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[incrediblesoftwares]

Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.

Having the same content repeated across multiple pages is not something that would cause a site to rank lower in search results.

Mueller says it’s normal for sites to have a certain amount of duplicate content. Google’s algorithms are built to handle it.

He touched on this topic last week, but it’s brought up again during this week’s Google Search Central SEO office-hours.

Duplicate content is a topic that regularly comes up amongst SEOs, and it’s something many practitioners check for when auditing a site.

This is a recording of the Google SEO office-hours hangout from November 5, 2021. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.

Find out more at https://goo.gle/seo-oh-en