#i have 56 years of programming experience and you perhaps have one b****!!!
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i picked my dad up in the car earlier and he said "why aren't you playing music" and i said "i was listening to an audiobook and i stopped playing it" and he said "oh so you've forgotten how to read?"
actually, yeah. i have forgotten how to read. i've read maybe 10 books for pleasure plus several textbooks in the past year and you've read maybe half of some imperialist or another's biography in the same time. but yes, i've forgotten. can't spell. no reading comprehension.
#i have 56 years of programming experience and you perhaps have one b****!!!#ill leave you at the airport! good luck getting home in this suburban hellscape!!#i realize this is a cringey vent post but seriously!!! this man cannot spell 'impossible' id bet actual money on that#thank the laurd#(this is not to mention the 300 fanfics ive read in the past year but he will never know that)
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IS A LACK OF EMPLOYEE DIVERSITY HINDERING MARKETING SUCCESS?
Let me start this article by saying that a) promoting diversity within all walks of life is something I am very passionate about which leads me to b) I know that many of you will feel you are doing all you can to promote diversity already (if you are one of these companies – please shout about it in the comments!). However, the stats suggest not all businesses are doing enough and therefore, in order for real change to occur, we need to encourage more transparency and promote more proactive change. I hope this short article will provide some statistical analysis and thought-provoking encouragement for more businesses to take action. Let me know what you think and if you can, please take a step-forward by commenting and sharing this article if you agree my conclusions. Enjoy…
Controversial marketing campaigns in recent years have raised many questions about the marketing industry as well as the people signing-off on campaigns and decisions that have sparked outrage from consumers. (If you are not familiar with any such campaigns, I recommend you do your own online research into campaigns signed off by Dove or Nivea or even Uber for that matter and you will see why).
The fact is, both financially and morally, companies should be doing more to ensure diversity is represented within marketing and creative departments. Research conducted by Opinium Research (1). indicates that 55% of IT SMEs in the UK said they would be more likely to do business with another company known for its inclusive employment strategies, which further strengthens the business argument for promoting diversity within marketing structures of companies. And yet, despite these reasons, there is still a lack of diversity represented.
Having the presence of a diverse range of people in your creative department not only makes financial sense, but it would also help to ensure that sensitives are not overlooked during the development of campaigns and thus provide more trust and relatability towards your brand from consumers.
In addition, we live in a world that is more interconnected than ever, so surely it would be wise for businesses to consider the diversity concerns that exist as part of its marketing strategy, if it wishes to connect with a broad, multi-cultural demographic? The reality is however, that this is not happening as much as it should be. Working in Marketing Recruitment, I get to see organisational structures for all types of businesses and it is evident that companies need to do more to reflect diversity within its marketing operations – especially at management levels. By doing so, a business could easily increase its prospects of a return on investment (2). For example, by establishing a return on investment (ROI) based approach to diversifying a creative department, a business can increase its pool of ideas and creativity and improve the range of perspectives and experiences at its disposal to create campaigns that appeal to broader audiences.
The presence of ethnic minorities
As much as businesses may deny any negative bias in relation to recruitment, the fact of the matter is, I have seen first-hand how the cycle of reserving most of the senior marketing positions for people who are predominantly male, white, and middle-aged continues. When you combine this with the limited presence of women and ethnic minorities in senior marketing positions, it highlights that there must be both positive and negative bias (3) that exists within recruitment processes of marketing and creative departments. The prejudices around gender as well as the attitudes towards ethnic minorities (4) also serves as an explanation for the lukewarm pace in addressing diversity concerns within the senior ranks of marketing operations.
However, this should not be the case. On the contrary, it is likely hindering marketing success. For example, an independent review of race in the workplace carried out by Lady Ruby McGregor-Smith on behalf of the UK government, estimated that by ensuring full representation of ethnic minorities in the workplace, including senior roles, this could boost the British economy by £24 billion (5). Furthermore, research by McKinsey and Company revealed that businesses with the presence of ethnic minorities within the leadership structure were 33% more likely to outperform their peers on profitability (6).
The Gender Pay Gap Continues
A recent study conducted by Marketing Week (7) recently highlighted that there is still a long way to go to redress the gender pay gap too. The 2019 Marketing Week Career and Salary Survey showed that women are still earning less than men across every sector and at every level of seniority. This is unacceptable on all grounds – ethical, moral and financial. In fact, this gender pay gap is more than likely hindering business success rather than saving in employee salaries.
There are many studies that highlight the added value for companies that diversify the gender set up of their executive teams so it is important businesses start to do more to redress the balance and improve. In fact, when considering employment, 56% of women look at whether the organisation publicly shares its progress on diversity (8) – so perhaps this would be a good place for businesses to start? There is a battle for talent right now (I should know as I am tasked with locating it) so this is one step a business can take right now if it wants to improve its ability to attract the best marketing employees to its brand. If you are proud and transparent with your diversity and inclusion metrics then promote them, by doing so, you could strengthen both your employer brand and credibility and boost your competitive edge at the same time, helping you ensure you win the race for the best talent available in a competitive marketplace.
So why, despite the strong indicators regarding the benefits associated with encouraging a diverse workforce, do we still see such disparity and under-representation?
Age discrimination – Too old for tech?
There is a tendency, especially within marketing departments, for recruiters and hiring manager to focus solely on attracting the millennial demographic. This was indicated in an interview with the HubSpot founder who claimed that:
“in the tech world, grey hair and experience are really overrated”.
This begs the question of how prevalent views such as this may exist within the industry and if this impacts the access older workers have to securing marketing related positions (9).
The fact of the matter is the population in the UK that is aged 65 is increasing and so when you combine this knowledge with the purchasing power of this demographic (10) it suggests there should be potential financial benefits in diversifying the creative department of your company with the inclusion of older professionals too. By tapping into the wealth of experience and knowledge of this age group, this will enhance your company’s ability to connect with a growing ageing consumer base.
I may be being harsh so I would like to highlight that there are success stories…
Sodexo: A landmark lawsuit on the grounds of racism in the workplace saw services company, Sodexo, pay $80 million to former employees who brought the case to court.(11) Since then, the company has invested in many diversity and inclusion programs within the company and now has ethnic minorities in 14.5% of the senior leadership positions as well as a strong female presence on the executive board. Indeed, Dr Rohini Anand, the company’s Senior Vice-President and Global Chief Diversity Officer noted that “for every $1 it has invested in mentoring, it has seen a return of $19”.(12)
Accenture: Accenture became the first consultancy firm to publish data regarding employee diversity (13). Also, the company developed a business which saw the success of its Diverse Supplier Development Program, a venture which engages with small and medium-sized companies to incorporate them in the Accenture supply chain. This venture reported a 30% increase from total procurement spends from expanding their suppliers. (14)
Livity: The London based agency which centres on promoting diversity and inclusion, it is part of the Hospital Club Hot 100 and BIMA Entrepreneurial Business of the Year. Promoting inclusion and diversity from the top down, the company works with people from diverse backgrounds and links them with businesses that are keen to diversify. (15)
Conclusion – let’s encourage diversification, transparency and improve marketing success at the same time!
I think my views are pretty apparent within this article, however, I think a summary is needed to drill home the points.
If businesses continue to limit the presence of a particular demographic within senior positions, then they will lose the opportunity to have fresh perspectives on ideas for strengthening marketing success.
By failing to diversify creative departments, a business risks missing the mark concerning its ability to gain wide appeal to broad consumer bases, subsequently affecting the reputation or brand appeal of the company.
With the growing importance of social media acting between companies and the consumer, it is now more essential than ever that companies create a relatable and personable presence online if they wish to achieve marketing success.
By encouraging transparency in relation to diversity and inclusion, your brand will be more attractive to talented marketing professionals seeking new opportunities. Subsequently, it could help your business to secure a competitive edge in the current marketing war that exists when it comes to securing and attracting the best talent.
Companies should not underestimate the purchasing power of certain demographic groups. For example, ethnic minorities have the purchasing power of over £300 billion in the UK (16), women are responsible for 83% of all shopping purchases (17) and the UK population aged 65 and over will account to £1 in every £4 spent by 2030 (18). These are striking figures which indicates strong margins of profitability for companies willing to embrace diversity proactively.
With less than 20 women in CEO positions on the FTSE 250; it is obvious that the UK still has a long to go. It raises the question of whether negative perceptions regarding the capabilities of women in senior positions, similar to the controversial views aired by the former Saatchi & Saatchi boss (19), are still acting as a barrier for women to attain more of a presence in senior positions.
If the reasons for a lack of diversity isn’t down to negative bias then what is it that is stopping all businesses from introducing a top-down approach to promoting diversity and inclusion? Businesses need to take an empowered approach to promoting diversity – if they can do this then they will be making an essential step towards driving effective and long-term change that will not only benefit its brand, creative capabilities and reputation; but will also improve its global appeal and its bottom-line profits.
