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cryptoandbitcoinforall · 2 years ago
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Cryptocurrency mining: How does it work and is it always profitable?
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In recent years, cryptocurrency mining has drawn a lot of attention as a means of obtaining virtual currencies like Bitcoin and Ethereum. However, as the cryptocurrency industry develops further, there is now discussion over the economics of mining. In this post, we'll examine the basics of cryptocurrency mining, go in-depth into the mining procedure, and talk about whether it's still a lucrative business in the present environment.
I. Understanding cryptocurrency mining
A. An explanation of cryptocurrency mining and its objectives
The process of authenticating and confirming transactions on a blockchain network and adding them to the distributed ledger, referred to as the blockchain, is referred to as cryptocurrency mining. Complex mathematical challenges are solved by miners using their computational capacity, allowing them to validate transactions and protect the network's integrity. Miners receive freshly created crypto coins as payment for their work.
Mining cryptocurrencies has a dual purpose. First off, it guards against unauthorized transactions and duplicate spending, ensuring the security and immutability of the blockchain network. Second, mining distributes newly created coins to users, controlling supply and preserving the decentralized nature of cryptocurrencies.
B. Blockchain technology and proof of work
 Blockchain technology, a decentralized and open ledger, is the foundation upon which cryptocurrencies are based. The blockchain is made up of several blocks, each of which contains a list of confirmed transactions. Most cryptocurrencies, including Bitcoin and Ethereum, use a consensus technique called proof of work (PoW) to preserve the blockchain's integrity.
PoW demands that miners use their processing capacity to solve challenging mathematical riddles. Miners demonstrate that they have put in the effort necessary to validate transactions by solving the challenge. A "hash" is a special alphanumeric string that connects the current block to the preceding one, making a tamper-proof chain, and is used to identify the completed puzzle.
C. The function of miners in network security
 Miners are essential to the blockchain network's security. Their processing power makes sure that transactions are verified, noted, and posted to the blockchain in the correct order. Math problems are solved in competition between miners, and the first miner to discover a workable answer publishes it to the network for validation.
The new block is posted to the network after the other participants have confirmed the miner's solution. The authenticity of transactions is also verified by miners, who make sure the sender has enough money and that the transaction hasn't already been used. Miners work together to maintain the network's decentralized character and stop a single party from seizing control of the blockchain.
II. The mining of cryptocurrencies
A. Mining equipment, such as CPUs, GPUs, and ASICs
Specialized machinery is needed for cryptocurrency mining to effectively complete computationally demanding activities. Central processing units (CPUs) were employed by miners to create coins in the early days of cryptocurrencies. However, when mining became more difficult, miners started to use graphics processing units (GPUs) because of their more powerful processing capabilities.
Later, mining was transformed by the creation of application-specific integrated circuits (ASICs). ASICs are mining equipment created specifically to carry out mining calculations with extraordinary speed and efficiency. They are made specifically for mining some digital currencies, including Bitcoin or Litecoin. In terms of mining power and energy efficiency, ASICs have significantly outperformed CPUs and GPUs, making them the go-to option for many miners.
B. Setting up a mining platform or farm
Miners must first set up a mining platform or farm with the required hardware components to begin mining. Several GPUs or ASICs, a motherboard, a power supply unit (PSU), a cooling system, and storage devices are frequently seen in mining platforms. Additionally, miners could require risers and frames to support several GPUs.
To enhance computational power for larger-scale operations, miners set up mining farms, which entail several mining platforms cooperating. To maintain the best mining conditions, mining farms need adequate areas, cooling systems, electrical infrastructure, and effective ventilation.
C. Solo mining and mining pools
To maximize their chances of mining blocks and obtaining rewards, mining pools are made up of miners that cooperate and pool their processing power. Mining puzzles are more likely to be solved and block rewards are shared when miners combine their resources. If a pool is successful in mining a block, the rewards are distributed among the members based on hashing power.
Solo mining, on the other hand, entails a miner working alone and making an effort to mine blocks autonomously. Solo mining has the potential to yield the maximum rewards from a block, but it also takes a lot of computer power and good fortune because the chances of successfully mining a block are smaller than in pool mining.
D. Configuration of mining software
The mining software serves as a conduit between the cryptocurrency network and the mining equipment. It makes it possible for miners to efficiently connect to the network, access mining pools, and conduct mining operations. Additionally, monitoring, temperature regulation, and performance optimization features are provided by the mining program.
The relevant settings, including the mining pool address, the wallet address, and the mining algorithm particular to the crypto-currency they are mining, are configured in the mining program by miners. Additionally, they tweak parameters like power use, fan speed, and CPU speed to optimize hardware efficiency in the mining program.
Various crypto-currencies can need unique mining software made for their algorithms. CGMiner, BFGMiner, EasyMiner, and Claymore's Dual Miner are a few examples of well-liked mining software.
Purchasing specialized hardware, such as CPUs, GPUs, or ASICs, setting up mining farms or platforms, deciding between mining pools and solo mining, and installing mining software to connect to the cryptocurrency network are the essential steps in the mining process. For miners to maximize their mining operations and raise their chances of successfully mining blocks and obtaining rewards, each step is essential.
III. Mining popular cryptocurrencies
A. Mining Bitcoin
1. Bitcoin's halving and the mining rewards
Bitcoin has a fixed supply, and mining is essential to the distribution of new coins. The mining earnings are halved every four years or so during a phenomenon known as "halving".
2. Mining difficulty and hash rate
To keep a constant block time, Bitcoin modifies its mining difficulty every 2016 block. The difficulty rises as more miners join the network, making it more challenging to extract new blocks and receive rewards.
3. Concerns with energy use
 Bitcoin mining is sometimes criticized for using a lot of electricity. Mining involves computational effort that calls for specialized hardware that uses a lot of electricity.
B. Mining Ethereum
1. The switch from proof-of-work to proof-of-stake
With Ethereum 2.0, Ethereum is switching from the proof-of-work (PoW) consensus algorithm to the proof-of-stake (PoS) consensus method. This modification aims to increase security, energy efficiency, and scalability.
2. EIP-1559 and its effects on miners
EIP-1559 is a proposal for improving Ethereum that makes modifications to the way that transaction fees are handled. Although its supporters assert that it might result in higher scarcity and a potential increase in Ethereum's price, it might have a short-term negative impact on miners' earnings.
3. Ethereum 2.0 and its prospects
The Ethereum mining community has a bright future with Ethereum 2.0. Mining may become more accessible and sustainable as a result of the switch to PoS, which also cuts energy usage and does away with the need for expensive mining equipment.
IV. Factors influencing profitability
A. Costs connected with the original investment
Mining for cryptocurrencies needs a substantial initial investment in mining hardware, such as ASICs or GPUs, as well as related tools like mining platforms, cooling systems, and power supply. Depending on the crypto-currency mined and the desired mining capability, the price of these components may change. Miners should carefully estimate the costs of their initial investments and account for expenditures associated with depreciation, maintenance, and upgrades.
B. Electricity expenses and energy efficiency
 The mining of cryptocurrencies incurs significant recurring electricity costs. Mining machinery can consume a lot of energy, especially high-performance mining platforms. To maximize their profitability, miners must take into account the cost of electricity in their area and search for energy-efficient mining machinery. To cut costs, some miners look for places with cheap electricity or areas with renewable energy sources.
C. Mining difficulty and network throughput
 Mining profitability and competitiveness are directly impacted by mining difficulty and network hash rate. Finding valid blocks gets more challenging as mining difficulty rises, which lowers the likelihood of earning rewards. The difficulty of mining is influenced by the network hash rate, which indicates the combined computing power of all miners. The network hash rate must be monitored by miners to modify their mining techniques.
D. Coin prices and market volatility
 Coin prices can vary greatly and cryptocurrency marketplaces are very turbulent. The value of the cryptocurrency that has been mined has a direct impact on how profitable mining is. Coin prices can rise or fall dramatically, with a spike in price resulting in higher or lower profits. The potential risks and benefits of market volatility must be taken into account by miners as they adopt measures to limit losses and profit from favorable market conditions.
It is significant to remember that these elements are related and may influence one another. For instance, a spike in coin prices may draw more miners, increasing the difficulty of mining and decreasing profitability. To make wise judgments about their mining operations, miners must evaluate and balance these elements.
Additionally, it's crucial to stay current with market trends, technology developments, and legislative changes. When evaluating the practicality of cryptocurrency mining, new versions of mining hardware, modifications to algorithms, or changes to governmental restrictions can significantly affect profitability.
V. Is mining cryptocurrencies still lucrative?
A. A changing environment with possibilities and challenges
Due to several circumstances, the economics of Bitcoin mining has changed. Early adopters profited greatly, but mining has become more challenging due to halving occurrences, increased mining difficulty, and worries over energy use. However, there are still chances for miners who can navigate this changing environment by streamlining their processes, learning about new crypto-currencies, and utilizing technology advancements.
B. Variable viewpoints: Mining on a small versus large scale
Depending on the size of the operations, mining can be profitable in several ways. Large-scale mining operations have a competitive edge because they have access to affordable electricity and high-performance machinery. They can boost profitability, establish economies of scale, and lower expenses. Smaller miners can still be profitable, though, by carefully controlling their costs, emphasizing energy efficiency, and mining different crypto-currencies with lower entry hurdles.
C. Diversification and alternate mining techniques
 To minimize risk and maximize income in cryptocurrency mining, diversification is essential. Miners might investigate several cryptocurrencies and alternative algorithms rather than concentrating primarily on one type of cryptocurrency. Alternative mining techniques, including combined mining or mining on platforms with several algorithms, can also increase profitability and open up new revenue streams.
