#i streamed today where i unboxed him and showed off the parts

[crumb-crumblet-s-crumbington]

MY ETHAN FIGURE CAME… HE JUST AS MISERAVLE AS I HOPED HE WOULD BE…

bonus photo of what everyone on my twitter is calling his binder

[aleksadnezz]

Sweet Night 2

Jae x Reader

 It is Saturday and I don't have errands today but I don't want to waste this day by just laying on my bed and watch sum tv shows because that's what I always do (after my shift or when I don't have work). I decided to take a shower and wear a white shirt, jeans and one out of my three pair of shoes cuz I’m broke af. I put sum random stuff into my tote bag just in case cuz I still have no idea where I wanted to go. I head out my room and locked it. I glance over to the room across mine, I wonder when he will return my charger.. I’m just kidding. I wonder if he’s alright, I mean if he seems okay living alone and streaming all day? or all night not leaving his apartment. I’m just a concern co-tenant that’s all.

 I walked and walked and walked until I reached to the bus station. I didn’t wait that long for the bus to arrive, I hopped in thankfully there’s not much people at this hour. It’s only 10AM and I still have lots of time to waste. Since this bus is heading to the center of the city, where most people go cuz there are a lot of shopping malls and attractions I’ll stay there and let where it will lead me.

 When we reached the bus station, I immediately got off the bus and casually walked on the street. There are lots of stores in the area that I’m in, there are sum bookstores, clothing stores and cafés. I don’t usually go outside like this but when I do, I only go to market to buy groceries so it feels new to me to go out alone in a different place. What I like about living here is that people don’t actually care about others, it doesn’t matter to them whatever you do in public as long as it’s not harmful.

 I entered to sum clothing stores just to checked their prices and left right away. Damn. Why does clothes have to be that expensive, I can already buy five thrift items for that price. I went to a bookstore and bought one book. It’s a self-help book, though I don’t actually read but I want to give it a shot, this might be a new hobby for me so. I also went to Daiso which I think is now my favorite place, they sell random stuff and cute stuff which I ended up buying more than 5 items.

 Going to stores surprisingly took me 3 hours it’s already lunch time so I went to a café that also sells meals. The ambiance of the place is so calm and expensive, and there’s not much people inside which what I like. I ordered iced matcha and sum carbonara. After I eat, I headed back home cuz I might end up spending all my recent salary in just one day cuz that’s possible to happen. Knowing myself I’m a big spender but try to manage that since I’m now earning and paying my own bills.

 On the way home I didn’t saw the strange old man, thankfully. I’m tired and can’t deal with him right now. I put down all my bags on the floor, got change and lay on my bed. I was busy scrolling through my phone when I heard a knocked on my door so I stood up and walked over my door. My eyes grew bigger when I saw who knocked. It was my neighbor, Jae. He’s wearing sum navy long sleeve button down polo and jeans, way different from what he always wears except only his slides.

 “Hi Jae.” I greeted.

 “Hello y/n. Do you have time?”

 “Yeah why?”

 “Um I know we don’t know each other that much but can you help me?”

 “Well, I guess what is it?” I honestly don’t have an idea what help he is asking. I don’t know he might ask me to help him move furnitures or carry huge boxes or even buy him food outside the building or sumthin.

 “I’m sorry if it’s so sudden, you’re the only person that can help me about this, can you do makeup on me?” Eh? that’s all? I really though he’ll make me carry boxes. When I looked at him, he’s scratching his forehead. I think he’s embarrassed. So cut-I don’t to make things complicated for him so I I’ll put my curiosity behind.

 “Yeah, of course.”

 “I already bought makeup earlier so you don’t have to worry.” I nodded and bite my lip. So, I have to go to his place? Omg

 “Uhh so where do you want us to do it?” Woah that sounds so wrong. I immediately covered my mouth that made him laugh. “I-I mean am I going to your place or?” I nervously laughed. Damn. What the fuck.

 “Anywhere you’re comfortable.”

 “Okay so.. my place?” I asked him and he nodded.

 “I’ll just get the stuff” he said and entered his apartment.

 I scanned my room making sure that my place is clean. All my dirty clothes are on my basket. I have no dishes in the kitchen. My bed is a mess so I quickly smoothen the crease I made on my bed earlier. I sat on my chair and suddenly felt my heart beats fast. I just realized that it is my first time inviting a guy that I barely know, in my apartment. Not that I trust easily, it just my gut feeling telling me that he’s a nice person.

 I heard a knocked so I stood up and opened the door.

 “Hello again” He smiled and extend his hand carrying a paper bag. I took it and oh boy it’s heavy.

“Have a seat.” I offered him to seat on my small dining table cuz I don’t have a couch in my apartment. I sat on the other chair across to him. I took out all the makeup inside the bag and lay it on the table. I think he bought every item that’s in the store, there are more than 10 products inside the bag.

 “Okay..” I looked at him and he fixed his posture and looked straight at my face. Woah. I never felt more shy in my life.

 “I already have moisturizer on.” He spoke. How come he can read my mind? Besides from being a streamer is he a mind reader too?

 “Do you think that’s enough cuz I don’t know what I bought.” He pointed the bag.

 “it’s.. a lot.”

 “I asked for assistance and the lady there suggested those.” I laughed. Poor boy.

 “I think she tricked you from buying everything.”  

 “Happy to help.” He said.

“Great. Okay I’ll put foundation on your face first.” I opened the bottle and put sum at the back of my hand. When I said that he bought every single item in the store, I mean it. He even has the complete set of brushes.

 I can see that he’s still staring at my face while I put foundation on his face. He’s prolly counting my acne and dark spots. I’m too shy to tell him not to look directly at me so I just asked him to unbox the products.

 “Can I ask?” I spoke.

 “Sure.” He answered while he’s busy unboxing each item.

 “Why am I the person you reached out for this?” I raised the foundation and brush, referring to the makeup.

 “Most of my friends are men I bet they don’t know anything about this and I think you’re the only woman that can help me plus you lived across  so..” I laughed when he said the last part.

 “What is this for? If you don’t mind me asking” There, I said it. I’m just curious why he wants me to his makeup at 3pm. Not sus at all.

 “A-ahh I have an event.. yeah an event I need to attend to”

 “Hmm. Is it like the streamercon thing?”

 “Y-yeah something like that.”

 “By the way what time is the event?”

 “Probably at 6 but I have to leave at 5.”

 “Alright I’ll just make it natural.” He nodded and stared at me again.

 “Do you play games?” He suddenly asked.

 “No and I will never.” He laughed.

 “Why?”

 “I don’t know, I just don’t like playing and It looks complicated”

 “Maybe at first but once you started playing, you’ll get used to it.”

 “Still not convince.”

 “How about hobbies? What do you do?” I stop what I’m doing and looked up as if that I’m thinking. He looked at me intently, waiting for me to answer.

