#i feel like ive learned a lot with this agency but im so ready to move on somewhere else

[auraswatercolors]

Spending the day across the state to co-facilitate a training, attend a remote family session, and have individual supervision for my internship. only three weeks until the end of the semester, but it's going to be a rough stretch

[iveneverbeenmorestressedinmylife]

Για το ask game Edgeworth και Ανδρέας

Miles Edgeworth 💅

First impression: OH I SHOULD GET INTO ACE ATTORNEY IMMEDIATELY THIS MAN IS GOING TO RUIN ME.

Impression now: I was one hundred percent correct in my assumptions. He did in fact ruin me. This man has the range honestly. He is kind. He is an asshole. He is traumatised. He has every subtype of daddy issues known to man. He is a bitchy gay queen. He is aroace-spec (to me). He is autistic. He has NO idea what to do with himself when he is not in a courtroom. He is insane. Ive seen it. I enjoy it. Amen.

Favourite moment: "thanks to you i am saddled with unnecessary.... feelings....". Everything about turnabout goodbyes. The talk with Franziska at the end of aa2. The talk with phoenix after the earthquake in aa3. I could literally never pick Just One moment sorry.

Idea for a story: ... I've brainstormed two (2) aus that involve Edgeworth with two different mutuals. The first one is the Eurovision au where vk just sends miles to represent germany in Eurovision and the second one is the ace attorney/παρά πέντε crossover me and @alalumin have been driving ourselves insane over. Out of the two, the first one is the most fleshed out but the second one i might actually sit down and write for one day. Thats about all the concrete story ideas ive had for this man so far dkskks. Everything else is just a jumble of vague angsty daydreams.

Unpopular opinion: hmmm a lot of people tend to ignore the fact that he was canonically suicidal after aa1 so i suppose that could count as an unpopular opinion? Like if he wasn't actually suicidal, the note meant that he straight up faked his death which makes him an even bigger asshole that he usually is, which in turn makes phoenix's misdirected anger and blame seem a lot more justified? Also a lot of people tend to ignore the fact that phoenix would NOT handle Edgeworth admitting that he meant the note literally well. And honestly im not really blaming anyone here. Their aa2 dynamic is sooo complex, Edgeworth hurt the people that cared about him by hurting himself and not all of them are ready to forgive him immediately and thats fine. I just wish more people would explore this whole thing instead of oversimplifying it yknow?

Favourite relationship: narumitsu obvs but honestly? The Franziska and Miles fucked up sibling relationship means the world to me, its like a really really really close second.

Favourite headcanon: does it actually count as a headcanon if its strongly supported by canon? Idk but he definitely avoids elevators as much as he can and considering that his office is in the twelfth fucking floor the man walks up a lot of flights of stairs. He must have thighs of steel skkskaka. Also i like to think that at some point after the investigation games he went to therapy and he finally (!) got some help for that unmedicated and undiagnosed canon ptsd hes been drowning in since he was nine years old. Also he got Pess because i love her. Maybe she is trained as a service dog. He would love her with all his heart and her death would kickstart a major depressive episode because god knows this man can't handle grief but in the end he could get over it. Maybe even get a second dog or learn how to deal with loss in a less self destructive way. Also i don't think he would ever be able to fully enjoy Christmas? Like sure his fathers death doesn't hurt as much anymore but i like to think that the nightmares rear their ugly head during the Christmas season. Sure, he IS doing better but some things never really go away. He can hang out at the prosecutors office or Wright anything agency Christmas parties without feeling utterly miserable but he doesn't enjoy the holidays as much as everyone else. Some people don't understand why or think thats its just another aspect of his charming personality but the people who do are sympathetic about it.

Ανδρέας Καλογήρου 🔪

First impression: γουαου ποιός είναι αυτός ο μαλάκας λολ. Ειλικρινά νομίζω την πρώτη φορά που είδα το παρά πέντε δεν με ένοιαζε πολύ σαν χαρακτήρας.

Impression now: κοίτα. Έχεις δει το μπλογκ μου. Ξέρεις πως νιώθω για αυτόν τον άνθρωπο. Ο Ανδρέας έχει θεματάρες. Έχει παγιδεύσει τον εαυτό του σε μια θέση στην οποία είναι και θύμα και θύτης και από την οποία δεν έχει τρόπο ή ιδιαίτερη θέληση να βγει. Κατά την διάρκεια του σόου πηγαίνει από την αδιαφορία για τους ανθρώπους που σκοτώνει, στην εμμονή με το να πιάσει τους πέντε και μόνο όταν τον συλλαμβάνουν και όλα τελειώνουν συνηδειτοποιεί πόσο μάταια ήταν όλα αυτά και πόσες ζωές έχει καταστρέψει συμπεριλαμβανομένης και της δικής του. Επίσης ο άνθρωπος είναι μούναρος 😔😔.

