#iab-vaccines

[reportwire]

FDA advisers narrowly vote in favor of Pfizer's RSV vaccine for older adults, despite possible safety concerns | CNN

CNN  —  Vaccine advisers to the US Food and Drug Administration narrowly voted Tuesday in favor of Pfizer’s RSV vaccine for adults over the age of 60, paving the way for approval of the first nation’s RSV vaccine, despite some safety concerns. The committee members voted 7-4, with one abstention, that there is adequate data to support the safety and effectiveness of Pfizer’s vaccine for the…

[ear-worthy]

Day Two of The IAB Upfronts: Slate & Brands: Vox & Values: Home Teams & Locked On

Day two of the IAB Podcast Upfronts held a lot of surprises and twists and turns.

 From May 10-12, the IAB Podcast Upfronts are held via a digital conference forum. It's the podcast version of "you show me yours, and I'll show you mine."

 What is the IAB? The Interactive Advertising Bureau (IAB) is an organization that works with publishers to foster the growth of advertising on the internet.  Every year, the IAB holds a three-day virtual conference This is a special marketplace designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming. Leading audio and podcast networks showcase their brand and announce new shows.

On day two, host Franchesca Ramsey went solo without a co-host (which she didn't need on day one) and still kept the presentation flowing and used her high-wattage smile to extend attention spans.

Sony Music gets five stars for its opening presentation with its "one voice" motif. Kudos to the graphics people and sound designers at Sony. 

Sony's upcoming "The Bedtime Stories" podcast with Adam McKay sounds strangely soothing and intriguing.

Slate introduced branded mini-features, which are, in essence, branded micro-documentaries within podcasts. Slate spotlighted the  real-estate company, Century 21 and its branded podcast, which started in 2019 in collaboration with the podcast group of Slate.

Vox's Are You Sleeping podcast is a perfect example of a branded podcast, with Mattress Firm sponsoring a limited podcast series about sleep. Everybody needs to sleep and, unless you sleep in a hammock or wrapped up in a weighted blanket, you'll need a mattress. Lock meet key.

Next up, AdsWizz went deep on podcast ads and then put on a crisp presentation that I can best summarize for podcast fans as: true-crime is the most popular podcast genre.

SXM Media was introduced by Conan O'Brien with his trademark snarkiness and good humor. SXM has done some ingenuous podcast chemistry blending podcasts and satellite radio. One area of concern is SXM promoting Audiochuck, a podcast studio that has sustained numerous charges of egregious and ongoing plagiarism. 

Cumulus Media has done a nice job rebranding from Westwood One to Cumulus. During its presentation, Rich Eisen, interviewed by his spouse Suzy Shuster, the host of the Just Getting Started podcast, made perfect sense about the move from TV to podcasting. 

Cumulus gave specific shout outs to several of its podcasts, including one of my favorites, Something You Should Know with Mike Carruthers. Dan Bognino also got a verbal thumbs up during the presentation, which is odd, considering that the conservative fire-breather has been threatening to quit the network since December 2021 because of the vaccine mandate set by the company. I guess that resignation letter must have been lost in the mail.

The vibe at Vox was a lot more calm and collaborative.

Nilay Patel, host of The Verge's Decoder, made key points about Vox not chasing celebrities, but "thought leaders."

 In an interview with two podcast hosts who joined the Vox family of podcasts, a common theme surfaced.

Phoebe Judge, who owns Criminal Productions, said she joined Vox because it is a "value-driven organization."

Prett Bharara, who owns Cafe Studios, noted that Vox was attractive as a business partner because it "does stories that make people think."

Since Vox is NPR-adjacent, it made sense that Today, Explained, its flagship podcast, is now broadcast in more than 60 public radio stations. Both networks share a similar audience.

Vox also discussed branded podcasts with JBL and Switched On Pop co-hosting a live podcast at JBL's NYC store. 

Locked on is a smaller network (again, nice touch that IAB inserted smaller networks, so the giants didn't dominate) that delivers sports podcasts via team-specific, league-specific, and city-specific podcasts.

