#i’d say their promotion relies heavily on the anticipation ppl experience when they see recaps and reviews and descriptions that we
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absolutely love how the ART gatsby marketing team is essentially doing the exact opposite of what the broadway/paper mill gatsby has been doing
#more below but it’s so interesting#paper mill/bway has hours of footage of the show/bts/cast interviews/tiktoks etc hell they even got waiting in the wings to make them a doc#while we quite literally only have four official photos from the ART production#if you don’t count the workshop photos that basically reveal nothing. and that’s it#both strategies are effective because it brings in diff demographics— bway latches onto trends to kind of break out from the broadway#bubble but also like appeal to younger audiences and yknow theater kids who grovel at the leads’ feet#ART barely promotes itself yet it’s drawing people in by mostly word of mouth—ie the reviews. i think the phone ban rly works well w this#i’d say their promotion relies heavily on the anticipation ppl experience when they see recaps and reviews and descriptions that we#don’t have photos or clips to reference from and look to#does that make sense#i think they’ll release more stuff eventually but rn it feels like they’re. well. edging us for the lack of a better term bc my brains frie#AND this might be obvious but i think these two strategies rly reflect the tone/direction and target demographic of the respective shows#anyways i would kill to see them both but especially ART unfortunately i am from the southern hemisphere#art gatsby#gatsby an american myth#the great gatsby broadway#gatsby musical#i also will say that i Have been susceptible to gatsby bway marketing. roaring on is EXTREMELY catchy and a banger kinda#where’s the party and can you take me there…
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