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discursivities · 8 years ago

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From Baudrillard we’ve inherited a number of terms, the one relevant to this post being ‘hyper-real’ (sometimes ‘hyper-reality’). By ‘hyper-real’ what we mean to denote is a resemblance to The Real—unmediated reality—that is, for some very basic reasons, ‘better’ or ‘preferable’, but ultimately gives the impression of being ‘more real than The Real’. A hyper-real experience of some x is an experience of x that is preferable—given its increased vivacity, sharpness etc.—to an experience of that same x in actual ‘The Real’ reality.

An example will make the distinction clear. Our ‘post-modern’ father, who finds himself absurdly competing everyday for the affections of his son against the most impossible alternatives—video games, television, the internet, etc.—decides to disconnect the boy for a few hours and take him to a baseball game. The boy, who actually knows quite a bit about baseball and even claims to be a fan of the game, quickly grows bored and even slightly annoyed with his father for bringing him outside. His annoyance is the product of a very telling insight—that is: the boy realizes that, had he been left to his own devices (note the lack of idiom), he could have stimulated himself much more effectively and with greater enjoyment. This knowledge, almost over-whelming in its force, prompts the boy to finally proclaim to his father (not half-way through the third inning, we might imagine): ‘This has been fun and all, but you should play MLB2K13 if you really like baseball.’ The absurdity of this statement is all the more difficult to bear because we understand exactly what he means. If he was in a more ironic mood, then he might say: ‘This has been fun and all, but it doesn’t come close to the real thing.’ This wording brings out sharpest the consequences of hyper-reality. The actual game of baseball being played out on the field, under the sun, with bats, balls, and sponsors—this constitutes, for our purposes, The Real. The video-game, which began as a mere simulation of reality, has transcended its status of being a simple ‘resemblance’. The hyper-focused, beautiful, lush visuals; the ease and comfort with which the game is played; the total engagement and over-stimulation—these factors conspire in bringing the game to the position of ‘hyper-reality’. It is the trademark of hyper-reality that it seems ‘more real than real’—and this is a matter of perfection. Where an actual game of baseball may be sloppy, start-and-stop, and uncomfortable to watch (heat, lack of shade, inability to hit pause and go grab a snack, etc.), the hyper-real experience on the other hand has none of these deficiencies.

Hyper-reality is present in those movies ‘based on a true story’, especially if the events depicted happened in your lifetime and—at the time they were happening—you couldn’t be bothered to watch the news. The eagerness with which we line up outside the theater on opening night is an irony lost on just about everyone.

A very standard ‘post-modern’ critique of the hyper-real concerns the spectator’s propensity to reproduce inauthentic experience. If the hyper-real is so compelling, then our construction of experience (day-to-day) will inevitably converge upon trying to re-create the hyper-real. The two obvious problems to arise from this treatment of experience are: first, it is very seldom that the hyper-real can be recreated spontaneously; the almost inevitable failure to do so leads to disappointment and depression. Second, all experience will be mediated by a host of ‘ideal’ versions of that experience which, if allowed to mediate, will provide for the same outputs every time. What you eventually get is repetition and an inability to see yourself out of that repetition. So we become trapped in a cycle of creating inauthentic experiences that will never be enough to satisfy. You can guess what many will find to be the solution: rejection of experience in total—authentic or inauthentic (which is the only type they have any inkling of how to create)—and a return to the solitude of hyper-reality.

I think, by this point, the direction I’m taking is fairly obvious with regards to social media (and Tumblr in particular). Whereas with such media as movies, video games, books (to a diminished degree), etc. we are given a pretty well structured set of parameters to reproduce, the same cannot be said of social media. Let’s say that I’m a fan of sit-coms that revolve around some setting like, for example, a café. Now, when I visit cafes, I have these shows in mind—their general plots, dialogue and the types of characters typically involved—so that I begin to reproduce what I’ve seen. (It must be noted that this isn’t an explicitly conscious project, although it can be, however commonly operating as if by reflex). While it is impossible to perfectly mimic the hyper-real experience of watching the show, I may come close. This is because the dimensions of a ‘café-centered sit-com’ are finite and rather easily recognizable. So much so, in fact, that I could reasonably become annoyed if my friend—who I’ve arranged to meet at some café—‘drops the ball’, so to speak, and does something out of line with the re-creation. (A situation of this sort was humorously depicted in Sartre’s Nausea, when the protagonist’s lover complained that he was always ruining her cinematic moments, usually by saying something banal).

