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Millward Brown, in Partnership with Jim Stengel, Reveals the 50 Fastest-Growing Brands in the World and Uncovers the Source of Their Success
"Once we identified these brands, our burning question ended up being what, if any, had been the common rules that sparked along with sustained their growth." Mercedes-Benz, automobiles Wegmans, retail grocery Jack Daniel's, spirits Photos/MultimediaGallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50130921&lang=en Ideals - The Actual Ultimate Growth Driver By Means Of case studies, GROW demonstrates how manufacturer ideals aren't merely regarding altruism or corporate social responsibility however any fundamental human value that's authentic for the brand and also ultimately a new driver for extraordinary growth. "I chose Millward Brown and the team from Millward Brown Optimor as my partners not just for their extensive brand database - your largest within the world - but, much more importantly, simply because they will have the correct strategic thinkers that deeply comprehend the role involving manufacturers throughout growing businesses." Johnnie Walker, spirits Visa, electronic payments
NEW YORK--(BUSINESS WIRE)--Based on ten numerous many years of empirical analysis involving 50,000 brands, Millward Brown as well as Jim Stengel developed their email list with the world's 50 fastest growing brand names that built the deepest relationships with customers and also achieved the particular greatest economic growth through 2001-2011. "We tend to be extremely proud of our own perform along with Jim - perform which embodies Millward Brown's own brand ideal of creating meaningful impact." In Order To further explore if and how ideals impact consumer attitudes, Millward Brown's Neuroscience team devised a technique to uncover the actual implicit associations that individuals make among manufacturers as well as ideals. Your study uncovered your extent in order to that these high-growth brands touch on the five fields regarding fundamental human values identified throughout GROW: Diesel, youth- focused manner apparel along with accessories Stonyfield Farm, organic dairy products BlackBerry, mobile communications the Stengel 50 Aquarel, bottled water L'Occitane, private care MasterCard, electronic payments http://www.businesswire.com/news/home/20120117005066/en/Millward-Brown-Partnership-Jim-Stengel-Reveals-50 Red Bull, power drinks to learn a small much more about Millward Brown's partnership using Jim Stengel along with their own approach to always be able to unlocking ideal-driven growth, visit www.millwardbrown.com/grow. Apple, private computing technology as well as mobile devices Samsung, electronics FedEx, delivery services Natura, private care Snow, beer Millward Brown Optimor can be a brand name as well as business consultancy, devoted for you to igniting company growth by means of transformative manufacturer and also marketplace strategies. Yet almost all their actions - all through their own products, stores along with communications - amplify their perfect to luxuriously accentuate the particular journey involving life." Petrobras, energy Google, Internet information Calvin Klein, luxury apparel and accessories Innocent, meals and also beverages Amazon.com, e-commerce IBM, information technologies products as well as services Sensodyne, oral care Any team comprising Millward Brown Optimor manufacturer strategists, Jim Stengel, Professor Sanjay Sood as well as MBA students with UCLA Anderson Graduate College associated with Management put down for you to dig deeper in for you to the good results with the Stengel 50. Throughout fact, Millward Brown Optimor's analysis learned that people who centered their companies about ideals had a growth price triple those of competitors in their categories. Lindt, chocolate Chipotle, fast food Starbucks, coffee along with fast food retailer How Ideals Impact the actual Consumer Mind Hugo Boss, luxury apparel and also accessories Discovery Communications, media "I have often believed that great brands are generally built upon improving the particular lives of the people these people serve; I wanted to prove that maximum gain along with substantial ideals aren't incompatible but, within fact, inseparable," stated Jim Stengel, former global marketing and advertising officer of P&G as well as author of GROW. The Actual study, which in turn forms the actual backbone involving GROW: How Ideals Energy Growth along with Gain in the World's Greatest Companies (Crown Business; December 27, 2011), establishes a trigger along with effect relationship in between a brand's capability to serve an increased purpose as well as its economic performance. He may be named multiple occasions through advertising Get Older as the number one "Power Player" within marketing as well as advertising and thought to be Grand Marketer in the year by simply Brandweek journal in 2005; throughout September 2011, he was named to the Fortune Executive Dream Team. "Some companies are very explicit concerning their own ideals, similar to Zappos - their particular perfect involving delivering happiness will be in their particular boxes, just about all over his or her offices, even upon t-shirts employees wear. Millward Brown Optimor is actually section of Millward Brown, 1 your largest global study agencies, section of the particular WPP Group. Via extensive research, your team uncovered in which each brand name was built by utilizing an perfect regarding improving lives in certain way, irrespective associated with dimension and category. Method, household cleaners and individual care Pampers, baby care Extra Garbe, "We located that ideal will be each a new way to end up being able to obtain inspiration externally among customers, also as becoming a compass pertaining to internal selection making. Seventh Generation, home cleaners along with personal care Hennessy, spirits Herms, luxury apparel and leather goods Royal Canin, pet food Dove, individual care Jim Stengel is the former Global Advertising Officer of Procter & Gamble, where he had organizational duty for quite much 7,000 people. Millward Brown provides a lot much more than 78 offices inside 54 countries. Therefore regardless associated with whether it's Red Bull which usually seeks to Uplift Thoughts and also Entire Body or even Pampers which is all about Caring regarding Happy healthy Development regarding Babies, an perfect influences just about all facets regarding the business via HR and Advertising in order to R&D along with Finance." Louis Vuitton, luxury apparel along with leather goods Eliciting Joy: Activating experiences involving happiness, wonder, as well as limitless possibility Enabling Connection: Enhancing the ability of individuals to connect along with each other and the entire world inside meaningful ways Inspiring Exploration: Helping folks explore new horizons and also new experiences Evoking Pride: giving folks increased confidence, strength, security, and vitality Impacting Society: Affecting society broadly, from challenging the status quo to redefining categories Heineken, beer Airtel, mobile communications Mot & Chandon, champagne Vente-Privee.com, e-commerce . Various Other brands, similar to Louis Vuitton, tend to become more implicit about it. Millward Brown Optimor provides strategic corporate as well as brand name consulting, rooting its approach in consumer research, stakeholder comprehending as well as monetary analysis. Stengel appears often in the media, such as Kudlow, your Wall Street Journal, Adweek, etc. Accenture, management as well as enterprise consulting services Sedmoy Kontinent ("Seventh Continent"), retail grocery Rakuten Ichiba, e-commerce Zara, cost-effective apparel To Always Be Able To reach the particular Stengel 50, Millward Brown Optimor valued 1000s of brands across 30+ countries. Your list included each B2B and B2C businesses inside 28 classes ranging in dimensions from $100 million in revenues to always be able to well over $100 billion: Coca-Cola, soft drinks "GROW can change just how the C-Suite thinks about achieving economic performance and can help usher in the new era involving marketing," said Eileen Campbell, Global CEO associated with Millward Brown. He can be about the Board regarding Directors dp latinas with regard to AOL as well as the Motorola Mobility Board and may serve as an Advisor regarding MarketShare, an industry-leading marketing as well as advertising analytics firm. Via the use associated with an integrated suite regarding validated analysis solutions -- both qualitative along with quantitative -- Millward Brown assists clients develop strong brand names as well as services. Notably, investment during these companies - the Stengel 50 - more than the past decade would happen to be 400% a lot more lucrative compared to a excellent investment within the S&P 500. "We define ideal because the higher-order advantage a brand name or even a company gives for the world," mentioned Stengel. Further methods include Millward Brown's Global Media Practice (media effectiveness unit), The Particular Neuroscience Practice (using neuroscience in order to enhance traditional analysis techniques),Dynamic Logic (the world leader in digital advertising effectiveness) along with Firefly Millward Brown (a global qualitative research business). Zappos, e-commerce Tsingtao, beer HP, information technology goods along with services Emirates, air travel "We wanted to uncover which usually brands grew probably the particular most more than the past decade, both in relation to customer bonding along with shareholder value," stated Millward Brown Optimor VP Benoit Garbe, whom led the study. He is presently President/CEO associated with the Jim Stengel Company, LLC, and adjunct Professor involving Advertising at the UCLA Anderson school involving Management. This particular custom research provided insights into the forms of associations activated within people's minds from the Stengel 50 manufacturers in supplement to become able to their competitors
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“I just want to be free.”
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