#how much does google ads cost in india

[cool-xtremeads]

How much does google ads cost in India?

The cost of Google Ads in India can vary widely depending on factors such as industry, competition, targeting options, and ad quality. On average, businesses in India can expect to pay anywhere from ₹10 to ₹200 per click (CPC) for Google Ads. However, it's important to note that these numbers are approximate and can vary significantly based on the specific campaign parameters and objectives. Anirup Technologies, as a digital marketing agency, can provide more accurate cost estimates based on a detailed analysis of your business requirements and campaign goals. It's recommended to consult with them directly for specific pricing information tailored to your needs.

[ecommercegyan]

How Does the Amazon PPC Advertising Work? 

PPC adverts are part of Amazon's internal advertising system. Businesses, agencies, and third-party sellers can advertise in Amazon's search results and their competitors' results pages using Amazon PPC Management. That way, merchants can show Amazon shoppers relevant products at checkout, improving the likelihood of a sale. Due to its effectiveness, three out of four Amazon sellers utilize this method.

Definition of Amazon PPC

Amazon PPC is the paid advertising service provided by Amazon to its independent sellers. It lets vendors set up advertising campaigns for their wares and collects payment from them at each interaction with a potential consumer.

Now the question at hand is, how much does pay-per-click advertising on Amazon actually cost?

How Much Does Amazon PPC Cost?

Each seller's Amazon PPC charges for Amazon PPC Services will be different based on the number of ad campaigns they're running and the number of keywords they're aiming for. Depending on the degree of competition in your industry, you could spend anywhere from $0.15 to $6 per click.

In What Ways Does Pay-Per-Click Marketing Function?

PPC advertising takes on a variety of forms depending on the medium, but typically consists of the following steps:

Determine your end goal before deciding on a campaign format.

The settings, audiences, devices, locations, schedules, etc., should all be fine-tuned.

List your spending limits and proposed bidding approach.

Enter the web address of the page you wish to visit.

Make a commercial ad.

Your ad's quality and relevance, as well as your campaign's budget, bid, and parameters, are all factored into an algorithm that then determines where your ad will show, how often it will appear, and how much it will cost per click.

Platforms will reward advertisers with better ad placement and lower costs if they take the time to generate high-quality, user-friendly PPC campaigns.

How Does Google Ads' PPC System Work?

Marketers choose keywords to bid on while building ads. You can instruct Google to show your ad for queries that match or are related to the keyword by bidding on it.

Google uses formulas and auctions to select ads for each search. Before entering the auction, your ad's relevance to the term, expected CTR and landing page quality will determine its Quality Score.

Your Quality Score multiplied by the maximum bid determines your Ad Rank. High-ranking ads are displayed first. This technique lets successful advertising access specific audiences at affordable prices. It resembles an auction.

Check here to more about - Why Amazon FBA Coaching is Important for Sellers

Invest In Online Marketing with the Assistance of Experts

Amazon PPC grants you to promote your company's products on the world's most visited online store. However, it takes time and work to create and run an Amazon PPC campaign, especially for companies that provide a vast selection of products. A service like ECommerce Gyan comes in handy at this point. Because of their expert team and long history in e-commerce training, they are the go-to solution for sellers and suppliers who wish to get trained to successfully market their items on Amazon.

Conclusion

E-commerce Gyan is an organization that provides Amazon FBA Course India and Ecommerce PPC management services and is considered the best Amazon PPC expert in India that assist businesses to maximize their advertising investment and accomplish sales goals. Their Ecommerce business training includes learning how to perform market research, create items, create websites, apply digital marketing, and handle logistics. The training can help those who want to start an e-commerce firm and sell things online. 

[internetscholarssocial]

Why PPC Advertising is Essential for Indian E-commerce Businesses

PPC Advertising

PPC, or Pay-Per-Click advertising, is a digital marketing segment which the business has to pay a fee each time their ad is clicked. It helps the Ad appear on The search engines and other platforms. targeting users based on specific keywords and interests. For those looking to master PPC and digital marketing strategies,

Pay-per-click (PPC) advertising is a digital marketing method which suggests the advertisers pay a fee every time their Ad is clicked, the first step is to buy traffic to their website. This method basically involves bidding of keywords according to the needs of the website to make it look more secure and relevant, with ads appearing on search engine results pages or other platforms. Doing well in PPC means that you have to find the right set of keywords and place it at the right position and where it is needed, also it should be attractive and not like any other boring story, that viewers mostly ignore. People who run ads use tools like Google Ads and Bing Ads. To get the most out of these tools, they manage how much they spend, aim for high-quality scores, and look at detailed data to make their ads better. This helps them get more for their money. To make sure PPC ads are as effective as possible, it's key to keep an eye on how they're doing and make changes based on what the numbers show.

PPC Advertising In India

PPC advertising in India gives internet experts a lot to study. And opens a school of knowledge for Companies like Internet Scholar, which provides knowledge related to Digital marketing and PPC, and  As more people in India go online, researchers can look at how companies change their PPC plans to reach many different users. The growth in internet and phone use in India provides a lot of data to analyze how things like where people live, what language they speak, and their culture affect how well ads work and how much people interact with them. Also, because the Indian market is rapidly growing and evolving, experts have to study and analyze how to manage Bids, how to make ads better, and at what cost. They can learn a lot more things and these can help in growing the Indian Market. 

Read Also - Best PPC Training Institute in Delhi NCR 

How does PPC impact an Organization’s website?

Companies like Nielsen, SimilarWeb, Statista, and Internet Scholar, have a key influence in digital research and analytics. They provide useful things about how consumers behave to a particular information and how people use digital media,  and how well online ads work.  They read and understand vast amounts of data to realize and reveal trends in user behavior, the performance of websites and also digital effectiveness. They also provide descriptive information of how customers engage with digital content or information, these firms help businesses refine their strategies, enhance user engagement, and improve overall performance. Their work supports informed decision-making and helps organizations stay competitive in a rapidly evolving digital landscape.

Importance PPC Advertising for E-Commerce Success in India

PPC advertising is important for the success of E-commerce in India, as it provides a targeted approach that is necessary to drive traffic and enhance Visibility in a Competitive environment. By studying and Analyzing PPC  scholars can help understand various Factors such as Bid amounts, ad copy, Campaign, and other targeting parameters. It also affects user interaction and engagement and also Conversion rates.This research not only helps e-commerce businesses optimize their advertising efforts but also contributes to the broader understanding of digital marketing dynamics and the evolving nature of online commerce in India.

Must Read - Placing Ads Google Search Engine

Advantages of using PPC in Business:

1. Targeted Reach: PPC helps businesses to specifically target ads based on keywords, demographics, Location, and user behavior. This basically helps the business to target the right set of individuals who would want to see the Content. 

2. Immediate Result: It also helps you get Immediate results, and not like organic Search, which takes a lifetime for some companies to get famous or known, but this helps in getting the max out of their users and it is the most beneficial method. 

3. Cost Control: With the help of PPC, it is easy to manage results and track updates on the website. It is also easy to set monthly budgets, adjust bids and can utilize ad campaigns. 

4. Competitive advantage: In rapidly growing and changing industries, PPC offers a wide range of methods that can help a business to secure a top position, or get in first rankings.  And help reach their target audience before Competitors do. 

Conclusion

In conclusion, Pay-Per-Click (PPC) advertising is an excellent strategy for businesses in India that are looking forward to better engagement.PPC, It is a strategy for businesses in India that can help them grow, By inculcating PPC, The companies can specifically target their audience, drive high-quality traffic to their websites, and improve their visibility across search engines and social media platforms. The ability to bid on Relevant keywords that are necessary, according to the needs of the website or company, and demographics ensures that ads reach users with genuine intent, leading to better conversion rates and increased sales. Moreover, the descriptive analysis of PPC campaigns is provided. campaigns that offer valuable insights into consumer behavior and ad performance, allowing businesses to continually optimize their strategies. As India's digital landscape continues to evolve, PPC remains an essential tool for businesses seeking to capitalize on growing online opportunities and achieve sustained growth.

[seoagencykochidigital]

Mastering Digital Success: The Best PPC Management Agency in Kerala Unveiled

In the vibrant digital world we live in, there’s no denying that businesses, big or small, need a solid online presence to thrive. But it’s not just about having a website or a social media page anymore — it’s about being seen. With countless companies competing for visibility, how do you stand out? Well, the answer lies in one of the most powerful tools in digital marketing — Pay-Per-Click advertising, better known as PPC. If you’re based in Kerala and looking to turn clicks into customers, you’re in for a treat! Buckle up as we dive into why partnering with the Best PPC Management Agency in Kerala might just be the game-changer your business needs!

The Magic of PPC: What’s the Big Deal?

Before we dive into specifics, let’s first unpack what PPC actually is. Pay-Per-Click advertising is exactly what it sounds like — you, the advertiser, pay each time someone clicks on your ad. Sounds simple, right? Well, there’s a bit more magic to it than just throwing up an ad and watching the clicks roll in.

Why PPC Works Wonders

Here’s the kicker — PPC ads can appear on search engines, social media platforms, and across various websites, making them one of the fastest ways to boost your online visibility. Whether you’re a local bakery trying to get the word out about your mouthwatering cakes or an e-commerce giant looking to dominate the global market, PPC ensures your message gets to the right people at the right time.

Plus, it’s measurable. Want to know exactly how much each click is costing you? Or which keyword is driving the most conversions? PPC delivers insights that are as sharp as a tack, allowing you to optimize every rupee spent. Now, that’s smart marketing!