Promoting diversity in marketing and in all walks of life. Written by Nick Day. For more information visit: https://jgarecruitment.com/is-a-lack-of-employee-diversity-hindering-marketing-success/
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The Two Werner Herzogs by John Redding & B. A. Hunt
Raffi Asdourian/Flickr (CC BY 2.0) | Pepe courtesy Matt Furie/mattfurie.com | Remix by Jason Reed
Werner Herzog, that hypnotic German filmmaker who once tried to murder his leading man, who taunted death atop a soon-to-erupt volcano, and who looking upon the screeching Amazon mused that he saw only pain and misery in the jungle, was on a press tour. He sat beside his producer Jim McNiel, both bundled up in the Park City cold, and listened politely as the Los Angeles Times’ Steve Zeitchik asked about his new film.
It was 2016 at the Sundance Film Festival, and Herzog’s latest documentary, Lo and Behold, Reveries of the Connected World made its debut in the festival’s Doc Premieres section. The film saw Herzog turning his inimitable lens to the ramifications of modern technology, and initial reviews (at least those counted by Rotten Tomatoes) were uniformly positive. One critic for The Young Folks said Herzog took “the same adventurous spirit that made him drag a cruise ship across a Peruvian jungle in Fitzcarraldo” and put it toward exploring “the labyrinth of the internet’s history.” Many more remarked on the film’s wondrous, sobering, and truly Herzogian revelations about man’s place in the midst of an unprecedented technological revolution.
Zeitchik asked Herzog directly, why make a film about the internet?
“We should know in which world we are living,” he responded. “As thinking people, we should try to scrutinize our environment and know in which world we live.”
Well, this is the world in which we live:
Lo and Behold is a commercial.
It was produced by Massachusetts-based network management company NetScout, in conjunction with New York ad agency Pereira & O’Dell; borne not from Herzog’s own passions, but from those of a marketing team seeking to promote a corporation in the midst of a massive rebranding effort. Marketers might bristle at the exact term, “commercial,” preferring instead the term “branded content,” one tool in an industry-wise trend towards nearly-invisible advertising meant to implant a positive perception of a company’s identity.
After Lo and Behold played Sundance, several reviewers mentioned NetScout had provided the funding, but not one writer took that detail further. Critics focused on the film’s structure and Herzog’s larger-than-life persona, and no one stopped to ask just who NetScout was, and why they had made this film. Perhaps it was the promise of Herzog’s integrity and character he had fought and earned for himself throughout his career as cinema’s wild man that kept anyone from asking questions. In what world could the man, who has braved deserts, the antarctic, and war zones in the tireless pursuit of filmmaking, sell out?
Branding Cinema
Historically when one spoke of the cross section of advertising and filmmaking, they spoke of product placement -- James Bond drinking Heineken in Skyfall, Tom Cruise wearing Aviators in Top Gun, or E.T.’s beloved Reese’s Pieces. But something different happens when advertising agencies realize that they don’t just have to tag-along on a film, but can influence its very structure.
In the late 1990s, while scripting Cast Away, Tom Hanks and William Broyles Jr. approached FedEx with an unusual offer. They said let us use your company’s likeness, and in exchange you can help produce the film. Hanks and Broyles’ problem was that the inciting event of Cast Away was the gruesomely detailed crash of a plane branded with FedEx’s markings.
Company representatives recalled to The Chicago Tribune:
“[FedEx spokeswoman Sandra] Munoz said FedEx decided that the script highlighting the company's humble origins, its global reach and can-do spirit outweighed the aircraft disaster. FedEx provided filming locations at its package sorting hubs in Memphis, Los Angeles and Moscow, as well as airplanes, trucks, uniforms and logistical support. A team of FedEx marketers oversaw production through more than two years of filming.”
This new relationship in which a third party’s marketing team oversaw the production of a high-budget film, foretold a major change in the way companies and cinema interact.
A managing director for FedEx said, "As we stepped back and looked at it, we thought, ‘It's not product placement, we're a character in this movie.’ [...] It's not just a product on the screen. It transcends product placement."
In 2001, a year after Cast Away, BMW pioneered their cinematic ad series “The Hire.” The premise was simple: Clive Owen posed through a series of stylish, high-production value action shorts. “The Hire” played at Cannes and was so successful that -- in what must be some kind of a first -- the Jason Statham hit The Transporter was based on the ads. The genius of “The Hire” is that they are not films about BMW, but films in which the style and power of the automobile act as the architectural underlay for a compelling narrative.
This is branded content. It is not an attempt to insert a brand into a work of art, but to insert a work of art into the brand. As Naomi Klein once described it: ”the goal [of a corporation] is no longer association, but merger with the culture.”
Branded content is a graffiti artist covertly painting original work for a video game company, or a vodka brand working with a music festival to promote gender equality. At its best, it is The Lego Movie, in which the sensory experience of playing with LEGO blocks is lovingly evoked to tell a story. That film’s careful digital animation stands as not just some of the most impeccably textural filmmaking ever attempted, but as a cruise missile of nostalgia aimed at the viewer. The Lego Movie nearly doubled the worth of its parent corporation.
Such a thing has never really existed in film before, but it is very similar to the early years of television, when companies like US Steel, Alcoa, or Kraft would pick up the tab for a show in exchange for the prestige of having their name on it. A great deal of powerful programs were produced in this era of television, but none free from compromises. Rod Serling was just one of many talented writers who found themselves increasingly stymied by his sponsors’ patter of seemly changes. In the introduction to the paperback edition of his great teleplay “Patterns,” Serling cautioned us about mixing corporations and art: “I think it is a basic truth that no dramatic art form should be dictated and controlled by men whose training, interest and instincts are cut of entirely different cloth. The fact remains that these gentlemen sell consumer goods, not an art form.”
Censorship eventually drove Serling from writing about contemporary society to The Twilight Zone, where he could explore his stories of intolerance and bigotry in a politically-neutral fantasia.
A NetScout Production
Founded in 1984, NetScout specializes in network systems, producing both hardware and software. It was an early developer of packet sniffers, the technology that logs data being transferred over networks. Today, according to its own online bio, NetScout has a heavy focus on cybersecurity, anti-DDoS and Advanced Threat Solutions tech. It also provides web service performance platforms, cloud management, and packet brokers, among many other interconnected divisions.
All this to say, the company operates behind the scenes. It is not purchasing Super Bowl ad time to become a household name, rather its financial investments lie in the sustained prominence and upkeep of the internet’s infrastructure.
The seed of Lo and Behold formed in 2015, when NetScout was in the midst of a massive company-wide rebrand led by its then-CMO Jim McNiel, who would later participate next to Herzog in the film’s publicity tour. The company had spent the previous year making major corporate acquisitions, including the communications sector of Danaher Corporation, Arbor Networks, Fluke Networks, Tektronix Communications, and VSS Monitoring. The shopping spree consolidated their share of the communications market and helped the company more than double its revenue to the $1.3 billion it generates today. But NetScout remained a largely unheard of entity outside of the inner circle of the network management industry it had helped pioneer in the 1980’s. The company needed a way to boost its status and reach new clients.
And so, Lo and Behold was born in the walls of Pereira & O’Dell’s New York office, where the agency has serviced clients such as Intel, Fifth Third Bank, and Procter & Gamble.
It was Pereira & O’Dell’s executive creative director Dave Arnold who approached McNiel with a fresh, but risky idea. They would make a feature length documentary celebrating the creation of the internet and the boundless potential of its future. It would engage consumers with a focus on the importance of the technological innovations being made today, and toast the creators and engineers who contract with NetScout for their cybersecurity and hardware needs. The kicker: It would be directed by Werner Herzog.
In a 2016 AdWeek reflection on the film, McNiel wrote that Herzog initially balked at the idea, telling NetScout: “No! I do not do commercials.”
But McNiel managed to convince Herzog the film was not a commercial, but a serious documentary that would explore the world-changing and potentially apocalyptic ramifications of the internet.
Speaking to McNiel this month, he told us there was no second choice for a director. If Herzog couldn’t be won over, the entire project would be scrapped. Why?
“He’s an icon,” McNiel said. “And he’s a meme!”
Herzog the Meme
Popular arthouse directors have long been a favorite target for ad firms. This past year, Herzog’s friend and collaborator Errol Morris directed a series of 56 commercials for Wealthsimple, in which celebrities from all walks, including himself, tell anecdotes about handling their own finances. Wes Anderson has made ads for American Express, Darren Aronofsky has been recruited by Yves Saint Laurent, and Ridley Scott has made advertising history time again with his Hovis, Chanel, and Apple ads.
Many renowned directors from Scott to David Fincher to George Romero got their start making commercials. In Japan, Nobuhiko Obayashi was so good at TV spots he was given free reign by Toho to make his psychedelic freakout cult classic House. Even David Lynch, one of the staunchest opponents of product placement in cinema, has made commercials for Playstation, Gucci, and Clearblue Pregnancy Test. When asked during a Q&A if he finds this hypocritical, he answered bluntly: “I do sometimes [direct] commercials to make money.”
For Lynch, if the ads don’t bleed into the art then there is no reason for purists to hold directors’ advertising works against them; after all Inland Empire probably didn’t pay very many bills. Spike Lee has even opened up his own ad agency, and often blurs the line between his core filmography and his ad work, licensing to Nike and performing as his Mars Blackmon character from She’s Gotta Have It, retroactively making his feature debut something akin to after-the-fact branded content.