The danger here is that Locked On does not become the podcast version of the crazy-fan, scream-fest sports radio shows where fans care more about an NFL team's draft choices than the human tragedy in Ukraine or spending time with their kids. 

Locked On is introducing daily, home-team, city-specific podcasts. Here's why their podcasts are different --and ultimately better -- than sports radio. With the natural migration patterns of Americans, millions of fans find themselves in new areas and struggle to keep up with their life-long favorite teams. Therefore, if you moved from New York to Florida because you hate Disney and CRT, you can still follow the New York Mets via Locked On podcasts. 

It was an excellent presentation for a smaller network. Well done.

KAST delivered, by far, the funniest intro that tweaked podcasting and its ubiquity --"Everybody has a podcast!" KAST made singular key points about simulcasting with YouTube, Netflix, and HBO Max.

Upcoming shows like Vigilante by Allie Conti, who is also a licensed private detective, look promising, as does Lost Girls Of Panama.

Finally, another smaller network (LSN -- loudspeakers network) scored big with a sparkling presentation. Started in 2013, LSN specializes in laser focusing on its audience, which is serving people of color, which has been an underserved audience, even in podcasting. LSN's audience is 70 percent is African American and 60 percent women. 

Dustin Ross, host of The Friend Zone podcast, knitted together a seamless presentation. Ross explained with facile ease how LSN connected with a sponsor that shares the same audience as the network. Bevel is a black-owned company that makes grooming supplies, which offers the podcast network and the company a win-win business solution.

What will happen on day three? There are big players on deck tomorrow, including Wondery. I wonder what will happen? See what I did there? I know, it's lame. TTYL

[akanme]

If anti vaxxers wont get the covid iab i shall simply embody a tumblr meme of yore: vaccines gorg

[jobsearchtips02]

News Outlets Want More Marketers to Imitate Hamburger King

The Home of the Whopper, Verizon and Amazon are amongst the relative few that haven’t been afraid to run ads near protection of the coronavirus.

Rather of shunning posts with terms like “Covid-19” or “pandemic,” Burger King focused its message on contactless food shipment and pickup. Credit … Leah Frances for The New York Times

May 7, 2020, 10: 27 a.m. ET

The majority of companies regularly take actions to ensure their ads don’t run near headings that might distress prospective customers. News companies weren’t amazed when advertisers canceled projects in current weeks or demanded that their ads be placed far from coverage of the coronavirus pandemic, costing publishers considerable profits.

Hamburger King was an exception. Rather of shunning posts that consisted of terms like “Covid-19” or “pandemic,” the company behind the Whopper focused its message on contactless food shipment and pickup. That way, its marketing would not seem out of place in a grim news cycle, said Marcelo Pascoa, the company’s head of brand name and communications.

” It isn’t damaging for the brand name to appear within the context of the crisis, because the brand is playing a role,” he said.

To keep away from problem, marketers typically turn to a method called blacklisting. It allows airlines to avoid running advertisements near plane-crash coverage, and companies with wholesome images to keep away from short articles consisting of words like “murder” or “sex.” In a time of political polarization, regularly blacklisted terms consist of “Russia,” “impeach” and, amongst the most prevented, ” Trump.”

Lately, the most-blocked terms refer to the infection. Blacklisting during the pandemic has actually kept more than 1.3 billion ads from being shown beside content featuring the word “coronavirus” on sites, according to the advertisement verification company Integral Ad Science. That has had a devastating effect on ad-dependent news organizations, a lot of which have actually been required to lay off employees at a time when the pandemic has controlled coverage.

For quality journalism to survive, more companies ought to behave like Hamburger King, news publishers and marketing executives say.

Image

Isolation-themed ads, like this one from Burger King, have actually popped up more regularly on news sites as the virus lingers. Credit … Hamburger King

Steven Brill, a veteran news executive who is working to eliminate false information and propaganda through the journalism verification start-up NewsGuard, said business had started “an unintended boycott of major news” through their avoidance of coronavirus protection.