D. Future developments in fashion and technology
Cryptocurrency mining has the potential to become profitable in the future. Technology advancements like more energy-efficient hardware and improvements in consensus algorithms (like proof-of-stake) are made to address energy consumption issues and provide mining alternatives. Emerging technologies like non-fungible tokens (NFT) and decentralized finance (DeFi) may also open up new opportunities for miners to take part in network security and transaction validation.
Keeping up with market trends, legislative changes, and technical advancements is crucial for miners. Miners may put themselves in a position to be lucrative in the constantly evolving crypto-currency mining industry by implementing efficient mining tactics, reducing expenses, and embracing innovation.
In conclusion, even if mining cryptocurrency has grown more difficult, it is still possible to turn a profit with careful management, diversification, and trend-following. Understanding the difficulties, looking into different tactics, and taking advantage of new chances in the dynamic world of cryptocurrencies are necessary for successful mining.
 CONCLUSION
Although cryptocurrency mining is still a crucial component of the blockchain ecosystem, there are now more variables that can affect its success. Early miners made significant profits, but as the environment changed, it became more difficult for newcomers to enter the industry. The difficulties miners confront today include high initial investment prices, growing energy costs, and a decrease in mining efficiency. However, mining can still be successful for some people with careful planning, effective equipment, and market awareness. To make wise judgments, aspiring miners must take into account all the relevant aspects and stay current with current market trends.
If you're interested in learning more, you can check out my recommended “Course of Crypto and Bitcoin”
"Disclosure: This article includes affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products or services that I have personally used and believe will add value to my readers. Your support through these affiliate links is greatly appreciated and helps me continue to provide valuable content on mastercryptoforall.blogspot.com. Thank you!"
#mining #CryptoMining #Profitability
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626nodsquad818 · 5 years ago
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super-highquality · 6 years ago
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packedwithpackards · 2 years ago
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Unlocking the origin of the Library of Congress's "Packard Campus" in Culpeper
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Courtesy of Wikimedia
As a person interested in library and archival science, I sometimes get email alerts from the Library of Congress. One of them mentioned the "Packard Campus." I looked it up briefly, and found a Library of Congress page describing it as a " state-of-the-art facility where the Library of Congress acquires, preserves and provides access to the world’s largest and most comprehensive collection of films, television programs, radio broadcasts, and sound recordings," with the campus covering "415,000 square feet, more than 90 miles of shelving for collections storage, 35 climate controlled vaults for sound recording, safety film, and videotape, 124 individual vaults for more flammable nitrate film" and even having a "206 seat theater" which began in 2007. But the origin of how this facility got the name of Packard was absent. I then proceeded to put it on the back burner, until I looked into it further and recognized  the origin of  the name.
Mount Pony, as it was apparently called, was opened in December 1969, coming about as "a result of fear during the cold war that a nuclear war would destroy the economy of the United States," housing enough "U.S. currency to replenish the cash supply east of the Mississippi River following a catastrophic event," a bunker of the Federal Reserve. In 1993, the bunker was decommissioned, sitting abandoned for four years, while the Library of Congress faced a storage crisis. It was then that David Francis, a top individual in the Library of Congress, "heard about the empty bunker in Culpeper and saw a chance to consolidate the audiovisual collection under one roof," seeing it as an opportunity to "start fresh." In order to acquire the building, the investment came from David Woodley Packard, the "son of Hewlett-Packard cofounder David Packard" whom had bought the property in 1997 on behalf of the Library of Congress, spending millions building a "state-of-the-art facility." [1] In July 2007 it was fully donated to the Library of Congress, being the "second-largest private-sector gift to the federal government" other than Wolf Trap and the Smithsonian Institution is the biggest. In addition to the $160 million spent by David Woodley Packard, Congress appropriated about $100 million from 2007 to 2011.
Today, the facility, officially called the National Audio-Visual Conservation Center, located in Culpeper, Virginia, it serves as "the nation's premiere storage and preservation facility for audio, visual and recorded sound," with wonderful efforts going on to this day. Over 1,100 of their items are available on the Internet Archive for public viewing. This connects with its massive digital storage capability. It also serves a sort of tourist attraction now.
This facility is one important for U.S. history, since it is "equipped with technology old and new that will be used to preserve and duplicate America's creative history of film, video and sound recordings, and make it accessible to the public." [2] Additionally, this trove of information is "available to anyone, free" but access is "because of the complexities of copyright law...restricted to the library's reading rooms in Washington and Culpeper." In an interesting feature, the Packard campus even has a green roof!
And that's it about the Packard campus. Until next time, adieu!
Notes
[1] Also, the Packard Humanities Institute (originally funded by the Packard Foundation) pitched in.
[2] Andrea Hsu, "Library of Congress Adds Audio-Visual Campus," NPR, Aug 23, 2007; Randy Lewis, "Library of Congress builds the record collection of the century," LA Times, May 8, 2011; Allison Brophy Champion, "‘The ultimate library for our nation’s treasures’," Culpeper Star Exponent, Feb 20, 2018; Anthony McCartney, "Library of Congress vaults preserve, protect movies," AP, Aug 25, 2012; Jason Daley, "The Library of Congress Needs Your Help to Identify These Silent Movies," Smithsonian, Jun 10, 2016; Michael Anderson, "Music Diary Notes: Library of Congress and Sony Music team for ‘National Jukebox’ Archives," May 12, 2011; Rob Beschizza, "Digitizing the past and present at the Library of Congress," Boing Boing, Jun 9, 2010; "UNIVERSAL MUSIC GROUP DONATES OVER 200,000 MASTER RECORDINGS TO THE LIBRARY OF CONGRESS," universalmusic.com, Jan 10, 2010.
Note: This was originally posted on December 28, 2018 on the main Packed with Packards WordPress blog (it can also be found on the Wayback Machine here). My research is still ongoing, so some conclusions in this piece may change in the future.
© 2018-2022 Burkely Hermann. All rights reserved.
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heliolendingau · 3 years ago
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What is Cryptocurrency Lending and is it Right for My Business?
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If you’re a regular follower of the news, then you likely have come across more than a few stories about cryptocurrency. This digital-based market is sure to evolve and grow in popularity in the coming months and years and, as a result, you might be wondering if cryptocurrency lending is right for your business needs.
You also might be simply wondering, “What is cryptocurrency lending?”
Unlike traditional stocks, bonds, and mutual funds, cryptocurrency lending offers a number of financing benefits that may appeal to small businesses and startups, including short-term flexibility, low interest rates, and convenience. However, crypto lending platforms also contain elements of risk that are important to understand before you make any sort of digital transaction.
Here, we’ll outline some of the key terms used in the crypto marketplace, and identify how crypto lending differs from traditional financing, including potential pitfalls. If you’re unsure about your options, you may want to consider consulting with an experienced and reliable financing partner like Team Financial Group to learn more about all your financing choices.
Learning Where Crypto Can Take Your Business ​Starts With Understanding the Basics
For all the buzz surrounding crypto, it still can be a confusing world filled with strange names and acronyms. Here’s a quick rundown of common terms that you might come across as you research cryptocurrency lending as a financing option.
Cryptocurrency
A digital or virtual currency (aka “money”) stored, created, and processed by cryptography, making it difficult to counterfeit or duplicate. Crypto assets operate with a decentralized finance structure that allow them to operate outside of many government rules and regulations. Examples include Bitcoin, Ethereum, Dogecoin, Lite coin, and Ripple.
Stable coins
Cryptocurrencies that are backed by more traditional government-issued fiat currencies, such as the U.S. dollar, meaning their prices remain steady. Examples include Tether and Dai.
Digital assets
Digital material and assets that hold some sort of value and are owned by a company. This might include photos, videos, PDFs, logos, illustrations, audio content, even spreadsheets and Microsoft Word documents.
E-lending
E-lending is similar to a traditional mortgage application process. However, lenders are virtual and do not have a physical branch, office, or location. Communication with crypto loan processors and brokers are conducted via email, phone, or online chat.
Blockchain technology
The technology at the center of most digital currencies facilitates the process of recording transactions and tracking assets with a digital ledger of data that can be duplicated and distributed across a business network.
Fintech
Financial technology refers to a financial services company that integrates technology into a product or service in order to improve its functionality and speed up delivery to customers. Fintech examples include lending-as-a-service apps, alternative lending, and crowdfunding.
Smart contracts
A term used to describe computer code that automatically executes an agreement and is stored on a blockchain-based platform. Details of the loan amount, agreement, and repayment terms between borrowers and crypto exchanges are directly written into the code.
Distributed ledger technology
A digital system for recording asset transactions with details and information recorded in multiple places at once. Unlike traditional databases used by banks and financial institutions, a distributed ledger is a decentralized network, meaning there is no conventional data storage or administration functionality.
The Cryptocurrency Landscape Offers Opportunity — But Also Risk
While blockchain lending might seem like an appealing choice for small businesses, there are a number of potential crypto lending risk factors that borrowers should note compared to more traditional financing options.
Unpredictable values: The volatility of the crypto markets makes it more risky than traditional investing. Take bitcoin, for example. At one point in 2017, a single bitcoin was worth almost $20,000. Then, in 2018, bitcoin value dropped to $3,100, wiping out billions of dollars in the cryptocurrency market. Those kinds of losses resulting from price fluctuations can be devastating to small businesses.
Security concerns: Cybersecurity should be a concern for businesses of any size, especially when it comes to cryptocurrency lending. If you do decide to explore crypto loans, it is important that you put procedures in place to protect yourself from fraud, hacks, and other potential cyberattacks.
Lack of regulation: Lawmakers are starting to put more stringent rules and regulations in place at the state and federal levels, so borrowers will need to be prepared to adjust quickly as crypto lending changes.
Technical knowledge: The crypto marketplace also seems to change by the minute, meaning digital tools need to be consistently established, maintained, and updated. This constantly evolving landscape requires an extensive amount of research and vigilance for crypto loans, which may be a challenge for small businesses with limited resources.