Why Kerala is the Next PPC Hub

Kerala’s Booming Digital Ecosystem

Now, let’s get local. Kerala might be famous for its picturesque backwaters and coconut-laden beaches, but did you know it’s also turning into a digital marketing powerhouse? Kerala is seeing a surge in tech-savvy entrepreneurs and innovative startups. The digital scene here is buzzing with energy, making it the perfect place to tap into cutting-edge marketing strategies like PPC.

The state is home to some of the brightest digital minds in India, who are ready to leverage their expertise to help businesses soar in the digital space. And when it comes to PPC, Kerala’s agencies are no joke — they’ve got the experience, the skills, and the creativity to catapult your brand to new heights.

The Competitive Edge Kerala Brings

It’s no secret that Kerala has a unique mix of culture and education. With an exceptionally high literacy rate and a workforce that’s quick on the uptake, Kerala has bred some of the most competitive digital professionals in the country. This combination of culture, education, and tech-savvy individuals makes Kerala an ideal breeding ground for top-tier PPC agencies.

What Sets the Best PPC Management Agency in Kerala Apart

Personalized Strategies

So, why does the Best PPC Management Agency in Kerala stand out from the crowd? It’s simple — they don’t just treat you like another number on their client list. Here, it’s all about personalization. They dig deep into your business, study your goals, and craft a PPC strategy that fits like a glove.

Whether you’re aiming to boost local foot traffic or take your e-commerce brand national, these agencies are skilled at pinpointing the right keywords, setting up targeted ads, and creating eye-catching visuals that capture attention.

Cutting-Edge Tools & Techniques

Being at the top isn’t just about expertise; it’s about staying ahead of the curve. The Best PPC Management Agency in Kerala doesn’t rely on outdated methods. They keep their finger on the pulse of the latest trends and technologies in the PPC world.

Tools like Google Analytics, SEMrush, and HubSpot are just the tip of the iceberg. The best agencies here are constantly testing new strategies, refining their approach, and using AI-driven insights to ensure your campaigns are optimized for peak performance.

Data-Driven Decision Making

It’s not enough to launch a campaign and hope for the best. No, the real magic happens when data comes into play. The Best PPC Management Agency in Kerala uses in-depth data analysis to understand what’s working and what’s not. And it’s not just about clicks — they’re obsessed with conversions. They’ll track your customer’s journey, from the initial click to the final purchase, and refine your campaigns accordingly.

Case Study: Kerala’s Local Business Success with PPC

Meet Anita’s Art Studio

Anita’s Art Studio is a cozy little gallery nestled in the heart of Kochi. Anita had a loyal customer base, but she wanted to reach more people, especially those interested in custom artwork. She turned to the Best PPC Management Agency in Kerala to help boost her visibility online.

The Strategy

The agency set up targeted Google Ads campaigns focusing on keywords like “custom artwork in Kochi” and “local artists in Kerala.” They also launched a series of visually stunning display ads on social media platforms to grab attention.

The Results

Within three months, Anita saw a 50% increase in online inquiries and a 30% boost in sales. Her studio became the talk of the town, and now, she’s even considering opening a second location. Talk about a win!

What to Expect from the Best PPC Management Agency in Kerala

Tailored Campaigns Built Around Your Goals

Whether you’re a small business dipping your toes into digital marketing or a seasoned company looking to amplify your online presence, the Best PPC Management Agency in Kerala tailors campaigns around your specific goals. They’re not just throwing ads up on the internet — they’re building strategic plans that focus on conversions and maximizing ROI.

Transparent Communication

One of the most important things to expect from a top-notch agency is transparency. The Best PPC Management Agency in Kerala believes in keeping you in the loop. They’ll share regular updates, detailed reports, and explain the reasoning behind every decision.

Cost-Efficient Solutions

Worried about burning through your budget? Don’t be! These agencies are skilled at managing PPC campaigns that deliver results without breaking the bank. They know how to stretch a rupee and ensure you get the most bang for your buck.

Choosing the Right PPC Management Agency in Kerala: A Quick Guide

1. Know Your Needs

Before you pick up the phone and call an agency, make sure you’ve outlined your goals. Do you want to increase traffic to your site? Boost sales? Build brand awareness? Having a clear idea of what you want will help you communicate better with your chosen agency.

2. Research Their Experience

Don’t be shy about asking potential agencies about their experience. Look for case studies, testimonials, and even client referrals if possible. The Best PPC Management Agency in Kerala will have a solid track record of delivering impressive results.

3. Consider Their Communication Style

When working with a PPC agency, communication is key. You’ll want to partner with someone who keeps you informed every step of the way. Make sure you feel comfortable with their communication style and that they’re responsive to your questions and concerns.

Final Thoughts: Is It Time to Invest in PPC?

In a world where online competition is fierce, PPC is like having a secret weapon. Whether you’re just starting out or looking to dominate your niche, the Best PPC Management Agency in Kerala can help you get there. With their personalized approach, data-driven strategies, and cutting-edge tools, they’ll not only help you stand out — they’ll help you succeed.

So, what are you waiting for? If you’re ready to turn clicks into customers and take your business to the next level, it’s time to make the call. Let Kerala’s finest PPC experts help you pave the way to digital success!

Why Partnering with the Best PPC Management Agency in Kerala Could Be the Smartest Move You’ll Ever Make for Your Business Growth

When it comes to digital marketing in Kerala, PPC is undoubtedly one of the most effective ways to grow your business. And with the Best PPC Management Agency in Kerala by your side, success is just a click away.

[latatravels]

Internet Marketing is a Modern Age Promotion Method

Radio and television are one of the most favored means of advertising a product. But the only problem with these is that they may not target your potential customers. Today customers want specific products and services. In the age of computer's internet has emerged as undisputed king for advertising a product. Also known as Internet marketing it has revolutionized the whole marketing and advertising business. How internet marketing is better than radio and television advertising? Granite SEO Companies Delhi, Home Improvement SEO Company NCR and SEO Firm India

Radio and television are means of mass communication. They cater to general public and fail to promote a product which may be designed for a group of people. But on the other hand internet is a platform where customer himself derives knowledge about a product by searching for it on the World Wide Web. For example a person wants to get a dental implant. He is located in New Delhi; naturally he will search all the dental clinics which provide dental implants on the internet. In this process a clinic that has a website and is a popular search result on the search engines such as Google and Bing will appear on the search results page of the customer. He can contact the clinic and get an appointment for getting a dental implant easily. But a clinic when advertises for dental implants on the radio or the television, the advertisement may not appeal to many people, as dental implant is an uncommon treatment and not many people will be interested in getting this treatment done.

Apart from these problems the cost of advertising on the internet is much more than advertising your product online. There are many considerations that have to go into creating an ad such as the duration of the ad, kind of ad etc. Then there is a lot of lobbying in purchasing an appropriate time slot. Generally people tune to their radio while driving to their work place. Radio channel operators often keep a very high cost of this time slot as demand for these time slots is much greater. Thus radio and television advertisement are very costly and may not target your potential customers. All the above points indicate that internet marketing is cheaper and far better than radio or television advertising. Internet Advertising in New Delhi can boost your business and your targeted customers can easily reach you.

What does Internet marketing offer? When you have a website to promote your business you are actually pulling the target group to avail your services instead of reaching out to them. If you are interested in reaching out to your targeted customer there are many services which can make your site popular. One of these services is search engine optimization. SEO helps you to direct traffic to website and improve its ranking so that it appears on top of the search engines results page. This way when a customer wants to avail a service which you are providing he will notice your website and will contact you.

[digitalcappuccinosblog]

Best PPC Company in Gurgaon:

In the pay-per-click (PPC) internet advertising model, a publisher receives payment from an advertiser each time a link in the advertisement is "clicked" on. PPC can also be referred to as the cost-per-click (CPC) model. Social networks like Facebook and search engines like Google are the main providers of the pay-per-click business. The most widely used PPC advertising platforms are Google Ads, Facebook Ads, and Twitter Ads.

To describe PPC in simple words, it is a pay-per-click model that one can select while running an ad on different platforms. Once a viewer clicks on an ad then the charges are deducted from the advertiser's budget.There are various companies and agencies in Gurgaon that provide different types of services to their customers like PPC, social media, Influencer marketing, and SEO. 

How Does PPC works?

The first step in starting a PPC campaign is creating an account in Google Ads. After that's finished, you can begin creating a list of keywords to focus on.

Pick terms that are extremely related to the product or service you are attempting to promote. After that, you can place a bid for those keywords and let Google know how much you're ready to spend to have those advertisements displayed. Google displays ads from bidders for a keyword when someone searches for it based on two factors:

Bid Amount

Quality Score

Ads that are well-developed and have effective bid management will appear at the top of the appropriate search engine or display results. Additionally, you only get charged only when someone clicks on them!

Some of the top picks for Gurgaon's PPC (Pay-Per-Click) advertising companies:

GroupM: GroupM is one of the leading agencies that provides services like Client servicing, Planning, and strategy, Media investment, Data Analysis, and Technology services. Mindshare, Wavemaker, and Mediacom are part of GroupM dealing in different categories and hence delivering the best. Some of the clients of GroupM are Google, Nestle, Coca-Cola, Air BNB, Etc. 

Dentsu Aegis Network:

Dentsu is also one of the leading PPC agencies In Gurgaon/ Delhi NCR, delivering the best ROI to its clients with the most skillful, experienced Resources. The deals in various services and verticals like Client servicing, PPC, Social media, ORM, SEO, planning and strategy, Creative, Content as well. Carat, DentsuX, iProspect, Merkle, tag. Dentsu Creative comes under DAN. They also have some renowned clients like Jaguar, Land Rover, LVMH, Kao Corporations, Netflix, Havells, DS Group, etc. 

