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heatherc1212 · 6 years ago

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Story Links and Deep Thoughts

So just in case you haven’t seen it this summer, I started a new Dawsey fanfic and it’s actually going really well (UPDATE: Story is now complete!). I’ve gotten a lot of great feedback which has been so encouraging for me. That story is now completely done but I all ready have plans for another one to write in conjunction with the new CF season (if I’m not gonna get any good Dawsey on the show, then I sure as heck am gonna write some, both for myself and for the other fans) and I’m super excited about tackling that story. I’m going to post the links to both stories here and this Tumblr post will be pinned on my Twitter profile page.

You are the Reason: https://www.fanfiction.net/s/12944940/1/You-Are-the-Reason-A-Dawsey-Fanfic

Luckiest Souls: https://www.fanfiction.net/s/13065660/1/Luckiest-Souls

Hopefully you guys are interested in reading that second story because I cannot wait to start putting that one together! The outline for it is all ready over 3 pages long if that tells you how much thought and love is going into it, LOL ;)

I also need to post a rant about some things that have been bothering me this summer. This is gonna be long so bear with me while I try to put all my thoughts together. There are two parts to this rant and I apologize now if none of this makes any sense. I think I just need to get it all out of my system.

A. Since when does everything happen in absolutes? This has been on my mind a lot lately as I continue to process the thought of watching CF without Gabby Dawson. There are so many people that seem to think she’s never coming back and I can’t quite figure out how they got there. I don’t live in that sort of absolute world and I know from being a fan of TV for a very long time that the TV world can be fluid and also very uncertain. This could turn out to be a rambling rant of unreadable garbage regarding CF but I need to get it all out (this is rant number one).

First off, here are just a few reasons that I came up with to completely dispute the theory that Monica is never coming back to CF (I seriously cannot figure out how people got there…)

1. Monica didn’t leave on bad terms: We have absolutely no reason to believe that she hates the show, hates the network (heck, she’s on this big directing initiative thing with the SAME network so clearly she has no issues with them), or hates her coworkers. She’s been in touch with Derek off and on since she left and we saw her recently return to Chicago and attend a concert with some of the other One Chicago ladies. Why on earth would she not be receptive to coming back? That makes no sense to me. If she had cut everyone out of her life or something then I might believe it but she didn’t so that makes no sense.

2. This Director’s Initiative is only for one year: This director’s program is only for one TV season so it won’t keep her busy for longer than that and quite frankly, I feel like it could open the door more for her to come back in S8. She’s mentioned in the past how much she would love to direct an episode of CF and learning and working with another director for a solid year could give her a leg up on getting that opportunity with her old show. I’ve checked around and she doesn’t seem to have any other projects lined up during this gig either and usually when a person leaves a show for good, their project list starts filling up on IMDB and hers hasn’t done that. That’s public information that goes into that database so why wouldn’t she be lining up other things if she’s gone for good?

3. The Storyline: Gabby and Matt are definitely in a rough place right now but I don’t see it as the final ending that other people seem to see (and honestly, I think the only people who see this as a final ending are the asshats who hate Gabby and just want her gone…they’re seeing what they want to see and not what’s actually happened). I can easily see Gabby needing time to process the news that she shouldn’t get pregnant because of the risk to her own life because that is a HUGE deal to women. She’s been yearning for a family with Matt since they lost their baby in S4 and now someone is basically taking that away from them. That is a freaking GIGANTIC blow to this little family. Heck, I’m in my early 40s right now and I’m constantly wondering if being a mom will ever be in my future (i.e. my age now makes it riskier to get pregnant, plus I’m not even dating anyone right now and I won’t have a baby without a husband). That isn’t something that’s easy for women to process and Gabby is such a strong willed and passionate person that being told she can’t or shouldn’t get pregnant is a hard pill to swallow. We saw how much she wanted to give Matt a baby, it’s the one thing he’s wanted his whole life, and how she didn’t care how risky it was….she was going to give that to him no matter what. She’s not seeing things beyond that and Matt isn’t seeing things beyond the possibility of losing her which IMO, has caused them to talk AT each other more than talk TO each other. Time apart is not a bad thing for these two to process the shock and sadness of that baby news and I would understand completely if it takes Gabby a while to come to grips with it because I haven’t come to grips with my own issues yet (and I don’t even have any female problems). If the writers thought that Monica was never going to come back, they would have killed Gabby off IMO because it would be the only way to get Matt to move on at some point. Keeping her alive, the fact that they’ve done research about long distance relationships, and having Matt still processing everything himself screams to me that they have a long term story that they still want to tell and are putting things on hold with the hope of getting her back someday to finish it right. Derek admitted recently that he knows he messed up her exit back in the spring….I can see him not wanting to give up on their story so easily and again, the fact that he’s spoken to her a few times since she left the show should give us hope that she wouldn’t be opposed to coming back to complete Dawsey’s story. And seriously, Monica is such a passionate, intelligent, and creative person herself…do you honestly think she would be okay with her character being left in such a bad place? This season will tell us more as it goes on because if they keep her and Matt together long distance for S7, then I will absolutely believe that she’s coming back sooner rather than later. We will have to wait and see on that one but she’s not dead guys…she’s just in PR. (I’ll refrain from going on my rant about how military families have to deal with long distance stuff all the time and how those couples don’t just give up on their marriages when they go through hard stuff or are apart for a while. There’s definitely a way they could tell a Dawsey story without having Monica around and I will be watching intently to see if they actually do this or not. The lazy story is to just end them and throw Matt into something else at some point but the challenging and more interesting story is to figure out this long distance thing and get Monica back at some point so my preference is for them to go that way. Again, we’ll have to wait and see though.)

