#if one season OVERWHELMINGLY appears in the tags I will at least consider it

[regallibellbright]

You know what, actually, what the heck I’ll let strangers on the internet decide my fate.

Apart from the originals, I’ve seen every season currently available on Crunchyroll (A La Mode, Healin’ Good, Tropical Rouge, Delicious Party, Hirogaru Sky) but NOT the two “Glitter Force” dubs.

Reblog to leave an internet stranger’s fate to the mercy of EVEN MORE internet strangers!

[makoodlesarchive]

in bloom 🌼 || bnharem server collab

hellooo everyone!! this is my piece for the bnharem sfw collab. The theme this time was ‘flowers’! i had the absolute pleasure of writing for my baby kiri! this collab was actually super fun to write for, i had a blast 🌸🌸🌸

please go and check out all of the fantastic works on the masterlist here!

kirishima x reader

word count: 4.9k

｡ﾟ❁ུ۪ °ₒ 𓂂 ˚ 𓂂 ₒ ° ₒ 𓂂 ˚˖⋆ ｡ﾟ❁ུ۪ °ₒ 𓂂 ˚ 𓂂 ₒ ° ₒ 𓂂 ˚˖⋆

Your apartment in Musutafu is small and cramped, with thin walls and very little natural light. The rent is extortionate for what it is, even considering the location in the city centre, and at least once a month there’s a complex wide electrical blackout. You can overlook all of the faults of the apartment though, because it’s in a safe neighbourhood close to a hero agency and, most importantly, it’s got a balcony.

Like the rest of the apartment, the balcony is small, but you’ve got enough room to cram a little outdoor bench into the corner. The rest of the space is filled with planters full of flowers and leafy pants, transforming the cramped little space into your own tiny garden. As the weeks begin to melt into summer, your little garden transforms into a wildy colourful and delightfully fragranced haven for butterflies and honeybees. You love to curl up on your little bench with a book, relishing the warmth of the sun on your face and the musical buzzing of the bees flitting about your Lantana flowers. Your apartment’s location on the ground floor means that you don’t get a whole load of privacy, but it doesn’t stop you from spending as much time as possible on the balcony beneath your hanging ivy planters.

Another bonus to the ground floor balcony is the cute redhead that wanders past every day at 2pm and then again at around 9pm. You’re not entirely sure when exactly you first noticed the man, but since you’ve moved in he’s become a permanent fixture in your daily routine. In the afternoons when you take a break from working from home and sprawl out amongst the leafy greenery of the balcony, you always catch a glimpse of him. You guess he must work in one of the offices nearby, and judging by the hastily buttoned jacket and wrinkled sweatpants he changes before going on his lunch break.

Every day he walks by, and every day you see him craning his neck to catch a glimpse of your balcony. It’s not uncommon for people to stare, considering your balcony is basically a green splash amongst the dull grey drabness of your apartment building, but unlike all the other curious passers-by, whenever this guy makes eye contact with you when you’re sitting out he’ll make sure to grin widely and wave at you. It’s sweet. You know next to nothing about the guy, other than that he always seems to be in a hurry and he has a smile so bright and toothy it could probably be seen from space, but those little interactions always put you in a good mood for hours afterwards.

After countless days of waves and smiles from a distance, you look up one day to find him grinning and waving yet again, but this time with a new addition. In his hand is a little potted cactus, which he holds up in the air so you can see. 

“It’s for my office!” he yells to you. There’s a shrubbery area right outside your balcony that acts as both decoration and security to prevent anyone from just strolling up and hopping over the railing, but the guy is still standing as close as he can get on the sidewalk.

Your grin spreads slowly as you get up off your little bench and lean over the balcony railing to get a closer look at his little potted plant. “It’s cute!” you call back to him.

He beams, impossibly pleased with himself. “It’s not as impressive as yours!” he gestures at the foliage flowing over the railings and the hanging baskets.

“Everyone has to start somewhere!”

He laughs at that, his nose scrunching up just a little, and then waves at you again before setting off down the street. You watch him go until he disappears from sight, then return to your bench to continue reading. You’re so distracted by that whole little episode that it takes a few minutes for you to realise that your book is upside down.

It was such a short exchange, but after nothing but smiles and waves from afar for so long it leaves you a little dazed. You could kick yourself for not asking what his name was, but you just hadn’t had the time. Besides, you had been a little dazzled by his smile.

