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Nike Introduces the Cosmic Runner: Revolutionizing Running for the Next Generation
Nike is redefining running for the next generation with the Cosmic Runner, a silhouette made just for kids, powering their pursuits in sport and play.
The world is a kid’s racetrack, and the Cosmic Runner is designed to inspire youth to try their best and have fun in a shoe that provides kid-right durability, supportive cushioning and all-day comfort — not to mention a modern, standout style.
The Cosmic Runner gives kids of all ages a superhero feeling, fueling their rebellious spirit and making every step feel like a leap toward greatness. It’s also the first kids’ silhouette to feature layered haptic printing, which creates a 3-D effect that adds texture and helps protect the mesh from scraping.
“The Cosmic Runner introduces technology that we’ve never used in kids’ running footwear before,” says Cal Dowers, VP, Global Kids. “We are committed to bringing innovation, combined with comfort and durability, that keeps kids playing, running and dreaming big.”
The Cosmic Runner is designed to be ultra-durable, flexible and comfortable for every stride, appealing to both young runners and kids looking to move with confidence from one activity to the next. The silhouette features a reinforced toe-tip and full rubber outsole that incorporate Nike Grind, a pull tab that makes it easy to step into and a one-piece upper that eliminates seams, delivering added comfort.
Preschool and toddler sizes feature subtle design changes, such as adjusted patterns and elastic laces for easy entry, helping younger kids experience the joy of running throughout their day, from the playground to their own backyard.
The silhouette also brings forward a futuristic and playful style that draws inspiration from kids’ articulation of robots, resulting in a bold design and minimalist construction.
Further, the performance and style of the Cosmic Runner underscores Nike’s commitment to serving runners of all ages, abilities and intensities: inspiring them on every step of their athletic journey and delivering a drumbeat of running innovation that supports their pursuit of greatness.
The Cosmic Runner will be available globally in a full run of kids’ sizing, from babies to big kids, at nike.com and select retail locations November 1.
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As technology continues to advance, new and innovative ways of advertising are emerging. One of the most promising developments in recent years is virtual reality (VR) advertising. VR allows businesses to create immersive and interactive experiences that engage customers on a whole new level. In this blog, we’ll explore the potential of virtual reality in advertising, how businesses can incorporate it into their advertising strategies, and the benefits and challenges of using VR advertising.
An Introduction to Virtual Reality Advertising
Virtual reality advertising is the use of VR technology to create advertising experiences that immerse customers in a virtual environment. These experiences can be anything from virtual product demonstrations to interactive branded games. The goal is to create a unique and memorable experience that leaves a lasting impression on customers.
How to Incorporate VR into Your Advertising Strategy
To incorporate VR into your advertising strategy, you’ll need to start by identifying your goals and target audience. What type of engagement are you going to create? Who is your intended audience, and what type of content will resonate with them? Once you have a clear idea of what you want to achieve, you can start creating your VR content.
There are a few different ways to create VR content, including 360-degree videos and fully immersive VR experiences. 360-degree videos are a great way to showcase your products or services in a virtual environment, while fully immersive VR experiences can be used for interactive games or simulations.
Understanding the Potential of Virtual Reality in Advertising
Virtual reality (VR) has enormous potential in advertising, as it allows businesses to create immersive and captivating experiences. These experiences can increase brand recognition, customer engagement, and ultimately drive sales. VR also has the potential to be more cost-effective than traditional advertising methods, as ads can be placed in unconventional locations and reach a wider audience.
How Virtual Reality and Augmented Reality are Revolutionizing Advertising
VR and augmented reality (AR) are revolutionizing advertising by allowing businesses to create experiences that blur the line between the virtual and physical world. AR allows businesses to overlay virtual objects onto the real world, while VR creates fully immersive virtual environments. These technologies enable businesses to create experiences that are more memorable and engaging than traditional advertising methods.
Virtual Reality Advertising: Benefits and Challenges
There are several benefits and challenges associated with using VR advertising. On the one hand, VR can create memorable and engaging experiences that increase customer engagement and drive sales. On the other hand, creating high-quality VR content can be expensive, and not all businesses have the resources to invest in this technology.
Examples of Successful VR Advertising Campaigns
In recent years, multiple VR advertising campaigns have achieved success. One of the most notable examples is the “IKEA VR Experience,” which allows customers to explore and interact with virtual IKEA products in a virtual showroom. Another example is the “Merrell Trailscape” campaign, which used VR to create an immersive hiking experience that showcased Merrell’s outdoor footwear.
The Future of Virtual Reality Advertising: Trends and Predictions
With technology constantly advancing, the future of VR advertising looks promising. We can anticipate even more innovative and immersive VR experiences to come. Some of the trends and predictions for the future of VR advertising include the use of haptic technology to create more immersive experiences, the incorporation of social media into VR ads, and the development of VR advertising for mobile devices.
How can Adzze help with advertising in virtual reality and augmented reality?
Adzze’s VR and AR advertising solutions can help businesses create engaging and immersive ad experiences that drive customer engagement and deliver measurable results. Adzze’s advertising solutions are cost-effective and can help businesses save money on their advertising budgets. This is because the ads are placed in unconventional locations and thus cost less to display.
To sum up, virtual reality has the potential to revolutionize the advertising industry by providing captivating and immersive advertising experiences. By understanding the potential and challenges of VR advertising, brands can create memorable campaigns that resonate with their target audience. Adzze’s VR and AR advertising solutions can help businesses execute successful campaigns that drive engagement and deliver measurable results.