” There’s a method to support genuine journalism and not be embarrassed,” Mr. Brill stated.

However there are issues, aside from business squeamishness. Numerous companies are struggling to stay afloat and have less to invest in marketing. Further, they fret that their advertisements could wind up on sites that pitch incorrect information or conspiracy theories related to the virus.

Mr. Brill stated business ought to put aside their fears, provided the hazard to the news industry.

” Advertisers can continue to make thoughtful choices about ad placements on Covid-19 content while supporting major journalism and remaining positive their advertisements will not appear on false information sites,” he said.

In a recent essay for the trade publication The Drum, Jerry Daykin, a media executive at the pharmaceutical company GlaxoSmithKline, advised his peers to support deserving news outlets. The heading for his piece was blunt: “Marketers– stop blocking the best parts of the internet or they will not exist any longer.”

” If we cut the funding from premium content and journalism,” Mr. Daykin wrote, “it merely will not exist for us to promote versus in the future.”

Some business, such as Slack, Geico, Netflix and the telemedicine business GoodRx, have actually continued to place ads with news publications despite the awful news cycle.

Verizon likewise went against the trend, spending more than $4.5 million on marketing on news websites like The Wall Street Journal and CNN given that mid-March. That was more than double what it had invested over the very same duration in 2015, according to the advertising analytics platform Pathmatics.

Image

Verizon has spent more than $4.5 million marketing on news sites since mid-March. Credit … Jeenah Moon for The New York City Times

” Instead of pulling back because of the overwhelming nature of the narrative, we’ve leaned in,” Diego Scotti, Verizon’s chief marketing officer, stated in a statement.

Likewise, Amazon, which has dealt with criticism for pushing nervous workers to work, has spent $2.3 million to promote in The Wall Street Journal, in The Washington Post and on CNN because mid-March. Over the exact same duration in 2015, it invested $506,200 on those websites, according to Pathmatics.

But almost 90 percent of wire service stated companies had actually canceled advertising campaign since the crisis began, according to the trade group IAB

Many marketers entered into “panic mode,” stated Michel de Rijk, the chief executive of the digital marketing company S4 Capital

” Their first action was to stop whatever,” he said. “They didn’t want to be viewed in the wrong way or associated in some way.”

When print was the dominant medium, advertisements were placed by human beings able to make judgment calls. In the digital age, custom filters and algorithms guide advertisements into position along with online articles.

Some companies have thousands of blacklisted keywords and subjects. The blocking method is a “blunt tool,” stated Daniel Avital, the chief strategy officer of the advertisement fraud prevention business Cheq.

” Keyword blacklisting sees whatever in black and white,” he stated. “Covid is being discussed in every post, good or bad, but there is no spectrum, no subtlety, differentiating a dreadful post about old people dying from a benign short article about a musician carrying out from their living-room.”

Stringent filters are less expensive than sophisticated algorithms that scan stories for context, Mr. Avital added.

If the pandemic lasts through June, keyword stopping will drain more than $1 billion in income from online news publishers in the United States, according to a research study conducted by Cheq and the University of Baltimore’s Merrick School of Service. News publications are two times as most likely as other platforms to have actually ads scrubbed because of coronavirus-related material, IAB stated.

As the virus sticks around, isolation-themed ads have actually increasingly appeared on news sites. Numerous business continue to funnel the bulk of their online advertisement costs to Google and Facebook, which have struggled to include conspiracy theories and sketchy merchants.

An example is the e-commerce company Overstock. In Between March 11 and April 9, it invested more than $136,000 on news sites but $362,000 on Facebook advertisements, according to Pathmatics.

News publishers are promoting a larger share.

” Trusted wire service are the ultimate safe space for brand names,” stated Happiness Robins, the chief earnings officer for The Washington Post, “however trust and scale are not enough. Publishers can likewise guide brand names on how to responsibly speak with their highly engaged readers.”

Upgraded April 11, 2020

What should I do if I feel sick?

