#growing up i of course always thought it was springfield MO because that is the one closest to me

[harocat]

Naming the town in The Simpsons Springfield really was such a genius move, because there actually are like five hundred of them in the US, and they are all so fucking boring.

[blackkudos]

Taj Mahal

Henry Saint Clair Fredericks (born May 17, 1942), who uses the stage name Taj Mahal, is an American blues musician, a singer-songwriter and film composer who plays the guitar, piano, banjo, harmonica, and many other instruments. He often incorporates elements of world music into his works and has done much to reshape the definition and scope of blues music over the course of his more than 50-year career by fusing it with nontraditional forms, including sounds from the Caribbean, Africa, and the South Pacific.

Early life

Born Henry Saint Clair Fredericks, Jr. on May 17, 1942, in Harlem, New York, Mahal grew up in Springfield, Massachusetts. He was raised in a musical environment; his mother was a member of a local gospel choir and his father was an Afro-Caribbean jazz arranger and piano player. His family owned a shortwave radio which received music broadcasts from around the world, exposing him at an early age to world music. Early in childhood he recognized the stark differences between the popular music of his day and the music that was played in his home. He also became interested in jazz, enjoying the works of musicians such as Charles Mingus, Thelonious Monk and Milt Jackson. His parents came of age during the Harlem Renaissance, instilling in their son a sense of pride in his Caribbean and African ancestry through their stories.

Because his father was a musician, his house was frequently the host of other musicians from the Caribbean, Africa, and the U.S. His father, Henry Saint Clair Fredericks Sr., was called "The Genius" by Ella Fitzgerald before starting his family. Early on, Henry Jr. developed an interest in African music, which he studied assiduously as a young man. His parents also encouraged him to pursue music, starting him out with classical piano lessons. He also studied the clarinet, trombone and harmonica. When Mahal was eleven his father was killed in an accident at his own construction company, crushed by a tractor when it flipped over. This was an extremely traumatic experience for the boy.

Mahal's mother later remarried. His stepfather owned a guitar which Taj began using at age 13 or 14, receiving his first lessons from a new neighbor from North Carolina of his own age who played acoustic blues guitar. His name was Lynwood Perry, the nephew of the famous bluesman Arthur "Big Boy" Crudup. In high school Mahal sang in a doo-wop group.

For some time Mahal thought of pursuing farming over music. He had developed a passion for farming that nearly rivaled his love of music—coming to work on a farm first at age 16. It was a dairy farm in Palmer, Massachusetts, not far from Springfield. By age nineteen he had become farm foreman, getting up a bit after 4:00 a.m. and running the place. "I milked anywhere between thirty-five and seventy cows a day. I clipped udders. I grew corn. I grew Tennessee redtop clover. Alfalfa." Mahal believes in growing one's own food, saying, "You have a whole generation of kids who think everything comes out of a box and a can, and they don't know you can grow most of your food." Because of his personal support of the family farm, Mahal regularly performs at Farm Aid concerts.

Taj Mahal, his stage name, came to him in dreams about Gandhi, India, and social tolerance. He started using it in 1959 or 1961—around the same time he began attending the University of Massachusetts. Despite having attended a vocational agriculture school, becoming a member of the National FFA Organization, and majoring in animal husbandry and minoring in veterinary science and agronomy, Mahal decided to take the route of music instead of farming. In college he led a rhythm and blues band called Taj Mahal & The Elektras and, before heading for the U.S. West Coast, he was also part of a duo with Jessie Lee Kincaid.

Career

In 1964 he moved to Santa Monica, California, and formed Rising Sons with fellow blues rock musician Ry Cooder and Jessie Lee Kincaid, landing a record deal with Columbia Records soon after. The group was one of the first interracial bands of the period, which likely made them commercially unviable. An album was never released (though a single was) and the band soon broke up, though Legacy Records did release The Rising Sons Featuring Taj Mahal and Ry Cooder in 1992 with material from that period. During this time Mahal was working with others, musicians like Howlin' Wolf, Buddy Guy, Lightnin' Hopkins, and Muddy Waters. Mahal stayed with Columbia after the Rising Sons to begin his solo career, releasing the self-titled Taj Mahal and The Natch'l Blues in 1968, and Giant Step/De Old Folks at Home with Kiowa session musician Jesse Ed Davis from Oklahoma, who played guitar and piano in 1969. During this time he and Cooder worked with the Rolling Stones, with whom he has performed at various times throughout his career. In 1968, he performed in the film The Rolling Stones Rock and Roll Circus. He recorded a total of twelve albums for Columbia from the late 1960s into the 1970s. His work of the 1970s was especially important, in that his releases began incorporating West Indian and Caribbean music, jazz and reggae into the mix. In 1972, he acted in and wrote the film score for the movie Sounder, which starred Cicely Tyson. He reprised his role and returned as composer in the sequel, Part 2, Sounder.

