “she didn’t want [Mike] to hold it against her.” Mike says he’s not holding anything against her, and Louis asks him not to hold anything against Harvey, either. Bringing up the story he told Mike back in “Blood in the Water” (s02e12) about himself and Harvey being Ralph Wolf and Sam Sheepdog, he says that he and Harvey “were rivals at work. But no matter how much [they] fought, at the end of the day, [they] didn’t let it get in the way of [their] friendship.” Kindly permitting Mike to be furious at Harvey for defending Samantha’s actions, Louis asks that he nevertheless not let this be the end of him and Harvey. Rather than comment on the request, or their relationship, Mike says that he has a plane to catch.

As Louis bids his farewell, Mike calls him back to give him the last of the “You Just Got Spitt Up” onesies that he had made up in Season 8, which Rachel apparently took to save for him. Louis tells Mike to thank Rachel for him, he agrees to do so, and Mike and Louis, of all people, get the heavily emotional hug I was hoping Mike and Harvey would get when I saw that bullshit reunion in the teaser.

Then Faye goes into Samantha’s office and finagles her into tacitly admitting that she’s the one who fabricated the evidence, not Harvey, and Faye fires her, so at least some good came out of all this.

Part IV

[thelightfrombelow-blog1]

The flu

Aching.

I’m cold, but body feels like a furnace, at least on the outside; I wish I had a thermometer so I could see how hot my fever has gotten. My forehead feels hot, and I really don’t need to “check” if I have a fever or anything like that, but if it makes any sense at all without going into my own head for clarity, I find it interesting to see if my body is as hot as it seems, or only a couple degrees up and it makes it seem that much worse. Under a blanket feels kind of nice, but sitting here on my laptop looking at clothing listed on Amazon with just a hoodie and sweatpants is fine for now, every few minutes I get sudden shivers and shaking, my hands barely able to type, but it isn’t what I would call unmanageable.

The entire body aching is the worst part I think, but the prescription ibuprofen helps; I’m glad I got so many from my broken index finger last year. The nausea is close to the worst part too, and if it were constant, it would be, but luckily it is light and doesn’t stay for long. It’s all just observations, I don’t need to figure out that I have the flu, a doctor isn’t needed.

I can’t go to my meeting tonight, I feel like shit and I wouldn’t want anyone catching whatever strain of influenza that I have anyways. Besides, I certainly can miss a day, I’m not gonna drink feeling like this just because I miss one meeting, I’ve missed a day or two before and I still am going on 5 years without it, so I don’t know why I’m beating myself up for missing a day. I guess it’s just because on Tuesdays, we have open discussion, which is refreshing to not be tied to one thing, especially when that one thing is a chapter dealing with something which just makes people say stupid stereotypical phrases nonstop and makes me want to leave halfway through. Enough, I feel bad and I don’t want others to feel bad, I’m not going. I want to find a motorcycle jacket, and what would be really cool is to find some combat boots; I think that is what they are called, like doc martens. I want shorter ones, my 12 hole boots are nice, I love them, but they take too long to put on/take off. I am digging the shorter ones that aren’t real leather. I hate to admit this because I am obsessed with moto style jackets and it seems like everyone looks good in them, but I know I personally look better in the standard zip up “leather” jackets. Doesn’t matter, I want a slim fitting motorcycle jacket, this one right in front of my eyes for just $40, and I’m buying this pair of 8 eyelet boots too. I might feel like death incarnate, but in a day or two, I’ll have some awesome presents to myself delivered right to me and that makes me feel good.

I need rest, I feel like I can’t even function enough to do the smallest tasks. Good night self; it’s bedtime at 8 p.m. tonight. _____________

I feel good today, well I didn’t feel the best this morning, but I have started to feel better today, I think the ibuprofen right away helped, and I still feel kind of cold, but at least I’m not shivering. It kind of hurts when I go to the bathroom though, like right when I finish peeing, it stings, and I saw blood in my urine this morning. I hope that goes away. The bad thoughts are creeping in, but I am too much in a slightly recovering/slightly still sick state of mind to give it much thought.

