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drummcarpentry · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Faceted navigation allows customers to narrow down search results based on specific product attributes. They typically exist on Product Listing Pages (PLPs) and are a great way to help users intuitively discover products but managing this filtering system is a common SEO challenge. Crawling and indexation need to be controlled.

However, if we look beyond their inherent functionality, facets can offer us considerable potential. By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

If we search for “long sleeve wedding dresses��, we can see how David’s Bridal’s optimized facet page (Domain Authority: 67/100, Page Authority: 47 / 100) has obtained the top ranking position, while Nordstrom’s result (Domain Authority: 87/100, Page Authority: 39/100) appears in the third position for this particular query. We’ll take a look at what makes this page so effective later.

When looking at how we can optimize faceted navigations, it’s important to recognize that product attributes convey consumer needs and aspirations. If, for example, I’m looking for a wedding dress, then I may tailor my search by the color, fabric, neckline shape, and the sleeve length.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

In the last few years, we’ve seen a big shift in the industry towards capitalizing this intent with long-form content. Blog articles and style guides have become the go-to methods for many to capture these visitors, as we can see from the examples taken from Marks & Spencers’ "Inspire Me" section:

People often look for inspiration when they’re shopping, and these pages provide an effective way to add more internal links to category and product pages. But relying on this approach is one-dimensional, given that these deeper content pages tend to have lower PageRank. An extensive amount of time and effort will, therefore, be required to achieve the desired result.

In comparison, Product Listing Pages usually target broader search terms, and faceted navigations typically exist as passive functions. This is because they’re often blocked from crawlers, making them devoid of any SEO value. Waterstones (a well-known British bookstore) is one retailer that applies this rule for their on-page filters:

In this particular example, I’ve applied a filter to only show me books for 5 – 8 year olds, but the appended URL (https://ift.tt/3xrpOJS) is blocked in the robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer intent to the pages we’re providing them in the organic results.

From the diagram below, we can see how editorial content typically focuses on the “awareness” and “interest” stages, whilst Product Listing Pages tend to be more in line with the “consideration” and “purchase” phases:

Serving the right content to users throughout their buying journey is pivotal to success. For many retailers, competitors are continuing to prioritize broader, high-volume keywords in saturated markets. They’re targeting the same terms to secure a proportion of the same search traffic. This is a very challenging prospect to face, and without carving out a gap in the marketplace, they won’t necessarily deliver the results they seek to secure. Likewise, relying on informational guides to target long-tail keywords means that you’re missing a large percentage of users who have very specific buying requirements. Yes, they’re ready to make a purchase!

By shifting your focus to address your customer’s real needs and expectations, you’ll be able to deliver a satisfying, frictionless experience at every interaction and all the way through to that final purchase.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

c) Competitor activity — aside from using SEO monitoring software, you can use a data mining extension tool like Scraper, which will extract faceted options directly from competitor Product Listing Pages. These tools are often free to download and allow you to quickly transfer product categories.

d) Your Google Search Console, Analytics, and PPC accounts to determine which keywords and URLs are securing the highest number of visits and web conversions. Internal search data can also give you great consumer insights.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

Once you’ve collated all this information into a spreadsheet, you’ll be able to discover long-tail, consideration-orientated keywords. While individually they may not boast huge monthly search estimates, they can collectively highlight where purchase intentions can be better fulfilled.

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

From the table above we can quickly see a pattern emerging with color and material variations appearing across the search terms. We can then substantiate this information with session and revenue estimates with the use of a recognized CTR model. This enables us to help forecast the potential organic uplift and quantify the size of the prize for a number of different scenarios that are on offer from each new facet combination. This may include estimations for securing position 10, 7, 5, 3 and 1 in Google.

One thing to note here is that it’s worth excluding synonyms, as they will falsely inflate your calculations. An example here would be to exclude “storage drawers” (22.2k monthly searchers) when reviewing the performance for “chest of drawers” (201k m/s). Including both variants will cause a false positive result and will lead you to draw incorrect conclusions.

Step 3: Dig deeper into broader terms around offers, ratings, and price

These product filters are found in the “Sort” dropdown box and, from my experience, these are set to “noindex” from the outset as they simply allow users to re-order page results. Certainly, content management systems like Shopify and Shopware have this as a default.