Uncertain future: While cryptocurrency lending provides a number of appealing options and choices for businesses looking for financing flexibility, it still remains a relatively new marketplace. There are a lot of unknowns, meaning there are just as many potentials risk as there are rewards. You could say the old saying, “We don’t know what we don’t know,” definitely still applies.
Team Financial Group Makes Equipment Financing Fast, Flexible, and Easy
While cryptocurrency lending may be an intriguing option for small and midsize businesses looking for new ways to foster growth, a financing partner like Team Financial Group offers significant benefits that blockchain lending cannot provide.
We’ve worked with businesses across dozens of industries and provided financing for companies with a wide range of credit scores and histories. As an independent financing partner, we have more flexibility than a bank, so we treat you as more than just a credit score. Instead, we look at the whole picture of your business, your team, and your annual revenue to find a financing option that works for you.
Additionally, if you’re a vendor, here are just some of the reasons why working with Team Financial Group as your financing partner can benefit your business and your customers:
1. We can take a hands-on or hands-off approach, depending on your needs, regarding speaking with your clients.
2. We provide marketing support as well as same-day approvals and funding.
3. We offer the flexibility of working with an independent lender with 20 years of industry experience.
Still have questions about cryptocurrency lending or any of your potential equipment financing options? Let us know. We can help you learn more so you can understand all your options and make an informed choice for your business.
Partner With Team Financial Group for Your Equipment Financing
At Team Financial Group, we work with clients to identify and customize financing solutions that meet their specific needs. Our commercial and office equipment financing options can improve your business’ cash flow and overall financial health.
For More Information: https://heliolending.com/
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dewi08 · 4 years ago
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NFT - CRYPTOBUDS.
#NFTcommunity #NFTcollectors #NFTCollectibles #NFTShill #NFTdrop #Hashmasks #cryptopunks
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Introduction
NFTs have been the source of whispers across the globe over the past few months and are a strong contender to steal the spotlight in the 2021 crypto world. The relatively short history of the crypto world has been characterized by waves of trends: the 2017 ICO boom, 2017–18 smart contract platform era, 2018–19 stablecoin era, and 2020 DeFi craze. Although DeFi has been the focus for most of 2020, NFTs have steadily been gaining traction in recent months.
NFTs have exposed a creative side of crypto that is not only fun to play, but digestible and accessible to new users. As bigger names host their first NFT drops, they bring a new wave of attention to their millions of followers noticing crypto for the first time.
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What is it?
Our passion for music + crypto was our driving force behind wanting to start this project. Crypto buds is a digital art collection created by over dozens of artists from around the world! This collection consists of 10,000 unique digital playing cards.
These digital cards are your opportunity to be among the first to participate in one of the largest NFT art projects to hit the crypto scene to date!
Crypto Buds live on the ETH (Ethereum) Blockchain and the images are hosted on IPFS
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Characteristics of NFTs — This Is What Makes Them Appealing
Three desirable characteristics of NFTs are that they can prove authenticity, provide ownership and are transferable.
1. Authenticity
The standardization of NFTs and the detailed attributes of their smart contracts make each of them uniquely identifiable and authentic. Users know that there is only one of each NFT in existence, so they cannot be duplicated or copied and there’s no chance you’ll end up with a fraudulent item. The transparency of blockchain technology also means that it’s possible to verify and prove authenticity.
2. Ownership
Blockchain technology enables people to truly start owning what is theirs. It’s worth noting here that NFTs can only be transacted and transferred by the owner(s) of the asset due to their smart contracts and associated rights. This means that even the issuer of the NFT can’t replicate or transfer the NFT without its owner’s permission.
3. Transferrable
Since NFTs are decentralized, there’s no requirement for a central issuing agency and they’re a lot easier to move around. It allows users to dive into permissionless peer-to-peer interaction, trading and specialist marketplaces without meddlesome third-parties who could slow down or complicate the process.
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These designs have been created by a dozen highly decorated artists from around the world
True Random distribution to ensure fairness for all
Full ownership and unlimited commercial usage rights given for your NFT
Standard types of NFTS: DJ Headphones, PC Gamer, Ear Buds, Pods, Bluetooth
Rare type of NFTs: Epic Metal, Epic Diamond
Ultra rare type of NFT's include a one of a kind MP3 for true music lovers!
What Makes a Non-Fungible Token?
NFTs are tokenized versions of a non-fungible asset like artwork, real estate or collectibles. Non-fungible assets possess properties and individual characteristics that make them unique and valuable.
Looking at the advent of cryptocurrency, the crypto world has been dominated by fungible currencies over the past decade. “Fungibility” is a complex idea with a simple premise. It speaks to the interchangeability of an asset, where two items are fungible if exchanging them is meaningless. For example, if two people exchange a dollar note with each other, there is no difference in value or meaning in the exchange. The exchange would only become non-fungible if either cared about the serial number of the dollar note and where it was created.
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The estimated total value of crypto art has now passed $100 million according to cryptoart.io/data — just one vertical of a growing ecosystem of NFTs.
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The Card Details
The team at Crypto Buds is proud to introduce a combo of digital art and card collectibles with a value truly determined by new owner of this artwork. Unlike other collectibles, these cards offer rarities such as:
Type:  DJ Headphones, PC Gamer, Ear Buds, Pods, Bluetooth
Style:  Pixel, Pixel Metal, Pixel Diamond, Epic Metal, Epic Diamond
Pattern:  Multi, Bronze, Silver, Gold, Diamond
Music Note:  Bass Clef, Treble Clef, Sharp, Flat, None
MP3:  Hiphop, EDM, Jazz, Country, Rock, None
Another reason NFTs are different from cryptocurrencies, which are fungible, is because they are indivisible and you can’t trade a fraction of them like you can with Bitcoin. For example, you can’t cut out a fraction of a concert ticket and send it to a friend. Neither of you will get past security with fractions of a ticket.
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The Rise of NFTs: Why Are They Getting Attention Now?
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NFTs are not a new concept and the first NFT-like token was the introduction of Bitcoin 2.X (aka colored coins) in 2012. In terms of market capitalization, the NFT industry grew 17% in 2019 and was forecasted to grow 50% by the end of 2020. This market capitalization is fascinating as it represents the creation of more than $200 million in gross value from nothing in less than two years. According to NFT data resource NonFungible.com, NFT sales activity has increased dramatically since September 2020 and has remained higher than previous months of the year. NFT sales came close to $1 million in the first week of September 2020 as the blockchain-based fantasy soccer card game Sorare reached over $221,000 in sales. This momentum shows no sign of slowing down as $2 million worth of NFTs were exchanged in the first week of December 2020. According to Coingecko, the NFT market capitalization has exceeded its 2020 forecast and reached over $550 million.
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When we created CryptoKitties, what we were trying to do was test whether we could get people who’ve never used a blockchain before to use it… and understand why it’s different and why it’s valuable.
After the CryptoKitties boom at the end of 2017, the NFT marketplace remained rather stagnant throughout 2018 and 2019. NonFungible’s annual report pegged 2019 as the year of stabilization for the NFT ecosystem as it entered a “phase of consolidation and stabilization” following the ICO frenzy. The report identifies how most NFT projects had a poor retention rate in the past two years, where the vast majority in 2019 were used for three months or less. It goes on to reveal that only a little over 10% of newly created NFT assets circulated throughout the year, a rate similar to 2018.
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So how does it all work?
There is a total of 10,000 unique Crypto Bud cards.They have various type, styles, patterns, and other attributes. This simply means: All Crypto Bud cards are rare, but some are rarer than others!
To ensure a transparent and fair distribution, the token owner will not know what Crypto Bud card they receive for the first 21 days of the sale. All NFT artwork is of course already created, but not indexed just yet. There is a predetermined sequence of Crypto Buds. At the end of the sale is when our randomized script will determine the first Crypto Bud card design. This will ensure a fair distribution. Due to expected high demand, we decided to limit a maximum of 40 Crypto Bud cards per transaction.
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After 21 days or when all the Crypto Buds are sold (whichever is sooner), your Crypto Buds will be revealed. If after the reveal phase tokens are still available, the sale will continue at the current rate, however, All Crypto Bud cards will be revealed, so you know which one you are buying!
Verified Smart Contracts:
Crypto Buds Contract: 0x12EAD3396dF7e868398FA27bC60f62aD3B5A184E
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Do you want more information?
TheCryptoBuds
> Join us on DISCORD: https://discord.me/thecryptobudsnft
> IG - https://instagram.com/TheCryptoBuds
> Twitter - https://twitter.com/TheCryptoBuds
> FB - https://facebook.com/TheCryptoBuds
AUTHOR
Forum Username: DEWI08
Telegram Username: @dhewio8
Forum Profile Link: https://bitcointalk.org/index.php?action=profile;u=894088
ETH Wallet Address: 0x53D1Ea8619E638e286f914987D107d570fDD686B
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prassi9866 · 4 years ago
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How to identify the fake 2000 rupee note | 17 marks to identify the original note | RBI announces 17 marks to identify the fake 2000 note
How to identify the fake 2000 rupee note | 17 marks to identify the original note | RBI announces 17 marks to identify the fake 2000 note
How to identify the fake 2000 rupee note Reserve Bank of India (RBI) in 2016 announces demonetization for removing fake currency notes in the Indian economy and release new 500 and 2000 rupee notes by canceling the old 500 and 1000 rupee notes. After that RBI release new series of 100, 50, 20, and 10 rupee notes to remove the fake currency but these new currency notes also duplicated, and…
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nogravitynetlabel · 5 years ago
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Copy Live Investments Review - SO WHAT CAN YOU ANTICIPATE From Duplicate Live Trades?