Tomorrow will be a lift in spirits since I can dress up and forget everything for a few hours, just enjoy the night. Someone online said what I was going through (what I AM going through) could just be a panic attack of sorts since it seemed to only last a couple days, but I have panic and anxiety attacks weekly, I know them from start to finish, I have the flu, some strangely short flu. ______________

Ok, in my obsessive mind, I need to count off to make sure I have everything. I have my teeth in perfectly fit to my canines, I have my tailed black jacket on, over my white button up cotton shirt, I have my black leggings on and my long boots all laced up. My white gloves are set neatly next to my keys and vaporizer along with my fake blood and wallet. Perfect, that is everything.

I feel like I came back with a vengeance now that I feel a little better, or at least a part of me did. I probably looked at too many videos and pictures on Tumblr of naked people doing adult things, because I need something, I NEED someone to be with. I tell myself I have “bad thoughts” sometimes, but I almost think I’m being unfair or a little juvenile to myself, it isn’t bad thoughts, it’s just that I guess I am sensitive because when I say hi to a girl or guy online I take it personally when they are standoffish or ignore me, and I tell myself I’m not good enough or not attractive enough to have someone. It’s unfair to myself because when I tell myself that the anxious thinking is “bad thoughts”, I know it only makes things worse, and it is bizarre that I am the first to correct someone else downplaying depression or anxiety, but I do it to myself. Understand my actions, and forgive my thoughts, that’s what I have to tell myself. I should put eyeliner on, it makes me look sexier, and that is what Halloween is all about, being sexy, scary, or both.

Here I go, the sexy, scary vampire with dark red hair and blood under my mouth along with a line of blood on my right pointer finger so I can look at people (kids mostly, I hope that isn’t too harsh) and pretend I am “shushing” them when I walk by, as if saying “don’t tell anyone I am a vampire”. It is silly, but I think it is creative too, and I like it, I think that is all that matters.

There is a lot of people out tonight, and If I am being honest, I’m digging a lot of the costume choices some of the adults are wearing. There is a young looking guy who is actually extremely cute, wearing a Holden Caulfield costume that he must have made and I don’t think many people recognize who he is, but I do and I love it, especially the tight white shirt pressed against his thin but not skinny body, and his abs gently pressed against it. A couple yards down, there is a young woman I assume in her mid 20’s that is wearing a storm trooper costume, with white and black shiny leather pants; from behind, her butt is small, but looks amazing in them, I’d join the dark side for her any day. Observing never hurt anyone, as long as it’s only to ourselves, I just enjoy watching.

________________

It’s Friday, finally the weekend is just about here and to make things even better, I think my flu is gone, I don’t feel bad this morning. I think more than anything, going back to work is the best part, I don’t like sitting at home and having nothing to do besides sleep and schedule clients or bookkeep. My employees are great and they handle the café just fine, but I like having interaction with customers, I am too social to lay idle and alone. I get to go to the meeting tonight, I never thought I would actually be excited to go to meetings in my younger years, but I am now. Tonight has no topic, it is just an open meeting without ties to one certain substance or topic, and I have been going there the longest, it is definitely my favorite one, especially since I am one of the members that has the longest time, even at only 26 years old. I get to see friends and people I’ve grown close to for so long and I am actually excited about it, I really am.