Social media (now: SM) either doesn’t have—or doesn’t have very clear—parameters of this sort. It would appear that SM is the hyper-real replica of reality’s social aspect itself. It is no wonder, then, that we cannot enumerate all of its dimensions, because doing so would be to list everything that is of and in society. I hope the horror of the situation is becoming clear. This is what we are faced with: if SM takes the place of ‘the hyper-real version of ‘social interaction’/’society’’, then all future social interactions (happening in good old capital-R Reality) will be mediated by the glowing ideal of the Internet. And I do believe SM is hyper-real. It provides for all of the benefits of social interaction—communication, solidarity, friendship, etc.—without any of the hairy details involved in actually going outside and maybe being stood-up or bored. If you’re not convinced SM is hyper-real, then consider the following examples that would be impossible in an unmediated interaction.

You’re talking to your best friend online. Knowing each other as well as you two do is great, the conversations are funny and everyone’s always on the same page, but naturally things become formulaic and after a bit of interaction you need a break. No problem. Open a new tab, watch a video, listen to music, read an article, play a game, etc. They’re still there in the chat-window for whenever you want to resume the conversation (in fact, they’re probably doing the same thing on their end). Further, Internet etiquette has evolved to the point where we don’t even have to say ‘bye’ or ‘I’ll be back in a second’ or anything. You can drop a conversation at any time, and pick it back up at any time, and no one cares.

Another example. If you really wanted (and if you had a bit of an inferiority complex) you could easily appear as a very smart, hip, well-informed person. You can see where I’m going with this. If there is ever, in the course of your conversation, a term you’re unfamiliar with you can look it up and appear an expert within seconds. Ditto re ‘have you seen/heard/read the new ____’

Imagine trying to import these examples into a real, unmediated, social experience. It can’t be done. So what happens? The two consequences of hyper-reality still take effect, but more destructively since our attempts are from the outset more futile. We are condemned to a reality where all of our attempts at unmediated social interaction fall utterly flat. What we put in place of authentic social interaction is the creation of semblances. I’m sure you’ve seen this, or perhaps you’ve done it, where you go to some social event (not online) and see people consumed with creating the semblance of a good time for their profiles. This horror reaches, for me, a nasty pitch at concerts where the crowd is more interested in producing a quality youtube video than enjoy the performance. The youtube video becomes more real than the real.

What was the pessimistic solution again? Reject ‘The Real’ altogether and retreat into the solitude of hyper-reality. In other words, log back onto Tumblr. I pick on Tumblr because, I think, it has the most diverse functions—especially when compared to Facebook or Twitter—and so also has the greatest potential to do damage. One fairly easy to spot consequence of this retreat back to the Internet is the complex of memes, in-jokes, codes-of-conduct, and what might be called the new ‘net dialect’ that has sprung up through SM. What has happened is an utter rejection of The Real by deciding to live and flourish in the hyper-real (what we might think of, not without some hesitation, as the ‘cyber-real’). The anxiety and disappointment common to all experiences with The Real, especially after prolonged exposure to the hyper-real, can only grow disproportionally more hideous as social media expands its influence. I’m worried and feel that more solutions are in order. It is my intuition that the most elegant solution won’t be one that does away with social media, but one that can fit it most succinctly into our delegations of various types of ‘reals’.

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myrobertallen-blog · 7 years ago

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LeadPrimo Review and huge bonus

LeadPrimo is a All-In-One Email Advertising Software that makes everything straightforward & simple, you can take pleasure in maximum shipment, capture & import unrestricted listings & make use of all various other features.

