#i didnt want to rain on the original posters parade so i made my own

[cheddar-baby]

Gonna be perfectly honest i dislike this photoshoot and its just 100% in line with how all fat models are treated in photography and advertising. You cant just have a fat model it has to be some gimmick about how fat they are. I dont think its a clever or even visually appealing idea. This is a first idea toss away concept is just low hanging fruit.

The way a lot of advertising works is skinny white people are treated as the "default" and will get placed in every shoot but everyone else is relegated to things like this. Oh youre fat? You can be a pillow for our product to show were body diverse or whatever. Oh you're dark skinned? You can only show off our neon lipstick and clothing collections. Like if you spend any amount of time learning about fashion and advertising you see this stuff constantly. Its bizarre to see it getting applauded as body positivity. Its just business as usual marketing. Its strange in general to applaud an advertising campaign. At best its a vampire feeding off the larger cultural trends to stay relevant, at worst their market studies said you are now a vulnerable demographic worth wringing dry.

Sources: im both a professional studio photographer and a fat person