This makes sense since their purpose is to allow visitors to simply sort or narrow page content rather than offering alternative results and additional value (which is offered through faceted navigation). As such, filter typically produce duplicate results which should not be discoverable beyond the immediate moment. But this hard-and-fast rule doesn’t always apply perfectly in the real world. This is why we need to look at our individual industries and understand what’s important to our unique set of customers.

If we look at the world of gifting, we often see people shopping with a particular budget in mind. Therefore, terms like “birthday gift under £20” (40 m/s) or “Secret Santa gift under £10” (2.9k m/s) are reasonably common, and opening up relevant listing pages could be useful for shoppers.

Step 4: The technical steps

Facet taxonomies are hugely complex and the number of attributes that can be strung together increases with the size of the domain. We, therefore, need to carefully manage the flood gates and mitigate against any potential risks including crawl inefficiencies and link equity dilution.

We can do this by:

1. Avoiding thin/doorway pages by regularly re-assessing your product offering. For instance, you may consider there to be little value in creating a new listings page if you’re selling a very small range of low price point products. In this case, you may decide against opening up an additional Product Listing Page when you sell as few as 10 eligible products. However, this is not a fixed rule, so it’s quite possible that your criteria may be lower for particular product lines. Either way, these numbers will change over time. Consider seasonal trends, when new collections are launched, and when they become discontinued. Setting up a product retirement strategy to manage expired products and categories at scale in parallel with this step is also highly recommended.

2. Prevent content cannibalization by arranging selected facets according to their value and significance. “Size” is very important for some electrical goods like TVs, laptops, and cameras, but is less so for beauty accessories or vacuum cleaners. You must also make sure page content is distinctive and reflects the focus of your chosen facet(s). Refer to step 5 for more details.

3. Follow the sequence in which adjectives and facets are typically selected by your customers. This can vary depending on where your audience lives. So, whilst products generally have five or more distinguishable features, English vernacular determines that we use more than four adjectives (e.g. size + color + material + shape) to describe something.

4. Control the controllables by dealing with overlapping variations. This typically occurs when multiples co-exist and each exhibits good search metrics. For instance, it’s reasonable for someone to simultaneously look for several color and/or fabric combinations in the different ways below.

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

In comparison to the noindex tag suggested for on-page filters you should canonicalize unnecessary facets to their parent page (remembering that this is merely a hint and not a directive). This will enable you to control how crawlers deal with highly comparable result pages and will, therefore, help to prevent your site from being demoted in the SERPs. Dynamic search parameters should continue to be defined with a “noindex, nofollow” meta robots tag, disallowed in the robots.txt file, and configured through Google’s URL parameter tool (within your Search Console account) to tell crawlers the purpose of your parameters and how you would like them to be treated. This is a helpful guide on parameter handling for Googlebots, but bear in mind that this last tip won’t influence how Bing or Yahoo user-agents interpret these pages.

5. Open your facets in phases and cultivate it into a test-and-learn process. This will enable you to identify issues a lot sooner and implement facet-wide solutions in a timely manner. Without having to unravel these additional layers of complexity, problems such as crawl inefficiencies, PageRank dilution, or excessive indexation can be swiftly resolved.

To show you what this could look like, I’ve provided a phasing plan that was created for one of our e-commerce clients. Our research showed a significant SEO opportunity for opening up some of the facets and filters: potential +£263Kpcm for the “colour + type” facet (UK):

What’s more, when we extended our forecast to include other facet combinations, we calculated an additional revenue opportunity of up to +£207K/pcm (before filtering out combinations with no products offering).

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

David’s Bridal is a good example of a retailer that has done this well. Looking back at the ‘Long Sleeve Wedding Dress’ Product Listing Page, we can see that they’ve curated unique content and followed fundamental optimization tactics on the landing page in a way that feels helpful to the user.

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Utilize your mega menu to showcase your new category landing pages. This will not only allow you to direct a large proportion of link equity, but it will also secure the highest click-through rate amongst your visitors.

Integrate your editorial strategy by creating engaging content with in-copy links. Think about how you can use descriptive long-tail anchor text about the Product Listing Page you want to link to rather than relying on “click here” or “see more”.

