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ncmagroup · 5 years ago

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

By Emily Gaudette

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to “be careful to listening.”

My teacher had a charming way of wording things in English because her personal vocabulary was like a complicated French-accented soup: a linguistic bouillabaisse. That’s how complex and lovely things can get when you pour in terms from multiple cultures. In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries.

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing—engaged audience members—but we’ve all been taught to talk about attention and audience using industry-specific terms.

For all you media folks out there who are planning a switch to marketing, we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “map against your KPIs” means.

No matter why you’re reading this, these thirteen alphabetically listed terms should help you communicate across the divide. So let’s get started!

Call to action (CTA)

A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific.

The primary difference between marketing and the mainstream media (which I’ll call MSM from here on out) is that every single piece of marketing content should require specific action on the part of the reader, even if that action is just” read more”. For a brand, it’s not enough if 1,000 people read a blog post—those people need to click through to more content, subscribe to an email newsletter, or make a purchase. Content marketers never make content for content’s sake.

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Functionally, it’s fluff. Artistically, it’s likely reaching for the standard of a classic celebrity profile like “Frank Sinatra Has a Cold.”

To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. But increasingly, CTAs are looking like useful tools for the MSM. Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. A lead form for a magazine’s free email newsletter is another.

CMP

A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. A CMS, on the other hand, serves many different kinds of professionals at once.

Most writers at media companies simply use the CMS as a place to paste in their writing. At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly and Chartbeat if they’re interested in their audience metrics.

Over in the marketing world, all that audience data is usually baked into a CMP. At least, it’s there if you’re using a good one. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface.

Content campaign

A content campaign is a plan for the strategic use of content marketing around a specific goal. This one is a pretty one-to-one translation of “editorial package.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” Why? No idea. But there’s your translation.

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. It is the central effort of several content-adjacent teams to get people’s eyeballs on a particular piece of content.

Data-driven

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. In the MSM, journalists who routinely parse out study findings and crunch numbers in order to report on them often self-identify as data journalists. Not every journalist is a data journalist—that’s how Nate Silver was able to create FiveThirtyEight with a central data-breakdown “gimmick.”

It may be difficult to work as a journalist in the MSM without having any knowledge of statistics, but it is completely impossible to do similar work in marketing without those skills. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data.

In the mainstream media, one celebrity’s personal experience with divorce is a compelling enough story to stand on its own. No MSM writer is going to interrupt their lede about Bradley Cooper and Irina Shayk divorcing to dig deep into the national divorce rate, but a content marketer at a dating app company probably pumps out a blog post per week on that data.

Gamification

Gamification is a psychological trick that inspires us to enter sweepstakes, pour hours into Candy Crush, and buy all our lotions at Sephora just to watch those loyalty points rack up. (Just me?) Even if you’re not a marketer, you’re probably familiar with the concept of gamification—it’s the way brands turn engagement into a game-like process that rewards active players with little incentives.

Some especially savvy media companies have played with gamification in recent years. Inverse.com’s email newsletter reward habitual readers by racking up points, which readers can spend in the media company’s webstore. The New York Times has published several stories that use interactive UX designs, and these psychologically “reward” readers for clicking around with funny animations. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight.

Hub and spoke

To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. It’s a metaphor: there’s a hub at the center of a bicycle wheel, and each spoke that supports the shape of the tire connects back to that central hub. Content marketers like to advise writers to focus on a “hub” piece—usually a long-form e-book or whitepaper—and then build supporting pieces of content around it, like spokes.

If a writer in the MSM were to write a single definitive feature story and then spend the next few weeks writing short blog posts about the same story, well, they’d be accused of being derivative. There’s a vast cavern between reporting on a beat and repeating yourself, and that’s what keeps “hub and spoke” out of the minds of most media writers. The only time you’ll see an editorial strategy of this kind in the MSM is if a newsroom is particularly attached to search traffic (as marketers are). When I worked at Inverse, a website modeled after Bryan Goldberg’s now-ubiquitous “search-driven” strategy, we called hub and spoke strategy “topic swarming.”

Ideation

Ideation just means pitching or brainstorming. Sometimes marketers use a ten-dollar word when a ten-cent word will do. (See also: “utilize” and “leverage” when you could just say “use.”)

Journalistic

To be “journalistic” in your content marketing work means that you operate “somewhat like a journalist.” You technically interview people at your company and write Q&As. You apply for press passes to trade conventions and cover them the way a journalist would cover a convention. It’s a sliding scale, though. Occasionally, “being journalistic” means you are close to a journalist as a bottle of orange Gatorade is to an orange.

Here’s the thing, though, and I say this from experience: a lot of professional writers in the MSM are just as “journalistic” as content marketers. If you cover the film industry, for instance, and you’re not at a trade publication, chances are you’re not actually breaking “stories” as often as you are publishing explainers and breaking down fan theories. That kind of writing is closer to “making content” than it is to “doing good journalism.” So in this case, marketers just found an apt word to describe a multi-industry phenomenon.

KPIs

Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. Example: if your business objective is to increase your brand’s sales enablement program, your KPI for that goal might be “we will produce twenty-four new marketing-qualified leads (MQLs) this quarter.”

Sidenote: you might be wondering why KPIs are “key” performance indicators instead of just “performance indicators.” The answer is that marketers love to say the word “key.” You’re not just gathering coworkers in a room—you’re inviting key stakeholders. You’re not just telling an audience what a slideshow is going to involve—you’re giving them key takeaways. Don’t ask me why “key” is key—it’s just one of those marketing industry mysteries we don’t talk about, like “how did they get Henry Rollins to speak at Content Marketing World?!” and “why am I the only one in this office who washes their own coffee mug?!”

ROI

You’ll often hear marketers ask for a project or story’s demonstrated return-on-investment (ROI), which is just a fancy way of asking, “How did this do?” If you’re an MSM writer or editor, you might associate ROI with audience metrics like page clicks and social shares.

Marketers tend to have a deeper understanding of ROI because they wear more hats than the average writer at a website or magazine. At a media company, functions like social media strategy, newsletters, video, UX design, SEO, and aud dev are typically split across a team of people, but in a content marketing department, everyone does a bit of everything. That’s why all marketers are responsible for proving ROI on their work, whereas writers are often just told how their stories are doing by other teams.

SEO

Search engine optimization (SEO) is the practice of formatting online content according to parameters set by Google’s algorithm, in order to make that content appear higher on a search engine results page (SERP).

Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively. For marketers, that line is irrelevant, because the art of content creation will always come second to the science—however, you do need both to do content marketing well.

Because of a lack of education on the subject, many writers think of SEO as simply turning their headline into a question that readers might Google. Content marketing requires a more nuanced understanding of optimization, from meta data to keywords and longtail subject authority.

Snackable

If a piece of content is “snackable,” it means it’s designed to be engaged within a single sitting. A long-form piece of writing is not snackable, but an infographic posted to social media is snackable. Because content marketers typically work in a more diverse array of media formats than writers, they come up with ways to categorize these offerings.

Again, marketers fall in love with buzzwords, but you don’t have to say “snackable” to get a job in the industry. You can just call a social graphic or an infographic or a gif whatever it is.

Thought leader

Admittedly, this is the one content marketing buzzword that creeps me out. A “thought leader” is just an industry critic, talking head, or influencer, but something about that particular phrasing reminds me of Charles Manson.