4. The fanbase is a little fragile right now: This might seem like a weird reason but bear with me for a moment. Dawsey fans are on edge because we don’t know the details of how they’re going to handle this whole story. Dawsey haters are all dancing because their most hated character isn’t there and they seem to think that Matt will just jump into another relationship like two weeks into the season. General CF fans are on edge because the writing was lazy at times in S6 and storylines are getting repetitive. The show’s ratings have been way down from what they were on Tuesday nights and now they’re the show that got sandwiched right between the other two Chicago shows for this upcoming season. I firmly believe that NBC did this on purpose because the fanbase is so fragile right now and they’re worried about ratings. You piss off the Dawsey fans and you’re gonna lose a giant chunk of your audience. You piss off the non Dawsey fans and you’re gonna lose a different chunk of your audience. If you keep telling the SAME stories in different ways over and over again, your audience is still going to shrink because the general fans that don’t really ship anyone will jump off the bandwagon and move on as well. This show cannot afford to lose more fans and I’ve seen a lot of posts on social media or online articles from both Dawsey fans and general show fans who all ready won’t be watching S7 for the two reasons I shared earlier in this paragraph. CF has to be really careful with how they tell their stories in S7 because from what all I can see, if they don’t pay attention to this sort of thing, then they’re gonna be in genuine danger of not getting a S8. BTW-The other thing I’m seeing from the fanbase is apathy which is the WORST thing that can happen to a show. When fans stop caring, they stop watching and CF is in danger of that too as people lose trust in the writers to create something worth watching. This will definitely be an interesting year for the show and as annoyed as I still am with that S6 finale, I don’t want the show to fail (I still genuinely like all the actors and people there) but I also won’t watch a show that doesn’t entertain me anymore. I’ve quit shows that were on my all-time favorites list before and I won’t hesitate to drop CF like a rock if they stop entertaining me this season.

5. Monica’s note: “See you on the ice.” When I read the message she posted on Twitter earlier this summer, that phrase stuck out to me like a sore thumb because I had no clue what it meant. Well, it turns out it means something very interesting. From Urban Dictionary:

“Something you say when you know there is going to be a long period of time before seeing someone again however the intention is that day will come.”

Monica doesn’t just write or share things for no reason. She’s not stupid and maybe this is just my opinion, but I think that was her way of telling her fans that she doesn’t plan to be gone forever and that we will see her on the show again someday. I have no idea when that someday will come (I’m gonna be bold and predict that she comes back at the end of S7 so that Casey can actually have a good cliffhanger for once) but the proof of a possible return is right there on her note IMO and I choose to believe that she does have every intention of returning someday.

DISCLAIMER: I totally understand if there are people out there who don’t agree with all my thoughts here and that’s fine. This is all my opinion and the the last time I checked, I was allowed to have one without being ridiculed or being treated badly. This fanbase has had some bad apples out there treating people horribly simply because they don’t share the same opinion and boy does that need to stop. No one deserves to be treated badly simply because they have a different point of view than someone else. “Do undo others as you would have them do unto you.”

B. The other thing that’s been bothering me this summer is harder for me to talk about but I’m going to try to put my thoughts into words now. This will be rant number two but this is more of a confession than an actual rant.

I have been struggling hard to process this whole CF thing with Monica leaving and what that’s going to do with my OTP but that struggle has been more of a personal nature than anything else. That Dawsey fight and finding out about Monica leaving hit me deep in a place that I hadn’t felt since OUAT killed off Neal years ago. Normally I can deal with changes to my TV shows or when people come and go pretty well but this was literally my only OTP left and watching it fall apart in the finale was beyond difficult. I’m still struggling with it all these months later to be honest and that’s become a big concern for me.

Why does this affect me so much? Its a fictional TV show, with fictional people, and it just isn’t that important in the grand scheme of life. Yet I find myself thinking about it often and the emotional reaction I had to it actually woke up my creative side and now has me writing fanfic just so I can fix the mess that CF left behind (I do love writing but I hadn’t felt compelled to do it in nearly a decade so that caught me off guard even though I find myself enjoying it). It bothers me that I’m so affected by a stupid TV show and I have found myself wishing that I could turn my heart off so I can just forget about it and move on. That would make life so much easier (and I’m truly envious of people who are able to watch TV and just not care that much about anything that happens there). Unfortunately I can’t do that though and now, all these months later, I’m not sure I want to do that anymore.

Perspective is a funny thing and I’ve been getting a lot of lessons in that this summer from things that are happening to the lives in people I consider some of my best friends. One of my closest friends has basically been watching her mother die of pancreatic cancer for over five years (mom has been going through chemo and other sorts of treatments and this year has been particularly hard). Earlier this year they thought they were going to lose her and it was a scary and emotional time for all of us wondering about mom’s condition. They went on a family vacation in July and things seemed to be improving but about two weeks ago, mom ended up back in the hospital to get fluid taken off her heart again and she made the decision to stop all of her treatments. The doctors told them that she might have about two months left, if even that, so now the family has to deal with all these emotional choices and my friend is struggling because of all those decisions that they have to make now. I’m doing my best to support her but its hard because I’m such a passionate and emotional person so while trying to be strong, I’m also hurting for her and her family (I’ve known her mom for a while and she’s one of the sweetest and kindest people out there). In addition to that news, I also found out this week that another of my best friends is about to lose an uncle to cancer and not only is that hard because it’s her dad’s brother and it’s all happened so suddenly, it’s also rough on the rest of her family because of a bunch of drama going on with some other family members. Its really quite a mess and I just saw her tonight so I could see how much it’s taking out of her to be there for her dad while worrying about her uncle’s health. I also have a sister in my Christian women’s sorority who is dying of cancer (she’s in hospice right now) and that’s been emotionally breaking me since I’ve known that sweet lady since I was in college years ago. She is by far one of the most precious ladies I’ve ever known and seeing her struggle just hurts my heart along with all my other sisters hearts too. I don’t know how much longer she has but it’s very likely that we won’t see her at our national council next summer and that thought is hard for me to process since she’s been there ever since I joined the group. Real life has definitely been tough this summer and I’ve been stuck in this emotionally draining place going back and forth between processing things in my real life and in my TV fandom.

This brings me back to the CF mess and two questions that I’ve been asking myself all summer: 1. Why am I letting this fictional show mess me up so much when there are SOOOO many other more important things I should be concerned about, and 2. How do I get past this so I can truly be there for my friends and family that need me. I wish I had some answers but I don’t have any right now. I don’t think this is something I can get past in the blink of an eye. I can’t just turn off my heart because that wouldn’t allow me to be there for those who need me and I still haven’t come to grips with how the show is going to change so the struggle continues for me. As a person of faith, I know I should be lifting these things up in prayer but I find myself unable to put things into words. I know I’m not the only one trying to figure out how to move forward after getting so invested in a fictional story and that actually helps because I know it’s not just me. This probably sounds silly to those of you who are able to turn your hearts off and move forward (and I have no problem with that...more power to you) but it’s something I’ve been working through this summer and all I can hope now is that I find some peace at some point before the TV season starts.