The man’s name is Kirishima Eijirou. Since the first day he spoke to you, you’ve bumped into him at the local supermarket several times. He’s friendly, sometimes overwhelmingly so, and really kind. He’s the perfect package wrapped up in the body of a professional cage fighter, so it’s probably inevitable that you develop a big fat crush on him. The two of you have only really exchanged basic pleasantries and small talk, but it’s enough to have your pulse skipping everytime he smiles at you.

The local flower shop is beautifully vibrant compared to the gunmetal grey skies outside, and the quiet warmth of the place makes it one of your favourite places to spend your days off. Hanging baskets full of seasonal flowers and trailing ivy are suspended from the ceiling and from high shelves, and leafy green plants create a jungle-like atmosphere within the shop. The effect is delightfully mismatched, with enormous bouquets of flowers brightening up the spaces along the walls. The high shelves and boundless foliage makes the whole place feel like a maze; you could happily lose yourself for hours upon hours within the humid little aisles.

You trace your fingers along the large waxy leaves of a monstera plant, enjoying the smooth texture. A bell tinkles overhead as the door to the shop opens and shuts, momentarily breaking the soothing blanket of quiet. You contemplate the price tag on the monstera plant; you already have one, and if you buy another you’ll be pretty hard pressed to find space for it. It is really cute though, and you’re pretty sure that if you move your ficus a little more into the left corner of your balcony you can make enough space for it.

Your thought process is broken by a noise from the top of the aisle, and you glance up to meet the gaze of a surprised yet familiar man.. “Oh! Kirishima-san.” you say at the same time as he blurts “Hi!”

Before you can say anything else, his face splits into a smile. “Aw man, I can’t believe you’re here! This is perfect!”

You laugh a little nervously. “Huh?”

“I was hoping to get a new plant for my office! Could you help me pick one out?”

“Oh.” you blink, a little overwhelmed by his exuberance and the way his eyes crinkle up when he smiles, “I don’t work here.”

He laughs like you’ve just told a really funny joke, and moves to meet you in the middle of the aisle. “Yeah, I know. I’m just guessing that you know your stuff about plants -- your balcony is so awesome.”

“Oh.” you say again, straightening a little despite yourself. You feel ridiculously pleased, probably more than such a simple comment warrants. “Thank you. I worked hard on it.”

“It really shows!” he enthuses. “It actually inspired me to spruce up my office a bit, actually!”

“Really?” you ask, leaning back against one of the shelves. A frond-like leaf tickles the back of your neck, but you don’t bother swatting it away. You think that the two of you might be the only two customers in the shop at this time, and your conversation seems so loud in the relative silence. Somewhere near the back an electric fan buzzes, the noise breaking up the monotonous quiet so it doesn’t seem quite so oppressive. 

“Yeah! So, will you give me a hand?” he tilts his head as he asks, and you realise that his shoulders have dropped down, as if he’s trying to make himself appear smaller. “My friend thinks it’s stupid, but I’m determined to have the nicest desk in the whole building!”

You smile despite yourself, his good humour infectious. “Yeah, okay. Are you looking for something in particular?”

Kirishima steps back and regards the surrounding display cases thoughtfully. “Um. Honestly, I don’t know much about plants. I have my little cactus, but it’d be nice to get it a friend, right? I’m happy to go with whatever you think is best!”

You hum, considering your options. If it’s a small office desk he’s hoping to decorate, you suppose a couple of small succulents could do a nice job of adding a bit of life and colour. “I’m sure we can find something.”

“I’ll leave myself in your capable hands, then.” Kirishima says with a grin, inclining his head a little.

You step further into the shop, ducking under a trailing strand of ivy leaves. The dark hardwood floor creaks as you move, with Kirishima following close behind you. When you pause to gaze at a couple of potted plants on one the shelves you keep your gaze cast down, but glance up through your eyelashes to look at Kirishima. You’re surprised to find him already watching you, like he’s drinking in every move you make. The attention is a little overwhelming, but it’s also exciting. His gaze on you is like a physical weight, and you can’t quite help the coy smile that curves over your face. You know you’re not imagining the soft, heated interest behind his eyes; he’s not exactly being subtle.

You duck into a parallel aisle, just fast enough that Kirishima stumbles for half a step at the sudden change in direction. You hum quietly to yourself, and toss a playful smile over your shoulder as he follows behind you. He meets your smile with another grin, bright and handsome. He doesn’t look away from you for a second.