 “Nothing.” I said and continue doing his face.

 “What? Really?” He said surprisingly.

 “Yeah, I don’t really have a hobby.”

 “How about that painting?” He pointed something on my back so I looked back to see. It was my painting on top of my drawer, I hid it behind my picture frame cuz I have a nowhere to hide it.

 “That was years ago. I don’t paint anymore.” No story behind it. I just stop doing it. Besides I got busy from working.

 “Why though? That honestly looks really cool.”

 “Really?”  He nodded. “Thank you.”

 “Alright.. down to the last part.” I finished doing his face and I didn’t put a lot of makeup since he already has great skin. I just put concealer under his eyes and brought colors back to his face. I grabbed the peach lipstick and twisted it open. Still laughing in my mind cuz the sale’s lady prolly made him buy 4 lipsticks.

 Now it’s my turn to look at him. I’ve been avoiding his gaze while we’re talking, trying to focus on what I’m doing. I don’t want to make it awkward for the both of us so I’ll just make it fast.

 “Just stay still okay.” He nodded while looking anywhere but me.

 I don’t know where to put my other hand so I let it rest on my lap while the other one is holding the lipstick. I raised my hand and before the tip of the lipstick even touch his lips, he grabs my wrist.

 “Why?”

 “Nervous.” He said, still not looking at me. I’ve seen guys afraid of having lipstick on them which I don’t understand why but I don’t question it either.

 “Is that necessary?” He added.

 “Not really but for you, yes. You’re quite pale, I don’t want you to look dead.” He slightly laughed and softly released my wrist from his hand.

 “Am I that pale?” I nodded.

 “Alright then.”

 “Do you want to?” Asking him is he wanted to put it on himself.

 “No, it’s my first time I might mess it up. I’ll just let you do it.” Woah.  I feel honored.

 “Okay hold still.” I leaned my hand on his face but I can see him leaning backwards.

 “Don’t lean!” He laughed.

 “Alright.. sorry.”

 I hold his shoulder using my other hand and raised the other to glide the tip of the lipstick on his soft lookin lips. I saw him shut his eyes and I find myself smiling cuz I think he looks like a cute little kid. I didn’t realize that the application was taking too long until he slowly opened his eyes. My smile slowly fades while my hands still attached to him, creating connection between us. Our eyes locked into each other for a solid 4 seconds until his eyes slowly landed on my lips-sxsnpRYrccxSWwhhelp

 “W-woah.. m-my makeup is a masterpiece.” I said and quickly moves away. I grab a palette with a compact mirror and hand it to him. He took it and scanned his face. I can feel my cheeks heating up.

 “Masterpiece…” He said and turned to me smiling.

 “Thank you so much y/n for helping me. I owe you.” Thankfully I’m not that dumb enough so I heard it right.

 “No worries Jae. Happy to help.” I said mocking him about the sale’s lady situation. He laughed.

 “No really. I can’t thank you enough.” His phone rings, he looked on it and put it in his pocket. “Also.. can you please keep the bag for me?” I nodded.  We stood up and walked over the door.

 “Sure.”

 “Thank you again y/n I’ll see you… sometime. I’ll definitely make it up to you.”

“Don’t bother. It’s alright.”

 “I insist.” He looked at me intently. It’s like there’s sum energy from his eyes or maybe it just him that made me agree to everything that he says. I think I need to go to hospital. There’s something wrong about here or there’s something wrong about me…

 “Alright. Alright.” I slightly raised both my hands, showing him that I surrender.

 “Good. See you then. Bye y/n” He smiled. What the fuck

 “Bye Jae.” I smiled back. I waited him to leave before I hardly shut my door. I leaned on the back of my door, thinking about what just happened today. There’s nothing wrong about me. It’s him. He’s the problem. The way he looked at me. The way he smiles. The way he laughs. Gosh.

 I’ve seen this in films before and I’m now living on it.

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[fxkthatdairy]

Brother’s Best Friend

Request: for a jimmy fanfic i was thinking reader is chris’ sister and ends up falling hard af for jimmy, but is too afraid to say anything. basically just fluff and him slowly figuring out she likes him :)) btw i love your writing♥️

Thank you so much <3 I hope you enjoy this imagine :) If anyone else has any requests or suggestions let me know :)

You had one person on your mind 24/7 and his name was Jimmy Donaldson. One major fault though, he was your brother Chris’s best friend. Since as long as you can remember Jimmy and Chris had always been best friends and you could remember all the times Jimmy spent the night at your house and how he was over at your house all the time. Now that everyone is now adults, your crush on Jimmy that had been developing since high school was huge. You knew that if Chris ever found out he would not approve of you dating his best friend. So you kept the bottled emotions away and just dealt with it. As you began helping your brother and Jimmy filming you slowly began letting your emotions show towards Jimmy. Every time he talked you would blush, or you gave him little side hugs from time to time when your brother was not looking. The whole crew could tell that you liked each other. It was not that hard to tell. You wished that your brother wasn’t so overprotective so that you could go out with Jimmy. You really felt that Jimmy was the one for you. Chris noticed how close you were to Jimmy and pulled you to the side. “(y/n) I do not want you to date Jimmy at all. You can be friends and all but do not start to date him. You got that?” Chris said sternly and you rolled your eyes and stormed away to leave the building for the night. You were so furious, why couldn’t your brother just see how much you both liked each other and be happy.

“(Y/F/N) (Y/M/N) Tyson, come back here now.” Chris yelled after you. By now you were in your car, slow tears began streaming down your face from the rage that you felt at this current moment. You put the car in reverse and backed out of the driveway. You went home and laid in your bed and cried yourself to sleep.

When Chris returned back to the Warehouse, frustrated and out of breath , Jimmy began to question him.

“Is everything okay?” He asked concerned for his best friend and also for his crush that did not return with him.

“Yeah, (y/n) and I just got into a little disagreement but it is okay.She went home.” Chris said and started packing up his stuff for the night. He felt terrible for how he treated you but he was too damn stubborn to admit that he had messed. He was very concerned for your happiness and even though he knew Jimmy was a good guy, he didn't want you to get heart broken at all. It had nothing to do with the fact that he was his best friend, it was just every big brother’s duty to be overprotective. Maybe he was too overprotective. Chris went home and went to sleep thinking about how he had treated you and felt really bad. When you woke up, you noticed that your phone was blown up with messages from both Jimmy and Chris.

JimBean <3- Are you okay? JimBean <3- (Y/n/n) are you okay? You left a little early and Chris seemed very upset. JimBean <3- You are probably asleep by now and so whenever you wake up and get this let me know that you are alright.

You responded to him and told him that everything was okay even though that was a lie. You did not want him to know that you went home and fell asleep crying. You then checked the messages from Chris. Big Bro- Hey little sis, just checking up on you. I know you are probably pissed off at me and everything. But just let me know that you made it home safe. I love you no matter what you think and I’m just doing this to protect you.