Official site: http://www.socialleadfreak.com/leadprimo-review/

This is wonderful if you run multiple WordPress websites, you can focus on boosting conversions without diving right into a lot of different websites. And the included advantage is that you could now use OptinMonster on any type of HTML based internet site, not just WordPress. The men behind this plugin actually recognize exactly what they are doing-- Syed Balkhi (creator of WP Beginner) and Thomas Lion (designer of the Soliloquy slider plugin) have created an excellent checklist building tool that incorporates perfectly with WordPress. A large variety of opt-in type types are supported as well as you can do fundamental personalization from within a user friendly editor. Newest attributes and updates: Yes/no attribute-- Rather than displaying an opt-in kind, you could show yes/no design switches. You can decide to connect the yes button to a landing web page or an opt-in form. Advanced show regulations-- These are what enable you to select when as well as how you can present your opt-in forms. You could show them around the world, when clicked on a web link or perhaps based upon whether a person opts right into a project or not. This just scrapes the surface, a lot of complex automation is possible many thanks to these display rules. Web content locking-- Wonderful LeadPrimo Review information, you could now utilize OptinMonster as a web content locker. Whereby you conceal superior web content behind an opt-in type, it's then disclosed once somebody enters their e-mail address. Dynamic message substitute-- This enables you to personalize opt-in kinds based upon particular variables such as LINK questions and also cookies. Not so straight forward to carry out if you're a newbie, but VERY powerful. MailChimp

MailChimp could be the first email newsletter application you consider it you invest whenever paying attention to podcasts-- or have actually ever before seen any one of its monkey-themed tee shirts as well as hats. However beyond the swag, MailChimp is an application that's serious about assisting you send out better emails. You'll locate everything below from a drag-and-drop e-mail editor to rich subscriber accounts that track your contacts' interactions with your e-mails, as well as extra. The very best component is the additional apps and tools that go along with MailChimp. There are 9 mobile applications that come along with MailChimp, allowing you do everything from send out emails and inspect your stats to sending e-mail e-newsletters based on images you snapped on your phone as well as joining new calls to your listings from a tablet computer. You'll also concern like its smarts that'll instantly locate the most effective time to send your emails based on its data from every person else's projects, as well as advise clever lists from your calls based on various other e-mail newsletters they're signed up for. MailChimp Prices: Free for sending out 12,000 emails to 2,000 calls; from $10/month for unlimited emails to 500 calls Attributes: Several opt-in kind types consisting of; popover, slide-in, sidebar, after message, canvas, mobile only popover as well as footer (just popover included on fundamental plan). Wonderful choice of themes. Leave intent function. Easy to customize. Supports several e-mail marketing systems and autoresponders. Capacity to add customized CSS. Assistance for shortcode placement. Web page level targeting. A/B split testing. Price: Starts from $19/month, (or $9/month when paid yearly) with additional plans to unlock even more functions Obtain OptinMonster Read Evaluation AWeber

An e-mail listing is absolutely nothing without customers. You have customers as well as individuals that want your products, so AWeber concentrates on ensuring those people will certainly obtain included in your email lists. It natively integrates with WordPress, PayPal and also Facebook so you can include people from the areas where they currently engage with your business. As well as, it offers 2 mobile apps: one to track your stats, and also another to include subscribers on the move. AWeber lets you create advanced subscriber types with as much as 25 areas and import contacts from a range of listing styles. Once your checklists are built, it has the tools you should make your emails look excellent, putting numerous cost-free templates and also supply pictures at hand. Its most recent design additionally consists of a drafts page where you can sneak peek each draft e-mail, after that quickly end up and also send it out to your LeadPrimo Review subscribers. AWeber Pricing: From $19/month for endless emails to up to 500 contacts

4. Popup Supremacy

Popup Dominance supports just one sort of opt-in kind-- popovers (or popups). That being said, this plugin does the job extremely well. The excellent aspect of Popup Domination is that you could either mount it as a WordPress plugin, or install to any type of website with the standalone version. With this plugin you will obtain one year of assistance however unrestricted updates. The only drawback to this plugin is that their popovers typically aren't mobile receptive. That stated, I would certainly constantly suggest staying clear of using popovers on mobile. Functions: 24 layout themes. Comes as WordPress plugin or standalone software application. Easy personalization. Sustains all major e-mail marketing systems. Constructed in analytics. A/B split screening. Compelled registration to protect web content. Web page level targeting. Leave intent. Cost: $47. Obtain Popup Supremacy. Mailigen.

