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as regards crimson's mafia . . . we don't have a lot of information on what exactly it is crim's mafia owns / runs / etc. for the purposes of this blog, and until canon proves otherwise, i'm going to say he runs a drug-and-arms-dealing cartel, working directly for mammon. for an imp to be as established as crimson is, he'd have to be quite involved on the black market and have connections in high places; he's among the main suppliers of illegal weaponry (angelic weaponry, amongst others) as well as some concrete types of greed-ring brand narcotics. due to his deal with mammon, he also gets access to his shark demons.
i hate the inconsistency with hell's hierarchy ngl; we know imps are at the bottom of the food chain and face a lot of discrimination, both verbally and economically — on the contrary, we've also seen imps, like fizz & blitzø, who are very successful and seem to have had no issues finding work on the basis of them being imps. that said, i will assume for now that mammon has crim on his payroll because he considers crim easy enough to control, relative to other demons. if anything were to go wrong, having an imp take the fall is ideal. there are also quotas imposed that crim has to meet, which is why, among other reasons, he was so concerned (desperate, even) to boost the financial situation of the family in exes and ohs.
crim is acutely aware of this and is actively working to increase his holdings & influence, cutting deals behind mammon's back and growing his empire with the intent to cut ties with the sin eventually.
#( ch analysis) ⊰ the gentle art of making enemies.#it could be that the greed ring just has a much more 'free market' approach as opposed to a strict caste system like some of the other ring#anyway trying to figure out the lore in hell has me like charlie from always sunny in philadelphia w the conspiracy board.
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Love in Hands Made For Gentleness
One of the themes in this book are the different forms of love, and - like many others - I think about the Greek words to ensure I explore it the way I want to. It's an interesting thing to think about, how each form of love is manifested, and is something I hold very close to my heart, because after all 'these three abide, but the greatest of these is love'. Given that both faith and hope are also crucial elements (hope gets more of a talking-about, but that's inextricably tied into faith as it is for me), it's important that I don't forget about their greater counterpart, love. I wanted to break it down and discuss a bit about how the different forms of love are displayed.
This necessarily involves spoilers, so if you want to scroll right past and remain unspoiled, feel free to! (And yes, I do indeed overanalyse my own works, what of it?) Also note: trigger warnings consistent with the book itself, since some of the topics discussed may be distressing (if you find discussion of topics like suicide distressing, a) please take care of yourself, and b) this probably won't be the book for you).
So in no particular order:
Philia
Philia is the love of friends, platonic love. This is really where Vaniah and Anneka start out, in a way - very good friends, very affectionate, and entirely platonic. Before we get into the more complicated feelings as they grow closer after their marriage, one of my aims with this book is to emphasise the importance of platonic love, as well as its depth, and that it absolutely doesn't need to romantic to be very close and extremely important to the people in it. For Vaniah, Anneka is the most important person in his life, even before their marriage.
Eros
Eros is the interesting one here to me - the passionate romantic or sexual love. It's definitely important to this story and these characters; Vaniah has some trauma around all of this to work through, but ultimately, they're married, they're going to be doing married people shenanigans. (Not on page, don't worry. There'll be discussions around that topic, as necessary, but since it's not a topic I really want to touch for personal reasons I doubt it'll have a great deal of page time.) It's important, but most of the hints around it will probably be accidental; I know I've shared excerpts that are just them playing around and being silly, and certain people look at them and see sexual undertones I never intended. Ah well.
Agape
Agape is the most important love here, I think - the self-sacrificing, selfless love. It's unconditional, and very much represents the bond between Vaniah and Anneka as it heals. Both are willing to do whatever it takes for the other to grow better and closer to God, at least in theory, and over time that translates to wanting their own healing in order to stop grieving the other person (more relevant for Vaniah than Anneka). At a certain point with a lot of mental problems, I feel like one stops caring about healing, and it's a struggle sometimes to remember why you would try, because it's easier to just exist and not try to improve. Over time, though, Vaniah and Anneka help one another to heal from their respective problems. They won't go away completely, of course, but whatever they can do to help, they do, and I love them for it. Anneka, for instance, is very willing to hear about dark, graphic thoughts and see some very graphic things, if it will help Vaniah (like when she helps him to care for self-inflicted wounds, which understandably deeply upsets her). Despite how it may make her feel, she's determined to continue to love him no matter what, and that's something she emphasises, especially when he gets existential and at one point even suggests she should divorce him and let him die by his own hand. (She refuses, reminds him of her love and God's love, and pulls out verses to support her point.)
Storge
Storge is the familiar love, love of family. This is one most represented by Anneka's bond with her brother, Ben. While Vaniah has two siblings, one is already dead by the start of the story, and the other, Susan, doesn't get a great deal of page time. Because the story is told from Anneka's point of view, the two most important male characters are Vaniah and Ben. Her relationship with Ben mimics my own bond with my siblings. I wanted him to be her protector, to some extent, until that role is handed more to Vaniah. Though she can stand for herself, Anneka still needs the love and support of her family and friends, just like we all do. For Vaniah and Anneka, the support and protection goes both ways.
Mania
Mania is another interesting one, and not one I'd really considered specifically until writing this post. As part of his mental health journey, Vaniah sometimes veers close to obsession, or stumbles into it completely. He is at times violent, but never towards Anneka, only himself. There's a spice of codependency as well, as they both know he would have committed suicide years earlier if it hadn't been for her, and at times, at his lowest, he resents her for it. There are a lot of toxic emotions tied up into this relationship, but together (and with the help of others from their church) they work through it and out the other side.
