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helpimstuckhere · 4 years ago

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PART II

+chapter 22 analysis

(and don’t worry you don’t need to read anything else to understand part II:D)

good humans, greetings:) since latest chapter was translated, as promised here’s the part II of my previous post. i listened to Just a Ride by Rishloo on the loop while writing this and i completely recommend it! please feel free to comment and give me feedback, it always broadens my horizons to interact with you people :D first, let’s talk about the latest chapter, which i’m glad i waited for. such a short chapter wears quite the weight.

if i were to dissect chapter 22, there would be three main parts

1-hibino and yamato

hibino not letting yamato kiss him made me quite happy for the guy, since self respect somehow doesn’t seem to exist in many of the other works in the same genre. and also, him calling yamato uncool wasn’t really uncalled for considering the situation. i actually didn’t think much of it until the same thought was repeated two more times, then it became a full-on attack lmao. (i think jackverglas also pointed this out!) mostly to show yuiji finding that uncoolness likable and not disappointing like hibino seems to believe it is. the panel below might be the most obvious example of that, the way yamato says hibino isn’t happy with yamato’s true self and answering “it’s fine” when nacchan asks if that’s actually okay with him seemed truly heartbreaking to me. someone that could make you happy, nacchan said. that’s someone who likes you as you are and in this situation, hibino sadly doesn’t fit the criteria.

but rather than that the main purpose behind the first couple of pages were to create conflict. yamato, who’s in love with the idea of love in general is now desperate to the point he falls into the pit of so called modern day romance. he’s quickly trying to separate his romantic feelings from yuiji, forcefully trying to switch them onto somebody else, anybody else but yuiji to be exact. yamato’s side of the story is thus concluded and the responsibility for their relationship seems to fall on yuiji for now. while yuiji figures himself out, his ticking time with yamato should also be one of the reasons that makes him move. after all conflict itself is created to make progress. where there are problems, there are also changes.

2- nacchan and yamato

here’s nacchan being an absolute angel:

this time nacchan’s feelings for yamato seemed to lose their control over her. she was able to properly support him as a friend and didn’t seem disheartened by the news. maybe her romantic feelings toward him are slowly withering but of course that’s far from certain considering her personality. nacchan is nice to the point of naivety at times. right now, she knows the whole situation the best. from yamato’s feelings towards yuiji to why he decided to work things out with hibino, she sees clear as day that yamato’s going through a lot. nacchan seems to support yamato’s idea, probably thinking he doesn’t really have a chance with yuiji. so that could also be why nacchan’s romantic feelings doesn’t seem so obvious, since she’s concerned with yamato’s issues before all. she’s the type to put others before herself after all, but still isn’t yuiji supposed to be the same when it comes to yamato?

then, for an example here’s how different yuiji and nacchan’s reactions are to the ‘good news’ yamato had to offer. if nacchan is the one who’s in love with yamato why do their reactions seem to be so drastically different in the opposite way around?

these pictures kinda speak for themselves so i’m shutting my trap and leaving it up to your interpretations lmao

3- mayu and yuiji

the last part’s purpose was to close the door to yuiji’s past relationship with mayu and to open a new one heading to his future. their relationship is officially concluded for sure this time, as them being friends (which deserves an enthusiastic yes. yes to a healthy relationship!)

in the panel above, mayu talks about something yuiji has been worrying about for a while. she adresses an issue that maybe happened a while ago, and maybe it wasn’t talked about after their arc. but it’s an issue that exists regardless. in yuiji’s mind, they didn’t have a clean break-up at all, did they? when they were breaking up, the sentence that hit me the most was “i’m slowly hating the idea of love itself”. a way of thinking that’s simply enough to make one avoid romance in general, especially for a person like yuiji. this concern of his was never addressed after his arc with mayu (until now) but that doesn’t mean it ceased to exist. it simply wasn’t too obvious since yuiji’s focus was mostly on yamato’s hassles and to be fair, it’s been a while since we last witnessed his thoughts at all. this is why i loved how with mayu’s reappearance, those old books were reopened. a tiny detail maybe, but it made the whole story come together while also giving it a new life. her advice is also quite meaningful within itself. the best way to solve a problem is to directly go to the cause of it, but in this case, the cause, mayu came to him. not to make everything harder but to actually help him solve his inner issues that he had after their relationship. in that regard, her words hold the most power. and what she chose to say was that every person is different and thus every relationship also differentiate from one another. one bad experience doesn’t mean shit if in the end, he manages to find the person who’s right for him. but who is this ‘right person’ guy and do we know him?

so um, well we’ve been played in this part... i’m sure there are some posts as to what has been said here, i avoided those to come up with an opinion of my own. but still, there’s no clear-cut idea that comes to mind.

there are 3 criteria she stated

1-like someone who you can really like

2-you think things through to the point you over analyze so loving you is a bit hard (find someone who can love that side of you)

3-since you think things through, ......... i hope you can find someone like this

it’s most probable that she didn’t randomly mention something that didn’t have anything to do with her previous statements and thus those sentences play an important role. to explain where i’m coming from i’ll first focus on the first two conditions. the thing is, both of them are pretty straightforward about pointing to yamato. “like someone who you can really like” gives me flashbacks to the 8495 “i like you” lines we’ve got in the first 22 chapters. yuiji quite clearly enjoys yamato’s presence, his existence eases his mind and the way he’s open about his feelings makes yamato unproblematic for yuiji even though he’s basically ‘problems’ with legs and an ability to speak. “you tend to over analyze so loving you can be a bit hard” not much to say about this when that over analyzing part of yuiji is what yamato needed the most. to be fair, considering yamato likes calm and quiet types, there doesn’t seem to be one thing that he actually dislikes about yuiji’s personality. can’t say the same about his face though lmao. not the small and cute type at all...

for plot purposes the third condition is probably also related to yamato, and it should be more straightforward to the point it had to be concealed for now. it either a. makes yuiji understand his feelings for yamato or b. makes yuiji want to do something about his feelings that he’s already aware of and both of them results in yuiji finally starting to move. after all, while the first part of chapter 22 was to create conflict, the last part is to make progress using that conflict.

as for what she actually said, a lot of theories could be formed but i feel like whatever i say would be quite baseless no matter how hard i try. still, i’m pretty sure that’s what people expect to see the most so let me try my best for you guys. i cannot physically come up with more than two theories though... be aware that i’m diving into this blind and with no previous planning whatsoever so expect some bullshit lol

so for this one to actually work we need to make a lot of assumptions. the biggest one being, “yuiji isn’t sure about his feelings yet but he noticed the slight changes in yamato.” then we could make it work just barely. what mayu basically said was “since you think things through you should like someone who you really like” and “i really think you think things through. that’s why ..... i hope you can meet someone like that.” he should find someone who he really likes because he thinks things through, so shouldn’t he also find someone who really likes him for the same reason. something along the lines of “since you’re this way, you need someone who really likes you as well. i hope you can find someone like that.”

as to how i reached this conclusion, as i said the sentence should be an obvious hint at yamato in my opinion. if we make the assumption of yuiji being aware of yamato’s feelings, their conversation as a whole leads them to yamato. the guy who yuiji really likes, the guy that accepts him and really likes him as well. also hearing this from mayu plays quite an important role. it’s something big enough to make yuiji, who already has feelings for the guy, think a relationship with yamato is possible. knowing the way yuiji is, i’d say someone liking him is enough for him to consider that person as a love interest. he isn’t a hopeless romantic like yamato after all. that person being a male complicates things for sure, but with yamato’s existance around him the idea of two guys being in love probably doesn’t seem so unordinary to him anymore. that would also explain why that line was censored by the school bell. since it would directly hint at yamato’s feelings being known to yuiji. which is an info that should be confidential at this point????? i’m definitely spouting nonsense am i not lmao. i could probably point out around 7 things that doesn’t really make sense but i’ll just ignore my inner turmoil and focus on the positive for once in my life

so i do think yuiji knowing about yamato’s feelings is quite possible. i can’t really imagine him ever making a move without being sure of the other sides feelings towards him as of yet, or even noticing his own feelings to be exact. also with the way things are, yamato doesn’t seem to be the one who makes the final move. this is why i thought this theory (barely) made sense. with mayu as well, yuiji’s main focus was the feelings being mutual. “she liked me and i liked her so we just casually started going out.” the pronoun changing of course makes things more complicated but in the end of the day it doesn’t mean shit. what stops it from being “he liked me and i liked him so we just casually started going out.”?

and this theory completely depends on the translation lol. after mayu said [redacted] she also added “i’m not in a position to say this. given how you thought our relationship became a hassle”. when i first saw that blank space this was the first thing that came to my mind: “someone who you really like as a friend before a lover, i hope you find someone like that.” as i stated before, this is also something that directly points at yamato, as the close friend figure who yuiji feels really comfortable around. but a friend figure who could also develop feelings for him. and also, it would explain why mayu thought it wasn’t her place to say what she said. because even though they were friends first, their relationship still didn’t work out. but it wasn’t only yuiji’s fault, she continues, it was her fault too. that could be to reassure yuiji, after all they were friends too, maybe just not as close as they thought they were.