I’m not alone either. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world. Thought leadership in a business setting, the article argued, is sort of weaponization of TEDTalk-style presentations, and a lot of sound and fury signifying nothing. “The rich have empowered a new kind of thinker—the ‘thought leader’—at the expense of the much-fretted-over ‘public intellectual,’” David Sessions wrote. “Whereas public intellectuals like Noam Chomsky or Martha Nussbaum are skeptical and analytical, thought leaders like Thomas Friedman and Sheryl Sandberg ‘develop their own singular lens to explain the world, and then proselytize that worldview to anyone within earshot.’”

So, it’s up to you whether thought leaders are harmless LinkedIn influencers or agents of late-stage capitalism. You should just know the term if you’re working in content marketing because a lot of folks fancy themselves thought leaders.

UGC

User-generated content (UGC) refers to any online media created by the audience members following a brand. Because marketers want to inspire relationships with their audiences, even more so than the average writer, they tend to put emphasis on UGC. If a brand asks followers to tweet their own stories about a product, or take a photo at a branded event and share with a hashtag, they’re requesting UGC.

Interestingly, MSM writers like to joke about avoiding UGC—see the whole “reply guy” controversy, the “don’t @ me” mindset, or the persistent “don’t read the comments” meme. It’s all done playfully, but the punchline is that an MSM writer doesn’t really want to be bothered with feedback from random readers. Social shares are appreciated, but a modern critic or reporter doesn’t like to think of themselves as embroiled in a constant conversation with the general public. Marketers, on the other hand, are ravenously hungry for that back-and-forth.

Now, this is just a list of thirteen marketing terms that require a bit of context for the average media employee. There are hundreds of more buzzwords, disappearing from industry conversations as quickly as they arrive, but if you know this set, you can have a productive conversation with a content marketer. So go forth and network!

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers By Emily Gaudette Translating is a tricky business.

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careerpathtips · 6 years ago

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How to apply for Android job as a fresher in India?

Mobility and mobile technologies are literally ruling the planet like never before. Now mobile has become an indispensable tool for everyone and no more an item of luxury. More so, the job of a mobile developer has become quite enriching and enticing, commanding high respect in the software industry in terms of packages and benefits. The mobile applications we use have literally transformed how we execute our day to day tasks – be it personal or business. So, what makes this profession tick and how can one become a mobile developer or precisely an Android developer. This article talks about a few key indicators that help you to set your foot in this booming career segment.

What is so great about Android?

Android enjoys the highest market share among all the operating systems across the globe. With dominance in the mobile segment, jobs in Android offer high-level job security. And above all, the Android platform is open source, enabling the developer community to share knowledge including tips, tricks, and tutorials. In fact, developers can focus on building core apps that are in day to day use. With the booming market and myriad Android applications, this is the right time to start a career in Android development. There’s a constant flow of good jobs, wherein the demand for Android apps is soaring like never before with technology being the key driver.

Here are the few important tips that can help you land a good job in Android development:

1. Acquire the right skill sets

Android development can be executed on any of the systems, be it Mac, Windows PC or the Linux computer. Here are some of the technologies, which you need to gain hands-on to become a right fit in Android development.

· Java

This is the basic building block for Android development. Hence, if you need to be successful, you need to know the concepts of Java including loops, variables, lists and control structures.

· SQL

You need to gain a basic knowledge of SQL to know how to organize the databases within the Android apps.

· Android Software Development Kit (SDK) and Android Studio

The excellent point about Android development is that all the required tools are free of cost and easy to get. You can easily download the Android SDK for free and even the Android Studio, which is the integrated development environment (IDE) for Android app development. Of course, the best part is you can easily submit your apps to Google Play Store – simply register for a Google play publisher account, follow the checklist of Android, submit it via Google Play Developer Console, let Google approve your app and you are done.

· XML

If you want to describe data, you need XML. Knowledge of XML syntax helps in designing user interface (UI) layouts, apart from parsing data feeds from the internet.

2. Be a constant learner

As this is a highly competitive and rewarding field, you need to constantly hone up your skills. Good news is that you have a number of platforms including Stack Overflow, YouTube, Android Weekly and Android Developer’s site to help you learn new tips and tricks or even help you build apps. Another good source of knowledge is to read popular Android books including Head First Java and Android Programming: Pushing the Limits.

3. Showcase your skills on popular social media sites

This is one of the popular strategies to market your skills and expertise. Showcase your Android portfolio on LinkedIn groups, Twitter chats and GitHub. This will definitely draw the attention of the prospective companies or the hiring consultants to call you for a technical meet up or even may go a one step ahead – offer you the first android programming assignment. Remember, the more you network, the more you improve the prospects of getting hired. So, always stay connected, follow the tips of the seniors and stay updated.

4. Focus on communication skills

As for any job, having good communication skills makes a huge difference at the time of hiring. Even if you are well equipped with great technical skill sets and knowledge that can even compete with the veterans in the industry, it becomes a waste, if you are not able to project your skills properly. Hence, you need to be good at communication; both oral and written that lets you describe yourself – your personality, traits and skill sets. If you still lack confidence in expressing yourself, we recommend you to join some spoken English language courses or the best way is to start communicating with your friends, colleagues to overcome the fear of the English language. Also, develop the habit of reading good books, periodicals, and newspapers regularly to improve your vocabulary and language skills.

5. Prepare and post a good resume in networking sites and job portals

Prepare a good resume that projects all your important skill sets and qualities that can catch the attention of the recruiter. If you are a fresher, you may not have much to showcase on the experience front and it would be practical to highlight only your school or college projects, achievements, awards or even extracurricular activities. Remember that your resume should not exceed more than 2 pages and is legible to read and understand. Also, it is preferable to post your latest photo on your resume, though not mandatory.

The next step is to post your resume in popular professional networking sites (Ex: LinkedIn) and job portals such as TapResume to help you get noticed among thousands of applicants. Unlike other job portals, TapResume is an exclusive job portal for technology jobs, focused on any IT domain or sub-domain.

6. Apply for the right companies

Apart from posting your resume in a job portal or a networking site, you also need to be proactive to look for opportunities matching your skill sets. Shortlist the available opportunities and do a brief research about the companies, where you intend to apply. Before you actually hit the send button to email your resume, it is mandatory to prepare a good covering letter or a note. Rather than focusing more on your skill sets, your covering email should focus more on the value you would bring to the organization and how best you are suited to work in their organizations. This would create a positive impression on the minds of the recruiters before they actually look into your resume.

7. Prepare a good question bank

Though you are yet to receive a call from prospective companies or face the actual interviews, it is better to understand the current mobility trends and prepare a good bank of probable interview questions that you might expect for the position you had applied. Take the help of the seniors in this regard and be prepared, before you actually ace the interview.

These are some of the important tips that we feel are important for you to take those first steps towards a great Android career. So, be confident, stay focused and put your heart and soul to make the best out of the opportunities to knock your door anytime.

#jobs #job portal #jobsearch #jobopening

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jobswzayef · 5 years ago

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Country Sales Manager

We believe work is not a place but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere on any device. Innovation creativity and a passion for ever improving performance drive our company and our people forward. We empower the original mobile device YOU!

