#i don’t have a source link for this one cuz it’s a video i saved to my phone & i can’t find it online anymore??
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irrolyphant · 1 year ago
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TIMOTHY OLYPHANT — Raylan Givens vs. Indiana Jones
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adultswim2021 · 4 years ago
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Ephemera Corner (2001)
Happy Space Ghost’s birthday, everyone! I’ve finished all of Adult Swim’s shows for 2001, so now I’ll do a little recap post here to touch on all the programming I didn’t formally do a write-up for. I think I mentioned some of this stuff in passing in certain posts, and I’m not gonna go quite as ALL OUT as one could for something like this. Unfortunately a lot of my more valuable resources for Adult Swim promos and bumps and stuff are mostly missing, so I’m just reaching for what’s handy. So, here we go.
Adult Swim Bumpers
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These are the bumpers that Adult Swim originally aired with back in the day. I don’t know if this is *actually* all of them, but if you’ve never seen them, this is a good place get acquainted with them.
Captain Linger
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Capt. Linger was a series of shorts starring a superhero who saved the day, but hung around awkwardly afterwards. Here’s my own personal episode guide. I know for a fact I saw the first cartoon air on Cartoon Network BEFORE it aired on Adult Swim, but these are just the Adult Swim air dates. The noted times are approximated. They usually aired directly after the post-show Adult Swim bumper during what would normally be the commercial break:
Stranger In Town (September 2, 2001 - 11:27ish)
She Wore a Veil of Sorrow (September 9, 2001 - 11:27ish)
Water! Ship! Down! (November 25, 2001)
Smoke in the Stacks (December 23, 2001)
Train On Our Parade (December 23, 2001)
Trouble If It’s Fair (January 13, 2002 - 10:25ish)
A New Flame in Town (January 27, 2002)
Grieving on a Jet Plane (Unaired on Adult Swim... I think.)
Aquaman Dance Party
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Aquaman Dance Party were these short little promos that consisted of brief stock footage interludes where Aquaman walks into the foreground and shakes his butt to cool dance music. Linked above are a sample; it’s not ALL of them, so feel free to go hunting on your own. I believe the source for the above video is the producer’s own YouTube page. This is my guide I compiled myself, please send corrections if you have any:
Drive-Thru (September 2, 2001)
Taj Mahal (September 16, 2001)
Outdoor Cafe (September 16, 2001)
Cattle Ranch (September 23, 2001)
Grocery Store (October 18, 2001)
Times Square (December 13, 2001 - 11:27ish PM)
Car Impound Lot (December 16, 2001 - 11:12ish PM)
*note: at some point I downloaded a pack of these and they were numbered in such a way that implied there were at least 8 of these, so my guide may be incomplete. Get in touch if you know what’s what.
Aquaman & Friends Action Hour
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This was a series developed for Adult Swim in America that didn’t go. It eventually aired in 2003 in Latin American countries (which is why the on-screen title is not in English). As you can see, it’s not that good, and on a network where half the shows were based on old action hero properties it’s not such a bad thing to lose out on this one. Above is just a segment, and there are more segments to be found here and there, but I have no idea how much of this show there actually is to be found? One episode guide suggests that there’s 7 episodes of this show. Yeesh!
Second-Run Theater
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Finally, a paragraph acknowledging that Adult Swim also aired second-run/acquired series. In 2001 it was basically just classic (Cartoon Network) episodes of Space Ghost Coast to Coast usually paired with newer ones, episodes 1-5 of Home Movies (from UPN), and the anime Cowboy Bebop which is when I tuned out cuz 2001 me really hated anime. I’ve since watched an entire episode of Cowboy Bebop. It’s pretty good. Maybe I’ll watch it properly sometime.
I found this really terrific resource called swimpedia, which has supposedly complete schedules for all of Adult Swim since the start. Not sure how accurate it is, but I haven’t found anything that contradicted my own records. So, it’s probably pretty accurate. Click that link if you really wanna get into the weeds of which Space Ghost episode aired on which night.
Peak Ephemera
To borrow a phrase from the Grifthorse podcast. Here are some commercial breaks I found on YouTube! Some of these are more “complete”, some just focus on Adult Swim promos and bumps. Probably lots of overlap. May the gods of preservation protect these from being randomly deleted. Presented in list form, because apparently tumblr won’t let you embed a certain number of videos in your post:
September 27, 2001 (bumps/promos)
November 4, 2001 (bumps, promos, commercials - LONG!)
November 11, 2001 (bumps, promos, commercials)
December, 2001 (features a series of backwards promos, and Brak & Zorak singing Christmas carols that I don’t think I ever saw... not sure if it’s Adult Swim specific)
According to the November 4 video, that’s the first night Adult Swim switched to a revamped onscreen bug. When it debuted it was ADULT SWIM in all caps, red and fuzzy. I think they might have changed it at one point so there was a line break between ADULT and SWIM. In November they changed it all lower-case letters, white with line break between the words and I think a black border. I believe they’ve consistently used the font Helvetica Neue Condensed Bold.
Adult Swim originally ran with extensive warnings, telling you that the content you were about to consume was “adult” in nature. A friend of mine pointed out to me that the first couple weeks of Adult Swim they actually kept the TV-Rating onscreen for the entire episode of each show. And that was 2001′s Ephemera Corner! See you next year.
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softupshur · 6 years ago
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Sullivan, you ARE the father!
Ao3 link if you’re into that kind of thing
Winding down for the evening, you catch a peculiar episode of Maury complete with shotguns, bluegrass tunes, and parables of The Enemy.
*Note that the characters of Matthias and Barnabas are borrowed from my friends!
Matthias belongs to @billy-hoepe Barnabas belongs to @taekwondoit
A thousand thanks to both of you for letting me borrow your hicks for this delightful nonsense <33
After a long day at work and an even longer traffic jam, you sink into the couch. For a good ten seconds, you close your eyes and breathe easy. The silence is welcome, initially, but you soon reach for the remote and flip the TV on just in time for the latest episode of Maury. You’re about to change the channel, but you’re drawn in by the rustic attire of Maury’s teenaged guest. It looks like he should be playing a part in the community theater’s production of “The Crucible”. With nothing better on at this hour, you set the remote down as Maury introduces the young man.
“Say hello to our guest, Otis.”
The audience offers a polite applause, though Otis only nods in response.
“And he’s here today, because for three years, he’s been raising little Seth all by himself. No alimony, no child support, not so much as a word from the father, and he’s decided enough is enough. It’s time for the father to step up and give Seth the life he deserves.”
The screen behind Maury turns on to show a toddler in a button up shirt and overalls. Despite the horrendously crooked bowl cut, you’re overwhelmed with the urge to reach through the television and pinch his chubby cheeks. Unfortunately, you have to settle on joining the audience in their collective, “awww,” as he waves to the camera with both hands.
“Cute kid, cute kid,” Maury remarks before he turns his attention back to Otis. “Now, Otis, tell us about what you’re hoping for today.”
Otis sighs and buries his face in his hands. “I’m tired, Maury. I love Seth, but I can’t do this by myself anymore. Did you know he brought a gila monster in the house last week? How did he even catch a gila monster? Not only that but he didn’t get bit! It’s ridiculous! When I take it away, it decides my hand is dinner! The swelling didn’t go down for a week! Imagine what it would have done to Seth!? But oh no, I’m the bad guy for taking away his new friend! His new friend was poisonous! Excuse me for saving the kid a trip to the hospital! Oh, that’s right! We don’t even have hospitals in Temple Gate!”
Maury cocks his head. “Temple Gate. Backstage you mentioned it was in Arizona, but I never heard of it. Is it one of those rural communities?”
Otis is quiet for so long that you fiddle with the volume. When he finally responds, he only says, “Yes.”
A smile from Maury follows. “You must have been working very hard then. That’s why we’re going to do our best to help you today.” He looks back to his audience. “Now we have four men with us who might be the father: Jebediah, Matthias, Barnabas, and Sullivan!”
The screen turns on to show all four men. They look at the camera as if they’re staring at a ghost, except Sullivan who maintains a neutral expression. You stare at him the longest due to the conspicuously absent right eye.
“Now all four of them have agreed to a paternity test, and while we wait for the results, let’s welcome them all out today!”
The men file out to boos and jeers. Once again, Sullivan is the only one unphased, but your attention only lingers at him for a moment, as the full screen reveals that Barnabas is missing an arm. He’s the first one Maury addresses.
“Now, Barnabas-”
“Aw, shucks! You can call me Barney! Everyone does!” Several of his teeth are missing and those that remain are tarnished and chipped.
Hiding his disgust behind an unreadable smile, Maury continues. “Right, Barney. Now you stepped forward because you have reason to believe you might be the father.”
“Well, Mary-”
“It’s Maury.”
“Murray?”
“Maury.”
“Marie?”
“What makes you think you might be the father?” Maury settles on.
Barney’s eyes glow. “Gosh, I just...ever since I was a boy, I wanted a little one to call ma very own. Me and a purty wife would do our part to make the prophet’s line a nation, livin’ on a big, old farm, and…” He tears up. “If that little boy needs a role model, I wanna be there fir him! Murphy, I want t’be the dad!”
It’s the first time you see the audience applaud for one of the possible fathers.
“I’ve never seen this man in my life,” Otis remarks dryly.
It’s also the first time you see the audience turn on the main guest to which Otis snaps back.
“What!? I’m just stating the facts! I know damn well who the father is and it’s not him!” He marches past the men so he could look Sullivan in the eye. “This guy! This fatass right here is the father!”
Sullivan doesn’t even flinch. “No, I’m not.”
“You look at that child and say it’s not yours!”
The screen shows photos of Seth and Sullivan placed side by side. Otis points at the eyes. “Look at that! Can’t you see it!? You both have the devil in your eyes!”
The audience is hollering, but Sullivan maintains his cool. “I only have one eye.”
“But you had two eyes once!” Otis shouts. “You just cut it out like a crazy person!”
“How do you know that?”
“It’s in the gospel that you wrote!”
“What chapter?” Sullivan asks.
“Oh, lay off it!”
“What chapter?” Sullivan pulls a small book from his robes and hands it to Otis. “What verse and chapter?”
Otis squints at the curiously untitled book before chucking it back at Knoth. You don’t hear what Otis says next due to the endless series of beeps, but he’s frantic enough that Maury comes to take him by the shoulders and guide him back to his chair.
“That father is clearly Jebediah.” Sullivan states in his defense. “Everyone knows him and Otis were seen together around the time of conception.”
“I just traded to get some furs from him!” Otis protests. “Something I wouldn’t have had to do if you just installed some heating in Temple Gate! Why don’t we have that!? Where’s our air conditioning!?” He’s out of his seat again, storming up to Sullivan. “Why!? Why do you do this to us!? Just let us have space heaters for God’s sake!” Another flurry of beeps follow before he rejoins Maury’s side.
“Now Sullivan makes a good point,” Maury says. “You were seen with Jebediah around the right time and sources say you two were quite friendly.”
“I was trying to be civil!”
“Ya, that’s it!” Jebediah nods in agreement. “I couldn’t be the father!”
“And if you are?” Maury asks.
Jebediah bites his lip. “Then my wife sure is gonna be awful mad!”
The audience jeers and Jebediah puts up his hands in defense. “Now lookie here, folks, I ain’t no bad guy here! I just came on cuz Papa asked me to but the truth is I ain’t talked to Otis not but twice in my life!” He then points to Matthias. “I reckon he’s the father! I dun seen him and Otis be mighty chummy to each other every Friday!”
“He’s just my neighbor!” Otis argues. “Everyone has neighbors!”
“Y-yeah, that’s right!” Matthias’ voice is too shaky to convince anyone. “I just give him a howdy hi cuz he’s always at the dock on my way to band practice, but I swear to Knoth, that’s all!”
The screen cuts to a prerecorded video where Matthias is the center focus. “Now there’s no gosh darned tootin’ way I could be Seth’s father. If ya ask me, I say it’s Jebediah. Everyone knows he fornicates behind his wife’s back all the time. I dun seen him do it sometimes after sermon….not that I’m into that kind of thing! It’s just that ya sometimes seen strange things in Temple Gate and I done suspect Jebediah has a few littluns runnin’ around the place. I even see him at the docks near Otis’s house when band practice runs late.”
You plug your ears at the twangy bluegrass that follows. It sounds like it was recorded in someone’s basement.
“Now if you want to hear some of our tunes, we done burned a few CDs.” He holds up a CD with “Nu Moozik Toons” written in sharpie. “One of the deacons got a pack frum Office Depot and uh...once we realized ya ain’t s’posed to burn them at the bonfire, we got a few workin’ copies. If you want one uh...just come on down to Temple Gate.”
No website nor phone number is provided.
The screen cuts back to the show and Maury is holding the yellow envelope.
“Now we’ve met the men, heard all sides of the story, and the results are in!”
The audience loses their shit as Maury opens the envelope. All the men, aside from Sullivan, are at the edge of their seat. The studio hushes when Maury speaks.
“Barney! In the case of three-year old Seth...you are not the father!”
Though the audience cheers for him, Barney rests his head in his only hand while Matthias pats him on the back.
“I just really wanted to be the father,” he chokes out as a single tear rolls down his eye, but Maury doesn’t skip a beat.
“Matthias! In the case of three-year old Seth...you are not the father!”
A sigh of relief escapes Matthias. All eyes turn to Jebediah who bites his nails as he awaits Maury’s sentence.
“Jebediah! In the case of three-year old Seth...you are not the father!”
Jebediah leaps from his chair and shouts out, “Yeehaw!” He does a jig around the studio, before he fires a shotgun into the ceiling. It takes out one of the lights. You wonder why you didn’t notice the gun earlier.
Finally, Sullivan’s name is called.
“Sullivan! In the case of three-year old Seth...you are the father!”
“Ha!” Otis shoots from his chair and storms to Sullivan. “I -bleep- knew it! No one believed me, but I always knew it was you! Now everyone knows you’re a one eyed slut and a deadbeat father!”
You wait for Sullivan to explode as he rises, but he only states. “That child is not mine.”
“Oh -bleep- you, old man!” Otis snatches the results from Maury and holds them up to Sullivan. “The results are in and you owe me child support!”
Sullivan takes a deep breath. When he speaks, you’re taken aback by his booming voice. “That child is of The Enemy!” He turns to the audience as if addressing a congregation. “And the filthy seed must be eradicated before it lays waste to all we know!”
“Wait, no! Not like that!” Otis cries out. “I just wanted you to pay child support, maybe spend time with him on the weekends!”
“God wants the child,” Knoth’s voice sends chills down your spine as he pulls out a hunting knife.
Maury hurries to come between them. “Hey, Sullivan! The child is yours. Now put the knife down…”
Sullivan seems to obey at first. He lowers the knife and bows his head. You have to turn the volume up to hear him murmur, “God give me voice, God guide my hand.”
“Alright, good,” Maury says. “Now-”
Before he could finish, Sullivan lunges.
Maury dodges the first swipe, but the two run off camera while Otis shouts for Sullivan to put the knife away.
The camera falls and the screen cuts to a technical difficulties card accompanied by a deafening ringing. You’re quick to turn the volume down. You wait a full minute, but the card remains. With a sigh, you reach for the remote. Right when you’re about to change the channel, the show returns.
The camera is upright again. Only Sullivan and Otis remain. They sit across from one another in silence, except for Sullivan’s heavy breathing. Between them, Maury lies dead with the knife in his back.
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studyessie · 7 years ago
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I would make a Youtube video but I’ll save you guys the 2005 video edits
Lol but seriously guys I truly feel like I'm acting like a youtuber doing this but in order to really help you guys out I decided to include a Supply Haul in my back to school series. The reason behind this is because I could say this, this and that but I would be hypocritical if I wasn't actually using the supplies I suggested in any of my past masterposts. I will include pictures of everything I bought as well as a brief description of why I bought it and how I will use it for the upcoming school year. Hopefully this will give you a better understanding of my personal preferences for school and how it may help you stay organized, and succeed.
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So let's begin:
·       Backpack
I chose to go with one of Jansport's most popular backpack. It has one main pocket with sufficient space as well as two front pockets and a laptop sleeve. I chose this backpack because it's simple and is a decent size for my first year of college.
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·       Notebooks
I bought 5 notebooks for this first semester. Two of them are from Stellar and they are simple, one subject, college ruled notebooks.
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The third notebook I chose is a grid notebook which I plan to use for my Intro to Statistics course. I felt this was a better option rather than a lined notebook because it will help me to keep my notes organized and easy to read. This notebook is also in the size 8.5x11 which was really hard to find for me. I don’t like the Mead Five Star grid notebooks and every other grid notebook was small so when I finally found this one I was extremely excited!
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The last two notebooks I bought were from Muji. These Notebooks are made of recycled material so they're an off white color. I plan on using this for my Spanish 202 class. These notebooks don't have a spiral binding which, for some reason or another, I actually prefer for my language courses.
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·       Binders
I chose to buy 4 1" binders for this school year. There isn't much to this except that I'm going to use these as my main source of organization for each class which includes: Spanish, Statistics, US History, and English
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·       Index Dividers
I plan to use these to further organize my classes in my binders. I won't use an entire pack for one binder but just a few to divide up spaces for my homework, essays, class work, and notes. (also of course I had to pick the cute ones)
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·       Folder
I grabbed a single folder along with everything else because, if you've read my BTS Series masterposts, then you'll know that I strongly recommend a folder that you use for important papers or work that is given or needs to be turned in that same day. I grabbed a plastic Five Star rather than an off brand paper folder because I know I'll be using this all year round for multiple purposes. I'll need to get maximum use out of this folder so the sturdier, the better.
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·       Erasers, Refills, White Out, and Adhesive Rollers
This is all pretty self-explanatory. I just want to point out that I strongly recommend you buy white out because you'll definitely need it if you prefer writing notes with pen rather than pencil.
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·      Highlighters
I bought 15 Zebra Mildliners for this school year. Of course you don't need this many  highlighters, let alone such expensive highlighters. Just make sure to include a good variety for yourself if you heavily rely on highlighting your notes!
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·       Colorful Pens
I bought 2 sets of pens (highly unnecessary but I'm extra) for this year. The first being 12 Pilot G2 pens in 0.7mm as well as 12 Muji pens in 0.5mm. If you don’t have access to online shopping I would go ahead and buy Pilot G2 because those will more likely be in stores rather than Muji pens (If you guys know of any American store that sells Muji prducts LET ME KNOW). But if you're thinking of buying yourself some Muji pens, I highly recommend them! I also bought a white Gelly Roll pen which I plan to use for my bullet journal.