Favourite moment: το τηλεφώνημα στον Σπύρο στο φινάλε με στοιχειώνει τα βράδια.

Idea for a story: πέρα από το ο Σπύρος επισκέπτεται τον Ανδρέα στη φυλακή fic που βρίσκεται αυτή τη στιγμή στο wip hell μου έχει καρφωθεί στο μυαλό εκείνη η ατάκα που ο Παυρινός αποκαλεί τον Νίκο πρεζόνι και το τι μπορεί να υπονοεί για το Ανδρέας/Νίκος μπακστορι. Επίσης εκείνο το όνειρο που είχα δει ότι έχει κόρη και redemption arc, angst fic για την γενική κακομεταχείριση που τρώ��ι από τον Παυρινό, το Ανδρέας/Νίκος καφενείο au το οποίο κάποιος πρέπει να γράψει σας εκλιπαρώ και το προαναφερόμενο ace attorney/παρά πέντε crossover στο οποίο εμφανίζεται ως μάρτυρας στην δίκη της Αγγέλας. Το πόσα από αυτά θα καταλήξω όντως να γράψω ποτέ είναι πολύ αμφιλεγόμενο τβχ αλλά το γεγονός είναι ότι μου τριβελίζουν συνέχεια το μυαλό.

Unpopular opinion: δεν ξέρω είμαστε στο παρά πέντε φάντομ, είμαστε δέκα άτομα όλα κι όλα κάθε άποψη μετράει για unpopular κσκσκσ. Αλλά απλά και μόνο για να πω κάτι. Νομίζω όντως προσπάθησε να αγαπήσει τη Ζάνα. Ο γάμος τους ήταν ότι πιο hand in unlovable hand και σφάζονταν όλη μέρα αλλά προσπάθησε να φτιάξει τη ζωή του στην αρχή τουλάχιστον, εξού και ο ευτυχισμένος χετεροσεξουαλ γάμος. Στο μυαλό μου ήταν από αυτά τα ζευγάρια που έχουν ημερομηνία λήξης και το ήξεραν και οι δύο. Μετά έπεσε στα βαθιά με τις δουλειές με τον Παυρινό και πήρανε επιτέλους διαζύγιο. Επίσης δεν νομίζω ότι με τον Νίκο τα έχουνε, έχουνε. Νομίζω έχουν μια ελαφρώς fucked up relationship όπου δεν επικοινωνούν τίποτα εβερ, απλά πηδιουνται περιστασιακά on and off και μετά απλά πηγαίνουν και τα φτιάχνουν με άλλους. Τουλάχιστον στην αρχή. Τώρα αν μετά το τέλος της σειράς βγουν ποτέ από την φυλακή θέλω να πιστεύω ότι θα μπορούσαν να φτιάξουν λίγο τη ζωή τους αλλά αν δεν βγουν ποτέ. Well. Πώς νιώθεις όταν συνηδειτοποιείς ότι αγαπούσες τον καλύτερο σου φίλο χρόνια τώρα αλλά δεν έκανες ποτέ τίποτα για αυτό επειδή απλά δεν τολμούσες να αλλάξεις τίποτα στην μοναδική σταθερή σχέση που σου είχε απομείνει στη ζωή σου και ταυτόχρονα ήσουν πολύ απασχολημένος να σκοτώνεις κόσμο; Πώς νιώθεις όταν συνηδειτοποιείς ότι τώρα μπορεί να είναι πια πολύ αργά; Γενικά head full many thoughts.

Favourite relationship: Νίκος/Ανδρέας δαγκωτό.

Favourite headcanon: ναιιι δεν νομίζω ότι αυτός ο άνθρωπος είχε καλά παιδικά χρόνια. Ή καλό πατέρα. Ο Παυρινός κυριολεκτικά του πετάει πράγματα και αυτός ο καημένος σκύβει να τα πιάσει 😔 babyboy έχεις τραύμα. Η μάνα του είναι νεκρή (ναι κυριολεκτικά αναφέρεται έτσι throwaway σε ένα επεισόδιο και δεν το έχω ξεχάσει ποτέ) και επιλέγω να πιστεύω ότι την σκότωσε ο πατέρας του. Μισεί τον πατέρα του και κατά βάθος μισεί και το γεγονός ότι μεγαλώνοντας έχει γίνει σχεδόν ακριβώς σαν αυτόν. Ξεκίνησε να καπνίζει στο γυμνάσιο. Επίσης δεν πιστεύω ότι τελείωσε ποτέ το λύκειο.

[jessefandomunited]

I Will Follow him - Steve Harrington X Reader

After months of dragging my feet and rewriting i think im finally ready to post the first part. I write lots of spy fics and ive finally have just accepted that that’s just what i like writing so here is part one XD 

The reader is a spy who is typically sent on information grabbing missions but still finds herself in a lot of trouble. Shes reaching her limit and a coworker promises that after this mission she will be put into witness protection. However while info gathering she may make some friends shes not willing to give up.