Digeesell: This business is renowned for its well-thought-out PPC campaigns, which incorporate thorough keyword research, attention-grabbing ad copy, and ongoing optimisation monitoring. They provide a range of PPC services, including lead generation campaigns, remarketing, display advertisements, and search ads. Digeesell has a proven track record of providing clients with excellent returns on investment.

FoxyMoron: One of the leading agencies in Media is Foxymoron providing different types of services to its clients such as Content production, content partnership, Technology services, media services, Data analysis, and Omnichannel commerce consulting. They are successfully catering to clients such as Nykaa, Arrow, Ponds, Huggies, Kingfisher, Ford, Lenovo, and Unicharm. 

Digital Cappuccino: We are not a haphazard advertising agency. Our group of experts is situated in Gurgaon, India. Like your favourite cappuccino, our knowledgeable members create unique, persuasive marketing solutions! Our social media marketing experts create powerful advertisements that never compromise on performance. We also work together with national social media influencers to blend innovation and creativity into a well-thought-out marketing strategy. In addition to being necessary, a client relationship is crucial for Digital Cappuccino. In order to accomplish our objectives, we also combine several marketing strategies, such as SEO, SEM, SMO, etc. Close cooperation with our clients is necessary for this. We deliver exceptional marketing that leaves you wanting more from us. We have successfully delivered to our clients like Netflix, T-series, Dharma Productions, Travel Bi, Milestone Dentistry (Canada), Visa Collect, Soul Sisters.

Adlift: One of the emerging ad agencies of Gurgaon is adlift. They provide highly measurable and cost effective strategy as per the business model of the company. They provide services like Google display ads, instagram ads, Facebook ads, Bing ads, Google search ads. They have successfully catered to clients like: Biryani blues, HDFC Banks, LG, Titan eye plus,etc. 

Techmagnate:

Techmagnate is the award winning PPC agency in India. Which caters services like content marketing, PPC marketing, etc. depending on the business model and goal of the company, they target and formulate a plan to get the ROI. They have clients like B Health, Apollo Hospitals, Bajaj Finserv, Global school foundation, etc. 

Conclusion: There are many PPC agencies, but as per the current rankings we have sort out the list. PPC expert agencies are those who have best, professional skilled people who are well aware of the Google updates, and hence work accordingly to provide the best results on the basis of business model and have the ability to curate the strategy from small to big sized businesses. 

FAQ’s:

What is PPC?

PPC is pay per click model strategy which is commonly used in Google and meta ads and it is the basic parameter to analyse the campaign results. 

What PPC agencies are beneficial?

Hiring an agency like DigitalCappuccino helps in getting the maximum ROI, attract targeted audience, and save time with expert-managed campaigns which helps to boost the business online presence.

What is the cost of hiring a PPC agency?

The cost of hiring a PPC agency depends on various factors such as agency reputation, services offered, time period, campaign complexity and budget, etc. Typical pricing structures include a percentage of the ad spend by business, and monthly charges for the agency. Some agencies like Digital cappuccino provide good results and come under the budget.

What platforms are used by the PPC agency?

The PPC agency usually works with some of the important platforms like Google ads, Microsoft advertising, Facebook ads, Instagram ads, and linkedin, twitter as well. The goal of the agency also matters as the plan is curated in such a way that will cater the targeted audience. 

How to choose the right PPC agency?

Choosing the right agency might look difficult but its not, if you choose by using the right strategy, look out the agency by evaluating the track records, customise approach, past projects and delivery, followed by some case study. Other ethical parameters are also important at the same time. Digital Cappuccino has the right resource to cater all your agency needs.

[solarpanel0]

How Much Will Solar Panels Cost for Your Home in India

Harnessing the power of the sun is becoming an increasingly attractive option for homeowners in India. Solar panels offer a clean, sustainable way to generate electricity, potentially leading to significant savings on your monthly bills. But before you jump on the solar bandwagon, it’s crucial to understand the upfront costs involved. This article delves into the factors influencing solar panel prices in India and provides a roadmap to estimate the cost for your specific needs.

Factors Affecting Solar Panel System Costs

The price of a solar panel system for your home in India is not a one-size-fits-all figure. Several factors come into play, influencing the final cost:

System Size (kW):

This refers to the total power generation capacity of your system. A larger system (in kW) will generate more electricity but will also cost more.

Google Search found similar content, like this:

How does the size of the solar panel system affect the cost? | by Brenda Rose | MediumThe size of the solar panel cost for a 2500 sq ft house system has a substantial impact on the overall cost, as it dictates the amount of energy the system can . Your average daily electricity consumption and desired level of energy independence will determine the optimal system size.

Panel Type: There are three main types of solar panels available:

Monocrystalline: Most efficient, but also the most expensive (Rs. 43–63 per watt).

Polycrystalline: Less efficient but more affordable (Rs. 38–50 per watt).

Thin-film: Least efficient but lightest and most flexible (Rs. 32–42 per watt).

Brand and Efficiency: Different brands offer varying levels of efficiency and warranties. Higher efficiency panels (typically monocrystalline) will generate more electricity per square metre of roof space but come at a premium.

Government Subsidies:

The Indian government offers subsidies to promote solar power adoption. These subsidies can significantly reduce the upfront cost of your system. Check with your state nodal agency for the latest subsidy schemes.

Balance of System (BoS) Costs: This includes all the additional equipment needed for your system to function, such as inverters, mounting structures, cables, and monitoring systems. The cost of BoS components can vary depending on quality and brand.

Installation Labour: The cost of installation will depend on the complexity of your roof, the experience of the installer, and your location. Estimating Solar Panel System Costs in India Here’s a breakdown to roughly estimate the cost of a solar panel system for your home:

Calculate Your Daily Electricity Consumption: Look at your past electricity bills to determine your average daily consumption in kWh (kilowatt-hours).

Choose Your Desired Level of Energy Independence: Do you want to completely offset your electricity needs or just a portion? Aiming for 100% solar coverage will require a larger system.

Let’s say your daily electricity consumption is 5 kWh, and you want to offset 70% of your needs. A 5 x 0.7 = 3.5 kW system might be suitable. Assuming a monocrystalline panel price of Rs. 50 per watt, the panels themselves would cost 3.5 kW x Rs. 50/watt = Rs. 1,75,000.Adding a 40% BoS cost, the estimated BoS cost would be Rs. 70,000.Total estimated pre-subsidy cost: Rs. 1,75,000 + Rs. 70,000 = Rs. 2,45,000.Government subsidies can significantly reduce this cost. Let’s say the subsidy in your state is 30%. The final cost after subsidy would be Rs. 2,45,000 x (1–0.3) = Rs. 1,71,5000 Remember, this is just an example. The actual cost for your home will depend on the factors mentioned earlier.

Conclusion

Solar panel prices have proven to be a powerful and sustainable source of energy that is not only environmentally friendly but also economically beneficial. By harnessing the power of the sun, we can reduce our reliance on fossil fuels and move towards a cleaner, greener future. solar panels are a sustainable and efficient way to harness the power of the sun and generate clean energy. By investing in solar technology, we can reduce our reliance on fossil fuels and decrease our carbon footprint. With advancements in technology and decreasing costs, solar energy is becoming more accessible to homeowners and businesses alike. By shining a light on solar panels, we can pave the way towards a brighter and more sustainable future for generations to come.

[uniterrene]

The Secrets To Grow Your Business With The Best SMO Company In India!

Social media has become an unavoidable part of online marketing. Nowadays, you will rarely find a consumer who does not use some form of social media. And this is what the best SMO company in India takes advantage of. They use this presence of consumers on various platforms to help businesses define their marketing objectives, generate leads, increase brand exposure and turn potential customers into a spokesperson for the brand.

But how do they do it? That’s what we are discussing today in the following section.

So, keep reading and discover the secrets of growing your business with social media optimisation!

The Secrets To Grow Your Business With The Best SMO Company In India!

SMO or social media optimisation services primarily focus on enhancing the online presence of a company, improving brand reputation and ranking on search engine result pages.

Here’re some tricks on how the best SMO service provider helps clients grow their businesses.

1. Building An Authentic Brand Presence

By creating consistency and visibility in your brand’s social media posts, you can improve your company’s authenticity in the eyes of the viewers. Experts also suggest making your posts shareable and relatable, focusing on updates, offers, discounts and influencer marketing.

2. Using Cost-Effective Marketing Tools

Social media optimisation does not have to be expensive. There are several free and affordable marketing tools for researching keywords, trending topics and hashtags, post engagement rates and more. Hiring the best SMO company in India will allow you to access most of these tools. Besides that, you can take advantage of the insights provided by Google Analytics and social media apps like Instagram and Facebook.

3. Posting At The Correct Time

There are certain times or days of the week when your audience is more likely to be using their social media. This time can vary based on the specific audience you target and your location. You can easily find out this time by using analytical tools like Hootsuite.

4. Making Them Interactive

Asking questions and conducting surveys through your posts is the best way to increase audience engagement. Keep the questions interesting and relatable to your audience.

5. Carousel Posts

Carousel posts are much more interesting to viewers. Also, you can use them to offer more information on your products. Remember to make the covers persuasive and keep the topic interesting till the last slide.

6. Post The Correct Amount 

Shoving your content down the throat of your followers can quickly make them unfollow you. So, make a schedule to post on each social media platform based on the best engagement time.