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·       Black Pens
I bought three different black pens (again, EXTRA) which includes the Staedtler Fineliners, Pilot G2 in 0.38mm and Uni-Ball Signos in 0.7mm. I plan on using the fineliners for my bujo and the Pilot G2 for notetaking. The Uni-Ball Signos for whatever other reason but most likely as back up.
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·       Pencils
For pencils so far I've only bought 2 pencils from Muji which is, again, totally unnecessary. I do plan on buying just some regular pencils from whatever store since I'm not really picky on the actual barrel but rather the size of the lead. I bought these Muji pencils for the heck of it (cuz it's Muji ya know?) and liked how they looked. Plus they were in 0.5mm lead which is my preference.
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·       Planner/Bullet Journal
I bought my first Bullet Journal after having tried it out with a different notebook over the summer. I chose to buy the Leuchtturm 1917 dotted notebook since I've seen many good reviews and whatnot. So far I really enjoy the quality of the paper and everything the notebook has to offer.
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·       EXTRA
Lol so this has been a reoccurring theme in this masterpost but these are just a few extra supplies I bought that I know I’ll be using this school year. This includes Washi tape (for my bujo), Tombow dual Brush pens (for my bujo) and a notepad for quick lists.
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So that's everything that I've bought for this school year! There's certain things, such as my pencil case and loose leaf paper that I didn't mention because I didn't buy new ones and they're pretty self explanatory. If you want to see the pencil case that I'll be using for this school year you can check out my "What's in my pencil case" post. Apart from that, if you have any questions of where I bought any of these or whatever else, don't be afraid to comment, send me a message, or send an ask to my inbox! I'l be happy to answer and send you guys links of where I bought everything.
This was a pretty long masterpost considering I included multiple pictures. This was a lot of effort (much more effort than I thought it would take) so I hope you guys enjoyed and can really understand what I’ve been talking about in my previous BTS masterposts!
Also! Don't forget to check out the rest of my Back to School Series HERE!
-much love, studyessie ♡
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the-boy-branithar · 7 years ago
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How to make good crack:
- don't draw out a joke for too long. You know why a lot of vines and vine compilations are so funny? It's cuz they're only a few seconds long. As soon as the punchline is done, it's over. You move right on to the next one without a long, awkward wait. - don't use a clip/joke twice in the same video, ESPECIALLY if it's more than like two seconds long. Sure, it's fun to put weird songs over that clip of Tyler dancing on the Heavydirtysoul set, but it's not fun for viewers to be seeing it over and over again. - avoid overused jokes and clips. Seriously, ridiculous G note reactions and loominati confirmed sequences have gotten old and will bore many of your viewers. - make sure the cuts between cracks are short, but clear. I hate watching a video and being unsure if a joke has ended and we're in the next one yet. - at the same time, don't make the cuts annoying or jarring. The staticky screen is fine, but I don't want to go deaf from it, you feel? - in fact, avoid using super loud sounds at all. - and always make sure it's never super quiet. - the text-to-speech voice is a bad idea. - DON'T USE SOMEONE ELSE'S CRACK. Nobody likes seeing the same crack in a million videos, see the point about overused jokes for more details. More importantly, it's a crappy thing to do. say what you want about that material not belonging to the crack creator in the first place, people will still know you suck. - look for rarer interviews. They're full of golden material and are overlooked enough that you can be sure to make some original crack out of them. - make crack for less common bands. There are plenty of Emo Trinity compilations, why not make some for the whole Fuelled By Five? Similarly to the point above, it'll be much easier for you to make a fresh batch of that good stuff since it's so under-utilised. - try not to name your video any variation of "Emo Crack". It'll be hard for your viewers to find since everyone's titling their crack like that, come up with something new and distinguishing. - don't just put an unchanged clip of band members doing something funny. That's not crack, that's a funny moment, put it in a funny moments compilation. - get a few friends to review your crack. Ask them if there were times they were lost or the the punchline was unclear. Have them watch the full video, making sure it flows okay, the cuts are clear, etc. - don't be afraid to watermark with the name of your blog/YouTube channel/whatever. That way, if someone steals your crack, viewers will still be able to find you and see your other content. - if a clip is controversial, not something to make fun of or from a bad time, reconsider using it. Gerard's past struggles with alcoholism and drugs aren't funny, making light of it will leave a bad taste in the mouths of your viewers. - put links to the sources of everything you used in your video's description. How many times have I wanted to look up an interview or a song from a crack but been unable to find it? This has the added benefit of reassuring your viewers that you didn't steal any crack. If it helps, save the links to a word document while you're making your crack so they're easy to find again later. This ended up being way longer than expected, I had like three points when I started and now... *gestures around vaguely* Whatever, feel free to add to this or hmu if you have questions or whatever.
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efosa123 · 6 years ago
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Side Hustle Ideas: How I Made $450 In One Day!!! – Ways to Make Money Fast hey guys it's Tasha from one big happy life and in this video I am going to be sharing with you a new side hustle that I tried last month that earned me an extra four hundred and fifty dollars in one day I'm really excited to share this side hustle that I did with you but first I wanted to remind you that we are doing a giveaway to celebrate reaching 20,000 subscribers we are giving away two free coaching sessions one is a personal finance coaching session and the other one is a youtube coaching session so be sure to pop on over to one big happy life com to sign up and I will drop a link down in the description box and of course be sure to a thumbs up and subscribe for more videos like these Joseph and I made a side hustle video a couple of weeks ago about side hustles that we have actually made money doing and of course as usual we invited you guys to drop a comment down below about side hustles that you've made money doing and one of them kept popping up over and over so I decided to try it and I'm gonna go into all of the details about the side hustle and how I made my money but I want to make sure to address a couple of money mindset things as we're talking about these kinds of ways to make extra money and the three major things that I want to touch on are that you can make more money that you can get better at managing your money and that you can reach your financial goals in time but that it might take you some time to reach those financial goals I think so much of personal finance can be sometimes steeped in a very negative money mindset so I'm gonna make sure that we're keeping these things in mind as we are going about making our financial plans so making more money yes you absolutely can make more money I think when it because of the internet it has never been easier for your average person to just go out and start a side hustle and start making more money I mean we make videos on YouTube if that generates income for us and there are lots of people that make money from selling their hand lettering on creative market there are plenty of places to make extra money and also Joseph and I'd like our personal favorite is taking advantage of job posting boards online and to use that as an opportunity to grow our income in our day jobs too so it's like attacking the income beast from multiple angles to increase your overall wealth next you can get better at managing your money you may not have the best financial habits today but it's a work in progress and as long as you are willing to keep at it you can get better at your money over time third financial goals take time to reach and I know it's funny me saying this in a video about how I made four hundred and fifty dollars in one day but the point is you don't have to hit a side hustle that will make four hundred and fifty dollars for you in one day in order to reach your financial goals just like you don't have to save 90 percent of your income or pay off all of your debt in five months to reach your financial goals so I say just make sure not to let the hype make you feel bad about yourself and the timeline that you have set for yourself because someone has chosen a different path there are multiple paths to reach wealth and financial independence okay so now let's start talking about this side hustle so the side hustle that I decided to do with market research I had never done it before but several people in the comments were so adamant about it being a great experience and also a pretty lucrative experience that I decided to look into it so all I did was pulled up Google and searched for market research firms in my city and luckily I have access to two large metropolitan areas because I'm in Washington DC and so there's you know the Northern Virginia area too and then also Baltimore is not that far away from Washington DC so I had both cities to choose from which I think made it a little easier for me to find a market research firm and actually get on a panel so I just went to the website filled out my contact information and then they started sending me emails whenever a panel came up that it seemed like I would be a good fit for and they actually sent me three emails on one day about a week after I signed up and two of them were for one was for one hundred and fifty dollars the one was for $200 and then the third one was for four hundred and fifty dollars and I actually I answered the questionnaire for all three but only got the call for the four hundred and fifty dollar one which was fine with me because it's four hundred and fifty dollars but it also just goes to show you that the prices can range when it comes to these market pennant market panel research opportunities but also that you may not always qualify for them so it's not necessarily like a sure thing that you can rely on as part of you know a regular income necessarily so that panel took six hours and including driving time it was a seven hour day but still the hourly wage was pretty good and they provided lunch and snacks and coffee and tea and pastries in the morning so all in all it was a really fun experience I think there were about 20 people there total plus the people that were running the panel and of course for confidentiality reasons I can't say what actually happened within the panel except to say that it was a lot of fun I will say that a lot of the people that were there were older people it looked like kind of retirees and a lot of them said that they were doing that full-time so they were making a full-time income between market research and online surveys so and one of the people that I spoke to actually gave me a list of their preferred market survey sources so I haven't tried them personally but I'll drop the links to them down in the description box so you guys can check them out and let me know what you think but I had a lot of fun it was really interesting I don't know that it's something that I will do on a regular basis because I did have to take off from work to go do it and so it ended up being worth it because we did make an extra four hundred and fifty dollars some of which we used to take Reeves and the family to Great Wolf Lodge if you guys are following me on instagram for his birthday you know and it was an unplanned trip but it was also money that you know we hadn't expected to have and so it was nice to be able to take this kind of short family trip especially because Reeves didn't get to go to the pool when we were in poor so that was the side hustle that I did and it just goes to show you if you are willing and open to try something new because I had never done market research before and as a matter of fact it's been years since honestly I've even done side hustles aside from YouTube so take the opportunity go out there and find these things because they totally exist alright guys let me know what you think of this side hustle if you've done it before if you have any others you recommend cuz maybe I'll try those too see you guys next time bye
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attract-mode-collective · 8 years ago
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Gentlemen Prefer Pixels (Over Polygons)
Called me old-fashioned, but nothing’s sexier than a girl that’s a mystery. Blocky, abstract pixels make you wonder, whereas smoothly detailed polygons do not.
And the above, featuring interpretations of various leading ladies from various 8-bit games from an old issue of Famitsu, illustrates this point nicely. I’ve always had a thing for Samus, but it was kinda more fun when my imagination filled in the blanks.
I also kinda dig the pink and white color scheme for the armor she has here. Bonus points for not sexy-ing up Tyris Flare…
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BTW, they’re from this old blog that hasn’t been updated in ages. Google Translate sez its aim was to transcribe 1000(!!!) issues of the classic Japanese game mag, and once again, I am saddened by my inability to understand Japanese.
I also have a new project; to archive the source, since info like this is fairly scare and blogs in general do not stick around forever. Oh, and I’d gladly accept anyone’s help towards this effort, cuz my hands are pretty full at the moment.
Speaking of archives, thank goodness for the Video Game Art Archive, which preserves illustrations found in old game manuals. Recently it began showcasing imagery found in the manual for Ballz, on old 16-bit fighter in which every character is made out of, you guessed it.
As it turns out, the Japanese edition has its own unique interpretations of abstract game graphics…
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And, as is often the case in Japanese game manuals, comic strips can often be found…
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So, what news has me the most excited this week? Nope, it’s nothing related to PAX East (which I was unable to attend, unfortunately). Instead, there’s word that the Brick Theater is reviving the Game Play festival! It’s been a summer staple (alongside the New York Asian Film Festival) for years now, and I was super bummed that there wasn’t one last July (I also feared the worst, that the plug had been pulled entirely).
Anyhow, nothing has been announced because they’re still gather applications. So if you happen to have an idea for a stage production that’s video game related, click this link. Oh, and for anyone interested in my write up of Game Play 2015, here ya go. 
The other exciting bit of news is this footage of 3DS Space Harrier, Galaxy Force II, and Power Drift, the 3DS versions running on a PS4 with a PSVR, courtesy of posthumanwanderings…
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I seem to recall Yu Suzuki saying that he’d love to have Space Harrier in VR at the very least… though I believe the following is just a test produced by hardcore Segaphiles.
Sticking with Sega, though also back to the subject of theater; remember TOKYOHEAD, that play in Japan that depicted the trials and tribulations of top ranked Virtua Fighters? Well I recently came across this video…
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… and this article, which mentions TOKYOHEAD. The production utilized motion capture tech called DL-EDGE that allowed the actions of actors on stage to be mimicked by in-game character (which I thought was what was happening in one photo, in my write-up)…
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One last bit of stage theatrics; please enjoy this handshake from the stage production of Persona 3 (via emperorsfortune)…
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For whatever reason, this photograph has me imagining a woman from the future, sent back in time to save humanity, but instead of arriving in some back alley street light in the Terminator, it’s in the middle of a game center…
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It’s actually artist Mariko Mori, and you can check out other photographs from the same series, I think (including one of her dressed like a sexy android hanging next to a Sonic & Knuckles demo station), here.
Speaking of PDFs, during a regular scheduled attempt to gather anything I can find regarding The Flying Luna Clipper, I came across this link, which itself contained one to an archive of MSX Magazine…
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Despite being the cover story, there isn’t much intel, or so it would seem…
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… Yet the whole issue is definitely worth leafing through, especially if you’re obsessed with old Japanese PC hardware designs as much as I am.
Please enjoy this bit of fancy footwork from Tekken 3 (via sixteen-bit)…
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Sticking with the subject of fighting games; the latest from the CDTcrew is perfect for anyone that’s a fan of Street Fighter 2 and seizures…
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Which fighting game glitch do you prefer? This one from King of Fighters 2002, or this one from Ultimate Mortal Kombat 3?
Okay, time to chill for a bit. For six hours exact. That’s how long the sound of the Arwing’s engine, from Starfox, goes on for (there’s also a twelve hour version, for anyone interested)…
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This week’s recommended reading is courtesy of Kotaku, which recently interviewed individuals from two local businesses that specialize in console repair. Here’s some excerpts from 'Let Him Fix It': The Battle Over Who Gets To Repair Your Consoles…
““I’ve been fixing stuff since I was a little kid, scavenging garbage,” GorillaStomp said, not looking up from the Xbox he was dismantling with a screwdriver. He was watching a For Honor Twitch stream while removing pet dander and cigarette detritus from the Xbox’s jammed disc tray. “Basically, I went from Legos to real-life troubleshooting.”…
… Back in 2008, GorillaStomp interviewed for a job at 8-Bit And Up with its owner, Joe. “It was the weirdest interview I’d ever had,” he told me. Joe asked if he’d ever worked as a repair guy. GorillaStomp said, “No, but last summer, I fixed seven PS2s for my buddies.” Joe hired him.”
Here we have a promotional vid for Atari, produced in 1981. It’s actually quite excellent, as far as corporate propaganda is concerned, thought it’s also a super sexy time capsule (via tvgame)…
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Just a bunch of Super Mario mushrooms, in the corner of a Japanese book store. That is all (via fuckyeahjapanese)…
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Behold, Moscoso x Psyduck (via altcomix)…
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Which piece of Sonic fan art sent to an old video game magazine is better? This one (via sonicthehedgeblog)…
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Or this one (via oldgamemags)…
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And which Famicom cart (via famicartart) do you find more appealing? This one, for Perfect Bowling…
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Or this one, for A Taxing Woman…
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As much as I love a beautifully rendered cover art, sometimes a quick and dirty screenshot also does the job well (via shmups)…
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I really have no idea what this image is about, but because it’s Xevious related, I kinda have to share it (via gaijira)…
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And last but not least, this is apparently the only decoration in fmtownsmarty’s room…
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Don’t forget: Attract Mode is now on Medium! There you can subscribe to keep up to date, as well as enjoy some “best of” content you might have missed the first time around, plus be spared of the technical issues that’s starting to overtake Tumblr.
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bybyeblackbird · 8 years ago
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What the hell happened now? What does the new news have to do with GolDiggerScumber? Can you give me a brief summary, please?
It’s not confirmed and it’s just complete hearsay and guessing but it fits too perfectly and makes a LOT of sense to not be true. 
Johnny is suing his former business managers, whom he had from 1999-2016. They told him he had to sell his French estate in March 2016 and he started asking questions, and found out they were grossly mismanaging his money, never paying his taxes on time and incurring fees for that every year, not investing, getting loans, mixing business interests, and, loaning money to ‘third parties close to him,’ without telling him or asking him, in order to gain favour with them to keep their wrongdoings undetected. That’s where Amber comes in. 
Along with the two business managers, he’s suing 15 ‘John Does,’ and one of them is explained as someone close to Johnny who received a total of $7M over the period of 2009-2016, without Johnny’s knowledge. Those are the EXACT dates that Johnny and Amber have known each other. And she hasn’t repaid that money to the business managers. The amount of $7M. Starting to sound familiar? And now that it looks like Jonathan Shaw’s blind item about Amber’s defrauding people in Johnny’s name is true, it brings to mind another blind item wherein she asked new bf Elon Musk to borrow the exact amount of $7M but he balked and said no. She put up a HUGE fuss when Johnny tried to send the money directly to the charities and actually DID bring the case to court over the $7M. We all thought it was just because she wanted the money but it seems much more obvious now.
Adding to that, Johnny’s joint plaintiff on this case is Edward White, his new financial advisor, hired in March/April 2016 after he fired the other ones. You’ll recognize the name Edward White from Johnny’s witness list for the DV case that never went to trial - he was a witness for the night of April 21, 2016, Amber’s birthday party, when she alleges violence happened. I ask again - why would the man Johnny had JUST hired as his new financial advisor be taken to Amber’s birthday party? 
Basically, and I know I don’t usually speculate but I actually give less than zero fucks right now, this is my working theory:  *WARNING: the following is complete guesswork on my part (except for certain things which are fact) and shouldn’t be taken as exact facts of what happened.
Amber’s been doing this since 2009, after getting comfortable with him and him with her (the movie dates at his house, getting to know one another, long talks about music, going to his premiere, etc.), and being known by the people around him. Probably just once in 2009 and then waited till they were together to get more. Johnny had no idea. Not until March 2016, when he found out what his managers had been doing since 1999. That’s when he hired people to look into it. 
There’s already a ‘source’ floating around that says that the P.I. Johnny hired who found out that Amber had been arrested for DV (Zeev Haskal, he was on Johnny’s witness list. He’s a P.I. who used to be in the Israeli Secret Service), was originally hired to look into Amber’s finances BEFORE the DV allegations even happened. When he looked into those records and her meetings and things like that, there were multiple links to Johnny’s finance managers he didn’t know about. And that even before the PI came in, Johnny had begun to realize what she was doing and distanced himself from her. I’m not gonna say where I saw that cuz I said I wouldn’t but it fits. You remember how after filming part of POTC in Vancouver at the very beginning of April, they weren’t pictured together ever again? (Last ever photo was at a store in Vancouver on April 4th, 2016). He was absolutely distancing himself from her. 