But Herzog was different. He came from the roiling, unfettered New German Cinema of Syberberg and Fassbinder, where they ranted and bled and snorted endless coke for their art. And even among that crowd, he was different. He came from the fringes, growing up in the mountains of Bavaria and making his first films with a camera he stole from a local university. In the 1970s and ‘80s, while his contemporaries in the movement like Volker Schlöndorff and Wim Wenders went mainstream, he kept his distance. His adventures in storytelling have taken him to every continent on the planet, and he has further cemented his legend with tales of being arrested, threatened at gunpoint, forging documents, and picking locks to forbidden zones all in the pursuit of cinema. Alone, the troubled making of Fitzcarraldo has probably done more than anything else to create the idea of Werner Herzog in the mind of western audiences, that of a madman mystic lost in the jungle chasing truth and art while eschewing formulaic Hollywood methods of filmmaking. His explicit anti-commercialism has made him appear incorruptible to his fans, who still at every chance possible put on impersonations of his signature Black Forest accent.
McNiel is right. In the era of the internet, Herzog has become a meme. Many new fans are coming to his works for the first time through YouTube clips from Les Blank’s documentary Burden of Dreams, about the making of Fitzcarraldo. Herzog’s off-the-cuff speech from the documentary about the Amazon jungle representing “the harmony of overwhelming and collective murder” has been uploaded a half a dozen times with tens to hundreds of thousands of hits on each clip, including one by its DVD distributor The Criterion Collection. Comedian Paul F. Tompkins has made Herzog one of his most memorable celebrity impersonations. His more misanthropic quotes have been turned into “Demotivational Posters” by internet users, and Know Your Meme has a full entry dedicated to exploring his presence as a joke online.
Herzog is aware of the online perception of his public persona, and although he has not exactly embraced it he has said it does not bother him and he is content to let parody Twitter accounts exist. As a result, fans who participate in this meme-ification continue to build his mythology. It is through these parodies that the idea of Herzog as a savant, able to pierce through the veil of civilization to reveal humanity’s dark nature, is allowed to flourish. It flourishes because Herzog is authentic, because he is a lawbreaker, an explorer, a true independent.
There is a phrase for the unquestioning devotion to Herzog’s work: Brand loyalty. It is this brand that NetScout sought to tap into it. The hiring of Herzog was as clear-eyed and purposeful as any good corporate acquisition. His prestige (or “brand equity,” as a corporate board of directors might put it) opened doors that NetScout’s opaque public image kept shut. McNiel confirmed this: “We did not really get any flat-out rejections [from interview subjects]. After all, this was Werner calling.”
Designing “The Connected World”
Since Lo and Behold’s primary purpose was to serve as an innovative business-to-business marketing initiative, it would need to speak to corporate clients by highlighting the world-changing technologies they were pioneering and celebrating the radical social impact their developments have had on the world.
It was McNiel who came up with the film’s 10 chapter structure and the list of interviewees. Prize gets like Bill Gates and Jeff Bezos couldn’t fit Herzog into their schedule, but others like Elon Musk and hacker icon Kevin Mitnick did. According to McNiel, Herzog did conduct his own research and suggested names, and the film came together as a collaboration.
By the end of post-production, McNiel and Herzog had delivered an unique feature that was simultaneously, fascinating, existential, and most importantly a subtle monument of advertising.
But why then did it premiere at the Sundance Film Festival, which still insists it is an independent showcase run by a non-profit?
On social media, branded content is typically flagged with phrases like “Sponsored Content” or “Paid.” But there are no guidelines in place for branded films (indeed no authorities to even issue them). Minor steps are being taken to separate the branded from regular films; Sundance took one such step in 2016 with the debut of their Digital Storytelling showcase specifically for branded content. But that very same year, Lo and Behold played as a traditional documentary instead. Was this another door that the Herzog brand flung open for NetScout?
Each year, thousands of prospective filmmakers, many truly independent, many self-financed and motivated by love of the art and by a desire to have their unique voice amplified, spend $85 for the privilege of having their feature film considered at Sundance -- that number goes down to $65 if they’re early and up to a whopping $110 if they’re late. They do the same at Toronto, SXSW, Cannes, Tribeca, Berlin, and the hundreds to thousands of festivals launched nominally in support of independent cinema. Sundance took around 2,000 such submissions last year -- likely around $180,000, not including short films. Many filmmakers spend thousands of their own dollars on submissions. There has been remarkably little discussion about the fact that their films will be judged not just against the latest low-budget Hollywood productions indie-laundered through smaller production houses, but now, it seems, also against branded content: the agenda-driven works of telecom giants, car manufacturers, toy empires, and fast food chains.
Advertisers have found a new integrity in iconoclasticism. It is not a long leap from NetScout’s employment of Herzog as a modern-day Rasputin to, say, Wendy’s restaurants’ pugnacious Twitter feed. Each seeks to legitimize their company as an honest and self-aware organism, as idiosyncratic and hip as any of us. They are corporations seeking to become that thing they were asserted to be in the 2012 presidential campaign: People.
For the advertisers, it is simply work. They are upfront about their goals and tactics and trade publications frequently profile the individuals developing these campaigns. Often, there is an earnestness, talent, and true passion in their efforts.
“There does need to be some connection between what it is you’re trying to communicate, because you need to be passionate about it,” McNiel said. “The only way this stuff gets any kind of lift is if it’s regarded as real cinema.”
So branded content seeks to slide itself into our lives undetected, emulating the form and scope of “real” cinema.
However, the unusual thing about branded content is not that companies outside the film industry are attempting to make money off of films. Rather, it is that they are unconcerned with making money. Even mega-franchise films like The Avengers tend to proceed from the inside out — a college of production and distribution companies attempts to live off a product. The work of art drives the revenue, and success or failure as a company is based off the success or failure of the film.
But branded content is more opaque. Its success is judged not so much by how well the film itself does financially (a modest documentary like Lo and Behold fits snugly within NetScout’s significant marketing budget), but by softer concepts like reach and influence. Jim McNiel was candid on this point, telling us that “the primary benefit to NetScout behind the film is the number of impressions and perceptions about NetScout” (In the year following Lo and Behold’s premiere, NetScout’s annual media impressions jumped from an average 1.5 - 2.5 billion to more than 25 billion). Advertising is a medium designed to make you feel a certain way about a company. Couple this knowledge with cinema’s proven track record at affecting the audiences’ biases and assumptions and one need not be zealously anti-corporate to worry about the potential for future branded content to misrepresent and mislead the audience.
The Two Werner Herzogs
In early 1954, at the height of the housing segregation issue, while Brown vs. Board of Education was still being heard in the Supreme Court, the most infamous example of early television censorship occurred. Reginald Rose, the celebrated writer behind 12 Angry Men, debuted his new standalone episode for the television series Westinghouse Studio One. Called “Thunder on Sycamore Street,” the episode was based on the true story of a black family moving into a white neighborhood, and their neighbors’ slow plummet into racial violence. The Westinghouse people loved the script for its passion and realism, but had one small, insignificant change: the black family must be changed to, well, anything else. There was no way they would air a program about white Americans attacking black Americans. It was simply too hot a topic for mid-fifties audiences. So Rose re-wrote the script, and the episode that aired was about mob violence against a white family with an ex-convict father. The moral meat of the teleplay was pulled out entirely, but Westinghouse simply could not risk people thinking of that when they shopped for appliances.
It is difficult to know the extent to which such decorous censorship happened with Lo and Behold. A large chunk of the film is devoted to the negative impact of the internet -- most hauntingly in an interview with the family of a teenager, Nikki Catsouras, whose gory death in a car crash became a shock image meme. When Catsouras’ mother confesses that she thinks the internet is the modern-day face of the Antichrist, it seems for a moment that the film has at last found its bite. Such melanges of trauma and focused mania are hallmarks of Herzog’s best work. Those qualities are explored in the lion’s share of his films, from the surreal Bad Lieutenant: Port of Call New Orleans to the tragic The Enigma of Kaspar Hauser to the fire-breathing Klaus Kinski performances of his most famous work, and, most pointedly, to his 1981 documentary God’s Angry Man, in which he studies a particularly fiery televangelist.
But the section with the Catsouras family is all too brief. They tell the bullet-points of their story and are gone, as we rush to the next location. Whether that was Herzog’s choice or not, it is difficult to know, but the thumbnail structure of Lo and Behold is a new and unique problem for the veteran filmmaker.
Jim McNiel told us that “the challenge with working with Werner is kind of keeping him from going too far down into the shadow of darkness.” However, he believed the dark elements were important to show, as too much praise of the future without conflict would make for a flat story. Focusing on the darker elements, he reasoned, would equally highlight the film’s more positive moments, allowing for the intended good vs. evil narrative to take hold.
Still, McNiel reported having to rein Herzog in when he went too dark, and it is perhaps his inability to submerge the film in those depths that leaves Herzog appearing at times more unsure of his subject than any other documentary he’s made, except perhaps for his ten minute short on the middling rock band The Killers, promoting American Express’ 2012 Unstaged concert series. While we have alternate terminology available for Lo and Behold, and for his road safety PSA From One Second to the Next (made for AT&T), we have no earthly idea what to call The Killers: Unstaged except a commercial.
After Lo and Behold premiered, it seems only New Republic’s Will Leitch worried about this new side of Herzog. He wrote: “It’s probably a fair question to ask at this point: Do Werner Herzog’s movies need quite so much Werner Herzog in them? There has been a growing fear among longtime admirers of Herzog’s films, of which I am certainly one, that Herzog the Public Personality has been starting to sneak in around the edges of Herzog the Director, and to ill effect.”