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remelitalia · 5 years ago
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Hreflang: A Beginners Guide to Targeting Languages and Regions
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Tapping into new audiences is an incredibly effective way to grow your website traffic.
If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. 
It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. 
Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. 
There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site.
The best way to access these new audiences is by using hreflang HTML attribute tags. 
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What Is the Hreflang Tag?
Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. This code tells search engines what language and region you’re targeting with the content. 
Here are new audiences you could attract using hreflang:
Visitors in the same country, who speak different languages
Visitors from different countries, who speak other languages
Visitors from different countries, who speak the same language
Using hreflang can boost the organic search engine optimization (SEO) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience. 
Why Are Hreflang Tags Important?
Hreflang allows you to tell search engines which pages to show to which users to show audiences the pages you created just for them. It also gives search engines a clear indication that the content on these pages was not duplicated, but rather, has been customized for different people.
Let’s say your website is written entirely in English, with your local currency noted for products. However, other English speakers in different geographic regions could benefit from your content and offerings.
What if you could show them an alternate version of your website that would automatically reflect their daily currency? 
Let’s go a step further. What if you could also translate your content into different languages and then somehow make sure search engines showed the right search result to your target audience? 
You can, and while it will take a bit of work to set up, the value of showing visitors what they want to see can be a significant boost to your rankings. 
Want to learn more about getting international visitors to your content? Watch this video:
Who Should Use Hreflang Code Attributes?
You should use these tags when you want to offer the correct version of your website to groups you can identify and separate by language or geographical region. 
This could include having your entire site content translated into different languages, just portions of it translated, or indicating that you have alternate versions of your site with other currencies. 
For example, Canadian, American, and British English are the same language but have different currencies.
This tactic is best for companies that have a good reason to be accessing international markets. For instance, you can monetize the traffic, sell directly to those visitors, or creating a global brand. 
If this sounds like your company, it might be time to invest in creating a global SEO strategy. 
SEO and More:  Benefits of Proper Use of Hreflang Tags
Your website can benefit from hreflang tags in three critical ways:
Improve your organic SEO by lowering bounce rates, increasing rankings, and improving click-through and conversion rates. 
Your user experience (UX) will improve for readers outside your region.
It may protect you from being penalized for duplicate content.
The world is full of people who may not share your first language but are still valuable readers for your content. What about Spanish-, Hindi-, or Mandarin-speaking users? 
There is a substantial global audience you could be reaching, but to do so, you’ll need to find ways to offer them versions of your content that is optimized for their experience. 
When these readers can access a personalized version of your content, they’re more likely to stay on your site longer, reading more pages, which reduces your overall bounce rate. 
However, you need to tread carefully any time you create similar content, even in another language. Use hreflang to match the correct piece of content to what the user wants to see.
What Does a Hreflang Tag Look Like?
A valid hreflang attribute might look like this:
link rel=”alternate” href=”http://example.com” hreflang=”en-us” />
How to Implement Hreflang Tags
What does successful implementation look like? There are few things to consider when setting up hreflang for your site content. If any of these steps are not complete, your tags will not work. 
Create a Content Map and Plan
Start by doing a site audit to map out what you have already done to target new languages or regions. Include your existing content and any pages you have already translated. 
Next, check your analytics and see who else is visiting your website, where they’re from, and the language settings in their browsers. Making decisions based on audiences already finding your site will help your changes have a larger impact.
Decide if your entire site needs to be shown in alternate languages. Would it be enough to have your home page or just your contact information and your footer changed? This can help you decide where to focus your time and resources.
Language and Country Codes
Next, you’ll need to choose the correct codes to create your tags. There are established language codes and country codes, so be sure you’re verifying as you go. 
When creating codes, remember that you’ll need a language or country code. This means that you could simply choose a language code, but you’ll never just have a country code by itself. 
Remember that you may not know every country you need to target, so it’s also good to have just a language code. This allows you to offer French content for people in France and a French version to capture French-speaking users from any other country.
Relationship Between Tags
You’ll need to be sure that you show the correct relationship between tags, which means understanding self-referential and bidirectional hreflang attribute references. 
Self-referencing tags mean that each language version should reference itself and all the other versions. 
Bidirectional means each tag should be paired with a tag on the alternate piece of content. For example, if page A links to page B, then page B needs to link back to page A. (This also ensures that nobody can create a one-way tag that links to an external source, taking your traffic away.)
X-default creates a default version of a page that does not target any specific language, or where users are asked to select a language once landing on a page. This should capture anyone who doesn’t have a language designated in their browser settings, or whose IP address doesn’t match any of the languages on your site. This would be your x-default tag: <link rel=”alternate” href=”http://example.com/” hreflang=”x-default” />
Choose an Implementation Method
You can implement valid hreflang attributes in one of three ways: 
Implement the hreflang attribute using HTML in link elements in the <head> section of every page.
Implement the hreflang attribute in HTTP headers for PDFs and other non-HTML pages or non-HTML files.
Implementing the hreflang attribute in your XML sitemap markup (this will avoid having to edit multiple HTML documents each time you edit or delete a page. Direct access to the XML sitemap file can make this even easier.)
Resources for Successful Implementation of Hreflang Tags
There are a few handy resources to tackle hreflang tags on your site content. This is by no means a complete list, but they’ll come in handy as you move ahead. Remember that different platforms will have specific instructions for implementation, so reference those before you begin. 
Hreflang tags generator tool 
Google search console
XML sitemap tool for hreflang tags 
Hreflang tag checker 
Learn more about setting up international SEO before beginning the project
Should I Use Hreflang with Canonical Tags?
Yes, they should be used together, as they perform different functions. Canonical tags tell search engines which URL is the official or canonical version of a page and which page should be indexed. Hreflang tags tell search engines what language and region a page is targeting.
Common Pitfalls When Implementing Hreflang Tags
Common errors include using the wrong language code or country code, trying to use a code for too large a region (like using the EU instead of GBR), forgetting to make versions self-referential, or forgetting that pages need to be bidirectional.
Another area challenge is maintaining valid hreflang attributes once they are set up. As content is added to or removed from the site, or redirects are created within your existing content, hreflang tags must be updated. 
Hreflang code attributes are a guide for search engines, not a guaranteed function. All it can do is suggest which pages search engines should display based on a user’s browser settings. 
Additionally, while it works with Google and Yandex, it does not work for others such as Bing and Baidu, so look into options and instructions for each.
Conclusion
Hreflang can be a useful tool to tell search engines what language your site is written in, and what region you’re targeting with a particular piece of content. 
Implementing hreflang tags can help you reach international audiences with content or offerings. Need help deciding if hreflang could work for you? It might be time to get help with your digital marketing strategy.
Hreflang is not easy to implement but can expand your reach and boost your organic SEO far beyond what your website is doing today. 
Just remember to create a plan that avoids common pitfalls and double-check your tags after implementation and every few months.
Which language or region would you target first using hreflang attributes?
The post Hreflang: A Beginner’s Guide to Targeting Languages and Regions appeared first on Neil Patel.
Original content source: https://neilpatel.com/blog/hreflang/ via https://neilpatel.com
See the original post, Hreflang: A Beginners Guide to Targeting Languages and Regions that is shared from https://imtrainingparadise.weebly.com/home/hreflang-a-beginners-guide-to-targeting-languages-and-regions via https://imtrainingparadise.weebly.com/home
0 notes
jjpocketbook · 5 years ago
Text
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tumblr media
Tapping into new audiences is an incredibly effective way to grow your website traffic.
If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. 
It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. 
Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. 
There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site.
The best way to access these new audiences is by using hreflang HTML attribute tags. 
Tumblr media
What Is the Hreflang Tag?
Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. This code tells search engines what language and region you’re targeting with the content. 
Here are new audiences you could attract using hreflang:
Visitors in the same country, who speak different languages
Visitors from different countries, who speak other languages
Visitors from different countries, who speak the same language
Using hreflang can boost the organic search engine optimization (SEO) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience. 
Why Are Hreflang Tags Important?
Hreflang allows you to tell search engines which pages to show to which users to show audiences the pages you created just for them. It also gives search engines a clear indication that the content on these pages was not duplicated, but rather, has been customized for different people.
Let’s say your website is written entirely in English, with your local currency noted for products. However, other English speakers in different geographic regions could benefit from your content and offerings.
What if you could show them an alternate version of your website that would automatically reflect their daily currency? 
Let’s go a step further. What if you could also translate your content into different languages and then somehow make sure search engines showed the right search result to your target audience? 
You can, and while it will take a bit of work to set up, the value of showing visitors what they want to see can be a significant boost to your rankings. 
Want to learn more about getting international visitors to your content? Watch this video:
youtube
Who Should Use Hreflang Code Attributes?
You should use these tags when you want to offer the correct version of your website to groups you can identify and separate by language or geographical region. 
This could include having your entire site content translated into different languages, just portions of it translated, or indicating that you have alternate versions of your site with other currencies. 
For example, Canadian, American, and British English are the same language but have different currencies.
This tactic is best for companies that have a good reason to be accessing international markets. For instance, you can monetize the traffic, sell directly to those visitors, or creating a global brand. 
If this sounds like your company, it might be time to invest in creating a global SEO strategy. 
SEO and More:  Benefits of Proper Use of Hreflang Tags
Your website can benefit from hreflang tags in three critical ways:
Improve your organic SEO by lowering bounce rates, increasing rankings, and improving click-through and conversion rates. 
Your user experience (UX) will improve for readers outside your region.
It may protect you from being penalized for duplicate content.
The world is full of people who may not share your first language but are still valuable readers for your content. What about Spanish-, Hindi-, or Mandarin-speaking users? 
There is a substantial global audience you could be reaching, but to do so, you’ll need to find ways to offer them versions of your content that is optimized for their experience. 