In 1976 Mahal left Columbia and signed with Warner Bros. Records, recording three albums for them. One of these was another film score for 1977's Brothers; the album shares the same name. After his time with Warner Bros., he struggled to find another record contract, this being the era of heavy metal and disco music.

Stalled in his career, he decided to move to Kauai, Hawaii in 1981 and soon formed the Hula Blues Band. Originally just a group of guys getting together for fishing and a good time, the band soon began performing regularly and touring. He remained somewhat concealed from most eyes while working out of Hawaii throughout most of the 1980s before recording Taj in 1988 for Gramavision. This started a comeback of sorts for him, recording both for Gramavision and Hannibal Records during this time.

In the 1990s Mahal became deeply involved in supporting the nonprofit Music Maker Relief Foundation. As of 2019, he was still on the Foundation's advisory board.

In the 1990s he was on the Private Music label, releasing albums full of blues, pop, R&B and rock. He did collaborative works both with Eric Clapton and Etta James.

In 1998, in collaboration with renowned songwriter David Forman, producer Rick Chertoff and musicians Cyndi Lauper, Willie Nile, Joan Osborne, Rob Hyman, Garth Hudson and Levon Helm of the Band, and the Chieftains, he performed on the Americana album Largo based on the music of Anton��n Dvořák.

In 1997 he won Best Contemporary Blues Album for Señor Blues at the Grammy Awards, followed by another Grammy for Shoutin' in Key in 2000. He performed the theme song to the children's television show Peep and the Big Wide World, which began broadcast in 2004.

In 2002, Mahal appeared on the Red Hot Organization's compilation album Red Hot and Riot in tribute to Nigerian afrobeat musician Fela Kuti. The Paul Heck produced album was widely acclaimed, and all proceeds from the record were donated to AIDS charities.

Taj Mahal contributed to Olmecha Supreme's 2006 album 'hedfoneresonance'. The Wellington-based group led by Mahal's son Imon Starr (Ahmen Mahal) also featured Deva Mahal on vocals.

Mahal partnered up with Keb' Mo' to release a joint album TajMo on May 5, 2017. The album has some guest appearances by Bonnie Raitt, Joe Walsh, Sheila E., and Lizz Wright, and has six original compositions and five covers, from artists and bands like John Mayer and The Who.

In 2013, Mahal appeared in the documentary film 'The Byrd Who Flew Alone', produced by Four Suns Productions. The film was about Gene Clark, one of the original Byrds, who was a friend of Mahal for many years.

In June 2017, Mahal appeared in the award-winning documentary film The American Epic Sessions, directed by Bernard MacMahon, recording Charley Patton's "High Water Everywhere" on the first electrical sound recording system from the 1920s. Mahal appeared throughout the accompanying documentary series American Epic, commenting on the 1920s rural recording artists who had a profound influence on American music and on him personally.

Musical style

Mahal leads with his thumb and middle finger when fingerpicking, rather than with his index finger as the majority of guitar players do. "I play with a flatpick," he says, "when I do a lot of blues leads." Early in his musical career Mahal studied the various styles of his favorite blues singers, including musicians like Jimmy Reed, Son House, Sleepy John Estes, Big Mama Thornton, Howlin' Wolf, Mississippi John Hurt, and Sonny Terry. He describes his hanging out at clubs like Club 47 in Massachusetts and Ash Grove in Los Angeles as "basic building blocks in the development of his music." Considered to be a scholar of blues music, his studies of ethnomusicology at the University of Massachusetts Amherst would come to introduce him further to the folk music of the Caribbean and West Africa. Over time he incorporated more and more African roots music into his musical palette, embracing elements of reggae, calypso, jazz, zydeco, R&B, gospel music, and the country blues—each of which having "served as the foundation of his unique sound." According to The Rough Guide to Rock, "It has been said that Taj Mahal was one of the first major artists, if not the very first one, to pursue the possibilities of world music. Even the blues he was playing in the early 70s – Recycling The Blues & Other Related Stuff (1972), Mo' Roots (1974) – showed an aptitude for spicing the mix with flavours that always kept him a yard or so distant from being an out-and-out blues performer." Concerning his voice, author David Evans writes that Mahal has "an extraordinary voice that ranges from gruff and gritty to smooth and sultry."

