#i first got into it through the macintosh plus 420 memes back in the day around 2015

[leadendeath]

also gettin back into the vast umbrella of vaporwave/lofi(?ithinkitscalled) recently and. yeah. it was there for me before it’s still doing the same thing for me now

[rayninsyde]

Simpsonwave: the inkblot of a generation - by reddit poster NME24

Link to original post: HERE

It is a dark room, with a single-cushion sofa.

A sullen man walks in. Wearing a robe and a large pair of headphones, he sits and clicks his Walkman. As the camera slowly pans into his face – Homer Simpson’s face – melancholic synth chords usher us into a glitchy VHS world of shooting stars, childhood memories, frantic running, and unreal colours.

To the 3 million YouTube viewers of C R I S I S – even the hundreds in the comments who professed to crying – this so-called genre of Simpsonwave almost feels like a joke. And that’s because to anyone who knows its parent genre, Vaporwave, it is a joke. Isn’t it?

Origins

“Writing about vaporwave in 2016 is almost impossible” Scott Beauchamp would lament within a few months of C R I S I S being posted. Indeed, for the first web-grown genre to scratch mainstream recognition in music history, it remains awkward to write about. Critics such as Simon Chandler (2016) are prone to forgetting that Vaporwave the EDM movement is only half the story; vaporwave the meme is its other half.

In February of 2012, MACINTOSH PLUS released the online album Floral Shoppe, and with 10 million views in its first year, one song would become synonymous with the genre:https://www.youtube.com/watch?v=cU8HrO7XuiE

The out-of-place Japanese title, the cover art’s surreal juxtaposition of ancient and digital, and most importantly, the soulless, disfigured Muzak-like samples left an impression on critics. To Jonathon Dean (2012), this was “one of the best single documents of the vaporwave scene yet”, which “carefully constructs its own meditative headspace through the careful accretion of defamiliarized memory triggers”. Critical theorists such as Grafton Tanner (2013) quickly saw more than a “meditative headspace”. As a trend of combining such eerie samples with grainy commercials was popularized by Saint Pepsi’s Enjoy Yourself and Private Caller, such critics saw an unspoken anti-capitalist satire, drowning the listener in Reagan-era consumer culture to subvert its appeal.

“Why any confusion?” you ask. Just interview MACINTOSH PLUS or Saint Pepsi and their motivations should be clear. Then you run into another uncanny aspect: the alien distance between the artists and their listeners. Vaporwave artists use corporate-inspired pseudonyms, avoid interviews, and make no effort to show their faces, let alone promote themselves. When Bandcamp finally got a hold of Ramona Xavier (Chandler, 2016), who used MACINTOSH PLUS as a one-time alias, she responded “the ideological and philosophical themes behind my work come from a personal place – kind of a quarantine zone in my brain that I don’t let people into”. Each artist is a ghost on the internet, the “non-place” so many of us were raised in, which like a shopping mall, looks similar wherever in the world you go. That they refuse to be more than avatars indeed suggests deliberate alienation.

If that was the intent, you wouldn’t know it from the comments either. With its S P A C E D O U T T I T L E S, grainy Japanese commercials and faceless marble statues, it’s only fair that an aesthetic intended to leave the listener empty, confused and nostalgic was ripe for being mocked. It was, as Sam Sutherland acknowledges, endless second-hand parodying of this aesthetic across Reddit, YouTube and 4chan, as much as Vaporwave’s first-hand parody of consumerism, that propelled it into virality.

The undercurrent

It needn’t be said that postmodernism, parody and self-parody go hand-in-hand. A complete scepticism of grand narratives leads to deconstructing the “sincere” into the detached or comedic, leaving irony as the only means of expression. This scepticism lends itself to (though is not limited to) globalization, pop culture, and the worship of laissez-faire capitalism that emerged in the 1980s. Such songs as MACINTOSH PLUS’s リサフランク420 / 現代のコンピュー are a thorough exercise in deconstruction. The song samples Diana Ross’s Make Your Move, and with it, the synth sounds, motorik pulse, and cutesy lyrics emblematic of an 80s pop song. Ross’s voice is then pitched down to become ostensibly male, and the song is slowed down to assume an air of mediocrity. The lyrics are chopped and repeated ad nausem until they take on different meanings: “do you understand that it’s all in your hands?” becomes “do you understand that it’s all in your head?”