7. Optimising The Bio

Give your consumers reasons to follow you by optimising your social media bio. Include who you are, what you do, your contact information, the topics that interest you, your brand’s tone, primary keywords, hashtags and your location.

8. Including Relevant Keywords And Hashtags

Use Google Analytics to find the most relevant keywords and trending hashtags related to your business. Put them directly in your captions, choose a combination of niche, well-known and specific keywords, and use only three to five words per post.

9. Adding A Link And CTA In The Bio

Add a link to your online shop or website to help consumers learn more about you or take action. You can use tools like One Click Bio to include multiple links within a link for more convenience. Then, add UTMs to your social media channels to optimise the links and track user behaviour.

10. Add Alt Text Description

To make your posts accessible to everyone, consider adding alt-text descriptions, subtitles, and descriptive transcripts. It will also make your accounts and websites preferable to search engines.

Final Thoughts 

Besides the above hacks, the best SMO company in India also focus on posting persuasive images, content and videos for better engagement. They recommend having an effective customer support system and tracking your performance monthly for more effective results.

Read More:  Find Out How Can PPC Help Your Business: An Explicit Guide

[openpaycard05]

Google Ads Expert: The Only Guide You'll Ever Need

Google Ads is a powerful tool for businesses to promote their products and services on Google. It's also a great way for individuals to advertise their websites or blogs. If you want to know more about Google Ads or Google Ads VCC, you can visit “buy vcc”. However, like any other advertising platform, it can be challenging to navigate at first. That's why we created this guide: to help you get started with Google Ads as quickly and efficiently as possible!

What is Google Ads?

Google Ads is a pay-per-click advertising platform. It allows you to target people who are searching for products and services like yours. Google Ads can be used to drive traffic to your website, generate leads, and improve brand awareness.

How does Google Ads work?

Google Ads is a pay-per-click advertising platform that allows you to show your ads to specific users based on their location, language, and other factors. Google Ads uses your budget to determine how much you spend on each click. If people aren't clicking on your ad and going to your website, then Google will stop showing those ads. This makes it easy for you to see what's working and what isn't—and improve accordingly.

The basics you need to know before getting started

Google Ads is a pay-per-click (PPC) advertising platform that helps you drive traffic to your website or e-commerce store. It's also known as an SEM platform, which stands for search engine marketing. If you're new to Google Ads, it can be confusing at first because there are so many different things that go into optimizing your accounts and finding the best strategies for generating conversions from your campaigns.

With this guide, we'll cover everything from setting up your account to optimizing it so you get results from every dollar spent on Google Ads.

How much does Google Ads Cost?

Google Ads costs begin at $5 per day, but prices vary based on the industry and location. You can also set a lifetime budget or maximum cost per click (CPC). The cost of your ad is determined by these factors:

Industry. Certain industries have higher CPCs than others. For example, insurance rates tend to be higher than accounting rates because people are more likely to spend money on their insurance than their accountants!

Location. The price of Google Ads depends on where you're advertising—it's generally cheaper in developing countries like India, while it's more expensive in developed countries like the United States and Canada due to higher consumer spending power (and therefore bigger potential profits).

Goals for your campaign; e.g., clicks vs impressions.

How do we set up a Google Ads campaign?

Once your Google Ads account is created, it's time to set up a campaign.

You'll be prompted with the option to create a new ad campaign or import an existing one (if you've worked on another Facebook, Twitter, or LinkedIn account). Choose “Create new campaign” and then enter a name for your ad group and click “Save and continue.”

To set up bidding types, next, choose whether you want to use Automatic Bidding (recommended) or Manual Bidding by Clicks & Conversions. Then select either Cost per Click (CPC) or Cost per Impression (CPM), depending on which type of bidding works best for your business model. If CPC is selected, check out Google's guide to learn how much each click costs compared with different industries.* Finally—and this step may seem obvious but I made this mistake once—don't forget that you need at least one ad!

What are the different types of campaigns you can run with Google Ads?

Google Ads can be used to advertise on both the Search Network and the Display Network. The Search Network consists of Google's search engine results pages (SERPs), while the Display Network is made up of websites, apps, videos, and other content that partner with Google to show ads.

Search Network campaigns focus on driving traffic from searchers to your website by displaying ads that appear in text ads at the top or right side of search results pages. These ads can include text-based listings (known as "ad copy") or image-based advertisements.

Display Network campaigns showcase your products and services in many different formats, including banner ads; rich media advertisements; video prerolls; skyscrapers; expandable banners; horizontal banners; native advertising units such as shopping ad units, which allow you to feature a product within an article or blog post on a publisher site.* Mobile campaigns use keywords related to mobile devices like smartphones and tablets. They allow you to target mobile users who are searching for something specific while they're out and about.

Conclusion

Google Ads is a powerful advertising platform that gives you the ability to reach your target audience with just a few clicks. The best part about this service is that it's free to use and doesn't require any special knowledge of how to create ads or manage campaigns. If you're looking for an easy way to promote your business online then Google Ads may be exactly what you need!

[erkanika01]

4 Main Types of Digital Marketing

Promoting brands utilizing the internet and other digital communication to engage with potential customers is known as digital marketing, also referred to as online marketing. This comprises text and multimedia messaging as a marketing channel, email, social media, and web-based advertising. If you are a firm that needs online marketing to grow your business, then a digital marketing agency can help you.

Types of Digital Marketing

Search Engine Optimization (SEO)

SEO aims to improve a company's ranking in Google search results, increasing search engine traffic to the company's website. To do this, SEO marketers investigate the words and phrases consumers use to search for information online and include those terms in their content.

Email Marketing

Email marketing is the practice of delivering marketing and promotional information to clients' email inboxes regularly. It's a simple way to reach customers with promotional and informational messages, and it's especially popular among retailers.

Social Media Marketing

This encompasses everything a company does on social media. Although almost everyone is familiar with social media, marketers must tackle it in an integrated and planned manner. Social media marketing entails much more than merely posting to social channels and responding to comments.

Pay-per-click advertising/search engine marketing

SEM, or search engine marketing, refers to paid adverts at the top of search engine results pages. The cost of these advertisements is often determined by the number of clicks the link receives, hence the term "pay-per-click."

When you pay for these top SERP positions, the label "Ad" will appear next to your URL. Even though consumers know that these are advertisements, many still click on these links, which may be a very effective digital marketing technique.

How digital marketing is essential for better reach

Nowadays, many individuals use the internet to pass their time. They are searching the internet for your stuff while doing so. Maximizing your internet presence is essential to advantage of this large audience base. Digital marketing enters the picture in this situation. Reaching the appropriate audience at the right moment is the foundation of digital marketing. Therefore, one must first build a compelling online store with simple navigation to increase audience reach.

Er Kanika is the best digital marketing company in India that will work with various result-oriented strategies to help your business grow. You can visit our website to learn more.

[nividawebsolutions]

Is Digital Marketing the next big thing in Online Marketing?

Connecting with your target market at the appropriate moment and location has long been an essential part of marketing. You have to be there, where you’ll find them spending their time, which is most likely online today.

All of the marketing operations that take place on the internet are collectively referred to as "digital marketing," which is also synonymous with "online marketing." It is now accessible on virtually any digital device, including but not limited to laptops, personal computers, tablets, smartphones, and other electronic items. 

Every company, no matter how large or how small, is transitioning its operations to the digital realm with the help of the best Digital Marketing Company in India - Nivida Web Solutions. This is due to the fact that everyone is currently online. 

The term "digital marketing" refers to any and all forms of online advertising, including those that appear on our mobile devices and personal computers when we visit our preferred websites or browse the web in general. The many other kinds, such as surveys, videos, content blogs, and much more, all count as well. 

Check out the point listed below to know more about why Digital Marketing is considered the future of marketing.

●    Cost-effective:

Digital Marketing Companies in Vadodara, PPC management agencies as well as management agencies that offer AdWords management services, PPC management, as well as a wide range of effective digital marketing strategies with the highest conversion rates prefer digital marketing. This is because digital marketing is more scalable, flexible, and measurable than traditional marketing. 

At this point in time, the promotion of your company does not require the actual deployment of any human resources. If you have a strong connection with the people who make up your audience, you will be able to send them an enticing offer or voucher for a discount whenever you choose. 

In addition to this, it is frequently less expensive than traditional forms of promotion, and it enables you to monitor your progress on a daily basis and make adjustments as you see appropriate.

●    Wider range:

The use of digital marketing from Nivida Web Solutions - the leading Digital Marketing Company in Vadodara, can provide your company with access to a wide range of promotional instruments. From Social Media marketing to content marketing, each firm has a wide variety of alternatives and ways to choose from in order to go forward in a manner that is tailored to the particulars and procedures that are most suitable for them. 

For instance, if you want to market your blog as well as your services, products, or content, you may utilise Twitter promotions, Facebook business, Google Ads, or Instagram promotions. 

You are able to target the customers who are most likely to buy your services or products using digital marketing, which allows you to reach a bigger audience than you would be able to with traditional marketing approaches.

●    Engagement:

Businesses now have the opportunity to communicate directly with their target audience and customers thanks to digital marketing. This makes it easier for businesses to determine the requirements of their clientele and helps them establish a relationship of trust and a distinctive identity with their clientele. 

Realizing the pervasiveness of these channels in people's daily lives prompts the development of a natural marketing strategy and set of ideas. 

Based on the data made available by these sites, one may craft targeted marketing campaigns that speak directly to the interests of the target audience.

Final Thoughts:

One is able to reach a more sizable audience with the use of digital marketing, which enables them to deliver their goods and services. Availing digital marketing services from one of the excellent Digital Marketing Companies in Gujarat, you might be located in a rather unimportant town and still communicate with people all over the world. 

