#i think it’s also noticeable with taylor because she realease so much and has so much going on now

[tsmerch]

I understand merch is expensive, she is an artist, all artist merch is expensive but I feel people complain about Taylor’s more than others.

I’ve been thinking about this a lot lately. I do think it’s expensive and the quality varies widely BUT I also think it’s market price and quality. I agree that other artists have similarly priced merch and it’s not always great quality. There’s definitely a trend of calling Taylor a capitalist and connecting everything back to that, as if she doesn’t profit off her very own handmade art. Now, UMG is profiting off someone else’s art, but they have her permission to do so. I think that overall, UMG’s merch department is not run well and is not fan-focused which is difficult for us because we are so accustomed to Taylor putting the fans first always. I will say that UMG has changed their return policy from the Lover days so now you can return something just because you don’t like it at no charge. You used to have to pay for return shipping which often was 10-20% of the item price, so you would end up paying like $15 and have no item to show for it. I also think the designs have improved. The quality is definitely hit or miss in my experience, but the return policy and ease of canceling items before they ship has improved my experience. But the prices are comparable to other companies/artists/etc from what I’ve seen.