What we apos re looking for As our new Country Sales Manager for the Kingdom of Saudi Arabia you will be responsible for driving growth into the market via market penetration of the entire Citrix portfolio in territory with the mindset of a territory general manager in a matrix organization. You will lead the sales team in consistently following the sales methodology and best and creative practices while leveraging channel partners and various Citrix resources for lead generation and to close deals against specific quarterly and yearly targets. Primary Duties Responsibilities

You treat employees fairly providing frequent constructive feedback and encouragement and demonstrate a sincere interest in their success and well being.

Provide training and coaching in the use and application of both processes to both reps and sales managers on delivering the methodology to their teams.

Provide ongoing training to sales reps regarding sales skills product knowledge and market focus. Teach appropriate prospecting techniques for securing new clients key account management and general account maintenance. Work with sales managers to ensure sales reps are properly trained and proficient in our sales methodology.

Conduct regular reviews of business including sales call activity lead follow up account reviews prospecting and performance for each individual sales rep personnel issues and personal professional developmental opportunities. Help identify and communicate competitive losses wins across the sales team s . Work with sales managers to manage reps to expectations.

Provide day to day guidance for sales reps and managers in matters of problem resolution sales strategies competitive analysis and pricing bids RFPs RFQs and corporate policy interpretation.

Perform key functions to recruit top notch sales reps including interviewing hiring monitoring employee feedback and documentation counseling and coaching and performance management improvement when needed. Help identify staffing needs.

Assess skill sets and provide ongoing coaching and feedback to team members in order to meet objectives reinforce sales methodology and provide guidance on career path direction. Implement personal development plans for individual team members.

Effectively manage expenses across the team s .

Meet booking commitment goals by helping to set sales strategies and manage the execution of selling via sales managers and Sales Team s .

Help identify coverage gaps geographic product etc. and manage investments to eliminate coverage gaps.

Obtain weekly sales forecasts from each sale rep and team s and prepare a management level revenue projection for the current month quarter and year. Manage and coach reps and sales managers to ensure accurate and timely forecasts which are reflected in Salesforce.com.

Communicate with remote Field and Sales team s and managers to maintain consistency with headquarters direction and strategy and inform of company activities and initiatives. Coordinates field sales programs such as quarterly business reviews and semi annual sales training.

Set and drive key Inside Sales performance metrics such as call volumes meetings bookings and new pipeline creation

Collect and communicate marketing requirements and competitive data including pricing feature needs license models and value proposition strategies to product stakeholders and senior management. Facilitate discussions cross functionally to ensure market data needs of the Sales teams are being met and issues are being addressed.

Manage the account and opportunity planning activities within the team to identify and help implement new initiatives to maximize revenue and market potential.

Demonstrate strong product knowledge and ability to articulate our value proposition ability to coach sales managers on same. Qualifications Knowledge Skills Abilities

Experience in direct selling of complex technical business solutions in the mid market space and strong understanding of business drivers for Line of Business solutions within enterprise organizations.

Self motivation self management and professionalism with advanced organizational negotiation problem solving skills and team building skills.

Advanced level of specialized sales and product solution knowledge and a solid understanding of Citrix competitive domain and technologies.

Able to articulate and understand the customer strategy and Citrix delivery infrastructure solution strategy for the specific technical area and coach sales engineering teams on the same.

Knowledge of Microsoft Office Suite CRM and opportunity management systems preferably Salesforce.com.

Ability to travel 50 of the time within assigned territory including Corporate HQ.

Experience and background in 2 tier channel distribution sales model. Basic Requirements

Bachelors degree or equivalent experience. MBA preferred

Extensive sales management experience preferably in the Information Technology industry for a multinational organization.

What youre looking for Our technology is built on the idea that everyone should be able to work from anywhere at any time and on any device. Its a simple philosophy that guides everything we do including how we work. If youre in sales well help you make your numbers and a difference with a brand you can believe in. We want employees to do what they do best every day. Be bold. Take risks. Imagine a better way to work. If we just described you then we really need to talk.

Functional Area Sales Management

About us Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever wherever and however they choose. Flexibility and collaboration is what were all about. The Perks We offer competitive compensation and a comprehensive benefits package. Youll enjoy our workstyle within an incredible culture. Well give you all the tools you need to succeed so you can grow and develop with us. Citrix Systems Inc. is firmly committed to Equal Employment Opportunity EEO and to compliance with all federal state and local laws that prohibit employment discrimination on the basis of age race color gender sexual orientation gender identity ethnicity national origin citizenship religion genetic carrier status disability pregnancy childbirth or related medical conditions marital status protected veteran status and other protected classifications. Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https www.citrix.com about legal privacy citrix recruitment privacy notice.html Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process please contact us at 877 924 8749 or email us at ASKHR citrix.com for assistance. If this is an evergreen requisition by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications. * راتب مجزي جداً. * مكافأت و حوافز متنوعة. * توفير سك�� مؤثث أو بدل سكن. * أنتقالات أو توفير بدل عنها. * توفير تذاكر السفر لمن يشغل الوظيفة و عائلته. * نسبة من الأرباح الربع سنوية. * أجازات سنوية مدفوعة الراتب بالكامل. * مسار وظيفي واضح للترقيات. * بيئة عمل محفزة و مناسبة لحالة الموظف. * تأمين طبي للموظيف و عائلته. * تأمينات أجتماعية. التقدم و التواصل مباشرة دون و سطاء عند توافر الألتزام و الجدية التامة و المؤهلات المطلوبة علي: [email protected]

#وظيفة #وظائف_شاغرة #وظائف_خالية #وظائف_كوم #وظيفة_كوم #السعودية #الكويت #الأمارات #عمان #ا

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tmmsradio-blog · 6 years ago

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‘Winter is coming’: Allies fear Trump isn’t prepared! | The END IS NEAR!