But Leitch’s distinctions between Herzog the Public Personality and Herzog the Director are miscalibrated, in the wake of his more recent, prosaic films like Queen of the Desert and Salt and Fire, which reviewers seemed to grit their teeth and swallow like medicine. The division between the Herzogs is more acute.
Until 2005, every Herzog documentary was self-produced by Werner Herzog Filmproduktion and distributed by various high-end channels like Canal+. This changed with Grizzly Man, his 2005 film about the life and death of Timothy Treadwell. That film was co-produced by Discovery Docs, the documentary arm of the Discovery Channel. Grizzly Man is a true masterpiece, one of his best films, and the presence of the Discovery Channel is a natural fit for the material (not least because their 1999 teledoc made Treadwell famous), but for the first time, Herzog made a documentary on someone else’s dime and under the control of a massive corporation. Further, it elevated Herzog to a new level of fame. No longer was he being interviewed by dry cineaste magazines, but on late night talk shows. And his personality was built for internet celerity. Look at the 2007 interview in which someone shoots him in the leg with an air rifle mid-conversation. His unruffled reaction was a minor Internet sensation, and Herzog still tells the anecdote on talk shows, though he often forgets to mention it was an air rifle, not a real rifle, that shot him.
The marriage of Herzog with US media giants was so successful that his next film, Rescue Dawn, was an MGM star-vehicle remake of one of his own, earlier documentaries. By 2012, Herzog was recutting others’ footage, adding narration, and packaging it as his own creation with Happy People: A Year in Taiga. Critics accepted the packaging at face value. There was no secret about Happy People, which Herzog condensed from a Russian television program, but critics were content to discuss “Herzog’s motives,” with hardly a thought for the man who actually went to Siberia and shot it, Dmitry Vasyuko.
In a very real way, Grizzly Man is a line in Werner Herzog’s filmography, marking the moment he became a Hollywood filmmaker. No Herzog documentary before Grizzly Man was produced by a third party; and no Herzog film (fiction or non-) since Grizzly Man has been an independent project. Yet our mode of discussion for the man has not updated since Fitzcarraldo, thirty six years and certainly several million dollars ago.
By and large, Werner Herzog is still spoken of as the young man shooting Aguirre on a mountaintop with a stolen camera and a gun in his waistband. Still remembered as the sad-eyed mystic observing that nature is “overwhelming and collective murder.” But the late Les Blank, who filmed the infamous speech about the jungle for Burden of Dreams, was perplexed by the public’s response to the man. He told Vice: “And the first time I heard it, I thought it was purely tragic. But I soon showed the film to an audience in San Diego where I screened some works in progress, and people started laughing when they heard Herzog’s speech. It never occurred to me that what he said was funny. To me, it was very painful, and I felt sorry for the guy because he was driven to that point of view.”
Herzog seems to have drifted from the pain Blank saw in him, towards the comic irony the San Diego audience imagined. Married, stable, in LA, he has changed from an uncompromising European artist to a wealthy California-based celebrity who stops in for guest appearances in everything from Jack Reacher to Rick and Morty. He is now a talk-show circuit veteran, host of an online film school, and a regular director of branded content for multinationals.
He has become a brand. And he is content to build that brand. Perhaps he never intended this to happen, but it's impossible to deny this is where he has arrived.
We are left with the paradox of two Werner Herzogs. Cinephiles simultaneously believe in Herzog the Philosopher who probes at hidden truths and is pathologically immune to the artifice of Hollywood, and in Herzog the Celebrity who is comfortable hamming it up in cartoons and talk shows.
Branding in the end is simply commodification; and the buying and selling of Werner Herzog extends beyond the bounds of his movies. He now runs a “Rogue Film School,” where lucky participants can attend a four day seminar including a one day meet and greet, all for a $25 non-refundable application fee and a $1500 seminar fee (with a $200 cancellation fee, god forbid), not including room or board. There, Herzog will presumably speak on how film is “not for the weak-hearted,” how it is a rarified domain only for those sturdy enough to break rules, pick locks, flaunt police, and, apparently, plunk down $1525 for a meet and greet. Those of us unable to make the cut can watch six hours of his film lessons at masterclass.com for the relatively cut rate price of $90. At MasterClass he teaches virtually alongside that other great outsider artist, Ron Howard.
By all means, there is no rule against artists, even great artists, selling out. Picasso and Orson Welles made a career out of it and their legacies remain intact. But as marketing schools teach that a brand is a promise, so we should ask what is the promise of the Herzog brand?
In 2007, Roger Ebert, to whom Encounters at the End of the World was dedicated, wrote in an open letter:
“Without ever making a movie for solely commercial reasons, without ever having a dependable source of financing, without the attention of the studios and the oligarchies that decide what may be filmed and shown, you have directed at least 55 films or television productions, and we will not count the operas. You have worked all the time, because you have depended on your imagination instead of budgets, stars or publicity campaigns. You have had the visions and made the films and trusted people to find them, and they have. It is safe to say you are as admired and venerated as any filmmaker alive--among those who have heard of you, of course. Those who do not know your work, and the work of your comrades in the independent film world, are missing experiences that might shake and inspire them.”
That is the Werner Herzog that was. An intense, comprehensive honesty, and a legacy of films driven from within, committed to truth.
That is the man the film community has never let go, even as we have another Werner Herzog: a television personality hawking self-improvement courses alongside Gordon Ramsey and Steph Curry.
To Whom Are We Beholden?
Lo and Behold represents the success of a brand carefully cultivated, marketed, and exploited. But that brand is not NetScout. Herzog’s wandering spirit, his philosophical integrity and aversion to banal civilization were repackaged and sold back to his audience. Just as LL Bean trades on its legacy as workwear for outdoorsmen to sell khakis to yuppies, Werner Herzog trades on his legacy as an Amazonian explorer to sell American Express and AT&T to an adoring film community.
Upton Sinclair once said that all art is propaganda. Likely he was correct. And so we should always be on guard, asking ourselves just what each piece of art we experience is propagandizing, and why.
Werner Herzog has spent his entire career insisting on the difference between fact and truth. “There are deeper strata of truth in cinema,” he wrote in his 1999 Minnesota Declaration, “and there is such a thing as poetic, ecstatic truth.” There also must be an ecstatic lie, in which we are led beautifully and elegantly to a dead end. Herzog also observed in that declaration: “Tourism is a sin.” And here we have Werner Herzog: Tour Guide, helping an internet security company tell us of the importance of internet security.
It is all, in the end, innocuous. NetScout has simply made an impactful film that effectively serves and works beyond its marketing origins. But will the general practice remain innocuous if another great filmmaker makes an invisible propaganda piece for say, a charter school think tank (as graced many festivals in 2009), or a toxin-spewing corporation like Monsanto (whose use of weed killer glysophate is defended by Neil DeGrasse Tyson in another industry-funded documentary), or a weapons manufacturer? What are the ethical limits of a festival like Sundance -- both for creating a space for true independent cinema, and for ensuring audiences and critics know just who made their film and why?
Sundance above all has been cursed by its success. The always-elusive balance between industry access and big-money irrelevance has been especially difficult to find in Park City. A 2010 Time profile has festival founder Robert Redford worrying that “Sundance has been ‘sliding’ of late, blaming ‘ambush marketers’ for taking over storefronts to promote their swag and celebrities who just show up for the paparazzi attention.”
Was Lo and Behold essentially another example of Redford’s dreaded ambush marketing? Certainly yes. Was Werner Herzog just another celebrity showing up for paparazzi attention? Certainly not.
But it is, perhaps, because of the latter, that the film community failed to see the former. If the people who are paid to scrutinize and agonize over films missed this, what hope does any viewer have in the future to know who made the movies they’re seeing and for what purpose?