I’m not sure what all I wanted to accomplish by posting all of this stuff but I really felt compelled to share it just in case anyone else is feeling the same way that I do. Please know you’re not alone in feeling a bit lost, emotional, confused, frustrated, and wishing for some peace and a happy ending regarding the CF mess and I hope you all know that you can reach out to me if you want to talk about anything. I’m just a message or a tweet away. Thanks as always for reading one of my epicly long posts! =)

/end rant (and more power to you if you actually read this entire post)

#Chicago Fire #dawsey #fanfic #casey x dawson #edtv #ranting

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epackingvietnam · 4 years ago

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Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting.

Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well.

How to handle your EV charging station Google My Business listings

Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local packs, local finders, Google Business Profiles, and Google Maps — should be core to your digital strategy.

While Google’s helpful guidelines don’t specifically address EV charging stations, proof that they’re eligible for inclusion can be seen in the extra special features and categories Google has released for these models. For example, the above screenshot shows the charger icons, charger type designations, and wattage displays in the local results. In the US and UK, Google displays live charger availability data for some networks for consumer convenience. Even the map pins have special icons in them for EV charging stations.

Google definitely knows about them, and wants this industry to get listed.

If you’ve never set up a GMB listing before, Google’s own resources will walk you through the process of filling out and validating a profile for an individual location, but EV charging station marketers are most likely dealing with many locations at once. If you need to get 10 or more locations listed, you’ll be using Google’s bulk upload functionality, instead. You’ll also want to go for bulk verification of these large batches of listings.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Google wants you to fill out this field with the exact name of the business as it appears in the real world. The majority of the listings I looked at in this sector were adding the words “charging station” to their brand name, which technically violates Google’s guidelines. Just as gas stations are supposed to list themselves as “Shell” or “Valero”, EV charging stations wanting to stick scrupulously to the guidelines should just be “EVgo” or “ChargePoint”.

According to the guidelines, Google wouldn’t want listings entitled “Shell Gas Station” or “EVgo Charging Station”, any more than they’d want “McDonald’s Fast Food Restaurant” or “Macy’s Department Store.”

But now for a home truth: Google says you’re only supposed to put your real-world brand in these titles, but they don’t take much action on enforcing this guideline, and having keywords in the business title that match search language is strongly believed to improve local rankings. So, if you adhere to the guidelines and remove “charging station” from your business titles, your rankings may decrease. This weighting of keywords in the business title is a longstanding issue Google needs to resolve.

Frankly, I think having the words “charging station” in the listing title might actually help users who are just now becoming accustomed to emergent EV technology and trying to understand where to get charged up, but my common sense and Google’s policies are often at odds.

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks. Typically, to be eligible for a GMB listing, a business has to have its own address, but a look at Google’s local search engine results (including Google Maps) shows charging stations being permitted to use the address of the public space. For example, an EV charging station in a strip mall near me is using the same address as the Target that anchors the shopping center.

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

Also related to address, many EV Charging stations will find details on their listings that describe them as “located in” a public space. If the “located in” descriptor is wrong, look up the business on google.com/maps, click the “suggest an edit” button, and try to edit the information in this field:

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

We’ll take our cue here from Google’s requirements of ATMs and kiosks. As I previously covered in my column on local product kiosks, the EV charging stations you’re marketing need a customer support phone number.

Again, this is one of those unusual grey areas. Normally, it’s standard advice for each location of a business to have a unique phone number. But, for EV charging stations, this obviously isn’t practical. Rather, be sure your listings have your help hotline number for customer service needs.

A word to the wise: Google has sometimes been prone to conflating listings with too-similar information. Having dozens, hundreds, or thousands of listings with the same brand AND phone number on them could potentially result in the accidental creation of duplicate listings. Large, multi-listing enterprises like EV charging brands might want to check out the automated duplicate detection and resolution services offered by Moz Local so that pesky duplicates aren’t interfering with listings management, visibility goals, and consumer direction.

Category

“Electric vehicle charging station” is the proper primary category for you, and my search through listings and GMB category databases is only finding one other related category, “electric vehicle charging station contractor” which may or may not be relevant to the business you’re marketing.

Hours of operation

Google’s guidelines state that gas stations should list the hours of operation that their pumps are available, and for most EV charging stations, this would presumably be 24 hours a day. As stated above, you’ll probably be uploading your data to Google via a bulk upload spreadsheet and the proper configuration for indicating 24-hours-a-day in the spreadsheet is 12:00AM-12:00AM.

URL

You’ll be allowed to include a website link on each listing you create. The best user experience I’m encountering on EV charger station listings is when the listing links to a landing page for the location I’m researching. On the flip side, you may get a ranking boost if you link to the brand’s homepage, instead, due to homepages typically having greater Page Authority than landing pages.

Photos/Videos

Make each listing stand out for customers by adding a few photos of the charger’s location. Given the fact that so many chargers are in vast parking lots, try to take some shots that illustrate the relationship of the station to the largest anchor business near it. This will help orient customers. And, given the newness of EV technology, uploading a video of how to use each type of charger would be extremely helpful to new electric vehicle owners.

Reviews

Looking around the SF Bay area, I couldn’t help noticing how few reviews these entities are receiving, meaning there are easy wins out there for any EV charger brand that makes a concerted review acquisition effort. If you’re building out landing pages on the brand’s website for each charging station locale, include a strong call to action and link to leave a review on Google on these pages. You can also use a free review link generator and then shorten the URL using a service like bitly for text or email-based review requests.

Just don’t ask for reviews in bulk; if you get too many at once, Google may filter them out as suspicious. And never incentivize reviews in any way — it can result in review loss, penalties, and legal actions.

Questions & Answers

Unsurprisingly, EV charging station listings show customers using Google’s Q&A feature to ask about costs and how to use the kiosks. These are leads for the brand and should be answered by the brand, rather than being left up to the public for responses of varying quality. If you’re using Moz Local to manage your listings, the dashboard will alert you each time a new question comes in on any of your listings.