You come to an abrupt halt in the middle of the aisle and turn to face him. The sudden movement takes him by surprise, but he manages to catch himself before he barrels into you. It’s probably not entirely intentional, but he ends up standing so close that you can almost count the delicate little freckles splashed across the bridge of his nose from the summer sun. His head dips down towards you, leaning into your space in a way that is decidedly more than just casually friendly. His lips part, but before he can speak you ask, “What about this one?”

His gaze drops down to the space between you, where you’re holding up a small plant with waxy little leaves. He blinks at it, and then recovers gracefully. “Hey, that one is pretty cute.”

“‘Pretty cute’s not quite good enough, though, is it?” You pretend to ponder, tapping your chin. “If you want the nicest desk in the whole building, you need better than ‘pretty cute’, right?”

If anything, Kirishima’s smile grows even wider. “Yeah, I guess you’re right. You up for the challenge of finding me the best plant in the store?” He steps closer as he speaks, until there’s nothing but a scant few inches and the potted plant between you.

You make a show of considering the challenge, shifting your weight from foot to foot. “Hold this for me?” you ask suddenly, practically shoving the plant into his hands.

Kirishima takes it, startled, and in the moment of distraction you turn on your heel and dart down the aisle, disappearing down another row of shelves. You’ve barely turned the corner when you hear a deep, rumbling chuckle followed by quick footsteps against the hardwood floor as he follows after you.

It’s like a game. You wind your way through the aisles, skipping over vines and stray pots, and Kirishima tries to catch up. You know this shop like the back of your hand (you’re in here nearly every single weekend), but Kirishima is fast and agile despite his large stature. There are a few close calls, where you just manage to round the corner of a new aisle before Kirishima can reach you, and each one makes your breath catch in your chest when Kirishima’s delighted laughter rings out through the shop.

You can’t help the grin that stretches across your face as you turn into another half-hidden aisle, ducking under a large fan-like leaf that stretched out and drooped low. Only a moment later you hear a soft slap and an “Oof!” as Kirishima presumably runs straight into it, and you laugh quietly to yourself as you slip in between a row of glass display cases.

A clatter and a soft curse sounds from one aisle over, and you guess that Kirishima just accidentally knocked a pot over. You pad softly to the end of the aisle, taking a moment to try and catch your breath and stifle your wild grin. It’s so childish, playing a game of chase in a garden shop with a man you barely know, but you’re having so much fun.

You poke your head cautiously around the edge of one of the display shelves, biting your lip and listening carefully for any sign of Kirishima. The only noise you can hear is the strained mechanical whirring of the fan from somewhere near the back of the shop, so you edge forward. You’ve only managed to take two steps before you feel a presence behind you.

“Gotcha.” Kirishima rumbles, right by your ear.

The noise that’s punched out of your chest is embarrassing, a weird cross between a yelp and a laugh. You whirl on the ball of your feet to face him, only for him to keep stepping closer. You have no choice but to retreat, until you’re backed up into a little alcove between two large glass display cases overflowing with luscious green ferns. Kirishima advances until he’s as close as he can be without actually touching you, and maybe you should feel a little intimidated by this man that’s built like a brick wall of pure muscle but his smile is so delighted and soft that you don’t think you could be afraid of him if you tried.

“You got me.” You agree, a little breathlessly. You don’t know if it’s from the exertion of running through the shop like a child or from the thrill of Kirishima’s closeness to you, but your heart is thrumming like a wild thing in your chest.

From this close, you can see the way Kirishima’s hair is sweat-damp on his brow and curling just slightly; it must be from the humidity inside the shop, because he doesn’t seem even the slightest bit affected by the physical activity of chasing after you. “You’re fast.” he says, his voice quiet as if afraid to break the atmospheric stillness within the shop.

“Yeah?” you mimic his volume subconsciously, “You sure you don’t just like chasing me? I think you could have caught me earlier, if you wanted.”

Kirishima laughs, and the skin around his eyes crinkle up in the most adorable way you’ve ever seen. “Maybe.” he says, and it sounds like a secret. His teeth are white and sharp and his cheeks dimple when he smiles. You’re distracted by the dimples, so when he raises his hand you barely notice until suddenly there’s a flower right under your nose and your eyes nearly cross in your attempt to look at it. 