So back to guesswork - I think she asked him to come to her birthday party, or he just knew where she’d be on her birthday party on the 21st of April, and he brought his new financial advisor, Edward White, to confront her with the facts and proof about what he’d discovered about his finances and the missing millions. (I wouldn’t even be surprised if he DID smash things in anger that night tbh). At that point she definitely knew it was up and he was going to obviously throw her out. She knows he’s got his own mental health issues and his mother was very sick at the time he figured all of this out so she had some time before he would start divorce proceedings, so she had time to figure out how to publicly save her ass and salvage some semblance of a career and fan base. She decided to go for DV allegations, hence the attempted setup on the 21st of May, when he was at his most vulnerable after his mother’s death, which failed because he didn’t attack her, but she still framed it as best she could. The video easily could have been filmed at any point during this time. Or the DV could’ve been something she’d been planning at least since they were married and the confrontation with White was the push into motion. Either way, the meeting with White, the timing of the divorce/allegations, the amount of money, and the dates of the thefts are WAY too much of a coincidence to ignore.
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Anyways that is my working theory and it is A LOT of assumptions and I honestly don’t think we will ever know because I don’t think this case will ever make it all the way to court, but either way you slice it, you can’t make this shit up and I’m almost positive there will be a movie in the future called ‘Johnny Depp vs. 2016: What The Fuck’
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top1course · 5 years ago
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AMAZON FBA ALIBABA | HOW TO FIND WORLD CLASS MANUFACTURERS PROTECT YOURSELF USING PAYPAL
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What is Afghan it is Kevin back again with that lifestyle ninja and today I’m going to be teacher, wishing you exactly how to find the top quality manufacturers via Alibaba, making sure that you’re going to get the top quality products no matter what you’re ordering and how to protect yourself and make sure that you’re not going to, screwed over, so take it off, just to make things a little bit more genuine, i basically just was looking around my room and to just choose kind of a random product for you guys just to do it from scratch to show you, be the same process no matter which type of, product selling, i noticed a little lava lamp I have over in the corner so we are going to source that and I’ve never look for one of my life, hi-five never I don’t even know if they’re on Alibaba, To be honest but we are going to, find out, together, so let’s look at this first one, forty200 reviews obviously not necessarily product you want to look at because it has, is a pretty big Advantage even notice, 60% rating, and the first thing I liked, do is hop down to the detailed section, so technical details, right so just to save time I already kind of a drag some of these over here to the manufacturer template I use and I actually, please give this to my virtual assistant, and I trained her kind of how to look for manufacturers on Alibaba the ones that are quality that, do you want to work with and I’m going to walk you through the exact same process, how we do that right now, so, the main things you want to look at right obviously product dimensions, here we go, Inno color, material ride they need to know what it’s made out of, power source in the weather it’s battery powered or electric, the wattage and the type of bulb so just kind of the you know the basic stuff you know you can look down here and see if there is, anything else that looks like it might be important, and you know they’re going to tell you if you you know if they need clarification on things but just try to, try to come up with as much as it as you can, just try to save as much back and forth as fast, i’m so once you have kind of these products facts right and if you have a manufacturer template build out a lot easier, we’ll talk about this manufacturer template in a minute, but let’s go over here and let’s look at lava lamp, so how I like to look on Alibaba, Is actually not by products.
But by suppliers and the reason I don’t look at products is because, one supplier can offer multiple products and you don’t want to be sending the same template to, multiple different product listings that are all routing to the Sea, supplier, save yourself even more time, head over to suppliers, write the two important ones here are gold supplier, and trade assurance, definitions of those just go ahead and look them up on Ali Baba I’m there, pretty easy to find, write 100% product quality protection, pre-qualified by Alibaba, and let’s look through some of these rights of these pictures are not what we’re looking for even though the top listing so don’t be confused by that right I mean, and right here we go so these are at these are a little bit more like what we like, Looking for, diezel amps, and it looks like they have some, lava lamp, when is necessary there, there a main product, book skip that one, he’s obviously just lamps, right looks like these guys their main product is lava lamps are there at least advertising it that way, white sox looking at probably you know at least five, and once you have these kind of five companies upright, each one of them is has kind of the same layout it says the, the total revenue their employees right you wouldn’t you want to make sure that they have, in a reasonable amount of, employees and Revenue, something that you can do before you really, are going to end up to the next level, is just, grab their, company name, starting a Google, right and see if this is actually matching up, the sun pay, looks like they have a website, Yep so it looks like they’re real, prototyping companies in, china Wok, spherion Staffing technology, right sales department of a video, stop ad, yes you can do the same thing with each one but basically what we’re going to do here is just go ahead and click contacts the flyer, i need one that you’d want to do the same thing for all these right make sure that it’s a real company you know they’re obviously doing big numbers they have enough employees, contact supplier, supplier, same thing contact supplier, so now it’s really talk, about, the manufacturer’s, but right so it’s important if you’re going to be reaching out to a lot of death, different manufacturers, all the time to kind of get one of these made right it’s going to save you a lot of time especially if your VA is working for you cuz they can kind of, Stupidest refuse, vision for you, can I do some of that the tedious legwork, that’s really just plugging fly you to show my URL to an Amazon listing and they, take the product, details of a thing of relevant, throw me to the park specs category and then basically just, get the same, answers, answer the questions that we ask for that right so, what are the things were going to go through each of these really kind of step-by-step so you guys understand exactly why each one of these portions, i’m so you want you want to portray yourself as a lead purchasing agent right you’re not just a guy sitting in your underwear, chilling in your garage trying to you know back of a lava lamps you’re an international company right you’re you’re speaking on, half of the CEO of the board of directors right you want to sound official you want to make it you want to make it sound like, You are worth their time and that they want to offer you the lowest.
Best price they can so kind of when your long-term business right, so about working together in a potential lucrative business venture right where I International electric company based out of Silicon Valley here in California, horny right uc’s buzzword maybe you’re in New York you know, you want to make it sound like you’re important, because these guys get tons of inquiries 99% of which never actually, you know, really form into anything at all so if they’re definitely used to having their time wasted so you want to make it sound like you, you’re not going to do that, so hit them quick right so, we like to introduce ourselves and expressed an interest in creating a profitable partnerships, So I like to include, the Amazon link, we would like, a product, similar to, and you’re depending on where they are they don’t always have the ability to open these but I always include it because it just saves so much time, and we’re definitely going to you know, toll at least, you know this man picture, oregon has actually attach it to every single one of our Ali Baba, surprise specs and right we just took these straight from the Amazon listing, and they aren’t talking, call details, and then the questions right to you always always always want to number your questions, i’ve heard it that, in Chinese schools, children are kind of, transou answer things, send number questions, i just trust me on this guy’s if you ask, if you ask three questions and they aren’t numbered you’re only going to get a response, to your first question, Just believe me I’ve contacted, hundreds of suppliers, always always always number, trust me on that it really makes a huge difference, rights of the first thing you want to do can we get a sample of the products right how much you going to charge to get that sample DHL Express, ship that you know whatever your ZIP code is and you’re happy to cover or split you know the shipping cost with PayPal, do you have the ability to package the product in a custom in a custom packaging right with Arlo cuz if you’re going to if you’re going to private, label you want to make sure that they either, you know have the ability in house to package your product or they have a partner, you know a boxing or a packaging partner that can do that just so you can kind of do a one-stop-shop and not have to, Be incorporating you know numerous different, manufacturers to get what you want, so what is the what is the cost per unit, including fob mflb music free on board or Freight on board depending on who you ask, and all that means is, they charge a fee to get it from the Chinese Factory to the port, in China, is Applebee in the the other one is exw which basically means they finish your lava lamps, in this case and they just leave it on their Factory floor and you have to handle everything else so you’re a freight forwarder picks it up at their Factory gets, sports that’s only if, suenos 2, applebee’s usually just a little bit easier, so an moq is minimum order quantity, so what is the cost, minimum order quantity of 500 units, an 5000 units, we’d like to come, pear, both, And this is important guys right because.
You want them to, you want them to say, the lowest possible Price Rite, so from your perspective you want to take the least risk so you you know in a perfect world you get a hundred unit, at the 5000 unit price, you proved the man on Amazon and then you quickly reorder and you have the least amount of risk, with the highest amount of reward right, so they’re going to give you a 500 unit price maybe it’s $3 each and the 5,000 unit price maybe it’s $1 each, and so the rest of the conversation right you’re going to be, you’re going to be pounding into their head that you want that $1 price but you want to do a test order for 500 units Justice, this one time but you want them to honor that 5000, just trust me on this, get both price, i’m so talking about lead time so this is for inventory forecasting later down the line but, How long will it take to manufacture a package 505000, this is usually you know, 15 to 30 days depending on how many your getting, yeah I’d be grateful if you to contact us this to answer is please be as thorough as you can, with your initial answers they’ll be a large determinant of the manufacturer’s select a partner with, blank food is because usually don’t mention I’ll give you one word answers with the responding to, 10 to 20 of these a day, i’m so taken, ask him to take a little bit extra time right cuz it’s, it’s definitely a good showing of faith that they actually care about you and, they care about their work, things like that, i’m one other thing I like to do is have them add you on Skype I I really don’t like communicating via the alibata Alibaba portal, Right cuz a lot of us have other business that we’re doing on Skype anyways, i’m so I usually say I will not respond to Alibaba right in this is another way for you to kind of test if they’re actually paying attention in, attention to detail, which is something that’s super important for manufacturer so it’s just another little thing that I’ve, deadline to do, and this tablet is available on our Facebook page so if you guys want to just use this exact one, i’m feel free to just you know go down in the description and join our Facebook page and we have all this available and so some, how much more for, for you guys, so, what’s go ahead and copy and paste this, i’m heading North 1st manufacturer, and there’s the product page, contact page, brighten just paste it in, And then I’m going to add that attack, right and this is my actual Alibaba account so I’m not going to send these because I, don’t actually want to tell lava lamp, but right it’ll be the same process so you, you just go in here, right contact supplier it opens up this page, pacing the exact same thing, body attack another photo, and that’s pretty much it guys you are done there, i’m so the last thing that I want to talk about is, payment right everybody always asks, you know how can you pay in a way that, suppliers will accept and that gives you the most, protection right so, the answer to that is normally payments are split up into an initial payment of 30% a downpayment which base, kicks off the manufacturing, they start their, they start their work, and then once they’re done, Then you’re expected to pay the 70.
Listen to this, listen to carefully cuz I wish somebody would have told me you what I’m about to tell you, because it’s it’s super super important, 30%, ensamples, always pay with PayPal, do it goods and services, and pay that goods and services fee with a credit card, not your bank balance be absolutely sure, that you were paying that that 30% and the sample fees, with a credit card, not your bank,, right like I’m not going to I’m not going to repeat myself a third time but, please please if you can listen to anything I say this entire video, just listen to that because, you can dispute you can just do things with your credit card companies and it just gives you so much more protection and I, can’t I cannot stress enough, how worth the extra 3%, that is if you ever run into any type of trouble so just trust me on that 30%, Always with PayPal all your the credit card, right into the 70% normally this is done with a bank wire transfer right, cuz it’s not fair to the manufacturers in all cases to cuz they get charged super exorbitant fees for PayPal over in China, so most most places will let you especially for a fresh relationship with pay with PayPal for, for the 30% but its 70% is normally done via wire, you can set this up with a bank write any Bank, you can pretty much do it online, normally the species range between 25 and $40 to send a wire transfer, anything to be sure of, when you’re doing. Guys is that you have to get an inspection done to be, 4, you pay that 70, percent right and you want a thorough inspection, and so we have we have list of the inspection services that that we use and we had amazing success with you, They’re giving you a hundred fifty page, reports with, you know a bunch of HD pictures and all of their different, notes in any you know, small quality errors and all the different packaging no count the number of units, you know it’s beautiful right and that’s only $99 right with the people we use so if you guys are interested in that head over to the Facebook group, and we will definitely be happy to share, who are using for inspection, so PayPal for the 30%, wire transfer for the 70, and then before you pay that 70% make sure you get your inspection done, and what we like to do guys with, suppliers is set just like a super simple purchase agreement, before we agree that you know going to business with them, and what we say is if the inspection fails as determined by us the buyer, Then it will be on the set will be on the seller so the manufacturer on Alibaba, the pay for a reinspection, and that’s actually coming to play with us a couple times right because if it fails determined by us you know if there’s too many Quality Air, then they basically have to fix it all and then they have to pay for it to be re-inspected so they’re going to make damn sure, that there’s no more Heroes again and it’s, it’s really worked out really well for us guys so, those are pretty much all of my tips for suppliers if you’re watching this point I promise you I’ve saved, probably a hundred hours of pain, and potentially you know thousands and thousands of dollars, that you could have potentially missed out on, so I hope that’s helpful guys, I got the hook up. So helpful and had a navigate Alibaba headed to your manufacturer research the right way.
How to save time you know how to represent yourself in a way that your manufacturer is actually going to spend time on you, make sure that they’re going to I’m present their best products in their best prices to you, how to protect yourself how to make sure that your money safe you know how to do things the right way and make sure you’re getting inspections, right inside make sure that you’re checking on my other videos guys I’m doing this all for you make sure you’re checking out of Facebook group, right I mean there’s so much information there is a ton of great sellers doing thousands and thousands of dollars a day, all their hands and tricks and tips of make sure you check it out I promise you guys are going to like it, I’m if you enjoyed it and make sure that you subscribe cuz we’re in a key bring you the absolute best contact guys, i’m in for bonus material about how I use Photoshop to save $10,000 on my very first order, on Alibaba definitely make sure you comment below and you hit me up cuz I want to talk to you all right.
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beyondvapepage · 5 years ago
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258
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Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: So that means we’re live now actually. We’re going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let’s see what we’re trying to get a live Hump Day hangouts going here.
Hernan: So get your camera.
Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We’re trying to see the pin, I think.
Adam: Okay, yeah. So we’re going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we’ve actually got this up and going and we’re going to do our usual thing real quick. If you’re joining us for the first time, I might be a little confused because clearly we are we’re still trying to figure out how to work computers. We didn’t get Marco and you can join on hard work on the technical side, back in. But while he’s doing that, I’m gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?
Chris: I’m doing good.
Adam: And normally I would ask you what the weather’s like. Stupid so it nice. Yeah, it’s about 70-75 pretty nice. I’m Adam. And next to me, of course, is Bradley Benner.
Bradley: Hi. And last but not least went on over there who’s being goofy
Hernan: Hey everybody
Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you’re in here say hello to everybody
Marco: I don’t want to say hello in any thinking body man. I’m just playing What’s up everybody? Good to be here. It’s good to be here. Hump Day Hangout. I’m going to join you guys. Oh, yeah. My ready.
Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?
Adam: You know, we just for those of you who know or don’t know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there’s a lot of fun just had a blast and then of course carrying that on meeting up outside whether it’s for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn’t make it things got mixed up, that’s fine. But we want to give you a special offer to get in now and I’ll put that on the page. If you want to grab a VIP ticket, you can grab that now it’s going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you’re one of those people are saying hey, I will be there next year I want to be then this is the time to do that.
Nice you guys got the figured out over here. Yeah, I don’t think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you’re live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you’re doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you’re doing it for yourself, or you’re doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that’s about it. Marco Are you guys we got anything else we need to touch base on
Good no good. Yeah, we got a lot of questions so let’s go into that standby cuz I gotta try to find it.
Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it’s okay to say it. Thanks. That’s a good thing. Can you make a note of that too? Yeah, view that is you’re gonna try to edit our processes if that’s the case. So thank you for that, Mike. We do appreciate that.
URL Structure For Siloed Website
Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie’s asking obviously about the URL structure for a siloed website. Because I’m Yeah, yes, he’s asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it’s fine. It’s called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.
What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?
The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don’t need to I would on your primary tier one branded network, you’re just going to be republishing content from your blog anyways, if that’s what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it’s better content and creates co citation. And you don’t have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we’ve got a product called content kingpin, which shows you exactly how to do that. That’s what I recommend is just going to read better it’s going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?
Marco: That’s exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you’re doing, you’re way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that’s important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That’s the question that you need to ask.
What Are The Best Techniques To Let Google Recognize Entities?
Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it’s very difficult for most gyms, taxis probably wouldn’t married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?
Marco: Now, you just went over exactly what he supposed to do. If you can’t go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it’s a company credit card, a personal credit card, where you’re directly related to the company. What that’s going to do is it turns you into into Google’s customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it’s a thing. Then, on the web, it’s it’s in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you’re real. You’re not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That’s what’s going to get you when you can’t get a GMB and Google understands that then there’s other way, getting into all of the different data aggregates.
Bradley: crunchbase would also be a good one.
Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn’t feasible, or sometimes it would merit. But your company wouldn’t merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that’s absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it’s consistent throughout citations. I can’t remember if you mentioned citations, but that’s a perfect way. citations are a really good way. It doesn’t have to be just for local. It can just be your company. Right?
Can You Share Some Basic Guidelines For Link Building?
Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there’s a lot of questions squeezed into this one, Mike.
So on a kind of a broad level. Personally, I don’t really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don’t really bother with it because I don’t really build my links outside of what we have him do.
But really, I use mainly when I’m doing like press releases, for example, because I do publish a lot of press releases, it’s almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it’s not really now off page, I mean, on page, that’s a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you’re linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you’re syndicating content to a network, it’s going to make sure that you’re not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That’s why you want to do that.
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it’s a way to just continue to push relevancy in at different tiers. There’s different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?
Adam: Not to that, but to the next part, so
Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it’s a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don’t do that, though, if you don’t get those generic naked brand anchors and whatever you can in there, then what’s going to happen is you’re going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.
Bradley: Yeah, you’re gonna do it,
Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it’s, it’s too vague, but if you’re just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you’re doing this for an actual strategy, that you’re putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it’s it’s well received, right? And basically, I’m saying quality you know, don’t just say I’ve got to include x y&z you know, if you’re going in here and doing this for a long term strategy, I would say make sure you’re putting out quality information.
Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I’m saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that’s what you put in your forum signature, and you’ll probably have a lot more likelihood of it doing well. I mean, it’s, it’s because you could test it quicker as my point other than trying to have some signature line that really isn’t very compelling, it doesn’t convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you’ve done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.
Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it’s not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you’re using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.
You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you’re doing and the overall strategy for that campaign? Because if you’re trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it’s not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you’re going to hit that particular silo with, you know, inbound link, equity, it’s going to benefit the entire siloed. Right, so you wouldn’t want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.
Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you’re, what you’re referencing, or what exactly you’re doing, but you definitely want to distribution
Bradley: Yeah, yeah, I mean, in other words, you don’t want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.
Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you’re looking to push your silo through your supporting poles, and then that top market level category is going to be what you’re trying to rank because that’s where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you’re pushing that top market level category up, because that’s what’s going to bring all of the other keywords with it. It doesn’t make sense to only link build to the homepage, if what you’re trying to rank results somewhere on an inner page in the category or in a post, or maybe it’s a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.
Bradley: Awesome. Thanks, man.
Adam: Sorry, real quick. I’ve got to bring this up now. So Wayne has a question for you. It’s the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I’m not really sure how to answer that one. Yeah, let’s take a compliment. Yeah, just couldn’t we have to read that? Alright,
How Long Before You Can See The Results Of Battle Plan 3.0?
so next one is I have been following the Battle Plan 3.0 for a GMB asset. It’s been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don’t know if I’m facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn’t want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that’s what we talked about, if you use the Battle Plan, it’s not a, if you just do 25% of the work, you won’t get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn’t stop until all that entire asset creation. You know that SEO shield is really put together. So we’re going to be talking a lot more about that in the coming weeks for some of the stuff that we’ve got coming up. But Marco, do you want to add to that? I think he’s muted.
Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don’t want to pick on him, because I see that he’s just beginning. It’s following the Battle Plan. He’s in step two. But dude, how can you not know your competition? If you’re just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you’re doing, then the competition doesn’t matter. It’s just a matter of what you’re going to do to take the competition down. You’re at the start so you have to do thorough competition analysis to know exactly how much power it is that you’re going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you’ll know exactly how tough and how stiff the competition is and then you’ll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you’ll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you’ve done everything.
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you’re starting in this, it’s a must for you to be able to analyze the competition and understand what it is that you’re up against. Because whether it’s you investing your money, or whether you’re investing your clients’ money you have what you’re going to spend your money on, and how much of it.
Adam: Yeah, and I’m not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you’re already going to win and you can’t do that. If you don’t know what your competition is.
Marco: You have to know that you’re going to win the war before you fight the first battle. I’m paraphrasing because I can’t remember the exact quote of him but but it’s along those lines. How can you know whether you going into you know, you can’t go blind into battle I might a bow and arrow and I’m going up against how it’s all right. I’m going up against a nuclear missile that well I’m not going to do very very well. So once once you lay it all out, and you’re absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven’t done and think about it all you’ve done is study the enemy. It was I love Sun Tzu and thank you. That’s awesome.
Is It Possible To Target National Keywords By Using Verified GMBs?
Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He’s got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?
Marco: This isn’t totally an independent, it depends question. Yeah, what is it that you’re that you’re trying to do because one thing is local. And what you’re targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I’m not going there. I’m just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you’re going to need a whole lot of GMBs.
Because in a place like like New York City, Chicago, LA, you’re going to need to push a lot of power inside inside just I’m going to get one GMB do a whole bunch of pose, and then that’s going to get me where I need to go. It Again, it depends on the competition. Now, if it’s a national keyword, like cosmetic manufacturer, and there’s no location, like you don’t need to use location, there’s nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn’t be so so this is this question is kind of confusing. Yes. I don’t know about you guys. Because because they were talking about two different things here. And maybe what what you what you’re trying but what you’re thinking is you want to become the knowledge panel for the keywords. Well, that’s brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we’ve been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you’re trying to do.
All right, but I’ll take you to the next question lockout Marco, you guys. It’s like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there’s no reason to. That’s what I’m saying. Like if it’s your branding, network, your branded network, then there’s no reason that you would need do post spunversions of your money site post because I’ve just republished the money site posts again, I don’t recommend using spun content as any on page or any first tier link building stuff, because it’s just not a good idea to do that now it’s even if it’s high quality spun stuff, which I guess you can still get away with that if it’s done very, very well. Okay, cool.
Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?
Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don’t think the sun will let me delete all of the work he has done. Thanks.
Well, I’ll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it’s not really pushing any relevancy or entity validation, if that makes sense. So once it’s done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?
Marco: No it won’t matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we’re going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it’s not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else’s way. Because they always skip corners. They never do the work that they’re supposed to think about. And I’ve said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don’t know, 50 bucks. And they’re going to spend six hours, maybe eight hours building and drive stack? No, no, it’s not gonna happen. The money just isn’t there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you’re absolutely right that and when I saw this, I couldn’t believe it you do get what you pay for. And if you go to Fiverr sometimes you’ve got some really good gigs in there that do a specific thing. But when you’re talking about pushing power, the Rank Your Shit Academy Reloaded me. There’s only one way to do it. You go with the original.
I agree. Yeah, this one I would probably be careful if I was in this position, because now I’m thinking okay, there’s someone else in there. So this to me goes back to managing client expectations and saying, Well, now there’s a son who’s got, you know, backend access to everything. So you might want to be managing to him. The son’s involved and he’s screwing around with stuff on that I don’t know about then, you know, I can’t be held responsible for some of this stuff. Yeah. working against our goals, so I’d be careful with it.
Okay, moving on the next one. See, I’m trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat’s meow. I totally agree with that. It’s not a question but I like it.
Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?
Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I’ve had other vendors create those before but don’t think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that’s the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we’ve built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.
That idea. So yeah, that’s what I would do, because that’s what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.
Do You Create One Google Stack For Each Service Offering URL?
So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we’re going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you’re mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you’re just building that relevancy, you’re going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?
Marco: No, that’s what I would have said. No, we’re not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we’re going to give you everything that’s related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don’t go for the long tails, the long tails you’re going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we’re testing the drive stack and G site as we speak. It’s coming right it’s gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I’ll put the link to the donation. That’s awesome. Thank you.
And I’m not seeing any other questions you guys see any more? No will give people a minute here and I know that there’s a little bit of a delay here. There’s not much delay through zoom though.
So um, I did see a question in YouTube here. I said we’re in Colorado, we’re still in Denver, Colorado. Yeah, we’re a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I’m pulling up to make sure I’m not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That’s going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let’s touch on that.
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Catherine Jones. So if you haven’t seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they’re growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it’s about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don’t guys have anything else to say about Katherine’s presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.
Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it’s not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool
What Was The Biggest Takeaway That You Can Share From POFU 2019?
Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I’m not dodging the question, I’ll let these guys answer it. But like we’ve told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it’s you know, interacting with people, and that’s what you get out of a small group. So whether it’s us whether it’s a guest speakers, or whether it’s each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that’s consistently what we’ve heard. Yeah.
Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that’s one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.
Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it’s like the cheat code. so it’s awesome because it’s validation beyond. I mean, we all knew it worked anyways. But it’s really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we’ve got something that’s been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it’s just very encouraging to see that. Yeah.
Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that’s where the magic happens. And so went through stuff, but he’s going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what’s been done already and what will come in MGYB, and saying you now here’s what you got to do. So again, not to use it, but it’s on its way out. And I will share it with everybody as soon as we have something. Marco: I’d like to answer Wayne’s question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we’ve been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it’s a joke, right? Don’t get stuck in the middle, but are you getting the middle of the big fat fuck you.
But it’s true guys. Do you want to finger prodding you in the middle? When you’re not doing anything? Is that what you’re really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it’s not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it’s something that you know you have to do, to continue on that path to POFU, it’s fulfilling. And you don’t get all of these different things joining and pulling you away. Because you’re hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we’ll answer your questions. We’ll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won’t do the shit that they’re supposed to do to be successful.
And so one of the things that you need to do to be successful is get with like minded people, and the only way you’re going to do that is by attending these events. And I don’t I don’t mean the bullshit events where you’re going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you’re going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that’s what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you’re supposed to get so that you can continue making money.
Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what’s up guys? Hey, good to meet you, man.
Do You Do Stacks For Dating Sites?
And then also another Brian was asking do you guys do stacks for dating sites. We don’t believe we have any restrictions. I mean, I don’t have I don’t think that crosses any lines for us building stacks, right?
Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you’re running. We’re not going to do any of that, but I’m not gonna have my people don’t do any Yeah, we just don’t do it. So we don’t get them. Brian and you’re watching this just email [email protected]. To tell them what your actual like what your keywords are, and they’ll write Marco they’ll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don’t know. It’s epic. Guys. It has to be in English. Don’t ask us to do Hungarian because that’s the one and the money that we have to target to do a one of is not feasible.
Can You Build An Agency Just By Outsourcing To Whitelabels?
Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He’s one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you’re talking about for when you do get questions, or at least be honest and say that you’ll get the answer if you don’t have it, you know, whatever the case may be, you want to make sure that you’re not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it’s something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it’s important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we’re understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I’m doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you’re in? Yeah, you know, better. So I’ll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we’ll give you an answer. And we’ve simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn’t work. And it’s just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.
Guys, that’s what because when we have that when we when we simplify it, that’s what really works. And that’s why this is this is so good in the way that we’ve set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it’s so simple. I don’t know why more people don’t don’t do it. Maybe I don’t I don’t know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.
Cool. Thank you. Alright, so we’re almost Well, we still got about 10 minutes. Well, I think we’re gonna have to end it a couple minutes early, right? Yeah, cuz I know we’re streaming through yours. Oh, no.
What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?
Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don’t know, because that was kind of a word salad at the end there. I’m not really sure what you were saying. But as far as if you’ve got a page three, excuse me keywords on page three in Search Console, it means that they’re closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that’s going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it’s going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That’s all the stuff we get into in RYS Academy. Marco, do you have any comments on that?
Marco: Yeah, GMB post silos.
Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It’s on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that’s done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.
Hernan: nice.
Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don’t think we mentioned that. Everyone here, you know, that asked about link building and embeds, you’ve got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he’s dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he’s just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That’s great. Well, listen, I don’t see any other questions. So I think it’s time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we’ll see you guys next week. See you guys
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258 posted first on http://beyondvapepage.blogspot.com
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jenniferbowley · 5 years ago
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258
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Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: So that means we’re live now actually. We’re going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let’s see what we’re trying to get a live Hump Day hangouts going here.
Hernan: So get your camera.
Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We’re trying to see the pin, I think.
Adam: Okay, yeah. So we’re going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we’ve actually got this up and going and we’re going to do our usual thing real quick. If you’re joining us for the first time, I might be a little confused because clearly we are we’re still trying to figure out how to work computers. We didn’t get Marco and you can join on hard work on the technical side, back in. But while he’s doing that, I’m gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?
Chris: I’m doing good.
Adam: And normally I would ask you what the weather’s like. Stupid so it nice. Yeah, it’s about 70-75 pretty nice. I’m Adam. And next to me, of course, is Bradley Benner.
Bradley: Hi. And last but not least went on over there who’s being goofy
Hernan: Hey everybody
Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you’re in here say hello to everybody
Marco: I don’t want to say hello in any thinking body man. I’m just playing What’s up everybody? Good to be here. It’s good to be here. Hump Day Hangout. I’m going to join you guys. Oh, yeah. My ready.
Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?
Adam: You know, we just for those of you who know or don’t know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there’s a lot of fun just had a blast and then of course carrying that on meeting up outside whether it’s for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn’t make it things got mixed up, that’s fine. But we want to give you a special offer to get in now and I’ll put that on the page. If you want to grab a VIP ticket, you can grab that now it’s going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you’re one of those people are saying hey, I will be there next year I want to be then this is the time to do that.
Nice you guys got the figured out over here. Yeah, I don’t think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you’re live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you’re doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you’re doing it for yourself, or you’re doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that’s about it. Marco Are you guys we got anything else we need to touch base on
Good no good. Yeah, we got a lot of questions so let’s go into that standby cuz I gotta try to find it.
Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it’s okay to say it. Thanks. That’s a good thing. Can you make a note of that too? Yeah, view that is you’re gonna try to edit our processes if that’s the case. So thank you for that, Mike. We do appreciate that.
URL Structure For Siloed Website
Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie’s asking obviously about the URL structure for a siloed website. Because I’m Yeah, yes, he’s asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it’s fine. It’s called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.
What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?
The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don’t need to I would on your primary tier one branded network, you’re just going to be republishing content from your blog anyways, if that’s what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it’s better content and creates co citation. And you don’t have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we’ve got a product called content kingpin, which shows you exactly how to do that. That’s what I recommend is just going to read better it’s going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?
Marco: That’s exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you’re doing, you’re way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that’s important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That’s the question that you need to ask.
What Are The Best Techniques To Let Google Recognize Entities?
Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it’s very difficult for most gyms, taxis probably wouldn’t married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?
Marco: Now, you just went over exactly what he supposed to do. If you can’t go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it’s a company credit card, a personal credit card, where you’re directly related to the company. What that’s going to do is it turns you into into Google’s customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it’s a thing. Then, on the web, it’s it’s in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you’re real. You’re not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That’s what’s going to get you when you can’t get a GMB and Google understands that then there’s other way, getting into all of the different data aggregates.
Bradley: crunchbase would also be a good one.
Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn’t feasible, or sometimes it would merit. But your company wouldn’t merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that’s absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it’s consistent throughout citations. I can’t remember if you mentioned citations, but that’s a perfect way. citations are a really good way. It doesn’t have to be just for local. It can just be your company. Right?
Can You Share Some Basic Guidelines For Link Building?
Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there’s a lot of questions squeezed into this one, Mike.
So on a kind of a broad level. Personally, I don’t really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don’t really bother with it because I don’t really build my links outside of what we have him do.
But really, I use mainly when I’m doing like press releases, for example, because I do publish a lot of press releases, it’s almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it’s not really now off page, I mean, on page, that’s a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you’re linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you’re syndicating content to a network, it’s going to make sure that you’re not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That’s why you want to do that.
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it’s a way to just continue to push relevancy in at different tiers. There’s different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?
Adam: Not to that, but to the next part, so
Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it’s a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don’t do that, though, if you don’t get those generic naked brand anchors and whatever you can in there, then what’s going to happen is you’re going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.
Bradley: Yeah, you’re gonna do it,
Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it’s, it’s too vague, but if you’re just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you’re doing this for an actual strategy, that you’re putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it’s it’s well received, right? And basically, I’m saying quality you know, don’t just say I’ve got to include x y&z you know, if you’re going in here and doing this for a long term strategy, I would say make sure you’re putting out quality information.
Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I’m saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that’s what you put in your forum signature, and you’ll probably have a lot more likelihood of it doing well. I mean, it’s, it’s because you could test it quicker as my point other than trying to have some signature line that really isn’t very compelling, it doesn’t convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you’ve done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.
Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it’s not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you’re using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.
You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you’re doing and the overall strategy for that campaign? Because if you’re trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it’s not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you’re going to hit that particular silo with, you know, inbound link, equity, it’s going to benefit the entire siloed. Right, so you wouldn’t want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.
Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you’re, what you’re referencing, or what exactly you’re doing, but you definitely want to distribution
Bradley: Yeah, yeah, I mean, in other words, you don’t want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.
Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you’re looking to push your silo through your supporting poles, and then that top market level category is going to be what you’re trying to rank because that’s where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you’re pushing that top market level category up, because that’s what’s going to bring all of the other keywords with it. It doesn’t make sense to only link build to the homepage, if what you’re trying to rank results somewhere on an inner page in the category or in a post, or maybe it’s a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.
Bradley: Awesome. Thanks, man.
Adam: Sorry, real quick. I’ve got to bring this up now. So Wayne has a question for you. It’s the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I’m not really sure how to answer that one. Yeah, let’s take a compliment. Yeah, just couldn’t we have to read that? Alright,
How Long Before You Can See The Results Of Battle Plan 3.0?
so next one is I have been following the Battle Plan 3.0 for a GMB asset. It’s been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don’t know if I’m facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn’t want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that’s what we talked about, if you use the Battle Plan, it’s not a, if you just do 25% of the work, you won’t get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn’t stop until all that entire asset creation. You know that SEO shield is really put together. So we’re going to be talking a lot more about that in the coming weeks for some of the stuff that we’ve got coming up. But Marco, do you want to add to that? I think he’s muted.
Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don’t want to pick on him, because I see that he’s just beginning. It’s following the Battle Plan. He’s in step two. But dude, how can you not know your competition? If you’re just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you’re doing, then the competition doesn’t matter. It’s just a matter of what you’re going to do to take the competition down. You’re at the start so you have to do thorough competition analysis to know exactly how much power it is that you’re going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you’ll know exactly how tough and how stiff the competition is and then you’ll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you’ll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you’ve done everything.
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you’re starting in this, it’s a must for you to be able to analyze the competition and understand what it is that you’re up against. Because whether it’s you investing your money, or whether you’re investing your clients’ money you have what you’re going to spend your money on, and how much of it.
Adam: Yeah, and I’m not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you’re already going to win and you can’t do that. If you don’t know what your competition is.
Marco: You have to know that you’re going to win the war before you fight the first battle. I’m paraphrasing because I can’t remember the exact quote of him but but it’s along those lines. How can you know whether you going into you know, you can’t go blind into battle I might a bow and arrow and I’m going up against how it’s all right. I’m going up against a nuclear missile that well I’m not going to do very very well. So once once you lay it all out, and you’re absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven’t done and think about it all you’ve done is study the enemy. It was I love Sun Tzu and thank you. That’s awesome.
Is It Possible To Target National Keywords By Using Verified GMBs?
Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He’s got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?
Marco: This isn’t totally an independent, it depends question. Yeah, what is it that you’re that you’re trying to do because one thing is local. And what you’re targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I’m not going there. I’m just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you’re going to need a whole lot of GMBs.
Because in a place like like New York City, Chicago, LA, you’re going to need to push a lot of power inside inside just I’m going to get one GMB do a whole bunch of pose, and then that’s going to get me where I need to go. It Again, it depends on the competition. Now, if it’s a national keyword, like cosmetic manufacturer, and there’s no location, like you don’t need to use location, there’s nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn’t be so so this is this question is kind of confusing. Yes. I don’t know about you guys. Because because they were talking about two different things here. And maybe what what you what you’re trying but what you’re thinking is you want to become the knowledge panel for the keywords. Well, that’s brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we’ve been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you’re trying to do.
All right, but I’ll take you to the next question lockout Marco, you guys. It’s like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there’s no reason to. That’s what I’m saying. Like if it’s your branding, network, your branded network, then there’s no reason that you would need do post spunversions of your money site post because I’ve just republished the money site posts again, I don’t recommend using spun content as any on page or any first tier link building stuff, because it’s just not a good idea to do that now it’s even if it’s high quality spun stuff, which I guess you can still get away with that if it’s done very, very well. Okay, cool.
Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?
Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don’t think the sun will let me delete all of the work he has done. Thanks.
Well, I’ll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it’s not really pushing any relevancy or entity validation, if that makes sense. So once it’s done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?