Ludus
This is another form of love I hadn't considered until writing this post, but I'm glad I did. It's an integral part of Vaniah and Anneka's relationship, and serves to lighten the admittedly heavy tone of this book. They have a lot of fun together, even despite the terrible darkness that sometimes assails one or both of them, and it's important to remember. It's also tied into the banter between Anneka and Ben, which can sometimes be pretty similar to the way Vaniah and Anneka interact. But they absolutely can't be sad or depressed all the time, because that would be a terrible book to read. I need to work more on putting this in, and the balance between light and dark, so that it doesn't feel jarring or confusing, or different to the tone of the rest of the book.
Pragma
Pragma is an enduring love, and it's extremely important to their relationship. Both Vaniah and Anneka have to make compromises to make things work, and as they mature and heal from their traumas and disorders, they learn to work together better, and the codependency they previously experienced is transformed into a strong, healthy and abiding bond in Christ.
Philautia
Oh look, another one I hadn't expressly thought about before this post! Philautia is the love of self. This one is interesting because it ties into my opinion that both 'self love' and 'self hatred' are expressions of self obsession, which isn't really a very good thing, obviously. At the start of the story, Vaniah absolutely can't get past his feelings about himself, his guilt over what he was forced to do or chose to do, and the way he perceives himself at that point. However, as it progresses, he learns to forgive himself (there's one scene in which Anneka argues that God has forgiven him if he has repented, and he bitterly retorts that all he needs to do is forgive himself, for he has repented a thousand times), and finally to move on after years of feeling stuck in one place. This is only really possible after he hits the lowest point and attempts suicide, and finally makes the decision that he will never end his own life, no matter what. He eventually reaches a point at which he is less self-obsessed (tying it in to the development of agape love as well), and is able to look more outwards without obsessing over his own behaviour; he doesn't love himself, but he has learned to accept himself and to largely stop punishing himself for his own existence, which is what is tied into his significant habit of self-harm. (Which he does eventually manage to stop completely; I'm not sure that's entirely possible for some or even most people, at least given how established it is as a coping mechanism for him, but there might be a little bit of wishful thinking helping this one along, and that's okay.)
So those are the different forms of love as expressed in this story! I could probably talk a lot more about them if I sat down and thought about it for even longer, but I really shouldn't. I have an exam to study for. God be with you.
In a slightly edited form, this post will also be available on my website, lemorganauthor.wordpress.com, shortly. (Edit: the post is now available at this link which I hope works because I've never done a hyperlink on tumblr before.)
#hands made for gentleness#vaniah#anneka#love#writeblr#microdosing on marketing#my writing#analysis#please feel free to reblog and whatnot!
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i don’t want to kill myself but looking at the future sometimes i feel like i have no other option. i fucked it up too far without anticipating consequences and it’s too late to make a change or strive towards any kind of hopeful meaningful existence. there is no way out for someone like me who has nothing going for them, squandered any opportunity, any talent, everything that was handed to them on a silver platter. no interesting personality traits, no aptitudes, nothing to make up for the gaping void where motivation and will to live and thrive and put in effort towards a goal should be. even the most basic steps are a pipe dream. i don’t want to die because i fear the possibility of hell but i no longer see any tolerable way of living.
#i reread parts of mark fisher’s capitalist realism last night and i know it’s unhealthy for theory to cement your own depressive spiral but#i’m thinking of him. even an accomplished thinker and it’s all the fucking same#i’m goinh to listen to swans and cry. i skipped class again and for fucking what#notice how it’s all i i i i i. i have no community no support network no close friends no partner nothing#only my parents who are affluent enough to support me financially but that support is conditional because if#they knew about what i was really like and even parts of my identity that support would be cut off and because i#have no marketable skills i would be left penniless to beg on the street#how long can i keep pretending to be cis and depending on them for vital necessities? until i’m 22? 25?#dropping out isn’t even an option because a bachelors’ degree is prerequisite to getting ANY job that pays above minimum wage but i#feel no passion for the subject i’m studying despite it being literally one of the only things i used to be GREAT at (media analysis; so —#lit major; on foundations for liberal arts; which should be all about PASSION FOR THE SUBJECT)#i’m teetering on the precipice of a steep cliff that drops down into the abyss of abject poverty with no way out#i don’t know what i enjoy doing; what to dedicate my resources and energy to; if i have none left. i don’t even smoke or drink or do drugs#it’s just sober suffering in silence. of course the meds don’t fucking help; meds can’t alter the world around us or our circumstances#this fucking close to going out and buying a rope. i have free will :)) hell can’t be real; it can’t be. worst that could#happen is reincarnation and honestly i could go for a second chance#jamie.txt#tw suicidal ideation
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Because this is such an excellent post I'm going to try to keep my infodump here brief but I can't pass it up:
Whether or not something that happens within a story is "realistic" is determined by an agreement made between the writer and the audience in the premise.
The writer establishes the rules of the world and promises not to break them as long as you, the audience, promise to believe anything that happens without breaking them is real even if they aren't plausible or possible (re: realistic) in real life.