this is kind of a reach as well. she’s probably saying “it isn’t my place to say” purely because they’re ex-lovers but hey i’m absolutely stuck and i had two clues in mind lmao. and that was me considering the bell to not go on for too long (this isn’t a sports anime where they fly in air while scoring and somehow have a monologue for a whole episode lol) so my logic said she could only squeeze in a single sentence that was an absolute headshot. if i somehow manage to regain my dead braincells, i’ll be sure to come up with something else that actually makes sense:D

YUIJI

“i wish i were a guy. then yamato could fall for me.” after a pause, with such a sad expression too, yuiji refuses. most times, things that aren’t said mean much more than the ones that are. what kind of sentence fills that silence, i keep asking myself. is it him, thinking it’s inconsiderate to talk in such a way after all yamato went through? did the possibility of yamato actually having feelings for him strike after nacchan pointed it out?

or is it because he himself is now questioning what he’s feeling for a guy friend, that he refuses after a pause?

for a while there’s been one thing i was sure of and one that i wasn’t so certain about. i’m almost sure yuiji likes yamato and i wasn’t certain if he knew this himself. as i mentioned before, i was suspicious of him already noticing his feelings when in chapter 21, his general reaction to the whole confession was just out of the ordinary and the behavior he’s shown afterwards is way touchier than the usual though i still think i’m over analyzing that part lol. the fact that he’s got a whole conversation in this chapter to make him start moving, yamato deciding to give hibino a chance for sure and us not seeing yuiji’s thoughts at all for a while now only seem to support the fact that he knows. and also, unless mikeda causes a major shitshow that suddenly enlightens yamato to go and confess, that responsibility also seems to fall on yuiji’s shoulders as of now. that guy doesn’t seem like the type to confess two minutes after he figures out his feelings though. at this point i think he knows that his feelings seem to be different from before but he just isn’t sure about what he should do about it.

being interested in both genders, especially in a more conservative country usually leads up to a heterosexual lifestyle. many, including me, chooses the easier way out. when you can lead a so called ‘normal’ life where you’re accepted by the ones that are around you, choosing otherwise is just a hassle. but then again the heart wants what it wants. acceptance doesn’t guarantee happiness but a relationship with love doesn’t guarantee it either, at that point you measure your circumstances and decide for yourself. and that’s what i think is going through yuiji’s mind right now. yuiji seems to be interested in what makes a person rather than their gender. he wasn’t really able to differentiate between the two genders from way before, treating both women and men the same, which mayu didn’t like. he’s someone who questions if a straight guy could accept dating another guy (which means that isn’t exactly a straight guy lmao). just the prejudice causing him to accept that as a possibility while still wanting to remain ‘straight’.

i think yuiji knows a lot more than we think he does. that’s what i’ll stick with.

and as for the less serious part of this post

let me over analyze to my heart’s content lmao

here’s yuiji’s reactions to yamato being yamato over the chapters. in the first occurrence he’s simply surprised, at this point he isn’t blushing and only is taken aback a bit. while in the second stiuation he’s blushing a little but he’s still uncomfortable and leans back trying to get away. as for the last one, rather than being taken aback and changing his postion, he instinctively touches his cheek while blushing. more than uncomfortable he seems surprised even though yamato’s action is way more daring than before.

here’s yuiji single-handedly defeating inner homophobia, not having very straight thoughts, going thorough quite the excessive feelings that make him want to take revenge in yamato’s place and deciding to go watch gay porn the day he notices the existence of a gay guy for reasons unknown... what a guy lol

and so that concludes it, this post had too broad of a topic and to not make it too long a lot of things were cut (it clearly didn’t work) next time i’ll be more specific with my themes lmao

thank you so much for reading this far, take good care of yourselves and as always feel free to reach out to me if you have any questions! love you all :)!

#koimonogatari #tagura tohru #my poor brain isn’t big enough for this #and my poor hands are also hurting #but i’m finally done #well at least i’ll have it easy with english essays in the future lmao #i hope i didn’t just state the obvious :((( that always scares me #oh and #sorry for being so late:/#life lol #<33

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machiyuu-wishes · 6 years ago

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The reason Sharing Can certainly Power the Future of Marketing

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2. Inside the section called “Being a pacesetter in the Individual Economy, ” you go by all of the features required, which usually of these can you find vital to setting up leadership on the new H2H economy?

Completely, most importantly top quality is agreement. Empathy: To be able to understand the over emotional makeup associated with other people; talent in treating people today according to all their emotional side effects. I forecast that emotionally charged intelligence can be increasingly beneficial as your society moves along with robot technology. Regardless of how sophisticated systems get, it will probably never manage to emulate often the miracle in the human brain as well as the ability to prove the features listed above. More specifically, it will never ever be able to exhibit human agape for a contextual moment.

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How would you see that panning out at the moment? What aspects of marketing will probably be most considerably affected by these kinds of changes? The online world of Stuff is a scientific shift here is taking place right this moment where bodily devices are increasingly being digitally attached to create more style. According to Gartner, there will be practically 26 tera- devices online of Factors by 2020. Technology leaders like MICROSOFT and Alternate have been working away at this for quite some time. In fact, Picón even should go so far as in order to call the following evolution the exact “Internet regarding Everything. ” I chatted to Blair Christie, primary marketing official of Cisco, about this in an of this is my company PureMatter’s Substance interview. She referred the concept, while in the context of value, and how that changes the facial skin of enterprise and our life as a whole: Online of Anything is basically another wave. It has how consumers, process, records, and everything is connecting in a fashion that hasn’t taken place before. As an example, we think we’re connected nowadays, but lower than 1 percent of the world is in fact connected to the Net. Today that certainly is less than a couple of billion people. By 2020 it will be near 5 billion. Right now something like 20 to twenty-five billion the drinks is connected to the Internet— by 2020 close to 55 billion items will be attached. That’s impressive! We’re previously having machine-to-machine or thing-to-thing doing lots of interacting, still, we will be discovering more people-to-machine, Machine-to-people, and also people-to-people hooking up and supplying more value because of connection as compared to we’ve ever before seen just before.

you may also be interested in content sharing sites

4. Exactly why do you think it truly is that makes have this kind of a hard time getting “human? ” How might that they best get over these obstructions?

Consumers are puzzled. With an enormous 93% involving communication according to nonverbal body gesture, that results in just 7 percent left to clarify verbally everything we really necessarily mean. So why cannot we ensure it is simple for those to understand what precisely we’re offering, so they can quickly share most of their experiences as well as the value many people felt together with others? More to the point, why is it this what we will marketing frequently does not arrange to true consumer activities? I don’t care everything that language everyone speak, who also your company is or simply what communication you’re trying to send, most of us need to communicate more real human. Too often most of us complicate what we’re attempting to say. As luck would have it, as the world becomes a lot more customer-owned along with socially empowered, we keep seeing difficult, redundant, over-technical, and over-thought mass information getting forced out ~ and shed – in the ether. Can it be really having harder to be able to stand out, with so many facts and information on the market or will be the answer in order to clearly point out what you signify, in clear human words and phrases? The fact is the lines can be extremely far confused now involving the “B2C” (Business to Consumer) and “B2B” (Business for you to Business) promotion segments of which it’s challenging to differentiate. I actually can’t let you know how many gatherings I’ve held it's placed in where acronyms are used frequently that my brain ultimately ends up spending a great deal time wanting to decipher whatever they mean as opposed to focusing on typically the thoughts seeking to be presented. Acronyms get their place, although not when they change communicating information to somebody else who may well not understand your individual world packed with capital words. We all must think just like the consumers we could, putting themselves in the attitude of the customer instead of trying to get rid of.

5. Through the book one talk about the importance of brands to behave more like normal individuals, but on page 147 you interestingly speak about that people may also be becoming similar to brands:

“[The study] incorporated something many of us don’t assume about—that your definition of doing it yourself (their personal brand) includes a large effect on what these shares. ” Are those two factors specific or do you imagine they are converging on several new positions towards a new middle surface? Building an individual brand certainly is not just essential celebrities in addition to high-profile business people. It’s very important for businesses to realize that strength among their employees and to nutriment it. To get a brand to do something more human means adding their individuals out the entrance. We can achieve this task much more for our companies once we empower every individual within those to build a private brand plus share from that. But we are not quite presently there yet. It’s going to “take your village” to really make the mindset move necessary for organizations to adopt this concept. Still as completely, new technologies continue to keep shape just how we hook up and talk, we’ll observe this take place on a bigger scale.

6. Is there virtually any room regarding traditional, top-down, broadcast mass media in this innovative democratic way of life of spreading; or could new participatory and decentralized methods of connection edge you're old protect of marketing entirely?

We are now living in an omnichannel world. All play a role at most touch issue. How we ingest media changes, but the human being sensed will usually need to be achieved in the very same ways some people always have (i. e. noise, sight, feel, smell). The promotion will not alter overnight, but eventually, it will certainly become more concierge-like where folks will assume immediacy and will get personalized recommendations more quickly from men and women they rely on. Support can happen much more swiftly en masse thru Watson-like unnatural intelligence. Yet one thing will continue to be; the shareable contextual times where most people experience thoughts (i. at the. joy, frivolity, sadness) is only going to be produced by us human beings. It’s most of these moments that will make marketing crucial now including the future.