The president has discussed adding to legal team, including possibly hiring Kushner lawyer Abbe Lowell. By Philip Rucker , Carol D. Leonnig , Josh Dawsey and Ashley Parker August 29 at 8:11 PM President Trump’s advisers and allies are increasingly worried that he has neither the staff nor the strategy to protect himself from a possible Democratic takeover of the House, which would empower the opposition party to shower the administration with subpoenas or even pursue impeachment charges. Within Trump’s orbit, there is consensus that his current legal team is not equipped to effectively navigate an onslaught of congressional demands, and there has been broad discussion about bringing on new lawyers experienced in white-collar defense and political scandals. The president and some of his advisers have discussed possibly adding veteran defense attorney Abbe Lowell, who currently represents Trump son-in-law and senior adviser Jared Kushner, to Trump’s personal legal team if an impeachment battle or other fights with Congress emerge after the midterm elections, according to people familiar with the discussions. Trump advisers also are discussing recruiting experienced legal firepower to the Office of White House Counsel, which is facing departures and has dwindled in size at a critical juncture. The office has about 25 lawyers now, down from roughly 35 earlier in the presidency, according to a White House official with direct knowledge. Trump announced Wednesday that Donald McGahn will depart as White House counsel this fall, once the Senate confirms Supreme Court nominee Brett M. Kavanaugh. Three of McGahn’s deputies — Greg Katsas, Uttam Dhillon and Makan Delrahim — have departed, and a fourth, Stefan Passantino, will have his last day Friday. That leaves John Eisenberg, who handles national security, as the lone deputy counsel. Trump recently has consulted his personal attorneys about the likelihood of impeachment proceedings. And McGahn and other aides have invoked the prospect of impeachment to persuade the president not to take actions or behave in ways that they believe would hurt him, officials said. Still, Trump has not directed his lawyers or his political aides to prepare an action plan, leaving allies to fret that the president does not appreciate the magnitude of what could be in store next year. This account of the president and his team grappling with a potential crisis is based on interviews this week with 26 White House officials, presidential advisers, and lawyers and strategists close to the administration, most of whom spoke on the condition of anonymity to be candid. Trump attorney Rudolph W. Giuliani said he and the president have discussed the possibility that special counsel Robert S. Mueller III will issue a damning report to Congress. “We’ve talked a lot about impeachment at different times,” Giuliani said. “It’s the only thing that hangs out there. They can’t charge him.” If Democrats control the House, the oversight committees likely would use their subpoena power as a weapon to assail the administration, investigating with a vengeance. The committees could hold hearings about policies such as the travel ban affecting majority-Muslim countries and “zero tolerance” family separation, as well as on possible ethical misconduct throughout the administration or the Trump family’s private businesses. White House officials defended Trump’s lack of preparation by saying he is focused squarely on helping Republicans preserve their majorities in the Nov. 6 midterm elections rather than, in the words of one senior official, “panicking about something that could happen.” Any Democratic salvos would not happen until new members take office in January, which Trump advisers said seems like eons away in an administration juggling so many immediate problems. As a result, preparing for possible impeachment proceedings is not at the top of Trump’s to-do list. “I don’t know if he’s really thought about it in depth yet,” Giuliani said. One source of growing anxiety among Trump allies is the worry that the president and some senior White House officials are not anxious enough. Although Trump sometimes talks about impeachment with his advisers, in other moments, he gets mad that “the i-word,” as he calls it, is raised, according to his associates. “Winter is coming,” said one Trump ally in close communication with the White House. “Assuming Democrats win the House, which we all believe is a very strong likelihood, the White House will be under siege. But it’s like tumbleweeds rolling down the halls over there. Nobody’s prepared for war.” Trump has told confidants that some of his aides have highly competent lawyers such as Lowell, who represents Kushner, and William A. Burck, who represents McGahn as well as former White House chief of staff Reince Priebus and former White House chief strategist Stephen K. Bannon. “He wonders why he doesn’t have lawyers like that,” said one person who has discussed the matter with Trump. Another adviser said Trump remarked this year, “I need a lawyer like Abbe.” Giuliani said that he has not heard of Trump considering adding Lowell to the team but that he would be a great choice because of his thorough and aggressive style. “This president might like that better,” Giuliani said. “If he thinks someone isn’t being tough enough, he has a tendency to go out to defend himself. And that’s not good.” Lowell declined to comment, and people familiar with the talks said it was unclear whether he would have the time for or interest in working for Trump, considering that he already represents Kushner. Mark Corallo, a former spokesman for Trump’s legal team, recommended that the president hire lawyers who are “real scholars of the Constitution” and who are well versed in history’s impeachment proceedings for Bill Clinton and Andrew Johnson. “I would think that the type of lawyer most able to handle the impeachment scenario would be someone from the appellate and Supreme Court bar — someone of the Ted Olson or Paul Clement or Andy Pincus level, someone who knows how to make the kind of arguments should it come to a vote in the Senate,” Corallo said. Emmet Flood, a White House lawyer and McGahn ally who handles the special counsel’s Russia investigation, has long been considered a top prospect to replace McGahn. People close to Flood said that if Trump offers him the counsel’s job, he would have to evaluate how best he could continue his priority of serving as the White House’s chief strategist with the Mueller probe. Flood, often described as a lawyer’s lawyer, is in many ways the opposite of Trump and Giuliani, yet the president has told advisers he is impressed by Flood’s legal chops and hard-line positions defending the prerogatives of the White House. “The next White House counsel needs to be prepared for a lot of interactions on the Hill,” said Sen. Lindsey O. Graham (R-S.C.). “If the Democrats do take back the House, you can expect the White House counsel to be center stage in answering subpoenas and really in the middle of it all.” White House officials said Trump is working hard on the campaign trail to prevent Democrats from winning a majority in either the House or the Senate. “We don’t expect Democrats to take over,” White House press secretary Sarah Huckabee Sanders said. “Democrats have no message other than to attack the president. . . . If they want to go backwards, they can vote for Democrats. If they want to continue moving forward under President Trump, they should vote for people that support his policies.” White House aides, including deputy chief of staff Johnny DeStefano and political director Bill Stepien, have tried to ratchet down Trump’s expectations for the elections, saying that projections look grim in the House. Some of Trump’s advisers, including recently departed White House legislative affairs director Marc Short, have said that Democrats winning the House could help the president’s reelection chances in 2020 if they overplay their hand going after Trump, as Republicans did in Clinton’s second term. Trump has so far not accepted that argument, often saying that Republicans are going to keep the House, according to people familiar with the talks. Many Trump associates inside and outside the government say the opposite. They warn that a Democratic House majority could all but paralyze the White House with investigations, requests for documents and calls to testify on any number of issues, including Trump’s businesses. One adviser recalled recently telling Trump, “They will crush you if they win. You don’t want them investigating every single thing you’ve done.” Another concern is that the White House, which already has struggled in attracting top-caliber talent to staff positions, could face an exodus if Democrats take over the House, because aides fear their mere proximity to the president could place them in legal limbo and possibly result in hefty lawyers’ fees. “It stops good people from potentially serving because nobody wants to inherit a $400,000 legal bill,” said another Trump adviser. Trump allies privately worry that the West Wing staff is barely equipped to handle basic crisis communications functions, such as distributing robust talking points to key surrogates, and question how the operation could handle an impeachment trial or other potential battles. Trump sees the administration as having a singular focus — him — and therefore is less concerned with the institution of the presidency and not aware of the vast infrastructure often required to protect it, according to some of his allies. Source: ‘Winter is coming’: Allies fear Trump isn’t prepared for gathering legal storm Read the full article

#TraitorTrump #TRE45ON #TreasonSummit #TrumpKnew #BenedictDonald #BenedictTrump #TraitorDon #TraitorInChief #Traitors #TraitorsInCongress #TraitorsSupportTraitorTrump #TraitorSummit #treason #TreasonousGOP #TreasonousTrump