Bad thoughts, or actually anxious thoughts are back. I want to talk to customers and I want to make everyone around me happy, but it is hard when you are afraid for your life. I am not scared that someone is gonna kill me and this isn’t even a “vision” or anything supernatural like that, I am afraid that for no reason at all, I’m going to fall dead right here and someone that cares about me will find me; my therapist said I should talk myself down when I feel like this, I feel crazy talking to myself in my own head, narrating what is happening right in front of me, or at least what my mind tells me is GOING to happen, but she says it works, so here I am. I am afraid, I have fear and I have other things, but fear is what I recognize right now. I have fear that I am going to suffocate because my throat is closing up and I feel like I am gasping for air. I have fear that I am going to meet someone one day and whether it is a boy or girl I am not sure, but I am going to meet someone and they will get tired of me and either cheat on me or leave me because I am not good enough. I have sadness. I am sad because my mind reminds me of when I was 18 and my father shot himself, then my mother broke down and couldn’t fend for herself any longer and I felt that it was my fault since he knew I like both genders and even though he always loved me and has gay friends, he probably didn’t want his own child to be “different”. I have fear that my business will fail because there is so many bigger places out there and it isn’t like I have the means to ACTUALLY compete with them. I have pain, physical, because I cut myself on a hard plastic cup this morning. I am fearful that someone will want to be with me one day and find out that I am not a tough, emotionless business owner who can take on anything, inside I am vulnerable and just as scared of life and of failure and everything else, just like the next person would be. Breathing, deep breaths, it’s ok, I don’t need to revert to fight or flight, I am safe, there is no tiger in the room with me, I am going to be alright, just breathe, take time, be ok for yourself and smile, even if you aren’t happy, it helps. I had some nausea, and my hands were shaking, but it is going away. Just breathe. I am going to be fine.

The day went better after breathing, imagine that. Just a reflective thought; I guess my therapist was right too, about talking myself through it. This meeting will be nice, I need it. Sue has a year tonight, I just remembered that, I always liked her, I am proud of her. Lots of friendly, or at very least familiar faces tonight, I like it, it makes me feel comfortable. The chairs in the room are all in a sort of square-ish circle, so everyone is in front no matter what. I guess I’ll take the seat near the windows since someone else is in my normal chair; no big deal. These groups are run by a therapist, but she is late today, and John is pretty talkative about his interest in the fact that I go skydiving sometimes. You would think I would be terrified of it, but it is somewhat in a crazy way, therapeutic to me.

Someone new is walking in, I’ve never seen him. He has tattoos across his right arm, all in a Japanese style. He looks like he could be Hispanic or maybe slight Japanese himself, and the shirt he is wearing is tight against his body. He is sitting next to me, I don’t know if this is the best or worst thing that could happen here. His hair is dark brown, but he is wearing a grey beanie that sits slouched on his head, and he has muscles, but they are not some obscene or ridiculous size, it is like they are just there, like he was born that way and everyone just accepts it. I guess the therapist is here, I didn’t even see her walk in. What is wrong with me? I’m not lusting after this new guy, I am not even imagining what is under his black straight leg jeans or taking him home, it is like a puppy that you want to grab up and snuggle, and yet it is also like seeing your best friend that you love unconditionally and can’t hide your excitement seeing them. I can’t pretend I don’t find him hot though, so it must be lusting, yet it seems like so much more.

He talks to the group, and his voice is just slightly higher than you would expect, for some reason it makes me worse, I don’t know why. He has 3 months now, I am proud of him even though I don’t even know him. An hour has passed, only half that time left and I’ve been secretly watching him whenever I can, he laughs sometimes, but it is more like a snort, I feel like I’m writing a fucking cheap romance novel in my own head, and I am a teenager who has no idea what love is, or has never seen a damn attractive person before this moment. I feel it, this is not good, I feel the shivering and the ache coming back to me, I didn’t take any medication today and It is back; or it never left. I have the sickness still, why do I have to have this now? Why did I have to find out that I have the flu when I am just trying to enjoy a meeting and especially when this boy is next to me? It is almost over, I won’t see him again possibly, I might never see him again, I hate this. Why can’t I just know if he will be back next week? Or if he will go to any other meetings of mine? Or come to my café, something, anything. I can’t let him go, I can’t let him leave me, not like this, not alone and without any goodbye or I’ll see you again. I haven’t even said word to him, so he doesn’t know I exist except right here and right now; I don’t even know if he likes girls or boys, but it doesn’t matter, I just want him to be near me again. It is over, we are closing up , he can’t leave, what do I do? He is drinking a cup of coffee, I could tell him to come to my café maybe? No, there is only one way I know he will take a part of me with him. When he isn’t looking and no one else is either, I first wipe my own mouth, then place my saliva along with anything else inside it on his cup, right where he will have no choice but to unknowingly have a part of me in his own body. He takes a drink before he even leaves the room, It was perfect. I don’t feel anxious now, at least not at the moment. I don’t know why I did what I did, and I certainly don’t understand the lack of guilt, but I actually feel good, I feel confident in myself, I feel strong! I feel like it doesn’t matter what anyone else thinks of me, I feel, I feel normal.