#werner herzog#lo and behold#internet#internet documentary#oscilloscope laboratories#o-scope labs#musings#film writing#film journalism#celebrity culture#fitzcarraldo#grizzly man#memes
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Family Pet Bloggers Journey 2020 888011000 110888 This post might consist of associate links. We may make money or items from the firms mentioned in this message. < img data-pin-description="Pet Bloggers Journey 2020: Share Your Adventure-Our annual blog site testimonial addressing inquiries concerning last years accomplishments and also this years objectives.”src =”https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_700/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020-700×467.jpg”alt= “Pet Bloggers Journey 2020: Share Your Adventure – Golden Retriever pup gazing to the left.”class=”wp-image-29596″srcset=”https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_700/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020-700×467.jpg 700w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020-400×267.jpg 400w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_150/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020-150×100.jpg 150w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_768/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020-768×512.jpg 768w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_735/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020-735×490.jpg 735w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_1200/https://puppyintraining.com/wp-content/uploads/pet-bloggers-journey-2020.jpg 1200w”dimensions=”(max-width: 700px)100vw, 700px” > Welcome to Pet Bloggers Journey 2020!.?.!! I ‘m so satisfied tobe organizing the inaugural Pet Bloggers Journey. If you haven’t already you’ll wish to have a look at our previous post that includes a little of background behind the Pet Bloggers Journey. Animal Bloggers Journey: Share Your Adventure Today we put our typical blog subjects on hold and celebrate our accomplishments, share the desires we have for our blog sites, speak about objectives, and also urge our fellow pet dog blog owners. So, let’s get going and start the Pet Bloggers Journey! If this is the very first you’ve heard of the Pet Bloggers Journey and also you would certainly like to get involved, you’ll discover all the details as well as the inquiries in this blog post. Pet dog Bloggers Journey 2020 Pet Bloggers Journey– Share Your Adventure 1. When did you begin your blog site? And also, for anybody dropping in for the first time, please provide us a fast summary of what your blog is about. My initial article went reside on this blog site on August 1st, 2007. Yowzers! I’m turning up on my fortunate 13th blogiversary! I began my blog to chronicle the trip of my initial Guide Dog pup in training, Stetson. Ever since I’ve educated lots of Guide as well as Service canine pups sharing my training ideas and experiences along the road. 2. Name one thing about your blog, or one blogging goal that you accomplished throughout 2019, that made you most pleased. This blog site is my full time work. Yep, it’s mored than a year because I quit my task in corporate America. Among my 2019 goals was to enhance my earnings. Exactly how did I do this? I requested for more money. It seems basic enough, however when put into practice it’s exceptionally challenging due to the fact that if you’re like me then you’re complete of selfquestion. Am I worth that much? Do I do an excellent task? Is my blog worthy? In 2019, I brushed aside my self question, got the phone, and straight out requested more money. And also guess what? They claimed yes! 3. Which of your 2019 article was your favored and also why?( Please consist of a link.) We started this blog site due to Stetson. In 2019 we said goodbye to Stetson . Shedding a pet after 12 + years is nothing short of ravaging. Not a day goes by without me considering my buddy. Stetson, we miss you every day. Here’s Stetson’s memorial post: Stetson, Our First Guide Dog Puppy In Training As I answer this question I’m wearing a set of socks covered with Stetson’s adorable face 4. What was the biggest blogging obstacle you encountered in 2019, and how did you tackle it? June 2, 2019– Google Core Update. It had been a while because I was actually slapped down by Google. On June 2nd … well to be truthful it took a day or two, however by the time the dust resolved I shed about 25 %of my traffic. Yep, quite considerable when blogging is your full-time job. Just how did I tackle this difficulty?“I understand what I need to do now. I got ta keep breathing. Due to the fact that tomorrow the sun will increase. That understands what the trend could bring?”– Name that motion picture.– Actor: T _ _ H _ _ _ _– Movie: C _ _ _ A _ _ _ Yep, I kept building ahead as well as currently I’m seeing some rebound and also ideally by June 1st 2020(pre-google put)my traffic will certainly have enhanced by 25 %. 5. One objective that we all appear to share is we want to reach even more individuals. What is your # 1 tip for bringing more traffic to your blog? I understand how to obtain even more website traffic to my blog site. You’re not going to like my solution: My # 1 suggestion for bringing even more traffic to MY BLOG is to create even more material. I think producing more web content is the solution for most of us very long time blog owners. Sure Colby, however what would your # 1 tip be for new blog owners, those of us attempting to reach that 25K Sessions to join an advertisement network like Mediavine!.?.!? I recognize a great deal of blog writers have actually discovered a ton of success with Pinterest (tip, tip perhaps you and I should up our Pinterest game). I am not one of those blog owners. I obtain about 20K sessions a month from Pinterest. Good, but not wonderful. What’s your # 1 idea? Guys, there’s no magic bullet on this set. There’s a lot you require to do as a blogger. Carol Bryant and Maggie Marton’s publication Pet Blogging for Love as well as Money is a fantastic summary with tons of great tips as well as info. It wasn’t until I review their book that I realized how much you need to recognize to be a blogger. That being said if I only get to dispense one pointer … My # 1 pointer would certainly have to be to resolve your viewers’s troubles. What problems do your visitors inform you over and over once again? Ask yourself: what concerns do you have that you would certainly like solved in a post. Email your visitors, create an article, or social media sites message asking what troubles are they taking care of today. After you gather these questions/problems answer them in agonizing information. 6. Do you do sponsored posts/reviews? If so, what do you discover jobs best as well as exactly how do you establish what to bill for an article, social media shares, and so on? Otherwise, is this something you would certainly such as to do even more of? What hurdle is getting in your means? My ideal suggestions for funded posts/reviews is to not offer on your own short. Ensure you make money what you deserve. When I initially started I approved cost-free items in return for my sincere review as well as I was delighted that was back in 2008. Today I believe all pet dog blog writers ought to bill something for a funded post/review. Just how do I determine what to charge for a sponsored blog post? Initially, right here are some tools that inform you what they assume you should charge: TapInfluence When I was with their network they had a suggested rate for funded articles,–. I’m not with TapInfluence any longer, however I believe their recommendation for my blog was $500 per article. Social Bluebook– they have a tool that tells you just how much to charge for sponsored work. I just visited their device and also the recommended rate was $679.75 per post. These are the 5 things I consider when determining how much to bill for a funded blog post: How several hrs do I need to purchase this job?— You must get paid for your time. What premium should I charge for uploading to my blog site?— Your viewers trust you, you get traffic, your blog site has history. There is a lots of value in your blog. Add— Shares to social media sites, email newsletter, and so on. Is this included or are you billing an extra fee? Just how much does the item cost?— If it’s a costly product I could think about that when determining what to bill. Do I want to do it?— Sometimes these projects fit perfectly with your internet site other times it fits, yet really feels required. I believe the elephant in the area is what are pet blog owners charging for sponsored posts? Below’s my answer Over the previous few years I’ve charged anywhere from $300– $1,500 per sponsored blog post. 7. Looking forward to 2020, if you complete only one thing with your blog site, what do you hope it is? Raven is mosting likely to have another clutter of young puppies. I would certainly such as to continue helping Service Dog Organizations by giving pups for their programs, but I’m uncertain if I will certainly proceed raising litters. I had a collection of articles concerning Raven’s initial trash of Golden Retriever pups, yet I haven’t done much ever since. For Raven’s final clutter I ‘d such as to put together a video collection regarding increasing a litter of young puppies. 8. What steps are you preparing to take to guarantee you reach your objective? A trash of pups is a lots of work and also they expand quick! I have a pretty good idea of when the pups will certainly get to significant milestones. When functioning with video clip I discovered one of the most crucial points is to have a script for what you want to shoot, in the past. I need to create a manuscript for every single video clip I intend to generate. Currently the strategy is day-to-day video clips which implies I need to create 56 scripts in between currently and whelping day!.?.!! Don’t fret, we’re not intending on having pups until September 2020. 9. The blogging landscape is constantly changing. What adjustments in blogging do you see can be found in 2020 and beyond? What plans do you need to develop? Basically considering that I started blogging people have actually been anticipating video clip will control the web. I think it’s time to hop on that wagon. I did a lot of video clip (by my requirements) in between 2010 and also 2012. Ever since I haven’t done way too much. 2020 will be the year of video clip for me. Starting in February 2020 I plan on generating one video weekly. Raven will certainly have one more clutter in 2020. I’m planning a video clip collection for her final litter. An additional young puppy might be signing up with the family members. If so, I’ll have another video series in the jobs. Recall— when I did my Puppy In Training TV collection my apple iphone did not have video as well as I did everything with a Flip Camcorder. Remember Flip Camcorders? 10. If you could ask the pet dog blogging neighborhood for help with one obstacle you’re having with your blog site, what would it be? Yearly I invest a lots of cash on my e-mail provider, yet I do not assume I’m obtaining very good ROI from my email checklist. What is your # 1 tip for constructing an effective email list? There you have it. My payment to the 2020 Pet Bloggers Journey. Currently do not fail to remember to drop us a line in the comment area and hop on over to the following article in the Linky. It’s a great time to talk with old buddies, make new ones, share wisdom, as well as absorb the knowledge of others. Thanks to everyone for participatinng! Make certain to add the straight link to your article below, as well as consist of the Linky code on your blog to make it simple for every person to hop to your post. Leading Picks For Our Puppies FINEST PUPPY TOYWe Like: Snuggle Puppy w/ Heart Beat & Heat Pack-Perfect for new pups. We obtain all of our Service Dog pups a Snuggle Puppy. IDEAL DOG CHEWWe Like: Best Bully Sticks-All of our young puppies enjoy to attack, nip, and chew. We love utilizing Bully Sticks to assist divert these undesirable habits. IDEAL DOG TREATSWe Like: Wellness Soft Puppy Bites- One of our favored treats for training our solution pet pups. Look into more of our faves on our New Puppy Checklist.
Welcome to Pet Bloggers Journey 2020! I’m so pleased to be organizing the inaugural Pet Bloggers Journey. , if you haven’t already you’ll want to examine out our previous post that includes a little bit of background behind the Pet Bloggers Journey.. Pet Dog Bloggers Journey: Share Your Adventure Today we put our regular blog subjects on […] The post Pet Bloggers Journey 2020 showed up initially on Puppy In Training.
from Lucky Dog Solutions http://www.luckydogsolutions.com/pet-bloggers-journey-2020/ from Lucky Dog Solutions https://luckydogsolutions.tumblr.com/post/622166331431763968
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Why We Need Treatments Beyond Just CPAP
The following blog article Why We Need Treatments Beyond Just CPAP is republished from Elly Mackay's Sleep Blog
Positive airway pressure therapy isn’t for everyone, says AASM award winner Richard Berry, MD, FAASM, who also shares his insights on positional therapies, neurostimulation, and interface selection.