#virtual reality in advertising#virtual reality#Virtual Reality in Advertising#virtual reality advertising
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Future fashion lecture
week three
During this lecture we will have an understanding about future of fashion, starting off by investigating innovations that already exist and how they are being developed over time. The 2 topics that will learn are innovate smart textiles, innovate technology, and innovate design.
innovate smart textiles.
the development of smart textiles to improve humans’ everyday life, and to benefit the industry. There are 2 categories aesthetic and performance enhancing.
There is a brand called 'Cute Circuit' it's the world’s first wearable technology fashion brand "The sound shirt brings media to life in a truly immerse way, it is a shirt that allows deaf and hearing audience member to experience music and virtual reality enhanced by real-time touch (haptic) sensations" name and date.
when reading this on the website it shows they want to include everyone in their products, by doing this they have adapted clothing for everyone with hearing troubles. reading more into the product costs the t-shirt alone is £3,000 which tells the audience it’s a high-end brand. This has an automatic link with our brand as its quite expensive.
They have also created a way to make alternative leather which is very sustainable as they are using natural resources. below it mentions that some of the leather they have created have been grape leather in wine production, grape skins, stalks, and seeds are discarded. These are then dried out and pulverised into a powder that is combined within-toxic chemicals and oils to produce leather. The thought and process that has gone into this product is amazing because they have wanted to change the way materials are being made.
innovate technology.
The following innovate technologies we then investigated into 3D digital clothing collection, Augmented pattern - mission to reducing waste, blockchain technology.
innovate designs.
Artificial intelligence fashion design and 3D printed fashion. Acne Studios uses AI technology alongside generative artist Robbie Barrat to design and manufacture a fashion range.
When talking about 3D printed fashion they spoke about the positives and negatives. the positives being custom designed clothing this would help in a variety of ways as customer will receive exactly what they are looking for. It would be environmentally friendly as it would reduce waste, use of water and dyes. increased speed to market and supply chain, garments and footwear can be printed within 24 hours. However, the negatives would be there will be a huge loss of manufacturing jobs, file privacy would also be a problem etc.
Dior has created 3D printed shoes made from Thermoplastic Polyurethane which is biodegradable TPU and is much more environmentally friendly than alternatives such as PVC.
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Walk Free With Lechal
A product of Ducere Technologies, Lechal is India’s first GPS navigation and fitness tracking wearable technology. Ducere technologies had been at work trying to develop what was initially a technology that assists visually impaired people. Later this technology performed so well that it was conceptualized as a navigation guide for anyone and everyone. As world’s first haptic footwear, Lechal has a design based on touch-technology to function. The shoe connects to its app via Bluetooth and vibrates in left or right foot to guide the user. Lechal is available in the form of insoles that you can slide into any pair of shoes. Lechal navigation can also be done in the offline mode, while there is no internet connection in your phone. In a situation when your phone is not with you, the pods in the insoles gather and save all the information and transfer them to your phone when it is in vicinity of the pods. The product is all about user convenience in least number of moves. For instance, Lechal allows the wearer to modify routes on the map and tag favourite locations with a tap of the shoe and share them with others or link up routes of their friends. Once a location is tagged, it gets stored in the pod memory and the pod will buzz every time you revisit one of the tagged places. At the heart of Lechal is a pair of highly advanced pods. Once snapped into either the insoles or buckles, these pods connect to app, and your footwear becomes your personal guide that is ready to take you through the world. Lechal also carries in it the option of using voice commands and a very interactive nature that enables you to share locations with other users. Features Lechal has a battery life of well over 15 days. Fifteen days of battery life means they’re rarely shackled to a charger. The pods work offline as well, so that you do notneed internet to access the map of a new place. Lechal ensures complete hands-free and heads-up navigation. The haptic vibrations ensure a detailed communication with the wearer. Besides navigation, Lechal allows you to track your fitness with precision by using pedometer, measuring steps taken, calories burnt, distance travelled, and much more. There is an option of using these pods in trim-to-fit insoles or lacing them up onto your shoelaces with Lechal buckles. Lechal has made an important move in the world of electronic navigation by making it serve us hands free and eyes free. Initially designed for the visually challenged, Lechal is highly advanced in its intuitive bearings, and is successful in guiding people across hikes, excursions, commutes, and drives. Click to Post
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Footwear Technology in a Virtual World
Both the digital and the haptic innovations will give new meaning to footwear performance technology in the future.
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Apple looking beyond the norm for AR with research on force feedback socks
Apple looking beyond the norm for AR with research on force feedback socks
Apple AR may not be confined to what you can see through “Apple Glass.” It may also give users force feedback through Apple-designed socks. Detail from the patent showing one possible configuration of haptic socks or shoes Apple has previously sold socks, but more as an iPod protector than footwear. Now it’s looking into at least the technology that could make socks — and shoes — a key part of…
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Nike Air Max Dn
What if you fully reimagine an icon? Not just tinker with a few changes, but dream, develop and debut a completely new paradigm for how a seminal footwear silhouette looks and feels underfoot.
Bold and sleek, the Nike Air Max Dn marks a new generation in the footwear cushioning revolution that Nike began more than three decades ago, arriving with a reimagined platform for self-expression — and what it feels like to walk on Air.
Nike’s innovation, design, engineering and research teams were fixated on creating a shoe with an incomparable look and feel. The solution is the development of Dynamic Air.