0 notes

b2binfographic · 7 years ago

Text

Director, Social & Content Marketing Strategist

Description The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined. Job Description: The Director serves as the lead strategic voice and coach for the Social Content & Engagement Strategy team. This role is tasked with developing, implementing and integrating social media and content marketing into our core services by serving clients’ strategic marketing needs. He/she is a team lead who oversees a portfolio of clients and contributes to new business development. We are looking for candidates that possess a true passion for building innovative experiences and can develop content marketing programs that engage consumers. Responsibilities: As the leader of the Social Content & Engagement Strategy team, you will oversee all social and content marketing strategy, develop briefs, guide creative concepting, ensure delivery meets best practices, and oversee the execution of programs for leading CPG brands like Regions Bank, The Fresh Market, Michelin and Holland America Line Embody a content marketing mindset including the ability to marry the strategy with the brand’s attitude, tone & voice Evangelizes about how Social Content & Engagement Strategy can drive growth (both brand and product); translates that message into real-world practices and applications Curiosity for uncovering emerging social media platforms and/or first-mover opportunities with existing platforms Successfully manage multiple internal and external initiatives/projects in a deadline driven environment Drive develop and maintenance of account wide best practice documents, oversee POV documentation on new platforms and significant platform updates Oversight of ongoing optimization of the social strategy, playbook, community management process, and content creation process to improving our delivery and enhance results Oversight of all social media campaign content in partnership with the Social Media Strategist, Community Managers, planning, and creative team Extrapolate key findings and results into relatable and actionable insights Ensures campaign goals/KPIs are set and met Collaborate closely with partner agencies and clients Serve as the POC between the agency and social media platforms Supervise and train junior level resources Support knowledge sharing between the Marketing Engagement practice and other disciplines Support and contribute to business development opportunities as they arise Manages the recruitment, retention and professional development of your immediate team Determines the roles, responsibilities and expertise needed to scale and grow the Marketing Engagement practice Qualifications: BA/BS in Advertising, Marketing, PR, Liberal Arts, Journalism or New Media 5+ years of dedicated social media experience with a focus on consumer brands CPG category experience, specifically beauty and/or packaged foods Experience using the Percolate platform is a plus Has demonstrated a proven knowledge of major and emerging social channels, specific rules of engagement for brands/advertisers, and general platform policies Must have active accounts across key social media sites including, but not limited to, Facebook, Instagram, Twitter, and Snapchat Has established an understanding of digital the marketing space (social, paid media, analytics, UGC, influencers, third-party listening) Has created/managed a social media discipline within an agency or business Has created/managed multiple influencer programs Has created/integrated social media into overall marketing strategies Has created/integrated content marketing into overall marketing strategies Demonstrates the ability to lead a team in a highly talented and collaborative environment Participated in successful new business pitches Excellent project management, problem solving, interpersonal, presentation and written/verbal communication skills Has exhibited proficiency with online tracking methodologies and measurement best practices Has demonstrated strong relational skills (client, internal team, partner agency, vendor) A keen eye for detail - be proactive, and process driven Ability to multitask, delegate efficiency, and thrive in a fast-paced, dynamic environment with minimal supervision This position is a full-time opportunity located in Miami, FL As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200. Read the full article

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rollinbrigittenv8 · 7 years ago

Text

Skift Is Hiring a Research Director and Sales Executive to Start 2018

Skift Take: Come work for the best travel media company on the planet!

— Rafat Ali

Skift hit the ground running in 2018, and we’re starting the year looking to make two significant hires as we ramp up the team. We are seeking to hire a Senior Director, Skift Research to lead this cutting-edge area of our business, and a Skift Sales Executive — Branded Content, who will become a key player in our renowned Branded Content group.

If you have the qualifications — or know someone who does — to fill one of these roles at the most dynamic travel media company on earth, then read the job descriptions below and please get in touch.

Senior Director, Skift Research

Skift, the best travel media company on the planet, is seeking a full-time Senior Director of Skift Research, based in New York City, to lead Skift’s primary research group of highly motivated analysts. The right candidate should have demonstrated experience in leading an analyst team, with a solid understanding of the travel vertical and business, tech, marketing, and financial strategies within the various sectors of travel. This role, which is key to build Skift’s overall revenue and subscriber base, reports directly to the CEO.

What You’ll Do

Skift Research is aimed at marketers, strategists, and technologists in the global travel industry. The senior director will oversee a team of high-energy analysts who publish twice-monthly Skift Research Reports, Data Sheets, and Analyst Calls for paid subscribers. You will be an instrumental part of designing and driving the evolution of Skift’s research department, products, and services, that in turn will drive Skift’s overall thought leadership in the travel sector and beyond. You will also drive and lead partnerships with third-party research firms and data vendors, to help build a better research product.

Responsibilities

Set Skift Research’s annual canvas: Identify disruptive industry and consumer trends that reshape and redesign the travel industry landscape and build the slate of research reports around them.

Build the research report and product schedule; manage the team effectively to improve the quality and timeliness of delivery of reports, podcasts, and analyst calls.

Cultivate sources; manage relationships with key industry executives; use research methods to form data analysis and artfully narrate the perspective/facts in Skift’s tone, making recommendations that are essential to the industry.

Oversee all freelancers and analysts with the structure, focus, and sources for reports; edit reports and work inter-departmentally to deliver products on time.

Actively involved in writing some of the key reports yourself, with help from other analysts as needed.

Build a data bank around the product schedule for use in all Skift Research products.

Work inter-departmentally to not only deliver products on time, but also provide assistance with the development of creative marketing and sales tactics to further enhance research subscriptions and sales growth.

Work with Enterprise Sales team to measure, analyze and grow the subscriber community. Help close the larger sales deals as the topic expert.

Talk to our subscribers to understand their research needs and help build a customer-and-market-centric research practice around their needs.

Attend conferences, speaking engagements, and other media as our research lead.

Work with the CEO and senior management to direct pricing, marketing, sales, and product strategy for Research products.

Professionally develop a team of junior- and senior-level analysts.

As the team grows, lead the hiring for the new analysts in the U.S. and the rest of the world.

Closely work with editorial leadership to coordinate and cross-promote each other’s work.

Requirements

10–12 years experience as a senior-level research analyst and team leader in research

Demonstrated record of leading teams of analysts

Demonstrated understanding of financial acumen and analysis of companies and sectors

Solid understanding of the travel vertical and business preferred

Track record of researching, writing, and editing long-form research reports with a focus on big-picture trends and technology

Familiarity with online and offline research tools and survey methods

Extremely comfortable working in a lean environment

A strong record of academic achievement: B.A. or B.S. minimum; M.B.A. or M.S. preferred

Ability to work with a team under tight deadlines and handle multiple tasks

Highly organized and can prioritize your own work and the team’s work to deliver highly polished products

NOTE: PLEASE APPLY WITH A COVER LETTER AND YOUR RESUME TO OUR CEO Rafat Ali at [email protected]

NOTE: Skift is an affirmative action employer that hopes to recruit and advance qualified minorities, women, persons with disabilities, and covered veterans. OUR GOAL FOR OUR TEAM AND CULTURE IS TO REFLECT THE DIVERSITY OF THE GLOBE OF TRAVELERS.

Skift Sales Executive — Branded Content

Skift, the best travel media company on the planet, is seeking a full-time Sales Executive — Branded Content to become an essential part of our growing team. The right candidate will be a self-starter who enjoys selling, has a proven track record closing business, and understands the consultative sales process. The position requires a lot of listening, understanding the client’s communication objectives, and then coming up with branded solutions that Skift can help them with. This is a client-facing position in an energetic and dynamic work environment.

What You’ll Do

The Sales Executive — Branded Content will take ownership of accounts developed and provided as leads across various travel industry sectors, as well as develop new business on their own. This candidate will develop client relationships through in-person meetings, phone calls, and conference attendance. Responsibilities will include, but are not limited to: developing new business, setting and taking client meetings in-person and over the phone, putting together sales proposals, facilitating and creating sales contracts and media plans, etc.

