#fort collins search engine optimization | Explore Tumblr Posts and Blogs

s4g2 · 4 years

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What Are Some Content Marketing Hacks to Get Higher Traffic?

Sometime or other, you might have come across posts that are greyed out in blog feeds? These are referred to as "Padlock Posts" by the industry insiders. Basically, these are regular blog posts that can be accessed only by the email subscribers of those blogs. When a user clocks on any of these posts, they are promoted for their email address by a small popup message. This might still be in a nascent stage, but appears to be yielding good results.

Use cuts to make your videos roll smoother

Nobody likes to watch videos that seem to go on and on, and more and more users are looking at the time duration of videos before clicking on them. That means you have to make your videos finish very fast. Until now, you might have been releasing videos with just a couple of cuts to make them look natural? Now cut out your pauses and speech disfluencies, and see how faster the videos finish! Cut out everything that slow your videos down, and you can optimize audience retention for your video content.

Update posts and release again

You can use the Animalz Revive Tool which uses Google Analytics to find out which posts witness the largest drop in traffic. You can update those old posts and just relaunch the same to make it look like a fresh post to your audience and the web crawlers, and witness a 2 - 3 times increase in your organic traffic. Learn more about finding the best SEO services expert at this website.

Empathy means the capacity to understand and share others' feelings. When you introduce that into content marketing, it means you have to put the needs of your audience first before giving your brand message to them. When you do that successfully, you can address an issue and also go deeper to access their emotions and perspectives and connect with them at a deeper level. Here are some easy ways to make your content marketing more special with empathy.

Create a marketing persona

You need to execute psychographic mapping of each member of your target audience, so as to know who they actually are. This can be done by asking some questions to them about their life, dreams, goals etc. The better you can understand them, the more easily you can detect marketing opportunities. It is a good idea to create various marketing personas for yourself, based on which you may develop your content strategies.

Create ideas upon personas

You have to create some rough ideas on the basis of the personas that you have created. Use the resources and tools available at your disposal to refine the same ideas, so that you can develop relevant and meaningful content to target customers with. Try to know the search queries of users on lookup engines such as Google check other industry publications and look at events calendars.

Spend more time knowing your customers

When it comes to empathetic content marketing, you have to follow a "customer-first" approach at all times. Reduce the time that you spend in delivering brand messages and increase the time that you think about and listen to your target audience. Occasionally, you can request them to download your e-book or sign up for your newsletter. But your focus should be on creating compelling and attractive content to your customers, and knowing about them as much as possible. Visit this website if you are interested in hiring a local SEO expert.

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s4g2marketingagency · 4 years

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Why opt for Search Engine Optimization?

You can post lots of fresh contents on your business website and convey crucial information pertaining to the products and services rendered to prospective customers or clients. Internet marketing does play a significant role, since your site will be noticed by potential customers. Implementing SEO techniques will help increase site visibility on the leading online platforms.

Reasons to choose SEO Services for your business:

Offers enhanced visibility in the online world.

Increases organic traffic to site.

Increases site page ranking in leading search engines.

Search engines found include more towards organic results when compared to paid ads.

Increases site conversion rates, thus increasing profits.

Manual optimization techniques helps site to attract plenty of genuine traffic.

Much cheaper when compared to choosing expensive paid ads.

Choosing the best

SEO Company:

Search engine optimization is very much part of internet marketing technique. It requires undertaking plenty of planning & research. There are myriads of benefits to be derived by hiring the best provider like S4G2 Marketing Agency. They have lots of expertise, experience and upgrade themselves with the search engine algorithm changes that takes place every now & then. They will understand your business and site needs and accordingly develop functional strategies that will bring in the desired results.

Some traits to select the top provider:

Should possess experience and knowledge to implement advanced techniques with ease.

Offer affordable, top quality services.

Help to modify your site for optimization.

Assist to increase service or product online visibility.

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seoservices2345-blog · 6 years

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Doxa Digital

Doxa Digital is a digital marketing company located in Colorado. Our main offering is search engine optimization, but we also provide other online marketing services. Some of our core values are transparency, honesty, and integrity. https://godoxadigital.com/fort-collins-seo/ Google Maps Business Site Facebook Twitter Yelp Pinterest Instagram Linkedin

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digitalmarketingservices8 · 3 years

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3 Roofing SEO ways to earn more customers.

As the world movements internet, figuring out how to advance your web-based presence is the way to winning clients, and shutting leads. Now, most material entrepreneurs definitely realize that having a material site is significant, however basically having a material site won't assist you with standing apart from the opposition.

