#geofencingtechnology

[sekeltech]

10 Key Geofencing Myths and Facts You Should Know

Have you ever wondered how businesses send you special offers as you walk by their store? This is the magic of geofencing, a marketing strategy that allows brands to target customers based on their location in real time. As this technology gains traction, many misconceptions — often referred to as geofencing myths — have surfaced, creating confusion around its effectiveness and implementation.

In this article, we aim to debunk ten common myths about geofencing and provide clear, factual insights into how it truly works. Understanding these truths is essential for marketers and business owners who want to harness the full potential of geofencing. Let’s explore the myths and uncover the realities of geofencing.

Unlock the power of location-based marketing with Sekel Tech’s Geofencing Marketing Solution. Our innovative platform enables businesses to engage customers in real-time with targeted offers and promotions as they enter specified geographic areas. By leveraging advanced geofencing technology, you can enhance customer experience, increase foot traffic, and drive sales like never before. Don’t miss out on the opportunity to elevate your marketing strategy -  contact us today to learn how Sekel Tech can help you implement effective geofencing campaigns tailored to your business needs!

[pigeonsrisys-blog]

Proximity Marketing: Its Application & Benefits for Shopping Malls & Retail Sector

In order to increase their organization’s bottom line, business heads at shopping malls need data that can generate information about their customers, both one-time and recurring. Information such as shopping likes & dislikes, time spent at a particular store, and engagement with other recreational zones among others when gathered can then be used for planning an effective proximity marketing strategy.

What is Proximity Marketing?

Proximity marketing, the new wave for large facilities like shopping mall helps communicate with their customers in real-time while personalizing notifications right to their Smartphones. It is a system that uses technology to directly communicate with customers via adaptable devices. This is the modern way of targeting the visitors and the best part of it is that it engages them as well.

Isn’t that great news for large facility owners like shopping malls and the retail sector in general?

How Does Proximity Marketing Technology Work?

First of all, we need to understand the fact that this feature at shopping malls can be enabled with an indoor positioning platform only.

Once integrated into a Smartphone app, proximity marketing works to fine-tune the approach of the facility to improve customer experience and engagement.

How does proximity marketing work? 1. Firstly, beacon technology is deployed within the facility, within the range of the store. 2. Bluetooth enabled Smartphones to detect these signals and send the ID number attached to these signals to the cloud server. 3. Now with the help of this ID number, the server responds accordingly and sends notifications to the respective customer in the form of discounts, new products, feedback, or even greetings.

Hence, proximity marketing works best for both entities, the customers and the management. This survey has more details.

Proximity Marketing with Beacons – The Fifth ‘P’ for Shopping Malls

A renowned marketing professor Edmund Jerome McCarthy from America in his book titled Basic Marketing proposed this concept of 4Ps of marketing in the 1960s. The 4Ps being Price, Promotion, Product, and Place, the basic marketing mix.

Today, with rapidly growing market trends and indecisive customers, the need for the fifth P has evolved and, therefore, Proximity Marketing. Visitors in shopping malls are looking out for something that can notify them with exclusive offers even before they explore the store.

Here it is then, with proximity marketing with beacons, shopping malls can target their customers based on their previous interactions, and make them avail discounts, made exclusively for them.

Proximity marketing with beacons becomes very important in order to seek the attention of the digitalized masses of the 21st century.

Additional Benefits of Proximity Marketing Solutions

Apart from notifications, enhanced customer experience, and customer personalization, it can offer benefits such as:

• Customer Engagement – It is already an observed fact that more than 75% of customers have associated themselves with a Smartphone app to avail the benefits of proximity marketing while they are shopping.

• Customer Insight – To know what your customer is looking out for is impossible but with proximity marketing, the entire purchase map of your customers can be gathered at the end of the day and, henceforth, you can drive your consumers in their future visits.

• Hyper Customer Personalization – Based on the data you gather on each customer, the mall heads can hyper customize the selected customers with much higher discounts as a token of gratitude. This will certainly double the visitor engagement.

• Higher Conversion Rate – The fact that your interaction within the facility is recorded and customized, the consumers are by nature motivated to buy. Therefore the conversion rate of engaging will convert to buying.

• Mass Personalization – Multiple customers at once can be personalized with each one’s data scrutinized digitally to avoid any form of miscommunication or confusion.

The leading retailing businesses across the world like McDonald’s, IKEA, Amazon Go Store, etc. have already integrated proximity marketing within their businesses and have improved their bottom line.

Proximity Marketing Will Create a Win-Win Situation in Shopping Malls

Looking forward to the near future, retail industries like shopping malls will use this technology to collect critical visitor behavior data and allow them to engage them in a better way which eventually will result in a healthy RoI.

However, proximity marketing is not confined to beacon technology alone. Depending on the facility and the services it demands, marketers will have to pick the relevant one and break the gap between online and offline customers to reach out to larger visitor segments.

[markiis]

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[narolainfotechn]

[sekeltech]

Geofencing Technology: How It Works & Boosts Local Outreach

Geofencing is a location-based marketing technology that establishes virtual boundaries around a specific area. It allows businesses to send targeted messages or promotions to users’ devices when they enter or exit these zones, boosting customer engagement.

In today’s competitive landscape, where customer attention is fleeting, delivering targeted marketing messages directly to users’ mobile devices offers a distinct advantage. Geofencing empowers businesses to enhance customer engagement, drive foot traffic, and increase sales through location-based promotions and notifications. By leveraging this technology, local businesses can provide personalised offers and relevant information, fostering loyalty and improving the brand experience.

This article will explore how geofencing technology works, its benefits for local businesses, and best practices for implementing a successful geofencing strategy. Understanding the significance of geofencing is crucial for brands looking to optimise their outreach and connect effectively with customers.

Unlock the full potential of your marketing strategy with Sekel Tech’s advanced geofencing technology solution. Our geo fence technology enables businesses to deliver highly targeted messages and promotions to customers in real time, driving foot traffic and enhancing customer engagement. With the ability to create tailored marketing campaigns based on precise location data, you can foster stronger connections with your audience and optimise your outreach efforts. Don’t miss out on the opportunity to elevate your local marketing strategy — contact Sekel Tech today to discover how our geofencing system can transform your business and boost your sales!