_____________

It has been a week, and I feel like it is the best week I’ve had in as long as I can remember. I am wearing the boots and jacket I got last week, I love them and I'll be damned if this jacket doesn't look amazing on me! I am home, I am happy and safe, and I heard some news at my meeting tonight that put a smile on my face. Harrie had a discussion with me about his rough week with his job and brought up that someone I might have met, a young man named Porter who has three months and comes to group sometimes caught some rare flu that progressed into pneumonia, he has been in the emergency room for 4 days now, and it doesn’t look good, his throat is closed up and his body is failing him. His immune system, probably from the opiates isn’t as strong as most, and he’ll be lucky to make it to next week. I'm not scared, no one would accuse me, no one even knew of what I went through. And now, Porter will always have a part of me with him, I wish the roles could be shared, but it is perfect this way.

I was wrong before, thank god I was, and it was just my anxious thoughts telling me lies. I did find someone and they didn't leave me, I WAS good enough and I always will be, I don't need to worry of them growing bored with me, I am finally enough.

[our-jensen-ackles-love]

The Good Kind - Chapter Two

{Jensen x Reader} 

Warnings: some language, still some fluff. 

Work in Progress

Tags: @esoltis280 @emoryhemsworth @monkeymcpoopoo @racheladams77

Summary: You decided it was time to start fresh, so moving to Austin, Texas seemed like the answer to all your problems. Packing up your things and heading West, you took the first available job as a personal trainer at a high end gym with great pay. Nothing made you feel better than making people hurt, in the best way possible. One day, a new client walks in, with bright green eyes and a smirk that would make any girl drop to their knees, but you knew better. Or so you thought?

Chapter Two - Not Like Home

Nothing was the same. Nada. Zip. Nothing.

The fact that it was the middle of January and all you owned were winter clothes and it was in the high 60's in Texas and your faux fur boots were the only decent looking shoes you owned other than your workout shoes, was just mind boggling to you.

"Looks like I'm going to go shopping," you said aloud to your reflection after you stepped out of your shower.

You had been struggling for the last hour to find something decent to wear, but you brain couldn't wrap around the fact that it was warm when it should be cold. And the summer clothes you had were still in boxes in your closet, so now you had to figure out just what you needed to do with these long and layered clothes you wouldn't be needing for a while.

Taking a quick peak into your bank account on your phone, you told yourself that you just needed to go and grab a couple shirts, a pair of leggings and maybe some shorts. Afterwards, you could splurge a little more once your first paycheck hit. Which would be about a week later. And that would be spent on some good shoes.

Another quick google showed you that there was a mall within a ten mile radius, so you hopped in your car, rolled down the windows and enjoyed the warm breeze as your GPS gave you all the turns and exits you needed to take. When you arrived, you decided that the best place to start would be Target, because well, Target literally had everything under the sun.

As soon as you stepped in, the smell of fresh brewing coffee from the Starbucks by the main entrance hit you, instantly giving you that craving for caffeine. If you can keep to your list, you can buy yourself a nice cup of coffee, you thought to yourself.

It was a bribe you knew could work, but it was a matter of focusing on what you came for that was challenging.

Wandering the aisles, trying to find just some plain t-shirts and tank tops that didn't have some bizarre saying sprawled across the chest area, you felt yourself bump into something.

"Shit," you spoke softly, realizing you very much may have ran into one of the pillars in the middle of the floor.

"Are you okay?" A voice spoke down to you causing your head to shoot up and see a man with dark curly hair and dark brown eyes staring at you with a concerned look.

