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wristwatchjournal · 4 years ago

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We Ordered $56,000 In Watches From Five Swiss e-Boutiques. Here’s What Happened

Switzerland is known for many things, but being late is definitely not one of them. Unless it’s the watch industry we’re talking about, in which case traditions often take precedent over advancement. Following those traditions has brought about an entire renaissance for the analog watch, but their adherence has also left many brands very late to the party when it comes to online retail, connecting eager new watch fans with the latest products. But can you really blame the luxury industry for being reticent to join the world of e-commerce shopping? The most obvious challenge of retailing luxury products online isn’t the products themselves but the marked omission of the collective luxury shopping experience — one that has traditionally existed exclusively in the physical realm, with bright boutique lights, plush leather chairs, and chilled Champagne. With the global pandemic effectively shuttering physical retail spaces all summer, and online shopping now at an all-time high, we wanted to know how five Swiss brands have translated the luxury experience to the e-commerce space, so we poured a wee bit of dram, pulled out the American Express, and got to work. Here’s what we found.

Editor’s Note: aBlogtoWatch was not compensated in any way by any of the brands featured in this story. Our goal was to experience each brand’s checkout process just as any reader or customer might, and document the experience accordingly. All of the watches were returned, using prepaid shipping labels provided directly by the brands themselves, again, using the same processes and resources available to real customers.

Ordering online from Chopard:

Watch Ordered: Alpine Eagle Large 41mm ($12,800) + Very discrete (excellent for gift-giving), yet highly personal + Bracelets can be custom-sized, with unique fit preferences prior to dispatch + Fast shipping and generous 30-day return window (must be new/unworn, of course)

It’s been a little over six years since Chopard launched its e-commerce platform, and relative to many other Swiss luxury brands, this veteran status in the space comes across as quite natural and automated. With priorities clearly focused around customer discretion and ease and speed of checkout, the whole experience felt very efficient, in a “hands-off” sort of way — maybe not a process that screams “luxury” in the traditional sense, but when you think about it, the only real luxury we have is time, and for this process to be easy, smooth, and fulfilled quickly is quite honestly the most luxurious thing I can think of.

Conversely, the delivery was far from impersonal: The order was dispatched with complimentary overnight shipping and arrived the next morning neatly packed with a nice gift bag, two sealed cloth masks (a particularly thoughtful touch in times like these), a bi-fold envelop with the watch’s receipt and official authentication & timekeeping certificates, another sealed sleeve with more “Stay Happy” stickers (obviously a hat-tip to the brand’s Happy Diamonds collection), and the kicker: a personalized, handwritten postcard. Yes, I know there’s an Alpine Eagle waiting for me at the bottom of this box, but let’s not forget watch collectors are in it for the little things, literally and figuratively. And in this instance, the little things really are the big things. Learn more about Chopard watches and explore the brand’s e-commerce store right here: chopard.com.

Ordering online from Omega:

Watch Ordered: Seamaster Aqua Terra 41mm ($5,700) + Smooth, familiar e-commerce process + Bracelets can be custom-sized, watch arrived with all links included and bagged separately + Complimentary 2-day express shipping

Another e-commerce veteran, Omega has been selling watches online since long before the global pandemic forced everyone’s hand — and the brand’s experience in the space shows, with a quiet confidence that requires an absolute minimum number of clicks or keystrokes to complete an order — the end result of a highly polished, optimized platform.

After a brief FedEx Second Day Air journey, the watch arrived nestled inside a tidy custom-branded outer mailer, which secured Omega’s familiar beige wooden inner watch box, wrapped in a nice matte white paper and finished with red bow. Tucked into the cardboard mid-box was a faux wax-stamped cardstock insert containing my receipt, customer service contact information, and a note of congratulations. Also in this mid-box was the familiar red pictogram card, warranty card (marked “E-Commerce Boutique” as the retailer name), and Master Chronometer certificate card included with every modern Omega, tucked into a white leatherette sleeve.

