#i'll write my explanations for each category in a reblog

[tastycitrus]

black mage/adversary is a thing (mostly with RED Warrior) so i thought i'd make a chart sorting how the various iterations of the adversary would feel about it

no, i don't know why i spent my time on this

[thewritingcoroner]

I done got frustrated

My desire to keep my opinions to myself managed to last most of the day. New record tbh.

So like I wrote this big long rant a couple of weeks ago and decided against sharing it while I was still frustrated. But I do feel like maybe there is a larger discussion to be had! I think it's important that we as a writeblr community really take a look at why so many of us are getting so frustrated so often and how we as a community and as individuals can work towards an actually community vs a corner of social media. @blind-the-winds did an excellent job of explaining some of what I'm seeing as well in relation to why a lot of positivity and support posts and such ring hollow to so many of us. I wanted to bring a slightly different perspective to things coming from a marketing/social media marketing background. Under the cut out of respect for everyone's dashboards lol

This is going to get INCREDIBLY LONG. So I have a read more here. Behold, the bitchfest.

So this started today when I was chatting with an irl friend and expressing my frustrations about writeblr in general as a community. And what I've recognized now is this: writeblr isn't really much of a community, and it is very rare to find other creators and writers who are willing to treat you (the hypothetical writer) as another human being with a love for the same craft they do. Those people who do treat you like people are some of the loveliest people I've found on the internet, but they are hard to find.

Now, to be clear, I don't think the problem is completely writeblr's fault, nor do I believe it is any one or two or five hundred individual's fault. The problem comes from a number of different sources, and my friend did a great job of helping me see the problem from a number of different perspectives.

The problem being this: it is impossible to get engagement on posts that feature original long-form writing, and it is exceedingly difficult to effectively foster meaningful connections with other writers.

Some disclaimers: it's not impossible, and the people who successfully receive engagement on their long-form writing tend to be the people who are the exceptions proving the rule. Also, by "engagement" I mean any interaction that serves to both consume the content and spread the content. "Original" writing refers to writing that is not fandom related, and "long-form" means 1k words or more.

Do you think 1k words is a little short for "long-form" writing? Me too. I'll get to that.

I'll start my explanation here with what catalyzed these revelations in my little head. Over night, I got quite a few new followers, all directly coming from a post that got mildly popular here on writeblr. So, I looked at what other posts of mine have been popular, and I started to notice a trend.

My most popular posts tend to fit into one of three categories: memes, tag games, and boost posts/recommendations. Memes tend to be popular because they're funny and easy to spread, and as long as they fit the theme, they don't ruin a blog's aesthetic. Tag games get more interaction because I am directly tagging people to see the post. But the popularity for those posts tend to stop at the half dozen to a dozen people tagged in each given post (the person or people tagging me, and the several people I tag to continue the game). The last category is most interesting to me, the boost posts and recommendations.

Here's the thing, I only boost or rec other writers and blogs if I have invested interest and care into the person behind the blog and their content. AKA, I only really boost friends and writers I admire/like their content. It's great to see that those posts get popular with people outside my circle, but out of those three categories, none of them feature my own content.

Why is that?

It seems like every day I see a new post with a few thousand notes at least complaining about a lack of interaction on writeblr and the importance of reblogs and blah blah I rarely stop to read those let alone spread them. And a few dots connected, I think.

If my content isn't getting interaction, and your content isn't getting interaction, then what is? And I think the answer is this: memes, advice, and boosts.

Memes and advice are self-explanatory. But boosts are interesting because you will see everyone hop on to rec other people or more frequently market themselves, but they stop there. And I see my greatest influx of interaction and new followers when I boost other people's works or blogs.

My conclusion is that many people are using writeblr as a hustle and not a community. In a community we engage with each other, talk to each other, enjoy each other's company. And I've found many mutuals to be very lovely people who I do enjoy and who I love to engage with and who I like to genuinely call my friends. I like a lot of yall for different reasons too! Some of you are great hype buddies, some of yall are all about that accountability buddy system, and I really love when I get to have intellectual conversations about the craft and different concepts with different members of writeblr too.

But largely, I find that a lot of people who engage once with my blog, usually on those boost posts, or who ask for engagement more frequently than when frustration strikes, tend to be the people who think of writeblr as a hustle. They see that I (and many other writers) will boost and rec our friends, and jump on that bandwagon, but instead of putting in the effort to get to know us and our work, they say what needs to be said, hop on trends, and avoid any genuine connection.

So what gives?

It's not the individual writers, I think. It's the nature of social media, marketing, and the medium.

Listen, I work in marketing, and long-form writing is a dying art that is very difficult to market. I genuinely think the concept of "tldr" really ruined a lot of people's ability to engage with longer form writing. Whether that be nonfiction opinion posts or actual fiction. Tumblr is one of the only places I can think of where long-form writing is a feasible medium to post at all, let alone gain a following for.

Think about it: instagram is best suited for images, videos, and short-form aestheticized poetry. Twitter has a character limit that requires long threads of individual tweets or images to get your message across. Pitch events are well-suited for twitter because your pitch by definition needs to be short. But sharing actual summaries, snippets, or excerpts? Not really possible. Tiktok is for videos, which as we know can be utilized, but is not the most efficient method of marketing written word. Ao3 is an archive with an excellent tagging system, but to get readers, outside marketing is required. Facebook requires a real name, and isn't really well suited for content creation either. Wattpad, Royal Road, and others are great for posting actual works, but they don't necessarily have well-functioning tag systems that help the author find their audience. That really just leaves Tumblr. Pillowfort is also an option, though it's still so in the beginning phase of development that it's pretty difficult to get started there.

It's well known in marketing that images and videos catch attention and long paragraphs of text (AKA what most prose looks like) tend to be scrolled past. The very nature of the long-form writing medium is against most marketing techniques. Marketing long-form writing needs to look different from any other medium.

All that being said: the culture of social media engagement has shifted, and this is a conversation that fandom has been having and I think has actually been doing well discussing the different facets of how the culture has shifted. Fandom (and content creation in general) is seen as a commodity to be consumed. Consumers want to see the content, maybe save it for later, and then move on to the next piece. This is easily done with visual mediums, but writing mediums are especially vulnerable to this culture shift because it does require so much time and energy to consume, let alone engage.

Creators don't see their work as a commodity to be consumed, but it is now. When consumers view a piece of visual media, they view the image (consume it) and then move to the next, some will spread it to others by engaging with the picture through reblogs or sending the post to someone else. But most often, there will be a "like" to tell the creator good job, and then scroll to the next. This is harder to do with written media unless one has the time and energy to read the piece. There's the extra step of critical thought.

To put it a different way, the market is flooded with content and creators. With so much to choose from, the consumer now does not have to participate in the community to ensure continued creation. There will be another creator tomorrow. The consumer no longer feels connected to a community of their interests, it is simply being sold to them.

So back to writeblr, this is where I am at a crossroads. I am tired of creating content to be consumed, I want community. But also, I have nowhere else to turn. I can either completely withdraw from what sliver of community I have found, or I can keep trucking along, create my stuff, play the games we play, chat with the people I do like and do care about, and hope that I don't get too frustrated one day and leave for good.