This is where the term "suspension of disbelief" comes from. If the writer asks you to suspend your disbelief higher than they initially promised in the premise, that means they broke one of the rules, and something has happened that goes against what you agreed to believe is plausible or possible for the purposes of immersing yourself in the story. If a story asks you to suspend your disbelief too high from the outset, that means something about this story is just too implausible or impossible as a premise for you to immerse yourself in personally.
When something "unrealistic" happens within a story, it very specifically refers to what shouldn't be plausible or possible within the story's universe -
It does not refer to what is implausible or impossible in real life.
This is why criticism of tragedies, horror, and musicals are often missing the point, and don't offer productive analysis. It doesn't matter if someone in real life would "wait a few minutes" to see if Juliet wakes up. It doesn't matter if losing cell service is "convenient." It doesn't matter if no one "bursts into song" in real life. None of these genres have the same rules as real life and they're not meant to.
If these genres are asking you to suspend your disbelief higher than you're able to, it's fair to not be a fan of them. It's not fair to insist all of these genres actually suck just because they don't conform to the specific height at which you personally prefer a story to suspend your disbelief.
This is a dangerous sentiment for me to express, as an editor who spends most of my working life telling writers to knock it off with the 45-word sentences and the adverbs and tortured metaphors, but I do think we're living through a period of weird pragmatic puritanism in mainstream literary taste.
e.g. I keep seeing people talk about 'purple prose' when they actually mean 'the writer uses vivid and/or metaphorical descriptive language'. I've seen people who present themselves as educators offer some of the best genre writing in western canon as examples of 'purple prose' because it engages strategically in prose-poetry to evoke mood and I guess that's sheer decadence when you could instead say "it was dark and scary outside". But that's not what purple prose means. Purple means the construction of the prose itself gets in the way of conveying meaning. mid-00s horse RPers know what I'm talking about. Cerulean orbs flash'd fire as they turn'd 'pon rollforth land, yonder horizonways. <= if I had to read this when I was 12, you don't get to call Ray Bradbury's prose 'purple'.
I griped on here recently about the prepossession with fictional characters in fictional narratives behaving 'rationally' and 'realistically' as if the sole purpose of a made-up story is to convince you it could have happened. No wonder the epistolary form is having a tumblr renaissance. One million billion arguments and thought experiments about The Ones Who Walk Away From Omelas that almost all evade the point of the story: that you can't wriggle out of it. The narrator is telling you how it was, is and will be, and you must confront the dissonances it evokes and digest your discomfort. 'Realistic' begins on the author's terms, that's what gives them the power to reach into your brain and fiddle about until sparks happen. You kind of have to trust the process a little bit.
This ultra-orthodox attitude to writing shares a lot of common ground with the tight, tight commodification of art in online spaces. And I mean commodification in the truest sense - the reconstruction of the thing to maximise its capacity to interface with markets. Form and function are overwhelmingly privileged over cloudy ideas like meaning, intent and possibility, because you can apply a sliding value scale to the material aspects of a work. But you can't charge extra for 'more challenging conceptual response to the milieu' in a commission drive. So that shit becomes vestigial. It isn't valued, it isn't taught, so eventually it isn't sought out. At best it's mystified as part of a given writer/artist's 'talent', but either way it grows incumbent on the individual to care enough about that kind of skill to cultivate it.
And it's risky, because unmeasurables come with the possibility of rejection or failure. Drop in too many allegorical descriptions of the rose garden and someone will decide your prose is 'purple' and unserious. A lot of online audiences seem to be terrified of being considered pretentious in their tastes. That creates a real unwillingness to step out into discursive spaces where you 🫵 are expected to develop and explore a personal relationship with each element of a work. No guard rails, no right answers. Word of god is shit to us out here. But fear of getting that kind of analysis wrong makes people hove to work that slavishly explains itself on every page. And I'm left wondering, what's the point of art that leads every single participant to the same conclusion? See Spot run. Run, Spot, run. Down the rollforth land, yonder horizonways. I just want to read more weird stuff.
#critical analysis#reading is fundamental#media literacy crisis#OP I'm EATING.#Right now everyone on tumblr seems infinitely more concerned that the snobs have taken over#and they believe that wanting literature to be anything more than literal and straightforward sentences saying exactly what they mean#is the 'weird pragmatic puritanism' mentioned in this post.#Any time anyone dares to suggest that maybe booktok books aren't well-written they're accused of being pretentious and elitist.#Frankly at this point majority of posts I see related to writing seem to be written by people who don't actually believe writing is an art.#There's one post on this website I can't stand that I've tried to respond to multiple times but can't because it raises my fucking blood#pressure about how everyone who has a problem with booktok quality writing is essentially a fascist in favor of censorship and bookbanning#because they all have such a 'weird reverence' for a 'mass produced consumer good' and it's like ok sure we can be the#'be gay do crime eat the rich commie anarchist' site until someone thinks books are art huh? Then suddenly the free market is sacred.#I do think there's a balance that needs to be had and that there should be variety particularly from genre to genre#and I don't think books should *have* to be ~intellectual~ or literary or include elevated vocabulary or writing or whatever -#But come on. We used to make fun of 'the curtains were just blue' levels of analysis. That was a literal meme on this website.#And now suddenly you're a fascist if you suggest that actually maybe the curtains aren't just blue in some books or maybe#the curtains shouldn't have to be just blue in order for it to be good writing. Idk. Much to think about.