Key Responsibilities

Independently build a large pipeline of leads to drive RFPs and IOs

Build relationships with brand contacts and explain the power of advertising platform

Work with sales planning team to build and present proposals to our advertising partners and prospects

Must have an understanding of digital technology and revenue ecosystem and be able to explain product benefits within this context

Manage a robust pipeline and accurately forecast new business closure rate and revenue booked in Salesforce

Work closely with VP of sales to consistently achieve and exceed revenue goals

Interact with the account management team to effectively manage client expectations and ensure successful campaign delivery

Convey field intelligence to product management teams in regard to development features

Involve sales management as needed or required

Minimum Requirements

Experienced digital seller with 3–5 years experience

Experience and understanding of the travel industry would be an asset

Experience in B2B media sales also a plus, but not required

Proven communication, presentation, phone etiquette and general sales skills

Experience in a lead generating/sales planning/sales position, preferably at a digital media company

Understanding of branding and performance campaigns

Experience in structuring and negotiating deals within the digital media space

A true passion for online content, native advertising and a strong sales drive

Strong analytical skills to collect business intelligence by conversing with clients and monitoring/identifying trends in data and in generated reports

Excellent technological skills and ability to quickly learn what is needed to support the campaigns’ successful implementation and optimization

The will and ability to work in a fast-paced, ever-evolving environment and learn, learn, learn!

Working knowledge of Salesforce

Existing media relationships are highly, highly preferred*

Percent travel required (approximate): <10%

PLEASE APPLY WITH A COVER LETTER AND YOUR RESUME to [email protected]

0 notes

makeitwithmike · 7 years ago

Text

Land Your Dream Job in Social Media: Resume Template, Tips, Resources

By Christina Newberry

The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories.

Image via Pew Research Center.

Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide.

So, you want to know how to find a job in social media? Here are some key ways to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package—including a resume template—to help you land a social media job.

Table of contents

A step-by-step guide to landing a job in social media

Social media resume tips

Social media resume templates

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.

A step-by-step guide to landing a job in social media

1. Understand what role is right for you

While social media professionals can have many different job titles, their work tends to break down into six main types of role:

Social media management

Analytics and strategy

Content creation

Community management

Campaigns and promotion

Social media advertising and paid promotion

In smaller companies, these roles may all be bundled into one position. That means when applying to a small team, you’ll likely want to present yourself as a social media generalist, with broad skills across all of these areas, whereas for larger social teams you’ll want to highlight your specific expertise in one key role.

It’s never too early to start thinking about which type of role you’re best suited for so you can focus your job search, education, and skill-building using the right framework.

2. Establish a presence on social media

Your social media accounts reveal a lot about you—and prospective employers are likely to seek that information out, looking for clues about your qualifications for the job or your fit with the corporate culture based on what you post online.

Still, according to a national Harris Poll survey on behalf of CareerBuilder, nearly half of hiring managers who use social media to screen candidates have found something that caused them to take someone out of the running for a job. The worst social media offenses? Provocative or inappropriate photos, videos, or information (46 percent) and information about drinking or using drugs (43 percent).

So, should you just lock down your social media profile? No. The CareerBuilder survey also found that a third of hiring managers who screen using social media found something on social that actually caused them to hire a candidate.

When thinking about how to get a job in social media, take a close look at your social profiles to make sure they show you at your best. Look for any less-than-ideal posts or photos you may have shared back in your carefree college or high-school days, and ensure your most recent posts showcase your current skills and relevant expertise.

Here are some key strategies to keep in mind when developing your professional social media presence.

Craft a professional bio that showcases your personality, maintaining consistency in your key points but tailoring the length and tone for each social network. Check out our posts about how to write an effective bio for Twitter and Instagram.

Keep your profile image professional and consistent across networks, but resize it to the optimal dimensions for each network using these image specifications.

Post to your social channels regularly and with interesting insights, whether by creating your own content or sharing your thoughts on content created by others.

Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what’s happening in the industry and keep an eye out for job postings.

Connect with people in your industry through Twitter chats, LinkedIn Groups, and other social spaces where you can foster relationships that provide mutual value and extend your network. Keep in mind that 70 percent of people who were hired in 2016 had an existing connection at the company, and referred applicants are 15 times more likely to be hired than those who apply through a job board.

If you’d like an inside look at how these strategies worked for a real person, Hootsuite copywriter Sarah Dawley shares how she used social (especially Twitter) to kick start her own social media career in her blog post How to Land Your First Job Using Social Media.

3. Know your stuff

Social media professionals wear a lot of hats, with responsibilities ranging from writing to revenue tracking, often all wrapped up into one position. They also need to have their finger on the pulse of the industry, knowing about the latest developments in social that can have a big impact on social media strategy.

Hootsuite Academy offers free online social media courses on key topics like social marketing, content marketing, and social advertising. More than 200,000 social media professionals have benefitted from this online learning program developed by Hootsuite’s social media experts.

More advanced users can pursue official Hootsuite Academy certifications. Completing these will get you listed in the Hootsuite Academy Directory alongside other certified social media pros.

Many social networks also have their own training and certification programs to help social media professionals learn the best ways to use each network’s specific tools—and highlight that proficiency to potential employers on your resume. You can learn about Facebook Blueprint, Google AdWords certification, Twitter Flight School, Pinterest Propel, and more in our post on brand certifications to make you a better social media marketer.

Keep in mind that training is an ongoing process. Pew Research Center data shows that more than half of American adults across all job sectors say it will be essential to engage in ongoing training and skills development throughout their working life in order to remain employable—and 35 percent of working adults say they need more education or training now to get ahead in the job they already have. This is especially true for social media professionals, who work in a landscape that is constantly changing.

4. Get hands-on experience

It may be frustrating to browse social media job postings, only to find that they all require at least some level of experience. So, how do you get that experience if you’re seeking out your first social media job?

Whether you’re a new graduate, a marketing generalist who wants to specialize, or a veteran marketer who wants more hands-on social experience, here are some options to help beef up your resume and gain the experience you need to bring value to future employers:

Volunteer to create or manage the social media accounts for a charity or community organization you’re involved with or that speaks to your personal values. If you don’t have the time to take on an ongoing commitment, look for opportunities to get involved with the social media for an event, which will have a set end date.

Look for a social media internship to develop real-world on-the-job skills. Make sure the internship aligns closely with your desired career path so that you gain the most relevant experience.

If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence.

Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.

5. Use social media to find positions

Job seekers in all fields are turning to social media to connect with companies and look for work. In fact, watching for posts about employment opportunities is the most common reason for internet users in Spain to follow brands on social, while the amount of time U.K. internet users spent on LinkedIn jumped 87 percent between December 2016 and March of this year.

LinkedIn is the obvious choice when it comes to searching out jobs using social media—the network currently has more than 10 million job listings. But beyond its job search functionality, LinkedIn offers important networking opportunities for social media professionals, especially through LinkedIn Groups.

Social channels also provide an important way to research prospective employers and learn about company culture. Facebook and LinkedIn are the most common channels for researching prospective employers, except among 18- to 29-year-olds, who favor Instagram for this purpose. Company hashtags (for example, #hootsuitelife and #hootjobs) can give you a peek inside a company’s office life and highlight current job postings.

6. Create a standout resume

Here’s the simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no decision about you.

They might not even see all the resumes submitted, as an HR person, recruiter, or even software might conduct an initial screen to match applicants against the job requirements.

In fact, a recent study found that recruiters spend on average only six seconds screening each resume.

Now let’s look at some key ways to get your resume into the “in” pile and avoid the “out” pile on that critical first sort.

Social media resume tips

Address the job requirements

Read the job posting carefully and make sure your resume addresses all of the points required. You may even want to mirror the language from the ad to make it easy to match your experience to the requirements—especially in case the first sort is done by software.

Also, be sure to address the requirements stated for the application package itself. For example, while only 26 percent of recruiters view cover letters as important, you’ll be setting yourself up for failure if you don’t include a cover letter when the job posting requests one.