Causal Chris, he was too damn stubborn to apologize. He always found ways to beat around the bush on certain subject. You texted him back that you were okay and then carried out your normal day.

The next week, Chris had texted you and asked if you wanted to help him and Jimmy with a big video. You of course said sure and got out of your bed and got dressed in a MrBeast hoodie and some jeans. You quickly did you hair and slight makeup and then headed to the address that Chris had sent you. When you arrived, you walked up to your brother and gave him a hug and waved at everyone else. When your eyes landed on Jimmy’s gorgeous ocean eyes, you felt all your emotions for him build back up. You readjusted yourself to make sure that your emotions would not show.

“So what are we doing today fellas?” You asked as you stuffed your hands in your hoodie pocket and played with your fingers.

“ We are unboxing 100 million orbeez and filling this entire backyard and the pool.” Jimmy answered and you nodded your head. You began to unbox the orbeez from the cardboard boxes that they came shipped in. As you were reaching for one box, Jimmy reached for the same box and both of your hands met. You immediately pulled away, your face turning extremely red. You began apologizing and slowly you felt an anxiety attack start to begin.

“It’s okay (y/n), it really is.” Jimmy said with a concern face as he watched you spiral into a mental breakdown.

“(Y/n/n) are you okay?” Chris walked up and sat down  in front of you.

“No I’m not okay Chris because for the past 5 years I’ve had to hide my feelings from the one I love the most because my overprotective brother doesn’t want his little sister to date anyone let alone his best friend. I’m almost 20, Chris, I’m not a damn toddler. I’m so tired of you telling me who and who I can not date. You don’t understand how it feels to be in the vicinity of someone who you truly love but can not do anything because your brother is too much of an arrogant dick. If you truly fucking cared about how I felt, you would just let me fucking be with Jimmy. You are married and so is our other sister, I’m the only lonely person and I’m so tired of being lonely. So no Chris, when you ask me if I’m okay, I lie and say that I am but inside I’m not. Why can’t you just be happy for me?” You were basically shaking by now as all your emotions were spilled out. You got up and just took off. You didn’t know where, you just knew you wanted to be alone. You ended up by a little creek that was nearby. You sat down and pulled your knees to your chest. You felt relieved but also embarrassed and terrible. You didn’t mean some of the things you said but that’s just how you felt. You had officially made your crush on Jimmy public and that was what embarrassed you. You had never said it out loud. You just stared at the flowing water of the creek trying to calm yourself down. You felt your phone go off so many times but you didn't feel like answering. You just kept looking out at the creek. You then felt someone sit next to you. You didn’t bother to look because you assumed it was just your brother or Jimmy. You sighed and continued to look at the creek. Mascara stained your face as well as the tears itself. You felt someone throw their arm around your shoulder and pulled you into their side.

“Look (Y/n), I’m sorry for being a big bag of dicks to you lately. I didn’t mean to hurt your feelings. I have no problem with you dating Jimmy. I just felt so overprotective of you. Your my little sis and I didn’t want to see you one day get heartbroken especially if it was my best friend. It’s every big brother’s right to be protective over his little sister but I was over protective and I’m so sorry. I do care about you (y/n/n), I just need to remember that your not a kid anymore and that you can make your own decisions. I will try and not be so protective over you anymore because I truly want to see you happy and today you made me realize that I was holding you back from happiness. I love you (Y/n/n).” Chris said and kissed the top of your head very gently and hugged you tightly.

“I love you too,Chris. I’m sorry that I blew up. I should’ve told you how I felt earlier. I promise that I won’t get hurt. I trust Jimmy deep down in my heart and I know that you know that he is a good man. Just know I’ll always be your little sister and you’ll never get rid of me, even when you are being a giant bag of dicks.” You said and you both laughed at that last part. You then got up and you both walked back to the house. You were both joking and laughing as you walked up to the driveway. Chris then patted you on the shoulder and walked off as he saw Jimmy walk up to you. He pulled Jimmy to the side and whispered something in his ear before going and hanging out with the rest of the people.

“Hey you.” You said as Jimmy walked up to you. You tucked a stray piece of your hair behind your ear. “Hey, are you okay?” Jimmy asked and pulled you into a hug. You nodded your head and hugged back. “Did you mean those things that you said about me back there?” Jimmy asked you.

“100%, I love you Jimmy. I have for a long time now. Nothing is going to change that. You make me happy, you make me feel beautiful, you make me feel like there is something in life living for, and with you I feel like a better person. I don’t want to lose you Jimmy, I’ve spent the last 5 years in misery because my brother was too protective.” You said and placed your hands against his cheeks. He leaned in and kissed you gently on the mouth.

“I love you too, (y/n). I love you so much. Will you be my girlfriend?” Jimmy asked as he pulled away. You nodded your head and kissed him again.

“And by the way, What did Chris tell you earlier?” You asked curiously.

“He told me that if I broke your heart, that he would break my face.” Jimmy said and we both laughed at my brother’s protectiveness and walked back to the group hand in hand.

[dippedanddripped]

YouTube has always been a hub for an often-voyeuristic form of conspicuous consumption, but for the diehard devotees of influential designers like Raf Simons and Helmut Lang, there's now a veritable abundance of channels dedicated to nuanced discussions of niche men's clothing. Though far from being the most-followed men's fashion accounts, these channels have slowly built sizable audiences by geeking out over a set of hyper-specific references familiar to anyone who's put in time lurking on a particularly heated r/streetwear subthread. Unboxings and shopping hauls still abound, but they're complemented by lengthy commentary on, say, the latest Rick Owens collection or a breathless breakdown of a seminal Margiela show from the '90s.

Like the men behind #menswear, the movement birthed on the blogosphere that peaked in popularity in the early 2010s, these YouTube "creators" are often friends IRL, appearing in each other's videos to compare notes on their latest cops or pal around the local flea market looking for covetable vintage finds. More recently, like some of their #menswear predecessors, many of the creators behind these channels are launching their own clothing brands that mimic the cadence of streetwear drops and sell out almost as quickly. These collections go far beyond branded merchandise: They typically debut in small batches at premium price points and are seamlessly marketed across social media to relatively small but highly devoted followings.

Leveraging the spending power of an existing audience to sell product that's sure to be a hit is a symbiosis the fashion industry is already betting big on. There's Danielle Bernstein of WeWoreWhat's multimillion-dollar design partnerships with Nordstrom and Onia; Aimee Song of Song of Style's collection with Revolve; and Arielle Charnas of Something Navy, who is ending her Nordstrom licensing deal this year to kick off her own lifestyle brand after a $10 million investment, valuing her brand at roughly $45 million. Increasingly, these types of relationships look like the future of the industry. Yet for the most part, retailers have yet to tap into influencers in the menswear space. YouTube represents a new frontier.