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How AI Uncovers New Market Opportunities in Financial Analysis
How AI Uncovers New Market Opportunities in Financial Analysis
Emerging market opportunities are essential to keeping ahead in today’s dynamic financial world, so investors, analysts, and businesses needing a competitive advantage must quickly spot emerging market opportunities in order to stay ahead. Traditional methods of market analysis often entail extensive manual research and interpretation of data, which can be both time consuming and susceptible to human error. However, Artificial Intelligence (AI) has completely transformed financial analysis by providing faster and more accurate detection of market trends and opportunities. Photon Insights has been at the forefront of this transformation, using AI to assist financial professionals uncover valuable insights. In this article we explore how AI is revolutionizing financial analysis and explore its role within Photon Insights as it evolves.
Understanding Emerging Market Opportunities is of Critical Importance
Identification of emerging market opportunities is vital for several reasons.
1. Strategic Investment Decisions: Investors depend on accurate market analyses to make strategic investment decisions, taking note of emerging trends early that could bring substantial financial benefits.
2. Competitive Advantage: Businesses that recognize emerging markets before their competitors can position themselves successfully to seize market share and drive growth.
3. Risk Mitigation: By understanding market dynamics, firms can anticipate changes and potential risks more accurately and develop proactive plans to safeguard investments.
4. Innovation and Growth: Emerging markets offer many unique opportunities for innovation. Identifying emerging trends can inspire the creation of innovative products, services and business models in these emerging markets.
Challenges In Traditional Financial Analysis
Traditional financial analysis methods present numerous hurdles:
1. Data Overload: Financial markets generate enormous amounts of data that analysts often have difficulty sorting through to identify relevant trends.
2. Time Constraints: Financial professionals face constant pressure to deliver insights quickly. However, manual analysis can delay decision-making processes significantly.
3. Subjectivity: Human bias can alter interpretation of data, leading to inconsistent conclusions and potentially incorrect investment decisions.
4. Incapability to Predict Trends: Traditional analysis often relies on historical data that does not adequately represent future market conditions.
How AI Transforms Financial Analysis
AI is revolutionizing financial analysis by offering tools and techniques that address the shortcomings of traditional methods. Here are several key ways AI enhances identification of emerging market opportunities:
1. Advanced Data Analytics
AI algorithms can analyze huge datasets sourced from diverse sources — financial reports, news articles, social media and market data — in real-time to allow analysts to spot patterns and trends which would otherwise remain hidden through manual analysis.
Keyword Focus: Data Analytics, Market Trends
Photon Insights utilizes advanced data analytics tools to help financial professionals uncover insights quickly, facilitating timely investment decisions.
2. Predictive Analytics
AI can analyze historical data to identify market fluctuations caused by certain factors. Furthermore, predictive analytics allow AI to predict potential future trends to help analysts anticipate emerging opportunities.
Keyword Focus: Predictive Analytics, Forecasting.
Photon Insights offers financial analysts predictive analytics capabilities that allow them to simulate various market scenarios and make informed decisions more quickly and accurately.
3 Natural Language Processing (NLP).
NLP allows AI to interpret and analyze unstructured data such as news articles and social media posts, helping analysts gauge public sentiment analysis and spot emerging market trends.
Keyword Focus: Natural Language Processing and Sentiment Analysis
Photon Insights incorporates Natural Language Processing (NLP) features to assist analysts with accurately gauging market sentiment, providing more nuanced analyses of market conditions.
4. Real-Time Monitoring
AI tools enable analysts to stay abreast of real-time market changes through real-time monitoring of market data, news and social media in real time, providing instantaneous alerts regarding any significant market changes or emerging opportunities. This immediate notification helps analysts to quickly respond and seize opportunities that arise quickly.
Keyword Focus: Real-Time Monitoring and Market Changes
Photon Insights allows financial professionals to set customized alerts that keep them apprised of developments that might present new market opportunities.
5. Improved Visualization
AI-driven data visualization tools offer an effective solution to quickly present complex datasets in an easily digestible manner. Visual representations allow analysts to quickly spot patterns, correlations and outliers for faster decision-making processes.
Keyword Focus: Data Visualization and Market Analysis
Photon Insights offers advanced data visualization features, enabling analysts to easily create interactive dashboards that showcase emerging trends and opportunities.
Photon Insights Advantage
Photon Insights stands out in financial analysis by offering an impressive array of artificial intelligence free AI tools designed to identify emerging market opportunities. Here are a few key features of their platform:
1. Complex Data Integration Solutions Provided by HP Services are provided here.
Photon Insights aggregates data from multiple sources, such as market data, news articles and social media posts to provide an integrated view of market conditions and enable analysts to quickly recognize emerging opportunities based on this wide array of information.
2. User-Friendly Interface
The platform boasts an intuitive user interface that simplifies data analysis for financial professionals. Even those without extensive technical expertise can navigate these tools with ease, making the platform accessible even to novices.
Customizable Dashboards
Users can create customized dashboards tailored specifically to their research needs, enabling analysts to focus on the most pertinent data and visualizations when conducting market analysis.
4. Collaboration Tools
Photon Insights facilitates collaboration among team members by providing an environment where they can exchange insights and findings within its platform, creating a more in-depth understanding of market dynamics.
Continuous Learning Opportunities
Photon Insights uses AI algorithms that continually adapt and learn from new data, honing their accuracy and predictive power over time to give analysts access to the most up-to-date insights and trends.