Google Posts

Google Posts are a great way to make a brand stand out from less active competitors by microblogging persuasive content that appears on your listings, but for the typical EV charging brand, this feature is problematic. Google doesn’t allow large chains to post in bulk to their listings. There are some third-party services that facilitate hacks for this scenario.

Listings beyond Google

Google may be your dominant source of local business listings, but don’t hit the brakes there. Moz has mapped out the partners in our location data distribution network that currently support listings for EV charging stations. Talk to us about building your presence in key mapping applications like Apple Maps, search engines like Bing, aggregators like Infogroup, and mobile navigation providers like Navmii. Moz Local can help you get listed on multiple platforms so that potential customers can find your charging station locations via their preferred search methods.

Local search marketing tips for EV charging stations

JP Morgan predicts that EVs and HVs will make up 30% of total vehicle sales in the next five years and Statista estimates there are about 25,000 charging stations in the US. It’s big business, and while the convenience of charging at home can’t be beat, the presence of chargers and superchargers all over cities will do much to increase awareness of the rise of the EV, and to ease the transition away from fossil fuel transportation.

As a resident of California — the state with the most electric vehicles and also the state experiencing some of the worst devastation from Climate Change — every new charging station that pops up on Google Maps is a sign of hope to me. But I’ll be frank; I’m not a “car” person, and despite making a concerted effort over the past couple of years to understand how I could personally transition from a worried, gas-powered driver to a proud EV traveler has taught me that it’s a road paved with countless questions.

And that’s actually good news for EV charging station brands!

Whether you’re marketing EVgo, Blink, Tesla, ChargePoint, or the dozens of other charging solutions, your online marketing strategy is going to hinge on publishing content that solves consumers’ problems by answering their questions. Luckily for your industry, customers’ questions are so abundant that they are paving the way for you to develop absolutely fantastic website content that will support your organic and local rankings over time as you develop authority.

Here’s a simple six-step workflow for getting it right:

1. Survey customers

Making a minor investment in survey tech will let you directly ask the public what they want most from charging stations. Is it speed, location, more ports, better instructions, different payment options? Find out and document your learnings.

2. Analyze industry reviews and questions

Look at the common themes in your online reviews. For example, one thread I see running through the EV charging vertical is complaints about sitting in hot cars for 30+ minutes while charging up. When you think about it, gas stations provide shade at the pumps, though patrons are only there for ten minutes. If your customers are being inconvenienced in the summer heat, would properties permit you to build a canopy, or perhaps even better, plant some native trees to double down on your green goals?

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

And check out the positive and negative sentiment your competitors’ reviews contain. What is the competition getting wrong that you could get right? If you find opportunities like these, be sure you’re writing about them.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Questions truly abound in the EV charging space. Moz Pro Keyword Explorer lets you type in keywords and phrases you feel could be important to the business you’re marketing, and then filter the results to see questions like the ones in my list, above. If you sign up for a free Moz community account, you can make 10 free queries a month or upgrade to a paid account for more robust keyword research.

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

Google Trends will show you interest in topics across time related to EV charging stations, and you can even see this broken out by regions of a country to help you localize your marketing. My glance at this data shows that interest in this subject took a hit when the COVID-19 pandemic emerged but is now steadily rising again. Glean further insights from this tool for topics you should be covering.

5. Analyze the competition

If you have a Moz Pro account, you can use Moz’s On-Page Grader feature not just to look at pages on your own website to see how to improve their optimization, but also to analyze what your competition is getting right and wrong. If you can find weaknesses in the strategy of a tough competitor, you can go one better with the actionable optimization tips On-Page Grader provides.

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Now, take the list of questions and keyword phrases you’ve discovered, group them by topics, and begin creating pages for them on your website, or posts on the brand’s blog, providing answers. Some pages may be short, and others may be long — the rule of thumb is simply to cover each question thoroughly. You may find that some topics are best answered via other media, like short videos. That’s great, if you can produce them, but don’t forget to provide written transcripts.

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

Finally, remember that marketing requires active promotion. Don’t just let your content sit on your website hoping someone will arrive to read it. Actively promote your best pieces via social media, to local print and online media journalists, and in local community hubs, like neighborhood websites and hyperlocal blogs. Work to build real relationships in the cities where you’re marketing your charging station locations so that you are always increasing awareness of your brand’s commitment to making towns and cities better places to live.

Have questions? Ask me in the comments. I’m personally rooting for the rapid spread of EV charging stations across the US and around the world, and if you’re marketing this model, I’d love to hear from you!

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bfxenon · 4 years ago

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Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

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nutrifami · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

xaydungtruonggia · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

ductrungnguyen87 · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

camerasieunhovn · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

gamebazu · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

https://ift.tt/2YYesgI

0 notes

kjt-lawyers · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

noithatotoaz · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

thanhtuandoan89 · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

drummcarpentry · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

lakelandseo · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

0 notes

wikimakemoney · 5 years ago

Text

How to Use ShareASale’s Affiliate Marketing Network to Find a Profitable Niche

You’ve heard of affiliate marketing and how you can get started with minimal upfront costs and make money while you sleep. Who wouldn’t want that? You learn how affiliate marketing can put more money towards your retirement or even fund that dream vacation you’ve always wanted to take. So you search online and dig deeper to learn more. One of the first things you’ll quickly learn is the importance of choosing a niche. But not just any niche. You could have a huge site with hundreds of pages of content and still fail to earn a single commission. The reason? You chose a niche that barely receives any traffic. A large part of being a successful affiliate marketer comes down to choosing a profitable niche.

So let’s make one thing clear: Choosing a niche isn’t easy. There are TENS of thousands to choose from. Weight loss, self-improvement, investing, makeup, baking, electronics, watches, games, toys, home decor, etc. etc. etc. Where do you even start? If you’re like most entrepreneurial affiliates, you start at Amazon. It’s an excellent place to help you brainstorm niches. The site neatly organizes all its products into categories and subcategories to help you get ideas for the right niche for your affiliate marketing efforts. But you shouldn’t limit yourself to Amazon. To find even more potentially-lucrative niches, expand your research to include other sites — like ShareASale. Not sure what ShareASale is? Don’t worry. In this in-depth article, we’ll look at what ShareASale is, how their affiliate program works, and how you can use it to find a profitable niche and make some serious money.