In the summer of 2018, Jacob Keller and Cole McBride released the first drop under their Bare Knuckles brand. Keller is a certified YouTube OG: His channel, though now largely inactive, was one of the first to capitalize on the opportunity for menswear-oriented content on the platform, and he's frequently shouted out as a big brother of sorts by other YouTubers. Keller shares an unusually strong connection with his fanbase, many of whom have been interacting with his content since day one. Scroll deep enough through his timeline and you're bound to come across old images of him in full Mishka 'fits, some of which Keller occasionally reposts as a winking nod to his followers.

Bare Knuckles's debut collection featured a medley of washed denims, vintage looking tees and cropped work jackets — an authentic extension of the aesthetic Keller began to hone on YouTube and later made his signature via the 'gram, where he has almost 90K followers. On any given post there's dozens of comments asking where to buy what he's wearing, which today, more often than not, is Bare Knuckles. The collection was a near-instant success, selling out entirely shortly after it released online.

For influencers, profiting off of their online presence is par for the course. Keller and his cohort, however, are pioneering a more creative alternative for a group of guys weaned on a steady diet of conventional fashion content coupled with obscure menswear memes. Many of them cite similar reasons for launching their own lines, as well as a desire to maintain a certain degree of separation between their cut-and-sew collections and the YouTube channels that, they readily concede, in no small way helped make those collections a reality. "Cole and I wanted to start Bare Knuckles so that we could make clothing that we’ve wanted to wear for years but could never find," says Keller, who still largely keeps his collections separate from his channel.

For Ken Iijima, who started uploading videos to YouTube documenting snippets of his life after moving to Tokyo in 2018, keeping that sense of separation is crucial. When Iijima co-founded Vuja Dé earlier this year with Ringo Chang, the two of them agreed to keep the brand at a distance from Iijima's rapidly growing channel, though both acknowledge YouTube as a powerful tool for engaging with their audience. Their first drop included paint-splattered sweatshirts (acrylic, applied by hand) and bondage cargo pants, all made from Japanese-milled cotton and available exclusively through their website, where each size sold out quickly.

"We always knew what we ourselves have wanted and liked to wear, though we were unsure if our preferences directly translated into products an audience would purchase," says Iijima. "In order to realize this, interacting with our audience was a form of validation in allowing us to gauge viewer support… [and] proceed with the project altogether." YouTube, the two note, has "facilitated interaction and provided a way for our audience to get to know us and see we are just as clothing-obsessed as them."

When Magnus Ronning set about launching his eponymous label, he saw his collection as an organic extension of his wardrobe: well-made, approachable basics with a twist, like a denim jacket in a green paisley print, or twill work pants in a dusty pink hue. Ronning is similarly appreciative of the platform his YouTube presence affords him. "YouTube has without a doubt been the most significant incubator for the brand. It has essentially given me a platform to share my interest in clothing, Ronning and everything else with a larger audience than I could ever imagine," he says. "I love the community on YouTube, and I find it amazing recognizing names of people who consistently interact and comment on [my] videos."

Ditto Owen Hyatt, who started posting videos on YouTube in the summer of 2017. Hyatt always wanted to be a YouTuber, even as a kid. "All my idols back then were YouTubers," he remembers. "It was amazing to me that recording videos about your interests could be a job." In early 2019, he debuted Colette Hyatt, a collection that openly pulls inspiration from some of Hyatt's favorite and oft-referenced designers. (Hyatt dutifully shouts them out in the product descriptions on his site.)

The brand's aesthetic skews slightly avant-garde: Its first collection included hand-distressed hoodies with detailed, gothic-looking graphics and an embroidered vegan leather crossbody bag that wouldn't look out of place hanging on the dimly-lit racks of some iconic institution of downtown cool. "At the end of the day I just design clothes that I love and want to wear, and if my audience and customers love it too then even better," Hyatt says. "Getting input and seeing people's reactions to new pieces is always great insight but it doesn't have a major impact on what I create." Yet Hyatt maintains YouTube still holds a lot of value for him "when it comes to showcasing Colette Hyatt, since it's hard to get 'personal' on Instagram."

Hyatt could've just mocked up a few graphic tees and called it a day. Instead, he (and Iijima, Keller, Ronning, et al.) are creating thoughtful, high-quality clothing by aspiring to a level of craftsmanship on par with the luxury labels they admire. For the most part, these guys are making product they like and figuring their followers will, too, all the while responding in real-time to a constant stream of feedback from fans. Internet influence, though, is fickle and fleeting. Pivoting away from content creation is a great way to guarantee a degree of career longevity beyond making a quick buck promoting another company's products. Tapping into the rapidly growing market for men's clothing is a savvy way to capitalize on demand from followers who are constantly clamoring for an "ID on the 'fit, bro?!" Why promote another brand when you could be promoting your own?

Keller sees his brand and others like it as a natural progression of what he was already doing on YouTube. "We go from consuming products, and showing off other people's creations, talking about other people's designs and details. Eventually, we want it to be our product and our details that we're showing off," he says. "We consume so much product and buy from so many brands that we start forming a vision as to what we want our own clothing to look like and take cues from those clothes we've bought in the past." The easy thing to do, Ronning points out, is to release a limited-run of a few cutesy printed t-shirts. In his opinion, the channels currently churning out some of the most exciting menswear content out there are defined by a "want to do better." The bona fide brands he and his friends have started are "well past the point of [T-shirt] blanks and are developing actual cut-and-sew collections."

Vuja Dé's Iijima and Chang share a similar sentiment: "We think there is a common misconception that all YouTube brands are automatically categorized as 'overnight sensations' or 'cash grabs.' We wanted to distance ourselves from this association… It would not do Vuja Dé justice." Hyatt wouldn't be surprised if the nature of menswear content on the platform changes, too. Videos will become "more oriented around our brands," he predicts. "There will be less pickup videos and more behind-the-scenes videos. How our next lookbook photoshoot was shot, how to take product photos, that sort of thing."

Despite the handwringing caused by an Instagram personality with over 2 million followers who couldn't sell 36 T-shirts, influencers still move a lot of merchandise. Keller and McBride have since dropped two more Bare Knuckles collections, further developing the ideas they introduced in earlier designs and expanding into new product categories each time. Most pieces currently in stock on the brand's site are still available, but there's no reason to assume that's cause for concern. Keller uploaded a video to his YouTube channel in early August, just over a year after his last update. Among the hundreds of comments — largely roasting Keller good-naturedly for his inactivity — one fan noted: "As weird as it sounds, every time I watch your videos... it's like seeing an old high-school friend. Crazy it's going on 7-8 years since I've been watching your videos! Glad to see Bare Knuckles doing great bro!"