An essential method for catching a web-based crowd and beat down the opposition is to utilize different web advertising strategies, for example, Roofing SEO Agency, material site streamlining, YouTube promoting, and that's only the tip of the iceberg. The interesting thing is, with regards to advertising SEO and different types of web showcasing, nobody has the long periods of involvement that they do in different types of conventional promoting.

While incorporating these new types of web showcasing could introduce another test for material organizations, it likewise gives a gigantic chance to acquire a completely new horde of online clients.

The following are three different ways that your material business can acquire clients online through material SEO:

01. Make a User-Friendly Experience

You can send individuals to your material site, however in the event that your material site isn't easy to use, you can't anticipate that they should remain. It just requires 0.05 seconds for clients to conclude whether they'll remain or leave your site, so it's fundamental that your site is appealing and easy to understand.

One way you further develop your material site and lift generally speaking lead age for your material business is by recruiting a promoting organization to assist with site remaking. 50.48% of online traffic is versatile, so as you relate with your web designer, consider mentioning a portable first or dynamic plan. Other accommodating capacities for a material business are inherent usefulness and implicit material SEO highlights. This permits you to fuse things like an inquiry bar, site route tabs, and back-end material SEO watchwords.

During your site's development, laying out a reasonable visual ordered progression to assist with directing your clients through your site is an incredible method for catching leads. Working with advertising organizations that comprehend the material business is an extraordinary method for guaranteeing that your clients are directed through your site in a vital and viable manner for a material business. For instance, finishing up help demands and statement structures is interesting to material organizations, so having a format that guides clients to your material administrations first and an assistance demand structure second is a consistent and direct method for directing your clients.

You can likewise utilize one more promoting technique to add audits, tributes, and online star appraisals from Facebook, Google, and web search tools to give your great material business validity. 92% of shoppers read internet based audits and tributes while thinking about a buy, so it's imperative that your web-based standing is overseen and used in a calculated manner.

Two neighborhood Colorado organizations that have worked effectively upgrading their material sites to expand client commitment are Schroder Roofing Co. furthermore Fort Collins Roofing Company.

Schroder Roofing Co. incorporated an organization video to envision their administrations, an arrangement demand structure, and a reference page that rewards you for alluding their administrations to other people.

02. Work on neighborhood search

Website optimization represents Search Engine Optimization, a progression of material SEO catchphrases you can add to your material site to draw in more natural rush hour gridlock on the web. With this advanced showcasing apparatus, you'll likewise draw in more "important traffic" when individuals Google Search your material SEO watchwords, which simply implies that you're getting visits from more viable leads that are searching for material administrations. Along these lines, the seriously material related site traffic you get, the more probable you are to change over a lead into a client.

Material SEO goes about as a vigorous advanced promoting procedure, and the manner in which you can start to advance your material site is through Roofing SEO Conference research. By utilizing the right material SEO watchwords, you gain an upper hand in your internet based perceivability as individuals Google Search your administrations, and drive natural traffic to your site that is really needing material organizations. Assuming you're interested with regards to material SEO watchword rankings, you can look at this material SEO catchphrase rankings list. In the event that you're searching for some extra assistance and wouldn't fret spending somewhat more money, there are additionally different material SEO administrations accessible assuming you're wanting to save some time.

One more method for working on your web-based presence, drive significant traffic to your site, and lift lead age is through improving your Google My Business posting. Google My Business is a free, simple to-utilize internet advertising apparatus for organizations, intended to assist entrepreneurs with loving you deal with their web-based presence on Google-including Google Search and Google Maps.

How really does Google My Business (GMB) work? Indeed, when somebody in your space looks for a neighborhood administration, for example, "material organization in Wausau, WI," Google rapidly gauges all of the data it is familiar with those search terms and makes an arranged rundown of the best material organizations that meet those prerequisites.

Clients can rapidly look at your administrations, see business hours, view each material organization's star evaluations, read audits, and eventually choose if they're keen on working with you. Google My Business postings are a strong method for expanding your internet searcher perceivability and arrive at new clients searching for organizations very much like yours.

A very much upgraded Google My Business posting likewise helps your business' standing by utilizing the force of online surveys. Since 84% of individuals trust online audits similarly however much verbal proposals, a posting loaded with 5 star surveys, and sparkling criticism is one of the foundations of a dependable web index technique.