This is a possibility made available by digital marketing, and it is precisely for this reason that digital marketing is the marketing strategy of the future for any firm on the face of the globe. Your company will have access to a greater number of expansion chances if it targets a bigger audience.

[cindylouwho-2]

RECENT NEWS, RESOURCES & STUDIES, May 2, 2021

Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy. If you are interested in Etsy news, please read my top story below, as there seem to be a lot of changes afoot. (There is also a section general Etsy news below that.)

If you have any questions or news you would like me to cover, please drop me a line here on Tumblr, reply to this post, email me, or contact me on Twitter.

TOP NEWS & ARTICLES

Something is brewing at Etsy: as of April 26, people in almost all non-Etsy Payments countries “temporarily” cannot open new shops. They hid this development in a Help file, but someone reported it to Ecommerce Bytes, which garnered more attention. Why does this matter? Currently, Etsy Payments (EP) is only available in 44 countries; i.e., most of the world cannot currently open a new shop on Etsy. [Updated May 3 2021] Apparently the only exception is India; see the screenshot below, which someone kindly sent me:

(please click to see it in more detail, or check it out on Twitter)

There was no warning, and no published end date, even though they say it is temporary. Of course, they say it is to protect buyers, but they said that when they removed standalone PayPal too, and we know that was just about making more money. It’s possible they are adding new payment companies to the backend which will be able to operate in most of these countries, greatly expanding their take from EP. The first quarter report is scheduled for May 5, and that is often the time they announce new or expanded income streams. Expect to learn more sometime around then. In the meantime, watch for payment glitches.

It is also possible that the above situation is related to the glut of bad press Etsy has garnered recently. They released a blog post on April 29th, explaining how they plan on spending $40 million extra this year on marketplace enforcement. Turns out, they were just trying to get out in front of an April 30th report from Business Insider [paywall], which describes 800 policy violations in listings on the site. You can get the details in articles from Engadget and Gizmodo. This might get more traction, as both Insider and Gizmodo noted it is very easy to find more prohibited and even illegal items on Etsy.

“After Etsy deleted the listings the outlet identified, Insider reports that it was still able to find several others for ivory products, brass knuckles, mandrake roots, tools for using cannabis concentrates, mass-produced products, and other banned items. We poked around Etsy’s marketplace as well, and within a few minutes found a bunch of prohibited products, including a vintage ivory bracelet put up for sale as recently as March, several weapons that are plainly marketed as such, and a shop with more than 1,000 reviews selling all manner of spells for attracting love, wealth, and what have you.” [from Gizmodo]

Note that Etsy has also changed the wording of its Prohibited Items policy to include new definitions for counterfeit items. See discussion on this Reddit thread. Etsy is also still getting negative attention for allowing fake COVID-19 vaccine cards to be posted for sale. Vice has the most recent article, and Forbes has an overview of this hot new scam area.

So, is all of this linked, and if yes, what does it mean? Etsy hasn't cared about enforcing its listing policies for many years, as long as the media doesn't notice. Heck, you can still buy gift boxes of manufactured candy in thousands of shops, which is expressly prohibited, yet reporting never removes them. Is the media finally noticing enough to make a difference, or is Etsy really embarking on a huge cleanup that includes (at least temporarily) banning people from most countries from opening new shops? We will likely learn more this month, and perhaps even this week.

ETSY NEWS

Etsy says that shoppers are searching for “eco-friendly” items more often this year, and released a trend report on the topic. Insights include “42% YoY increase in searches on Etsy for reusable cotton menstrual pads...100% YoY increase in searches on Etsy for reusable straws...76% YoY increase in searches on Etsy for food covers...54% YoY increase in searches on Etsy for reclaimed wood shelves...176% YoY increase in searches on Etsy for environmentally friendly candles...712% YoY increase in searches on Etsy for eco-friendly tissue paper...285% YoY increase in searches on Etsy for vintage hoodies.” Definitely read the report if you want to know everything that people are looking for.

They also did a UK-based article on trends in outdoor items. Search tips of note: “2,644% YoY increase in UK searches on Etsy for patio furniture...Over 1,000% YoY increase in UK searches on Etsy for spring wreaths...1,266% YoY increase in UK searches on Etsy for garden lights or lanterns” It is hard to say how much these trends can be extrapolated to other countries, as the UK appears to have embraced online shopping much more during the pandemic than some other countries (see story below).

The latest Etsy Success podcast [transcript with podcast links] covers their buyer research, as well as a few questions from sellers. Not much here, except for the fact that they do expect wedding sales to pick up.

Reverb had a really large data breach, exposing the personal information of over 5 million customers.

As mentioned above, Etsy’s first quarter financial results for 2021 will be out on May 5th.

Apparently, Etsy is testing videos in search; here is a forum thread on the topic.

SEO: GOOGLE & OTHER SEARCH ENGINES

Here is an intermediate/semi-advanced article on ecommerce websites and common SEO issues. If you don’t do any of your own coding and don’t have much control over site design and indexing, skip the first 3 points.

Link building: what is a high-quality link? (you know, the type we are always told we need.) Moz’s Whiteboard Friday covers the basics. [video & transcript]

If you are new to blogging or writing instructional articles for your website, this template for writing for both readers and for Google SEO should be very useful.

Google introduced an algorithm update for product reviews starting April 8th. If you review other products on your website or blog, you will want to get the details here and here.

The Google page experience algorithm update has been delayed; it is now going to start in June and be completed by the end of August. That and more is covered in the Google Search News video for April. [YouTube video with highlights and links in the comments]

Yes, you can use SEO to get more attention to your podcasts. Here’s a detailed how-to.

Focussing on YouTube? Here are some tools for YouTube SEO. (Some are free or have free versions.)

There are probably as many Google SEO myths as there are Google algorithm factors, but Google saying something isn’t true isn’t always proof it is a myth. With that in mind, please enjoy this summary of 15 Google ranking factor myths (some of which are in dispute).

[semi-advanced content] The current state of long tail SEO has changed due to both searcher behaviour and Google, and that has led to both more and less opportunity. [Google redirecting results to what it thinks the searcher really wanted, even when the exact words aren’t on the page that they rank first, reminds me of what is happening with Etsy search lately.]

(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails)

Facebook still has the most traffic in the US, compared to all other social networks, but YouTube is even more popular. YouTube and Reddit are the only established major platforms with significant growth since 2019. You can read more details from the actual study here.

Instagram is working on new ways for creators to make money on the platform, not just those with business accounts.

HubSpot put together a summary of how the algorithms work on Facebook, Twitter, And Instagram.

Reddit appears to be testing a group voice chat feature, which would compete with Clubhouse.

TikTok isn’t just for young people; parents and grandparents are now on the platform too.

Twitter’s timeline algorithm (active if you are seeing “Top Tweets” on your feed) tends to ignore a lot of external links, and more than half of the posts can be “suggestions” from people you don’t follow. I’ve noticed lately that Twitter rarely makes suggestions in my chronological timeline anymore, except when I don’t have any activity for over 24 hours.

Twitter obeyed an order from the government of India and removed several dozen tweets which criticized the government’s COVID-19 response. The tweets in question can still be seen outside of India, however.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Understanding the definition of “return on ad spend” (ROAS) is the first step to making sure your ROAS is good for your business. “in general, a ROAS of 4:1 ($4 in revenue for every $1 spent) or higher usually suggests a successful campaign. But keep in mind that this is just a benchmark, not something to swear by. Some businesses need a ROAS of 10:1 to stay profitable, while others can do well with just 3:1...A large profit margin means you can continue the campaign with a low ROAS, whereas smaller margins demand a relatively higher ROAS and low advertising costs to maintain profitability. ROAS can also vary by platform. For instance, the average ROAS for Google Ads is 2:1.”

10% of money spent on US online ads last year went to Amazon, but they are still well behind Google. Meanwhile, Facebook’s ad revenue was up 46% in the first quarter of 2021, Google’s was up 32% & Bing's increased by 17%.

eBay launched the ability to automate their Promoted Listings.

ECOMMERCE NEWS, IDEAS, TRENDS

Payment processor Stripe purchased TaxJar, with a plan to integrate it into Stripe. This would provide new options for calculating & filing US taxes to Stripe customers. TaxJar will also have a standalone version for the moment. While TaxJar does do US taxes for business from many countries, it has almost nothing available regarding non-US taxes at this time. (Someone needs to do this for other taxes including UK VAT registration, since they don’t have a minimum threshold for micro businesses, and are no longer in the EU, so won’t be included in the new VAT collection rules come July 1. How many sole proprietors want to be registering for & remitting all of these countries by ourselves?)

In related news, Florida has joined most other US states in requiring online businesses to collect state sales tax even if they have no base in Florida. Missouri is now the only state with sales tax but without such a law, and they are working on it.

eBay has rolled out its new coupon code tool. Also, they released lower than expected projections for the current quarter, which has disappointed the analysts.

Meanwhile, Amazon hugely beat its first quarter expectations, and projects the growth will continue. Prime Day will be in June instead of July this year; date to come.

Also, Amazon is letting its larger brands email customers directly, which was previously not allowed. Customers do have to follow the brand to receive these messages.

Mailchimp will soon be offering ecommerce stores, including a free option that has a 2% transaction fee, or more advanced versions with lower transaction fees for $10 and $29 a month respectively. US and UK customers will be able to start a store as of May 18th.