When these readers can access a personalized version of your content, they’re more likely to stay on your site longer, reading more pages, which reduces your overall bounce rate. 
However, you need to tread carefully any time you create similar content, even in another language. Use hreflang to match the correct piece of content to what the user wants to see.
What Does a Hreflang Tag Look Like?
A valid hreflang attribute might look like this:
link rel=”alternate” href=”http://example.com&#8221; hreflang=”en-us” />
How to Implement Hreflang Tags
What does successful implementation look like? There are few things to consider when setting up hreflang for your site content. If any of these steps are not complete, your tags will not work. 
Create a Content Map and Plan
Start by doing a site audit to map out what you have already done to target new languages or regions. Include your existing content and any pages you have already translated. 
Next, check your analytics and see who else is visiting your website, where they’re from, and the language settings in their browsers. Making decisions based on audiences already finding your site will help your changes have a larger impact.
Decide if your entire site needs to be shown in alternate languages. Would it be enough to have your home page or just your contact information and your footer changed? This can help you decide where to focus your time and resources.
Language and Country Codes
Next, you’ll need to choose the correct codes to create your tags. There are established language codes and country codes, so be sure you’re verifying as you go. 
When creating codes, remember that you’ll need a language or country code. This means that you could simply choose a language code, but you’ll never just have a country code by itself. 
Remember that you may not know every country you need to target, so it’s also good to have just a language code. This allows you to offer French content for people in France and a French version to capture French-speaking users from any other country.
Relationship Between Tags
You’ll need to be sure that you show the correct relationship between tags, which means understanding self-referential and bidirectional hreflang attribute references. 
Self-referencing tags mean that each language version should reference itself and all the other versions. 
Bidirectional means each tag should be paired with a tag on the alternate piece of content. For example, if page A links to page B, then page B needs to link back to page A. (This also ensures that nobody can create a one-way tag that links to an external source, taking your traffic away.)
X-default creates a default version of a page that does not target any specific language, or where users are asked to select a language once landing on a page. This should capture anyone who doesn’t have a language designated in their browser settings, or whose IP address doesn’t match any of the languages on your site. This would be your x-default tag: <link rel=”alternate” href=”http://example.com/&#8221; hreflang=”x-default” />
Choose an Implementation Method
You can implement valid hreflang attributes in one of three ways: 
Implement the hreflang attribute using HTML in link elements in the <head> section of every page.
Implement the hreflang attribute in HTTP headers for PDFs and other non-HTML pages or non-HTML files.
Implementing the hreflang attribute in your XML sitemap markup (this will avoid having to edit multiple HTML documents each time you edit or delete a page. Direct access to the XML sitemap file can make this even easier.)
Resources for Successful Implementation of Hreflang Tags
There are a few handy resources to tackle hreflang tags on your site content. This is by no means a complete list, but they’ll come in handy as you move ahead. Remember that different platforms will have specific instructions for implementation, so reference those before you begin. 
Hreflang tags generator tool 
Google search console
XML sitemap tool for hreflang tags 
Hreflang tag checker 
Learn more about setting up international SEO before beginning the project
Should I Use Hreflang with Canonical Tags?
Yes, they should be used together, as they perform different functions. Canonical tags tell search engines which URL is the official or canonical version of a page and which page should be indexed. Hreflang tags tell search engines what language and region a page is targeting.
Common Pitfalls When Implementing Hreflang Tags
Common errors include using the wrong language code or country code, trying to use a code for too large a region (like using the EU instead of GBR), forgetting to make versions self-referential, or forgetting that pages need to be bidirectional.
Another area challenge is maintaining valid hreflang attributes once they are set up. As content is added to or removed from the site, or redirects are created within your existing content, hreflang tags must be updated. 
Hreflang code attributes are a guide for search engines, not a guaranteed function. All it can do is suggest which pages search engines should display based on a user’s browser settings. 
Additionally, while it works with Google and Yandex, it does not work for others such as Bing and Baidu, so look into options and instructions for each.
Conclusion
Hreflang can be a useful tool to tell search engines what language your site is written in, and what region you’re targeting with a particular piece of content. 
Implementing hreflang tags can help you reach international audiences with content or offerings. Need help deciding if hreflang could work for you? It might be time to get help with your digital marketing strategy.
Hreflang is not easy to implement but can expand your reach and boost your organic SEO far beyond what your website is doing today. 
Just remember to create a plan that avoids common pitfalls and double-check your tags after implementation and every few months.
Which language or region would you target first using hreflang attributes?
The post Hreflang: A Beginner’s Guide to Targeting Languages and Regions appeared first on Neil Patel.
Original content source: https://neilpatel.com/blog/hreflang/ via https://neilpatel.com
The original post, Hreflang: A Beginner’s Guide to Targeting Languages and Regions, has been shared from https://imtrainingparadise.wordpress.com/2020/09/10/hreflang-a-beginners-guide-to-targeting-languages-and-regions/ via https://imtrainingparadise.wordpress.com
0 notes
jimmyjohnsmnm · 5 years ago
Text
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tumblr media
Tapping into new audiences is an incredibly effective way to grow your website traffic.
If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. 
It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. 
Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. 
There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site.
The best way to access these new audiences is by using hreflang HTML attribute tags. 
Tumblr media
What Is the Hreflang Tag?
Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. This code tells search engines what language and region you’re targeting with the content. 
Here are new audiences you could attract using hreflang:
Visitors in the same country, who speak different languages
Visitors from different countries, who speak other languages
Visitors from different countries, who speak the same language
Using hreflang can boost the organic search engine optimization (SEO) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience. 
Why Are Hreflang Tags Important?
Hreflang allows you to tell search engines which pages to show to which users to show audiences the pages you created just for them. It also gives search engines a clear indication that the content on these pages was not duplicated, but rather, has been customized for different people.
Let’s say your website is written entirely in English, with your local currency noted for products. However, other English speakers in different geographic regions could benefit from your content and offerings.
What if you could show them an alternate version of your website that would automatically reflect their daily currency? 
Let’s go a step further. What if you could also translate your content into different languages and then somehow make sure search engines showed the right search result to your target audience? 
You can, and while it will take a bit of work to set up, the value of showing visitors what they want to see can be a significant boost to your rankings. 
Want to learn more about getting international visitors to your content? Watch this video:
youtube
Who Should Use Hreflang Code Attributes?
You should use these tags when you want to offer the correct version of your website to groups you can identify and separate by language or geographical region. 
This could include having your entire site content translated into different languages, just portions of it translated, or indicating that you have alternate versions of your site with other currencies. 
For example, Canadian, American, and British English are the same language but have different currencies.
This tactic is best for companies that have a good reason to be accessing international markets. For instance, you can monetize the traffic, sell directly to those visitors, or creating a global brand. 
If this sounds like your company, it might be time to invest in creating a global SEO strategy. 
SEO and More:  Benefits of Proper Use of Hreflang Tags
Your website can benefit from hreflang tags in three critical ways:
Improve your organic SEO by lowering bounce rates, increasing rankings, and improving click-through and conversion rates. 
Your user experience (UX) will improve for readers outside your region.
It may protect you from being penalized for duplicate content.
The world is full of people who may not share your first language but are still valuable readers for your content. What about Spanish-, Hindi-, or Mandarin-speaking users? 
There is a substantial global audience you could be reaching, but to do so, you’ll need to find ways to offer them versions of your content that is optimized for their experience. 
When these readers can access a personalized version of your content, they’re more likely to stay on your site longer, reading more pages, which reduces your overall bounce rate. 
However, you need to tread carefully any time you create similar content, even in another language. Use hreflang to match the correct piece of content to what the user wants to see.
What Does a Hreflang Tag Look Like?
A valid hreflang attribute might look like this:
link rel=”alternate” href=”http://example.com” hreflang=”en-us” />
How to Implement Hreflang Tags
What does successful implementation look like? There are few things to consider when setting up hreflang for your site content. If any of these steps are not complete, your tags will not work. 
Create a Content Map and Plan
Start by doing a site audit to map out what you have already done to target new languages or regions. Include your existing content and any pages you have already translated. 
Next, check your analytics and see who else is visiting your website, where they’re from, and the language settings in their browsers. Making decisions based on audiences already finding your site will help your changes have a larger impact.
Decide if your entire site needs to be shown in alternate languages. Would it be enough to have your home page or just your contact information and your footer changed? This can help you decide where to focus your time and resources.
Language and Country Codes
Next, you’ll need to choose the correct codes to create your tags. There are established language codes and country codes, so be sure you’re verifying as you go. 
When creating codes, remember that you’ll need a language or country code. This means that you could simply choose a language code, but you’ll never just have a country code by itself. 
Remember that you may not know every country you need to target, so it’s also good to have just a language code. This allows you to offer French content for people in France and a French version to capture French-speaking users from any other country.
Relationship Between Tags
You’ll need to be sure that you show the correct relationship between tags, which means understanding self-referential and bidirectional hreflang attribute references. 
Self-referencing tags mean that each language version should reference itself and all the other versions. 
Bidirectional means each tag should be paired with a tag on the alternate piece of content. For example, if page A links to page B, then page B needs to link back to page A. (This also ensures that nobody can create a one-way tag that links to an external source, taking your traffic away.)
X-default creates a default version of a page that does not target any specific language, or where users are asked to select a language once landing on a page. This should capture anyone who doesn’t have a language designated in their browser settings, or whose IP address doesn’t match any of the languages on your site. This would be your x-default tag: <link rel=”alternate” href=”http://example.com/” hreflang=”x-default” />
Choose an Implementation Method
You can implement valid hreflang attributes in one of three ways: 
Implement the hreflang attribute using HTML in link elements in the <head> section of every page.
Implement the hreflang attribute in HTTP headers for PDFs and other non-HTML pages or non-HTML files.