By Lisa Spear
The sleep medicine subspecialty is a rapidly evolving field, and one that needs leaders and educators to cultivate the next generation. A practicing clinician and professor, Richard Berry, MD, FAASM, has stepped up to meet this need by contributing countless hours over the course of his nearly 35-year career to guide clinicians who are entering the field.
To honor his contributions and dedication, the American Academy of Sleep Medicine (AASM) awarded Berry with the 2020 Nathaniel Kleitman Distinguished Service Award. The award is presented to an individual who has made significant contributions in the areas of administration, public relations, and government affairs. The AASM announced the annual award winners in April.
“I’ve worked with a lot of wonderful people at the American Academy of Sleep Medicine and in getting this award I would like to thank the Board of Directors and staff,” says Berry, a past president of the AASM Foundation and the current deputy editor of the Journal of Clinical Sleep Medicine.
“I am very grateful for the experience of working with so many dedicated people.”
Richard B. Berry MD, FAASM is the recipient of the Nathaniel Kleitman Distinguished Service Award for dedication to the #sleep field and significant contributions in the areas of administration, public relations, and government affairs. https://t.co/zdk7MpZ5JX pic.twitter.com/Q22BrBQyr0
— American Academy of Sleep Medicine (@AASMorg) April 7, 2020
A professor of medicine and the medical director of the University of Florida (UF) Health Sleep Disorders Center, Berry has grown the UF & Shands Sleep Disorders Center from two to 12 beds and from performing 250 sleep studies yearly to currently more than 3000 in-lab sleep studies and over 450 home sleep apnea tests per year. He accomplished this while leading the university’s sleep medicine fellowship program and treating patients at also starting the sleep program at the Malcom Randall VA Medical Center’s sleep medicine program in Gainesville, Fla.
Berry is also the author of Sleep Medicine Pearls, a popular medical textbook, which examines a series of clinical cases.
Sleep Review spoke with Berry about the future of sleep medicine and how to best serve patients. The following Q&A has been edited for length and clarity.
How do you anticipate CPAP mask selection will evolve with the development of new technologies?
Berry: Mask selection and adjustment is one of the big challenges that we face when we are taking care of people. That’s one of the major obstacles. There’s technology now that actually scans patients’ faces and perhaps recommends masks that will fit them better. This is one area where we can make a difference. There’s already been progress and there will be a lot more. There will be more personalized, precision-fit masks.
What are some important factors in interface selection?
Berry: Careful mask fitting and educating the patient on how to adjust and clean the mask is very important. Testing mask seal under pressure, if possible, avoids sending a patient home with a mask that looks like a good fit but then leaks when tried at home. Many years ago, Glen Prosise and I published one of the first papers on use of full face mask (a mask that fits over the nose and mouth). Such masks are definitely useful but they have their limitations.
One patient I had was using a mask over his nose and mouth because that is what he used during his titration. He was on fairly high pressure although quite thin. He complained that the mask was leaking and waking him up. We tried several masks, but were unable to find a good fit. About a year later, he came back to see me and he had gone to another sleep center and they had changed him to a nasal mask. And, guess what? He required a lot lower pressure and had a lot better seal and liked it. So in other words, he was someone who absolutely did not need a full face mask and could be converted to a nasal mask and that taught me a big lesson. Try to use a nasal mask if possible.
[RELATED: On-Demand Webinar: CPAP Masks: You Never Get a Second Chance to Make a First Impression]
What is a reasonable adherence rate for CPAP?
Berry: The traditional statement is that about half the people who start on CPAP will adhere to treatment. Those rates are higher in some populations. If you work really hard, it can be more like 70%. It is still a challenge. Many physicians obsess about mild elevations in the residual AHI but getting the patient to use CPAP the entire night is more important. However, CPAP is not for everyone and we need other treatments. Current alternatives include positional therapy, surgery, oral appliances, and nerve stimulation therapies. There is also active research on medications to maintain upper airway muscle tone during sleep. Hopefully, a clinically useful and well tolerated medication will be found in the future.
What is the future of positional therapy for obstructive sleep apnea?
Berry: I do think that there is a segment of the population who could be well treated with a positional device. There is certainly a segment of the population that if they stay off their back during sleep, their sleep apnea is very mild. We conducted a study [published in the Journal of Clinical Sleep Medicine1] in which it showed promise.
We haven’t had very good devices until recently. It is important to have devices that can record adherence, so we really know that the devices are being used and how successful they are at keeping people off of their backs. And, also, these devices need to be comfortable, so there’s been a lot of progress with that recently. And there has certainly been studies showing efficacy, but there probably needs to be more long-term studies. The question going forward is: What is the long-term adherence with these devices?
Do you have any advice for other clinicians who might want to begin prescribing positional therapy for their obstructive sleep apnea patients?
Berry: A lot of the devices now have cloud-based information, so you can monitor how well the device is being used. That’s important—to see if there is a clinical benefit.
What is your opinion of the use of devices that use neurostimulation for the treatment of obstructive sleep apnea?
Berry: It is not for everybody, but I do think there is a segment that do really well with it. The price is the major issue. Getting insurance to authorize it is sometimes a challenge and it depends on the insurance. Sometimes it works really well. We do it at the University of Florida, and I have had several patients who have done well with it.
You need to work collaboratively with the surgeon. And you need to monitor the patients for any changes in their sleep. So, for instance, if someone is suddenly not having restorative sleep or snoring, they may need another study or an adjustment of their voltage. The program so far is very successful and there is ongoing research in it and, to my knowledge, studies have shown effectiveness is maintained.
Lisa Spear is the associate editor of Sleep Review.
Reference
1. Berry RB, Uhles ML, Abaluck BK, et al. NightBalance sleep position treatment device versus auto-adjusting positive airway pressure for treatment of positional obstructive sleep apnea. J Clin Sleep Med. 2019 Jul 15;15(7):947-56.
from Sleep Review https://www.sleepreviewmag.com/sleep-treatments/therapy-devices/cpap-pap-devices/treatments-beyond-cpap/
from Elly Mackay - Feed https://www.ellymackay.com/2020/06/12/why-we-need-treatments-beyond-just-cpap/
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was the case and ended up being that. The g . p certainly doesn’t agree that the diet pills had something to do with it and offered Jake some viagra to obtain him going again. Jake totally rejected this suggestion and, very annoyed he decided to refer to Dr B and then Dr Deborah. When Dr C also suggested Viagra Jake thought i would see a specialist, an endocrinologist. Time for wheel on the Experts says Jake to himself.A folder that Hound Dog Hacker likes to purchase an ancient nosy around on web site is your wp-admin folder – products the storage place for all the your blog’s most sensitive data. So here’s stunning tip to secure ezinearticles.NOTE: Approach might be the pain your past neck that you if will not want to have a static IP address, however, if tend to be with an internet service provider that features a range, many add garden.You don’t need to possess a ‚list’ to a successful internet business owner. Most, if not all, of the gurus in the internet marketing business today started absolutely no customer list.There are several possible symptoms, I can place a few here. Hot flashes, irritability, irregular heartbeat, mood swings, trouble sleeping, changes in menstrual flow and timing, loss of libido, difficulty concentrating, anxiety, incontinence and depression are fairly normal symptoms for perimenopause.Most WordPress blogs display a little warning globe Dashboard that tells you when the brand new version is released and a link with regard to you to click to download it. If yours doesn’t, then it’s worth checking the WordPress website fairly regularly for updates. They will invite anyone to sign up for email notification of updates.Erectile dysfunction pills genuinely are a simple solution to hide big problem of impotence. Namely the plaque and the flow of blood problem that is causing the impotence issues. Though impotence medication will make you think that you have cured the issue, you might be only tricking your body into synthetically pumping more c http://mmiblog.com/uncategorized/best-prices-for-viagra/ http://mmiblog.com/uncategorized/take-viagra-everyday/ http://mmiblog.com/uncategorized/why-would-a-woman-take-viagra/ http://mmiblog.com/uncategorized/brain-viagra/ http://mmiblog.com/uncategorized/buying-generic-viagra-in-canada/ http://mmiblog.com/uncategorized/how-to-ask-for-viagra/ http://mmiblog.com/uncategorized/levitra-side-effects-vs-viagra/ http://mmiblog.com/uncategorized/how-to-get-viagra-without-prescription/ http://mmiblog.com/uncategorized/revatio-viagra/ http://mmiblog.com/uncategorized/viagra-or-sildenafil/
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florida flood insurance rates zone ae
"florida flood insurance rates zone ae
florida flood insurance rates zone ae
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My insurance was due on 15th October but because km away at uni and the car is at home I completely forgot to renew it until today. If I decide to renew it now are there any consequences for paying it late? I would declare sorn but I don't know how it works and When I go home for christmas I do want to be able to drive. I've got 3 years no claims and my insurance has gone down a lot since I started to drive so will I lose it?