Appearing for the first time in the Nike Air Max Dn, Dynamic Air is realized in a new dual-chamber, four-tubed Nike Air unit designed for unreal comfort, a smooth stride and max bounce. The dual-pressure air unit is comprised of two pressurized chambers, each with two tubes. The two chambers are specifically tuned with higher pressure in the back two tubes (15 psi) and lower pressure in the front two tubes (5 psi). As you move, air freely flows between the tubes in each chamber. This setup allows air to respond to the pressure as you move, delivering a smooth sensation with every step that isn��t just comfortable — it’s interactive.
“We call it ‘dynamic motion,’” says Reggie Hunter, Product Director for Nike Lifestyle Footwear. “The independent setup of the chambers means that the air unit can respond to the load of your body with each step. The feeling of heel-to-toe movement is seamless because the air unit is interacting in real time with your foot and moves with you. The Nike Air Max Dn was the first time we were able to unlock that feeling.”
From the start, the shoe was a collaborative effort between Nike designers, engineers and scientists at Nike Air Manufacturing Innovation (Air MI) and the Nike Sport Research Lab (NSRL) to create a more efficient Air system for comfort and motion. But they knew the feeling of Dynamic Air underfoot couldn’t be the shoe’s only hallmark. The look of the shoe had to be fresh, something Air Max lovers haven’t seen before.
Nike’s innovation teams built on more than three decades of Air Max science and cutting-edge methods of make to deliver an unprecedented feel in the Dn. Digital capabilities like Finite Element Analysis helped teams test the air unit more quickly and accurately before making prototypes for real-life testing in the lab. When testing the air unit’s durability, for instance, the team could digitally simulate a year’s worth of wear and tear on the shoe in just a few hours. Getting answers like these faster allowed the teams to gather athlete feedback even sooner, then continue the process: try, test, refine, repeat.
“Counterintuitively, these exacting methods of testing create more opportunities for us to be surprised,” says Kathy Gomez, Nike VP, NXT Footwear. “For example, in the Dn, you’d think the softest tube in terms of psi should go in the heel for crash landing and better transition. But actually, we found that transition was best when the firmest tube was under the heel and the softest was under the midfoot.”
Together, Nike teams obsessed every detail of the shoe to provide all-day comfort and style. A TPU shank arch clip provides structure and support around the midfoot, and a TPU heel counter supports the Achilles. Injected Phylon foam surrounds the air unit, providing comfort underfoot, while a street-ready rubber outsole wraps around the heel to provide traction and durability.
The upper also had to emote the dreamy, fluid feeling of that heel-to-toe transition. The material teams suggested using a modern textile featuring a haptic, textured overlay with a silicone finish. The air unit works in concert with every other shoe component, designed with the same level of innovation, science and research that goes into Nike’s elite performance shoes.
The result: a bold new Air Max model that disrupts and reimagines the future of Nike Air with each step.
“Ultimately, being disruptive enables you to create a new conversation,” says Hunter. “Being disruptive also opens the door for curiosity. If a generation of people who love Air Max are shocked by the Dn, we know we’re doing something right. But the reason we made Dn is less about appealing to a specific demographic and more about designing a shoe that people want to pick up, interact with it, learn about it and wear. And wear. And wear.”
For Gomez, these new conversations around a platform like Nike Air happen when a new shoe changes the game. The Nike Air Max Dn opens the door wide for Air Max’s next era.
“Dynamic Air raises our benchmark for what Air feels like,” says Gomez. “We’re always raising our expectations of what we can deliver for athletes. We’re using every tool at our disposal and every bit of our expertise to create new sensations with Air, while doing it more precisely. Maybe most important, we’re creating something that’s legitimately pushing the boundaries of what’s possible with comfort and motion. And this is just the beginning of the future of Air.”
The Nike Air Max Dn All Night colorway, and additional colorways, will release across nike.com and Nike retail in adult and youth sizes on March 26 as part of Air Max Week 2024. The Nike Air Max Dn All Day colorway will launch via SNKRS and select retailers. Follow SNKRS to learn more.
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Smart Clothing (Wearable Tech) - Thematic Research published on
https://www.sandlerresearch.org/smart-clothing-wearable-tech-thematic-research.html
Smart Clothing (Wearable Tech) - Thematic Research
Smart Clothing (Wearable Tech) – Thematic Research
Summary
Smart clothing is a type of wearable tech. It includes garments and footwear with integrated sensors that transmit biometric and other datasets. Smart clothing is essentially electronic devices designed to communicate with connected devices (like smartphones) and the wearer’s body. Worth $668m in 2020, the global smart clothing market will expand to over $4bn by 2030, having grown at a compound annual growth rate (CAGR) of 21% over the 10-year period, according to GlobalData forecasts. The industry will pass the $1bn revenue mark by 2023.
Progress in areas such as electronic textiles, artificial intelligence (AI), motion tracking, and haptics will drive the smart clothing market’s growth. Currently, smart clothing products are targeted at consumers, particularly people interested in health and fitness. However, the sports, healthcare, and military industries will become key users of smart clothing in the coming years, valuing the technology’s ability to provide continuous monitoring of physical activity. For now, the smart clothing industry is awaiting investment from leading technology and apparel companies. This will improve the products’ capabilities and influence market adoption, a pressing concern for today’s smart clothing vendors.