Taj Mahal believes that his 1999 album Kulanjan, which features him playing with the kora master of Mali's Griot tradition Toumani Diabate, "embodies his musical and cultural spirit arriving full circle." To him it was an experience that allowed him to reconnect with his African heritage, striking him with a sense of coming home. He even changed his name to Dadi Kouyate, the first jali name, to drive this point home. Speaking of the experience and demonstrating the breadth of his eclecticism, he has said:

The microphones are listening in on a conversation between a 350-year-old orphan and its long-lost birth parents. I've got so much other music to play. But the point is that after recording with these Africans, basically if I don't play guitar for the rest of my life, that's fine with me....With Kulanjan, I think that Afro-Americans have the opportunity to not only see the instruments and the musicians, but they also see more about their culture and recognize the faces, the walks, the hands, the voices, and the sounds that are not the blues. Afro-American audiences had their eyes really opened for the first time. This was exciting for them to make this connection and pay a little more attention to this music than before.

Taj Mahal has said he prefers to do outdoor performances, saying: "The music was designed for people to move, and it's a bit difficult after a while to have people sitting like they're watching television. That's why I like to play outdoor festivals-because people will just dance. Theatre audiences need to ask themselves: 'What the hell is going on? We're asking these musicians to come and perform and then we sit there and draw all the energy out of the air.' That's why after a while I need a rest. It's too much of a drain. Often I don't allow that. I just play to the goddess of music-and I know she's dancing."

Mahal has been quoted as saying, "Eighty-one percent of the kids listening to rap were not black kids. Once there was a tremendous amount of money involved in it ... they totally moved it over to a material side. It just went off to a terrible direction. ...You can listen to my music from front to back, and you don't ever hear me moaning and crying about how bad you done treated me. I think that style of blues and that type of tone was something that happened as a result of many white people feeling very, very guilty about what went down."

Awards

Taj Mahal has received three Grammy Awards (ten nominations) over his career.

1997 (Grammy Award) Best Contemporary Blues Album for Señor Blues

2000 (Grammy Award) Best Contemporary Blues Album for Shoutin' in Key

2006 (Blues Music Awards) Historical Album of the Year for The Essential Taj Mahal

2008 (Grammy Nomination) Best Contemporary Blues Album for Maestro

2018 (Grammy Award) Best Contemporary Blues Album for TajMo

On February 8, 2006 Taj Mahal was designated the official Blues Artist of the Commonwealth of Massachusetts.

In March 2006, Taj Mahal, along with his sister, the late Carole Fredericks, received the Foreign Language Advocacy Award from the Northeast Conference on the Teaching of Foreign Languages in recognition of their commitment to shine a spotlight on the vast potential of music to foster genuine intercultural communication.

On May 22, 2011, Taj Mahal received an honorary Doctor of Humanities degree from Wofford College in Spartanburg, South Carolina. He also made brief remarks and performed three songs. A video of the performance can be found online.

In 2014, Taj Mahal received the Americana Music Association's Lifetime Achievement award.

Discography

Albums

1968 – Taj Mahal

1968 – The Natch'l Blues

1969 – Giant Step/De Ole Folks at Home

1971 – Happy Just to Be Like I Am

1972 – Recycling The Blues & Other Related Stuff

1972 – Sounder (original soundtrack)

1973 – Oooh So Good 'n Blues

1974 – Mo' Roots

1975 – Music Keeps Me Together

1976 – Satisfied 'n Tickled Too

1976 – Music Fuh Ya'

1977 – Brothers

1977 – Evolution

1987 – Taj

1988 – Shake Sugaree

1991 – Mule Bone

1991 – Like Never Before

1993 – Dancing the Blues

1995 – Mumtaz Mahal (with V.M. Bhatt and N. Ravikiran)

1996 – Phantom Blues

1997 – Señor Blues

1998 – Sacred Island AKA Hula Blues (with The Hula Blues Band)

1999 – Blue Light Boogie

1999 – Kulanjan (with Toumani Diabaté)

2001 – Hanapepe Dream (with The Hula Blues Band)