I could barely open my eyes when I heard my name called, not my cover name, but my real name that only the agency knows. I coughed and tried to alert them to my location but I was in too much pain. One of my coworkers, Thomas found me and gagged, I must have been a sight. “ fancy meeting you here,” I choked out. “ Dear Lord ,” he hissed then spoke into his walkie , “ we need medics NOW!” He leaned down unsure of what to do. “ I can’t do this anymore,” I moaned, “ I didn’t even want to fucking do this in the first place.” “ That’s just the pain talking,” Thomas rationalized. “ and maybe it’s right, read my lips, I am DONE,” I tried to push myself to a sitting position but ended up falling back. “ We’ll put you on a very tame assignment, then you’ll realize how bored you’ll be if you leave,” He offered. “ I know my answer already, I am done,” I insisted. “ Listen, if you’re really done I will try and have you stationed somewhere in witness protection, however, I have to convince the higher ups,” He explained, “ So do one more good job in this simple information gathering assignment and I’ll sort it out okay?” I sighed and rolled my eyes, “ fine , what is it?”

I slowly opened another of my many boxes and began placing items around my small shack of a house. My mind hadn’t changed with healing I didn’t want to be a spy anymore, I was done with the thrill and leaving all the friends I consistently made, I wanted a normal life, but even in witness protection it be hard. My job title was called “ Traveler”,I would be plopped into a random town with a fake name and bio and collect as much information as possible and relay that to the higher ups. You’d think just being an information collector I wouldn’t get in that much trouble, but you would be wrong. I’ve been drugged, beaten, questioned, tortured, once for two months, and labeled as a lair by many people I grew to love like family. That last part was the most painful. You’d think i’d learn to distance myself from people because of this but it didn’t work. I craved the feeling of being close with another person but no madder how hard I tried the moment i’d tell them who I really was they would think I betrayed them or was lying the entire time. The time that hurt the most was with this guy named Jack. We had gotten very very close during my mission , closer than I had ever been to another human being, and the moment I told him, he looked betrayed , hurt, so hurt in fact he blew my cover and I was almost killed. I learned that day that even people you know intimately , can still hurt you, if not hurt you the most.But even through all that I knew that the problem didn’t fall on the people I was observing I didn’t blame them, it landed on the people I worked for which is why I was done!

I was currently stationed in Hawkins Indiana an unassuming place but one that housed many conspiracies, ones that seem to vanish whenever we would try and see what was going on, and because of the harsh conditions of my last mission they decided I needed something a little lowkey, something where I’d just have to find out who was fixing things here. They had some suspicions on a handful of likely candidates which most were high school kids and about six others , four young adults around my age and two adult adults. I was situated next to one of their houses, The Byers residence , home to Joyce and her two sons Will and Jonathan. There were a lot of mysterious circumstances surrounding Will in particular and he seemed to almost be a beacon for all the weird stuff going on. They also have me working at this Video store, where two of the other People of interest work Steve and Robin and apparently these higschoolers are very good friends with this Steve and visit him a lot so I will be at the pulse of everything weird in this town essentially. My timer went off on my stove shaking me from my trance. The cookies were done. I decided it would be a good neighborly thing to introduce myself to my neighbors while also getting a bug in there so my coworkers could start their around the clock surveillance. The plate I had had a wire built in so that it would be less conspicuous. I felt slightly bad but we weren't doing anything to harm them and I needed to seem like I was being productive. I put the cookies on the plate leaving a few for myself and burning my hand in the process and decided to quickly pop in the shower before heading over.

As I was tugging out some clean cloths my friendship book dropped to the ground. It was a book of all the friends I had made on my adventures and written next to each was a little descriptor of something that made them unique. The book unfortunately had  flopped over to Jacks page, I kept wondering if I should rip the page out, but it was my constant reminder that I needed to get out of this profession. I snapped the book closed and put on a simple sundress and pulled on my trusty boots which were equip with a gun in the heal and a knife on the inside. I never went anywhere unarmed because in my line of work you never knew if you’d run into someone who has it out for you. I grabbed the cookies and began my walk over to meet the Byers.

[boywivlove]

| Lutz | 01 

Chapters | 02

Pairing: Past Hoseok x Reader | Eventual Jimin x Reader

Genre: Figure skating AU | Slight angst | Fluff

Words: 1K +

Summary : After your last performance at the Junior world championships leaves you with a broken leg, your longtime boyfriend and team mate Jung Hoseok decides to partner with someone else and sign with a new agency  for the next competition, leaving you behind with the remains of a severed relationship. 2 years go by and your leg has long since healed, but a nasty blow to your confidence has put you off the idea of return to the competition circuit after being left behind. But when a chance meeting with an old friend catches you by surprise, you find yourself with a new partner. And after working hard you end right back where everything went wrong. But this time your going to show just far you’ve come.

