Marketing and Social Media
Marketing is the way that you get an audience that will buy your work, attend your exhibitions and request commissions.
Finding a Market
People interested in the messages that you are communicating. This can be an emotional response to your work as well as several other possibilities such as:
Educational, used for their own studies and serves as inspiration
Connection to creativity, people that lack that creative spark and enjoy having a link to something creative
Fashionable, your work may be in fashion and so people may be drawn to it
Social
Potential Customers
Private clients, galleries, shops, educational projects, funding bodies, sponsors, corporate clients, exhibition visitors.
Knowledge about your customer and their viewing/buying/commissioning habits will affect the promotional activity you use to reach them, eg private views, website, postcards, printed material, advertising, space at market-led shows (New Designers, GNCCF, London Illustration Fair, Photo London, Comic Con’s etc), direct mail, telephone and email contact.Your marketing activity – its language, needs to be and to be directly targeted at your customers.
Marketing Tools
Business cards
Letter headed paper
Leaflets
Press coverage
Mailing lists
Post cards
Websites/blogs/SNS
Photographs
Reputation
Customer Loyalty
Networking
Online Presence
Having a good online presence and selling online are crucial if you want to get more overall sales.It is expected that any serious professional will have an up-to-date and professional looking website.Collectors, commissioners, retailers and journalists all expect you to have a website.
Creating your own Website and Selling Online
It has become a lot easier and cheaper to create your own website due to the introduction of e-commerce software, often created specifically for creative products such as :Supadupa, Big Cartel, Shopify, Squarespace, Storenevy and WP Shop plugins/
Online portfolio sites are especially useful eg AXIS, ArtsThread, Behance.
Online membership sites can be particularly useful as these are places where your audience might be looking to buy or commission work egCrafts Council Makers Directory, Design Nation, Select a Maker, Designers Makers, Design Gap, Saatchi online, etc.
Online market places where you are charged for your own online shop e.g. Etsy, Folksy, Creative Market, Graphic River, Spoonflower, RedBubble, etcCurated online shop (and PR tools):madebyhandonline, DegreeArt, Patternbank, Art Web, This is a Limited Edition, INPRNT.
Online shops, Beware of fees – particularly hidden onesRead the small printCan you sell though other sites or are you ‘locked in’?
Social Networking
Social media helps you make connections and stay up-to-date with your craft.
It helps you get a job
Blog, and focus on other platform and get good at it
Think about how you present yourself on the internet
Keep personal social media accounts private!
Consider different platforms and discover what one does better than the other
Don’t just broadcast, converse with your audience, but keep it clean!
Domain name asap, get a .com or .co.uk
www.yourname.com
www.firstnameandsurname.com
www.wholenameanddescription.com (artist/illustrator)
Design website, think about function, make it easy to navigate. Does it work on mobile? Don’t use flash! Consider apple products, lots of people own them. Page Speed tools - use them!
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Win a weekend in Manchester with craft fair tickets, delicious dining and unique hand-crafted work
Five lucky runners up will each receive a pair of tickets to the GNCCF
from All articles http://www.cheshirelife.co.uk/manchester-gnccf-competition-1-5714989
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The Great Northern Contemporary Craft Fair Online Christmas Fair
The Great Northern Contemporary Craft Fair Online Christmas Fair
The Great Northern Contemporary Craft Fair Online Christmas Event
21-22 November 2020
I’m over the moon to be taking part in the GNCCF again – this weekend! Tomorrow in fact!
Scroll through the makers on the Great Northern Contemporary Craft Fair website, find something you love for the people you love this Christmas. Not only will you be buying work of an exceptional standard, but you will also be…
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