Connect to them via href links so you’re not solely relying on links from the main navigation or content hyperlinks. As this is difficult to do at scale, it can be done through modules such as “related categories”, “other subcategories”, “related products”, etc.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Seek out the opportunity from extended keyword research and competitor analysis before deciding which variants fulfill consumer demands and deliver optimal organic sessions and onsite conversions. Configure a single faceted URL for each opportunity and open them up for crawl and indexation. Ensure PageRank is distributed to them (both internally and externally) and develop your landing page content in line with quality optimization practices. This approach will help you to avoid having crawl inefficiencies, over indexation, cannibalization, or having thin doorway pages. In turn, your website will be better suited to attract highly-targeted users and guide them down the purchase funnel.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

lakelandseo · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

If we search for “long sleeve wedding dresses”, we can see how David’s Bridal’s optimized facet page (Domain Authority: 67/100, Page Authority: 47 / 100) has obtained the top ranking position, while Nordstrom’s result (Domain Authority: 87/100, Page Authority: 39/100) appears in the third position for this particular query. We’ll take a look at what makes this page so effective later.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

epackingvietnam · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

0 notes

bfxenon · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

In this particular example, I’ve applied a filter to only show me books for 5 – 8 year olds, but the appended URL (https://www.waterstones.com/category/childrens-teenage/facet/498) is blocked in the robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer intent to the pages we’re providing them in the organic results.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

nutrifami · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

In this particular example, I’ve applied a filter to only show me books for 5 – 8 year olds, but the appended URL (https://bit.ly/2VccAT1) is blocked in the robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer intent to the pages we’re providing them in the organic results.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

xaydungtruonggia · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

camerasieunhovn · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

ductrungnguyen87 · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

gamebazu · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

Once you��ve collated all this information into a spreadsheet, you’ll be able to discover long-tail, consideration-orientated keywords. While individually they may not boast huge monthly search estimates, they can collectively highlight where purchase intentions can be better fulfilled.

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

https://ift.tt/3qUUr85

0 notes

kjt-lawyers · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

paulineberry · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

noithatotoaz · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

thanhtuandoan89 · 4 years ago

Text

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Match consumer intent with long-tail search queries

Having an established brand and a solid domain backlink profile won’t guarantee success. This is great news for smaller brands, as industry giants aren’t necessarily going to win at this game.

According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.

The solution

Step 1: Conduct long-tail keyword research

Build a really comprehensive view of your potential customers by harnessing data from a variety of sources, including:

a) Keyword research tools like Moz, Google Keyword Planner, and Answer The Public.

b) The SERPs — get inspiration from the auto-suggest results, People Also Ask, and the related search links at the bottom of the page.

e) Speak to your merchandising team to understand product demands and fulfillment capabilities.

Step 2: Group into meaningful sub-topics

To help illustrate this point, we can look at a small subset of lingerie keywords and the facets the searches represent:

Step 3: Dig deeper into broader terms around offers, ratings, and price

Step 4: The technical steps

We can do this by:

When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence. In this case, it would be color + material + product type.

Step 5: Optimize your facet URLs

Optimize your new facet category URLs to establish relevancy for your selected search terms. The key on-page elements to focus on include:

URL

Page title

Breadcrumb anchor texts

H tags

Content snippets (e.g. introductory text and FAQ copy)

Image ALT texts

Product names

Link out to similar facet category pages (i.e. via a “You May Also Like” feature box)

URL: davidsbridal.com/long-sleeve-wedding-dresses

Page Title: Long Sleeve Wedding Dresses & Gowns | David's Bridal

Meta Description: Do you dream of wearing a long sleeve wedding dress on your big day? Shop David's Bridal wide variety of wedding gowns with sleeves in lace & other designs!

6. Provide accessibility and build page authority

Once you’ve opened up your new facet Product Listing Pages, you need to begin cultivating link equity towards them. This will ensure that they don’t exist as orphan URLs with no PageRank:

Ensure they’re referenced in your product XML sitemap.

If you have one feature per facet URL, then add them to your faceted navigation across CLP and Product Listing Page pages.

If you have two or more features per facet URL, then create a “Popular Searches” or “Related Searches” option within your CLPs.

Devise strategic outreach campaigns that will secure quality, external backlinks to them.

Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages.

Conclusion

There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.

Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients.