2005 – Mkutano Meets the Culture Musical Club of Zanzibar

2008 – Maestro

2014 – Talkin' Christmas (with Blind Boys of Alabama)

2016 – Labor of Love

2017 – TajMo (with Keb' Mo')

Live albums

1971 – The Real Thing

1972 – Recycling The Blues & Other Related Stuff

1972 – Big Sur Festival - One Hand Clapping

1979 – Live & Direct

1990 – Live at Ronnie Scott's

1996 – An Evening of Acoustic Music

2000 – Shoutin' in Key

2004 – Live Catch

2015 – Taj Mahal & The Hula Blues Band: Live From Kauai

Compilation albums

1980 – Going Home

1981 – The Best of Taj Mahal, Volume 1 (Columbia)

1992 – Taj's Blues

1993 – World Music

1998 – In Progress & In Motion: 1965-1998

1999 – Blue Light Boogie

2000 – The Best of Taj Mahal

2000 – The Best of the Private Years

2001 – Sing a Happy Song: The Warner Bros. Recordings

2003 – Martin Scorsese Presents the Blues – Taj Mahal

2003 – Blues with a Feeling: The Very Best of Taj Mahal

2005 – The Essential Taj Mahal

2012 – Hidden Treasures of Taj Mahal

Various artists featuring Taj Mahal

1968 – The Rolling Stones Rock and Roll Circus

1968 – The Rock Machine Turns You On

1970 – Fill Your Head With Rock

1985 – Conjure: Music for the Texts of Ishmael Reed

1990 – The Hot Spot – original soundtrack

1991 – Vol Pour Sidney – one title only, other tracks by Charlie Watts, Elvin Jones, Pepsi, The Lonely Bears, Lee Konitz and others.

1992 – Rising Sons Featuring Taj Mahal and Ry Cooder

1992 – Smilin' Island of Song by Cedella Marley Booker and Taj Mahal.

1993 – The Source by Ali Farka Touré (World Circuit WCD030; Hannibal 1375)

1993 – Peace Is the World Smiling

1997 – Follow the Drinking Gourd

1997 – Shakin' a Tailfeather

1998 – Scrapple – original soundtrack

1998 – Largo

1999 – Hippity Hop

2001 – "Strut" – with Jimmy Smith on his album Dot Com Blues

2002 – Jools Holland's Big Band Rhythm & Blues (Rhino) – contributing his version of "Outskirts of Town"

2002 – Will The Circle Be Unbroken, Volume III – Lead vocals on Fishin' Blues, and lead in and first verse of the title track, with Nitty Gritty Dirt Band, Alison Krauss, Doc Watson

2004 – Musicmakers with Taj Mahal (Music Maker 49)

2004 – Etta Baker with Taj Mahal (Music Maker 50)

2007 – Goin' Home: A Tribute to Fats Domino (Vanguard) – contributing his version of "My Girl Josephine"

2007 – Le Cœur d'un homme by Johnny Hallyday – duet on "T'Aimer si mal", written by French best-selling novelist Marc Levy

2009 – American Horizon – with Los Cenzontles, David Hidalgo

2011 – Play The Blues Live From Lincoln Jazz Center – with Wynton Marsalis and Eric Clapton, playing on "Just a Closer Walk With Thee" and "Corrine, Corrina"

2013 – "Poye 2" – with Bassekou Kouyate and Ngoni Ba on their album Jama Ko

2013 – "Winding Down" – with Sammy Hagar, Dave Zirbel, John Cuniberti, Mona Gnader, Vic Johnson on the album Sammy Hagar & Friends

2013 – Divided & United: The Songs of the Civil War – with a version of "Down by the Riverside"

2015 – "How Can a Poor Boy?" – with Van Morrison on his album Re-working the Catalogue

2017 – Music from The American Epic Sessions: Original Motion Picture Soundtrack – contributing his version of "High Water Everywhere"

Filmography

Live DVDs

2002 – Live at Ronnie Scott's 1988

2006 – Taj Mahal/Phantom Blues Band Live at St. Lucia

2011 – Play The Blues Live From Lincoln Jazz Center – with Wynton Marsalis and Eric Clapton, playing on "Just a Closer Walk With Thee" and "Corrine, Corrina"