Quantify your results

Many organizations are focused on proving the ROI of social, so highlight experience that demonstrates you can get results—including numbers from real-world wins whenever possible.

For example, you could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Keep this tight and to the point, using active language.

Highlight your knowledge of the company

Tailor your application to each company, and be sure to include a sentence that shows you know what the company is all about. Then, highlight how you can contribute to the company’s goals or what you can contribute to the specific role or the corporate culture.

For example, if you regularly participate in a company’s Twitter chat (like #hootchat), be sure to say so and highlight something you’ve learned.

Focus on the details

Be sure to proofread your application. Reading it out loud is a great way to slow yourself down and catch mistakes. It’s also worth asking a friend or colleague you trust to take a look with a fresh set of eyes.

Social media resume template

Since a standout resume is critical, we’ve created a a few resume templates for social media marketing professionals to ensure you cover all the bases.

To use the templates simply click File in the upper left-hand corner, then select Make a copy from the drop-down menu.

Social Media Resume Template (version no. 1)

Social Media Resume Template (version no. 2)

Social Media Resume Template (version no. 3)

Happy job hunting.

Learn the social media marketing skills you need to land your dream job with free training from Hootsuite Academy.

Get Started

The post Land Your Dream Job in Social Media: Resume Template, Tips, Resources appeared first on Hootsuite Social Media Management.

The post Land Your Dream Job in Social Media: Resume Template, Tips, Resources appeared first on Make It With Michael.

from Land Your Dream Job in Social Media: Resume Template, Tips, Resources

#Land Your Dream Job in Social Media: Resume Template #Tips #Resources

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unifiedsocialblog · 7 years ago

Text

Land Your Dream Job in Social Media: Resume Template, Tips, Resources

Image via Pew Research Center.

Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide.

Table of contents

A step-by-step guide to landing a job in social media

Social media resume tips

Social media resume templates

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.

A step-by-step guide to landing a job in social media

1. Understand what role is right for you

While social media professionals can have many different job titles, their work tends to break down into six main types of role:

Social media management

Analytics and strategy

Content creation

Community management

Campaigns and promotion

Social media advertising and paid promotion

It’s never too early to start thinking about which type of role you’re best suited for so you can focus your job search, education, and skill-building using the right framework.

2. Establish a presence on social media

Here are some key strategies to keep in mind when developing your professional social media presence.

Keep your profile image professional and consistent across networks, but resize it to the optimal dimensions for each network using these image specifications.

Post to your social channels regularly and with interesting insights, whether by creating your own content or sharing your thoughts on content created by others.

Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what’s happening in the industry and keep an eye out for job postings.

3. Know your stuff

More advanced users can pursue official Hootsuite Academy certifications. Completing these will get you listed in the Hootsuite Academy Directory alongside other certified social media pros.

4. Get hands-on experience

Look for a social media internship to develop real-world on-the-job skills. Make sure the internship aligns closely with your desired career path so that you gain the most relevant experience.

If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence.

Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.

5. Use social media to find positions

6. Create a standout resume

Here’s the simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no decision about you.

They might not even see all the resumes submitted, as an HR person, recruiter, or even software might conduct an initial screen to match applicants against the job requirements.

In fact, a recent study found that recruiters spend on average only six seconds screening each resume.

Now let’s look at some key ways to get your resume into the “in” pile and avoid the “out” pile on that critical first sort.

Social media resume tips

Address the job requirements

Quantify your results

Many organizations are focused on proving the ROI of social, so highlight experience that demonstrates you can get results—including numbers from real-world wins whenever possible.

For example, you could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Keep this tight and to the point, using active language.

Highlight your knowledge of the company

For example, if you regularly participate in a company’s Twitter chat (like #hootchat), be sure to say so and highlight something you’ve learned.

Focus on the details

Social media resume template

Since a standout resume is critical, we’ve created a a few resume templates for social media marketing professionals to ensure you cover all the bases.

To use the templates simply click File in the upper left-hand corner, then select Make a copy from the drop-down menu.

Social Media Resume Template (version no. 1)

Social Media Resume Template (version no. 2)

Social Media Resume Template (version no. 3)

Happy job hunting.

Learn the social media marketing skills you need to land your dream job with free training from Hootsuite Academy.

Get Started

The post Land Your Dream Job in Social Media: Resume Template, Tips, Resources appeared first on Hootsuite Social Media Management.

Land Your Dream Job in Social Media: Resume Template, Tips, Resources published first on http://ift.tt/2rEvyAw

0 notes

bizmediaweb · 7 years ago

Text

Land Your Dream Job in Social Media: Resume Template, Tips, Resources

Image via Pew Research Center.

Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide.

Table of contents

A step-by-step guide to landing a job in social media

Social media resume tips

Social media resume templates

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.

A step-by-step guide to landing a job in social media

1. Understand what role is right for you

While social media professionals can have many different job titles, their work tends to break down into six main types of role:

Social media management

Analytics and strategy

Content creation

Community management

Campaigns and promotion

Social media advertising and paid promotion

It’s never too early to start thinking about which type of role you’re best suited for so you can focus your job search, education, and skill-building using the right framework.

2. Establish a presence on social media

Here are some key strategies to keep in mind when developing your professional social media presence.

Keep your profile image professional and consistent across networks, but resize it to the optimal dimensions for each network using these image specifications.

Post to your social channels regularly and with interesting insights, whether by creating your own content or sharing your thoughts on content created by others.

Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what’s happening in the industry and keep an eye out for job postings.

3. Know your stuff

More advanced users can pursue official Hootsuite Academy certifications. Completing these will get you listed in the Hootsuite Academy Directory alongside other certified social media pros.

4. Get hands-on experience

Look for a social media internship to develop real-world on-the-job skills. Make sure the internship aligns closely with your desired career path so that you gain the most relevant experience.

If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence.

Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.

5. Use social media to find positions

6. Create a standout resume

Here’s the simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no decision about you.

They might not even see all the resumes submitted, as an HR person, recruiter, or even software might conduct an initial screen to match applicants against the job requirements.

In fact, a recent study found that recruiters spend on average only six seconds screening each resume.

Now let’s look at some key ways to get your resume into the “in” pile and avoid the “out” pile on that critical first sort.

Social media resume tips

Address the job requirements

Quantify your results

Many organizations are focused on proving the ROI of social, so highlight experience that demonstrates you can get results—including numbers from real-world wins whenever possible.

For example, you could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Keep this tight and to the point, using active language.

Highlight your knowledge of the company

For example, if you regularly participate in a company’s Twitter chat (like #hootchat), be sure to say so and highlight something you’ve learned.

Focus on the details

Social media resume template

Since a standout resume is critical, we’ve created a a few resume templates for social media marketing professionals to ensure you cover all the bases.

To use the templates simply click File in the upper left-hand corner, then select Make a copy from the drop-down menu.

Social Media Resume Template (version no. 1)

Social Media Resume Template (version no. 2)

Social Media Resume Template (version no. 3)

Happy job hunting.

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automaticviews · 8 years ago

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Top 15 Social Media Strategies For Start-Ups In 2017

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It’s the middle of 2017 and SMM (or social media marketing) is only getting bigger. A start-up might lack budget and experience but with right planning and implementation, it can rock social media promotions. Let’s find out some top suggestions for booming social media growth for your start-up:

Chalk out a blue print

Writing down a SMM blue print is the first step. This should include the objective of your network-specific social media campaign and the goals you are determined to achieve. Give yourself a particular deadline and budget. If the plan doesn’t work within that frame, then replace it with the new one. When you break down the goals, the undertaking would appear to be achievable.