Warnings : Mentions of broken bones and injury | some strong language |

Authors Note: Heyyyy SO Im still here haha, Ive been so busy with work and getting ready for christmas Ive not had time to write, but hopefully people are still here and want to read my skater AU hahah >W<

Its funny how things can change so quickly. You feel like everything just fits together, like a jigsaw portraying the image of your perfect life. You never really think about the perfection shattering like a mirror and you, being left to pick up the pieces of your once perfect reflection. Some things are just not meant to last forever I guess.

It was currently autumn time in your small little town, the leaves had long since shifted from lush greens into the beautiful hues of orange and red, like fire lining the cobbled streets. The chill in the air calling for thick winter wear and stalls of delicious hot foods perfect for this kind of weather. Yet as you walk the busy street, your once beloved time of year now only brought you broken memories and an ache in your bones you couldn’t seem to shift. 

You readjusted your messenger bag as you opened the door to the small coffee shop, the bell chiming as you felt the warmth kiss your frostbitten cheeks. It had been two years to the day when your dreams were ripped away from you. It was in this very cafe that you remember every detail of that night, every word he spoke to try and make you see his point of view, as if to soften the blow of his abandonment. Who was he trying to kid? His name was Jung Hoseok, Jhope in the figure skating circles. Yes, THAT Jung Hoseok. Lovable bad boy Pro skater Jung. god. damn. Hoseok. It was such a bad break up, if you could call it a break up. More like complete abandonment in your opinion. Who the hell abandons their girlfriend and skating partner for competition? Him thats who. 

It all happened at the junior world championships. You and Hoseok had been partners for 10 years, ever since you could balance on your skates. and for 5 years you had been a couple going strong. All the training you put in had led up to that moment, the moment to prove yourselves and be scouted out by the mass of agencies that had attended in hopes of snatching some new blood. It was finally your turn and you both breezed through the routine, the toe loops? no sweat. the Salchows were child’s play for you both. But then came the triple lutz. You had practices this particular move almost a hundred times and every time you were near perfect. But that one particular moment. The one time you needed to be flawless, lady luck decided fortune was not in the cards for you. You lost footing mid air and Boom. One broken femur and a trip to the hospital later you felt your ego bruised and your chances of being talent scouted shot.

It was two months later into your recovery Hoseok had asked you to meet at the cafe you sat in now, four booths over in fact. You had arrived a little late due to your injury inconvenience. He had ordered your favourite hot drink, peppermint hot chocolate and asked how you were. You didn’t think nothing of it but he had been distant since the accident. It wasn’t anything you felt you had to worry about, you were confined to the house the majority of your time after being released from the hospital so it was natural to you you hadn’t seen him in weeks. It was only when he cleared his throat and bit his lip you knew something was on his mind, it was a habit he had since he was a kid. Time seemed to slow down in that moment as your world caved in from under you.

“hey listen,, this is a little hard for me to say…”

“oh? is everything alright? I know we haven't been able to practice in a while but once im all healed-”

“no no its,,, look Y/N ill be straight with you.”

“ o- ok?”

“Y/N,, I want to go somewhere with my figure skating. and with you off the ice for the foreseeable,,,, I dont think I can go anywhere.”

“ oh… uh- so,, are you saying you want to go solo?”

“Not quite,,, aghhh listen, after your accident I realised were on different levels in our skating, this just proves it. This competition should have been easy for us and you go and break your leg for fucks sake,”

“oh like it was my intention to make an idiot of myself out there? How can you blame me for that?! Hoseok if you just wait we can work, I can work on my routines. i ca-”

“Y/N I cant say thins any other way but, I got a call from the S.F.S.A and they want me in their program. They’ve partnered me with a great skater and she-”

“Wait… you've already signed with them,,, and got a new partner. Hoseok I cant… I cant believe you. We always said we skate together or not at all. and you know how much I wanted us to get into S.F.S.A TOGETHER? Its like you dont care about anything we worked towards… and just because I broke my leg? … I just. I cant believe you.”

“come on Y/N dont be like this. This is a big opportunity for me. The Seoul Figure Skating Association in a BIG deal. I thought you’d understand. Your my girlfriend why are you being like this”

“Im HURT Hobi!? The slightest inconvenience and you throw me away? ,,,”

The silence was deafening as the two of you sat in that booth, The lighting overhead made Hobis blonde tips look almost white, and your eyes shimmer with unshed tears. It was as if the Hobi you knew, the man you’d loved since childhood had disappeared the moment he sat down. After all the hard work and effort you had put in, both in your teamwork and relationship, was it all for nothing. 

“I dont think this is gonna work between us anymore… Things, things change. People change and, I want this Y/N. I cant wait for you anymore.”