Shopify probably doesn’t feel that threatened by the new competition, as their first quarter revenue was up more than 100% over the previous year. Note it is estimated they got 8.6% of US ecommerce revenue in the quarter, while some believe that eBay, Apple and Amazon lost market share.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Mastercard says that people worldwide spent $900 billion more online last year compared to 2019. They expect the ecommerce trend of grocery shopping and bargain hunting to continue more than other retail areas.

Regions that had stricter lockdowns during the pandemic may have had a greater increase in ecommerce activity; this report compares the US and the UK.

Generation Z is likely to stop shopping with you if your site has issues. “Seventy-one percent of respondents want the experience to be personalized, and 76% said their favorite brands should reward them for their business, the survey found.”

MISCELLANEOUS

Brave browser has disabled FLoC, Google’s new tracking that is supposed to replace cookies in the next year. They explain why here. If you like Chrome but don’t want FLoC, try DuckDuckGo’s FLoC blocking Chrome extension.

[promodomecommunications]

Why Your Business Need Digital Marketing Strategy in 2021

Do you ever wonder why digital marketing is important for your business? It is necessary to understand the benefit your business can gain from it. This article shares them all! Let’s dive deeper.

We are already in 2021 and it’s been more than a year since humans started battling deadly Coronavirus. COVID-19 pandemic is showing no signs of slowing down and its adverse effect is falling upon businesses. During this time of economic uncertainty, the digitization of businesses has turned out to be the ultimate relief for businesses.

In order to do it effectively, it is essential to leverage the services provided by a reputed digital marketing agency in Delhi. Now that your customers are all covered up in homes and logging on to the digital world, your competitors have also started playing the games. What else could be a better time to jump in and nail your digital marketing strategy?

So, if you are still not convinced by the fact that digital marketing strategy is all that can save your business from drowning then here is everything you need to know. In this article, we are going to put forward some reasons that show how digital marketing strategy can turn tables for your business. Have a look:

Why Digital Marketing Strategy is Essential During COVID-19 Pandemic?

A Road-map to Success

If you haven’t considered digital marketing yet even during this unpredictable time then it clearly implies that your business is not really attempting to survive. Having a digital marketing strategy can move your business forward towards the path of success. Essentially, there will always be a quick actionable plan to steer your business during unfortunate times. The digital marketing strategy will keep your business operations together.

Your Competitors Are Already Using It

Have you been wondering where all your customers are going? Well, to your competitors, who are operating in the digital world. While your rivals are making all the best efforts to capture the right audience, you are simply missing out on so many things. Before it gets too late, you should immediately start capitalizing on the web presence of your business. Fortunately, with seo services in Delhi, it is possible now!

Better Interactivity and Higher Engagement

Digital marketing allows you to engage the right audience with your business. Your content will directly reach the people who you are planning to target. This shows your customers that your business cares about what they say and what they need. With better tracking of engagement rate, you will be able to refine your strategy as per customer’s preferences.

Your Business Needs Endless Opportunities

It is true that there are many industries that still haven’t got aware of the benefits of digital marketing. We all have witnessed how this pandemic has taken away so many traditional sales channels from the business. There is still uncertainty about the future. In order to adapt to the new normal, your business must have a digital marketing strategy. There are bigger opportunities waiting for your business in the digital world. The companies that are not moving forward with SEO, content marketing, social media, and digital strategy-led campaigns will simply be left for dust.

Marketing Strategies Can Be Extremely Beneficial

Digital marketing has many different forms and covers vast markets for your business. It just requires you to hire the right digital marketing agency to handle your campaigns. It offers you the opportunity to flexibly test strategies and stop poorly performing campaigns. By creatively presenting your business in front of the right audience, you can open up wide possibilities for your business.

Summing Up

So, that’s all for now! What do you think now? Are you ready to get fully optimized with a well-planned digital marketing strategy? This is your chance. Here is an excellent solution that can help your business make its way in the digital world!

Why Like SEO Agency For SEO Services

Since we are the best SEO Agency in Delhi, our powerful SEO strategy boosts the brand and result in business growth. The best SEO agency in Delhi has a highly skilled and creative team of professionals. They are consistent with developing innovative online marketing and SEO strategies that work as a booster for brands. Our team specializes in web designing and development, SEO services, social media management, content generation, and graphic designing. They are proficient and adaptive to the evolving SEO trends to make more powerful strategies.

Promodome Communications is India’s Best Digital Marketing Agency, specializing in digital marketing strategies, SEO Services, PPC, Google Display Advertising, Social Media Strategy, Content Marketing Strategy, Website Designing & Development, Digital, media buying, and creative advertising services. Our important primary services are as follows:-

Search Engine Optimization (SEO)

Social Media Optimization (SMO)

Pay Per Click Ads Management (PPC)

Online Reputation Management (ORM)

Web Design & Development Services

Search Engine Advertising Agencies

Search engine advertising agencies, also known as pay-per-click advertising, can be an effective way to increase your online findability and brand awareness. However, it is very easy to waste your time and money with online advertising if you have an ineffective advertising strategy or no strategy at all. When this happens your results will be minimal, costs will be maximal, and it’s likely you will not reach your intended audience. Our search engine advertising agencies are accurately targeted based on live data to ensure your advertising budget is being spent wisely to generate real, relevant, high-quality leads and sales.

Continuously Asked Questions

1. How does SEO work?

SEO works like Ginnie that comes without rubbing a lamp but is there to fulfill the business’ wish to appear on the primary search results with definite keywords. If you reach the best SEO Agency In Delhi, like us, you could be sure that you will be on top, in a short period of time.

2. How much time does it take to be on the top of SERP?

SEO might seem magical, but it can’t work in a surreal manner. The time taken by the SEO to reap the results depends on various factors, such as the number of keywords, competitors, present ranking of the website, time of formation of the website, and many more. We assure you that it might not show changes in a blink of an eye, but it will surely be worth the wait!

Why Take Promodome for Digital Marketing?

We plan, secure, and bring in effective digital solutions for clients with simplified marketing strategies, amplified brand identity, and result-driven value. We have adapted ourselves way ahead of the curve over time with the evolving media landscape. Our team explores the best possible options customized to your needs. Aggressive is our surname while getting you an incredible deal. We make sure that your brand gets the red carpet treatment and present it in front of the right people in the right place at the right time being budget-conscious.

You can focus on running your business and building your business while we make sure that your prospective customers and clients can find you.

We provide highly efficient digital marketing agency services with an unbeaten track record.

We will bring down your overall online marketing costs while significantly increasing your number of leads and business queries.

Our Online Marketing Team provides totally scalable Internet marketing services.

Hire Promodome Group to Create a Winning Digital Marketing Strategy!

As a renowned digital marketing agency in India, Promodome communications brings you a qualified team of professionals who provide excellent marketing solutions. Reach out to them today for bespoke digital marketing strategies to support your business. For more details visit the website today!

[smmprince7]

How Does Instagram Panel Help to Generate Extra Income

That is a good deal of business possible. And that makes marketing your goods on Instagram crucial. However, all of your hard work goes in vain if you do not figure out how to get sufficient followers. No followers, your organization can't trend. Your articles can't secure viral. You have to first concentrate on getting more followers to your Instagram profile to create a mark. If you dream about becoming an Instagram influencer, then also, the Instagram panel can help you.

Folks have enough options. Any new entrant may have difficulty getting a nice number of followers. However there are numerous SMM panel providers offering Instagram panels. You may use this support to boost followers to your small business profile (or private profile for this matter).

Within hours, you'll receive tens of thousands of Instagram followers. It's possible to utilize Instagram enjoys SMM panel India to improve the amount of enjoys to your Instagram articles.

But Why Utilizing Instagram Panel Is Significant

Gone are the times when advertising intended paying for Google advertisements or TV advertisements. Today, with technology such as advertising blockers, the online advertisement is losing its sheen. Few people nowadays click ads. In reality, they get annoyed when their favorite TV programs or site pages are disrupted by advertisements.

The manners of marketing have evolved. Nowadays, people want an individual link. They do not need a faceless company guiding them to get goods. They want businesses to build relationships with potential clients. It is, thus, essential to have a prosperous webpage on Facebook and Instagram. People today want to speak to the sellers until they could trust them and purchase products from them. Therefore, a company which has an Instagram profile accompanied by huge numbers of individuals, will obviously have the ability to convert traffic into clients. In reality, you can now utilize Instagram articles to send traffic to your internet shop.

But suppose you market something. You will have sufficient competitors there. It's now, an Instagram panel can help you. Using Instagram panels, you also receive more enjoys and much more followers. Because of this, your profile is much more likely to be indicated from the algorithm. Every brand new Instagram profile requires SMM Panel Instagram to find success in fast follower addition.

Folks Follow Those Profiles Which Are Already Followed By Lots Of

It is basic psychology. We request recommendations prior to purchasing anything. We don't want to do something which no one else has completed. In the same way, individuals are unlikely to follow along with the profile which has 50 or even 60 followers. They're more inclined to stick to these profiles which currently have tens of thousands of followers. It is a type of validation.

Now, if you're only beginning, obviously you won't have a hundred followers - let alone tens of thousands. SMM Panel Instagram may figure out this dilemma. If folks understand your profile has numerous followers, they'll be enticed to stick to the profile.

Instagram Panels: Fastest Way For Instagram Followers

Many cheapest SMM panel provide Instagram followers support at a really low cost. Nothing could be simpler than that. That is called clever work. You almost find complimentary Instagram followers.

Even in the event that you don't market any merchandise, you may use an Instagram panel to raise your own Instagram followers. The more followers you've got the more rapidly you may create your posts reach tens of thousands of individuals. Purchase Instagram followers wholesale to completely change your profile into a new. As we mentioned, people follow individuals that are currently being followed by several.