Scope
– This report provides an overview of the smart clothing theme. – It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends. – It includes comprehensive industry analysis, including forecasts for smart clothing revenues and shipments to 2030 alongside overall wearable tech market sizing data. – The detailed value chain shows where smart clothing fits into the broader Internet of Things ecosystem.
Reasons to Buy
– Smart clothing is a nascent market but has potential for significant growth. – This report provides an overview of the smart clothing theme, including information on the leading companies and emerging start-ups. It also provides details of how smart clothing works and how it can be used by both consumers and enterprises.
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THE FUTURE 100: WHAT’S IN STORE FOR 2020 AND BEYOND?
If you missed Wunderman Thompson’s “Future 100” report, which forecasts what’s in store for 2020, here’s a summary of 7 of its most illuminating trends.
There’s no denying the latter part of the 2010s were filled with political, economic and environmental instability – so it’s a relief to see a growing number of brands combating anxiety with optimism.
According to Wunderman Thompson, “Forward-thinking companies are brightening the gloom by offering a measured and thoughtful outlook, one that is both realistic and optimistic.”
Here are a few trends worth watching in 2020 and beyond…
Climate positive brands
According to Wunderman Thompson Intelligence’s SONAR™ research, 90% of consumers believe that companies and brands have a responsibility to take care of the planet and its people.
As a result, brands are taking greater responsibility for environmental impact.
Two examples: Since 2017, H&M has been working towards its aim of becoming carbon neutral by 2040, while Unilever has pledged to be carbon positive by 2030.
It’s interesting because: “Carbon-positive practices are becoming more than just a trust-building exercise to earn consumer loyalty—they are evolving into a modern business imperative,” says Wunderman Thompson.
“Untabooing” in the East
According to Wunderman Thompson, long-established taboos are beginning to fall away in Asia. From mental health to sexual health and gender stereotypes, once-taboo topics are seeing the light of day – thanks in large part to technology and progressive advertisers who are being braver with their messaging.
In China, a platform called Yummy invites women to discuss sexual and health issues, and its user numbers have reportedly topped two million. In Thailand, Ooca is making therapy sessions accessible through its website and a smartphone app.
For brands, there’s an opportunity to help younger generations tackle taboos by creating safe, open platforms for conversation.
Sentient tech
Brands are embracing technology to devise pleasing ways of relieving people’s stress and anxiety. Last year, Microsoft unveiled Ada, an AI sculpture that translates emotions into a colourful display (below). At CES 2019, Kia showcased its ability to monitor a driver’s emotions using its Real-time Emotion Adaptive Driving (Read) system. The car adjusts the car accordingly, altering the lighting or music to reintroduce a sense of calm, cleverly coaxing you to shift your mood.
Haptic tech
Imagine if you could feel products while you’re online shopping, using AR and VR to simulate physical interaction with a dress you’d like to buy, for example.
Haptic technology is making virtual tactile experiences possible – and it made a big splash at CES 2019, according to Wunderman Thompson. Alibaba has already launched a haptic technology solution called ‘Refinity’. Disney has produced a prototype for a haptic Force Jacket that will produce physical sensations for VR environments so you can feel punches or hug, for example.
“Haptic technology is set to revolutionize everything from entertainment to education,” Wunderman Thompson predicts.
“It elevates 3D digital environments to something far more interactive and emotional. As haptic-enhanced products improve, demand will grow and R&D will see further investment. Now’s the time for brands to assess how haptics can enhance their product innovation strategy.”
“Gamefluencers”
The gaming industry will be worth $300 billion by 2025, according to GlobalData, and brands that want a slice of the action are recruiting ‘gamefluencers’ to promote their wares.
In August 2019, Fortnite megastar Tyler Blevins signed a multi-year partnership with Adidas, while Nike signed a deal to with League of Legends Pro League (LPL) players to become their exclusive apparel and footwear partner. Watch this space.
Futureproof recipes
“Consumers are pivoting towards a “climate diet,” consuming less meat and dairy, and seeking environmentally friendly alternatives,” says Wunderman Thompson. “Food brands will need to start producing healthy and sustainable foods that not only feed consumers but also nourish the planet.”
Consumers are flocking to brands like Impossible Foods’ Impossible Burger, and Oatly’s oat-based ‘milk’, which emphasize sustainability as much as they do flavor.
Next-gen retail spaces
Finally, with much of their lives spent on social media, millennials regard design values as being of paramount importance. Expect to see far more immersive, impeccably designed retail spaces in future to captivate their minds – and wallets.
• Download the complete ‘The Future 100:2020’ report here, published by Wunderman Thompson Intelligence.
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Lechal is the world’s first interactive, haptic footwear for the blinds and visually impaired persons receiving signals from the GPS-enabled smartphone, giving directions and alerting about the obstacles.
#the unconventional industry#Lechal#haptic#footwear#blinds#visually impaired#GPS#VR#virtual reality#smartphone#directions#wearabletech#techno#Craft Driven#market research#CD#thursdaythoughts#thursdaymotivation
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Haptic Shoes for the Blind
Haptic Shoes for the Blind
A haptic shoe receives signals from a GPS-enabled smartphone allows the blind and visually impaired to walk independently, giving directions and alerting to obstacles.Invented by Anirudh Sharma, this haptic technology system has been developed by Ducere Technologies and is being tested at the LV Prasad Eye Institute (LVPEI), a…
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#haptic#haptic shoes#interactive footwear#lechal shoes#shoes for blind#smart shoes#smart shoes for the blind
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Smart Fitness Market Analysis & Forecast with 2020
Smart Fitness Market: Outlook
The smart fitness market may witness a sea change in the growth rate over the assessment period of 2020-2030 on the back of the escalating awareness among the global populace regarding health. The COVID-19 lockdown is helping to burnish the growth rate of the smart fitness market as a considerable populace now has time to focus on achieving their fitness goals. Hence, this aspect may enable the smart fitness market to flourish greatly during the forecast period.