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tohrusthoughts · 6 years ago

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Entitlement.

The problem with social media and game development is that in the beginning of all this.

People made games and design choices with a through abd through complete package. Yes. Developers made games so that people can enjoy them to the fullest. But it was done in the sense of a novel or a movie.

Once it came out. And experienced it was already out. There was no changing, there was no listening to fan feedback or social justice mediocrity. That was to be adjusted and adapted and made better in the sequel or the next game by the developer.

You can't please everyone, it isnt even fucking quantifiable to attempt it. But you could attempt to make the best product possible and see your intended story and character development through and through with the use of an interactive medium and a type of experience that is impossible to get with anything else.

Now. With the abillity to interact with developers and content creators on easily accesible platforms. The idea is that we can give them feedback on things were looking forward to or would like to see happen. What ideas are good, what ideas are bad.

The innate problem is how oppinionated human beings are. Every single individual believes that the way they see things is the only singular way to view an outlook over design. And some people can share this "singular outlook." Collaborate the notion with no challenging approach or alternative perspective. What they intially see and or think is the only way....cause they didn't like it.

This negative outlook will continously be reinforced either by lack of desire or more commonly by other people who are similiar minded and just go "Yeah thats right! Fuck this thing I don't like it."

Well let me be real with you for a second.

I don't care.

The developers shouldn't care.

No one. Should care that you don't like a design choice or a storypath that you disagree with or don't like.

The reason I state this is as entertainment goes. You're developing a product. Whether its niche or not it fits a specific style and audience. This is defined by genres.

People who like rpg's more often then not, don't like shooters or action games. (Or atleast not in the same way as you can like multiple genres). The point of mentioning this is that when formulating a product within a genre it follows a set of mediums and thoroughfares that fit into that genre as all of these things have been predefined at this point with tropes and junk.

And secondly(but technically more importantly) they follow the creator/developers vision. Their storylines, character concepts, gameplay types, etc. etc. Its their individual vision and ideas become realities.

Not.

Yours.

You didnt make it.

You in fact didn't have anything to do with it.

At best you are exactly as intended a fan.

Fans when it comes down to the bare basics. Do not get to decide what a developer should and should not do with their vision. Whether you as the individul, as the fan, as a collective, or alone like it or hate it with every fiber of your being.

When it comes down to it. Truthfully. Even as a fan and something happens within a medium or a product you just, barebones morally disagree with. Stop supporting it. Move on.

What you shouldn't do. I want to say can't but thats never gonna be the case at this point....shouldn't do is harass, be vile, or hateful, send death threats or the worse style of harassment to people who

A. do enjoy these choices and can find some sense of joy or fun from the product.

Or worse B. do this to the developers.

Telling someone they should go die because of blah and blah is flat morally wrong and makes you a shit person and not worthy of an ear to listen to.

And No. you can't call blabbering like a child over your distaste as criticism.

Criticism is analytical, constructive in both postive and negative and has a purpose of creating a better product.

If social media worked like this towards developers and content creators it would be ok I like to think.

But its not. And we're not going to pretend it is.

I look at development in video games and anime as a hobby. I don't work in the industry but i throughoughly love watching creativity unfold.

And please believe me not all of it I find positive. In fact its a healthy middle of both. Somethings I get really excited about. "Oh thats really cool." Somethings its like...."Why?"

Investigate the reasoning and decisions, and decide for myself whether or not i wanna continue to support or be a fan.

Easy example. Any game that has lootbox styled orientation mechanics in anything. I will never buy. Something that has happened to many of franchise I have loved. But once it happened. It didn't matter that I was a fan. It dont agree with that concept as a gamer. I moved on.

And when talking about these games that has had this happened to them. I explain my choices. i won't support it and let others decide for themselves. But my money will never touch that product.

But this is where the real issue lies.

Fandoms.

Fandoms as a collective tend to think products belong to fans.

But they don't.

The only people who can lay claim is the people that made it. Full stop.

Right now. Which is what started this rant few will fully read, are complaining about the redesign of Sheila from the Spyro trilogy remakes.

Why?

She went from a bald kangaroo to a kangaroo with red hair. And she looks more feminine.

Feminity is not a negative. Girls can be the typical style of feminine if they choose to be. They can also choose to be butch, androgyness, or anything else. None of those are negative character archetypes but its not we "want" so we make them negative....and thats not only the wrong way to look at it but wrong in general.

What I wanna describe it personally as they added visually a fully realizied characterization. Which is what they've been doing with every single redesign. From her to the dragons.

Hell all the dragons went from generic pallet swaps of the same model to fully fleshed out visually. None of them even remotely similiar to the original designs.....AT ALL!!!!

So why is this ok for them and not her?

She looks like she has a ridiculously tiny waist now and they're sexualizing her.

Ok?

I don't get the sexulization argument. Cause i've looked at this same image. I am attracted to females. I like furry characters. I took one look at Sheila's redesign and went "oh hey thats a lot more vibrant visually contextulizes the character better. Why'd they change the eye color tho? The original i think was better."

Yes..that was it the eye color was the only thing worth noting that was upsetting in the slightest.

Annnnnd then I moved on. Still hyped for the game. It wasn't a huge deal, and even if it was. whats my options harass a developer....nah man don't buy it.

I didn't design it. Nor do I work.on the staff that is developing it.

My opinion on it regardless has no trinsical value one way or the other.

Cont.....one post up.

#spyro reignited trilogy #voltron defender of the universe #voltron defender of the future #spyro the dragon #video games #anime #discourse #entitlement

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ia21136melly · 5 years ago

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SUBMISSIONS

The above were my original submission designs, although my work have been ready to submit a few weeks before the extended deadline my gut told me to wait until closer to the deadline in case a spark comes back. I had become exhausted and ‘done’ with the project, riddled with self-doubt and exhaustion I believed this was the best I could produce. My tutor messaged me on Monday the week of the deadline, stating I could still submit my work for feedback. I was not going to bother but decided too anyway and did. In the end I am so glad as I did, my feedback was not what I was expecting and it helped to create a drive which was just what I needed to get past the hump.

FEED BACK

Prior to a message I received from my tutor reminding us we could submit our work for feedback (something I forgot) I had given up and my work would be “good enough”. I did not think the idea was that spectacular. I was confused by what concept boards were supposed to be (all the examples seemed to be on one page). So I went for that with a storyboard. It was not until I received my feedback that I realized that putting in a little more effort would be worth it, as my idea was not as terrible as I thought it was. I have now left it too late to achieve what I wanted too but I gave it my best shot. I also did not see the message until Wednesday night as I was finishing off other bits of work ready for submission. I found the balancing act a little tricky but persisted. I am aware that I lack the technical skills to do things I wanted to do, using my newly gained 3D skills I went to use Adobe Dimension with full confidence. My previous photography skills came in handy when it came to setting up the lighting. I found it really simple to follow, it was a case of designing the designs. Because I didn’t have time to sketch ideas ahead of time I did it on the spot, which I know is not the best way to work. On Wednesday night I stayed up a little later than normal to get my storyboard drawn out. I hated it but told myself it was better than nothing and I could expand in the morning. (3rd image). I also created a paper ad design which I was also not happy with (4th image).

I decided I would re-do my main concept page and based it off some of my favorite magazine layout style which is usually used more in collage style. That wouldn’t work with the Durex brand so I used it to make quotes around some images I found. I decided I would add a moodboard of the type of feel I was going for. I read to add texture for the design but I honestly had no idea what that meant and no time to discuss with with my tutor. Once again I found finding diverse images difficult, I mostly found white, female’s in wheel chairs. I am aware there are more disabilities than this and the disability community is fed up of being represented by a wheelchair. It is an even bigger issue in the POC (people of colour) community, in which they have even less representation. To get around this I looked for fashion editorials and looked up gay/black figures that was sat down. That way it was easier to pass off as a hidden disability. Even though you are still able to stand up with one. It was a tricky line to balance.

Unless I was to do an all night and risk not finishing other work adjustments, I ran out of time to make the pop-up shop, so I choose not to place this in. I have a rough design but I wanted to do more to it. (image 5) It was a difficult choice, but I knew deep down to pull it off I needed to be more experienced with 3D modelling than I was. Although the shapes would have been simple, I know myself enough to know that I would have spent additional time trying to make it right. This is something I will be developing over summer as I am wanting to expand a project I have been working on for another module. I am feeling happier with my outcome. It is better than it was and although it is not where I want it to be, I am working hard to be compassionate towards myself. University has been the first time I have touched any digital tools. And reflecting I have achieved an awful lot in the 2 years of learning, within those 2 years I have not been able to consistently work on each program either as I was usually working on other project. What this experience has been doing is helping me see what skills I need to develop and which areas I enjoy. For example, I have (to my surprise) discovered that I love working with 3D in Maya. I much prefer Illustrator to photoshop. And I am a fan of video edition and creating. As much as I love to look at typography I have a hard time creating it. With this task it really felt like I was needing to wear multiple hats as I was an art director, designer, graphic maker, creator, idea generator and more. All the things I know people typically do working in a team (which is much better, easier and quicker). This experience has also reminded me how important it is for me to be more proactive with getting my work accessed and adjusting quickly to continue the cycle until it is ready or okay to abandon. I achieved this with a different module this semester and as a result I have produced some work I am incredibly proud of. I will be using that experienced paired this the consequences of this one, to help continue to develop my design process for future projects.

