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veronicabohnert98 · 1 year ago

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5 Strategies for Attracting Millennial Renters

The rental market is dominated by millennials. Additionally, as a multifamily developer, owner, or manager, their propensity to rent as opposed to buy is advantageous to you. Millennials are accustomed to using cellphones and social media since they were raised in an era of quickly changing technology. The top five strategies for luring millennial renters are as follows:

1.Go green. Environmental awareness is common among millennials. They look for eco-friendly brands and products, and the majority are prepared to pay more for them. Make the switch to energy-efficient washers and dryers. Introduce a recycling program where citizens may categorize recyclables. Create a community garden where locals can plant and raise food if you have outdoor space.

2. Include a community workplace in your structure. You should try to meet the demands of millennials who work from home because so many of them do. Coworking space is a highly desired apartment amenity that will immediately appeal to millennials. Create conference rooms out of spare rooms for gatherings. Provide complimentary WiFi and other business necessities including printers, stationery, and coffee makers

3. Provide both self-guided and virtual tours. Prospects can watch a movie or look at 3D models of your open positions online thanks to virtual tours. Through self-guided tours, potential tenants can see an open space in person without a lease representative present. If they don't have to arrange an appointment, take time off work, or deal with pressure from leasing agents, millennials are more likely to visit an apartment. And the first step to signing more leases is bringing in new prospects.

4. Invest in security system. The digital revolution was at the heart of millennials' upbringing. By putting money on cove smart security amenities, you as a multifamily owner or manager can sate millennials' technological needs. By integrating these solutions across your property, you'll put your building ahead of the competition since the real estate sector has been rather hesitant to adopt property technology.

5. Accept payments made digitally. Invest in a platform that allows rent to be paid online for your residents, and promote digital rent payments to potential tenants. Residents will like the thoughtful addition of allowing credit card payments. And by taking digital payments, you'll probably increase your sales. Spend money on app-based payment methods to attract millennials.

#millenials #gen z #millenialsrenter #apartment #rentalapart #rentalproperty #amenitie #homesecurity #covesmart #homeimprovements

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meret118 · 7 years ago

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Everyone likes to bash millennials. We’re spoiled, entitled, and hopelessly glued to our smartphones. We demand participation trophies, can’t find jobs, and live with our parents until we’re 30. You know the punchlines by now.

But is the millennial hate justified? Have we dropped the generational baton, or was it a previous generation, the so-called baby boomers, who actually ruined everything?

That’s the argument Bruce Gibney makes in his book A Generation of Sociopaths: How the Baby Boomers Betrayed America. The boomers, according to Gibney, have committed “generational plunder,” pillaging the nation’s economy, repeatedly cutting their own taxes, financing two wars with deficits, ignoring climate change, presiding over the death of America’s manufacturing core, and leaving future generations to clean up the mess they created.

I spoke to Gibney about these claims, and why he thinks the baby boomers have wrecked America.

More at the link.

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sageseulgilee-blog · 6 years ago

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Week 9: Visual communities and social imaging

We live in a time when we can take photos and share media online immediately. Unlike times that people relied on professional photographers, arrange a special day to take a photo, and print out, share physically with family and friends. Development of internet reshaped our lifestyle. Moreover, we do not need a photographer to take a photo, instead, a handy camera on the mobile phone made the ‘selfie culture’. This new culture is lead by the ‘millennial’ generation whose are children of the baby boomer generation (Stein, J 2013).

They were raised to improve self-esteem which could improve narcissism as well. Selfie shows where they have taken the photo, how their feelings were at the time that was taken. Instead of posting a planned, well organised photography, selfie shows personality. Selfie culture is not only the one ubiquitous photography has developed, but videos also developed as we now are able to make videos easily just like taking a selfie. Videos do not need to be professionally taken just like selfies are taken instantly.