Using Omega’s online selector, I’d ordered the Aqua Terra sized to my 6.5″ wrist with a little wiggle room, and it snapped to my wrist with ease. It’s worth mentioning that the watch comes affixed with the usual protective stickers but also had a special red plastic ring encircling the bracelet itself — once broken and removed, the watch couldn’t be returned. So if you’re ordering a Seamaster or Speedmaster on bracelet just to try in on, I’d highly recommend choosing a slightly larger wrist size in the online selector to ensure that the watch can indeed be tried on comfortably to best inform your purchase decision – the return policy extends to 14 days, ensuring that you have plenty of time. Learn more, and shop Omega’s extensive online offerings right here: omegawatches.com.

Ordering online from Parmigiani:

Watch ordered: Tondagraph GT Annual Calendar Chronograph ($18,500) + Non-traditional blend of online convenience and physical retail personalization + Watch shipped in separate packaging outside its presentation box for added timekeeping security + Highly personalized experience, with direct brand contact

Back before social media and e-commerce became the norms, one key facet of “luxury” was defined as access — and the less access customers or clients had to the brands that produced luxury products, presumably the more luxurious something might be perceived as being. Thank god those days are behind us — modern luxury is all about the inverse — the more access to a brand the customer has, the better. Few brands understand this concept more clearly than Swiss independent Parmigiani, who’s translated that highly personalized experience of luxury retail to its new e-commerce platform, which just launched this summer in the United States and Canada (though global shipping can easily be arranged through the brand’s concierge).

Though quite new to the e-commerce space, Parmigiani seems intent on doing things a little differently — something that becomes immediately evident in the checkout process when the customer has the option of choosing to credit the sale to a local Parmigiani retailer (even if that retailer had not facilitated any part of the transaction) — a nice touch that supports the home team during challenging physical retail times. The non-traditional personalization continued upon completion of checkout, when I received a confirmation email, and shortly after that, a friendly text message from Parmigiani’s regional sales manager in California who provided me with my tracking information, and a word of congratulations on the purchase, hyping me up a bit for the watch’s delivery that would take place two days later.

The new Tondagraph GT** (don’t miss Bilal’s in-depth review of this awesome new sports watch) arrived in its own individual cardboard sleeve, separate from the presentation packaging, in the same manner as many watches are shipped directly to retailers. Though the reasons for this might differ from brand to brand, a watch’s presentation box is rarely the best vessel for the bumps and bangs of a FedEx box, so in the interest of preserving accuracy, this smaller box-in-a-box is a nice way to ensure your new watch doesn’t begin its journey on your wrist with any major timekeeping deviations. The cardboard sleeve was bubble-wrapped, and sealed with a “sanitized” sticker on it, a very thoughtful, human touch that’s much appreciated in times like these. Included with the watch itself was a branded microfiber cloth and a nice leatherette credit card clip, because what is modern luxury without a little branded swag? Get started and browse all the available options right here: parmigianiamericas.com.

** For hot watches like the new Tondagraph GT, Parmigiani collects a 10% “pre-order” deposit to secure your order, with the remaining balance due when the watch is ready to be dispatched.

Ordering online from Hublot:

Watch Ordered: Classic Fusion ‘Black Magic’ Chronograph 42mm ($10,900) + Multitude of payment options accepted, including bank/wire transfer + In-store pickup possible for those interested in adding a boutique visit to their purchase experience + Fast, 2-Day UPS shipping with free returns within a 14-day return window

Activating the fast-moving hype machine around sporadic, highly limited releases throughout the year has always been the modus operandi for Hublot, in the same manner that this strategy works for streetwear brands like Supreme, or limited releases from sneaker giant Nike. So it should come as little surprise that Hublot’s online shopping experience for its North American clients acts as a natural reflection of those brands with a comparably large, frequently rotating selection of products available after just a few clicks, the input of a credit card, or even the completion of a bank wire transfer — because what is luxury without flexibility, right?