An enhanced web presence on well known stages like Google My Business urges clients to look at your material site and dive more deeply into your neighborhood administration contributions.

With a Google My Business (GMB) account, you get in excess of a professional resource. Furthermore even better? You get it for nothing. Your free Business Profile allows you effectively to associate with clients across Google Search and Maps, so you can present photographs and offers on your profile to delineate what makes your material business special. By enhancing your GMB account with precise hours, contact information, bearings, from there, the sky is the limit, you give clients motivations to pick you without fail.

03. Elevate your site to expand traffic

The last method for further developing your material SEO is to expand site traffic through external link establishment and working on your quality via online media stages like YouTube, Instagram, LinkedIn, Google Ads, from there, the sky is the limit.

Third party referencing is the method involved with gathering hyperlinks from different sites on your own material site. A hyperlink, or a connection, is a way for clients to explore between various site pages. Web search tools like Google use connects to slither the web or list sites' substance to be looked. There are numerous methods for building joins, and keeping in mind that they shift in trouble, most material SEO administrations will quite often concur that third party referencing is perhaps the hardest piece of their positions. Therefore, assuming that you can become the best at building excellent connections to further develop your query items, it can really put you in front of the opposition, regardless of whether they're additionally utilizing material SEO.

As a neighborhood material business, it's additionally vital to have a great web-based media presence. Regardless of whether you're running a little, locally situated business or working for a huge organization, utilizing YouTube, Instagram, Facebook, LinkedIn, and other web-based media stages is a compelling method for contacting your crowd and add validity to your items and administrations.

On any of these online media stages you can give an in the background take a gander at how your material business runs, you can make DIY projects connected with material, share instructive recordings on essential fixes, from there, the sky is the limit .

You can likewise utilize web-based media outlets to arrange and make associations, and YouTube is no exemption. Assuming you permit watchers to post remarks on your recordings, you can furnish answers and make an association with them. In addition, assuming a potential client sees one of your recordings via web-based media, they might wind up turning into a lead later on.

In general, web-based media goes about as a better time, imaginative, and intuitive type of advanced showcasing that can get potential clients connected with and intrigued, and it can make your material business stand apart from the rest.

For more information contact your local Digital Marketing Agency in Texas.

#roofingseo #seo for roofing companies #digitakmarketingagency #roofing conference

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seomarketingtools · 4 years

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Handyman Connection of Fort Collins and Loveland Launches a New Marketing Campaign Handyman Connection is starting a new marketing strategy, focusing on digital marketing, advanced Search Engine Optimization (SEO) and online reviews management.https://ift.tt/3e8I0RS

#IFTTT #Seo Digital Marketing | Latest News RSS Feed

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s4g2world · 3 years

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When NOT to Use SEO

A large part of our business is conducting professional Search Engine Optimization services for small and medium-sized businesses. So you might be surprised to learn that we talk ourselves out of more SEO projects than not. Or, more accurately, we talk our clients out of doing SEO.

Many people see, hear and read about various SEO success stories from friends, colleagues and business associates and think, "Hey, sounds great. How can I use that for MY business?"

The problem with SEO, probably more than any other Internet marketing tactic, is that it's often the wrong tool for the job. No matter how bad you WANT it to be the answer to your problems and help you increase sales it's just not not going to cut it.

sSo to help you evaluate whether SEO can be part of your well-rounded Internet marketing strategy, here's 5 reasons why SEO will NOT help you"

1. You Have a Made Up Product: The whole foundation of SEO is to position your webpages to be the answer to the question regarding relevant searches. If the product or service you offer is something so unique or made up, you can't leverage SEO for the simple reason that nobody knows to search for it. Case in point was a company that came to us to implement an SEO program for "Dog Wine." The problem is two-fold: Wine is actually bad for your dog so nobody would be looking for those keywords together unless maybe it was for "Dog wine poisoning." Secondly, the product wasn't actually wine at all but a type of gravy commonly sold to spruce up kibble. So while the product was real and perfectly OK to feed your dog, the association between the made up product category (dog wine) and the actual product (a kibble additive commonly referred to as "dog gravy") was beyond the scope of SEO. A better marketing solution that we suggested was a trade PR campaign combined with blogger reviews since the product needed explaining in order to "get it."