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i got into a car accident 4weeks ago. the person begged me not to call her insurance company n said she'd pay for everything. after i got my estimate then she decided not to pay b/c its about 4000. it took her 2weeks to decide. i already talked to both of my insurance company n her insurance company. it wasn't my fault, and i have a witness. i don't want to use my insurance b/c i have to pay 1000 deductible and i'm not sure if i can get it back, and why should i if it was that person's fault. her insurance company said i should just use my insurance, and my insurance company said it'd be easier to use her insurance. what should i do? should i just wait? b/c i really don't want to pay a 1000 dollars.""
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How much will an Acura Integra GSR 4 door insurance cost?
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Whats the cheapest insurance i can get for a 2006 or 2008 suzuki gsxr 600?
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Disability Insurance?
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florida flood insurance rates zone ae
florida flood insurance rates zone ae
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I am 16, female and driving a sports car [[camaro]]? please give an average for texas and several different companys!""
Insurance rates and quotes?
hi im Robert, im From the MD NJ NY areas. lived mostly In Maryland and central New Jersey my life im 19 i lived in florida for a little over a year. wanted to stay but the Economy has done its toll on me and my bank account & Loosing a job there but back in MD i have a new job and also an opportunity to work out of the Baltimore Office or the Freehold NJ Office. i know when my father had an Courier delivery company he paid Alott and out raged prices to insure his trucks. and even paid 950 a month for one car in staten island NY. which was the place we lived for time. but anyways. i have a chevrolet G2500 Express Cargo Van that i do nothing really but commute and put tools in for side work and remove trash and stuff. and take on road trips because i can turn it in to a RV within 30 minutes and hook up a genertor. its pretty cool. but thats in-material, so anyways. i don't want to Pay through the Nose for Common/Average Car/Truck insurance Any Answers or suggestions will be glady Appreciated! Thank You!""
florida flood insurance rates zone ae
florida flood insurance rates zone ae
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Anyone know any good cheap car insurance providers?
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Tittle say it all, best answer 5 stars""
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my little niece is 5 years old and my sister is planning to start investing for her education early ( i know this is too early but she wants to give her the best!). She is very creative and paints really well but then she wants to become an Astronaut like Kalpana Chawla :-) now-a-days there are a lot of child insurance plans coming up-all look the same to me. Was thinking if someone can tell which one is the best : Aviva Child Insurance, ICICI, Kotak, etc..""
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Looking for Good Affordable Health Insurance?
Im 20 a year old woman in college, I recently found out I was pregnant. I want to find affordable health insurance coverage for me and my unborn child. I dont want to rely on government assistance. I was jus wondering what should I be looking for in health insurance, and maybe some suggestions in policies or insurance carriers! Thanx a whole bunches!""
""Auto Insurance, Please Help!?""
What are good coverage amounts for Bodily Injury, Property Damage, Medical Payments, Uninsured Motorist and Under-insured Motorist for auto insurance? I just want to make sure i have enough coverage for my insurance.""
Can I afford motorcycle insurance?
So here is my situation: I currently own a 2003 Toyota Matrix that I make payments on. In between the payments and the insurance and gas, it costs about $350 a month to have that car. For the last couple years I've been really interested in getting a motorcycle, specifically a newer Kawasaki. According to my research, I could find a Kawasaki Ninja 250cc for somewhere around $3000. My question is basically how much insurance do I need? Right now I have comprehensive coverage for my car so that if I'm in a wreck and it's totaled I can replace it. If I had a bike AND my car though, I don't want replacement coverage for a secondary vehicle (even one as cool as a motorcycle). I got quotes from Geico and State Farm that put my minimum amount of insurance a month in the neighborhood of around $30. Does this sound accurate to anyone? Also, can anyone just give me some sound advice about owning both vehicles and whether it's worth it?""
Can I legally drive my mother's car if i'm not on the insurance?
Im a 19 year old with a driver's license and I live in New York. My mother has insurance on the car, but I'm not on her insurance policy. If I get into an accident am I covered at all? Also from a legal aspect, if I get stopped by a cop will I be in trouble\will my mother's insurance go up?""
California earthquake insurance?
Looking for other Californian's out there that have earthquake insurance and about how much it costs per year.
How much will auto insurance be?
I am going to be getting my permit in a month and i already have a car. its a 94 plymouth acclaim 4 cyl and i was wondering how much insurance will be, I will be joining my moms insurance she has farmers.""
What is the best health insurance plan for my husband and I?
We're age 20 & 22. In school. Don't receive insurance through work. Live in Michigan. No health problems right now (that we know of) lol. We can afford about $50 to $100 per month. Looking for dental and a visit or two per year to a physician (checkups) for each of us and a deductible that can work around that and decent co pay.
Car insurance!?
im looking to get a car and insurance on my own is outragous. the question is my mum has her own car with her policy with NIS. on direct line i want my mum to be the main policy holder with me as an additional driver. is this possible for my mum to have 2 policies on 2 different cars?
Medical Insurance too expensive?
Currently I am paying $514.03, every WEEK to cover my family of four. Our employers do NOT cover a huge chunk of the costs. I am completely ignorant to this new Obamacare, but I am also starting to learn about it. The only thing I seen happen with Obamacare is yes my insurance got better and stronger (Open Network), but it also increased over $200 a week. I am not kidding it is about $2,064.00 a month. I can't afford to go to the Doctor and pay the Co-Pays because of my weekly payment!!!! It almost seems better for my husband to lose his job and we can collect welfare/medicaid! What is out there for us? Please don't tell me to shop around because I have and its very expensive. I can save $50 and some even increased over $100. Nothing in our medical history to cause expensive insurance either. What does Obamacare do for this situation? Who can I call to get some help?""
""Insurance estimate way to low, help?""
Ok, So about 2 weeks ago I was at a friends house. When I walked out and was getting ready to get into my truck, I noticed all four windows from the passenger side and drivers side smashed out, along with my truck being keyed all around on every panel. I called my insurance company the next day and a few days later they sent someone to give an estimate. I wasn't there though. So I then received a check in the mail, along with the breakdown of the estimate. They gave me $2,600, minus my deductable left me stuck with a check for $1,600. I felt that was way to cheap for a brand new paint job and to replace my windows, so I went around and got quite a few estimates of my own. They ranged between $5,800 - $7,000. I faxed them over the estimates, and what they told me was that the way they worked was I'm supposed to show them their estimate and they are supposed to work with the shop owner from there. So today I went, and as the shop owner was reading through the estimate, he was laughing and pointing things out, saying they can't be serious. He said there is basically no shop that would do all that work for cheap. He says I might need a lawyer. Any advice guys? Because all I want is my truck fixed, and its turning into a big ordeal. I drive a 2003 Chevy Silverado just in case that matters. I also still have they check they gave me sitting my my drawer, haven't cashed it.""
Whats happens if I don't get car insurance?
I have a speeding ticket on my license, I'm about to go to court for another speeding ticket (19 over) and a reckless driving ticket (for burning tires). I am 18, with a Nissan 300zx (2 seater sports car) My insurance is currently $120 a month for liability (I think) , and will probably go WAY up I was thinking, what if I don't renew my insurance? Will I just get a $200 ticket when I get pulled over for it? $200 ticket >>> $300 a month for insurance More knowledge the better, cuz the 2 tickets I just got are gonna cost me out the ***, and insurance is ridiculous anyways, I have 0 wrecks, I'm considered high risk with tickets even though its just speeding and burning tires. Speeding on old highways with nobody on them, the worst thing I have to worry about is deer. Burning tires in secluded areas on roads nobody drives on really.""
Car insurance for new driver?
im looking for car insurance but all of them are over 22,000 but i herd from alot people that its would be 1000 and all my friends pay about 1000 so why is it so expensive?? i live in london and im 19 yers old, i passed my driving test last week.""
Term Life Insurances-Insurance Law?
Hi I was wondering if you would be able to look at a brief summary of my family situation and give me some suggestions.I want to get insurance but can u recomment some changes in what I presently have. I thank you. I am married and have 3 childern (ages 9, 12, and 16) I just bought a waterfront home which is valued at 500,000 with a 300,000 mortgage. My jewrely is about 10,000. We have 3 cars a 2004 BMW, a 2002 Lexus and 1997 Jeep Wrangler. My husband works at a large manufacturing firm and earns about 125 K. I run a day care center from my home and earn about 45K. I don't have any employees. My kids all go to private school - which costs me about 25 a year. We honestly have no savings or investments and almost no discretionary income at the end of the month. ( which is a main reason I am writing this!) I met with a financial planner and they suggested on purchasing a 50,000 variable life policy for each of us as an investement. I think i am worried about the high vost of these policies This is what is presently covered property risks Ho3 with no endorsements or riders, dwelling 300,000, liability 100,000, medical payments 2500/person, uninsured/underinsured motorist 100,000,collision and other than collision (100 deductible) Personal risks: Life - my husband employer paid group term 50,000, we both have 50,000 universal life policy disability - mr. murphy - employer paid group policy (LTD with a 90 day wait with benefits to age 65) I have no coverage Medical: My husband - employer paid Major Medical (family plan) myself - i have an individual plan and still pay premiums I thank you for whatever you can give me!!""
How much is motorbike insurance?
I am 25, about to get my first 750cc bike, I have no previous experience, living in London how much is my motorbike insurance likely to be? Just want a rough idea, as I don't have a bike yet so can't get a quote.""