This report provides an extensive analysis of the factors inviting immense growth opportunities for the smart fitness market. The report also focuses on growth parameters such as competitive landscape, key trends, regional assessment, etc. The study helps the stakeholders to grasp the diverse growth factors of the smart fitness market conscientiously. The report also brings substantial information about the COVID-19 impact on the smart fitness market
Request A Sample Copy Of The Report https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=78547
Smart Fitness Market: Competitive Trends
The smart fitness market comprises numerous players that engage in stiff competition for establishing dominance. Novel startups are sprouting up in the smart fitness market with cutting-edge smart fitness products. These fitness products are attracting considerable attention from a substantial populace. Well-established players in the smart fitness market are also coming up with modern and tech-infused products that gain attention from fitness freaks to a great extent.
The increasing inclination of people toward fitness has led to a spike in activities such as mergers, acquisitions, collaborations, joint ventures, and partnerships in the smart fitness market. The acquisition of Firstbeat Analytics by Garmin is a recent development. Garmin has acquired Firstbeat analytics to gain more control over the development of health-tracking technology.
Such developments help the players in the smart fitness market to strengthen their foothold. Thus, this factor is directly proportional to an increase in the growth rate of the smart fitness market.
Mergers and acquisitions may sometimes lead to hampering of the growth of the smart fitness market. The acquisition of Fitbit by Google last year has come under the lens of the European Commission over the concerns about the data collection by the internet giant and its use for targeted advertising.
Though Google has assured to create a ‘data silo’ in which the data stored from Fitbit devices will be sorted out and will not be applied for targeted advertising, the European Commission considers this data silo as insufficient and feels that this will give an illicit competitive advantage to Google over other competitors. Such developments may hinder the growth of the smart fitness market.
Some major players in the smart fitness market are Garmin Ltd., Samsung Electronics Co., Xiaomi Inc., Under Armour, Inc., LG Electronics, and OMsignal.
Smart Fitness Market: Recent Developments
Cutting-edge smart fitness products bring immense growth opportunities for the smart fitness market. Here are some recent developments in these specific categories that have the potential of bringing good growth for the smart fitness market.
Smartwatch: Affordable smartwatches are gaining considerable momentum in the smart fitness market. For instance, Xiaomi’s Amazfit brand recently launched the Bip S Lite smartwatch at INR 3799. Aimed at beginners, it is lightweight and has a 30-day on-battery time.
Smart Clothing: Smart apparel is making great advancements. Nadi X yoga pants are a classic instance. These pants use haptic feedback to create tiny vibrations on the body parts that need to be adjusted while performing yoga poses. The pants are connected to an iOS app that offers instructions on optimizing the yoga poses.
Shoes: Connected footwear, though in its infancy now, has great potential to bring good growth prospects. Altra IQ sports shoes are an ideal example of the growing influence of extensive technologies in footwear. These smart shoes have a multi-sensored system within the length of the midsole to track fitness data.
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Smart Fitness Market: Regional Perspective
The smart fitness market is spread across North America, Latin America, Europe, the Middle East and Africa, and Asia Pacific. North America may turn out to be a considerable growth contributor due to a large consumer base and the presence of key manufacturers. Asia Pacific may also gain good growth during the forecast period due to the rise in disposable income.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
North America
Asia Pacific
Europe
Latin America
The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
Related Reports Press-Release – https://www.prnewswire.com/news-releases/sake-brewery-industry-to-play-a-positive-role-in-cubitainers-market-growth-from-2020-to-2028-transparency-market-research-301104740.html
Related Reports Press-Release – https://www.prnewswire.com/news-releases/penetration-of-advanced-technologies-to-bring-a-paradigm-shift-in-growth-of-warranty-management-system-market-north-america-to-add-numerous-feathers-of-growth-opines-tmr-301110185.html
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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Could This Be The Most Perfect Watch Ever For Runners?
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Under Armour introduced an exclusive Under Armour edition of the newly announced Samsung Galaxy Watch Active2.
This new watch is designed for people that love to run and want to improve their running fitness and form, with unique features that provide a connected running experience. Cadence-based, real-time form coaching and Premium access to the world’s largest fitness community – MapMyRun – create an ecosystem experience that brings runners accurate data, more intuitive coaching and better overall exercise experiences.
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“At Under Armour, every product we design is built around the mission to make all athletes better, and we believe that perfectly aligns with Samsung’s mission to create products that enrich people’s lives and build a new future,” said Paul Fipps, Chief Digital Officer at Under Armour. “We are excited to continue to push the limits of performance and technology through our relationship with Samsung; together we are paving the path for the future for immersive workout experiences. The introduction of the Galaxy Watch Active2 Under Armour Edition, combined with our UA HOVR connected footwear and unique MapMyRun experience, will help runners improve their running form and ultimately their performance.”
Always on Run Coaching
Galaxy Watch Active2 Under Armour Edition provides real-time form and fitness coaching to users. Using data from the smartwatch or from Under Armour Connected Footwear, users will see visual feedback and hear audio cues during workouts, which will help them improve their stride, maintain their pace and continue on the path to conquer their fitness goals.