You recognized him immediately as one of the guys from the front desk at work. To be more specific, he was the man that Judy had been all over just a couple of days ago. "Oh, hey," you offered a bit of a shy smile. "Yeah, I'm just clearly not paying attention to where I am going."

He gave you a small smile back, "You're the new girl at work, right? Y/N?"

With a slight laugh, you nodded. "I'm sorry, I'm totally blanking on your name."

"Heath," his smile grew wider towards you.

You both stood there awkwardly in the middle of the clothes between the men and women's section. You didn't quite know where to go from here, since you were on a bit of a mission and knew that the longer you stayed in the mall, the more likely you were going to spend money.

"So, Y/N, it looks like you are a little bit busy, but I'll see you at work on Monday. Okay?"

You nodded and suddenly felt stupid for just awkwardly standing there with your co-worker. "Uh, yeah."

As he turned to walk away, he stopped for a moment, facing you once again. "I know this is a bit of a reach, but," Heath shifted around in his pocket handing you something that looked like a business card. "Here's my number. If you have any questions about the area, I would be more than happy to help."

Monday came way too quickly, but you would be lying if you weren't a tad bit excited to get into the swing of things. Especially since you didn't really have money to spend and sitting around prepping your meals and catching up on your favorite shows was driving you a little stir crazy.

You walked into the gym and headed towards the employee lockers, stealing a glance at the clock, you saw that it was a little after seven and then looking at your clipboard of clients, you noticed that Jensen was your first one.

One of your projects over the weekend was starting to set up some circuits that you could get Jensen through and get a better judgement of what his body could handle.

"Hey Y/N," a voice said over your shoulder causing you to turn and see Heath offering you smile.

Heath seemed like the perfect fit to have at the front desk of the gym. A decent looking man, with a nice build and a killer smile with dimples to boot. You were sure that some women just joined because of the look he gave them alone.

"Oh, hey Heath," you grinned in his direction while focusing back on your clipboard and rooting around your purse for the notes you had taken over the last couple of days. "Did you have a good weekend?"

You felt him shrug next to you while he opened up the spare locker beside yours. "Eh, didn't really do much besides hang out with some guys, have a couple of beers and catch up on some video gaming."

Nodding along, you laughed. "That sounds like the laziest weekend ever coming from someone who works at a gym."

Heath grinned again. "Everyone needs a resting period."

You were about to say something smart in response, but Judy came through the door and immediately eyed the two of you carefully before letting you know that Jensen had just walked through the door. Quickly, you excused yourself from the room and headed towards the mats that were towards the back of the gym.

Sure enough, Jensen was just casually sitting on one of the larger mats with his legs outstretched before him. Wearing nothing but some loose gym shorts and a form fitting athletic shirt that was starting to make you question why he needed a personal trainer to begin with.

But money was money. You wouldn't turn him away, but you could make his life hell.

"Mornin'," you called over before you reached him.

"Good mornin'," there was a twinkle in his eyes this morning that wasn't there when you first met him on Friday. "Are you ready to kill me?"

You gave a small smirk. "Oh, you have no idea."

Several sets of push-ups and sit ups, some planks thrown in and burpees later and you were actually starting to see a little bit of strain in his eyes. But you weren't done there.

"Alright, now I need you to go and grab those ropes and we are going to do some battle ropes."

"Goddamn woman," he groaned, but headed over to drag them towards you. When he was in front of you again, he let out a heavy breath. "That guy at the front desk keeps checking on us."

You didn't pay any mind to it because you were sure it was all part of working the desk; making sure everyone was doing their jobs. "Oh, Heath is probably just making sure that I'm getting a good sweat out of you." Jensen shook his head. "Nah, he's not looking at us like that. If I didn't know any better, I would say he is checking you out." With that, he leaned forward a bit and took a nice long look at your ass before leaning back and grinning. "I can't say I blame him though."

"Excuse me?"

"I can't say I blame him," he continued to grin at you. "A girl like you must have all the guys chasing her."