Creators make videos with a lot of different subjects such as ordinary days, something that they are interested. We call the famous creators as ‘influencers’ and usually they just expose themselves as they are. It is not like acting in the movie, but showing their life and character as is. Viewers react on the ‘unplanned, unexpected’ theme that they never encountered through traditional media. In the online world, they can communicate, give feedback to the creator and the feedback would be considered for future works. This personal interaction is an important factor of affinity. We can see the majority of youtube influencers answer to the question from the previous video to communicate with their subscribers. Like Lange (2009, p74) said, “Internet and youtube have fundamentally changed distribution options from that of small-scale home mode viewing to global sharing and exchange”

Another good example of ubiquitous photography is Snapchat. This application takes a unique concept that messages are deleted once receive reads from both send and receiver as well as from snapchat server. It was popular among teenagers due to the ephemeral nature of application so they can communicate without parents censorship. To summarise, technology development enabled us to communicate with each other with images not only text. This made a new culture such as selfie culture, and influencers, especially on social media. The new culture shows the different model to the traditional media like movie or broadcast, as viewers and creators communicate each other and have an affinity.

References

Lange, P 2009, ‘Videos of affinity’, in Snickars, P, The Youtube Reader, National Library of Sweden, Stockholm, pp. 70-88

Stein, J 2013 ‘Millennials: The Me Me Me Generation’ Time 21 May, viewed 2 January 2019 <http://time.com/247/millennials-the-me-me-me-generation/>

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theconflictionaffliction-blog · 6 years ago

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My World vs. Yours

“To them it’s their world.” – Dr Bertus de Villiers

In the self-absorbed society we live in, it’s easy to forget how caught up we are in our own world. It’s easy to deny the feelings of others as inconvenient or irrelevant because we’re too busy worried about the perception of ourselves, resulting in a lack of empathy and an inability to cooperate (1). Everyone assumes it’s a Millennial issue, but I’m not sure about that. I mean, we had to learn it from someone didn’t we? Our Baby Boomer and Gen X parents wanted to improve our chance of success, instilling in us a greater sense of self-esteem (2). So next time they complain, just tell them they brought it on themselves.

My greater sense of self-esteem isn’t the only way I learnt self-absorption. When my parents fought, with each other or with me, they only ever cared about their world. Their argument. Their resolution. So, in a way, the self-absorption that I exhibit models their arguments. When I argue, I never want to budge from my own position. I’m too self-absorbed in my opinion and my resolution that nothing else matters. I do think however, that I’ve learnt from my parents’ mistakes. This is not to say that I’m not self-absorbed because in the end we all suffer a little from that. But it is to say that maybe I’m not as self-absorbed as my parents were. I taught myself to be neutral and trained myself to see things from different perspectives. You’d be surprised, how easy it is. You’d also be surprised at how much more work I still must do to master the ability to see and understand other perspectives.

Conflict makes us forget about perspectives. The anger, the betrayal, all of it blinds us. This self-absorption is the thing preventing us from seeing other points of view. We don’t want to know their world, because at that moment, it’s only our world that matters. It’s only what we want that matters. Similarly, it’s easy to dismiss the anger and betrayal of others as nothing because only our world matters. But here’s the thing. To them it is their world. Conflicts that seem ridiculous or unreasonable are what the universe of the other person hinges on. It’s easy to laugh and ridicule someone else because they’ve taken a slight way out of proportion, but we’re all guilty of that.

When my father died, my world didn’t matter. I put my grief on hold while I tried to save my sisters from themselves and watched the woman who was supposed to love my father tarnish his name. My father was her world. In her world, only her grief mattered. In her world, contesting his will matters to her. And if I’m to practice what I preach then I guess I must accept that. Even though my entire being despises every single piece of her and the mockery she made of grief. I just wish she would take the time to understand my world. My perspective.

Maybe if she did, it wouldn’t be so easy to hate her.

Word Count: 517

(1) Ronald E Riggio, ‘Are We All Becoming More Self-Centred?’ Psychology Today (online) 27 July 2017 <https://www.psychologytoday.com/au/blog/cutting-edge-leadership/201707/are-we-all-becoming-more-self-centered>.

(2) Joel Stein, ‘Millennials: The Me Me Me Generation’ TIME (online) 9 May 2013 <http://time.com/247/millennials-the-me-me-me-generation/>.