Galaxy Watch Active2 Under Armour Edition encourages users to set fitness goals such as pace, distance and duration, and will provide audio cues and haptic feedback throughout their run. With real-time coaching based on data collected from the watch, the wearer can also adjust their form as they are running based on the personalized feedback they receive. Post-workout, users receive in-depth form analysis and detailed coaching tips on their smartphone, giving users a perspective on running form that is not available in any other product.
Six months of free MapMyRun Premium Membership access, with training plans, is included with the watch. During workouts, the watch display will optimize for key data such as heart rate, pace and form, so users can view real time stats to track their progress against the plan. When paired with the UATrue Wireless Flash headphones Engineered by JBL, users will also hear audio coaching cues throughout the workout to guide them towards their goals. Connecting to their smartphone, users will be able to see more detailed workout reports for added insights.
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Stay Connected Every Stride
In 2019, all of Under Armour’s HOVR high performance running footwear connects seamlessly to MapMyRun. Through supported Samsung devices, users can connect directly to their Samsung smartwatch and receive the same level of coaching and feedback.
Exclusively on Galaxy Watch Active2 Under Armour Edition, when the smartwatch is paired with the UA HOVR running shoes, users also get real-time stats on stride length and real-time form coaching, improving the users’ overall fitness performance and technique as if running alongside a coach. This real-time feedback is only available on Galaxy Watch Active and Active2.
The purposefully designed Galaxy Watch Active2 Under Armour Edition comes in a lightweight, sporty, aluminum body, with a specially developed watch face and two size options – the 44mm with black strap and the 40mm with mod gray strap. Both straps are made with a soft FKM rubber material with breathable design, ensuring the best comfort for performance. As a way to celebrate the unique Under Armour and Samsung collaboration, the geo location coordinates of each company’s headquarters is engraved on the watch band.
The Samsung Galaxy Watch Active2 Under Armour Edition will be available in the fall of 2019 at Samsung.com, UA.com and major retailers. Learn more and receive updates here.
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In the third quarter of 2018, Porsche charted revenue of 19.1 billion euros (RM90 billion) and profit of 3.3 billion euros (RM15.5 billion). Look at what the cat brought in – 350,000 units of the Macan were sold up to that time. Not only has the junior SUV fattened up the black ink-penned bottom line, it has done so despite only coming into being only less than six years ago.
The Porsche Macan has played a huge role in bringing the sportscar maker from Stuttgart yet further into profitability – an important evolutionary step if the company is to continue making the sports cars it has historically been known for, alongside the development towards electrification the industry as a whole is headed.
And evolve the Macan Porsche has done, though if judged by what its exterior looks like, the German firm can’t be faulted for lacking subtlety in the revisions made to its bestseller. Has Porsche done enough? Let’s find out.
Famed for its sports cars, the marque has perhaps wisely chosen to stay close to the overall visual cues of the 2014 original, providing enough of a refresh to keep its most compact model in line with the style of its rangemates.
To see where the changes have been made, we must first go back. Literally, to the rump of the Macan, which is where the revised tail lamp assembly now cuts a singular red light strip across the car’s width, giving the SUV its most obvious visual distinction. It’s much the same as before when viewed in profile, while there are select updates again at the sharp end with a revised front bumper and new LED headlamps.
Revisions to the interior are sparing. The dashboard has been updated to accommodate a new, larger infotainment panel, which now measures 10.9 inches across, up from the 7.2-inch unit of the previous iteration, with the central air-conditioning vents relocated to suit the new screen’s added width. Infotainment has been updated to keep with the times, where Porsche Connect enables mobile device pairing with Android and Apple systems.
The proliferation of buttons along the transmission tunnel remains, instead of the visually slicker haptic feedback configuration found on the larger Cayenne and Panamera. To these hands, however, the more traditional setup of conventional buttons offer a more tactile experience, and a greater sense of positivity upon each command of any given knob or button. Perhaps yours truly is just more old-fashioned that way…
Driver instrumentation has also been lightly revised, where the analogue speedometer and tachometer are now joined by a configurable TFT display to the right. The now-familiar 918 Spyder2-style sports steering wheel takes pride of place in the front row, and makes for a pleasingly intuitive driving environment together with the supportive front seats. If Sport Chrono is specified, the Sport Response dial is located at the approximate 4 o’clock position just off the wheel boss.
The Macan’s body-in-white remains as before and thus carries over the cabin, which similarly offers interior space that is either snug or sufficient, depending on one’s persuasion. For the driver, his or her immediate surroundings continues to be good news as with the pre-facelift car, where the positioning of the seat, pedals and steering wheel relative to each other is spot on. No untoward quirks, for the five-foot-ten frame of yours truly, at least.
Two variants were on offer for our sampling – the base Macan with a 2.0 litre turbocharged petrol engine, and the 3.0 litre turbocharged V6 petrol-engined Macan S.
First up was the more potent of the duo, the Macan S with 354 hp and 480 Nm of torque at our disposal. The gains of 14 hp and 20 Nm over the previous boosted six-pot is the result of not merely a calibration exercise, rather a new unit which relocates its twin-scroll turbocharger to the centre of the ‘V’ within both banks of cylinders in order to achieve improved responsiveness.