India has many suppliers. Purchase 1 panel at a wholesale price and then market the Instagram followers and enjoys service to people who wish to boost participation to their own Insta profiles. This is just another method of making money via Instagram panels.

[graffersid-technews]

Here is a Detailed Guide to Create an App like Airbnb

Do you also have a Home-Away-from-Home idea and looking to get a replica of a giant in the industry-Airbnb? If yes, then you just need to spend 8 minutes to learn how to build and develop an application like Airbnb for vacation rental.

Although there are rumors that the vacation rental industry has become oversaturated. But Unicorn in the market like Airbnb currently owns only 10-15% of the vacation rental market, which means there is still a lot of space for another unicorn to disrupt this niche.

So, now the question is how to create an app like Airbnb and how much heavy it will be for your pocket. Here is a full guide that can help you build the same model as Airbnb to launch your startup.

This blog covers:

What is Airbnb?

Fundings of Airbnb

Why you should consider building an app like Airbnb?

Who are Airbnb Competitors to take into account?

How Airbnb works?

Airbnb business model

Airbnb results

How to make an app like Airbnb?

Airbnb features and costs to develop them

Team and Technologies

Final Estimate to Create an App like Airbnb

Let’s dive in:

What is Airbnb?

Airbnb is one of the best and popular homestay platforms, which through its property rental service allows travelers to stay at the local’s place and make the experience better for both hosts and guests. With its headquarters in San Francisco, the company operates online hospitality and online marketplace service all over the world through web and mobile applications. The members can use the services to offer homestays to tourists visiting their place.

It took a long journey of 9 years for Airbnb to generate sustainable revenue out of its product, and to turn it into the mobile application, which was initially started with a website.

Fundings of Airbnb

This homestay app connects travellers who are seeking comfortable and affordable places to stay with homeowners who have such inspiring places around the world. Airbnb has more than 4,500,000 listings around 191 countries and 65000 cities.

Company had already funding from 15 companies round to date and has raised $4.4 billion.

Why you should consider building app like Airbnb?

Applications like Airbnb and Uber are considered to be the best examples of progressive ways of human-within society interaction. Two has successfully earned unicorn status because they aided in building a “sharing economy” model. Airbnb helps travellers in getting the property for stay at cheap cost and also an opportunity to host to earn by renting their property.

There is significant growth in terms of vacation rental demands in travel industry; however, the supply has not increased to that level. Hence, there is wide scope to venture this niche by launching your startup with application like Airbnb.

Who are Airbnb Competitors to take into account?

Airbnb is not the only platform has put its foot in the game-changing travel format. Some of the companies, which can also considered while building an application like Airbnb:

1.      HomeAway: It holds over 1 million global listings and offer similar services like Airbnb. There are also a few additional services that it offers like an insurance program. It operates some other sites also like TravelMob, VacationRentals and VRBO.

2.      Roomorama: This app ask users to share their personal ID’s, bills and also personal pictures to ensure that the application is safe for guests.

3.      FlipKey: This is a company owned by TripAdvisor and has a large base of users. They offer more than 5000 special deals every day to maintain the loyalty of users.

How Does Airbnb Works?

Airbnb has two types of users-guests and landlords.

How Does Airbnb Work for Guests?

Step 1: The user goes to the web or mobile applications, and registers in as a guest.

Step 2: Next, they complete the profile and add necessary data as ID number, profile picture and more.

Step 3: The client can choose appropriate place to live like type of space, price, location and more.

Step 4: The guests requests a stay and receives confirmation for the same.

Step 5: It is required to pay for the reservation before using the service.

Step 6: The final step is to enjoy the stay.

How does Airbnb work for hosts?

Step 1: The users are required to register as a host and confirm that they over the age of 18.

Step 2: After that, user can add the property on Airbnb. The host can add data about the accommodation like type of apartment, location and number of guests who can accommodate.

Step 3: Landlords are required to upload the real pictures of the apartment and also mention the price.

Step 4: When the guest requests a stay, discuss all the details like clean standards, quiet hours and a host can start a conversation.

Step 5: If everything is fine, the host approves the stay. However, landlord also has an opportunity to reject the stay if it is required.

Step 6: The host receives the payment in 24 hours after the check-in by guests.

Airbnb Business Model

Airbnb offers applications for two major mobile platforms i.e. iOS and Andorid, and also have a web application. Airbnb also supports smartwatches so that users can receive a notification faster and stay up-to-date without any changes.

The company generates its revenue by the booking fees that it receives:

·         For every transaction, host has to pay 3% to Airbnb.

·         Guest has to a pay 6-12% of the booking fee, depending upon the size of the reservation.

  Airbnb Results

ü  According to SimilarWeb, Airbnb is the fourth downloadable in Travel niche

ü  On average, more than 2 million people chose Airbnb every day.

ü  Airbnb generated around $1.26 billion in revenue in 2019, which means a growth of around 14.7%

ü  The service is available in 191 countries, offering around 7 million accommodations.

ü  Airbnb has more than 150 million active users across the world.

How to Build an App like Airbnb?

There are several steps to follow while building an application like Airbnb:

Step1: Make a business plan:

Coming up with an idea is not enough. You need to decide your goal, follow the business plan and stay organized.

Step2: Find the developers:

To create Airbnb clone app, you need experienced web development. You can go for building in-house team or outsource your development needs to countries like India.

Step3: Build a User-friendly Design:

The Airbnb app interface is easy-to-use and intuitive. Users tend to abandon applications that have an interactive design, so make sure to pay attention to your UI/UX design.

Step4: Integrate essential features:

Initially, you can consider building application like Airbnb with some basic features. Get the MVP version of the application, understand the needs of users and get feedback. After you have find what users are looking for, you can consider adding advanced features to make your application unique.

Step5: Test the App

Before launching an application, make sure your development team test the application carefully to eliminate the bugs.

Step 6: Update regularly

Maintain the app regularly and keep adding new and exciting features.

Airbnb App Features for the Guest and Their Cost

Registration:

To start using the application, the guest would be required to first register on the application. The basic model would include providing users with email and password registration. Additionally, it is important to create a ���Term and Policy” screen since users should agree with the policy of use.

Login:

Make sure to add provide users with options like login with Google account, Facebook and email. Each integration takes approximately 8 hours of development. In addition to this, it is important to add functions like “Log-out” and “Forgot Password” to make sure your application is user-friendly.

Search:

It is better to add an advanced search system to option, where user can find their temporary dwelling applying various filters like the number of guests and date of the trip.

Favorites:

This feature offers users the option to add their favorite places to the list. After that, they can select the desired one from their “favorite marked” accommodations.

Profile:

An app like Airbnb has two types of users-guests and hosts. Make sure to add a feature so that both guests and hosts can edit the profile and add personal data like name, age, sex and so on.

Chats:

With chat features, guests and hosts will find it easy to communicate and discuss things like location after requesting a stay. Guests can ask for photos of the property before visiting the place. Moreover, developers can also add various statuses like reading and typing to make the application more user-friendly.

Payments:

It is good to offer various payment methods to make the process easy for the user. Also, there should be an option available to add and remove cards.

Order:

The last feature of any booking service application is requesting for a stay. The users select the house to stay in and should be able to book it if the accommodation on the required data is available.

Airbnb App Features for the Host and Their Cost

Accommodations:

Airbnb lets the landlord create an ad about their accommodation. They are required to describe all the details like the number of guests, the apartment type and more. Additionally, it is required to upload photos and videos, and set the price of listed property according to per night.

Notifications:

This function is useful to make Airbnb more convenient. For instance, as soon as the guest made a request, the owner can get an instant notification. Hosts can also be notified about booking changes, unchecked requests and more.

GPS:

Clients can look through the location where they want to stay in to find apartments near cafes and exciting sights.

Here are some advanced features that you find on Airbnb application, which you can consider adding at a later stage:

Superguest and superhost

Multiple language support

Currency Converter

Airbnb Plus, which provides high-quality and well-equipped homes.

Team and Technologies to Build an App like Airbnb

Building web and mobile application like Airbnb require the following specialists:

Business Analyst

Project Manager

2 Android Developers

2 iOS Developers

UI/UX Designer

Back-end Developers

Front-end Developers

QA Engineer

To build a mobile application like Airbnb, the developers must be skilled in trending programming languages such as Kotlin (Android) and Swift (iOS). For web development, you require software engineers who know Javascript.

Tech Stack for App like Airbnb

To build an app like Airbnb, you need the following tech stack:

Programming Language: Kotlin, Swift and Javascript

Front End Frameworks: React.js, Express.js and Angular

Backend Frameworks: Ruby on Rails, Node.js, Meteor.js, Django

Server-Side Technologies: Azure, OpenStack, Google Cloud, DigitalOcean

Network-level caching services: Redis, Nginx

Databases: MSSQL, MySQL, Cassandra, Azure DocumentDB, MongoDB.

Final Estimate to Create an App like Airbnb

Considering all the factors, the final cost of building an app like Airbnb can reach approximately up to $92,350 for web version and $65,650 for mobile app (one platform)

Summing Up

Making an app like Airbnb is a different thing and scaling it to get a million users is a completely different thing. In this guide, I have explained the process, all the necessary features and technology stack that is required to build an app like Airbnb. However, if you are still struggling to start with the MVP or develop a prototype, feel free to get in touch with us.

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Update yourself by knowing recent trend-Digital Marketing

1. Digital Marketing the marketing of new age.

        In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

2.Why companies use digital marketing?