What You’ll Learn in This Article:

What is ShareASale?

A Guide to the ShareASale Affiliate Program

ShareASale Signup Requirements

Getting Started With ShareASale

How to Find a Niche Using ShareASale

How to Determine if Your Niche is Profitable

What Metrics to Look at When Choosing a Merchant

How to Measure Profitability for ShareASale Merchants

How to Make Money With ShareASale

ShareASale FAQs

It’s a lot to cover, so let’s get started.

What is ShareASale?

ShareASale is an affiliate marketing network that connects affiliates and merchants.

Merchants can sign up for the network to offer their products or services. Currently, there are over 3,900 affiliate programs from popular brands like Wayfair, Reebok, FreshBooks, Segway, and Shutterfly. Affiliates can promote products from other merchants on their websites or other marketing channels. Can you make money as a ShareASale affiliate? Absolutely, and you won’t be the only one. Affiliate marketing spending is expected to exceed $8 billion by 2022.

(Image Source) And that’s just in the US alone. There’s a massive opportunity to make money as an affiliate marketer, even if you’re just getting started. But it’s not as easy as simply picking a program and adding links to your site. There’s a lot more effort involved to turn affiliate marketing into a lucrative business. We’ll take a closer look at how to make money with ShareASale later on in this post. Before we do, let’s look at the pros and cons of the ShareASale affiliate program and how it works.

A Guide to the ShareASale Affiliate Program

Most affiliate marketers choose Amazon for many reasons:

It’s a trusted eCommerce brand

Becoming an affiliate is easy

There are TONS of products to promote

But a major downside of the Amazon Associates program is the low commission rate for the majority of its product categories:

(Image Source) If a visitor you refer spends a thousand dollars on a gaming console and games, you would only earn $10. $10. From $1000. In contrast, most commissions for the ShareASale affiliate program start at 10% and go up, with some going as high as 80%. Before you decide on ShareASale (or any affiliate program for that matter), it’s important to consider the advantages and disadvantages carefully. Then you can make a more informed decision.

Pros and Cons of ShareASale’s Affiliate Program

How ShareASale’s Affiliate Program Works

The ShareASale affiliate program is free to join as an affiliate, but you’ll need to fill out a short application. You can apply to merchants once your application is accepted. With Amazon Associates, you can promote any product, but ShareASale works differently. Many merchants on the ShareASale affiliate network have an approval process. This allows merchants to control where their brands appear. You’ll need to manually apply to the merchants you’re interested in promoting.

As an affiliate, you can choose to receive payment by check. You can also opt to be paid by ACH direct deposit or wire transfer. Note that there’s a $29 fee to do a wire transfer. You can go into your Payment Settings to change how you prefer to get paid. Payments are always sent on the 20th of each month for commissions earned in the previous month. The minimum threshold is $50, but you can raise it to a higher amount if you like.

Now let’s get you started with ShareASale.

ShareASale Sign Up Requirements

For this guide, we’ll assume you’re applying to ShareASale as an affiliate and not as a merchant. This won’t take long. You’ll only need 5 to 10 minutes to fill out the application. Head over to ShareASale’s website and click “Affiliate Sign Up” at the top right or the big yellow button that says “I want to promote this merchant on my website.”

Then you’ll see the following page:

Enter your username, password, and choose your country of residence from the drop-down list. Click on the “Move On to Step 2” button and you’ll see the following:

Note that you’ll need a website to apply for ShareASale’s affiliate program. Don’t have a website? Not to worry. We previously outlined the entire process of how to start a niche site for $23.49. It’s a low start-up cost, considering how much you can earn with affiliate marketing. Continue with the application once you have your site up and running. Be sure to also check out our Tools and Resources page for our recommendations on taking your online business to the next level. Enter in the URL to your primary website, select the language it’s written in, and answer simple ‘yes’ or ‘no’ questions about it. Then click through to the next step and you’ll see the following:

ShareASale requires that you enter a valid email address. It’s best not to use a free host email like Gmail or Yahoo! Mail as your application may get rejected. Plus, if you enter an email address that matches your domain, you can get your application approved faster. Let’s move onto step 4 (providing your contact information):

Enter your contact information, including your address and phone number. If you choose to receive payment by checks, they’ll send them to the address you enter on this page. If you need to contact customer support for any reason, you’ll be asked to provide a four-digit pin to confirm your identity. Make sure to write it down somewhere and keep it safe, so you don’t forget! Enter a short description of your website and marketing plan. You don’t need to go into detail here. But it’s a good idea to fill out this section to help get your application approved. Further down the page, you’ll also be asked whether your website utilizes an incentive program (e.g., reward sites) and if you own the domain. The last step asks that you select a preferred payment method. Read through the terms of agreement and click the “Complete Application” button. That’s about it! Be sure to check your inbox for a confirmation link. The approval process can take 1 to 3 business days, and you’ll receive an email letting you know if your application is approved or rejected.

Getting Started With ShareASale

Congratulations! Your application has been approved! Now what? Log into your account and spend some time familiarizing yourself with the interface. It’s a good idea to check through your Account Setting just to make sure that your account details and payment settings are accurate.

Take some time to look through the Reports as you’ll be spending a lot of time here as you start to earn commissions. On the dashboard, click on “Search for Merchants.”

This section allows you to browse through merchants that have an affiliate program. Note that you can also search the database by product, keyword, or name. As you browse through the merchants, you’ll see the following:

This can be rather overwhelming if you’re a new affiliate. We’ll take a look at what these metrics mean and what to look for in more detail later on. For now, let’s take a look at how you can find a profitable niche with ShareASale.

How to Find a Niche Using ShareASale

Finding a niche isn’t easy. Thankfully, ShareASale offers several tools that can help with your research. Here’s a guide to finding a niche using ShareASale:

Option #1: Power Rank

Knowing which merchants are having the most success on the platform can help you uncover profitable niches. Fortunately, ShareASale TELLS you which of its merchants are performing well. Log into your account and click on “Search For Merchants.” You’ll see “Featured Categories” on the top. From there, click on “Power Rank:

“Power Rank” is simply a list of the most profitable merchants on ShareASale.