Snorting, you shook your head before focusing on the ropes in his hands and just how callused and rough his hands looked. "I seem to be the one chasing the guys away."

He looked like he wanted to ask you something following that little confession, but you quickly barked out that you both were going to get Jell-O arms from this next set. All the while you couldn't help, but feel the heat of one curly haired gentleman's eyes on you and then another that was standing only a few feet away from you, eyeing you intensely with those green eyes of his.

[bestwishes86]

So I was watching a porno and had an idea for a murder mystery story based around a man that I created from the physical profile of the bottom.

I know that may sound crazy but I have been jamming out to Taylor Swift a lot lately and there aren't enough GAY murder mysteries that aren't porn. Here’s my idea and all the words I’ve written for it so far

Premise

Kevin an out and proud student of a Texas University is attacked and the police ignore the incident. His younger brother Sven tracks down private investigator Hugh for help finding the attackers and bringing them to.justice. Over the course or the investigation Hugh learns that Kevin was mixed up with students who performed drugs and gangbangs. Sven states he knows nothing about this but Hugh learns that is a lie when a video of Sven in a gang bang is sent to him. The pairs partnership is rocky as Hugh is somewhat homophobic. The more he learns about Sven, the stronger his desire to protect him gets. His feelings of jealousy and disgust over the sex video drives a wedge between them. But when a vigilante exposes the true purpose behind the groups sexual attacks. Hugh steps back into Sven’s life as the group begins to kill the victims before any of them can come forward. The two share a kiss before Hugh apologizes but can’t admit to his homosexualty. Hurt and dejected Sven puts himself in a dangerous situation but Hugh steps in and saves him. He had been keeping an eye on him from a distance. The feds step in deciding to put the remaining victims in witness protections and give Hugh and Sven one day before Sven is gone. The two act on their feelings and then Sven leaves. Hugh continues the investigation and learns how far the corruption goes in regards to the video. When he is publicly discredited in an attempt to get him off the case, he sits at a press conference where he admits to being hurt by men years before. And says he won’t stop until the men who hurt his love are behind bars. Sitting in a hospital room in St. Louis Sven watches the broadcast with his family.

Jake Johnson is my inspiration for Hugh

Here is my snippets

Here is how it ends for the two lovers

Sleepy dark brown eyes opened as the large hotel bed moved as the larger man left it. Hugh turns his head towards the tall muscular man walking naked towards the bathroom. Hugh was mesmerized by the long softback and large curved ass that swished a bit with every step he took. Hugh tried not to think of the ticking clock above their heads. But instead, as the bathroom closed, Hugh focused on the overwhelming feeling of love he felt for Sven. The lavish hotel room they had spent hours in felt more like a waiting room to Hugh. Soon Sven would be in Witness Protection and they would never see one another again. Hugh closed his eyes and listened to the imagined sound of ticking that matched his heartbeats.

Inside the vast extravagant bathroom, tears fell from Sven’s eyes. Last night had been everything. The way they kissed. The feel of Hugh’s calloused fingers on his skin. The way that man timidly kissed him, seemed to learn him with each movement of their lips. The nineteen-year-old man looked at himself in the mirror. This was the first sexual experience that didn’t leave his body covered in bruises and bite marks. He had hated each one, but now his vanilla skin was before him unblemished but instead cherished. Sven wished that life could always be like this. He branded each memory to his skin with his brown doe eyes. Remembering every space of his skin Hugh’s lips had been.

Their time was almost up and he knew that he shouldn’t be in here crying, but as he swallowed back the lump in his throat and closed his eyes. He didn’t notice Hugh opened the door and came inside. It wasn’t till the lean hairy arms were around him that he knew, Hugh a foot smaller, came up to his shoulder but it didn’t matter as he felt the warmth keeping his feelings embraced.

“I don’t know what to say besides I love you,” Hugh’s gruff voice said against the skin of his back and Sven closed his eyes.

“Me either...just., I love you too,” Sven breathed out as fresh tears came.