Implementing the hreflang attribute in your XML sitemap markup (this will avoid having to edit multiple HTML documents each time you edit or delete a page. Direct access to the XML sitemap file can make this even easier.)
Resources for Successful Implementation of Hreflang Tags
There are a few handy resources to tackle hreflang tags on your site content. This is by no means a complete list, but they’ll come in handy as you move ahead. Remember that different platforms will have specific instructions for implementation, so reference those before you begin. 
Hreflang tags generator tool 
Google search console
XML sitemap tool for hreflang tags 
Hreflang tag checker 
Learn more about setting up international SEO before beginning the project
Should I Use Hreflang with Canonical Tags?
Yes, they should be used together, as they perform different functions. Canonical tags tell search engines which URL is the official or canonical version of a page and which page should be indexed. Hreflang tags tell search engines what language and region a page is targeting.
Common Pitfalls When Implementing Hreflang Tags
Common errors include using the wrong language code or country code, trying to use a code for too large a region (like using the EU instead of GBR), forgetting to make versions self-referential, or forgetting that pages need to be bidirectional.
Another area challenge is maintaining valid hreflang attributes once they are set up. As content is added to or removed from the site, or redirects are created within your existing content, hreflang tags must be updated. 
Hreflang code attributes are a guide for search engines, not a guaranteed function. All it can do is suggest which pages search engines should display based on a user’s browser settings. 
Additionally, while it works with Google and Yandex, it does not work for others such as Bing and Baidu, so look into options and instructions for each.
Conclusion
Hreflang can be a useful tool to tell search engines what language your site is written in, and what region you’re targeting with a particular piece of content. 
Implementing hreflang tags can help you reach international audiences with content or offerings. Need help deciding if hreflang could work for you? It might be time to get help with your digital marketing strategy.
Hreflang is not easy to implement but can expand your reach and boost your organic SEO far beyond what your website is doing today. 
Just remember to create a plan that avoids common pitfalls and double-check your tags after implementation and every few months.
Which language or region would you target first using hreflang attributes?
The post Hreflang: A Beginner’s Guide to Targeting Languages and Regions appeared first on Neil Patel.
Original content source: https://ift.tt/35rbCW6 via https://neilpatel.com The post, Hreflang: A Beginner’s Guide to Targeting Languages and Regions, has been shared from https://ift.tt/3bIHg2u via https://ift.tt/2r0Go64
0 notes
heliolendingau · 3 years ago
Text
What is Cryptocurrency Lending and is it Right for My Business?
Tumblr media
If you’re a regular follower of the news, then you likely have come across more than a few stories about cryptocurrency. This digital-based market is sure to evolve and grow in popularity in the coming months and years and, as a result, you might be wondering if cryptocurrency lending is right for your business needs.
You also might be simply wondering, “What is cryptocurrency lending?”
Unlike traditional stocks, bonds, and mutual funds, cryptocurrency lending offers a number of financing benefits that may appeal to small businesses and startups, including short-term flexibility, low interest rates, and convenience. However, crypto lending platforms also contain elements of risk that are important to understand before you make any sort of digital transaction.
Here, we’ll outline some of the key terms used in the crypto marketplace, and identify how crypto lending differs from traditional financing, including potential pitfalls. If you’re unsure about your options, you may want to consider consulting with an experienced and reliable financing partner like Team Financial Group to learn more about all your financing choices.
Learning Where Crypto Can Take Your Business ​Starts With Understanding the Basics
For all the buzz surrounding crypto, it still can be a confusing world filled with strange names and acronyms. Here’s a quick rundown of common terms that you might come across as you research cryptocurrency lending as a financing option.
Cryptocurrency
A digital or virtual currency (aka “money”) stored, created, and processed by cryptography, making it difficult to counterfeit or duplicate. Crypto assets operate with a decentralized finance structure that allow them to operate outside of many government rules and regulations. Examples include Bitcoin, Ethereum, Dogecoin, Lite coin, and Ripple.
Stable coins
Cryptocurrencies that are backed by more traditional government-issued fiat currencies, such as the U.S. dollar, meaning their prices remain steady. Examples include Tether and Dai.
Digital assets
Digital material and assets that hold some sort of value and are owned by a company. This might include photos, videos, PDFs, logos, illustrations, audio content, even spreadsheets and Microsoft Word documents.
E-lending
E-lending is similar to a traditional mortgage application process. However, lenders are virtual and do not have a physical branch, office, or location. Communication with crypto loan processors and brokers are conducted via email, phone, or online chat.
Blockchain technology
The technology at the center of most digital currencies facilitates the process of recording transactions and tracking assets with a digital ledger of data that can be duplicated and distributed across a business network.
Fintech
Financial technology refers to a financial services company that integrates technology into a product or service in order to improve its functionality and speed up delivery to customers. Fintech examples include lending-as-a-service apps, alternative lending, and crowdfunding.
Smart contracts
A term used to describe computer code that automatically executes an agreement and is stored on a blockchain-based platform. Details of the loan amount, agreement, and repayment terms between borrowers and crypto exchanges are directly written into the code.
Distributed ledger technology
A digital system for recording asset transactions with details and information recorded in multiple places at once. Unlike traditional databases used by banks and financial institutions, a distributed ledger is a decentralized network, meaning there is no conventional data storage or administration functionality.
The Cryptocurrency Landscape Offers Opportunity — But Also Risk
While blockchain lending might seem like an appealing choice for small businesses, there are a number of potential crypto lending risk factors that borrowers should note compared to more traditional financing options.
Unpredictable values: The volatility of the crypto markets makes it more risky than traditional investing. Take bitcoin, for example. At one point in 2017, a single bitcoin was worth almost $20,000. Then, in 2018, bitcoin value dropped to $3,100, wiping out billions of dollars in the cryptocurrency market. Those kinds of losses resulting from price fluctuations can be devastating to small businesses.
Security concerns: Cybersecurity should be a concern for businesses of any size, especially when it comes to cryptocurrency lending. If you do decide to explore crypto loans, it is important that you put procedures in place to protect yourself from fraud, hacks, and other potential cyberattacks.
Lack of regulation: Lawmakers are starting to put more stringent rules and regulations in place at the state and federal levels, so borrowers will need to be prepared to adjust quickly as crypto lending changes.
Technical knowledge: The crypto marketplace also seems to change by the minute, meaning digital tools need to be consistently established, maintained, and updated. This constantly evolving landscape requires an extensive amount of research and vigilance for crypto loans, which may be a challenge for small businesses with limited resources.
Uncertain future: While cryptocurrency lending provides a number of appealing options and choices for businesses looking for financing flexibility, it still remains a relatively new marketplace. There are a lot of unknowns, meaning there are just as many potentials risk as there are rewards. You could say the old saying, “We don’t know what we don’t know,” definitely still applies.
Team Financial Group Makes Equipment Financing Fast, Flexible, and Easy
While cryptocurrency lending may be an intriguing option for small and midsize businesses looking for new ways to foster growth, a financing partner like Team Financial Group offers significant benefits that blockchain lending cannot provide.
We’ve worked with businesses across dozens of industries and provided financing for companies with a wide range of credit scores and histories. As an independent financing partner, we have more flexibility than a bank, so we treat you as more than just a credit score. Instead, we look at the whole picture of your business, your team, and your annual revenue to find a financing option that works for you.
Additionally, if you’re a vendor, here are just some of the reasons why working with Team Financial Group as your financing partner can benefit your business and your customers:
1. We can take a hands-on or hands-off approach, depending on your needs, regarding speaking with your clients.
2. We provide marketing support as well as same-day approvals and funding.
3. We offer the flexibility of working with an independent lender with 20 years of industry experience.
Still have questions about cryptocurrency lending or any of your potential equipment financing options? Let us know. We can help you learn more so you can understand all your options and make an informed choice for your business.
Partner With Team Financial Group for Your Equipment Financing
At Team Financial Group, we work with clients to identify and customize financing solutions that meet their specific needs. Our commercial and office equipment financing options can improve your business’ cash flow and overall financial health.
For More Information: https://heliolending.com/
1 note · View note
marketingcomcaio · 5 years ago
Text
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tumblr media
Tapping into new audiences is an incredibly effective way to grow your website traffic.
If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. 
It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. 
Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. 
There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site.
The best way to access these new audiences is by using hreflang HTML attribute tags. 
Tumblr media
What Is the Hreflang Tag?
Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. This code tells search engines what language and region you’re targeting with the content. 
Here are new audiences you could attract using hreflang:
Visitors in the same country, who speak different languages
Visitors from different countries, who speak other languages
Visitors from different countries, who speak the same language
Using hreflang can boost the organic search engine optimization (SEO) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience. 
Why Are Hreflang Tags Important?
Hreflang allows you to tell search engines which pages to show to which users to show audiences the pages you created just for them. It also gives search engines a clear indication that the content on these pages was not duplicated, but rather, has been customized for different people.
Let’s say your website is written entirely in English, with your local currency noted for products. However, other English speakers in different geographic regions could benefit from your content and offerings.
What if you could show them an alternate version of your website that would automatically reflect their daily currency? 
Let’s go a step further. What if you could also translate your content into different languages and then somehow make sure search engines showed the right search result to your target audience? 
You can, and while it will take a bit of work to set up, the value of showing visitors what they want to see can be a significant boost to your rankings. 
Want to learn more about getting international visitors to your content? Watch this video:
youtube
Who Should Use Hreflang Code Attributes?
You should use these tags when you want to offer the correct version of your website to groups you can identify and separate by language or geographical region. 
This could include having your entire site content translated into different languages, just portions of it translated, or indicating that you have alternate versions of your site with other currencies. 
For example, Canadian, American, and British English are the same language but have different currencies.