Marco: No it won’t matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we’re going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it’s not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else’s way. Because they always skip corners. They never do the work that they’re supposed to think about. And I’ve said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don’t know, 50 bucks. And they’re going to spend six hours, maybe eight hours building and drive stack? No, no, it’s not gonna happen. The money just isn’t there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you’re absolutely right that and when I saw this, I couldn’t believe it you do get what you pay for. And if you go to Fiverr sometimes you’ve got some really good gigs in there that do a specific thing. But when you’re talking about pushing power, the Rank Your Shit Academy Reloaded me. There’s only one way to do it. You go with the original.
I agree. Yeah, this one I would probably be careful if I was in this position, because now I’m thinking okay, there’s someone else in there. So this to me goes back to managing client expectations and saying, Well, now there’s a son who’s got, you know, backend access to everything. So you might want to be managing to him. The son’s involved and he’s screwing around with stuff on that I don’t know about then, you know, I can’t be held responsible for some of this stuff. Yeah. working against our goals, so I’d be careful with it.
Okay, moving on the next one. See, I’m trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat’s meow. I totally agree with that. It’s not a question but I like it.
Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?
Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I’ve had other vendors create those before but don’t think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that’s the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we’ve built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.
That idea. So yeah, that’s what I would do, because that’s what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.
Do You Create One Google Stack For Each Service Offering URL?
So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we’re going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you’re mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you’re just building that relevancy, you’re going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?
Marco: No, that’s what I would have said. No, we’re not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we’re going to give you everything that’s related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don’t go for the long tails, the long tails you’re going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we’re testing the drive stack and G site as we speak. It’s coming right it’s gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I’ll put the link to the donation. That’s awesome. Thank you.
And I’m not seeing any other questions you guys see any more? No will give people a minute here and I know that there’s a little bit of a delay here. There’s not much delay through zoom though.
So um, I did see a question in YouTube here. I said we’re in Colorado, we’re still in Denver, Colorado. Yeah, we’re a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I’m pulling up to make sure I’m not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That’s going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let’s touch on that.
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Catherine Jones. So if you haven’t seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they’re growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it’s about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don’t guys have anything else to say about Katherine’s presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.
Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it’s not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool
What Was The Biggest Takeaway That You Can Share From POFU 2019?
Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I’m not dodging the question, I’ll let these guys answer it. But like we’ve told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it’s you know, interacting with people, and that’s what you get out of a small group. So whether it’s us whether it’s a guest speakers, or whether it’s each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that’s consistently what we’ve heard. Yeah.
Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that’s one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.
Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it’s like the cheat code. so it’s awesome because it’s validation beyond. I mean, we all knew it worked anyways. But it’s really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we’ve got something that’s been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it’s just very encouraging to see that. Yeah.
Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that’s where the magic happens. And so went through stuff, but he’s going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what’s been done already and what will come in MGYB, and saying you now here’s what you got to do. So again, not to use it, but it’s on its way out. And I will share it with everybody as soon as we have something. Marco: I’d like to answer Wayne’s question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we’ve been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it’s a joke, right? Don’t get stuck in the middle, but are you getting the middle of the big fat fuck you.
But it’s true guys. Do you want to finger prodding you in the middle? When you’re not doing anything? Is that what you’re really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it’s not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it’s something that you know you have to do, to continue on that path to POFU, it’s fulfilling. And you don’t get all of these different things joining and pulling you away. Because you’re hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we’ll answer your questions. We’ll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won’t do the shit that they’re supposed to do to be successful.
And so one of the things that you need to do to be successful is get with like minded people, and the only way you’re going to do that is by attending these events. And I don’t I don’t mean the bullshit events where you’re going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you’re going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that’s what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you’re supposed to get so that you can continue making money.
Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what’s up guys? Hey, good to meet you, man.
Do You Do Stacks For Dating Sites?
And then also another Brian was asking do you guys do stacks for dating sites. We don’t believe we have any restrictions. I mean, I don’t have I don’t think that crosses any lines for us building stacks, right?
Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you’re running. We’re not going to do any of that, but I’m not gonna have my people don’t do any Yeah, we just don’t do it. So we don’t get them. Brian and you’re watching this just email [email protected]. To tell them what your actual like what your keywords are, and they’ll write Marco they’ll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don’t know. It’s epic. Guys. It has to be in English. Don’t ask us to do Hungarian because that’s the one and the money that we have to target to do a one of is not feasible.
Can You Build An Agency Just By Outsourcing To Whitelabels?
Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He’s one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you’re talking about for when you do get questions, or at least be honest and say that you’ll get the answer if you don’t have it, you know, whatever the case may be, you want to make sure that you’re not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it’s something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it’s important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we’re understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I’m doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you’re in? Yeah, you know, better. So I’ll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we’ll give you an answer. And we’ve simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn’t work. And it’s just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.
Guys, that’s what because when we have that when we when we simplify it, that’s what really works. And that’s why this is this is so good in the way that we’ve set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it’s so simple. I don’t know why more people don’t don’t do it. Maybe I don’t I don’t know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.
Cool. Thank you. Alright, so we’re almost Well, we still got about 10 minutes. Well, I think we’re gonna have to end it a couple minutes early, right? Yeah, cuz I know we’re streaming through yours. Oh, no.
What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?
Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don’t know, because that was kind of a word salad at the end there. I’m not really sure what you were saying. But as far as if you’ve got a page three, excuse me keywords on page three in Search Console, it means that they’re closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that’s going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it’s going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That’s all the stuff we get into in RYS Academy. Marco, do you have any comments on that?
Marco: Yeah, GMB post silos.
Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It’s on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that’s done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.
Hernan: nice.
Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don’t think we mentioned that. Everyone here, you know, that asked about link building and embeds, you’ve got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he’s dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he’s just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That’s great. Well, listen, I don’t see any other questions. So I think it’s time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we’ll see you guys next week. See you guys
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258 syndicated from https://medium.com/@SpanishFly
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localwebmgmt · 5 years ago
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258
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Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: So that means we’re live now actually. We’re going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let’s see what we’re trying to get a live Hump Day hangouts going here.
Hernan: So get your camera.
Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We’re trying to see the pin, I think.
Adam: Okay, yeah. So we’re going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we’ve actually got this up and going and we’re going to do our usual thing real quick. If you’re joining us for the first time, I might be a little confused because clearly we are we’re still trying to figure out how to work computers. We didn’t get Marco and you can join on hard work on the technical side, back in. But while he’s doing that, I’m gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?
Chris: I’m doing good.
Adam: And normally I would ask you what the weather’s like. Stupid so it nice. Yeah, it’s about 70-75 pretty nice. I’m Adam. And next to me, of course, is Bradley Benner.
Bradley: Hi. And last but not least went on over there who’s being goofy
Hernan: Hey everybody
Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you’re in here say hello to everybody
Marco: I don’t want to say hello in any thinking body man. I’m just playing What’s up everybody? Good to be here. It’s good to be here. Hump Day Hangout. I’m going to join you guys. Oh, yeah. My ready.
Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?
Adam: You know, we just for those of you who know or don’t know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there’s a lot of fun just had a blast and then of course carrying that on meeting up outside whether it’s for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn’t make it things got mixed up, that’s fine. But we want to give you a special offer to get in now and I’ll put that on the page. If you want to grab a VIP ticket, you can grab that now it’s going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you’re one of those people are saying hey, I will be there next year I want to be then this is the time to do that.
Nice you guys got the figured out over here. Yeah, I don’t think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you’re live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you’re doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you’re doing it for yourself, or you’re doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that’s about it. Marco Are you guys we got anything else we need to touch base on
Good no good. Yeah, we got a lot of questions so let’s go into that standby cuz I gotta try to find it.
Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it’s okay to say it. Thanks. That’s a good thing. Can you make a note of that too? Yeah, view that is you’re gonna try to edit our processes if that’s the case. So thank you for that, Mike. We do appreciate that.
URL Structure For Siloed Website
Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie’s asking obviously about the URL structure for a siloed website. Because I’m Yeah, yes, he’s asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it’s fine. It’s called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.
What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?
The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don’t need to I would on your primary tier one branded network, you’re just going to be republishing content from your blog anyways, if that’s what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it’s better content and creates co citation. And you don’t have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we’ve got a product called content kingpin, which shows you exactly how to do that. That’s what I recommend is just going to read better it’s going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?
Marco: That’s exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you’re doing, you’re way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that’s important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That’s the question that you need to ask.
What Are The Best Techniques To Let Google Recognize Entities?
Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it’s very difficult for most gyms, taxis probably wouldn’t married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?
Marco: Now, you just went over exactly what he supposed to do. If you can’t go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it’s a company credit card, a personal credit card, where you’re directly related to the company. What that’s going to do is it turns you into into Google’s customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it’s a thing. Then, on the web, it’s it’s in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you’re real. You’re not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That’s what’s going to get you when you can’t get a GMB and Google understands that then there’s other way, getting into all of the different data aggregates.
Bradley: crunchbase would also be a good one.
Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn’t feasible, or sometimes it would merit. But your company wouldn’t merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that’s absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it’s consistent throughout citations. I can’t remember if you mentioned citations, but that’s a perfect way. citations are a really good way. It doesn’t have to be just for local. It can just be your company. Right?
Can You Share Some Basic Guidelines For Link Building?
Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there’s a lot of questions squeezed into this one, Mike.
So on a kind of a broad level. Personally, I don’t really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don’t really bother with it because I don’t really build my links outside of what we have him do.
But really, I use mainly when I’m doing like press releases, for example, because I do publish a lot of press releases, it’s almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it’s not really now off page, I mean, on page, that’s a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you’re linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you’re syndicating content to a network, it’s going to make sure that you’re not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That’s why you want to do that.
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it’s a way to just continue to push relevancy in at different tiers. There’s different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?
Adam: Not to that, but to the next part, so
Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it’s a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don’t do that, though, if you don’t get those generic naked brand anchors and whatever you can in there, then what’s going to happen is you’re going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.
Bradley: Yeah, you’re gonna do it,
Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it’s, it’s too vague, but if you’re just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you’re doing this for an actual strategy, that you’re putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it’s it’s well received, right? And basically, I’m saying quality you know, don’t just say I’ve got to include x y&z you know, if you’re going in here and doing this for a long term strategy, I would say make sure you’re putting out quality information.
Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I’m saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that’s what you put in your forum signature, and you’ll probably have a lot more likelihood of it doing well. I mean, it’s, it’s because you could test it quicker as my point other than trying to have some signature line that really isn’t very compelling, it doesn’t convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you’ve done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.
Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it’s not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you’re using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.
You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you’re doing and the overall strategy for that campaign? Because if you’re trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it’s not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you’re going to hit that particular silo with, you know, inbound link, equity, it’s going to benefit the entire siloed. Right, so you wouldn’t want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.
Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you’re, what you’re referencing, or what exactly you’re doing, but you definitely want to distribution
Bradley: Yeah, yeah, I mean, in other words, you don’t want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.
Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you’re looking to push your silo through your supporting poles, and then that top market level category is going to be what you’re trying to rank because that’s where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you’re pushing that top market level category up, because that’s what’s going to bring all of the other keywords with it. It doesn’t make sense to only link build to the homepage, if what you’re trying to rank results somewhere on an inner page in the category or in a post, or maybe it’s a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.
Bradley: Awesome. Thanks, man.
Adam: Sorry, real quick. I’ve got to bring this up now. So Wayne has a question for you. It’s the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I’m not really sure how to answer that one. Yeah, let’s take a compliment. Yeah, just couldn’t we have to read that? Alright,
How Long Before You Can See The Results Of Battle Plan 3.0?
so next one is I have been following the Battle Plan 3.0 for a GMB asset. It’s been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don’t know if I’m facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn’t want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that’s what we talked about, if you use the Battle Plan, it’s not a, if you just do 25% of the work, you won’t get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn’t stop until all that entire asset creation. You know that SEO shield is really put together. So we’re going to be talking a lot more about that in the coming weeks for some of the stuff that we’ve got coming up. But Marco, do you want to add to that? I think he’s muted.
Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don’t want to pick on him, because I see that he’s just beginning. It’s following the Battle Plan. He’s in step two. But dude, how can you not know your competition? If you’re just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you’re doing, then the competition doesn’t matter. It’s just a matter of what you’re going to do to take the competition down. You’re at the start so you have to do thorough competition analysis to know exactly how much power it is that you’re going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you’ll know exactly how tough and how stiff the competition is and then you’ll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you’ll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you’ve done everything.
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you’re starting in this, it’s a must for you to be able to analyze the competition and understand what it is that you’re up against. Because whether it’s you investing your money, or whether you’re investing your clients’ money you have what you’re going to spend your money on, and how much of it.
Adam: Yeah, and I’m not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you’re already going to win and you can’t do that. If you don’t know what your competition is.
Marco: You have to know that you’re going to win the war before you fight the first battle. I’m paraphrasing because I can’t remember the exact quote of him but but it’s along those lines. How can you know whether you going into you know, you can’t go blind into battle I might a bow and arrow and I’m going up against how it’s all right. I’m going up against a nuclear missile that well I’m not going to do very very well. So once once you lay it all out, and you’re absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven’t done and think about it all you’ve done is study the enemy. It was I love Sun Tzu and thank you. That’s awesome.
Is It Possible To Target National Keywords By Using Verified GMBs?
Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He’s got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?
Marco: This isn’t totally an independent, it depends question. Yeah, what is it that you’re that you’re trying to do because one thing is local. And what you’re targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I’m not going there. I’m just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you’re going to need a whole lot of GMBs.
Because in a place like like New York City, Chicago, LA, you’re going to need to push a lot of power inside inside just I’m going to get one GMB do a whole bunch of pose, and then that’s going to get me where I need to go. It Again, it depends on the competition. Now, if it’s a national keyword, like cosmetic manufacturer, and there’s no location, like you don’t need to use location, there’s nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn’t be so so this is this question is kind of confusing. Yes. I don’t know about you guys. Because because they were talking about two different things here. And maybe what what you what you’re trying but what you’re thinking is you want to become the knowledge panel for the keywords. Well, that’s brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we’ve been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you’re trying to do.
All right, but I’ll take you to the next question lockout Marco, you guys. It’s like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there’s no reason to. That’s what I’m saying. Like if it’s your branding, network, your branded network, then there’s no reason that you would need do post spunversions of your money site post because I’ve just republished the money site posts again, I don’t recommend using spun content as any on page or any first tier link building stuff, because it’s just not a good idea to do that now it’s even if it’s high quality spun stuff, which I guess you can still get away with that if it’s done very, very well. Okay, cool.
Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?
Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don’t think the sun will let me delete all of the work he has done. Thanks.
Well, I’ll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it’s not really pushing any relevancy or entity validation, if that makes sense. So once it’s done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?
Marco: No it won’t matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we’re going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it’s not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else’s way. Because they always skip corners. They never do the work that they’re supposed to think about. And I’ve said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don’t know, 50 bucks. And they’re going to spend six hours, maybe eight hours building and drive stack? No, no, it’s not gonna happen. The money just isn’t there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you’re absolutely right that and when I saw this, I couldn’t believe it you do get what you pay for. And if you go to Fiverr sometimes you’ve got some really good gigs in there that do a specific thing. But when you’re talking about pushing power, the Rank Your Shit Academy Reloaded me. There’s only one way to do it. You go with the original.
I agree. Yeah, this one I would probably be careful if I was in this position, because now I’m thinking okay, there’s someone else in there. So this to me goes back to managing client expectations and saying, Well, now there’s a son who’s got, you know, backend access to everything. So you might want to be managing to him. The son’s involved and he’s screwing around with stuff on that I don’t know about then, you know, I can’t be held responsible for some of this stuff. Yeah. working against our goals, so I’d be careful with it.
Okay, moving on the next one. See, I’m trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat’s meow. I totally agree with that. It’s not a question but I like it.
Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?
Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I’ve had other vendors create those before but don’t think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that’s the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we’ve built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.
That idea. So yeah, that’s what I would do, because that’s what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.
Do You Create One Google Stack For Each Service Offering URL?
So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we’re going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you’re mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you’re just building that relevancy, you’re going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?
Marco: No, that’s what I would have said. No, we’re not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we’re going to give you everything that’s related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don’t go for the long tails, the long tails you’re going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we’re testing the drive stack and G site as we speak. It’s coming right it’s gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I’ll put the link to the donation. That’s awesome. Thank you.
And I’m not seeing any other questions you guys see any more? No will give people a minute here and I know that there’s a little bit of a delay here. There’s not much delay through zoom though.
So um, I did see a question in YouTube here. I said we’re in Colorado, we’re still in Denver, Colorado. Yeah, we’re a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I’m pulling up to make sure I’m not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That’s going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let’s touch on that.
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Catherine Jones. So if you haven’t seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they’re growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it’s about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don’t guys have anything else to say about Katherine’s presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.
Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it’s not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool
What Was The Biggest Takeaway That You Can Share From POFU 2019?
Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I’m not dodging the question, I’ll let these guys answer it. But like we’ve told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it’s you know, interacting with people, and that’s what you get out of a small group. So whether it’s us whether it’s a guest speakers, or whether it’s each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that’s consistently what we’ve heard. Yeah.
Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that’s one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.
Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it’s like the cheat code. so it’s awesome because it’s validation beyond. I mean, we all knew it worked anyways. But it’s really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we’ve got something that’s been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it’s just very encouraging to see that. Yeah.
Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that’s where the magic happens. And so went through stuff, but he’s going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what’s been done already and what will come in MGYB, and saying you now here’s what you got to do. So again, not to use it, but it’s on its way out. And I will share it with everybody as soon as we have something. Marco: I’d like to answer Wayne’s question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we’ve been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it’s a joke, right? Don’t get stuck in the middle, but are you getting the middle of the big fat fuck you.
But it’s true guys. Do you want to finger prodding you in the middle? When you’re not doing anything? Is that what you’re really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it’s not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it’s something that you know you have to do, to continue on that path to POFU, it’s fulfilling. And you don’t get all of these different things joining and pulling you away. Because you’re hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we’ll answer your questions. We’ll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won’t do the shit that they’re supposed to do to be successful.
And so one of the things that you need to do to be successful is get with like minded people, and the only way you’re going to do that is by attending these events. And I don’t I don’t mean the bullshit events where you’re going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you’re going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that’s what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you’re supposed to get so that you can continue making money.
Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what’s up guys? Hey, good to meet you, man.
Do You Do Stacks For Dating Sites?
And then also another Brian was asking do you guys do stacks for dating sites. We don’t believe we have any restrictions. I mean, I don’t have I don’t think that crosses any lines for us building stacks, right?
Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you’re running. We’re not going to do any of that, but I’m not gonna have my people don’t do any Yeah, we just don’t do it. So we don’t get them. Brian and you’re watching this just email [email protected]. To tell them what your actual like what your keywords are, and they’ll write Marco they’ll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don’t know. It’s epic. Guys. It has to be in English. Don’t ask us to do Hungarian because that’s the one and the money that we have to target to do a one of is not feasible.
Can You Build An Agency Just By Outsourcing To Whitelabels?
Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He’s one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you’re talking about for when you do get questions, or at least be honest and say that you’ll get the answer if you don’t have it, you know, whatever the case may be, you want to make sure that you’re not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it’s something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it’s important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we’re understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I’m doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you’re in? Yeah, you know, better. So I’ll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we’ll give you an answer. And we’ve simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn’t work. And it’s just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.
Guys, that’s what because when we have that when we when we simplify it, that’s what really works. And that’s why this is this is so good in the way that we’ve set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it’s so simple. I don’t know why more people don’t don’t do it. Maybe I don’t I don’t know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.
Cool. Thank you. Alright, so we’re almost Well, we still got about 10 minutes. Well, I think we’re gonna have to end it a couple minutes early, right? Yeah, cuz I know we’re streaming through yours. Oh, no.
What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?
Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don’t know, because that was kind of a word salad at the end there. I’m not really sure what you were saying. But as far as if you’ve got a page three, excuse me keywords on page three in Search Console, it means that they’re closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that’s going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it’s going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That’s all the stuff we get into in RYS Academy. Marco, do you have any comments on that?
Marco: Yeah, GMB post silos.
Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It’s on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that’s done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.
Hernan: nice.
Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don’t think we mentioned that. Everyone here, you know, that asked about link building and embeds, you’ve got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he’s dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he’s just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That’s great. Well, listen, I don’t see any other questions. So I think it’s time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we’ll see you guys next week. See you guys
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258
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Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: So that means we’re live now actually. We’re going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let’s see what we’re trying to get a live Hump Day hangouts going here.
Hernan: So get your camera.
Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We’re trying to see the pin, I think.
Adam: Okay, yeah. So we’re going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we’ve actually got this up and going and we’re going to do our usual thing real quick. If you’re joining us for the first time, I might be a little confused because clearly we are we’re still trying to figure out how to work computers. We didn’t get Marco and you can join on hard work on the technical side, back in. But while he’s doing that, I’m gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?
Chris: I’m doing good.
Adam: And normally I would ask you what the weather’s like. Stupid so it nice. Yeah, it’s about 70-75 pretty nice. I’m Adam. And next to me, of course, is Bradley Benner.
Bradley: Hi. And last but not least went on over there who’s being goofy
Hernan: Hey everybody
Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you’re in here say hello to everybody
Marco: I don’t want to say hello in any thinking body man. I’m just playing What’s up everybody? Good to be here. It’s good to be here. Hump Day Hangout. I’m going to join you guys. Oh, yeah. My ready.
Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?
Adam: You know, we just for those of you who know or don’t know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there’s a lot of fun just had a blast and then of course carrying that on meeting up outside whether it’s for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn’t make it things got mixed up, that’s fine. But we want to give you a special offer to get in now and I’ll put that on the page. If you want to grab a VIP ticket, you can grab that now it’s going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you’re one of those people are saying hey, I will be there next year I want to be then this is the time to do that.
Nice you guys got the figured out over here. Yeah, I don’t think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you’re live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you’re doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you’re doing it for yourself, or you’re doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that’s about it. Marco Are you guys we got anything else we need to touch base on
Good no good. Yeah, we got a lot of questions so let’s go into that standby cuz I gotta try to find it.
Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it’s okay to say it. Thanks. That’s a good thing. Can you make a note of that too? Yeah, view that is you’re gonna try to edit our processes if that’s the case. So thank you for that, Mike. We do appreciate that.
URL Structure For Siloed Website
Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie’s asking obviously about the URL structure for a siloed website. Because I’m Yeah, yes, he’s asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it’s fine. It’s called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.
What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?
The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don’t need to I would on your primary tier one branded network, you’re just going to be republishing content from your blog anyways, if that’s what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it’s better content and creates co citation. And you don’t have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we’ve got a product called content kingpin, which shows you exactly how to do that. That’s what I recommend is just going to read better it’s going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?
Marco: That’s exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you’re doing, you’re way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that’s important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That’s the question that you need to ask.
What Are The Best Techniques To Let Google Recognize Entities?
Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it’s very difficult for most gyms, taxis probably wouldn’t married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?
Marco: Now, you just went over exactly what he supposed to do. If you can’t go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it’s a company credit card, a personal credit card, where you’re directly related to the company. What that’s going to do is it turns you into into Google’s customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it’s a thing. Then, on the web, it’s it’s in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you’re real. You’re not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That’s what’s going to get you when you can’t get a GMB and Google understands that then there’s other way, getting into all of the different data aggregates.
Bradley: crunchbase would also be a good one.
Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn’t feasible, or sometimes it would merit. But your company wouldn’t merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that’s absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it’s consistent throughout citations. I can’t remember if you mentioned citations, but that’s a perfect way. citations are a really good way. It doesn’t have to be just for local. It can just be your company. Right?
Can You Share Some Basic Guidelines For Link Building?
Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there’s a lot of questions squeezed into this one, Mike.
So on a kind of a broad level. Personally, I don’t really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don’t really bother with it because I don’t really build my links outside of what we have him do.
But really, I use mainly when I’m doing like press releases, for example, because I do publish a lot of press releases, it’s almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it’s not really now off page, I mean, on page, that’s a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you’re linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you’re syndicating content to a network, it’s going to make sure that you’re not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That’s why you want to do that.
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it’s a way to just continue to push relevancy in at different tiers. There’s different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?
Adam: Not to that, but to the next part, so
Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it’s a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don’t do that, though, if you don’t get those generic naked brand anchors and whatever you can in there, then what’s going to happen is you’re going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.
Bradley: Yeah, you’re gonna do it,
Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it’s, it’s too vague, but if you’re just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you’re doing this for an actual strategy, that you’re putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it’s it’s well received, right? And basically, I’m saying quality you know, don’t just say I’ve got to include x y&z you know, if you’re going in here and doing this for a long term strategy, I would say make sure you’re putting out quality information.
Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I’m saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that’s what you put in your forum signature, and you’ll probably have a lot more likelihood of it doing well. I mean, it’s, it’s because you could test it quicker as my point other than trying to have some signature line that really isn’t very compelling, it doesn’t convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you’ve done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.
Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it’s not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you’re using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.
You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you’re doing and the overall strategy for that campaign? Because if you’re trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it’s not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you’re going to hit that particular silo with, you know, inbound link, equity, it’s going to benefit the entire siloed. Right, so you wouldn’t want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.
Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you’re, what you’re referencing, or what exactly you’re doing, but you definitely want to distribution
Bradley: Yeah, yeah, I mean, in other words, you don’t want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.
Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you’re looking to push your silo through your supporting poles, and then that top market level category is going to be what you’re trying to rank because that’s where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you’re pushing that top market level category up, because that’s what’s going to bring all of the other keywords with it. It doesn’t make sense to only link build to the homepage, if what you’re trying to rank results somewhere on an inner page in the category or in a post, or maybe it’s a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.
Bradley: Awesome. Thanks, man.
Adam: Sorry, real quick. I’ve got to bring this up now. So Wayne has a question for you. It’s the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I’m not really sure how to answer that one. Yeah, let’s take a compliment. Yeah, just couldn’t we have to read that? Alright,
How Long Before You Can See The Results Of Battle Plan 3.0?
so next one is I have been following the Battle Plan 3.0 for a GMB asset. It’s been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don’t know if I’m facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn’t want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that’s what we talked about, if you use the Battle Plan, it’s not a, if you just do 25% of the work, you won’t get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn’t stop until all that entire asset creation. You know that SEO shield is really put together. So we’re going to be talking a lot more about that in the coming weeks for some of the stuff that we’ve got coming up. But Marco, do you want to add to that? I think he’s muted.
Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don’t want to pick on him, because I see that he’s just beginning. It’s following the Battle Plan. He’s in step two. But dude, how can you not know your competition? If you’re just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you’re doing, then the competition doesn’t matter. It’s just a matter of what you’re going to do to take the competition down. You’re at the start so you have to do thorough competition analysis to know exactly how much power it is that you’re going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you’ll know exactly how tough and how stiff the competition is and then you’ll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you’ll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you’ve done everything.
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you’re starting in this, it’s a must for you to be able to analyze the competition and understand what it is that you’re up against. Because whether it’s you investing your money, or whether you’re investing your clients’ money you have what you’re going to spend your money on, and how much of it.
Adam: Yeah, and I’m not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you’re already going to win and you can’t do that. If you don’t know what your competition is.
Marco: You have to know that you’re going to win the war before you fight the first battle. I’m paraphrasing because I can’t remember the exact quote of him but but it’s along those lines. How can you know whether you going into you know, you can’t go blind into battle I might a bow and arrow and I’m going up against how it’s all right. I’m going up against a nuclear missile that well I’m not going to do very very well. So once once you lay it all out, and you’re absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven’t done and think about it all you’ve done is study the enemy. It was I love Sun Tzu and thank you. That’s awesome.
Is It Possible To Target National Keywords By Using Verified GMBs?
Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He’s got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?
Marco: This isn’t totally an independent, it depends question. Yeah, what is it that you’re that you’re trying to do because one thing is local. And what you’re targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I’m not going there. I’m just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you’re going to need a whole lot of GMBs.
Because in a place like like New York City, Chicago, LA, you’re going to need to push a lot of power inside inside just I’m going to get one GMB do a whole bunch of pose, and then that’s going to get me where I need to go. It Again, it depends on the competition. Now, if it’s a national keyword, like cosmetic manufacturer, and there’s no location, like you don’t need to use location, there’s nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn’t be so so this is this question is kind of confusing. Yes. I don’t know about you guys. Because because they were talking about two different things here. And maybe what what you what you’re trying but what you’re thinking is you want to become the knowledge panel for the keywords. Well, that’s brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we’ve been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you’re trying to do.
All right, but I’ll take you to the next question lockout Marco, you guys. It’s like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there’s no reason to. That’s what I’m saying. Like if it’s your branding, network, your branded network, then there’s no reason that you would need do post spunversions of your money site post because I’ve just republished the money site posts again, I don’t recommend using spun content as any on page or any first tier link building stuff, because it’s just not a good idea to do that now it’s even if it’s high quality spun stuff, which I guess you can still get away with that if it’s done very, very well. Okay, cool.
Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?
Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don’t think the sun will let me delete all of the work he has done. Thanks.
Well, I’ll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it’s not really pushing any relevancy or entity validation, if that makes sense. So once it’s done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?
Marco: No it won’t matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we’re going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it’s not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else’s way. Because they always skip corners. They never do the work that they’re supposed to think about. And I’ve said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don’t know, 50 bucks. And they’re going to spend six hours, maybe eight hours building and drive stack? No, no, it’s not gonna happen. The money just isn’t there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you’re absolutely right that and when I saw this, I couldn’t believe it you do get what you pay for. And if you go to Fiverr sometimes you’ve got some really good gigs in there that do a specific thing. But when you’re talking about pushing power, the Rank Your Shit Academy Reloaded me. There’s only one way to do it. You go with the original.
I agree. Yeah, this one I would probably be careful if I was in this position, because now I’m thinking okay, there’s someone else in there. So this to me goes back to managing client expectations and saying, Well, now there’s a son who’s got, you know, backend access to everything. So you might want to be managing to him. The son’s involved and he’s screwing around with stuff on that I don’t know about then, you know, I can’t be held responsible for some of this stuff. Yeah. working against our goals, so I’d be careful with it.
Okay, moving on the next one. See, I’m trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat’s meow. I totally agree with that. It’s not a question but I like it.
Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?
Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I’ve had other vendors create those before but don’t think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that’s the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we’ve built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.
That idea. So yeah, that’s what I would do, because that’s what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.
Do You Create One Google Stack For Each Service Offering URL?
So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we’re going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you’re mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you’re just building that relevancy, you’re going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?
Marco: No, that’s what I would have said. No, we’re not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we’re going to give you everything that’s related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don’t go for the long tails, the long tails you’re going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we’re testing the drive stack and G site as we speak. It’s coming right it’s gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I’ll put the link to the donation. That’s awesome. Thank you.
And I’m not seeing any other questions you guys see any more? No will give people a minute here and I know that there’s a little bit of a delay here. There’s not much delay through zoom though.
So um, I did see a question in YouTube here. I said we’re in Colorado, we’re still in Denver, Colorado. Yeah, we’re a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I’m pulling up to make sure I’m not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That’s going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let’s touch on that.
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Catherine Jones. So if you haven’t seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they’re growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it’s about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don’t guys have anything else to say about Katherine’s presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.
Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it’s not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool
What Was The Biggest Takeaway That You Can Share From POFU 2019?
Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I’m not dodging the question, I’ll let these guys answer it. But like we’ve told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it’s you know, interacting with people, and that’s what you get out of a small group. So whether it’s us whether it’s a guest speakers, or whether it’s each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that’s consistently what we’ve heard. Yeah.
Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that’s one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.
Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it’s like the cheat code. so it’s awesome because it’s validation beyond. I mean, we all knew it worked anyways. But it’s really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we’ve got something that’s been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it’s just very encouraging to see that. Yeah.
Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that’s where the magic happens. And so went through stuff, but he’s going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what’s been done already and what will come in MGYB, and saying you now here’s what you got to do. So again, not to use it, but it’s on its way out. And I will share it with everybody as soon as we have something. Marco: I’d like to answer Wayne’s question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we’ve been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it’s a joke, right? Don’t get stuck in the middle, but are you getting the middle of the big fat fuck you.
But it’s true guys. Do you want to finger prodding you in the middle? When you’re not doing anything? Is that what you’re really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it’s not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it’s something that you know you have to do, to continue on that path to POFU, it’s fulfilling. And you don’t get all of these different things joining and pulling you away. Because you’re hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we’ll answer your questions. We’ll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won’t do the shit that they’re supposed to do to be successful.
And so one of the things that you need to do to be successful is get with like minded people, and the only way you’re going to do that is by attending these events. And I don’t I don’t mean the bullshit events where you’re going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you’re going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that’s what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you’re supposed to get so that you can continue making money.
Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what’s up guys? Hey, good to meet you, man.
Do You Do Stacks For Dating Sites?
And then also another Brian was asking do you guys do stacks for dating sites. We don’t believe we have any restrictions. I mean, I don’t have I don’t think that crosses any lines for us building stacks, right?
Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you’re running. We’re not going to do any of that, but I’m not gonna have my people don’t do any Yeah, we just don’t do it. So we don’t get them. Brian and you’re watching this just email [email protected]. To tell them what your actual like what your keywords are, and they’ll write Marco they’ll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don’t know. It’s epic. Guys. It has to be in English. Don’t ask us to do Hungarian because that’s the one and the money that we have to target to do a one of is not feasible.
Can You Build An Agency Just By Outsourcing To Whitelabels?
Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He’s one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you’re talking about for when you do get questions, or at least be honest and say that you’ll get the answer if you don’t have it, you know, whatever the case may be, you want to make sure that you’re not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it’s something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it’s important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we’re understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I’m doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you’re in? Yeah, you know, better. So I’ll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we’ll give you an answer. And we’ve simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn’t work. And it’s just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.
Guys, that’s what because when we have that when we when we simplify it, that’s what really works. And that’s why this is this is so good in the way that we’ve set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it’s so simple. I don’t know why more people don’t don’t do it. Maybe I don’t I don’t know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.
Cool. Thank you. Alright, so we’re almost Well, we still got about 10 minutes. Well, I think we’re gonna have to end it a couple minutes early, right? Yeah, cuz I know we’re streaming through yours. Oh, no.
What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?
Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don’t know, because that was kind of a word salad at the end there. I’m not really sure what you were saying. But as far as if you’ve got a page three, excuse me keywords on page three in Search Console, it means that they’re closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that’s going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it’s going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That’s all the stuff we get into in RYS Academy. Marco, do you have any comments on that?
Marco: Yeah, GMB post silos.
Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It’s on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that’s done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.
Hernan: nice.
Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don’t think we mentioned that. Everyone here, you know, that asked about link building and embeds, you’ve got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he’s dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he’s just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That’s great. Well, listen, I don’t see any other questions. So I think it’s time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we’ll see you guys next week. See you guys
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258
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Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: So that means we’re live now actually. We’re going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let’s see what we’re trying to get a live Hump Day hangouts going here.
Hernan: So get your camera.
Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We’re trying to see the pin, I think.
Adam: Okay, yeah. So we’re going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we’ve actually got this up and going and we’re going to do our usual thing real quick. If you’re joining us for the first time, I might be a little confused because clearly we are we’re still trying to figure out how to work computers. We didn’t get Marco and you can join on hard work on the technical side, back in. But while he’s doing that, I’m gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?
Chris: I’m doing good.
Adam: And normally I would ask you what the weather’s like. Stupid so it nice. Yeah, it’s about 70-75 pretty nice. I’m Adam. And next to me, of course, is Bradley Benner.
Bradley: Hi. And last but not least went on over there who’s being goofy
Hernan: Hey everybody
Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you’re in here say hello to everybody
Marco: I don’t want to say hello in any thinking body man. I’m just playing What’s up everybody? Good to be here. It’s good to be here. Hump Day Hangout. I’m going to join you guys. Oh, yeah. My ready.
Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?
Adam: You know, we just for those of you who know or don’t know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there’s a lot of fun just had a blast and then of course carrying that on meeting up outside whether it’s for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn’t make it things got mixed up, that’s fine. But we want to give you a special offer to get in now and I’ll put that on the page. If you want to grab a VIP ticket, you can grab that now it’s going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you’re one of those people are saying hey, I will be there next year I want to be then this is the time to do that.
Nice you guys got the figured out over here. Yeah, I don’t think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you’re live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you’re doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you’re doing it for yourself, or you’re doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that’s about it. Marco Are you guys we got anything else we need to touch base on
Good no good. Yeah, we got a lot of questions so let’s go into that standby cuz I gotta try to find it.
Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it’s okay to say it. Thanks. That’s a good thing. Can you make a note of that too? Yeah, view that is you’re gonna try to edit our processes if that’s the case. So thank you for that, Mike. We do appreciate that.
URL Structure For Siloed Website
Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie’s asking obviously about the URL structure for a siloed website. Because I’m Yeah, yes, he’s asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it’s fine. It’s called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.
What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?
The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don’t need to I would on your primary tier one branded network, you’re just going to be republishing content from your blog anyways, if that’s what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it’s better content and creates co citation. And you don’t have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we’ve got a product called content kingpin, which shows you exactly how to do that. That’s what I recommend is just going to read better it’s going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?