“It’s pretty.” You say with a smile. It’s a simple white cosmo flower, though Kirishima is beaming as though he’d managed to find a particularly rare gem, and you don’t get a chance to take it from him before he tucks it neatly behind your ear.

“It’s like you.” He says. The words are flirtatious, but he delivers them so earnestly that you don’t quite know how to react.

“How about a potted ivy?” you blurt, at a loss for anything else to say. “It would be easy to take care of, and it looks good.”

Kirishima blinks, but takes the change of subject in stride. “Is that your professional recommendation?”

“Mhmm.” It’s hard to focus when he’s so close that you can feel the warmth of his breath ghosting across your skin every time he speaks. You’re sure he must be picking up on how flustered he’s making you -- you’re not convinced by the innocent expression on his face. “Maybe a few succulents, too.”

Kirishima nods thoughtfully, consideringly. “Hmmm. That sounds good to me. Will you go out to dinner with me?”

It’s such a non-sequitur that it takes your brain a long moment to register his words. “I- huh?” 

His dimpled smile turns bashful and a little self-conscious. “Ah. Sorry, that might have been a little forward.” He scratches the back of his head, and your gaze is drawn to the way his bicep bulges at the movement. “I was wondering if you’d like to get some dinner with me? I know a place that does some really great burrito bowls.”

“Are you asking me on a date, Kirishima-san?” Your words come out soft and quiet and effortlessly flirtatious -- you hadn’t intended on sounding so seductive, but you can’t help but enjoy the way Kirishima leans in closer to you.

“Yeah. No pressure if you don’t wanna, of course!” He’s quick to reassure you, “It’s totally fine if you’re not interested. I just wanted to let you know that I am very interested.”

As refreshing as his straight-forwardness is, you can’t help but feel surprised. This man is very much out of your league, you’re not blind, and yet he had been the one to approach you, and had indulged in your silly game of chase around the shop, and had playfully cornered you in an alcove and asked you out. You’ve met him enough by now to know he’s kind, friendly, and eager to help with just about anything you ask. Plus, he’s practically built like a Greek god, with a handsome face and the most stacked muscles you’ve ever seen in person.

“I’m interested.” you breathe, heart hammering in your chest. God, you really hoped this wasn’t some kind of elaborate joke. 

Kirishima seems to actually inflate at that, a bright smile blooming across his face as his shoulders straighten. “Really? Great! Awesome! Tonight?”

“Sure.” you agree, returning his smile. Your heart rate still hasn’t returned to normal from your chase around the shop; if anything, it feels like it’s pounding harder than ever. “I’m free tonight.”

“Great!” Kirishima says again. He seems more excited than you would have expected, which is honestly pretty flattering since you’re pretty sure you’re the one that should be feeling the most excited in this situation. “I have to go back to work since I’m technically on my lunch break right now, but I could pick you up at your apartment at around eight tonight?”

“Eight is perfect.” you straighten the flower behind your ear and smile up at him, letting your own excitement shine through on your face.

Kirishima steps back, finally giving you some space. You forcefully resist the urge to follow after him, watching instead as he backs away, still beaming. “Okay. Okay, cool. So, I’ll see you tonight?”

You let him go a few more steps before tilting your head and asking, “So, you changed your mind about the plants?”

He pauses, one foot raised mid-step like a cartoon character. “Plan-?” he starts, before his eyes go comically wide, “Oh! The plants! Right!”

You laugh, finding him stupidly endearing, before stepping out of the little alcove and setting off down one of the aisles to the left. There’s a whole section of the shop dedicated solely to the house plants, and it’s not difficult to find a suitable ivy plant with light green leaves and tumbling vines. Kirishima takes the potted plant when you hand it to him, and trails after you again as you go in search of the succulents. When you’ve found some suitable little plants, you help him carry them up to the counter with the cash register. There’s no one manning the register (and you breathe a quiet sigh of relief at that, because it means that no one saw the two of you running through the shop like idiots), and you ring the little bell to notify the employees that you’re at the counter. 

“I’ll leave you to it,” you say, stepping away from the counter as an employee finally emerges from the back of the shop. “See you tonight?”

Kirishima fumbles with the plants in his hands as he tries to wave. “Tonight! Yeah!”

The bell tinkles as you duck out the shop door, biting your lip to try and stifle your excited grin.