Email's vital, however so is mobile messaging. If anything, mobile messaging may be more crucial today than email. After all, your phone's constantly with you, as well as while you may overlook your email, you're not likely to turn off your SMS notices. So Mailigen lets you combine your e-mail and mobile marketing, so you could target your target market wherever they're more than likely to examine their messages. On the email side, you'll have all the features you would certainly anticipate, with a familiar, Office-style editor that lets you drag as well as go down message components wherever you desire, making it simple for anyone on your group to modify your e-mail projects. After that, you could further your email advertising and marketing by sending out SMS messages with your newest announcements as well as bargains, with all the same tools to collect calls as well as segment them into lists that you're already utilizing with your e-mails. Mailigen Pricing: From $10/month for approximately 500 calls. 5. Grow Architect.

Thrive Engineer is an impressive plugin-- it makes it very easy for you to develop high transforming touchdown web pages, without any of the trouble. You could utilize it to produce course web pages, webinar web pages, opt-in kind pages, sales pages as well as anything else you could consider. You obtain a complete drag & decrease web page building contractor so you could personalize your web pages to your hearts web content (you could utilize it on post also). Exactly what I enjoy about this plugin is how the templates are created. With most of these type of tools, you have the tendency to get beautiful landing web page themes all created in isolation-- so when you concern produce a sales funnel and you desire a thank you web page, confirmation page as well as an opt-in form web page, they all look different. Grow has actually done this right-- they develop most of their layouts in sets so they mesh and also make sense for people undergoing your funnel. And they're themed, so there are a couple of specific collections that are created for podcasters, program creators, webinar hosts and also even more. And while there will certainly be a learning contour as you get used to the editor, its lightweight as well as doesn't really feel clunky. Grow Architect is established by the exact same group behind Thrive Leads-- this means both plugins are created to incorporate well together. For example, inside your landing web pages, you could add Thrive Leads opt-in types to make the most of its reporting/testing LeadPrimo features. Functions:. 150+ design templates, most of which are made in sets for consistent branding. A lot of conversion focused aspects-- buttons, kinds and so on . Integrations for all popular e-mail companies & customized HTML for any that aren't sustained. Develop personalized page formats inside your theme. Reverse as well as redesign functionality. 2 step opt-in types. Drag & go down page home builder. Mobile receptive themes. Import/export capability. Rate: $67+ for endless updates as well as 1 year of assistance. Or acquire their membership plan to open every one of their plugins as well as styles (additionally consists of Leads, Quiz Home Builder, Warning and more). Get Thrive Architect Read Review. Standard Email. Mailjet.

If you're searching for a service to send out emails directly from your app's code, Mailjet's a transactional email solution that's ready to supply as several e-mails as you require. Yet if you prefer to something less complex, with a user interface to set out your e-mails and handle your contacts, Mailjet's ready for you as well. Along with its send out API, Mailjet consists of a graphical theme developer where you can customize its integrated styles as well as use them to send out e-mail newsletters to your customers. There's deep list segmentation built-in, together with A/X tests with approximately 10 versions to test anything regarding your marketing that you desire. You could have it instantly send your application's alert e-mails, then utilize the visual editor to just update your individuals regarding your news and more, all from one solution. Mailjet Pricing: Free for sending out up to 6,000 email monthly; from $7.49/ month for sending up to 30,000 emails. Email have to look excellent all over. Benchmark Email aims to earn this very easy in two ways: with an internationalized app that's very easy to use anywhere, and e-mail design templates that look terrific on mobile as well as desktop. Criteria's easily created e-mail editor lets you select from a variety of designs for your message and multimedia parts, after that emphasizes them with color schemes for emails that look beautiful anywhere-- not just on a huge desktop screen. It allows you keep your pictures and also video clips in the application to quickly reuse them in future messages. Then, the entire app's interface is just as at home in English, Chinese, Spanish, and a lot more, as well as its team works with the common email sending out coalitions in addition to China's ICP to make certain your emails will certainly be delivered all over. It's an email app for international groups. Benchmark Prices: Free for sending up to 14k e-mails to 2,000 get in touches with; strategies from $9.95/ month for sending out up to 600 emails. Emma.