Take a quick look at this list. Note down any names that jump out at you or even visit their sites directly to see if they have any products you would be interested in promoting. Further down the page, we see Minted as a Power Rank merchant. Here’s what we see when hovering over the Stationery link in the top menu:

These are even more niche ideas that you can consider pursuing. There’s no need to pick a niche just yet, so let’s continue digging through ShareASale.

Option #2: Browse by Categories

You can also find potential niches on ShareASale by category. From the “Search For Merchant” page, ShareASale displays a list of categories on the left-hand side and the number of merchants in them:

Click on a category to view additional sub-categories:

You can use this list to come up with new niches. Note down any that you might be interested in pursuing.

Option #3: Search by Keywords

Niche ideas are everywhere if you know where to look. Amazon offers a good starting point. Here are the most popular product categories:

(Image Source) From Amazon’s site, you can view their main product categories:

And drill down into the sub-categories:

These are potential keywords that you can use to start your niche research. You can also use sites like Oberlo to discover trending products and look at Google Trends to view searches over time.

With keywords you’ve found on sites like Amazon and Oberlo, you can use them to find additional niches on ShareASale. On the top left of the “Search For Merchants” page, you’ll see a search box:

Simply type in a keyword and click “Go.” ShareASale will then return a list of merchants that match your search. Here’s an example when searching for the keyword “home improvement”:

Note that each merchant also displays a list of “Program Keywords” with additional niche ideas you can consider. If you were to start a home improvement website, you could work with merchants in that industry and earn commissions from any referrals you send. An example might be to build a site around home decor and promote furniture that you recommend. By now, you should have a big list of ideas. Before you decide on a niche, it’s a good idea to estimate how profitable it is.

How to Determine if Your Niche is Profitable

Alright, you’ve found a niche within ShareASale and you’re ready to dive right in. Hold on a second… Before we can dive in, you need to ask yourself an important question: “Will this niche make me money?” You’ll be putting in a lot of time and effort to build an affiliate marketing site. So you want to be sure that your efforts will pay off. Do your due diligence to help you choose a niche that you can actually make money in. Remember those fidget spinners that were all the rage a few years ago? It seemed like everybody had one. But then… the fad slowly died out. Take a look at Google Trends for “fidget spinner” now:

You can probably make money with this niche, but its growth potential isn’t very promising (who knows, it could make a comeback again!). So how can you check if your niche is profitable? There are a few ways:

How to Identify a Profitable Niche #1: Use Google’s Keyword Planner to Get Search Volume Data

Keyword Planner is a free tool, but you’ll need a Google Ads account to use it. Let’s say you want to promote Warby Parker — A merchant on ShareASale that sells prescription glasses and sunglasses. Type in a related keyword into Keyword Planner like “prescription glasses” into the tool and click the “Get Started” button to get search volume and forecasts:

Be sure to select “Exact match.” This allows you to look at how many people have searched for that exact phrase. Add the keyword to your plan and you can view its traffic forecast. Here’s the forecast for “prescription glasses”:

I intentionally set the max CPC to $100 to see how much traffic I would get if my ad ranked in the first position. If we run this campaign today, we can expect about 58,000 impressions a month. That’s a promising niche! Use Keyword Planner on some of your niche keywords to estimate its traffic potential.

How to Identify a Profitable Niche #2: Search on Google

Next, search Google for your niche keyword. What we’re looking for are advertisements — proof that businesses are paying to show their products to people searching for your niche’s subject. Here’s the top ad that we see for “prescription glasses”:

The fact that there are advertisers for this keyword is a strong indication that this is a niche worth pursuing. Advertisers wouldn’t pay an average $17 CPC (cost per click) if it weren’t worth it for them. If you don’t see any ads, you may want to consider another niche or focus your attention on a different keyword. And be sure you’ve turned off your ad blocker…

What Metrics to Look at When Choosing a Merchant

You’ve found a potential niche and estimated its profitability. Now it’s time to find a merchant that you can promote. Before you apply to a program, there are some data points that are worth a closer look. Here’s a screenshot of ShareASale’s merchant dashboard:

Let’s go over each one:

1. Name of the Merchant

This is the name of the merchant. Click the link to view more details about the merchant and visit their website to see what kind of products they offer. You may even want to look up the merchant online. What are other people saying about the company? Do they have mostly positive reviews and a good reputation? Determining the quality and reputation of a brand you’ll be promoting is incredibly important as it can determine how reliable your commission income will be. For instance, you don’t want to invest time and energy creating content for a brand that ends up going bankrupt in a month.

2. Auto-Approval

Auto-approval means that you can apply to a merchant and get automatically accepted. For this merchant, auto-approval is set to “No”. You’ll have to apply and wait to hear back from them, which could take a few days.

3. Power Rank

Power Rank is a good indication that a merchant is profitable. If you see a high number here, it means the merchant is successful with this network. ZenBusiness is currently ranked number one.

4. EPC

EPC stands for Earnings Per Click. It refers to the average amount that affiliates earn for every 100 clicks they send. The earnings potential for this particular merchant is high.

If you send 100 clicks to ZenBusiness, you could earn well over $2,000.

5. Average Commissions

Commissions vary for each merchant. Some merchants offer a percentage (e.g., 30% per sale), while others offer a flat rate (e.g., $50 per sale). With the latter, you may not be able to earn as much. If you sell a $3,000 mattress, you’ll only make $50.

6. Cookies

Raise your hand if you’ve ever bought something on impulse. You’re not alone. More than half (54%) of US shoppers have indicated they have spent $100 or more on an impulse buy.

(Image Source) Not everyone impulse buys though. Some people need more time. That’s where cookies come in. Cookies are small data files that are stored in a users’ web browser. This allows merchants to identify which affiliates are responsible for sales. If you send traffic to a merchant and it doesn’t immediately convert, you can still earn a commission if they come back to the site later on. Cookie duration varies for each merchant. Ideally, you should look for merchants with cookie durations of at least 30 days. In contrast, the Amazon Associates cookies only last for 24 hours

7. Reversals

You’ve got your first commission! … But it got reversed. Disappointing, but it happens. Reversals are the percentage of customers who have refunded their purchase. A high percentage is a red flag as it indicates that customers aren’t satisfied with their purchase and request refunds in high numbers. You want to look for merchants with a low reversal percentage, ideally less than 5%. In summary, here’s what you should look for when choosing a merchant:

Recognized brand with positive reviews

Commissions of at least 10%

Cookies higher than 30 days

Reversals of less than 5%

How to Measure Profitability for ShareASale Merchants

After finding a merchant that meets all your criteria, the next step is to dig into their sales process. This section will get into how you can best determine your prospective merchant’s profitability.