//

You look in the mirror yet again, tugging nervously at your clothes. You look pretty good, you think, but the closer it gets to eight the more nervous you get. You realised too late that you never exchanged phone numbers, and Kirishima doesn’t know which number apartment to buzz from the front door. You focus on staying calm and not overthinking things; it’s just a date, with the most handsome man you’ve ever actually spoken to. No big deal. It’s fine.

You tug on your shirt again, even though it’s sitting pretty much perfectly. You just lean forward to check your teeth when a crash sounds from your balcony. You jerk towards the crash automatically, and race out to open the doors to the balcony. You’re greeted with the sight of Kirishima with one leg over the balcony railing, staring dismally down at the shattered pot that he apparently just knocked over.

“I’m so sorry!” he blurts as soon as he sees you, “It was an accident! I didn’t know your apartment number to buzz the door and so I thought I’d just knock on the door to your balcony but I didn’t see the pot and- wow, you look really good!”

You wave away his frantic apologies with a laugh as you step over the spilled dirt. “Don’t worry about it. You look pretty good, too.” Your eyes drop to where he’s hiding his hands behind his back. “What have you got there?”

Kirishima hikes his other leg over the railing and drops to his feet, before pulling his arms out from behind him and revealing a large bouquet of beautiful white and pink lilies. “I got these for you.” he says, a pink blush dusted over his cheekbones. “I know you, uh, like flowers and plants and things. I don’t know much about them, but I thought they were pretty!”

Your whole face softens, and you reach out to take the bouquet. They are pretty, with delicate pink-streaked white petals and long, dainty stems. Pollen drops from them at every movement, sprinkling into the air in delicate yellow puffs. “They’re beautiful! Thank you.”

When you glance up at him you find that his attention is caught by the side of your head, his own smile softening. “You kept it?”

You touch the cosmo flower still tucked behind your ear, a little embarrassed. It had seemed like a cute idea to keep it and wear it for the date, but now you wonder if it’s a little weird. “Yeah. Like you said, it’s pretty, right?”

“Yeah.” he agrees. His gentle pink blush has intensified into a deep red. “Very pretty.”

You look back down at your lilies, still smiling. You feel so pleased, like all your nerves are being melted away only to be replaced by excited anticipation. “Your office must be really close by if you had the time to grab these before getting here.”

“It’s right around the corner,” he points towards the end of the street, “But, uh. My boss actually let me go early today.”

“Oh?”

“Yeah. I, uh-” His blush, impossibly, seems to intensify further. “I’ve been talking about you for a while, I guess. Telling people about your awesome balcony and stuff, and how nice you are whenever I meet you. I didn’t actually realise how much I mentioned you, but, uh, when I told Fat that I had asked you out, he pretty much told me to get outta there and come straight to get you.” 

You laugh, pleasantly embarrassed yourself. “Wow. That’s… that’s really sweet.” A thought intrudes on the back of your mind, suddenly, and you frown a little. He said his boss's name was Fat? Office around the corner? “Wait. You work at Fat Gum’s Hero Agency?”

“Yep!” He flexes one of his biceps playfully; you’re pretty sure it’s bigger than your head. “I’m a sidekick there! ”

“Wow.” you say, gaze stuck on his muscled arm. “That- well. That explains- I mean, you have a very nice body.” Oh god, you think, cursing yourself. Why had you said that?

Kirishima flushes from the roots of his hair to his chest. You can’t help but grin, his bashfulness impossibly charming. “Oh! Thanks! I work out a lot.” he chuckles, shrugging as if it’s nothing.

You’re still grinning as you look at his rosy face, your eyes dropping to his red-flushed chest. His very red-flushed chest. “Uh.” you glance to his neck, where the skin is an angry crimson colour. “Kirishima-san?”

“Yeah?” The sun is dropping low in the sky, and the golden sunset throws buttery yellow-toned light all over your balcony. It lights up Kirishima’s profile in warm relief, and makes you wonder if you’re maybe imagining the colour you’re seeing.

“Are you okay? You have- I think you have a rash?”

“Huh?” He drops his chin to his sternum, trying to get a look at what you’re seeing. When he tugs his shirt down, it reveals angry red lines streaking down his chest. “Oh. Yikes.”

Your mouth drops open. “That.. looks painful.”

“It’s more itchy, really.” He admits, poking at the patch of ruddy skin. His head snaps up, eyes wide, and he quickly adds, “This doesn’t usually happen! I don’t usually have, uh, whatever this is!”

That definitely isn’t as comforting as he’s clearly hoping it will be. “Um. Kirishima, do you feel weird right now?”