2. Low Search Volume: The biggest issue we find is that the keyword phrases associated with the company's products and services are in low demand. Nobody wants to hear that what they're selling is not in demand or the greatest thing since sliced bread. SEO exposes weaknesses in branding and product positioning. Sometimes SEO is considered a panacea for a weak product offering or non-existing branding campaign. SEO can't perform magic, and certainly can not create demand where little or none exists. SEO works best when you have a product or service with well-articulated BENEFITS to the person doing the search, since most searches start with "How do I... " or "How to... " Be the answer to that question assuming it's even being asked. Our keyword research will expose those weaknesses right away.

3. No Supporting Efforts: Search Engine Optimization has become increasingly complex in that one-time efforts, while still important, aren't enough to sustain any short term success. And with the rising importance of social media's impact on SEO, businesses will need to invest in ongoing social media efforts to boost their baseline SEO results since all the major search engines have gone on record that social media signals going in and out of a website are a validation of that site's authorityon a particular subject (and set of keywords). So to invest in SEO is really a baseline step that needs to be reinforced with social media marketing and content marketing and blogging on an ongoing basis.

4. Website Design is Not Set Up For SEO: While a website's layout can be changed, this can often lead to additional costs in order to change the layout of the website to make it SEO ready. For instance, the number one problem is when all products and services are listed on a single page. In order to perform proper SEO, each product or service must have it's own page since proper onsite SEO requires unique META tags, Title tags, keywords, etc. Another hurdle is when clients have Flash-heavy websites or resist placing actual text and words on the site preferring mostly pictures. SEO is about content, mainly text.

5. Need Results Immediately: And as you probably suspect, SEO can take time to take effect. In fact, the very nature of GOOD SEO practices is to try and mimic organic linking and social media activity in as natural means as possible. That means slowly, and gradually. And even then, it can take the search engines weeks and even months to index your site and move it up in the rankings - if at all! So if you have a special event or you're planning a product roll out or other timely event, SEO isn't going to be your ticket to the top.

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#seo #seo services #seo company #seo experts

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wordpressdesign · 5 years

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WordPress Website Design - Main Reasons Why It Is Considered As The Best

With the growing competition, the majority of the company organizations are looking ahead to take their companies online. The fundamental requirement for moving online is to get an appealing and attractive official site which provides all of the information concerning the services and products supplied by the business. To be able to have this procedure performed in an effective way, it's better to have it done by an expert WordPress programmer.

The majority of the expert website designers working in the marketplace would rather use WordPress. You may readily locate various WordPress designers operating professionally. There are numerous reasons due to that the majority of the internet designers choose a WordPress Website layout. The several reasons that make this stage an perfect foundation for sites are further discussed within this report.

Easy Customization

WordPress provides a precise and readily digestible content management system that assists in designing the web site in a simple way. It's because of the user-friendly features that professional designers sense simplicity and relaxation in creating customized sites in accordance with the requirements of the consumers. Besides the relaxation, in addition, it gives access to a large number of internet topics and plugins that may be used from the site owners at no cost. The sites made on WordPress website design will also be compatible with just about all of the web browsers enabling the people to get them in any portion of the planet.

Search Engine-Friendly

This web designing foundation is thought of as the very best if you're inclined to accomplish a top most position in the search engine rank. The SEO goals can be reached easily if the site is made on WordPress platform. Additionally, it offers an chance to the people to create attractive web addresses that can readily be hunted, install plug-ins and submit contents as and when wanted.

Cost Effective

No thing you employ a WordPress pro or a WordPress freelancer, you are able to readily get a site designed in your budget. It's a result of the simple fact that you're only required to cover the registration fees and the prices of this WordPress designer. The topics and plug-ins can be found free of charge. The web site owners can also be provided an chance to customize their site utilizing a variety of topics and other capabilities.

Search Engine Optimization

Employing a successful content management and connection management program, you can offer a search engine friendly appearance to your site. WordPress includes of a very simple programming language which makes it compatible with all the search engines.

Easy to Use

The site owner in addition to the traffic can certainly use the site. There's not any requirement for having coding or programming language. The owners can quickly make adjustments in the site and customize it according to their needs.

The most significant part a site is its own layout and looks. WordPress website design could offer a fresh and attractive look to your site that may be changed by you from time to time using different topics. Contemplating WordPress to your site can prove to be an excellent idea for obtaining a site made in an attractive way.

There is no need to be masters with website designing if you aren't up to it. The fort collins website design will ensure you the best of service and give you a website that is fully functional.

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s4g2 · 5 years

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A Guide To Prioritizing Tasks For SEO

Why do we need a specialist for SEO service in San Jose to optimize the website? it is a question that the majority of service providers face, but it does not have a simple answer. Nevertheless, has there ever been a website that just needs one thing?