On the urban and rural roads around Mallorca, the revised turbo six offered all the thrust and immediacy one could feel they need from a compact SUV, even one with a name so overtly associated with motorsport. Certainly, variants more potent than this Macan S will surface in due course, for those who so desire.
When the going got narrower, the smaller exterior dimensions (relative to the Cayenne) worked to the Macan’s benefit, enabling its driver to thread the 1.92 metre-wide (2.09 metres, including mirrors) SUV through the Spanish countryside at pace with greater confidence.
That confidence is further bolstered by the consistency of the control weights on the Macan S, where steering, brakes and throttle are concerned. Porsche says plenty of attention has been paid to braking, where a lighter brake pedal now acts upon the master cylinder via a shortened lever arm.
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This is difficult to ascertain without back-to-back comparison against the pre-facelift car, although in isolation the optional PCCB ceramic brakes on the Macan S are tirelessly brilliant, offering a comfortable surfeit of braking power with plenty of pedal feel that enables fine modulation.
Steering is well-judged for weight and directness, in turn imparting responses that feel very much at home in a vehicle of this size and weight. Where the driver steers, the Macan S points with eagerness and hangs on with tenacity which belies its height, and responds rather more akin to a hatchback of traditional stature.
The Porsche Active Suspension Management (PASM) active damping setup is well calibrated across the selection offered, neither sacrificing too much body control for plushness in its softest, nor trading too much absorbency for roll resistance in its firmest. The Macan just deals with the road surface and driver demands of the moment, and delivers composure.
Could the Macan S improve further upon its chassis? Perhaps, though this is likely down to a buyer’s selection of the right options, where ride quality is concerned. Even considering that bump absorption on the Macan S is very agreeable, it could possibly do even better when shod with a wheel-and-tyre combo smaller than the 21-inch diameter set fitted to our test unit.
Our next drive session saw time with the base Macan, which is endowed with the 2.0 litre turbocharged four-cylinder petrol engine, producing 245 hp and 370 Nm of torque. These outputs are down from the preceding version’s 252 hp, owing to measures taken towards compliance with the new, stricter WLTP emission regulations.
In light of the larger Volkswagen Group’s move away from diesel and towards electrification, this petrol four-pot will perhaps be the one to receive Macan Diesel emigrants, or for those looking for the most accessible point of entry into four-door Porsche ownership.
Make no mistake with its entry-level positioning, however, as the base Macan is no poor relation, even in comparison to its more prodigious family members. The fit and finish of the four-cylinder Macan’s cabin feels and appears identical in quality – which is to say, very well put together – to that of the six-cylinder Macan S, with most, if not all trimmings in the larger-engined version available for specification in the base car.
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It can’t be helped that in this case, the base Macan lacks in raw muscle from being two cylinders and one litre short in the engine stakes, though the trade-off comes in being 70 kg lighter than the Macan S, with a rated unladen weight of 1,795 kg compared to 1,865 kg for the latter.
As we found, the base car’s three-figure deficit in peak power is made up for when threading through twistier roads – the more modestly propelled version allows for smoother transitions between braking, steering and accelerating (something also noted with the pre-facelift back in 2015). This is largely due to not having as much accumulated speed to scrub off before negotiating a given turn, rather than any dynamic shortcoming on the part of the Macan S. Both models tested wore identically-sized footwear, measuring 265/40R21 and 295/35R21 front and rear, respectively.
The base model’s cast-iron disc brakes measuring 345 mm and 330 mm front and rear respectively are no less reassuring than the optional ceramics on the Macan S. In fact, their slightly softer initial bite allows for even smoother modulation of the brakes, which should be more enjoyable for the vast majority who don’t regularly commit to a touge run en route to wor or on the way home.
As such, it could be argued that the base, 2.0 litre four-pot Macan is the more fluent exponent of tackling a twisty road at modest speeds, on top of potential benefits in terms of running costs. Having said that, anyone buying into this segment of the SUV market is doing so for a price, and will also place a premium on the nuances which add to the driver’s enjoyment – things filed under ‘indulgence’, which may as well include added straight-line pace.
Additionally, while the new V6 mill isn’t the most operatic-sounding unit around, it is nonetheless a richer tonal offering than the four-pot in the base Macan, though the latter still does a highly competent job of sufficiently exercising the chassis for a good time at the helm.
To answer the earlier posed question: has Porsche done enough with this update of the Macan? On account of our time spent with this duo, we’d say so. There are certainly more commodious offerings both within the SUV segment as well as beyond it for the ballpark price range, but if driver enjoyment on paved roads is at the top of your shopping list for a tall-riding vehicle, the current Macan range – albeit a short one, for the time being – remains the sharpest row of tools on the rack.
DRIVEN: 2019 Porsche Macan facelift sampled in Spain In the third quarter of 2018, Porsche charted revenue of 19.1 billion euros (RM90 billion) and profit of 3.3 billion euros (RM15.5 billion).
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Nike Air Max Dn
In the ever-evolving world of footwear innovation, Nike unveils a groundbreaking paradigm shift with the Nike Air Max Dn. It's not just another tweak or adjustment to an existing silhouette; it's a bold reimagination that sets a new standard for both form and function.
At its core, the Nike Air Max Dn is a testament to three decades of Nike's pioneering work in cushioning technology. With a revamped platform designed to redefine the experience of walking on air, this sneaker introduces Dynamic Air—a revolutionary feature that marries unprecedented comfort with interactive responsiveness.