Much as a song about serious love is undermined to become one about solitude and solipsism in the digital “non-place”, the seriousness of vaporwave is undermined by internet users who, in the spirit of irony and sarcasm, refuse to take it seriously. Thus the saying “vaporwave is dead – long live vaporwave” (Beauchamp, 2016).

“Postmodernism feeds off distance,” Seth Abramson observed in 2014. “Radios, and even the early years of technological industrialization, emphasized distance in a way that was unmistakable. The internet, by comparison, is a strange mix of distance and closeness, detachment and immediacy – our sense of ourselves and strangers’ varying senses of us – that postmodernism doesn’t really seem to describe well”.

The shift

What then, given the history of Vaporwave, is so significant about an edited Homer Simpson listening to Resonance on his Walkman?

That it reconstructs the comedic and the detached into the sincere.

The Simpsonwave subgenre is best explained by YouTube user JavCee (2016): “take footage of early episodes of the Simpsons… now edit some wavy music to the footage…next, add a dream-like filter and VHS distortion to the entire video to represent the adult longing for a childhood they thought they had… even alternative scenes to better showcase the brain synapses sometimes crossing in memories…creating phantoms of times that probably never existed in the first place.”

This is quite a turn to take from Vaporwave’s agenda as we’ve described it. There is, as Sutherland (2016) points out: “something to be said about a new emotional resonance being added to a genre of music that I would argue exists specifically to mock the commercial and corporate vibe of mall-type music”.

As Homer sits like us – alone at night, ears plugged, facial expression vacant – we enter his mind to find something different to the cartoon caricature of an overweight, suburban dad. We’re suddenly thrust in memories of Marge as a teenager, Homer driving alone, his mother embracing him in a dream – Homer bowling alone – visions of his children – Homer running alone – his wife in bed. The second memory Homer thinks about, perhaps his most recent, is him sitting on bed with a strange woman, and bursting into tears.

The unexpected pain of watching this is both generational and personal; in the days that we curled up on the couch to watch The Simpsons after school, masculinity dictated that this was a side rarely acknowledged of not just cartoon fathers, but of our own fathers as well. Now, in one surreal moment, Homer Simpson runs through the woods from his thoughts, a tender victim of the passage of time.

In uploading this video, Lucian Hughes has injected meaning into not just a comedic cartoon, but a satirical genre that deliberately robs the listener of comfort. But should we allow him?

In 1993, author David Foster Wallace was a generation early in heralding “new sincerity”: “The next real literary ‘rebels’ in this country might well emerge as some weird bunch of anti-rebels, born oglers who dare somehow to back away from ironic watching, who have the childish gall actually to endorse and instantiate single-entendre principles”

Such a feeling steps away from presenting the meaninglessness of the society we have, and instead focuses on meaning at either the personal level, or in the societal future or past. To Vermeulen (2010), this is termed “meta-modernism”, something which “acknowledges that history's purpose will never be fulfilled because it does not exist. Critically, however, it nevertheless takes toward it as if it does exist. Inspired by a modern naïveté yet informed by postmodern scepticism, the metamodern discourse consciously commits itself to an impossible possibility.” Simpsonwave acknowledges the fakeness of the series, and brings that fakeness up a notch through the creation of alternate scenes.

Such videos as C R I S I S and W H E R E A M I G O I N G? both admit their manufactured nature and press on in pursuit of emotion. They are beyond political agendas and seek to quench, rather than solely bring attention to, a deep generational starvation of meaning.

And that is for better or for worse.