That is the concern with search engine optimization. It is comprised of so many things that when faced with the question of what we are supposed to do, we often find ourselves providing a lot of recommendations. Unluckily, the majority of teams are not equipped with the knowledge or resources to deal with them, and rather than of getting everything carried out, we end up with very little, if anything, complete.

How do we promise that our teams are making the amendments we need to help drive success? Let us take a quick look here.

Prioritize by impact

There is simply so much time in the day that means not everything can get done. So, if we can just get one or two things onto the list, we have to make sure we are selecting the recommendations that are going to have the biggest impact on the website as a whole.

Let us now take a look at a technical SEO audit, for instance. In a technical audit, the professionals offering SEO service in San Jose may recommend canonicalization, redirect updates, heading tags, image compression, and several other things. A development team already bogged down by their regular day-to-day is not going to be capable of fitting all of this in.

In order to make sure we get something carried out, we have to take a look at what is actually holding back the website. Title tags may not seem like the highest priority in the world, but if the website does not have them, then that specific modification alone could lead to a considerable improvement.

When making recommendations, help teams be aware of where they are supposed to begin and what can wait. Always keep in mind that not everything is going to be a priority.

Prioritize by resources

The same thing applies to resources as well. A customer was recommended to switch the website from HTTP to HTTPS. One was aboard and then the service provider realized it did not have any person to deal with the course of action.

Switching a website over to HTTPS is not a small feat. It can be intricate, can lead to errors, and as it has been observed a number of times now, it can lead to significant loss of organic traffic. We could not take the risk. So, hold on to the recommendation until you have the right person in place to make sure a smooth transition.

At the end of the day, the professionals offering SEO service in San Jose are often dependent on other departments to be doing well. And, in addition, they are always aware of the resources available to them and adjust when required in order to deliver the most promising results. This is all info I have hope you like the article.

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nuadox · 6 years

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Wells Fargo Innovation Incubator awards $1 million in grants to agtech and cleantech projects

- By Nuadox Crew -

Yesterday, Colorado-based Wells Fargo Innovation Incubator (IN2) announced it has awarded $1 million in grants to support 13 projects that address gaps in the development and commercialization of clean energy (cleantech) and agriculture technology (agtech).

All 13 projects are affiliated with IN2 Channel Partners, a network of incubators, accelerators and university programs that refer start-up companies to IN2 and are critical players in IN2’s efforts to advance a robust cleantech ecosystem.

The awards are competitive grants to fund efforts to advance sustainable technology solutions that lead to partnerships, capital flow, job creation and sharing of best practices across the ecosystem.

“Ultimately, the goal with our Channel Partner Awards program is to create a strong, collaborative ecosystem of support across the U.S.,” said Trish Cozart, IN2 program manager at the National Renewable Energy Laboratory. “We are funding these partners to continue their support of early-stage entrepreneurs and each other, as they create partnerships and share knowledge and learnings.”

IN2 Channel Partner Awards recipients and their projects

AgLaunch (Memphis) to create a common framework for connecting startups within its incubation program to historical and real-time farm data.

BioSTL (St. Louis) to build a network and convene a strong community of Missouri growers who will provide the “voice of the customer” and test, validate and provide feedback on innovation solutions that meet their needs on their land.

Carnegie Mellon University (Pittsburgh) with several partners, to build a mature, supportive network and differentiate, elevate and amplify the energy, innovation and entrepreneurship ecosystem in Southwest Pennsylvania.

Cleantech Open (Los Angeles) to seed its accelerator model in partner metropolitan areas and scale early-stage startup support resources, curricula and tools.

Cyclotron Road (Berkeley, Calif.) to pilot and identify knowledge gaps with its “Founders Playbook,” an online repository of resources for technology and energy entrepreneurs looking to grow a company from early concept to market impact.

Helix Center (St. Louis) to expand its co-working office and lab space and accelerate the commercialization of research innovations and new business formation in ag-related industries.

Innosphere (Fort Collins, Colo.) to research and address challenges related to artificial intelligence and Colorado’s transportation and energy industries, and to research future artificial intelligence applications to agriculture.

MaRS Discovery District (Toronto) in partnership with ACRE (Brooklyn, N.Y.), to optimize the NewtonX Access Knowledge search engine tool that connects startup ventures with appropriate subject matter experts to help them quickly and efficiently find answers to complex questions.

