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[laitbu]

What I mean by blending Wellness into Branding

There is a palpable shift happening in the world of Branding. Companies are beginning to realize that customers - and team members - are seeking more than just a product or service or a company to work for - they are seeking an experience. And this is where the concept of wellness comes into play.

Incorporating wellness into Branding is about more than just offering healthy options at meal time or promoting self-care at random. It's about creating a sense of hospitality, a feeling of being taken care of and valued. It's about understanding that our customers and team are human beings with needs that extend beyond the purely transactional. It’s about deeply blending empathy into all interactions.

At laitbu, we understand the importance of wellness, and how hospitality comes into play, in Branding better than anyone. We are a hospitality-forward Brand Agency, meaning that we approach Branding with the same level of care and attention to detail that a five-star hotel would approach their guests (this includes team culture).

This means that we take the time to truly understand our clients'/guests’/teams’ needs and desires. We work to create a Brand experience that speaks to all of those needs on a deep and meaningful level. We don't just slap a logo on a product and call it a day - we create an entire universe of experiences that our customers can immerse themselves in.

And why do we do this? Because we believe that the Brands that will truly succeed in the future are those that prioritize not just the guest experience but the humans behind the Brand. 

‘Great Brands Empower People.’ - laitbu

By incorporating wellness and hospitality into Branding, we are able to create Brands that stand out from the competition. Brands that offer something more than just a product or service - they offer an experience that holistically nourishes people.

But don't just take our word for it - the numbers speak for themselves. Brands that prioritize the customer experience see higher customer satisfaction rates, increased customer loyalty, and higher profits. And isn't that what every business owner wants?

So if you're looking for a Brand Agency that truly understands the importance of wellness, and hospitality, in Branding, you’ve come to the right place. We aim to be the Best Brand Agency in the world for those Brands making a positive impact on the world, and we are committed to creating/nurturing Brands that stand the test of time. 

Immerse yourself in our universe of experiences, and let us show you what hospitality-forward Branding is all about.

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patronage welcome:  

venmo: @laitbu

cashapp: @laitbu

paypal: paypal.me/laitbu

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[laitbu]

Quality Over Quantity

Invest in your Brand; Save your resources.

In a world where advertisements and cold-calling seem to be the norm, it's important to remember that quality over quantity is key when it comes to Branding. Investing in a solid Brand will not only save you time, energy, and money, but it will also attract the right people to your business. Rather than bombarding potential, or worse - uninterested, customers with ads, invest in your Personal Brand and use that as leverage to bring business to your company's Brand.

If you're not seeing a return on your investment in advertising and marketing initiatives, it's likely because you don't have a solid foundation. Or maybe you do have a solid foundation, but your message isn't clear. If people don't know what you've built or why it's important, how are they supposed to care and support your mission? 

Think about a brand that you love. Chances are, you were loyal to that brand from the beginning. 

I’ll give you an example of one of my favorite Brands in the universe: The Four Seasons. This Brand has my heart, and even though, I am an avid boutique hotel guest, The Four Seasons did something for me which changed me forever. It taught me the true value of exceptional kindness and how that could be at the forefront of a successful business model. The Four Seasons focuses on empathy and trust, which is key to building a successful brand. For some reason the empathy part seems to be lost on so many Brands.

‘What I came to realize was the root of all evil isn’t money - it’s lack of empathy’ - chatgpt one day when I prompted the ai to imagine they were a sci-fi novelist writing about a character in the future who invented an app that solved the world’s financial crisis (We are still collaborating on this one. Stay tuned.)

Branding is crucial for establishing trust with your guests. When your Brand is properly nurtured, you should be able to retain loyalty from day one. You also want your Brand message to be focused, obvious, and delivered via all possible elements, from company culture to online presence to design. This takes proper leadership and communication that actionably resonates with your audience.

Another well-marketed product that I admire is Monos. Their Branding is so clean and straightforward, and the products themselves are of such amazing quality. Everything from quality customer service to online presence is consistent. From their visual message to Brand voice, you feel like you're part of a community of people who appreciate beautiful design. The entire guest experience inspires loyalty.

When it comes to your Personal Brand, remember that it's not just about what you say, but also how you say it (not to mention how people see it; better yet, how people feel it). Your Brand is a reflection of you and your values, and it should resonate with your audience (that is, your target audience). Don’t waste your resources. Instead, put energy into what will produce quality results. Stay focused on building trust with your guests and team. And remember that quality over quantity is key. By investing in solid Branding, you'll attract the right people to your business and build a loyal customer base that will stick with you, carrying out your Brands mission together. It won’t happen without them.

*disclaimer: I have no affiliation with The Four Seasons or Monos other than the fact that I, myself, and a loyal guest at their fabulous Brand spaces.

• • • • • • • • • • • • • • • • • •

patronage welcome:  

venmo: @laitbu

cashapp: @laitbu

paypal: paypal.me/laitbu

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