POSTER BACKGROUND REFLECTION

When it came to setting up a backdrop I went to look back at previous Durex posters. It was there that I was reminded about their emoji campaign and that is what inspired me to use the peach and aubergine for the poster. I thought a simple poster with these items in the background could promote all kinds of fun poses for the younger side of the target audience. Especially the ones who are social media users. Many countries have strict laws on advertising condoms, especially when children are involved. By using emojis I am reaching a very particular type of audience who are aware of emojis and able to read them, they are the same group of people most likely to take selfies and share on social media. In terms of tackling the audience in the older range my TV advert was designed with them mostly in mind as these are the ones less likely to use hastags or take selfies to share. They are also the ones more likely to have grown-up during a time when racism, sexism and other forms of oppression was viewed as okay. They are the groups that may be struggling to adjust to a more equal society that we are working towards. By having my advert show a more delicate, human side, followed by the excitement and joy of connection/sex, I hope for the audience to be engaged. This will also help the disability community feel included, understood and represented as they are given a platform to succeed on. For additional inclusion I paired the image up with the same (e.g. peach and peach). I envious couples finding their representation and going up to it in excitement to take a pose. Additional reference is the emojis helps to show body sizes, slim and tall, wide, and short and all in between. Body diversity is another issue I wanted to touch on with this camping but not make it the center, as it is more of a cousin issue to disability. Using the emoji code felt the most diverse way to hit all my target audience group in a safe way. Even though my brief was surrounding disability, it felt important to me to acknowledge inclusion of others as disabilities can impact anyone, regardless of your gender, race, or sexuality. When it came to decide on a paper advert, I knew I wanted it to be interactive. The first thing that came to mind was making some kind of game with it. That triggered a memory I have at college were I would play exquisite corpse. It did not seem like too much of a stretch to create a page to do this. It would encourage others to communicate together and hopefully people would be interested in what the hashtag is all about. Sharing online is something people love to do and can be a great way to connect to a community. With it being a body related game it fitted in with the tag line of “sex for every body”. Grab people to play with. Tear out this page, fold on the black lines. Then take turns to draw in secret the head, body and legs. Take a snapshot and share on social media at #gotyoucovered.

#week4

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dictacontrion · 8 years ago

Note

Here is my second question: Which you answered as a message to me. Can I ask another question? If I can, then here it is - What aspect of storytelling is most challenging for you? How did you overcome it, if you did? Or what strategies you employ to get yourself to write and face that challenge. #thankyou #asks #yay

Yes of course!! (and omg did i really? #fail)

Smut.

Smut was without a doubt the hardest worst most challenging aspect of writing when I started writing fic, and even harder as an aspect of storytelling. I had no training in it, no idea what I was doing, and a very keen awareness of all the things that could go terribly, mockably wrong. Trying to write it felt roughly equivalent to tweezing my eyebrows in a room full of hungry mosquitos.

How to make it unawkward? How to keep track of the body parts and positions? What to call things? How to make it read smoothly? How to make it hot? How to make it *do* something and not feel awkwardly shoe-horned in for the purposes of that reader-attracting Explicit rating? (I have some feelings about those incentive/that whole train of thought but that’s another post.) Because if I was going to put myself through learning to write it, I’d be twice dammed if I didn’t learn to make it good in every possible sense.

I’m stubborn like that.

I would like to think I overcame it and the very lovely reaction to Endowment suggests I am not totally wrong, so here’s what I did:

1) found smut I really admired and read it over and over and absolutely took it apart to figure out what made it work in or as a story. Read different authors’ smut side-by-side for commonalities and differences. Came up with a working mental list of things I thought made smut work as part of a story.

2) combined that with a good long think about what I think sex can and cannot accomplish in human interactions and what purposes it therefore could and could not serve in fiction, and came up with a basic list of things I want smut in my work to do, like:

reveal someone’s motivations or state of mind

reflect the dynamic of the larger story (even if it’s a PWP and therefore not all on the page, it’s part of one)

reveal something about the people having the sex that could not be revealed through speech (maybe they say they’ve forgiven and trust each other, but are their eyes open or closed while they’re having sex and why?)

create a sense for the presence or absence of intimacy in a relationship (or for a person’s ability or inability to experience intimacy)

potentially forward the plot in some way (raising the stakes, cementing a bond, allowing for catharsis/letting the tension, creating a point of crisis, etc.)

turning the reader on (this last one is not at all universally held among writers and I know some who don’t like to consider that bit, so this is not to say that you should go tell writers that you’ve gotten off on their work, but for me personally being aware, in a generally abstract hypothetical way, of that possibility helps make the smut and smut-writing better)

(2a) I think it really really helps, if possible, to think about the very broad array of things that sex *can* and *does* do in human interactions rather than getting caught up in hand-wringing about what sex *should* (or shouldn’t) do in human interactions. Regardless of whether you think people only *should* have happy fluffy loved-up gentle monogamous tender sex with partners who fit within certain parameters (or should only have kinky rough emotionless sex with strangers) it is a true fact of the world that people have sex with all kinds of people and in all kinds of ways and for all kinds of reasons, and that sexual desire (or lack thereof) isn’t a separate thing from who we (or are characters) are. People who are scared, desperate, tired, angry, vengeful, callous, etc. have sex that reflects and enacts those feelings. People who are ill or injured have sex that reflects those experiences. People have sex that isn’t fluffy or tender or monogamous for a host of reasons that are very much about intimacy and closeness and understanding and emotion. People have sex that is fluffy and tender and monogamous and that can have all sorts of underlying feelings attached. People have sex that is mind-blowing and electric and full of chemistry and feelings. People also have sex that’s boring and rote, and sex that’s about one thing while attempting to appear to be about a different thing. People, in my experience, very rarely (compared to fic, anyway) have sex with people they barely know or former sworn enemies, particularly in office settings, but maybe I just need some different experiences idk. tl;dr: a mismatch between your smut and your characters/plot is going to make for a strange read. And strange morals and sexual ethics, if that’s something you care about.)

3) Did some research. It had been a minute (by which I mean several years) since I’d engaged with a penis and I was not really prepared to write accurately about them. (there is a scene in If Memory Serves where they have semi-clothed sex over a table and I legit agonized about how testicles would work in that scenario) So I googled and read guides and asked friends who I knew were chill about and up for talking about personal experiences with sex and bodies and scrutinized gifs for a while and read guides for and by gay men (many of which counter common fic scripts about sex, which I still find tricky to navigate but that’s also another post). It was not very different from research I’ve done about other things, except for not being able to do it in public.

4) Practiced describing bodies having sex. Not just randomly! But in the course of writing stories with smut. ngl this was a slog. Just lots of drafting and letting it sit and re-drafting and trying to laugh at the misplaced elbows and whatnot. I tried listening to music and that sort of helped (and I think the right music can be really instructive for writing good smut, in terms of how to pace things, how to create build-up, where to bring things up and take them down, how to get a good rhythm going, etc.), but mostly it was just a slog for a while.

5) thought about how I could write smut in ways that would feel less like a slog, how I could take this particularly hard part of writing and combine it with things that played to my strengths/could be combined with things I enjoyed as a reader and writer (strong personalities, emotion, intensity, dialogue) and avoided things I disliked as a reader and writer (long mechanical descriptions, staring at gifs of balls)

6) went back to #1 and thought about what made smut work mechanically, like:

careful POV choice

reflecting the moment in structural decisions about things like sentence and word length (essential for rhythm)

giving scenes a particular purpose or focus and using that as an anchor

taking word choice seriously (there’s a difference between a cock, a dick, a prick, a penis, a willy, and all the millions of horrible euphemisms people use. meat swords and whatnot. it is easy to want to blow this off bc it’s words for dicks, but there is a meaningful difference between saying that someone is sucking cock and sucking penis (or giving head, or giving a blow job) and the words you choose say something about your characters and their perspective, and therefore matter a lot)

focusing on desire, sensations, emotions, and reactions instead of mechanics

7) practiced. The unavoidable and most necessary. But better after #s 4 and 5, and when in scenarios that were about using smut to tell different sorts of stories or to story-tell in new ways, and when I was focused on combining it with the things I most enjoy writing.

8) had a really good beta who understood what I wanted the sex to do and told me whether or not it I was accomplishing that, and who was willing and able to be candid about what wasn’t working and tell me so. And I was, and had to be, willing to hear all that feedback and change things, from moving an elbow to rewriting entire scenes.