Case Studies of Success With Photon Insights
To demonstrate the impact of AI-powered financial analysis, here are several case studies where Photon Insights has helped organizations identify emerging market opportunities:
Case Study 1 — Investment Firm
One investment firm utilized Photon Insights’ NLP capabilities to assess market sentiment around a newly emerging technology sector. By quickly recognizing positive sentiment trends, timely investments were made in emerging tech startups with positive sentiment scores; as a result, this firm achieved exceptional returns from its investments.
Case Study 2 — Retail Business
One retail business used Photon Insights to keep up-to-date on consumer trends and preferences in real-time. By analyzing social media discussions and market data, they identified an increasing demand for sustainable products that allowed them to switch up their offerings and capture an attractive market niche.
Case 3 — Financial Services Company
One financial services firm utilized Photon Insights’ predictive analytics capabilities to anticipate any market disruptions caused by regulatory changes and develop proactive strategies for mitigating risks and seizing emerging opportunities in compliance-related services.
AI is revolutionizing financial analysis, helping professionals to recognize market opportunities faster and with greater accuracy than ever before. Photon Insights is leading this charge with its suite of AI-powered tools designed to enhance data analysis, predictive modeling, sentiment analysis, real-time monitoring and real-time alerts.
Photon Insights’ AI technologies empower financial analysts to make informed decisions and stay ahead of market trends with precision. As demand for timely insights increases, tools like Photon Insights become essential tools for navigating complex markets and discovering growth opportunities. In a world where data reigns supreme, harnessing the power of AI has become essential.
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How to Choose the Right Social Analytics Tool for Your Business
Social media has become an essential marketing platform for businesses. In fact, the popularity of Facebook and Instagram for business promotion remained high in 2023, with 89% and 80% of marketers utilizing these platforms, respectively.
The benefits of social media for businesses are vast, ranging from brand awareness to lead generation. However, these platforms generate a lot of data, making it difficult to analyze performance without proper tools.
That’s where social analytics tools come in. They can track key metrics, such as engagement, reach, and conversions, enabling you to identify trends and refine your strategies.
In this post, I’ll walk you through how to choose the right social analytics tools. I’ll also explore 5 popular options, so you can decide which one fits your business needs.
Let’s get started!
How to Choose the Right Social Analytics Tools
When deciding on the right analytics tools to use for social media, keep these key factors in mind:
1. Your Business Goals
You should clearly define why you need social media analytics in the first place. Are you looking to increase engagement rates, track brand sentiments, or measure campaign ROI? Avoid setting too many goals. Each tool has its specialties, so your core goals will help narrow your options.
2. Ease of Use
Some tools are easier to use, while others have advanced features that require a steep learning curve. Unless your team has the technical expertise or you’re willing to invest in training, you should look for tools with intuitive dashboards and simple reporting.
3. Integration Capabilities
You should consider how well the tool integrates with your existing tech stack, such as your CRM, marketing automation, and project management tools. Having your data on a centralized platform can enhance your social media analytics.
4. Social Platform Compatibility
Major platforms, such as Facebook, Instagram, and X, have prebuilt analytics tools. For instance, you can get Facebook analytics from a dedicated section called Facebook Insights. However, you still need to check whether your preferred analytics tool is compatible with social media platforms because they may provide more detailed insights than built-in analytics.
5. Comprehensive Analytics
The tool you choose should capture a wide range of data from your social media pages. This includes:
● Engagement Metrics: Includes likes, comments, shares, saves, and mentions
● Audience Analytics: Your audience’s demographics, behavior, and interests
● Campaign Tracking: Click-through rate, conversions, ROI
● Competitor Analysis: A comparison of your performance to that of your competitors to identify areas for improvement
6. Customizable Reports
Look for social analytics tools that allow you to customize reporting features like tables and charts. This helps you highlight relevant insights for specific goals and audiences. It also makes it easier to communicate the impact of your social media strategy and allocate resources efficiently.
7. Your Budget
This is crucial when choosing the right social analytics tool because such tools come at varying price points. Some are available for free with limited functionalities, while others offer robust features at a premium price.
If you’re a small business owner, many tools offer tiered pricing. This allows you to spend smartly and upgrade as your needs grow.
Established businesses may choose a comprehensive plan, which can be pricier. However, ensure you balance the features with the cost.
8. Customer Support
You may face challenges when using social media analytics tools. Make sure the tool offers some level of technical support. This can be via email marketing, phone calls, live chat, or even a detailed knowledge center.
9. Free Trials
Many social analytics tools offer demos or free trials. Take advantage of these to understand how the platform works and whether it aligns with your business needs. This hands-on experience can be invaluable to your decision-making.
6 Best Social Analytics Tools for Your Business
I’ve explained how to choose the right social analytics tool, so now it’s time to unveil my top picks. I’ve tested and identified the six best options that deliver comprehensive insights, allowing you to fully harness the power of your social media strategies.
Social Status
If you’re looking to automate social media performance monitoring and reporting, Social Status might be the ideal tool for you. This platform consolidates metrics from multiple channels in one dashboard, making month-to-month comparisons and reporting easy.
It also offers customizable reporting templates and white-labeling options to create professional reports that reflect your branding.
Since it offers integration with Meta Business Suite and Meta Ads Manager, you can get insights into your ad performance to fill the gaps of in-platform analytics.
You can access some of this platform’s features for free or opt for the paid plan, which starts at $9/month.