--

Hugh turned Sven around slowly while making sure to not lose the skin contact. Even if it was his fingertips grazing along the soft skin. His own eyes were wet but he blinked back tears and leaned up on his tip toes to kiss the younger man. It was just the pressing of tips but it was enough. The months of blood wine violence were outside the bathroom. The lies and decisions the two men were slaves to outside the kiss and the moments that came after. Hugh had never thought he would fall in love with a man. His ideas of a family thrown to the birds as he felt strong hands cup both of his small ass cheeks and press him closer to the much larger man. Fate certainly had a funny way of fucking with him. He felt the current of pleasure run up his body as he felt those soft, but strong hands squeeze firmly and he groaned into the mouth that opened for him. His tongue met Sven’s as felt Sven’s average length but hard cock press between his pecs and stomach.

Maybe it was a youth thing to always be ready for sex but as he felt his own cock going rigid, he knew he was wrong.

-------& ------when Hugh sees the tape

Hugh was angry, so very angry. The Barton case had been his first case from the start after rehab. One he had thought to pass to one of the bleeding hearts in the office who didn’t have anything against pansy ass men beating the shit out of each other. But when he had met Sven Barton something inside him refused to give in to that thought process. But now after months of surveillance, interviewing anyone connected to Kevin Barton, the man in the ICU who may never wake up, he had to hear it from some silver spoon SOB that Sven had been hiding things. Things that mattered to solving the mystery of who beat and sodomized Kevin. Hugh was livid.

Standing in the gray minimalist employee bathroom trying to collect himself he looked in the mirror. Large dark circles showed his lack of sleep against his olive skin. His off center nose from an unfixed break and thin lips made him look angrier. He was thirty two years old, his sandy brown hair a wild mess of curls and straight strands. He wore a rumpled white button down shirt and dark slacks. His “uniform” for working as a P.I. He had splashed water on his face and tried to unsee the images on that home recording. But he couldn’t. The tall Herculean nineteen year old on his knees, his mouth full of cock as those ocean blue eyes looked up at the camera. The six foot something man was surrounded by naked men Hugh hadn’t been able to make out, all were watching and all knew their turn was coming with the boy.

“He’s as good as his brother, maybe even better?” A faceless voice had said off camera and the flicker of recognition in those blue eyes and the emotion there caught Hugh’s attention. Bile had been in his mouth from viewing it and he had thrown up out the window of his parked Hybrid in the Ivy League University parking lot. Now back in the office bathroom his anger was stirring in his gut but he wasn’t about to toss his cookies again. He washed his face and brushed his teeth with more force then needed. It was stupid as he was only hurting himself. But that’s what he was good at, hurting himself.

As he rinsed his mouth out he wondered what he was so angry about. Clients lie. They leave things out, give him half truths to go chase after. But that boy with the square jaw, and those eyes a person could get lost in had deliberately lied to him. Was he hurt by the proof being on his phone, or was he jealous? The feelings and thoughts pinged around inside his slightly larger than average forehead and he closed his eyes. Focusing on his breathing, getting his pulse back to normal but he could not focus. He knew too much about things now and needed to talk to the boy and finally fully make sense of what was going on.

——-

Hugh attends a uni party as Sven’s security as the pair try to understand how the pack of rapists get their victims. Hugh is against the idea of Sven being bait but goes along with the plan. Sven drinks from a spiked cup of alcohol and begins to feel the effects instantly. Hugh realizing he was being blocked by sorority girls gets away from them in time to see Sven being led towards the exit. He grabs Sven and directs him to his car. On the drive back to his condo Sven has a breakdown as the drugs effect his mind. Getting the young man inside, Sven has a change of personality as he tries to have sex with Hugh. Hugh rebuffs this but Sven is determined so Hugh fakes agreeing to it just to lure him to the shower where he holds him naked in front of him and turns the water to cold. Sven reacts violently to this and Hugh bolts for the door. Keeping it held shut as Sven beats it and bellows against it causes Hugh to flashback to doing the same for his drug addicted mother when she was trying to beat him.