If you have actually been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or problem breathing, call a doctor. They ought to offer you advice on whether you should be evaluated, how to get evaluated, and how to seek medical treatment without possibly contaminating or exposing others.

When will this end?

This is a difficult question, due to the fact that a lot depends on how well the virus is included

How can I assist?

The Times Neediest Cases Fund has started a special campaign to assist those who have actually been affected, which accepts contributions here Charity Navigator, which examines charities utilizing a numbers-based system, has a running list of nonprofits working in communities impacted by the break out. You can offer blood through the American Red Cross, and World Central Kitchen has actually actioned in to disperse meals in major cities. More than 30,000 coronavirus-related GoFundMe fund-raisers have begun in the past few weeks. (The sheer number of fund-raisers suggests more of them are likely to stop working to satisfy their objective, though.)

Should I use a mask?

The C.D.C. has advised that all Americans use fabric masks if they head out in public. This is a shift in federal guidance showing brand-new concerns that the coronavirus is being spread out by contaminated people who have no symptoms Previously, the C.D.C., like the W.H.O., has advised that ordinary people don’t require to use masks unless they are ill and coughing. Part of the factor was to protect medical-grade masks for health care workers who desperately need them at a time when they remain in continually short supply. Masks don’t replace hand washing and social distancing.

How do I get tested?

If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. suggests that you call your health care provider and explain your symptoms and fears.

How does coronavirus spread?

It seems to spread very quickly from individual to person, particularly in houses, healthcare facilities and other restricted areas.

Is there a vaccine yet?

No.

What makes this outbreak so different?

Unlike the flu, there is no known treatment or vaccine, and little is understood about this specific infection so far.

What if somebody in my family gets sick?

If the household member does not require hospitalization and can be cared for at home, you must help him or her with basic needs and monitor the symptoms, while also keeping as much distance as possible, according to standards released by the C.D.C. If there’s space, the sick household member ought to remain in a separate room and use a different restroom.

Should I stockpile on groceries?

Plan 2 weeks of meals if possible.

Can I go to the park?

Yes, however make sure you keep 6 feet of distance in between you and people who don’t live in your house. Even if you simply hang out in a park, instead of choose a jog or a walk, getting some fresh air, and ideally sunlight, is a good idea.

Should I pull my cash from the markets?

That’s not a good concept. Even if you’re retired, having a balanced portfolio of stocks and bonds so that your money stays up to date with inflation, or even grows, makes good sense. However retirees might want to think of having adequate money reserve for a year’s worth of living expenditures and big payments needed over the next five years.

What should I do with my 401( k)?

Watching your balance go up and down can be frightening. You may be wondering if you should reduce your contributions– do not! If your company matches any part of your contributions, ensure you’re at least conserving as much as you can to get that “free money.”

%.

from Job Search Tips https://jobsearchtips.net/news-outlets-want-more-marketers-to-imitate-hamburger-king/

[reportwire]

US military braces for impact of Covid vaccine mandate repeal | CNN Politics

US military braces for impact of Covid vaccine mandate repeal | CNN Politics

CNN  —  As a repeal of the US military’s Covid-19 vaccine mandate took a step closer to becoming law on Thursday, military officials and experts are warning it’s a change that could have adverse ripple-effects on military readiness and the ability of service members to deploy around the world. “This isn’t just our side of the equation,” a defense official told CNN regarding the possible impact…

[theusarticles]

Defense bill likely to include end to military vaccine mandate, source says | CNN Politics

Defense bill likely to include end to military vaccine mandate, source says | CNN Politics

CNN  —  A massive bill setting defense policy is likely to end the military vaccine mandate, a source familiar with the negotiations tells CNN, coming on the heels of intense GOP lobbying to kill the mandate and acceptance from leading Democrats that it’s time for a change. The annual defense authorization bill is expected to be unveiled as soon as Monday and will likely be approved by Congress…

[alienation2016-blog]

New Post has been published on Alienation

New Post has been published on https://alienation.biz/ad-industry-powers-consider-adopting-ad-blocking-on-a-wide-scale/

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

The most important players in advertising and marketing and tech are mapping out a method to kill off the virtual advertisements that have been deemed as the absolute worst with the aid of clients. The maximum in all likelihood method is the adoption of a “generation” — the time period “advert blocker” has baggage among many of the individuals in talks at the concern — that would prevent browsers inclusive of Google Chrome or Microsoft Side from displaying auto-playing video advertisements with sound, pop-up ads, and ads that fast flash or trade colours.