Sprout Social
Known for its comprehensive suite of features, Sprout Social combines social media management tools with powerful analytics. It provides extensive cross-platform analytics on paid vs. organic performance, competitor reports, social trends, audience demographics, and more.
Sprout Social’s premium analytics feature allows you to choose metrics based on your priorities, customize reports, and distribute them using a sharable link. You can try Sprout Social using the 30-day free trial or select from its paid plans, starting at $249/seat/month, billed monthly.
BuzzSumo
BuzzSumo is an excellent tool for tracking content performance across social media platforms. You can easily track your competitors’ keywords and who’s linking to your content. This also makes it a valuable tool for backlink analysis and strategy.
You can pair BuzzSumo with any backlink analysis tools mentioned in this Attrock post to optimize your social media content. Like other analytics tools I've mentioned, BuzzSumo offers a 30-day free trial, while its paid plans start at $199/month.
Hootsuite
In addition to its scheduling, content creation, and social listening tools, Hootsuite offers an impressive analytics tool. It measures hundreds of metrics across popular platforms, such as new followers, profile visits, website clicks, and daily engaged users.
The platform also provides advanced analytics for businesses and enterprises, allowing you to gain insight into your ad spend and ROI. The plans start at $99/month with a 30-day free trial.
Buffer
Buffer’s analytics tool offers a balance of features for small and mid-sized businesses. It tracks and analyzes your performance on LinkedIn, Instagram, Twitter, and Facebook from a single dashboard.
The tool also tells you which of your content performs best, whether it’s text, videos, pictures, or link posts. Buffer can also be used alongside video marketing tools to gain insights into what’s working and where improvements can be made.
The tool offers a free account, while its paid plans start from $6/month for one channel. You can also use the 14-day free trial to test its premium features.
Brandwatch
Brandwatch offers a comprehensive suite for various industries, including online businesses. Its social media management solution lets you analyze mentions, sentiments, and ecommerce trends across various social channels.
The platform has the most extensive network coverage, spanning TikTok to WhatsApp and Google Business. You should note that this is an enterprise-level analytics tool, so you can only get pricing by contacting a sales rep.
Final Words
There you have it—the top 5 social analytics tools you can consider to improve your strategies. By now, you should have a clear picture of how to choose the right social analytics tool for your business. Remember, the "right" tool is the one that best fits your specific needs, budget, and technical capabilities.
Don't be moved by flashy features you won't use. Instead, focus on the functionalities that will drive your social media strategy forward and provide actionable insights for your business.
Share in the comments below: Questions go here
#social analytics tool#social media#facebook#marketing platform#angagement metrics#audience analytics#campaign tracking#competitor analysis#email marketing#free trials#social status#sprout social#buzzzumo
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The Growing Europe Gluten-Free Foods and Beverages Market: Trends and Insights
The Europe Gluten-Free Foods & Beverages Market is projected to be valued at USD 3.62 billion in 2024 and is expected to grow to USD 5.92 billion by 2029, achieving a compound annual growth rate (CAGR) of 10.33% during the forecast period from 2024 to 2029.
The Europe Gluten-Free Foods and Beverages Market is experiencing significant growth as consumer demand for gluten-free products continues to rise. This trend is largely driven by an increasing awareness of gluten-related disorders, such as celiac disease and gluten sensitivity, as well as a growing preference for healthier dietary options. The market is evolving rapidly, with diverse product offerings and innovative formulations catering to a wide range of consumers.
Key Drivers of the Gluten-Free Market
Increasing Awareness of Health IssuesThere has been a notable increase in awareness regarding gluten intolerance and celiac disease across Europe. As more people are diagnosed with these conditions, the demand for gluten-free products has surged. This awareness has also encouraged individuals without gluten intolerance to explore gluten-free options as a healthier alternative.
Shifting Consumer PreferencesHealth-conscious consumers are increasingly seeking foods that align with their dietary needs. The gluten-free trend is not limited to those with allergies; many consumers perceive gluten-free products as healthier and cleaner options. This shift in perception is driving the expansion of gluten-free offerings in supermarkets, restaurants, and online platforms.
Growing Availability of Gluten-Free ProductsRetailers are responding to consumer demand by expanding their gluten-free product ranges. From baked goods and snacks to beverages and sauces, the variety of gluten-free options available has significantly increased. Major grocery chains and health food stores now stock gluten-free items, making them more accessible to consumers.
Rise in Vegan and Plant-Based DietsThe growing popularity of vegan and plant-based diets has further fueled the gluten-free market. Many gluten-free products are naturally plant-based, appealing to a broader audience seeking health benefits. This overlap between gluten-free and plant-based foods has created opportunities for product innovation and marketing.
Challenges Facing the Market
High Production CostsProducing gluten-free products can be more expensive than conventional options due to the use of alternative grains and ingredients. This cost difference can lead to higher retail prices, potentially limiting market growth, especially among price-sensitive consumers.
Cross-Contamination RisksEnsuring that gluten-free products remain uncontaminated during production and packaging is critical. Manufacturers must adhere to strict regulations and implement thorough quality control measures to mitigate the risk of cross-contamination, which can deter some consumers.
Limited Consumer KnowledgeWhile awareness of gluten-related disorders is increasing, there is still a segment of the population that lacks knowledge about gluten-free diets. Educational initiatives may be needed to inform consumers about the benefits and availability of gluten-free foods.