Clad in all-black rubber and ceramic, the brand’s best-selling Classic Fusion “Black Magic” Chronograph arrived after two days with UPS in a very cool foam-lined shipping box (no cardboard box matryoshka or packing peanuts here) custom built to perfectly accommodate the porthole bezel-shaped watch box. Hublot also enables its customers to select in-store pickup at one of its boutiques, should the new owner need to have a bracelet sized, pick up an extra strap, or just to receive a socially distanced word of congratulations in person. I opted for delivery, so my congratulations came in the form of an envelope containing a welcome letter from brand CEO Ricardo Guadalupe, a receipt, return instructions should I so desire, and Hublot’s authenticity card, which looks a little bit like an elite black credit card — a very cool touch. Explore the rest of Hublot’s Classic Fusion collection available online right here: hublot.com.

Ordering online from Breitling:

Watch Ordered: Chronomat B01 42 Copper ($8,100) + Highly detailed process with many thoughtful touches throughout the experience + Cool “special gift” add-on after completing purchase + Free overnight shipping + scheduled pickup for returns

We’ve watched some dramatic changes take place at Breitling over the course of the last two years — from the shift in management to the evolution in design aesthetic and product release cadence, CEO Georges Kern has made sure every customer touchpoint with the brand has been overhauled, and this includes its e-commerce boutique. And like the dial on the new 2020 Chronomat, Breitling’s shopping experience is simple at a glance, but multi-layered, and highly detailed at every level.

The process begins as many online shopping experiences do — with a bit of single-malt, the creation of an account (though guest checkout is possible), and the selection of a watch — all pretty straightforward. The platform starts to show some slick programming with a neat location finder that makes address a snap, then extra straps can be added to an order during checkout, with the system cleverly only showing straps compatible with the watch currently in the cart. Using PayPal, Google Pay, Affirm, or any major credit card as a method of payment, the purchase is completed — but not before a “special gift” is offered as an add-on after the purchase was made, a nice checkout surprise, not unlike a physical boutique adding a ball cap or branded towel with the purchase.

The copper-dialed Chronomat arrived on my porch after a quick overnight with UPS, but it would be several minutes before it was on my wrist — a monumental unboxing task first lay ahead. The main outer shipping box contained an inner shoebox-sized cardboard insert with a custom, tear-away exterior that’s yellow on the inside, so you know what you’re about to get into — a neat touch. Once inside, I found a neatly organized pouch containing my receipt, maintenance tips, and return instructions (Breitling will schedule a pickup with UPS should you desire to return your watch in new condition inside the generous 30-day window), along with a personalized, handwritten note. Once again, this is quite possibly the biggest little thing of them all for me. Lifting the lid on the custom insert revealed the leatherette watch box, gift-wrapped and securely locked in place with twin elastic strings. Like Omega and Chopard, Breitling enables purchasers to choose their bracelet size prior to adding the watch to their cart, and though a bit snug (friendly recommendation to buyers: err on the looser side with a new watch), the Chronomat’s narrow “bullet” links are all essentially half-links, enabling a highly custom fit, even for those in-between wrist sizes. Shop the new Chronomat, and the rest of Breitling’s watches, right here: breitling.com.

The post We Ordered $56,000 In Watches From Five Swiss e-Boutiques. Here’s What Happened appeared first on Wristwatch Journal.

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neueuhren · 4 years ago

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Die Hublot Big Bang e: Neue Smartwatch mit modernster Technologie, die äusserlich zugleich die aktuelle Verkörperung der Art of-Fusion Philosophie der Marke auch in diesem Segment repräsentiert.

Die erste Big Bang brachte Hublot im Jahr 2005 auf den Markt. Seitdem prägt dieses Modell die Schweizer Uhrmacherkunst im dritten Jahrtausend mit. 2018 feierte dann die erste Smartwatch-Version der Big Bang ihr Debüt. Und jetzt präsentiert Hublot mit der Big Bang e die neueste Verkörperung der Art of-Fusion Philosophie der Marke: eine Fusion aus Tradition und Innovation, modernsten Materialien und der neuesten digitalen Technologie.

Das erste Smartwatch-Modell hatte Hublot anlässlich der Fußball-Weltmeisterschaft 2018 in Russland vorgestellt, die Big Bang Referee 2018 FIFA World Cup RussiaTM. Ausgestattet mit den neuesten Technologien, die damals für Armbanduhren zur Verfügung standen, wurde dieser außergewöhnliche Zeitmesser von Schiedsrichtern auf dem Spielfeld getragen, diente aber auch als virtuelles Stadion, mit dem Fußballfans hautnah ins Spielgeschehen eintauchen konnten.