The time period “advert blocker” has baggage among many of the individuals in talks at the concern — that would prevent browsers inclusive of Google Chrome or Microsoft Side from displaying auto-playing video advertisements with sound, pop-up ads, and ads that fast flash or trade colors. The discussions are taking place among contributors of the industry’s Coalition for Higher commercials, consisting of Google, Microsoft, Procter & Gamble, Unilever, WPP’s ad-buying massive GroupM, Facebook, Thomson Reuters, The Washington Submit, the Interactive advertising and marketing Bureau and the Affiliation of National Advertisers, in line with Chuck Curran, suggest to the Coalition and attorney at Venable LLP.attorney at Venable LLP.list of types of industries

The give up the game right here is to dispose of these types of advertisements which

Can be undercutting the client internet revel in,” Curran stated. “Surely, the one’s advertisements can doubtlessly and seriously undercut the wider internet environment.

A “blocking off mechanism” or “technology” to prevent such commercials from appearing can be put into location earlier than the quiet of this 12 months, Curran predicted. Google stated it does no longer comment on speculation, but said it is been operating closely with the Coalition for Better commercials and its individuals. The IAB declined to remark. GroupM, Facebook, Unilever, and P&G could not right away be reached for the remark.blocking psychology.blocking in theatre

Mobile Apps: Helping the Music Industry to Explore New Horizons

Alike some other industry, the arena of a song has received momentum with the upsurge of cellular apps. Musicians connect to people via using a number of advanced approaches these days and most significantly, navigating the landscape of generation has ended up crucial for them to develop.types of industries

Scope of the song enterprise in ‘Going Digital’

The energy of Stay Streaming: With the introduction of Live streaming, unbiased musicians are becoming a possibility to gain a strong foothold in the enterprise now. They do not want any label of big institutions as some of the tech startups are there to promote them within the world of Digital track. Being Internet-Savvy: It has emerged as vital for participants of the music enterprise to have an active and robust Web presence. As a result, they want to recognize the efficiency of organic search visibility in selling their expertise and use the equal effectively.

Greater Sales Opportunities: Gone are the times when music

Changed into the most effective supply of producing earnings. But, musicians can deploy a group of elements nowadays to make earnings like products, podcasts, and iTune optimization. This, in flip, will assist musicians to link to the sector of mCommerce and prevail. Consistent target audience engagement: In advance, tune corporations incurred big costs simplest for the duration of an album launch. But, the image is exclusive now. The enterprise is shifting to the waft of ‘More regular earnings generation and chronic streaming’. How cellular apps are evolving the music industry.list of common industries

Web Optimisation: Building an online presence and optimizing it has to turn out to be important.

Be you’re a musician, a DJ, or an organizer, Net optimization is big for selling the skills at its best. Apps substantially help in optimizing skills throughout the Web thereby, integrating it nicely with logo cognizance. Area-based totally Advertising: Vicinity is one of the important factors that determines the achievement of musicians. With the assist of Area-based cell apps, you can personalize your Advertising sports and hit the target audience in the right region and right time.

Popularity Management: With such a lot of gamers in the music enterprise,

It’s miles crucial for agencies to fetch superb evaluations and hold an aggressive facet. Managing online Reputation is crucial for a logo and with cell apps, you can set off listeners to give opinions and enhance your profile. Content material Display: Placing the Content perfectly across the media channels is critical for musicians. Adhering this reality, mobile apps allow customers to place the Content material at the forefront with right optimization techniques, thereby letting musicians hook up with customers easily. Purchase and Charge: Apps provide the scope to music listeners to shop for song or products. This, in turn, allows musicians to get into the palms of clients and generate Sales which, isn’t always viable with different options like downloading or Live streaming.