This tactic is best for companies that have a good reason to be accessing international markets. For instance, you can monetize the traffic, sell directly to those visitors, or creating a global brand. 
If this sounds like your company, it might be time to invest in creating a global SEO strategy. 
SEO and More:  Benefits of Proper Use of Hreflang Tags
Your website can benefit from hreflang tags in three critical ways:
Improve your organic SEO by lowering bounce rates, increasing rankings, and improving click-through and conversion rates. 
Your user experience (UX) will improve for readers outside your region.
It may protect you from being penalized for duplicate content.
The world is full of people who may not share your first language but are still valuable readers for your content. What about Spanish-, Hindi-, or Mandarin-speaking users? 
There is a substantial global audience you could be reaching, but to do so, you’ll need to find ways to offer them versions of your content that is optimized for their experience. 
When these readers can access a personalized version of your content, they’re more likely to stay on your site longer, reading more pages, which reduces your overall bounce rate. 
However, you need to tread carefully any time you create similar content, even in another language. Use hreflang to match the correct piece of content to what the user wants to see.
What Does a Hreflang Tag Look Like?
A valid hreflang attribute might look like this:
link rel=”alternate” href=”https://ift.tt/1tgeQSF; hreflang=”en-us” />
How to Implement Hreflang Tags
What does successful implementation look like? There are few things to consider when setting up hreflang for your site content. If any of these steps are not complete, your tags will not work. 
Create a Content Map and Plan
Start by doing a site audit to map out what you have already done to target new languages or regions. Include your existing content and any pages you have already translated. 
Next, check your analytics and see who else is visiting your website, where they’re from, and the language settings in their browsers. Making decisions based on audiences already finding your site will help your changes have a larger impact.
Decide if your entire site needs to be shown in alternate languages. Would it be enough to have your home page or just your contact information and your footer changed? This can help you decide where to focus your time and resources.
Language and Country Codes
Next, you’ll need to choose the correct codes to create your tags. There are established language codes and country codes, so be sure you’re verifying as you go. 
When creating codes, remember that you’ll need a language or country code. This means that you could simply choose a language code, but you’ll never just have a country code by itself. 
Remember that you may not know every country you need to target, so it’s also good to have just a language code. This allows you to offer French content for people in France and a French version to capture French-speaking users from any other country.
Relationship Between Tags
You’ll need to be sure that you show the correct relationship between tags, which means understanding self-referential and bidirectional hreflang attribute references. 
Self-referencing tags mean that each language version should reference itself and all the other versions. 
Bidirectional means each tag should be paired with a tag on the alternate piece of content. For example, if page A links to page B, then page B needs to link back to page A. (This also ensures that nobody can create a one-way tag that links to an external source, taking your traffic away.)
X-default creates a default version of a page that does not target any specific language, or where users are asked to select a language once landing on a page. This should capture anyone who doesn’t have a language designated in their browser settings, or whose IP address doesn’t match any of the languages on your site. This would be your x-default tag: <link rel=”alternate” href=”https://ift.tt/1yfAz1j; hreflang=”x-default” />
Choose an Implementation Method
You can implement valid hreflang attributes in one of three ways: 
Implement the hreflang attribute using HTML in link elements in the <head> section of every page.
Implement the hreflang attribute in HTTP headers for PDFs and other non-HTML pages or non-HTML files.
Implementing the hreflang attribute in your XML sitemap markup (this will avoid having to edit multiple HTML documents each time you edit or delete a page. Direct access to the XML sitemap file can make this even easier.)
Resources for Successful Implementation of Hreflang Tags
There are a few handy resources to tackle hreflang tags on your site content. This is by no means a complete list, but they’ll come in handy as you move ahead. Remember that different platforms will have specific instructions for implementation, so reference those before you begin. 
Hreflang tags generator tool 
Google search console
XML sitemap tool for hreflang tags 
Hreflang tag checker 
Learn more about setting up international SEO before beginning the project
Should I Use Hreflang with Canonical Tags?
Yes, they should be used together, as they perform different functions. Canonical tags tell search engines which URL is the official or canonical version of a page and which page should be indexed. Hreflang tags tell search engines what language and region a page is targeting.
Common Pitfalls When Implementing Hreflang Tags
Common errors include using the wrong language code or country code, trying to use a code for too large a region (like using the EU instead of GBR), forgetting to make versions self-referential, or forgetting that pages need to be bidirectional.
Another area challenge is maintaining valid hreflang attributes once they are set up. As content is added to or removed from the site, or redirects are created within your existing content, hreflang tags must be updated. 
Hreflang code attributes are a guide for search engines, not a guaranteed function. All it can do is suggest which pages search engines should display based on a user’s browser settings. 
Additionally, while it works with Google and Yandex, it does not work for others such as Bing and Baidu, so look into options and instructions for each.
Conclusion
Hreflang can be a useful tool to tell search engines what language your site is written in, and what region you’re targeting with a particular piece of content. 
Implementing hreflang tags can help you reach international audiences with content or offerings. Need help deciding if hreflang could work for you? It might be time to get help with your digital marketing strategy.
Hreflang is not easy to implement but can expand your reach and boost your organic SEO far beyond what your website is doing today. 
Just remember to create a plan that avoids common pitfalls and double-check your tags after implementation and every few months.
Which language or region would you target first using hreflang attributes?
The post Hreflang: A Beginner’s Guide to Targeting Languages and Regions appeared first on Neil Patel.
Hreflang: A Beginner’s Guide to Targeting Languages and Regions Publicado primeiro em https://neilpatel.com
0 notes
localbizlift · 5 years ago
Text
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tapping into new audiences is an incredibly effective way to grow your website traffic.
If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. 
It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. 
Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. 
There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site.
The best way to access these new audiences is by using hreflang HTML attribute tags. 
What Is the Hreflang Tag?
Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. This code tells search engines what language and region you’re targeting with the content. 
Here are new audiences you could attract using hreflang:
Visitors in the same country, who speak different languages
Visitors from different countries, who speak other languages
Visitors from different countries, who speak the same language
Using hreflang can boost the organic search engine optimization (SEO) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience. 
Why Are Hreflang Tags Important?
Hreflang allows you to tell search engines which pages to show to which users to show audiences the pages you created just for them. It also gives search engines a clear indication that the content on these pages was not duplicated, but rather, has been customized for different people.
Let’s say your website is written entirely in English, with your local currency noted for products. However, other English speakers in different geographic regions could benefit from your content and offerings.
What if you could show them an alternate version of your website that would automatically reflect their daily currency? 
Let’s go a step further. What if you could also translate your content into different languages and then somehow make sure search engines showed the right search result to your target audience? 
You can, and while it will take a bit of work to set up, the value of showing visitors what they want to see can be a significant boost to your rankings. 
Want to learn more about getting international visitors to your content? Watch this video:
youtube
Who Should Use Hreflang Code Attributes?
You should use these tags when you want to offer the correct version of your website to groups you can identify and separate by language or geographical region. 
This could include having your entire site content translated into different languages, just portions of it translated, or indicating that you have alternate versions of your site with other currencies. 
For example, Canadian, American, and British English are the same language but have different currencies.
This tactic is best for companies that have a good reason to be accessing international markets. For instance, you can monetize the traffic, sell directly to those visitors, or creating a global brand. 
If this sounds like your company, it might be time to invest in creating a global SEO strategy. 
SEO and More:  Benefits of Proper Use of Hreflang Tags
Your website can benefit from hreflang tags in three critical ways:
Improve your organic SEO by lowering bounce rates, increasing rankings, and improving click-through and conversion rates. 
Your user experience (UX) will improve for readers outside your region.
It may protect you from being penalized for duplicate content.
The world is full of people who may not share your first language but are still valuable readers for your content. What about Spanish-, Hindi-, or Mandarin-speaking users? 
There is a substantial global audience you could be reaching, but to do so, you’ll need to find ways to offer them versions of your content that is optimized for their experience. 
When these readers can access a personalized version of your content, they’re more likely to stay on your site longer, reading more pages, which reduces your overall bounce rate. 
However, you need to tread carefully any time you create similar content, even in another language. Use hreflang to match the correct piece of content to what the user wants to see.
What Does a Hreflang Tag Look Like?
A valid hreflang attribute might look like this:
link rel=”alternate” href=”http://example.com” hreflang=”en-us” />
How to Implement Hreflang Tags
What does successful implementation look like? There are few things to consider when setting up hreflang for your site content. If any of these steps are not complete, your tags will not work. 
Create a Content Map and Plan
Start by doing a site audit to map out what you have already done to target new languages or regions. Include your existing content and any pages you have already translated. 
Next, check your analytics and see who else is visiting your website, where they’re from, and the language settings in their browsers. Making decisions based on audiences already finding your site will help your changes have a larger impact.
Decide if your entire site needs to be shown in alternate languages. Would it be enough to have your home page or just your contact information and your footer changed? This can help you decide where to focus your time and resources.
Language and Country Codes
Next, you’ll need to choose the correct codes to create your tags. There are established language codes and country codes, so be sure you’re verifying as you go. 
When creating codes, remember that you’ll need a language or country code. This means that you could simply choose a language code, but you’ll never just have a country code by itself. 
Remember that you may not know every country you need to target, so it’s also good to have just a language code. This allows you to offer French content for people in France and a French version to capture French-speaking users from any other country.
Relationship Between Tags
You’ll need to be sure that you show the correct relationship between tags, which means understanding self-referential and bidirectional hreflang attribute references. 
Self-referencing tags mean that each language version should reference itself and all the other versions. 
Bidirectional means each tag should be paired with a tag on the alternate piece of content. For example, if page A links to page B, then page B needs to link back to page A. (This also ensures that nobody can create a one-way tag that links to an external source, taking your traffic away.)