Marco: That’s exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you’re doing, you’re way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that’s important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That’s the question that you need to ask.
What Are The Best Techniques To Let Google Recognize Entities?
Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it’s very difficult for most gyms, taxis probably wouldn’t married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?
Marco: Now, you just went over exactly what he supposed to do. If you can’t go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it’s a company credit card, a personal credit card, where you’re directly related to the company. What that’s going to do is it turns you into into Google’s customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it’s a thing. Then, on the web, it’s it’s in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you’re real. You’re not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That’s what’s going to get you when you can’t get a GMB and Google understands that then there’s other way, getting into all of the different data aggregates.
Bradley: crunchbase would also be a good one.
Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn’t feasible, or sometimes it would merit. But your company wouldn’t merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that’s absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it’s consistent throughout citations. I can’t remember if you mentioned citations, but that’s a perfect way. citations are a really good way. It doesn’t have to be just for local. It can just be your company. Right?
Can You Share Some Basic Guidelines For Link Building?
Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there’s a lot of questions squeezed into this one, Mike.
So on a kind of a broad level. Personally, I don’t really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don’t really bother with it because I don’t really build my links outside of what we have him do.
But really, I use mainly when I’m doing like press releases, for example, because I do publish a lot of press releases, it’s almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it’s not really now off page, I mean, on page, that’s a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you’re linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you’re syndicating content to a network, it’s going to make sure that you’re not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That’s why you want to do that.
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it’s a way to just continue to push relevancy in at different tiers. There’s different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?
Adam: Not to that, but to the next part, so
Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it’s a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don’t do that, though, if you don’t get those generic naked brand anchors and whatever you can in there, then what’s going to happen is you’re going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.
Bradley: Yeah, you’re gonna do it,
Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it’s, it’s too vague, but if you’re just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you’re doing this for an actual strategy, that you’re putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it’s it’s well received, right? And basically, I’m saying quality you know, don’t just say I’ve got to include x y&z you know, if you’re going in here and doing this for a long term strategy, I would say make sure you’re putting out quality information.
Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I’m saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that’s what you put in your forum signature, and you’ll probably have a lot more likelihood of it doing well. I mean, it’s, it’s because you could test it quicker as my point other than trying to have some signature line that really isn’t very compelling, it doesn’t convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you’ve done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.
Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it’s not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you’re using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.
You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you’re doing and the overall strategy for that campaign? Because if you’re trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it’s not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you’re going to hit that particular silo with, you know, inbound link, equity, it’s going to benefit the entire siloed. Right, so you wouldn’t want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.
Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you’re, what you’re referencing, or what exactly you’re doing, but you definitely want to distribution
Bradley: Yeah, yeah, I mean, in other words, you don’t want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.
Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you’re looking to push your silo through your supporting poles, and then that top market level category is going to be what you’re trying to rank because that’s where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you’re pushing that top market level category up, because that’s what’s going to bring all of the other keywords with it. It doesn’t make sense to only link build to the homepage, if what you’re trying to rank results somewhere on an inner page in the category or in a post, or maybe it’s a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.
Bradley: Awesome. Thanks, man.
Adam: Sorry, real quick. I’ve got to bring this up now. So Wayne has a question for you. It’s the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I’m not really sure how to answer that one. Yeah, let’s take a compliment. Yeah, just couldn’t we have to read that? Alright,
How Long Before You Can See The Results Of Battle Plan 3.0?
so next one is I have been following the Battle Plan 3.0 for a GMB asset. It’s been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don’t know if I’m facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn’t want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that’s what we talked about, if you use the Battle Plan, it’s not a, if you just do 25% of the work, you won’t get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn’t stop until all that entire asset creation. You know that SEO shield is really put together. So we’re going to be talking a lot more about that in the coming weeks for some of the stuff that we’ve got coming up. But Marco, do you want to add to that? I think he’s muted.
Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don’t want to pick on him, because I see that he’s just beginning. It’s following the Battle Plan. He’s in step two. But dude, how can you not know your competition? If you’re just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you’re doing, then the competition doesn’t matter. It’s just a matter of what you’re going to do to take the competition down. You’re at the start so you have to do thorough competition analysis to know exactly how much power it is that you’re going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you’ll know exactly how tough and how stiff the competition is and then you’ll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you’ll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you’ve done everything.
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you’re starting in this, it’s a must for you to be able to analyze the competition and understand what it is that you’re up against. Because whether it’s you investing your money, or whether you’re investing your clients’ money you have what you’re going to spend your money on, and how much of it.
Adam: Yeah, and I’m not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you’re already going to win and you can’t do that. If you don’t know what your competition is.
Marco: You have to know that you’re going to win the war before you fight the first battle. I’m paraphrasing because I can’t remember the exact quote of him but but it’s along those lines. How can you know whether you going into you know, you can’t go blind into battle I might a bow and arrow and I’m going up against how it’s all right. I’m going up against a nuclear missile that well I’m not going to do very very well. So once once you lay it all out, and you’re absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven’t done and think about it all you’ve done is study the enemy. It was I love Sun Tzu and thank you. That’s awesome.
Is It Possible To Target National Keywords By Using Verified GMBs?
Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He’s got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?
Marco: This isn’t totally an independent, it depends question. Yeah, what is it that you’re that you’re trying to do because one thing is local. And what you’re targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I’m not going there. I’m just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you’re going to need a whole lot of GMBs.
Because in a place like like New York City, Chicago, LA, you’re going to need to push a lot of power inside inside just I’m going to get one GMB do a whole bunch of pose, and then that’s going to get me where I need to go. It Again, it depends on the competition. Now, if it’s a national keyword, like cosmetic manufacturer, and there’s no location, like you don’t need to use location, there’s nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn’t be so so this is this question is kind of confusing. Yes. I don’t know about you guys. Because because they were talking about two different things here. And maybe what what you what you’re trying but what you’re thinking is you want to become the knowledge panel for the keywords. Well, that’s brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we’ve been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you’re trying to do.
All right, but I’ll take you to the next question lockout Marco, you guys. It’s like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there’s no reason to. That’s what I’m saying. Like if it’s your branding, network, your branded network, then there’s no reason that you would need do post spunversions of your money site post because I’ve just republished the money site posts again, I don’t recommend using spun content as any on page or any first tier link building stuff, because it’s just not a good idea to do that now it’s even if it’s high quality spun stuff, which I guess you can still get away with that if it’s done very, very well. Okay, cool.
Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?
Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don’t think the sun will let me delete all of the work he has done. Thanks.
Well, I’ll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it’s not really pushing any relevancy or entity validation, if that makes sense. So once it’s done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?
Marco: No it won’t matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we’re going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it’s not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else’s way. Because they always skip corners. They never do the work that they’re supposed to think about. And I’ve said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don’t know, 50 bucks. And they’re going to spend six hours, maybe eight hours building and drive stack? No, no, it’s not gonna happen. The money just isn’t there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you’re absolutely right that and when I saw this, I couldn’t believe it you do get what you pay for. And if you go to Fiverr sometimes you’ve got some really good gigs in there that do a specific thing. But when you’re talking about pushing power, the Rank Your Shit Academy Reloaded me. There’s only one way to do it. You go with the original.
I agree. Yeah, this one I would probably be careful if I was in this position, because now I’m thinking okay, there’s someone else in there. So this to me goes back to managing client expectations and saying, Well, now there’s a son who’s got, you know, backend access to everything. So you might want to be managing to him. The son’s involved and he’s screwing around with stuff on that I don’t know about then, you know, I can’t be held responsible for some of this stuff. Yeah. working against our goals, so I’d be careful with it.
Okay, moving on the next one. See, I’m trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat’s meow. I totally agree with that. It’s not a question but I like it.
Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?
Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I’ve had other vendors create those before but don’t think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that’s the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we’ve built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.
That idea. So yeah, that’s what I would do, because that’s what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.
Do You Create One Google Stack For Each Service Offering URL?
So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we’re going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you’re mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you’re just building that relevancy, you’re going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?
Marco: No, that’s what I would have said. No, we’re not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we’re going to give you everything that’s related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don’t go for the long tails, the long tails you’re going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we’re testing the drive stack and G site as we speak. It’s coming right it’s gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I’ll put the link to the donation. That’s awesome. Thank you.
And I’m not seeing any other questions you guys see any more? No will give people a minute here and I know that there’s a little bit of a delay here. There’s not much delay through zoom though.
So um, I did see a question in YouTube here. I said we’re in Colorado, we’re still in Denver, Colorado. Yeah, we’re a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I’m pulling up to make sure I’m not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That’s going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let’s touch on that.
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Catherine Jones. So if you haven’t seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they’re growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it’s about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don’t guys have anything else to say about Katherine’s presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.
Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it’s not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool
What Was The Biggest Takeaway That You Can Share From POFU 2019?
Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I’m not dodging the question, I’ll let these guys answer it. But like we’ve told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it’s you know, interacting with people, and that’s what you get out of a small group. So whether it’s us whether it’s a guest speakers, or whether it’s each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that’s consistently what we’ve heard. Yeah.
Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that’s one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.
Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it’s like the cheat code. so it’s awesome because it’s validation beyond. I mean, we all knew it worked anyways. But it’s really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we’ve got something that’s been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it’s just very encouraging to see that. Yeah.
Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that’s where the magic happens. And so went through stuff, but he’s going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what’s been done already and what will come in MGYB, and saying you now here’s what you got to do. So again, not to use it, but it’s on its way out. And I will share it with everybody as soon as we have something. Marco: I’d like to answer Wayne’s question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we’ve been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it’s a joke, right? Don’t get stuck in the middle, but are you getting the middle of the big fat fuck you.
But it’s true guys. Do you want to finger prodding you in the middle? When you’re not doing anything? Is that what you’re really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it’s not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it’s something that you know you have to do, to continue on that path to POFU, it’s fulfilling. And you don’t get all of these different things joining and pulling you away. Because you’re hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we’ll answer your questions. We’ll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won’t do the shit that they’re supposed to do to be successful.
And so one of the things that you need to do to be successful is get with like minded people, and the only way you’re going to do that is by attending these events. And I don’t I don’t mean the bullshit events where you’re going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you’re going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that’s what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you’re supposed to get so that you can continue making money.
Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what’s up guys? Hey, good to meet you, man.
Do You Do Stacks For Dating Sites?
And then also another Brian was asking do you guys do stacks for dating sites. We don’t believe we have any restrictions. I mean, I don’t have I don’t think that crosses any lines for us building stacks, right?
Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you’re running. We’re not going to do any of that, but I’m not gonna have my people don’t do any Yeah, we just don’t do it. So we don’t get them. Brian and you’re watching this just email [email protected]. To tell them what your actual like what your keywords are, and they’ll write Marco they’ll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don’t know. It’s epic. Guys. It has to be in English. Don’t ask us to do Hungarian because that’s the one and the money that we have to target to do a one of is not feasible.
Can You Build An Agency Just By Outsourcing To Whitelabels?
Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He’s one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you’re talking about for when you do get questions, or at least be honest and say that you’ll get the answer if you don’t have it, you know, whatever the case may be, you want to make sure that you’re not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it’s something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it’s important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we’re understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I’m doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you’re in? Yeah, you know, better. So I’ll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we’ll give you an answer. And we’ve simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn’t work. And it’s just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.
Guys, that’s what because when we have that when we when we simplify it, that’s what really works. And that’s why this is this is so good in the way that we’ve set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it’s so simple. I don’t know why more people don’t don’t do it. Maybe I don’t I don’t know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.
Cool. Thank you. Alright, so we’re almost Well, we still got about 10 minutes. Well, I think we’re gonna have to end it a couple minutes early, right? Yeah, cuz I know we’re streaming through yours. Oh, no.
What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?
Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don’t know, because that was kind of a word salad at the end there. I’m not really sure what you were saying. But as far as if you’ve got a page three, excuse me keywords on page three in Search Console, it means that they’re closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that’s going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it’s going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That’s all the stuff we get into in RYS Academy. Marco, do you have any comments on that?
Marco: Yeah, GMB post silos.
Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It’s on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that’s done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.
Hernan: nice.
Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don’t think we mentioned that. Everyone here, you know, that asked about link building and embeds, you’ve got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he’s dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he’s just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That’s great. Well, listen, I don’t see any other questions. So I think it’s time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we’ll see you guys next week. See you guys
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258 published first on your-t1-blog-url
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Clickbank For Beginners | How To Make Money With Clickbank (2019) what is going on YouTube Angemon I'm here back with another video and today I'm gonna be showing you guys a full tutorial on how to get started on Clickbank as a beginner so it's I'm literally gonna cover everything from you know how to pick a product that is guaranteed to sell all the way to building an opt-in page a Thank You page email marketing and how to actually promote this offer and it's gonna be a free traffic source for those of you that are just starting I know a lot of beginners don't have a big budget Fred so I will be showing you guys how to promote this for free so this is gonna be a super in-depth video and after this you could literally go and take these steps I just showed you implement it and make a lot of money doing so so this is kind of how I got started kind of the message methods I'm going to be teaching you so hope you guys do enjoy if you end up enjoying be sure to drop a like and subscribe to the channel if you want to see more videos like this so here we are on Clickbank if you aren't familiar with Clickbank it is an affiliate marketplace where there are thousands of affiliate offers you can pick from and start promoting right away so what I like to do is just simply hit the search button because it's going to show you the most popular products on Clickbank and I always sort by gravity because those are the products that are getting the most sales so there's a few things I look for when choosing a product first the gravity has got to be anywhere from about 40 to 50 or above because that tells you that it is you know selling and converting pretty well the next thing I look for is whether or not the offer looks spammy and I'll show you guys what I mean by that um and also if they give you the right marketing materials and you guys will see what I mean in just a second so what I usually do is I click through and see which offers look good which ones don't look good so I'm just gonna go I've looked at this offer before this one this is what I mean by what it kind of looks spammy like I don't know it's just not something I want to put my name by and sell because that's going to look for my image so I'm not gonna sell a product like that but let's check the next one out I've never looked at this one let's see numerologist okay this looks pretty reputable another thing you can do if you're actually going to end up promoting something is obviously look up reviews on Google or YouTube and see if people like it or not but I actually have heard in numerologist comm it's a pretty popular numerology site so this looks to be pretty reputable it doesn't look spammy so this is something you I would recommend end up promoting so I'll go ahead and find another example just for those of you that want to see another one I'm going to see this one and this is basically my process I just click through and see what looks good and what doesn't this one doesn't look too bad so something like this looks pretty good gives a lot of information stuff like that I really don't like promoting products let me find one um I don't like promoting products like I think this might be one of them like this where it's a video and it's almost like a fake voice talking and they're talking about this story and it's you know what I mean it's those fake sales videos things like these I don't like promoting those because those are using kind of spammy products and I don't like to sell those because it looks bad on my part for being an affiliate so we're just gonna run with numerologist comm for this example and so now that we have a product or one that we're thinking about we are gonna check the sales material real quick just to make sure they give us enough so we get a 60-day cookie that's good 65% payout pretty solid let's see let's see so this was January 2014 so a while ago but somebody made $36,000 in 2014 those numbers are probably way up so there definitely is potential it'll make a lot of money with this let's see so they do give you a quick start guide I'm gonna help you start promoting and they have promotional tools and resources so let me just sign up for this real quick just to show you guys what kind of promotional stuff you guys would get so we'll join let's see ok so you guys get this Quick Start Guide which is kind of nice but this this is the stuff I'm talking about you you need to make sure your offer has things like this so they have free swipe copies so based on what thing you're selling you guys can pick different ones so if you're selling like a personal development product on numerologists you can hit this on the Law of Attraction one something like that so what I would do all of these are star for numerologist com but the reason why they have different topics is for advertising so if you're advertising the people interested in the law of attraction obviously you're gonna want to use the emails are related to that so that's why they have these different topics so they have two emails I would like more so you might have to make a couple on your own but it is a good start and you can kind of base your other emails off of these too so not terrible there they do have some banners and stuff that you can use so overall not too bad you know it looks like a reputable reputable product and brand and looks something like something that you could definitely go ahead and promote so now that we have our product we are going to create a funnel and if you don't know if this is this it's called clickfunnels you can build sales funnels opt-in pages anything like that so numerologist so if you guys do want to try out click funnels there is a 14-day free trial link below see if you like it if you don't cancel if you do like it I highly recommend it for affiliate marketing but there are alternatives out there if you choose to do so so what you want to do I like pretty simple opt-ins I just don't have like to have a lot of junk on the page so we're gonna find a pretty simple one and we're actually going to use the product to help us make this opt-in so I'll show you guys what I mean in just a second let me find a pretty simple one let's see let's see there's kind of okay I like this one just big blur often because I can put a nice little picture behind it that kind of relates with numerology so I love building these funnels this is honestly like my favorite part of the whole online business thing is just creating these different funnels and stuff editing them making them look cool so definitely fun to play around with so we're just going to delete actually so we could actually go ahead and get ade numerologist com logo for that just PNG logo let's see if they have one let's see let's see mmm don't really like any of those so what we're gonna do is we are gonna delete this and we are going to add a headline and we're just gonna move this up here and click funnels is all drag and drop very easy to navigate for beginners and stuff so let's see we're gonna change this color to white let's see you Tex color wait there we go so we're just gonna say new or let's say let's let's look at here so we could put free you you want to make it congruent with the actual offer so we could literally put free personalized numerology report like that I'm gonna make that a little bit bigger I get stand out like that and then let's see what else they got okay we're gonna delete this okay and then right here we'll just say to get your free report please you know something simple like that you don't have to put a ton of time and effort into this as long as it looks clean people will sign up so we're just going to delete this name field for now and then let's see you send me my free report that actually works let's see they have a purple button so we're going to change this to purple we want this to look congruent as almost as if the page when they come on this page you want it to seem exactly the same as the other one just so they think they're kind of on the same website if that makes sense so that's kind of the psychology behind that let's see did I have my move me real quick there we go let's see it was like a purplish right no like a pinkish purple something like that that looks pretty good okay we'll go with that you'll take me back so that looks pretty good we're gonna take this uh my stupid heads getting in the way we're gonna take this out just cuz I don't think we need that right now delete delete okay so it's very simple and what I'm gonna do is I'm gonna look up numerology background and I'm gonna find a cool little background I can put maybe I'll do space just cuz face and numerology kind of go together sort of okay so something like okay that looks perfect that looks perfect too okay awesome awesome we will use this because it's a bit bigger you save okay then we were just gonna go to settings background click here we're just gonna drag this here it's gonna upload and we will have a new background once it loads hopefully it doesn't take too long let's see let's see I do not know why it is taking forever let me wait there it is sorry about that this is just kind of like an actual tutorial so I'm sorry if it's not the most entertaining thing ever however I think you guys will get a lot out of watching it so yeah we're gonna make this not actually no that looks pretty good so free personalized new okay I like how this looks so you can have something just as simple as this click Save and then next we are going to do the Thank You page so when they actually well actually this one's a little bit different so a lot of times I will do something where you will have an opt-in page and then once they opt-in you'll either send them something or have something on a Thank You page however since numerology numerology com is offering them a free report that's kind of the free thing so what you could actually do is just get your affiliate link actually like right here you get your affiliate link and you could actually just put it straight in the button so when they put their email it sends them straight to the numerology numerology com so they can actually get their free report so that makes sense most times it won't be like that so just know a lot of times you will have to make a thank-you page and then on the thank you page you want to give them a little bit of information about the product so we will go here let's see that's action you just go to go to website URL enter your favorite link and as simple as that once they enter their email it will take them to your fifth it'll take them this page with your affiliate link so that is how I would go ahead and promote this product or at least set up my landing page so yeah this one's a little bit different just because they are giving away a free thing a lot of times they don't do that so that is why I didn't end up doing a thank you page so we would just delete that Thank You page okay so now what you want to do now that you have their email is email marketing this is called get response this is my favorite email marketing platform and you can get a 30-day trial by clicking the link in the description it should say get response you will get a 30-day trial and so what you can do is you can just go in to get response and put whatever emails you want to use in and put it on an autoresponder so when the person opt-ins it will send these automatically whenever the dates you want them to send so if you want one to send you know one day after they sign up and then one three days after you can do that whatever you want so and then and some of the emails like here you are gonna include your filling link and this is how you guys are actually going to get a lot of your sales you will get some around from just from the opt-in page going here but a lot of your sales will come from email marketing so you have to make sure you guys are doing this if you want to have a successful affiliate marketing business now if you want to learn how to shorten your affiliate link I like bitly com you just put a link in can shorten it so like right there you can shorten a link so just a quick little tip for you guys so how I actually would go about promoting this numerology thing so what I would do is I would just create a youtube channel around around numerology so for example you would just look up numerology and then okay there you there's no way you're gonna rank for numerology especially with a new channel however as you go and add an A now it's starting to narrow down so what I would do it's called the alphabet method you do from A to Z and you can do about three to four videos per each and by the end of that you guys should be making a ton of money from this offer because you have so many videos up so you make a video about numerology and astrology numerology in the Bible whatever one's you want and then you could just after that go to be finding which ones you want to do then go to see and go to D and go all the way through Z and by the end you guys will have probably around 100 videos it sounds like a lot and it is like those videos even after you're done posting the nice thing about YouTube is they still get views so if you have a hundred videos each of them is just gets ten views per day that is 1000 views per day and if you mention your opt-in page in the link in description or if you say hey if you guys want to get a free numerology report click the first link in the description and it takes them to your opt-in page let's say let's lowball let's say 20 20 % of the people that watch your video in a day and I'm clicking on your opt-in page and let's say 50 for 50 percent of those people end up opting in so you're gonna be ending up with 100 emails per day if you just get 10 views per day on all 100 videos so 100 people per day on an email list within a month you can be making a full-time income from that no doubt that is 3000 people per month and there's no reason you can not be making a full-time income from that if you're just sending them the emails and you will make some upfront money from this so this is what I would do if I were restarting back over I would get involved in niche and make a ton of youtube videos about it and just use that free traffic to generate enough income for me to be able to start using paid ads and from there you can just scale it up so I hope you guys did enjoy this video if you did be sure to drop a like and subscribe I know it wasn't the most entertaining video but I I hope you guys got a lot out of it and kind of saw my process of how you I think you guys should start as a clickbank beginner I'm kind of how I did and how I would again if I were to have to do that so I hope you guys did enjoy I will see you guys with nobody out tomorrow
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angelagiles18 · 5 years ago
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258
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Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: So that means we’re live now actually. We’re going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let’s see what we’re trying to get a live Hump Day hangouts going here.