That’s more than you may have bargained for (and I have approx 90 more tangents about smut and fic and fandom that I am barely containing) but tbh I think the same basic process applies to any aspect of writing someone is trying to improve:

Read things you like

Think about what you like about them

Take them apart technically

Research as needed

Practice

Find ways of practice that you can enjoy and invest in

Get trusted feedback

Take trusted feedback seriously

Remember that it is never perfect, but that it does get better

Keep practicing

#on writing #smut #writing smut #fic #fanfiction #dcsays #yay asks!

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snkret-photography · 6 years ago

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Symbiosis

The manner in which we attract people has always stirred an interest in me during late night insomnia. What is it about the people around us, those we gravitate to? What drives that attraction? Especially in light of the fact in the realm of friendship, opposite attraction isn’t one we typically employ. As a matter of fact, nailed down the nuances of the person, similarity is a more appropriate measurement. But still, the question plagues me: why are these your friends?

For background, I have sourced the worst descriptors as a pompous, manipulative, egotistical, selfish bastard who can’t spare the thought of being anything short of a bitch without the slightest refrain for people’s feelings. People had nice things to say but who cares, we live for the drama so let’s be a little dramatic. And I find the nastier descriptions are more derived from the fact I really enjoy being the bitch in a given situation. I fucks with a good argument. Debates are healthy. Keep that same energy because even when I’m not mad anymore, I fucking will. To the point of shrewd descriptions, neither I nor my closest and even not closest of friends would describe me as such... all the time. Which launches the paradox of the descriptions of people I’m interacting with. Makes you question if everything is just an act. (Maybe in another post).

I have upbeat friends. Like super upbeat, positive, nurturing, give back to the world, selfless friends. The kind who you really want to punch in the face because who can afford to be that positive all the damn time. The type of friends that anytime you just bought yourself something really expensive and unnecessary, they just donated an equal amount to help the less-fortunate and your bank accounts looking the same right about now. My friends are nothing short of everyday role models and God’s top angel brigade. And that is VERY contrary to my entire attire. Like I’m crabby… on Saturdays. I wear a frown proud to Friday meetings and adorn the crown of misery to add a length of black to every setting. I’m mean and vicious without rhyme or reason and quick to put you in your place if I assume you’re stepping one toe nail out of the lines I’ve drawn for you. I don’t greet strangers and generally when people meet me, it’s after being given some spiel about how I won’t like them and they need to be prepared for me not to be receptive. In fact, I believe I touched on this before but it’s always someone giving anecdotes of me. Only in work settings am I really ever “the positive” one but that’s more so because I enjoy working and have no problem entertaining a conversation. But work isn’t necessarily the place where I go to make friends and quite frankly, when I’m out with friends, I don’t want new ones. How Drake say it? No new friends, no new friends, no new friends, no, no new.

I got COMPLETELY sidetracked… my friends…. annoyingly positive angels. Yes. I am not. Also yes. So why do we click? I don’t really know but you’ve read this far so you might as well let me put this philosophy minor to use and jump to a conclusion. Balance. I mean, that makes total sense. We balance each other out. I provide a dimmer view of humanity and the happenings and my friends provide a light. Now, here’s how I got to this theory:

For things to have a balance, and a proper balance is key, there needs to be homeostasis derived from a symbiotic relationship. In an age where I can substitute the physical presence of a person with a Facetime call or back/forth text conversation, symbiotic develops a much looser meaning. But alas, we depend on each other for something that allows us to live and create homeostasis. But none of my friends are positive or super heroes in the same manner. I have friends that are legit saints and others that are strictly positive but damn they sin. So the relationships we have differ. When I call on them, it’s often for different reasons. I have closer and deeper relationships with some over others but I never discount the value they add. My friends are people I actually grow with and can count on when I’m headed into a new venture. There is even the ones who inspire me to try something completely out of my wheelhouse and take risks. My friends are also HIGHLY emotional and damned be if that shit ain’t draining. But that’s where the symbiosis comes in because your boy is a logic fiend. I make pro/con lists for big decisions and simply make lists and posts it for everything else. Exhaust your options, make an educated decision, whole nine every time.

Having a preference for logic often times makes me more pessimistic and fearful of my own emotions. A creative who don’t fuck with emotions… that don’t even type right. But I am highly in-tuned with the emotional states of other. I just often don’t care to operate there so the bitch you get. After years of sugar coating and making feedback palatable has left me in a position to simply give information however it comes to me. Take it how you will, just focus on what I’m saying over how I’m saying it. Those with sensitive friends will know that this approach does not go over without some push back. Why you always got to be so mean? Why can’t you be more sensitive? Why can’t you make better decisions because I know we’ve had this conversation before. And it’s always over a dude. Like sis, date yourself. Bro, jerk the fuck off. And yet, my friends still lean on me for emotional support or creative feedback because, and I quote, “you’ll always tell me what I need to hear, regardless of if it’s what I want to hear.” AND YOU GODDAMN RIGHT. Something I’ve noticed among my friends is that because of how nice and pleasant they are, people often times don’t give them bad news, or at least show a reluctance to. They try the whole, compliment then take a jab or dance around the subject or good news/bad news. They bullshit. There are enough bullshit people in this world, a little brute honesty and realism would carry us all quite far.

So I give it to them straight and they keep me positive. Opposites attract theorem. Best I got? Not quite. And I shall broaden this to a population topic despite an improper sample size and no control variables in place. (Did I ever mention I really love science? Like not just concepts, lingo and all fields except chemistry.) It is more in the factors of nature vs nurture and runs inline with our own interests. The natural inclination of man is towards survival and survival in social context refers to friends and lovers. The whole opposites attracts theorem is derived out of the concept of balance but also from the point of differentiation. We are naturally inclined towards those different than us in the gene theory that to breed stronger offspring, more variables need to be in the equation to give the child the ability to survive in conditions. The inception of a child is a 2 part system of dominant genes and mutation. I want to nerd out and really get eloquent and quote some shit but I shall simplify it to the example of a parent with seasonal allergies and one without, the hope is the offspring won’t have them. This theory loops in well to Darwinism, the strong shall survive, and thus the idea is to breed for strong genes. This theory, mixed with century racism also led to a lot of in-breeding as aristocratic family lines believed that “pure” blood was the way to keep genes strong and ensure a strong bloodline. West Virginia and Staten Island both share the fall-out of that belief, high autism rates. When you mix similar genes, it’s not really the trade one over the other nor mutate to a better gene, but rather mutate to a dysfunctional gene. In a friendship setting, we often see two people who are very much alike. You know the common tale of the girls joined at the hip and the bromances. But often times, in friendships where there is a distinct difference in the perceived personalities of the friends, we go with the opposites attract theory. Now broaden it. It’s not always that they are distinctly different. Often times the two have very similar personalities and interests yet the approach to the outside world is different. Which boils down to how they were raised and the beliefs they hold. But at their cores, they share a lot of the same characteristics. Even more so, and to my point, it’s the idea of interest. We always have our own interest at heart, even in altruism. The fact of giving back to someone without physical return does not discount the emotional return that is exchanged. You can trade a good for a service. And if you have ever taken NYC subways, you know you can sub a dollar for a smile. We often times invest in friends that we know have our best interests at heart. I give blunt advice, not necessarily because I have something to gain but because without a full picture, you cannot make an informed decision. We should all be out here making informed decisions. My friends give hope and kindness, which is not bountiful in this world. They are optimistic and caring and go out of their way to make sure I’m good. So I feed on the hope they provide and they make more informed decisions. Together, we navigate life knowing that we can fall and get up on our own… but we don’t have to.

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marymosley · 6 years ago

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In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management

In conversation with Nipun Bhatia who is presently Vice-President, Strategic Management & Process Redesigning at Legal League Consulting to discuss about a new dimension in Law i.e, Legal Practice Management, a new promising field in Law. He joined Legal League Consulting as a Senior Consultant in 2012, with special expertise in the areas of Finance, Accounts, Human Resource Management and Operations. His innate prowess in people skills, along with his educational background as a qualified Chartered Accountant and Lawyer, makes him a first choice by many law firms to handle their Finance, HR, Operational and structuring requirements.

Here is the insightful conversation between him and Anuj Kumar, Founder & Editor-in-Chief, Legal Desire:

Anuj: The primary area of your work is ‘Legal Practice Management’, an area that is not only niche but also very new and innovative. What constitutes ‘Legal Practice Management’?

Nipun: Legal Practice Management is still a developing concept in India and Legal League Consulting is proud to be India’s first management consultants to global legal Industry. Legal Practice Management is an umbrella phrase that encapsulates all areas of managing legal practice, covering both Indian and International Law Firms, as well as Corporate Legal Departments. Talking of the specific areas, it covers Strategic Planning, Synergies & Alliances (including Mergers, Acquisitions & Collaborations), Partnership Structuring, Compensation Benchmarking & Structuring, Practice Development, Brand Enhancement, Technology Upgrade & Automation; and aspects related to Human Resource Management. Being deeply entrenched in the legal field, which is a service-driven industry, a large part of our work surrounds people management and we play pivotal role in lawyers’ Training & Development, Productivity Analysis, Career Progression, Performance Management & Evaluation and Incentives & Rewards.

Anuj: You joined Legal League Consulting as a Senior Consultant and today you are the Vice President in Strategic Management & Process Redesigning. How has the journey been for you?

