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10 Secrets to Going Viral on Social Media

The growth of Social Media Platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, etc. are considered the most influential nowadays. A great post with awesome content can go viral in a short period. Social Media platforms are one of the digital marketing tools that marketers, advertisers and influencer use in today's trend to communicate with their target audience. Thorough research is needed in creating a high-quality content that people would be interested to read, listen or watch and share on their feed to make it go viral.

Image by Gerd Altmann from Pixabay 

What are the mysteries behind this viral content that keeps showing up on your feed? Here are 10 secrets to going viral on social media.

1. Know your audience better

If you are a marketer, advertiser or a social media influencer you may have probably done some research and this one always shows up. At I Got Viral, knowing and understanding who our audience is very important. So how will you get to know them? Simple! Study them online or in real life. Search the internet, check on some of your competitors and get to know their content. Who are the most to engage in their post? Male or female? Teens, middle-aged, adults, seniors? What do you think are their behavior? Stuff like these is very helpful in understanding your audience. Or you can simply talk to one of your customers in real life, get to know what will make them engage and share your content online. Once you get familiar with them, it will be much easier for you to create a content and make it go viral.

2. Use the appropriate social media platform

Deciding on what suitable social media platform to use on your business all relies upon on the form of product or service you offer. The best thing to do is to focus on a few platforms where most of your target audiences interact, and engage.

Image by Gerd Altmann from Pixabay

For example, if your product or service is something about fashion then I’d say go for Instagram or Facebook where you can post most of your amazing photos of your fashion items. Or if you’re a social media influencer that posts mostly videos then you’d go for Youtube and if you’re into some professional service then LinkedIn would be the best platform.

So in choosing the best platform to use, you also have to consider what type of platform your target audience would use, one more reason why you have to get to know them more.

3. Create a high-quality engaging content

Image by StockSnap from Pixabay 

Of course, you wanna make sure your content is unique, catchy and highly engaging. You don’t want to create a content with boring stuff that will make your target audience skip your post when they saw it on their feed. Just look at how much engagement a funny video or an intriguing image drives. Creating highly engaging content will help you increase your post’s shareability and make it go viral.

4. Make your content timeline for posting

It is also essential to know when the right time to post. If we go back to number 1, getting to know your target audience, make sure to study what time do they mostly go online. What time are they available to scroll on their phones and happen to drop by at your post? What is the peak time Facebook or Instagram is mostly used? Do your research because this is one strategic way to increase your social media exposure to your target audience.

5. Use the paid ads social media platforms offer

For small and start-up businesses, it is quite difficult to be discovered and go viral in an instant or in a short period of time so investing in paid ads is one way to boost your online visibility. Other ways you could use is creating promotional videos or post, giving out rewards to people who shares your post or you might consider teaming up with a social media influencer to share or tag you in one of their posts. Either way, make sure to boost your visibility.

6. Team up with Social Media Influencer

In today’s trend, most brands use social media influencers to get to their target audience. It will easily make them trust your brand too. For instance, DIY and tutorial videos are going viral every day so a makeup brand teams up with one of the most influential YouTubers to make a tutorial video on how to do a makeup routine using their brand. All the people who trust the influencer, have the same skin type as the influencer or have the same skin color will surely buy those products. Having a partnership with an influencer is an effective marketing strategy and has the ability to make your business go viral.

7. Use social media analytics to measure your engagement

As part of the digital marketing world, social media has its own analytic tools to gather the data and evaluate them. Therefore, it’s a tool where business owners or marketers use to study the engagement between their customers. It’s a part where you get to know them through the data they provided by liking, commenting or sharing. These tools will show you which posts got the most views, likes, comments or shares. It will also help you create a great contents and better marketing strategy.

8. Create a catchy Call to Action or CTA

A call to action or CTA is what makes your target audience decide on what to do next. It’s meant to attract or tempt your target audience to click on a link or button. Let’s say you have posted something on your wall and your audience reads it, so what they should do next? This is where the call to action goes in, it’s your way of telling them, “Go on click this link, Read More or Buy Me Now.” A successful CTA results in a conversion.

9. Be noticed by news pages, sites or magazines

Media is a very powerful tool for going viral. Making your business be included or at least be noticed in news articles or magazines page will greatly affect your audience trust and visibility. People will look up to you and will give more trust to your business.

10. Share other’s contents

Share posts of other people, may it be a post of an influencer related to your page that is funny or some random post you see that is going viral. This way, you have a share in making a post go viral. Sharing others content is like an encouragement that motivates them to share your content too. Engaging with your audience in such a beneficial way will increase the chances of your content going viral.

Creating an engaging post to make it go viral can be challenging but when done correctly can be rewarding. Make use of social media analytics to study deeper on how to create an effective engaging content that will go viral. Doing the right research is vital to every success but leaving it to experts is a huge edge. Check out the services we offer at I Got Viral and see how we can help you.