Step #1: Analyze Their Landing Pages

Landing pages are designed with a specific goal in mind. They’re typically built as standalone pages to convert a visitor, and well-designed landing pages can ultimately lead to higher conversions. When deciding on a merchant, analyze their landing pages.

Does it have a professional design?

Does it communicate trustworthiness?

Do they have a clear value proposition?

Would YOU feel comfortable purchasing from this site?

If you said no to any of these questions, then you may want to consider another merchant. Here’s an example of a good landing page from mattress company Nectar:

The landing page is well-designed and even includes psychological triggers like creating a sense of urgency with the timer. This is all good news for you as an affiliate, because you know that when you send traffic to this landing page, that traffic has a high chance of converting — ultimately helping you generate more sales.

Step #2: Research Their Sales Funnel

A sales funnel is the path that visitors take to becoming a customer. Here’s an example:

(Image Source) A strong sales funnel is more effective at turning visitors into customers. A good indication is if the merchant has a system in place to collect emails and follow up with prospects. You may even consider signing up yourself to see what their sales sequence is like and how they convert visitors.

Step #3: Read Merchant Reviews

Think about some of your most recent purchases. Chances are you read some reviews online to help with your decision.

If you saw mostly positive reviews, you would feel more confident about your purchase. But you may have second thoughts if the reviews were mostly negative. Shoppers today are savvier than ever before. 95% of shoppers read reviews before making a purchase. There’s a good chance that any visitors you send to a merchant will check reviews online. Read reviews online to see what others have said about the merchant and the products they sell. What are some of the things they’ve said? Are they mostly positive or negative? Be sure to check forums as well as social platforms like Facebook and Reddit. If there are overwhelmingly negative reviews, you may want to consider another vendor. You can even purchase the product yourself to see what it’s like. This allows you to write a more detailed review as you have first-hand experience with it.

How to Make Money with ShareASale Affiliate Marketing

You’ve chosen a niche and a merchant (or several) that you can promote. Now, how do you make money with ShareASale affiliate marketing? Good question. Let’s start with how you can start making money.

Step #1: Build an Authority Site

In the early days of the Internet, you could create hundreds of low-quality pages and get them ranking with only a few backlinks. But those days of building “thin” sites are long gone. Google made sure of that with its Panda update, which penalized sites that were deemed as low quality. If you try to spam your site with scrapped content, you’ll likely face a ranking penalty or even complete removal from the search index. It’s just not worth it. So what should you do instead? The answer is to build an authority site. An authority site is essentially a large site with high-quality content. Review type keywords tend to have higher conversions. Shoppers searching for these keywords are further down the sales cycle and closer to making a purchase. But with your own affiliate site, you should also target information type keywords (e.g., How to Choose a Camping Tent). These types of keywords have good traffic volume and you can funnel visitors to your product review pages with links. Informative articles also help your site build more authority and trust with search engines like Google. Here’s an example of how authority sites are structured:

Note that this is just one cluster on a website, but it should give you a better idea of what authority sites are like. Instead of writing ONLY product reviews, you’ll also want to include informational articles that add a ton of value. Not sure what kind of content to create? Implement a content marketing strategy that targets different stages of the buyer journey. You can also use sites like Facebook, Quora, and Reddit for research. What are people talking about? What kinds of questions are they asking? Use those as starting points to create quality content for your site.

Step #2: Optimize Your WordPress Installation

WordPress is a powerful content management platform with robust features. It currently powers 33.6% of the top 10 million sites. Best of all, it’s free.

There are tons of plugins you can add to streamline your affiliate marketing efforts. Here are just a handful of plugins that we recommend installing:

Yoast SEO: Yoast SEO offers XML sitemap functionality and makes it easy to optimize your content with its built-in SEO analysis tool.

PrettyLinks: PrettyLinks allows you to cloak your affiliate links and track click counts. You’ll be able to monetize your content better.

MonsterInsights: MonsterInsights shows you analytics from Google Analytics and comes with link tracking features.

OptinMonster: OptinMonster is a powerful tool that lets you grow and manage your email list. Use this tool to create multiple form types and test different headlines.

W3 Total Cache: W3 Total Cache increases website performance and reduces loading times.

Smush: Smush automatically compresses and reduces file sizes for any images you upload.

There are no shortages of WordPress plugins. Start with these to give your affiliate site a head start and consider adding more as your site grows. Here are other suggestions to optimize your site:

Use SEO friendly URLs

Implement a mobile responsive theme

Optimize on-page factors, including title tags, meta descriptions, and headers

Reduce page loading times

Submit an XML sitemap

Link to internal pages

Have a clear layout

Step #3: Build an Email List

Email marketing is a low-cost way to build relationships with your audience and generate affiliate commissions. It also delivers a strong return on investment. For every $1 spent on email marketing, statistically speaking, you can expect to generate an average return of $42.

(Image Source) So how do you build an email list? Start by adding lead forms to your pages and blog posts. You can use email marketing software like Mail Chimp or Constant Contact to manage your subscribers. But don’t just expect visitors to add their email addresses. You need a lead magnet or an incentive that you can offer to visitors in exchange for their email address. Examples can include offering downloadable content like free guides, reports, or videos. We use the following lead magnet on our own pages:

Build an email list by adding forms to your pages. Then you can build an autoresponder series to send engaging emails to your subscribers automatically.

Step #4: Engage in Outreach Marketing

Reaching out to relevant sites in your industry is another effective promotional strategy. It allows you to reach a new audience and build strong backlinks to your site. Get started with outreach marketing with the following steps:

Search for your keywords on Google and identify potential sites

Reach out through email or social media

Propose content ideas that you can publish

Write a detailed article and include a link back to your site

Here’s an outreach email template you can use to send to other webmasters: Hi [webmaster]! I’m [your name] and I write at [your website]. I found your blog through [Google or social media]. I especially liked the most recent piece about [article name]. I’m reaching out today because I would like to contribute a guest post to your website. Here are some topics I could write about:

[Article idea]

Please let me know if you’re interested in any of these topics and I can send the content over once it’s finished. Thanks, [Your name] Short and sweet. You may not receive responses from every email you send out. But keep reaching out and you’ll eventually hear back from other webmasters.