Opportunities in the Market
Product InnovationThe demand for unique and innovative gluten-free products presents a significant opportunity for manufacturers. This includes developing new flavors, textures, and formats that cater to diverse consumer preferences, such as ready-to-eat meals, functional snacks, and desserts.
Expansion of E-commerceThe growth of online shopping has opened new avenues for gluten-free food brands. E-commerce platforms allow companies to reach a broader audience and provide consumers with a convenient way to purchase gluten-free products. Investing in online marketing strategies can help brands gain visibility in this competitive space.
Sustainability InitiativesConsumers are increasingly concerned about sustainability and environmental impact. Brands that prioritize sustainable sourcing, eco-friendly packaging, and ethical practices are likely to attract environmentally-conscious consumers, further enhancing their market position.
Regional Insights
The gluten-free market in Europe is diverse, with significant contributions from countries like the United Kingdom, Germany, France, and Italy. The UK is currently one of the largest markets for gluten-free products, driven by high consumer awareness and demand. However, countries with emerging health food trends, such as Eastern European nations, are also experiencing rapid growth in gluten-free product offerings.
Conclusion
The Europe Gluten-Free Foods and Beverages Market is poised for continued growth, fueled by increasing health awareness, consumer preferences for diverse dietary options, and innovative product development. As the market evolves, manufacturers and retailers that prioritize quality, accessibility, and sustainability will be well-positioned to capture the growing consumer interest in gluten-free products. With an expanding array of choices and ongoing advancements in formulation, the gluten-free market is set to thrive in the coming years.
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How to Find Clients Starts by Understanding Who You Serve
Struggling to find the right clients? You’re not alone. If your ideal customers seem just out of reach, it’s time to rethink your strategy. Discover the solution in my latest blog! #MarketingSolutions #BusinessGrowth #freecontent
How to Find ClientsStarts with Understanding Who You Serve Written By: that Hannah Jones Time to Read: 6 minutes Finding clients for your business is a lot like embarking on a journey. You need a map, a destination, and a solid understanding of who you’re inviting along for the ride. It all starts with one crucial question: Who is it that you serve? Who does your product work for? Who gains…
#audience analysis#branding strategy#business development#Business Growth#business management#client acquisition#client outreach#Content marketing#customer engagement#customer journey#customer loyalty#customer needs#customer persona#digital marketing#Finding clients#free marketing guide#growth hacking#ideal client profile#inbound marketing#lead generation#market research#marketing strategy#networking#niche market#online marketing#organic marketing#sales funnel#Social Media Marketing#strategic planning#targeted marketing
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Leading Customer Success Platforms | ConvertML
ConvertML is a leading customer success platform that seamlessly integrates and standardizes data from diverse sources, empowering businesses with predictive and prescriptive insights. With features like AI-driven analytics, real-time customer sentiment tracking, and automated report generation, ConvertML helps you understand your customers deeply and make data-driven decisions to drive success.
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How Much Does a Property Valuation Cost in Leeds?
#chartered surveyor#estate agent valuation#estate agents Leeds#free property valuation#house buying tips#house price estimate#house selling tips#house survey cost#house valuation types#independent house valuation#mortgage valuation#property market analysis#property survey#property valuation#property valuation Leeds#property valuation survey#real estate valuation#RICS valuation#valuation cost#valuation fee
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Advanced SEO Methods Demystified: Essential Insights
Regarding digital marketing, SEO analysis assumes the most important position today. It is a competitive requirement for businesses struggling to sustain online visibility and lead organic traffic with novel SEO analysis techniques in the face of continuous changes in search engine algorithms and user behaviors. The comprehensive guide explores the latest developments in SEO analysis and details insights on how those techniques can optimize your digital presence.
Finally, understand the current challenges in SEO.
SEO challenges are numerous, as a business desires to attain top rankings on SERPs. First of all, search engine algorithms change frequently. For example, key search engines like Google constantly update their algorithms in the interest of users’ betterment and to safeguard against manipulative tactics. Digital marketers rush to change strategies for attaining the ranking factors and criteria brought in by those updates.
Another major challenge is that the competition in digital spaces is getting intense. As more and more businesses invest in online visibility, standing out in SERPs is hard. Further, changing user habits — such as voice search and mobile usage — make SEO work rather complex and require adaptation to new search patterns and intents.
Why Traditional SEO Analysis Isn’t Enough Anymore
Traditional methods of SEO, similar to other trends, lay the foundation but still do not sufficiently cover modern, dynamic digital environments. Conventional methods are typically based on static keyword research, backlink research, and on-page optimization tactics. They are important but do not consider new trends having a huge impact on search engine rankings and user engagement.
Outdated SEO techniques are the pathways to agony and poor performance in SERPs. For instance, static keyword research might not take into consideration long-tail keywords or conversational queries — a rising tendency in voice search. Similarly, optimization focused solely on desktops disregards a rising mobile user base that expects seamlessness across devices.
New Techniques in SEO Analysis
1. AI-Powered SEO Tools
AI in SEO research increases the efficiency and accuracy needed for a marketer to make data-driven decisions to drive measurable results. On the other hand, with the aid of AI, a business can be genuinely agile in its SEO strategies for staying ahead in competitive digital landscapes.
2. Voice Search Optimization
Optimizing for voice search, therefore, is critically essential in the current business environment. It captures voice search traffic and increases the user experience across devices. Therefore, by knowing the behaviors of voice search and implementing a content strategy on the same, businesses stand to be able to increase their visibility in the results of voice search and capture more audiences.