Movies

1972 – Sounder – as Ike

1977 – Brothers

1991 – Bill & Ted's Bogus Journey

1996 – The Rolling Stones Rock and Roll Circus

1998 – Outside Ozona

1998 – Six Days, Seven Nights

1998 – Blues Brothers 2000

1998 – Scrapple

2000 – Songcatcher

2002 – Divine Secrets of the Ya-Ya Sisterhood

2017 – American Epic

2017 – The American Epic Sessions

TV Shows

1977 - Saturday Night Live: Episode 048 Performer: Musical Guest

1985 - Theme song from Star Wars: Ewoks

1992 – New WKRP in Cincinnati – Moss Dies as himself

1999 – Party of Five – Fillmore Street as himself

2003 – Arthur – Big Horns George as himself

2004 – Theme song from Peep and the Big Wide World

[garynsmith]

A Compelling Formula for Success: Assist2Sell

A Unique Advantage to the Real Estate Landscape

When it comes to companies offering a discount model, there is plenty of competition. Brokers and agents have long understood that sellers want to pay lower commission rates. But they also want full service, notes Ryan Elliott, vice president of Assist2Sell, and that’s his company’s premier distinction. Founded in Reno, Nev., in 1987 by a pair of independent REALTORS® who saw a shift in the industry, Assist2Sell was created to marry the two concepts—low commission and full service—in an advantageous way…as a full-service discount business model that exceeds consumer expectations while offering unlimited opportunity to a growing cadre of agents and franchise owners. “To be successful in today’s real estate world, it helps to have a unique advantage,” says Elliott. “There has never been a better time for a business model like Assist2Sell.” In this exclusive interview, Elliott shares the company’s unique vision, and the strategies that help their franchisees become front-line competitors.

Barbara Pronin: Tell us a little more about the founding strategy of the company, and how the concept took off. Ryan Elliott: Actually, the original motivation the founders Mary LaMeres-Pomin and Lyle Martin had was based on their frustration in spending 80 percent of their time looking for their next deal. They were successful agents with a strong base of repeat and referral customers, but struggled with adding new business. Theirs was a small, traditional office—just the two of them and a support person. When they did get a chance to pitch a new seller for a listing, they would sometimes lose the listing based on their small office size. Sellers perceived that an office with a lot of agents meant those agents would all be trying to sell their homes. We all know that’s not true, and that the MLS levels the playing field, but convincing sellers was a challenge. When they decided to try to attract more business by lowering their fees, and took the bold step to advertise this, all of a sudden, the sellers didn’t care about the number of agents in their office. The concept was pretty simple, and it hasn’t changed: If you charge home sellers a very competitive fee, provide the same services your competition offers, and deliver results, you can increase volume more than enough to make up for the lower fees. That’s what Mary and Lyle started with and it’s what has helped us grow into a familiar brand with hundreds of offices all over North America.

BP: What’s your own career path been like, Ryan? What brought you to the company’s leadership team? RE: My dad was a general contractor in Reno, mainly building homes on speculation, and he thought I could help on the sales side. So, I got my real estate license and went to work for a traditional brokerage in Reno. I was aware of Assist2Sell but, like other agents, I didn’t see them as a threat. But after losing a couple of listings to them, the final straw was when a relative listed with them. Then I decided to pay attention. I pretended I wanted to interview for an agent position with the intent of figuring out why they were getting so many listings. While I waited to meet with Lyle and Mary, what stood out to me was that all the agents were busy and the phones were ringing—a noticeable difference from my office. In the interview, I learned the secret was no mystery. Do everything I was already doing, but charge less. I looked at their systems and procedures and the unique Assist2Sell strategy; they would provide the leads and I would provide the service—a distinct difference from my traditional office, where the job of finding business was on my shoulders. I was so blown away by the concept, and the whole environment of success, that I joined them on the spot. My sales volume skyrocketed, and within a couple of years I became office manager. When Lyle and Mary decided to start franchising, I was promoted into franchise sales and I sold my first franchise in Springfield, Mo., in 1996, and we continue to grow the franchise to this day.

BP: What sets the company apart? RE: Our distinctive business model. The most obvious difference is in the commission structure. That’s a huge distinction that can save homeowners thousands of dollars. But the value doesn’t stop there. Every one of our full-service offices is staffed by experienced, licensed real estate professionals who take care of everything home sellers need from a real estate company.

BP: How do you provide full service at a lower commission rate? RE: We operate as a team at every level of the company, and especially at the franchise level. An office doesn’t need a lot of agents, because, as every small business owner knows, a well-run business can do more with less—in this case, a limited number of professional agents who are trained to work as a team and who have all the tools they need to do their best work, all provided by the franchise.