Powerhouse (Oakland, Calif.) to develop a platform to formalize a process that would allow for a broader network of investors to share deal flow, co-investment opportunities and follow-on funding opportunities.

Rice University (Houston) to conduct an eight-month accelerator program for university-based cleantech startups and early-stage ventures to prepare them for future incubation programs and successfully launching their businesses.

The Tech Belt Energy Innovation Center (Warren, Ohio) to build out the Appalachia regional cluster to develop a yearly event focused on energy storage and IoT.

Austin Technology Incubator at University of Texas–Austin (Austin, Texas) to develop a sustainable food system cluster in Central Texas that provides a proving ground for technologies driving greater efficiency; access and affordability in production, distribution and logistics; and point-of-sale and waste elimination.

VertueLab (Portland, Oregon) to launch its Impact Fund that is focused on filling a critical capital gap for seed-stage cleantech startups in the Northwest.

Source: Wells Fargo

Read Also

11 ‘changemakers’ picked as recipients of Microsoft and National Geographic AI for Earth Innovation Grants

#cleantech #agtech #sustainability #wells fargo #ecology

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s4g2marketingagency · 4 years

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The Silver Line Between SEO Expert And SEO Specialist

Many a times, professionals at S4G2 marketing agency are questioned on what the primary differences are between a SEO specialist and a SEO expert. Well, you will be fascinated to hear that there are many notable differences between these two professionals. And, you need to be aware of the differences before hiring one of them.

So, let’s get started in understanding what a SEO expert and a SEO specialist does.

Who are SEO experts?

By definition, SEO experts are people who have plenty of working knowledge and experience in the search engine optimization industry. They are known for keeping an eye on the trends and recent changes in the industry. In most cases, it would be a SEO expert who presents a new collection of trends into the market. And, the SEO specialist would be someone who works and learns more about the trends released by a SEO expert.

If you ask a SEO expert a question on search engine optimization, you are bound to get a comprehensive answer. In fact, they will support you with stunning advice and instructions on how to get the technology working.

Who is a SEO specialist?

Next in line would be the specialist in any SEO company. The specialists are highly skilled in this field of work. They are trained to complete the job for someone else. Even if you are an average specialist in SEO, you will be able to complete the job dutifully. This is why the demand for skilled SEO specialists is high in the industry.

On a normal day, you will not find the specialists in a SEO agency calling the shots. Instead, they are more likely to take directions and execute them in the best possible manner. This is why a specialist is claimed to do a better job than a SEO expert in real time. After all, they are trained to get the job done!

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s4g2webdesign-blog · 4 years

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Hiring the Right Web Design Agency

Web Design is an area that includes a wide spectrum of service providers such as web designers and web developers who may be individual freelancers or part of small and mid-level digital agencies with niche skill set employees or the bigger high-end design studios with bigger employee count, larger infrastructure and capability to provide expanded services.

Web Design companies always strive to exceed the expectations of their clients in providing services; however, companies who desire a web presence have to be extremely careful in choosing the right web design company primarily because the service provider has to intuitively understand and provide what the company needs for a wholesome web presence. Factors such as user-friendly navigation, compelling design and flow, SEO friendliness etc. have to in addition be attractive but productive enough to convert prospects into customers.

Every company that needs a web presence has to ask upfront some very pertinent questions; these could be customized depending on the need-of-the-hour but broadly cover the following areas.

• The web design company's qualifications, designations and experience - a long standing company has earned its reputation by longevity which is a fairly good indicator of skill and the stability of the enterprise. It also translates into sound design work and reputation for excellent customer service. This is very important because several start-ups die out leaving an organization flustered when looking for upgrades and maintenance. Any agency with fair amount of experience, client interaction and sound qualifications is worth a try.

• The employee count and specific roles and skills - the agency does not have to be a big one but specific skills need people to play those roles - web designer, web developer, graphic designer, programmer, project management, etc. along with skilled sales & marketing people.

• Other skills provided besides web design - for an effective web design, the agency has to be adept at search engine marketing, content writing, search engine optimization, social media marketing etc. The services provided have to match the requirements of the company seeking the services. In addition, capability in defined areas such as quality checking and testing, programming languages, operating systems and conformity to web standards is a must.

• Willingness to understand business knowledge and provide a formal proposal - any agency that takes time to understand what the business needs in terms of current existence, improving sales and turnover goals, future prospecting, and many other aspects will clearly have the upper hand in creating a website that plays a great part in brand and internet marketing goals.