Zwei Jahre später präsentiert Hublot nun ein neues Modell:

Die Big Bang e als Smartwatch, die mit modernster Technologie aufwartet und dabei alle ikonischen Merkmale der Big Bang in sich vereint.

„In den 1970er-Jahren wurden in der Schweiz elektronische Armbanduhren mit Schwingquarz entwickelt. Fünfzig Jahre später setzen wir diesen innovativen Weg fort: mit der Herstellung einer zweiten Smartwatch, die sich durch höchste technische Raffinesse auszeichnet und gleichzeitig all die ästhetischen Werte, technischen Eigenschaften und Spitzenleistungen verkörpert, die den Ruf unserer Big Bang-Kollektion begründet haben. Getreu unserer Philosophie der ‚Kunst der Fusion‘ wollten wir bei der die anspruchsvollen technischen Materialien von Hublot mit den allerneuesten Innovationen aus der heutigen digitalen Welt vereinen“ (Ricardo Guadalupe, CEO von HUBLOT)

Die mit fortschrittlichster Technologie ausgestattete Big Bang e fügt sich perfekt in die Uhrmachertradition von Hublot ein.

Denn alle Merkmale, die bis heute zum Ruf der Marke beigetragen haben, sind sowohl für Liebhaber als auch das breitere Publikum auf Anhieb zu erkennen. Das Gehäuse ist aus Materialien wie schwarze Keramik oder Titan in „Sandwich“-Konstruktion gefertigt, einer innovativen Bauweise, die Hublot 2005 entwickelt hat. Und dieses Gehäuse ist mit seinen 42 Komponenten außerordentlich komplex. Davon entfallen allein 27 auf das K-Modul, den „Käfig“, der das digitale Herz der Uhr beherbergt. Das Design der Schrauben und Drücker, das kratzfeste Saphirglas, das Kautschukarmband mit Faltschließe, das Hublot 1980 für das Classic-Modell schuf, das patentierte One-Click-System zum einfachen Armbandwechsel – all das lässt keinen Zweifel aufkommen: Hier handelt es sich in jeder Hinsicht um eine echte Big Bang!

Die Big Bang e hat ein 42-mm-Gehäuse aus Titan oder Keramik.

Unter dem kratzfesten Saphirglas, das mit einem hochauflösenden AMOLED-Touchscreen ausgestattet ist, sind metallisierte Stundenziffern zu sehen. Genau wie die mechanischen Varianten der Big Bang besitzt auch dieses Modell eine Drehkrone mit integriertem Drücker, die hier dazu dient, die Bedienelemente des elektronischen Moduls zu aktivieren.

Die Uhr wurde in Partnerschaft mit anderen Marken der LVMHGruppe entwickelt und für die Anforderungen von Hublot optimiert und perfektioniert. Die Designer in Nyon haben ihr traditionelles Know-how in die neue digitale Umgebung eingebracht, um innovative Uhrenfunktionen zu entwickeln.

Neben der analogen Funktion, die ausschließlich der Zeitanzeige dient, bietet die exklusive Interpretationen traditioneller Uhrenkomplikationen, wie etwa einen Ewigen Kalender mit einer hochpräzisen Mondphase und eine zweite GMT-Zeitzone, welche die Erde auf höchst realistische Weise darstellt.

Diese Funktionalitäten wurden überarbeitet und erweitert, um die Möglichkeiten der digitalen Welt auszuschöpfen. Trotz der integrierten Technologien garantiert Hublot, dass die Uhr bis zu einer Tiefe von 30 Metern wasserdicht ist.

Ausgestattet mit Wear OS by Google™, eröffnet die dem Besitzer die Möglichkeit, das Smartwatch-Erlebnis an seine individuellen Bedürfnisse anzupassen. Er kann via Google Play auf Apps zugreifen, mit Google Assistant unterwegs Antworten erhalten und über Google Pay schnell und einfach Zahlungen vornehmen. Und mehr noch: Der Träger kann mit einem Fingerstreich zu nützlichen Informationen blättern und Benachrichtigungen und Nachrichten empfangen, um stets auf dem Laufenden zu bleiben.