[theartofmedia]

Kotaku and the Art of Game Leaks

(Full disclosure: this piece was commissioned by a friend. The topic has changed from the initial pitch, but still. I don’t know how that may or may not affect your view on this piece, but I still feel it’s important for me to be transparent about this.) On May 30th, 2019, Laura Kate Dale announced her departure from Kotaku UK. Dale is a controversial figure among the games journalist community for... multiple reasons (please note the latter link lacks any actual evidence and how she apparently didn’t report this Uber driver for ‘nearly kidnapping her’ despite posting it publicly on Twitter, hence the controversy around it), but that’s not what we’re talking about today. What we’re going to be discussing is what she is known for the most: video game leaks.

LKD is most known for leaking video game information prior to their release, from information about Dark Souls Remastered, to unboxing a PS4 Slim before Sony itself even announced its existence, to Switch software. It got to the point where LKD was blacklisted by Nintendo UK, most likely for leaking so much information.

Now as I was researching LKD, there was something I noticed. A lot of people supported LKD’s leaks, calling it “real journalism,” and commending her for doing her job so well. As shown by the link above, many people mocked Nintendo UK for blacklisting her for “doing her job too well.” People are always scrambling for new leaks, new information, though in many cases, this can lead to fake leaks, misinformation, and confusion among players.

And it got me to think: how do leaks really affect both the devs and the consumers of games?

The conclusion I’ve come to about it is: it does more harm than good on both sides, but especially to the devs.

Here we will be defining four categories of leaks (three of which are explained here by Griffin Vacheron of Game Revolution), though our main focus will be on two.

Accidental leaks are just like they sound: they’re accidents. Something happened, something went wrong, and people got a hold of information before they were supposed to. Like when Capcom put all the pictures of the roster of Ultimate Marvel vs. Capcom 3 on their website when a good portion of the roster hadn’t yet been announced, and the unannounced characters could be found via a small URL change. Or when Walmart’s Canadian site revealed around 40 unannounced titles due to a(n alleged) glitch in their system just weeks before E3 2018. Or when Bethesda accidentally streamed their E3 2015 rehearsal which ended up confirming the existence of Dishonored 2. Yeah.

The main component of accidental leaks is just that--accidental. Someone did something wrong, something in a system went wrong, someone didn’t think through the consequences of what probably seemed like a good idea at the time--it happens! Nothing is perfect, people included, and shit happens. But the key part is that it’s not intentional. Someone may (or, really, will) be reprimanded, punished, or even fired depending on the leak, but there was never any intention to reveal this information.

Company leaks are... not entirely proven, from my research. This is the idea that the developers themselves leak information in order to draw attention to their game and hype it up. Often, this will be the other determination of certain leaks--was it an accident, or a PR stunt? There’s no real definitive proof and seems to simply be rumor, but the possibility still exists, as there’s no real way to disprove it, either.

Ethic leaks are generally the exception, not the rule. These are leaks of working conditions, such as an employee from NetherRealm talking about the toxic work environment, or Rockstar employees opening up about how they were mistreated and underpaid and burned to ashes, or Blizzard’s layoff of 800 employees. (Further reading here on the abuse of game devs, as well as what can be done about it.) These are things that need to be talked about, because these relate to the treatment of actual, real people. These aren’t issues then of game content or development, it’s an issue of ethics in the workplace. Same with the leak of this document that details how AI can be used to encourage microtransactions, though that is an issue related to the consumer rather than the workers. Shady tactics and the maltreatment of workers is something that needs to be shown and discussed and talked about, because these things affect the actual workers, as well as the quality of a product and the company’s integrity in relation to the consumer. (Basically, if you intentionally make your game in such a way that players have to use microtransactions to make any significant progress, you’ve ruined your integrity as a company by trying to drain your player base of more money, regardless of the base price they paid for the game anyway. It’s a scummy business practice, and that kind of thing should be revealed to the public that you’re going to try to bleed dry.)

Intentional leaks are just as they sound: they’re the intentional leak of information. This is when people outside the company hack in and reveal secrets, or when people inside the company reveal information (whether directly or indirectly via being sources for journalists) before they are to be officially announced. The information given is given with the knowledge that yes, someone is going to reveal it to the public.

So let’s talk about the ramifications of intentional leaks on game devs.

Remember Mario + Rabbids: Kingdom Battle? The cover image had been leaked before the team had a chance to actually showcase the game. Nobody knew anything about the game other than the cover, and universal reception at the time was: “This is going to be terrible.” Because of a leaked image, the public already had a strong negative opinion about it. However, the showcase that showed off actual gameplay was well-received, and the Metacritic score is 85. So the game itself was pretty damn good, according to the critics. An unlikely crossover turned out well! But the initial reaction was incredibly demoralizing to the team. It’s one thing to have criticism given to a game based on a trailer or gameplay showcase; it’s another to get criticism based on a single image and the concept alone with no other information given. As the director and music composer explain, the dev team was very worried and stressed not just about the game reception but about the showcase, as they were afraid that the reception to the showcase was going to be bad due to the already-negative opinion on the game.

Let’s also talk about how CD Projekt Red had demo gameplay and audio of Cyberpunk 2077 leaked by a journalist (who later complained about not being credited, about how his relationship with CD Projekt Red and the PR person he was friends with) after being asked not to. The company had their trust in the journalists--someone who they had a fifteen year relationship with--used and abused, leading to secrets being leaked. The devs had politely asked the journalists not to do so, but one did, and apparently saw nothing wrong with leaking private information and posting it to the public.

Or let’s talk about how, way back in the day, the entire source code for Half-Life 2 was revealed to the public and Valve (allegedly) lost $250 million dollars. The article actually states some of the effects of the leaked source code: “Meanwhile, the team at Valve, which had been in crunch mode for months, was left reeling by the leak. The game was costing the company $1 million a month to build and the end was still far from sight. The leak had not only caused financial damage but had demotivated a tired team. One young designer asked Newell, "Is this going to destroy the company?" (found under the heading “A Red Letter Day”).

Or we can talk about the Sm4sh leaks back in 2014 and how it led to an employee (allegedly) being fired and sued due to leaking this information. Now, this can very easily be viewed as justice being served to the leaker, and I would agree. But what is the issue here can be summed up by PlatinumGames producer JP Kellams:

The people working for years and years on a project suddenly have parts of their project--that they wanted to surprise players with, this particular instance being the Sm4sh roster--given out to the public before they wanted it to be. Imagine working for years on your life on a project, and then having someone reveal your work to the internet without your knowledge or permission. I know I would feel dejected, exhausted, hopeless, hurt, regardless of any positive reception to what was revealed. You, as someone who has worked so incredibly hard--and, in many cases in the game industry, been thoroughly abused--apparently don’t have the right to reveal the thing you’ve been working on the way you want.