0 notes

pinksweatergettingbetter · 8 years ago

Photo

// Orig’nal is confronted with strange foreign food.

fleshed out character traits and backstory under the cut

Orig’nal Khrakterr Doh’nut Steelu

Occupation: Revolutionary, Attorney

Birthday: June 14th, 2005 Age: 23 (2028) Status: Alive Eye colour: Exhibits heterochromia ; his left eye is green while his right eye is BLOOD RED Hair colour: Black, with the forelocks dyed purple... or is it natural? Height: 5’7” Affiliates: The Defiant Dragons, the Koorahenian Legal System, The Wright Anything Agency Family: Beh’lu Steelu (Father, deceased) Kord’sa Steelu (Mother, deceased) Friends: Members of the Defiant Dragons, Trucy Wright, Athena Cykes, Aliases/Nicknames: The Purple Dragon, Orion Steel, Mr. Needs-To-Work-On-His-Social-Skills

Backstory: Orig’nal’s childhood was fraught with misfortune. As the Defence Culpability Act was passed on his birthday, this spelled doom for his future since his father was a Lawyer. When he was just nine years old, his mother was accused of murder, and when his father couldn’t successfully defend her, both were put to death. Completely alone in the world, Orig’nal was forced to live on the streets, stealing to survive, with only his mother’s bracelets and his father’s jacket to remember his old life by. Eventually his thieving fingers were discovered by the Defiant Dragons, who took him in and raised him as one of their own. Things seemed to be going well until Orig’nal was framed for murder just days before the Garan regime was overthrown. To escape jail, Orig’nal fled overseas to America, where he eventually met the famous Phoenix Wright and joined his law office, taking Apollo’s recently vacated spot.

Personality: Having been raised by the Defiant Dragons, Orig’nal is a lot like them. Brash, outgoing, goofy and not all that smart, Orig’nal is jovial company to all he meets. He’s got quick fingers and is surprisingly good at cooking, to the point he might even qualify as gourmet (he claims he studied cooking very intensely because the rebels cooking -including his own- was awful). He doesn’t seem to understand women very well, calling them “mysterious creatures”, though he still respects them highly as he admits many of them were high ranking rebels. This doesn’t stop him from making the accidental stupid comment or two. He’s just a bit blunt in general, often making comments on how weird people look or how annoying they are, often with many Kooraheenian adjectives.

His weapon of choice is anything he can get his hands on to hit people with. He’s excellent at parrying blows and prefers club-like weapons with heavy heads. Orig’nal enjoys lots of sports, mainly wrestling, and becomes enamoured with baseball when he reaches America (possibly because of the employment of bats). In court and during investigations, he is very intense, and often threatens people with “a good bout of persuasion” if they don’t answer his questions. These traits are left over from his rebel days, and the other members of the WAA are trying to train him out of them. He is constantly shocked by Trucy’s magic tricks, and is a little frightened of her as a result, believing she is a real “Spel’kaster’: a Kooraheenian magic user. Generally, a lot of American things confuse him.

Powers: The twin emerald bracelets on Orig’nals wrists were forged with a special resonating chamber. They can be smashed together to create a loud, high-pitched ringing sound, which causes a reaction in the brains of those who hear it, causing them to blurt out what they’re really thinking. Orig’nal calls this his ‘Ring of Truth’. During his time as a rebel, it was only used to play practical jokes, but when he becomes an attorney, it’s put to much better use. Orig’nal can only perform the Ring of Truth if he has both bracelets; merely hitting one of them with something metallic won’t produce the same sound. Also, when the Ring is performed, even Orig’nal is not safe from its effects, though he has learned to keep his mouth shut when he does it, or at least keep his voice down.

#ooc #silly #hopefully his backstory and such are eyebrow raising but not painful to look at

5 notes · View notes

avengxrp · 8 years ago

Text

Writing Wednesday, Episode 2

Hey guys! Here is your very second edition of Writing Wednesday. This week was entirely by Nikeeta’s efforts. She’s got her degree in writing so this is some helpful stuff. She and I were working together and talking about all the common mistakes we’ve done and since forgotten about since high school. So without further ado, here is your next edition of Writing Wednesday!

Writing Wednesday - Common Misspellings and Grammar: Writing Tips Edition

We’ve all done it. Used the wrong word, didn’t proofread our post before sending it off into the big bad world of tumblr with a glaring error that you only spot after either a nap or your third cup of coffee. Some of us even have fucking writing degrees and yet...!

PART ONE: Common Misspellings

Lose / Loose

Lose - the opposite of win Loose - loose morals - i.e. like Tony’s bed partners (sorry Kate)

Definitely / Defiantly

Definitely - 100% certain

Defiantly - 100% disobedience

Effect / Affect

Effect - (noun) use when talking about a result or if it follows one of these words: "into", "on", "take", "the", "any", "an" as well as "or."