The Difference Between Buying and Adopting a Dog

If you’re considering adding a new puppy into your circle of relatives, have you taken into consideration visiting your nearby safe haven or puppy adoption employer? There are many motives why these locations ought to be considered before a pet “purchase” is made. Beneath are only some reasons amongst many. before you head out to the pet keep at your mall, take a minute to think about adoption.

The maximum apparent purpose someone could need to adopt a pet is the truth that a pet’s life is largely stored through the adoption. Shelters and pet companies attempt their exceptional to maintain the animals alive and placed them in suitable houses, but on occasion, the animals are euthanized; there are just too many homeless pets and now not enough loving houses. By means of adopting a pet, you can ensure that the puppy you select is safe while establishing up a spot at the pet business enterprise for another pet in want.

A 2nd reason to undertake in preference to “buy

Is the fee. most of the pets at the shelters have acquired all in their vaccinations, and that they were spayed or neutered. Although there may be the value associated with adoption, it is minimum as compared to what it might price which will attain those veterinary offerings for your personal. Plus, the quantity you pay allows hold the shelter jogging, so other pets and families can benefit from the safe haven’s applications.

Some humans have the wrong ideas approximately pets in shelters

It’s commonplace for a person to assume that the puppy becomes despatched there due to awful conduct. In truth, many pets that grow to be in shelters had been deserted due to divorce, relocation, or incapacity of the owner to care for the puppy. So, don’t suppose that shelters are full of misbehaving animals. Visit a shelter, and spend a while with the animals. You can discover a puppy that completely suits your persona.

Trust it or no longer, there is often a higher selection of animals at a shelter than there’s at a pet keep.

Puppy stores are more restricted in the range and type of the pets they create, whilst shelters take in pets of all ages and breeds. There are regularly tons of puppies to select from, especially the ones which have been rescued. however, not anybody is seeking out a puppy; and it is easy to find a housebroken person canine at a safe haven. Many shelters provide internet websites with pics and statistics approximately all in their animals to be had for adoption. journeying the internet page can prevent plenty of time, especially if you have a specific pet in mind.

Pro’s and Con’s for Blocking or Deleting Your Ex on Facebook

Many humans soar on the risk to delete or block their ex from their Facebook account as quickly as the opportunity provides itself. It also includes a selection made inside the warmness of the instant, pushed by means of anger or grief. However would it not be greater strategic to permit your ex to see what you’re as much as for some time before you lock them out of your digital world absolutely? There are apparent pro’s and con’s associated with both deleting them, or maintaining their digital friendship.

It is easy to get irritated with the individual you have got just broken up with, run domestic, log onto Fb and take terrific pride in deleting them out of your buddies listing. So permit’s examine the pros and cons of keeping your ex-companions digital friendship straight away after a breakup. You may then determine for yourself what route of action fine suits your state of affairs or situation.

So let us start with the positives associated with maintaining off on clicking the ‘delete’ button:

You will be capable of hold tabs on wherein they’re, what they may be doing and who they’re doing it with with the aid of seeing their test wins, pix and posts uploaded to their web page. This may are available in very on hand in case you move in similar circles and want to keep away from “bumping’ into them at a famous bar or eating place.

They will be the type to specific their emotions digitally with the aid of posting on their wall how they have been stricken by the breakup. This can provide you with an insight into their persona or feelings that They may no longer be able to show in character and/or carry readability to the state of affairs need to it have ended abruptly?

You may see what they may be saying to their pals and what their friends are announcing

To them which may also offer precious intelligence about the split, that you wouldn’t otherwise be privileged to in man or woman. You will be very amazed as to what can be made public after their friends assume it’s throughout with you. Smash united states of America can be tough sufficient as is without having to peer chatter across our on-line world about the complete ordeal, so what are the terrible aspects associated with leaving them at the friends listing?