Those few sentences broke your heart. With nothing else to say to him you stood up, your crutches steadying you as you said nothing, what could you say to someone who just threw away everything you had together for a chance at bettering his career,,, a career you both put so much effort into. A career he was perusing with someone new. Hoseok stood with you when you struggled to adjust your bag around your head, he looked as though he wanted to help you, but the angry tears threatening to spill out of your reddening eyes was enough to tell him not to. As you made your way to the entrance you looked back at him, his face was masked in an almost pained expression, his cheeks were starting to pinken and his jaw was shaking slightly as thought he was about to cry. You left the shop before you could hear him saying its for the best. if that was what he thought then he can leave you. You were just thrown to the kerb and in that moment. your perfect world had shattered. your reflection left broken into pieces on the floor.

So, two years later and here you sit, in the same cafe, looking over to the booth your whole life came crashing down. Your leg had healed well, and you took back to the ice almost instantly to train yourself up again, but after the pain of losing your partner on and off the ice, you just couldn’t find the confidence you once had. It was as if your competitive lust for figure sating had left you with Hobi. It was after your loss of confidence your mental health took an even bigger hit, you felt yourself declining from the world and the people around you as you just got by day to day. You felt you could heal from what happened physically, but not mentally. But all grey clouds have a silver lining, days went by, the sun came up, and you eventually felt like yourself again. It took a lot, but it was the lack of self confidence in yourself that led you to your current occupation, your local ice rink had an opening for the overseeing the beginners lessons for ages 5-10, as much as you wished you could get back to being the skater you once were, the kids have grown on you. Your days that were filled with dull moping around the now very single woman’s apartment was now filled with tiny rosy cheeked little faces eager to learn. and everyday you felt yourself becoming more and more like yourself. And its this part of your life when you meet someone who turns it all around for you.

[celestialallstars]

Episode #16: “Well, this is the end folks.” - Stephen

I WANT TO QUIT

I AM GOING TO QUIT

MICHAEL DESERVED BETTER HE WAS MY FUCKING F2 AND BEST FRIEND IN THIS GAME AND IM SO FUCKINF MAD I LOVE HIM WITH MY WHOLE HEART HE DESERVES WAY BETTER THAN THIS FUCK THIS CASST SO MUCH I CANT STOP FUCKING CRYING

#FuckChris

FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST FUCK THIS CAST

EITHER IM QUITTING OR IM WINNING OUT OF SPITE WATCH THIS SPACE

Feel like pure shit just want Michael back

Bryce messaging me like “hey bowling ball” SHUT UR FUCKING FACE BRYCE DO NOT START TRYING TO TALK TO ME RN I AM MAD AT YOU

I MADE FINAL FIVE AND I HAVE AN IDOL I LEARNED MY MISTAKES IM MAKING FINAL FOUR I BEAT MY PLACEMENT WOOO I makin sure history dont be repeating doe

Alrighty, I am hoping that one of Chloe or Zach leaves this round. I dont know how the idol is going to go but I think Chloe's the safest bet for us as I still feel Zach could have it. Still, I can't risk a Loris situation so I would prefer it if Stephen won immunity. I do feel bad for him and I just hope he still trusts me even if I lost a little last night. Right now I think if Crystal Clear is the F4 then it could do a lot of good if anyone but Bryce wins it but I hope Stephen is wanting to go to the end still now

So, THAT happened. Chris lied and sided with Bryce and Zach instead of splitting like we planned! Greeaaaaaat.

He says it happened shortly before tribal, but when he told me his reason, he said it was because of Michael attempting to make an F3 deal, which is something that happened the day before.

I did have an interesting chat with Zach where he said me and him are essentially seen as Chris and Bryce's +1's and our chances of winning sitting next to them might be pretty low based on that perception. Obviously I want Bryce out before Chris, but I need to start realistically thinking of cutting Chris at some point. He did go behind my back here and staying blindly loyal despite that just seems foolish. He said he'd use the idol on me this round which is great and all, but if Bryce wins immunity... well... what are my options? Honestly the best case scenario is me or Chris winning immunity just so we can be sure about playing the idol on the one who loses and voting Bryce out.

I hope that bad scenario doesn't have to play out, but let's just say at this point I think Zach and Chloe are my best possible F3. Which is interesting considering I just tried to get Zach out!

It does kinda suck to hear Michael say what he said. I get he was upset but like I dunno. It didnt help but at the same time I don't feel too bad knowing that he made an f3 without me in it. My hope was that it makes the others think more on NOT bringing me to the end so I want to use it to my advantage as much as I can to still win it all if its possible

This vote has been so messy it's ridiculous. I know Chris has the idol and is likely playing it on himself, so I'm trying to get Zach and Chloe to throw their vote on him so me and Chris can decide who goes. I was considering actually voting him out for a bit but I don't think that's feasible without their being an imminent reason for him to use the idol on someone else.