#conflict #selfabsorption #world #grief #perspective

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dayquercus · 2 years ago

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polyvagal

should’ve ...... extend(ed) for Biopsychology ..... rushing rushing rushing ..... tell me about time ....

https://time.com/247/millennials-the-me-me-me-generation/

(copyrights)

(ya-di-da-duck)

https://phys.org/.../2015-04-behavior-social-groups...

behavioural contagion

implicit? stereotype - in(not) or out (what kind of relationship was that)

copy that : imitate as an intimate(not) inmate

go-ssips (words spread one after the other then another) : 'the result of rapid transfer of information in a collective' ('telephone' whispers)

https://time.com/247/millennials-the-me-me-me-generation/'

...a generation’s greatness isn’t determined by data; it’s determined by how they react to the challenges that befall them. And, just as important, by how we react to them.' '...counterculture when there's no culture.'

do we (do) need class consciousness?"cryptocurrency" subgroups (how)

(me too) what are the current affairs on lifestyle change/attitudes toward a career?

duckling , you may/would regret when you are older!

this price is not acceptable for a rubber boot!

anyone wants blue? or copy the social hierarchy (fake identification - say - collective taste)

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donotdisturbb · 4 years ago

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The Virus Made Us Viral

Undeniably as digital technology has advanced and “social media sites have instituted new forms of interpersonal communication, internet fame appears to have become increasingly accessible and practiced by or bestowed upon by ordinary people from all walks of life” (Abidin, 2018, p. xix). As a result, the concept of ‘celebrity’ has evolved as part of a dual process of technological developments that have made it possible.

youtube

Traditionally, the understanding of fame would be in relation to known public figures prolific for their social status, and in traditional media such as cinema, television, and radio, for a specific achievement or talent (Abidin, 2018). Abidin (2018) discusses the rise of the ‘internet celebrity’ defined as users who acquire their celebrity status through the internet, otherwise known as social media influencers. Lou & Yuan (2018) define social media influencers as “online personalities with large numbers of followers, across one or more social media platforms… who have an influence on their followers” (p. 31). In the above video, Georgia Stevenson explains how online fame can be acquired through 5 simple steps, easy right?!

Such individuals are said to be identified by their exclusivity, described as “glamorization and celebration of practices and possessions so elite in access or rare in occurrence that it would be unusual for ordinary people to experience them without high ‘economic capital’” (Abidin, 2018, p. 20). According to Rojex (2001), it is these attributes that the mass media determine make them worthy of our attention. Thus, it is the “ascribed” (when individuals consider themselves to be of higher position to their followers) status that has isolated the celebrity to the affluent (Marwick, 2013). As a result, it showcases an identity template in which young internet users seek to adhere to. Joel Stein (2013) refers to as the ‘Me Me Me’ generation characterised by a narcissistic and fame-obsessed population. Therefore, an important question to consider is, “is ‘popularity’ based on the number of followers, or rather in terms of likeability?” (Celebfire, 2019)

Before now, I would have argued ‘followers,’ as social media influencers form an ‘elite economic group’ where they have transformed their self-brand into a business (Abidin, 2018). Creative Director at an influencer marketing agency, Kat Richardson, discusses the measly £750 a 30,000 follower account would receive in contrast to the ‘£10,000 for one-off posts’ that an account featuring a million followers would receive (Mackay, 2018). However, with the turn of the current epidemic, influencer-marketing agencies are witnessing the collapse of campaigns while simultaneously observing that social-media engagement has skyrocketed (Samuel, 2019). As the world imposes strict restrictions to slow the spread of the virus many ‘ordinary’ people have taken to the internet as an escape, Tik Tok was downloaded 315 million times this quarter alone (Pham, 2020)! Visibility is no longer isolated to the amount of following, and popularity during this period has been overwhelmingly based on likeability.

As the globe has moved online to stay connected, internet fame has been disassociated with materialisation and shifted into a celebration of all demographics, wanting to showcase their creativity and togetherness. AJ Willingham (2020) discusses the ways the internet has allowed families to bond through creating videos for social media platforms during the pandemic. The question of whether such activity and visibility will persist after the crisis is one that can only be answered with time. However, it can be argued that the virus has enabled for more authentic content to be produced and, once again, has changed the ideology of ‘celebrity’ that isn’t isolated to the ‘ascribed’ status.

References

Abidin, C. (2018). Internet celebrity : understanding fame online. Bingley Emerald Publishing.

Celebfire. (2019). Fake It ‘till You Make It in a War Zone for Popularity. Sagittarius. https://medium.com/@Celebfire/fake-it-till-you-make-it-in-a-war-zone-for-popularity-504b67657cf

Hamish Mackay. (2018, October 3). Instagram: How much do social influencers earn? BBC News. https://www.bbc.co.uk/news/uk-45735861

Lou, C., & Yuan, S. (2018). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 1–45. https://doi.org/10.1080/15252019.2018.1533501

Marwick, A. E. (2013). Status Update: Celebrity, Publicity, and Branding in the Social Media Age. Yale University Press.