———

When the sex videos of the Uni men become public knowledge and the killers start picking off the victims before they can testify. Sven is put into witness protection by the feds. He and Hugh get one day to act on their feelings before Sven is gone. Hugh continues the investigation while Sven attempts to adjust to his new life unaware that Kevin is secretly in communication with Hugh on his behalf. Sven’s father finally expresses his anger at his sons lifestyle by hitting Sven and Kevin and his mother intervene. Hugh faces off against the killer in a cat or mouse game that exposes his own past to the news before the killer does. Sven and his family watch the broadcast and have differing opinions of Hugh.

————

Hugh’s fractured relationships outside of work affect his ability to focus on the case. With schizophrenic mother begins calling him and each conversation guts him emotionally. To the point he shuts Sven out of his life to be able to keep his harsh mood from destroying what little progress the student has made in mentally recovering. During this time of silence the killers begin to terrorize Sven. He finds himself hearing voices and jumping at shadows while being told constantly they aren’t real. But they are, the college guys are placing burner phones with prerecorded messages around campus to scare him. When a call comes through to Hugh from an unknown number he is summoned to the university pool where Sven stands on the top of the diving board set to jump to his death. Hugh runs up the stairs and gets to him in time to stop this unaware they are being recorded.

———-

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

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 Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 posted first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 posted first on http://beyondvapepage.blogspot.com

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201

Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Bradley: We’re live.

Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?

Chris: Doing good, excited to be here.

Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?

Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.

Adam: Nice, nice. Marco last but not least, how you doing man?

Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].

Bradley: My sister Hilton Head, South Carolina which is an island.

Marco: Yes.

Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.

Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].

Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.

Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …

Bradley: Got to tweak it.

Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.

Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?

Chris: [inaudible 00:03:24].

Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].

Bradley: There’ll be men lined up for that.

Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.

We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.

Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.

Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?

Adam: Good on my end. You guys good?

Chris: Yeah.

Marco: Yeah.

Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?

Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?

And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.

It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?

Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?

So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.

And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.

That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.

And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.

I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?

Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.

Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.

Adam: Yeah. Let’s do it. Let’s get into it.

Clarification On Poking Rank And Rent Video Campaigns

Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?

So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.

However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?

And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.

I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.

So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.

I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.

Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.

So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?

So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?

Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.

You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.

But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.

And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.

So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.

So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.

So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.

So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?

Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.

Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.

You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.

Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?

Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?

So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.

So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?

All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.

It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.

Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?

Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.

Why Do You Like The Power Suggest Pro As Your Keyword Tool?

Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.

Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.

So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?

So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?

On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.

For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.

So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?

So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.

It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?

So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.

Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.

And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.

So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.

There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.

But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.

Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.

So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?

Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.

Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.

Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?

Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.

I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?

So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.

So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.

What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.

Do You Have Any Recommendations On A Good Magento Developer?

That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?

Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.

Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.

Bradley: You ran away with a tail tucked between your legs, right?

Hernan:Not even once. Yeah. Not even once.

When Will You Release The CORA Reports On MYGB?

Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?

Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].

Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?

Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.

Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.

Do You Recommend Accessing A GMB Verified Account Using Proxies?

Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.

Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.

How To Make A Lead Gen Site Authoritative?

Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?

Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?

Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.

Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.

Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?

How Do You Download A Video From A Site?

Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].

Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.

Who Do You Recommend For A Residential Proxy Supplier?

Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.

In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.

Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?

We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”

Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].

Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.

Do We Need To Supply A Video File If We Order Video Carpebomb From You?

Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?

So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.

Hernan:That’s not bad.

Bradley: Cool. Everybody good?

Marco: Pofu Live.

Bradley: That’s it.

Hernan:Come join us.

Marco: That’s all I’m going to say. Bye everyone.

Bradley: What’s your position, right?

Marco: Right.

Bradley: All right guys. See you all later. Thanks.

Marco: All right. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 published first on your-t1-blog-url https://ift.tt/1WMpNvB September 17, 2018 at 09:39PM Semantic Mastery https://ift.tt/2rWKl8L