BP: What do you mean by ‘all the tools?’ RE: A lot of franchisees don’t want to mess with technology, so we do it for them. When you buy a franchise, you buy turnkey technology—a complete, seamless back-end ecosystem providing all the business management and marketing systems you need, from website to social media management.

BP: What kinds of brokers are attracted to the Assist2Sell business model? RE: Many who join us are top-producing agents who have built successful teams under the flag of a well-known brand. Their next step is wanting to own their own business. They understand that in their present spot, most of the recognition goes to the company they work for—and they realize that they will now be competing with their old company, as well as with other well-established brokerages in their market. But they also understand that working as a team brings the ability to handle significant volume. They just need a way to attract that volume—and once they examine the Assist2Sell model, they quickly figure out the answer.

BP: Aren’t agents reluctant to lower their fees? RE: Whether it’s at the kitchen table or through the fees paid for leads generated by their own company or one of the many lead-generation companies, most agents are currently discounting their commissions—it’s just that consumers don’t enjoy the benefit of the discount and agents don’t realize any long-term benefit. We don’t keep our low fees a secret. We’ve built our brand by attracting home sellers with our powerful lead-generation system (our advertised low fees), and by delivering a level of service that exceeds the industry standard.

BP: Can agents really make a decent living selling homes for a lower fee? RE: We didn’t start this business to make less money. With the increase of volume and efficient processes and systems, our agents typically earn much more than traditional agents.

BP: What is your approach to coaching and training? RE: We want our franchisees to know, “you are in business for your-self, but not by yourself.” All franchisees begin with five days of intensive training at our Assist2Sell Academy in Reno—then get as much continuing coaching as they need. One of the best things is that all our franchise owners help each other by sharing their experiences. If some-one comes up with a new idea, we’ll work with them to fine-tune and test it. If it works, every office shares the opportunity. We’re not a bunch of suits here at our headquarters in Reno. Pretty much all our leadership team came from the residential real estate arena. Our VP of Franchise Support, Barry Wardell, was a top-producing RE/MAX agent.

BP: How do you see your business model competing in the industry going forward? RE: We believe we’ve always been ahead of the competition in this space. We’ve watched a lot of the dotcom players come and go over the years. Many try to copy our model, but can’t seem to make it work. They think the secret is just to lower the fees. But that’s only part of the recipe. Consumers today are more knowledgeable than ever about buying and selling real estate. They do the research, they know what their homes are worth, and they don’t want to pay any more in commissions than they need to. So, a business model like ours, which offers a low fee and proven marketing expertise is more attractive to them than ever. With the recovery of the real estate markets nationally, competition for listings is intense. As consumers become more aware of the high demand for homes, it’s only natural for them to question why they have to pay high fees when the market is so hot. I don’t think anyone really thinks commissions will be going up in the future. Agents that want to remain relevant in the new environment of lower fees need to figure out how they can turn this trend into a profitable advantage. We have the answers.

BP: Why buy your franchise? Can’t I just lower my fees and copy what you do? RE: That thought occurs to everyone who thinks about trying this concept. The answer is of course you can try—but why? We make it so much more appealing to join our team. As the saying goes, “Why reinvent the wheel?” We’ve had new franchisees join us and later confess that they did try it on their own, and they spent a ton of money trying to figure everything out. Fortunately, before they ran out of all their money, they recognized that there’s more to the recipe than just lowering the fee. We also try to point out to prospective franchise owners that even if they do succeed on their own, do they really want to be competing with us when we do sell a franchise in their area?

BP: What do you see as your greatest challenge? RE: Getting our message out to a broader audience. We are among the most unique and compelling real estate franchises in the space today. We have the flexibility to adapt quickly to market changes, and we are well-equipped to provide entrepreneurs and consumers with top-of-the-line service and support at a very affordable cost. We’ve launched a new, national website that’s attracting a lot of attention, and we’re exploring new and different marketing venues in the effort to reach more people and help them understand and appreciate our unique value proposition.

BP: What is your greatest strength? RE: We’ve had 30 years of experience building a franchise program that works without the need for high overhead or a large sales staff. It’s surprisingly affordable, and we teach our franchisees all they need to know to start and build a strong business.

For more information, please visit www.assist2sell.com.

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