X-default creates a default version of a page that does not target any specific language, or where users are asked to select a language once landing on a page. This should capture anyone who doesn’t have a language designated in their browser settings, or whose IP address doesn’t match any of the languages on your site. This would be your x-default tag: <link rel=”alternate” href=”http://example.com/” hreflang=”x-default” />
Choose an Implementation Method
You can implement valid hreflang attributes in one of three ways: 
Implement the hreflang attribute using HTML in link elements in the <head> section of every page.
Implement the hreflang attribute in HTTP headers for PDFs and other non-HTML pages or non-HTML files.
Implementing the hreflang attribute in your XML sitemap markup (this will avoid having to edit multiple HTML documents each time you edit or delete a page. Direct access to the XML sitemap file can make this even easier.)
Resources for Successful Implementation of Hreflang Tags
There are a few handy resources to tackle hreflang tags on your site content. This is by no means a complete list, but they’ll come in handy as you move ahead. Remember that different platforms will have specific instructions for implementation, so reference those before you begin. 
Hreflang tags generator tool 
Google search console
XML sitemap tool for hreflang tags 
Hreflang tag checker 
Learn more about setting up international SEO before beginning the project
Should I Use Hreflang with Canonical Tags?
Yes, they should be used together, as they perform different functions. Canonical tags tell search engines which URL is the official or canonical version of a page and which page should be indexed. Hreflang tags tell search engines what language and region a page is targeting.
Common Pitfalls When Implementing Hreflang Tags
Common errors include using the wrong language code or country code, trying to use a code for too large a region (like using the EU instead of GBR), forgetting to make versions self-referential, or forgetting that pages need to be bidirectional.
Another area challenge is maintaining valid hreflang attributes once they are set up. As content is added to or removed from the site, or redirects are created within your existing content, hreflang tags must be updated. 
Hreflang code attributes are a guide for search engines, not a guaranteed function. All it can do is suggest which pages search engines should display based on a user’s browser settings. 
Additionally, while it works with Google and Yandex, it does not work for others such as Bing and Baidu, so look into options and instructions for each.
Conclusion
Hreflang can be a useful tool to tell search engines what language your site is written in, and what region you’re targeting with a particular piece of content. 
Implementing hreflang tags can help you reach international audiences with content or offerings. Need help deciding if hreflang could work for you? It might be time to get help with your digital marketing strategy.
Hreflang is not easy to implement but can expand your reach and boost your organic SEO far beyond what your website is doing today. 
Just remember to create a plan that avoids common pitfalls and double-check your tags after implementation and every few months.
Which language or region would you target first using hreflang attributes?
The post Hreflang: A Beginner’s Guide to Targeting Languages and Regions appeared first on Neil Patel.
0 notes
dailybail · 5 years ago
Text
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tumblr media
Tapping into new audiences is an incredibly effective way to grow your website traffic.
If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. 
It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. 
Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. 
There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new users to your site.
The best way to access these new audiences is by using hreflang HTML attribute tags. 
Tumblr media
What Is the Hreflang Tag?
Hreflang is an HTML language attribute or code that tells search engines important information about your content by indicating language codes and country codes for each piece of content. This code tells search engines what language and region you’re targeting with the content. 
Here are new audiences you could attract using hreflang:
Visitors in the same country, who speak different languages
Visitors from different countries, who speak other languages
Visitors from different countries, who speak the same language
Using hreflang can boost the organic search engine optimization (SEO) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience. 
Why Are Hreflang Tags Important?
Hreflang allows you to tell search engines which pages to show to which users to show audiences the pages you created just for them. It also gives search engines a clear indication that the content on these pages was not duplicated, but rather, has been customized for different people.
Let’s say your website is written entirely in English, with your local currency noted for products. However, other English speakers in different geographic regions could benefit from your content and offerings.
What if you could show them an alternate version of your website that would automatically reflect their daily currency? 
Let’s go a step further. What if you could also translate your content into different languages and then somehow make sure search engines showed the right search result to your target audience? 
You can, and while it will take a bit of work to set up, the value of showing visitors what they want to see can be a significant boost to your rankings. 
Want to learn more about getting international visitors to your content? Watch this video:
youtube
Who Should Use Hreflang Code Attributes?
You should use these tags when you want to offer the correct version of your website to groups you can identify and separate by language or geographical region. 
This could include having your entire site content translated into different languages, just portions of it translated, or indicating that you have alternate versions of your site with other currencies. 
For example, Canadian, American, and British English are the same language but have different currencies.
This tactic is best for companies that have a good reason to be accessing international markets. For instance, you can monetize the traffic, sell directly to those visitors, or creating a global brand. 
If this sounds like your company, it might be time to invest in creating a global SEO strategy. 
SEO and More:  Benefits of Proper Use of Hreflang Tags
Your website can benefit from hreflang tags in three critical ways:
Improve your organic SEO by lowering bounce rates, increasing rankings, and improving click-through and conversion rates. 
Your user experience (UX) will improve for readers outside your region.
It may protect you from being penalized for duplicate content.
The world is full of people who may not share your first language but are still valuable readers for your content. What about Spanish-, Hindi-, or Mandarin-speaking users? 
There is a substantial global audience you could be reaching, but to do so, you’ll need to find ways to offer them versions of your content that is optimized for their experience. 
When these readers can access a personalized version of your content, they’re more likely to stay on your site longer, reading more pages, which reduces your overall bounce rate. 
However, you need to tread carefully any time you create similar content, even in another language. Use hreflang to match the correct piece of content to what the user wants to see.
What Does a Hreflang Tag Look Like?
A valid hreflang attribute might look like this:
link rel=”alternate” href=”https://ift.tt/1tgeQSF; hreflang=”en-us” />
How to Implement Hreflang Tags
What does successful implementation look like? There are few things to consider when setting up hreflang for your site content. If any of these steps are not complete, your tags will not work. 
Create a Content Map and Plan
Start by doing a site audit to map out what you have already done to target new languages or regions. Include your existing content and any pages you have already translated. 
Next, check your analytics and see who else is visiting your website, where they’re from, and the language settings in their browsers. Making decisions based on audiences already finding your site will help your changes have a larger impact.
Decide if your entire site needs to be shown in alternate languages. Would it be enough to have your home page or just your contact information and your footer changed? This can help you decide where to focus your time and resources.
Language and Country Codes
Next, you’ll need to choose the correct codes to create your tags. There are established language codes and country codes, so be sure you’re verifying as you go. 
When creating codes, remember that you’ll need a language or country code. This means that you could simply choose a language code, but you’ll never just have a country code by itself. 
Remember that you may not know every country you need to target, so it’s also good to have just a language code. This allows you to offer French content for people in France and a French version to capture French-speaking users from any other country.
Relationship Between Tags
You’ll need to be sure that you show the correct relationship between tags, which means understanding self-referential and bidirectional hreflang attribute references. 
Self-referencing tags mean that each language version should reference itself and all the other versions. 
Bidirectional means each tag should be paired with a tag on the alternate piece of content. For example, if page A links to page B, then page B needs to link back to page A. (This also ensures that nobody can create a one-way tag that links to an external source, taking your traffic away.)
X-default creates a default version of a page that does not target any specific language, or where users are asked to select a language once landing on a page. This should capture anyone who doesn’t have a language designated in their browser settings, or whose IP address doesn’t match any of the languages on your site. This would be your x-default tag: <link rel=”alternate” href=”https://ift.tt/1yfAz1j; hreflang=”x-default” />
Choose an Implementation Method
You can implement valid hreflang attributes in one of three ways: 
Implement the hreflang attribute using HTML in link elements in the <head> section of every page.
Implement the hreflang attribute in HTTP headers for PDFs and other non-HTML pages or non-HTML files.
Implementing the hreflang attribute in your XML sitemap markup (this will avoid having to edit multiple HTML documents each time you edit or delete a page. Direct access to the XML sitemap file can make this even easier.)
Resources for Successful Implementation of Hreflang Tags
There are a few handy resources to tackle hreflang tags on your site content. This is by no means a complete list, but they’ll come in handy as you move ahead. Remember that different platforms will have specific instructions for implementation, so reference those before you begin. 
Hreflang tags generator tool 
Google search console
XML sitemap tool for hreflang tags 
Hreflang tag checker 
Learn more about setting up international SEO before beginning the project
Should I Use Hreflang with Canonical Tags?
Yes, they should be used together, as they perform different functions. Canonical tags tell search engines which URL is the official or canonical version of a page and which page should be indexed. Hreflang tags tell search engines what language and region a page is targeting.
Common Pitfalls When Implementing Hreflang Tags
Common errors include using the wrong language code or country code, trying to use a code for too large a region (like using the EU instead of GBR), forgetting to make versions self-referential, or forgetting that pages need to be bidirectional.
Another area challenge is maintaining valid hreflang attributes once they are set up. As content is added to or removed from the site, or redirects are created within your existing content, hreflang tags must be updated. 
Hreflang code attributes are a guide for search engines, not a guaranteed function. All it can do is suggest which pages search engines should display based on a user’s browser settings. 
Additionally, while it works with Google and Yandex, it does not work for others such as Bing and Baidu, so look into options and instructions for each.
Conclusion
Hreflang can be a useful tool to tell search engines what language your site is written in, and what region you’re targeting with a particular piece of content. 
Implementing hreflang tags can help you reach international audiences with content or offerings. Need help deciding if hreflang could work for you? It might be time to get help with your digital marketing strategy.
Hreflang is not easy to implement but can expand your reach and boost your organic SEO far beyond what your website is doing today. 
Just remember to create a plan that avoids common pitfalls and double-check your tags after implementation and every few months.
Which language or region would you target first using hreflang attributes?
The post Hreflang: A Beginner’s Guide to Targeting Languages and Regions appeared first on Neil Patel.
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