I want to make this clear: I am not talking about “the Big Corporation” here. I don’t care about the higher-ups who put the pressure on the workers. I care about the workers, the little people that are being trampled on and forced to work in abusive, toxic conditions in order to meet a deadline and the outrageous demands of the higher-ups. They are the ones suffering.

Case in point: the Blufever leaks for Final Fantasy XIV. The details are a bit murky, as is with most leaks, but the story as I understand it is: user Blufever is/was an employee at Square Enix who leaked massive amounts of information on upcoming expansions/patches for FFXIV. Then, their account went dark, as they apparently feared for being found out by Square Enix. Vergeben, a known reputable leaker within the Smash community, had this to say about the situation:

Now, of course, there is no way to truly verify these claims. However, due to Vergeben’s reputation as an accurate leaker (and the fact that he was right about one of the upcoming DLC characters being from Square Enix) leads me to believe him. Assuming that his claims are true, someone leaking all of this information to the public put a lot of innocent people in the line of fire--and it’s very possible that these

So, what does this have to do with Kotaku?

Here’s something interesting.

When known E3 leaker WabiSabi was given a cease & desist warning from Nintendo for leaking information, take a look at some of the top replies. (Note that a lot of them are ninja gifs, here’s a sample so I don’t have to do it for every one.)

Not all of the replies are against WabiSabi, however, though a majority seem to be:

(About the above: I can’t really find anything suggesting that LKD was leaking things for “customer advocacy,” other than confirming that the next gen console (now known as the Switch) was not using the Wii branding like its predecessor did, thus easing some fears because of the bombing of the Wii U. Other tweets about that are here, but don’t really sway me in terms of “consumer advocacy.”)

As shown, the replies seem to be pretty divisive on whether or not it was a good or bad thing that WabiSabi got hit with a cease & desist.

However, let’s have a look at some of the replies to LKD’s tweet about how she was blacklisted by Nintendo.

And again, not all are supportive of her:

I actually had to look quite a bit to find any negative comments. Many were supportive of her.

(I would like to take this moment to get unprofessional for a second and unleash my full opinion of this: NO FUCKING SHIT YOU GOT BLACKLISTED, SHERLOCK. THEY TRUST YOU WITH THEIR SECRETS AND THEN YOU DISRESPECT THEM BY REVEALING THEM BEFORE THEY DID. I DO NOT FUCKING UNDERSTAND WHY PEOPLE WOULD SAY IT’S A COMPANY BEING “SHADY” WHEN IT’S JUST INFORMATION ABOUT UPCOMING PRODUCTS. NOTHING ABOUT ETHICS OR CONSUMER TRUST OR PRODUCT QUALITY. anyway,)

Now, you can say, “But Sakra! That’s a three-year difference!” And I rebuke with: people still support her to this day in spite of this. Kotaku UK kept her on though all of this and then some. It wasn’t until a kerfuffle happened in April with the “Persona 5 OST Has A Disability Slur” thing happened, and soon after, LKD left. It seems that the immense backlash with that was what fully pushed her off. (Now whether she was forced to resign or legitimately wanted to leave, that’s something only Kotaku UK and she know for sure.) The point is, her departure from Kotaku UK seems to have been completely unrelated to her leaks.

And why would it when Kotaku themselves--not just the UK chapter--are clearly very supportive of video game leaks of this nature?

Just have a look at their recent posts. All I did was put “leaks” in the search box. You may say “they’re just reporting the news of leaks!” But they put some of the leaked information IN the articles. The one on Watch Dogs Legion even confirmed the leaks. “Kotaku can confirm that this one’s real, as we’ve heard the name from several sources plugged into the company.”

Oh, and let’s not forget this lovely fucking article from 2015 where a Kotaku writer apparently speaks for the site and basically victimizes themselves for being blacklisted by Ubisoft and Bethesda. In fact, we’re going to dissect it, just because there is so much bullshit in here from the author, who is clearly speaking for Kotaku as a whole!

Buckle up, kids, your local Sakra is about to get fucking pissed.

The author describes how the Bethesda blackout came after “we reported insiders’ accounts of the troubled development of the still unreleased fourth major Doom game. In May of that year, we reported that Arkane Austin, the Bethesda-owned studio behind Dishonored, would be working on a new version of the long missing-in-action Prey 2 and that some at the studio were not pleased about that. When top people at Bethesda started making statements casting doubt on our reporting, we published a leaked internal e-mail confirming that those statements had misled gamers and that Arkane had indeed been working on a version of Prey 2.”

However, Kotaku at that time had also posted “our December 2013 report detailing the existence of the then-secret Fallout 4.” Reporting on troubled development isn’t an issue. Leaking emails just to confirm a game when Bethesda was desperately trying to preserve their secrecy that you had broken (probably not first, but Kotaku has a lot of mainstream reach) is an issue. I don’t like Bethesda, don’t get me wrong, but they were trying to salvage the secrecy of a project. Do I think trying to lie to the audience in order to keep the existence of a project secret is okay? No, not really. But I understand what they were trying to do. And whether you agree with their choices or not--no shit you would be blacklisted, especially if you have insiders as described here! You can’t go crying victim and martyr yourselves when you do this kind of shit. Especially if you were reporting on Fallout 4, a major fucking entry in a popular franchise!

As for the Ubisoft blackout...

“The current Ubisoft blackout is actually the second in as many years. The company tried a similar approach in the spring of 2014 after we published early images of the then-unannounced Assassin’s Creed Unity—images that had been leaked to us by an independent source. That article confirmed news about the company’s extraordinary plans to release two entirely different AC games in the fall of that year, one for new consoles and one for old. Ubisoft had warmed back to Kotaku by the summer of 2014, several months after the Unity report, but has cold-shouldered us since the Victory story one year ago. It’s possible other articles angered them, too. But that Victory piece is a safe bet.”

Ubisoft actually gave Kotaku another chance after leaking Unity, and the Victory (now Syndicate) story was, guess what, more leaks. You broke Ubisoft’s trust once, then you broke it again. Frankly, it’s fucking disgusting, knowing about how these leaks really affect devs, that Kotaku would dare to turn itself into a “journalism martyr,” as it were, because they were ignored by the devs whose trust they broke.

Now, you can say that maybe they didn’t know the information of how it affects devs--but a) the Sm4sh leaks and the fallout had already happened by then (it was 2014) and the Half-Life 2 source code fiasco had happened in the previous decade. Also, if they had insiders, wouldn’t they know just how serious leaking this information was and how it puts their sources and other devs at risk? Maybe Ubisoft and Bethesda aren’t as strict on their leak policies as Square Enix and Nintendo are--we don’t know. But I can’t imagine that they like it at all.

“I’m sure some people will sympathize with Bethesda and Ubisoft. Some will cheer these companies and hope others follow suit. They will see this kind of reporting as upsetting, as ruining surprises and frustrating creative people. They will claim we are “hurting video games,” and, as so many do, mistake the job of entertainment reporting for the mandate to hype entertainment products.