Efficient e-mails take time to style, compose, as well as timetable. Emma does its component to help with an email application that's very easy to make use of, and also comes packed with attractive e-mail themes-- including layout collections especially for special occasions, thanks messages, and also much more. The Emma team likewise supplies concierge solutions that'll make a gorgeous template for your organisation, aid you arrange a drip project, and also much more. You could use that to jumpstart your e-mail advertising and marketing strategy, and afterwards conveniently recycle the design templates and material in your future messages. Emma even integrates with other applications like Shopify so you can target your e-mails to clients that've acquisition specific items, and also lets you timetable leaks for holidays and also even more with the abovementioned layout collections. Emma Rates: From $45/month for unrestricted e-mails to approximately 2,500 get in touches with. 6. Leadpages.

Allow me begin by claiming that while Leadpages features a WordPress plugin, you are getting a whole platform from which to construct your list. The plugin is just part of it. Leadpages will assist you expand your listing by doing the following:. Allowing you to develop high transforming landing pages within mins. Develop your personal 2-step opt-ins with LeadBoxes. These permit you to transform any kind of link on any type of internet site right into a link that displays a popover when clicked (could raise conversion rates by 30%). Produce a 'LeadLink' which allows clients to join your LeadPrimo listing, sub-list or subscribe to a webinar with a solitary click. As a result of Leadpages being a platform, you can develop touchdown web pages to develop your checklist, without them being held on your blog site in all. So, if you require a short-term touchdown page for an event that doesn't should be on your blog-- it doesn't have to be. And also you can take care of landing pages across numerous domain names from a single control panel. Most recent functions and updates:. Without a doubt, one of the most substantial upgrade to Leadpages has actually been their drag & drop contractor. Their standard web page builder was relatively limited-- if the design template had one box for a video, you couldn't turn it right into a text box, or add a switch below it. Now, you can personalize your landing web pages to obtain the specific design you want. Features:. 70+ Landing web page layouts (sortable by conversion price). Limitless landing pages. Unrestricted domain names. Unrestricted traffic. Mobile receptive layouts. Built-in split testing. Built-in analytics. LeadBoxes. LeadLinks. WordPress plugin. Complete holding of your landing pages. Digital property distribution. Supports all major mailing list carriers. Unbelievable assistance. Cost: $37/month+. Get Leadpages Read Review. 7. OptimizePress 2.0.

We formerly chatted a little bit concerning exactly how Leadpages can assist you create high converting touchdown pages. OptimizePress is a strong choice-- it's a plugin instead of a platform so everything is managed from your website. This plugin has a drag as well as decrease page editor that enables you to tailor your touchdown web pages and also make them look precisely how you want them to. With Optimize Press you have complete control over your material and an outstanding range of features. I enjoy exactly how the editor operates in terms of performance as well as the number of aspects you can contribute to web pages, however despite the plugin making a lot of improvements-- the editor still really feels a little cumbersome. Functions:. Over 30 motifs to pick from. Over 40 page aspects to use. Includes motif and also plugin variations. Comes with a membership plugin (might save you $100-$ 300). Produce sales web pages. Create landing web pages. Produce launch funnels. Produce membership sites. Mobile optimized. Overlay optimizer (2 action opt-in). Works with all email marketing platforms. Works with significant subscription systems like Wishlist, DAP, MemberMouse and so on . Cost: $ 97.

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