Step #5: Advertise on Social Media

Social media is HUGE. There are over 3.5 billion active users on social media.

(Image Source) That’s almost half the population! Try to find someone with a social media account and you’d be hard-pressed to do so. Social media users don’t just use platforms like Facebook to upload photos and share updates from their friends. 54% rely on these networks to research products. With social media, you can reach a wide audience and build a massive following. You can also use Facebook Ads to drive targeted traffic to your site.

ShareASale Affiliate Program FAQs

Whew, that was a lot to cover. If you don’t have time to read through it right now, here’s a quick introduction of ShareASale and affiliate marketing:

What is ShareASale?

ShareASale is an affiliate marketing network that connects merchants and affiliates. The company is based in Chicago, Illinois and has been in the affiliate marketing industry for over 20 years.

What is Affiliate Marketing?

Affiliate marketing is a monetization method in which affiliates can earn a commission by promoting other company’s products. The most popular way to make money with affiliate marketing is to add links to your website and drive traffic through channels like SEO or social media. How much you can earn as an affiliate depends on factors like commission rates.

How Does ShareASale Work?

ShareASale features over 3,900 merchants offering a wide selection of products and services. Affiliates can apply to different merchants and promote their products on various marketing channels. Most merchants have an approval process to have more control over who can promote their products.

Is ShareASale Free?

ShareASale is free to join as an affiliate. The application form only takes about 5 to 10 minutes to fill out and you’ll hear back within 1 to 3 business days. You’ll need to have a website and a valid email address to sign up. You’ll also need to fill out additional details, such as your address, phone number, email, and payment information.

Is ShareASale Safe?

ShareASale is safe for both merchants and affiliates. It’s not a scam. The company has been in the industry for over 20 years as an affiliate marketing network. Many well-known brands, such as Reebook and FreshBooks, rely on ShareASale to manage their affiliate programs and connect with affiliates.

How Do I Find a Profitable Niche on ShareASale to Promote?

You can find profitable niches on ShareASale by browsing through the Power Rank page, by category, or by keywords. Once you find a potential niche, use tools like Keyword Planner to look up search volume and Google to see if there are any advertisers. High search volume and advertisers are a good indication that a niche is profitable.

How Do I Make Money With ShareASale Affiliate Marketing?

There are many ways you can make money with ShareASale affiliate marketing. The most popular method is to build an authority site and drive traffic to merchant pages. Take steps to optimize your website for SEO and consider building an email list to grow your sales.

Can I Promote Any Merchant on ShareASale?

Nope. Many merchants set auto-approvals to “No.” Once your application is approved, you can request to join a merchant’s program. It can take a few days to hear back. Consider applying to several merchants in case you get rejected by one.

How Much Can I Make With ShareASale?

ShareASale affiliate marketing has high earnings potential. How much you earn depends on various factors like the merchants you choose and their commission rates. Here are some example sites that are making thousands of dollars each month with affiliate marketing. As your earnings grow, you can start thinking about scaling your business.

Are There Any ShareASale Alternatives?

ShareASale is a popular affiliate network, but it’s not the only choice. Here are some ShareASale alternatives that you can sign up for:

Amazon

CJ Affiliate

Clickbank

Rakuten

eBay

Each network has its own signup process and commission rates. Visit each of these affiliate networks before you sign up.

Ready to Get Started With ShareASale Affiliate Marketing?

If you’re looking to make money online, affiliate marketing is a great choice. It has low start-up costs and huge growth potential. Finding a profitable niche can be difficult, but it doesn’t have to be. We’ve outlined how you can use ShareASale to find a niche, how to determine if it’s profitable, and how to choose a merchant. We’ve also looked at how you can start making money with affiliate marketing. If you still have questions about any aspect of affiliate marketing, consider joining NicheHacks’ members-only area. Here you’ll learn everything you need to know to build a successful online business. We also include blueprints of profitable online business models that you can get started with. I hope you’ve found this article useful. Don’t hesitate to leave a comment below!

The post How to Use ShareASale's Affiliate Marketing Network to Find a Profitable Niche appeared first on NicheHacks.

source http://wikimakemoney.com/2020/05/06/how-to-use-shareasales-affiliate-marketing-network-to-find-a-profitable-niche/

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gamebazu · 4 years ago

Text

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis

How to handle your EV charging station Google My Business listings

Google definitely knows about them, and wants this industry to get listed.

But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Business title

Keep your business title free of other extraneous information like location information, or adjectives like “cheapest” or “best”.

Address

Additionally, businesses that host a charging station are allowed to have a link on their listings publicizing this feature.

If you see no correction within a couple of weeks of taking this action, contact Google My Business support and explain what’s going on.

Phone number

Category

Hours of operation

URL

Photos/Videos

Reviews

Questions & Answers

Google Posts

Listings beyond Google

Local search marketing tips for EV charging stations

And that’s actually good news for EV charging station brands!

Here’s a simple six-step workflow for getting it right:

1. Survey customers

2. Analyze industry reviews and questions

Moz Local will surface the 100 most common words in your reviews for sentiment analysis purposes. Dig deeply into these for content inspiration and structural improvements.

3. Fire up keyword research tools

How do electric car charging stations work?

Where can I charge my electric car?

What is the best EV charging station?

How to find free charging stations

How many miles does a Tesla get per charge?

Are EVgo stations free?

Can I use ChargePoint at EVgo?

What is a level 3 charging station?

Other free options include Google’s Ads Keyword Planner and the unpaid version of Answer the Public.

Document your findings so that you have created a list of questions around which you can base content publication.

4. Take a peek at Google Trends

5. Analyze the competition

Look carefully at what your competitors are writing about on their websites and social accounts. If they’re covering a topic your keyword research hasn’t surfaced, note it down.

6. Get writing!

Your findings can also fuel your social media posting, your Google posts, and provide the top FAQs you can ask and answer via Google Questions & Answers on your Google Business Profiles.

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