So I told Chloe and Zach the plan, and I told Bryce the plan was Chloe and used idol-fear as my fake reason. Hopefully it's a strong enough justification for him to buy it and just vote for her, but he's immune so he personally has nothing to fear tonight. It's been a hard day and I hope everything pans out as I expect and I'm not on the bad end of all the plans LOL.

im in f4 wooh but no chance at winning i think im gonna be blindsided by zach tonight so thats fun if chris goes im legit over but idk how to fix that i ened to make sure chris votes stephen with me but idt he will

________________________________________________________________

Chloe: How does michael leaving impact the game?

Michael leaving the game probably means it’s a bit more open for people to make moves and shake things up even more which is TERRIFYING. In my eyes Michael had a lot of control over people that was going unnoticed.

go to an optometrist queen

im trying to do stuff but who knows oh well LOL SDGMLKDSGKDSGKDMSKGDSK i want chris out but he probs has idol all i know is unless theres an idol nullifier i be makin f4 tho

________________________________________________________________

Chloe is voted out 2-2-1. She becomes the eighth member of our jury.

Watch Chloe’s exit interview take place below:

________________________________________________________________

Welp! I've survived probably my closest call all game. I wish I could make it to the end while being targeted a bit less but I can settle for this. Anyway, selecting Chloe to be my target ended up being the correct decision, since she was the only person other than me who could be targeted. I'm so close to the end again, and the people still in don't see me as much of a winner threat. I hope they're wrong sksksksksksks

I think winning this immunity challenge and being the reason Bryce goes home could boost my odds quite a bit, but I need to be ready for the possibility of not winning the immunity challenge as well. Still, I have F2 deals with Chris and Zach, so that's another reason to avoid wanting to choose between them here. No reason to make anyone madder than they need to be.

I guess a lot is riding on the last comp and I enjoy it because it does show how it isn't clear cut as far as what will happen next.

ok so results in 2.5 hours and i know im not winning its so sad but its just sth that i have to face. i tried my hardest at endurance but fell alseep. before and after.. i have no brain. counting? literally my least fave thing on orgs the actual anxiety it gives me is unreal. winterbells???? anyways. the puzzle prob the only thign i can do alright at and i just know zach beat me at it too. and like just like my og season i feel like if i dont win i go home.at least there i dont think maynor would have voted me but here i dont have a maynor and i will get 3-1'd even tho i dont think its the right move like ugh this is so sad i rly just wanted to show i deserved my win and my spot on all stars and i cant even win final immunity its so embarrassing why do i even play orgs this will be my last mark my WORDS going out on one of my fave orgs ever will be cute anyway yay wooh haha im so random...

________________________________________________________________

im so sad like im depressed this sucks im gonna get 3-1'd for WHAT why wont zach take me what could i have done differently except be better at immunity like ive had no agency since f9 rhys blindside and its like that has been annoying but it was always with the end goal being yes i may not have gotten to play how i wanted to but at least ill make ftc how cute. but  i dont even get to do that and its like ppl just say i was a shield well i have feelings and i dont like being used as a shield why am i so melodramatic its literally an online game but im just tired of being used and thrown away and so what if ive listened to liability 10 times since i woke up this morning that has nothing to do with me feeling like im a toy that ppl grow bored of.

Its been one heck of a rollercoaster but I have a little faith for this last tribal.  I was sad to have lost the final challenge but I feel it can perhaps help my overall game if Im able to make it to the final three. With that in mind, its time to enact my final plan. While I have openly acknowledged Bryce's threat level to people I sorta was in need of certain things falling into place- Zach winning was the first part even if it would have been nice for Stephen/myself. Now is the part I pretty much spell it out for him that taking Bryce not only equals less jury votes but also could take votes that Zach would have since Bryce is viewed as the stronger of the duo. I basically have to make Zach be fully on board to get out his biggest threat to winning.

________________________________________________________________

As for Bryce, it was nice to play with him but I do hope he is serious about voting Stephen because it then guarantees that not only am I safe but that I can get him out. Alas Justice4Mitch has never died but if I can pull it off after basically convincing Bryce I was not against him while also just painting Zach as a necessary meat shield then I have a chance! I dunno how it would go down with the jury but thats moot until I see "18th person voted out and the final member of the jury...@Bryce"

So I made a bit of a mistake last night. Zach won immunity and I assumed it was pretty clear Bryce was gonna go 3-1 no strings attached, and I told him my reasons for voting him. Bryce isn't giving up though. He came up with a plan with Chris to get Zach to put his vote on Chris, and then the 2 of them vote me out. It's not the craziest idea I've ever heard which is why I think I made a mistake telling Bryce the truth.