Be confident with the “metrics”

The presence of your start-up in social media must not become an ego trip for you in terms of achieving high volumes likes/comments. Pay special mind to data like- how many times your contents have been retweeted? Are they shared on SlideShare? Do prominent niche-bloggers establish outbound links to your sites? These pieces of information will help in the organic growth of your brand.

Tap on the right social networks

Scattering your brand’s presence in every social media network would be mind-boggling for a newbie. So start specifically. In case your company is food start-up, having strong presence in visual medium such as Facebook, Instagram is a must. On the other hand, for a knowledge-based start-up , LinkedIn is a more important medium than Instagram.

Get inspired but not influenced

You must go through case studies before you implement your social media strategies. Which is the pioneering start-up in your field? Is there anything in its social media marketing that you can tweak and implement in your own way? Learn by examples of trailblazers but don’t lose your identity in the process.

Don’t lose on frequency

Are you targeting Indian audience or American? Depending upon that, the recurrence of your posting should be chosen. The time-zone is important. Posting something fascinating when it’s midnight for your target audience will be a lost opportunity. Additionally, publish minimum thrice-a-week. Don’t let your social media pages sleep be stagnant.

Learn the free tools

Building an online presence is costly. Mastering the free social media tools will only make the journey less-taxing-on-the-pocket. Keyword Planner or BuzzSumo will do it easier for you to right keywords content creation. Utilize Google Analytics to track the traffic, and other metrics your page is getting every day. HootSuite make it less demanding to manage all the pages from one place.

Focus on content

Focusing on content should be the mainstay of your social media marketing strategy. Low-quality pictures on Instagram, misinformation in your Facebook post can downgrade the image of your start-up among clients. Along with building your product, create quality content also. This is the cheapest, most effective and organic way to gain more followers, bring on extraordinary customer engagement and retain loyalty.

Recruit energetic people

Recruiting right people in your social media marketing team is a crucial variable you can’t undermine. There are many marketing veterans who are still reluctant in handing SMM themselves. If that is the case, then don’t delay to tap onto fresh blood. On the off chance that budget is tight, then roping in experienced freelance social media marketers would be a smart approach.

Cross-promotion is key

Do you have an expansive number of followers on Facebook? Then request them to connect to your company page on Pineterest too. When you post a vital content in your company blog, share it in Google-Plus or Twitter as well. There are some cool apps that allow you to add free-of-cost “share” buttons on your Facebook post for Twitter, Insta and Pineterest.

Do social media audit regularly

Doing social media audits regularly can bring out one aspect clear- are your social media methodologies matching up with the pre-set goals and objectives? Which social media platform is leveraging best user-interaction? What is not working for the other sites? How your competitor is performing on them? Focusing on these answers is a must to measure the ROI on social media campaigns.

Make yourself accessible

Pick-up any prominent start-up these days and you will find that the CEO/founder has a mini celeb status herself/himself in the social media sphere. Let your Facebook profile remain open to follow for users. Share quality content with them, post intriguing pictures/quotations, do Q/A sessions in Quora or Reddit. In many ways, you can increase your customer engagement, which will reflect upon sales conversions in the long run.

Don’t afraid to think out-of-the-box

The essence of a start-up lies with innovation. Then why your social media strategy should be anything other than that? Don’t afraid to come up with creative and out-of-the-box ideas. Take help of various social media analytical tools like Moz, Hootsuite, and Google Analytics to guide you. You can pull off giveaways, Instagram series, podcasts, blogging contest and so many other exciting marketing tactics with social media- effortlessly.

Partake in groups

Regardless of whether it’s Facebook or LinkedIn, joining groups that belong to your niche increases customer engagement as well as number of followers. As a founder/CEO, put forth valuable points in the group discussions to draw in new users. Don’t hesitate to utilize the search bar of Facebook as well as Twitter to discover target audience. Follow the ones who have sizeable followers and quality tweets/posts of their own.

Bring on the humane touch

Obliviously you will be selling your product on your social media profiles, yet all the while, don’t lose the humane touch when you are communicating with the users. Take help of Facebook chat messenger that has made it easier with its bots these days, to dish out customized messages. This is a fantastic approach to win customer loyalty.

Stay informed with industry trends

There is such a variety of brands in the social media that you need to generate strong pushes frequently in order to stand-out. Paid amplification of your brand or hiring internet influencers is ruling the roost in SMM right now. Utilizing Hashtags intelligently is another one. Don’t bombard your users with Hashtags. Do it in such a way that they find your content without getting irritated.Developing your start-up’s social media presence can be both- exciting as well as intimidating. But with right strategies, smart execution and experimentation, there is no reason you won’t kill it.

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guestu · 8 years ago

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The current challenges for hotels

What are the biggest challenges and concerns that hotels face these days and how can they be tackled? To answer these questions, nothing better than hearing from hotel managers themselves. Below are a few thoughts collected by Hotel Management. There is a general optimism… with some reluctance.

David Kong, president and CEO of Best Western Hotels & Resorts, talks about the steps hoteliers are taking now to drive revenue. He argues that anyone who wants to be successful in business needs to focus on the top line, adding: “Most industry veterans have learned difficult lessons during the past downturns and are already operating more efficiently and effectively. Smart operators should think about investing and growing their revenue, not reducing expenses”.

David Pepper, CDO of Choice Hotels International, says that the biggest barrier for the industry right now “is that too many customers still don’t realize they can get the best hotel deal by going directly to the brand’s proprietary website”. To counter this, he says it’s essential to work on changing these perceptions by providing more value to customers who book directly with the property.

Thomas Magnuson, CEO and co-founder of Magnuson Hotels, expresses his concern about the occupancy gap between major cities and peripheral areas. He presents concrete numbers about this situation last year: while the total U.S. occupancy average for 2016 was 65 percent, when they took out the luxury segment and the top 26 markets, it came down to 56 percent.

Rajiv Trivedi, VP and CDO at La Quinta Inns & Suites discusses the popularity of select-service hotels among business and leisure travelers. He advices hotels to spend less on services and instead provide meaningful experiences, by focusing on what distinguishes them from the competition.

William A. Meyer, chairman of Meyer Jabara Hotels, says hotels need to cut unnecessary expenses “because every dollar spent is a productive one”. He intends to cut down insurance costs such as health, comp, property and liability by 10 percent.

John Edwards, CIO of Red Lion Hotels Corporation, examines the emerging technologies in hotels: beacons, Wi-Fi positioning, indoor navigation and similar technologies. He says that with the growth of mobile solutions, positioning will be a great tool to improve customer service. Edwards provides a concrete example: “Why do guest service staff need to run extra towels to a guest if a room attendant is nearby and the systems are intelligent enough to know that room attendant is there and available to deliver towels right now?

Paul Sacco, president and CDO of TPG Hotels & Resorts emphasizes that “recruiting, hiring, training and retaining top talent will be key in the coming year”. In his opinion, hotels should closely monitor employee opinion surveys and continue to treat the human capital as important assets to their global strategy.

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b2binfographic · 7 years ago

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Director, Social & Content Marketing Strategist

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