Pham, S. (2020, May 5). TikTok is winning over millennials and Instagram stars as its popularity explodes. CNN. https://edition.cnn.com/2020/05/05/tech/tiktok-bytedance-coronavirus-intl-hnk/index.html

Rojek, C. (2001). Celebrity. Reaktion Books. London.

Samuel, A. (2019, July 16). With Social Media, Everyone’s A Celebrity. JSTOR Daily. https://daily.jstor.org/with-social-media-everyones-a-celebrity/

Stein, J. (2013). Millennials: The Me Me Me Generation. In TIME. https://time.com/247/millennials-the-me-me-me-generation/

Willingham, AJ. (2020, April 19). Stuck at home, families find a new way to bond: creating TikTok videos. CNN. https://edition.cnn.com/2020/04/19/us/tiktok-coronavirus-quarantine-dance-trnd/index.html

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bardust13 · 8 years ago

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I’m reading up on history to place a book analysis into a historical-social context, and I stumbled across this article from 2013. It starts off just listing all of the typical traits I associate with millennials; entitled, narcissistic, likely to hate something but less likely to actively do something etc, but it gets more balanced throughout. Interesting read.

#time #millennials

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objectificationmediaeffects · 8 years ago

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References

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videotransitionscomm212 · 5 years ago

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The Pursuit of Happiness and Entitlement of our Youth

The Declaration of Independence talks about the pursuit of happiness, a fundamental right for all Americans. The pursuit of something means that you follow your dreams and work hard to create something that makes you happy. This feeling of something being owed to our youth without putting in the work, is the pursuit of nothing. Take a look at our youth today and it’s easy to see a sense of entitlement within them. I recently heard four boys arguing, none of them over the age of 18. The boys had taken a job over the summer, roofing and learning a trade, their argument was over not being paid $40+ an hour like the older employees. They felt that it was unfair that they were only making $26 an hour as a teenager. I asked them if they thought they should learn the trade before they are maxed out in pay and they told me that it’s hard work and they will end up doing most of the labor so they deserve more money than someone that’s done it for 20+ years, but not working as hard.

Not understanding how the boys could think this way, I dug deeper by looking at an article from Time magazine, “Millennials: The Me Me Me Generation.” Our youth is what can be considered the Millennial generation, Time magazine described this group as anyone born from 1980-2000 (Time Magazine, 2013). This article made the comparison of photos in the home within the 1950’s to now as well as political views and civic engagement from then to now. In the 1950’s there were only a few photos in the home, most of them related to the entire family while today’s “Me Generation” has an average of 85 photos in the home all surrounding the individual person and or their pets. This self-centered “Me Generation” is one of the least politically involved groups, as well as being less involved in their communities or volunteering their time for anything, with that being said it’s easy to see how what we considered private media from the past has changed drastically and become public media with the help of social media platforms and the Millennial generation (Time Magazine, 2013).

To better understand this, we must look to what has changed over the years that has caused our youth to be less active within the communities or with each other and has caused them to be more alone than ever before, even causing more mental health issues, like depression. The invention of the internet is a good place to start, we might even go back to the start of video games or the invention of the television. No matter where we start, it all boils down to the fact that with great inventions and technological advances, there will always be unknown side effects. The entitlement of our youth is a side effect.

A lot of social media users who post a photo on Instagram or share their thoughts on Twitter or Facebook will receive instant gratification, however, real life leaves something that demands more work and is less desired. While sitting at a computer or on cell phones, we must all realize at some point, that we are not special, and nothing comes cheap. As was said by a teacher at Wellesley High School, David McCullough Jr. to the graduating class of 2012, “You’re not special, you’re not exceptional, contrary to what your nine soccer trophies say” (McCullough, 2012). McCullough said this to show how the Millennial generation expects something for every little thing they do, they expect to be told they are special, they believe the world owes them something just because they are alive and breathing. He finishes by saying “Climb [the mountain] it, so you can see the world, not so it can see you” (McCullough, 2012), he said this so this younger generation can stop being so self-centered and take a moment to look at the bigger picture, to see the world. This commencement speech goes to show the type of attitude this generation has and how the media has changed the expectations of these young people. We don’t put on our capes and fly into battle, so when we are at work this feeling of being more than we are dilutes who we really are and what we are capable of. Social media builds us up so we can all aspire to be a superhero, the next Jason Bourne, or go on our next adventure on the Millennium Falcon, but the reality is much more boring than that. Social media, from Snapchat, Instagram, Facebook and Twitter, all of these platforms offer the illusion of escape from the lives we live. Cell phones give us a gateway into another world that changes the way we think in the real world.