Affect - (verb) use it when trying to describe influencing someone or something rather than causing it.

Weather / Whether

Weather - sun, rain, hail, sleet, snow

Whether - “I’m not sure whether I should have whiskey or vodka.”

A lot / alot

A lot - of space; of something

Alot - not actually a word

Then / Than

Then - sequence of time - i.e. first we drank a lot, and then we did something stupid and got arrested

Than - a comparison- i.e. I’d rather poke myself in the eyes than meet Tony Stark again

Allusion / Illusion

Allusion - an indirect reference - i.e. That blog post about Kate made an allusion to her father’s supposedly dodgy dealings.

Illusion - a false idea or conception; belief or opinion not in accord with the facts; an unreal, deceptive, or misleading appearance or image - i.e. People have the illusion that Clint is stupid.

Desert / Dessert

Desert - (verb) to forsake/abandon; a dry, baren, sandy region (noun).

Dessert - OM NOMS

Principal / Principle

Principal - (noun) head of a school; first in rank (adjective)

Principle - a fundamental truth or motivating force

Stationary / Stationery

Stationary - not moving

Stationery - writing materials

Soldier / Solider

Soldier - someone who serves in the army - i.e. The Winter Soldier

Solider - comparative adjective of solid; firm and stable in shape

Accept / Except

Accept - to receive - i.e. Pepper accepted an apology gift off Tony.

Except - anything brought about by a cause or agent; result - i.e. Nothing else mattered except that Kate was alive.

PART TWO: Grammar

Their / There / They’re

Their - (possessive adjective) belonging to, made by, or done by them - i.e. “That bow is their bow.” “Whose bow?” “Clint’s.”

There - a place or point - i.e. “Where should I put my bow?” “Just shove it over there.”

They’re - contraction of they + are - i.e. “Where’s Kate and Tommy?” “Oh, they’re going out on a date.”

Its / It’s

Its - (possessive pronoun) belonging to it - i.e. “Hold its head still, Clint - I’ve got the shot.”

It’s - contraction of it + is (e.g. “Is that yours?” “Yeah, it’s mine.”); informal for it + has (e.g. “It’s got six legs, kill it with fire!”)

Your / You’re

Your - (possessive adjective) sits before another word (usually a noun or a pronoun) to show that it belongs to "you" (e.g. your car, your arm), is of "you" (e.g. your picture, your photograph) or is related to "you" (e.g. your uncle).

You’re - contraction of you + are - i.e. “Where do you think you’re going, Tony?” “Workshop!”

Too / To / Two

Too - also; very (if you’re unsure, swap out the ‘too’ for also or very and if the sentence works, it’s ‘too’ you’re looking for; if it doesn’t, then it’s ‘to’) - i.e. Tony always had his music too loud.

To - toward (e.g. Kate was going to the gym this afternoon.) and to + verb = infinitive (e.g. It was going to rain today - to + rain = the infinitive ‘to rain’.)

Two - a number - i.e. “How many donuts do you want?” “Eight.” “No, Tony.” “Fine, two.”

Which / That

Which - a particular one or ones of those mentioned or implied. Use which before an independent clause (words you can change without changing the meaning of the sentence) - i.e. “Stark Tower, which was designed by Tony Stark, is an eyesore.” (Fuck off, Steve.)

That - something indicated. Use that before a dependent clause (words you can't change without changing the meaning of the sentence) - i.e. “The girl that you saw at the party was Kate Bishop.”

Our / Are

Our - (possessive adjective) of or belonging to us - i.e. “That’s our flat right there.”

Are - 2nd person singular and 1st, 2nd and 3rd person plural of the verb ‘be’ - i.e. “Where are you going?”

Who / Whom

Who - should be used to refer to the subject of a sentence - i.e. “Who is that?” “Fake Hawkeye.”

Whom - should be used to refer to the object of a verb or preposition - i.e. “To whom it may concern.”

Just remember: apostrophes are little gravestone markers that show that a word has died, been omitted, and is there as a little sign of respect. If you’re ever unsure what, for example, ‘your’ to use between ‘your’ and ‘you’re’ expand the ‘you’re’ to ‘you are’ and see if it still fits and makes sense.

PART THREE: Commas, Semicolons and Colons

A clause is a group of words that contains a subject and a verb.

An independent clause can stand alone as a complete sentence.

Kate(s) likes(v) dogs.