• Average timelines for job completion - the formal proposal of the agency should include realistic timelines with systematic tracking of design approvals, changes and amendments as work progresses and provide fresh timelines at each stage with proper co-ordinated effort from the rest of the team.

• Payment terms - any web design company that charges a full upfront fee should be kept at arm's length. Only those who design payment terms on stage by stage basis with agreed deliverables and payment milestones should be encouraged. It may also be necessary to know if payment terms include future maintenance, providing updates and versions, providing relevant content and testing etc.

• A sound Privacy of Information and Non-Disclosure Policy - this is extremely crucial as the agency may have access to sensitive information that cannot fall into wrong hands. Besides, the concept itself should be kept in strict secrecy to prevent competitors and business adversaries getting hold of it and taking away the originality of the design and content.

• Outsourcing to third parties - if the agency is in the habit of outsourcing components of the worth to third parties, it is better upfront to know what components and who the third-party agencies are. It is also necessary to know if they are in different geographical locations.

Most companies make one crucial mistake in hiring a web design agency - picking the one that quotes the lowest price. A web agency that quotes a lower rate is not always the one with best service. At the end of the exercise a badly designed website can frustrate the business as well as visitors resulting in poor impression, loss in sales and revenue and bring down the web presence even before it takes off.

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s4g2seoservices · 5 years

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The Important Role of Content in SEO

When one hears "SEO," it's almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.

But what exactly does content have to do with search engine optimization?

Keywords

Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.

Targeting Your Audience

Whether you're aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you're a baked goods store in Toronto looking for a better presence among your local customers, you can't just place "bakeshop in Toronto" randomly within each paragraph.

It's not just a matter of not appearing spamm-y (and avoiding penalization), it's also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.

Different Kinds of Content

SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.

Articles

Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything - from informative pieces to features on an event. Also, they're typically lengthy and leave a lot of room for elaboration.

Similar to what you'd read in a magazine or newspaper, while they're not completely formal in tone, they're not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.

Blog Posts

Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.

If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to "naturally" incorporate keywords into the text.

Info-graphics

With info-graphics, meanwhile, you get to really start diversifying your content since images are now involved.

From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that's easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.

Videos

Videos are the ultimate content diversifier - you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.

Videos don't have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.

Making Sure Your Customer Gets Something Out of It

Apart from providing your customers your pitch, it's important that you're actually giving them something to take away from your posts as well.

Remember, these are people and you're asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.

Helps You Build Domain Authority

Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that's all temporary. If you want a good ranking that actually sticks around, you'll have to work on your domain authority.

Links

The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that's well-written just for your audience and in accordance to their interests.

When your content is interesting and presents accurate information useful to your audience, you're well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website's ranking is bound for better visibility.

Content is definitely more than just a website filler - it plays quite the significant role in getting you that increase in traffic.

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thesunshinereporter · 5 years

Text

Calescence Digital, a Top Rated Digital Marketing Agency, Offers Unparalleled Search Engine Optimization and Other Digital Marketing Services in Fort Collins, CO

http://dlvr.it/RDz988

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digitalmark18-blog · 6 years

Text

MAPRagency Brings Digital Marketing and SEO Workshop to Fort Collins

New Post has been published on https://britishdigitalmarketingnews.com/mapragency-brings-digital-marketing-and-seo-workshop-to-fort-collins/