In our Declaration of Independence, we are granted the opportunity for the pursuit of happiness. The media portrays this as something that will fall in our laps with no actual work needed. There are those of us that are able to understand this pursuit of happiness, making us well rounded; while the rest of us are so close minded that we can’t see past ourselves. Being an adult means making decisions that will affect how people feel and react to day to day challenges. The task of learning how to really see things for what they are and being able to be empathetic towards others is something that is getting lost and forgotten in our society. Other than sleep, most of the youth of today spend more time online than doing anything else.

Being able to think and learn how to pay attention to things that make you well rounded, like making the decisions on what you worship, where you find meaning in life, the unconscious settings within us that make us the most important thing in the world can be changed. It takes us being aware of what is going on around us and taking part in things that matter, yet to many people, social media is becoming the only thing that matters. By losing ourselves in social media, we are giving ourselves away to the platforms that hold our attention. If a person spends all day on Facebook uploading their life's worth of photos so that everyone can see everything about them, they might not realize that Facebook now controls and copies everything uploaded (Eising, 2019). Sadly, I haven't been able to find a single social media platform that does not ask for you to sign away your rights in order to use their site. I look at all of this and can’t help but wonder if the pursuit of happiness means anything to our youth.

Psychologist and author Dr. Juli Slattery believe that empathy is the number one element missing in the entitlement issues surrounding our youth (Slattery, 2019). American Psychologist Dr. Michele Borba and Dr. Slattery both wrote books pertaining to the fact that you can’t read someone's emotions by looking down at a phone screen. Borba thinks it was around the year 2000 that people got plugged into the web and it's only gotten worse. Studies show that social media causes more and more youth to be more anti-social, depending on how much screen time they have. The idea is to have more real-life face to face interactions in order for the youth to learn how to relate to others in a more positive way (Shwartz, 2017).

All the research I have been able to find so far tells me that the more engrossed our youth are in social media, the more we will all suffer for it. It seems that the pursuit of happiness for our youth is something to be expected and not earned. Social media offers too much of a break and not enough reality for our youth to understand what they are missing and giving up. For every photo, message, tweet, and snap posted, someone is monitoring. I don’t think that it's too late to make changes.

Adam Barnett

A TedX video that was not mentioned in my paper that’s very relevant to the topic and a great video is Brene Brown’s “The power of vulnerability”. This video talks about empathy and the power of vulnerability and can directly relate to many of us.

For more information on the topics discussed in my paper please look to the work cited page for full articles.

Works Cited

Brown, Brené. “The Power of Vulnerability.” TED, TED, June 2010, https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=en#t-1200302.

Eising, Mary. “Copytrack Explains: Is Facebook a Copyright Thief?” COPYTRACK, Copytrack, 3 May 2019, https://www.copytrack.com/does-facebook-own-my-pictures/.

McCullough, David. 30 Nov. 2019, https://m.youtube.com/watch?v=_lfxYhtf8o4.

“Millennials: The Me Me Me Generation.” Time Magazine, 20 May 2013, https://time.com/247/millennials-the-me-me-me-generation/.

Shwartz, Alon. “Our Kids Are Losing Their Empathy & Technology Has A Lot to Do With It.” Medium, Medium, 20 Sept. 2017, https://medium.com/@alonshwartz/our-kids-are-losing-their-empathy-technology-has-a-lot-to-do-with-it-7f18f2654a7f.

Slattery, Juli. “Bucking the Entitlement Trend.” Focus on the Family, 10 Nov. 2019, https://www.focusonthefamily.com/parenting/bucking-the-entitlement-trend/.

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selfsustainability-blog · 6 years ago

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glitteryruinsnerds-blog · 6 years ago

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LET’S TAKE A SELFIE!