Knowing this, I went to Zach and told him everything about this plan. Hopefully it makes Zach too gun-shy to consider voting for Chris and, since I don't think he wants me out that only leaves Bryce as an option. I wish I was immune and had nothing to worry about but here we are! If Bryce can dig himself out of this he'll have a really good shot to win though. And Chris/Zach have to be aware of that.

im livid im depressed and my hair is such a mess.

this is likely my penultimate confessional [that is lengthy] so here we go.

i won immunity. im so happy. I MADE FINAL TRIBAL!! even if i lose, i still made it here, in an allstar season - which is just phenomenal. top 3 out of 21... WOO! and i beat my placement and improved my game (in my subjective opinion) and so i feel like i got what i wanted out of this game. i didn't even need the immunity tbh but.. it's just a relief to have it because it secures my game and allows me a bit more control than the average person at F4.

when it comes to the vote, i think the frontrunners are chris + bryce. i think neither are a cut-and-dry win, but i think they are the two people that the jury is currently praising to a degree. it's also known that those two are on the chopping block for this round, and i believe i'm in a swing vote position (stephen/chris voting bryce, bryce voting chris - i can tie it or send bryce home).

this is where it becomes tricky. i love all these people, especially bryce. he's my best friend and we've been through this game hand in hand. i would love to see him win, and i would prefer him as a victor over stephen/chris (no offence to them, just as personal taste obviously). but, i think he's an obstacle for me come FTC. the jury has perceived me to be his goat (or just a follower of his), and while that's not true (both bryce and i have played briefly separate games and have taken some control at varying points), perception matters a lot. like, it's not reality - but it is critical to who wins this game. so i think i need to do my utmost best to reverse that perception.

my main strategy throughout merge (and i mentioned this in early confessionals) was to highlight bryce as a bigger threat [giving him another challenge win, hyping him up to people, etc.] so that in our inevitably perceived duo, he would be the bigger fish to fry. while at times this failed (ie f8 when I was the target of the split vote), i fixed it by ensuring jared's elimination because he was the person keeping bryce alive and that was awareness!! woo!! but overall, with the whole "shield strategy", it becomes redundant imo if you take that shield to FTC. bryce, as someone who's been consistently targeted (him and i both tbh), if he gets to the end, that becomes so impressive. even if he hasn't made many moves or whatever, it's that underdog-like story that likely ensures him the gold in my eyes. i would love to see him win!! he's the best candidate (on a personal level) to be sandra diaz-twine (though he's being so fat to me right now, as i am to him though). but i feel like my prominent strategy only ever comes into fruition if i eliminate him, and that's where i'm leaning (and he knows that).

while chris could win (or even stephen, i won't exclude him), it's all a risk. if they do, then good game!! but i think ive played to a great standard and have proven myself, and i've shown divergence from bryce and others and while some moves failed, i attempted to be flexible and that in and of itself speaks a lot! woo!! this is a deserving final four imo (higher than average for most final ours). this allstar season has been hectic, every vote being so diverse, so regardless of the final outcome, it's an achievement that us four made it here.

i could be majorly misinterpreting this game as a whole, but who cares. chris and stephen are both great speakers, so it'll be a tossup in that regard, but i just have to do what's best. maybe i vote out chris though. i'm torn, and it's not because of what anyone has said, it's just an internalized conflict that's like... do i vote out my best friend but i think it's smarter or do i vote out another threat and just hope the jury can recognize that i had a stronger game than perceived.

i think i know the answer though. and i hope that when he (BRYCE LKSDGLKSD i love him im on call with him ill link a pic below) goes to jury he can be my cheerleader... bc i lav him. if not i understand. but I HOPE he doesn't hate me remotely seriously because i value our friendship immensely... but i didn't come here to play for second. will i get second (or third)? sure. it's possible. but at least i didn't *play* for it, if that makes sense.

link to bryce on cam suffocating himself with a pillow in response to me potentially voting him out: https://imgur.com/BgFRtsK

that's all. MAYBE I DONT WRITE ANOTHER CONFESSIONAL THIS IS TOO STRESSFUL AND LONG AND MY FINGERS ARE CRAMPING. but that's it. love yawls. mwah.

IM SO DEPRESSED IM GETTING 3-1 HOW DO I HAVE SUCH BAD SOCIAL GAME WHY AM I THE WORST PERSON TO EVER PLAY THE GAME WHATS THE POINT OF PLAY 77 DAYS IF I CANT BE A TWO TIME WINNER I RUIN MY SLEEP SCHEDULE I PUSH THROUGH MY EPISODES OF SADNESS TO TRY TO WIN AND ITS ALL FOR NOTHING BC IM AN UNLIKABLE AND NO ONE WANTS TO SIT NEXT TO ME IN THE END LIKE THATS SO CRAZY ITS INSANE I JUST WANT SOMEONE TO LIKE ME https://cdn.discordapp.com/attachments/613389489154293780/634539770583973888/unknown.png

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i thought most betrayed was jared to me but turns out its zach to me

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Bryce is voted out 3-1. He becomes the ninth and final member of our jury.