Hublot wird Zug um Zug Ziffernblätter vorstellen, die von talentierten Hublot-Botschaftern und Freunden der Marke gestaltet wurden.

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Die erste Zifferblatt-Edition, die zeitgleich mit der Einführung der verfügbar ist, ist Teil der #HublotLovesArt-Bewegung und umfasst acht Zifferblätter, die der Fantasie des Storytelling-Künstlers Marc Ferrero entsprungen sind. Alle drei Stunden wechselt das Zifferblatt seine Farbe, sodass über einen Zeitraum von 24 Stunden nacheinander acht Kreationen gezeigt werden. Jede davon basiert auf einer anderen Farbe: Happy Yellow, Magic Blue, Orange Dynamite, All White, Lucky Green, Magic Red, Rainbow Spirit und Black Magic. Doch damit nicht genug: Zu jeder vollen Stunde erscheint eine Animation, die für fünf Sekunden zu sehen ist. So werden verschiedene Zeiten des Tages durch einen Hauch von Farbe und Rhythmus verschönert – typisch #HublotLovesArt!

Die Big Bang e wird in zwei verschiedenen Editionen lanciert: einer aus Titan und einer aus schwarzer Black-Magic-Keramik. Und sie wird die erste Uhr von Hublot sein, die sowohl online auf der Website der Marke als auch über das Netzwerk WeChat in China verkauft wird.

Danach wird sie in den Boutiquen und über das traditionelle Netzwerk erhältlich sein.

(Google, Google Play, Wear OS by Google, Google Pay und andere Marken sind Marken von Google LLC.)

Die technischen Features: Ref. 440.NX.1100.RX

Gehäuse: Satiniertes und poliertes Titan Durchmesser: 42 mm Höhe: 12,80 mm Wasserdichtigkeit: 3 atm (30 m)

Bildschirm: Saphirglas Durchmesser: 30,80 mm Auflösung: 390×390 Pixel 327 dpi Display-Technologie: Amoled

Armband & Schließe: Schwarzes, unterfüttertes Kautschukarmband Titanschrauben Krone aus satiniertem Titan mit Einsatz aus schwarzem Kautschuk Faltschließe aus Titan

Prozessor: Modell: Qualcomm® Snapdragon Wear™ 3100 Version: Quad Core bis 1,094 GHz RAM: 1 GB / 8 GB Flash (ePoP)

Sensoren: Beschleunigungsmesser Gyroskop Mikrofon DC-Motor (Vibration) LLOB (Low Latency off Body) ALS (Umgebungslichtsensor) OTS (Optischer Tracking-Sensor) für die Drehkrone

Kompatibilität: Android 6.0+ und höher iOS 12.0+ und höher Die unterstützten Funktionen können je nach Plattform und Land variieren.

Konnektivität: Bluetooth 4.2 mit BLEKompatibilität WLAN 2,4 GHz 802.11 B/G/N – NFC

Akku: Typ: Lithium-Ionen, Induktionsladung Akkulaufzeit: ~ 1 Tag Kapazität: 300 mAh Ladezeit: ~2 Stunden 30 Minuten bei leerem Akku

Unverbindliche Preisempfehlung: € 5.100

Die technischen Features: Ref. 440.CI.1100.RX

Gehäuse: Schwarze, glasperlgestrahlte und polierte Keramik Durchmesser: 42 mm Höhe: 12,80 mm Wasserdichtigkeit: 3 atm (30 m)

Bildschirm: Saphirglas Durchmesser: 30,80 mm Auflösung: 390×390 Pixel 327 dpi Display-Technologie: Amoled

Armband & Schließe: Schwarzes, unterfüttertes Kautschukarmband Titanschrauben Krone aus satiniertem Titan mit Einsatz aus schwarzem Kautschuk Faltschließe aus schwarzer Keramik und schwarz plattiertem Titan

Prozessor: Modell: Qualcomm® Snapdragon Wear™ 3100 Version: Quad Core bis 1,094 GHz RAM: 1 GB / 8 GB Flash (ePoP)

Sensoren: Beschleunigungsmesser Gyroskop Mikrofon DC-Motor (Vibration) LLOB (Low Latency off Body) ALS (Umgebungslichtsensor) OTS (Optischer Tracking-Sensor) für die Drehkrone

Kompatibilität: Android 6.0+ und höher iOS 12.0+ und höher Die unterstützten Funktionen können je nach Plattform und Land variieren.