With the emergence of the internet, life seems to be busier, more connected and more efficient. However, with such characteristics in our world — one needs to create a sense of meaning in one’s life and self. So why not take a selfie, right? One can create meaning and demand a presence on social media through the use of the selfie. There is more competition in the world as our time and space boundaries are no longer affected. By demanding a presence on social media, one must reiterate the ideal of beauty (according to society and media, of course) and be successful. By doing this, one can receive a copious amount of attention in this connected world and be more like celebrities — we can reach Instafame and micro celebrity status quickly.

Kim Kardashian, one of the most influential celebrities in the social media world, has an entire book of selfies. Us human beings actually bought that book. Kardashian has a net-worth of R5.1billion according to Forbes, yet she still gave us a book of selfies? (Robehmed, 2018) The selfie era has made her into a billionaire so what does that say about the ‘attention economy’ in which we live? (Marwick, 2015. 138) Is she using selfies to inspire the ordinary? Is it used for instafame? Is it to create a new standard of beauty through self-expressionist photography? Is it just her narcissism? The book itself is called Selfish, so let’s talk all things selfie.

The selfie is “an image of oneself taken with a smartphone or webcam, which communicates some kind of message about the self and which is shared through digital platforms.” (Iqani, 2016) Selfies allow for “ordinary people to make visual statements about themselves.” (Iqani, 2016) There is an association between selfie-taking, narcissism and self-esteem.

Society’s perception of beauty and its effect on our self-esteem: With the spread of photo-editing apps and the process of taking 75 selfies before only posting 1, shows a “level of physical ‘perfection’ previously seen only on celebrity or beauty magazines” which is now seen constantly on social media. (Boston Medical Center, 2018) Filtered selfies deviate one further away from society, however, these photos resemble a mirror of the self and of society. (Iqani, 2016) This is said because the media determines what is deemed to be ‘beautiful’ or ‘successful’ and so the ordinary human tries to achieve that standard of beauty. This proves to be problematic as beauty is classified through age, race, hair type, weight, sexualised body parts and any other aesthetic to the human eye. Such standards of beauty portray a dominant ideology of a more ‘superior’ look and the ideal. This is problematic as now the self-worth, especially of young females engaging with social media, see this common standard and want to achieve it which affects the self-esteem negatively if not achieved. Therefore, such perceptions can change a person’s “self esteem and trigger body dysmorphic disorder [BDD].” (Boston Medical Center, 2018) This means that one believes that there is a “ perceived flaw in appearance.” (Boston Medical Center, 2018) Hence, specific angles and filters added to photos make one look more desirable and continue to strive for Instafame. (Marwick, 2015)

However, when attempting to boost self-esteem, narcissism is boosted too. This is problematic. (Stein, 2013) This is said because when the world does not affirm us when broadcasting our boost in self-esteem then we will be disappointed. Therefore, one again our expectations are being raised and may result in disappointment.

Narcissism Selfies are also a form of showing a narcissistic personality disorder. It is said that people in their 20s (millennials) suffer from narcissistic personality disorder three times as high as people in the generation that is now 65 or older. (Stein, 2013) According to the Oxford dictionary, narcissism is when a person has “an excessive interest in or admiration of themselves.” (https://en.oxforddictionaries.com/definition/narcissist) One could argue that this is just confidence but there is a fine line between narcissism and confidence. Confidence is the happiness and contentment with oneself whereas narcissists really ‘feel themselves’, as Nicki Minaj and Beyonce would say.

https://www.youtube.com/watch?v=5sqpL0eXxxE

One creates a profile of themselves in order to market and self-promote themselves as a brand on social media, especially Instagram. Users of Instagram with several more selfies display themselves are narcissists that believe they are “more physically attractive.” (Moon et al., 2016) Confidence, positivity and narcissism sells best, so why show any other side of you.

Stein (2013) explains that millennials thrive off watching reality-tv shows which are tv programs based on narcissists. Therefore, when watching Keeping Up with the Kardashians we also want to be like Kim and be “confident” and take a selfie — it'll make us look more successful right?

Empowering However, selfies aren't all bad. One may see them as narcissistic but rather I partially see them as liberating and empowering. It is taking oneself as an ordinary individual and being able to highlight the areas that you really like of yourself. If your personality is your best part, maybe they aren't so empowering…

But they give individuals a chance to show the world what they think is beautiful within themselves. Contrary to this though, if minimal interactions and affirmation with the photos emerge or result in some form of trolling or negativity, the self-esteem and mental health of an individual could be damaged even further than what the mainstream media causes.