“A little? I think I’m just nervous for our date, though.” He shifts on his feet and reaches up to scratch at his throat. “Just a little itchy. My throat feels a bit weird. I think it’s nerves.”

The angry red rash climbing up his chest and throat suggests that it’s not just nerves. “Does your throat feel… swollen?”

“Kinda?” 

Your gaze drops to the flowers in your arms. The breeze shakes loose another little cloud of pollen from them, which floats into the air in a little puff of yellow dust. “Did this start after you got the flowers?”

“I guess!” Kirishima says, clearly not following.

“Oh.” You stare at each other. Kirishima still hasn’t quite caught on to the logical conclusion of these questions. Now that you’re looking at him closely, you’re pretty sure his face looks a little puffier than usual. “I think you’re having an allergic reaction.”

Kirishima blinks, then looks to the flowers in your arms. His hand scratches idly at the base of his throat, which is now a raw and angry red. “Oh. Oh, I see. Huh.” You might be imagining it, but his voice sounds a little thicker now.

“I think we should go to the hospital.” You set down the lilies on your garden bench and usher him into your apartment. You haven’t had time to tidy up, but you’re past the point of caring about cleanliness. Kirishima doesn’t seem to notice anyway, as his face has fallen.

“What about dinner?” He asks, obviously disappointed, and yep, his voice has definitely gotten thicker. It sounds like his throat is swelling.

You try not to panic. “We can get food after the hospital!”

Kirishima actually has the nerve to pause and think about it. “Are you sure? I don’t feel that bad, and I really want to take you somewhere nice.”

It’s hard not to feel flattered at that. “I really appreciate that, Kirishima. I would feel a lot better if we got you checked out before dinner, though. I think the date would go better if you weren’t on the brink of anaphylactic shock.”

Kirishima concedes at that, and lets you call a taxi. As you stand on the sidewalk waiting for the taxi to arrive, he sighs and tilts his head. “This is embarrassing. I can’t believe I finally ask you out only for it to be ruined by some stupid flowers.”

“Hey,” you bump him with your hip, but it’s like hip-checking a boulder. You wince and rub at your hip bone as you say, “The flowers were beautiful, and a really lovely thought. Plus, I’ve kind of had a crush on you for a while now. One little bump in the road isn’t gonna chase me away, okay?”

“Really?”

You tug him over so you can press a chaste, tentative kiss to his cheek. “Really.”

“I’m gonna make sure when this is over that I bring you on the most unforgettable date ever!” In the light of the setting sun, Kirishima is lit up golden. He grins, gilded and bright, and even with his puffy face and swollen throat, you think he might just be the most beautiful man you’ve ever seen. 

“I think that you’ve already accomplished that.” you say delicately as you spot your taxi rounding the corner of the street, “Maybe our next date should be a little more uneventful.”

“Yeah,” Kirishima laughs, sounding like his throat is full of cotton balls, “Maybe uneventful is best. But you basically just agreed to go on another date with me, right?”

You suppose you have to be impressed by his determination, if nothing else. You’re not used to being the focus of someone’s attention like this, especially not someone on the brink of a medical emergency. It’s… flattering. “Yeah, I guess I did. Maybe next time we should leave the flowers, though.”

“No flowers.” Kirishima agrees, then chuckles. 

You think his swollen, puffy smile might just be the cutest thing you’ve ever seen in your life.

[flipfundingstuff]

A Dozen Social Media Tips for Small Businesses

According to statistics near the end of 2017, small businesses overall are still not overwhelmingly convinced of social media’s value.

That’s unfortunate. Social media has proven itself worthy as an effective marketing tool. Small businesses that don’t embrace its potential miss out on prime opportunities to increase brand awareness, generate traffic to their websites, and increase sales.

No matter the size of your company or the industry you’re in, social media can help you thrive in an increasingly competitive and tech-savvy marketplace. Eight-one percent of the U.S. population has a social media profile, and 74 percent of shoppers make purchase decisions based on social media.

Also, social media has an SEO impact. The 2017 Local Search Ranking Factors survey by Moz found social signals to be one of the top search ranking factors.

How can you make social media a win for your company?

Consider the following tips to make your small business social-savvy.

12 Small Business Social Media Tips

1. Choose the right platforms for your business.

Sign up for only what you can handle (or afford to have a professional handle for you). If your social media accounts exist but are inactive, you risk looking out of touch.