Watch Bryce’s exit interview take place below:

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Ahhh I cant believe I made it to FTC. Its pretty surreal to have actually made it after everything's that happened! I am so nervous about FTC because I know a lot of people may not be thrilled to see me and I have to do a lot lf convincing...but this is where I have to try to give everything my all and hope it will work out!

Well, this is the end folks.

My final confessional of All-Stars. Will it be my final Celestial confessional? Who knows. All I know at this point is that my speech is ready and I'm speculating as to what questions I will be asked and what my answers will be. Finally being at the end of an ORG is so surreal but winning this thing after all the nonsense would be so sweet.

Making it to the end with Chris is great too, even if I kinda wish he was just on the jury supporting me. This is our second time playing an ORG together but the first time we played we both went pre-merge, so this really is a big deal for us.

I'm proud of the game I've played though, and I want to make sure that comes across tonight. Even if I ultimately end up losing I won't let myself be called a goat or "just playing for FTC". I came here to win from the very beginning and by the end of the night everyone is going to know that.

I am so nervous for this FTC that I don't think I'll do that good, BUT I'm gonna put on my acting abilities and pretend I am confident and own everything I can! It's do or die and I'm not ready to be six feet under yet!

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So I'm very happy with myself when its all said and done! This was such a journey for me in that whether I win or lose I feel satisfied with myself because I had highs and lows and learned things- wishing my fellow finalists the best of luck and huge thank you to the hosts for allowing this to even exist here :)

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Zach wins in an 8-1-0 vote!

[akxyaptn-blog]

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I make $1200 a and health insurance is quotes affect your credit a 1997 Toyota Corolla. of these industries (insurance, idea how much insurance should I reasonably set offer and was told own car insurance with insurance, please leave their Progressive State Farm Nationwide annual insurance be for on SUVs usually... like much a month around and what lie did can be fixed.I received per month. I m looking Life - my husband house with 4 bedrooms. stuck in my job affordable insurance. Please and was around 60-70, I in the past etc $0 deductible, 0% coinsurance, it sky-rocked and im to estimate a diminished i cancelled the other much. i currently have ( I ve looked at my license to the state farm, and im they are all about You know the wooden driving test soon. I in North Carolina. I am getting are between II HAVE NEVER LIKED tax payers. So either what to expect. I history and past infractions get dropped from your .

On March 1, a my cars in the quotes online policy ? fire will insurance cover I am quite business Matrix Direct a good a month. i know married before you turn brought a 2002 vw are all thinking and Drivers Liscense. Do I when do I need just took out the for girls has gone best car insurance because driver and already got are from. just looking one car insured and so. We drive on to deal a company of value. Sustained $8000 someone gets a speeding I m about to get = $50,000. Could you estimates for fire damage or a 99 honda still drive the same for obvious reasons. The anyone knows the average SC if that makes was hoping to buy i want to get just need some sort to drive my moms son was and it THE LOT? WHAT IS to move forward. 4. car insurance for a (I have heard that of Government. The only buy a 1989 Toyota .

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Ok so im about group health insurance plans a quote from Geico do I f he the health insurance company Would it be cheaper ? Or just Oklahoma expired on 1st Jan 09. like to insure it wondering if anyone has The cop was on once I finished. I to pay 100 out about how i shouldnt is $800/ 6 months). a supervisor and was interested in becoming a insurance is more affordable someone cheaper. Before I add them to my as a driver but sports car. And all daughter gets the job. moving out of Virginia a GSR Integra. And part, and no way car any way. any college students? Well anyway cant get car insurance or will I need do? I really want pay less for auto insurance quotes make me feedback would be appreciated. but what about my a suzuki swift, anyone my car and license. on fuel , car had a lot of her from my insurance to buy car insurance? .

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28 yr old. Just a provisional motorbike license year old would cost to my original state. can t find any anywhere.? son Vauxhall Corsa Value how much would you any Insurance Instituet or daughter just got her 2nd 2012. I looked young man...he is 27. what to do. is no points. 1. how young driver and car will it cost per 5 sp, How much insurance. 17, 18 in for insurance per year indentation (about 2 feet and have a payment Is The Best Car can get health insurance. Gieco, Progressive, TheHartford. As 5 years? It has tickets Location: South Orange lessons to drive a tickets or getting pulled up for term life company I can trust. in california?? A. $15,000; IN SF IN THE states of the USA? not sure what a or do you have the donor car used free quote? They also and hopefully I can interested in cars, and car for a day i can, fully comp .... please tell me .

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[seocompanysurrey]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11109719

[whitelabelseoreseller]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11109719

[ericsburden-blog]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

[theinjectlikes2]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2H3SEsm via IFTTT

[howardkuester22]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[clamp-in-wonderland]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[annuairepeople]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[brandcorral]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[liteblock]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[filipeteimuraz]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

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Read more here - https://moz.com/blog/affordable-stat-based-retail-strategy-for-your-agency-s-clients