Creation of online identities in order to achieve a micro-celebrity status Despite these negative affects of selfies, the phenomenon has taken over the world. Due to the world being most influential online, selfies play an even greater role in the development of the self, the exposure of the self and there is a possibility of fame. This fame creates the ‘micro celebrity’ status. According to Alice Marwick (2015.138), “Micro-celebrity is a mind-set and a collection of self-presentation practices endemic in social media, in which users strategically formulate a profile, reach out to followers, and reveal personal information to increase attention and thus improve their online status.” Millennials are believed to be “fame-obsessed”. (Stein, 2013)

Selfies are all about making the private become public and the ordinary become spectacular. (Iqani, 2016. 413) This millennial generation value their personal worth on Instagram likes, Facebook likes, mentions and comments all from people through a screen. Therefore, when posting a selfie, it is not encouraged to put one of you having just woken up with bed head, dirty teeth, puffy eyes and in pyjamas. Rather post a selfie that you took when getting ready to go on a date where you are dressed to impress. Again, the standards of beauty affect this idea behind making your private life public. Also, the latter will be the photo you receive more affirmations on especially if it’s been edited. This may be a diversion of reality as the whole truth is not being told. This is because the internet is a “visual medium” (Marwick, 2015. 138). Nobody is caring of one’s personality but rather only after the aesthetic. This superficial world in which we are living is deeming the ordinary to be spectacular and then places more value on some individuals more than others.

Approximately 1,000 selfies are posted every 10 seconds on Instagram and around 19 of every 20 teenagers has taken a selfie. (Cohen, 2016) These rough numbers tell you how great this phenomenan is and how it will continue to grow as the “documentation of the self [is] for the consumption of others.” (Marwick, 2015. 141) The reach for instafame and success is dominating the selfie experiences, narcissism increases and beauty standards get even harder to match. Everybody is beautiful, but the more edited and more perfect selfie will attract more attention. This is the sad reality of selfie-taking and internet sharing. Although selfie-taking isn't necessarily needed to be stopped, these effects need to be addressed.

There is even a step-to-step guide on how to portray the ‘perfect’ . Watch Lizza explain how to take a perfect selfie:

https://www.youtube.com/watch?v=aQaTgWzo-e4

Sources: Boston Medical Center. (2018). A new reality for beauty standards: How selfies and filters affect body image. In Science Daily. Retrieved from: https://www.sciencedaily.com/releases/2018/08/180802141601.html

Coleman, O. [Ossana Coleman]. (May, 22. 2015). Nicki Minaj ft. Beyonce - Feeling Myself (Lyrics). [Video file] Retrieved from: https://www.youtube.com/watch?v=5sqpL0eXxxE

Iqani, M. & Schroeder, J.E. (2016) ‘#Selfie: digital self-portraits as commodity form and consumption practice.’ Consumption Markets & Culture. 19.5, pp. 405-415.

Koshy, L. [Lizza Koshy] (Aug, 26. 2015). HOW TO TAKE THE PERFECT SELFIE 101 | Lizzza. [Video File] Retrieved from: https://www.youtube.com/watch?v=aQaTgWzo-e4

Marwick, A.E. (2015). ‘Instafame: Luxury Selfies in the Attention Economy’. Public Culture. 27.1, pp.137 - 160.

Moon, J. H., Lee, E., Lee, J. A., Choi, T. R., & Sung, Y. (2016). The role of narcissism in self-promotion on Instagram. Personality and Individual Differences, 101, 22-25.

Oxford Dictionary. Narcissist. Retrieved from: (https://en.oxforddictionaries.com/definition/narcissist)

Robhemed, N. (2018). Kim Kardashian-West is Worth 350 Million. Forbes Magazine. Retrieved from: https://www.forbes.com/sites/natalierobehmed/2018/07/11/why-kim-kardashian-west-is-worth-350-million/#497d6e8b4f7b

Stein, J. (2013) The Me Me Me Generation. Time Magazine. Retrieved on: http://time.com/247/millennials-the-me-me-me-generation/

#selfie #media #social #kim kardashian

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