“We serve our readers, not game companies, and will always do so to the best of our ability, no matter who in the gaming world is or isn’t angry with us at the moment. In some ways, the blacklist has even been instructive—cut off from press access and pre-release review copies, we have doubled down on our post-release “embedding” approach to games coverage. We’ve experienced some of the year’s biggest games from street level, at the same time and in the same way as our readers.”

No.

It isn’t just about “spoilers” and “ruining the surprise.” In some cases, yes, a lot of people don’t like or actively avoid leaks because they do want to be surprised. But that’s not the only thing.

By “serving your readers” and trying to dig for this information, you’re putting devs at risk. You’re putting your “sources” at risk. Now, if you were reporting on development or shady tactics or awful work environments or specific negative incidents behind the scenes or things that should be talked about, I would absolutely agree with you that you should continue digging deeper. But that’s not it. The companies trust you not to reveal something until a certain time, and you go and do it anyway.

By claiming victim and demonizing the “big bad corporation” for blacklisting you, you minimize the actual stress and hardships it put on the smaller guys in the company that the entire company is built on. You completely brush it aside and paint the entire company as irrational. You completely neglect the plight of the actual people working on it, and disrespect them by revealing their information before they do, when they have worked for SO LONG on whatever project it is. Like JP Kellams said, devs earn the right to talk about their product because they worked on it for so long. You haven’t.

And then... this paragraph.

“Too many big game publishers cling to an irrational expectation of secrecy and are rankled when the press shows them how unrealistic they’re being. There will always be a clash between independent reporters and those seek to control information, but many of these companies appear to believe that it is actually possible in 2015 for hundreds of people to work dozens of months on a video game and for no information about the project to seep out. They appear to believe that the general public will not find out about these games until their marketing plans say it’s time. They operate with the assumption that the press will not upend these plans, and should the press defy their assumption, they bring down the hammer. We make our own judgments about what information best serves the news value of a story, and what our readers would prefer not to know—which is why, for example, we omitted key plot details from the Fallout 4 scripts that were leaked to us. We keep covering these companies’ games, of course. Readers expect that. Millions of people still read our stories about them. The companies just leave themselves a little more out of the equation.”

I never thought I’d see the day when video game companies were being victim-blamed.

Frankly, by leaking information, it ruins the relationship between the companies and the journalist, because then the company will start to make generalizations about journalists and not trust them, thinking that they will reveal whatever information they give them, which makes journalists like this press harder for information, and can you see where I’m going with this? It’s a cycle of mistrust, perpetuated by journalists like these who go against the wishes of a company that just wants to keep something a surprise until a certain date.

And then this motherfucker has the audacity to frame companies blacklisting reporters that leak information as bad! “They operate with the assumption that the press will not upend these plans, and should the press defy their assumption, they bring down the hammer.” Why are companies wrong for trusting journalists? Are you implying that all games journalists are untrustworthy, because they won’t respect the wishes of a company that gives them the information in good faith that they won’t leak it? You do say that “it is nearly unfathomable to me that a reporter would sit on true information about what’s really happening in gaming, that we would refrain from telling our readers something because it would mess with a company’s marketing plan,” so I don’t know, maybe you DO think that all games journalists should immediately report on confidential information that the game companies are going to eventually reveal anyway and while only really receiving clout in return. Oh, whoops, got a little bitter there.

“They appear to believe that the general public will not find out about these games until their marketing plans say it’s time.”

Maybe because people like YOU are the ones who leak it! You can just as easily, you know, not fucking do that! This feels more like an excuse to not accept responsibility/deflect criticism, because ‘the companies shouldn’t have expected us to stay quiet!!!’ This is just straight-up victim blaming. Like it’s actually kind of scary.

It’s this ideology that Kotaku seems to stand by, as LKD once stated that higher-ups look over the written articles to approve them, and to my knowledge, Kotaku hasn’t redacted any of these statements, so I’m assuming that they still stand by it. Them spreading this ideology is what perpetuates the idea of game leaks (of the non-accidental, non-ethics-related kind) being “good journalism,” and with how much reach Kotaku has, it has the power to be legitimately damaging.

“They have done so in apparent retaliation for the fact that we did our jobs as reporters and as critics. We told the truth about their games, sometimes in ways that disrupted a marketing plan, other times in ways that shone an unflattering light on their products and company practices. Both publishers’ actions demonstrate contempt for us and, by extension, the whole of the gaming press. They would hamper independent reporting in pursuit of a status quo in which video game journalists are little more than malleable, servile arms of a corporate sales apparatus. It is a state of affairs that we reject.”

And here it is: Kotaku was just the humble, underdog reporter just doing their job, and the publishers show off contempt for the entire industry (rather than just Kotaku itself, I guess blacklisting one site means you hate all of games journalism) for Kotaku simply doing their jobs!

No, you ignorant twat, you broke their trust, so they don’t want to talk to you anymore. You don’t get to play victim when YOU were the one who blew the whistle.

Now, I cannot stress this enough: I am only talking about leaks related to game announcements, content details, etc. that are deliberately leaked to the public from an inside source. I am not talking about leaks related to ethical violations or troubled development or other negative things within companies. Those are things that should be reported on. But that kind of thing isn’t primarily what Kotaku is talking about and promoting; they are promoting the reveal of information because it’s “just good journalism.”

Except, as shown above, it has some very dire, very real consequences for the people you don’t see, and maybe that’s why Kotaku is so adamant about defending themselves in this regard. Maybe they don’t see the living, breathing people who get affected by their leaks, and so they think they’re fighting against the Big Bad Corporation when, in reality, it’s much more complicated than that. It doesn’t feel real to them. Or, maybe they do and they just don’t care. I genuinely cannot say so one way or the other.

I really, truly hope that by reading this, you the reader have a new perspective on how leaks of that kind affect the industry, and the little people whose backs the companies are built on.

As for the article and Kotaku as a whole...

“Kotaku readers always deserve the truth. You deserve our best work. It doesn’t matter which company is mad at us today, or which companies get mad at us in the future. You’ll continue to get it.”

Fuck yourselves.

[shirlleycoyle]

Why Are Porn Stars Pivoting to YouTube?

Johnny Sins is dressed up like a doctor and looking at the camera. He’s got the stethoscope, the white lab coat, the whole deal. It’s not unusual for him—he’s made a career out of playing dress up—some days he’s a physician, others a janitor and sometimes he’s a high-powered businessman.

What is unusual for fans of his work is that this time he’s not taking the coat off and having sex on film.

Sins is one of the best-known male porn stars working today, a four-time winner of the Adult Video News’ Favourite Male Porn Star award. But today he’s keeping things relatively PG. Rather than getting busy in front of the camera, he’s taking fans’ questions on sexual health for the YouTube channel he shares with his girlfriend, fellow adult entertainer Kissa Sins.