Internet Users:

As per the internet usage stats, as of July 2017, 50% of the world population is using the internet. (i.e) 3.42 Billion Users. The total number of users in 1995 was less than 1% of the world population.

Top 4 Internet Users by Country  (Feb 2019)

As we can clearly understand from the above stats that in the next few years more users will be connected to the internet, which gives more scope for digital marketers to reach target audience globally. India has surpassed USA as the 2nd largest country in terms of number of internet users.

Mobile Phones:

Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.

Targeting the Audience:

In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the product. Today with digital marketing we have so many customized & personalized methods to target the audience exclusively.

Ex: Today we can reach an audience by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target a very specific audience.

Low Cost and High ROI:

Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

What is its scope of digital marketing in India for Professionals:

As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. Following are opportunities available for professionals.

Get a Job in Industry:

The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specializations so you will have different options to start your career.

Junior & Mid Level Career Options

·        Digital marketing intern

·        Digital marketing executive

·        SEO Executive

·        Link Building specialist

·        Social media specialist

·        Google Ads specialist

·        Email marketing specialist

·        Web Analyst

·        Online reputation executive

·        Content marketing executive

Higher Level Digital Marketing Job Titles

·        Digital marketing strategist

·        Digital marketing manager

·        Social media manager

·        Digital Marketing Head

·        Paid Advertising manager

·        Digital Branding Head

Apart from above list, there are more specialized job roles to choose in digital marketing.

3.Scope of Digital Marketing in Online Business:

1. Become a Professional Blogger:

Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are not successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Earn with Affiliate Marketing & Ad Sense:

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with Ad Sense & affiliate marketing techniques.

3. Start Freelancing Services:

Freelancing is the concept of offering your services to clients on a part-time basis from your home. Sitting at your home you can build your clients globally. Thanks to online websites like fiverr.com, freelancer.com etc. you can start offering your freelancing services.

4. Start your own agency:

If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.

5. Become a YouTuber:

You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetisation.

6. Start your Drop shipping business:

Drop shipping a business model in which you can able to sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop a e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express. All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.

I hope you have understood the various aspects of digital marketing and scope in this industry. If you have any questions, please leave your comments below.

Scope in Digital Marketing: Digital Marketing is a technique of promoting business, product and services by the use of digital equipment’s which is the best way to make people aware of your business as on average a person spends 3 to 4 hours of their daily time on their smartphone.

Because of Increased reach of the internet to the households, offices and commercial sectors people shifting their offline businesses to the online business which will help them to earn some extra revenue from the increased reach of the customer to their products and services.

As Offline stores are Shifting to an Online business Scope in Digital Marketing and Website Creation has increase drastically which leads to increase job requirements of digital marketing skilled professional in today’s corporate market.

Scopes in Digital Marketing

Different Profiles in Digital Marketing

1.   Digital Marketing Manager

2.   Digital marketing strategist

3.   Digital marketing executive

4.   Search Engine Optimizer

5.   SEO analyst

6.   Social Media Marketing Expert

7.   Social Media Specialist

8.   Search Engine Marketer

9.   PPC Search Manager

1. Email marketing specialist

1. Inbound Marketing Manager

1. Google AdWords specialist

1. Content Marketing Manager

1. Conversion Rate Optimizer

1. Online reputation manager

1. Web Analyst

1. Copywriter

1. Mobile Marketing Manager

1. Head of Marketing

.    4.Why Digital Marketing is important?

  1. Opens up growth options for small businesses

Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.

The digital modes of marketing are customizable and hence much cheaper. If you are trying to make a foray into an already established market you can still make your presence felt by targeting a small base of customers.

2. The conversion rate is Higher

The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.

3. Customer support has become a priority

For any business to survive the one thing that they really need to work upon is establishing a reputation which is impeccable. In the past few years, it has become evident that customers will always prefer a company which does not have any scandals associated with it. Importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.

An example of how customer grievance was addressed using social media

4. Get connected to the Mobile Customers

After Google mobile first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile as well. This is because that almost all customers have access to a smartphone and most of them even look for products on the same. In many instances, customers have changed their purchase plan and picked up a product from a different brand just because they were convinced that the new product has a much better functionality.

5.  Increase the trust for your Brand

The presence of your brand and service on multiple platforms gives the option to customers to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert. These days contacting the social media page of a brand for issue resolution and other matters is a common thing to do. This, in turn, leads to the building up of strong image of the brand in the minds of the new consumers hence leading to more conversions.

6. Better ROI for your Investment

While earlier budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now. Being digital you have access to packages at different levels of costing hence ensuring that you can pick up one which suits your budget best. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer’s engagement. Using web analytics helps the business owners know whether your website is providing optimal ROI. While the website may not be generating revenue for you directly you can always track conversion rate of inquiries made through email and telephone calls to sales.

7.  Digital marketing is Cost Effective

A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. If there is a desire not to extend the budget then you can always target niche audiences who you know would definitely like and appreciate the concept of your offering.

8.  Potential to earn higher revenues

Since the amount of money invested is less and the ROI more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray. For organizations which are formulating their strategies keeping money in mind, this also means a faster movement towards the growth path they want to be on.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes and ways to actually delve and make an impact on the customers. Surviving in such cut-throat competition is only possible if you can devise and implement a marketing strategy which portrays your uniqueness and gives the customers a reason to opt for you.

Digital marketing is the key to hold an in-demand profession. Recognizing the importance of digital marketing, brands are getting super active to focus on digital marketing and hence the digital marketing skills are in a serious demand widening its scope in the market space.Higher pay and multiple career choices are the salient advantages of having a digital marketing career. Apart from these, there is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing to target mass audience.

5.Scope of Digital Marketing in India and Abroad.

In recent times, the most sought-after career opportunity is digital marketing. Statistics show that digital marketing industry is booming worldwide - offering 8lakhs jobs in the very first quarter of 2017. Naukri.com, India’s largest job portal, announced and advertised for as many as 13000 job opportunities for digital marketing professionals through its portal in the first quarter of 2018. The USA itself has generated 49000 qualitative digital marketing jobs in the year gone by (2017). However, 91% of top employers consider certification as key hiring criteria, while 48% are willing to offer a higher salary to certified candidates. So, internet marketing training proves highly rewarding for you during the hiring process.

Supporting digitization, the Prime Minister of India has come up with the idea of digital India. And it acts as a promotional campaign for digital marketing resulting in many more job opportunities for youth to a great extent. Hence, there is nothing regional; it’s a national alarm for graduates of India who all are looking for an inviting career.

Now let’s have a brief on the advantages of a digital marketing career.

Advantages of choosing Digital Marketing as your career

Massive job opportunity

Being reliable, eco-friendly, reachable, influential, user engagement and measurable digital marketing is the magic tool for brands and businesses. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in digital marketing are ever-growing. Unlike other sectors of employment, this arena is an all-season field. It's too inviting to turn a blind eye, folks.!

Flexibility

Digital marketing industry celebrates a very open culture. With skills and tools knowledge advancement, empiricism holds a big portion and that pushes you up for being the next level of the marketer. There is umpteen number of sub-branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the remuneration package range.

Higher paid profile

Digital marketing profession is one of the highest paid job profiles. Google says, the national average salary of the senior digital marketing manager is $95,415 and that in India is Rs 447, 346. Additionally, the average pay tends to defy the principle of gravitation – ever on the rise – by at least 30% YOY.

Digital Marketing Certification

60% of professionals consider that certification led them to a new job. Hence it is ideal to join a digital marketing institute to get certified and grasp marketing tools and techniques of experts.

6.Digital Marketing can have number of Benefits.

.  Here are the top benefits that Digital Marketing can offer.

Interact With Your Clients Online: In today’s era, most of the people depends on search engines to look for information regarding anything. They go online if they want to get knowledge/information about any product/service. In such scenario, business owners with online presence stand a chance to promote their product/services among their target customers and can offer them the products and services according to their requirement.

Producing More Conversion Rates: The aim of business is to satisfy the customers with the products and services. Digital Marketing helps the businesses to achieve their aim as customers can get them online. There is no need for the consumers to go to the store to purchase the products. Online marketing can help to produce more sales and thus increase in the conversion rates.

Cost Reduction: Digital Marketing can help thebusiness owners to save their promotional costs for their products and services. Not just businesses can save their costs but also can engage the older customers and acquire new customers.

Real-Time Product Solving: Businesses can interact with their clients online, therefore, they can solve the issues of their clients on real-time. Digital Marketing provides an effective way through which customers can get the solutions to their problems related to the products and services, if any, without any wait.

Enhanced Revenues Generation: With digital marketing techniques, businesses can reduce their costs and can save more. They can gain more customers without spending much. This results in generation of prominent revenues.

Connect with Smart Phone Users: Smart phones are the great source to reach your customers as there are approximately 1.91 billion smart phone users across the world. Out of which, 50.3% of the users are adopting the online shopping. Digital Marketing can be a great way to get in touch with them.

Be Ahead Of Competition: Digital Marketing techniques allow businesses to compete with their competitors and create a distinct business identity through online channels like PPC, Social Media, Advertising and much more.

Increased ROI: Using digital media to increase your outreach is one of the most predictable way of increasing the revenues and ROI.

Obtain Real-Time Customer Data: With Digital marketing, businesses can get the real-time data that they can analyze and use to adapt the changing trends and customer requirements. This data can help the businesses to understand the customer needs and offer them the products and services that they value.

Digital Marketing is offering a big pool of benefits. Implementing digital marketing in your business can be a wise decision.