Hernan: So get your camera.
Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We’re trying to see the pin, I think.
Adam: Okay, yeah. So we’re going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we’ve actually got this up and going and we’re going to do our usual thing real quick. If you’re joining us for the first time, I might be a little confused because clearly we are we’re still trying to figure out how to work computers. We didn’t get Marco and you can join on hard work on the technical side, back in. But while he’s doing that, I’m gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?
Chris: I’m doing good.
Adam: And normally I would ask you what the weather’s like. Stupid so it nice. Yeah, it’s about 70-75 pretty nice. I’m Adam. And next to me, of course, is Bradley Benner.
Bradley: Hi. And last but not least went on over there who’s being goofy
Hernan: Hey everybody
Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you’re in here say hello to everybody
Marco: I don’t want to say hello in any thinking body man. I’m just playing What’s up everybody? Good to be here. It’s good to be here. Hump Day Hangout. I’m going to join you guys. Oh, yeah. My ready.
Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?
Adam: You know, we just for those of you who know or don’t know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there’s a lot of fun just had a blast and then of course carrying that on meeting up outside whether it’s for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn’t make it things got mixed up, that’s fine. But we want to give you a special offer to get in now and I’ll put that on the page. If you want to grab a VIP ticket, you can grab that now it’s going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you’re one of those people are saying hey, I will be there next year I want to be then this is the time to do that.
Nice you guys got the figured out over here. Yeah, I don’t think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you’re live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you’re doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you’re doing it for yourself, or you’re doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that’s about it. Marco Are you guys we got anything else we need to touch base on
Good no good. Yeah, we got a lot of questions so let’s go into that standby cuz I gotta try to find it.
Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it’s okay to say it. Thanks. That’s a good thing. Can you make a note of that too? Yeah, view that is you’re gonna try to edit our processes if that’s the case. So thank you for that, Mike. We do appreciate that.
URL Structure For Siloed Website
Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie’s asking obviously about the URL structure for a siloed website. Because I’m Yeah, yes, he’s asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it’s fine. It’s called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.
What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?
The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don’t need to I would on your primary tier one branded network, you’re just going to be republishing content from your blog anyways, if that’s what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it’s better content and creates co citation. And you don’t have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we’ve got a product called content kingpin, which shows you exactly how to do that. That’s what I recommend is just going to read better it’s going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?
Marco: That’s exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you’re doing, you’re way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that’s important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That’s the question that you need to ask.
What Are The Best Techniques To Let Google Recognize Entities?
Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it’s very difficult for most gyms, taxis probably wouldn’t married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?
Marco: Now, you just went over exactly what he supposed to do. If you can’t go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it’s a company credit card, a personal credit card, where you’re directly related to the company. What that’s going to do is it turns you into into Google’s customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it’s a thing. Then, on the web, it’s it’s in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you’re real. You’re not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That’s what’s going to get you when you can’t get a GMB and Google understands that then there’s other way, getting into all of the different data aggregates.
Bradley: crunchbase would also be a good one.
Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn’t feasible, or sometimes it would merit. But your company wouldn’t merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that’s absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it’s consistent throughout citations. I can’t remember if you mentioned citations, but that’s a perfect way. citations are a really good way. It doesn’t have to be just for local. It can just be your company. Right?
Can You Share Some Basic Guidelines For Link Building?
Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there’s a lot of questions squeezed into this one, Mike.
So on a kind of a broad level. Personally, I don’t really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don’t really bother with it because I don’t really build my links outside of what we have him do.
But really, I use mainly when I’m doing like press releases, for example, because I do publish a lot of press releases, it’s almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it’s not really now off page, I mean, on page, that’s a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you’re linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you’re syndicating content to a network, it’s going to make sure that you’re not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That’s why you want to do that.
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it’s a way to just continue to push relevancy in at different tiers. There’s different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?
Adam: Not to that, but to the next part, so
Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it’s a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don’t do that, though, if you don’t get those generic naked brand anchors and whatever you can in there, then what’s going to happen is you’re going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.
Bradley: Yeah, you’re gonna do it,
Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it’s, it’s too vague, but if you’re just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you’re doing this for an actual strategy, that you’re putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it’s it’s well received, right? And basically, I’m saying quality you know, don’t just say I’ve got to include x y&z you know, if you’re going in here and doing this for a long term strategy, I would say make sure you’re putting out quality information.
Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I’m saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that’s what you put in your forum signature, and you’ll probably have a lot more likelihood of it doing well. I mean, it’s, it’s because you could test it quicker as my point other than trying to have some signature line that really isn’t very compelling, it doesn’t convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you’ve done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.
Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it’s not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you’re using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.
You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you’re doing and the overall strategy for that campaign? Because if you’re trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it’s not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you’re going to hit that particular silo with, you know, inbound link, equity, it’s going to benefit the entire siloed. Right, so you wouldn’t want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.
Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you’re, what you’re referencing, or what exactly you’re doing, but you definitely want to distribution
Bradley: Yeah, yeah, I mean, in other words, you don’t want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.
Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you’re looking to push your silo through your supporting poles, and then that top market level category is going to be what you’re trying to rank because that’s where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you’re pushing that top market level category up, because that’s what’s going to bring all of the other keywords with it. It doesn’t make sense to only link build to the homepage, if what you’re trying to rank results somewhere on an inner page in the category or in a post, or maybe it’s a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.
Bradley: Awesome. Thanks, man.
Adam: Sorry, real quick. I’ve got to bring this up now. So Wayne has a question for you. It’s the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I’m not really sure how to answer that one. Yeah, let’s take a compliment. Yeah, just couldn’t we have to read that? Alright,
How Long Before You Can See The Results Of Battle Plan 3.0?
so next one is I have been following the Battle Plan 3.0 for a GMB asset. It’s been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don’t know if I’m facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn’t want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that’s what we talked about, if you use the Battle Plan, it’s not a, if you just do 25% of the work, you won’t get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn’t stop until all that entire asset creation. You know that SEO shield is really put together. So we’re going to be talking a lot more about that in the coming weeks for some of the stuff that we’ve got coming up. But Marco, do you want to add to that? I think he’s muted.
Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don’t want to pick on him, because I see that he’s just beginning. It’s following the Battle Plan. He’s in step two. But dude, how can you not know your competition? If you’re just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you’re doing, then the competition doesn’t matter. It’s just a matter of what you’re going to do to take the competition down. You’re at the start so you have to do thorough competition analysis to know exactly how much power it is that you’re going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you’ll know exactly how tough and how stiff the competition is and then you’ll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you’ll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you’ve done everything.
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you’re starting in this, it’s a must for you to be able to analyze the competition and understand what it is that you’re up against. Because whether it’s you investing your money, or whether you’re investing your clients’ money you have what you’re going to spend your money on, and how much of it.
Adam: Yeah, and I’m not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you’re already going to win and you can’t do that. If you don’t know what your competition is.
Marco: You have to know that you’re going to win the war before you fight the first battle. I’m paraphrasing because I can’t remember the exact quote of him but but it’s along those lines. How can you know whether you going into you know, you can’t go blind into battle I might a bow and arrow and I’m going up against how it’s all right. I’m going up against a nuclear missile that well I’m not going to do very very well. So once once you lay it all out, and you’re absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven’t done and think about it all you’ve done is study the enemy. It was I love Sun Tzu and thank you. That’s awesome.
Is It Possible To Target National Keywords By Using Verified GMBs?
Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He’s got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?
Marco: This isn’t totally an independent, it depends question. Yeah, what is it that you’re that you’re trying to do because one thing is local. And what you’re targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I’m not going there. I’m just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you’re going to need a whole lot of GMBs.
Because in a place like like New York City, Chicago, LA, you’re going to need to push a lot of power inside inside just I’m going to get one GMB do a whole bunch of pose, and then that’s going to get me where I need to go. It Again, it depends on the competition. Now, if it’s a national keyword, like cosmetic manufacturer, and there’s no location, like you don’t need to use location, there’s nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn’t be so so this is this question is kind of confusing. Yes. I don’t know about you guys. Because because they were talking about two different things here. And maybe what what you what you’re trying but what you’re thinking is you want to become the knowledge panel for the keywords. Well, that’s brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we’ve been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you’re trying to do.
All right, but I’ll take you to the next question lockout Marco, you guys. It’s like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there’s no reason to. That’s what I’m saying. Like if it’s your branding, network, your branded network, then there’s no reason that you would need do post spunversions of your money site post because I’ve just republished the money site posts again, I don’t recommend using spun content as any on page or any first tier link building stuff, because it’s just not a good idea to do that now it’s even if it’s high quality spun stuff, which I guess you can still get away with that if it’s done very, very well. Okay, cool.
Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?
Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don’t think the sun will let me delete all of the work he has done. Thanks.
Well, I’ll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it’s not really pushing any relevancy or entity validation, if that makes sense. So once it’s done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?
Marco: No it won’t matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we’re going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it’s not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else’s way. Because they always skip corners. They never do the work that they’re supposed to think about. And I’ve said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don’t know, 50 bucks. And they’re going to spend six hours, maybe eight hours building and drive stack? No, no, it’s not gonna happen. The money just isn’t there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you’re absolutely right that and when I saw this, I couldn’t believe it you do get what you pay for. And if you go to Fiverr sometimes you’ve got some really good gigs in there that do a specific thing. But when you’re talking about pushing power, the Rank Your Shit Academy Reloaded me. There’s only one way to do it. You go with the original.
I agree. Yeah, this one I would probably be careful if I was in this position, because now I’m thinking okay, there’s someone else in there. So this to me goes back to managing client expectations and saying, Well, now there’s a son who’s got, you know, backend access to everything. So you might want to be managing to him. The son’s involved and he’s screwing around with stuff on that I don’t know about then, you know, I can’t be held responsible for some of this stuff. Yeah. working against our goals, so I’d be careful with it.
Okay, moving on the next one. See, I’m trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat’s meow. I totally agree with that. It’s not a question but I like it.
Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?
Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I’ve had other vendors create those before but don’t think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that’s the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we’ve built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.
That idea. So yeah, that’s what I would do, because that’s what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.
Do You Create One Google Stack For Each Service Offering URL?
So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we’re going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you’re mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you’re just building that relevancy, you’re going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?
Marco: No, that’s what I would have said. No, we’re not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we’re going to give you everything that’s related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don’t go for the long tails, the long tails you’re going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we’re testing the drive stack and G site as we speak. It’s coming right it’s gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I’ll put the link to the donation. That’s awesome. Thank you.
And I’m not seeing any other questions you guys see any more? No will give people a minute here and I know that there’s a little bit of a delay here. There’s not much delay through zoom though.
So um, I did see a question in YouTube here. I said we’re in Colorado, we’re still in Denver, Colorado. Yeah, we’re a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I’m pulling up to make sure I’m not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That’s going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let’s touch on that.
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Catherine Jones. So if you haven’t seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they’re growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it’s about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don’t guys have anything else to say about Katherine’s presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.
Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it’s not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool
What Was The Biggest Takeaway That You Can Share From POFU 2019?
Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I’m not dodging the question, I’ll let these guys answer it. But like we’ve told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it’s you know, interacting with people, and that’s what you get out of a small group. So whether it’s us whether it’s a guest speakers, or whether it’s each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that’s consistently what we’ve heard. Yeah.
Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that’s one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.
Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it’s like the cheat code. so it’s awesome because it’s validation beyond. I mean, we all knew it worked anyways. But it’s really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we’ve got something that’s been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it’s just very encouraging to see that. Yeah.
Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that’s where the magic happens. And so went through stuff, but he’s going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what’s been done already and what will come in MGYB, and saying you now here’s what you got to do. So again, not to use it, but it’s on its way out. And I will share it with everybody as soon as we have something. Marco: I’d like to answer Wayne’s question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we’ve been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it’s a joke, right? Don’t get stuck in the middle, but are you getting the middle of the big fat fuck you.
But it’s true guys. Do you want to finger prodding you in the middle? When you’re not doing anything? Is that what you’re really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it’s not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it’s something that you know you have to do, to continue on that path to POFU, it’s fulfilling. And you don’t get all of these different things joining and pulling you away. Because you’re hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we’ll answer your questions. We’ll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won’t do the shit that they’re supposed to do to be successful.
And so one of the things that you need to do to be successful is get with like minded people, and the only way you’re going to do that is by attending these events. And I don’t I don’t mean the bullshit events where you’re going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you’re going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that’s what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you’re supposed to get so that you can continue making money.
Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what’s up guys? Hey, good to meet you, man.
Do You Do Stacks For Dating Sites?
And then also another Brian was asking do you guys do stacks for dating sites. We don’t believe we have any restrictions. I mean, I don’t have I don’t think that crosses any lines for us building stacks, right?
Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you’re running. We’re not going to do any of that, but I’m not gonna have my people don’t do any Yeah, we just don’t do it. So we don’t get them. Brian and you’re watching this just email [email protected]. To tell them what your actual like what your keywords are, and they’ll write Marco they’ll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don’t know. It’s epic. Guys. It has to be in English. Don’t ask us to do Hungarian because that’s the one and the money that we have to target to do a one of is not feasible.
Can You Build An Agency Just By Outsourcing To Whitelabels?
Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He’s one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you’re talking about for when you do get questions, or at least be honest and say that you’ll get the answer if you don’t have it, you know, whatever the case may be, you want to make sure that you’re not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it’s something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it’s important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we’re understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I’m doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you’re in? Yeah, you know, better. So I’ll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we’ll give you an answer. And we’ve simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn’t work. And it’s just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.
Guys, that’s what because when we have that when we when we simplify it, that’s what really works. And that’s why this is this is so good in the way that we’ve set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it’s so simple. I don’t know why more people don’t don’t do it. Maybe I don’t I don’t know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.
Cool. Thank you. Alright, so we’re almost Well, we still got about 10 minutes. Well, I think we’re gonna have to end it a couple minutes early, right? Yeah, cuz I know we’re streaming through yours. Oh, no.
What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?
Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don’t know, because that was kind of a word salad at the end there. I’m not really sure what you were saying. But as far as if you’ve got a page three, excuse me keywords on page three in Search Console, it means that they’re closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that’s going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it’s going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That’s all the stuff we get into in RYS Academy. Marco, do you have any comments on that?
Marco: Yeah, GMB post silos.
Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It’s on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that’s done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.
Hernan: nice.
Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don’t think we mentioned that. Everyone here, you know, that asked about link building and embeds, you’ve got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he’s dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he’s just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That’s great. Well, listen, I don’t see any other questions. So I think it’s time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we’ll see you guys next week. See you guys
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258 published first on your-t1-blog-url https://ift.tt/1WMpNvB October 21, 2019 at 09:28PM Semantic Mastery https://ift.tt/2YeHIxM
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