Since launching in 2015 SinsTV has racked up over a million subscribers and almost 64 million views and has done so with relatively Safe For Work content. Sure, Sins is often shirtless, but that’s because one frequent topic he covers is his workout routines and triathlon training regimen. He does talk about the adult industry, putting out Q&As and offering advice to aspiring porn stars, but for every video that touches on his other career, there are more that belong in traditional YouTube genres: unboxings and food reviews and vacation vlogs with Kissa. Within the adult industry, Sins was something of an early adopter of YouTube, but now he’s just one porn star out of many who have pivoted to the platform.

“I think it just gives some people another place to show who they are,” he said. “When a lot of people watch your videos, they form an opinion of you based on your porn and the characters you’re playing in porn. I always acted in scripts so I was always playing a character. People always say ‘I thought you were the biggest asshole, in your videos you’re kind of a douchebag.’ Then they watch my YouTube videos and I change their minds. ’ I think that’s why a lot of performers get into it.”

Social media has become an essential part of the adult industry. Twitter is where performers preview upcoming scenes, advertise in-person appearances, link to Amazon wishlists, and share explicit behind-the-scenes photos and videos. Instagram is a more G-rated brand-building experience, with bikini and influencer-esque glamour shots of far-off places. Private Snapchat accounts are monetized by sending paying fans personalized content.

YouTube is where adult entertainers go to show a version of themselves that is closer to the real thing, where the focus is generally less on sex and more on the other things that excite them – food, travel, fashion, makeup and fitness tend to come up often in many stars’ videos.They are building brands not unlike any of the thousands of aspiring influencers on YouTube and proving the once bright line between adult and mainstream entertainment is becoming increasingly faded, one subscriber at a time.

Alix Lynx uses her channel as a way for fans to develop a personal relationship with the real her—or at least the version of the real her she chooses to put out.

“There’s a ton more room for fan interaction and I think that’s where the industry is going,” she said. “You can log onto Pornhub and see pretty much anything you want for free. But I think what people are craving is a more intimate experience with their favourite adult star. They can go online and learn about their life. On OnlyFans, they can chat directly with them and access their personal pictures and videos from their personal phone stash. It’s indispensable. I think it helps girls in the long run to build up a personal brand like that.”

At 21, Lexi Lore has already seen a lot of success in porn. But she has also discovered a truth about the industry: it can be emotionally and physically exhausting and burnout is a very real thing. Take a break, and you aren’t earning. You need to have something on the side to keep your career sustainable.

Looking to diversify her revenue streams, Lore hired a social media manager to find sponsorship deals for her. She began posting paid content onto Instagram, where she has almost 230,000 followers, promoting brands like Fomo Bones CBD doggy treats. Now, she’s doing the same with her YouTube channel. While she first signed up with YouTube in January, 2018, she only started posting regularly a year later. In that short period, she’s become one of the most popular adult stars on the platform, with over 400,000 followers.

“I think I’m just showing people a real side to the industry,” she said. “I think a lot of people showed interest in that. It’s such a mystery to people, what is an adult sex worker like in real life? I grew up watching YouTube and YouTubers and I was always fascinated by that.”

Like Sins, much of her content is innocent, bordering on sweet – smooching with her boyfriend on a helicopter ride in Hawaii, trying out a variety of ethnic foods, detailing her before-bed routine. She also takes followers behind the scenes of the AVNs, talks frankly about her mental health struggles and, in one particularly heart-wrenching early video, described her escape from an abusive relationship.

The pivot to influencer is proving to be a lucrative one.

“With the adult industry maybe I'm making about $1,300 a day and putting in a lot of work physically and mentally,” she said. “For YouTube, if I do a full video sponsorship I can land around $1,200.”

While most adult stars with a YouTube presence talk about their work in porn, it can be a tricky balancing act. The platform has strict community guidelines and violating them can have swift and permanent consequences.

Fetish performer and producer Ariel X discovered that the hard way. One of her websites, evolvedfights.com, was comprised of videos of co-ed wrestling, after which the combattants would have sex. She started uploading teasers and more PG content, like arm-wrestling, to attract traffic to her site. Ariel X said that within months of starting the challenge she received a notice saying complaints had been filed about her videos and her content would be taken down. Ariel X said that while the emails from YouTube didn’t cite any specific policies she violated, the website does ban fetish content.

“I’m completely aware of the reason they shut me down,” she said. “We had our logo in the background and we’d say ‘To see more, go to this porn site.’ I never felt attacked or picked on… There’s no nipple! We’re not even talking about sex! But I didn’t go through and read their terms of service at the time.”

Alex Raymond, who co-owns adult industry-oriented public relations firm Star Factory with his wife, retired starlet Tanya Tate, said that while YouTube subscribers and Twitter followers might not be the most accurate metrics to judge a performer’s popularity, they do hold sway in the industry.

“I think it’s just a quick and easy way to look at someone and say ‘Well, they’ve got a million followers, she must be popular, let’s hire her,’” he said. “Let’s bring her into the picture, we’ll have more of a reach, more of an impact.”

Lynx, who earned a degree in broadcasting and worked in communications before entering the industry, says she’s earned “like, 10 bucks,” off YouTube, but the branding opportunities presented are invaluable.

“For me, it’s planting the seeds for the future,” said Lynx. “I do it for different reasons, I’m not doing it to make money, I’m doing it because I have things to say and messages to share.”

There is a ticking clock for almost everyone who enters the adult industry. Everyone is replaceable and the time comes where the question of what comes next looms large. While some stars are using YouTube to promote their current gigs, others are setting the next stage of their career.

Lynx made her porn debut in 2014. She joined YouTube the same year and began posting in earnest last year. Now, she’s using the platform to give makeup tips, answer fan questions, vent in the occasional rant and as a means to promote her EDM project, Fancy Monster.

“I’ve always been very well aware of my shelf life,” Lynx said. “People tend to put porn stars in a box, and be like ‘They must have no choice getting into the business.’ I’m like ‘No, I did this because I wanted to.’ I wanted to show people you can do porn and still be smart and have valuable, tangible information and stuff to share with others. I did it to build out my brand and have my personality be a big part of my brand. I know eventually I won’t be doing porn anymore and I’ve got to have a plan.”

For Sins, YouTube appears to be a good chunk of life after porn. He’s semi-retired from the industry: while he and Kissa still make and post content to their website, he isn’t working for the major studios at the moment. Some people who have seen his videos may have thought Sins was a douchebag and were pleasantly surprised. Others now say they know him so well, they have a hard time going back to his adult work.

“A lot of people that watch my vlogs say they can’t even watch my porn anymore because they feel like they know me as a person from my vlogs,” says Sins. “They can’t watch my porn anymore because it’s like watching one of your friends basically have sex.”

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