MAPRagency Brings Digital Marketing and SEO Workshop to Fort Collins

Fort Collins, Colo., Oct. 17, 2018 (GLOBE NEWSWIRE) — MAPRagency (MAPR), Northern Colorado’s oldest and largest technology and B2B public relations and digital marketing agency, today announced, in partnership with LaunchNo.CO and BizWest, the firm will be hosting “Digital Marketing and SEO from the Ground Up” on Oct. 24 from 3-6 p.m. at The Articulate in Fort Collins.The workshop is designed for business owners, marketing professionals or anyone looking to learn more about digital marketing initiatives, search engine optimization (SEO) and the dynamic relationship between them. Attendees will learn to create and follow a well-planned digital marketing campaign and support it with strong SEO on their company website.“Today, a company website is one of the most critical elements of running a business, but unfortunately, it is an aspect that is overlooked entirely too often,” said Doyle Albee, MAPRagency president and CEO. “The ability to execute successful digital marketing strategies and support those campaigns with robust on-site SEO will not only allow prospective customers to find you but will help to grow your business as well. We are excited to host this informative workshop and look forward to helping the creative companies who are leading the way for innovation in Northern Colorado.”The event will focus on:Best practices in digital marketing to ensure the right audience is taking action on your messaging.Defining SEO and why it’s important to optimize your website so prospective customers can find you.Simple tools to help you get your digital marketing and SEO strategy off the ground.Wine, beer, nonalcoholic beverages and light snacks will be served during the happy hour following the workshop.About MAPRagency Founded in 1991 as one of the nation’s first technology public relations firms, MAPRagency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed startups using the ideal mix of traditional media relations and cutting-edge new techniques. Whether you’re looking for earned media opportunities, a visually appealing website or social media management, we’ve thrived for nearly 30 years by adapting to opportunities and setting best-practice standards at every stage of the communications revolution. Based in the nation’s heart of new technology and business innovation in Boulder, we guide and serve clients in a world where buyers, sellers and investors connect through a mix of traditional media, social networks and word-of-mouth. By combining the messaging with the math, we’re multiplying our clients’ media coverage through an integrated fusion of PR, content, social media, SEO, web design and creative. For more information, visit mapr.agency.###Amy Leger [email protected] Source: https://globenewswire.com/news-release/2018/10/17/1622838/0/en/MAPRagency-Brings-Digital-Marketing-and-SEO-Workshop-to-Fort-Collins.html

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s4g2 · 5 years

Text

What Are The Different Ways to do SEO? And How to Perform SEO?

Using off-the-shelf tricks, you can increase your webpage's ranking, be noticeable, and get drive traffic to your webpage. Let's look at strategies to improve the web page.

Link building

This is one of the most popular ways of doing off-page optimization. Link building is defined as creating external links with your website. The main goal is to get as many links or votes as you can to rank higher than your competitors.

Example: SEO Company in Coimbatore is your keyword, what you need to do is you have to hide your link to this specified keyword, we can call it as hyperlink or anchor text

Webmasters are looking for cheat codes on how to create links to their websites. The more power the backlinks have, the more power they have. Some ways to increase connection structure are:

Blog Directories

These are directories, such as yellow pages, that link back to an entry with a website.

Forum Signatures

By commenting on forums, people get a link back to their website as they leave links in their signatures.

Feedback link

Like forum signatures, when you comment on a link to any other blog, you leave a link in your signature, and here, you're writing keywords for consideration instead of writing your name. For example, instead of writing a joe's comment, you can comment on where to buy dogs or something like that.

Article directories

If you publish your article in article directories, you will get a backlink to your website. Mainly directories accept only the original content, but there may be some directories that accept a revised or rotated article.

Shared Content Directories - In shared content directories, websites such as HubPages or Infobarrel allow you to publish your content, instead, you can add affiliate links to your website.

Affiliate exchange programs

This is an interesting way to make connections. This project talks about interacting with webmasters of different websites and exchange links, that is, linking website '1' to website '2' and instead linking website '1' to website '1'. There is another complex method of exchanging links with 3, that is, from website 1X' to website '1' and website 'Y' links to another website.

Social media

Another way to create links is by engaging your website on social media sites. This is a great way to attract traffic. The links you see on social media are usually not follow-up links, but that does not mean that those links have no value. Referring to your brand on social media sites can generate a lot of traffic. Go straight with your strategy and website and you will start to rank.

Social bookmarking

This is another great way to promote and attract great traffic to your website. You can do this by promoting your blog on popular websites like Reddit, ScoopEdit, Tick, Glitch. Content on such sites is frequently updated, which is appreciated by search engines.

Guest blogging

We are aware of the fact that creating new links will increase traffic to your website by managing new, unique, compelling content. Blogging is just a way to attract traffic at a cost. Posting comments on other websites will allow you to add links to the comments section. Links are crawled by search engines that drive traffic to your website.

How do you get the benefits of off-page optimization in SEO? What are the benefits of SEO?

More ranking

By using "off-page" optimization techniques, a successful strategy can help increase your website rankings in SERPs. This will help attract more traffic.

Excessive exposure

When you start to rank better in SERPs, you get more exposure, which means more clicks, more visits, more links, and more tips on social media. It is a chain of events that take place one after the other.

Excellent PageRank

PageRank is a concept introduced by Larry Page, which talks about the importance of a website in the eyes of Google. The concept of ranking web pages from 1 to 10. The higher the ranking, the better the website in Google's view.

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#seo tips #SEO

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