Konnektivität: Bluetooth 4.2 mit BLEKompatibilität WLAN 2,4 GHz 802.11 B/G/N – NFC

Akku: Typ: Lithium-Ionen, Induktionsladung Akkulaufzeit: ~ 1 Tag Kapazität: 300 mAh Ladezeit: ~2 Stunden 30 Minuten bei leerem Akku

Unverbindliche Preisempfehlung: € 5.700

Zur Hublot Webseite

#Hublot #BigBangE #HublotLovesArt

Hublot Big Bang e: kombiniert Tradition und Innovation Die Hublot Big Bang e: Neue Smartwatch mit modernster Technologie, die äusserlich zugleich die aktuelle Verkörperung der Art of-Fusion Philosophie der Marke auch in diesem Segment repräsentiert.

#Hublot

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calexandert · 4 years ago

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Hublot Classic Fusion 'Black Magic' Luxury Watch Review | Chronostore

Would you wear this Hublot watch? Why wouldn't you wear this Hublot watch? It's a great watch. It tells the time, automatically makes you the coolest person in any room, and a #watch is a useful tool everyone needs in case their phone dies. Stay in the loop of everything luxury and at Chronostore.

Bring Time To Life:

www.Chronostore.com

Hello everyone and welcome to another Chronostore.com luxury watch review, my name is Christian and today I’ll be sharing a HUBLOT Classic Fusion ‘Black Magic’ Watch. This multi-textured, black-on-black watch has a divided 45mm case, the body of it being polished ceramic, accompanied by a satin-finished bezel and end-pieces with rubber accents on each side of case to go with the crown and band, which is an adjustable rubber strap held together by a stainless steel clasp. From here you can also see it comes with an open caseback, but the most appealing aspect is that the watch boasts a mat bespoke carbon fiber dial with sword-shaped hands and a date-window. *Like this watch? Let us know and we'll tell you when it’s back in stock. *Availability and pricing subject to change.

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boricuatuits · 5 years ago

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Couldn’t just carry on my day without sharing the amazing customer service experience I had throughout the last 2 months. Initially I bought a #hublot Classic Fusion Black Magic last Dec 20th at the… http://bit.ly/38kFYIs | February 12, 2020 at 01:18PM

#Puerto Rico #San Juan #Viejo San Juan #Tuits #Tweets

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businessliveme · 5 years ago

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The Best New Watches From the LVMH Watch Week 2020 in Dubai

(Bloomberg) –Against the lapping waves of the Persian Gulf, four chief executive officers greeted a gathering of journalists, retailers, and collectors, welcoming them to the first-ever LVMH Watch Week. Stephane Bianchi of TAG Heuer (and the head of LVMH Moët Hennessy Louis Vuitton SE’s watch group) was joined by Ricardo Guadalupe of Hublot, Julien Tornare of Zenith, and Bulgari’s Jean-Christophe Babin on Monday as the four spoke of friendship among the brands and a group identity apart from the mass of watchmakers that will muster together to show new timepieces at the Baselworld watch expo later in the year. It was both a show of independence and a flex of luxury muscle, with guests treated to dinners in the desert under the stars, performances by fire dancers, fireworks, and lavish accommodations at the Bulgari resort in Dubai.

“We wanted to showcase our novelties. We wanted to drive business in the first quarter,” Bianchi said. “Then we decided to do it in Dubai, because Dubai at this time of the year—it’s a warm place! And it’s a bit in the middle of the world, so quite accessible for many journalists and many retailers.”

Below are the most exciting watches shown at the event.