Nipun: Exhilarating is the word! There has never been a boring day at work as there is so much that I have got to experience in such little time. The sheer variety of our service offerings has ensured that we get to assist our clients in diverse areas every single day. Considering the metamorphosis legal industry is experiencing today, there is a tremendous fall-back on management consultants like us, for not just macro-level expert advice, but also bespoke implementation support. When I started my journey as a Senior Consultant, there was more thrust on the implementation and execution aspect. This paved way for me to understand the finer nuances of running a law firm or managing a legal department. Frequent interaction with show-runners like Managing Partners, Partners and General Counsels, enabled me to get under their skin and hone my skills for assisting them at macro level in strategic planning and designing the course of future growth of their practice. I am extremely satisfied with the opportunities this sector has provided me and I am committed to make a difference in whatever way I can.

Anuj: What do you think about the future of ‘Law Firm Management’ in India?

Nipun: The journey has just begun. Over the period, I have been witness to changing attitude of decision makers. The approach today is more inclusionary and third-party consultants like us are valued for our unbiased and professional advice. Law Firms are progressively approaching us for a lot of trust-based assignments like advising on merging their practices/firms and taking direct client feedback for performance of their partners and lawyers. We are largely being consulted for very innovative and hybrid partnership structuring and this is coming from law firms which were known for being traditional and conservative in their approach. We are involved in macro level financial analysis and are increasingly advising firms on their financial health and how can they augment their top line through change management. In the event liberalization happens, putting our house in order first must be on the cards for law firms. However, regardless of whether it happens or not, I feel that in times to come, more firms will realise the need of consulting professionals like us as we bring awareness towards adopting global best practices.

Anuj: Do you think there are short-cuts to success? Can ‘smart work’ replace ‘hard work’ in true sense?

Nipun: This is a tricky question! Success definitely has no short-cuts and even if you do achieve success through short-cuts or unethical means, it neither lasts long, nor would you enjoy the taste of it. I personally believe that hard work paves way for smart work. If you put your heart and soul into your work and dive deep, you will eventually develop a learning curve through which you wold be able to master some of the areas of your work. As someone who has been in the industry for ten years, it worries me that lawyers in their formative years are concerned for remuneration or designation or other material cravings; whereas the focus should be on bettering their craft. The budding lawyers are increasingly coming to the profession with a sense of entitlement whereas the attitude should be to grasp knowledge, learn the practical application of law and then give back to the profession that gives you your very existence. I would only advise my younger friends out there that you’ve chosen a profession that is more remunerative in the latter years of your life, never choose short-cuts over success achieved through hard work and perseverance.

Anuj: A large section of students may not truly be aware of what does it take to be reckoned as a complete lawyer? What other skills other than practicing law in traditional fashion are required for the same?

Nipun: Lawyers are not constrained to provide legal advice only. Today, a lawyer’s role has evolved and they are largely emerging as comprehensive package. General Counsels and Legal Heads are involved from the very beginning of every strategic move by an organization, instead of involving them at a specific phase to serve just the legal part of a transaction. Similarly Partners and Managing Partners are not just adept at their technical knowledge, but to run a profitable practice, they have to look at various responsibilities like branding, business development, showcasing thought leadership, managing team and aligning themselves to vision of the firm. Law graduates need to understand that becoming a good lawyer is not just about how good are you with your court craft or your negotiation skills, it is about whether you can eventually institutionalize the practice through developing clients, efficiently managing the resources and creating a legacy of knowledge through use of technology. Another very important area which is often neglected by the young lawyers is to truly understand the commercial aspects of a deal/matter and also empathize with their clients. If they dwell deeper into the industry sector in which a client operates, study the nature and strategy of each client (whether the client is pro-litigation or more conciliatory) and make an effort to comprehend the business viability of their legal advice, they will be closer towards being reckoned as a complete lawyer.

Anuj: While Legal League Consulting has been the flag bearer of progressive best practices for law firms, do you think ‘Work Life Balance’ can be included as a part of your HR Philosophy in Law Firms?

Nipun: In every service industry, not just legal, deliverables are driven by the needs of the clients. Our field becomes more demanding because stakes are usually very high and the turnaround speed can make or break a matter. There are several occasions where the lawyers will have to work round the clock to ensure a favourable outcome for the clients. While I do understand these pressurizing situations, there are certain fundamentals which must be kept in mind. First and foremost, ensure sufficient bandwidth so that instances of late-working or working on tight deadlines are an exception and do not become the default way of functioning. Secondly, if resources are pulled for an urgent matter, ensure that they are given a sufficient down-time to rest and rejuvenate before they report to work on the forthcoming day. The stay for the extra hours should be made as comfortable as possible. Offering meals and transport back home are some compassionate measures that can be offered as courtesy. More importantly, what matters is the approach with which resources are asked to make extra efforts. Team Heads and Reporting Partners should lead by example and stay with the team for support rather than dictating them to deliver in late hours and not be a part of the work being done.

Anuj: You have worked with best of Intellectual Property Firms of the country. Is there any specific reason for interest in this area of law and what, according to you, is the future of IP practice for firms?

Nipun: IP Firms provide a very interesting platform where best of management practices could be put to practical utilization. Most of the IP Firms offer a range of activities that combine not just procedural and form-driven activities (say search services, new trademark filing, renewals, etc.), but also high end advisory and contentious matters. Challenges these firms face in terms of revisiting their pricing and innovating their fee structures are intriguing to study and combat. Besides a large part of their work is executed by paralegals, who are not lawyers but are still fee-earners for the firm. This has, in several firms, lead to lawyer-paralegal divide where each of these sections engage in a sort of competition rather than working as a team. This provides an interesting landscape for us to practically put to use our human resource management skills, bridge the gaps and develop a cohesive working environment by highlighting the contribution of each section to the growth of the firm. Besides, I am also personally dedicated to change the perception of a section of lawyers that considers IP lawyers as not even true lawyers, given the nature of procedural work they handle.

Our economy is going through a very dynamic phase. The environment is conducive for start-ups and developing of new businesses; and for the same it is essential to foster a culture of research and development. An effective IP regime is fundamental to protect and encourage this culture. With ease of doing business ranking going up substantially, more and more foreign investors are expressing their interest in deepening their presence in India and this perhaps is the best time for IP lawyers to contribute to the growing economy by way of protecting the rights of those who innovate their faculties and expend their mental labour in developing intellectual property.

Share your feedbacks to [email protected]

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thegloober · 6 years ago

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7 Ways To Increase Your Organic Facebook Reach

You worked hard for your organic audience on Facebook.

But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly.

With 2.23 billion monthly active Facebook users, there remains a huge available audience. They may feel tantalizingly beyond your fingertips without paid advertising, but with the right strategies, you can still maintain and increase your organic reach.

Without question, the algorithm change is making it hard for Business Pages to get content seen. However, if you manage to make the algorithm work for you, there will be less competition and more opportunities as a result.

An algorithm-friendly Facebook marketing strategy is required to ensure your content gets the screen time it needs going forward.

Before you can start on your journey back from the social wilderness though, you will need to know what you are up against.

What is the algorithm update?

In January of 2018, Facebook’s News Feed algorithm pivoted. Facebook made clear to marketers and businesses that they would face a renewed challenge to remain visible on News Feeds.

While Facebook has implemented a number of News Feed changes over the years, the magnitude of the most recent one was made clear in an open and transparent statement from Mark Zuckerberg.

In his own words:

“We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other…

We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

No More Engagement Parties

Facebook previously used signals like the number of people who reacted, commented or shared a post to determine where that post appeared in the News Feed.

With this algorithm update, they have added further requirements making it more challenging for businesses to appear organically. In addition to pushing posts from friends and family, they will also predict which posts they believe will create interactions between users. Seeking back-and-forth conversations, and posts people are genuinely reacting to is the new normal.

The delineation between active interactions (commenting and sharing) and passive interactions (likes and click-throughs) is now clear.

In preferring posts from friends and family over public content, and prioritizing posts that spark conversations and meaningful interactions, a digital line has been drawn in the sand.

A Major Change

Apart from sending marketers and businesses to the dictionary to define ‘meaningful interactions’ this change has caused organic engagement metrics to nosedive.

As meaningful interactions involve the connection between people, discussions that are robust and organic, and a promotion of togetherness and community, this makes sense.

Would you rather see the latest picture of your sister’s new pug? His name is Charlie, and he has got a red bandana that he loves to wear…

Your sister’s pug, Charlie.

Or an update from a business page you don’t remember following, announcing their latest range of products you are not interested in?

A cynical person may suggest the algorithm change represents a desire to drive advertising revenue. But I am far too busy enjoying the latest photo of Charlie the pug eating a slice of birthday cake to get dragged into that conversation.

Regardless of the reasons behind the algorithm update, the days of chronological feeds and easily attained organic reach are gone.

We can all lament the loss of simpler times, but there is work to be done if you want your business to stay visible. As we power through 2018, it is a case of getting what you are given.

But this comes with a caveat.