A dependent clause cannot.

i.e. Since* Pepper(s) had left(v) -- (yes? What happened?)

A restrictive dependent clause cannot. (Restrictive is bolded)

i.e. Kate held out the hand that was hurt.

An independent clause is a group of words that can stand on its own as a sentence: it has a subject, a verb and is a complete thought. Just because an independent clause can stand on its own, doesn’t mean that it has to. One or more independent clauses can be added together to form a compound sentence, and independent clauses can be added to dependent clauses to form complex sentences.

A dependent clause is a group of words that also contains a subject and a verb, but isn’t a complete thought. Because it’s not a complete thought, a dependent clause cannot stand on its own as a sentence; it is dependent on being attached to an independent clause to form a sentence. Dependent clauses can often be identified by words called ‘dependent markers’*, which are usually subordinating conjunctions. If a clause begins with one of these words, then it’s dependent and needs to be attached to an independent clause.

After

Although

Because

Before

Even though

Once

Rather than

Since

That

Though

Unless

Until

When

Whenever

Whereas

While

Etc

A restrictive dependent clause gives essential information about a noun that comes before it: without this clause the sentence wouldn’t make much sense. A restrictive relative clause can be introduced by that, which, whose, who, or whom. You should not place a comma in front of a restrictive relative clause. (You can also leave out that or which in some restrictive relative clauses.)

This all sounds much more confusing than it is - you do it already! It pretty much boils down to not leaving your sentences hanging and although an independent clause can sit on its own as a complete sentence, it doesn’t have to - make it more complex sometimes, give it a bit more oomph.

Commas

Okay, so a comma marks a slight break between different parts of a sentence. Used properly, commas make the meaning of sentences clear by grouping and separating words, phrases, and clauses.

You should use a commas for the following:

Lists - i.e. For breakfast Kate ordered scrambled eggs, bacon, sausage and French toast. (You can use a comma after ‘sausage’ too - this is called an ‘Oxford Comma’ and is entirely dependent on the writer - it’s preference!)

direct speech - i.e. Kate replied, “Go to hell.” // “Fuck you too,” said Tony. (Pretty much, if the information about who’s speaking comes before the speech - option one - then it needs a comma before the quotations and if it’s coming after the speech - option two - then there needs to be a comma inside the quotes.) There’s only two exceptions to this rule - if the speech is ending with a question mark or an exclamation mark i.e. “Will you shut up!” “Why do you think shouting will make me stop?”

to separate clauses (to link a dependent and independent clause together) - i.e. Since Pepper had left, Tony didn’t know what to do with himself. Do not use commas in, or around, restrictive dependent clauses.)

to mark off certain parts of a sentence, to mark off information that isn’t essential to the overall meaning - i.e. It was a bit shit outside, all rain and wind, so Kate decided to stay indoors. The sentence should still make sense if you take out what’s inside the commas. If you aren’t sure whether you’ve used a pair of commas correctly, try replacing them with brackets or removing the information enclosed by the commas altogether and then see if the sentence is still understandable, or if it still conveys the meaning you intended.

with 'however' - you should use a comma after ‘however’ when however means ‘by contrast’ or ‘on the other hand’ i.e. However, if Tony used a new wiring system then he’d get an extra inch of room in the suit. Don’t use a comma after however when it means ‘in whatever way’ i.e. However you looked at it, Kate was screwed.

Semicolons

The main task of the semicolon is to mark a break that is stronger than a comma but not as final as a full stop. It’s used between two clauses that balance each other and are too closely linked to be made into separate sentences i.e. Stark Tower isn’t the tallest building in Manhattan; the One World Trade Center is.

You can also use a semicolon as a stronger division in a sentence that already contains commas i.e The study showed the following: 76% of surveyed firms monitor employee Web-surfing activities, with 65% blocking access to unauthorized Internet locations; over one-third of the firms monitor employee computer keystrokes; half reported storing and reviewing employee emails; 57% monitor employee telephone behaviour, including the inappropriate use of voicemail. (Taken from oxforddictionaries.com)

Colons

There’s three main uses for a colon:

between two main clauses in cases where the second clause explains or follows from the list i.e. It wasn’t easy: to begin with, he had to tear down half his house.

to introduce a list i.e. Today Kate had to: clean her bow, bother Clint, get her nails done and do some laundry.

before a quotation and sometimes before direct speech i.e. The headline read: ‘Tony Stark Is Iron Man’.

#writing wednesday #ax modpost

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