Consider who your target customers are and which platforms they use. Also, think about what your business has to share. For example, Pinterest and Instagram are highly visual platforms, so if your product or service is especially photogenic, you might gain a lot of traction using those platforms.

2. Complete your profile information.

Nobody wants to follow an account that uses the default egg as its profile photo on Twitter or otherwise has an incomplete social media profile. Upload quality images, write engaging descriptions of what your business offers, and make sure your NAP (name, address, phone) information is accurate and consistent across your social media platforms and online directory websites such as Yelp and Citysearch. SEO experts believe that Google uses NAP information to assess the validity of businesses. If your NAP info is inconsistent or incorrect, you might rank lower in search results, or Google might display the wrong information about your business.

3. Maintain a uniform brand voice.

Just as you do in all of your marketing communications, maintain consistency in how your brand presents itself on social media. Consider how you want people to perceive your company—e.g., laid-back, professional, trendy, humorous, avant-garde, traditional, etc.—and strive to craft posts that are in sync with it. You can mix things up now and then, but being all over the place with your brand demeanor might confuse followers about what they can expect from you if they become your customers.

4. Create a plan.

Act strategically rather than reactively by creating a content plan for your social media channels. It need not be elaborate, but it should at least map out the key topics you want to address and identify if any of it is time-sensitive. Consider seasonal issues that are important to your followers and your business’s upcoming activities over the next month or quarter. Then draw themes and topics from them for your social media posts. By having ideas in hand rather than scrambling to figure out what to share each day, you’ll find yourself less likely to neglect your social media.

5. Use a social media management tool to make posting regularly less of a chore.

Tools such as Hootsuite and Buffer allow you to schedule social media posts across multiple platforms. They can save a lot of time because you don’t have to log into each of your social accounts separately to post every time you want to make an update.

6. Post interesting and helpful content.

Resist the urge to self-promote excessively in your posts. Strive to create content that interests, informs, educates, and entertains your followers to build trust and awareness of your expertise. It’s OK to promote yourself some of the time, but you will risk turning off potential customers if you do it frequently.  

7. Stay active.

Post regularly to help keep your brand in front of your followers. Also, acknowledge when people tag your social media pages or share your content with their followers. This builds goodwill with your audience that can translate to more interaction on an ongoing basis. It can ultimately help your brand stay visible on social media, too, because platforms’ algorithms use audience engagement as a factor for determining what content to show (and not show) to users.

8. Take touchy conversations off the grid.

How you handle negative feedback and comments on social media can mean the difference between appearing uncaring and defensive or responsible and helpful. When someone posts a critical remark or airs a complaint on social media, respond to the grievance and then take the conversation to either a private message, email, or phone call to resolve the situation. Never argue with a dissatisfied customer online; it will only fuel the flame of discontentment and create a social media cage match that will hurt your professional reputation.

9. Use hashtags to boost your brand’s visibility.

Especially on Twitter and Instagram, hashtags can help you increase the amount of attention your social media content draws. Hashtags, when used appropriately, categorize content so that it’s easier to find online. If you want to learn more about using hashtags on the various social media platforms, I recommend reading the helpful hashtag guide created by Sprout Social.

10. Pay to play.

Social media platforms constantly adjust their algorithms in the name of a more satisfying user experience. Gone are the days where you can expect most of your followers to see your posts. Consider budgeting some dollars for paid advertising to help your business stay prominently on the radar. Fortunately, the costs to do so are relatively low and more targeted compared to other forms of advertising.

11. Run a contest.

Announcing a contest on social media can get people talking about your brand and draw new followers. Before proceeding, educate yourself about the website’s rules for promotions and contests, and consider asking your attorney to review what you plan to do to ensure you don’t make any legal missteps.

12. Regularly update your cover photo on Facebook.

Because most of you probably have Facebook business pages, I want to mention this Facebook-specific tip. Whenever a business page changes its cover photo, its fans get a notification. So, by updating your cover image now and then (perhaps to one that’s seasonal, reflects a new product or highlights an event), you can ensure your brand becomes top of mind.

Social Media Is the New Word of Mouth

Is your business embracing it as such?

These tips are a small sampling of what you can do to help your business stand out on social media and take advantage of its word-of-mouth benefits. For more ideas about how to improve your results and stay in the know about the latest social media changes, consider following a few of the marketing blogs that focus on helping businesses succeed in their social media efforts.

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