#gojiraf

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GoJiraf, Head of Analytics

Period: Jul 2022 - Current Role: Digital Transformation, Product Manager

Implemented OKRs and KPIs across the company to drive data-driven decision making.

Analyzed data within the company framework from various platforms (Google DataStudio, Google Analytics, Firebase, Elasticsearch, Kibana, MongoDB, Mailchimp) to generate insights for live events, website traffic, and CRM pipelines.

Tracked KPIs and reported updated metrics to the team.

Identified business development opportunities and focused on new markets, including Mexico, Brazil, and LATAM.

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GoJiraf, Service and Support

Period: Nov 2021, Jul 2022 Role: Service and Support Lead, Digital Transformation

After a successful business development phase, I started helping all these brands that trusted their Live Shopping efforts by assisting a Customer Success team of 3 people. In these period I have helped over 100 brands with platform onboarding, support and customer success.

I also oversaw a Support team of 3 people, ensuring quality and overall satisfaction of active stores pre, during and post live shopping events.

Moreover, I have led the documentation and process systematization in collaboration with IT and DevOps teams, fostering an easy ramp-up for all new employees.

Key Milestones:

Established a full cycle customer center from onboarding to post event support and reporting.

Assisted over 20,000 active stores in their digital transformation process from offline to online.

More than 35 processes were implemented in a cross-company effort to improve service.

As part of my responsibilities, I oversaw User Experience Research and Customer Success. This required conducting interviews and benchmarking similar products and competitors, developing strategies to empower end users and to mentor fellow associates.

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GoJiraf, Business Development

Period: Jun 2020 - Nov 2021 Role: Business Strategy Manager, Marketing

Following a successful transition from the media industry to e-commerce, I assumed the role of business development owner, leveraging my expanding expertise in Live Shopping and client relationships.

Collaborating closely with C-Level management, I actively contributed to achieving business objectives aligned with stakeholder and early funder requirements. This involved securing partnerships with multiple brands and providing guidance and mentorship to the newly formed marketing team, supporting various marketing initiatives.

Through strategic efforts and proof-of-concept experiments, my work played a pivotal role in diversifying the company's core business. We successfully expanded into 12 new verticals, in addition to fashion apparel and beauty.

Key Milestones:

Held over 100 live events.

Implemented digital strategies with Marketing and Sales teams.

Generated campaigns with over 450,000 users engaged.

My job was to generate comprehensive business decks for prospects, employing market research and fostering seamless brand discovery and client onboarding in close partnership with the Sales and Marketing departments. Also, to implement digital strategies in collaboration with the Marketing and Sales teams, optimizing customer acquisition and retention.

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From Jiraf to GoJiraf

Period: Oct 2019 - Jun 2020 Role: Product Owner

GoJiraf is a live shopping platform that connects customers with store associates in a live, highly engaging interactive video experience. Live Shopping puts together the best from the physical store experience and the best of digital commerce.

I successfully managed a hard pivot in the platform from a geolocated marketplace for videos on-demand to a Live Shopping platform leveraging existing resources and technology.

These efforts contributed in setting the foundational stone in Latin America for Live Shopping, making GoJiraf the first company that has hosted a Live Shopping Event. 

Key Milestones:

Shaped the app from a media oriented SaaS to a sales-oriented SaaS in 4 months.

Cut development costs by 74% by reusing current code.

Managed to validate a PMF after signing the first fashion apparel contract.

As a result, my job was to establish and manage the development and UX/UI team, increasing production speed by tenfold. Also, to help in the transition from an outsourced contractor to the newly created in-house team.

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Jiraf

Period: Jan 2018 - Oct 2019 Role: Product Owner

During this period, I worked as a Product Owner for a project that began as a geolocated marketplace for video on-demand, catering to a wide range of users.

As the project progressed, its focus shifted towards assisting media companies in obtaining live media coverage through a transactional model, utilizing user-generated content.

Our product efforts contributed in lowering cost per generated news for 12 media companies by 64% QoQ by connecting gig economy players to newsrooms as solutions to their business goals. 

Key Milestones:

10.000+ contributors active in the ecosystem.

12 Media Companies as partners.

Over 150 hours of live and pre-recorded content generated.

My responsibilities encompassed various aspects of product management, including backlog management, creating epics, defining milestones and features, conducting UX research, and overseeing a team consisting of three developers and a UI designer.