Bulgari Serpenti Seduttori

Bulgari, ever more ambitious with its watchmaking, created a special tear-shaped movement to fit perfectly into the rounded cases of the new Serpenti Seduttori line. (Often, simply round movements are sandwiched into square or oval cases.) They also inserted the smallest tourbillon on the market into some Seduttoris, filling a market gap in serious horology aimed at women. There are several versions, but the most fun is the one that’s slathered in diamonds, from the pave face (which features contrast hour numerals in blued steel) to the glittery bracelet. $151,000

Zenith Elite Classic

This collection of timepieces stood out for its simplicity and refinement among a wash of rare materials and diamond adornment. Sometimes the classics are the strongest! With an 18-karat rose gold case and gold-plated hands and hour markers, the Zenith Elite looks like a watch your dad would be proud to pass down to you. 12,900 Swiss francs ($13,366)

Hublot Classic Fusion Gold Crystal

Like a snowflake, each of these watches features a unique face, created in Hublot’s research and development lab by heating 24-karat gold until it’s basically a gas. Once the gold encounters a cold surface, it accumulates in crystal form. Hublot applies the crystals to a black watch face for a textured visual effect, then covers them with 20 layers of a transparent lacquer so they lie perfectly flat. The black ceramic case further highlights the drama of the gold; it’s definitely a watch that everyone will ask you about no matter where you wear it. And if you’re in Times Square, don’t be surprised if people ask you whether it’s a promotion for the popular new Tina Turner Musical. $21,000

Zenith Defy 21 Land Rover Edition

In Zenith’s continuing partnership with British carmaker Land Rover, the Swiss brand has developed a matte gray timepiece in honor of the Defender, which returns to the roads this year. The watch’s automatic El Primero movement comes with 50 hours of power reserve ticking away inside, and its ceramic case makes it ultralight. It was one of the event’s most elegantly designed pieces. 3,900 Swiss francs

Bulgari Diva’s Dream Minute Repeater

This little jewel looks like a straightforward fashion watch—the kind Bulgari has been making for years with quartz movements. But once again, its clean malachite dial conceals some bold complexity. It’s a minute repeater, meaning it has a very advanced mechanism that chimes the time. Just pull on the little malachite tassel on the side, which is designed to evoke the famous tiles in the Caracalla baths in Bulgari’s home of Rome, and you’ll hear a series of dings and rings. €197,600 ($220,000)

Hublot Big Bang Unico Integral

A sweeping trend in the industry is to build a new metal bracelet that integrates directly into the watch. It’s a minor feat of engineering that helps communicate what kind of timepiece one is wearing—dressy, sporty, formal, funky. Watches like the Audemars Piguet Royal Oak, Rolex Datejust, and Patek Phillipe Nautilus are iconic in no small part because of their bracelets. This year, Hublot developed one for its flagship Big Bang line. The all-black, ceramic version is satin-finished with black-plated titanium screws. $23,100

Bulgari Octo Finissimo

This superslim watch continues to be a stealth favorite, slipping perfectly under the cuff in a subtle manner, but showcasing a unique-enough design that anyone who notices it will guess it’s something special. This year, Bulgari is releasing the Octo Finissimo in a lower-priced stainless steel. $12,000

Hublot Big Bang MP-11 Red Magic

This ceramic timepiece’s bright red color is so hard to create, it’s patented by Hublot. The seven barrels across the bottom half of the dial can host up to a whopping 14 days of power reserve after manual winding, and the days count down on a wheel at the far left of the barrel system. The small dial is sapphire, with crimson hands and numerals to match the case. It will be limited to 100 pieces, so collectors who admire Hublot’s beefy watchmaking and bold colors should put in their requests now. $86,000

Zenith Defy Midnight

With a new 36-millimeter case size surrounding an Elite movement, the Defy Midnight collection is aimed at women who want a serious watch that’s still a bit of a lark. The diamonds around the bezel in this version highlight the blue gradient dial and the 11 tiny, twinkly diamonds embedded therein. The watch also comes with two extra straps in addition to the metal bracelet, so you can mix it up for a variety of occasions. 10,900 Swiss francs.

The post The Best New Watches From the LVMH Watch Week 2020 in Dubai appeared first on Businessliveme.com.

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