3. Mobile-First Indexing
This will ensure that the website provides seamless user experiences across all smartphones and tablets with great user engagement via low bounce rates. By optimizing for mobile, most companies will potentially strongly increase their mobile search visibility and drive organic traffic from users on the go.
4. Semantic SEO
One of the crucial principles of semantic SEO is the consideration of intent behind the query and the context of meaning within the content. Semantic SEO works on the study of users’ intentions and relationships between entities to ensure that search engines return still more relevant results to users. Apply structured data, related keywords, and synonyms, and cluster your content into core topics.
Semantic SEO enhances the relevance and authority of the content, thereby strengthening its potential to rank for more queries semantically related to it. Businesses that incorporate methods of semantic SEO will experience more significant SERP exposure with qualified organic traffic.
5. UX and SEO
UX can make or break website rankings and user engagement metrics. Search engines expose more of their users to websites that have easy navigation, fast-loading pages, and good content fulfilling the intent. These techniques are for enhancing the UX for SEO: page speed optimization, mobile usability enhancements, and making accessible content with good structure.
By focusing on UX, businesses are going to lower bounce rates and increase dwell time, as well as improve conversion rates — an added boon to SEO performance. Not only will positive user experiences improve rankings, but they will also drive customer loyalty and satisfaction.
6. Video and Visual Search Optimization
The growth in video content and visual search has created new opportunities for SEO optimization. Video SEO refers to the optimization of video content for search engines by descriptive titles, tags, and transcripts. Visual Search Optimization: optimization of images and visual content to improve the possibility of their discovery in image search results.
Video and visual search optimization will diversify the formats of content and help attract visually oriented users. By including video and visual elements in the SEO strategy, one can increase reach, engage audiences visually, and drive traffic from multimedia search results.
Attractive Design Structure of the Blog
There are infographics, pertinent images, and data visualization to support readability in the blog. Content is also organized in the form of bullet points, numbered lists, and subheadings for the effective guidance of readers over complex topics. One can go through it easily and light up the important insights and actionable strategies that are brought out.
I have, as a seasoned digital marketer and founder of Digital Deep Tech, witnessed firsthand the transformative impact of taking up advanced SEO analysis techniques. At Digital Deep Tech, we know that innovation and data-driven strategies are the negatives required to adapt to the ever-changing landscape that comes with SEO. Therefore, using AI-driven tools, optimization for voice search, and embracing mobile-first indexing, we bring to our clients exponential improvements regarding ranking and exposure.
I believe in being at the edge of industry trends and delivering solutions in SEO tailored to bring tangible results. Our approach fuses technical expertise with creative insight into creating comprehensive SEO strategies that speak to the target audience, hence going beyond the expectations that our clients have of us.
Conclusion:
This guerdon will, hence, be the mastering of new techniques involved in SEO analysis that will help a business striving to grow sustainably through competitive advantage in the digital market. Embracing AI-powered tools will optimize for voice and mobile, semantic strategies in SEO, and user experience, guaranteeing ubiquitous, quality traffic and long-term prosperity in the said business context.
Help businesses be proactive and flexible in their SEO plans. Businesses will look to measure and implement new techniques to keep them ahead. It is extremely necessary to empower innovative methods and leverage data-driven insights that will unlock new opportunities for enhancing the online presence of a business amidst growing competition.
Frequently Asked Questions
1. What role is AI playing in SEO analysis?
AI optimizes SEO performance by automating activities like keyword research, content optimization, and predictive analytics. This helps marketers drive data-driven decisions and brings enhanced efficiency to SEO strategies.
2. How has voice search impacted SEO strategies?
Voice search requires optimizing content for natural language queries and conversational tone. Marketers should have a focus on long-tail keywords and structured data to match effectively with voice search behaviors.
3. What is mobile-first indexing, and why is it important in SEO?
Mobile-first indexing is the process of changing the ranking priority given to the mobile version of websites on the search engine results page, against the backdrop of ever-increasing usage of mobile devices to access the internet. It enhances the user experience and SEO performance through optimization for mobile-first indexing.
4. What are semantic SEO techniques?
Semantic SEO: This is when one gets familiar with the purpose and contextual meaning of the search query. Techniques include related keywords, structured data, and content clustering to improve relevance and authority.
5. In what way does UX impact SEO?
The key role of UX in SEO is ensuring that metrics like bounce rates, dwell time, and conversion rates remain very positive. Improvement in such intrinsic factors of user experience — like page speed, navigation, and content quality — benefits both website ranking and user engagement.
#SEO Analysis#AI-powered SEO tools#Voice Search Optimization#Mobile-First Indexing#Semantic SEO#User Experience (UX) in SEO#Video SEO#Visual Search Optimization#Digital Marketing Strategies#Small Business SEO Services#Free SEO Audit
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Embracing the Power of AI: The Best SEO Software for 2024
Our latest article reviews the top AI-powered SEO tools of 2024, including MarketMuse, SurferSEO, Clearscope, SEMrush, and Ahrefs. Learn about their features, integration, pricing, and real-world impact.
Introduction In Digital Marketing, Staying Ahead is Crucial. As AI continues to reshape the industry, the right AI SEO software can be a momentous change for optimizing online presence. Let us explore the top AI-powered SEO tools of 2024, focusing on the advanced technologies and strategies that drive their success. Overview of Top AI SEO Tools Here is a quick snapshot of the best AI SEO…
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