Im 16 and trying to get my license but my parents won't let me because of insurance costs
anyone have any ideas?? btw im not allowed to work
Where can i purchase insurance online?
Hello, im 23 and i would like to purchase non owner car insurance, because i always travel and rent car. So where can i find one online? Thanks""
Which state does someone have to live in for cheap car insurance?
Which state does someone have to live in for cheap car insurance?
""What car would be cheap on insurance now, but in a few years time be able to modify it?
I want a car that is quite low on insurance now while I build up no claims bonus. Then in a few years be able to upgrade it into a little street rocket. Please don't suggest mustangs etc
Where should we keep car insurance papers and license plate registration?
My husband and I live in Ontario and currently share one vehicle. He insists on keeping the insurance papers and plate registration in his wallet but if I need the car I have to get them from him each time (of course, if we get stopped we can be ticketed for not having the papers). The problem is, we are both extremely busy and sometimes forget to give them back to each other and find ourselves driving without the papers. My question is, where is the best place to keep these papers (I've heard you shouldn't keep them in the car in case its stolen) AND/OR are they valid if photocopied and one of us keeps THOSE copies in our wallet? I've heard that using a true copy, whatever that is, is accepted but that some police officers won't accept them at true if you're stopped. This is becoming a real problem for us...please help!""
What's the best and cheapest Insurance Company for Motorcycles?
I want to buy a 2007 Honda CBR1000RR. I live in Georgia. I was quoting online and the prices are insane!!! I could buy a Range Rover with those monthly payments!!!
florida flood insurance rates zone ae
florida flood insurance rates zone ae
Breast Reduction/Will my insurance cover it?
I submitted my request through my primary doctor and of course they denied it. However, they sent me an approval to see a plastic surgeon, so I went. She said I was a great candidate and that she will send pictures and notes to my insurance. The insurance hasn't approved the reduction, but again they sent me an approval to get a mammogram done. is that normal? i got it done and of course everything is fine. I called the PS and they are resubmitting my request a long with the mammogram results. Am i on the right track? Do you think they will approve it?""
What insurances will insure scooters?
I am planning on opening a scooter rental business very soon. I need to know how I can get these scooters insured. How much usually would it cost. Please let me knoe someone.. Thank You
I have got automatic driving license 2 days go and I`m looking for car insurance?
i just checked with direct gov to understand the insurance policy then i checked the compare sites to get a better deal depending on the car that i will buy , the problem the least ...show more""
What type of insurance is better: private healthcare insurance or union insurance?
I used to have Kaiser Permanente but now I'm on a union healthcare plan because my mom works at a grocery store. I used to always be able to see a therapist a few times a month no problem when I had Kaiser, but with the union insurance I tried to go and after a few months it sucked up all the money in our insurance and we couldn't go to see any more doctors until the next year. Should I switch back to Kaiser? I'm mostly concerned with being able to see a therapist a few times a month, maybe a dermatologist a few times a year(currently I'm being treated for my acne), and being able to get contacts and a yearly eye exam(which I can do with my current insurance) and also being able to see a good dentist biannually(I can also do this with my current insurance) So pretty much all I'm missing is the mental health care I want! Would Kaiser be able to provide me all of this? Thanks in advance for any helpful input""
Pregnant and no insurance?
hi, i have a friend who is about 3 months pregnant now and she has no health insurance. she is currently working but the employer does not provide benefits of any sort. she does not make that much an hour i think minimum wage and she is working part time. so she is without health insurance for her and the baby. she knows that she can probably get approve by medicaid to cover the pregnancy expenses but her mother is over age 65 and retired and she is currently on medicaid. and she know that if she were to find another job the insurance""
Sr-22 insurance how much does i t cost?
I got a dui in 2002 and i havent drove snice i have a car paied off and its a 92 cavilier does anyone know how much my payments would be each month and all i want to put on it is just relaible insurance
Car Insurance for 16 Year old Boy in CA?
I am looking to buy a car, I had a list of all these cars... but then when I had a quote put on them... I was shocked. I was looking at BMW 325i, Jeep Cherokee, and Mitshubishi Montero... each costing around 2500 for full coverage. What car brand or type would have a relatively low insurance cost for my age and gender group?""
What medical insurance companies will not cover sport injuries?
I am writing a report on insurance coverage and sport injuries. I know that most medical insurance will not cover an injury that occurred while playing on an athletic team. I want to know which specific companies and their policies
What does depreciation cost mean when it comes to home insurance?
filed a claim to replace my floors.getting a check in 5-7 business days.it says i have 180 days to replace the floors,to cover depriciation cost.what does that mean exactly?""
Does 2 Insurance Policies Affect Each Other?
I am going to be buying a car and the cheapest way of getting insurance is by naming my mum the named driver of the car and i was added on..but she is worried that if i crashed it would affect her no claims bonus on her other policy..would it?
""Could $5,000 cover the healthcare insurance premium for a family?""
If McCain's credit becomes reality, doesn't it seem logical that a major healthcare provider would put together an affordable health insurance package for the credit amount and market the heck out of it? Obviously, it won't have all the bells and whistles, but people would be covered. There is the issue of the tax on the premium, but it still seems like a good idea. This link was interesting - it describes both plans clearly: http://money.cnn.com/2008/03/10/news/economy/tully_healthcare.fortune/""
I need cheap car insurance?
I am a 18 year old female and i have some violations against me such as speeding, driving with a suspended license and failure to yield ticket. My parents won't put me on there insurance so i need to find my own but they are all wayyy to expensive so far, anyone got any ideas? please""
Can I lose my job for not having insurance?
I have heard so many different things. But I called my job today and I found out that they are offering insurance but it is to high to buy for me because it would cost $30 per week. ...show more
Does a classic muscle car cost more to drive?
Would a 67 mustang cost more to own? Like does it burn more gas? And is it harder to drive than normal cars? I don't want to get a modern cars, I feel like they're faceless boring machines that all look the same. I want a car that will be fun to actually drive and be seen in. Would it also cost a lot of drive around a mustang for like the whole day, every day?""
Can i cancel my car insurance immediately? cancel same day and not pay for the following month?
The reason is i sold the car and the insurance guy said the car is still in the system (1st of the month), so i would have to pay still. he said if i canceled on the 15th it could have been canceled sooner and i wouldn't have to pay. i just think it's odd since i don't even have the car anymore. not sure if this makes sense? thanks""
Do I need business insurance for my small cleaning jobs?
I'm looking to start a VERY small residential cleaning business. I would be the sole worker, just looking to make a little extra money. I'm not planning to hire any employees and I'm hoping for just maybe 2 or 3 houses a week. Do I need a business license as well as Property and Casualty insurance for something this small? Can anybody offer any advice? Bonding, insuring and licensing can be costly and if I can put this off until my business grows, that would be excellent. ANY advice is extremely helpful :)""
Is it legal for auto insurance companies to adjust rates based on where you live?
I live in California, and I thought it was now illegal to charge more or less based on where you live. Does anyone know the laws regarding this?""
Can I get my national insurance number at 15?
I've just turned fifteen three months ago and really need a job, Whsmith say they hire 13-16 year olds during times near Christmas but you need a national insurance number. I know you automatically receive it a few months before you're 16 but I'm wondering whether you can ring up and get one now? Thanks x""
Auto insurance?
which auto insurance should i get for my 2005 chrysler sebring? i have farmers but its so freaking expensive! i pay 200 dollras every month and i know theres people who pay less i wanna know which insurance would be cheaper? but i want full coverage and everything.
""How much can I expect car insurance to cost if I am female, and have a used car? What is the range?""
I am looking for a car, I don't have a lot of money, and I'd like to have an idea how much my insurance would cost me. I am female, and a first time driver. Can anyone give me a price range?""
Car insurance and deductibles?
Last year I hit a car the damage was way less than the deductible. The person had on there car. The car insurance company wants me to pay for damage plus the deductible. Is that legal. I have know problem paying for damages, but the damages are only 1/3 of what they are demanding I pay.""
Can someone ballpark what car insurance would cost for a 16 year old male with a jeep cheroke?
Can someone ballpark what car insurance would cost for a 16 year old male with a jeep cheroke?
Where can I get cheap auto insurance?
I am paying too much on auto insurance and I need a cheap option.
Cheap car insurance PLEASEEE :(?
I passed my driving test yesterday and now really finding it hard to get insured, its so expensive what ive been quoted is redictulos, its like 3000 up to 12,000 !!! can anybody help me and tell me how to find a very cheaop car insurance place, i am only able to afford around 2000 a year but i need to pay monthly. i live in the UK Thanks guyssss much appricaited xxxx""
Should I get full coverage on my cavalier (Car insurance)?
I have a 2005 Chevy Cavalier, I currently have liability insurance. I've already been in an accident, and fortunately it was minor enough for me to get parts at a junkyard. Should I upgrade to full coverage? United auto insurance, wants $186 down and $147 monthly for 6 months. My current company wants $262 down and $131 a month, for 9 months. Which company is the better deal? Should I even get full coverage""
florida flood insurance rates zone ae
florida flood insurance rates zone ae
https://www.linkedin.com/pulse/tip-cheap-car-insurance-florida-aarp-taylor-peters/"
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