Dynamic Air makes its debut in the Nike Air Max Dn through a state-of-the-art dual-chamber, four-tubed air unit. Engineered for optimal comfort, smooth strides, and maximum bounce, this innovative setup comprises two pressurized chambers, each with two tubes. The rear chambers boast higher pressure (15 psi), while the front chambers maintain lower pressure (5 psi), facilitating seamless airflow between tubes as you move. The result? A truly immersive sensation that adapts to your every step in real-time.
But the Nike Air Max Dn isn't just about groundbreaking cushioning technology—it's a product of meticulous collaboration between Nike's design, engineering, and research teams. With a relentless focus on both form and function, these teams worked in tandem to create a shoe that not only feels exceptional but also looks like nothing else in the Air Max lineup.
Digital innovations like Finite Element Analysis allowed for rapid and precise testing of the air unit, accelerating the design process without compromising on quality. This iterative approach, coupled with athlete feedback, enabled Nike to push the boundaries of comfort and performance even further.
From the structure-enhancing TPU shank arch clip to the durable rubber outsole, every component of the Nike Air Max Dn is crafted with the same level of innovation and attention to detail. Even the upper, featuring a modern textile with a haptic, textured overlay, is designed to evoke the fluid sensation of heel-to-toe transition.
The result is a bold new addition to the Air Max family—one that disrupts the status quo and reimagines the future of Nike Air with every step. With the Nike Air Max Dn, Nike opens the door to a new era of comfort, motion, and style—one where boundaries are meant to be pushed, and possibilities are limitless.
As the Nike Air Max Dn All Night colorway and additional iterations hit the shelves on March 26, prepare to embark on a journey of unparalleled comfort and innovation. This is just the beginning of what's possible with Nike Air, and the future has never looked brighter.
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What Is Biometric Technology As Well As How Can It Aid Us?
In the present age we live in, modern technology has actually come to be an important component. What struck me past just how this brand-new way of operating is influencing us, was just how technology was driving this modification-- which the rate of modification was so fast that it seemed even the speakers had a tough time grappling with it. In case you have any questions about wherever and also how you can utilize Zzclub.cz, it is possible to e mail us on our own web site. Yet just what truly struck me as I heard the guests talk about every one of this was that electronic disturbance was transforming every facet of the system from the organizational degree to where and exactly how we function to the regulations and systems we have in location, the majority of which are completely unacceptable in an on-demand world. It made creating as well as dispersing mobile applications for cellphone individuals easy-- boosting the mobile-app growth market and also producing clones such as the Android Market. Data is stored in a multi-tier storage option based on Hitachi Unified Storage VM (HUS VM), making it possible for customers to access the right information at the right time, in the appropriate location and also in the appropriate style. As the globe grapples with longer life-spans, modern technology is racing to stay in advance of the curve. DIGITAL - for a $5 pledge, you'll get a print-and-play variation of Progress: Evolution of Innovation as soon as this project finishes. The firm's autonomous automobile division Waymo claimed drivers who were shot making use of semi-autonomous vehicles know the roadway screening took to doing makeup, searching for cords and electronic devices and even sleeping, rather than watching when traveling in advance. Today's eye-tracking technology from business like Tobii is made use of heavily in use research. RFID innovation aids us in detecting any kind of product within a particular distance; we are not required to see the physical presence of item. Making use of a copyrighted beamforming modern technology called MyBeam as well as advanced software created at 3D sound research facilities at leading colleges. As technology changes human work, we must additionally give everyone a share of the advantages acquired by raised productivity, similarly Finland is trialing universal basic revenue for all residents. Obtaining a message out or broadcasting on your own to an audience of millions is as easy as producing the video clip after that making use of Youtube's submitting technology and afterwards marketing out your video clip to countless youtube fans. Yet as the competition over the future of modern technology hots up there are indications of stress in between China and the USA - it's assumed that United States lawmakers warned mobile operators against enabling Huawei mobile phones into the American market. We as an area understand a lot about the effect of TELEVISION on kids's habits and also discovering, but we understand little about all the new electronic gadgets. A large part of the discussion focused on the difficulties of reworking education and learning to involve ladies with STEM subjects and modern technology jobs-- with a basic view of the benefits of urging little and also large technology firms to work with colleges to increase recognition and adjustment understandings regarding technology jobs. Technology has the power to transform how individuals find out - however stroll into some classrooms and also you could be forgiven for thinking you were going into a time warp. You consider having an additional mug of coffee, yet after that a haptic gadget (" haptic" describes modern technology that includes touch and also sensation) that is installed in the heel of your footwear gives you a gentle pinch - a signal that you'll be late for your morning conference if you linger any longer. In 2002, the professional photographer Timothy Archibald found a little American web community of homespun creators and also made them the subject of his publication, Sex Devices, starring such individuals as the laid-off market technology director who changes a thrift store pasta-maker into a high-powered sexual home appliance; an apocalyptic enthusiast that builds a sex equipment prototype for women survivors of a future without men; and also an Idaho cowboy who plans to utilize his tool as a form of Christian marital relationship coaching". Smartphones, like today's iPhone, are as a lot a computer system as they are an interaction device. Yet the initial obstacle is obtaining big firms to purchase a huge amount of Echo devices. Walkway Labs, owned by Google's moms and dad firm, Alphabet, is to develop an electronic city in Toronto. With more and more factors of failure presented, from devices to youngsters' playthings to home appliances and more, it will certainly be essential for this security when the inevitable data violations do take place.
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