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#i’d say their promotion relies heavily on the anticipation ppl experience when they see recaps and reviews and descriptions that we
soupdreamer
·
4 months
Text
absolutely love how the ART gatsby marketing team is essentially doing the exact opposite of what the broadway/paper mill gatsby has been doing
#more below but it’s so interesting
#paper mill/bway has hours of footage of the show/bts/cast interviews/tiktoks etc hell they even got waiting in the wings to make them a doc
#while we quite literally only have four official photos from the ART production
#if you don’t count the workshop photos that basically reveal nothing. and that’s it
#both strategies are effective because it brings in diff demographics— bway latches onto trends to kind of break out from the broadway
#bubble but also like appeal to younger audiences and yknow theater kids who grovel at the leads’ feet
#ART barely promotes itself yet it’s drawing people in by mostly word of mouth—ie the reviews. i think the phone ban rly works well w this
#i’d say their promotion relies heavily on the anticipation ppl experience when they see recaps and reviews and descriptions that we
#don’t have photos or clips to reference from and look to
#does that make sense
#i think they’ll release more stuff eventually but rn it feels like they’re. well. edging us for the lack of a better term bc my brains frie
#AND this might be obvious but i think these two strategies rly reflect the tone/direction and target demographic of the respective shows
#anyways i would kill to see them both but especially ART unfortunately i am from the southern hemisphere
#art gatsby
#gatsby an american myth
#the great gatsby broadway
#gatsby musical
#i also will say that i Have been susceptible to gatsby bway marketing. roaring on is EXTREMELY catchy and a banger kinda
#where’s the party and can you take me there…
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