Despite the shift towards a family and friends-first feed, the overriding metric of ‘engagement’ still plays a major part in News Feed position. This metric must now be the focal point that marketers and businesses must tailor their Facebook strategies to meet.

It is stating the obvious to say that previous Facebook content strategies will struggle to have an impact in the wake of these changes; this struggle has already been noted. Facebook has acknowledged the difficulties brought on by the latest algorithm change, admitting that Business Pages may see their “reach, video watch time, and referral traffic decrease.”

For businesses who manage to increase their levels of engagement, the rewards of authentic exposure and targeted interest are up for grabs. For pages producing content that is derivative, lacking in video content, without analytics, relying on engagement baiting, or simply failing to compel people to interact, obscurity awaits.

While any algorithm change can feel like the end of the world, there is hope for those who are willing to change. Consider the following 7 strategies to ensure your change works with Facebook’s algorithm update and not against it.

1). Start Producing Video Content

Facebook’s own research has shown that video content drives higher engagement and interaction in comparison to all other content types. Videos can help to increase your organic reach by keeping eyes firmly glued to your page and promoting discussions as a result.

Video content can be driven by a range of underlying goals, like:

Thought leadership

Company culture

Product demos

Entertainment

Educational

Testimonials

Company values

Dove has shown the power of creating video content that is authentic and honest while tying these to their broader company values at the same time. According to a recent study by the Harvard Business Review, customers who are ‘fully connected’ emotionally to a brand tend to spend twice as much on average compared to customers who identify as ‘highly satisfied’.

Dove’s #ChooseBeautiful campaign was built around an emotional connection for just that reason.

In the video below, women were given the choice of walking through a door marked ‘average’ or a door marked ‘beautiful’.

[embedded content]

With no Dove products on show, the video focuses on the company’s desire to help and empower women. This focus fosters a deeper connection with the brand and is a prime example of video content that connects with consumers.

Regardless of your chosen video content tone and style, keep these tips in mind for your next Facebook video campaign:

Use captions – 85% of Facebook videos are watched without sound due to default settings so include clear and self-explanatory visual cues. Adding captions makes for a simple user experience and ensures your message is received.

Front load your content – The first seconds of your video are the most valuable. By delivering your most important messages first, you will grab attention and compel people to stay watching.

Be open to change – There are many variables at play when creating Facebook video content. The length of your content, subject matter, video production tools, copy, tone, the list goes on. Being open to change will allow you to find what works best for you.

Despite the importance of video, it is not necessary to invest entire marketing budgets to create high-quality video content.

SEMrush does an excellent job on their Facebook page, turning what was a 10-year birthday milestone into a cross-section of informative video content that captures company values, testimonials, and entertainment.

SemRush Facebook Video Content

There is a range of ways to create compelling video content without breaking the bank. Facebook Live represents a prime example of affordable and authentic video content.

Mark Zuckerberg reinforced the value of live video in his recent statement in saying that, “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”

As Facebook Live hit its two year anniversary in April of 2018, the average number of daily Facebook Live videos has doubled year on year. On top of this, live videos are watched for three times as long as pre-recorded videos, allowing consumers to engage with your products and services in real time.

You can use Facebook Live to promote upcoming events, capture behind the scenes moments, convey valuable authenticity, and humanize your brand in an informal way.

When you create a Facebook Live video, you pull back the curtain to show the human side of your business, and that is highly valuable. In addition, with Facebook Live videos producing notifications to alert your followers on the fly, you will be able to stand out the moment you begin streaming.

You can also use Facebook live to help convince potential customers to invest in your products and services.

Tough Mudder is a prime example of a business who has used Facebook Live to allay the fears of undecided consumers and drive interest. They anticipated the uncertainty of what to expect during Tough Mudder as a prime obstacle to people signing up.

To counter this, they produced a live video of a Tough Mudder coach leading participants through a training course. By showing potential participants what to expect they were able to reduce nerves and push people to sign up, while simultaneously driving the excitement in those who were already onboard.

With 53 thousand views to date, their Facebook live video represents a creative way to both drive interest and encourage participation.

2). Create Natural Discussions

If people start conversations by commenting on your posts, you will be working within Facebook’s News Feed algorithm. It can be a challenge to get people talking though. As a starting point to get the conversation moving, focus on asking stimulating questions. Make sure your content and the accompanying question is unique and compelling.

If you are asking the same questions as everyone else, you can’t expect people to feel driven to engage with you. With each post, ask yourself what new angle you can bring to your chosen topic.

Creating a natural discussion about topics relating to your brand is a great way to use the Facebook algorithm changes to your advantage. The key word is ��natural’.

It is no longer enough to create ‘engagement bait’ style content anymore. This type of post is openly asking for tags, comments or likes, previously encouraged engagement.

They will now be actively demoted under the new algorithm, with such engagement deemed ‘not meaningful enough’.

Engagement baiting posts like these will no longer be effective.

Engagement bait content still appears from time to time, but it will not have longevity, so you are better off avoiding it.

Consider for a moment that you do manage to cut through Facebook’s algorithm and appear on the news feeds of your followers by spamming engagement, you run the risk of leaving a sour taste in the mouth of your desired customers who are too savvy to fall for obvious marketing hacks.

Ultimately, while Facebook’s algorithm changes may feel like punishments initially, they are actually opportunities.

Businesses able to generate natural conversations around mutual interests aren’t gaming the system. They are doing what Facebook asks of brands and marketers in 2018 and beyond – humanizing themselves and creating meaningful interactions.

Facebook encourages pages to create content that provokes discussion, as long as that content is creatively presented. Content with the goal of stirring heated debate, controversy or shock should be avoided.

All engagement is not created equally.

A landslide of attention may well be the wrong type of attention when brands look to jump on the latest hot topic or ‘fake news’ story in an attempt to boost their visibility. Treading lightly is a virtue when the alternative option is the alienation and aggravation of your audience.

Don’t disregard the power of direct action either. A simple ‘please like and share’ can work wonders.

Facebook allows people to see more posts from businesses they follow by selecting ‘See First’ in News Feed preferences. So encourage your most loyal followers to become even more engaged.

The more you can get people talking, the greater your chances of appearing organically.

Invite your loyal followers to hit the ‘See First’ option.

3). Encourage Your Employees to Promote Your Business

There is no secret formula to help you succeed with the latest algorithm changes. Facebook has been transparent in demanding content that engages with your followers; this is key if you want to appear regularly on their feeds.

While you should always look to grow your audience using people not associated with your company; using your employees to help you widen your organic reach is a simple step worth exploring. With Facebook prioritizing content from friends and family over business pages, encouraging your employees to become your advocates can help attract more eyes to your content.

Your Business Page is already limited by the number of followers you have. Adding the recent algorithm changes, the number of people who will organically be exposed to your content shrinks further. Using your employees to share your content on their personal Facebook networks supercharges your exposure.

With recent studies showing that posts from friends and family are 16 times more likely to be read than posts by brands, this simple step can reap great rewards.

You can facilitate your employee’s success by creating content calendars for them, as well as motivating them to share. With employees able to demonstrate thought leadership, build their personal brands, and drive more leads and revenue for the company, they stand to benefit as much as you do.

4). Post Fewer Links But More Photos and Multimedia

Facebook’s goal is to keep users on Facebook.

“Facebook generally tends to frown upon and lower the average visibility and ability of content to reach its audience on Facebook if it includes an external link.”

— – Rand Fishkin, co-founder of Moz and SEO expert

Posting links alone won’t get you blacklisted. But along with the knowledge that your organic reach will suffer, link spamming also speaks to the user experience you provide to your followers. By keeping your feed fresh with a mixture of content you will be adhering to Facebook’s preferences and algorithm.

You will also be creating a welcoming and engaging environment for your followers who will enjoy the mixture of content you offer.

That is a win-win.

As visual content creates 87% more engagement, each post should be accompanied with a visual.

There is a range of free tools available including Canva, Stencil, and Design Bold, so it has never been easier to become your own graphic designer and create some much-needed eye candy.

Once you have added your visual flair and posted your content, give praise where praise is due by shouting out other pages that have contributed to your findings or have helped your post in some way. Not only is this a digital courtesy, but you will be increasing your reach by tapping into their audience too. It is not enough to get shares alone; you need to encourage people to engage with your post.

While it may sound obvious, by creating content that people actually enjoy you will be optimizing your content for organic success.

5). Use Facebook Audience Optimization

With the margin of error so small, it is no longer an option to throw up content and hope for the best. Instead, the goal is to drive as much interaction as possible from single posts. Untargeted mass posting has been replaced by selective posting.

This means targeting each post to a specific audience, which is possible whether you have sponsored your post or not. Through targeted posting, you will increase your chances of driving engagement among the people who are most likely to find it useful.

Log in to your Facebook Page and click on settings in the top right-hand corner of your dashboard screen. Select ‘General’ settings on the left-hand table and click ‘Edit’ to the right of the ‘Audience Optimization for Posts’ option.

Audience optimization allows you to target a niche demographic.

Select the checkbox to allow you to select a preferred audience and hit save changes.

Now you can use Facebook’s targeting feature. When you compose a new post, you will have the option of filtering your audience.

You can add up to 16 interest tags to target people whose interests align with your posts. You can also restrict the visibility of your post based on audience age, location, language, and gender.

If your audience falls outside these parameters, the post won’t be visible to them.

Filter your target audience to maximize your organic engagement.

When you are finished filtering your audience, click ‘Save’ and finish publishing your post.

By using your Facebook Insights to see which posts were successful and which were not, you will be able to fine-tune your targeting strategy going forward. You are often better off targeting a small section of your followers to receive higher engagement, rather than targeting your entire follower count and thinking higher engagement will come from your wider target audience. While it may feel counterintuitive, reaching out to a smaller but targeted audience can be a smarter decision compared to posting to your largest audience possible.

With the expectation to post between 1 and 2 times per day according to the latest statistics from Hubspot, there is pressure on brands and marketers to strike a balance between originality and consistency.

Treading This Fine Line is Undoubtedly a Challenge.

Repeat posting of the same content and a failure to post are both a disservice to your business. You can solve this problem by reposting your content with new and original descriptions each time; this will help you to avoid becoming stale and exposes your content to a broader audience.

If you have used a quote the first time, consider using a question the second time, or a statistic to reinforce your message the third time. Another creative angle to attack this problem is to repurpose your content.

The broad content types include:

Images

Text

Video

Other people’s content

Blog posts

Podcasts

These can then be broken down further, for example.

Images: Tips, quotes, infographics, humor, behind the scenes.

Text: Questions, quotes, tips, testimonials, fill in the blanks.

Video: Testimonials, educational, promotional, stories.

Other people’s content: Videos, images, blog posts, news or current events.

As this shows, the rabbit hole of possible content runs deep.

Use this creative spectrum to turn your latest market research into a vibrant graphic using Canva or Adobe Spark. Remember, your Facebook posts are not about you; they are about your audience, what they are interested in, and what they would find valuable.

Whatever the size and scope of your business, high quality and well-researched content should be the beating heart of your Facebook marketing strategy. Everything else falls into place after that.

6). Create a Facebook Group

To address the elephant in the room, a Business Page won’t become a goldmine of engagement, organic traffic, and leads. Not without a financial investment.

In Facebook’s own words, “Like TV, search, newspapers, radio and virtually every other marketing platform, Facebook is far more effective when businesses use paid media to help meet their goals. Your business won’t always appear on the first page of a search result unless you’re paying to be part of that space.”

The stark reality of this statement is displayed in the fall of organic reach over the previous 6 years. Between February 2012 and March 2014, organic reach fell from 16% to 6.5%.

The decline of organic reach from 2012-2014

With the steady decline in Facebook page reach, with estimates placing this figure as low as 2%, the era of the bustling organic Business Page may well be over. Rather than abandon your Business Page as a monument to the past, consider pivoting your strategy to include a Facebook Group for your business.

In Facebook’s own press release, Adam Mosseri specifically brought up Facebook Groups. “In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events.”

A Facebook Group fits Facebook’s meaningful engagement vision as they are typically formed around shared interests and create natural discussions. Here are some of the top results when searching for ‘Social Media Marketing’ groups on Facebook.

These groups would naturally provide fertile ground for organic discussion on the topic of Social Media Marketing.

Facebook Groups create a community of like-minded followers.

In the same way that SEO connects search queries with interest, with the opt-in nature of a Facebook Group you have already solved the problem of finding people with a tangible interest in your business.

When managed correctly, a Business Group can create a micro-community of highly engaged users who are both advocates for, and potential customers of, your business.

Use your own Facebook Group to:

Fuel Personal Engagement

In 2018, likes and comments have the same desirable traits as water in the Mad Max universe. The majority of people won’t want to engage in a discussion on your Business Facebook Page. That is assuming they are even aware of your posts.

A private group setting makes it much easier for people to interact. With an environment that is full of like-minded individuals, and with less public scrutiny, it is easier to grow a conversation.

It may come as a surprise, but the difference between a company logo and your (no doubt) handsome face is stark. People want to engage with you, the person, not you, the business. A Facebook Group provides the perfect setting for them to do so.

Create Compelling CTAs

You can use a pinned post to attract attention to your most compelling content; this is an ideal place to leave a powerful CTA, offer, incentive, or the like. Consider an invitation to join your mailing list or newsletter, with the value you are offering to your group members building on the interest that led them to your group in the first place.

Remaining value-focused will help you to attract leads.

Receive Valuable Feedback

Facebook Groups allow you to poll your group members, giving you valuable feedback that can help shape your marketing efforts; this may take the form of product design and reviews, price points, customer experiences, industry preferences, and so on.

Such information will typically come unfiltered and raw, with the niche nature of your Facebook Group ensuring your feedback is targeted and without distraction.

Broadcast Upcoming Offers

Creating a Facebook Group is a long-term strategy. While the ability to get opinions, ask questions, and develop a community of like-minded individuals is all beneficial; doing so are a means to an end.

Once you have created a highly targeted audience, you will be able to introduce offers when the time is right. With conversion goals in your future, your efforts should continue to foster engagement in your Facebook Group.

Build Trust

All uses of your Facebook Group share one vital element – trust. Without trust, you won’t have an engaged group, tour CTAs will not be effective, your polls will not receive feedback, and the offers you announce will not be successful.

Trust comes through providing value.

Share your experiences without asking for anything in return. Answer questions openly and honestly. Look to solve the problems of your new community to build a bond between your followers and yourself.

Particularly valuable for brands looking to establish a foothold in the wake of Facebook’s algorithm change, Facebook Groups offer the chance to problem solve, educate, workshop, acquire market research, and generate leads at the same time.

7). Time Your Content to Perfection

Posting when your followers are online will maximize your chances of them seeing it. Unfortunately, there is no single way to identify this perfect time. Your core demographic may be online at midday, or midnight!

To see when your followers are most active you can use your engagement data in Facebook Insights.

Facebook Insights offers valuable engagement analytics.

Click ‘Posts’ to see a breakdown of each post, including:

Time posted

Content type

Privacy settings

Your reach (split between organic and paid)

Your engagement (split between post clicks and reactions, comments, and shares)

By tracking your content over time to find the top performing posts you can establish a base level of engagement. If you see a trend across content type and time that is seeing higher engagement, you can use this knowledge to pursue more interactions.

Knowing the right time to post and the right content to post should frame your strategy going forward. With Facebook’s algorithm prioritizing engagement, timing your posts to appear in front of an active audience is now vital. Once you have used Facebook Insights to determine what works for you, create a content calendar to remain consistent.

While there is a range of studies available recommending the ‘best times’ to post on Facebook, these should not be considered gospel.

Facebook posting best practice guidelines.

Instead, use these as starting points for your own testing. Your Facebook Insights data will become your new best friend, so use the results to determine a posting schedule that works best for you.

Conclusion

While the latest algorithm changes have rocked the foundations for many businesses and marketers, they do not exist in a vacuum. The importance of creating content that compels engagement has long been building, with this latest push a continuation of that desire.

Marketers and businesses who understood the inherent value of connecting with an audience beyond a superficial level will now be a step ahead of the competition. Those who previously relied on surface level engagement would do well to remember the expression, ‘fans are vanity, sales are sanity’.

In the wake of Facebook’s latest algorithm changes, the ability to draw authentic engagement from the former will inevitably lead to the latter.

Source: https://bloghyped.com/7-ways-to-increase-your-organic-facebook-reach/

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marymosley · 6 years ago

Text

In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management

Here is the insightful conversation between him and Anuj Kumar, Founder & Editor-in-Chief, Legal Desire:

Anuj: The primary area of your work is ‘Legal Practice Management’, an area that is not only niche but also very new and innovative. What constitutes ‘Legal Practice Management’?

Anuj: You joined Legal League Consulting as a Senior Consultant and today you are the Vice President in Strategic Management & Process Redesigning. How has the journey been for you?

Anuj: What do you think about the future of ‘Law Firm Management’ in India?

Anuj: Do you think there are short-cuts to success? Can ‘smart work’ replace ‘hard work’ in true sense?

Share your feedbacks to [email protected]

The post In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management appeared first on Legal Desire.

In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management published first on https://immigrationlawyerto.tumblr.com/

0 notes

marymosley · 6 years ago

Text

In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management

Here is the insightful conversation between him and Anuj Kumar, Founder & Editor-in-Chief, Legal Desire:

Anuj: The primary area of your work is ‘Legal Practice Management’, an area that is not only niche but also very new and innovative. What constitutes ‘Legal Practice Management’?

Anuj: You joined Legal League Consulting as a Senior Consultant and today you are the Vice President in Strategic Management & Process Redesigning. How has the journey been for you?

Anuj: What do you think about the future of ‘Law Firm Management’ in India?

Anuj: Do you think there are short-cuts to success? Can ‘smart work’ replace ‘hard work’ in true sense?

Share your feedbacks to [email protected]

The post In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management appeared first on Legal Desire.

In Conversation with Nipun Bhatia of Legal League Consulting to discuss about emerging field of Legal Practice Management published first on https://immigrationlawyerto.tumblr.com/

0 notes